r o ALL ROADS LEAD to Mont- real's brand new Queen Eliza- beth Hotel and then s -t -o -p for the CARTB Convention, May 11 to 14. Photo is by Harold Heron. WHO WON THE BEAVERS ? 4 1958 PERSONNEL DIRECTORIES 59 www.americanradiohistory.com Page Two Canadian Broadcaster May 8th, 1958 FACTS and FIGURES EVERY ADVERTISER SHOULD KNOW ABOUT RADIO IN CANADA * There are over 7,500,000 sets being used in CIRCULATION AND Canada. COVERAGE: * 5,250,000 in homes, * 1,313,000 in cars, * 937,000 in other pjaces. ** 96.1% of all homes in Canada are Radio homes. ** 74% have 1 set, ** 19% have 2 sets, ** 5% have 3 sets, ** 2% have 4 or more sets. ** Since 1954, Radio set sales ha\ve averaged SET SALES: 632,080 sets per year. Average daily listening time per Canadian LISTENING: home in: * * * Metropolitan Areas 3 hours and 37 min. *r. Non -Metropolitan Areas 4 hours and 43 min. *** Canada Wide 4 hours and 16 min. The above figures of total listening time per Canadian Home are not potential, but actual listening. LISTENING BREAKDOWN: * * * 6 a.m. to noon - 43%. 'k * * noon to 6 p.m. - 36%. * * * 6 p.m. to midnight - 21%. In terms of actual homes reached per dollars COST: spent the cost of radio is lower than all other major media. Radio offers maximum flexibility. In addition, FLEXIBILITY: Radio is a very adaptable medium. Radio sells services and products for hundreds of satisfied advertisers throughout Canada. Have your Advertising Agency show you how radio can be used effectively in your present and future campaign. * Estimate based on DBS '' DBS '* BBM Zadia Dicttaiem SUITE 404 - 200 ST. CLAIR AVE. WEST, TORONTO 7, CANADA TELEPHONE WA. 2-0502 BAB-Radio Division promotes Radio as an advertising medium and is a Division of The Canadian Association of Radio and Television Broadcasters. www.americanradiohistory.com May 8th, 1958 Canadian Broadcaster Page Three eV 9acieutend DUNTON HINTS SECOND TV LICENSES IS A GROWING 'MARKET THE FIRST INDICATION of a metropolitan areas. This question is new licensing policy for radio expected to be dealt with during the stations in the light of the prospect coming session of Parliament, which of competitive television was given begins May 12. in Ottawa last month in the CBC NO NEW CALGARY STATION Board of Governors' recommenda- tions to the licensing authority. The board also recommended denial of an application by Rundle The board recommended against Broadcasting Company of Calgary to the licensing of two new radio stations establish a new AM radio station in its Montreal and gave among with a power of 5,000 watts on 1330 reasons "the prospect of additional lees. The board stated: "After con- television stations" in the city area. sidering representations by the appli- The applications were from Geoff cant and. by opposing existing sta- Stirling, president of CJON - Radio tions, the board has not found a and TV, in St. John's, Newfoundland, reason to change its opinion of June, for a new AM radio station with 1956, that an additional station would 5,000 watts power on 980 kcs; and not have a good effect on the quality from George S. Mooney, for a licence of service in the area." to establish a new AM Radio station Two applications for power boosts at Dorval, a Montreal suburb, with were recommended for approval. a power of 5,000 watts on 1570 kcs. CHUM -Radio, Toronto, received In its recommendation, the board recommendation for approval of its stated: application for a boost from 2,500 "After a thorough study of the watts daytime to 5,000 watts day, services provided by the radio sta- 2,500 watts night on 1050 kcs. The Skating Rink in St. ohn's, Newfoundland, is a popular centre. tions now operating in the Montreal board said it was technically possible area, and after carefully considering and would improve service if the representations by these two appli- station continued to "provide pro- cants and by opposing existing gramming relating reasonably to the stations, the board is not convinced assurances given to the board in that an additional station or stations January, 1957." NOTEBOOKRad would improve in general service CFAM-Radio, . Altona, Man., re- NEWFOUNDLAND the Montreal region. In the opinion ceived recommendation for approval Use in St. John's, of the board, an increase in the of its application for a power boost Seland,in of any number of stations in a given area from 1,000 watts to 5,000 watts on are the highest Newtn under present conditions is closely 1290 kcs. Newfound 87.7% of all homes related to the problem of assuring Application for a 10,000 watt stand- city in Canada. reasonable standards of radio broad- have Radio. (D by transmitter for CKAC-Radio, in the Province B iott- casting, which has given the board Montreal, was also recommended for -in -Use" much concern. This has particular approval. Average "Sets Çómárison, application in metropolitan areas, Application by CFQC-TV, Saska- Report). where there are prospects of Haynes Montreal (Eng.) addi- toon, for an increase in power from shows 18.3, tional television stations." e.r.p. of 100 kw, video, and e.r.p. of Toronto 22.8. During the hearing the applica- 60 kw audio, on Channel 8 to 180 kw 22.6, and Vancouver tions were opposed by J. Arthur video and 100 kw audio was also families Dupont, owner of CJAD, Montreal, recommended for approval. 1949, Newfoundland than who reiterated past views that the The following financial applications Since to spend advertising dollar in were also recommended for approval: had more money Montreal could have population not support another station. Mr. CFCN-Radio, Calgary: transfer of before. The buying Stirling argued that by improved 4,000 common shares. ever 300,000, making fl is some programming, new advertising CHNS-Radio, Halifax: transfer of of St. John's higher than sources would be created. 1 common share. it a market considerably and Mr. Stirling also offered to dispose CFGT-Radio, Alma, Que.: issuance `II d comb id; of his interest in CJON and CJON- of 5 common and 40 preferred shares. H,alif Ont. TV if the application for the Mont- CJAV-Radio, Port Alberni, B.C.: larger than London, real station was recommended for transfer of control to Kenneth Henry approval. Russell Hutcheson. News weatheaxr, The following deferments were also - of current eventsney and marine happen- EARMARKED FOR CBC granted: ings - is the most important single factor in the lives of The board also recommended for CKLB-Radio and CKLB-FM, Newfoundlanders. Less than 8% of the population buys denial the application for a new TV Oshawa: change of ownership to station in Corner Brook, Newfound- Charles J. Henry on behalf of a any newspaper. But ... at any time of the day ... there land, and new radio outlets in Corner company to be incorporated. At the is an average of 53.9% of all radio sets turned on. Brook and Calgary . request of applicant. Its recommendation against the TV Hugh M. Tait, Woodstock, N.B.: application was made 'because of license to establish new AM radio CBC plans to build its own TV station at Woodstock. To provide an station there. opportunity for hearing at the same In its recommendation against the time this application and another radio station, the board stated it had already submitted for this area. not found a reason to change its opinion of June, 1955 that a second sound broadcasting station could not operate in this area, giving good CLEAN YOUR broadcasting service, having in mind the development of television. FILMS WITH Both the radio and TV applications were submitted by George E. Hill - ECCO yard, on behalf of a company to be 1500 incorporated. Anti -static film cleaner The decision regarding the Mont- non - flammable - non - toxic real applications is considered to recommended by leading labs stem from the Fowler Royal Com- mission recommendation and the Represented Represented promise of Prime Minister Dief en - CALDWELL At"EQUIoPMENT in CANADA by in U.S.A. by baker that the time was now ripe to C LTD. STOVIN-BYLES LTD. WEED & COMPANY permit more than one TV station in 447 JARVIS ST. TORONTO RADIO-NEWFOUNDLAND www.americanradiohistory.com Page Four Canadian Broadcaster May 8th, 1958 OorJJIiiioguíáIir ep S FIVE STATIONS WIN BEAVER AWARDS TWO TELEVISION stations tied duced by the youngsters under Pro- for top honors in this year's race gram Manager John Funston, with for Beaver Awards, which are given an eye to combining entertainment ßeMnd theScené for distinguished service to Canadian and education." Radio and Television Broadcasting The following articles were the in 1957. The judges picked five win- basis of the honorable mentions: in 'Radio ning stations for their achievements CKNX-Radio and Television, as reported in last year's issues of the Wingham, Ontario - - "Wingham TV as transcribed by N.N. Stavin CANADIAN BROADCASTER, and here they And Radio Focus On Farmers". are, in order of standing. (August 22nd, 1957). Tied up in first place are CFCL- CJON-Radio and Television, St. TV, Timmins, and CKCO - TV, John's, Newfoundland - - "Canada Kitchener. Will Hear Newfoundland Folk CFPL-TV, London came third. Mutic". (August 22, 1957). CFJR, Brockville, Ontario - - CHWO-Radio, Oakville, was fourth. "Parents Sit In On Student Broad- CHNS-Radio, Halifax, was fifth. casts". (September 19, 1957). While browsing through some publick journals this night, did The following three stations, while chance on a picture of my old friend Rai Purdy, now in Scotland, not given awards, were honorably FIVE PROMINENT JUDGES and did find myself carried back to the early days of Radio; and mentioned: Five prominent people, represent- CKNX - Radio and CKNX - TV, ing a cross-section of Canadian life, to one of its great programs with a great sponsor; to wit, Wingham; CJON-Radio and CJON- again gave their services as judges.