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1ÏÍ1ÔÀIO5T[R TT[ I[SCR [[N Vol. 16, No. 23 TORONTO December 5th, 1937 www.americanradiohistory.com Page Two Canadian Broadcaster & Telescreen December 5th, 1957 Zade~o v g Statiaid ATLANTIC (17) CFOR Orillia CKDH Amherst CKLB Oshawa CKBC Bathurst CFOS Owen Sound CKBW Bridgewater CHOV Pembroke CFCY Charlottetown CHEx Peterborough CFNB Fredericton CFPA CHNS Halifax CJRH Richmond Hill CJCH Halifax CHO K CKEN Kentville CJIC Sault CKCW Moncton CKCY Sault Ste. Marie Cie« Newcastle CFRS Simcoe CKEC New Glasgow CJET Smith's Falls CJRW Summerside CKTB St. Catharines CFBC Saint John CHLO St. Thomas CHSJ Saint John CJCS Stratford againa --the CJON St. John's CHNO Sudbury It's ChristmasChri CKCL Truro CKOT Tillsonburg fun CFAB Windsor CKGB Timmins time for CFRB Toronto tonal 1 FRENCH LANGUAGE (32) CHUM Toronto tradit family CFGT Alma CKFH Toronto CHAD Amos CKLW Windsor fellowship; for happyas trees CJMT Chicoutimi CKNX Wingham for Christmas CHRD Drummondville CKOX Woodstock reunion s for CHFA Edmonton dinners; CJEM Edmundston PRAIRIES (31) CFRG and Christmas Gravelbourg CFAM Altona CKCH Hull CKX Brandon CKRS Jonquière good Wishes CFAC Calgary and CKLS LaSarre CFCN Calgary CKBL Matane gifts CKXL Calgary 's Community CKBM Montmagny CFCW Camrose CJMS Montreal C a working in CKDM Dauphin CKAC Montreal CFRN Edmonton CHNC New Carlisle Radio Stations - - CHED Edmonton their CHRC Quebec CJCA Edmonton with CKCV Quebec CFAR Flin Flon CJBR Rimouski op to CFGP Grande Prairie co-operation CHRL Roberval CJOC Lethbridge CKRN Rouyn CKSA Lloydminster CFNS Saskatoon sponsors--ponsor in linkin9 CHAT Medicine Hat CJSO Sorel CHAD Moose Jaw play theirparts with CKSB St. Boniface the CJNB North Battleford CKRB St. Georges de Beauce Canari CKYL Peace River CKJL nment Si. Jerome CKBI Prince Albert every CFBR Sudbury CKRD Red Deer entertai CKLD Thetford Mines of CKCK Regina CHLN Three Rivers CKBM Regina at home CFCL Timmins nspiration, CFQC Saskatoon CKVD Val D'Or and CKOM Saskatoon CFDA Victoriaville abroad. CKSW Swift Current CKVM. Ville Marie and CFSL Weyburn CENTRAL CANADA (48) CJOB Winnipeg CKGB Barrie CKRC Winnipeg CHRISTMAS! CJBQ _ Belleville CKY Winnipeg MERRY CFJB Brampton CJGX Yorkton NOEL! CKPC Brantford CFRY Portage La Prairie JOYEUX CFCO Chatham CKSF Cornwall PACIFIC (18) CKPR Fort William CHWK Chilliwack CFTJ Galt CJDC Dawson Creek CJOY Guelph CFJC Kamloops CHML Hamilton CKOV Kelowna CKOC Hamilton CHUB Nanaimo CJRL Kenora CKLN Nelson CKLC Kingston CKN W New Westminster CKWS Kingston CKLG North Vancouver CJKL Kirkland Lake CKOK Penticton CKCR Kitchener CKPC Prince George CKLY Lindsay CJAV Port Alberni cep CJAT Trail CFPL London C -FUN Vancouver CKSL London CJOR Vancouver CFCF Montreal CKWX Vancouver CJAD Montreal CM];Vernon CFCH NormNorth Bay CJ V I Victoria CHINO CKDA Victoria www.americanradiohistory.com December 5th. 1957 Canadian Broadcaster & l-elescreen l'.ig,. Hirer Zadio IN THEY BARBECUED THEIR BREAKFAST British Columbia CJOR 5000 Watts at 600 Kc Covers NOT ALL THE TREES NOT ALL THE MOUNTAINS BUT MOST OF THE PEOPLE Photo by T. D. Murphy. At Lowest Cost Per WHEN BROADCAST OPERATIONS at CHWO, Oakville, were temporarily transferred to the transmitter site due to a power cut, the listeners were Thousand Circulation - invited to a barbecue. Jean Caine, of the station staff, pours coffee for the guests while sales director Victor Tipple feeds the dog. OAKVIT.T,F, RADIO THREW a tape recorder for some commercial coffee and barbecued breakfast announcements and such special THE PERSONALITY STATION party the other Sunday. Occasion features as the weather report. was the black-out of Oakville by the The babble of conversation and Public Utilities Commission to facili- the proximity of excited small boys VANCOUVER, B.C." STOVIN-BYLES tate new installations. failed to disturb him. Nearest thing The town - - including CHWO to an "incident" was a vigorous clash studios - - was without power from between two dogs, probably the only 9 am to 1 pm on November 3. impromptu dog fight ever broadcast. ' E -H circulation report - November '56 Notification went to the radio station Commenting that he would look only on the Thursday previous. for the opportunity to stage another Nevertheless, CHWO President open house at the transmitter, Presi- Howard Caine found time to have dent broadcast Caine said: "Another time I'd operations shifted for the like to have more time to plan it, give Sunday to the Cement block Trans- it more and longer advance billing mitter House in Trafalgar Township, and have the whole staff there four miles on the away. reception line to meet the public. But NEW HOMES At the same time, an open invita- we were pretty satisfied just the tion was bulletined to listeners to same." visit the temporary site, watch pro- CHWO Sales Director Victor Tipple in CJON's ceedings and solve their breakfast presided problems at the barbecue and Chief by being the guests of Engineer Hans Wecke set up the CHWO for coffee and baconburgers. facilities for broadcasting at the Coverage Area Newfoundland Nearly 300 people, including some Cement block Transmitter. from Toronto, Hamilton and a couple from Montreal, bumped along a country lane to enjoy President Caine's hospitality. GIVE BOOKS Dick George, assisted by operator THIS CHRISTMAS Close of Larry Costello, ran his Music for publica- Sunday Morning show from just Broadcaster Book Dept. ) express inside the transmitter using a turn- 54 Wellington Street West table brought from the Oakville Toronto of the studios. Also on hand was a portable // 9oL ar2lyt[G/ [cyGf OtLGtdGcae cu9eed, .S`t4ü<Q, eicte oz xecazded -coutaet This is one of the over 1,200 new homes built during the last six months in CJON's Coverage Area, which represents three million in con- OFFICE: 32 ALCORN AVE., TORONTO, WA. 3-7329 struction money - This house sold for eighty Residence: 77 Chestnut Park Rd., WA. 5-1631 five thousand. See Stovin-Byle.s ui Cumuli Weed & Cu. in USA www.americanradiohistory.com Page Four Canadian Broadcaster & Telescreen December 5th, 1957 SauOtdept9 gaa rd Sponsors Back Closed Circuit TV THIS COMPANY, Supreme Music Centre, in order to facilitate TV sales in the area, some time ago SOMETHING TO SAY ? 5 established co -axial cable hookup epq. YOUR for viewers. Being a remote section, LIKES Kirkland Lake has not had anything YOUR DISLIKES really viewable in the way of TV until co -axial arrived. YOUR COMMENTS Behind theScené Now, as a further step, we are YOUR CRITICISMS entering TV programming with a full day's operation on a daily basis on News and Views inRadio through a closed circuit, viewable in The Broadcaster. in Kirkland Lake only, on channel 2. as transcribed by H.N. Stavin Possibly it's of no concern to you, but just for the record, I thought I'd SEND let you know we are setting ourselves THEM TO a voluntary and self-imposed code "SOUNDING BOARD" of ethics and regulations which will This comply strictly with that laid out by day to set down another story of a long-time user of Radio, the Canadian Association of Broad- you've mentioned . Radio, Tele- which does pleasure me much, since it is the experience of the casters. vision, Research, etc. Johnson Wax We may be written off as a fly-by- Company, as told to me by their alert and friendly night But under what -the -hell heading unit by TV stations in general, will you Advertising Manager, Miss Grace Wilson Back in the but I can tell you very sincerely publish items like the "TV that Week" award picture late '20's, when Radio was becoming insofar as integrity of operation, on page 12 of known as a means of adver- this same issue? It's a good picture tising as well as sincerity of programming and striv- entertainment, this Company did sponsor one of ing for honesty with a pretty girl and for a worthy in our presentations cause the best-known programs of all time, to wit, Fibber McGee and to the viewing public, no legitimate ... until you get to the bottom right hand corner where a guy Molly, and continued to do so on a half-hour weekly basis for station will be following a more I strict schedule. seem to have seen somewhere before, some 16 years. This team did not only provide Byles, I think you mirthful enter- Already name him, is we have the backing of either on the verge of getting tainment, but did also induce much lasting loyalty to Johnson enough sponsors to carry us success- a products mouthful of shoulder or the shoulder among their faithful listeners Even before that, fully on the basis of a beginning in a mouthful of teeth. operations. That guy looks Johnson Wax Company had used Radio in a number of ways, delinquent to me ... and not so very and do myself well -remember their Sunday I think we will have something to juvenile! Have you ever, in all your night half-hour offer Kirkland Lake viewers; we gruesome coming from Montreal, called will experience seen anything "The House By The Side Of The certainly have some interesting news so leeringly like it? Doesn't she Road", with Christopher Ellis. They did also use strong spot for your paper; whether or not you know what that proximity portends? print it, campaigns in areas where additional publicity was required we would still like to be Doesn't she care what that Rep on your list of subscribers. Represents ? ? ? SOMEBODY While, today, other mediums of advertising are also being SAVE HER BEFORE E BOB ST. CLAIR, IT'S TOO LATE ! ! ! used, Johnson's do still use Radio, in the form of Spot Com- General Manager, A - reply - at - your - earliest - mercials, though in somewhat lesser numbers than formerly.