BBC Trust Service Review: Music Radio Consultation Jazz Services Ltd.

Your overall opinion Q1. Are you responding to the consultation on your own behalf as an individual or as an organisation? As an organisation (please go to Q1a) Q1a. If you are completing this survey on behalf of an organisation: The BBC Trust usually publishes organisational responses in full when we reach our conclusions. If you would prefer that all or part of your response is treated as confidential, please complete the table below. What do you want the BBC Trust to keep confidential? Please mark one box only. Nothing Name of organisation: Jazz Services Ltd.

Q3. Overall, what is your opinion of the BBC’s music radio services? Which of these statements is closest to how you feel about this? Would you say BBC music radio services… Have something to offer me Q4. Why do you say that? Jazz Services conducted its own survey so as to include feedback from the jazz community as part of its response. There were 79 respondents. Their age groups were broken down as follows: Under 20 - 0.00% (0 respondents) 20-29 - 3.80% (3) 30-39 - 7.59% (6) 40-49 - 10.13% (80) 50-59 - 20.25% (16) 60-69 - 24.05% (19) 70+ - 34.18% (27) This indicates the existing demographic for the BBC's jazz audience is older, and that more could be done to market or address its jazz programming towards a younger audience. In answer to the question "What is your opinion of the BBC’s music radio services?", our respondents answered as follows (in relation to the BBC's jazz programming): Offer me everything I need - 0.00% (0 respondents) Have a lot to offer me - 9.09% (7) Have something to offer me - 53.25% (41) Have little to offer me - 32.47% (25) Have nothing to offer me - 2.60% (2) Don't know - 2.60% (2) Total 77

Radio 2 Q15. What do you think about Radio 2? BBC Radio 2's jazz output is seen as being much more mainstream, and limited in terms of what's offered. The station could provide much more to jazz fans, with Humphrey Lyttelton's show being frequently mentioned as being missed. Jamie Cullum's show was praised for its attempts to provide diversity but many respondents said they felt older genres of jazz were being left out. Claire Teal's show was praised by those who liked it, but others felt its focus (big band jazz only) was too narrow. Q16. What do you think about the music that Radio 2 plays? We asked respondents to what extent they agreed with this statement: Strongly agree - 7.69% (5 respondents) Agree - 13.85% (9) Disagree - 33.85% (22) Strongly disagree - 27.69% (18) Don't know - 16.92% (11) Total: 65 Q18. Overall, what is your opinion of Radio 2? Thinking about what Radio 2 offers you, which of these statements is closest to how you feel about it? Has something to offer me Q19. Is there anything else you want to tell us about Radio 2? Respondents to the above question answered as follows: Offers me everything I need - 0.00% (0 respondents) Has a lot to offer me - 0.00% (0) Has something to offer me - 34.38% (22) Has little to offer me - 43.75% (28) Has nothing to offer me - 7.81% (5) Don’t know - 14.06% (9) Total 64

Radio 3 Q20. What do you think about Radio 3? Radio 3 was praised for offering a range of jazz programmes that covered a variety of formats and genres, but the point was often raised that the jazz shows are lumped together - i.e. on Saturday afternoons - or have been sidelined to late-night slots. The iPlayer goes some way to alleviate this but the scheduling nevertheless suggests to many that jazz is not deemed a priority for the station. It was suggested that as well as dedicated jazz programmes, shows such as Breakfast or In Tune could include more jazz music in their playlists to widen the spread. Jazz is very much seen as being a 'second choice', particularly when jazz programmes are moved or altered in favour of other music - opera is regularly mentioned as being over-represented. Q21. What do you think about the music that Radio 3 plays? We asked respondents to what extent they agreed with this statement in relation to jazz programming: Strongly agree - 10.94% (7 respondents) Agree - 48.44% (31) Disagree - 25.00% (16) Strongly disagree - 7.81% (5) Don't know - 7.81% (5) Total 64 Q23. Overall, what is your opinion of Radio 3? Thinking about what Radio 3 offers you, which of these statements is closest to how you feel about it? Has something to offer me Q24. Is there anything else you want to tell us about Radio 3? Respondents to the above question answered as follows: Offers me everything I need - 3.13% (2) Has a lot to offer me - 14.06% (9) Has something to offer me - 53.13% (34) Has little to offer me - 20.31% (13) Has nothing to offer me - 4.69% (3) Don’t know - 4.69% (3) Total 64

6 Music Q25. What do you think about 6 Music? Many respondents to our survey either weren't aware of 6Music or that it included any jazz in its programming. it would seem that most dedicated jazz fans stick to their favourite shows and stations, so perhaps there is room for more cross-programme and cross-station promotion of jazz within the BBC. The overall impression of those who did listen to 6Music is that it is a varied station as regards all genres, and were glad that jazz was included in the overall mix, even if they didn't specifically listen to the station to hear jazz music. when jazz was played, it was greatly welcomed. On the basis of this, other than Radio 3 it seems that 6Music would be a suitable place for the BBC to host another dedicated jazz programme and broaden its jazz broadcasting as well as giving the audience another option. Q26. What do you think about the music that 6 Music plays? We asked respondents to what extent they agreed with this statement in relation to jazz programming: Strongly agree - 5.00% (3 respondents) Agree - 18.33% (11) Disagree - 13.33% (8) Strongly disagree - 13.33% (8) Don't know - 50.00% (30) Total 60 Q28. Overall, what is your opinion of 6 Music? Thinking about what 6 Music offers you, which of these statements is closest to how you feel about it? Has something to offer me Q29. Is there anything else you want to tell us about 6 Music? Respondents to the above question answered as follows: Offers me everything I need - 0.00% (0 respondents) Has a lot to offer me - 8.06% (5) Has something to offer me - 9.68% (6) Has little to offer me - 16.13% (10) Has nothing to offer me - 20.97% (13) Don’t know - 45.16% (28) Total 62

Types of music you enjoy Q35. Thinking of all of these radio services together - Radio 1, 1Xtra, Radio 2, Radio 3, 6 Music and Asian Network, are there any types of music that you would like to hear more of on BBC Radio? Tick any that apply Jazz

Ways of listening Q36. BBC radio services aim to bring you music and content in ways that keep up with new technology and ways of listening, such as through its websites and podcasts, on social media, and through other sites such as YouTube. What do you think about the different ways that BBC radio services allow you to listen and interact with the stations? Please mention the specific radio station or stations that your comments refer to. The iPlayer is vital to many jazz fans due to the scheduling of some jazz shows - Jazz On 3, Geoffrey Smith's Jazz and Late Junction are all given 'graveyard slots' and are often inaccessible for live listening. While the iPlayer is appreciated for allowing access, our research shows many would prefer the late-night jazz shows on Radio 3 in particular be given a more favourable time slot.

Anything else? Q37. Is there anything else you’d like to tell us about what you like or dislike about the radio services you’ve been giving your views on? Overall, it was felt by our respondents that while the jazz programming that exists on the BBC is appreciated, what there is isn't taken seriously and there could be much more airtime dedicated to the genre. An issue arising from this lack of airtime is that there isn't enough space in the existing jazz scheduling to fully represent the range of jazz our respondents wish to hear, whether it's more traditional/historical styles or contemporary. It is felt that the BBC considers jazz to be a minority/niche interest - along with folk and world music - that is included in the overall programming in order, to some extent, to tick a box, rather than to be taken seriously as a genre. This view is compounded by things like the demise of the BBC Big Band and the cancelling of the BBC Jazz Awards. Our own research has found that there is a high demand for jazz broadcasting and this is backed up by the popularity of other jazz radio outlets, such as JazzFM, and other digital jazz platorms. Overall, it is felt that there is scope for the BBC to offer much more in the way of jazz programming, whether it's by way of more programmes dedicated to jazz, or including more jazz music in its non- jazz programming across Radio 2, 3 and 6Music. If it doesn't the BBC risks alienating its existing jazz audience through diminishing returns, as well as denying other fans of the genre the opportunity to expand their appreciation through the BBC's channels. As the UK's primary broadcaster and self-proclaimed champion of all forms of music it has both an opportunity and an obligation to better represent jazz music across its radio networks.