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Compat 1/08 E compact_1-08_E 26.05.2008 8:45 Uhr Seite 1 compact 1/2008 The customer magazine of ThyssenKrupp Steel www.thyssenkrupp-steel.com Strong partner to the automotive sector ThyssenKrupp Steel provides know-how, products and components Financial markets Interview with Administrative Secretary of State Bernd Pfaffenbach Philippe Chaix: “I love steel.” Thinking the future of steel TK Steel compact_1-08_E 26.05.2008 8:45 Uhr Seite 2 compact About our cover picture: ThyssenKrupp Steel has long been far more than a pure materials producer. The company even supplies the innovative automotive sector with self-manufactured components. Competence throughout the entire process chain is the name of the success strategy. Turn to page 12 to find out how ThyssenKrupp Steel proves editorial 3 its competence in the areas of research and development, application and production technology. news Administrative Secretary of State Bernd Pfaffenbach 4 As Chancellor Merkel’s sherpa, he organized the G8 Economic Summit. An interview. The go-ahead 8 ThyssenKrupp Steel invests in domestic sites Premiere in Europe 10 JAZ process makes further processing at the customer’s premises easier cover story imprint All-rounder in the entire processing chain 12 tk Steel AG Competence in know-how, material and system is the success strategy Kaiser-Wilhelm-Strasse 100, 47166 Duisburg, Germany Postal address: 47161 Duisburg, Germany Comment 15 Phone: +49 (203) 52-0, Fax: +49 (203) 52-25102 Matthias Wissmann as President of the VDA on the significance of steel in cars Publishers: The new face in the segment 16 Senior Executives/Communication/Marketing The Metal Forming management on product niches and orders Editorial team: Rolf-J. Neumann (legally responsible) The A5 with product innovation 18 Marketing The new Audi features hot-stamped tailored blanks Phone: +49 (0)203 52-41003 Cars in crash test 20 Fax: +49 (0)203 52-41007 Modern steel makes for enhanced safety E-mail: [email protected] Schmitz Cargobull 22 Christiane Hoch-Baumann (editor-in-chief) Trailer builder trusts in quality products from the Communication Heavy Plate and Color Profit Center Phone: +49 (0)203 52-24515 Teamwork 24 Fax: +49 (0)203 52-25707 E-mail: [email protected] Johnson Controls, ThyssenKrupp Presta and Steel develop new cockpit Car market 2008 26 Katharina Mette Communication All indicators pointing to growth Phone: +49 (0)203 52-25152 Fax: +49 (0)203 52-25707 E-mail: [email protected] focus Photographs: ThyssenKrupp Stahl-Service-Center 28 ThyssenKrupp Steel Fotografie; Marco Urban (p. 4 + 7); Flat steel processor invests 60 million euros in the Krefeld site VDA (p. 15); Wolfgang Kessler (p. 20f); Andreas Gerich (p. 22 top); WFL-GmbH, Schießhausstraße 14, 97228 Rottendorf, Jäkel in Diemelstadt 30 Tel.: +49 (0)9302 9081-0, Fax: +49 (0)9302 9081-41 (p. 26); Family-owned company in its third generation produces machine blades Kolossos/wikipedia (p. 34 bottom); RWTH Aachen (p. 37 + 38 top); De Forenede Trailerfabrikker 32 Einhard Gymnasium (p. 39) The Danish car trailer manufacturer has been in business for 32 years Design: Interview with star architects 34 MERZ Werbeagentur, Düsseldorf, www.merz-werbeagentur.de Philippe Chaix, Wolf D. Prix und Helmut Jahn swear by steel Printing: RWTH Aachen University 37 ThyssenKrupp Printmedia GmbH, Duisburg Cooperation based on the triad of school, university, industry Publication frequency: three times a year, the next issue will appear at the end of August Issue 28: service 1/2008 – April NewsFlash 11 Company infos in brief Agenda 40 Fairs, exhibitions, events [email protected] Echo 40 Comments from the media www.thyssenkrupp-steel.com compact_1-08_E 26.05.2008 8:45 Uhr Seite 3 editorial editorial Dear Reader, After a phase of stagnation lasting a decade, 2002 saw the start of a renais- sance in the steel sector, and this year too the worldwide demand for steel is continuing its upward trend. The Euro- pean suppliers have done their home- work and, by way of restructuring and privatization measures, have developed good opportunities for participating in the global upswing. Steel remains the 21st century’s dominant material. This is the upside of the situation. The fact is, however, that the scenario in Europe and Germany is at threat from current EU policy in terms of climate protection planning. Brussels might well be holding out the prospect of excep- “The message is clear: steel is tions for the most energy-intensive in- becoming an increasingly valuable dustries for the third emissions trading period 2013-2020, but, in the event material, and the entire market right the exceptions for the steel industry – through to the end customers will which have only been vaguely defined to date – fail to produce results, have to adapt accordingly.” ThyssenKrupp Steel anticipates addi- tional annual financial burdens from include the recently completed construc- mous price rises. After a fairly long 2013 onwards. These could mount to tion of the new blast furnace 8 in Duis- phase in which steel prices remained such an extent as to reach the incredible burg, the erection of a new processing stable in quarterly business, we have level of around 1 billion euros by 2020 center for flat steel products in Krefeld, had to raise our price per metric ton by at a certificate price of 50 euros per and the acquisition of a modern walking up to 100 euros in order to cushion the metric ton of CO2 – and that amount beam furnace in Bochum. This invest- spiraling costs of raw materials and en- doesn’t include the continuing, sharply ment secures jobs in Germany on a ergy, and further price hikes will become rising energy prices. These additional sustainable basis. inevitable in the course of the year. burdens will generate disadvantages vis-à-vis our international competitors Against this background, ThyssenKrupp The message is clear: steel is becoming who are not subject to such burdens, Steel calls on the EU Commission to an increasingly valuable material, and and we will not be able to make up for decide, rapidly and bindingly, on the ap- the entire market right through to the such disadvantages via rationalization plicable regulations for the steel industry end customers will have to adapt ac- measures. This in turn means that for the entire trading period. I would also cordingly. We shall continue to provide Germany would be put in massive like to stress that we attach a great deal you with information on developments in jeopardy as steel producing center. of importance to the topic of climate the steel market on an open and fair protection, and, with steel as a material basis, this being one of the main objec- We unambiguously underline our com- and with the ThyssenKrupp Group’s tives of our customer magazine mitment to Germany as an industrial diversity of products, we develop and Compact. Once again in this issue you base, but what we need in this respect implement corresponding solutions. will also find a lot of news and interest- is security in terms of our planning. The ing information all about ThyssenKrupp politicians must create a similarly unam- We also have other challenges to cope Steel. I wish you an enjoyable read. biguous basis for us, which should not with. Take, for instance, the dramatic be allowed to impair our competitive- developments in the raw materials mar- Yours, ness in the world market. Our current in- kets with continuously rising prices due vestments are being made from a long- to massive demand. The prices of fine term point of view with the objective of ore alone have quintupled since 2002, being better able to supply our cus- with a 65 percent rise to date this year. tomers with high-quality steel products, Apart from this we are permanently and will exceed the 1 billion euro mark keeping an eye on the tight supply situa- Dr. Karl-Ulrich Köhler here in Germany in the coming years. tion for coal, coke and scrap metal, Member of the Executive Board of ThyssenKrupp AG Noteworthy examples in this context which also goes hand in hand with enor- and Chief Executive Officer, ThyssenKrupp Steel AG compact 1/2008 3 compact_1-08_E 26.05.2008 8:45 Uhr Seite 4 news.world economy World Economic Summit The sherpa Personal profile Dr. Bernd Pfaffenbach is Chancellor Merkel’s personal representative for the G8 World Economic Summits, and was the behind-the-scenes organizer of the one held last year in Heiligendamm. He has been Administrative Secretary of State in the Federal Ministry of Economics and Technology since 2004, having previously headed the Federal Chancellery’s Economic and Financial Policy and Labor Market Policy departments, at the same time acting as Chancellor Gerhard Schröder’s economic policy adviser. The holder of a doctorate in economics started out on his career path in 1974 in the Federal Ministry for Economic Affairs; in 1988 he moved to the Office of the Federal President before switching to the Federal Chancellery in 1992. 4 compact 1/2008 compact_1-08_E 26.05.2008 8:46 Uhr Seite 5 world economy.news They are the helpers on the way up to the summit: the Nepalese mountain guides who, since the first scaling of the summits in the Himalayas by foreigners, have acted as mountain expedition porters for people who were subsequent- ly to become famous. Sherpa is also the term applied to those responsible for preparatory political work prior to summit meetings of the heads of the major industrial states. Administrative Secretary of State Dr. Bernd Pfaffenbach’s official title is “Personal Representative of the German Chancellor for the G8 World Economic Summits”.
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