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Report-Winter-2012-End-Of-Season Published by the Alpine Resorts Co-ordinating Council, March 2013. An electronic copy of this document is also available on www.arcc.vic.gov.au. For further information on this contact the Alpine Resorts Co-ordinating Council, Phone: (03) 9637 9642. © The State of Victoria, Alpine Resorts Co-ordinating Council 2013. This publication is copyright. No part may be reproduced by any process except in accordance with the provisions of the Copyright Act 1968. Authorised by Victorian Government, Melbourne. ISSN 1839-0404 (online) Acknowledgements: Photo Credit: Mount Buller and Mount Stirling Alpine Resort Management Board. Report: Drafted by Alex Shilton, Alpine Resorts Co-ordinating Council Disclaimer: This publication may be of assistance to you but the State of Victoria and the Alpine Resorts Co-ordinating Council do not guarantee that the publication is without flaw of any kind or is wholly appropriate for your particular purposes and therefore disclaims all liability for any error, loss or other consequence which may arise from you relying on any information in this publication. Winter 2012 End of Season Report Chairperson’s Foreword This is the seventh End of Season Report produced by Council. It provides a wealth of information that will be of interest to a wide range of alpine stakeholders. It contains information on visitation and snow depth, as well as summary information on economic significance and visitor satisfaction. The 2012 snow season produced some of the best snow for the decade. This resulted in sufficient snow enabling very good visitation during the critical June/July school holidays and the continuation of good snow cover for the remainder of the season for most Victorian Alpine Resorts. This led to almost the best visitation for the decade and above or near record visitation at some resorts. However, not all resorts had an abundance of natural snow. In those cases the importance of snow-making in achieving good visitation was clearly evident. I would like to record the gratitude of Council to Boards and ski lift companies and their teams for their assistance in conducting the surveys and providing the data necessary to enable this report to be prepared. I trust that you find the extensive statistics, graphs and other data useful in understanding the 2012 snow season. Des Powell i Winter 2012 End of Season Report Whiteonwhite ii Winter 2012 End of Season Report Executive summary During the 2012 snow season Victorian Alpine Resorts The results also show that the holders of All Resorts received 771,000 visitors and 1,502,000 visitor days, Passes generated a greater number of visitor days and representing a 14 per cent increase in both visitors and vehicle days compared to the holders of resort- visitor days compared to the 10 year average from specific passes. This result differs from the results 2002 to 2011 and near record visitation levels. found in previous years. The results also show that Visitation was up by 20 per cent compared to 2011. the average number of people per vehicle and visits However, the results were not uniform across all are higher for the holders of All Resorts Passes and Alpine Resorts. the numbers of visitor nights is lower, consistent with the results in previous years. The 2012 snow season produced some of the best snow for the decade with sufficient snow resulting in Based on the results of its extensive study of the very good visitation during the critical June/July winter economic contribution of the Australian Alpine school holidays and the continuation of good snow Resorts during the 2011 winter season and updated for cover for the remainder of the season for most the 2012 season, the National Institute for Economic Victorian Alpine Resorts, with extensive deep snow and Industry Research (NIEIR), NIEIR has also cover at Falls Creek and Mount Hotham until season estimated that the gross state product contribution of end. Notwithstanding, not all resorts had an the 2012 winter season is $647 million. This level of abundance of natural snow and as a consequence the expenditure would result in a contribution to total importance of snow-making in achieving good Victorian employment in annual equivalent terms of visitation was, once again, clearly evident. almost 6,000 jobs. A comparison of annual visitation and snow depth In partnership with ski lift companies and Boards, from 1998 shows that visitor numbers have remained Council also conducted surveys of visitor satisfaction. solid since the provision of broad-scale snow-making The surveys showed that there is a high level of visitor over the last few years has enabled resorts to provide satisfaction across the sector. The surveys also a reasonable snow cover for an extended part of the showed that in 2012 slightly more males than females snow season, resulting in a ‘smoothing’ of visitation, visited resorts, that the highest proportion of visitors particularly evident over the last five or six years. was in the 30-39 age group and that there is wide variation in ethnicity between resorts. Downhill skiing Comparison of the annual visitor days and the number was the predominant snowsports activity at Falls of skier days at those resorts that have lifting facilities Creek, Mount Buller and Mount Hotham. shows a strong correlation between visitor and skier Tobogganing, snowplay and sightseeing are days, with skier days remaining relatively constant at increasingly important, particularly at Lake Mountain approximately 70 per cent of visitor days. and Mount Baw Baw. The survey also shows that the Analysis of weekly visitation continues to show a highest proportion of snowsports participants strong correlation between high visitation levels and classified themselves as of ‘Intermediate’ skill level, the June/July school holidays, a peak particularly being nearly half of the visitors, and that across evident at the resorts within the range of day trips resorts the highest proportion of visitors was in the from Melbourne, Lake Mountain, Mount Baw Baw and ‘every year’ category, being the committed Alpine Mount Buller. All resorts, with the exception of Mount Resort visitors, whilst the ‘First timers’ segment is also Stirling, recorded their highest weekly visitations at significant. that time. iii Winter 2012 End of Season Report Contents Chairperson’s Foreword ................................................................................................................................................................ i Executive Summary ..................................................................................................................................................................... iii 1. Background .................................................................................................................................................................... 1 2. Annual Visitation .......................................................................................................................................................... 2 3. Weekly Visitation ......................................................................................................................................................... 8 4. All Resorts Pass ........................................................................................................................................................... 10 5. Snow Depth .................................................................................................................................................................. 12 6. Comparison of Visitation to Snow Depth ................................................................................................................ 14 7. Economic Contribution ............................................................................................................................................... 17 8. Visitor Satisfaction ...................................................................................................................................................... 18 APPENDIX 1: Historical Visitation Numbers ............................................................................................................................ 22 APPENDIX 2: Vistor Survey Methodology .............................................................................................................................. 24 APPENDIX 3: Snow Depth Measurement ................................................................................................................................ 25 APPENDIX 4: Sources ................................................................................................................................................................ 25 iv Winter 2012 End of Season Report 1. Background permit holder visitation is based on estimates. Since 1.1 The Alpine Resorts Co-ordinating Council 2006 a season permit holder survey has been (the Council) is a statutory body established under the conducted at all Alpine Resorts. This has enabled a Alpine Resorts (Management) Act 1997. It reports to much more accurate estimate of the number of The Hon. Ryan Smith MP, Minister for Environment and visitors using the annual season permits than occurred Climate Change. It performs a co-ordinating function pre-2006. across Alpine Resorts, focused on: strategic planning, research, attraction of investment and overall 1.6 The figures from the final week of the winter promotion of resorts. season (week 18) are adjusted following analysis
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