DOCSLIB.ORG

AXA and Google's Niantic Labs Partner to Integrate

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
AXA and Google's Niantic Labs Partner to Integrate AXA and Google’s Niantic Labs Partner to Integrate 20,000 Global Retail Agencies into Ingress’ Interactive ‘Real World’ Mobile Gameplay Experience Paris, December 16, 2014 - The AXA Group announced that it has partnered with Google’s Niantic Labs in a unique initiative integrating the global brand into Ingress, the interactive ‘real world’ mobile game. More than 20,000 retail agencies around the world will become AXA branded in-game ‘Portals’ for Ingress players to interact with using their mobile devices in the real world. AXA branded Portals are accessible today in Germany, Italy, Spain, Poland, Indonesia and Switzerland and will begin to activate in the United States, Japan and other countries in 2015. The partnership extends into Ingress’ virtual storyline allowing players to engage with the AXA branded Portal locations and portals around the world where they can find ‘AXA Shields.’ With more than 8 million player activations across 200 countries and territories worldwide, Ingress is an innovative massive multiplayer mobile game which transforms neighborhoods and cities around the world into an interactive experience filled with mystery, intrigue, and adventure. Using Google Maps technology, players move through and explore the world around them, visiting historical sites, parks, and public artworks to discover hidden 'Portals' leaking a fictional mysterious energy. The evolving story of Ingress pivots based on the actions of the players in the two Factions, the 'Enlightened' and the 'Resistance', who are engaged in a struggle for global control and the fate of humanity. While playing Ingress, players will search for and obtain virtual objects to attack or defend Portals. Shields are an integral element in protecting ingame portals and the ‘AXA Shields’ which players can obtain from AXA branded Portal locations are the strongest known protective units in the game. ‘AXA Shields’ can also be found at any existing Portal but with a higher probability at AXA Portals. Frédéric Tardy, Chief Marketing & Distribution Officer of the AXA Group, said: “We are very proud to take part in this exclusive partnership with Google’s Niantic Labs. Aligning our brand with the unique interactive experience in Ingress represents a step forward in the digitalization of our Group and a new way for our clients to discover our brand and our agencies. It is another example of our spirit innovation: AXA is now the first insurance company ever to protect people both in the physical and the virtual world.” John Hanke, General Manager of Niantic Labs at Google, said: “The partnership with AXA is a momentous integration of real world brands and interactive mobile games. The AXA brand lends itself seamlessly to Ingress’ story, giving a powerful bonus to players who discover and interact with these locations as they move through the world around them on a daily basis.” Ingress is currently available to download for free on the App Store for iPhone and iPad and on Google Play for Android devices at www.ingress.com. About the AXA Group The AXA Group is a worldwide leader in insurance and asset management, with 157,000 employees serving 102 million clients in 56 countries. In 2013, IFRS revenues amounted to Euro 91.2 billion and IFRS underlying earnings to Euro 4.7 billion. AXA had Euro 1,113 billion in assets under management as of December 31, 2013. The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY. The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD. It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment. About Niantic Labs Niantic Labs is a startup within Google dedicated to creating mobile apps that connect people with the real world. Founded by John Hanke, who previously helmed the Google Geo team (Maps, Earth, etc.), Niantic connects people more closely with their real world environments and communities. Niantic’s products are focused on getting people outdoors, building adventure & exploration on foot, enabling meaningful and serendipitous interactions with local environments and other people in brand new ways, through technology. Niantic Labs has launched two products so far with Field Trip and Ingress and is currently developing their next mobile game, Endgame. www.ingress.com Media Relations contacts: AXA Group Hélène Caillet: +33.1.40.75.55.51 / [email protected] Jean-Baptiste Mounier: +33.1.40.75.46.68 / [email protected] Niantic Labs Agence Minuit Douze : +33.9.82.24.54.57 Morgane Falaize: [email protected] Emeline Berthon: [email protected] .
Load more

Recommended publications
  • Pokemon Go – Fact Sheet
    GCSE Media Studies – Set Product Fact Sheet Pokémon Go GCSE Media Studies – Set Product Fact Sheet Pokémon Go Component 1: Exploring Media and convergence: Industries and Audiences • For an industry to survive over forty years, it has to constantly evolve and serve the needs Focus Areas: of its audiences. The video games industry Media Industries has done just that. By 2010, virtual reality and Audiences augmented reality were emerging as major Media Contexts drivers for game hardware and gameplay development. There was also a huge rise in PRODUCT CONTEXT casual gaming through mobile devices. • Produced by Niantic and in collaboration with • In 2016, the mobile gaming market was Nintendo, Pokémon Go is an augmented reality estimated to have taken $38 billion in revenue. video game for iOS and Android devices. This is where Pokémon Go stepped in. • Using the same technology as Google Maps, Pokémon Go relies on players’ GPS to allow Consider the Pokémon franchise: them to locate, capture, battle and train virtual • Pokémon is a media franchise that started in creatures called Pokémon in the real world. 1995 and the trademark is owned by Nintendo. • Pokémon Go had an extended launch, • The franchise began as a pair of video games being released in Australia, New Zealand for the Gameboy yet now spans video games, and the United States first on July 6th trading card games, animated TV shows 2016, and then in other countries (e.g. and movies, comics, books and toys. South Korea in January 2017). • It is the second best-selling video game • The game is free to download and play but franchise behind Mario and is one of the there is the possibility to spend real money highest grossing media franchises of all time.
    [Show full text]
  • A Player Engagement Model for an Augmented Reality Game: a Case of Pokémon Go
    A player engagement model for an augmented reality game: a case of Pokémon Go Author Pyae, Aung, Potter, Leigh Ellen Published 2016 Conference Title PROCEEDINGS OF THE 28TH AUSTRALIAN COMPUTER-HUMAN INTERACTION CONFERENCE (OZCHI 2016) Version Accepted Manuscript (AM) DOI https://doi.org/10.1145/3010915.3010960 Copyright Statement © ACM, 2016. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in Proceedings of the 28th Australian Conference on Computer-Human Interaction, ISBN: 978-1-4503-4618-4, DOI: 10.1145/3010915.3010960. Downloaded from http://hdl.handle.net/10072/124170 Griffith Research Online https://research-repository.griffith.edu.au © ACM, 2016. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in Proceedings of the 28th Australian Conference on Computer- Human Interaction, ISBN: 978-1-4503-4618-4, DOI: 10.1145/3010915.3010960. A Player Engagement Model for an Augmented Reality Game: A Case of Pokémon Go Aung Pyae Leigh Ellen Potter Griffith University Griffith University 170 Kessels Rd, Nathan, QLD, Australia 170 Kessels Rd, Nathan, QLD, Australia [email protected] [email protected] ABSTRACT game industry (Molla and Lepetit, 2010). There are a In this paper, we discuss players’ engagement in playing number of well-received commercial AR games such as Augmented Reality (AR) games. We present four Niantic’s Ingress, Zombies, Run!, Microsoft HoloLens concepts in playing AR games including: ‘Player’, ‘Play’, games, and Nintendo’s 3DS games.
    [Show full text]
  • Player Traits and Gratifications of Casual and Hardcore Players of Pokémon GO, Harry Potter: Wizards Unite, and Ingress
    Player Traits and Gratifications of Casual and Hardcore Players of Pokémon GO, Harry Potter: Wizards Unite, and Ingress JOHN DUNHAM, Niantic x RIT Geo Games and Media Research Lab, Rochester Institute of Technology, USA KONSTANTINOS PAPANGELIS, Niantic x RIT Geo Games and Media Research Lab, Rochester Institute of Technology, USA NICOLAS LALONE, University of Nebraska Omaha, USA YIHONG WANG, University of Liverpool, UK Location-based games (LBG) impose virtual spaces on top of physical locations. Studies have explored LBG from various perspectives. However, a comprehensive study of who these players are, their traits, their gratifications, and the links between them is conspicuously absent from the literature. In this paper, weaim to address this lacuna through a series of surveys with 2390 active LBG players utilizing Tondello’s Player Traits Model and Scale of Game playing Preferences, and Hamari’s scale of LBG gratifications. Our findings (1) illustrate an association between player satisfaction and social aspects of the studied games, (2) explicate how the core-loops of the studied games impact the expressed gratifications and the affine traits of players, and (3) indicate a strong distinction between hardcore and casual players based on both traits and gratifications. Overall our findings shed light into the players of LBG, their traits, and gratifications they derive fromplaying LBGs. CCS Concepts: • Human-centered computing ! Human computer interaction (HCI); Collaborative and social computing. Additional Key Words and Phrases: Location-based Games, Player Traits, Gratifications, Pokémon GO, Harry Potter: Wizards Unite, Ingress ACM Reference Format: John Dunham, Konstantinos Papangelis, Nicolas LaLone, and Yihong Wang. 2018. Player Traits and Gratifica- tions of Casual and Hardcore Players of Pokémon GO, Harry Potter: Wizards Unite, and Ingress.
    [Show full text]
  • Disruptive Behaviors Within Ingress. (Under the Direction of Dr
    ABSTRACT HUNZAKER, MICHELLE ASHLEY. Intent or Misinterpretation? Disruptive Behaviors within Ingress. (Under the direction of Dr. Nick Taylor). Disruptive behaviors, such as trolling, have eluded definition across multiple platforms. Adding another case study and new platform to the list of past scholar definitions, this study does not define what disruptive behavior looks like in location-based mobile games (LBMG), but looks at how a community within the LBMG, Ingress, views and manages disruptive behaviors. Through the combined use of multi-cited ethnography and connective ethnography, three themes came from 11 participant interviews (8 male and 3 female) with examples from interviews and observations of public, in-game communications panes and private community messaging channels and forums and suggestions of how to manage these behaviors are noted. Additionally, suggestions are offered about how to perform future ethnographic work within hybrid spaces such as LBMGs and augment reality games (ARG). © Copyright 2016 Michelle Ashley Hunzaker All Rights Reserved Intent or Misinterpretation? Disruptive Behaviors within Ingress by Michelle Ashley Hunzaker A thesis submitted to the Graduate Faculty of North Carolina State University in partial fulfillment of the requirements for the degree of Masters of Science Communications Raleigh, North Carolina 2016 APPROVED BY: ________________________________ ________________________________ Dr. Adriana de Souza e Silva Dr. Steve Wiley ________________________________ Dr. Nicholas Taylor BIOGRAPHY Michelle Hunzaker is a second year graduate student at North Carolina State University completing the thesis track of the Masters of Science in Communications program. She attended undergraduate at Fairleigh Dickinson University for a Bachelors of Arts in Broadcast Communications accompanied by a minor in Information Technology as well as competed as a student-athlete on the school’s NCAA Division I Bowling Team all years of attendance.
    [Show full text]
  • Università Degli Studi Di Urbino Carlo Bo Dipartimento Di Scienze Della Comunicazione E Discipline Umanistiche
    UNIVERSITÀ DEGLI STUDI DI URBINO CARLO BO DIPARTIMENTO DI SCIENZE DELLA COMUNICAZIONE E DISCIPLINE UMANISTICHE CORSO DI LAUREA: COMUNICAZIONE E PUBBLICITÀ PER LE ORGANIZZAZIONI INGRESS introduzione teorica e analisi dei suoi giocatori Relatore: Chiar.mo Prof. Tesi di laurea di: GIGLIETTO FABIO ANDREA RIVIS ANNO ACCADEMICO 2012-2013 Ingress Andrea Rivis Indice 1.Introduzione.................................................................................................................................... 4 1.1.Trama della storia...................................................................................................................6 1.2.Definizione tipologia di gioco.............................................................................................10 1.3.Finalità nella creazione del gioco.......................................................................................13 1.3.1.I tre principi per il futuro del gaming........................................................................14 1.3.1.1.Sradicare i pantofolai...........................................................................................14 1.3.1.2.Pensare oltre il telefono......................................................................................16 1.3.1.3.Contenuti pubblicitari innovativi........................................................................17 1.3.2.L'altra faccia della medaglia........................................................................................18 1.3.2.1.PlaceRank factor per le Local Search.................................................................18
    [Show full text]
  • Steve Peters Resume
    STEVE PETERS Immersive Experience Designer | Creative Director | Consultant # (818) 422-4898 _ [email protected] > stevepeters.org + Culver City, CA SUMMARY LIFE PHILOSOPHY Emmy-winning Immersive Experience Designer, Creative "If you're really smart, you'll hide a Director, Audio Producer/Director, Storyteller and Game/Puzzle puzzle in your resume!" Designer, with extensive experience in leading creative teams, Alan Turing game design, AR/VR, location-based games, theme park installations, escape rooms, podcast production, Alternate RECENT CLIENTS Reality Games, buzz and viral marketing techniques, production, and physical installations/events. Amazon Studios With a phenomenology-based, user-first philosophy in creative Walt Disney Imagineering R&D direction and experience design, my goal is for the user experience to transcend all aspects of a project’s design and Paramount Pictures execution. Because if it's not fun, then what's the point? Niantic JOB HISTORY Google Co-Founder/Chief Creative Ocer Legendary Entertainment No Mimes Media ~ 2009 - Present + Los Angeles, CA Bank of America/Merrill Lynch Asia Immersive Media Company - Creatively oversee and design all of the immersive experiences for No The GO Game Mimes Media clients. Lone Shark Games Lead Experience Designer Niantic Labs at Google ~ 2015 - 2015 + Venice, CA LANGUAGES The Makers of Pokemon Go, Niantic leads the industry in location-based gaming. - Led a team of immersive and game designers in creating content, video, English Native mobile app integration, narrative design elements, puzzles and live player events for the ARG Endgame: Ancient Truth. Japanese Intermediate - Worked alongside the Ingress team, helping to develop content and live- event gameplay. IN MY WHEELHOUSE VP of Experience Design Fourth Wall Studios ~ 2011 - 2014 + Culver City, CA TV Theme Songs Interactive Video platform and content production - Taking a short leave from No Mimes Media, was Executive in charge of Fourth Wall Studios’ Experience Design team.
    [Show full text]
  • Social and Spatial Ecosystems in Location-Based Mobile Gameplay
    Casual Play, Hardcore Community: Social and Spatial Ecosystems in Location-Based Mobile Gameplay Jessie Marchessault A Thesis In The Department Of Communication Studies Presented in Partial Fulfillment of the Requirements For the Degree of Master of Arts (Media Studies) at Concordia University Montreal, Quebec, Canada September 2020 © Jessie Marchessault, 2020 CONCORDIA UNIVERSITY School of Graduate Studies This is to certify that the thesis prepared By: Jessie Marchessault Entitled: Casual Play, Hardcore Community: Social and Spatial Ecosystems in Location-Based Mobile Gameplay and submitted in partial fulfillment of the requirements for the degree of Master of Arts (Media Studies) complies with the regulations of the University and meets the accepted standards with respect to originality and quality. Signed by the final Examining Committee: _______________________________ Chair _______________________________ Examiner Dr. Bart Simon _______________________________ Examiner Dr. Owen Chapman _______________________________ Supervisor Dr. Mia Consalvo Approved by _________________________________________________ Dr. Monika Gagnon ____________2020 ________________________________________ Dean of Faculty iii Abstract Casual Play, Hardcore Community: Social and Spatial Ecosystems in Location-Based Mobile Gameplay Jessie Marchessault, M.A. Concordia University, 2020 This thesis explores the social and spatial dynamics of two major Location-Based Mobile Games communities in Montréal. By conducting interviews and play sessions with fifteen active
    [Show full text]
  • Getting Real with Real-World Games
    Getting Real with Real- World Games Adjusting Gameplay of Pokémon GO in the Time of COVID-19 Information Classification: General Matt Slemon Laura Warner Pokémon GO Product Lead Pokémon GO Sr. Game Designer Information Classification: General Niantic 2001 (2004) 2012 2013 2016 2019 Google Field Trip Ingress Pokémon GO Harry Potter: Earth Wizards Unite Information Classification: General Information Classification: General What is this talk about? COVID-19 Information Classification: General What is this talk about? How Pokémon GO responded to existential and business problems presented by COVID-19 Information Classification: General PokémonNiantic’s GO’s Mission Mission Exploration Exercise Social Exporation Exercise Social The World is a Giant The World is a ForFor PhysicalPhysical andand RealReal--worldWorld Social Social Adventure Giant Adventure MentalMental Wellbeing InteractionInteraction Information Classification: General Information Classification: General Buddy Adventures Cool stuff (™) More Cool stuff (™) Information Classification: GeneralGO Battle League Information Classification: General https://www.apple.com/covid19/mobility Timestamp: Early March Information Classification: General https://www.apple.com/covid19/mobility Processing... Information Classification: General Yep, there are problems Safety Community Cohesiveness Fun Information Classification: General First Impressions Information Classification: General Information Classification: General Information Classification: General Timestamp: Mid March Information
    [Show full text]
  • Dc5m United States Software in English Created at 2016-12-23 18:01
    Announcement DC5m United States software in english 27 articles, created at 2016-12-23 18:01 1 Apple's new MacBook Pros fail to receive Consumer Reports' recommended rating for the first time (1.02/2) Apple may like to boast about the all-new Touch Bar, but its latest range of MacBooks Pros have just received a more unwelcome first: the three machines failed to achieve “recommended” ratings from Consumer Reports. 2016-12-23 08:30 2KB www.techspot.com 2 Capcom is porting six 'Mega Man' games to Android and iOS (but they may suck) Capcom put a smile on my face this past April when it revealed plans to develop and publish mobile games based on some of its most popular franchises. As a huge Mega Man fan, I knew I had something to… 2016-12-23 11:30 2KB www.techspot.com 3 Wolfprint 3D raises $500K to bring scanning pods to an airport near you 3D body scanning isn't very exciting right now - you can't really use your scan anywhere except maybe on Thingiverse where people and print you out and create.. 2016-12-23 11:21 1KB feedproxy.google.com 4 Microsoft is now selling the Lumia 735 for just $129 on its online store The online Microsoft Store has begun selling its Lumia 735 for just $129, which is $70 off of the regular price of $199. It's still $9 more expensive than what Verizon sells it for. 2016-12-23 11:20 1KB feedproxy.google.com 5 Microsoft is offering over £200 worth of free accessories with Surface Books in the UK Microsoft is giving buyers of all but the entry-level Surface Book model a free bundle of accessories worth over £200, which includes the Surface Dock, Arc Touch mouse, and Wireless Display Adapter.
    [Show full text]
  • Law, Virtual Reality, and Augmented Reality
    UNIVERSITY of PENNSYLVANIA LAW REVIEW Founded 1852 Formerly AMERICAN LAW REGISTER © 2018 University of Pennsylvania Law Review VOL. 166 APRIL 2018 NO. 5 ARTICLE LAW, VIRTUAL REALITY, AND AUGMENTED REALITY MARK A. LEMLEY† & EUGENE VOLOKH†† Virtual Reality (VR) and Augmented Reality (AR) are going to be big—not just for gaming but for work, for social life, and for evaluating and buying real-world products. Like many big technological advances, they will in some ways challenge legal doctrine. In this Article, we will speculate about some of these upcoming challenges, asking: † William H. Neukom Professor, Stanford Law School; partner, Durie Tangri LLP. Article © 2018 Mark A. Lemley & Eugene Volokh. †† Gary T. Schwartz Professor of Law, UCLA School of Law; academic affiliate, Mayer Brown LLP. Thanks to Sam Bray, Ryan Calo, Anupam Chander, Julie Cohen, Kristen Eichensehr, Nita Farahany, James Grimmelmann, Rose Hagan, Claire Hill, Chad Huston, Sarah Jeong, Bill McGeveran, Emily Murphy, Lisa Ouellette, Richard Re, Zahr Said, Rebecca Tushnet, Vladimir Volokh, and the participants at the UC Davis conference on Future-Proofing Law, the Stanford Law School conference on regulating disruption, the Internet Law Works in Progress Conference, and workshops at Stanford Law School, Duke Law School, the University of Minnesota Law School, and the University of Washington for comments on prior drafts; and to Tyler O’Brien and James Yoon for research assistance. (1051) 1052 University of Pennsylvania Law Review [Vol. 166: 1051 (1) How might the law treat “street crimes” in VR and AR—behavior such as disturbing the peace, indecent exposure, deliberately harmful visuals (such as strobe lighting used to provoke seizures in people with epilepsy), and “virtual groping”? Two key aspects of this, we will argue, are the Bangladesh problem (which will make criminal law very hard to practically enforce) and technologically enabled self-help (which will offer an attractive alternative protection to users, but also a further excuse for real-world police departments not to get involved).
    [Show full text]
  • Ethical Issues
    ETHICAL IMPLICATIONS OF EMERGING MIXED REALITY TECHNOLOGIES Marcus Carter and Ben Egliston Socio-Tech Futures Lab Published June 2020 by the Socio-Tech Futures Lab and Department of Media and Communication, Faculty of Arts and Social Sciences, the University of Sydney NSW 2006 Australia. © Marcus Carter and Ben Egliston The authors expressly allow reproduction and dissemination of this document for non- commercial purposes pursuant to the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Australia (CC BY-NC-ND 3.0 AU). For further details see https://creativecommons.org/licenses/ by-nc-nd/3.0/au/ The Ethics of Emerging Mixed Realities project is partly funded by the Socio-Tech Futures Lab, a flagship research theme of the Faculty of Arts and Social Sciences. For more information on the Socio-Tech Futures Lab see: https://www.sydney. edu.au/arts/our-research/futurefix/socio-tech- futures-lab.html This report is available via the Sydney eScholarship https://ses.library.usyd.edu.au/handle/2123/22485 Repository, and can be downloaded from https://doi.org/10.25910/5ee2f9608ec4d (DOI: 10.25910/5ee2f9608ec4d) CONTENTS ABSTRACT 2 NOTES ON AUTHORS 3 ACKNOWLEDGEMENTS 4 INTRODUCTION 5 Definitions 5 ETHICAL FRAMEWORKS FOR VR AND AR 7 EXPECTATIONS OF PRIVACY IN PUBLIC SPACE 8 ACCESSIBILITY, INCLUSIVITY AND EXCLUSION 12 SURVEILLANCE AND PLATFORM POWER 17 THE MILITARY-ENTERTAINMENT COMPLEX 21 EMPATHY 25 WORK 27 APPENDIX 30 Methodology 30 REFERENCES 31 1 ABSTRACT Virtual and Augmented Reality technologies are increasingly finding foothold in culture and society. As these technologies stake out an increasingly large space in areas like entertainment, work, health and communication, it is important that we are equipped to think lucidly about both their benefits and their drawbacks.
    [Show full text]
  • Best Road-Trip Apps for Holiday Travels Dennis Schaal, Special for USA TODAY11:12 A.M
    Best road-trip apps for holiday travels Dennis Schaal, Special for USA TODAY11:12 a.m. EDT October 14, 2013 If you are setting out on the road this fall or winter, plug in your car-charger and smartphone because you can bring along a ton of collective wisdom in the form of great road-trip apps. From the navigation-oriented Waze to gas-price bargain hunter Gas Buddy, the best of these apps incorporate the wisdom of like-minded travelers with updates about lurking speed traps, ever-changing fuel costs, and ratings of the hotel staff or restaurant just off the exit. You can even use the Waze app to let your hosts know when to take the turkey out of the oven, and you can send them a live link to follow your whereabouts and gauge your estimated time of arrival. Here are some of the best apps for your fall and winter holiday road trips: WAZE (Free, available on iOS and Android) Waze is a navigation app that leverages its database and a very active community of drivers to guide and even reroute your trip. It provides real-time intelligence and alerts on speed traps, traffic tie-ups, road hazards, cars stuck in the road or on the shoulder, and the snowstorm ahead. You may be driving alone, but you won't necessarily feel that way with Waze users' constant updates. Heading toward a Thanksgiving or Christmas dinner? You can send a link to your hosts, who can view your estimated time of arrival and monitor your location live on a map.
    [Show full text]