2018 Audience Study METHODOLOGY

The Triathlete 2018 Audience Study was conducted by Means were computed using the midpoint of values in Attlesey Consulting of Santa Fe, New Mexico. The study closed-ended questions. For the bottom range the mid- commenced on September 11, 2018. The survey was point was used (e.g., Less than 10 = 4.5); for the top range promoted on Triathlete.com during the fieldwork. Triath- the lower limit of the range was used (e.g., 50 or more = lete broadcast four email invitations to email lists. Social 50). media promoted the survey via paid ads along with Medians were computed using a summation process to organic promotion on Facebook, Twitter, and Instagram. reach the value at which 50% of the responses were higher The readers were asked to participate in the survey via a and 50% were lower. With grouped data, the median value supplied URL. was calculated by taking the required proportion of the By the closing date of October 5, 2018, 4,710 returns had range within which the median value (50%) fell. been received. Respondents were filtered so that only Indices are provided where available. The indices enable Triathlete readers aged 18 and older were included. The Triathlete to compare demographic characteristics and respondent filtering yielded a net survey respondent product usage information of its U.S. adult readers with count of 4,465. those of U.S. adults from the GfK MRI Survey of the As an incentive, respondents were offered to enter a American Consumers. For example, 46.3% of Triathlete’s sweepstakes for the following: U.S. audience has a household income of $150,000 or more, while 13.9% of GfK MRI U.S. adults have an HHI of Grand Prize worth $2,425 $150,000+. The index is calculated as follows: • CycleOps Hammer Direct Drive Trainer worth $1,200 (46.33 ÷ 13.86) X 100 = 334 • blueseventy Helix full wetsuit (men’s or women’s) An index of 100 indicates no difference between the worth $850 respondents and GfK MRI U.S. adults. Thus, an index of • AfterShokz Trekz Air wireless headphones (slate 334 means that the incidence of readers with a household gray) worth $150 income of $150,000 or more among Triathlete’s audience is • Rudy Project Tralyx Performance Sunglasses worth 234% greater than that of all U.S. adults (a propensity of $225 more than three times as likely). Data from the GfK MRI Second Prize worth $500 Doublebase 2017 Syndicated Study were employed to calculate all indices. • Rudy Project Boost 01 Road Aero Helmet (stealth) worth $350 The tabulation and analysis of the data in this report were • AfterShokz Trekz Air wireless headphones (slate done according to accepted research practices. gray) worth $150 This report provides the Triathlete total audience as well Third Prize worth $150 as the sole/primary audiences (consume content from • AfterShokz Trekz Air wireless headphones (slate source all or most of the time) of four audience sub-seg- gray) worth $150 ments. Table headings appear as below (Respondent count 15 Runner-Up Prizes worth $25 each for each segment is shown here.): • Triathlete BOCO Gear Technical Trucker Hat (racer TOTAL US PRINT ONLINE E-NEWS green) worth $25 each Respondent count (n) 4,465 3,996 1,632 1,072 758 Percentages were computed based the number of respon- Questions about this study may be directed to: Attlesey dents answering the respective questions unless other- Consulting ([email protected]) wise noted. CONTENTS

EXECUTIVE SUMMARY...... ii

READING TRIATHLETE...... 1

OTHER READING, DIGITAL, & SOCIAL...... 9

TRAINING...... 15

RACES, EVENTS, & TRAVEL...... 23

BICYCLES & ACCESSORIES: Ownership & Intent to Buy...... 29

APPAREL & EYEWEAR...... 41

FITNESS & TRAINING TECH...... 51

SHOPPING & SPENDING...... 59

NUTRITION...... 63

DEMOGRAPHICS...... 67

SHADING KEY

MARKET LEADER

SECOND IN MARKET

THIRD IN MARKET

2018 Triathlete Audience Study i EXECUTIVE SUMMARY

The Triathlete 2018 Audience Study offers • 31% are under age 40 years old. advertisers and marketers a treasure trove of • 83% have graduated college, about 2 times market research on triathletes and triathlon higher than the American average. 49% enthusiasts and reveals the high dedication of this pursued some post-graduate study while 29% unique sport’s participants. earned a Master’s (2.6 time higher than the American average). This 2018 report draws from a large sample of 4,465 survey responses to 87 detailed questions • 75% are employed in professional or manageri- on spending habits, brand ownership, intent to al occupations. buy, reading habits, training habits, race and • 75% are married. 45% have children. event participation, travel, technology use, as well • Average HHI: $200,541 as demographics. Spending and Gear The Triathlete 2018 Audience Study includes brand ownership and intent to buy responses for Triathlete readers are among the most active 425 brands in 18 product categories including consumers in endurance sports with an average bicycles, wetsuits and swimwear, shoes, apparel, annual spend on triathlon-related products of coaching, races, wearable tech, sports watches, $3,280 plus an additional $2,480 on travel. This is cycling tech, headphones, fitness equipment, a 17% increase since our 2014 audience study. trainers, eyewear, and sports nutrition. 99.4% of our readers own bikes. The average Triathlete reader owns 4.1 bikes and 22% of PROFILE OF THE TRIATHLETE readers own 5 or more bikes. 47% bought their most recent bike from a local bike shop. Among READER all bike brands, Canyon revealed the widest gains Triathlete readers are extraordinarily dedicated in future purchasing interest with a 23% jump in to the swim-bike-run sport. The average Triath- interest in the brand. lete reader trains over 6 days for nearly 10 hours In most product categories, about 1 in 4 readers is each week (322 days/year). They are among the shopping for new gear. Among those shoppers, most active consumers in endurance sports, between 20-50% are not sure which brands they spending an average of over $5,700 each year on will buy next. 95% use sports nutrition products triathlon related gear, services, and travel to races from Clif Bar (47%), GU Energy (46%), and and events. Triathlete’s readers are as enthusias- Gatorade (40%). 80% of readers plan to buy tic about our brand as they are dedicated to the running shoes soon. 69% plan to buy swimming swim-bike-run sport, giving our brand high goggles soon. 60% are shopping for a swimsuit. marks for our coverage of training, gear, nutri- 46% of readers are shopping for cycling shoes. tion, technique, and injury prevention and 37% intend to buy fitness tech products soon. treatment. 99% of readers bought athletic apparel recently, The average Triathlete reader is a 45 year-old who spending an average of $487 in the past 12 months. is married with 2 children, graduated college, and 96% bought athletic shoes recently, spending an enjoys a household income over $200,000, which average of $324 in the past 12 months. 85% own a is 3.5 times higher than the American average. wetsuit. Our readers are affluent, highly educated, and spend actively on triathlon and they travel frequently for events and races. Training

• 75% male, 25% female Triathlete readers are the most dedicated endur- ance athletes, according to Pocket Outdoor • Survey median age: 45.3 years Media’s 2018 audience studies. Our typical

ii 2018 Triathlete Audience Study Triathlete reader trains on 6.2 days of the week our readership gets most of their Triathlete (322 days/year), swimming on 2.7 days (140 days/ content from the print magazine. year), riding on 3.3 days (171 days/year), and 96% have taken action after seeing a product or running on 3.5 days (182 days/year). service advertised or featured in Triathlete Including all weekly workouts and training, the magazine. 93% of Triathlete.com readers have typical Triathlete reader trains 9.8 hours of taken similar action. This is the highest engage- tri-specific training and performs an additional ment among Pocket Outdoor Media’s brands. 83% 2.4 hours of strength training, stretching, and of readers visited a product or service website recovery for a total training commitment of 12.2 after seeing it in Triathlete (magazine or website). hours each week (634 hours/year). This time is 60% bought a product or service online after split between swims 2.2 hours (114 hours/year), seeing it in Triathlete magazine. rides 4.3 hours (223 hours/year), and runs 3.3 82% of readers are likely or extremely likely to hours (171 hours/year). recommend Triathlete to a friend. 75% of our 74% of readers using some kind of coaching or readers regularly give advice about triathlon instruction to improve their training. 66% of our training, products, events, and issues in the sport readers self-coaching using books, magazines, at least once a month. podcasts, and online training resources. 50% use a coach or personal training service. Training and Fitness Technology 98% of Triathlete’s readers use some kind of Racing fitness tech like GPS sports watches, power 73% of our readers raced in the past year. Their meters, heart rate monitors, or tracking apps favorite race distances are sprint triathlon (2.7 per during workouts. 46% use tech during every year), Olympic (2.1 per year), and half-distance workout. 86% own a multisport GPS watch. 69% (1.8 per year). 59% have ever participated in an own a heart rate monitor. 60% listen to music or Ironman-branded race. 40% of our readers have other audio when they train. 36% own a cycling participated in an independent triathlon event or power meter. race series.

About 60% of our readers also participate fre- Travel quently in running races. Their favorite distances Triathlete’s readers spend more on sports-related are 5K (2.7 per year), half-marathon (1.9 per year), travel ($2,480 per year on average) than other and 10K (1.8 per year). 40% of our readers also endurance athletes, according to our audience participated in an open-water distance swim that studies. Our readers spent an average of $2,480 was not part of a triathlon race. on tri travel last year, a 19% increase since our previous study. 63% of our readers spent at least Reader Engagement $500 on triathlon-related travel in the last 12 months. Triathlete enjoys a loyal readership; the average Triathlete reader has been enjoying Triathlete’s content for 6 years. The average Triathlete magazine reader has been reading for 7 years (an 89% growth since 2014). The typical Triathlete magazine reader spends 2.2 hours reading each issue (22 hours a year). 79% of our readers visit Triathlete.com at least once a week. 73% visit on average 3 times each week. Nearly half (47%) of

2018 Triathlete Audience Study iii Triathlete Reader Prole Triathlete’s In uential Audience Triathlete Training Habits The Triathlete Audience Survey median age: 45.3 years Have read Triathlete for 7 years. Trains with Tech Average HHI: $200,541 Read every issue for 2.2 hours each.

25% female

75% male 7 82 8 4 TRAINS 6 days, and nearly hours/week take action on visit of readers are likely 10 …use fitness tech use tech during are under products or services Triathlete.com or extremely likely (322 days each year) every workout 31 the age of 40 they see in Triathlete at least once to recommend a week Triathlete to a friend SWIMS 2.7 days/week (140 days/year) 8 83 have graduated college 74 8

own a multisport own a heart rate RIDES GPS watch monitor regularly give give advice regularly use 3.3 days/week 4 pursued some advice on training, several times social media (171 days/year) post-graduate study products, issues, a month and events

0 3 Triathlete Audience Spending RUNS 2 earned a Masters 1 in 4 readers is shopping for new gear right now. 3.5 days/week 20–50% are unsure which brand they will buy next. (182 days/year) listen to music or own a cycling other audio when power meter they train are employed in professional or 7 managerial occupations $3,280 Triathlete Audience Racing Habits annual spending on gear are married 7 $487 spent on apparel yearly 73% 60% $2,480 race compete at running races on tri-related travel. 4 have children

$324 2.7 sprint triathlons/year 2.7 s/year spent on athletic shoes 2.1 Olympic/international triathlons/year 1. half-marathons/years annually 1.8 half-distance/year 1.8 10s/year iv 2018 Triathlete Audience Study Triathlete Reader Prole Triathlete’s In uential Audience Triathlete Training Habits The Triathlete Audience Survey median age: 45.3 years Have read Triathlete for 7 years. Trains with Tech Average HHI: $200,541 Read every issue for 2.2 hours each.

25% female

75% male 7 82 8 4 TRAINS 6 days, and nearly hours/week take action on visit of readers are likely 10 …use fitness tech use tech during are under products or services Triathlete.com or extremely likely (322 days each year) every workout 31 the age of 40 they see in Triathlete at least once to recommend a week Triathlete to a friend SWIMS 2.7 days/week (140 days/year) 8 83 have graduated college 74 8

own a multisport own a heart rate RIDES GPS watch monitor regularly give give advice regularly use 3.3 days/week 4 pursued some advice on training, several times social media (171 days/year) post-graduate study products, issues, a month and events

0 3 Triathlete Audience Spending RUNS 2 earned a Masters 1 in 4 readers is shopping for new gear right now. 3.5 days/week 20–50% are unsure which brand they will buy next. (182 days/year) listen to music or own a cycling other audio when power meter they train are employed in professional or 7 managerial occupations $3,280 Triathlete Audience Racing Habits annual spending on gear are married 7 $487 spent on apparel yearly 73% 60% $2,480 race compete at running races on tri-related travel. 4 have children

$324 2.7 sprint triathlons/year 2.7 s/year spent on athletic shoes 2.1 Olympic/international triathlons/year 1. half-marathons/years annually 1.8 half-distance/year 1.8 10s/year

2018 Triathlete Audience Study v Reading Triathlete

ii 2018 Triathlete Audience Study Hanson started Witsup.com in 2012 as the first and only site dedicated entirely to women in triathlon and figured she should learn how to take pictures. She admits she had no idea what she was doing for those first few races, but she proved STEF HANSON to be a quick learner. It also helps that she’s not one to sit RICH CRUSE Cruse shot his “THE ENCYCLOPEDIA” “THE O.G.” first race in AGE: 37 still for even a second. During a race, Hanson can be found AGE: 56 1986 and has Hometown: Melbourne, Australia shooting photos, videos, taking splits, tweeting, and keeping Hometown: Vista, CA been among Favorite Race: Challenge Wanaka notes for her post-race reports. Like many other relative Favorite Race: CAF the best in the business newcomers to the tri photo game, she credits Delly Carr for San Diego Triathlon ever since. helping to show her how it’s done. Challenge The Southern California native has spent time as the WIND, RAIN, AND BREAKNECK SPEED official XTERRA photographer “One time, at Challenge Melbourne, my moto turned out and has shot the Ironman World to be a dirt bike, which meant there was no backrest. The Championship more than 20 times. While he’s cut back his workload driver also wasn’t afraid to rip on the accelerator. It wasn’t over the past few years, one race easy to keep from flying off the back with a heavy backpack he never misses is the Challenged on. That definitely tested out my core strength. It probably Athletes Foundation San Diego didn’t help that it was rainy and windy, and I kept yelling Triathlon Challenge, which he says continues to inspire him. “People at him to catch up to the lead women ASAP, causing him to who have every excuse not to be take off at 130 kph.” participating are out there to show what they can do and what they want to be,” Cruse says.

YOU’LL SHOOT YOUR EYE OUT “I can’t remember the year, but as I was waiting on the pier in Kona for the swim start, one of my camera straps poked me in the eye and scratched my cornea pretty bad. My eye started watering and I could only see out of one eye for the next 17 hours. That was a day when autofocus saved my bacon. It was swollen completely shut when I woke up the next morning.”

Miralle's NPPA award-winning Ironwar - Mark Allen sets a new shot from IMWC IMWC course record in 1989 in 2016

TRIATHLETE.COM 63

FEAT_Photographers_0818.indd 63 6/4/18 2:00 PM Reading Triathlete

2018 Triathlete Audience Study 1 READING TRIATHLETE

1 In the past 12 months, where did you primarily (i.e., all or most of the time) get your Triathlete content? (Please select only ONE answer.) TOTAL US INDEX PRINT ONLINE E-NEWS

Triathlete Magazine printed edition 36.6% 38.8% 100.0% 0.0% 0.0%

Triathlete Magazine digital edition 11.2% 10.8% 0.0% 0.0% 0.0%

Triathlete.com 24.0% 23.3% 0.0% 100.0% 0.0%

Triathlete e-newsletters 17.0% 16.8% 0.0% 0.0% 100.0%

Triathlete via Facebook 7.1% 6.5% 0.0% 0.0% 0.0%

Triathlete via Instagram 1.3% 1.1% 0.0% 0.0% 0.0%

Triathlete via Twitter 1.9% 1.7% 0.0% 0.0% 0.0%

Triathlete via YouTube 0.4% 0.4% 0.0% 0.0% 0.0%

Other 0.6% 0.7% 0.0% 0.0% 0.0%

2 In the past 12 months, where did you secondarily (i.e., sometimes, but not most often) get your Triathlete content? (Please check ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

None. I get my Triathlete Magazine content from one source. 12.5% 12.1% 9.9% 18.3% 11.2%

Triathlete Magazine printed edition 18.1% 18.6% 7.1% 28.0% 20.7%

Triathlete Magazine digital edition 15.0% 15.3% 18.1% 12.5% 16.1%

Triathlete.com 31.3% 31.2% 38.4% 9.1% 46.3%

Triathlete e-newsletters 22.8% 23.7% 30.0% 23.5% 7.8%

Triathlete via Facebook 14.2% 14.0% 15.0% 14.3% 16.2%

Triathlete via Instagram 5.7% 5.4% 4.0% 7.0% 5.9%

Triathlete via Twitter 4.2% 4.3% 3.9% 4.7% 4.8%

Triathlete via YouTube 2.3% 2.1% 1.1% 3.5% 2.1%

Other 1.1% 1.2% 1.0% 1.1% 0.4%

3 How long have you been consuming Triathlete content (i.e., digital, print, newsletter, website, social media, videos, etc.)? TOTAL US INDEX PRINT ONLINE E-NEWS

Less than a year 7.6% 7.0% 4.0% 9.6% 11.1%

1 year 8.6% 8.1% 5.3% 12.1% 9.3%

2 years 13.1% 12.2% 9.9% 14.8% 14.9%

3 years 13.0% 13.1% 12.0% 13.4% 13.3%

4 years 10.5% 10.7% 11.6% 10.1% 9.8%

5–9 years 29.0% 30.0% 33.4% 25.1% 26.2%

10–14 years 10.1% 10.8% 13.6% 8.1% 8.7%

15–19 years 3.0% 3.1% 3.8% 2.2% 2.6%

20 or more years 5.0% 5.2% 6.4% 4.7% 4.1%

2 2018 Triathlete Audience Study TOTAL US INDEX PRINT ONLINE E-NEWS

Mean number of years 6.0 6.1 7.0 5.3 5.4

Median number of years 4.7 4.9 5.6 4.0 4.2 4 How likely are you to recommend Triathlete to a friend or family member? 1–Not at All 5–Extremely Weighted Likely 2 3 4 Likely Average

TOTAL 0.8% 2.1% 14.8% 36.8% 45.5% 4.2

US 0.8% 2.1% 15.1% 36.5% 45.5% 4.2

PRINT 0.7% 1.2% 11.6% 33.7% 52.8% 4.4

ONLINE 0.8% 2.6% 15.9% 38.1% 42.7% 4.2

E-NEWS 1.4% 3.6% 20.3% 39.9% 34.9% 4.0

5 The following is a list of subjects that are often featured in Triathlete (from any content source, i.e. print, online, etc.). Please rate each subject according to the scale provided below. 1–Not at All 5–Very Weighted TOTAL Important 2 3 4 Important Average

Athlete profiles 3.7% 14.2% 30.6% 34.7% 16.8% 3.5

Collegiate racing 23.0% 31.8% 30.3% 11.1% 3.8% 2.4

Cycling technique 0.3% 3.0% 13.3% 43.3% 40.1% 4.2

Cycling workouts 0.7% 4.3% 15.0% 38.8% 41.3% 4.2

Destination and Travel Stories 4.2% 15.6% 31.4% 32.9% 16.0% 3.4

Feature articles 0.5% 3.2% 23.8% 45.6% 26.9% 4.0

Injury treatment and preven- tion 0.4% 2.7% 13.3% 38.5% 45.1% 4.3

International events/races 4.6% 17.3% 35.4% 29.5% 13.1% 3.3

Interviews with athletes and personalities 2.9% 11.3% 29.9% 36.2% 19.7% 3.6

IRONMAN race coverage 1.7% 7.3% 23.0% 36.3% 31.7% 3.9

ITU racing 6.4% 17.5% 35.3% 28.3% 12.5% 3.2

New products 0.5% 2.9% 13.7% 38.8% 44.1% 4.2

Off-road racing (i.e., XTERRA, etc.) 16.5% 24.9% 29.3% 21.2% 8.2% 2.8

Photo features 3.4% 14.2% 37.6% 31.1% 13.7% 3.4

Product reviews 0.5% 2.1% 11.9% 36.8% 48.7% 4.3

Q&A articles 1.4% 5.6% 26.0% 41.3% 25.7% 3.8

Race Reports and Results 3.9% 15.0% 34.8% 30.1% 16.2% 3.4

Running technique 1.0% 2.7% 11.1% 38.2% 46.9% 4.3

Running workouts 1.1% 3.9% 14.3% 37.5% 43.3% 4.2

Sports nutrition articles 0.3% 1.9% 10.0% 37.0% 50.8% 4.4

Swimming technique 1.1% 2.2% 8.8% 36.8% 51.1% 4.3

Swimming workouts 1.4% 4.2% 13.9% 36.3% 44.3% 4.2

Technical articles 0.6% 2.8% 17.8% 44.3% 34.5% 4.1

2018 Triathlete Audience Study 3 1–Not at All 5–Very Weighted TOTAL Important 2 3 4 Important Average

Training articles 0.3% 1.6% 10.3% 40.7% 47.2% 4.3

Training plans 2.0% 6.0% 17.1% 30.8% 44.2% 4.1

Weight-loss articles 11.5% 17.7% 28.3% 25.7% 16.8% 3.2

Youth racing 27.6% 29.5% 27.8% 11.1% 4.0% 2.3

6 Which of the following actions, if any, have you taken in the past year as a result of seeing a product or service advertised or featured in Triathlete Magazine or Triathlete.com? (Please check ALL that apply.)

TOTAL US INDEX PRINT ONLINE E-NEWS

Have taken any action after reading 94.4% 94.6% 96.1% 92.9% 92.2% Triathlete Magazine

Have not taken any action after reading 5.6% 5.4% 3.9% 7.1% 7.8% Triathlete Magazine

Base: Have taken any action after reading Triathlete Magazine

Visited a product or service website 82.5% 82.7% 83.9% 81.3% 82.4%

Participated in events 31.8% 32.6% 39.1% 27.5% 21.6%

Purchased product or service in a shop 39.3% 39.3% 45.8% 36.0% 30.5%

Ordered a product or service by mail 13.7% 14.0% 17.5% 12.3% 8.9%

Ordered a product or service online 52.5% 53.6% 59.6% 49.4% 43.9%

Went to a local shop for more information 24.8% 25.1% 27.0% 24.2% 23.4%

Sent or called for more information 5.7% 5.7% 5.8% 5.4% 5.6%

Used information from an advertisement 13.7% 13.4% 13.3% 14.8% 13.6% to give an opinion about a purchase

Gained a more favorable opinion of a 46.0% 46.3% 47.3% 43.2% 49.7% product or service

Saved one or more issues for future 42.8% 43.4% 55.3% 29.9% 38.0% reference

Other 1.4% 1.4% 1.7% 1.1% 1.2%

7 How much interest do you have in advertising that appears in Triathlete Magazine or online at Triathlete.com?

1–Not at All 5–Very Weighted Interested 2 3 4 Interested Average

TOTAL 4.3% 11.8% 42.7% 32.5% 8.7% 3.3

US 4.3% 11.7% 42.5% 32.6% 8.9% 3.3

PRINT 2.9% 9.6% 39.0% 36.9% 11.6% 3.5

ONLINE 5.1% 13.3% 45.6% 28.1% 8.0% 3.2

E-NEWS 6.0% 12.6% 46.6% 29.8% 4.9% 3.2

4 2018 Triathlete Audience Study 8 Triathlete is considering exciting new initiatives in 2018. Which of the following new products/services would you be interested in if offered by Triathlete? (Please check ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Facebook live show 15.0% 14.0% 14.4% 14.4% 11.8%

How-to podcast for bike maintenance and tech tips 38.8% 38.9% 39.0% 39.8% 38.2%

How-to videos for bike maintenance and 71.3% 72.0% 72.0% 67.9% 76.8% tech tips

Membership-only, exclusive content available nowhere else 14.1% 14.6% 22.5% 7.6% 7.4%

Product review podcast 28.5% 28.5% 28.8% 27.9% 28.9%

Product review video series 50.2% 50.2% 50.7% 47.0% 52.6%

Racing round-up newsletter 19.0% 19.0% 20.8% 17.6% 19.0%

Reduced price, digital-only version of Triathlete Magazine 26.7% 25.8% 19.2% 29.3% 29.1%

Regular video interviews with pro athletes 24.0% 23.0% 24.6% 24.4% 22.8%

Tech and gear product newsletter 54.2% 54.1% 55.7% 51.2% 55.6%

Training camps 31.5% 31.8% 34.0% 31.9% 27.8%

Triathlete training plans for a variety of 56.9% 57.3% 58.6% 56.0% 61.4% race distances

Triathlete-branded cycling jerseys, bib shorts 20.9% 20.4% 22.1% 22.5% 18.7% For more information, contact Lars Finanger, Director of Sales and Brand Triathlete-branded socks, visors, and hats 18.9% 18.7% 20.1% 20.9% 15.7% Development, [email protected], (303) 828-8034. Triathlete-branded speedsuits 11.2% 10.5% 11.3% 12.8% 7.8%

Triathlete-branded swimsuits 12.2% 11.4% 12.7% 12.8% 9.3%

Triathlete-branded wetsuits 10.8% 9.6% 10.8% 11.6% 7.4%

Video news show from top races 23.1% 22.4% 23.4% 24.6% 22.5%

Women-specific newsletter 14.6% 15.2% 15.6% 11.0% 17.5%

Other 3.1% 3.2% 4.1% 2.5% 2.3%

2018 Triathlete Audience Study 5 TRIATHLETE MAGAZINE

1 Do you regularly read the printed edition of Triathlete Magazine? TOTAL US INDEX PRINT ONLINE E-NEWS

Yes 51.8% 54.4% 95.6% 25.9% 22.2%

No 48.2% 45.6% 4.4% 74.1% 77.8%

2 Where did you get your last issue of Triathlete Magazine? TOTAL US INDEX PRINT ONLINE E-NEWS

Regularly read printed edition 51.8% 54.4% 95.6% 25.9% 22.2%

Do not regularly read printed edition 48.2% 45.6% 4.4% 74.1% 77.8%

Base: Regularly read printed edition

Airport / transportation center 4.2% 3.4% 2.1% 10.4% 7.5%

Bike shop 2.0% 1.9% 0.7% 5.6% 4.4%

Bookstore 8.2% 7.8% 4.6% 20.0% 8.8%

Discount / variety store 0.2% 0.2% 0.1% 0.0% 0.6%

Independent newsstand 1.2% 0.7% 0.6% 2.6% 0.6%

Multisport store 1.5% 1.4% 0.6% 2.6% 3.1%

Pharmacy / drug store 0.4% 0.2% 0.2% 0.7% 1.3%

Running store 1.3% 1.4% 1.0% 2.6% 1.3%

Sporting goods store 0.3% 0.3% 0.1% 0.7% 1.3%

Subscribe 76.5% 78.5% 88.4% 44.1% 60.0%

Supermarket / grocery store 1.8% 1.6% 0.8% 6.3% 3.1%

Triathlon / running event 2.6% 2.6% 1.0% 4.4% 8.1%

3 About how much time, in total, do you usually spend reading or looking through a printed issue of Triathlete Magazine? TOTAL US INDEX PRINT ONLINE E-NEWS

Regularly read printed edition 51.8% 54.4% 95.6% 25.9% 22.2%

Do not regularly read printed edition 48.2% 45.6% 4.4% 74.1% 77.8%

Base: Regularly read printed edition

Less than 1 hour 9.8% 10.2% 8.5% 10.7% 15.4%

1 hour 32.1% 32.0% 29.3% 35.2% 35.8%

2 hours 36.1% 36.5% 37.8% 35.9% 34.6%

3 hours 14.4% 14.0% 15.6% 12.6% 9.3%

4 hours 3.9% 3.8% 4.3% 3.0% 2.5%

5 or more hours 3.8% 3.6% 4.5% 2.6% 2.5%

Mean number of hours 1.9 1.9 2.0 1.7 1.6

Median number of hours 2.2 2.1 2.3 2.1 2.0

6 2018 Triathlete Audience Study TRIATHLETE.COM

1 Do you regularly read/visit Triathlete.com? TOTAL US INDEX PRINT ONLINE E-NEWS

Yes 72.5% 71.3% 57.0% 92.0% 70.8%

No 27.5% 28.7% 43.0% 8.0% 29.2%

2 How often do you visit Triathlete.com? TOTAL US INDEX PRINT ONLINE E-NEWS

Regularly visit Triathlete.com 72.5% 71.3% 57.0% 92.0% 70.8%

Do not regularly visit Triathlete.com 27.5% 28.7% 43.0% 8.0% 29.2%

Base: Regularly visit Triathlete.com

5 or more times a day 0.4% 0.4% 0.1% 0.8% 0.2%

2–4 times a day 3.4% 3.4% 1.5% 7.9% 0.6%

Once a day 9.3% 9.0% 6.3% 16.5% 3.7%

3–6 times a week 19.7% 19.3% 18.9% 22.5% 15.6%

1–2 times a week 46.2% 46.3% 47.6% 39.6% 52.5%

Less than once a week 21.0% 21.5% 25.5% 12.7% 27.4%

Mean times a week 3.2 3.2 2.5 4.8 2.1

Median times a week 2.3 2.2 2.0 2.9 1.9

2018 Triathlete Audience Study 7 OTHER READING, DIGITAL & SOCIAL

8 2018 Triathlete Audience Study OTHER READING, DIGITAL & SOCIAL

2018 Triathlete Audience Study 9 MAGAZINE READING

1 Which of the following print publications do you read regularly (that is, 3 out of 4 issues) and which do you subscribe to (that is addressed to you)? (Please check ALL that apply.) TOTAL US PRINT ONLINE E-NEWS

Read Sub Read Sub Read Sub Read Sub Read Sub

Backpacker 8.6% 2.1% 8.6% 2.3% 7.1% 3.1% 9.9% 1.1% 7.4% 1.0%

Bicycling 24.2% 13.1% 24.0% 13.8% 20.4% 17.9% 27.8% 8.5% 23.5% 9.7%

Bike 8.5% 1.2% 7.7% 0.9% 7.4% 0.9% 10.1% 0.9% 6.2% 0.9%

Cycling Weekly 11.4% 1.0% 10.1% 0.7% 7.6% 0.5% 16.0% 1.0% 10.2% 1.0%

Experience Life 4.7% 1.0% 4.3% 1.1% 4.3% 1.1% 4.6% 1.0% 4.9% 1.1%

Flotrack 5.8% 0.4% 5.6% 0.4% 4.6% 0.3% 7.9% 0.3% 5.4% 0.1%

irunfar 4.8% 0.1% 4.6% 0.1% 4.2% 0.1% 5.7% 0.1% 4.7% 0.0%

Men’s Fitness 13.6% 2.0% 13.2% 1.9% 11.1% 2.0% 16.2% 1.9% 11.3% 1.3%

Men’s Health 17.4% 5.0% 16.7% 5.2% 14.5% 6.2% 19.2% 3.7% 18.5% 4.3%

Men’s Journal 7.9% 1.7% 7.7% 1.9% 6.9% 2.3% 8.9% 1.7% 6.6% 1.1%

Momentum 3.5% 0.1% 3.2% 0.1% 3.4% 0.0% 3.4% 0.1% 3.3% 0.1%

Mountain Bike 5.9% 0.4% 5.4% 0.4% 5.3% 0.5% 6.1% 0.3% 5.4% 0.1%

Mountain Bike Action 4.9% 0.4% 4.6% 0.4% 4.6% 0.6% 5.0% 0.1% 4.3% 0.3%

Mountain Biking 5.0% 0.2% 4.8% 0.2% 4.4% 0.1% 5.8% 0.3% 4.3% 0.0%

National Geographic Traveler 9.2% 2.0% 8.6% 2.1% 7.7% 1.8% 9.8% 2.0% 9.7% 1.9%

Outside 17.1% 5.9% 17.7% 6.4% 14.1% 7.0% 19.0% 4.6% 17.9% 4.3%

Peloton 6.8% 1.6% 6.6% 1.7% 5.6% 2.1% 7.2% 1.6% 8.0% 0.9%

Procycling 5.3% 0.3% 4.8% 0.2% 4.4% 0.3% 5.7% 0.5% 6.4% 0.1%

Road Bike Action 5.3% 0.9% 5.0% 0.8% 4.9% 1.3% 5.5% 0.7% 6.0% 0.1%

Runner’s World 33.3% 20.5% 32.6% 21.8% 26.8% 30.2% 37.1% 12.8% 35.8% 14.5%

Self 5.3% 1.0% 5.2% 1.1% 5.0% 1.2% 5.2% 0.7% 6.2% 0.6%

Shape 5.6% 1.6% 5.5% 1.7% 5.6% 2.1% 5.0% 1.1% 6.6% 0.7%

Slowtwitch 22.3% 6.2% 22.4% 6.6% 20.2% 6.7% 27.7% 6.2% 18.2% 4.6%

Trail Runner 9.1% 2.2% 8.6% 2.3% 8.2% 3.1% 9.9% 1.2% 9.2% 1.7%

Ultrarunning 6.6% 1.0% 6.5% 1.0% 5.9% 1.4% 7.8% 0.3% 5.3% 0.6%

USA Triathlon 23.9% 30.1% 25.5% 33.0% 21.3% 41.1% 25.1% 20.6% 24.4% 24.1%

VeloNews 13.9% 3.3% 13.7% 3.5% 9.4% 3.2% 17.6% 2.8% 17.3% 3.3%

Women’s Running 7.1% 1.3% 6.9% 1.4% 7.0% 2.2% 5.9% 0.8% 7.7% 0.7%

Don’t read regularly or subscribe to any of these 20.2% 20.2% 19.0% 19.0% 16.4% 16.4% 23.1% 23.1% 28.1% 28.1%

10 2018 Triathlete Audience Study OPINION LEADERS

1 In the past 12 months, how frequently have you given advice or offered your opinion on triathlon-related training, products, and issues in the sport and/or events? TOTAL US INDEX PRINT ONLINE E-NEWS

Regularly give advice 74.2% 74.8% 76.0% 71.7% 74.7%

Don’t regularly give advice 25.8% 25.2% 24.0% 28.3% 25.3%

Base: Regularly give advice

More than one time per day 2.9% 2.9% 2.9% 3.1% 1.9%

Daily 5.4% 5.2% 5.1% 5.9% 3.7%

Weekly 24.3% 23.7% 24.5% 23.5% 23.3%

2-3 times per month 23.7% 24.3% 23.7% 25.3% 22.9%

Monthly 18.4% 18.4% 18.8% 16.6% 20.5%

Every other month 9.8% 9.7% 8.9% 11.6% 9.9%

2-5 times per year 15.5% 15.8% 16.2% 14.0% 17.7%

ONLINE

1 If you are visiting swim-, bike-, run-related websites, what subjects or content do you typically look for? (Please check ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Visit swim-, bike-, run-related websites 96.9% 97.0% 95.1% 97.6% 97.6%

Don’t visit swim-, bike-, run-related websites 3.1% 3.0% 4.9% 2.4% 2.4%

Base: Visit swim-, bike-, run-related websites

Athlete profiles 23.4% 22.5% 22.6% 26.6% 21.0%

Bicycle components 39.3% 38.6% 38.0% 43.3% 35.0%

Charity orgs 3.4% 3.6% 3.7% 3.1% 2.6%

Gear or product reviews 71.9% 72.1% 71.5% 72.1% 74.1%

Humor 19.1% 20.1% 19.5% 17.3% 22.2%

Injury prevention or treatment 61.7% 61.5% 60.3% 61.4% 63.6%

Inspiration and motivation 44.2% 43.2% 43.4% 44.0% 44.5%

Manufacturer website 20.6% 20.4% 23.7% 17.2% 18.4%

People or groups to train with 12.1% 12.3% 11.6% 12.6% 12.9%

Photos 21.0% 20.8% 20.9% 22.3% 20.9%

Race coverage and results 39.9% 39.1% 42.0% 42.3% 35.3%

Race registration 30.9% 32.0% 36.5% 24.8% 29.8%

Recipes 27.7% 27.5% 27.1% 28.9% 28.8%

Recovery info 40.1% 39.9% 38.9% 41.0% 39.9%

Sports nutrition 67.0% 66.8% 67.6% 67.4% 65.8%

2018 Triathlete Audience Study 11 TOTAL US INDEX PRINT ONLINE E-NEWS

Training plans 60.7% 60.5% 58.2% 63.9% 63.7%

Travel information 17.6% 17.2% 20.1% 16.0% 13.7%

Video content 14.1% 13.1% 11.4% 16.1% 16.3%

Weight-loss info 17.2% 17.2% 17.9% 16.7% 16.8%

Workouts 60.2% 60.6% 58.6% 63.0% 63.2%

2 Which of the following social media platforms do you regularly use, and how often do you use them? (Please check ALL that apply.) Several Few Times/ TOTAL Never Base: Any Hourly Daily Times/Week Month

Use any social media 67.5%

Don’t use any social media 32.5%

Base: Use any social media

Facebook 7.8% 92.2% 11.0% 62.6% 15.3% 11.2%

Facebook Messenger 20.7% 79.3% 4.3% 31.1% 27.6% 37.0%

Flickr 95.9% 4.1% 1.1% 3.4% 8.0% 87.5%

Google+ 66.7% 33.3% 3.5% 39.9% 19.4% 37.2%

Instagram 22.9% 77.1% 12.6% 52.0% 16.8% 18.6%

LinkedIn 27.0% 73.0% 1.8% 21.8% 24.7% 51.7%

Pinterest 56.5% 43.5% 1.2% 13.8% 23.8% 61.3%

Reddit 79.7% 20.3% 5.4% 25.5% 14.9% 54.2%

Snapchat 72.4% 27.6% 6.9% 34.1% 22.9% 36.1%

Tumblr 92.0% 8.0% 2.3% 20.5% 22.8% 54.4%

Twitter 39.8% 60.2% 8.1% 36.5% 23.5% 31.9%

YouTube 2.7% 97.3% 2.4% 30.3% 33.8% 33.5%

Vimeo 72.5% 27.5% 0.2% 3.3% 16.1% 80.4%

Other 2.3%

12 2018 Triathlete Audience Study 2018 Triathlete Audience Study 13 14 2018 Triathlete Audience Study TRAINING

2018 Triathlete Audience Study 15 TRAINING

1 On average, how many days per week do you do triathlon/multisport training? TOTAL US INDEX PRINT ONLINE E-NEWS

Do triathlon / multisport training 97.9% 97.8% 98.6% 97.9% 96.6%

Don’t do triathlon / multisport training 2.1% 2.2% 1.4% 2.1% 3.4%

Base: Do triathlon / multisport training

1 day 1.9% 1.9% 1.6% 1.5% 3.5%

2 days 2.5% 2.4% 2.1% 2.4% 3.1%

3 days 7.2% 7.4% 7.0% 6.2% 9.6%

4 days 10.5% 10.5% 9.0% 12.8% 10.8%

5 days 21.9% 21.9% 22.6% 21.8% 22.9%

6 days 37.6% 38.1% 38.8% 36.3% 33.8%

7 days 18.4% 17.7% 18.9% 19.0% 16.2%

Mean number of days 5.3 5.3 5.4 5.4 5.1

Median number of days 6.2 6.2 6.2 6.1 6.0

2 On average, how many days per week do you run (training, racing, etc.)? TOTAL US INDEX PRINT ONLINE E-NEWS

Run 97.0% 97.0% 96.9% 97.5% 96.3%

Don’t run 3.0% 3.0% 3.1% 2.5% 3.7%

Base: Run

1 day 4.5% 4.4% 3.6% 4.7% 5.5%

2 days 20.9% 20.6% 18.7% 21.0% 22.4%

3 days 46.2% 46.1% 48.7% 45.5% 45.5%

4 days 19.1% 19.3% 19.9% 18.7% 16.9%

5 days 5.5% 5.8% 5.2% 6.2% 5.6%

6 days 2.5% 2.6% 2.6% 2.5% 2.7%

7 days 1.2% 1.3% 1.3% 1.4% 1.3%

Mean number of days 3.1 3.1 3.2 3.1 3.1

Median number of days 3.5 3.5 3.6 3.5 3.5

16 2018 Triathlete Audience Study 3 On average, how many days per week do you ride a bicycle (training, racing, commuting, etc.)? TOTAL US INDEX PRINT ONLINE E-NEWS

Ride a bicycle 99.3% 99.3% 99.5% 99.3% 99.0%

Don’t ride a bicycle 0.7% 0.7% 0.5% 0.7% 1.0%

Base: Ride a bicycle

Less than 1 day per week 3.3% 3.4% 3.1% 2.7% 5.4%

1 day 7.0% 7.2% 6.5% 6.3% 10.0%

2 days 26.7% 26.4% 25.0% 26.6% 30.7%

3 days 39.9% 40.1% 43.5% 40.3% 32.9%

4 days 15.1% 15.4% 14.6% 14.6% 14.1%

5 days 5.3% 4.9% 4.7% 6.3% 4.6%

6 days 1.8% 1.8% 1.6% 2.2% 1.4%

7 days 0.9% 0.9% 1.0% 0.9% 0.9%

Mean number of days 2.9 2.8 2.9 2.9 2.7

Median number of days 3.3 3.3 3.4 3.4 3.1

4 On average, how many days per week do you swim (training, racing, etc.)? TOTAL US INDEX PRINT ONLINE E-NEWS

Swim 96.2% 95.9% 97.4% 95.5% 93.4%

Don’t swim 3.8% 4.1% 2.6% 4.5% 6.6%

Base: Swim

Less than 1 day per week 10.1% 10.8% 8.2% 10.4% 14.6%

1 day 13.7% 13.7% 12.0% 15.0% 17.8%

2 days 36.4% 35.9% 37.7% 35.1% 35.6%

3 days 31.2% 30.9% 33.0% 31.5% 26.0%

4 days 6.2% 6.2% 6.1% 5.4% 4.8%

5 days 1.5% 1.6% 1.8% 1.8% 0.9%

6 days 0.7% 0.7% 0.9% 0.6% 0.3%

7 days 0.2% 0.2% 0.3% 0.2% 0.0%

Mean number of days 2.2 2.2 2.3 2.2 2.0

Median number of days 2.7 2.7 2.8 2.7 2.5

2018 Triathlete Audience Study 17 5 Including all workouts and training, on average, how much time do you spend each week doing the following?

Minutes Hours Base: 2-3 4+ TOTAL None Any <30 30-59 60-89 90-119 Hours Hours Mean Median

Crosstraining 30.9% 69.1% 20.6% 31.8% 17.6% 6.6% 17.0% 6.4% 1.3 1.0

Cycling 0.9% 99.1% 2.1% 4.8% 7.5% 5.5% 24.6% 55.5% 3.5 4.3

Running 1.8% 98.2% 2.1% 6.9% 10.1% 7.0% 40.7% 33.2% 2.9 3.3

Strength training 8.8% 91.2% 18.0% 29.6% 18.9% 7.6% 21.1% 4.8% 1.3 1.1

Stretching or yoga 15.2% 84.8% 41.2% 29.4% 13.9% 3.8% 9.9% 1.8% 0.9 0.6

Swimming 4.8% 95.2% 6.9% 14.7% 15.3% 9.1% 43.3% 10.7% 2.0 2.2

Other recovery 33.4% 66.6% 39.1% 25.7% 11.6% 4.2% 11.3% 8.1% 1.1 0.7

Minutes Hours Base: 2-3 4+ PRINT None Any <30 30-59 60-89 90-119 Hours Hours Mean Median

Crosstraining 30.2% 69.8% 18.9% 32.7% 18.6% 6.8% 16.3% 6.8% 1.3 1.0

Cycling 0.7% 99.3% 1.6% 4.2% 7.2% 4.4% 25.2% 57.4% 3.5 4.4

Running 1.8% 98.2% 1.9% 5.4% 9.5% 6.4% 42.4% 34.4% 2.9 3.4

Strength training 7.0% 93.0% 17.4% 29.6% 19.1% 8.1% 21.0% 4.9% 1.4 1.1

Stretching or yoga 15.9% 84.1% 41.6% 28.9% 13.5% 4.8% 9.2% 2.0% 0.9 0.6

Swimming 3.4% 96.6% 5.7% 12.8% 15.9% 9.5% 45.0% 11.2% 2.1 2.3

Other recovery 31.2% 68.8% 34.5% 25.4% 13.0% 3.9% 14.2% 9.0% 1.3 0.0

Minutes Hours Base: 2-3 4+ ONLINE None Any <30 30-59 60-89 90-119 Hours Hours Mean Median

Crosstraining 30.2% 69.8% 25.2% 28.5% 18.7% 6.7% 15.6% 5.3% 1.2 0.9

Cycling 0.8% 99.2% 2.0% 4.9% 8.1% 6.0% 24.5% 54.5% 3.5 4.3

Running 1.3% 98.7% 2.0% 7.5% 10.4% 8.2% 39.3% 32.7% 2.8 3.3

Strength training 8.6% 91.4% 17.9% 30.8% 18.7% 8.0% 20.4% 4.3% 1.3 1.0

Stretching or yoga 15.2% 84.8% 39.6% 29.8% 14.8% 2.6% 11.4% 1.7% 0.9 0.7

Swimming 5.9% 94.1% 7.1% 15.1% 14.9% 8.7% 44.6% 9.6% 2.0 2.2

Other recovery 35.6% 64.4% 42.2% 26.7% 10.3% 4.7% 8.3% 7.8% 1.1 0.6

Minutes Hours Base: 2-3 4+ E-NEWS None Any <30 30-59 60-89 90-119 Hours Hours Mean Median

Crosstraining 32.7% 67.3% 19.3% 30.7% 17.4% 7.3% 18.2% 7.0% 1.4 1.0

Cycling 1.9% 98.1% 3.6% 6.2% 7.9% 6.5% 27.3% 48.5% 3.3 3.9

Running 2.1% 97.9% 2.6% 7.1% 11.5% 7.6% 40.5% 30.8% 2.8 3.2

Strength training 12.4% 87.6% 20.5% 29.6% 19.8% 4.9% 19.5% 5.6% 1.3 1.0

Stretching or yoga 13.0% 87.0% 42.2% 31.3% 13.6% 2.5% 8.9% 1.5% 0.8 0.6

Swimming 8.3% 91.7% 10.7% 18.2% 14.9% 9.8% 38.5% 7.9% 1.8 1.8

Other recovery 35.7% 64.3% 44.6% 27.4% 9.6% 3.6% 8.6% 6.3% 1.0 0.6

18 2018 Triathlete Audience Study 1 What type of coaching/instructional services do you use for your triathlon training? (Please check ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Use coaching / instructional services 74.0% 73.5% 74.9% 72.0% 74.0%

Don’t use coaching / instructional services 26.0% 26.5% 25.1% 28.0% 26.0%

Base: Use coaching / instructional services

Face-to-face personal coach 24.6% 23.5% 23.6% 23.9% 23.3%

Free online training plans without a coach 36.8% 37.2% 31.9% 41.2% 42.8%

Online or streaming videos 27.1% 26.5% 19.9% 33.5% 30.8%

Paid online training plans without a coach 13.2% 13.4% 13.5% 11.3% 13.2%

Personal coach with online program 21.8% 21.5% 25.1% 16.9% 19.2%

Self-coach (i.e., training books, magazines, online, etc.) 65.6% 65.9% 64.9% 65.8% 70.0%

Seminars / Webinars 8.4% 8.3% 8.2% 7.4% 8.9%

Smart trainer (e.g., Zwift, Peloton, Wahoo 25.1% 24.8% 24.0% 26.5% 22.9% Fitness, etc.)

Training camps 6.0% 5.7% 5.5% 5.5% 5.6%

Training DVDs 7.8% 8.2% 9.6% 6.6% 7.0%

Other 6.1% 6.1% 6.2% 5.2% 7.4%

2 If you use a coach or personal training service, which platforms have you used in the past 2 years? (Please check ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Use a coaching or personal training 49.9% 49.6% 53.4% 44.9% 46.4% service

Do not use a coaching or personal training 50.1% 50.4% 46.6% 55.1% 53.6% service

Base: Use a coaching or personal training

service

Apex Coaching 0.4% 0.4% 0.7% 0.0% 0.0%

Braveheart Coaching 0.8% 0.7% 0.7% 1.6% 0.3%

Coach through gyms (e.g., YMCA, 24-Hour 7.8% 8.3% 7.0% 7.8% 10.1% Fitness, Life Time Fitness, etc.)

Coach through local rec center or spin class 4.7% 4.3% 3.6% 4.1% 7.7%

CTS / Carmichael Training Systems 1.8% 1.8% 1.7% 1.0% 3.1%

D3 Multisport 2.0% 2.1% 1.7% 2.6% 1.7%

Dave Scott Coaching 1.5% 1.6% 2.0% 1.0% 1.4%

Final Surge 3.0% 3.3% 2.8% 3.6% 2.8%

Mark Allen Coaching 1.5% 1.6% 1.7% 0.8% 2.1%

Personal Coach 23.0% 23.3% 24.3% 19.4% 23.0%

Purplepatch Fitness 2.5% 2.7% 2.7% 1.6% 1.7%

Time to Tri 1.3% 1.3% 1.9% 0.3% 1.0%

2018 Triathlete Audience Study 19 TOTAL US INDEX PRINT ONLINE E-NEWS

Tower 26 3.5% 3.6% 3.4% 4.4% 2.8%

Train using apps like The Sufferfest, etc. 9.8% 10.0% 8.3% 9.1% 12.5%

Train using in-person or online spin classes (e.g., Peloton, SoulCycle, Flywheel, 5.0% 5.4% 5.1% 4.7% 5.9% JoyRide, etc.)

Training Bible Coaching 5.0% 4.8% 4.2% 4.1% 7.7%

TrainingPeaks training plan 46.2% 45.1% 47.1% 49.0% 41.8%

TriSutto 1.1% 0.7% 0.5% 1.6% 1.0%

Other personal coach or training service 27.4% 27.8% 26.5% 24.6% 32.8%

3 Do you train with a group? TOTAL US INDEX PRINT ONLINE E-NEWS

Yes 35.8% 34.8% 34.9% 35.5% 33.6%

No 64.2% 65.3% 65.1% 64.5% 66.4%

20 2018 Triathlete Audience Study 2018 Triathlete Audience Study 21 22 2018 Triathlete Audience Study DE CARR “THE PHOTO NINJA” AGE: 50 Hometown: Sydney, Australia Favorite Race: Kona

While nobody keeps stats on who has shot the most triathlons, if they did, that title would undoubtedly go to Carr, who has been the lead photographer for the ITU since 1994. He’s been taking triathlon pics for longer than anyone in the business, having shot his fi rst triathlon in Sydney in 1988. Carr says the toughest thing about shooting tri is the large fi eld of play (imagine the luxury of a basketball court!), and, in his 30th year of doing it, he admits it can be hard to keep things fresh and fi nd new ways to capture the same courses.

AND HE LIVED TO TELL ABOUT IT “I was shooting the ITU World Cup in New Plymouth, New Zealand. I can’t remember the year since I’ve shot that race so many times. I was shooting the approaching men’s bike peloton from the middle of the road and realized that they were coming at me in a U-shape, not an arrowhead shape like I was used to. By the time I realized I couldn’t make it to the side of the road, it was too late, so I stood still with my arms in the air. Luckily they saw me, and I saw most of them laugh, and then the peloton split in two and fl owed Swimmers jump off the to my sides. I felt like Moses ferry at the start of the parting the Red Sea.” Norseman Xtreme Triathlon

Nilsen began his career by traveling the world THE FINA HOUR to shoot the XTERRA series before landing a “In Kona 2015, I was shooting at the finish gig at Triathlete in 2010. He’s since worked for during the final minute of the race. There Ironman and is now Roka’s full-time photog. were seconds to go before midnight. There NIS NISEN He thrives on the challenge of capturing was this older Japanese gentleman struggling “THE PHOTO VIKING” images that tell a story about a sport in which to get there. He kept on falling over and was AGE: 39 athletes are so isolated. While he’s a regular trying to pull his way along the barricades. Hometown: Tempe, Arizona on the Big Island, he admits it’s hard to find People were going nuts willing him on to the Favorite Race: XTERRA Saipan new ways to capture a race that has been finish. I got this photo of him trying to pull photographed so often, but Nilsen loves the himself back up with the crowd screaming vibe he’s able to capture at the finish line as all around him. He finished, and Mike Reilly Gwen Jorgensen the clock nears midnight. “The emotion in that helped him up. It was a few seconds after breaks the tape at the 2016 Rio moment is unique to Kona,” he says. “There’s the cutoff, but I don’t think anyone noticed or Olympics nothing in any other sport quite like it.” cared in that moment.”

TRIATHLETE.COM 59

FEAT_Photographers_0818.indd 59 6/4/18 1:59 PM RACES, EVENTS & TRAVEL

2018 Triathlete Audience Study 23 RACES & EVENTS

1 Which of the following triathlon series have you ever participated in? (Please check ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Participated in any triathlon series 87.5% 87.6% 91.7% 82.5% 84.5% None 12.5% 12.4% 8.3% 17.5% 15.5% Base: Participated in any triathlon series 5150 10.0% 9.2% 10.2% 8.9% 8.8% Challenge Series 10.3% 8.7% 10.1% 11.0% 7.3% Escape Series 11.8% 12.8% 13.8% 10.5% 10.4% HITS 11.2% 12.2% 12.5% 9.3% 10.9% Independent events or series 46.3% 47.5% 45.7% 43.5% 53.8% IRONMAN 44.6% 44.7% 49.0% 40.6% 37.5% Ironman 70.3 67.3% 67.0% 71.9% 65.1% 58.3% Life Time 17.2% 18.9% 20.0% 16.1% 14.0% Rev3 16.1% 17.5% 17.6% 13.9% 14.4% TriRock Series 8.9% 9.8% 9.4% 8.3% 10.2% TOUGHMAN 6.1% 6.5% 7.1% 5.3% 6.4% XTERRA 11.4% 11.5% 11.7% 12.0% 9.5% Other 12.8% 11.9% 12.3% 11.5% 16.3%

2 How many of these triathlon/multi-sport events have you participated in during the last 12 months? (Please check ALL that apply.) Base: TOTAL None Any 1 2 3 4 5 6 7-9 10+ Mean Median

Any 72.9%

None 27.1%

Duathlon 59.8% 40.2% 59.1% 22.2% 8.9% 3.6% 2.9% 1.2% 1.0% 1.0% 1.8 1.0

“Full” or “Iron-distance” 51.1% 48.9% 74.8% 17.8% 4.6% 0.9% 0.6% 0.4% 0.6% 0.4% 1.4 1.0

“Half-Iron” or Ironman 70.3 21.9% 78.1% 55.5% 24.7% 11.5% 4.1% 1.7% 0.8% 0.8% 0.8% 1.8 1.0 distance

Indoor triathlon 75.8% 24.2% 67.5% 18.5% 5.4% 1.6% 1.9% 2.5% 1.0% 1.6% 1.8 1.0

Off-Road 81.3% 18.7% 58.6% 26.1% 7.2% 2.7% 1.8% 3.2% 0.0% 0.5% 1.8 1.0

Olympic / Int’l 19.3% 80.7% 46.8% 27.6% 12.9% 6.0% 2.7% 1.5% 1.1% 1.3% 2.1 2.1

Relay 81.6% 18.4% 78.9% 9.9% 5.2% 2.8% 0.9% 0.5% 0.9% 0.9% 1.5 1.0

Sprint 15.4% 84.6% 36.1% 25.4% 15.2% 9.1% 5.1% 3.5% 2.8% 2.9% 2.7 2.5

SuperSprint 81.4% 18.6% 70.7% 18.1% 6.0% 3.3% 0.0% 1.4% 0.0% 0.5% 1.5 1.0

SwimRun / Otillo 92.5% 7.5% 61.7% 22.2% 6.2% 3.7% 1.2% 2.5% 1.2% 1.2% 1.8 1.0

Triathlon with pool 60.7% 39.3% 56.8% 21.9% 10.3% 4.6% 2.0% 1.1% 1.5% 1.8% 2.0 1.0 swim

Other 5.4%

24 2018 Triathlete Audience Study Base: ONLINE None Any 1 2 3 4 5 6 7-9 10+ Mean Median

Any 70.2%

None 29.8%

Duathlon 58.7% 41.3% 62.1% 24.3% 7.1% 3.6% 0.7% 1.4% 0.7% 0.0% 1.6 1.0

“Full” or “Iron- 53.7% 46.3% 76.5% 16.8% 3.4% 1.1% 0.6% 0.6% 0.6% 0.6% 1.4 1.0 distance”

“Half-Iron” or Ironman 70.3 24.0% 76.0% 58.4% 23.8% 10.2% 2.7% 2.4% 1.0% 0.5% 1.0% 1.8 1.0 distance

Indoor triathlon 76.9% 23.1% 69.1% 13.2% 5.9% 1.5% 4.4% 2.9% 1.5% 1.5% 1.9 1.0

Off-Road 80.4% 19.6% 63.0% 24.1% 7.4% 0.0% 1.9% 3.7% 0.0% 0.0% 1.6 1.0

Olympic / Int’l 19.2% 80.8% 44.6% 31.1% 10.7% 6.9% 2.6% 1.3% 1.5% 1.3% 2.1 2.2

Relay 80.5% 19.5% 82.7% 7.7% 3.8% 3.8% 0.0% 0.0% 0.0% 1.9% 1.4 1.0

Sprint 16.4% 83.6% 38.0% 26.3% 16.2% 6.9% 5.5% 2.0% 2.8% 2.4% 2.5 2.5

SuperSprint 82.1% 17.9% 67.3% 20.4% 6.1% 2.0% 0.0% 4.1% 0.0% 0.0% 1.6 1.0

SwimRun / Otillo 92.1% 7.9% 65.0% 15.0% 10.0% 10.0% 0.0% 0.0% 0.0% 0.0% 1.7 1.0

Triathlon with pool swim 61.7% 38.3% 54.4% 24.8% 11.2% 3.2% 1.6% 1.6% 0.8% 2.4% 2.0 1.0

Other 4.5%

Base: E-NEWS None Any 1 2 3 4 5 6 7-9 10+ Mean Median

Any 70.3%

None 29.7%

Duathlon 59.7% 40.3% 58.0% 25.0% 7.0% 1.0% 6.0% 1.0% 2.0% 0.0% 1.8 1.0

“Full” or “Iron- distance” 61.3% 38.7% 76.4% 19.8% 0.9% 0.9% 0.9% 0.0% 0.9% 0.0% 1.3 1.0

“Half-Iron” or Ironman 70.3 33.1% 66.9% 53.5% 24.9% 14.1% 5.4% 1.7% 0.0% 0.0% 0.4% 1.8 1.0 distance

Indoor triathlon 84.3% 15.7% 75.0% 15.6% 6.3% 3.1% 0.0% 0.0% 0.0% 0.0% 1.4 1.0

Off-Road 83.7% 16.3% 51.5% 30.3% 9.1% 0.0% 6.1% 3.0% 0.0% 0.0% 1.9 1.0

Olympic / Int’l 24.2% 75.8% 50.7% 26.0% 14.6% 4.2% 1.7% 1.7% 0.0% 1.0% 1.9 2.0

Relay 80.1% 19.9% 87.5% 7.5% 2.5% 2.5% 0.0% 0.0% 0.0% 0.0% 1.2 1.0

Sprint 19.6% 80.4% 39.6% 26.1% 14.1% 10.8% 4.2% 2.7% 0.6% 1.8% 2.4 2.4

SuperSprint 84.7% 15.3% 86.2% 6.9% 6.9% 0.0% 0.0% 0.0% 0.0% 0.0% 1.2 1.0

SwimRun / Otillo 94.6% 5.4% 50.0% 40.0% 0.0% 0.0% 0.0% 0.0% 10.0% 0.0% 2.0 1.0

Triathlon with pool swim 65.5% 34.5% 53.2% 20.8% 20.8% 3.9% 1.3% 0.0% 0.0% 0.0% 1.8 1.0

Other 6.5%

2018 Triathlete Audience Study 25 3 How many of these races/events have you participated in during the last 12 months? Base: TOTAL None Any 1 2 3 4 5 6 7-9 10+ Mean Median

Any 14.7%

None 85.3%

BattleFrog 98.9% 1.1% 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.0 1.0

Civilian Military 95.9% 4.1% 61.5% 7.7% 15.4% 7.7% 0.0% 0.0% 0.0% 7.7% 2.3 1.0 Combine

Color run 85.0% 15.0% 96.2% 2.9% 0.0% 0.0% 1.0% 0.0% 0.0% 0.0% 1.1 1.0

Costume run 91.1% 8.9% 86.0% 7.0% 7.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.2 1.0

Dirty Girl Mud Run 99.0% 1.0% 83.3% 16.7% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.2 1.0

Mudderella 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0 0.0

RAGNAR Relay 82.4% 17.6% 85.5% 12.1% 0.8% 0.0% 0.8% 0.0% 0.0% 0.8% 1.2 1.0

Rugged Maniac 95.6% 4.4% 89.3% 10.7% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.1 1.0

Savage Race 97.9% 2.1% 69.2% 7.7% 23.1% 0.0% 0.0% 0.0% 0.0% 0.0% 1.5 1.0

Spartan Race 83.1% 16.9% 66.9% 9.1% 14.0% 2.5% 2.5% 0.8% 0.8% 3.3% 1.9 1.0

Tough Mudder 87.2% 12.8% 83.1% 12.4% 0.0% 4.5% 0.0% 0.0% 0.0% 0.0% 1.3 1.0

Warrior Dash 94.0% 6.0% 76.9% 17.9% 5.1% 0.0% 0.0% 0.0% 0.0% 0.0% 1.3 1.0

Zombie mud run 98.4% 1.6% 90.0% 10.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.1 1.0

Other 23.5%

4 How many of these races/events have you participated in during the last 12 months? Base: TOTAL None Any 1 2 3 4 5 6 7-9 10+ Mean Median

Any 74.1%

None 25.9%

1 mile running race 78.0% 22.0% 70.7% 17.0% 6.4% 2.7% 0.5% 0.0% 0.0% 2.7% 1.6 1.0

5K running race (not part of a 11.0% 89.0% 31.8% 28.8% 17.7% 6.5% 6.9% 2.6% 1.9% 3.7% 2.7 2.6 triathlon)

10K running race (not part of a 21.2% 78.8% 54.5% 28.9% 7.9% 3.5% 2.9% 0.9% 0.5% 1.0% 1.8 1.0 triathlon)

Half-marathon (not 16.5% 83.5% 55.0% 26.1% 9.2% 4.9% 2.2% 1.3% 0.3% 0.9% 1.9 1.0 part of a triathlon)

Marathon (not part 45.9% 54.1% 74.0% 17.3% 4.9% 2.1% 0.9% 0.1% 0.3% 0.3% 1.4 1.0 of a triathlon)

Ultramarathon (not 82.5% 17.5% 68.3% 16.2% 8.4% 3.6% 1.2% 0.6% 1.8% 0.0% 1.6 1.0 part of a triathlon)

Open-water distance swimming 46.1% 53.9% 56.5% 19.9% 9.7% 4.6% 3.3% 2.1% 0.4% 3.3% 2.1 1.0 (not part of a triathlon)

Other 5.6%

26 2018 Triathlete Audience Study TRAVEL

1 All expenses included, how much did you spend on your travels for triathlon-related activities/races in the last 12 months? Please include airfare, tour-company fees, hotels, gas, rental cars, race registration costs, etc.

TOTAL US INDEX PRINT ONLINE E-NEWS

Spend on triathlon-related travel or 90.1% 89.7% 93.2% 89.1% 85.3% vacations

Don’t spend on triathlon-related travel or 9.9% 10.3% 6.8% 10.9% 14.7% vacations

Base: Spend on triathlon-related travel or vacations

Less than $500 20.8% 21.5% 17.4% 24.1% 26.5%

$500–$999 15.6% 15.8% 14.8% 16.8% 16.9%

$1,000–$1,999 19.7% 19.8% 20.3% 21.1% 20.3%

$2,000–$4,999 27.3% 27.0% 29.6% 24.6% 23.7%

$5,000–$7,999 9.5% 9.4% 9.5% 8.9% 7.5%

$8,000–$10,999 4.1% 4.0% 5.2% 2.3% 3.2%

$11,000 or more 3.0% 2.7% 3.2% 2.3% 1.9%

Mean amount spent $2,480 $2,422 $2,665 $2,159 $2,093

Median amount spent $1,690 $1,644 $1,876 $1,433 $1,328

2018 Triathlete Audience Study 27 28 2018 Triathlete Audience Study Felt IA2 Disc $7,900, 20.53 lbs. (size 54), Feltbicycles.com THE DRAW: FUTURE-PROOF BIKE FOR ALL DISTANCES Felt’s new entry in the world of disc- equipped frames comes in an excellent package that doesn’t cut corners. This build includes not only aluminum Zipp disc-brake training wheels, but more importantly the excellent SRAM hydraulic disc brake electronic shifting system. Cou- pled with a moderately aggressive frame that cuts corners tightly, but predictably, this is a ride that finds a middle ground between tune-out straight-line stability and agility. The IA is also a surprisingly BIKEsmooth ride and is a stable descender that actually shows quite a bit of flex on ag- gressive attacks. Bear in mind that—while not a particularly aggressive saddle-to-bar drop—the IA’s cockpit runs tight per size right out of the box. -CF

Scott Plasma RC $7,300, 19.97 lbs. (size medium), Scott-sports.com THE DRAW: SUPER-AERO STRAIGHT SHOOTER Get this rig up to speed, and it’ll keep its mo- mentum through hills, getting more stable as it speeds up. It holds its own in crosswinds and will place you in a pretty aggressive aero tuck out of the box—as the aerobars don’t have much adjustability. What does all of that mean? This is an ideal Kona bike. Got a course with tons of turns and steep descents? This’ll work, but that’s not where it’s going to shine. Enjoy a stiff, WIN responsive, out-of-saddle spin up, settle into the grippy saddle, then tuck and roll like a champ THIS BIKE! through windy, undulating straightaways. Bonus points for functional, integrated tri-specific stor- GO TO age designed to keep you fed (holds up to eight TRIATHLETE.COM/ energy bars) and hydrated (up to 21 ounces) for WINTHISBIKE the long haul. -JW TO ENTER THE CONTEST

TRIATHLETE // BUYER'S GUIDE 2019 TRIATHLETE.COM 22 23

BICYCLES & ACCESSORIES Ownership & Intent to Buy

2018 Triathlete Audience Study 29 BICYCLES & ACCESSORIES 1 How many bikes, in total, (triathlon bike, road bike, mountain bike, etc.) are in your household? TOTAL US INDEX PRINT ONLINE E-NEWS Own Bike 99.4% 99.5% 99.9% 99.1% 98.7% Do not own bike 0.6% 0.5% 0.1% 0.9% 1.3% Base: Own Bike 1 9.1% 8.7% 7.9% 10.4% 10.2% 2 19.3% 18.8% 16.5% 22.9% 19.6% 3 19.4% 19.5% 18.2% 18.6% 20.9% 4 15.5% 15.5% 16.0% 16.5% 14.9% 5 12.3% 12.6% 13.8% 10.8% 12.9% 6 10.0% 10.4% 10.5% 8.9% 9.6% 7 5.3% 5.3% 6.9% 3.9% 3.5% 8 3.5% 3.5% 3.9% 3.4% 3.4% 9 1.7% 1.7% 1.9% 1.6% 1.5% 10 or more 3.9% 4.0% 4.5% 3.1% 3.5% Mean 4.1 4.1 4.3 3.8 3.9 Median 4.1 4.2 4.5 3.9 4.0

2 Where did you buy your most recently purchased bicycle? TOTAL US INDEX PRINT ONLINE E-NEWS

All3Sports.com 0.2% 0.3% 0.1% 0.4% 0.3% Amazon.com 0.6% 0.6% 0.4% 0.7% 0.7% Bicycle Blue Book 0.1% 0.1% 0.2% 0.0% 0.2% Bike swap 0.4% 0.4% 0.5% 0.4% 0.4% Chain bike shop 1.6% 1.6% 2.0% 1.1% 1.5% (e.g., Chain Reaction, Jensen’s) Craigslist 5.0% 5.4% 4.4% 6.2% 5.0% Custom frame builder 0.7% 0.7% 0.7% 0.6% 0.9% Cycling specialty retailer 7.9% 7.4% 8.8% 5.7% 7.5% Direct from manufacturer 3.5% 3.3% 3.8% 3.3% 4.4% Ebay 4.3% 4.6% 4.8% 4.2% 4.1% The Pro’s Closet 0.3% 0.4% 0.4% 0.3% 0.2% Friend 4.4% 4.3% 4.0% 4.0% 5.3% General sporting goods store 0.6% 0.7% 0.5% 0.5% 1.2% (e.g., Big 5, Dick’s, etc.) Local bike shop 46.6% 47.1% 47.4% 47.7% 45.6% Local tri shop 8.0% 8.2% 9.2% 8.6% 6.7% Mail order 0.2% 0.2% 0.1% 0.3% 0.2% Online retailer 3.5% 3.2% 2.5% 4.0% 3.7% Other sports retailer (e.g., REI, Performance) 1.7% 1.8% 1.4% 1.5% 2.1% Triathlon specialty retailer 1.7% 1.7% 1.9% 1.6% 0.3% TriSports.com 0.5% 0.5% 0.6% 0.8% 0.2% Used 3.8% 3.3% 2.7% 4.1% 5.0% Other sports retailer (e.g., REI, 4.4% 4.3% 4.0% 3.9% 4.8% Performance)

30 2018 Triathlete Audience Study 3 What brand(s) of triathlon/time trial bike(s) do you currently own? (Please check ALL that apply.) If you are planning to buy a triathlon/time trial bike within the next 12 months, what brand(s) are you considering? (Please check ALL that apply.)

TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Own triathlon / time trial bike 82.0% 81.8% 87.2% 78.7% 73.7%

Do not own triathlon / time 18.0% 18.2% 12.8% 21.3% 26.3% trial bike

Intend to buy triathlon / time 26.4% 25.3% 23.3% 29.5% 26.3% trial bike

Do not intend to buy triathlon 73.6% 74.7% 76.7% 70.5% 73.8% / time trial bike

Base: Own / Intend to buy

triathlon / time trial bike

Do not know what brand of triathlon / time trial bike 16.8% 16.8% 11.5% 17.9% 21.4% I am considering

Airstreem 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.5%

Argon 18 2.3% 16.3% 2.0% 15.2% 1.9% 16.9% 3.4% 15.5% 2.0% 16.5%

Avanti 0.4% 0.3% 0.2% 0.2% 0.2% 0.0% 0.1% 0.0% 0.2% 0.5%

BH 0.4% 1.3% 0.4% 1.2% 0.6% 1.7% 0.0% 1.0% 0.2% 1.1%

Bianchi 0.7% 2.9% 0.7% 2.7% 0.5% 2.3% 0.1% 2.4% 1.2% 5.5%

Blue 0.9% 2.3% 1.0% 2.5% 0.8% 3.4% 0.4% 1.4% 1.2% 1.1%

BMC 2.2% 13.4% 2.2% 12.8% 2.1% 13.2% 2.9% 12.4% 1.2% 16.5%

Boardman 0.3% 1.1% 0.3% 1.1% 0.1% 0.6% 0.1% 1.0% 1.0% 2.2%

Cannondale 8.4% 14.6% 8.5% 14.9% 8.5% 11.8% 8.3% 11.4% 8.3% 22.5%

Canyon 1.4% 24.0% 1.1% 23.0% 0.4% 24.2% 2.0% 24.8% 2.0% 20.9%

CDR 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Ceepo 0.3% 2.6% 0.2% 2.6% 0.1% 3.4% 0.5% 1.7% 0.4% 3.3%

Cervelo 22.2% 43.0% 22.5% 43.8% 25.9% 48.5% 20.1% 40.0% 19.2% 40.7%

Cipollini 0.0% 0.3% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 1.1%

Colnago 0.1% 1.5% 0.1% 1.3% 0.1% 1.4% 0.3% 1.4% 0.0% 2.7%

Cube 0.3% 1.1% 0.0% 0.8% 0.1% 0.8% 0.4% 1.4% 0.4% 1.1%

DeRosa 0.1% 0.5% 0.0% 0.2% 0.1% 0.3% 0.0% 0.3% 0.2% 1.1%

Diamondback 1.2% 4.8% 1.4% 5.3% 1.2% 3.9% 1.4% 4.8% 1.0% 6.0%

Dimond 0.3% 2.4% 0.3% 2.7% 0.4% 1.7% 0.3% 3.1% 0.0% 2.7%

Dolan 0.1% 0.1% 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Felt 15.7% 29.2% 15.9% 31.1% 16.9% 30.1% 16.4% 26.2% 14.7% 30.8%

Focus 0.3% 1.3% 0.2% 0.9% 0.3% 1.1% 0.3% 1.4% 0.4% 1.6%

Fuji 4.3% 6.0% 4.6% 6.3% 4.0% 5.6% 5.2% 5.5% 5.0% 7.1%

Giant 5.7% 10.3% 5.1% 10.1% 5.6% 8.5% 5.6% 10.3% 5.5% 15.4%

Griffen 0.1% 0.2% 0.1% 0.2% 0.2% 0.6% 0.1% 0.0% 0.0% 0.0%

Guru 1.5% 0.9% 1.5% 0.9% 1.4% 0.8% 1.8% 0.3% 1.8% 2.2%

Jamis 1.0% 1.3% 1.0% 1.5% 1.0% 2.0% 1.2% 1.0% 0.8% 1.1%

Kestrel 3.7% 5.9% 4.0% 6.6% 4.1% 5.9% 3.5% 5.9% 2.8% 4.4%

2018 Triathlete Audience Study 31 TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Kuota 0.9% 1.1% 0.9% 1.2% 1.3% 1.4% 0.5% 1.4% 0.6% 1.1%

Litespeed 0.7% 0.9% 0.8% 1.0% 1.0% 0.6% 0.5% 0.7% 0.8% 0.5%

Look 0.7% 1.5% 0.7% 1.3% 1.0% 1.1% 0.5% 1.0% 0.6% 2.2%

Louis Garneau 0.1% 1.2% 0.1% 1.2% 0.2% 1.1% 0.0% 1.7% 0.0% 0.5%

Merckx 0.1% 0.3% 0.1% 0.1% 0.1% 0.0% 0.1% 0.3% 0.0% 0.5%

Merida 0.3% 0.7% 0.0% 0.0% 0.1% 0.0% 0.4% 1.4% 0.4% 1.1%

Orbea 2.4% 5.0% 2.5% 5.2% 2.8% 3.9% 1.4% 5.2% 2.8% 6.6%

Parlee 0.5% 1.5% 0.5% 1.5% 0.5% 1.1% 0.5% 1.0% 0.2% 2.7%

Pinarello 0.7% 4.1% 0.6% 4.0% 0.8% 3.7% 0.5% 3.8% 0.8% 5.5%

Planet X 0.4% 1.0% 0.1% 0.6% 0.0% 0.6% 0.8% 1.4% 0.4% 1.6%

Premier 0.1% 0.5% 0.1% 0.5% 0.1% 0.3% 0.0% 0.7% 0.0% 0.5%

Quintana Roo 10.3% 31.5% 11.0% 35.4% 11.4% 34.9% 7.3% 28.6% 9.9% 31.3%

Ridley 0.5% 1.6% 0.4% 1.1% 0.3% 0.8% 0.3% 0.0% 0.6% 3.8%

Rose 0.0% 0.3% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 1.1%

Scott 3.3% 11.2% 3.0% 10.4% 3.3% 8.5% 3.1% 11.7% 2.6% 11.0%

Simplon 0.0% 0.2% 0.0% 0.2% 0.0% 0.0% 0.0% 0.3% 0.0% 0.5%

Specialized 14.6% 30.4% 14.5% 30.9% 13.7% 28.5% 14.5% 28.3% 14.1% 34.1%

Stevens 0.0% 0.2% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.5%

Storck 0.1% 0.4% 0.0% 0.2% 0.0% 0.0% 0.1% 0.0% 0.0% 1.1%

Swift 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.3% 0.0% 0.0% 0.0%

Time 0.1% 0.3% 0.1% 0.1% 0.1% 0.8% 0.1% 0.0% 0.2% 0.0%

Trek 18.1% 34.8% 18.8% 36.0% 18.9% 38.0% 17.1% 34.5% 17.8% 34.6%

Ventum 0.4% 7.0% 0.4% 7.1% 0.5% 8.2% 0.0% 8.6% 0.8% 6.0%

Wilier 0.3% 1.4% 0.2% 1.2% 0.3% 1.1% 0.1% 0.7% 0.2% 1.6%

Other 6.3% 2.6% 5.8% 2.9% 6.2% 2.5% 5.5% 1.7% 8.3% 3.8%

4 What brand(s) of road bike(s) do you currently own? (Please check ALL that apply.) If you are planning to buy a road bike within the next 12 months, what brand(s) are you considering? (Please check ALL that apply.)

TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Own a road bike 88.3% 88.2% 88.1% 88.6% 88.3%

Do not own a road bike 11.7% 11.8% 11.9% 11.4% 11.7%

Intend to buy road bike 14.4% 14.0% 13.0% 15.8% 13.2%

Do not intend to buy road bike 85.6% 86.0% 87.0% 84.2% 86.8%

Base: Own / Intend to buy road bike

Do not know what brand of 19.4% 19.1% 15.8% 20.6% 30.8% road bike I am considering

Airstreem 0.0% 0.2% 0.0% 0.2% 0.0% 0.0% 0.0% 0.6% 0.0% 0.0%

Argon 18 0.8% 7.5% 0.5% 7.3% 0.8% 8.9% 1.2% 6.9% 0.2% 5.5%

32 2018 Triathlete Audience Study TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Avanti 0.2% 0.2% 0.1% 0.0% 0.1% 0.0% 0.2% 0.0% 0.3% 0.0%

BH 0.4% 1.2% 0.3% 1.1% 0.3% 0.5% 0.5% 1.3% 0.2% 1.1%

Bianchi 2.4% 8.2% 2.5% 7.6% 2.7% 8.9% 2.0% 8.8% 3.2% 4.4%

Blue 0.6% 1.0% 0.7% 1.0% 0.7% 0.0% 0.5% 1.9% 0.5% 0.0%

BMC 1.3% 11.9% 1.2% 11.3% 1.1% 10.8% 1.9% 11.9% 0.7% 7.7%

Boardman 0.4% 0.5% 0.2% 0.4% 0.2% 0.5% 0.5% 1.3% 0.5% 0.0%

Cannondale 13.9% 22.5% 14.3% 23.7% 14.4% 22.7% 12.6% 23.8% 14.6% 25.3%

Canyon 0.9% 21.4% 0.6% 21.2% 0.6% 20.7% 1.2% 22.5% 1.2% 18.7%

CDR 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Ceepo 0.1% 0.7% 0.0% 0.8% 0.1% 1.5% 0.0% 0.0% 0.0% 0.0%

Cervelo 7.4% 26.4% 7.3% 26.5% 7.1% 31.5% 7.7% 26.9% 5.9% 22.0%

Cipollini 0.1% 0.2% 0.1% 0.0% 0.1% 0.5% 0.2% 0.0% 0.2% 0.0%

Colnago 0.8% 3.3% 0.7% 2.7% 0.8% 3.4% 0.6% 1.9% 0.5% 1.1%

Cube 0.3% 0.8% 0.0% 0.4% 0.2% 0.5% 0.4% 0.6% 0.3% 0.0%

DeRosa 0.1% 0.3% 0.0% 0.2% 0.1% 0.5% 0.0% 0.6% 0.0% 0.0%

Diamondback 1.8% 3.7% 1.9% 4.2% 1.7% 3.9% 1.8% 1.9% 2.4% 2.2%

Dimond 0.1% 0.5% 0.1% 0.6% 0.2% 0.5% 0.0% 1.3% 0.0% 0.0%

Dolan 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Felt 7.5% 15.5% 7.8% 16.6% 8.3% 16.7% 7.6% 16.3% 7.4% 16.5%

Focus 0.5% 1.8% 0.5% 1.5% 0.5% 2.0% 0.8% 0.0% 0.2% 3.3%

Fuji 7.0% 7.5% 7.5% 8.0% 7.1% 7.9% 6.5% 5.0% 7.4% 7.7%

Giant 10.2% 15.0% 9.7% 15.6% 10.2% 13.8% 10.6% 15.0% 10.3% 14.3%

Griffen 0.1% 0.0% 0.1% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%

Guru 0.3% 0.3% 0.3% 0.2% 0.4% 0.5% 0.4% 0.0% 0.5% 1.1%

Jamis 1.3% 1.3% 1.3% 1.5% 1.1% 2.0% 1.2% 0.6% 1.3% 2.2%

Kestrel 1.2% 2.5% 1.3% 2.5% 1.2% 3.0% 1.1% 5.0% 1.0% 1.1%

Kuota 0.3% 0.8% 0.2% 0.6% 0.2% 1.0% 0.4% 0.6% 0.5% 1.1%

Litespeed 1.3% 2.0% 1.4% 2.3% 1.2% 2.0% 0.9% 2.5% 2.0% 1.1%

Look 0.6% 1.8% 0.6% 1.7% 0.7% 1.5% 0.6% 0.6% 0.5% 1.1%

Louis Garneau 0.1% 0.5% 0.1% 0.6% 0.2% 0.5% 0.0% 0.6% 0.2% 0.0%

Merckx 0.3% 1.3% 0.3% 1.3% 0.4% 0.5% 0.4% 2.5% 0.0% 0.0%

Merida 0.6% 1.5% 0.0% 0.6% 0.2% 0.5% 0.6% 3.1% 0.7% 0.0%

Orbea 1.8% 4.3% 1.8% 4.2% 1.6% 4.4% 1.4% 5.6% 2.2% 4.4%

Parlee 0.3% 1.0% 0.4% 1.1% 0.3% 1.0% 0.2% 0.6% 0.5% 1.1%

Pinarello 1.9% 8.3% 1.8% 7.4% 2.2% 7.9% 1.9% 10.0% 1.7% 4.4%

Planet X 0.3% 0.5% 0.0% 0.4% 0.0% 0.5% 0.5% 1.3% 0.2% 0.0%

Premier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Quintana Roo 0.8% 4.5% 0.8% 4.8% 1.1% 5.9% 0.2% 3.8% 0.5% 4.4%

Ridley 0.9% 3.2% 0.9% 2.9% 0.6% 2.5% 0.7% 4.4% 1.2% 1.1%

Rose 0.1% 0.2% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%

2018 Triathlete Audience Study 33 TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Scott 3.8% 12.0% 3.4% 12.0% 3.6% 9.9% 4.1% 13.1% 2.9% 14.3%

Simplon 0.0% 0.2% 0.0% 0.2% 0.0% 0.0% 0.0% 0.6% 0.0% 0.0%

Specialized 22.0% 35.6% 22.7% 35.9% 23.8% 37.4% 21.1% 36.3% 21.5% 30.8%

Stevens 0.0% 0.2% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%

Storck 0.1% 0.5% 0.1% 0.0% 0.0% 0.5% 0.0% 0.0% 0.2% 0.0%

Swift 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Time 0.1% 0.3% 0.1% 0.4% 0.2% 0.0% 0.1% 0.0% 0.0% 0.0%

Trek 27.1% 36.2% 28.4% 37.2% 29.4% 40.4% 25.3% 34.4% 26.6% 33.0%

Ventum 0.1% 1.2% 0.1% 1.1% 0.2% 1.0% 0.1% 1.9% 0.3% 2.2%

Wilier 0.4% 2.2% 0.3% 2.1% 0.3% 1.5% 0.2% 1.9% 0.3% 2.2%

Other 14.3% 3.8% 14.3% 4.2% 12.5% 2.5% 15.1% 4.4% 17.0% 3.3%

5 What brands of wheels do you own/use? (Please check ALL that apply.) If you are planning to buy wheels within the next 12 months, which brand(s) are you considering? (Please check ALL that apply.) TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Own a bike and know brand of 83.3% 83.0% 86.3% 80.7% 80.2% wheels

Do not own a bike and / or do 16.7% 17.0% 13.7% 19.3% 19.8% not know brand of wheels

Intend to buy wheels 20.4% 19.6% 18.6% 21.9% 18.8%

Do not intend to buy wheels 79.7% 80.4% 81.4% 78.1% 81.2%

Base: Own a bike and know brand of wheels / Intend to buy wheels

Do not know what brand of 23.3% 24.4% 19.4% 26.8% 25.2% wheels I am considering

Alto 0.4% 2.9% 0.4% 2.9% 0.4% 2.9% 0.1% 3.9% 0.4% 1.6%

American Classic 1.3% 0.9% 1.3% 1.0% 1.3% 1.1% 1.2% 1.0% 1.3% 0.8%

Bontrager 24.7% 12.0% 25.6% 12.3% 24.6% 12.9% 23.9% 12.7% 24.7% 12.6%

Campagnolo 2.3% 2.6% 1.7% 1.9% 2.0% 2.2% 3.1% 2.9% 2.3% 3.9%

Corima 0.2% 0.4% 0.2% 0.1% 0.1% 0.0% 0.3% 0.5% 0.4% 0.0%

DT Swiss 4.9% 7.2% 4.6% 6.6% 4.3% 7.9% 6.5% 7.3% 4.3% 7.9%

Easton 5.0% 4.8% 5.2% 4.7% 5.8% 5.4% 4.7% 5.4% 5.3% 7.1%

ENVE 3.4% 16.6% 3.4% 17.4% 3.6% 17.6% 3.5% 16.6% 2.1% 18.1%

FFWD 0.6% 2.2% 0.3% 1.7% 0.4% 1.1% 0.8% 4.9% 0.4% 1.6%

Flo 6.0% 17.7% 6.4% 18.5% 7.2% 16.9% 5.2% 18.5% 4.7% 14.2%

FSA 1.4% 2.1% 1.4% 1.9% 1.7% 1.8% 1.9% 1.0% 0.2% 15.7%

Fulcrum 4.7% 4.3% 3.8% 2.9% 3.9% 4.0% 4.5% 2.0% 7.5% 7.1%

HED 9.3% 24.9% 9.5% 25.0% 9.8% 25.5% 9.3% 2.9% 9.0% 23.6%

Knight 0.5% 2.2% 0.5% 2.4% 0.4% 1.8% 0.7% 3.9% 0.6% 0.8%

34 2018 Triathlete Audience Study TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Lightweight 0.6% 1.4% 0.5% 0.7% 0.8% 2.2% 0.1% 2.0% 0.4% 0.0%

Mavic 20.6% 16.1% 20.1% 14.9% 20.5% 15.1% 21.5% 22.0% 20.9% 11.0%

Mercury 0.3% 0.6% 0.3% 0.7% 0.4% 0.7% 0.1% 0.0% 0.4% 0.8%

Oval 2.8% 2.7% 2.9% 3.0% 2.6% 2.5% 2.8% 3.9% 3.4% 0.8%

PRO 0.2% 1.1% 0.1% 0.7% 0.2% 0.7% 0.3% 2.4% 0.2% 0.8%

Profile Design 5.2% 8.3% 5.3% 8.5% 5.7% 6.5% 4.5% 10.2% 4.7% 9.4%

Reynolds 8.5% 13.4% 8.9% 14.3% 9.4% 11.5% 7.4% 15.6% 7.2% 14.2%

Rolf Prima 1.8% 2.7% 1.9% 2.7% 2.1% 2.9% 1.1% 3.9% 2.3% 3.1%

Roval 2.7% 3.6% 2.8% 3.7% 3.2% 3.2% 2.9% 5.9% 2.3% 2.4%

Shimano 15.0% 6.4% 14.9% 5.9% 13.5% 3.2% 17.8% 7.3% 15.4% 10.2%

Specialized 7.2% 3.1% 7.3% 3.2% 7.0% 1.8% 6.8% 2.4% 8.3% 5.5%

Spinergy 1.0% 1.0% 1.0% 1.1% 1.3% 1.1% 0.4% 0.0% 0.8% 3.1%

Vision 2.4% 4.1% 2.3% 3.4% 2.1% 2.9% 1.9% 4.4% 3.2% 3.9%

Vittoria 2.2% 1.0% 2.3% 1.0% 2.4% 0.0% 1.6% 1.0% 2.1% 3.1%

WTB 0.5% 0.1% 0.5% 0.0% 0.3% 0.0% 0.7% 0.5% 0.9% 0.0%

Zipp 23.9% 46.1% 24.2% 44.7% 28.8% 50.4% 20.5% 43.4% 19.6% 38.6%

Other 12.0% 6.1% 11.8% 5.4% 9.8% 6.5% 11.7% 6.3% 13.7% 6.3%

6 If you are planning to purchase a bike case within the next year, what brands are you considering? (Please check all that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Planning to purchase a bike case 20.2% 18.8% 17.8% 21.9% 18.1%

Not planning to purchase a bike case 79.8% 81.2% 82.2% 78.1% 81.9%

Base: Planning to purchase a bike case

Do not know what brand of bike case I am 52.5% 56.1% 50.8% 57.9% 53.8% considering

Bike Pro 3.3% 2.9% 4.2% 2.5% 2.5%

EVOC 13.1% 10.6% 11.5% 12.9% 15.1%

PRO 2.5% 2.4% 1.2% 3.0% 4.2%

Ruster Sports 3.8% 4.2% 6.9% 2.5% 1.7%

Sci Con 21.6% 19.4% 21.5% 20.3% 26.9%

Serfas 0.9% 0.8% 1.2% 1.0% 1.7%

Thule 16.9% 16.5% 18.1% 14.4% 16.8%

TRI ALL 3 3.6% 3.9% 3.1% 3.0% 3.4%

Trico 1.6% 1.7% 2.3% 1.0% 0.8%

Other 6.6% 6.7% 5.8% 5.4% 8.4%

2018 Triathlete Audience Study 35 7 What brand(s) of indoor trainer do you own? (Please check ALL that apply.) If you are planning to buy an indoor trainer in the next 12 months, what brand(s) are you considering? (Please check ALL that apply.)

TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Own indoor trainer 80.4% 80.6% 85.0% 77.1% 73.2%

Do not own indoor trainer 19.6% 19.4% 15.0% 22.9% 26.8%

Intend to buy indoor trainer 20.4% 20.0% 19.2% 22.6% 18.6%

Do not intend to buy indoor 79.6% 80.0% 80.8% 77.4% 81.4% trainer

Base: Own / Intend to buy indoor trainer

Do not know what brand of 25.7% 26.2% 21.0% 27.9% 34.2% indoor trainer I am considering

Bkool 0.9% 6.0% 0.7% 5.6% 0.9% 8.4% 0.7% 4.8% 0.4% 1.7%

Blackburn 5.9% 1.1% 6.2% 1.1% 5.9% 0.3% 4.9% 1.9% 8.0% 1.7%

Computrainer 7.2% 3.1% 7.7% 3.3% 9.2% 4.9% 5.5% 1.9% 6.0% 0.8%

Elite 5.9% 8.9% 5.1% 7.4% 4.6% 8.4% 7.3% 9.6% 7.0% 10.0%

Feedback Sports 0.6% 1.9% 0.6% 1.9% 0.5% 1.0% 0.8% 1.9% 0.2% 2.5%

JetBlack 0.6% 1.3% 0.4% 1.1% 0.6% 1.0% 0.7% 1.0% 1.0% 1.7%

Kinetic 20.9% 15.4% 22.3% 15.7% 23.4% 15.0% 20.6% 13.5% 17.7% 16.7%

Kreitler 0.6% 0.6% 0.7% 0.6% 0.6% 0.0% 0.7% 1.9% 0.6% 0.8%

LeMond 1.1% 0.5% 1.2% 0.6% 1.5% 1.4% 0.4% 0.0% 1.0% 0.0%

Magnus 2.2% 2.3% 2.3% 2.4% 2.0% 2.8% 2.2% 2.4% 2.3% 0.8%

Peloton 1.5% 5.9% 1.6% 6.3% 1.8% 6.3% 1.7% 6.3% 0.4% 7.5%

Saris Cycleops 24.7% 22.1% 26.6% 23.9% 24.3% 19.6% 22.1% 22.1% 27.0% 21.7%

Stac Zero 0.3% 2.0% 0.3% 2.0% 0.2% 0.7% 0.6% 3.4% 0.0% 2.5%

Stages 0.2% 1.5% 0.2% 1.7% 0.2% 1.0% 0.1% 2.4% 0.0% 2.5%

Tacx 9.6% 22.7% 6.2% 20.2% 7.1% 22.7% 11.7% 24.5% 9.1% 18.3%

Wahoo Fitness 19.0% 55.3% 19.8% 56.4% 20.6% 59.1% 19.0% 50.5% 15.7% 49.2%

Other 14.7% 1.1% 14.8% 1.0% 13.3% 1.7% 15.9% 1.0% 17.1% 0.8%

8 What brand(s) of helmets do you currently own? (Please check all that apply.) If you are planning to buy a helmet within the next 12 months, what brand(s) are you considering? (Please check all that apply.)

TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Own helmet 99.1% 99.1% 99.3% 99.0% 99.1%

Do not own helmet 0.9% 0.9% 0.7% 1.0% 0.9%

Intend to buy helmet 24.7% 24.4% 23.4% 27.2% 24.6%

Do not intend to buy helmet 75.3% 75.6% 76.6% 72.8% 75.4%

Base: Own / Intend to buy helmet

36 2018 Triathlete Audience Study TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Do not know what brand of 31.0% 31.0% 29.8% 28.1% 39.6% helmet I am considering

6D 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Ascent 0.1% 0.1% 0.1% 0.1% 0.2% 0.0% 0.1% 0.0% 0.0% 0.0% Bell 21.1% 8.7% 21.9% 9.2% 20.8% 8.6% 19.3% 8.7% 25.6% 11.0% Bern 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.1% 0.0% 0.6% 0.0% Bolle 0.6% 0.9% 0.6% 0.9% 0.7% 0.9% 0.3% 1.2% 0.3% 0.6% Bontrager 9.7% 7.7% 10.0% 7.7% 9.3% 7.4% 11.3% 9.5% 10.6% 7.3% Briko 0.2% 0.0% 0.1% 0.0% 0.1% 0.0% 0.3% 0.0% 0.3% 0.0% Carrera 0.2% 0.0% 0.2% 0.0% 0.1% 0.0% 0.0% 0.0% 0.2% 0.0% Catlike 1.2% 2.0% 1.2% 2.0% 1.0% 1.8% 1.4% 3.2% 0.6% 0.6% Closca 0.1% 0.0% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Cratoni 0.0% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.4% 0.2% 0.0% Fox 0.6% 0.3% 0.5% 0.3% 0.6% 0.0% 0.4% 0.4% 0.8% 0.6% Giant 1.7% 0.6% 1.4% 0.7% 1.0% 0.9% 2.4% 1.2% 2.1% 0.0% Giro 45.8% 35.5% 46.5% 36.1% 46.6% 36.6% 44.9% 36.0% 42.9% 28.7% Ironman 0.3% 1.2% 0.2% 1.0% 0.5% 1.5% 0.0% 2.0% 0.0% 0.0% Kali 0.3% 0.1% 0.3% 0.1% 0.4% 0.0% 0.1% 0.0% 0.5% 0.6% Kask 5.3% 13.7% 4.8% 13.3% 4.7% 13.0% 5.7% 14.6% 4.9% 14.0% Las 0.3% 0.1% 0.3% 0.1% 0.1% 0.0% 0.4% 0.4% 0.5% 0.0% Lazer 5.9% 7.0% 5.9% 6.6% 5.5% 6.2% 7.4% 9.9% 6.1% 4.3% Leatt 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Limar 0.7% 0.8% 0.6% 0.7% 0.5% 0.6% 0.5% 1.2% 0.9% 0.6% Louis Garneau 8.2% 9.7% 8.5% 9.5% 9.8% 8.3% 5.7% 11.1% 8.0% 7.3% Martone 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% Met 0.6% 1.3% 0.2% 0.9% 0.5% 0.9% 0.8% 2.4% 0.2% 2.4% Nutcase 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.2% 0.0% 0.3% 0.0% Oakley 0.8% 11.5% 0.7% 10.6% 0.7% 11.8% 0.9% 15.0% 0.6% 6.1% Poc 1.7% 10.2% 1.7% 9.3% 1.6% 10.3% 2.2% 11.1% 1.7% 11.0% Pro-Tec 0.2% 0.4% 0.2% 0.5% 0.2% 0.3% 0.3% 1.2% 0.2% 0.0% Rapha 0.1% 0.4% 0.1% 0.5% 0.0% 0.3% 0.1% 0.8% 0.2% 0.0% Raskullz 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Rudy Project 21.6% 27.5% 22.7% 29.7% 25.2% 28.9% 17.7% 25.7% 20.4% 28.0% Scott 2.2% 6.1% 2.1% 6.2% 2.4% 5.9% 2.7% 5.9% 1.4% 5.5% Six Six One 0.1% 0.3% 0.0% 0.2% 0.1% 0.3% 0.0% 0.4% 0.2% 0.0% Smith 2.4% 4.4% 2.5% 4.7% 3.0% 4.4% 1.7% 4.0% 1.8% 2.4% Specialized 17.5% 14.9% 17.3% 15.5% 18.2% 13.9% 17.4% 15.4% 16.8% 17.1% Spiuk 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.7% 0.4% 0.3% 0.6% Trek 2.1% 2.8% 2.1% 2.6% 1.6% 4.4% 2.4% 1.6% 2.3% 1.2% Troy Lee Designs 0.3% 0.4% 0.3% 0.5% 0.2% 0.3% 0.5% 0.8% 0.3% 0.6% UVEX 0.6% 0.9% 0.5% 0.8% 0.6% 0.3% 0.5% 2.4% 0.8% 0.0% Vigor 0.0% 0.1% 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% Other 3.9% 2.5% 3.5% 2.2% 3.1% 2.1% 4.3% 2.4% 4.4% 4.3%

2018 Triathlete Audience Study 37 9 If you are planning to purchase cycling shoes in the next 12 months, which brands are you considering? (Please check ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Planning to purchase cycling shoes 46.4% 46.0% 46.7% 50.5% 39.3%

Not planning to purchase cycling shoes 53.6% 54.0% 53.3% 49.5% 60.7%

Base: Planning to purchase cycling shoes

Do not know what brand of cycling shoes 25.8% 26.3% 25.5% 23.2% 30.0% I am considering

45NRTH 0.8% 0.8% 1.3% 0.6% 0.4%

Axo 0.1% 0.1% 0.1% 0.0% 0.0%

Bont 5.8% 5.8% 5.1% 8.5% 4.6%

Bontrager 11.6% 11.9% 11.3% 12.4% 8.1%

Cannondale 1.2% 1.3% 1.0% 1.3% 1.2%

Carnac 0.8% 0.8% 1.2% 0.4% 0.0%

D2 0.3% 0.2% 0.4% 0.2% 0.0%

Diadora 2.1% 2.0% 1.9% 2.3% 1.5%

DMT 0.8% 0.5% 0.4% 0.9% 0.4%

Fizik 9.0% 8.8% 7.0% 11.5% 10.0%

Gaerne 1.0% 0.9% 1.0% 0.9% 0.8%

Giro 13.3% 13.8% 12.9% 14.9% 13.8%

Lake 4.9% 5.3% 4.5% 5.1% 4.6%

Louis Garneau 19.0% 19.4% 19.9% 20.0% 16.9%

Luck 0.1% 0.0% 0.0% 0.0% 0.0%

Lust 0.1% 0.1% 0.0% 0.2% 0.0%

Mavic 5.2% 4.8% 3.4% 7.0% 3.8%

Northwave 2.9% 2.5% 0.9% 5.1% 3.8%

Oakley 1.3% 1.2% 1.3% 0.9% 0.4%

Pearl Izumi 18.9% 19.9% 19.0% 18.6% 17.7%

Performance 0.7% 0.6% 0.9% 0.4% 0.4%

Rocket 7 0.4% 0.4% 0.3% 0.4% 1.2%

Scott 3.4% 3.0% 3.2% 3.4% 3.8%

Shimano 25.3% 24.8% 22.8% 27.5% 26.5%

Sidi 16.6% 16.6% 16.8% 15.4% 15.4%

Six Six One 0.2% 0.2% 0.0% 0.2% 0.0%

Specialized 19.4% 19.6% 18.7% 19.8% 21.2%

Time 0.4% 0.4% 0.4% 0.2% 0.8%

Vittoria 2.0% 2.0% 1.8% 1.5% 2.7%

Other 1.3% 1.2% 1.2% 1.1% 1.5%

38 2018 Triathlete Audience Study 2018 Triathlete Audience Study 39 40 2018 Triathlete Audience Study Rudy Project Sintryx with Smoke lens Rudyproject.com; $300; 6 frame colors, 9 lens options; prescription insert available THE DRAW: CRAZY ADJUSTABILITY Think of the Sintryx like Transformers—you can make them sit higher or lower on your face by bending + sunglasses the integrated nosepiece to your will, or squeeze your head for dear life (or not) by bending the middle By Erin Beresini of the temple grips. That adjustability made them fi t both our smaller- and larger-headed testers. The myriad cutouts in the frames and below the lenses improved airfl ow and reduced sweat-induced fogging (also adding to the Transformers look). Some might fi nd the thick frames distracting—especially in fi re red RUN gloss—and a bit heavy, but you can take comfort knowing that if you ever crash on them, they’re specially designed to break up without poking your eyes out.

Tifosi Davos Tifosioptics.com; $60-80; 4 frame colors; 5 lens options; customizable THE DRAW: LOW PRICE, GREAT VERSATILITY First things fi rst: These glasses aren’t for wallfl owers. They have a hint of retro styling to them that demands attention. Their wide-frame design gives a great fi eld of vision for both cycling and running, and the nose grips—which do a good job keeping the things on when faces get sweaty—are easily adjustable. The Davos comes in fi ve colors, and each frame comes with three lens colors to cover whatever conditions you face. We found the lenses easy to swap, but not super-high quality. Yet the versatility and performance you get from these glasses for just $60-80 is truly a killer deal.

Oakley EV Zero Stride with Prizm Road Lens Oakley.com; $163; 9 lens/frame combinations THE DRAW: UNOBSTRUCTED VIEW For triathletes, nothing beats a frameless lens. Drop your head to achieve peak aero on the bike, and enjoy an unobstructed view of the road ahead. Oakley says these specs are sized for a comfy fi t on small to medium faces, but even our big- faced tester loved them for their lightweight, barely-there feel, non-slip nose grip (even when coated with sweat while running), and crystal-clear view. The look is a modern take on the retro stylings of the original ‘80s Eyeshades, with a wider lens for a ski-goggley vibe, sans bulk. It’d take some daring to wear them casually, but for comfort, vision, and protection while training and racing, these Oakleys can’t be beat. (P.S. They don’t feel fl imsy, despite the no-frame design.)

Spy Whistler with Green Spectra lenses Spyoptic.com; $120; 4 frame colors, 7 lens options THE DRAW: POST-RACE PANACHE Call these active-lifestyle specs. They’re meant to make a style statement—no sporty, grippy bits on the nose or temples here. But the Whistlers have the nice and somewhat surprising ability to stay put well enough on an impromptu run or ride. Testers enjoyed the Spy-branded “mood-boosting Happy Lens,” featuring a tiny happy face on the upper left-hand side of the left lens and the strange ability to turn everything rosy (even though we tested a cool green lens) on the ugliest of overcast beach days. Stash them in your car for a post-workout stroll.

HOORALE METIO ROKA Vendée Roka.com; $170; 5 frame colors, 7 lens options; prescription friendly THE DRAW: RACE-TO-STREET STYLE AND PERFORMANCE ROKA rewrote the rules of performance sunglasses with its award-winning Phantom aviators that melded street fashion with high performance. The Vendées follow the Phantom’s lead. Super lightweight with nose and temple grippers that kept them from budging—even during an all-out running sprint—they’re comfortable, handle the rigors of our sport like champs, and have a classic California style that makes them transition easily from workout to afternoon on the town. They’re perfect for athletes looking to pare down their gear to the best-performing essentials. Bonus: The case is thoughtfully designed for maximum protection with a minimalist footprint—super simple to toss in a bag or purse.

TRIATHLETE.COM 63

RUN_Sunglasses_BG.indd 63 2/12/18 6:19 PM

APPAREL & EYEWEAR

2018 Triathlete Audience Study 41 APPAREL & EYEWEAR

1 How much did you spend on sports clothing/athletic apparel (not shoes) in the last 12 months? TOTAL US INDEX PRINT ONLINE E-NEWS

Purchased sports clothing / athletic apparel in last 12 months 98.8% 98.8% 98.7% 98.9% 98.9%

Did not purchase sports clothing / athletic 1.2% 1.2% 1.3% 1.1% 1.1% apparel in last 12 months

Base: Purchased sports clothing / athletic apparel in last 12 months Less than $100 5.8% 5.9% 4.7% 5.7% 9.1% $100–$199 13.3% 13.7% 12.4% 12.5% 17.0% $200–$299 15.9% 16.4% 14.5% 17.9% 18.1% $300–$399 15.0% 15.0% 15.8% 14.1% 14.8% $400–$499 12.0% 12.0% 11.1% 14.0% 9.3% $500 - $599 13.8% 13.9% 15.0% 14.2% 12.6% $600–$699 4.5% 4.5% 4.8% 4.2% 3.8% $700 - $799 3.2% 3.2% 3.2% 3.9% 2.5% $800 or $1,000 7.4% 7.1% 8.3% 6.3% 5.2% $1,000–$1,499 5.0% 4.7% 5.3% 4.0% 5.7% $1,500 or more 4.0% 3.6% 4.8% 3.2% 2.2% Mean amount spent $487 $476 $513 $468 $431 Median amount spent $399 $393 $416 $399 $340

2 If you are planning to buy a swimsuit in the next 12 months, which brand(s) are you considering? (Please check ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Planning to buy a swimsuit 60.2% 60.9% 60.9% 56.8% 59.7%

Not planning to buy a swimsuit 39.8% 39.1% 39.1% 43.2% 40.3%

Base: Planning to buy a swimsuit

Do not know what brand of swimsuit I am 16.9% 16.7% 15.2% 18.4% 18.3% considering

2XU 13.3% 12.4% 12.6% 15.8% 12.2%

Adidas 1.9% 1.8% 1.9% 1.9% 1.5%

Aqua Sphere 4.0% 3.4% 3.8% 3.2% 3.6%

Arena 7.8% 7.2% 7.7% 7.6% 7.4%

Asics 1.1% 1.0% 0.8% 1.3% 1.8%

Betty Designs 2.0% 2.2% 2.1% 1.7% 2.3%

Billabong 0.8% 0.8% 1.0% 0.6% 0.5%

Dolfin 5.4% 5.8% 5.7% 2.9% 7.4%

Hurley 1.0% 1.0% 1.1% 0.6% 1.3%

Huub 2.2% 1.3% 1.8% 3.6% 1.3%

Kiefer 1.0% 1.1% 1.3% 0.4% 1.8%

42 2018 Triathlete Audience Study TOTAL US INDEX PRINT ONLINE E-NEWS

Nike 8.3% 8.7% 7.9% 9.5% 7.4%

Oakley 1.2% 1.2% 1.1% 1.7% 0.8%

Speedo 41.2% 41.7% 40.5% 43.7% 41.1%

Sporti 5.1% 5.6% 5.5% 4.2% 5.8%

Sugoi 2.3% 2.3% 2.0% 1.9% 2.3%

TYR 48.3% 50.4% 50.3% 45.1% 48.7%

Under Armour 2.6% 2.8% 1.8% 4.0% 3.0%

Wattie Ink 4.3% 4.5% 3.6% 3.4% 6.1%

Other 12.0% 11.5% 12.0% 11.4% 12.2%

3 How much did you spend on athletic shoes in the last 12 months? TOTAL US INDEX PRINT ONLINE E-NEWS

Bought athletic shoes in last 12 months 96.5% 96.5% 96.9% 97.2% 95.0%

Did not buy athletic shoes 3.5% 3.5% 3.1% 2.8% 5.0% in last 12 months

Base: Bought athletic shoes in last 12 months

$1–$49 0.4% 0.4% 0.1% 0.8% 0.3%

$50–$74 1.2% 1.1% 0.5% 1.8% 2.0%

$75–$99 3.5% 3.4% 2.2% 4.2% 5.1%

$100–$149 14.4% 13.9% 11.6% 16.9% 17.4%

$150–$199 14.6% 14.6% 13.3% 15.8% 16.7%

$200–$299 24.2% 24.5% 26.0% 21.1% 24.4%

$300–$499 25.3% 25.9% 27.5% 24.9% 23.0%

$500 - $749 12.1% 12.4% 14.4% 11.0% 8.2%

$750–$999 2.6% 2.3% 2.5% 2.1% 2.0%

$1,000 or more 1.7% 1.5% 2.0% 1.4% 1.0%

Mean amount spent $324 $323 $346 $307 $287

Median amount spent $266 $267 $286 $250 $235

2018 Triathlete Audience Study 43 4 What brands of running shoes do you currently own (Please check ALL that apply.) If you are planning to buy running shoes within the next 12 months, what brand(s) are you considering? (Please check all that apply.)

TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Own running shoes 99.6% 99.6% 99.5% 99.9% 99.1%

Do not own running shoes 0.4% 0.4% 0.5% 0.1% 0.9%

Intend to buy running shoes 79.8% 81.0% 80.3% 79.3% 77.0%

Do not intend to buy running 20.2% 19.1% 19.7% 20.7% 23.0% shoes

Base: Own / Intend to buy

running shoes

Do not know what brand of running shoes I am 7.6% 7.6% 6.8% 7.6% 8.9% considering

361 USA 0.5% 0.5% 0.5% 0.6% 0.2% 0.5% 1.0% 0.5% 0.5% 0.6%

Adidas 9.9% 7.0% 9.5% 6.6% 7.9% 5.8% 11.3% 8.6% 10.6% 6.5%

Altra 10.9% 10.5% 11.9% 11.2% 10.6% 9.7% 11.1% 11.2% 10.9% 12.2%

Ampla 0.0% 0.1% 0.0% 0.1% 0.0% 0.0% 0.1% 0.1% 0.0% 0.2%

Arc’Teryx 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.3% 0.0% 0.0%

Avia 0.3% 0.1% 0.3% 0.1% 0.1% 0.1% 0.1% 0.0% 0.2% 0.2%

Asics 26.6% 21.2% 24.8% 20.0% 25.7% 20.1% 24.9% 21.3% 28.7% 23.8%

Brooks 30.2% 27.0% 31.5% 28.0% 30.7% 28.0% 29.5% 26.6% 31.4% 26.4%

Dynafit 0.1% 0.1% 0.1% 0.1% 0.2% 0.1% 0.0% 0.0% 0.0% 0.2%

Hoka One One 29.1% 30.4% 30.2% 30.8% 35.0% 34.1% 24.8% 29.0% 21.8% 22.4%

Inov-8 2.2% 2.0% 2.1% 1.9% 1.7% 1.8% 2.3% 2.5% 3.5% 2.2%

K-Swiss 1.3% 0.1% 1.2% 0.1% 1.7% 0.2% 0.6% 0.1% 1.2% 0.0%

La Sportiva 0.9% 0.4% 0.9% 0.4% 0.9% 0.3% 1.1% 0.3% 0.8% 0.8%

MBT 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%

Merrell 2.0% 1.2% 2.1% 1.3% 2.1% 1.3% 2.1% 1.2% 2.5% 1.6%

Mizuno 8.3% 6.7% 8.1% 6.3% 8.5% 7.1% 8.7% 6.9% 7.7% 6.1%

Columbia Montrail 0.2% 0.3% 0.2% 0.2% 0.3% 0.1% 0.2% 0.3% 0.2% 0.2%

Newton 8.7% 6.8% 8.9% 6.9% 9.7% 7.1% 7.8% 6.8% 9.4% 7.5%

Nike 19.6% 14.1% 19.5% 13.9% 18.2% 13.3% 20.7% 16.3% 21.5% 14.2%

New Balance 17.5% 14.5% 17.2% 14.5% 16.0% 14.2% 18.1% 15.1% 19.0% 13.4%

On Running 7.2% 8.9% 7.1% 8.5% 7.8% 8.5% 7.0% 9.4% 5.7% 8.5%

Puma 0.5% 0.4% 0.5% 0.4% 0.3% 0.3% 0.8% 0.4% 0.3% 0.6%

Reebok 1.8% 1.5% 1.9% 1.5% 1.9% 1.4% 1.5% 1.5% 1.4% 2.2%

Ryka 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.2%

Saucony 22.0% 20.0% 22.4% 20.1% 22.4% 18.9% 22.1% 21.5% 21.6% 21.5%

Scott 0.7% 0.5% 0.7% 0.5% 0.8% 0.6% 0.6% 0.5% 0.6% 0.2%

Skechers 2.5% 2.5% 2.3% 2.2% 2.6% 2.9% 2.2% 2.2% 2.8% 3.0%

Somnio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Salomon 4.5% 3.4% 4.0% 3.2% 4.3% 3.3% 3.9% 4.2% 4.9% 2.4%

44 2018 Triathlete Audience Study TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Salming 1.2% 1.3% 1.2% 1.3% 1.2% 1.3% 1.4% 1.8% 1.2% 0.8%

The North Face 0.3% 0.5% 0.3% 0.5% 0.3% 0.5% 0.2% 0.4% 0.3% 0.6%

Under Armour 2.1% 1.8% 2.2% 1.7% 2.5% 1.5% 2.1% 2.6% 1.8% 2.2%

Vasque 0.2% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.3% 0.0%

Vibram Five Fingers 2.0% 0.4% 1.9% 0.4% 1.6% 0.3% 1.9% 0.4% 2.8% 0.6%

Zoot 5.4% 3.9% 5.5% 3.8% 6.4% 4.2% 3.8% 2.3% 6.0% 4.1%

Other 2.5% 1.4% 2.6% 1.5% 2.5% 1.2% 1.9% 1.6% 3.7% 1.8%

6 Do you own a wetsuit? TOTAL US INDEX PRINT ONLINE E-NEWS

Yes 84.7% 84.7% 90.1% 79.5% 78.7%

No 15.3% 15.3% 10.0% 20.5% 21.3%

7 Where did you buy your most recently purchased wetsuit? TOTAL US INDEX PRINT ONLINE E-NEWS

Own a wetsuit 84.7% 84.7% 90.1% 79.5% 78.7%

Don’t own a wetsuit 15.3% 15.3% 10.0% 20.5% 21.3%

Base: Own a wetsuit

All3Sports.com 0.7% 0.8% 0.8% 0.8% 0.2%

Amazon 4.8% 5.0% 4.6% 5.6% 4.9%

Cycling specialty retailer 0.8% 0.8% 1.0% 0.5% 0.6%

Direct from manufacturer 31.2% 33.1% 33.3% 28.4% 30.5%

Ebay 2.9% 2.9% 2.9% 3.1% 2.3%

Friend 3.5% 3.3% 2.7% 4.3% 3.9%

General sporting goods store (i.e., Big 5, Dick’s, etc.) 1.3% 1.0% 0.8% 1.2% 1.9%

Local tri shop 13.8% 12.6% 14.3% 13.3% 13.4%

Online retailer 21.3% 21.3% 20.6% 21.6% 22.4%

Rent a wetsuit when I need one 0.2% 0.2% 0.2% 0.3% 0.0%

SwimOutlet.com 3.8% 4.1% 3.5% 4.1% 3.7%

The Pro’s Closet 0.0% 0.0% 0.0% 0.0% 0.0%

Triathlon specialty retailer 5.0% 4.5% 4.8% 5.2% 4.3%

TriSports.com 2.9% 3.1% 2.9% 3.7% 2.1%

Other 7.9% 7.4% 7.6% 7.9% 9.7%

2018 Triathlete Audience Study 45 8 What brand(s) of wetsuit do you currently own? (Please check ALL that apply.) If you are planning to buy a wetsuit in the next 12 months, what brand(s) are you considering? (Please check ALL that apply.)

TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Own wetsuit 84.7% 84.7% 90.1% 79.5% 78.7%

Do not own wetsuit 15.3% 15.3% 10.0% 20.5% 21.3%

Intend to buy wetsuit 16.9% 16.7% 15.5% 17.0% 16.3%

Do not intend to buy wetsuit 83.1% 83.3% 84.5% 83.0% 83.7%

Base: Own / Intend to buy wetsuit

Do not know what brand of 24.2% 24.8% 21.3% 27.4% 27.8% wetsuit I am considering

2XU 9.1% 17.8% 8.8% 16.3% 8.0% 16.1% 8.8% 16.6% 10.5% 18.5%

Aqua Sphere 2.9% 4.5% 2.6% 4.1% 3.3% 3.5% 2.2% 5.1% 3.3% 2.8%

Blue Seventy 15.4% 25.2% 15.4% 25.5% 17.1% 26.5% 15.2% 23.6% 13.2% 22.2%

DeSoto 1.8% 3.0% 2.1% 3.4% 2.1% 2.2% 1.6% 3.2% 1.7% 2.8%

Huub 2.8% 9.2% 2.2% 7.0% 3.1% 8.3% 3.5% 8.9% 1.9% 8.3%

Neosport 1.2% 0.8% 1.3% 0.8% 1.5% 0.9% 0.7% 0.0% 1.4% 1.9%

Orca 11.6% 14.8% 10.6% 12.6% 11.6% 10.0% 11.7% 17.2% 11.7% 18.5%

Profile Design 1.8% 1.1% 1.9% 1.2% 2.1% 0.9% 1.6% 0.0% 1.6% 1.9%

Quintana Roo 3.3% 2.6% 3.6% 2.7% 4.3% 3.5% 1.8% 3.8% 3.1% 1.9%

Rocket Science Sports 0.3% 0.5% 0.4% 0.3% 0.5% 0.4% 0.4% 0.0% 0.4% 0.0%

Roka 20.1% 44.7% 21.3% 46.2% 23.5% 44.8% 17.0% 43.3% 16.9% 36.1%

Speedo 0.6% 4.1% 0.4% 3.2% 0.2% 3.5% 0.7% 3.2% 0.8% 6.5%

TYR 8.8% 21.2% 9.4% 20.5% 9.0% 21.3% 8.2% 21.0% 8.5% 22.2%

XTERRA 31.4% 21.4% 34.2% 23.8% 31.4% 23.5% 29.9% 17.8% 33.4% 25.9%

Zone 3 2.3% 6.2% 1.3% 4.2% 1.4% 4.8% 2.9% 7.0% 2.5% 6.5%

Zoot 8.8% 11.7% 9.0% 11.4% 10.3% 13.5% 7.9% 11.5% 6.6% 10.2%

Other 6.1% 2.3% 5.3% 2.0% 5.5% 2.6% 6.1% 1.9% 7.0% 2.8%

46 2018 Triathlete Audience Study EYEWEAR

1 Which brand(s) of eyewear do you currently own? (Please check ALL that apply.) If you are planning to buy eyewear within the next 12 months, what brand(s) are you considering? (Please check all that apply.)

TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Own eyewear 89.1% 89.6% 91.0% 87.5% 88.1%

Do not own eyewear 10.9% 10.4% 9.0% 12.5% 11.9%

Intend to buy eyewear 23.9% 24.1% 23.9% 23.8% 24.4%

Do not intend to buy eyewear 76.2% 76.0% 76.2% 76.2% 75.6%

Base: Own / Intend to buy eyewear

Do not know what brand of 28.0% 28.5% 26.5% 26.5% 35.6% eyewear I am considering

Adidas 1.2% 1.1% 0.8% 0.8% 0.8% 1.7% 1.1% 0.4% 2.1% 0.6%

Bolle 3.6% 3.6% 3.6% 3.2% 3.9% 2.0% 3.1% 5.3% 3.7% 5.6%

Dual 0.8% 1.0% 0.9% 1.1% 1.4% 1.4% 0.4% 0.9% 0.9% 0.0%

Goodr 5.0% 5.8% 5.5% 6.4% 4.5% 4.0% 4.8% 5.8% 5.4% 8.8%

Julbo 0.9% 0.9% 1.0% 0.8% 0.7% 0.6% 1.0% 0.9% 1.6% 1.9%

Maui Jim 5.5% 3.7% 5.8% 3.8% 6.0% 4.3% 5.3% 2.2% 5.1% 3.8%

Native 1.9% 1.3% 2.1% 1.4% 1.8% 1.4% 1.9% 0.9% 2.6% 1.9%

Nike 3.7% 3.5% 3.7% 3.4% 3.6% 3.5% 3.5% 4.0% 4.7% 5.0%

Oakley 44.3% 40.2% 43.1% 38.6% 44.3% 40.3% 46.0% 39.8% 39.5% 41.3%

Optic Nerve 1.5% 1.1% 1.7% 1.2% 1.8% 1.4% 1.4% 0.9% 1.1% 0.6%

Pepper’s 0.3% 0.2% 0.4% 0.2% 0.1% 0.6% 1.0% 0.0% 0.4% 0.0%

POC 0.6% 2.8% 0.4% 2.5% 0.5% 3.2% 0.9% 3.1% 0.7% 3.1%

Ray-Ban 8.9% 6.5% 8.9% 6.6% 7.3% 4.3% 10.4% 7.1% 9.8% 9.4%

Roka 8.8% 19.7% 9.1% 20.3% 9.5% 21.3% 8.2% 20.4% 7.0% 11.9%

Rudy Project 18.2% 20.2% 18.9% 20.7% 21.6% 20.7% 15.1% 20.4% 15.6% 18.8%

Ryders 1.2% 0.7% 0.8% 0.7% 0.8% 0.6% 1.4% 0.9% 1.4% 0.6%

Smith 9.5% 8.8% 10.0% 9.0% 9.5% 6.6% 8.8% 11.1% 10.4% 8.8%

SPY 1.4% 1.3% 1.4% 1.3% 0.8% 0.9% 1.4% 1.8% 1.8% 1.3%

Suncloud 0.9% 0.9% 1.0% 0.8% 0.8% 0.9% 0.9% 0.4% 1.6% 0.6%

Sunski 0.2% 0.3% 0.2% 0.2% 0.2% 0.3% 0.4% 0.4% 0.4% 0.0%

Tifosi 19.9% 11.8% 21.6% 12.5% 20.9% 13.8% 19.4% 10.2% 21.1% 14.4%

Under Armour 1.4% 1.0% 1.4% 1.1% 1.0% 1.2% 2.1% 0.9% 1.1% 0.6%

Zeal Optics 0.7% 0.2% 0.8% 0.2% 0.5% 0.0% 1.0% 0.4% 0.7% 0.0%

Other 17.0% 5.8% 16.8% 5.8% 16.1% 4.0% 16.1% 6.6% 20.4% 6.3%

2018 Triathlete Audience Study 47 3 If you are planning to buy swim goggles within the next 12 months, what brand(s) are you considering? (Please check ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Planning to buy swim goggles 69.2% 69.2% 71.7% 65.8% 66.0%

Not planning to buy swim goggles 30.8% 30.8% 28.3% 34.2% 34.0%

Base: Planning to buy swim goggles

Do not know what brand of swim goggles 12.8% 13.2% 11.7% 14.3% 13.9% I am considering

Adidas 0.5% 0.5% 0.3% 0.7% 0.7%

Aqua Sphere 24.7% 24.3% 28.5% 23.5% 18.7%

Arena 2.5% 1.5% 2.4% 3.1% 1.8%

Barracuda 1.5% 1.5% 1.4% 1.3% 1.8%

Blueseventy 4.3% 4.3% 4.8% 3.9% 3.9%

Dolfin 0.4% 0.5% 0.3% 0.3% 0.2%

Finis 0.9% 0.8% 0.8% 1.1% 0.5%

FINIS 1.1% 1.1% 1.2% 1.0% 1.6%

Huub 1.3% 1.1% 1.6% 1.8% 0.5%

Michael Phelps (MPS) 2.7% 2.7% 2.6% 3.4% 1.8%

Nike 1.4% 1.6% 1.6% 1.3% 1.8%

Orca 1.9% 1.9% 2.2% 1.5% 2.1%

ROKA 25.5% 26.7% 25.9% 25.0% 22.6%

Speedo 29.3% 29.0% 25.1% 35.1% 32.1%

TYR 32.9% 34.7% 33.9% 32.3% 31.6%

Zoggs 5.6% 3.8% 5.4% 4.4% 4.4%

Zone 3 2.3% 2.0% 2.2% 2.0% 2.1%

Other 3.4% 3.3% 3.5% 2.3% 4.6%

4 If you require prescription eyewear, how do you wear them during workouts and races? (Please check ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Require prescription eyewear 41.3% 42.8% 42.6% 41.4% 42.3%

Don’t require prescription eyewear 58.7% 57.2% 57.4% 58.6% 57.7%

Base: Require prescription eyewear

I got LASIK 16.7% 16.8% 17.0% 13.1% 17.8%

I wear contacts and non-prescription 55.9% 56.9% 51.9% 62.7% 58.7% sunglasses

I wear sports bifocals 4.9% 4.8% 5.8% 2.6% 4.3%

I wear prescription eyewear under 3.6% 3.1% 3.6% 2.6% 4.7% sunglasses

I wear prescription goggles and 6.1% 5.8% 6.7% 7.3% 4.0% sunglasses

I wear prescription sunglasses 22.9% 22.6% 25.2% 17.8% 23.6%

Other 8.0% 7.9% 8.1% 7.6% 9.1%

48 2018 Triathlete Audience Study 2018 Triathlete Audience Study 49 —

50 2018 Triathlete Audience Study Epson Prosense 347 Epson.com; $395 THE DRAW: ULTRA-LONG BATTERY LIFE WITHOUT THE HIGH PRICE The Epson ProSense 347 is a mid-range multisport watch with an optical heart-rate sensor which easily tracks your heart rate, pace, and distance across swim/bike/run—no printer required. Interestingly enough, the ProSense 347 is actually just one of a series of units Epson o ers, and if you don’t need the 46-hour GPS-on battery life, you can save $100 and grab the 307, which o ers identical software/features at $249 instead—making it the least-expensive full-featured triathlon watch available. The one caveat: As of this writing, it doesn’t support cycling cadence sensors, — though it sounds like that may be in the works. Still, it’s defi nitely an option to consider if you’re looking for something a bit di erent, if a tad clunky.

Garmin Forerunner 935 Garmin.com; $500 THE DRAW: BEST ALL-AROUND TRIATHLETE WATCH When it comes to features and functions for triathletes, no watch is as deep as Apple Watch Series 3 Garmin’s Forerunner 935. The 935 Apple.com; from $330 continues to build upon past units like THE DRAW: PHONELESS WORKOUTS the 920XT and 910XT by adding in an While the Apple Watch has hardly been known as a triathlete’s optical heart-rate sensor, alongside watch, the new Series 3 variant (and updates to existing advanced training load and recovery models) has made it a viable option—especially if you want metrics from FirstBeat (a company that to break free of your phone. (Cellular capabilities are an option—you can get texts and make calls straight from your basically specializes in nothing but wrist, Inspector Gadget style, with your phone miles away). training-load metrics). The optical HR The Apple Watch is known for being the best all-around sensor inside the 935 is updated to record smartwatch there is, with superior wrist-based HR monitoring, every second, 24/7, providing you with and a fl otilla of apps and nuances not found on any other device. Its ability to capture our swim workouts—including data about more than just your workout. breaks—impressed us, though it’s di— cult to seamlessly And while some might see the Fenix 5 as string together s/b/r. In other words, it’d be tough to quickly top dog, the 935 doesn’t suŒ er from some capture a race, but it excels at individual sports. At the time of the same hardware sensor connectivity we wrote this review, the Watch didn’t integrate directly issues that the Fenix 5 does. However, it with popular fi tness platforms like Strava or TrainingPeaks. To export your Apple workout data to all your favorite sites, still retains all of the features of the Fenix you'll have to use a third party app. 5—giving you the best of both worlds.

TRIATHLETE.COM 65

RUN_Watches_BG.indd 65 2/12/18 5:22 PM FITNESS & TRAINING TECH

2018 Triathlete Audience Study 51 FITNESS & TRAINING TECH

1 What percentage of your workouts do you use technology like a GPS sports watch, smartwatch, power meter, heart-rate monitor, headphones, app on smartphone, etc.? TOTAL US INDEX PRINT ONLINE E-NEWS

Use technology on my workouts 97.6% 97.6% 97.7% 97.4% 97.2%

Never use technology on my workouts 2.5% 2.4% 2.3% 2.7% 2.8%

Base: Use technology on my workouts

1%–9% 1.5% 1.5% 1.6% 1.3% 1.9%

10%–19% 1.0% 1.0% 0.8% 0.9% 1.1%

20%–29% 1.8% 1.7% 2.0% 1.8% 2.0%

30%–39% 1.6% 1.6% 1.8% 1.0% 1.4%

40%–49% 1.3% 1.3% 1.3% 0.6% 1.4%

50%–59% 4.3% 4.4% 4.2% 4.9% 4.2%

60%–69% 2.1% 2.0% 2.2% 1.7% 2.7%

70%–79% 6.9% 6.9% 8.2% 6.1% 6.3%

80%–89% 10.1% 9.9% 8.8% 11.2% 11.8%

90%–99% 23.7% 24.1% 23.0% 23.9% 24.1%

100% 45.8% 45.6% 46.1% 46.7% 43.1%

Mean 87.3% 87.4% 87.0% 88.2% 86.4%

Median 98.2% 98.2% 98.3% 98.6% 97.1%

2 Which of the following fitness training technology products do you currently own? (Please select ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Own fitness training technology products 97.4% 97.4% 98.1% 96.7% 97.3%

Do not own fitness training technology 2.6% 2.6% 1.9% 3.3% 2.7% products

Base: Own fitness training technology products

Bike computer (no GPS) 20.6% 21.2% 22.0% 17.3% 22.7%

Bike computer (with GPS) 46.4% 46.1% 49.0% 45.5% 39.5%

Compression gear / apparel 59.1% 60.0% 61.0% 55.1% 60.0%

Cycling power meter 33.5% 33.7% 37.2% 31.2% 26.8%

Heads-up display or smart eyewear 0.9% 0.8% 1.0% 0.8% 0.2%

Heart-rate monitor 68.5% 68.3% 69.7% 67.2% 65.7%

Multisport watch (with GPS) 85.9% 85.6% 85.9% 85.6% 84.6%

Multisport watch (without GPS) 5.7% 6.0% 6.8% 5.1% 6.3%

Running power meter (e.g., Stryd, 4.6% 4.2% 5.0% 4.0% 2.4% RPM2, etc.)

Swimming tempo trainer 8.2% 8.1% 9.4% 6.6% 6.7%

Swimming watch (with lap counter) 18.6% 18.5% 20.8% 16.2% 15.7%

Other 1.8% 1.8% 1.2% 1.6% 3.0%

52 2018 Triathlete Audience Study 3 Do you intend to buy fitness training technology products in the next 12 months? TOTAL US INDEX PRINT ONLINE E-NEWS

Yes 37.1% 36.9% 36.5% 38.4% 36.7%

No 62.9% 63.1% 63.5% 61.6% 63.3%

4 Which of the following fitness training technology products do you intend to buy in the next 12 months? (Please select ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Intend to buy fitness training technology 37.1% 36.9% 36.5% 38.4% 36.7% products

Do not intend to buy fitness training 62.9% 63.1% 63.5% 61.6% 63.3% technology products

Base: Intend to buy fitness training technology products

Activity tracker (i.e., FitBit, etc.) 8.7% 9.2% 6.2% 8.7% 11.6%

Audio personal coach 1.2% 1.3% 2.0% 0.6% 1.7%

Cycling computer 29.0% 28.7% 25.8% 34.1% 26.2%

Cycling power meter 38.8% 38.0% 40.0% 39.9% 38.6%

GPS device 26.8% 27.8% 25.8% 31.2% 26.2%

Other non-GPS wearable fitness device 1.2% 1.2% 0.8% 1.5% 1.3% (i.e. FitBit, Fuelband, etc.)

Heart-rate monitor 18.1% 17.5% 14.5% 21.9% 19.7%

Running power meter 13.3% 12.7% 13.3% 13.4% 12.4%

Smartphone app for training 9.4% 9.6% 10.9% 7.3% 10.3%

Smartwatch 26.1% 26.5% 25.2% 22.7% 24.9%

Sports watch (no GPS) 2.4% 2.5% 3.2% 2.0% 3.0%

Other 4.7% 4.6% 4.0% 2.6% 5.2%

5 What brand(s) of cycling computer do you currently own? (Please check ALL that apply.) If you are planning to buy a cycling computer in the next 12 months, what brand(s) are you considering? (Please check ALL that apply.)

TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Own cycling computer 73.7% 73.5% 78.2% 71.6% 67.1%

Do not own cycling computer 26.3% 26.5% 21.8% 28.4% 32.9%

Intend to buy cycling 15.0% 14.8% 14.4% 18.0% 13.4% computer

Do not intend to buy cycling 85.0% 85.2% 85.6% 82.0% 86.6% computer

Base: Own / Intend to buy cycling computer

Do not know what brand of cycling computer I am 21.7% 22.6% 22.1% 20.1% 19.5% considering

2018 Triathlete Audience Study 53 TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Blackburn 1.2% 1.4% 1.3% 1.5% 1.4% 1.4% 1.1% 1.2% 1.4% 1.1%

Cateye 21.8% 7.4% 22.4% 7.9% 22.8% 7.5% 19.9% 5.9% 25.1% 10.3%

Ciclosport 0.2% 0.5% 0.2% 0.6% 0.2% 0.9% 0.5% 0.0% 0.2% 0.0%

CycleOps 3.4% 4.2% 3.8% 4.4% 4.1% 3.3% 2.3% 1.8% 3.0% 10.3%

Garmin 67.6% 67.5% 66.9% 67.0% 68.3% 70.0% 68.9% 66.9% 61.4% 67.8%

Knog 0.1% 0.3% 0.1% 0.2% 0.1% 0.0% 0.3% 1.2% 0.2% 0.0%

Lezyne 0.9% 1.9% 0.9% 2.1% 0.6% 0.9% 1.2% 1.8% 1.1% 3.4%

Magellan 0.2% 0.3% 0.2% 0.4% 0.3% 0.0% 0.2% 0.0% 0.0% 1.1%

Pioneer 0.6% 1.5% 0.6% 1.7% 0.2% 1.4% 0.8% 2.4% 1.6% 1.1%

Planet Bike 0.4% 0.3% 0.4% 0.4% 0.4% 0.9% 0.5% 0.0% 0.5% 0.0%

Polar 2.7% 4.1% 2.2% 3.3% 2.6% 3.8% 2.3% 3.0% 3.4% 4.6%

PRO 0.1% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%

Serfas 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Shimano 0.7% 1.5% 0.7% 1.1% 0.6% 0.9% 0.9% 1.2% 0.7% 2.3%

Sigma 2.2% 0.8% 2.1% 0.6% 2.4% 0.5% 2.0% 1.8% 2.3% 1.1%

Specialized 1.9% 1.5% 2.0% 1.5% 2.1% 1.4% 1.7% 1.2% 1.8% 3.4%

SRM 0.2% 1.0% 0.3% 1.1% 0.5% 0.9% 0.2% 0.6% 0.0% 0.0%

Stages 0.4% 0.8% 0.4% 0.6% 0.4% 1.4% 0.2% 0.6% 0.2% 0.0%

Tacx 0.4% 0.5% 0.2% 0.2% 0.4% 0.5% 0.5% 0.6% 0.5% 0.0%

Topeak 0.3% 0.0% 0.3% 0.0% 0.4% 0.0% 0.3% 0.0% 0.2% 0.0%

Trek 1.4% 1.0% 1.5% 1.0% 1.4% 0.9% 1.1% 0.0% 1.4% 4.6%

VETTA 0.3% 0.3% 0.4% 0.4% 0.2% 0.9% 0.0% 0.0% 0.9% 0.0%

Wahoo 7.5% 21.7% 7.9% 21.5% 7.9% 19.7% 7.6% 21.9% 7.1% 24.1%

Other 3.7% 0.7% 3.8% 0.6% 3.4% 0.5% 2.6% 0.0% 7.1% 2.3%

6 Which brand(s) of cycling power meter do you own? (Please check ALL that apply.) If you are planning to buy a cycling power meter, which brand(s) are you considering? (Please check ALL that apply.) TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend Own cycling power meter 36.0% 36.1% 40.3% 33.9% 28.3%

Do not own cycling power 64.0% 63.9% 59.7% 66.1% 71.7% meter Intend to buy cycling power 19.8% 19.3% 19.8% 20.3% 18.5% meter

Do not intend to buy cycling 80.3% 80.7% 80.3% 79.7% 81.6% power meter Base: Own / Intend to buy

cycling power meter Do not know what brand of cycling power meter I am 35.2% 36.2% 33.9% 34.0% 44.3% considering 4iii 1.7% 6.6% 1.6% 5.7% 1.4% 4.8% 1.9% 9.4% 2.2% 4.9% Assioma 1.5% 5.2% 1.2% 4.7% 0.7% 6.2% 2.2% 4.7% 0.5% 4.1%

54 2018 Triathlete Audience Study TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend Easton 0.1% 0.1% 0.1% 0.1% 0.0% 0.3% 0.0% 0.0% 0.0% 0.0% FSA 0.3% 2.1% 0.3% 2.1% 0.5% 0.7% 0.0% 2.6% 0.0% 1.6% Garmin 33.2% 43.2% 32.4% 42.8% 34.9% 48.6% 30.4% 39.8% 29.7% 35.2% Pioneer 4.2% 8.6% 4.3% 8.5% 3.6% 8.9% 5.4% 10.5% 5.9% 5.7% Polar/Look 0.6% 1.4% 0.5% 1.2% 0.7% 1.4% 0.0% 1.6% 0.0% 0.8% Power2max 3.7% 3.1% 3.4% 2.8% 3.3% 3.1% 4.2% 3.7% 2.7% 1.6% PowerPod 1.4% 1.7% 1.4% 1.6% 1.4% 1.4% 2.2% 2.1% 1.1% 1.6% Powertap 26.0% 24.4% 27.1% 25.0% 26.9% 26.4% 25.3% 26.2% 26.5% 19.7% Rotor 1.7% 4.1% 1.5% 4.0% 1.2% 2.4% 1.6% 6.8% 2.2% 3.3% Saris 1.7% 1.3% 1.8% 1.5% 1.4% 1.0% 1.6% 0.5% 2.2% 0.0% Shimano 1.5% 7.0% 1.4% 6.9% 1.5% 5.8% 1.0% 5.8% 2.2% 5.7% Sram Quarq 16.2% 9.9% 16.7% 10.0% 16.6% 10.3% 15.4% 8.4% 14.1% 7.4% SRM 1.6% 2.6% 1.5% 2.4% 1.9% 1.7% 1.6% 3.1% 1.1% 3.3% Stages 14.8% 15.2% 14.9% 15.9% 12.7% 11.6% 17.0% 17.8% 20.5% 13.1% Verv 0.1% 0.0% 0.2% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% WattTeam 0.9% 3.2% 0.8% 3.1% 0.3% 3.1% 1.6% 3.7% 1.6% 4.1% Other 3.4% 1.5% 3.2% 1.6% 3.1% 2.1% 3.2% 1.6% 3.2% 0.8%

7 Do you intend to buy fitness equipment in the next 12 months? TOTAL US INDEX PRINT ONLINE E-NEWS

Yes 34.9% 35.2% 33.7% 36.0% 36.5%

No 65.1% 64.8% 66.3% 64.0% 63.5%

8 Which of the following fitness equipment do you intend to buy in the next 12 months? (Please select all that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Plan to buy fitness equipment 34.9% 35.2% 33.7% 36.0% 36.5% in next 12 months

Do not plan to buy fitness equipment 65.1% 64.8% 66.3% 64.0% 63.5% in next 12 months

Base: Plan to buy fitness equipment in next 12 months Elliptical machine 2.4% 2.6% 2.9% 0.7% 3.4% Endless pool 3.2% 3.1% 3.6% 3.6% 1.0% Resistance bands / TRX 37.7% 37.8% 32.3% 45.0% 39.1%

Stationary bicycle / Spin bike / Resistance 23.1% 23.1% 25.0% 23.7% 21.3% trainer, Smart trainer

Strength (workout bench) / Weight lifting 39.6% 39.8% 37.1% 36.3% 46.4% equipment

Treadmill 20.6% 20.4% 21.8% 23.7% 15.9% Yoga mat / blocks 29.8% 29.6% 26.9% 31.7% 30.4% Other 9.0% 9.2% 10.9% 7.6% 9.2%

2018 Triathlete Audience Study 55 AUDIO

1 Do you listen to audio when you run (i.e., music, podcasts, audio books, etc.)? TOTAL US INDEX PRINT ONLINE E-NEWS

Yes 59.5% 60.2% 59.4% 58.2% 57.1%

No 40.5% 39.8% 40.6% 41.9% 42.9%

2 Which brand(s) of headphones do you currently own? (Please check ALL that apply.) If you are planning to buy headphones within the next 12 months, what brand(s) are you considering? (Please check all that apply.)

TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Own headphones 81.2% 82.3% 80.3% 81.3% 81.9%

Do not own headphones 18.8% 17.7% 19.7% 18.7% 18.1%

Intend to buy headphones 16.0% 16.3% 15.8% 16.0% 15.3%

Do not intend to buy head- 84.0% 83.7% 84.2% 84.0% 84.8% phones

Base: Own / Intend to buy

headphones

Do not know what brand of 41.1% 41.9% 40.0% 45.9% 48.0% headphones I am considering

AfterShokz 5.0% 12.6% 5.3% 13.1% 5.4% 10.0% 4.0% 12.2% 5.3% 13.3%

Apple 33.8% 15.2% 33.5% 15.2% 32.8% 12.2% 35.8% 16.9% 34.3% 14.3%

Beats 11.6% 15.0% 11.9% 15.0% 12.7% 17.4% 11.6% 12.2% 9.3% 13.3%

Bose 15.3% 18.9% 15.1% 17.3% 16.3% 20.4% 14.4% 16.2% 14.4% 18.4%

Jabra 4.3% 7.8% 4.2% 6.4% 4.2% 7.4% 4.2% 10.1% 3.6% 6.1%

Jaybird 13.9% 20.7% 14.5% 21.9% 14.9% 22.6% 13.8% 15.5% 11.6% 22.4%

JBL 5.4% 7.0% 4.9% 5.8% 4.8% 7.8% 5.2% 5.4% 6.3% 10.2%

Sony 9.4% 6.0% 9.0% 4.9% 8.4% 7.8% 10.0% 5.4% 10.2% 5.1%

Yurbuds 12.0% 9.1% 12.6% 9.4% 13.2% 10.4% 9.7% 11.5% 11.0% 11.2%

Other 18.3% 5.0% 18.6% 4.9% 16.6% 4.3% 19.3% 4.1% 21.2% 7.1%

56 2018 Triathlete Audience Study SPORTS WATCHES

1 Which brands of sports watch do you currently own? (Please check ALL that apply.) If you are planning to buy a sports watch within the next 12 months, what brand(s) are you considering? (Please check all that apply.)

TOTAL US PRINT ONLINE E-NEWS

Own Intend Own Intend Own Intend Own Intend Own Intend

Own sports watch 95.4% 95.3% 96.6% 94.2% 94.3%

Do not own sports watch 4.6% 4.7% 3.4% 5.8% 5.7%

Intend to buy sports watch 17.1% 17.2% 17.0% 16.9% 18.3%

Do not intend to buy 82.9% 82.8% 83.0% 83.1% 81.7% headphones

Base: Own / Intend to buy sports watch

Do not know what brand of 7.6% 7.9% 6.1% 8.8% 13.1% sports watch I am considering

Apple 8.7% 17.6% 9.3% 18.7% 8.9% 19.1% 8.9% 15.1% 8.1% 18.0%

Casio 1.8% 0.3% 1.7% 0.3% 1.9% 0.8% 1.5% 0.0% 1.6% 0.0%

Coros 0.1% 0.6% 0.1% 0.5% 0.2% 0.4% 0.0% 0.6% 0.0% 0.8%

Epson 0.1% 0.0% 0.1% 0.0% 0.1% 0.0% 0.2% 0.0% 0.2% 0.0%

Fitbit 4.3% 5.2% 4.5% 5.3% 4.7% 6.1% 4.1% 5.7% 3.9% 3.3%

Garmin 81.0% 74.7% 81.1% 73.9% 81.9% 74.8% 81.6% 77.4% 77.2% 69.7%

Lezyne 0.1% 0.1% 0.1% 0.0% 0.1% 0.4% 0.0% 0.0% 0.0% 0.0%

Luminox 0.1% 0.0% 0.1% 0.0% 0.1% 0.0% 0.1% 0.0% 0.2% 0.0%

Magellan 0.1% 0.1% 0.1% 0.2% 0.1% 0.4% 0.1% 0.0% 0.2% 0.0%

Milestone Pod 0.3% 0.0% 0.3% 0.0% 0.1% 0.0% 0.3% 0.0% 0.3% 0.0%

Misfit 0.1% 0.3% 0.2% 0.3% 0.1% 0.8% 0.0% 0.0% 0.3% 0.0%

New Balance 0.1% 0.0% 0.1% 0.0% 0.1% 0.0% 0.1% 0.0% 0.3% 0.0%

Polar 4.5% 12.5% 3.8% 11.8% 4.6% 10.6% 4.4% 14.5% 4.4% 10.7%

Rolex 0.4% 0.1% 0.4% 0.2% 0.6% 0.4% 0.2% 0.0% 0.3% 0.0%

Sigma 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%

Soleus 0.3% 0.4% 0.3% 0.5% 0.4% 0.8% 0.1% 0.6% 0.7% 0.0%

Suunto 3.6% 10.6% 3.2% 10.0% 3.2% 8.9% 3.7% 12.6% 4.1% 9.8%

Tag Heuer 0.5% 0.0% 0.5% 0.0% 0.5% 0.0% 0.3% 0.0% 0.5% 0.0%

Timex IRONMAN 13.3% 7.6% 14.2% 8.2% 15.2% 10.6% 11.6% 6.3% 15.8% 6.6%

TomTom 2.3% 1.8% 2.2% 1.8% 1.7% 1.2% 2.6% 1.9% 2.8% 4.1%

Other 1.2% 1.3% 1.1% 1.3% 1.0% 0.8% 0.9% 1.9% 1.8% 1.6%

2018 Triathlete Audience Study 57 58 2018 Triathlete Audience Study SHOPPING

2018 Triathlete Audience Study 59 SHOPPING

1 How much did you spend on triathlon-related purchases combined in the past 12 months? (Please consider all equipment, accessories, and other bike-related purchases such as bikes, wheels, tools, shoes, bike clothing, helmets, nutritional supplements, race entry fees, coaching services, training software, heart-rate monitors, etc.)

TOTAL US INDEX PRINT ONLINE E-NEWS

Bought triathlon-related items 96.9% 96.8% 98.3% 96.9% 94.5%

Did not buy triathlon-related items 3.1% 3.2% 1.7% 3.1% 5.5%

Base: Bought triathlon-related items

Less than $1,000 26.6% 27.4% 23.4% 28.7% 37.6%

$1,000–$1,999 22.8% 22.8% 22.5% 22.2% 21.6%

$2,000–$2,999 15.7% 15.4% 17.3% 16.1% 13.3%

$3,000–$3,999 9.3% 9.4% 9.3% 8.3% 7.6%

$4,000–$4,999 6.1% 6.1% 6.6% 6.4% 4.0%

$5,000–$5,999 6.2% 6.2% 6.5% 6.1% 5.4%

$6,000–$6,999 2.4% 2.2% 2.8% 2.2% 1.8%

$7,000–$9,999 5.0% 4.9% 5.6% 5.3% 4.0%

$10,000–$14,999 3.9% 3.8% 4.1% 2.5% 3.2%

$15,000–$24,999 1.6% 1.5% 1.6% 1.6% 1.3%

$25,000 or more 0.5% 0.4% 0.3% 0.6% 0.2%

Mean amount spent $3,280 $3,206 $3,403 $3,139 $2,735

Median amount spent $2,141 $2,094 $2,287 $2,043 $1,709

60 2018 Triathlete Audience Study 2 From what retailers have you made a purchase in the past 12 months in-person or online? (Please check ALL that apply.) TOTAL US PRINT ONLINE E-NEWS

In In In In In Person Online Person Online Person Online Person Online Person Online

Amazon.com 0.0% 87.9% 0.0% 91.5% 0.0% 87.9% 0.0% 88.3% 0.0% 87.9%

Bike shop chain 49.2% 21.6% 51.0% 21.3% 53.5% 20.8% 46.8% 23.1% 44.9% 21.9% (i.e., Performance, etc.)

Bookstores 23.7% 18.6% 24.7% 18.6% 27.7% 20.0% 20.4% 15.2% 21.1% 17.6% (i.e., Barnes & Noble, etc.)

Brand specific store 30.1% 24.8% 30.2% 25.5% 30.9% 25.2% 31.6% 25.4% 28.0% 25.8% (i.e., Nike Store, etc.)

Department stores (i.e., 31.4% 10.8% 32.8% 11.5% 33.4% 10.2% 28.1% 10.2% 30.6% 12.1% Nordstrom, Macy’s, etc.)

General hardware (i.e., Home 47.4% 9.1% 50.4% 9.7% 49.0% 9.3% 43.5% 8.9% 49.0% 8.0% Depot, Ace, etc.)

General merchandise (i.e., 56.7% 16.4% 60.5% 17.7% 58.7% 15.5% 53.0% 15.5% 58.4% 18.9% Target, Walmart, CVS, etc.)

General sporting goods (i.e., Big 53.7% 14.8% 56.2% 15.2% 56.1% 15.4% 49.3% 13.3% 53.5% 14.8% 5, Dick’s Sporting Goods, etc.)

Local bike shop 83.6% 6.8% 84.4% 6.5% 85.7% 7.0% 81.1% 6.5% 80.8% 6.8%

Online footwear/apparel 0.0% 51.8% 0.0% 53.3% 0.0% 55.2% 0.0% 48.1% 0.0% 47.9% (i.e., Zappos, etc.)

Outdoors store (i.e., REI, etc.) 39.8% 23.6% 42.0% 25.1% 42.6% 24.2% 37.4% 21.3% 38.7% 23.1%

Running specialty retailer 54.6% 17.9% 56.7% 17.9% 57.9% 18.0% 50.7% 16.8% 51.5% 17.5% (i.e., Fleet Feet, etc.)

Small boutiques (i.e., clothing, 29.4% 4.8% 30.6% 5.0% 30.9% 5.0% 23.8% 3.6% 32.4% 4.4% gifts, chocolate, etc.)

Triathlon retailer 20.5% 37.9% 20.1% 38.5% 21.2% 43.5% 19.8% 31.9% 20.0% 29.0% (i.e., TriSports)

Walmart.com or Jet.com 0.0% 29.6% 0.0% 32.0% 0.0% 30.9% 0.0% 25.4% 0.0% 29.4%

Other 2.1% 2.1% 2.0% 2.0% 2.3% 2.3% 1.4% 1.4% 1.9% 1.9%

2018 Triathlete Audience Study 61 62 2018 Triathlete Audience Study NUTRITION

2018 Triathlete Audience Study 63 NUTRITION

1 What brand(s) of nutrition products do you primarily use in your training? (Please check ALL that apply.) TOTAL US INDEX PRINT ONLINE E-NEWS

Use sports nutrition products 95.1% 95.6% 96.2% 94.1% 94.0%

Don’t use sports nutrition products 4.9% 4.4% 3.8% 5.9% 6.0%

Base: Use sports nutrition products

Make my own portable sports nutrition 6.5% 6.5% 5.8% 6.7% 8.1% products

Amino Vital 0.4% 0.5% 0.4% 0.1% 0.2%

Balance Bar 2.7% 2.8% 2.5% 2.4% 3.0%

Body Well 0.0% 0.0% 0.0% 0.1% 0.0%

Bonk Breaker 7.7% 8.5% 9.8% 6.8% 6.8%

CarbBoom 1.1% 1.2% 1.4% 0.9% 1.3%

Carbo-Pro 4.4% 4.6% 5.5% 2.8% 3.8%

Champion Nutrition 0.2% 0.2% 0.2% 0.2% 0.3%

Clif Bar 47.3% 48.9% 46.5% 49.6% 49.6%

Cytomax 3.4% 3.6% 3.3% 2.8% 3.3%

Dedicated Athlete 0.1% 0.1% 0.1% 0.1% 0.0%

Detour 0.2% 0.2% 0.4% 0.1% 0.2%

EAS 3.6% 3.9% 4.1% 3.2% 3.3%

Enduro Bites 0.5% 0.4% 0.4% 0.7% 0.3%

First Endurance 4.8% 5.0% 5.8% 4.3% 4.0%

FRS 1.6% 1.7% 1.5% 1.3% 1.6%

Gatorade 39.6% 40.7% 40.3% 40.3% 40.9%

GU Energy 45.7% 47.2% 47.0% 46.2% 46.0%

Hammer Nutrition 22.7% 24.0% 25.9% 19.0% 23.2%

Herbalife 0.9% 0.8% 1.2% 0.6% 0.7%

Honey Stinger 28.3% 30.1% 30.3% 27.2% 30.0%

Infinit Nutrition 10.3% 11.1% 12.0% 8.3% 8.1%

Jelly Belly Sport 7.8% 8.5% 8.8% 6.2% 9.6%

Kashi Bar 3.5% 3.5% 3.2% 2.9% 4.4%

Lara Bar 9.5% 10.1% 9.9% 8.9% 11.0%

Luna Bar 6.2% 6.7% 6.2% 6.5% 7.4%

Maxim Sports Nutrition 0.2% 0.2% 0.2% 0.5% 0.0%

MET-Rx 2.1% 2.3% 2.6% 1.6% 1.3%

Now Energy 0.2% 0.2% 0.2% 0.1% 0.3%

Nuun 25.8% 27.0% 25.6% 26.9% 26.2%

Osmo Nutrition 1.8% 2.0% 2.0% 1.5% 2.0%

Pacific Health Labs 1.7% 1.8% 2.2% 1.3% 1.8%

64 2018 Triathlete Audience Study TOTAL US INDEX PRINT ONLINE E-NEWS

Picky Bars 7.3% 7.8% 9.3% 6.1% 5.6%

Power Bar 14.5% 13.4% 14.9% 14.8% 13.2%

PowerAde 7.6% 7.8% 7.6% 7.1% 8.2%

PR Bar 0.8% 0.8% 0.9% 0.8% 0.7%

Pro Bar 2.2% 2.3% 2.1% 2.2% 2.0%

ProMax 0.6% 0.6% 0.6% 0.7% 0.2%

Pure Fit 0.3% 0.3% 0.3% 0.3% 0.5%

Pure Protein 4.1% 4.3% 5.0% 2.9% 3.6%

SIS (Science in Sport) 14.3% 13.5% 12.2% 15.7% 14.8%

Skratch Labs 18.7% 19.8% 20.3% 18.4% 18.0%

Tailwind 8.5% 9.1% 9.6% 8.1% 6.1%

Untapped 0.7% 0.8% 0.6% 1.2% 0.3%

Zym 0.2% 0.2% 0.3% 0.1% 0.3%

Other 17.4% 16.4% 15.5% 17.6% 18.9%

2018 Triathlete Audience Study 65 66 2018 Triathlete Audience Study DEMOGRAPHICS

2018 Triathlete Audience Study 67 DEMOGRAPHICS

1 What is your primary country of residence? TOTAL US INDEX PRINT ONLINE E-NEWS

United States 89.5% 100.0% 95.0% 86.8% 88.5%

Canada 2.8% 0.0% 2.0% 2.8% 2.4%

Other international (Not U.S. or Canada) 7.7% 0.0% 3.0% 10.5% 9.1%

2 What state do you live in? TOTAL US INDEX PRINT ONLINE E-NEWS

Base: United States

AL Alabama 0.9% 0.9% 0.6% 1.5% 0.8%

AK Alaska 0.3% 0.3% 0.3% 0.2% 0.5%

AZ Arizona 2.4% 2.4% 2.3% 2.6% 1.8%

AR Arkansas 0.5% 0.5% 0.3% 0.4% 1.2%

CA California 11.3% 11.3% 10.2% 10.8% 12.2%

CO Colorado 3.6% 3.6% 3.8% 4.1% 2.5%

CT Connecticut 1.7% 1.7% 1.7% 1.1% 2.5%

DE Delaware 0.3% 0.3% 0.3% 0.4% 0.2%

DC District of Columbia 0.3% 0.3% 0.1% 0.5% 0.5%

FL Florida 6.4% 6.4% 6.6% 5.4% 6.9%

GA Georgia 2.4% 2.4% 2.4% 2.5% 2.7%

HI Hawaii 0.8% 0.8% 0.7% 0.5% 1.0%

ID Idaho 0.8% 0.8% 0.9% 0.9% 0.6%

IL Illinois 5.0% 5.0% 4.8% 5.4% 4.0%

IN Indiana 2.1% 2.1% 2.3% 3.0% 1.5%

IA Iowa 1.0% 1.0% 1.1% 1.1% 1.2%

KS Kansas 0.8% 0.8% 0.8% 1.0% 0.8%

KY Kentucky 0.8% 0.8% 1.0% 0.8% 0.3%

LA Louisiana 1.1% 1.1% 1.4% 0.8% 1.0%

ME Maine 0.5% 0.5% 0.7% 0.4% 0.3%

MD Maryland 2.0% 2.0% 2.1% 2.0% 1.5%

MA Massachusetts 2.9% 2.9% 2.7% 2.9% 2.4%

MI Michigan 3.1% 3.1% 3.3% 2.8% 3.0%

MN Minnesota 2.5% 2.5% 2.7% 2.8% 3.0%

MS Mississippi 0.3% 0.3% 0.2% 0.4% 0.2%

MO Missouri 1.7% 1.7% 1.8% 1.3% 1.8%

MT Montana 0.3% 0.3% 0.2% 0.5% 0.3%

NE Nebraska 0.7% 0.7% 1.0% 0.5% 0.5%

NV Nevada 0.9% 0.9% 1.6% 0.3% 0.3%

68 2018 Triathlete Audience Study TOTAL US INDEX PRINT ONLINE E-NEWS

NH New Hampshire 0.7% 0.7% 0.8% 1.0% 0.3%

NJ New Jersey 3.0% 3.0% 3.3% 2.7% 3.4%

NM New Mexico 0.6% 0.6% 0.5% 0.4% 0.9%

NY New York 5.7% 5.7% 5.7% 5.4% 5.5%

NC North Carolina 2.8% 2.8% 2.4% 2.5% 2.4%

ND North Dakota 0.1% 0.1% 0.3% 0.0% 0.0%

OH Ohio 3.2% 3.2% 2.9% 4.0% 3.4%

OK Oklahoma 0.7% 0.7% 0.8% 0.7% 0.6%

OR Oregon 2.0% 2.0% 1.7% 2.2% 2.4%

PA Pennsylvania 3.8% 3.8% 4.1% 3.2% 3.3%

RI Rhode Island 0.3% 0.3% 0.5% 0.1% 0.0%

SC South Carolina 1.3% 1.3% 1.2% 1.1% 1.8%

SD South Dakota 0.2% 0.2% 0.1% 0.1% 0.3%

TN Tennessee 1.9% 1.9% 1.7% 2.2% 1.6%

TX Texas 6.3% 6.3% 5.7% 6.7% 8.5%

UT Utah 1.4% 1.4% 1.3% 1.2% 1.8%

VT Vermont 0.3% 0.3% 0.1% 0.7% 0.2%

VA Virginia 3.4% 3.4% 3.2% 3.2% 3.6%

WA Washington 2.7% 2.7% 2.4% 2.8% 2.7%

WV West Virginia 0.3% 0.3% 0.2% 0.4% 0.2%

WI Wisconsin 2.7% 2.7% 3.2% 2.8% 1.9%

WY Wyoming 0.1% 0.1% 0.2% 0.0% 0.2%

3 If you live in Canada, please select your province/territory: TOTAL US INDEX PRINT ONLINE E-NEWS

Base: Canada

Alberta 17.5% 0.0% 18.2% 16.7% 16.7%

British Columbia 12.7% 0.0% 6.1% 16.7% 11.1%

Manitoba 3.2% 0.0% 3.0% 3.3% 5.6%

New Brunswick 1.6% 0.0% 3.0% 0.0% 0.0%

Newfoundland & Labrador 0.0% 0.0% 0.0% 0.0% 0.0%

Northwest Territories 0.0% 0.0% 0.0% 0.0% 0.0%

Nova Scotia 1.6% 0.0% 3.0% 0.0% 0.0%

Nunavut 0.0% 0.0% 0.0% 0.0% 0.0%

Ontario 47.6% 0.0% 51.5% 53.3% 44.4%

Prince Edward Island 0.0% 0.0% 0.0% 0.0% 0.0%

Quebec 14.3% 0.0% 12.1% 6.7% 22.2%

Saskatchewan 1.6% 0.0% 3.0% 3.3% 0.0%

Yukon 0.0% 0.0% 0.0% 0.0% 0.0%

2018 Triathlete Audience Study 69 4 If you live outside of the US or Canada, please select your country of residence: TOTAL US INDEX PRINT ONLINE E-NEWS

Base: International

AD–Andorra 0.0% 0.0% 0.0% 0.0% 0.0%

AE–United Arab Emirates 0.9% 0.0% 0.0% 0.9% 0.0%

AF–Afghanistan 0.0% 0.0% 0.0% 0.0% 0.0%

AG–Antigua and Barbuda 0.0% 0.0% 0.0% 0.0% 0.0%

AI–Anguilla 0.0% 0.0% 0.0% 0.0% 0.0%

AL–Albania 0.0% 0.0% 0.0% 0.0% 0.0%

AM–Armenia 0.0% 0.0% 0.0% 0.0% 0.0%

AO–Angola 0.0% 0.0% 0.0% 0.0% 0.0%

AQ–Antarctica 0.0% 0.0% 0.0% 0.0% 0.0%

AR–Argentina 1.2% 0.0% 0.0% 0.0% 0.0%

AS–American Samoa 0.0% 0.0% 0.0% 0.0% 0.0%

AT–Austria 0.3% 0.0% 2.0% 0.0% 0.0%

AU–Australia 14.0% 0.0% 24.5% 13.4% 10.1%

AW–Aruba 0.3% 0.0% 0.0% 0.0% 1.5%

AZ–Azerbaijan 0.0% 0.0% 0.0% 0.0% 0.0%

BA–Bosnia and Herzegovina 0.0% 0.0% 0.0% 0.0% 0.0%

BB–Barbados 0.3% 0.0% 0.0% 0.0% 0.0%

BD–Bangladesh 0.0% 0.0% 0.0% 0.0% 0.0%

BE–Belgium 3.2% 0.0% 6.1% 3.6% 1.5%

BF–Burkina Faso 0.0% 0.0% 0.0% 0.0% 0.0%

BG–Bulgaria 0.0% 0.0% 0.0% 0.0% 0.0%

BH–Bahrain 0.0% 0.0% 0.0% 0.0% 0.0%

BI–Burundi 0.0% 0.0% 0.0% 0.0% 0.0%

BJ–Benin 0.0% 0.0% 0.0% 0.0% 0.0%

BL–Saint Barthelemy 0.0% 0.0% 0.0% 0.0% 0.0%

BM–Bermuda 0.0% 0.0% 0.0% 0.0% 0.0%

BN–Brunei 0.0% 0.0% 0.0% 0.0% 0.0%

BO–Bolivia 0.0% 0.0% 0.0% 0.0% 0.0%

BR–Brazil 2.6% 0.0% 2.0% 2.7% 2.9%

BS–Bahamas, The 0.0% 0.0% 0.0% 0.0% 0.0%

BT–Bhutan 0.0% 0.0% 0.0% 0.0% 0.0%

BV–Bouvet Island 0.0% 0.0% 0.0% 0.0% 0.0%

BW–Botswana 0.0% 0.0% 0.0% 0.0% 0.0%

BY–Belarus 0.0% 0.0% 0.0% 0.0% 0.0%

BZ–Belize 0.0% 0.0% 0.0% 0.0% 0.0%

CC–Cocos (Keeling) Islands 0.0% 0.0% 0.0% 0.0% 0.0%

CD–Congo, Democratic Republic of the 0.0% 0.0% 0.0% 0.0% 0.0%

CF–Central African Republic 0.0% 0.0% 0.0% 0.0% 0.0%

CG–Congo, Republic of the 0.0% 0.0% 0.0% 0.0% 0.0%

70 2018 Triathlete Audience Study TOTAL US INDEX PRINT ONLINE E-NEWS

CH–Switzerland 2.3% 0.0% 2.0% 1.8% 1.5%

CI–Cote d’Ivoire 0.0% 0.0% 0.0% 0.0% 0.0%

CK–Cook Islands 0.0% 0.0% 0.0% 0.0% 0.0%

CL–Chile 1.2% 0.0% 2.0% 0.9% 1.5%

CM–Cameroon 0.0% 0.0% 0.0% 0.0% 0.0%

CN–China 0.3% 0.0% 0.0% 0.9% 0.0%

CO–Colombia 0.9% 0.0% 0.0% 1.8% 0.0%

CR–Costa Rica 0.6% 0.0% 0.0% 0.9% 1.5%

CU–Cuba 0.0% 0.0% 0.0% 0.0% 0.0%

CV–Cape Verde 0.0% 0.0% 0.0% 0.0% 0.0%

CW–Curacao 0.3% 0.0% 0.0% 0.9% 0.0%

CX–Christmas Island 0.0% 0.0% 0.0% 0.0% 0.0%

CY–Cyprus 0.3% 0.0% 0.0% 0.9% 0.0%

CZ–Czech Republic 1.2% 0.0% 0.0% 3.6% 0.0%

DE–Germany 2.9% 0.0% 4.1% 2.7% 2.9%

DJ–Djibouti 0.0% 0.0% 0.0% 0.0% 0.0%

DK–Denmark 1.8% 0.0% 6.1% 0.9% 0.0%

DM–Dominica 0.0% 0.0% 0.0% 0.0% 0.0%

DO–Dominican Republic 0.6% 0.0% 0.0% 0.9% 1.5%

DZ–Algeria 0.0% 0.0% 0.0% 0.0% 0.0%

EC–Ecuador 1.5% 0.0% 0.0% 0.9% 4.4%

EE–Estonia 0.0% 0.0% 0.0% 0.0% 0.0%

EG–Egypt 0.3% 0.0% 0.0% 0.9% 0.0%

EH–Western Sahara 0.0% 0.0% 0.0% 0.0% 0.0%

ER–Eritrea 0.0% 0.0% 0.0% 0.0% 0.0%

ES–Spain 1.5% 0.0% 0.0% 0.9% 1.5%

ET–Ethiopia 0.0% 0.0% 0.0% 0.0% 0.0%

FI–Finland 0.3% 0.0% 0.0% 0.0% 0.0%

FJ–Fiji 0.0% 0.0% 0.0% 0.0% 0.0%

FK–Falkland Islands (Islas Malvinas) 0.0% 0.0% 0.0% 0.0% 0.0%

FM–Micronesia, Federated States of 0.0% 0.0% 0.0% 0.0% 0.0%

FO–Faroe Islands 0.0% 0.0% 0.0% 0.0% 0.0%

FR–France 1.8% 0.0% 2.0% 2.7% 1.5%

FX–France, Metropolitan 0.3% 0.0% 0.0% 0.0% 0.0%

GA–Gabon 0.0% 0.0% 0.0% 0.0% 0.0%

GB–United Kingdom 15.5% 0.0% 10.2% 19.6% 13.0%

GD–Grenada 0.0% 0.0% 0.0% 0.0% 0.0%

GE–Georgia 0.0% 0.0% 0.0% 0.0% 0.0%

GF–French Guiana 0.0% 0.0% 0.0% 0.0% 0.0%

GG–Guernsey 0.3% 0.0% 0.0% 0.0% 0.0%

GH–Ghana 0.0% 0.0% 0.0% 0.0% 0.0%

2018 Triathlete Audience Study 71 TOTAL US INDEX PRINT ONLINE E-NEWS

GI–Gibraltar 0.0% 0.0% 0.0% 0.0% 0.0%

GL–Greenland 0.0% 0.0% 0.0% 0.0% 0.0%

GM–Gambia, The 0.0% 0.0% 0.0% 0.0% 0.0%

GN–Guinea 0.0% 0.0% 0.0% 0.0% 0.0%

GP–Guadeloupe 0.0% 0.0% 0.0% 0.0% 0.0%

GQ–Equatorial Guinea 0.0% 0.0% 0.0% 0.0% 0.0%

GR–Greece 0.6% 0.0% 0.0% 1.8% 0.0%

GS–South Georgia and the Islands 0.0% 0.0% 0.0% 0.0% 0.0%

GT–Guatemala 0.0% 0.0% 0.0% 0.0% 0.0%

GU–Guam 0.3% 0.0% 0.0% 0.9% 0.0%

GW–Guinea-Bissau 0.0% 0.0% 0.0% 0.0% 0.0%

GY–Guyana 0.0% 0.0% 0.0% 0.0% 0.0%

HK–Hong Kong 0.3% 0.0% 0.0% 0.0% 0.0%

HM–Heard Island and McDonald Islands 0.0% 0.0% 0.0% 0.0% 0.0%

HN–Honduras 0.0% 0.0% 0.0% 0.0% 0.0%

HR–Croatia 0.3% 0.0% 0.0% 0.0% 1.5%

HT–Haiti 0.0% 0.0% 0.0% 0.0% 0.0%

HU–Hungary 0.0% 0.0% 0.0% 0.0% 0.0%

ID–Indonesia 0.0% 0.0% 0.0% 0.0% 0.0%

IE–Ireland 2.6% 0.0% 2.0% 1.8% 2.9%

IL–Israel 2.6% 0.0% 4.1% 2.7% 2.9%

IM–Isle of Man 0.0% 0.0% 0.0% 0.0% 0.0%

IN–India 0.6% 0.0% 0.0% 0.0% 1.5%

IO–British Indian Ocean Territory 0.0% 0.0% 0.0% 0.0% 0.0%

IQ–Iraq 0.0% 0.0% 0.0% 0.0% 0.0%

IR–Iran 0.0% 0.0% 0.0% 0.0% 0.0%

IS–Iceland 0.0% 0.0% 0.0% 0.0% 0.0%

IT–Italy 3.5% 0.0% 2.0% 3.6% 1.5%

JE–Jersey 0.0% 0.0% 0.0% 0.0% 0.0%

JM–Jamaica 0.0% 0.0% 0.0% 0.0% 0.0%

JO–Jordan 0.0% 0.0% 0.0% 0.0% 0.0%

JP–Japan 1.5% 0.0% 4.1% 0.9% 0.0%

KE–Kenya 0.0% 0.0% 0.0% 0.0% 0.0%

KG–Kyrgyzstan 0.0% 0.0% 0.0% 0.0% 0.0%

KH–Cambodia 0.0% 0.0% 0.0% 0.0% 0.0%

KI–Kiribati 0.0% 0.0% 0.0% 0.0% 0.0%

KM–Comoros 0.0% 0.0% 0.0% 0.0% 0.0%

KN–Saint Kitts and Nevis 0.0% 0.0% 0.0% 0.0% 0.0%

KP–Korea, North 0.0% 0.0% 0.0% 0.0% 0.0%

KR–Korea, South 0.6% 0.0% 0.0% 0.0% 1.5%

KW–Kuwait 0.0% 0.0% 0.0% 0.0% 0.0%

KY–Cayman Islands 0.0% 0.0% 0.0% 0.0% 0.0%

72 2018 Triathlete Audience Study TOTAL US INDEX PRINT ONLINE E-NEWS

KZ–Kazakhstan 0.0% 0.0% 0.0% 0.0% 0.0%

LA–Laos 0.0% 0.0% 0.0% 0.0% 0.0%

LB–Lebanon 0.0% 0.0% 0.0% 0.0% 0.0%

LC–Saint Lucia 0.0% 0.0% 0.0% 0.0% 0.0%

LI–Liechtenstein 0.0% 0.0% 0.0% 0.0% 0.0%

LK–Sri Lanka 0.0% 0.0% 0.0% 0.0% 0.0%

LR–Liberia 0.0% 0.0% 0.0% 0.0% 0.0%

LS–Lesotho 0.0% 0.0% 0.0% 0.0% 0.0%

LT–Lithuania 0.0% 0.0% 0.0% 0.0% 0.0%

LU–Luxembourg 0.3% 0.0% 0.0% 0.9% 0.0%

LV–Latvia 0.0% 0.0% 0.0% 0.0% 0.0%

LY–Libya 0.0% 0.0% 0.0% 0.0% 0.0%

MA–Morocco 0.3% 0.0% 0.0% 0.9% 0.0%

MC–Monaco 0.0% 0.0% 0.0% 0.0% 0.0%

MD–Moldova 0.0% 0.0% 0.0% 0.0% 0.0%

ME–Montenegro 0.0% 0.0% 0.0% 0.0% 0.0%

MF–Saint Martin 0.0% 0.0% 0.0% 0.0% 0.0%

MG–Madagascar 0.0% 0.0% 0.0% 0.0% 0.0%

MH–Marshall Islands 0.0% 0.0% 0.0% 0.0% 0.0%

MK–Macedonia 0.0% 0.0% 0.0% 0.0% 0.0%

ML–Mali 0.0% 0.0% 0.0% 0.0% 0.0%

MM–Burma 0.0% 0.0% 0.0% 0.0% 0.0%

MN–Mongolia 0.0% 0.0% 0.0% 0.0% 0.0%

MO–Macau 0.0% 0.0% 0.0% 0.0% 0.0%

MP–Northern Mariana Islands 0.3% 0.0% 2.0% 0.0% 0.0%

MQ–Martinique 0.0% 0.0% 0.0% 0.0% 0.0%

MR–Mauritania 0.0% 0.0% 0.0% 0.0% 0.0%

MS–Montserrat 0.0% 0.0% 0.0% 0.0% 0.0%

MT–Malta 0.0% 0.0% 0.0% 0.0% 0.0%

MU–Mauritius 0.0% 0.0% 0.0% 0.0% 0.0%

MV–Maldives 0.0% 0.0% 0.0% 0.0% 0.0%

MW–Malawi 0.0% 0.0% 0.0% 0.0% 0.0%

MX–Mexico 2.6% 0.0% 0.0% 4.5% 2.9%

MY–Malaysia 1.5% 0.0% 2.0% 0.0% 2.9%

MZ–Mozambique 0.0% 0.0% 0.0% 0.0% 0.0%

NA–Namibia 0.0% 0.0% 0.0% 0.0% 0.0%

NC–New Caledonia 0.0% 0.0% 0.0% 0.0% 0.0%

NE–Niger 0.0% 0.0% 0.0% 0.0% 0.0%

NF–Norfolk Island 0.0% 0.0% 0.0% 0.0% 0.0%

NG–Nigeria 0.0% 0.0% 0.0% 0.0% 0.0%

NI–Nicaragua 0.0% 0.0% 0.0% 0.0% 0.0%

NL–Netherlands 3.5% 0.0% 8.2% 3.6% 1.5%

2018 Triathlete Audience Study 73 TOTAL US INDEX PRINT ONLINE E-NEWS

NO–Norway 0.3% 0.0% 2.0% 0.0% 0.0%

NP–Nepal 0.0% 0.0% 0.0% 0.0% 0.0%

NR–Nauru 0.0% 0.0% 0.0% 0.0% 0.0%

NU–Niue 0.0% 0.0% 0.0% 0.0% 0.0%

NZ–New Zealand 4.4% 0.0% 2.0% 3.6% 5.8%

OM–Oman 0.0% 0.0% 0.0% 0.0% 0.0%

PA–Panama 0.0% 0.0% 0.0% 0.0% 0.0%

PE–Peru 0.3% 0.0% 0.0% 0.0% 0.0%

PF–French Polynesia 0.0% 0.0% 0.0% 0.0% 0.0%

PG–Papua New Guinea 0.0% 0.0% 0.0% 0.0% 0.0%

PH–Philippines 1.5% 0.0% 0.0% 0.9% 2.9%

PK–Pakistan 0.0% 0.0% 0.0% 0.0% 0.0%

PL–Poland 0.9% 0.0% 0.0% 0.0% 4.4%

PM–Saint Pierre and Miquelon 0.0% 0.0% 0.0% 0.0% 0.0%

PN–Pitcairn Islands 0.0% 0.0% 0.0% 0.0% 0.0%

PR–Puerto Rico 0.3% 0.0% 2.0% 0.0% 0.0%

PS–Gaza Strip 0.0% 0.0% 0.0% 0.0% 0.0%

PS–West Bank 0.0% 0.0% 0.0% 0.0% 0.0%

PT–Portugal 3.2% 0.0% 0.0% 2.7% 8.7%

PW–Palau 0.0% 0.0% 0.0% 0.0% 0.0%

PY–Paraguay 0.0% 0.0% 0.0% 0.0% 0.0%

QA–Qatar 0.3% 0.0% 0.0% 0.0% 0.0%

RE–Reunion 0.0% 0.0% 0.0% 0.0% 0.0%

RO–Romania 0.6% 0.0% 0.0% 0.9% 0.0%

RS–Serbia 0.0% 0.0% 0.0% 0.0% 0.0%

RU–Russia 0.3% 0.0% 0.0% 0.0% 1.5%

RW–Rwanda 0.0% 0.0% 0.0% 0.0% 0.0%

SA–Saudi Arabia 0.3% 0.0% 0.0% 0.9% 0.0%

SB–Solomon Islands 0.0% 0.0% 0.0% 0.0% 0.0%

SC–Seychelles 0.0% 0.0% 0.0% 0.0% 0.0%

SD–Sudan 0.0% 0.0% 0.0% 0.0% 0.0%

SE–Sweden 2.1% 0.0% 2.0% 2.7% 2.9%

SG–Singapore 0.9% 0.0% 2.0% 0.9% 1.5%

SH–Saint Helena, Ascension, and Tristan da Cunha 0.0% 0.0% 0.0% 0.0% 0.0%

SI–Slovenia 0.3% 0.0% 0.0% 0.0% 1.5%

SJ–Svalbard 0.0% 0.0% 0.0% 0.0% 0.0%

SK–Slovakia 0.6% 0.0% 0.0% 0.9% 1.5%

SL–Sierra Leone 0.0% 0.0% 0.0% 0.0% 0.0%

SM–San Marino 0.0% 0.0% 0.0% 0.0% 0.0%

SN–Senegal 0.0% 0.0% 0.0% 0.0% 0.0%

SO–Somalia 0.0% 0.0% 0.0% 0.0% 0.0%

SR–Suriname 0.0% 0.0% 0.0% 0.0% 0.0%

74 2018 Triathlete Audience Study TOTAL US INDEX PRINT ONLINE E-NEWS

SS–South Sudan 0.0% 0.0% 0.0% 0.0% 0.0%

ST–Sao Tome and Principe 0.0% 0.0% 0.0% 0.0% 0.0%

SV–El Salvador 0.0% 0.0% 0.0% 0.0% 0.0%

SX–Saint Maarten 0.0% 0.0% 0.0% 0.0% 0.0%

SY–Syria 0.0% 0.0% 0.0% 0.0% 0.0%

SZ–Swaziland 0.0% 0.0% 0.0% 0.0% 0.0%

TC–Turks and Caicos Islands 0.0% 0.0% 0.0% 0.0% 0.0%

TD–Chad 0.0% 0.0% 0.0% 0.0% 0.0%

TF–French Southern and Antarctic Lands 0.0% 0.0% 0.0% 0.0% 0.0%

TG–Togo 0.0% 0.0% 0.0% 0.0% 0.0%

TH–Thailand 0.3% 0.0% 0.0% 0.0% 0.0%

TJ–Tajikistan 0.0% 0.0% 0.0% 0.0% 0.0%

TK–Tokelau 0.0% 0.0% 0.0% 0.0% 0.0%

TL–Timor-Leste 0.0% 0.0% 0.0% 0.0% 0.0%

TM–Turkmenistan 0.0% 0.0% 0.0% 0.0% 0.0%

TN–Tunisia 0.0% 0.0% 0.0% 0.0% 0.0%

TO–Tonga 0.0% 0.0% 0.0% 0.0% 0.0%

TR–Turkey 0.6% 0.0% 0.0% 0.0% 1.5%

TT–Trinidad and Tobago 0.0% 0.0% 0.0% 0.0% 0.0%

TV–Tuvalu 0.0% 0.0% 0.0% 0.0% 0.0%

TW–Taiwan 0.3% 0.0% 0.0% 0.0% 0.0%

TZ–Tanzania 0.0% 0.0% 0.0% 0.0% 0.0%

UA–Ukraine 0.3% 0.0% 0.0% 0.0% 0.0%

UG–Uganda 0.0% 0.0% 0.0% 0.0% 0.0%

UM–United States Minor Outlying Islands 0.0% 0.0% 0.0% 0.0% 0.0%

UY–Uruguay 0.0% 0.0% 0.0% 0.0% 0.0%

UZ–Uzbekistan 0.0% 0.0% 0.0% 0.0% 0.0%

VA–Holy See (Vatican City) 0.0% 0.0% 0.0% 0.0% 0.0%

VC–Saint Vincent and the Grenadines 0.0% 0.0% 0.0% 0.0% 0.0%

VE–Venezuela 0.0% 0.0% 0.0% 0.0% 0.0%

VG–British Virgin Islands 0.0% 0.0% 0.0% 0.0% 0.0%

VI–Virgin Islands 0.6% 0.0% 2.0% 0.0% 0.0%

VN–Vietnam 0.0% 0.0% 0.0% 0.0% 0.0%

VU–Vanuatu 0.0% 0.0% 0.0% 0.0% 0.0%

WF–Wallis and Futuna 0.0% 0.0% 0.0% 0.0% 0.0%

WS–Samoa 0.0% 0.0% 0.0% 0.0% 0.0%

XK–Kosovo 0.0% 0.0% 0.0% 0.0% 0.0%

YE–Yemen 0.0% 0.0% 0.0% 0.0% 0.0%

YT–Mayotte 0.0% 0.0% 0.0% 0.0% 0.0%

ZA–South Africa 4.1% 0.0% 2.0% 3.6% 4.4%

ZM–Zambia 0.0% 0.0% 0.0% 0.0% 0.0%

ZW–Zimbabwe 0.0% 0.0% 0.0% 0.0% 0.0%

2018 Triathlete Audience Study 75 5 Are you male or female? TOTAL US INDEX PRINT ONLINE E-NEWS

Male 75.0% 74.0% 153 74.1% 81.6% 70.7%

Female 25.0% 26.0% 50 25.9% 18.4% 29.3%

6 What is your age? TOTAL US INDEX PRINT ONLINE E-NEWS 18-20 0.4% 0.4% 7 0.3% 0.8% 0.3% 21-24 1.7% 1.6% 21 0.7% 3.6% 2.4% 25-29 6.0% 6.1% 70 3.6% 10.3% 7.5% 30-34 10.2% 10.0% 110 5.9% 15.7% 10.6% 35-39 12.9% 12.8% 151 10.9% 14.3% 14.3% 40-44 14.3% 14.0% 175 14.3% 13.2% 16.0% 45-49 18.4% 18.2% 213 19.7% 16.2% 17.0% 50-54 14.3% 14.6% 160 15.8% 11.2% 13.9% 55-59 10.7% 10.8% 124 12.7% 7.8% 9.8% 60-64 6.7% 6.9% 86 9.0% 4.7% 6.1% 65 or over 4.3% 4.6% 24 7.2% 2.2% 2.4% Age 18-49 64.1% 63.0% 114 55.5% 74.1% 67.9% Age 21-49 63.6% 62.7% 125 55.2% 73.2% 67.7% Age 25-49 61.9% 61.1% 143 54.5% 69.6% 65.3% Age 25-54 76.2% 75.7% 146 70.2% 80.8% 79.2% Age 35-54 60.0% 59.6% 175 60.7% 54.8% 61.1% Mean age 45.3 45.5 48.0 41.8 44.0 Median age 46.2 46.4 48.6 42.6 44.7

7 What is the highest level of education you have completed or the highest degree you have received? (Please select only one answer.) TOTAL US INDEX PRINT ONLINE E-NEWS

Less than high school graduate 0.2% 0.0% 0 0.1% 0.1% 0.2%

Graduated high school or received 3.2% 2.6% 9 3.2% 4.0% 1.7% equivalent degree (e.g., GED)

Attended college but did not graduate 7.5% 7.6% 27 7.9% 7.1% 7.5%

Associate degree 6.6% 6.3% 61 7.0% 5.4% 6.7%

Graduated from 4-year college 34.1% 34.9% 182 33.1% 34.4% 36.2%

Post-graduate study without degree 5.2% 4.9% 5.0% 5.7% 5.3%

Master’s degree 29.2% 29.2% 361 28.6% 29.4% 30.6%

Professional school degree 4.8% 4.6% 327 4.6% 4.7% 3.9%

Doctorate degree 9.3% 9.9% 797 10.4% 9.4% 8.1%

Any college 96.7% 97.4% 167 96.8% 95.9% 98.1%

Graduated college or more 82.6% 83.5% 279 81.8% 83.4% 84.0%

Any post-graduate study 48.5% 48.6% 48.7% 49.0% 47.8%

76 2018 Triathlete Audience Study 8 Which of the following categories best describes your occupation? (Please select only one answer.) TOTAL US INDEX PRINT ONLINE E-NEWS

Professional and related occupations 51.1% 52.6% 376 51.8% 52.2% 51.9%

Management, business and financial 23.4% 22.1% 218 21.1% 25.0% 23.0% operations

Sales and office occupations 5.8% 6.1% 45 6.0% 5.7% 6.4%

Natural resources, construction and 3.2% 3.0% 53 3.3% 2.1% 3.3% maintenance occupations

Other employed 9.1% 8.8% 49 8.9% 8.0% 9.2%

Student 1.8% 1.7% 62 1.0% 3.3% 1.6%

Retired 5.6% 5.9% 31 7.8% 3.8% 4.8%

Professionals/Management 74.5% 74.6% 309 72.9% 77.2% 74.9%

9 What is your current marital status? TOTAL US INDEX PRINT ONLINE E-NEWS

Never married 11.9% 11.6% 41 9.8% 15.3% 14.1%

Married 74.6% 75.6% 143 78.2% 70.7% 70.9%

Widowed 0.7% 0.8% 12 0.9% 0.9% 0.5%

Divorced 6.0% 6.1% 58 6.1% 4.6% 6.4%

Separated (legally) 0.6% 0.5% 22 0.5% 0.4% 0.8%

Engaged 1.3% 1.3% 27 0.6% 1.9% 1.7%

Living with partner / fiancé / boyfriend or 4.9% 4.2% 48 4.0% 6.2% 5.6% girlfriend (same or opposite sex)

1 Counting yourself, how many people are currently living in your household? TOTAL US INDEX PRINT ONLINE E-NEWS

One 11.1% 11.3% 78 11.0% 11.2% 11.7%

Two 36.4% 37.1% 120 38.0% 34.7% 36.9%

Three 17.5% 17.2% 88 15.3% 19.6% 18.2%

Four 23.3% 23.1% 129 24.1% 22.3% 23.5%

Five 8.3% 7.9% 83 8.7% 7.9% 6.5%

Six 2.5% 2.6% 63 2.1% 3.1% 2.2%

Seven or more 0.9% 0.8% 300 0.8% 1.3% 1.1%

Mean 2.9 2.9 2.9 3.0 2.9

Median 3.1 3.1 3.1 3.2 3.1

2018 Triathlete Audience Study 77 1 How many of the people living in your household are children under the age of 18? TOTAL US INDEX PRINT ONLINE E-NEWS

Any children in HH 45.0% 44.6% 115 43.4% 45.5% 44.1%

No children in HH 55.0% 55.4% 91 56.6% 54.5% 55.9%

Base: Any children in HH

One 35.7% 35.1% 88 34.5% 36.4% 36.2%

Two 45.2% 45.9% 127 44.8% 43.9% 51.1%

Three 14.0% 13.4% 86 15.2% 12.8% 9.6%

Four 3.8% 4.2% 82 4.0% 5.1% 1.8%

Five or more 1.4% 1.4% 46 1.5% 1.9% 1.4%

Mean 1.9 1.9 1.9 1.9 1.8

Median 2.3 2.3 2.3 2.3 2.3

1 Please select the answer which best describes the total combined income before taxes of all members of your household in 2017. TOTAL US INDEX PRINT ONLINE E-NEWS

Answered 86.1% 86.5% 86.9% 87.1% 83.5%

Preferred not to answer 13.9% 13.5% 13.1% 12.9% 16.5%

Base: Answered

Less than $25,000 1.2% 1.1% 6 0.8% 1.5% 1.5%

$25,000–$34,999 1.8% 1.5% 17 1.4% 1.9% 2.8%

$35,000–$49,999 3.6% 3.3% 26 2.7% 3.8% 4.9%

$50,000–$74,999 9.5% 9.1% 51 7.9% 9.6% 10.2%

$75,000–$99,999 13.2% 12.9% 96 11.5% 15.8% 13.2%

$100,000–$149,999 25.5% 25.9% 158 24.6% 27.7% 27.3%

$150,000–$199,999 18.4% 18.6% 241 20.1% 18.0% 16.7%

$200,000–$249,999 10.8% 11.2% 382 12.5% 8.7% 9.8%

$250,000–$299,999 5.8% 6.0% 6.3% 5.0% 5.6%

$300,000–$499,999 7.0% 7.1% 8.4% 5.4% 4.9%

$500,000–$999,999 2.3% 2.4% 2.7% 1.9% 2.1%

$1,000,000–$4,999,999 0.9% 0.9% 1.0% 0.8% 0.9%

$5,000,000 or more 0.1% 0.1% 0.1% 0.0% 0.2%

$300,000 or more 10.2% 10.5% 12.2% 8.1% 8.1%

$250,000 or more 16.1% 16.5% 516 18.5% 13.1% 13.7%

$200,000 or more 26.8% 27.7% 452 31.0% 21.8% 23.5%

$150,000 or more 45.2% 46.3% 334 51.1% 39.7% 40.2%

$100,000 or more 70.7% 72.2% 239 75.7% 67.4% 67.5%

$75,000 or more 83.9% 85.1% 195 87.2% 83.3% 80.6%

Mean HHI $200,541 $204,813 $215,298 $180,062 $194,464

Median HHI $140,591 $142,904 $152,213 $131,477 $132,069

78 2018 Triathlete Audience Study 2018 Triathlete Audience Study 79 For advertising, sponsorships, and partnerships with Triathlete or other Pocket Outdoor Media brands, please contact:

Lars Finanger Director of Sales and Brand Development [email protected] (303) 828-8034

Pocket Outdoor Media 3002 Sterling Circle, Ste 100 Boulder, CO USA 80301 pocketoutdoormedia.com