The Workshop Was Hosted at the Museum of New Zealand

A RO A TE O A

Aotearoa New Zealand

THE WORKSHOP WAS HOSTED AT THE MUSEUM OF NEW ZEALAND TE PAPA TONGAREWA AND THE LEGISLATIVE COUNCIL CHAMBER, WELLINGTON, NEW ZEALAND Ten groups share their outputs from the March 2011 workshop: 1. A magazine cover that showcases success for New Zealand in the year 2058. 2. A coat of arms that illustrates what New Zealand should focus on going forward. 3. A strategy map that articulates a vision and outlines how that vision might be achieved. Groups at work

Each of the ten groups preparing their strategy maps; navy blue, rust orange, purple, brown, teal, plum, yellow, red, avocado and emerald green (in clockwise order).

1 Introduction

This booklet outlines the outputs of the Institute’s Output 1 two-day workshop, StrategyNZ: Mapping Our A cover design of the New Zealand Listener magazine Future, held on 30–31 March 2011. The workshop in 2058 to display where the vision would take us. started at the Museum of New Zealand Te Papa Output 2 Tongarewa and finished at the Legislative Council A redesigned New Zealand Coat of Arms to represent Chamber in Parliament, Wellington, New Zealand. the vision. See the front cover for the ten proposed This publication provides participants and other Coat of Arms and the back cover to learn more about interested parties with a resource that they can New Zealand’s current Coat of Arms. use to revisit the methods, ideas and strategies Output 3 generated at the workshop. A strategy map that shows the scope in which the country intends to operate. Purpose The aim of the workshop was to encourage a Four groups were chosen by four judges to present conversation about New Zealand’s long-term their findings to a large audience at the Legislative future: where do we want New Zealand to go? Council Chamber. The judges were: Hon. Fran Wilde, Chair of the Greater Wellington Regional The workshop brought together 100 participants Council, who also acted as chair for the judging from around New Zealand and challenged them to panel; Dale Pearce, Principal of Palladium Group develop strategy maps in groups that showed not and an expert in strategy mapping; James Palmer, only their vision for New Zealand but how they Director of Strategy at the Ministry of Agriculture might get there. Our aim was to ‘put New Zealand and Forestry; and Alex Fala, a senior executive at in the room’ to gather a broad range of perspectives; Trade Me. therefore, we invited a diverse range of participants of different ages, professions and backgrounds. The There was also a prize for the best Coat of Arms. methodology is discussed in more detail in Report This was judged by Rik Athorne (manager of 13, and I highly recommend you read this report. It Weta Workshop Design Studio), who chose the is available on the publications page of our website. winning design for challenging the viewer to see New Zealand through a different lens. The The Institute was endeavouring to crowdsource winning Coat of Arms can be seen on page 10. ideas about the country’s future direction using two tools; (i) the creation of strategy maps (from The keynote address by Sir Paul Callaghan was Harvard Businness School), and (ii) applying future riveting; on the following two pages you can studies methods (from the University of Houston). read a summary of this talk. His ideas resonated On 28 March, many of the 100 participants with the participants and electrified the event, attended a two-day preparation course run by Dr creating a momentum that pushed participants to Peter Bishop, the associate professor of strategic produce extraordinary results at the Legislative foresight and director of the graduate programme Council Chamber. There was clear consensus that in futures studies at the University of Houston. participants wanted New Zealand to be a place Peter flew to New Zealand to support the overall where talent wants to live. aim of the workshop and played a significant role in making the event such a success. The goal was So many people helped bring this idea to fruition. twofold: that participants would take these skills Specials thanks go to two MPs for hosting the back to their work and put them into practice and event at the Legislative Council Chamber: Charles the Institute would take the participants’ work and Chauvel and Chris Auchinvole. The speakers build on their thoughts and findings. provided a range of excellent insights; videos of their presentation can be found on the Institute’s Process YouTube channel. Acknowledgements can Participants were divided into 10 groups, with each be found on page 25 and 26. Lastly, I want to group including a ‘process chair’ and a designer. personally thank all the supporters who made this The 10 group pages are contained in this booklet workshop possible, see the back cover. It was an from pages 6–24. ambitious goal, and it worked. Thank you again for all your support. Each group provided a vision for New Zealand’s future and a strategy for reaching it. They were Wendy McGuinness then tasked with providing three outputs, requiring Chief Executive collaboration, creativity and critical thinking: McGuinness Institute

2 Sustainable economic growth for New Zealand: An optimistic myth-busting perspective Sir Paul Callaghan

Long-term vision is something we tend to avoid in that environmental limitations prevent us from New Zealand, with the possible exception of scaling it up at all, let alone by the factor of 5 or 6 we Mäori, who have greater reason to focus on the need to make up the $40 billion per annum shortfall. development of their assets for future generations of mokopuna. But I will argue here that vision is Interestingly, our largest export-earning sector essential to any strategy aimed at enhancing is manufacturing (contradicting yet another prosperity. It is my belief that we are poor because New Zealand myth that everything is ‘made in we choose to be poor, and that what holds us back China’). At around $250,000 a job on average, these are self-serving but dishonest myths. businesses thrive by producing goods that have a high profit margin and a high ratio of value to The first myth is that we are an egalitarian society, weight. The key to this kind of manufacturing is a great place to bring up children. But in income knowledge content, and that in turn is driven by disparity, child mortality, imprisonment rates and investment in research and development (R&D). most other negative social indicators, we are among The poster child of such business is Fisher and the worst in the OECD. The second myth is that Paykel Healthcare, with $500 million per annum of we are clean and green. In truth, the reality is exports. If we had 100 such companies, our altogether different. Like other developed countries prosperity would be assured and in a manner which we have despoiled our environment to eke out a is entirely sustainable. Such businesses generate no measure of prosperity, and we therefore have no greenhouse gases, do not require land or energy, moral high ground from which to preach to others. and do not dump nitrates into our streams. Out in Our valuable dairy industry severely impacts our the larger global economies, there are even more rivers and lakes. Our pastoral industries are startling examples of sustainable businesses which significant emitters of greenhouse gases. The third are highly productive. Apple Inc. earns around myth is that we, as New Zealanders, do not need $2,000,000 per job while Google and Samsung prosperity, that we have ‘lifestyle’ instead. But we around $1,400,000. complain that our health system cannot afford to meet our needs and that our infrastructure is decrepit. Now we face significant economic stress 100 inspired entrepreneurs could following the Christchurch earthquake. Furthermore, the ‘lifestyle’ argument is hard to turn this country around. sustain, given New Zealanders are the second hardest working in the OECD. But when we It currently takes one genius look at how hard we work against how productive we are, in comparison to other OECD countries, entrepreneur to make a company we see that New Zealanders are amongst the least productive. ... and it takes time to grow it.

Fifty years ago more Australians migrated to 100 individuals could earn us New Zealand than vice versa and the New Zealand dollar was much stronger than Australia’s. Now $440 bn per annum in exports Australia is 35 percent richer than New Zealand, representing a $40 billion per annum GDP shortfall and get our prosperity up with no for us. Let me illustrate that in a different way. There are 1.3 million full time equivalent of jobs in environmental downside. New Zealand. In order to maintain our current per capita GDP we need a revenue per job of $125,000. In order to match Australia we need around The obvious and the politically fashionable $170,000. Tourism brings in around $80,000 products will undoubtedly be addressed by much per job, and while usefully employing unskilled bigger players than New Zealand in the world New Zealanders, it cannot provide a route to economy. Where we will be successful is in the prosperity. By contrast the dairy industry brings in technology niches. Because we are only 0.2 percent around $350,000 a job. The problem with dairy is of the world’s economy, we are subject to a 500

3 times multiplier which can make such niches highly But we have it in our power to change all that. profitable bases for businesses which are large on We have an excellent education system, as good as the New Zealand scale. Fisher and Paykel the Danes or Swedes. If we care for our Healthcare dominate the world market for environment and create a just, equitable and respiratory humidifiers. Rakon are world-class creative society, a ‘place where talent wants to live’, players in crystal-controlled oscillators. And if we then we can attract the best in the world, and can, as we do now, have ten such companies provide an opportunity for our most talented Kiwis exporting between them nearly $4 billion per to see their future here. Imagine what we could annum, why not 100? Indeed, we have grown such achieve if we built a strategy around, and made companies despite a complete lack of awareness by central to our thinking, the existing success of the New Zealand public that we can do this sort of our emerging knowledge sector, gearing our thing. These businesses are essentially invisible. education system accordingly. One hundred They do not sell in New Zealand, but inspired New Zealand entrepreneurs can turn this internationally. They do not sponsor the ballet or country around. That is the challenge for us all. children’s soccer. They make weird products that our kids and their parents do not understand. Sir Paul Callaghan (GNZM, FRS, FRSNZ) is Kiwibank’s 2011 New Zealander of the Year, for his service to science in the fields of nanotechnology and magnetic resonance. He holds a Doctor of Fundamentally, creative, Philosophy from the University of Oxford, was made Professor of Physics at Massey University in 1984, and was appointed Alan intelligent people have a choice MacDiarmid Professor of Physical Sciences in 2001. Sir Paul is the founding director of both the multi-university MacDiarmid Institute where they live in the world. for Advanced Materials and Nanotechnology and of Magritek. He is past president of the Academy Council of the Royal Society of New And so the fundamental mission Zealand and the current president of the International Society of Magnetic Resonance. The distinctions he has received include: statement [for New Zealand] has becoming a Fellow of the Royal Society of London, Ampere Prize, Rutherford Medal, Principal Companion of the New Zealand Order got to be ‘a country where talent of Merit, KEA/NZTE World Class New Zealander Award, the Sir Peter Blake Medal, James Cook Research Fellowship, the Günther wants to live’. Laukien Prize for Magnetic Resonance and in 2010 he shared the New Zealand Prime Minister’s Science Prize.

Sir Paul Callaghan giving his keynote address; see the video on the McGuinness Institute YouTube channel.

4 Group 1: Emerald green Selected for presentation at the Legislative Council Chamber

Vision: Ka haere nga mokopuna kit e hi tuna! The grandchildren will fish the eels Participants: Alison Nevill (Process chair), Ben Guerin, Christian Silver, Don Christie, Ema Weepu, Grace Ridley- Smith, Joseph Stafford, Richard Randerson, Ruth McLennan, Simon Harvey, Sue Hanrahan, Katy Miller (Designer)

Output 1: New Zealand Listener cover in 2058 Output 1: New Zealand Listener cover in 2058 The objective (vision) the strategy is designed to achieve is that by 2058 Aotearoa will be recognised as the happiest nation on earth. Our vision is that our grandchildren will fish the eels (tuna). Tuna are our indicator species for the four wellbeing goals (pou and pukorero); their health demonstrates to us that the ecosystem is healthy. The story of the importance of the eel is shown on our New Zealand Listener cover. The Black River Runs Output 2: The New Zealand Coat of Arms AGAIN The means (advantage) by which the country will Tuna Boom 100 Year High

achieve healthy ecosystems, flexible and intelligent • Maori Population - Breaks 50% communities, improved living standards, and strong • Indigenous medicine breakthrough for cancer trade and peacekeeping relationships, draws on the • NZ leads into consortium values and knowledge of indigenous and päkehä communities, our commitment to our grandchildren’s health and wellbeing, and the unique characteristics of our geographical and environmental place in the world. This is shown in our Coat of Arms which brings together people, indigenous knowledge and our unique environment. Celebrating 45 Years of Citizen Charter

Output 3: Strategy Map NZ Tops Happiness Scale The niche (scope) in which the country intends to operate is that of recognising and acknowledging four aspects of wellbeing: Papatuanuku (restored Output 2: The New Zealand Coat of Arms environment), Kotahitanga (dynamic and capable communities), Manaakitanga (prosperous and developing economy) and Whakawhanaungatanga (global connectedness). Recognising and acknowledging the social, productive, spiritual and financial value of ecosystem services as the beginning point. Those who live in Aotearoa will be well educated and understand the role of government and civic processes.

We are looking to commercialise smart business ideas and commit to strategic relationships and humanitarian concerns. This means sharing industry and community collaboration, incentivising and regulating for transparent government, increased access to capital, and openness and transparency in cross cultural relationships (see Strategy Map opposite).

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6 Group 2: Avocado Selected for presentation at the Legislative Council Chamber

Vision: In 2058 Aotearoa will be a healthy, creative and prosperous country in which people will want to live Participants: Jan Bieringa (Process chair), Anthony Cole, Caleb Jago-Ward, Geoff Hamilton, Grant Ryan, Hugh McDonald, Joanna Randerson, Mark Hargreaves, Raf Manji, Sue Peoples, Angus McBryde (Designer)

Output 1: New Zealand Listener cover in 2058 Output 1: New Zealand Listener cover in 2058 The objective (vision) the strategy is designed to Hospital image courtesy of Tagishsimon achieve is that by 2058 we want Aotearoa to be a healthy, prosperous and livable nation, an example to the rest of the world of how to build a self-sustaining society. Our New Zealand Listener cover illustrates our vision as it shows the end of hospitals and schools as we know them today – we have a vision that in 2058 there will be personalized education and healthcare distributed using e-delivery.

Output 2: The New Zealand Coat of Arms The means (advantage) by which the country will achieve this objective is through following our three core values: education, wellness and kaitiakitanga. These represent the timeless human values of knowledge, health and stewardship. Our focus will be our mokopuna with major investment into our children from birth to adulthood. We will equip them for the opportunities that lie ahead. A new written constitution will provide the foundation for the journey ahead. Civics education will equip all for participating in the road ahead. Above all we will champion innovation and creativity as the drivers of our prosperity. Long-term thinking and foresight will become an embedded part of our policy process. These ideas are exemplified in our Coat of Arms which symbolises knowledge, health and environment, and shows the progression that New Zealand has made Output 2: The New Zealand Coat of Arms from the past and into the future.

Output 3: Strategy Map The niche (scope) in which the country intends to operate is to direct investment to those areas with large payoffs: early childhood education and support; personalised nutrition and health management; person centered education strategies; research and development of at least five percent of GDP, the highest in the world; using e-delivery for governance, education and medicine; enviro- programmes in all schools; new ecosystem service markets alongside valuation of our natural capital; long-term investment in the use and stewardship of our natural resources; reform of our economic structures; taxing resources not creativity; creating a monetary framework that provides a stable and sound money base; empowering business to create; we will become a talent utopia. Above all we will continue to be guided by our core vision and our values: education, wellness and kaitiakitanga (see Strategy Map opposite).

7 Output 3: Strategy Map – Group 2 Map – Group Output 3: Strategy

8 Group 3: Purple Selected for presentation at the Legislative Council Chamber

Vision: New Zealand: The place to be Participants: Phil Tate (Process chair), Donald Clark, Hamish Gow, Hilary Sumpter, Hugh Norriss, Maria Ioannou, Michael Moore-Jones, Paul Atkins, Tim Clarke, Wayne Silver, Jeremy Star (Designer)

Output 1: New Zealand Listener cover in 2058 Output 1: New Zealand Listener cover in 2058 The objective (vision) the strategy is designed to *This cover was altered for publishing purposes achieve is to establish New Zealand as ‘The Place to Be’ by 2058 – by valuing our past, to actively create our future. We translated this vision into our New Zealand Listener cover design.

Output 2: The New Zealand Coat of Arms The means (advantage) by which the country will achieve this objective is by redefining healthy, wealthy and wise by rebalancing our values for the future world. Healthy New Zealanders will live in healthy communities and in a healthy environment. We will redefine wealth in New Zealand in greater than economic terms and by delivering a high quality of life in a low carbon world. Our economy will be underpinned by keeping New Zealand attractive to – and driven by – purposeful, passionate citizens. This is shown in our Coat of Arms which positions New Zealand at the top of the globe, highlights our environment and connects us to other communities across the world.

Output 3: Strategy Map The niche (scope) in which the country intends to operate is establishing the courage and leadership to make bold choices – choices that build on New Zealand’s legacy of pioneering decisions. This strategy is a journey. A journey as important Output 2: The New Zealand Coat of Arms and bold as the one our ancestors took from the Pacific Islands hundreds of years ago. To guide us on this journey we need to create a shared, national responsibility for the delivery of our vision. We need to take our first steps towards this now, which are: Develop a New Zealand constitution as a nation-building exercise; create a role for the Keeper of the Long View, a Parliamentary Commissioner for the Future; implement a five-year term for governments; and increase the domestic capital base by incentivising investment in productive assets and introducing compulsory superannuation savings. Our strategy map outlines how and what we need to do to achieve our goals (see Strategy Map opposite).

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W i e s ens , citi z e e t es xpenditu r , passion a d choi c t e posefu l egy t va tion t ing a w elopme n ealand h a o o pu r heme t r T S H W e t e inn o isk ta k ersation on ha r ti v v cali s a c o n e of r e capital ch and de v tt r tion A est in New Z tu r tual c e r oney t omme r esea r e n duc a n M A cultu r I V R Vi r C E Output 3: Strategy Map – Group 3 Map – Group Output 3: Strategy

10 Group 4: Yellow Selected for presentation at the Legislative Council Chamber

Vision: By 2058, New Zealand will be the most desirable country to live in Participants: Leanne Silver (Process chair), Carolyn Gullery, Hayden Wilson, Jill Bowman, Neville Henderson, Peter Furnish, Roger Tweedy, Scott Dalziell, Trish Franklin, Joshua Jeffery (Designer)

Output 1: New Zealand Listener cover in 2058 Output 1: New Zealand Listener cover in 2058 The objective (vision) the strategy is designed to achieve is that New Zealand will be the most desirable place in 2058. World rankings will highlight New Zealand as a place of opportunity and strong community. Participative government will provide real empowerment and resilience to adapt to future events. This will lead to unprecedented March 30-April 5 2058 interest in immigration to New Zealand and nobody wanting to leave. We captured these ideas in our New Zealand Listener cover which shows people flocking to New Zealand from all over the world.

Output 2: The New Zealand Coat of Arms The means (advantage) by which the country will achieve this objective is shown in the Coat of Arms which was designed to portray the vision of the strategy created in 2011. It represents a multicultural, diverse demographic working together paddling a 2058 traditional waka in unity. The boat design harnesses NEW ZEALAND innovation and creativity without forgetting the THE MOST past. It is on a planned voyage which has been DESIRABLE mapped out to follow the Southern Cross towards a PLACE TO bright and sustainable future that contains no LIVE boundaries. A true representation that was envisaged in the 2011 strategy map. Output 2: The New Zealand Coat of Arms Output 3: Strategy Map The niche (scope) in which the country intends to operate is by having the courage and leadership to position our vision statement at the core of the map. The five themes in our strategy map build a pragmatic path to a sustainable and inclusive society. The themes articulate the essential values and methods to achieve the vision, emphasising New Zealand’s strengths and tackling the challenges we face. Desirability is achieved through quality of life, improved wellbeing, increased opportunity and active engagement with environmental and community issues. Incentivising investment in productive assets and introducing compulsory superannuation savings is also key (see Strategy Map opposite).

11 An accessible and accessible An healthcare tailored right (Right care, system. right time.) place, and implement Design health an integrated based around system the person. train we Change how the for our workforce new future. Education for increased increased for Education and valuing tolerance dierence. to exposure Active in diversity communities. Clarifying our values and skill gaps. Increase immigration Increase immigration attracting and by harnessing those with skills needed are that and valued. support for Provide new immigrants. Legislation that ensures ensures that Legislation sustainable houses are NZ conditions, built for region. specic to and replace Actively building existing retrot new to conform to stock regulations. people’s to work Match as for skills and interest willing long as they are work.to to Utilise technologies a social increase community and nation. Collaboration. People live longer live People in their and well homes and own communities. safe, Homes are warm, and dry. and Communities housing utilise renewable resources. Equal opportunitiesEqual all. for adaptive, Resilient, to and responsive change. con ictReduced in crimere ected rates. Increase and provide support new for immigration. Make future thinkingMake future a our new for requirement constitution. A nation that that A nation and values leverages diversity. Healthy Healthy people and communities. Skilled thinkers. future Identify future scenarios scenarios future Identify activities and prevention into incorporated are that policy and planning. most live in. live By 2058, desirable desirable will be the country to VISION all levels of all levels community. New Zealand New Zealand THEMES government and government future thinkingfuture at Embed long-term Embed long-term

Legislate for 5, 10, and for Legislate can be plans that 20-year changed. Everyone knowsEveryone future what thinking is and do it. to how WHAT THE STRATEGY ACHIEVES THE STRATEGY WHAT Engagement from from Engagement government. HOW THE STRATEGY WILL BE REALISED THE STRATEGY HOW WHAT THE STRATEGY WILL REQUIRE THE STRATEGY WHAT Foster Foster and innovation that creativity a positive leaves and sustainable society. Transparent and Transparent accountable governance. Create local, regional, regional, local, Create networks. and national 100% voting rate. rate. 100% voting Raised of level citizen in engagement democratic process. Increased and involvement understanding of decisions. Job creation. A desirable for location business start-ups. Increased satisfaction for and lifestyle. work A safe environment. Change in mindset. Develop Develop that infrastructure and fosters, enables, job creates opportunities. recognise Publicly and applaud and innovation achievement. discourage Actively tall-poppy syndromes. Political terms of terms Political a are government minimum of ve years. Decisions are that publicly originated. social and Use media to emerging democratic facilitate processes. Compulsory on the education process. democratic All levels of society levels All participate. a A mechanism for participatory approach. Society values input from non-experts. Incentives, Incentives, and rewards, funding focused on long-term as outcomes, opposed to short-term gains. who are Leaders take to prepared risks and trust do things others to dierently. Output 3: Strategy Map – Group 4 Map – Group Output 3: Strategy

12 Group 5: Teal

Vision: Aotearoa – the most desirable place in the world Participants: Murray Wu (Process chair), Andrea Frost, Ben Mason-Atoni, David McGuinness, Desmond Darby, John Tocker, Kat Thomas, Mick Abbott, Shona Albert-Thompson, Rodger Pringle, Machiko Niimi (Designer)

Output 1: New Zealand Listener cover in 2058 Output 1: New Zealand Listener cover in 2058 The objective (vision) the strategy is designed to Images courtesy of Greg O’Beirne and 100photos.com achieve is that Aotearoa (New Zealand) offers a *This cover was altered slightly for publishing purposes quality of life unparalleled in the rest of the world. New Zealanders balance economic affluence with a rich natural environment and a society that values equity and fairness. This is shown in our New Zealand Listener cover which highlights our community, AOTEAROA March 30-April 5 2058

environmental and our economic advances. March 30-April 5 2058

Output 2: The New Zealand Coat of Arms IT’S The means (advantage) by which the country will achieve this objective is by focusing on our special OFFICIAL! characteristics. As a new pioneering nation we have an ability to take the best ideas from around the WE’RE NOW world and mould them into innovative ways of THE WORLD’S living and working. The new Coat of Arms depicts BEST PLACE these characteristics. While the figures retain the TO LIVE links to the founding of New Zealand, the shield incorporates modern images of nimbleness (the fantail), knowledge (the mauri), growth and ONLY PLANET, Delhi Times & Cyber Now ALL RATE US NUMBER development (the punga) and interconnectedness 1! with the world (weaving).

Output 3: Strategy Map The niche (scope) in which the country intends to We meet F&P’s 1000th billionaire Kinini’s anti-aging properties secret operate is focused on three core themes. Economic shareholder employee. ingredient behind new wonder drink. prosperity is generated by creating a vibrant export- driven economy supported by an innovative Output 2: The New Zealand Coat of Arms education system. A strong connection to the environment is developed by acknowledging both the economic uses of natural resources and the identity that all New Zealanders have with the forests, mountains, lakes and rivers. New Zealand’s tradition of egalitarianism and social progressiveness is advanced by increasing participation in government and developing strong communities (see Strategy Map opposite).

13 – Output 3: Strategy Map – Group 5 Map – Group Output 3: Strategy

14 Group 6: Navy blue

Vision: Borderless Aotearoa Participants: Ged Lynch (Process chair), Heike Schiele, Kieran Meredith, Lance Beath, Matthew Sole, Onur Oktem, Richard Logan, Stuart Barson, Yvonne Curtis, Marina Battisti, Josie Lee Brough (Designer)

Output 1: New Zealand Listener cover in 2058 Output 1: New Zealand Listener cover in 2058 The objective (vision) the strategy is designed to achieve is that Aotearoa will nurture and maximise its potential by connecting beyond our borders – both physical and intellectual. Success in this would mean that by 2058 Aotearoa’s full potential would be maximised and we would consistently lead the Global National Happiness Index, as shown on our MARCH 30 - APRIL 5 2058 New Zealand Listener cover design. Output 2: The New Zealand Coat of Arms Aotearoa’s potential will be realised through he Tangata, sharing and respecting the values of Aotearoa and participating in society through numerous connections beyond traditional boundaries. Output 3: Strategy Map The means (advantage) by which the country will achieve this objective is: He Tangata – its people. We will cultivate people not farms. We will celebrate and learn from diverse views and experiences which will enrich he Tangata and create a smart and healthy population able and eager to participate in advancing Aotearoa’s interests. Zealandia – the place. 96% of Aotearoa is water. We are the LAND and SEA. Research will enable us to expand our horizons and realise the full potential of Zealandia – in particular the 96% of Aotearoa that is Output 2: The New Zealand Coat of Arms below sea level. Mauri – Life force. The connectedness of ‘People and Place’ he Tanagata and Zealandia is our unique ‘Life Force’. The niche (scope) in which the country intends to operate is by focusing on three catalyst actions that future Governments, businesses and communities should organise themselves around, as a national call of action: 1. To have an investment-based economy that invests in people and businesses so that as a nation we are a net exporter of capital rather than a net importer. This will create long-term economic security. 2. We will have a sustainable competitive advantage by having high quality, networked knowledge. This means that as a nation all our important decisions are based on real evidence. 3. Ensure that local, regional and central Government is participatory and high quality. Ensure regulations and governance do not erect barriers but allow and encourage businesses and communities to reach their potential. See Strategy Map (opposite).

15 Output 3: Strategy Map – Group 6 Map – Group Output 3: Strategy

16 Group 7: Plum

Vision: Aotearoa is a place where talent belongs Participants: Leanne Holdsworth (Process chair), Anake Goodall, Beat Huser, Krystal Gibbens, Marie Collin, Rebeka Whale, Stephen Hay, Vibhuti Chopra, Gillian McCarthy (Designer)

Output 1: New Zealand Listener cover in 2058 Output 1: New Zealand Listener cover in 2058 The objective (vision) the strategy is designed to *This cover was altered for publishing purposes achieve is that in 2058 people will be queuing to enter New Zealand because there is a holistic valuing of talent. As a nation we will value a diverse range of skills and outlooks and people’s contributions to society will be measured broadly. This is illustrated in our New Zealand Listener cover which shows talented New Zealanders engaging in a variety of March 30-April 5, 2058 different activities across the country. AOTEAROA RANKED NUMBER 1 IN RECENT TALENT SURVEY Output 2: The New Zealand Coat of Arms The means (advantage) by which the country will achieve this objective of a broadening and celebration of talent, will be through creating an NZ Education Competes at a economy that serves society and the environment. Global Level This is seen in our Coat of Arms which is a symbol that represents unity and the importance of the environment.

Output 3: Strategy Map Virtual Immersion The niche (scope) in which the country intends to Technology in Decline operate is aligned along three planks; economic co-operation, societal leadership, and individual wellbeing. We need recreate the way we think about the economy, ensuring that it serves both social and SOCIAL AND ENVIRONMENTAL environmental wellbeing and harnesses the full WELLBEING DRIVE ECONOMY potential of our immigrants. Societal leadership will be encouraged through forward planning and Output 2: The New Zealand Coat of Arms disaster management and by establishing governance structures that support the economic goals of social and environmental wellbeing. A focus on individual wellbeing will result in empowered, connected contributors who want to stay in New Zealand (see Strategy Map opposite).

17 Output 3: Strategy Map – Group 7 Map – Group Output 3: Strategy

18 Group 8: Brown

Vision: Aotearoa will transcend boundaries to generate new models of cultural wellbeing and wealth Participants: Marty Donoghue (Process chair), Damian Lawrence, Debbie Dawson, Gareth Moore-Jones, Mia Gaudin, Lauren Christie, Rachel Bolstad, Rodney Adank, Sascha van der Plas, Storm Adams-Lloyd, Te Ao Pritchard (Te Ao Hinengaro, Te Awhi Paa Trust & Te Runanga o Rauakawa), Scott Savage (Designer)

Output 1: New Zealand Listener cover in 2058 Output 1: New Zealand Listener cover in 2058 The objective (vision) the strategy is designed to achieve is that by 2058 Aotearoa, New Zealand will

have transcended geographic boundaries to the A O

world through technological bridges, showcasing R innovation, creativity and leadership: generating

new models of cultural wellbeing and wealth for O TE A A the nation. This has been expressed through our March 30-April 5 2058 New Zealand Listener cover design that asserts Aotearoa as the digital World Expo host. WORLD Output 2: The New Zealand Coat of Arms The means (advantage) by which the country will EXPO achieve this objective is through an abundant, COMES TO expanding and regenerative environment, and being able to translate the development of our community AOTEAROA! wellbeing into innovative services for others. The 10 BILLION VIRTUAL representation of this is expressed through a new Coat of Arms that emphasizes the movement of TOURISTS OVER 7 DAYS culture, respect between Mäori and päkehä, and recognizes the land, sea and sky as fundamental to our wellbeing.

Output 3: Strategy Map Aotearoa Enterprise engaged Fences come down at Zealandia The niche (scope) in which the country intends to as chief advisor to Queensland Wildlife Sanctuary operate is through developing: Community Services •• A technological culture built on an adaptive infrastructure that encourages early adoption, Output 2: The New Zealand Coat of Arms engendering a technology for life culture. •• Connected communities amongst a global village that recognizes the Treaty of Waitangi, and use measures of community wellbeing as a key performance indicator of success. •• A flourishing economy, through focus on sustainable and incentivised new product and service development, building financial literacy and entrepreneurial leadership. •• Smart education personalised, tailored, community centred, engendering a participatory democracy. •• A Bill of Rights for the Environment. Aotearoa New Zealand These ideas are laid out in our Strategy Map (see opposite) which indicates how we will reach our vision.

19 LIVING WITHIN OUR MEANS WITHIN OUR LIVING INVESTMENT IN COMMUNITY IN COMMUNITY INVESTMENT A RESOURCE AS (CAPITAL) LITERACY FINANCIAL HOUSING OF NEW MODELS OFF-SITE MANUFACTURED HOUSING 95% OF COHERENT POLICY COHERENT & DEVELOPMENT RESEARCH GDP – 5% INVESTMENTS LIFE FOR TECHNOLOGY WELLBEING COMMUNITY OF MEASURES INVOLVEMENT PROACTIVE STRATEGY EDUCATION INTERSECTORAL THE OF FUTURE CITY SHOWCASE CHRISTCHURCH REFLECTED COSTS ECOLOGICAL TRUE BEHAVIOUR SUSTAINABLE INCENTIVISE WHAT SHARED STORIES SHARED NEW PRODUCT INCENTIVISE DEVELOPMENT & SERVICES FOCUS ON INCOME FOCUS ON INCOME INVESTMENTS GENERATING BILL OF RIGHTS FOR FOR RIGHTS OF BILL ENVIRONMENT ENVIRONMENT DESIGN ENVIRONMENT ATTRACTIVE INVESTMENT INVESTMENT ATTRACTIVE OPTION CRADLE TO CRADLE ADAPTIVE INFRASTRUCTURE ADAPTIVE EARLY ADOPTERS EARLY ACCOUNTING ECOLOGICAL COMMUNITY-CENTRED COMMUNITY-CENTRED EDUCATION PERSONALISED & TAILORED & TAILORED PERSONALISED EDUCATION HOW VIBRANT & & VIBRANT SUSTAINABLE ECONOMY SMART EDUCATION ENVIRONMENTAL WELL-BEING CONNECTED CONNECTED COMMUNITY TECHNOLOGICAL TECHNOLOGICAL CULTURE THEMES AND AND OA

Aotearoa, New Zealand New Zealand Aotearoa, transcend will in 2058 boundaries geographic innovation, showcasing and leadership creativity new models generate to and wellbeing cultural of wealth. AOTEAR NEW ZEAL VISION FUTURE Output 3: Strategy Map – Group 8 Map – Group Output 3: Strategy

20 Group 9: Red

Vision: Aotearoa is the most fantastic place to live and work Participants: Jonathan Routledge (Process chair), Sheryl Boxall, Amy Fletcher, Anna Jacobs, Beth Houston, Christian Williams, David Glover, Fred Staples, James Wall-Manning, Sarah Wakes, Susan Jones, Lara Rapson (Designer)

Output 1: New Zealand Listener cover in 2058 Output 1: New Zealand Listener cover in 2058 The objective (vision) the strategy is designed Images courtesy of Katclay and Phillip C to achieve is that by 2058 Aotearoa is recognised AOTEAROA’S DEBT: AOTEAROA’S ECONOMIST AOTEAROA 100% (through benchmark OECD indicators) as the most FINAL PAYMENT MADE WINS NOBEL PRIZE SUSTAINABLE ENERGY fantastic place in which to live, work, learn and grow. Our New Zealand Listener cover exemplifies this, and includes the image of a waka carrying the citizens of Aotearoa forward together. AOTEAROA March 30-April 5 2058 Output 2: The New Zealand Coat of Arms AOTEAROA: THE MOST The means (advantage) by which the country will achieve this objective is through ensuring that no FANTASTIC Aotearoan will live in poverty and all citizens will COUNTRY TO LIVE have access to quality housing, health care and – OECD REPORT INSIDE sustenance. Educational success will be a hallmark for the country and we will be sought out as a seat of learning, development and growth. In economic terms we will be a Pacific leader through innovative policies, practices and global co-operation; and finally Aotearoa will progress to a completely balanced, productive and sustainable environment. Our Coat of Arms reflects these ideas, as it shows prosperity, represented by the fish hook, and the unity of people and culture is represented by the tui.

Output 3: Strategy Map The niche (scope) in which the country intends to operate is that underpinning our entire effort and inter-weaved in everything we do will be our national Output 2: The New Zealand Coat of Arms culture and values; we will manage critical strategic change programmes through two cross-functional ‘themes’ of an ‘inclusive society’ and ‘smart & A RO sustainable wealth’ – necessary to bind the nation, A E deliver the resources required to achieve the bold T O national objectives set out in the strategy, and A importantly ensuring that the ability of future generations to meet their own needs is not compromised. The start of the journey will be to deliver constitutional reform as the platform to launch the strategy. Internally, education will develop potential that will lead to innovation growth. At the same time Aotearoa will be promoted as a safe, rewarding place to invest; Greenfield partnerships with overseas investors encouraged; and investments will be made to ensure our environmental prosperity. Our infrastructure will be innovative, durable and future-proofed, greenhouse gas emissions will be negligible (see Strategy Map opposite).

21 Culture & Values

environment

Invest in our productive and sustainable Aotearoa will be a balanced, resources Wealth environmental prosperity Smart &

Sustainable Growing wealth with Aotearoa’s Growing wealth with novative Thinking international greenfield partnerships infrastructure Build in Promote a higher economic leader investment economy

Aotearoa will be an

cultural values educational success Constitutional change reflects measured by OECD indicators in 2058 Aotearoans will achieve Maximise our innovative talent education Society

Inclusive Develop potential through Cultivating healthy people Aotearoa is the most fantastic place for everyone to live and work as live in poverty No Aotearoan will Vision Advantage Objectives Strategy Map Output 3: Strategy Map – Group 9 Map – Group Output 3: Strategy

22 Group 10: Rust orange

Vision: The greatest living space on Earth Participants: Ella Lawton (Process chair), Ashok Parbhu, Barbara Nicholas, Brian Penetaka Dickson, Kaila Colbin, Megan McMullan, Nina Harrap, Peter Rankin, Rhys Taylor, Rodney Scott, Sarah Ottrey, Stephanie Bickerstaff, Chris Lipscombe, Rob Cape (Designer)

Output 1: New Zealand Listener cover in 2058 Output 1: New Zealand Listener cover in 2058 The objective the strategy is designed to achieve is ‘Kaitiakitanga – guardianship of our place and people’. Aotearoa New Zealand will lead the world in progressive stewardship, and countries from all over the planet will look to us as a shining example of economic and environmental innovation. Aotearoa New Zealand is a place where people will come for opportunities. Our New Zealand Listener cover illustrates why we are the ‘greatest living space on Earth’, through our strategy themes of ‘lifestyle’ and ‘opportunity’. The cover also notes our vision of ‘katiakitanga’ that we will take care of our environment while investing in technology and innovation.

Output 2: The New Zealand Coat of Arms The means (advantage) by which the country will achieve this objective will be through taking advantage of the natural resources and the benefits of our geographic isolation. We will have a robust government, education system, and social infrastructure. We will have people who believe in the greatness of New Zealand and who are willing to do the work to make it happen.

These ideas are shown in our Coat of Arms which illustrates the different modes of economic progress Output 2: The New Zealand Coat of Arms that we see New Zealand taking – through education, innovative new technologies, and industry.

Output 3: Strategy Map The niche (scope) in which the country intends to operate is through creating a country of leaders who can act strategically to implement two core themes and bring about a country overflowing with lifestyle choices and opportunity. The key themes of lifestyle choice and opportunity mean creating a place of desirability, an outstanding living space, a space with social cohesion allowing for access to capital, a focus on innovation, and the interconnectedness necessary to bring the world closer. How we will achieve these key themes is outlined in our Strategy Map (see opposite).

OPPORTUNITY Access toAccess capital on innovation Focus Bring the closer world sectors in proactive Invest Education equips people Education that focuses Communication and – – – – – to harness talent – on global connectedness – logistics infrastructure

KAITIAKITANGA THE GREATEST LIVING SPACE ON EARTH LIVING SPACE THE GREATEST LIFESTYLE Desirability Living space Social cohesion Kaitiakitanga of view Post-settlement – – – – Maximising NZ brand – – bi/multiculturalism ? ? HOW THEMES IT TAKE WHAT WILL WHAT Output 3: Strategy Map – Group 10 Map – Group Output 3: Strategy

24 Workshop participants Special thanks to the participants who made the event a success.

Group 1: Emerald green Group 5: Teal Group 9: Red Alison Nevill (Process chair) Murray Wu (Process chair) Jonathan Routledge (Process chair) Don Christie Mick Abbott Sheryl Boxall Ben Guerin Shona Albert-Thompson Amy Fletcher Sue Hanrahan Desmond Darby David Glover Simon Harvey Andrea Frost Beth Houston Ruth McLennan Ben Mason-Atoni Anna Jacobs Christian Silver David McGuinness Susan Jones Joseph Stafford Rodger Pringle Fred Staples Richard Randerson Kat Thomas Sarah Wakes Grace Ridley-Smith John Tocker James Wall-Manning Ema Weepu Machiko Niimi (Designer) Christian Williams Katy Miller (Designer) Lara Rapson (Designer) Group 6: Navy blue Group 2: Avocado Ged Lynch (Process chair) Group 10: Rust orange Jan Bieringa (Process chair) Stuart Barson Ella Lawton (Process chair) Anthony Cole Marina Battisti Stephanie Bickerstaff Geoff Hamilton Lance Beath Kaila Colbin Mark Hargreaves Yvonne Curtis Nina Harrap Caleb Jago-Ward Richard Logan Chris Lipscombe Raf Manji Kieran Meredith Megan McMullan Hugh McDonald Onur Oktem Barbara Nicholas Sue Peoples Heike Schiele Sarah Ottrey Joanna Randerson Matthew Sole Ashok Parbhu Grant Ryan Josie Lee Brough (Designer) Brian Penetaka Dickson Angus McBryde (Designer) Peter Rankin Group 7: Plum Rodney Scott Group 3: Purple Leanne Holdsworth (Process chair) Rhys Taylor Phil Tate (Process chair) Vibhuti Chopra Rob Cape (Designer) Paul Atkins Marie Collin Donald Clark Krystal Gibbens Tim Clarke Anake Goodall Hamish Gow Stephen Hay Maria Ioannou Beat Huser Michael Moore-Jones Rebeka Whale Hugh Norriss Gillian McCarthy (Designer) Hilary Sumpter Group 8: Brown Wayne Silver Marty Donoghue (Process chair) Jeremy Star (Designer) Storm Adams-Lloyd Group 4: Yellow Rodney Adank Leanne Silver (Process chair) Rachel Bolstad Jill Bowman Lauren Christie Scott Dalziell Debbie Dawson Trish Franklin Mia Gaudin Peter Furnish Damian Lawrence Carolyn Gullery Gareth Moore-Jones Neville Henderson Sascha van der Plas Roger Tweedy Te Ao Pritchard Hayden Wilson Scott Savage (Designer) Joshua Jeffery (Designer)

25 StrategyNZ: Mapping our Alison Aldred Krystal Gibbens Carl Nixon Acknowledgements Future Advisory Committee Elizabeth Allan Peter Glensor Hugh Norriss The McGuinness Institute Hilary Beaton Anais Ardid David Glover Hon Damien O’Connor would like to acknowledge Jan Bieringa Ian Athfield Bronwen Golder Onur Oktem the following people and Yvonne Curtis Rik Athorne His Excellency Sarah Ottrey organisations for helping Roger Dennis Paul Atkins Mr Marcos Gómez Ashok Parbhu make StrategyNZ: Mapping Bob Frame Chris Auchinvole MP Martinez, Ambassador Dale Pearce our Future such a success. Ben Irving Peter Barrett Anake Goodall Bruce Peddie Glenda Lewis Stuart Barson Kelly Gordon Christian Penny Members of Parliament who Beverley Main Martina Battisti Maria Gorham Sue Peoples hosted the presentations at Gareth Moore-Jones Evan Bayly Hamish Gow Daran Ponter the Legislative Council Alison Nevill Lance Beath Louise Grace-Pickering Jessica Prendergast Chamber Christian Penny Ngaire Best Craig Greaves Kerry Prendergast Chris Auchinvole Tama Potaka Megan Bibby Murray Gribben Dr Stephanie Pride Charles Chauvel Peter Salmon Stephanie Bickerstaff Maree Grigg Rodger Pringle Master of Ceremonies Megan Salole Jan Bieringa Ben Guerin Te Ao Pritchard Te Papa & Te Wharewaka o Jim Sinner Dr Peter Bishop Carolyn Gullery Betty Radford Poneke: Bryan Crump Nat Torkington Joanne Black Feidhlim Hall Stephen Rainbow Legislative Council Dr Morgan Williams Rachel Bolstad Sue Hanrahan Joanna Randerson Chamber: Hon. Fran Adrian Wimmers John Boscawen MP Myra Harpham Richard Randerson Wilde McGuinness Institute staff Dr Rick Boven Nina Harrap Peter Rankin Sheryl Boxall Simon Harvey Lara Rapson Speakers Lisa Bazalo Tony Alexander Michelle Bazalo Nicola Bradshaw Stephen Hay Geoff Rashbrooke Rik Athorne Nicola Bradshaw Jenny Brash Neville Henderson Patsy Reddy Dr Peter Bishop Lucy Foster Susan Brierley Seth Hickling James Richardson Dennis Bushnell Penny Garty Josie Lee Brough Leanne Holdsworth Jonathan Routledge Sir Paul Callaghan Mia Gaudin Chris Brown Craig Holloway Mayor Jenny Rowan Mai Chen Kelly Gordon Paul Bruce Beth Houston His Excellency Justice (Ret.) Jillian de Beer Maria Gorham Kelly Buehler His Excellency M P H Rubin, High Jane Diplock Louise Grace-Pickering Brian Calhoun Mr David Huebner, Commissioner Sir Mason Durie Maree Grigg Sir Paul Callaghan Ambassador Grant Ryan Stuart Gardyne Helena Hallagan Paul Callister Gareth Hughes MP Rory Sarten Colin James Mitchell Lee Dean Carroll Beat Huser Andrew Saunderson Aaron Maniam Angus McBryde Charles Chauvel MP Maria Ioannou Scott Savage Jan Lee Martin Gillian McCarthy Mai Chen Murray Jack Heike Schiele Rachael Milicich Jessica Prendergast Vibhuti Chopra Anna Jacobs Dean Schmidt Gareth Moore-Jones Lara Rapson Don Christie Caleb Jago-Ward Rodney Scott Michael Moore-Jones Rory Sarten Lauren Christie Colin James Mayor Tim Shadbolt Sam Morgan Grace White Donald Clark Joshua Jeffrey Isabella Shonakan Dale Pearce Miriam White Robert Clarke Stephen Jones Karen Shonakan Tim Clarke Susan Jones Sibylle Shwarz Dr Stephanie Pride Special thanks to: Dr Richard Slaughter Graeme Clentworth Eleanor Kane Christian Silver Dr Mick Abbott Kaila Colbin Chris Laidlaw Leanne Silver Dr Morgan Williams Joanne Black, for allowing Dr Anthony Cole Chiara LaRotunda Wayne Silver Judges us to use the New Zealand Listener as part of the Matt Cole Damian Lawrence Geoff Simmons Alex Fala presentations Marie Collin Ella Lawton Kevin Simpkins James Palmer The Brazilian Confederation Scott Cowan Jan Lee Martin Dr Richard A. Slaughter Dale Pearce of National Industries Grant Crosland Chris Lipscombe Matthew Sole Hon. Fran Wilde (Chair) Chris Brown Bryan Crump Richard Logan Daniel Spector Consultants Anthony Cole Yvonne Curtis Ged Lynch Joseph Stafford Dr Rick Boven Stephen Craft Scott Dalziell William MacIntyre Fred Staples Dr Hamish Campbell Yvonne Curtis Desmond Darby Beverly Main Jeremy Star Roger Dennis Roger Dennis Judith Davey Julianna Malone Hilary Sumpter Sue Elliott Professor Robert G. Eccles Laura Davison Raf Manji Phil Tate Bob Frame (Harvard) Debbie Dawson Nick Marsh Rhys Taylor Mathieu Liminana Susie and Gerald Fitzgerald Jillian de Beer Peter Martin Hugh Templeton Christian Penny Futures Trust Aotearoa Penny Deans Ben Mason-Atoni Kat Thomas Process chairs Professor Robert S. Kaplan Roger Dennis Gabrielle Maxwell Robert Thompson Jan Bieringa (Harvard) Dr Valentina Dinica Angus McBryde Ann Thomson Marty Donoghue Howard McGuire Jane Diplock Gillian McCarthy Peter Tinsley Leanne Holdsworth The Millenium Project Marty Donoghue Jo McFarlane Ali Tocker Ella Lawton Dale Pearce Asha Dutt Annie McGuinness John Tocker Ged Lynch Professor Robert Simons Paul Eagle David McGuinness Amosa Tolo Alison Nevill (Harvard) Sue Elliott Josie McGuinness Darryl Tracy Jonathan Routledge Dave Treeby His Excellency Lachlan McGuinness Roger Tweedy Leanne Silver World Futures Society Mr Francis Etienne, Mark McGuinness Roger Twose Phil Tate World Futures Studies Ambassador Robbie McGuinness Christine Vivian Murray Wu Federation Alex Fala Wendy McGuinness Mayor Celia Wade-Brown Rachel Farrant Howard McGuire SarahWakes Secondary schools Legislative Council Gerald Fitzgerald Mayor Ian McKelvie James Wall-Manning Bishop Viard College Chamber Susie Fitzgerald Sue McKelvie James Walshe Horowhenua College Amy Fletcher Elizabeth McLeay Meredith Walshe Kristin School Thank you to the following people who accepted our Andy Foster Ruth McLennan Andrew Warden Queen Margaret College Lucy Foster Megan McMullan Rob Warner invitation to attend the final Scots College Trish Franklin Dr. Malcolm Menzies Ema Weepu presentation at the St Patrick’s College Justin Fris Kieran Meredith Rebeka Whale Wellington Girls’ College Legislative Council Chamber. Andrea Frost Rachael Milicich Hon Fran Wilde Robotics team Dr Mick Abbott Peter Furnish Katherine Miller Christian Williams Stephanie Bickerstaff Storm Adams-Lloyd Stuart Gardyne Gareth Moore-Jones Dr Morgan Williams Christian Silver Rodney Adank Ange Garty Michael Moore-Jones Dr Pamela Williams Matt Sole Ray Ahipene-Mercer Peter Garty Alison Nevill Hayden Wilson Hayley Wilson Nicola Airey David Gascoigne Barbara Nicholas Murray Wu Hedley Aitken Mia Gaudin Rex Nicholls Mike Yardley Shona Albert-Thompson Andrew Gawith Machiko Niimi Ian Yeoman

26 Thank you

Gold:

Silver:

Bronze:

About New Zealand’s Coat of Arms

1906: A competition was 1911: The decision was to 1956: A committee was established to choose a Coat generally accept the design established to standardise of Arms for New Zealand; by Whakairo (which means the Coat of Arms, and a however, the original designs to carve) – see image on revised version received were destroyed when fire left. However, changes were the Queen’s approval. swept through the Old made, such as replacing the This remains the current Parliament Buildings in 1907. Māori carvings at the bottom Coat of Arms for 1908: A new competition with ‘more conventional’ New Zealand – see image was re-advertised resulting decoration and making above. in some 75 designs, of which the Zealandia figure ‘more three finalists were sent to demure’ and the England for judging. Māori figure ‘less challenging’ – see centre image.

The McGuinness Institute is a non-partisan think tank working towards a sustainable future, contributing strategic foresight through evidence-based research and policy analysis. To learn more about the StrategyNZ workshop please see www.strategynz.org For more information about the institute please visit www.mcguinnessinstitute.org 978-1-98-851813-8 (paperback) 978-1-98-851814-5 (PDF) Reprinted July 2015