The Historical Transformation of Media: A Cultural Analysis of Musical Theatre Recordings and Professional Wrestling Leighann C. Neilson* Fiona A.E. McQuarrie** *Contact Author: Leighann Neilson is Assistant Professor, Marketing, Sprott School of Business, Carleton University, Ottawa, ON, Canada K1S 5B6. Email:
[email protected]. Dr. Neilson‘s research interests include: social and cultural influences on consumption; the intersection of family history, collective memory and touristic consumption; business history and consumer culture theory. In previous research, Dr. Neilson examined ethical decision making within the professional wrestling marketplace culture. **Fiona McQuarrie is a professor of Human Resources and Organization Studies, Business Administration, University of the Fraser Valley, 33844 King Road, Abbotsford, BC, Canada V2S 7M8. Email:
[email protected]. Dr. McQuarrie‘s research interests include the intersection of work and leisure, particularly for workers involved in ―serious leisure‖ outside the workplace, and the business aspects of the professional wrestling industry. Abstract This paper employs Wendy Griswold‘s cultural analysis framework to examine how changes in media forms over time shape cultural products, using case studies of professional wrestling and soundtrack recordings of Broadway musicals. Griswold‘s method is premised on the argument that in order to understand the role or importance of a particular cultural object within a society, and the form which the object takes, we need to take into account not only the attributes of the cultural object, but also the intentions of its producers and its reception by consumers, as well as the social context in which the cultural object is produced and consumed, over time and space.