Unleashing the Power of the OMAP™ Platform in

Eric Thomas Worldwide Strategic Marketing Manager Wireless Business Unit Texas Instruments

Jason Kridner Principal Architect for Open Platforms Application Specific Products Texas Instruments Addressing need for market driven, open solutions Meeting market and customer requirements for differentiation while addressing industry challenges OMAP technology in the wireless market primarily enables high-volume mobile handset manufacturers by supporting the standards that are pervasive in this market. OMAP technology in other, broad markets includes system and software solutions that enable a greater degree of customization to meet unique customer requirements TI’s OMAP™ processors help customers address problems in a variety of markets through active engagement in the open source community Ease of use drives an increase in consumer usage

Intuitive interfaces increase user interaction 100 All mobile 90 phone users

80 users 70 60 Huge growth opportunity! 50 40 30 Percentage of users 20 10 0 Browsed Downloaded Accessed Internet news/info social networking site

Source: M:Metrics, 2008 Innovation driving new environment Increased need for complete system software solutions New designs require both the latest in features/performance and proven stability Broad array of commercial vendors Must be able to support multiple application suites Time-to-market demands easy access to development tools Low-power, high performance processors require some unique software to achieve full entitlement Collaborative development is still gaining traction among embedded manufacturers Why open source ?

Collaboration Customers Lower barriers for innovation Community support OMAP™ platform’s open source support history

TI has delivered OMAP processor-based solutions since 2001 More than 15 million Linux-based products are enabled by TI OMAP technology , handheld Internet/data terminals, navigation systems & media players Innovative open source consumer products such as Nokia internet tablets TI offers open source BSP & multimedia solutions and collaborates with Linux OS vendors to provide commercial Linux products TI is actively involved in industry forums Industry initiatives advance open standards and the use of open software

Sponsored OSDL Linux Power Specification Lead for Management Summit to begin Khronos OpenMAX IL 1.0 TI joins LiMO as Core advocating mobile handset TI Licenses First TI participated in Member and Board power management ARM Core launch of Open Representative Handset Alliance

OMAP1 OMAP2 OMAP3 2002 2005 2006 2007 2008

Joined CELF Participated in TI joined Linux Phone TI joined The TI as Founder of OMAP1610 Standards (LiPS) Symbian Foundation Mobile Development Kit Definition Board. to help promote adopted by CELF and protect Linux OMAP™ platform resources for open developers Growing with Linux Adoption

Linux Smartphones in 2011 ~ 22% of global smart phone shipments (Source: Strategy Analytics, January 2008, 2008 Handset Outlook: Smart Phones at Heart of OEM Strategies)

Worldwide Converged Mobile Linux Smart Device Shipments “Linux Smartphones” Millions of Device Shipments Millions of Device

Source: Strategy Analytics, January 2008, 2008 Handset Outlook: Smart Phones at Heart of OEM Strategies OMAP™ platform resources for open developers Growing with Linux Adoption • Full Linux BSP • Multimedia Integration • Advanced Power Management • Imaging • 3D Graphics • Full entitlement development platforms • Multiple low-cost SW development platforms • Collaborative Development portals • Public Documentation • Broader support for new markets • Full Linux BSP • Multimedia Integration • Advanced Power Management • Full entitlement • Basic Linux BSP development platforms OMAP3 • Public Snapshots • Public Snapshots • Low-cost SW development platforms

OMAP2

OMAP1 Millions of Device Shipments Millions of Device

Source: Strategy Analytics, January 2008, 2008 Handset Outlook: Smart Phones at Heart of OEM Strategies OMAP™ platform acceleration

Khronos OpenMAX™ IL components Enables ease-of-use acceleration using APIs popular for mobile Linux stacks Supported on OMAP3430 processor Component implementations • OpenMAX IL 1.x • OpenGL® ES 1.1 and 2.0 • OpenVG™ 1.0 DaVinci™ technology for video and DSP acceleration Enabled flexible acceleration using APIs popular for shared use of DSP resources Supported on OMAP3530 processor Popular video and audio codecs optimized for OMAP product family Improving access to OMAP™ processor resources

ƒ Provide developers with low-cost systems for development and validation ƒ LogicPD’s OMAP3430 processor-based Zoom mobile development kit ƒ TI/Mistral’s OMAP35x processor-based evaluation module (EVM) ƒ BeagleBoard.org’s OMAP3530 processor- based USB-powered single board computer ƒ Documentation ƒ Make OpenMAX™ IL and OpenGL® ES libraries available to enable integration and UI innovation ƒ Provide free access to DSP acceleration components and compiler for open source developers ƒ Promote collaboration on new solutions enabled by current-generation hardware Zoom MDK product overview OMAP3430 processor Triton2 Inside TI Wireless • Power Regulators with ES2.0 Inside • USB and USB Charging Connectivity • ARM Cortex™- A8 • Audio CODECs • OMAPV1030 (GGE) integrated • IVA2.2 (Image, Video, Audio Accelerator) processor • IMG 3D GFX Accelerator • TI (BRF6300) Wireless Connectivity Price $875 Camera Sensor • 3 MP Camera •TI OMAPV1030 GGE Developed in partnership with LogicPD module • Enable developers to access •TI Bluetooth (BRF6300) and develop using OMAP3430 processor’s built-in Camera ISP Peripherals • HS USB 2.0 (OTG) 3.7” VGA TFT Display • RJ-45 (Ethernet) • Touchscreen Color Display • JTAG for Debugging • OpenGL® ES 1.1 and 2.0 APIs • UART • IVA 2.2 Video Acceleration Audio and Video Connectors Form Factor Design • DVI-D connector • TV Out on S-Video ITU9 Standard Keypad • 3.5mm Stereo Out • Mic In Multiple Power Sources Memory Subsystem • Battery (min 1100 mAh) • Micron POP • USB Charging • 1Gb mDDR / 2Gb NAND Micro SD/MMC Slot • Battery backup for RTC retention Available today for Zoom MDK OMAP3430 processor technical reference manuals Zoom MDK and Beagle Board hardware platforms are available through distributors OpenMAX IL library released under LGPL An evaluation package for testing MPEG4 H.264 and AAC codecs are also available git tree with latest developmental support for OMAP processor Aggregation of patches we are working to push upstream Enhanced power management

Software and more details are on http://omapzoom.org $149 Personally affordable Wikis, blogs, promotion of > 650 participants community and growing activity

Active & technical Freedom to community innovate

Open access to Instant access to hardware >10 million lines documentation of code

Opportunity Free to tinker and software learn On-going collaboration at BeagleBoard.org ƒ Live chat via IRC for 24/7 community support ƒ Links to software projects to download OMAP3530 Processor 3” ƒ 600MHz Cortex-A8 ƒ PowerVR SGX GPU ƒ 430MHz C64x+ DSP Peripheral I/O ƒ DVI-D Video Out POP Memory ƒ S-Video Out ƒ 128MB LPDDR RAM ƒ SD/MMC+ ƒ 256MB NAND Flash ƒ USB HS OTG ƒ Stereo In/Out ƒ JTAG ƒ RS-232 Serial USB Powered ƒ I2C, I2S, SPI, ƒ 2W maximum consumption MMC/SD ƒ OMAP processors are small % of that ƒ Alternate Power ƒ Many adapter options ƒ Car, wall, battery, solar, … Summary

Consumer demand for unique innovative applications driving open source growth

Manufacturers need solutions that allow them to simplify the development process and differentiate in the market place

TI is investing in open source with the OMAP™ platform to meet the changing market needs Q & A •To participate, click on the Ask a Question link on the left side of the interface; enter your question in the box on the screen; hit “Submit.” We’ll answer them during the Q&A session or after the webcast.

Visit opensource.ti.com, omapzoom.org, and beagleboard.org for more information THANK YOU!

Visit opensource.ti.com, omapzoom.org, and beagleboard.org for more information

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