Annual Report 2008 | GRUNER+JAHR AG & Co KG

annual Report 2008 WWW.GUJ.COM | GRUNER+JAHR AG & Co KG

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PUBLISHER Gruner + Jahr AG & Co KG Corporate Communications Am Baumwall 11, D-20459 Hamburg Production supervisor Alexander Adler Contributors Dr. Maria Hoffacker, Christina Pohl Videos Sandra Harzer-Kux (Manager) TRANSLATION Larissa Stillman Wagner

Realization G+J Corporate Media GmbH Friesenweg 2a D-22763 Hamburg ConCEPT claim GmbH, Hamburg art director Ilga Tick, Square Media Illustration Evan Roth photography Eva Häberle CONTACT FLASHDESIGN Claudia Braun

PUBLISHER Gruner + Jahr AG & Co KG Litho 4MAT Media, Hamburg Corporate Communication Am Baumwall 11, D-20459 Hamburg Printing APPL group of companies, aprinta druck, Wemding Phone: + 49-40/3703-0 Other Photo credits AP Photo: p. 69, Verena Brandt [email protected] (only in the e-annual), Corbis: p. 24, 26 t., dpa Picture-Alliance: p. 44, Cornelia Funke/PR: p. 67, André Hemstedt/Tine Reimer/ Realization G+J Corporate Media GmbH Katharina Schröder: p. 68, Ralph Kerpa: p. 13, Axel Kirchhof: Friesenweg 2a p. 40 t., Klaus Knuffmann: p. 40 b., 58, Felix Seuffert: p. 57, D-22763 Hamburg 2008 Phone + 49-40/883 03-600 Alexander Straulino: p. 68 b. r., Sebastian Vollmert: p. 59 [email protected] a nnu al report

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01_Cover_UmschlagCD_E_300.indd 2 20.04.2009 16:35:34 IN EURO MILLIONS 2008 Revenues 2,769 Operating EBIT 225 IN MILLIONEN EURO 2008 EBIT 170 Umsatzerlöse 2.769 Net income (before minority interests) 88 Operating EBIT 225 Cash ﬂ ow from operating activities 221 EBIT 170 Total assets 2,171 Jahresüberschuss vor Fremdanteilen 88 Equity (incl. minority interests) 597 Cash ﬂ ow aus betrieblicher Tätigkeit 221 Provisions and Liabilities 1,574 WITH AN INTERNATIONAL Bilanzsumme 2.171 Non-current assets 1,328 Eigenkapital (einschließlich Fremdanteilen) 597 REVENUE SHARE OF 54 Current assets 843 Fremdkapital 1.574 Personnel costs 858 PERCENT, GRUNER + JAHR Anlagevermögen 1.328 Mitarbeiter am Bilanzstichtag 14,941 Umlaufvermögen 843 IS ONE OF THE WORLD’S Personalaufwand 858 MOST INTERNATIONAL No. of employees at balance sheet date 14,941 MAGAZINE PUBLISHERS No. of employees (average) 14,779

GRUNER + JAHR in Figures Gruner + Jahr Group January 1, 2008 – December 31, 2008

2,010 198.2 1,969 2007 1,980 2007 2006 2008 180.9 176.7 2008 2006 THE PRINTED AND ONLINE MEDIA PRODUCED BY OUR 2.86 Brand Business 2006 2.83 2.77 APPROX. 15,000 EMPLOYEES REACH READERS AND 2007 2008 Holdings, Other USERS IN MORE THAN 30 COUNTRIES 100.5 892 2006 2006 821 65.4 45.9 2007 Germany 789 2007 44.0 2008 26.3 277.2 2008 2006 263.6 Europe and 2007 14,941 other Countries 224.9 14,529 14,448 2008 18.0 2008 2006 2007 France COPYRIGHT Gruner + Jahr AG & Co KG 9.8 North www.GUJ.COM/E-ANNUAL2008 America

REVENUES in Euro billions GEOGRAPHICAL BREAKDOWN OF REVENUES in percent OPERATING EBIT in Euro millions NUMBER OF EMPLOYEES at G+J GROWTH IN REVENUES AND PROFITS FROM THE BRANDS BUSINESS EXTERNAL SALES in Euro millions OPERATING EBIT in Euro millions

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01c_Schmutztite_E_200.indd 1 20.04.2009 16:32:25 annual report 2008 WWW.GUJ.COM | GRUNER+JAHR AG & Co KG

04 FOREWORD BY THE CHAIRMAN & CEO Through the Crisis with Strong Brands 08 ELEVEN YEARS AT GRUNER + JAHR Bernd Kundrun Brands 12 PARENTS UNITED ELTERN Expands Internationally 16 DOMINANT ON ALL CHANNELS Programmies in France 22 THE PREMIUM NETWORKERS Digital Marketing 24 ON AN INTERNATIONAL GROWTH PATH GEO International 28 A DYNAMIC GIANT The NEWS Publishing Group 34 people3 GALA France, VOICI and VSD 38 A PERFECT PAIR GALA Germany and IN – DAS STAR & STYLE-MAGAZIN 42 THE SEISMOGRAPH BRIGITTE – A Dependable Rock in the Surf RESPONSIBILITY 50 CORPORATE RESPONSIBILITY Business, the Community, and the Environment 56 QUALITY JOURNALISM Promoting excellence, harvesting success 60 EMPLOYEES A Community of Diversity 64 CLIMATE CAMPAIGN Going Green 66 CULTURAL & SOCIAL MATTERS Citizenship

FINANCIALS 72 MANAGEMENT REPORT 78 BALANCE SHEET 80 BOARDS, COMMITTEES & PARTICIPATIONS 82 THE EXECUTIVE BOARD 2008 Check out the e annual 84 CHRONICLE 1948–2008 for an animated online 88 NOTES edition of the Annual Report, including videos, more pictures and related links 93 e-annual The G+J Annual Report is also available online

at www.guj.com/e-annual2008

G+J annual report 2008 Contents Contents G+J annual report 2008

01_inhalt_GUJ_E_300.indd 2-3 09.04.2009 15:05:52 Dr. Bernd Buchholz, Chairman & CEO of Gruner + Jahr Tackling the crisis with Strong Brands

Foreword to the Annual Report 2008

Dear Readers,

Gruner + Jahr is a media company Our established media brands rallied AVENUE in Germany, GALA in the with a long tradition of high publish� against this development with all their Netherlands and LIFE&STYLE in ing standards and quality conscious� strength. Some of the highlights from Russia. ness. Our successful media brands, G+J��’s operations in 2008 are presented In a move of unprecedented scope we the journalistic creativity of our staff in the features of this annual report. also decided to create a G+J business and prudent publishing actions in the editorial department in Hamburg, interests of our employees and share� Against the backdrop of the world which from spring 2009 produces holders have made G+��J�� a self-�assured�� economic situation, G+��J�� made G+J’s business media in Germany: and commercially robust company. substantial progress in 2008. Never� CAPITAL, IMPULSE, BÖRSE theless, the macroeconomic situation ONLINE and the FINANCIAL The task and goal of management and led to an overall downturn in ��G+J��’s TIMES DEUTSCHLAND. The employees is to uphold G+J’s position financial indicators. business media editorial offices in in the international media markets Revenues declined to 2.77 billion Cologne and Munich were closed. and to develop the company on this Euros (previous year: 2.83 billion basis. Euros), while the operating result fell G+J Germany wants to maintain the to 225 million Euros (previous year: strong brands in its business portfolio The past fiscal year marked a signifi� 264 million Euros). as quality media on a long-term, cant chapter on this path. 2008 was as full of changes as it was difficult for To ensure the future viability of our G+J.�� The emerging global economic brands, our company and to fulfill our “THESE WERE DIFFICULT crisis in 2008 put all the key markets responsibility to our employees, we in which ��G+J�� operates under severe to had to make difficult and tough AND TOUGH DECISIONS dramatic pressure, and we have clearly decisions towards the end of the year. FOR US, BUT THEY felt this. We did not take these decisions lightly, and they were necessary. WERE NECESSARY.”

Dr. Bernd Buchholz Because of the lack of commercial prospects, we were forced to discon� Watch the video in our e-annual tinue magazines like VIVA and PARK

G+J annual report 2008 Foreword Foreword G+J annual report 2008

01_VORWORT_E_300.indd 4-5 09.04.2009 15:07:54 “WE FIRMLY BELIEVE THAT, AS A ROBUSTLY While G+J France did not manage to The print portfolio grew through a From today’s perspective we can say escape the crisis-driven developments moderate number of new launches. In that this strategy was correct. POSITIONED COMPANY, GRUNER + JAHR WILL entirely, it still managed to increase its France the monthly women’s maga- We will set further strategic corner- WEATHER THE CRISIS WELL.” profit despite a slight decline in sales. zine FEMMES was launched while in stones in the coming years and turn Fortunately Prisma Presse performed China, the parenting magazine BABY towards new growth areas in print and better in the ad sales business than its WORLD made its newsstand debut. online where we already have great competitors and was therefore able to In partnership with various licensing expertise. For example, we believe consolidate its strong market position. partners, the international GEO strongly in the growth potential of crisis-proof basis. One prerequisite for Motor Presse France acquired six family grew with new magazines in corporate publishing. Accordingly, we this is to achieve significant cost special-interest magazines from Finland and other countries. By want to drive forward the expansion reductions and share resources, while Mondadori. issuing a license to India’s Outlook of this successful business in Germany preserving the identity and quality of Group, G+��J�� also succeeded in gaining and establish it in countries where the magazines. I am very confident In 2008, G+��J�� once again made a foothold in one of the world’s G+J�� is active. that we can do this. prudent investments in its portfolio, fastest-growing magazine markets. acquiring complementary businesses. The near future holds a high degree A look at the operational performance For example, G+J Germany entered a The “Expand your Brand” strategy, of economic uncertainty for the of G+J’s corporate divisions yields a new sector of digital marketing by introduced in 2006, was continued in entire media industry. We firmly mixed picture. purchasing the performance marketer 2008. The employees, management believe that, as a robustly positioned Ligatus. The acquisition of EPULS.pl, and shareholders of G+J also continue company, G+J will weather the crisis G+J Germany was able to slightly one of Poland’s largest social network- to believe strongly in the viability of well. A vigilant investment policy as increase sales, but earnings came ing websites, instantly turned G+J print. “Expand your Brand” puts the well as alertness and agility in under pressure and remained below Poland into a key player in a rapidly focus of our editorial and entrepre- business operations will be our the previous year’s total. A significant growing segment of the Polish media neurial activity on expanding our maxim for bringing G+J cleanly and improvement in results at the BRI- market. established media brands into new safely through the crisis. GITTE brand family, GALA and media channels. Strategically, G+J will NEON was offset by a clear decline in In the autumn, ��G+J�� launched its first adhere to “Expand your Brand,” In closing, I would like to mention a ad sales among the business media, international online project with the particularly in economically difficult change at the head of ��G+J�� in which set in early in the year. “Parenting Network.” For details, times. Investment in our brands will please see the report on page 12. be an essential cornerstone in our In 2008, G+J International showed a future progress. „WE BELIEVE STRONGLY IN THE GROWTH slight downturn in performance. A similar project is underway in 2009 POTENTIAL OF CORPORATE PUBLISHING.“ initiated a number of important ment at G+J. Please see pages 8 and 9 While business in Spain decreased for the GEO brand. We owe the fact that we have been decisions and was formative in for details on the work done by Bernd dramatically due to a distinctly able to do this, and make other advancing them. Because of him, Kundrun at G+J. recessionary economy, the G+J targeted investments, to the circum- 2008/2009. After eleven years at G+J��, I have been able to take over the holdings in Austria and Eastern spect investment policy of recent for eight of which he served as CEO, leadership of a healthy and excellently I wish you an enjoyable and entertain- Europe in particular successfully years. ��G+J�� did not participate in the Dr. Bernd Kundrun stepped down as managed company with first-class ing read! fought back against the crisis and scramble for emerging Internet head of the company. He took the staff and a superb outlook. recorded good results. G+J’s holding companies with sometimes astronomi- helm of our company at a time of in China, BODA, had an especially cally high purchase prices. incipient structural change in the The G+J staff, management and gratifying fiscal year, the most print media industry. Bernd Kundrun Board, and I personally, all owe him a successful one since its founding. managed G+��J�� with great success, great debt of gratitude for his commit- Dr. Bernd Buchholz

G+J annual report 2008 Foreword Vorwort G+J Jahresbericht 2008

01_VORWORT_E_300.indd 6-7 09.04.2009 15:08:15 11 Years of were made which substantially changed the portfolio, such as the acquisition of a majority holding in Motor Presse Stuttgart, the foundation of the Prinovis rotogravure printing joint venture (both in 2004) and, Gruner + Jahr History: throughout his tenure from 2000 to 2008, the systematic expansion of the international business in territories that offered attractive publishing opportunities for G+J. 2000

Under Kundrun’s publishing leadership G+J has expanded and strengthened its position as the market leader in Bernd Kundrun journalistic quality across many markets. During his time as CEO, G+J launched more than 80 new magazines in over 20 countries.

As part of the “Expand your Brand“” strategy initiated by Kundrun in 2006, G+J systematically advanced the expansion of its media brands’ multimedia offerings, while also investing in high-growth companies and projects. This long- 2006 term strategy is driven by changes in the behavior of media users. Readers of the magazine brands are offered attractive new multimedia products, while the appeal of G+J’s print brands is extended onto the Internet, where additional information and entertainment offerings and services are presented to users under the umbrella of each media brand. On the basis of this strategic process, G+J has since been effectively strengthening and expanding its online presences, acquiring innovative Internet start-ups, and enhancing its multi-media expertise as with the takeover of ENTERTAINMENT MEDIA VERLAG in Munich, the leading German special-interest publisher in the fields of cinema, video/DVD, games, and music – including its Bernd Kundrun spent over 11 years at Gruner + Jahr, more than eight of them at “The support of the extensive content database. the helm of the company. On 1 August 1997 he was appointed to the G+J Executive Board, where he took over responsibility for the chief editors, ma- It was also during Bernd Kundrun’s tenure that the Henri Nannen Awards were established, which in 2009 will be Newspaper Division. In November 2000, he was appoin- awarded for the 5th time at the Hamburg Schauspielhaus. As he presented the 2008 Henri Nannen Awards, Bernd nagement and em- ted Chairman of the G+J Executive 1997 Board, taking a seat Kundrun said: “We award this prize to journalists, who with their reports, their documentaries and their investigative on the Bertelsmann Executive Board at the same time. On January 6, 2009 ployees of Gruner + work help to make the world a little more understandable, more transparent, and a happier place.” Kundrun resigned his mandate as CEO and Chairman of the Board, due to differing views on the future strategy of G+J. The separation of ways was by Jahr during my last Hartmut Ostrowski, Chairman of the Supervisory Board of Gruner + Jahr AG and CEO of Bertelsmann AG, also mutual consent with both shareholders. 11 years on the acknowledges Bernd Kundrun’s lifetime achievement: “I thank Bernd Kundrun personally and on behalf of both partners for his successful work in recent years. During his time as Chairman of the Board he made valuable contribu- In 1984, after earning a university degree and doctorate at the Universities of Board and eight tions to the development of Gruner + Jahr. Today, the publishing group has achieved leading market positions, Münster and Innsbruck, Bernd Kundrun began his career at Bertelsmann as including in growth markets like Eastern Europe and China.” assistant to the Bertelsmann Club GmbH management years as CEO has board. After working as Head of Sales and Marketing made this time the Bernd Kundrun says, commenting on his time at G+J: “I thank the shareholders for their many years of trust. At the 1984 Managing Director, he was promoted to Managing Director same time, I am grateful for almost 25 exciting and fulfilling years spent in various roles at Bertelsmann. The support of Bertelsmann Club GmbH in early 1993. In 1994 he left to become Chief most enriching expe- of the chief editors, management and employees of Gruner + Jahr during my last eleven years on the Board and eight Executive Officer of Premiere Medien GmbH & Co. KG in Hamburg. rience of my wor- years as CEO has made this time the most enriching experience of my working life.” A Retrospective The results of his work at the head of G+J are impressive. Today, G+J’s more than king life. Gruner + Since the turn of the millennium, G+J has been in a process of long-term change from a traditional “printing and Dr. Bernd Kundrun’s tenure as CEO 500 magazines and newspapers and associated online offerings give it a presence Jahr represents publishing house” to a future-oriented media company that strives to be the journalistic home of the world’s most of Gruner + Jahr ended in January 2009. in more than 30 countries on three continents. With more than 54 percent of its fascinating media brands. It is Bernd Kundrun’s achievement that this process was set in turnover coming from abroad, G+J is regarded one of the world’s most internati- quality journalism, motion and is now deeply anchored in the company. G+J’s new mission, based on the values onal magazine publishing houses. and traditions of its 40-plus year history, is: “We inform, inspire and entertain 2009 people to independence and enrich their lives.” Or to sum it up: Life Enriching Media. ° During his time as CEO, Kundrun managed to continuously enhance G+J’s innovation like no position as the leading German publishing house in terms of revenue, and as Europe’s top magazine publisher. During his tenure, important strategic decisions other publisher.” Bernd Kundrun

G+J annual report 2008 G+J annual report 2008

37_KUNDRUN DS_G+J_E_300.indd 8-9 09.04.2009 15:09:5 BRANDS “Chance is always powerful. Let your hook be always cast. In the pool where you least expect it, there will be fish.” OVID, ROMAN POET (43 BC–18 AD)

“Blogs personalize media content so that all we read are our own thoughts. Online stores personalize our preferences, “Companies have to consider a bare minimum of advertising if they don’t want to do thus feeding back to us our own taste. Google personalizes searches so that all we see are advertisements for products permanent damage to their brands. Brands are beacons, it is especially important for them and services we already use. Instead of Mozart, Van Gogh, or Hitchcock, all we get with the Web 2.0 revolution is more to remain lit when conditions are foggy. People tend to forget that when panic prevails.” of ourselves.” “A digital-age publisher has to evolve from being a formerly pure-play magazine publisher into a media company, and send out its content expertise across a large range of media channels.” HOLGER JUNG CO-FOUNDER OF THE JUNG VON MATT AGENCY, 2008 ANDREW KEEN AUTHOR OF “THE CULT OF THE AMATEUR” 2008 BERND BUCHHOLZ CHAIRMAN & CEO G+J, 2008

“People say that in the future, we will consume all media via the Internet. That is only part of the story. 20 years from now, there will be only two kinds of publications: boulevard trash with gigantic circulations and intelligent “A strong society cannot afford to have a weak media sector.” daily papers and magazines with shrewd analyses and editorials.” HAJO SCHUMACHER TV PRESENTER, 2008 TYLER BRÛLÉ PUBLISHER OF “WALLPAPER” AND “MONOCLE”, 2008

“Whether on mobiles or PDAs, via SMS, WAP or iMode – G+J’s over 50 online portals can now be accessed anywhere, anytime on the mobile Internet.” WWW.TEST.DE STIFTUNG WARENTEST WEBSITE, 2008

“Steve Ballmer, Chairman & CEO of Microsoft, recently announced that ten years from now, magazines and newspapers would no longer be published in printed form. So what? The man sells software. You really expect him to predict that everyone will be reading Baudelaire poems to each other in ten years’ time?” ARMIN ROTT MEDIA ECONOMIST AT THE HAMBURG MEDIA SCHOOL, 2008

low.indd 10-11 20.04.2009 16:49:00 Uhr An uphill path: Raising children Parents United is a challenge in any country

The Parenting Network – A practical everyday companion

For decades, the ELTERN (PARENTS) brand has advised young mothers and fathers in Germany and has helped out in any way they can in the magazine and online. With the “Parenting Network” it is now also expanding internationally.

Warsaw in December. In the Mokotów Hamburg in December. Christian was given the go-ahead soon after- business district in the south of the Müller, the Project Manager, and wards. Torsten-Jörn Klein: “The launch city, Katarzyna Borcz turns on her former assistant to Dr. Torsten-Jörn of the ‘Parenting Network’ marked the computer in the morning. A picture of Klein, G+J Board Member and Presi- start of the online internationalization her two-year-old daughter appears on dent of G+J International, sits in an of our brands as part of the ‘Expand the screen, then the RODZICEON- office at G+J headquarters – “the spider your Brand’ strategy.” The first LINE.pl website. A good six months in the web,” as he puts it. Everything countries went online in October 2008. ago, the qualified journalist joined the comes together here. The afternoon sun The basic idea is simple. If you have a multimedia team producing the Polish shines on little national flags on the brand that has been going since 1966, subsidiary of ELTERN.de. Borcz is wall, from France and Croatia, the as in the case of ELTERN magazine, responsible for the editorial content of Netherlands, Spain, Italy, Poland and which serves as a companion to family the website, deciding which articles can Russia – the countries where the life in all its facets, and if you also have, be transferred from ELTERN.de and “Parenting Network” is being launched. in the case of the electronic offshoot writing additional articles for the local The flags of India, Serbia and Slovenia ELTERN.de, the largest editorial market. are also out, ready to be put up. website for parents with a social network in Germany, then it makes Munich in December. In the G+J Think globally, act locally: After GEO, sense to export this concentrated branch canteen, Rosemarie Wetsch, ELTERN is the second-biggest G+J expertise for the benefit of all sides. Editorial Director of ELTERN.de, brand whose internationalization is meets with Sandrine Hygoulin, systematically being pushed forward. However, unlike GEO International, Content Manager at G+J International. “GEO International’s success with its the idea here is not to pursue a central The lunch break turns out to be short- centralized approach opened the door umbrella-brand strategy, but to adapt lived, however. Originally from for this growth project,” says Müller, both content and appearance to suit southern France, and like Borcz also who has spent a year developing the each respective country. “The position- the mother of a two-year-old daughter, international network of websites based ing of ELTERN.de is very influenced “EDITORS HAVE TO CONSIDER THE CULTURAL DIFFERENCES: PARENTING CONCEPTS, TOYS Hygoulin is going through a stressful on ELTERN.de. The idea originated in by the strong magazine brand,” says period of work: The first countries in the summer of 2007, and the project Müller. “Our colleagues abroad have a AND DIAPERING TECHNIQUES ARE DIFFERENT IN FRANCE AND IN RUSSIA. IT‘S NOT WITHOUT the international “Parenting Network” freer rein in their design and can play REASON THAT STROLLERS IN HAMBURG LOOK DIFFERENT FROM THOSE IN WARSAW…” are already online and several other around with it more. It is also impor- launches are imminent. The fine- tant to take into account local particu- tuning is time-consuming. larities and needs. You can present an

G+J annual report 2008 Brands 12 13 Brands G+J annual report 2008

11_Eltern_E_300.indd 12-13 09.04.2009 15:10:8 Warm and fuzzy research: article on the Maya all over the world the end it is about their children – ELTERN.de and has included those Rosemarie Wetscher, Head of in almost exactly the same way, but not those still unborn, and those who which can easily be transferred interna- Editorial at ELTERN.de, and one on the issue of breastfeeding.” already need to be fed, swaddled, tionally on the platform – including Project Manager Christian Müller nurtured and raised. Our decades of short English summaries and details of in the stuffed-animals section of Katarzyna Borcz confirms this view applicable knowledge have created a the text form, i.e. whether it is an the ELTERN editorial office from where she works, in Poland: “Our foundation for this. A second quality is encyclopedia article or a trend survey, a „ Ich bin immer site looks a little different from the way we write: it takes the readers quiz or an interview. “This facilitates a blindtext, man hat ELTERN.de. In Poland there is a high seriously, provides concise information quick launch,” she says. “The struc- demand for practical advice, so we but doesn’t just give them pure facts, tured content was of great help espe- mich hier noch introduced a special section called ‘For instead it understands and reflects their cially in those countries which don’t blindtext, man hat Parents’ featuring numerous useful, situation in life.” have the magazine.” immediately usable tips and pointers.” mich noch blind ...“ The „Parenting Network” is not a one- In Poland and Germany, as well as way street, but calls for and encourages Vorname Name “ WE WANT TO SPREAD Spain and Croatia, successful print content sharing. An international siblings co-exist alongside the web THE SPIRIT OF ELTERN survey on child safety and the regular pages, but not in the other countries. IN THE WORLD – Question of the Month are the first Nevertheless, they were immediately results of this. Also, the January issue amenable to the idea: “We combine an THERE’S NOTHING of ELTERN in Germany featured nine advanced technical platform with our WRONG WITH HAVING pages on pregnancy in the Nether- local journalistic and brand expertise,” lands, birth in Russia, baby time in says Müller. “Therefore countries such A CERTAIN SENSE OF Croatia and the family situation in as Italy and Russia feel this can work MISSION. WE ARE ON France. for them even as a standalone project.” THE SIDE OF PARENTS, “We have found a way to explore and The amount of traffic ELTERN.de CHILDREN AND THE develop new sectors together, by gets may have facilitated the decision. integrating print and online and The revamped site was launched in JOY OF LIFE.” linking national and international January. At that time it was generating Rosemarie Wetscher content,” says Wetscher. “And we want Parenting Network 26.6 million page impressions (PIs) and to spread the spirit of ELTERN in the 1.3 million visits (source: IVW Online world – there’s nothing wrong with November 2007). A year later, there are having a certain sense of mission about The monthly magazine ELTERN was founded in 1966 and quickly became the market leader in its segment, 33.8 million PIs and 1.6 million visits The technology platform for all this. In everything we do, we are on as the editorial team succeeded providing guidance to young parents on how to raise their children in a (IVW-Online December 2008). countries is being managed in Ham- the side of parents, children and the joy competent, professional and trustworthy manner. Today, ELTERN sells 342,000 copies a month and is read by around 1.25 million readers. In 1996, ELTERN FAMILY was launched for parents of children aged from 4 to 14. burg. To build up the local sites, of life!” ° It currently sells 160,000 copies a month. Finally, an electronic offshoot was created with ELTERN.de, which Interdum volgus rectum videt, est ubi peccat. Rosemarie Wetscher, a mother of two entrepreneurial task forces with a staff now reaches 410,000 users a month. Si veteres ita miratur laudatque poetas, ut teenage girls, worked as a Senior Editor of two or three have been assembled for online In 2008, G+J set up the international “Parenting Network” under the ELTERN International brand, its first nihil anteferat, nihil illis comparet, errat. Si for the mother magazine before joining editing, traffic management and eltern.de trans-national online project. By the end of 2008, websites in France, Croatia, and Italy were online, and the WATCH THE VIDEO IN OUR E-ANNUAL quaedam nimis antique, si peraque dure worldwide rollout continues in 2009. ELTERN.de. She is especially pleased marketing. dicere credit eos, ignave multa fatetur, et about the increase in editorial content. sapit et mecum facit et Iova iudicat aequo. “Our users are sensitive and expect All international offices have access to The international “Parenting Network” is currently comprised of the following websites: Non equidem insector delendave carmina Livi high-quality information, because in the same pool of articles. Sandrine Germany, Austria, Switzerland (ELTERN.de), France (ENFANT.com), Italy (NOSTROFIGLIO.it), Croatia (RODITELJI.hr), Poland (RODZICEONLINE.pl) Hygoulin, a multimedia editor who previously developed educational software for the textbook publisher Klett, has reviewed all the content on

G+J annual report 2008 Brands 14 15 Brands G+J annual report 2008

11_Eltern_E_300.indd 14-15 09.04.2009 15:10:38 Dominant on all channels

A French Success Story

Despite vigorous competition, fully half of all revenues generated in the French TV magazine market go to Prisma Presse. Not content with this, the G+J subsidiary is moving aggressively into the Internet with its TÉLÉ LOISIRS, TÉLÉ 2 SEMAINES and TV GRANDES CHAÎNES brands.

Xian Xu, a Chinese translator at Prisma Presse

G+J ANNUAL REPORT 2008 Brands 16 17 Brands ANNUAL REPORT 2008

12_FRANKProgrammies_E_700.indd 16-17 09.04.2009 15:11:23 If there’s one segment of the media entirely on new assets - and new ways industry that shows signs of being of utilizing them.” „ Ich bin immer saturated, it’s the market for TV blindtext, man hat magazines. This is as true in France as No.1 in France it is in Germany. The covers which Since 2007, the primary vehicle for mich hier noch seem to dominate the German creating new value has been the blindtext, man hat newsstands – blonde models in red Internet. This was the year in which swimsuits posing before a blue Prisma Presse acquired the PRO- mich noch blind ...“ background – are rarely seen in GRAMME-TV.net website, inte- Vorname Name French kiosks, but the territory is grated it with TELE-LOISIRS.fr, and essentially the same. captured the online lead in the TV segment. The central task in 2008 was This was already the case in 2004 when Prisma Presse, G+J’s largest and most important foreign subsidiary, “OUR STRATEGY FOR introduced two new titles. TÉLÉ 2 SEMAINES and TV GRANDES THE FUTURE RELIES ON CHAÎNES rocked the French TV NEW ASSETS … AND magazine sector and earned their makers the “Grand Prix des Médias,” NEW WAYS OF UTILIZ- the country’s most prestigious media ING THEM.”Philippe Labi award. The trio of listings magazines formed by these two and the already- extant TÉLÉ LOISIRS quickly came to further cement this dominant to dominate the market, regularly position with the addition of the achieving sold circulation of well over TVGRANDESCHAINES.fr and 3 magazines … one million copies per issue – a feat TELE-2-SEMAINES.fr portals. “All … one topic – and a world of difference managed by only eight magazines in in all, 2008 was our record year since the French market. Prisma Presse has we founded the ‘Programmies’ Although TÉLÉ LOISIRS, TÉLÉ 2 SEMAINES and TV maintained this dominant position to publishing group four years ago. Over GRANDES CHAÎNES are all TV guides, they are com- this day. Last year its three TV 14 million magazine readers, more pletely different publications: not only with regard to the magazines captured a 35-percent share than 1 billion page impressions for the TV listings they publish (weekly, biweekly, or focused of the French TV listings market, and website, market leadership in the on the country’s most-watched channels), but also their their combined circulation of over 12 DVD add-on business . . . in a editorial settings. The family magazine TÉLÉ LOISIRS million means that nearly one in four nutshell: we are the clear number one delivers travel and health stories, psychological advice French consumers consults a Prisma in French TV listings publishing in and recipes. TÉLÉ 2 SEMAINES, a trendier mag, focuses Presse TV guide. terms of circulation, advertising, and on background reporting and many shopping features, online,” concludes Philippe Labi. covering everything from entertainment to indulgence. Philippe Labi, Publishing Director for TV GRANDES CHAÎNES, meanwhile, takes a very inter- Prisma Presse’s TV and people This success is built on the magnetism national approach by French standards, and contains magazines unit, which account for 50 of individual brands, and the ability lots of celebrity interviews. percent of the group’s revenues, relies to translate this appeal onto the on innovation to drive success in this Internet. Unlike the German model, challenging business environment: where TV magazines all bear a strong “Our strategy for the future relies similarity, in France Labi has imple- mented the strategy of differentiated

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12_FRANKProgrammies_E_700.indd 18-19 09.04.2009 15:12:27 positioning that worked so well for biweekly rotation with TÉLÉ 2 service brands and must cater more and him in the celebrity-magazine market. SEMAINES. Average sales total 1.12 more closely to the reader’s expecta- million copies. tions, both in print and online. Print is From its launch in 1986, TÉLÉ the core business, but if we want to LOISIRS has been positioned as a Although Prisma Presse’s TV magazines grow, we have to restructure ourselves full-range entertainment offering for lead the market in advertising volume along multimedia guidelines.” the whole family. The magazine gives as well as newsstand sales, their strong readers everything they need to know dependence on newsstand sales means Or conquer new lines of business: In at a single glance. they are subject to the ups and downs 2008, the newly-created Prisma of the global economy. Therefore it is Corporate Publishing division won the Market leader in ad sales all the more important to strengthen pitch for producing a customer Its newsstand sales are close to 1.25 their online and mobile presence, which magazine for the TV broadcaster million copies each week. also feature diversified perspectives. Canal+. Its proposal prevailed in all

“IN FUTURE WE WILL HAVE HARD-HITTING EDITORIAL TEAMS THAT DON‘T THINK IN TERMS

OF PRINT VS. ONLINE, BUT ARE ALIGNED WITH THE INDIVIDUAL BRANDS.” Philippe Labi

After successful regional testing, TÉLÉ Key player from the start three relevant dimensions – editorial, 2 SEMAINES was introduced “Our websites are still very young,” ad sales marketing, and production. throughout France in 2004, becoming continues Philippe Labi, “So we still Since March, Prisma Corporate Média one of Europe’s most successful have specialists for print and special- has been producing two magazines in magazine launches ever. The magazine ists for the Internet. In the near multiple versions with a total circula- brought several innovations to the future, however, we will have hard- tion of seven million units, becoming a French market, including two weeks of hitting editorial teams that don’t key player in this market space right TV programming in a single issue, and think in such categories anymore, but out of the gate. a breakdown of program listings by are instead aligned with the individual category (“Les grands moments”). brands.” A few examples of the “It’s the premiere in a new field in TÉLÉ 2 SEMAINES has average sales “Expand your Brand” strategy as which Prisma Presse immediately of around 1.2 million copies. applied to the TV magazines illustrate plays a powerful role,” says Daniel how this can work. Daum, Head of Prisma Corporate The third magazine, TV GRANDES Média. “One of the reasons behind THIS NEW EXPANSION GOES WELL BEYOND CHAÎNES, was born of a simple In addition to content items such as our being awarded the contract, in THE “EXPAND YOUR BRAND” STRATEGY. BUT concept: More than 40 million French special crossword editions of TÉLÉ addition to the quality of our journal- viewers – nearly two thirds of the LOISIRS during holiday periods or ism and our creativity, was the fact THIS IS UNLIKELY TO BOTHER ANYONE – NOT population – have neither cable nor branded fiction “libraries,” the group that we can bring countless synergies THE ADVERTISING CUSTOMERS, NOR THE satellite service. While most TV has its own studios in which videos are to bear.” Admittedly, this powerful magazines devote numerous pages to produced for the websites of the entire new expansion goes well beyond the READERS OF PRISMA PRESSE PUBLICATIONS. these channels, TV GRANDES corporation. Labi, who previously “Expand your Brand” strategy. CHAÎNES provides comprehensive worked at M6, a French broadcast However, this is unlikely to bother listings only for the primary broad- subsidiary of RTL Group, is also anyone – not the advertising custom- casts available to all viewers via intensifying ties and contact with TV ers, nor the readers of Prisma Presse Top: Prisma Presse in On right: Matthias Gurtler, Editor-in-Chief of Neuilly-sur-Seine TÉLÉ LOISIRS, in the publisher‘s own TV studio rooftop aerial. Each issue contains two broadcasters. “We need to rearrange publications. ° online weeks of programming and is sold in our house. Our brands are essentially prismapresse.COM

G+J ANNUAL REPORT 2008 Brands 20 21 Brands ANNUAL REPORT 2008

12_FRANKProgrammies_E_700.indd 20-21 09.04.2009 15:13:22 average 14.56 million unique users per month. This makes Wolter therefore expects a moderate market growth of G+J EMS one of the five largest online marketers in between five and 10 percent in the display market, and 15 Germany. to 20 percent across all G+J portals in the combined performance sector. “However, Ligatus already has such a performance marketing good market share in Germany with its premium network The agency’s focus is on display advertising, the marketing of some 160 partners that the next step will be interna- of versatile advertising formats on high-end sites like tionalization. Market entries in Austria, France and the STERN.de, which are especially popular for elaborate Netherlands are planned for 2009.” Meanwhile, G+J EMS brand or image campaigns. Given the growing importance has organically expanded its market leading position in of proof-of-performance in online marketing, a strategic the key segments of Women, Family, Food and Finance. diversification of services took place in June: G+J Germany With the marketing of the portal CHEFKOCH.de from acquired Ligatus, a provider of performance-marketing January 1, 2009, in addition to LIVINGATHOME.de services. In its network of premium partner portals, Ligatus and ESSEN-UND-TRINKEN.DE, it now commands a markets those areas that are not used for display marketing. 74-percent market share in the German food-site segment. In contrast to the usual thousand-contact price used in Since October 1, G+J EMS has also marketed FTD.de, display marketing, performance marketing is based on cost which makes it the leading provider in the business and per click or cost per lead. finances sector as well. Overall, G+J EMS increased turnover by 50 percent in 2008, and its number of “The two models complement each other, and therefore are employees by about the same ratio. a perfect fit with the portfolio,” says Klaus Ludemann, joint The Premium Networkers Managing Director of Ligatus alongside Tim Kröner. Arne Mobile advertising Wolter adds: “This acquisition is strategically advantageous Another growth area for G+J EMS is mobile advertising. partly because the impact of the financial crisis will likely With the start of the cooperation with “Vodafone live!” in Digital marketing make the display business more difficult in 2009. Based on autumn 2006, display advertising was developed with online experience, this sector is the first to be cut, so that the Germany’s largest mobile portal. In 2008, the first 12 G+J ems.guj.de performance area will show stronger growth.” portals – from CAPITAL.de to VIEW-MAGAZIN.de – Ligatus.de went mobile, so that their customers can be reached Watch the video in our e-annual anytime, anywhere on an extremely individual basis. °

In 2008, G+J Germany took over performance marketer Ligatus, Arne Wolter, Managing Director of G+J EMS, in front of the Pressehaus on Baumwall thereby opening up a second field in digital marketing. Ligatus enhances EMS team The refrigerator is blue. The lights in the windows, our claim to be a modern service provider in a visual sense through which one can look out at the Port of Hamburg, and to reflect the multidimensionality of digital marketing are blue. The design of the G+J Electronic Media Sales in our trademark as well.” G+J Electronic Media Sales GmbH, founded in 1995, is G+J Germany’s digital media marketer. (EMS) conference room could be a coincidence – if it weren’t for the fact that a three-dimensional cube has been When G+J EMS was founded as an independent business G+J EMS makes available the online offshoots of well-known print brands such as STERN.de, BRIGITTE.de, GALA.de, ELTERN.de added to the logo of G+J Media Sales’ digital marketer, in 1995, the company was a pioneer of the digital age, and GEO.de, clients such as arcor.de and vodafonelive.de, target group-specific portals such as KINO.de and mobile brands and the logo colors freshened up. In blue, of course having recognized early on the opportunities of the in the form of “Vodafone live!”, STERN.de Mobil, BRIGITTE.de and BÖRSE ONLINE MOBIL via one of the highest-profile top- “If everything we are doing is new,” said Arne Wolter, Internet as an advertising market. Since then it has become quality media portfolios in Germany. Its six offices inH amburg, Berlin, Dusseldorf, Frankfurt, Stuttgart and Munich guarantee Managing Director of G+J EMS, “then the corporate one of the top marketers: The results of the market media great proximity to customers. In June 2008, G+J’s digital marketing arm was expanded to include the performance-marketing design should also be new. It is only logical to live up to study “Internet facts 2008-IV” by the “Arbeitsgemein- service provider Ligatus in Cologne, and now covers a further growth area in online marketing. In both areas tailored forms of schaft Online Forschung” (Online Research Workgroup – advertising and individual concepts ensure maximum budget efficiency.T he monitoring of promotional activities is also part of AGOF) show that the G+J EMS portfolio reaches an the offer. G+J EMS also regularly publishes research on advertising effectiveness in the various channels. Tim Kröner and Klaus Ludemann of Ligatus, Cologne G+J annual report 2008 Brands 22 23 Expand your Brand G+J Jahresbericht

14_EMS_E_400.indd 22-23 09.04.2009 15:14:4 GEO – on an International Growth Path

A big growth spurt since 2005

When GEO magazine first appeared as a spin-off of the great STERN in 1976, none of its founders suspected that GEO would one day become Gruner + Jahr’s most widely distributed global brand.

When editors-in-chief meet in larger In 2005 a whopping seven more were launched in Spring 2009: GEO the former reporter and Managing numbers, it is often to do with impor- added in one go, with the striking Brazil. In all, GEO now sells more Editor of GEO Germany have tant business matters. However, at the GEO making its newsstand debut in than 25 million copies around the previously been reprinted in a number end of 2008 numerous top journalists Italy, Turkey and five Eastern Euro- globe each year. of international editions. “Whenever and managers from Italy, Spain, pean countries (Czech Republic, I’ve had one of these magazines in my Croatia, Hungary, Brazil, India and Hungary, Romania, Croatia and The GEO International success story hand, I’ve always felt very proud, even many other countries came to Ham- Slovakia). From 2006 the publication is sure to continue – and already it is if, as with the Cyrillic type, for burg for quite a different reason. With was available in Greece and a year unique, as it doesn’t involve exporting example, I couldn’t read the text. To her 60th birthday approaching, Chris- later in Bulgaria as well. 2008 was the original version one-to-one or now take global editorial responsibil- tiane Breustedt was stepping down as another year of great expansion. simply assigning the title rights to ity for the magazines myself is very Editor-in-Chief of GEO International. Readers in Finland were first treated local publishers. Instead, once a exciting and a real adventure.” “I’m And nearly all of the senior editorial to the magazine’s high-class journal- month the GEO International delighted that he agreed to take the and publishing executives from GEO’s ism, and GEO also entered the Indian editorial team picks a bouquet from a job,” says Christiane Breustedt. 21 national editions turned up to drink market with an English edition. The “meadow” of great articles in GEO or “Martin is a committed journalist and a toast to her and thank her. first Latin American edition was GEO SPECIAL, GEO SAISON, GEO has always been a title very close GEO WISSEN, GEO KOMPAKT or to his heart. His many years of In just four years, the number of GEO GEO EPOCHE: “It’s a kind of very experience in quality journalism have editions published in Europe and positive recycling,” says Christiane predestined him to look after GEO’s overseas has more than tripled. When Breustedt. “What could be better than international editions.” Breustedt took up her post in 2004, ONCE A MONTH THE to take these stories produced with there was the mother ship, the such infinitely great effort and to Since last November, Martin Meister German GEO founded in 1976 by GEO INTERNATIONAL make good use of them in this way?” has put together stories each month Rolf Gillhausen, and just five adapta- EDITORIAL TEAM GEO International’s new Editor-in- that hold their own in the global tions of this reportage magazine with Chief, Martin Meister, can only market: “The GEO spirit is well its lavish, elegant visuals: a German- PICKS A BOUQUET concur with his predecessor on this. received in other countries as well. language version each in Austria and FROM A “MEADOW” OF For Meister there is at least one There, too, large numbers of people Switzerland, plus editions in France, familiar aspect to his switch to this seek to engage with issues from all Russia and Spain. GREAT ARTICLES international role. Articles written by over the world with curiosity, empathy

G+J annual report 2008 Brands 24 25

24-27_GEO_G+J_E_300.indd 24-25 09.04.2009 15:15:23 “JUST TO SAY, HERE’S THE LICENsE AND THEN

and a thirst for knowledge. Why TO FEED THROUGH collected and forwarded to all GEO readers and thus remains Germany’s should a cover story that was very EDITORIAL CONTENT IS countries as inspiration for the future. most widely read freely available successful for GEO in Germany, such Initiatives that have been successful in magazine. as ‘The Psychology of Decision- NOT SUFFICIENT FOR A one country can thus be quickly Making’, not interest people in other BRAND LIKE GEO...” transferred to others. In 2008, GEO was also able to build countries as well?” asks Meister. on a sensational success of a quite André Möllersmann “Deciding on an apprenticeship, a GEO is also setting innovative different kind: the GEO topic-based career, a partner, a motorbike or a standards online. GEO France, for encyclopedia. This encyclopedia series rickshaw – determining the future example, has developed the Web is published in association with course of our lives is a theme shared And so GEO International in Ham- Réportage format, a narrative style of Brockhaus publishers. The 35 volumes by all mankind.” burg assists the partner publishers reporting in what for the Internet is a (volumes 21 to 35 came out in with many aspects of their work. On uniquely compact and informative autumn 2008) contain detailed Following a careful selection process, the editorial side, for example, if a form. The first edition, which investi- encyclopedic explanations on each of the features are condensed into a new, country’s editor-in-chief wants to take gated ‘Kidnapping in Mexico’, won 15 fields of knowledge, ranging from somewhat more compact layout, out a story and needs a replacement. two prestigious awards, the Online archaeology to religion and from updated as appropriate, and then sent And on the publishing side too, where News Association Award 2008 in the technology to the weather. Each as a digital package to the respective many operational tasks are also ‘Best Multi Media Features’ category volume also contains a specially partner publisher’s editorial teams, handled apart from the international- and the ‘Trophée de l‘Innovation compiled GEO dossier. who translate the content and add ization of GEO. Every month, for éditoriale’, awarded by the ‘Fédération some articles of their own. Although example, there is a conference call nationale de la presse française’, the It has already been decided that GEO GEO International’s editors compile with the countries’ marketing manag- umbrella organization of the French International will continue to be this mix based on the broadest ers, during which ideas are exchanged press. And this format will continue published in more and more coun- possible common denominator, they about local marketing initiatives, to be used by GEO International: tries. “In 2009 we will continue our cannot be familiar with every his- possible merchandising projects, and upon the launch of the new websites, course of international expansion and toric, political or cultural idiosyn- online activities. The marketing planned for 12 countries in the first will hopefully be able to spark a crasy. “Just to say, here’s the license teams worldwide get help both with half of 2009, GEO Web Réportage – fascination with the extraordinary “I’VE ALWAYS FELT VERY PROUD WHENEVER I and then to feed through editorial the launch and in further developing along with various community GEO brand in many more readers and HAD ONE OF THESE ISSUES IN MY HAND, EVEN content is not sufficient for a brand the brand: GEO International applications – will become an impor- users,” says Möllersmann. like GEO,” explains André Möllers- provides centrally developed launch tant multimedia feature. IF I COULDN’T READ THE CYRILLIC TYPE …” mann, Director GEO International campaigns, image brochures and Knowledge is one of the markets, if Martin Meister, Editor-in-Chief GEO International and, from the beginning, one of the films, photo exhibitions and GEO- The strength of the GEO brand is not market of the future. This is one driving forces alongside Breustedt in branded TV documentaries. tremendously helpful in developing reason we can expect to be hearing the globalization of the brand. “GEO such innovative products. In France, even more from GEO in the months International sees itself as a facilitator It goes without saying that this is a for example, it is regarded as the and years ahead. °

p. 24, top of this page and top right: André Möllersmann, in every area of the expansion give-and-take situation. For instance, magazine for executives. In Germany, process.” each quarter GEO International too, its success continues unabated. Motifs from the “Earth from Above” series Martin Meister, Christiane online by Yann Arthus Bertrand Breustedt (from left) receives examples of marketing best According to Media Analysis results GEO.de practice from each country, which are (MA 2009/I), GEO has 3.18 million WATCH THE VIDEO IN OUR E-ANNUAL

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24-27_GEO_G+J_E_300.indd 26-27 09.04.2009 15:16:21 A high concentration of local titles, G+J’s most important markets any- flagship remains the weekly magazine plus numerous magazines from where. With reach now at 41 percent, NEWS, founded in 1992 – a magazine Germany – and all of them for around NEWS Publishing Group leads the which “opens politically in the front 8.3 million inhabitants: The Austrian Austrian magazine market: 2.9 million section, tackles injustices and clarifies press market is seen as one of the most Austrians read one or more of the them loud and clear, before becoming competitive in Europe. The German media company’s titles (MA 07/08). entertaining, fun, soft and light in the executive Oliver Voigt is responsible back section,” says Voigt. “We cover the for staying on top of this densely “Our magazine portfolio is somewhat most exciting range of topics from all populated environment for Gruner + unique, because even though we are a areas of life – from politics, business, Jahr. His office location gives the small country we cover almost the sport and style to culture and society,” Publisher and Chairman of NEWS entire spectrum of titles: from the adds Editor-in-Chief Atha Athanasia- Publishing Group one clear advantage major weekly magazine NEWS to the dis. The concept has clearly won over in this task: From his panoramic office investigative PROFIL, from the its Austrian readers: with a circulation windows on the 16th floor of Vienna’s entertaining TV magazine TV-MEDIA of around 200,000 (ÖAK II/08) Media Tower, he has a view of practi- to the business titles FORMAT and NEWS is the country’s biggest news cally the whole city. Voigt is in charge TREND, the country’s biggest wom- magazine. As an “immigrant,” Voigt of the 15 titles published by G+J‘s en‘s magazine WOMAN, the cooking likes to mention the “German factor” in Austrian holding, most of which also journal GUSTO and special-interest this connection: to better understand have their editorial and publishing magazines such as AUTO REVUE,” the magnitude of these numbers on the departments in the Media Tower on says Voigt. Austrian magazine market they should Taborstrasse. 400 of NEWS Publish- The title with the highest reach and be put in relation to the German ing Group’s 700 employees work here. circulation in the publishing group is market, by multiplying them by 10. the TV and media magazine TV- This would give NEWS – transferred Claudia Eipeldauer and G+J first bought a stake in NEWS MEDIA with more than one million to a German context – a remarkable Stella Romano, NEWS Publishing Group in 1998, and since readers every week (MA 2008). The circulation about 2 million. Networld assistants, at the the merger with the Kurier Group in team led by Editor-in-Chief Hadubrand “We are therefore considered very big publishing company. The 2001 has held 56 percent of the shares. Schreibershofen covers the listings for a in Austria – but also very dynamic. Generali lion is seen outside Austria has since developed into one of total of 85 channels. However, the That matches my own perception the office window

A Dynamic Giant

A broad portfolio and intensive cooperation in print and online

The NEWS Publishing Group has maintained its position as industry leader in the troubled waters of the Austrian magazine market.

G+J ANNUAL REPORT 2008 Brands 28 29 Brands G+J ANNUAL REPORT 2008

16_28-33_VGNews_E_300.indd 28-29 09.04.2009 15:18:12 Retusche bitte rechts

verlängern zum Bund hin

NEWS Editor-in-Chief Atha Athanasiadis

On right: Impressions from the WOMAN editorial offices

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16_28-33_VGNews_E_300.indd 30-31 09.04.2009 15:19:27 “WE MAKE MAGAZINES BY AUSTRIANS FOR AUSTRIANS. they HAVE HAD TO LIVE WITH THE OVERFLOW FROM GERMANY FOR DECADES, ALWAYS READING ABOUT FOREIGN ACTORS AND POLITICIANS. WHAT A SHAME WHEN AUSTRIANS HAVE SUCH A HEALTHY RELATIONSHIP WITH THE LIGHTER SIDE OF LIFE. JOYFUL, COLOR- FUL ENTERTAINMENT IS A PART OF LIFE HERE.” Oliver Voigt

Oliver Voigt, Head of the NEWS Publishing Group, and Euke Frank, Editor-in- from the inside: fast, flexible, and FIRST, the fortnightly journal work. NEWS repeatedly lands journal- changed in Vienna since the Chief of WOMAN, are developing the country‘s biggest women‘s platform sometimes quite meaty. We bring a launched in 2001 was the group’s istic scoops, such as the article on the Mannheim-born manager took the fresh breeze to things,” is how the newest title. With a current circula- explosive secret Eurofighter contract or helm? “Structurally, the most interest- publishing executive describes the tion of around 175,000 it is the the first interview with kidnap victim ing thing was certainly the introduc- company. publishing group’s most commercially Natascha Kampusch, which was tion of the divisional head level – successful title. “WOMAN is tailored reprinted across the world from “Paris publishing directors who are The calm before the storm – but things will and in September 2008 created the Rising subscriber numbers, to the reading and lifestyle require- Match” to the “Toronto Star.” responsible for the business of their heat up as soon as the editorial meeting starts post of Editor-in-Chief of NEWS strong ad sales ments of women in this country. With The man responsible for many of title or group of titles,” says Voigt. Networld to improve the dovetailing The successful launch of the high- an international scope and Austrian these stories was Alfred Worm, Another factor was the change from an between the print and online versions. quality celebrity and fashion magazine content we give people plenty to talk Austria’s great investigative journalist. owner-operated company to an one of the country’s top four news sites Sascha Bém took on the new task, FIRST proved that there is still room about,” says Frank. The long-standing NEWS and entrepreneurially self-managed one. with 841,000 unique users (ÖWA specifically aiming to promote for innovative approaches even in the The mix has proved a success: “Both PROFILE Editor died in February “We do everything to make sure the 2008). Moreover, Networld is an exchange between the media. Whereas tightest of markets. The publishing FIRST and WOMAN demonstrate 2007. In his honor, the publishing company gets the best of the best. We umbrella for the various titles’ Web previously the Networld staff only had group’s latest title, a mix of interviews one major element in NEWS Publish- group set up the “Alfred Worm Award give our heads of publishing as much sites. In terms of page impressions, a few points of contact with colleagues and profiles, fashion and beauty ing Group’s success: We make jour- for Investigative Journalism,” which freedom as possible and as little NEWS Networld is the immediate at the magazine, they now have regular spreads, event coverage and a detailed nals by Austrians for Austrians. They annually recognizes outstanding, direction as necessary. This is both runner-up behind “bild.de” and editorial conferences to create common lifestyle section, has established itself have had to live with the overflow independent and critical achievement important and right,” says Voigt. And “spiegel.de” in the German-speaking ground. “We must now strengthen and on the market with a growing number from Germany for decades, always – all attributes associated with the the principle applies not only for the countries with over 267 million page practice our cooperation,” says Voigt. of subscribers and excellent ad sales in reading about foreign actors and journalist, who was well known in magazines, but also for the online impressions (IVW 2008, ÖWA 2008). The challenge for print media is to the premium segment. Just a year after politicians,” says Voigt. “What a Austria. “Alfred Worm is probably the publications. “Until now, our focus has been on the supply readable, well-researched launching in September 2007 the shame when Austrians have such a greatest role model an Austrian overall portal. In the future, our task is journalism for the Internet and provide journal, which is published ten times a healthy relationship with the lighter investigative journalist can have,” said Although Austria is still traditionally a to strengthen the magazine brands and balanced background reporting, away year, reached breakeven – “and this side of life. Joyful, colorful entertain- Fritz Pessl, the first winner of the country of print, with online account- bring out their qualities on the Web,” from mere opinion and towards a was when several new titles in the ment is a part of life here.” Alfred Worm Award. ing for only about three percent of the says Voigt. A new WOMAN multime- journalistic treatment that, depending same field were all struggling to win advertising pie, the digital media dia website is being set up, which will on the medium, can be at times readers,” stresses founding Editor-in- And so articles like the “cocaine New structures in publishing represent an emerging segment in the combine the WOMAN.at and entertaining and at others more Chief Euke Frank. Following the confession” of entertainer Rainhard For well over three years, Oliver Voigt, Alpine country as well. Therefore, the MYWOMAN.at portals. investigative: “Its enduring appeal and successful launch of FIRST, she is Fendrich are savored accordingly – by who won Austria’s “Media Manager of publishing group has set up its own As a matter of fact, the Austrian online ability to stimulate a review and now back in her full-time role of industry colleagues as well as the the Year” award in 2006, has been online brand, NEWS Networld. market has not developed as quickly as further consideration of things are the Editor-in-Chief of Austria’s leading readers. Usually, however, this is the working as Publisher and Chairman of Launched as an online extension of most other European markets. But great opportunities offered by the online women’s magazine, WOMAN. Until result of long, persevering journalistic NEWS Publishing Group. What has NEWS, NEWS.at has developed into Voigt also sees this as an opportunity, printed word.” ° news.at

G+J ANNUAL REPORT 2008 Brands 32 33 Brands G+J ANNUAL REPORT 2008

16_28-33_VGNews_E_300.indd 32-33 09.04.2009 15:20:17 THE THREE “PEOPLE” BRANDS ROLL OUT THE “EXPAND YOUR BRAND” STRATEGY WITH CLEAN DIFFERENTIA- TION AND MARKET POSITIONING

People 3 GALA Editor-in-Chief Marc Fourny at Place Charles-de-Gaulle/Etoile

“A day in the life of the German GALA editorial staff” was George Clooney or Britney Spears, the covers of the three once offered up for bid on a charity auction website. For the magazines GALA, VOICI, and VSD feature primarily impressive sum of 2,120 Euros, the two winners were allowed French celebrities. And the relatively high share of subscrip- to watch as an issue was created. They were fascinated, but a tions that is typical for Germany – as high as 20 percent of bit disappointed: apparently they had hoped that Heidi Klum GALA’s total sold circulation – doesn’t exist in France. would be stopping by for coffee. “Axel Ganz, who served for many years as a G+J Board Member, had a saying about the French market that is as Had the pair visited the French GALA offices, the contrast true today as it was then,” relates Philipp Schmidt, Market- between expectation and reality might have been even more ing and Editorial Director for GALA, VOICI, and VSD: remarkable than in tidy Hamburg. “This is Paris, after all,” “The cover has to sell.” laughs an employee of the G+J subsidiary Prisma Presse, glancing at the apparent chaos behind the glass walls that sepa- And sell it does: If 2007 was the breakthrough year in which rate the Prisma Presse offices on Rue Galvani in the 17th Prisma Presse, G+J’s first and largest foreign subsidiary, arrondissement. became the highest-earning publisher in France, then 2008 began without a hint of retreat. Due to the global financial The French market for celebrity magazines differs from the crisis, the second half saw reduced sales volumes and ad German in more than just degree of organization. Instead of bookings. “Despite this, we closed out 2008 stronger than the

The winners were fascinated, but a bit disappointed: apparently they had hoped that Heidi Klum would be stopping by for coffee... Had the pair visited the French GALA offices, the contrast between expectation and reality might have been even more remarkable than in tidy Hamburg. Prisma Presse’s Power Brands: GALA, VOICI, and VSD

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17_34-37FRAPeople G+J_E_300.indd34-35 34-35 09.04.2009 15:21:4 rest of the market – a market with tough competitors,” says While GALA knocks at the front door, VOICI is more likely of humor cushions any hint of voyeurism.” The approach sells: Philipp Schmidt. “Apparently our celebrity magazines are an to be peeking through the keyhole. “VOICI is all about real in December 2008, VOICI hit the newsstands with its 1,100th antidote to bad news.” life,” says Loïc Sellin, Editor-in-Chief of the publication which issue. features a trademark contrast color such as pale yellow, neon Add to this the fact that each of the three magazines addresses green, or pink on each cover. “We show the stars with all their Very focused: Astrid Sigoillot, A scoop specialist for the finer details, VOICI has become the a different niche. GALA, like its twin in Germany, is a high- blemishes, or catch them lying or cheating. But our unique, Webmaster, and Valérie Domain, third most widely-read women’s magazine in France – and its end celebrity title – a partner to the stars. VOICI reports stories sometimes ironic, sometimes burlesque style and discreet sense Department Head, at the editorial provocative, exciting writing has gained it something of a cult that the celebrity spokespeople would rather see swept under offices of GALA.fr following. In a hotly contested market, VOICI sells 500,000 the rug. VSD in turn tells the stories of the people behind the copies each week and is the leading celebrity and women’s news. “The three magazines together reach almost 10 million magazine – despite France’s having some of the toughest readers, and the GALA and VOICI websites draw in one privacy laws in the world. million unique visitors each. This makes us number one in France by a large margin,” says Publishing Director Philippe VSD is the third member of the league. The abbreviation Labi, summing up the situation. stands for Vendredi, Samedi, and Dimanche (Friday, Saturday, and Sunday). Established in 1977 as an alternative to main- Marc Fourny, GALA’s Editor-in-Chief, lays on his desk the two stream titles such as “Paris Match,” and integrated into the Philippe Labi, Publishing Director, Prisma Presse issues that encapsulate 2008 for him. The first features Ange- Prisma Presse Group in 1996, VSD delivers opinionated and lina Jolie, Brad Pitt, and their newborn twins on the cover. unflinching news coverage that combines information and “Our best-selling issue. We were the only ones in France that entertainment in equal measures. The consumer stands at the phy is based on concentric circles that are centered on the had these pictures,” he says with pride. “Of course it only center and is served two core offerings: detailed illustrated brand.” The inner circle consists of the editorial products, worked because the children were born in a French clinic,” he reports on the stories taking place behind the scenes, and including magazines such as GALA STYLE which will debut in adds, smiling. The second issue is the magazine’s 15th-anniver- emotional articles on meaningful recreational activities and 2009 and special issues such as the “magazine within a maga- sary edition, complete with a fold-out panoramic picture by entertainment highlights. VSD’s sales-oriented value proposi- zine” brought out by VOICI during the summer months, which celebrity photographer Annie Leibovitz. “A nice bonus for our tion clearly works: the magazine sells nearly 215,000 copies a are crucial in France. New distribution channels such as mobile readers.” week.Despite their differentiated market positioning, the three access to the printed products are also found here. The second magazines all share the common trait of success on the Inter- circle contains products that tie directly into the brand; for GALA tells the grand celebrity stories, filled with drama but net. GALA.fr and VOICI.fr in particular seem to setting one example, GALA produces elaborate biographies and cookbooks, without dramatic endings, that encourage readers to dream. It record after another. Both pages broke through the million- or works with young, upcoming designers to create accessories sells 320,000 copies per week on average and reaches some visitor mark for the first time in October of 2008 – GALA.fr that are included with the magazine for a surcharge. VSD three million readers. These numbers are only slightly below growing by 23.5 percent in a single month, to a total of 1.04 produces ad-financed Web-TV news reports on political subjects million visitors; VOICI.fr by 10 percent to 1.11 million of the day. The third circle would comprise branded service (Source: Nielsen, October 2008). offerings. Philipp Schmidt envisions a GALA “style coach” in “OUR PHILOSOPHY IS BASED ON major cities, who would look after their customers locally and For Marc Fourny this success makes perfect sense: “GALA is a accompany them to the hippest addresses. CONCENTRIC CIRCLES.” Philipp Schmidt glamorous brand, and its strength and class carry over to the Net.” It also makes sense, therefore, that GALA.fr has become But all that is still in the future: the task at hand is to get the figures for the German GALA, despite France’s population the model for an international rollout that will commence in through 2009 in good shape. Perhaps it’s the French sangfroid, of “only” 65 million people (Germany’s population is over 82 2009, now that GALA in Russia has already adopted the model. but no one here seems particularly perturbed by the global million). The upscale celebrity title is unique in that it also business climate. “The situation opens up a range of opportuni- embodies a deluxe women’s magazine. “As far as advertising Challenge of the Internet ties for us,” says Philippe Labi. “We will push forward with our customers are concerned,” says Phillipp Schmidt, “we’re Loïc Sellin, meanwhile, sees the Internet as an immense chal- editorial innovations in particular, and are already in the process starting to nip at the heels of the almighty ‘Elle.’” lenge. “Of course the numbers are reassuring, but we have a lot of giving all three titles an overhaul. Add to that various ‘Expand of work ahead at VOICI to close the gap between the weekly your Brand’ projects which will help realize the potential of our rhythm and the more immediate pace of the Internet.” However, amazing brands.” ° online the “Expand your Brand” strategy doesn’t end with expansion gala.fr onto the Internet. According to Philipp Schmidt, “Our philoso- voici.fr VSD.FR

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17_34-37FRAPeople G+J_E_300.indd36-37 36-37 09.04.2009 15:22:30 Things have gotten tight in the people beauty and a positive outlook. “We magazine segment over the past few want to create a world where our more than Corporate structure years. The status quo which had readers feel at ease,” says Peter Lewan- persisted since the mid-1990s – with dowski. “GALA provides a perfect The Premium Brand “Bunte” in Munich and GALA in escape from the daily grind. This Eine Begriffsklärung / Ein Interview mit Vorname Name Hamburg the two only “major represents a true journalistic challenge players” in the market – underwent a because of course it’s much easier to for People and Lifestyle radical change. In late 2005, produce negative headlines, and they 10.000 Zeichen Was heisst das eigentlich Es hat lange gedauert, “InTouch” hit the newsstands. “Life don’t require such elaborate research.” bis ich begriffen hab, wases bedeutet, ein blind lindtextVon Geburt an & Style” and “OK!” followed in 2008. Its combination of a reliable, interna- But the old adage that competition is tional people-and-lifestyle weekly with Was heisst Curtain up for IN good for business continues to apply – the high gloss and vast circulation of a at least for GALA. monthly is unique. And far from The premium magazine has continu- limiting this premium philosophy to Up close and personal with the stars: the IN editors, ally grown its circulation in the the printed edition, GALA extends it shown here at the Babylon Cinema in Berlin relevant women’s demographics since into other channels. Interdum volgus rectum videt, est ubi peccat. 2002. The absolute number of readers Si veteres ita miratur laudatque poetas, ut between the ages of 20 and 49 with As well as thematic specials on topics The symbiosis with the parent edition nihil anteferat, nihil illis comparet, errat. Si total net income of 3000 EUR or such as “Green Lifestyle” or issues is precision-tuned: GALA’s Editor-in- quaedam nimis antique, si peraque dure more has essentially doubled, from designed by stars such as Roberto Chief Peter Lewandowski talks to dicere credit eos, ignave multa fatetur, et 173,000 in 2002 to 341,000 in 2009 Cavalli, the biggest success story is GALA.de’s Editorial Director Gregor sapit et mecum facit et Iova iudicat aequo. (Source: MA 2009/I). definitively the GALA.de homepage. Poniewasz every day, and GALA.de is Non equidem insector delendave carmina Livi GALA’s Web site, which transports also a fixture on the agenda at GALA This success has paid off directly: the magazine’s exclusive, sophisticated conferences. “GALA.de is a daily thanks to a more than nine-percent editorial style to the Internet, is edition of GALA, the first online year-on-year increase in ad sales, the growing continuously, and has seen a ‘people daily’,” says Peter Lewan- twelve months of 2008 were the most sensational 630-percent increase in dowski, and points out similarities successful fiscal year in GALA’s 14- page impressions since the beginning and differences. “GALA.de is a bit year history. “I’d say that’s something of 2008. 947,000 visits in January younger and much more fast-paced, we can be proud of,” says GALA’s Edi- 2008 grew to 1.59 million in Decem- but just as positive.” Innovative tor-in-Chief Peter Lewandowski. ber, while the 4.21 million page formats such as the “StarStyler e-card,” “When I started at the magazine in impressions in January 2008 had where users can insert their own face 2001, GALA had just crept into the increased to 30.78 million by Decem- in photos of Brad Pitt or Claudia „ Ich bin immer black. Today, it’s G+J’s most successful ber (Source: IVW-Online, December Schiffer walking across the red carpet, blindtext, man hat title after STERN and BRIGITTE – 2008). or the “Lovematch,” a fun test of your not counting AUTO, MOTOR UND personal compatibility with stars, add mich hier noch SPORT at Motor Presse .” some merriment to the abundance of blindtext, man hat The magazine’s straightforward “GALA PROVIDES A news on offer. “It took us six or seven concept and approach are reflected in PERFECT ESCAPE years to market GALA on a large mich noch blind ...“ its unusual format, well-researched scale,” continues Peter Lewandowski. background stories, exclusive photos, FROM THE DAILY “GALA.de will happen much more The GALA brand hadVorname a very Name successful business year in Germany. Now it has found the perfect its intimate yet respectful and discreet GRIND – A JOURNALIS- quickly, that I’m sure of.” complement in a younger incarnation: IN – The STAR&STYLE Magazine. proximity to German and international stars, and opulent, high-quality TIC CHALLENGE.” Nor is GALA.de the only extension of fashion and beauty spreads – the the GALA brand. In the B2B sector, Peter Lewandowski GALA world is one of exclusivity, GALA hosts the GALA SPA

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18_GALA IN_G+J_E_300.indd 38-39 09.04.2009 15:23:53 An exclusive shopping spree for GALA readers: the GALA Shopping Night at Hamburg‘s Alsterhaus A brand finder for local stores and online shops in the metropolises of Germany, Austria and Switzerland: the Style Locator Successful line extension: GALA STYLE

AWARDS in Baden-Baden, one of the line extensions is now available to readers in the are based in Hamburg; IN moved to was missing the Gruner + Jahr as a partner has already happened: foremost international Beauty & Spa There have been several line exten- GALA CITY GUIDE: a total of 14 Berlin in December 2008. portfolio until now, except for we’ve increased our ad sales,” confirms awards. GALA also organizes highend sions in the B2C sector as well, such metropolitan guides for trendsetting IN differs from GALA in key aspects. NEON.” IN’s Executive Publisher Nicole events such as the GALA Fashion as GALA STYLE, a separate maga- travelers have been published since GALA is established – IN is younger Oefler. Brunch during the “Mercedes Benz zine revolving around a prominently April 2008, in paperback format and and sassier. GALA’s content is interna- Keeper of the Brand Fashion Week” in Berlin, or the featured central theme, which is typical GALA style – from Berlin to tional, while IN has an added focus Claudia Scheil, IN’s Advertising Still everyone expects 2009 to be GALA STYLE Club. And GALA is a published several times a year since New York, from Barcelona to Paris. on exclusive interviews with young Director and Deputy Ad Director at turbulent – especially the second half partner in numerous other events, 2006. Its transfer to the French German stars. GALA sets trends with GALA, sees herself as “keeper of the of the year, as the holiday sales season including the “FIRST STEP Awards” market is currently being reviewed. GALA has added reinforcements on luxurious, stylish fashion and beauty brand” in both these capacities. “IN approaches. Peter Lewandowski goes a or, in conjunction with Montblanc, GALA STYLE is a full-fledged another front as well: in 2008 G+J spreads – IN communicates these and GALA let us serve the market step further: “There will be a shakeout the presentation of the “Couple of the fashion magazine, combining current expanded its People portfolio to trends as it helps its readers find their even better by developing customtai- in the market. Too much has been Year” award. trends in fashion, beauty and lifestyle include a magazine for young women, own style. GALA’s classy backdrop lored packages for clients and agen- built on shaky foundations, with cover with celebrity looks and entertaining acquiring a 50.1 percent-stake in IN, a puts it at the high end of the market, cies. For GALA, the goal is to further prices so low and reduced advertising Last fall, Gala’s first B2C event, the news and information. Apart from new STAR&STYLE magazine for while IN has a sold circulation of enhance its extremely strong market volumes.” He’s not referring to GALA GALA Shopping Night in Hamburg, this, GALA issues various specials younger demographics previously 200,000 copies (Source: MA 2009/I), position and to continue expanding and IN, however. “Many luxury goods was a great success. including GALA BEAUTY, GALA published only by Klambt publishers. which provide its 0.61 million thirty- on its line extensions and event producers will limit themselves to just BEACH or GALA MEN STYLE. The two titles will remain editorially something readers with sassy, tongue- activities. In the case of IN, we first a few major titles – and GALA is GALA’s proven expertise in matters of independent, but will be jointly in-cheek stories. want to strengthen the brand core – definitely one of them. That’s what dining, hotels, shopping and nightlife marketed. The GALA editorial offices young, up-to-date and sassy – with a sets GALA apart: the fact that it “The two titles complement each new look.” The investment appears to consistently lets such companies reach other ideally,” says GALA’s Editor-in- be paying off already: “Since IN the heart of their target advertising Chief Peter Lewandowski, “for a became part of Gruner + Jahr, we’re demographic.” ° “IN DIFFERS FROM GALA IN KEY ASPECTS. GALA IS comprehensive marketing approach.” getting enquiries from clients who ESTABLISHED, IN IS YOUNGER AND COOLER. THE Ingrid Rose, Editor-in-Chief of IN, hadn’t previously considered IN,” says adds: “Their editorial concepts are Claudia Scheil. They include mobile TWO TITLES COMPLEMENT EACH OTHER IDEALLY FOR very different. IN shows its readers phone companies, young fashions and online how to emulate the styles worn by the cosmetics, as well as beverage firms. A COMPREHENSIVE MARKETING APPROACH.” gala.de stars. And IN provides GALA with a “What we had hoped for as a long- in-starmagazin.de Peter Lewandowski youthful companion, something that term effect from having Gruner + Jahr Watch the video in our e-annual

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18_GALA IN_G+J_E_300.indd 40-41 09.04.2009 15:24:32 The Seismograph Brand management with a sense of style: BRIGITTE Fashion Shows in four German cities

A Successful Family Constellation

For more than five decades BRIGITTE has stood as the largest rock in the surf of an ever-widening sea of women‘s media brands. BRIGITTE owes this success to its own authenticity, and modern, flexible brand management.

There are some words that repeatedly thing you are not supposed to do: lead BRIGITTE.de not only achieved its crop up when the BRIGITTE family with a new, negative theme. No face biggest reach ever, but also came in looks back on the past year. Words like on the cover. An unusual visual first among women’s websites. It had “circulation growth,” “innovation” implementation. “But when the sales finally outdistanced the previous “record click-through rates,” and figures came in,” remembers Karin leader, “gofeminin.de”, after a spec- “leadership.” The most gratifying word Weber-Duve, Editorial Director of tacular chase conducted using the for 2008, however, is “champagne.” BRIGITTE WOMAN, “our Publish- resources of editorial content, specially ing Director Volker Breid came to me developed tools like the “Schuhampel” The cover of the July issue of BRI- with a bottle of champagne. He had (“shoe traffic lights”) and a quality and GITTE WOMAN showed a white, lost our bet.” In fact the third quarter, innovation campaign. “But we only shadowy outline of a female body. in which the “Invisible” issue spent half an hour toasting this Underneath it read: “Invisible? The appeared, turned out to be the best success,” says Brigitte Huber, Editor- feeling of suddenly no longer being quarter of the year. in-Chief of BRIGITTE.de. “There was noticed.” The publishing managers – and still is – too much to do.” Their were pleased with the content of the More champagne flowed when the work has clearly paid off: In the magazine, but were also sure that the IVW online figures for September following months BRIGITTE.de issue would be sunk by this cover. were announced. With 48.8 million maintained and further extended its After all, the editors had done every- page impressions and 2.8 million visits leading position.

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19_BRIGITTE_G+J_E_300.indd 42-43 09.04.2009 15:25:26 BOTH BRIGITTE WOM- AN, THE MAGAZINE INTRODUCED IN 2002 FOR WOMEN OVER 40, AND BRIGITTE BAL- Generation “B” … 20 VIDEOS ON ANCE, THE MAGAZINE A Family Constellation MAKEUP, FIVE OF FOR A HOLISTIC LIFE- WHICH WERE EN- In 1954, Elvis Presley first set foot in a STYLE LAUNCHED recording studio, the Boeing 707 was un- CLOSED ON A FREE TWO YEARS LATER, veiled and the Federal Republic of Germa- DVD WITH THE MAIN For a print brand that has existed for The brand has also diversified into ny was admitted to NATO. It was a big year we bring people together who have The dovetailing between print and more than 50 years – ignoring its WERE NOT MARKET other areas with great success. BRI- for G+J as well: BRIGITTE made its debut MAGAZINE. one or more things in common: an online is accordingly close. The predecessor “Dies Blatt gehört der RESEARCH-DRIVEN GITTE was active rather early in the on newsstands. Not that the head of the “THAT WAS THE BIG interest, a passion, an attitude or a business strategy specified for 2008 Hausfrau” (roughly: “This Journal is branded editions sector, with a fiction BRIGITTE family has even begun to show goal which they pursue with enthusi- had the motto “look good.” BRI- for Housewives”) founded in 1886 – CREATIONS, BUT WERE library picked by BRIGITTE Editor- its age – in 2008, the magazine increased BANG FOR PRINT AND asm – real women of action,” says GITTE’s most obvious business areas to still be able to celebrate such BORN OF THE EDITORS’ at-Large Elke Heidenreich, for its reach once more, by 130,000 readers. ONLINE.” Huber. of fashion and beauty were comple- journalistic and commercial success is example, or the “Starke Stimmen” Younger members of the family are also mented by activities such as 20 videos an exception in the German media INTUITION. (“Strong Voices”) audiobook series. In bursting with vitality: BRIGITTE WOMAN, Brigitte Huber in times of crisis, readers turn on makeup, five of which were landscape. But not for BRIGITTE: 2008, a 12-volume cookbook edition the monthly magazine for sophisticated to trusted brands enclosed on a free DVD with the The most established G+J brand after of which are answered by the editorial was published in cooperation with the women over 40, saw a more than five-per- The concern that activities beyond main magazine. “That was the Big STERN, its unique combination of team. Secondly, it comes from the publisher Gräfe und Unzer. On 144 cent rise in newsstand and subscription the arena of print could damage the Bang for print and online,” said information, entertainment and magazine’s staff of a hundred or so pages each, the refined hardcover sales. The third print product in the family, This technophile side of BRIGITTE core brand has not been borne out at Huber. “It gave the brand family a debate still has as strong an appeal as women – they don’t make the journal volumes combine the most popular BRIGITTE BALANCE, a quarterly magazine may come as a surprise to some, but is all, neither in merchandising activi- real presence on all the major chan- ever. for a target group from which they are BRIGITTE recipes from all areas of for body and soul, adds harmony to the in fact nothing new. Even back in the ties nor in the online offerings. “Even nels.” In 2009, the focus will be “feel far removed, but are themselves part cooking. Each of the many recipes has equation. And the online generation, too, 70s, BRIGITTE ran a “Meet nice with our branded book edition we good.” Beauty will of course continue a sensitive seismograph of the readership. been extensively tested and is fool- has every reason to be proud: BRIGITTE.DE people!” campaign, where readers were warned that the novels would to be a topic, but it will be joined by “The magazine has always been a very The line extensions confirm this. Both proof. is setting record after record, and gener- could find kindred spirits with the take up readers’ time which they psychology and health. sensitive seismograph,” says BRI- BRIGITTE WOMAN, the magazine ated 54.3 million page impressions (PIs) in help of computerized questionnaires. would otherwise have spent reading And in the last quarter of 2008 there GITTE’s Editor-in-Chief Andreas introduced in 2002 for women over edifying entertainment December 2008 – 66 percent more than a “We were on the cutting edge,” says BRIGITTE,” recalls Lebert. “The was another reason for Andreas Lebert, (see the interview on page 46). 40, and BRIGITTE BALANCE, the But BRIGITTE is not only expanding year earlier. BYM.DE recorded an enor- Brigitte Huber. “Life-long friendships opposite was true. Apparently, the Lebert to open a good bottle: “As “That is the secret of its success. magazine for a holistic lifestyle in its traditional sectors such as mous increase in reach during the same resulted from that campaign.” individual building blocks contribute things got difficult everywhere, we BRIGITTE understands the lives of launched two years later, were not culture, enjoyment, diet and fashion, period, growing its PIs by 69 percent. It was resurrected in a more contem- to building trust in the brand and are noticed that our fortnightly flagship women and what they want.” This market research-driven creations, but where it has decades of expertise. porary form in 2008 as the BRI- good points of contact for getting to is riding high. Maybe it’s because you knowledge is supplied from two key were born of the editors’ intuition. There are now, for instance, a total of GITTE.de social network “Bfriends.” know the diversity of the BRIGITTE turn to familiar brands in times of sources. The first is direct contact Including sales of the popular 12 BRIGITTE computer games on Since 2001, the Web site’s users have world.” Huber adds: “There is a mere crisis, because you know what you’re with the outside world: each day, the monthly BRIGITTE WOMAN and the market. “Computer games are a online been sharing thoughts in various 15-percent overlap between BRI- getting.” ° Brigitte.de reader’s service receives approximately quarterly BRIGITTE BALANCE, the whole separate market, which we don’t forums where they discuss topics such GITTE and BRIGITTE.de. That bym.de up to 500 requests and suggestions, all sold circulation of all BRIGITTE want to leave entirely to men,” said video in The e-annual as society, fashion and beauty-related means that with around 700,000 family print titles is higher today than Lebert. “Women know that any questions or relationship problems. In unique users, an ‘old’ brand can bring it was five years ago. “A stable and still computer game made by BRIGITTE “Bfriends” BRIGITTE.de combines many new women together on the rising circulation at a major title is will offer original, educational the best of two worlds, the Internet Internet. Conversely, this also shows quite rare at the moment,” says Lebert, entertainment with great attention to and real life: “connect online – meet that the magazine still has enormous happily. detail.” offline” is its motto. “With ‘Bfriends’ potential to find new readers.”

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19_BRIGITTE_G+J_E_300.indd 44-45 09.04.2009 15:26:38 BRIGITTE’s CV can be compared with that of the German woman; both have traversed the path from housewife to emancipation and then hedonism.

A Short Interview with Andreas Lebert

You have served as Editor-in-Chief course. And it is clear that they tend BRIGITTE.de is another. As long- BRIGITTE sells various items of BRIGITTE since 2002, but in to regard men as luxury items, which time BRIGITTE Editor-in-Chief under its own logo – audiobooks, 2007 you and your brother Stephan get relatively little done, which just Peter Brasch said: “We produce a wine, and computer games. Isn’t also published a guide on “How To cost money, and which though they magazine for women as they really there a danger of diluting the Be A Man” (Anleitung zum Män- can be quite amusing don’t really help are, not as others would like them to brand? nlichsein) How can a man be the you get ahead. If you look at this and be.” The readers feel this authenticity You have to think very carefully about head of a woman’s magazine? at the great economic crisis, where – and obviously continue to do so. what you do and don’t do – and we Andreas Lebert: Before I started at men failed spectacularly, then the give it a lot of thought. One yardstick BRIGITTE, I was interrogated twice women of 2008 are doing fairly well. Which will be the more important is that if we sell something with the for three hours by the editorial in the future – BRIGITTE.de or BRIGITTE name on it, the customer advisory council, which has a say in BRIGITTE is also doing well, as BRIGITTE? can trust that this is something that such matters. Surprisingly, the issue of the undisputed market leader in My vision is not that one will be more will make her life better. And that’s my gender wasn’t raised. Instead, the the traditional women’s magazine or less important, but that the BRI- just one of our strict guidelines. women grilled me about what kind of sector. How do you explain this GITTE brand will possess compel- magazine I wanted to run. So you continuity? ling, brilliant appeal and charisma – It looks like 2009 will be a difficult don’t need to be a man to be able to BRIGITTE has always been a very whether as a magazine, a website, a business year. Do you feel prepared do this job, but they might let you do sensitive seismograph, and now TV show or a handbag. How revenues for it? it even if you are a man. develop is another matter – our role is Yes, we are very well positioned in to be prepared for every type of every way. Our revenue opportunities BRIGITTE’s CV can be compared development. are diverse, our credibility intact. Of with that of the German woman; “I’m a print aficio- course no one knows what will both have traversed the path from nado. Print acts like People say you are a fan of print. actually happy, but I’m confident. ° housewife to emancipation and I’m a print aficionado. Print can then hedonism. Where is the a locomotive, pull- always be a model for success when it woman of 2008? ing other things is done right. Because then it has a I can refer to our representative study certain degree of sustainability, is a “Women on the Go,” which we along. But the posi- hint more reputable than most other carried out and published that year - tion it currently media. And it acts like a locomotive, the first major BRIGITTE survey for pulling other things along. But the more than ten years. The picture is holds is changing.” position print currently holds is relatively clear. Young women confi- Andreas Lebert changing. Backstage impressions from the fashion show in Hamburg dently say, I am good – and I know it. I want children and a career, of

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19_BRIGITTE_G+J_E_300.indd 46-47 09.04.2009 15:27:47 “The viability of our society – and the economy – depends on our ability to act in a way that is sustainable in economic, ecological and social terms.” RESPONSIBILITY Michael Otto OTTO GROUP SUPERVISORY BOARD MEMBER, 2008 “The printed medium offers stories that emerge from a complex discourse and production process. (…) These are stories that are not churned out online in little chunks every few seconds, but that are researched, edited, proofread, and revised. In other words, their production still involves a complex process. They are masterpieces, the result of individuality, creativity and the right publishing investments in capable minds.” Miriam Meckel Professor FOR COMMUNICATIONS management AT THE UNIVERSITY of St. Gallen, JANUARY 2009

“You are responsible not only for what you do, but also for what you do not do.” Lao-Tse CHINESE PHILOSOPHER, 6TH CENTURY BC “The Henri Nannen Awards represent a high basic quality standard. This standard goes up against the triviality and arbitrariness in today‘s glut of information and media.” Ulrich Wickert GERMAN NEWS ANCHOR, 2008

“The future interests me more than the past, as I intend to live in it.” Albert Einstein GERMAN PHYSICIST AND NOBEL LAUREATE, 1879 –1955

“The best way to predict the future is to create it.” Willy Brandt GERMAN CHANCELLOR AND NOBEL PEACE “Cultural sponsoring is always a balancing act. It can be a means to an end or to play to the gallery. But cultural sponsoring can also be used to spark innovation, transcend borders, be open for what is to come, and PRIZE LAUREATE, 1913–1992 give future generations opportunities they would not otherwise have had.” Christian von Borries FREELANCE CONDUCTOR, 2008

“As ever, investments in knowledge and education generate the highest returns.” Annette Schavan GERMAN MINISTER OF EDUCATION, 2008

low.indd 48-49 20.04.2009 16:49:31 Uhr CORPORATE Responsibilities G+J COMMITMENT IN BRIEF Support for charitable activities Since June 2008, Gruner + Jahr employ- Business – Society – Environment ees who in some way devote their spare time to a social or charitable project have been eligible for support from G+J in the form of money or extra time off. FOR GRUNER + JAHR CORPORATE RESPONSIBILITY MEANS SAFEGUARDING JOURNALISTIC INDEPENDENCE, Any employee, in Germany and abroad, is invited to apply with their project. The A FOCUS ON EMPLOYEES, AND SOCIALLY AND ENVIRONMENTALLY CONSCIOUS CONDUCT. “G+J Commitment” Committee makes a decision about the support.

CONTACT [email protected] Quality, is the entrepreneurial basis and foundation for long- important to the Board. By getting involved, we show that term successful publishing. Without good, motivated employ- G+J embraces its corporate commitment and responsibility ees it is hardly possible to produce high-quality journalistic to society.” products, especially if their production is to follow the principles of ecological sustainability. And while social PROMOTING SOCIAL COMMITMENT commitment – whether it is investing in children’s education, The “G+J Commitment” initiative aims to encourage social projects or ecological business – costs money, in the managers and employees to become socially and charitably long run both the business and society benefit from this. active. The focus is on individual activities and personal commitment. The Board sets aside additional financial One vociferous example is “Wind & Brass”. The most resources for the project. Employees can also take as many impressive thing about this young people’s wood and wind as three additional days of paid leave per year. By the end of instrument orchestra is that it consists of children who 2008, more than 40 applications had been received, six of would not normally get a musical education. Because them from abroad. instruments and music lessons are expensive, most of these children would never get the opportunity to learn how to By supporting the voluntary work of its employees, G+J is play wind instruments. “Wind & Brass” is a nonprofit standing by its holistic corporate culture even in more organization that benefits from Gruner + Jahr – indirectly. difficult economic times. The “G+J Commitment” The orchestra is one of the numerous projects funded as program has great significance as part of G+J’s corporate part of the “G+J Commitment” initiative. The connection citizenship strategy. Personal contact between people with Silke Baumgarten to the company in this case is Carmen Schalnus-Lübke, different backgrounds and experiences creates awareness Brigitte Editorial Team who plays percussion in “Wind & Brass” and works in the and understanding of the situation of others. Unlike a THE COMPANY AS PART OF G+J Human Resources department. This made her eligible purely financial commitment, supporting volunteers THE GLOBAL COMPACT “I want to give people to apply for money for “her” charges, and “G+J Commit- creates the basis for an intensive and sustained dialogue with disabilities a voice...” ment” made a donation. Schalnus-Lübke is one of the between the company and society. The friendliness and Responsible corporate leadership LIVING WITH DISABILITIES: Silke worldwide community volunteers that G+J supports. helpfulness of the staff becomes the friendliness and Baumgarten is on the board of the “Living helpfulness of the company. And vice versa: G+J helps its The values-driven “Global Compact” plat- with Disabilities” association, a major The event the children performed at was a thank-you to staff to be more friendly and helpful. A “triple-win situa- form initiated by the UN unites companies social institution in Hamburg which has that are committed to the principles of the 2008 “G+J Commitment” participants for their tion” is created where the nonprofit organization, the already done a lot for the disabled. Along- human rights, fair labor standards, envi- side her work on the board, Baumgarten commitment to charity. Bernd Buchholz, G+J CEO, paid employees and the company all benefit equally from “G+J ronmental protection and the fight against wants to focus on boosting the associa- tribute to the achievements of the many employees who Commitment.” But this commitment to charity is only corruption, and who want to bring ethical tion’s public relations, because despite supported social projects in various ways. For Buchholz, one aspect of corporate responsibility. G+J has always criteria to global business. its importance for disabled people in Hamburg too few people have heard of it. the initiative shows that a focus on employees and social regarded itself as a “citizen” with an awareness of its CONTACT responsibility go hand in hand: “G+J Commitment is very responsibility to society. This happens not only as a sign of [email protected] TIME: G+J granted special leave

G+J annual report 2008 Responsibility 51 Responsibility G+J annual report 2008

Start CR G+J_E_300_NEU.indd 50-51 09.04.2009 15:26:23 Uhr G+J Commitment

Who – What – How?

In June 2008, Gruner + Jahr launched “G+J Commitment,” a corporate volunteering program that underscores the company’s willingness to embrace its MAYLIS CHEVALIER RUDOLF BÖHLER responsibility to society. “G+J Commitment” is designed to encourage G+J’s Conny Sessler CHRISTIANE BIEN ROSEMARIE KOLEP executives and employees to volunteer for a good cause. Getting personally G+J International ELTERN Editorial Team involved not only helps the recipient, but also expands the volunteer’s own GEO SAISON Research Team CORPORATE HR Counselor ESSEN & TRINKEN Editorial Journalist horizons. It sharpens one’s awareness for the requirements of public wel- “Building digital bridges “There are children who are fare, and one’s understanding of social predicaments. In this way, it bridges “I wanted something in “Giving exactly the right ad- “I find it intolerable that – to the roof of the world.” no longer taught at home the gap between companies and the community they do business in. my life where I shoulder vice to strangers in difficult children go hungry in

e-Malaya: Even in Nepal there’s one subject what real food is. We try to The initiative consists of several elements. For each day they take off to a whole different kind of situations can be very grati- Germany.” young people can’t let go of: computers. volunteer for their project, employees can apply for another day of paid leave reintroduce them to it.” responsibility.” fying – despite the seriousness HELP FOR HUNGRY CHILDREN: The project Maylis Chevalier spent two years on the roof of (up to a maximum of three days). In addition to their volunteering, employees serves schools and daycare centers, where the world and knows conditions aren’t always MOBILE LEARNING KITCHENS FOR KIDS: can also apply for a grant to cover material costs (up to 1111 Euro). And for CHILDCARE: Das Kinderhaus am Pinnasberg of the issues. A nice side effect a distressing number of children are not easy there. Her organization helps young “Slow Food” is an association founded many employees who not only volunteer but also donate their own money for a (“Pinnasberg Children’s Home”) is a home for adequately fed. It brings food to schools and people in Nepal grasp the basic concepts years ago as a deliberate antithesis to fast project, G+J will make a matching donation of up to three times the amount children who have been neglected by their is that working there I get to focuses on helping people help themselves. of computers, and, where possible, equips food. Rudolf Böhler is a member of “Slow (3333 Euro max.). The “G+J Commitment” Committee alone determines own parents, known as “social orphans”. know people who I would The children learn how to turn inexpensive schools with them. “e-Malaya” is about send- Food” as well as co-founder and chairman of how much money is granted and to whom. The committee members include Most of them come from the St. Pauli district food into delicious, healthy meals. The meals ing computers to the Himalayas. “Junior Slow”. With like-minded people he tries representatives from the HR department, the works council and Corporate of Hamburg. Conny Sessler ‘adopted’ a girl never have known otherwise.” are taken together so that no child needs to to teach children from problem areas about Communications, as well as executive employees. and for the last two years has spent every oth- MONEY: G+J tripled her donation HOTLINE for victims of domestic feel ashamed about accepting charity. cooking. The activists drive the “slow mo- er weekend doing something with the child. violence/stalkers: Battered women, men bile”, a kitchen in a construction trailer, to the Any employee currently in an ongoing employment relationship with G+J can She gave her a bicycle for her 8th birthday. being stalked by their ex-partners, but also MONEY: G+J donated funds for a school children’s neighborhood and for the nominal fee apply by simply writing an e-mail to: [email protected] “She wasn’t sure about it at first,” says Sessler, perpetrators looking for a way out of their pattern garden for growing vegetables and fruit of one Euro show them what food is all about, “but now she insists: “I’ll never want to walk of behavior. A Hamburg hotline offers anonymous where it comes from, how it’s prepared and that again, only cycle!” assistance in these and similar cases, by referring you should wash your hands before eating. callers to organizations that can help. For about MONEY: The Children’s Home received a …Intensifying the social tangent… two years Christiane Bien has sat on the end of TIME & MONEY: G+J contributed towards a donation from G+J, as well as part of the the telephone handset and helps where she can. new tractor and granted special leave Christmas Bazaar proceeds TIME: G+J supports her with special leave

time, G+J is also an employee-oriented employer, a basis which codifies the rules of entrepreneurial conduct good will, but is based on the insight that a company is an journalistic independence and their role as the “fourth cultural sponsor, and committed to ecological conduct. worldwide, and which takes its cue from the principles of organic part of society. The G+J management feels it is estate”. G+J meets this “media social responsibility” by the UN Global Compact as well as the company’s own important to anchor the company within its extensive publishing conscientiously produced magazines, newspa- As an internationally active company, the publishing house values. G+J’s traditional commitment to the environment network of stakeholders (shareholders, employees, custom- pers and other, new media. Innovation and economic commits to its social responsibility worldwide. It makes was also further strengthened and placed on a new footing ers, neighbors, politicians, NGOs, etc.). But what exactly strength are prerequisites for this. To counteract the increasing business sense for companies to integrate in 2008. The “Going Green” plan to combat climate does responsibility mean at G+J? In an open, democratic growing interchangeability of media, G+J demonstrates its universal principles and values as essential components of change reinforced its focus on the environment by system- society, an international media company bears a special understanding of quality journalism by sponsoring their business strategies and actions. The introduction of atically pushing for greater CO2 efficiency and lower responsibility. Its products must be safeguarded in their national and international prizes and awards. At the same the Code of Conduct last year provided G+J with a written emissions. °

G+J annual report 2008 Responsibility 52 53 Responsibility G+J annual report 2008

Start CR G+J_E_300_NEU.indd 52-53 09.04.2009 15:28:00 Uhr CODE OF CONDUCT The Guidelines

Ethical standards of behavior at Gruner + Jahr

SOCIAL 1 RESPONSIBILITY WORKPLACE 2 CONDUCT FINANCIAL In 2008, Gruner + Jahr drew up a aggression; and proper handling of 3 TRANSACTIONS AND Code of Conduct as a guide to lawful company property and privacy REPORTING and ethically responsible behavior. The protection. guidelines, which were issued to every Financial Transactions and MEDIA AND employee, codify the principles that Reporting: This covers the were already in effect and have long transparency of business TECHNOLOGY 3 4 been a part of our corporate culture, processes and defense against particularly the ones about workplace criminal structures. compliance with all applicable laws. Media and Technology: This section governs the specifi c The Code of Conduct is a guide to cases of doubt, and shows how a 4 characteristics of a media appropriate conduct for all G+J confl ict of values can be resolved. company, with a special emphasis on employees. It builds on the identity journalistic independence. ° and values of a modern media com- The “Code of Conduct” is available in pany, and provides basic rules for many languages and can also be workplace conduct, fi nancial transac- viewed on the intranet. “THE G+J CODE OF tions and reporting, and dealing with the media and technology. CONDUCT SERVES AS RULES AND STANDARDS IN A SHARED GUIDELINE Its purpose is to help employees FOUR AREAS navigate the legal and ethical chal- Social Responsibility: This part FOR ALL OUR BUSI- lenges they may face in their daily governs G+J’s external relations. NESS DECISIONS work. It is also designed to further 1 The guidelines refl ect applicable consolidate the public’s perception of laws, i.e. human rights, environmental AND OUR CONDUCT.” G+J as a reliable, upstanding business regulations and general consumer From the Foreword by the partner. protection directives. Chairman & CEO Workplace conduct: These A separate “Guide to Decision- guidelines codify a commit- Making”, which is part of the Code, 2 ment to a workplace atmo- provides guidance to employees in sphere free of discrimination, fear and

G+J ANNUAL REPORT 2008 Responsibility 54 55 Responsibility G+J ANNUAL REPORT 2008

Start CR G+J_E_300_NEU.indd 54-55 09.04.2009 15:29:09 Uhr A flurry of flashbulbs: A Henri Nannen Award is both honor and QUALITY Journalism incentive. The awards gala is an annual highlight in the world of print journalism Promote excellence – Reap success

GRUNER + JAHR MEDIA HAVE ALWAYS STOOD AS GUARANTORS OF QUALITY JOURNALISM – AN ASSET WHICH THE PUBLISHER PROMOTES ACCORDINGLY.

No public ceremony, no speeches. The support. Last year over a thousand a responsibility as a key shaper of winners of the NEON research grant candidates applied for the lucrative opinions. It provides readers with are being notified quite unspectacu- grant. “This showed us that our independent information through MARK OF DISTINCTION FOR GERMAN-SPEAKING WRITERS AND larly by phone. Because that’s when research fund for complex stories has high-quality features and photos and COMMITMENT TO QUALITY BY THE PUBLISHER their real work actually begins. The kindled the passion of many young critical journalism, which is commit-

recipients have now been revealed, but journalists in Germany,” says NEON ted to the truth – and hence scrupu- th “YOU HAVE TO To mark the 40 anniversary of the publishing house in 2005, STERN magazine and Gruner + Jahr co-founded the Henri Nannen Awards to honor not the subjects for which they are Editor-in-Chief Timm Klotzek. lously researched. And this passion for the best achievements in print journalism during the past year. With these awards, G+J supports quality journalism in the German-speaking being given the award – at least not quality journalism is based partly on WRITE FROM THE countries while also keeping alive the memory of STERN‘s late founder and long-time Editor-in-Chief, Henri Nannen, who died in 1996. until they have finished writing and The NEON campaign is a perfect the insight that especially in a difficult GUT, NOT THE HEAD. have published their work. This illustration of how G+J views quality. media market, only good and trust- The 30,000 Euro in total prize money is split into five categories and additional “Henris” are awarded for “outstanding commitment to press example shows how tough the compe- As an international publishing house worthy products will survive in the YOU HAVE TO WRITE freedom at home and abroad” and for “journalistic lifetime achievement.” In 2008, the writer and literary critic Marcel Reich-Ranicki received, tition for good ideas and stories has long run. and gladly accepted, the coveted prize. become in the media business. WITH FEELING.” Henri Nannen “Lifestyle and solid JOURNALISM IN GOOD FAITH NEON magazine, founded in 2003 as “Readers aren’t stupid,” explains Peter- online an offshoot for younger readers of the research are not Matthias Gaede, Editor-in-Chief of Watch the video in our e-annual G+J flagship STERN, is committed to a contradiction in GEO and a member of the G+J promoting the principles of quality Supervisory Board. “Readers want to be journalism with its research grant to terms…”Timm Klotzek, NEON able to trust that journalists are young journalists. The unusual reporting in good faith and free of journalism prize is awarded for synop- special interests. If we stopped doing ses of topics or specific stories that have whose more than 500 magazines and this, very soon we wouldn’t be able to not yet been researched or written, and digital offerings provide information, charge four, five or in some cases even which in most cases would never see advice and entertainment to people eight Euros for a magazine. Then we the light of day without financial around the world, G+J believes it has would no longer be able to explain the

G+J annual report 2008 Responsibility 56 57 Responsibility G+J annual report 2008

33_JOURNA_CR G+J_E_300.indd 56-57 09.04.2009 15:24:19 Uhr Body of work: All nominated works HENRI NANNEN SCHOOL are exhibited during round one of the “G+J photo award” Hamburg School of Journalism Quality journalism is based on top-quality craftsmanship. In order to teach young people these skills in as hands-on a way as possible, the publishing house Gruner + Jahr founded a school of journalism 30 years ago. SPIEGEL magazine is a regular sponsor. The Henri Nannen School has trained 571 young talents in skills relevant for all media: from precise research to linguistic brilliance, from press law to editorial management. Many graduates of the prestigious institution have gone on to hold leading positions in both print and Peter-Matthias Gaede electronic media. G+J also supports the GEO EDITOR-IN-CHIEF Hamburg Media School, the Akademie für Publizistik (“Journalism Academy”) and “Readers want to be able to the Deutsche Journalistenschule (“Ger- man School of Journalism”) in Munich. trust that journalists are reporting in good faith and Application The application process for the next free of special interests.” training course at the HENRI NANNEN SCHOOL begins in November 2009. The awards ceremony is an annual practice-oriented award is unprec- FRUITS OF LABOR For Further Information see www.journalistenschule.de social event that even lured German edented in the photo market and There are other examples of G+J Chancellor Angela Merkel from Berlin response has been tremendous, with promoting quality journalism and „ Ich bin immer to Hamburg in 2008. A similar claim over 600 applicants. photography which could be men- can be made for the Alfred Worm tioned. More importantly, however, AUSSCHREIBUNG “NEblVERin BEdtext,FORE mHAanS T hHatERE BEEN Award, which the News Publishing PROMOTING THE PHOTO COMMUNITY G+J does not just encourage this SUCHmich A PRA hierCT noICEch-OR IENTED Group, G+J’s holding in Austria, Apart from the “G+J photo award” the quality in others, but also produces it 2008 founded in 2008 to commemorate the publisher supports other photographic itself. In 2008 hardly a month passed AWblARiD.nd Ttext,HAT M mAanKES h IatT UN IQUE.” Erstmalig in diesem Jahr wird der von great investigative journalist and projects as well: Since 1994, G+J has without a journalist, magazine or web- Gruner + Jahr gestiftete G+J photo award in insgesamt acht Kategorien vergeben. longtime NEWS Editor-in-Chief and been one of the sponsors of the World site from the company winning an Hans-Petermich Junker, noch Editor-in-Chief blind ... of“ VIEW Der professionelle Nachwuchs und junge Profi fotografen bis 35 Jahre sind herzlich eingeladen, sich zu bewerben. Weitere Publisher. G+J focuses its promotion Press Photo Foundation. Based in award for work ranging from overall Infos unter www.guj.de/photoaward efforts on photographs as well as text, Amsterdam, it is committed to inde- layout to individual photo spreads. DIE KATEGORIEN because modern magazines live by the pendent press photography and presents In Germany alone, G+J titles and Reportage | stern Audiovisuell | stern.de Einzelfoto Nachrichten | View language of pictures at least as much the highly acclaimed WORLD PRESS journalists stepped up to the podium Einzelfoto Umwelt | National Geographic difference between our offerings, and otherwise be impossible to find in the projects and awards in hopes that they Food | Living at Home as by the written word. Therefore G+J PHOTO AWARD, the world’s biggest about 30 times to accept awards, Inszenierte Fotografi e | Neon those of freebie magazines that often go clamor of the mainstream media. So help to raise quality levels and above Portrait | Brigitte is also committed to talented young competition for press photographers. including a “Henri” for GEO and Werbung People | Picture Press straight in the trash. And for advertis- G+J not only offers journalists an all anchor the idea of quality journal- Werbung Beauty | Draftfcb photographers. A special incentive is first prize in the Helmut Schmidt Werbung Mode | Economia ing customers, the best vehicles for interesting field of activity, and readers ism in public consciousness. Werbung Architektur | KNSK the “G+J photo award”, founded in The SÄCHSISCHE ZEITUNG in Journalism Award for STERN (see their messages would cease to exist.” interesting media, but also offers the EINSENDESCHLUSS: 2008. This award focuses primarily Dresden, majority-owned by G+J, also box on p. 63). Internationally too – in advertising industry an excellent The Henri Nannen Awards (see box), 31. MÄRZ 2008 on practical career benefits: It is promotes excellence in the press by Bulgaria, China, France, Italy, So quality journalism is not just platform for getting commercial the most coveted and important prize © Sarah Illenberger, Beispielbild zur Kategorie Inszenierte Fotografi e / Neon, Thema: „Im Büro“ designed to open doors for young awarding the “German Award for Croatia, the Netherlands, Austria, practiced for readers. Outstanding messages to key audiences. To keep it for print journalists in the German- www.guj.de/photoaward people and introduce them to the Political Caricature”, worth 10,000 Poland and Russia – G+J has won titles allow advertising customers to this way, the media company supports speaking countries, are an annual requirements of working with editors Euro and considered the most impor- numerous awards for the achieve- reach target audiences which would numerous initiatives, sponsorship highlight of the industry in Germany. PARTNER DER KATEGORIEN and agencies. Such an extensive, tant prize of its kind in Germany. ments of its media-makers. °

G+J annual report 2008 Responsibility 58 59 Responsibility G+J annual report 2008 FÖRDERER

33_JOURNA_CR G+J_E_300.indd 58-59 09.04.2009 15:24:46 Uhr Anne Dionisi Fung, G+J New Media Ventures, and Yunfeng Cui, G+J Media Sales OUR EMPLOYEES – a Community of Diversity

Diversity as an opportunity for the company and every individual

On the ﬁ rst Friday of every month latest trends to their own projects. THROUGH THE FORCES there is a special breakfast meeting at “Why do people go online?”; “Where Gruner + Jahr headquarters: the should we draw the boundaries OF GLOBALIZATION Breakfast.Net, where the best of the between public and private on the AND DEMOGRAPHIC Internet is served for breakfast. Internet?”; and “How smart have Online managers and creative minds search engines become?” At Breakfast. CHANGE NEW, SOCIAL from every G+J division present Net, such interesting questions of the AND EMOTIONAL ONLINE things they have found on the Inter- future are discussed, along with WATCH THE VIDEO IN OUR E-ANNUAL net: from interesting websites and the totally offbeat approaches and SKILLS HAVE COME TO innovations. While one person may be PLAY AN INCREASINGLY intrigued with the content of one Children make a website, another person will notice a IMPORTANT ROLE website’s design. The idea is to provide AMONG EMPLOYEES. difference at G+ J interested members of all the different editorial and publishing teams with inspiration and an opportunity to IN MARCH 2008 GRUNER + JAHR WON THE “W&V FAMILY” COMPETITION RUN BY THE TRADE exchange knowledge in a relaxed thinking. But these can only arise in a MAGAZINE WERBEN & VERKAUFEN, WHICH HONORS THE MOST FAMILY-FRIENDLY COMPANY atmosphere. At times, the discussions liberal atmosphere. Therefore, G+J IN THE GERMAN COMMUNICATIONS INDUSTRY. IN DECEMBER 2008 G+J WON A GERMAN can get quite controversial and lively. creates a work environment that offers CHILDREN‘S AWARD IN THE CATEGORY OF “CHILDREN MAKE A DIFFERENCE IN extensive opportunities for profes- BUSINESS.” THE AWARD IS PRESENTED BY THE GERMAN CHAPTER OF THE Just like the media produced by G+J, sional development to all employees, CHILDREN‘S RELIEF ORGANIZATION WORLD VISION IN PARTNERSHIP WITH THE the publisher’s culture stands for without prejudice and regardless of PROTESTANT CHURCH. autonomy, reliability and independent gender, nationality, ethnic origin or

“THESE AWARDS HONOR AN IMPORTANT ELE- MENT IN GRUNER + JAHR’S CORPORATE CULTURE. GRUNER + JAHR CREATES THE BEST POSSIBLE CONDITIONS FOR ITS EMPLOYEES TO STRIKE A HEALTHY WORK-LIFE BALANCE.” Achim Twardy, G+J Board Member

G+J ANNUAL REPORT 2008 Responsibility 60 61 Responsibility G+J ANNUAL REPORT 2008

Mitarbeiter G+J_E_300.indd 60-61 09.04.2009 15:23:12 Uhr “AT GRUNER + JAHR WE WANT TO INVEST IN OUR EMPLOYEES – EVEN AND Next-generation ESPECIALLY IN DIFFICULT TIMES. IT IS IMPORTANT FOR US TO SHOW networking Prizes, Prizes...... a selection THAT THE COMPANY CARES ABOUT THE CONCERNS, DEVELOPMENT AND News from the Intranet PROSPECTS OF ITS WORKFORCE.” In 2008, apprentices, trainees and interns LEAD AWARD – STERN: Bronze, gave their pages on Greenport, the Gruner Lead Magazine of the Year/ Bronze, Günter Maschke, Head of the HR department + Jahr intranet, an overhaul. Now the Category: Article of the Year/Cate- juniors can actively help to design the intranet and use it as an interactive com- gory: Photo of the Year GEO: Gold, Category: Reportage Pho- munication platform for networking and tograph of the Year/Gold, Category: Architecture and Still- knowledge transfer. Here, interns post Life Photograph of the Year DOGS: Category: Newcomer of reports from the field, apprentices share the Year Adrian Schimpf, Head of HR Development, information about their hobbies and their Elke Paul, member of the G+J Sports Com- planned course of training in brief profiles ADC-WETTBEWERB – NEON: Bronze Nail, munity, Silvia Hafemeister, Company Health including a photo, and trainees post video Category: Magazine Articles VIEW: Bronze Management Officer, Dr. Günter Maschke, podcasts documenting their daily routine Nail, Category: Magazine Articles STERN: at the international publishing sites. The Head of Corporate HR Bronze Nail in the Category: Magazine Ar- online offerings for the publishing juniors are rounded off with a list of suggested ticles activities for newcomers to Hamburg and CANNES LIONS – STERN.DE Gold for the lots of other useful links related to getting “Fast News” campaign started at G+J. other differences. The rationale As the media develop, the trainees’ job professional and personal challenges JOURNALISTS OF THE YEAR – Malte Arnsperger and behind this: An international com- description has also changed: Since and to embrace them in a constructive Markus Grill, STERN pany can only be successful if it 2006, they have no longer been trained way. In 2008, G+J’s HR Development EDITOR-IN-CHIEF OF THE YEAR – STEFFEN KLUSMANN, FTD recognizes the diversity of its work- as publishing professionals, but as department again offered an extensive SCIENce JOURNALIST OF THE YEAR – Hans-Hermann force and harnesses this potential. “digital and print media professionals.” program of seminars, lectures and Sprado, P.M. Over two-and-a-half to three years, training, ranging from specialized Even the trainee program at G+J gives they learn how to handle all of today‘s offerings such as “Basic Sales or International Awards trainees the opportunity to acquire media and related services. Editorial” to language lessons and intercultural knowledge and skills. computer tutorials, to subjects on BULGARIA: GEO ‘Mediamixx’ award in the category: Maga- Talented university graduates can For example, trainees Katrin Sander, personality development and methods week events. And, while it is used zine CHINA: Focus Guo Yonghuai award for the best sci- spend up to six months of their 18- Christiane Berlin, Laura Huwyler and competency. every day, shouldn’t be taken for ence reporting POLAND: FOCUS Press Design award “Chi- month trainee period abroad. Their Kathrin Weiler have already developed granted: a canteen offering healthy mera” in silver, Category: Information graphics FOCUS individual abilities and learning areas their own first product, an “Ad ABC.” IDEAS: THE SALT IN THE SOUP meals. HISTORIA press Design award “Chimera” in gold FOCUS.pl are taken into consideration when They compiled the 60 most important G+J supports the development of “Website of the Year” FRANCE: CAPITAL “Best Financial devising a program, as well as the later SPORTING EXCELLENCE terms in online marketing and listed entrepreneurial as well as journalistic But innovative ideas for the media are Magazine 2008” GALA.fr “EzPublish-Award 2008” (Best Web- needs of the company. Of course the them with understandable explana- talent. The company’s flat hierarchies still the salt in the soup. And these site of the Year) ÇA M‘INTÉRESSE “Best Culture and Science publisher also offers other training communications, specializing in digital Team spirit and health check tions, then found a way to make this mean that career advancement doesn’t ideas can and should come from Magazine 2008” CROATIA: NATIONAL GEOGRAPHIC Journal- opportunities apart from the trainee media, while also working at G+J. The physical fitness and health of its em- knowledge routinely available to just mean formal promotion, but that inside the company as well as from ist: Ivona Lerman Croatian Journalists‘ association award program. Every year, new trainees, During her work experience phases, she ployees are G+J’s motivation for promoting everyone in the office. The online taking on greater responsibility within outside. Therefore, in September 2008 “Degenia Velebitica” for the best environmental journalism. “dual students” (students on a dual is deployed in various departments to sports. The variety of sports and events, as glossary as a poster for the bulletin the various divisions is just as impor- G+J Deutschland launched the Grüne NETHERLANDS: NATIONAL GEOGRAPHIC “International well as the active involvement of employ- academic/vocational training track), get to know the company and the job. board was well received and was a big tant for personal growth and develop- Wiese (“Greenfield”) ideas competition. National Geographic Seminar,” awards in the Categories: ees, are part of the corporate culture. In interns, and more recently, online After three years and a final thesis, she 2008, the Hamburg Chamber of Commerce success for the four aspiring media ment. To enable this, there are a 380 proposals were received from in- Cover and Info box and a special award for the best launch volunteers embark on careers in the receives a Bachelor of Arts. Björn honored G+J with the “SportMerkur” professionals. number of other G+J offerings such as house, and 315 external creatives also of a photo community homepage ITALY: FOCUS PICO “Città media industry at G+J. Schulz-Torge is another dual student. award for its commitment to company the company‘s own daycare center participated with ideas. Grüne Wiese di Chiavari” award, Category: Best publication for children sports. G+J will received the prize at the He studied business administration The wide range of concepts in the “Ad which helps parents combine family stands for openness and impartiality; under six years RUSSIA: GEOLENOK The Russian Distribution 4th Hamburg Sports Gala in February 2009 EDUCATION AT ALL LEVELS and also works in G+J headquarters. at the Hamburg Chamber of Commerce. ABC” shows how much the media and work. Various fitness offerings an area of land on which something Association (ARPP) award for bestselling title in the ‘Children’s One “dual student” at G+J is Stefanie After seven semesters, he will receive a industry is changing. G+J supports its ranging from the company sports completely new can arise with no Education’ Segment Hein. She is studying media and Bachelor of Science degree. employees in facing up to these group to specially organized health spatial restrictions. °

G+J annual report 2008 Responsibility 62 63 Responsibility G+J annual report 2008

Mitarbeiter G+J_E_300.indd 62-63 09.04.2009 15:23:43 Uhr Sylvaine Cortada Jean-Luc Marty

Prisma PressE Paris, Head of Production and Editor-in-Chief of GEO “GEO France will blaze the trail for environmentally friendly magazine production and reduction of CO2 emissions.”

Man-made climate change is one of the with cutting-edge energy- and climate- ECO-REPORTING journalism lives on the kind of authen-

greatest societal challenges of our time. conserving technologies, and use paper CO2 Footprint tic information that can only be Gruner + Jahr tackles this challenge in certified by the FSC (Forest Steward- gathered in the field – reporters have to two ways. On the one hand, the many ship Council) and PEFC (Program for Energy audit, efficiency, and conservation travel. G+J realizes that the costs of media published by G+J contribute to the Endorsement of Forest Certifica- this travel include ecological costs and The phrase “CO2 footprint” is used to de- public discourse, information and tion Schemes). The same is true of scribe the amount of carbon dioxide-equi- has made an effort to offset these education on environmental topics. G+J’s U.S. subsidiary, Brown Printing valent produced by an activity, a product, unavoidable carbon dioxide emissions or an organization. The estimate of CO This sharpens society’s awareness. On Company, which is also a participant 2 with reductions in other parts of the emissions from G+J’s Hamburg head- the other, G+J takes seriously its in the “EPA SmartWay Transport quarters was based on the internationally world. G+J, in conjunction with the corporate responsibility to do its part Partnership.” By joining this U.S. recognized Greenhouse Gas Protocol organization “GEO Protects the through purposeful environmental Environmental Protection Agency (GHG) and accounted for direct emissions Rainforest,” supports a project in as well as indirect (e.g. through energy management. A commitment to initiative, Brown Printing has commit- Nepal that serves this purpose. G+J’s purchases). A footprint analysis provides ecology and climate protection is quite ted to improving the ecological balance important benchmark data for an organi- French subsidiary, Prisma Presse, also compatible with definitions of com- of its transportation activities. G+J zation to use as they seek to develop in an participates in environmental protec- mercial success. Increased energy evaluates the environmental conduct of ecologically sustainable way. tion projects. In the summer of 2008,

efficiency means not only lower CO2 all its suppliers and subcontractors as the CEO of Prisma Presse and G+J emissions, but also reduced costs. For well. The integration of ecological Board Member, Fabrice Boé, signed a

this reason, environmental stewardship criteria in the procurement policies is for the entire corporation. The “CO2 contract with the environmental has always been a priority at G+J, and part of our codified business policy Footprint” project is one of the first organization “GoodPlanet.Org,” under ecological conduct is firmly embedded and is continuously being expanded. In steps. In May 2008, carbon dioxide which Prisma Presse has committed to throughout the organization. Healthy, 2008, G+J became one of the first large emissions were calculated for the offset the greenhouse gases produced sustainable food in the company publishers to receive FSC and PEFC Hamburg headquarters and for the by employee business travel. “We cafeteria is just as much a part of this certifications documenting the sustain- German edition of GEO magazine. would like to become the publisher in as a resource-conserving use of office ability of G+J’s practices with regard to These estimates were then used to France with the most intensive envi- supplies, air, water, and electricity. For forest management and paper produc- develop targeted measures for reducing ronmental advocacy, in our business example, the Baumwall facility’s energy tion. At this time, 98.5 percent of the energy consumption and CO emis- activities as well as our in-house COMMITTED TO Going Green 2 balance has been recorded and paper used by G+J is certified; 100 sions. The Baumwall headquarters are practices,” says Boé. ° improved on an ongoing basis since percent is the goal. now powered with electricity from Environmental protection as an integral component of corporate culture 1993. High environmental standards renewable sources. apply to the printing operations as As part of its climate protection efforts, well. The printing facilities operated by G+J launched an initiative in 2008 to There are, of course, some sources of the Prinovis joint venture work systematically identify and substan- CO emissions that cannot be elimi- GRUNER + JAHR TACKLES THE CHALLENGES OF GLOBAL 2 tially reduce the carbon dioxide nated. G+J has made an effort to CLIMATE CHANGE AND STRIVES FOR CO2 EFFICIENCY emissions caused by the company. This eliminate unnecessary travel through initiative, known as “Going Green,” increased use of video- and teleconfer- includes a climate protection roadmap encing, but compelling, high-value

G+J annual report 2008 Responsibility 64 65 Responsibility G+J annual report 2008

35_UMWELT_CR G+J_E_300.indd 64-65 09.04.2009 15:22:23 Uhr Pressehaus on Baumwall exhibition venue: World Press Photo exhibition

CORNELIA FUNKE

BESTSELLING AUTHOR „INKHEART“ “When I stepped out of the door one morning, there was a nut on the doormat...” GRUNER + JAHR SEES CULTURAL AND THE OPENING LINE of a fantasy story to be SOCIAL RESPONSIBILITY AS AN ENTRE- written by children WRITING CONTEST held by the children’s PRENEURIAL CHALLENGE magazine NATIONAL GEOGRAPHIC WORLD

“As I sat at my breakfast table one reading among children and teens, What could be more apt for a media morning, someone was sitting in my particularly in the city’s socially company that produces reading cup...” This is one of three opening deprived neighborhoods. In 2008, this material than to support a cultural sentences donated by Cornelia Funke commitment was further extended. skill that is crucial to modern life: to the children’s magazine reading. In 2007, G+J was the NATIONAL GEOGRAPHIC As a member of the cultural industry, initiator and main sponsor of the WORLD. The best-selling author G+J feels its cultural and social “Bookstart” project in Hamburg. (“Inkheart”) and the bilingual obligations don’t stop at the head- “Bookstart” is a long-term campaign popular-science magazine for eight- to quarters’ front door. “We see our- to promote early-childhood literacy. 13-year-olds called on young talent to selves as a corporate citizen who takes As part of the project, free bags take part in a writing competition: responsibility for the community,” containing picture books, tips on from the opening line, the children says G+J Board Member Achim reading and ideas to encourage had to invent their own fantasy Twardy. This idea is based on the parents to read to their children are stories. The collaboration between the insight that “companies require a distributed by pediatricians during G+J magazine and Cornelia Funke’s healthy society to be successful – and early-childhood health screening publisher Cecilie Dressler Verlag ﬁ res conversely, a society needs healthy appointments. In this way, babies and the imagination of children who can companies for economic reasons.” toddlers under the age of three years read and write and are already keen are introduced to the world of books. on literature – something that can no ACTIVE CITIZENSHIP In addition to “Bookstart,” G+J longer be taken for granted today. So The publishing house feels a special supports a nationwide Stiftung Lesen “WE SEE OURSELVES AS the campaign is a good match for bond with the city of Hamburg, where (“German Reading Foundation”) G+J, a publishing house that has for it has its headquarters. Here, good initiative called Lesestart (“Reading A CORPORATE CITIZEN, many years been committed to citizenship is a Hanseatic tradition, and Start”) which, like “Bookstart,” aims CULTURE & the Community TAKING ON RESPONSI- promoting reading among the young. G+J is one of the legions of companies to promote reading among the very For instance, since early 2005 the that embrace their corporate social young. Cultural support for children BILITY FOR OUR SOCIAL media company has supported several responsibilities. However, G+J’s com- is another focus of G+J. Together Corporate Citizenship is part of G+J’s corporate mission ENVIRONMENT... ” projects in cooperation with Ham- mitment is not arbitrarily plucked out of with the Nordmetall Stiftung burg’s BürgerStiftung (“Citizens thin air, but is put into practice wher- (“Nordmetall Foundation”), Achim Twardy, G+J Board Member Foundation”), which promotes ever there are speciﬁ c points of contact. G+J is now facilitating the perfor-

G+J ANNUAL REPORT 2008 Responsibility 66 67 Responsibility G+J ANNUAL REPORT 2008

36_Kultur&Soziales_G+J_E_300.ind66-67 66-67 09.04.2009 15:20:01 Uhr “WHENEVER DEDICATED AND EXPERIENCED PEOPLE AND BUSINESSES EMBRACE THEIR RESPONSIBILITY TOWARD SOCIETY, AS THEY HAVE SUCCESSFULLY MANAGED TO DO IN THIS CASE, IN COOPERATION WITH OTHERS, HAMBURG’S BÜRGERSTIFTUNG HAS FULFILLED ITS MANDATE.”

Johanna von Hammerstein, Bürgerstiftung Hamburg, in cooperation with G+J

mance of the Hamburg State Opera’s tional projects, events and exhibitions As photography is the focus of the “Opera Piccola,” an opera by children have turned the Baumwall publishing publisher’s cultural sponsorship, the for children, for the fourth time. The house into a lively forum for commu- Pressehaus also hosted other exhibi- latest production is “The Secret of nication and exchange. The Presse- tions in the foyer during 2008. In the Black Spider,” a pleasingly scary haus is not only a workplace for more May, G+J, together with STERN mix of fantasy and crime thriller by than 2,000 employees, but also a and GEO, presented the German Judith Weir. much-visited exhibition venue, firmly premiere of WORLD PRESS anchored in the cultural life of PHOTO exhibition for the 14th As well as this comprehensive corpo- Hamburg. time. Alongside moving and disturb- rate-level commitment, individual ing moments from conflict zones media brands are also active. At the FASCINATING PICTURES WITH STRIK- around the world, the exhibition also forefront is STERN magazine, which ING MESSAGES offered photographic highlights from Stiftung STERN (“STERN Foundation”): Aid has a tradition of getting involved in One highlight is the “Long Night of the areas of sports, the arts, environ- across the World assisting with social issues. And for the Museums” when the Pressehaus ment and science. From August to over 12 years now, the SÄCH- on Baumwall, along with Hamburg’s September, the “Nature – our SISCHE ZEITUNG has been raising other museums and galleries, opens Precious Network” exhibition NATIONAL AND INTERNATIONAL PROJECTS, money for the Lichtblick – Menschen its doors until late into the night. showed a selection of work from the EVENTS AND EXHIBITIONS HAVE TURNED THE helfen Menschen in Not (“Ray of Each year, this event attracts between world’s best nature and landscape hope – people helping people in 4,000 and 5,000 people who visit photographers. This exhibition was BAUMWALL PUBLISHING HOUSE INTO A LIVELY need”) campaign under the slogan G+J’s premises in the port of Ham- also staged at the UN Conference on FORUM FOR COMMUNICATION AND EXCHANGE. “Make our world a little friendlier!”. burg. The theme this time was Biodiversity in Bonn. The message of “Night of the Nominees”: the these striking images was that man is PRESSEHAUS as EXHIBITION VENUE exhibition, devoted to young photo- only one small part of biodiversity. For G+J, promoting culture is also an graphic talent, showed all of the G+J’s new environmental initiative essential part of corporate citizenship. works shortlisted for G+J’s newly “Going Green” also makes a contri- On left: World Press Above: André Hemstedt, On right: Alexander Photo exhibition. Tim Reimer, Katharina Straulino, “G+J photo G+J’s own cultural activities, espe- founded “G+J photo award.” bution to preserving biodiversity, First Prize for Art and Schröder, “G+J photo award“ Advertising/ cially in Hamburg, make an impor- bringing the publisher’s commitment Culture award“ Advertising/Fashion Beauty tant contribution to enhancing the full-circle. ° city’s image. National and interna-

G+J annual report 2008 Responsibility 68 69 Responsibility G+J annual report 2008

36_Kultur&Soziales_G+J_E_300.ind68-69 68-69 09.04.2009 15:21:23 Uhr “Money is freedom in the form of coins.” FINANCIALS Fyodor Dostoyevsky RUSSIAN POET, 1821–1881 “Our success is based on our strong, established brands.” Achim Twardy CFO G+J, 2007

“The honorable businessman prevails in a community where no one is taken advantage of – and it makes economic sense as well.” Norbert Blüm former Federal Minister of Labor and Deputy Chairman of the Federal CDU, 2008

“Happiness cannot consist of sitting in front of a computer screen in a closed room watching the stock ticker and placing bets as in a casino. In such times of crisis people, if they are intelligent, have the opportunity to redesign and rethink their lives.” Paulo Coelho BRAZILIAN WRITER, FEB 2009

“Time is the friend of the wonderful company, the enemy of the mediocre.” Warren Buffett AMERICAN INVESTOR, SAID TO BE THE RICHEST MAN IN THE WORLD, 2008

“The true currency of our time is constancy.” Dov Seidman CORPORATE CONSULTANT, CLIENTS INCL. DISNEY, EBAY, PROCTER & GAMBLE, 2008

“The value of a brand is created not in the company, but in the con- “STERN substantiated its reach. BRIGITTE enhanced its market leadership. GEO is the undisputed leader among freely sold monthly sumer. More precisely: in his mind magazines. GALA maintains its leading position in People magazines. HEALTHY LIVING was able to extend its circulation slightly. and his heart.” ELTERN holds strong at the top of the parenting sector. ESSEN & TRINKEN leads in food magazines, with circulation on a steady rise. Johan Kuntkes NEON continues its upward trend in circulation. CAPITAL remains Germany‘s most widely circulated business magazine. The FINAN- CIAL TIMES DEUTSCHLAND maintained its circulation.” DUTCH HEAD OF THE “BRAND & MARKET” RESEARCH TEAM AT EXCERPT FROM THE MEDIA ANALYSIS MA PRESS MEDIA 2008 II THE UNIVERSITY OF GRONINGEN, 2008

low.indd 70-71 20.04.2009 16:49:16 Uhr 04.2008 MANAGEMENT Leben in der mobilen Welt 04 / /20082008 · 5 Euro Report 2008 MagazinVolkswagen Valencia Die boomende Metropole ist der neue Star am Mittelmeer

Fahren mit Fanta4Fanta4 Deutschlands erfolgreichste On the business year just past Rapper testen den neuen Golf Wanderjahre Volkswagen in Amerika Tankstellen Batterietechnologie Fanta4

Feinschliff für das Flaggschiff THE ECONOMIC CRISIS IMPACTED G+J‘S RESULT FOR THE YEAR. Phaeton Feinschliff für das Flaggschiff Phaeton Jahrgang 2009 GRUNER + JAHR HAS STRONG BRANDS AND A SOLID FINANCIAL POSITION.

Following a satisfactory fi rst half, the the “Expand your Brand” activities, as planned. The Dresdner Druck- und 2008 was down considerably year on shared business editorial offi ce, G+J position. G+J EMS also delivered a 2008 fi nancial year was marred by the well as gratifying growth in China Verlagshaus holding showed a positive year, at 170 million Euros, (previous has taken on a pioneering role in the compelling performance in its existing onset of the economic crisis, which and the countries of Eastern Europe performance, increasing its operating year: 226 million Euros). During the German magazine industry and display-marketing business in 2008. impacted all European ad sales only partly compensated for the result once again by enhancing its reporting period, G+J continued to continues to enhance its business With a growth rate of over 50 percent markets during the second half, and sometimes sharp cyclical declines in strong market position in the new generate high cash fl ow and is free of journalism expertise both in print and (excluding Ligatus) the company left its mark on sales and earnings at ad revenues. Compared to the eco- businesses. Overall, the revenues of fi nancial debt. online. signifi cantly outperformed the the Gruner + Jahr publishing house. nomic fl uctuations, sales turnover was G+J’s holdings continued to decline in market. Growth drivers included new Against an accelerated decline in sales robust. G+J’s commitment to quality 2008. The operating EBIT of 44 G+J GERMANY G+J Germany also entered the “young clients such as FTD.de, CHEF- expectations during the last quarter of journalism is seen as a guarantor of million Euros (previous year: 65 Despite a drastically deteriorating ad people” magazine segment by estab- KOCH.de and “mamiweb.de”, 2008, G+J initiated structural mea- relevant and trusted content by media million Euros) yielded an operating sales market over the course of 2008, lishing a joint venture with Klambt- alongside existing client websites sures that put a one-off burden on the users, especially in times of crisis. The margin of 5.6 percent (previous year: G+J Germany’s turnover increased Verlag for the magazine IN – DAS (“arcor.de” and “Vodafone live! ”). year-end results for 2008. By imple- brands business achieved an operating 8.0 percent). once more during the past fi nancial STAR & STYLE MAGAZIN. menting restructuring measures in profi t of 181 million Euros (previous year. Changes to the portfolio contrib- The corporate publishing sector large parts of the company, G+J took year: 198 million Euros) and an Overall, largely due to the macroeco- uted signifi cantly to the rise in With the acquisition of Ligatus continued to grow in 2008. Corpo- precautions at an early stage for the operating margin of 9.1 percent. nomic situation, G+J recorded a 2.2- revenues. GmbH in the summer of 2008, G+J rate Media focuses on B2C customers challenges of the year ahead. percent decline in revenues, to 2.77 Germany expanded G+J’s online ad- and staff magazines in the premium G+J’s business holdings were also billion Euros (previous year: 2.83 The acquisition of the remaining 50 sales business, Electronic Media Sales sector, such as “Swarowski Magazin,” Due to the sharp drop in ad sales affected by the economic crisis in billion Euros). Operating profi t before percent in the FINANCIAL TIMES (EMS), into the fast-growing segment “Volkswagen Magazin,” and cus- markets in the fi nal months of the 2008. Sales and earnings continued to special items for the period under DEUTSCHLAND at the beginning of performance marketing. The tomer magazines such as “Lufthansa year, the brands business recorded a decline, especially in the printing review fell to 225 million Euros of 2008 and its consolidation with marketer’s development in 2008 Magazin” and Deutsche Bahn’s revenue decline to 1.98 billion Euros business. In contrast to previous years, (previous year: 264 million Euros). G+J’s business publications (CAPI- signifi cantly exceeded expectations in “mobil”. (previous year: 2.01 billion Euros). the main reason this time was the G+J’s return on sales amounted to 8.1 TAL, IMPULSE and BÖRSE ON- both sales and earnings. This move The initial effects of the recession recession in the U.S. magazine percent (previous year: 9.3 percent). LINE) resulted in a strong and more has made it possible for EMS to be an Acquisitions made in 2007 under the were felt across all European markets, market. Prinovis was stabilized overall Because of special items resulting viable network of G+J business media, integrated solution provider in the “Expand your Brand” strategy, XX- albeit to varying degrees. Growth as a and the printing plant in Liverpool from the implementation of the from both a journalistic and market- premium segment of online market- WELL.com (online diet coach) and result of the successful development of increased its capacity utilization as structural measures, EBIT for fi scal ing point of view. By establishing the ing, and to strengthen its competitive

G+J ANNUAL REPORT 2008 Financials 72 73 Financials G+J ANNUAL REPORT 2008

21_Lage_Guj_E_300.indd 72-73 09.04.2009 15:15:25 Uhr 198.2 2007 2.01 180.9 2007 1.98 2008 1.97 2008 176.7 2006 2006

2.86 2.83 2006 2.77 2007 2008 100.5 892 2006 2006 821 789 65.4 45.9 2007 2008 2007 Germany 44.0 277.2 2008 26.3 2006 263.6 Europe and 2007 18.0 other countries 224.9 France 2008

9.8 GROWING REVENUES AND PROFITS IN THE North America

REVENUES in Euro billions GEOGRAPHICAL BREAKDOWN OF REVENUES in percent OPERATING EBIT in Euro millions EXTERNAL SALES in Euro billions/millions Brand business OPERATING EBIT in Euro millions Holdings, other

CHEFKOCH.de (online cooking due to lack of prospects. “Frau im the summer, and ad sales ﬁ gures have With FEMMES, Prisma Presse Among pure-play publishing websites,

C50937 | 205/43 | DIENSTAG, 21. OKTOBER 2008 | DEUTSCHLAND 1,90 € | WWW.FTD.DE

Alpin und innovativ Zu viele Ideen Endstation Sehnsucht community), developed favorably. Spiegel” magazine was sold to the also been on a sharp decline since the launched the ﬁ rst luxury-segment Prisma Presse is the market leader. Warum Österreich massiv in die Im EU-Patentamt türmen Eine Reise durchs krisengeschüttelte Forschung investiert | Beilage sich die Anträge | Seite 29 Deutschland | Seite 25 KOLUMNE: STATT GROSSER VISIONEN BRAUCHT DAS FINANZSYSTEM EIN PAAR VERBINDLICHE REGELN, SCHREIBT TOBIAS BAYER SEITE 26 WAZ Media Group. autumn. French magazine for women over 40.

REDAKTIONSSCHLUSS DIESER AUSGABE 21:30 UHR Deutsche Börse Dax (Xetra)+1,12 % Dow Jones +3,17 % Euro in $ –0,0082 5400 4835,01 10000 9133,22 1,370 1,3328 bricht mit Politik drischt auf 5200 9500 1,360 Schlag auf Schlag: 5000 9000 1,350 Strong and established media brands Meanwhile, the title BIEN DANS At the end of 2008 it was decided to Großaktionär Die Deutsche Bank 4800 8500 1,340 will das Rettungs- Dax-Konzern wirft 4600 8000 1,330 paket der Regie- 4400 7500 1,320 Hedge-Fonds Egoismus vor Ackermann ein rung nicht nutzen 7. 10. 20. 10. 7. 10. 20. 10. 7. 10. 20. 10. – und bekommt Euro Stoxx 50 3,22 % Nasdaq 1,96 % Nikkei 3,59 % VON SVEN CLAUSEN, DORIS GRASS dafür Dresche m2613,68 m1744,83 m 9005,59 UND ELISABETH ATZLER, FRANKFURT Regierung wirft Deutsche-Bank-Chef Sabotage 10J Bund -0,003 10J US-T -0,048 Brent Oil* 2,01 once more formed the main basis for Motor Presse Stuttgart saw a drastic Prisma Presse was able to keep its sales MA VIE had to be discontinued in merge the fi ve different Prisma Presse ie Deutsche Börse stürzt sich des Notpakets vor · Institute bleiben in Deckung .4,011 .3,882 m 71,61 in eine offene Konfrontation D Schlusskurse oder Stand: 21.10 Uhr MESZ; Veränderungen zum Vortag *$/Barrel mit ihren Hauptaktionären, den VON BIRGIT MARSCHALL, Merkel forderte die Banken Hedge-Fonds TCI und Atticus. In PETER EHRLICH, BERLIN, DORIS GRASS dazu auf, die Hilfen im Ernstfall einer Mitteilung von gestern wirft UND CHRISTINE MAI, FRANKFURT auch zu nutzen. „Wir haben diese der Dax-Konzern TCI erstmals öf- Hilfsmaßnahmen ja gemacht, um fentlich Sabotage vor: „TCI hat in er Frust der Politiker über dem Mittelstand, der Wirtschaft WIRTSCHAFT POLITIK der jüngeren Vergangenheit wie- Topmanager der Finanz- und den Menschen wieder ein G+J Germany’s market success. downturn in sales during the year due revenues stable year on year against 2008 due to lack of prospects. Motor sites into one building. The move is derholt vom Vorstand die Zerschla- Dbranche hat sich in schwe- funktionierendes Bankensystem Henkel gung der Gruppe Deutsche Börse ren Attacken gegen Deutsche- zu ermöglichen“, sagte gefordert. Der Aufsichtsratsvorsit- Bank-Chef Ackermann entla- die Kanzlerin. verringert seine zende der Gesellschaft hat sich den. Kanzlerin Angela Mer- Ihr Regierungs- Markenvielfalt diesem Ansinnen, das auf eine kel (CDU) und Finanzmi- sprecher kritisierte Der Konsumgüterkon- Schädigung der Gesellschaft und nister Peer Steinbrück mit Blick auf Acker- zern will sich zunehmend ihrer Gruppe hinauslaufen würde, (SPD) kritisierten ges- mann, es sei „un- auf seine Kernmarken Despite the very diffi cult situation in to a collapse in the demand for the trend, and defend its market Presse France was able to expand its scheduled for late 2010. stets widersetzt.“ TCI hält 10,3 Pro- tern mit ungewöhn- verständlich“, konzentrieren und die zent, Atticus 9,0 Prozent. Die bei- lich harschen Worten wenn einer, der tage- Markenvielfalt in den den wollen ihre Stimmrechte künf- Ackermanns Äußerun- lang nach einer syste- nächsten Jahren weiter tig gemeinsam ausüben. gen über das mil- mischen Lösung für die verringern. Seite 4 Auslöser der Mitteilung ist die liarden- Banken gerufen habe, Taliban töten Ankündigung von Aufsichtsrats- schwere dann mit Kritik komme, zwei deutsche chef Kurt Viermetz vom Sonntag, Bankenret- wenn sie vorliege. Pharmakonzern Soldaten am 8. Dezember aus dem Gre- tungspaket der Finanzminister Stein- Novartis baut the German ad sales market, GALA, automobiles and the ensuing sharp position. In addition, the group grew range with the acquisition of six titles Ein Selbstmordattentäter mium auszuscheiden. Den Ab- Regierung. brück forderte von Acker- Vorstand um hat im Norden Afghanis- schied von Viermetz hatten die Laut „Spiegel“ hatte Ackermann mann eine Klarstellung, dass er Novartis setzt einen tans zwei deutsche Sol- Hedge-Fonds gefordert und einen vor Führungskräften seiner Bank das Rettungspaket tatsächlich un- zweiten Mann neben daten getötet. Verteidi- Antrag auf eine außerordentliche gesagt, er würde sich „schämen, terstütze. Die Deutsche Bank ver- Konzernchef Daniel Hauptversammlung gestellt. wenn wir in der Krise Staatsgeld wies auf Interviewäußerungen gungsminister Franz Vasella. Jörg Reinhardt annehmen würden“. Merkel halte des Konzernchefs, wonach keine Josef Jung bestätigte verantwortet künftig als 14,529 14,448 14,941 Zukunft des Konzerns unsicher diese Bemerkung für „außer- hilfsbedürftige Bank die Staatshil- den Vorfall. Seite 9 G+J INTERNATIONAL COO das Tagesgeschäft BRIGITTE WOMAN, DOGS, drop in ad bookings. The Telecom- its ad sales market share at the expense from Mondadori. Dass die Börse nun die Motive der ordentlich bedenklich“, sagte ein fen „aus falschem Prestigeden- Fonds offenlegt, markiert eine Regierungssprecher. Für das ge- ken“ ablehnen dürfe. des Konzerns. Seite 4 Steuerquote dramatische Wende im Verhältnis samte Kabinett sei sie „absolut Von den privaten Instituten ha- nähert sich 2006 2007 2008 zwischen Konzern und Haupt- unverständlich und inakzeptabel“. ben bisher nur Commerzbank Stadtwerk MVV Rekordniveau aktionären. Seit dem Einstieg der Ackermann zeige „immer noch und Dresdner Bank erklärt, eine wirbt Manager Hedge-Fonds Ende 2004 hatte der mangelnde Einsicht und Verständ- Inanspruchnahme des Pakets zu Trotz der Erleichterungen Konzern sich im Wesentlichen nis für das, was sich ereignet hat“. prüfen. Nicht durchsetzen konnte von RWE ab der vergangenen drei deren Wünschen gebeugt. Die Regierung wirft dem Deut- sich die HSH Nordbank mit ihrem Der RWE-Manager Georg Jahre ist die Steuerbelas- EMOTION, ESSEN & TRINKEN, munications and Consumer Electron- of its main competitors. The other countries G+J operates in Die jetzt notwendige Wahl ei- sche-Bank-Chef vor, das Ret- Vorschlag für eine gemeinsame Müller beendet seine tung in Deutschland nes neuen Aufsichtsratschefs wird tungspaket zu sabotieren. Bislang Nutzung der Hilfen durch die 13-jährige Karriere bei spürbar gestiegen. Die zu einer Abstimmung über die reagieren die Banken in Deutsch- Landesbanken. Die Nord/LB, die dem internationalen Steuerquote lag 2007 bei Zukunft des Konzerns. Nach In- land sehr zögerlich auf das Hilfs- Frankfurter Helaba und die Stutt- Energiekonzern, um zum 24,3 Prozent. Seite 9 formationen der FTD strebt TCI angebot – aus Angst, der Markt garter LBBW lehnten dies ab. Der Mannheimer Stadtwerk an, erst den Kassamarkt sowie die könne das Eingeständnis einer Verband der Volks- und Raiffei- MVV zu wechseln. Seite 4 Globaler Abwicklungstochter Clearstream Notlage zu hart bestrafen. Außer senbanken erklärte, die Institute Abschwung zu verkaufen und danach den der BayernLB hat noch kein ande- würden den Rettungsfonds vo- HEALTHY LIVING and P.M. were ics division was sold to WEKA Prisma Presse began expanding into were hit to varying degrees by the Fusion kostet Restkonzern mit der US-Börse res Institut angekündigt, Kreditga- raussichtlich gar nicht nutzen. schwächt China CME zu fusionieren. Der Hedge- rantien oder Kapitalspritzen des Auch Schweden, Österreich und Merrill Lynch Chinas Wirtschaft ist Fonds steht selbst unter Druck Staates in Anspruch zu nehmen. andere Staaten legten ähnliche Tausende Stellen erstmals seit 2003 nur seiner Anleger und könnte sich so Das Kabinett beschloss gestern Rettungsfonds auf. Die Märkte rea- Der Notverkauf der US-In- noch mit einer einstelli- eine satte Extrazahlung sichern. die Verordnung zu den Details des gierten positiv: An den Geldmärk- vestmentbank Merrill gen Rate gewachsen. Im Einflussreiche Aufsichtsräte wol- Rettungspakets. Die Regierung rief ten sanken die Zinsen für Inter- Maßnahmen zur Stützung des Lynch an die Bank of dritten Quartal wuchs len dagegen das sogenannte inte- damit die neue Finanzmarktstabi- bankenkredite zum Teil deutlich. lahmenden Wachstums aus. Die WEITERE BERICHTE America kostet Tausende das BIP um nur neun all able to improve their ad business Publishing Group in 2008. Nonetheless, revenues did not match the corporate publishing sector in global recession. After signifi cant grierte Geschäftsmodell der Börse lisierungsanstalt ins Leben, die das Allerdings leihen sich die Institute Bundesregierung will bis Ende Stellen. Durch die Fusion Prozent. Seite 9 erhalten, die zuletzt ihren operati- fast 500 Mrd. umfassende Paket zu diesen Sätzen weiter nur sehr nächster Woche ein Paket zur Die Anstalt Seite 2 sollen 7 Mrd. $ einge- ven Gewinn (Ebitda) im zweiten verwalten soll. Banken, die Staats- zögerlich Geld. Auch die Aktien- Stützung der Konjunktur zusam- Deckel aufs Gehalt Seite 3 spart werden. Seite 18 Daimler begrüßt Quartal um 17 Prozent auf hilfen beanspruchen, müssen kurse gingen hoch. Der Dax menstellen. Dabei steht die För- In der Not: KfW Seite 3 Staatshilfen für 375 Mio. steigern konnte. Da- harte Auflagen akzeptieren: Etwa schloss 1,1 Prozent im Plus. derung des Handwerks und der SOS-Paket Seite 10 IWF will Island mit ist sie das renditestärkste Dax- sollen ihre Topmanager nur Viele Anleger hoffen auf neue Autoindustrie im Mittelpunkt. Bernanke bittet Seite 17 Autobranche Unternehmen. höchstens 500 000 im Jahr ver- staatliche Konjunkturhilfen. US- Diskutiert wird auch, die steuerli- Kommentar Seite 27 mit Hilfspaket Daimler schließt sich dienen dürfen. Von dieser Regel Notenbankchef Ben Bernanke che Absetzbarkeit von Handwer- retten erstmals öffentlich der compared with the previous year. G+J the previous year’s level. Vigilant cost 2008, by winning a large-scale growth in previous years, G+J Inter- Liveticker auf WWW.FTD.DE Parallele Suche sollen Ausnahmen möglich sein. sprach sich gestern für weitere kerrechnungen zu verbessern. Der Internationale Wäh- Forderung vor allem Derzeit laufen zwei Suchprozesse rungsfonds will der Insel- italienischer und fran- für einen neuen Aufsichtsratschef. republik offenbar Kredite zösischer Autobauer an, Der Nominierungsausschuss des über 4,5 Mrd. gewäh- dass der Staat Autobau- Gremiums, bestehend aus Vier- ren. Auch andere Staaten ern helfen soll. Seite 10 metz, Privatbankier Friedrich von haben Rettungsfonds Metzler und Investmentmanager Öffentliche Verschlusssache gegründet. Seite 20 G+J FRANCE Konjunktur Germany’s newsstand sales revenues management and successful acquisi- contract from the pay-TV channel Ca- national’s turnover and operating Richard Hayden, lässt sich dabei von der Personalberatung Spencer Studiengebühren? Das Thema wollte die Ob das der Grund ist, warum Bildungs- vom Hochschul-Informations-System heraus. bremst Brasiliens Stuart unterstützen. TCI und Atti- ministerin Annette Schavan, ebenfalls CDU, Die Gebührendebatte habe unter jungen Men- Isländische Krone Kanzlerin beim morgigen Bildungsgipfel pro ¤, invertierte Skala Ölpläne aus cus suchen mithilfe des Beraters eine Untersuchung zur Wirkung von Studien- schen mit Fachhochschulreife zu „erheblicher Der fallende Ölpreis und Egon Zehnder. Der Nominie- eigentlich aussparen. Doch nun taucht gebühren seit Wochen unter Verschluss hält? Verunsicherung“ beigetragen – auch in Län- 120 21 Uhr die Folgen der Finanz- rungsausschuss wird die Vor- Gestern jedenfalls, pünktlich zum Dresdner dern, die noch keine Gebühren verlangen. Da- 150,45 urplötzlich eine brisante Studie auf 140 krise gefährden die schläge der Hedge-Fonds berück- Treffen, wurden Teile der Studie plötzlich bei möchte die Regierung die Studienanfän- Pläne Brasiliens, vor der sichtigen. „Einen Kandidaten zu öffentlich, vermutlich lanciert aus dem Mittel- gerquote eigentlich erhöhen. Diese dümpelte 160 bucked the overall economic trend, The French magazine market had a tions led to further earnings growth – nal+. Prisma Presse’s websites were profi t declined in 2008. Alongside the FRIEDERIKE VON TIESENHAUSEN, BERLIN eigenen Küste riesige finden wird sehr, sehr schwer“, bau des Ministeriums, in dem viele SPD-Sym- 2006 bei 35,7 Prozent und lag vergangenes Jahr FTD/am; Quelle: Bloomberg Offshorefelder zu heißt es im Konzern. Ein Kandidat pathisanten sitzen. Sie sind reichlich angefres- immer noch bei 36,6 Prozent. 180 1. 9. 08 20. 10. 08 der Hedge-Fonds, der für die Zer- ie Klettertour zum „Bildungsgipfel“ war sen vom Versuch der Union, das Thema Bil- Die SPD, die Studiengebühren ablehnt, erschließen. Seite 13 schlagung steht, könne sich nicht Dgewissenhaft vorbereitet. Im Juni hatte dung für sich zu reklamieren. frohlockt angesichts der Untersuchungser- sicher sein, vom Rest des Auf- Angela Merkel die „Bildungsrepublik Deutsch- Die Ergebnisse der Studie haben es in sich: gebnisse. Parteichef Franz Müntefering sagte sichtsrats gewählt zu werden. Ein land“ proklamiert. Dann war sie auf „Bil- Bis zu 18 000 Angehörige des untersuchten gestern, es habe keinen Sinn, einen großen WAS SIE HEUTE WO FINDEN Kandidat des Nominierungsaus- dungsreise“ durch Städte und Gemeinden ge- Abijahrgangs 2006, deutlich mehr als bislang Gipfel abzuhalten, wenn man auf der anderen schusses dagegen, der für das be- gangen. Problemlos, so schien es seinerzeit, angenommen, haben wegen der Campusmaut Seite den Zugang zum Studium erschwere. Die Weltwirtschaft ...... 16 Kommentare ...... 26, 27 remaining stable year on year. PARK diffi cult year in 2008. The sales despite a year-on-year rise in spending able to double their reach in 2008, decline of ad revenues, this is mainly stehende Geschäftsmodell wirbt, würde die Bundeskanzlerin den Aufstieg zur kein Studium aufgenommen. Und das, ob- Vorsitzende des Bildungsausschusses, Ulla Fondsnotierungen ... 22, 23 Recht und Steuern ... 28, 29 muss spätestens auf der nächsten Bundesklassenlehrerin meistern. Doch dann schon seinerzeit lediglich Niedersachsen und Burchardt (SPD), forderte, die Untersuchung Portfolio ...... 23 ,24 Sport...... 31 Hauptversammlung mit einer At- stellten sich erst die Unions-Ministerpräsi- NRW die Beiträge erhoben. In der Folge kamen „unverzüglich“ zu veröffentlichen: Das Thema NAMEN- UND FIRMEN-INDEX SEITE 2 tacke der Großaktionäre rechnen. denten in den Weg. Und nun, just vor dem fünf weitere – ebenfalls unionsgeführte – Län- gehöre auf den Bildungsgipfel. Allerdings hat sich Atticus jüngst Bund-Länder-Gipfel morgen in Dresden, zeigt der hinzu. Bloß Hessen schaffte den Obolus Schavan sieht das anders. Die Zahl derer, die von dem aggressiven Vorgehen sich ein weiterer Stolperstein. Er trägt den mittlerweile wieder ab. wegen der Gebühren aufs Studieren verzich- Schweiz 4,00 sfr · Österreich 2,50 € NUMBER OF EMPLOYEES TCIs etwas distanziert. Namen Studiengebühren. Ein Thema, das die Besonders Frauen und junge Menschen aus teten, sei „nicht beträchtlich“. Freigeben wolle Belgien 2,50 € · Luxemburg 2,50 € at G+J 4 2 0043 AVENUE and VIVA were discontinued market has declined signifi cantly since on development costs in the online and increase online revenues year on due to expenditure on structural and CDU-Politikerin mangels Popularität eigent- ärmeren Familien lassen sich von den Gebüh- sie die Untersuchung erst, wenn die Auswer-

LEITARTIKEL Seite 27 Photonica/FTD-Montage; imago; ddp/Michaellich Gottschalk hatte meiden wollen. ren abschrecken, fanden die Studienautoren tung abgeschlossen sei – in vier Wochen. Abonnentenservice 01802 30 40 20 € 0,06/Anruf sector. year, outperforming the market. portfolio changes initiated during the

G+J ANNUAL REPORT 2008 Financials 74 75 Financials G+J ANNUAL REPORT 2008

21_Lage_Guj_E_300.indd 74-75 09.04.2009 15:15:51 Uhr year. The G+J International Division press Ibérica titles consequently The title SENSA, launched in Croatia editions in Finland, India and other 2008. Revenue declines in the news- site at the beginning of 2008. 2008. However, Brown Printing was discontinued the titles GALA (Neth- recorded signifi cant declines in sales. in 2007, was also rolled out to Serbia countries. In addition, G+J launched paper business were successfully This signifi cantly cushioned the able to noticeably increase its market erlands), LIFE & STYLE (Russia) and last year. STORY magazine was an international “Parenting Network” compensated for through the develop- erosion of margins seen in the share in comparison to competitors. MAXI TUNING (Czech Republic) Developments in China, where G+J launched in Slovenia in October, in Croatia, Italy and France. Through ment of new business areas. An European printing industry over the in fi scal 2008 due to lack of develop- International has its BODA holding, which means it is now available in all the acquisition of the Polish company essential component of this new rest of the year. However, a decline in EMPLOYEE NUMBERS ment potential. The title MOJE remained encouraging in 2008. Sales three countries serviced by the Adria Pixelate Ventures, G+J Poland was business is the postal business, where volumes was recorded in the gravure The number of employees at G+J MIESZKANIE (Poland) was sold. and earnings of the RAY LI brand joint venture. able to expand its range of online DD+V was able to further expand its industry in continental Europe in increased slightly year on year to increased signifi cantly in 2008, offerings in the “young adult” segment market position with the acquisition 2008, driven by macroeconomic 14,941 (previous year 14,448) world- In 2008, G+J International was exceeding expectations. G+J China’s The Motor Presse International with the social networking site of a customer base in Dresden. In developments. On the other hand, wide. confronted in particular with critical launch of BABY WORLD magazine portfolio was expanded with the EPULS.pl and the websites STYLIO.pl addition, Dresdner Druck- und Prinovis Liverpool was able to report developments in Spain. Economic rounded off a successful business year acquisition of the titles CHIP, PC- and STORY.pl. Verlagshaus acquired the remaining a gratifying improvement in sales and The policy of letting employees growth collapsed year on year and in China. GURU and MASCHINENMARKT half of the Chemnitz-based WVD earnings as a result of an increase in participate in the company’s success the outlook for 2009 deteriorated in Hungary, and by the acquisition of NEWSPAPER DIVISION media group in 2008. capacity utilization according to has been practiced at G+J for several practically by the month. Alongside The activities of the Adria joint H-MAGAZINE and the launch of The holding in Dresdner Druck- und plan. years through various forms of profi t the bursting of the housing bubble, venture with Sanoma included, among the outdoor sports magazine OXIG- Verlagshaus, whose main titles are the PRINTING DIVISION sharing in many countries (including another key indicator of the eco- other things, the acquisition of the ENO SPORT LIFE in Spain. SÄCHSISCHE ZEITUNG, DRESD- Prinovis, the gravure printing joint Due to the recessionary trend in the Italy, France, the U.S. and Germany). ° nomic crisis in Spain was a more wedding title VJENCANJA in NER MORGENPOST and CHEM- venture between G+J, the Bertels- U.S. magazine market, the utilization than 50-percent year-on-year drop in Croatia as well as the parenting titles The internationalization of GEO was NITZER MORGENPOST, recorded mann subsidiary arvato and Axel of plant capacity at Brown Printing automotive industry sales. Motor- MAMA and TRUDNOCA in Serbia. pushed forward in 2008 with new an overall positive development in Springer, had to close its Darmstadt fell dramatically in the second half of

G+J ANNUAL REPORT 2008 Financials 76 77 Financials G+J ANNUAL REPORT 2008

21_Lage_Guj_E_300.indd 76-77 09.04.2009 15:17:36 Uhr Income STATEMENT Balance sheet

Gruner + Jahr Group 1. January 1, 2008 – December 31, 2008 Gruner + Jahr Group as at December 31, 2008

in Euro ’000 2008 2007 Change ASSETS in Euro ’000 12/31/2008 12/31/2007 Change Revenues 2,769,123 2,831,197 -62,074 Intangible assets 631,504 554,326 77,178 Change in inventories 2,887 -2,044 4,931 Property, plant and equipment 664,795 707,940 -43,145 Other operating income 131,426 110,142 21,284 Financial assets 31,351 44,548 -13,197 Cost of materials -956,468 -978,956 22,488 NON-CURRENT ASSETS 1,327,650 1,306,814 20,836 Personnel costs -857,842 -856,677 -1,165 Inventories 84,500 71,944 12,556 Amortization of intangible assets and depreciation of property, plant and equipment -81,451 -83,447 1,996 Trade accounts receivable 332,469 337,325 -4,856 Other operating expenses -791,915 -773,937 -17,978 Amounts due from affiliated companies 182,380 159,320 23,060 Results from associated companies 6,382 14,207 -7,825 Other assets 130,024 160,357 -30,333 Income from other participations 2,805 3,132 -327 Cash and cash equivalents 79,508 90,704 -11,196 Special items -54,759 -38,046 -16,713 CURRENT ASSETS 808,881 819,650 -10,769 EBIT * 170,188 225,571 -55,383 Deferred tax assets 23,679 32,108 -8,429 Prepaid expenses 10,588 10,182 406 Net interest -34,243 -50,539 16,296 TOTAL ASSETS 2,170,798 2,168,754 2,044 Income taxes -47,532 -34,783 -12,749 NET INCOME BEFORE MINORITY INTERESTS 88,413 140,249 -51,836 LIABILITIES in Euro ’000 12/31/2008 12/31/2007 Change

Minority interests -84,176 -98,894 14,718 Partners’ shares/Subscribed capital 77,307 77,307 0 NET INCOME AFTER MINORITY INTERESTS 4,237 41,355 -37,118 Retained earnings 197,456 149,606 47,850 Net income for the year -23,199 13,676 -36,875 * Earnings before Interest and Taxes SHAREHOLDERS’ EQUITY (BEFORE MINORITY INTERESTS) 251,564 240,589 10,975 Minority interests 345,365 314,670 30,695 SHAREHOLDERS’ EQUITY (INCLUDING MINORITY INTERESTS) 596,929 555,259 41,670 PROFIT PARTICIPATION CAPITAL 40,903 40,903 0 Provisions for pensions and similar obligations 590,320 620,124 -29,804 Other provisions 93,025 60,389 32,636 PROVISIONS 683,345 680,513 2,832

Liabilities to financial institutions 42,407 57,597 -15,190 Lease liabilities 95,060 106,575 -11,515 Trade accounts payable 227,818 225,214 2,604 Amounts due to affiliated companies 6,661 9,093 -2,432 Other liabilities 317,536 335,940 -18,404 LIABILITIES 689,482 734,419 -44,937 Deferred tax liabilities 44,196 40,037 4,159 Deferred income 115,943 117,623 -1,680 EQUITY AND TOTAL LIABILITIES 2,170,798 2,168,754 2,044

G+J annual report 2008 Financials 78 79 Financials G+J annual report 2008

22_BilanzTabellen_E_200.indd 78-79 09.04.2009 15:14:20 Uhr G+ J – in figures Major Subsidiaries – Gruner + Jahr Group 1. January 1, 2008 – December 31, 2008 and PARTICIPATIONS Gruner + Jahr Group Stand: As at December 31, 2008

in Euro millions 2008 2007 2006 * WHOLLY OWNED GERMAN AFFILIATES WHOLLY OWNED GERMAN AFFILIATES Revenues 2,769 2,831 2,861 Gruner + Jahr AG & Co KG, Hamburg G+J International Magazines GmbH, Hamburg Operating EBIT 225 264 277 Druck- und Verlagshaus Gruner + Jahr Aktiengesellschaft, Hamburg G+J Wirtschaftsmedien GmbH & Co. KG, Hamburg G+J Zeitschriften-Verlagsgesellschaft mbH, Hamburg EBIT 170 226 257 BÖRSE ONLINE Verlag GmbH & Co. KG, Munich geo.de GmbH, Hamburg Net income (before minority interests) 88 140 137 DPV Deutscher Pressevertrieb GmbH, Hamburg Inter Abo Betreuungs-GmbH für internationale Cash flow from operating activities 221 230 249 DPV Network GmbH, Hamburg Abonnements Datenverarbeitung für Verlage, Hamburg Total assets 2,171 2,169 2,243 DPV Worldwide GmbH, Hamburg Life & Health Verlagsgesellschaft mbH, Hamburg eMAG GmbH, Hamburg Ligatus GmbH, Cologne Equity (incl. minority interests) 597 555 519 Entertainment Media Verlag GmbH & Co. KG, Dornach Neon Magazin GmbH, Hamburg Provisions and Liabilities 1,574 1,614 1,724 Exclusive & Living digital GmbH, Hamburg Norddeutsche Verlagsgesellschaft mit beschränkter Haftung, Hamburg Non-current assets 1,328 1,307 1,365 G+J Corporate Media GmbH, Hamburg “Picture Press” Bild- und Textagentur GmbH, Hamburg Current assets 843 862 878 G+J Electronic Media Sales GmbH, Hamburg stern.de GmbH, Hamburg G+J Emotion Verlag GmbH, Munich View Magazin GmbH, Hamburg Personnel costs 858 857 840 G+J Events GmbH, Hamburg W.E. Saarbach GmbH, Hürth No. of employees at balance sheet date 14,941 14,448 14,529

No. of employees (average) 14,779 14,485 14,127 GERMAN JOINT VENTURES AND ASSOCIATED UNDERTAKINGS Percent Percent Berliner Presse Vertrieb GmbH & Co. KG, Berlin 90.50 Ortec Messe und Kongress GmbH, Dresden 30.60 Chefkoch.de Marken & Dienste GmbH & Co. KG, Bad Neuenahr-Ahrweiler 50.20 PRINOVIS Ltd. & Co. KG, Hamburg 37.45 * after retrospective adjustment in accordance with IFRS 3 and IAS 8 Dresdner Druck- und Verlagshaus GmbH & Co. KG, Dresden 60.00 SachsenPost GmbH, Dresden 30.60 G+J/RBA GmbH & Co. KG, Hamburg 50.00 Scholten Verlag GmbH, Stuttgart 59.90 Hamburger Journalistenschule Gruner + Jahr – DIE ZEIT GmbH, Hamburg 95.00 SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG, Hamburg 25.25 in Verlag GmbH & Co. KG, Berlin 50.10 WVD Mediengruppe GmbH, Chemnitz 60.00 manager magazin Verlagsgesellschaft mbH, Hamburg 24.90 Xx-well.com AG, Berlin 75.00 Motor Presse Stuttgart GmbH & Co. KG, Stuttgart 59.90 SUPERVISORY BOARD As at March 15, 2009

FOREIGN AFFILIATES AND JOINT VENTURES Percent Percent Adria Media Holding GmbH, Vienna, Austria 50.00 Motor Presse France, SAS, Issy-les-Moulineaux, France 59.90 Hartmut Ostrowski Gütersloh, Chairman Beijing Boda New Continent Advertising Company Limited, Beijing, China 48.00 Motorpress Argentina S.A., Buenos Aires, Argentina 59.60 Burkhard Schmidt Hamburg, Deputy Chairman Brown Printing Company, Waseca, USA 100.00 Motorpress Brasil Editora Ltda., Sao Paulo, Brazil 36.39 Peter-Matthias Gaede Hamburg EXECUTIVE BOARD As at March 15, 2009 G+J Clip (Beijing) Publishing Consulting Co. Ltd., Beijing, China 80.21 Motorpress-Ibérica, S.A., Madrid, Spain 59.90 100.00 Axel Ganz Paris G+J Glamour C.V., Diemen, Netherlands 100.00 NETCO Travel SAS, Paris, France G+J Publishing C.V., Amsterdam, Netherlands 100.00 news networld internetservice GmbH, Vienna, Austria 75.00 Dr. Günther Grüger Gütersloh G+J RBA Sp.z.o.o. & Co. Spolka komandytowa, Warsaw, Poland 100.00 NG France S.N.C., Paris, France 100.00 Dorit Harz-Meyn Hamburg Dr. Bernd Buchholz Chairman and CEO Gruner + Jahr AG, President G+J Germany G+J Uitgevers C.V., Diemen, Netherlands 100.00 OOO Gruner + Jahr Magazines, Moscow, Russia 100.00 Thomas Holtrop Cologne Gruner + Jahr / Mondadori S.P.A., Milan, Italy 50.00 PIXELATE Ventures Sp. z.o.o., Warsaw, Poland 70.00 Dr. Torsten-Jörn Klein President G+J International Angelika Jahr-Stilcken Hamburg Gruner + Jahr Polska Sp. z.o.o. & Co. Spolka Komandytowa, Warsaw, Poland 100.00 Prisma Presse Société en nom collectif, Paris, France 100.00 Bernd Köhler Dresden G y J Espana Ediciones S.L.S en C., Madrid, Spain 100.00 Premsilvania Produccions S.L., Madrid, Spain 41.93 Achim Twardy Chief Financial Officer 50.00 38.40 Johann C. Lindenberg Hamburg G y J Publicaciones Internacionales S.L. y Cia, S. en C. , Madrid, Spain RayLi Modeling Agency (Beijing) Co., Ltd., Beijing, China President Corporate Services/Print/Newspapers G y J Revistas y Communicaciones S.L., Madrid, Spain 100.00 Shanghai G+J Consulting and Service Co., Ltd., Shanghai, China 100.00 Dr. Thomas Rabe Gütersloh Motor-Presse (Schweiz) AG, Schwerzenbach, Switzerland 59.90 Verlagsgruppe NEWS Ges.m.b.H. , Vienna, Austria 56.03 Lorenz Wolf-Doettinchem Hamburg Fabrice BoÉ President G+J France Motor-Presse Polska Sp.zo.o., Wroclaw, Poland 59.90 VSD S.N.C., Paris, France 100.00

G+J annual report 2008 Financials 80 81 Financials G+J annual report 2008

22_BilanzTabellen_E_200.indd 80-81 09.04.2009 15:14:30 Uhr EXECUTIVE BOARD From left

Achim Twardy Chief Financial Officer President Corporate Services/Print/Newspapers

Dr. Torsten-Jörn Klein President G+J International

Dr. Bernd Buchholz Chairman of the Executive Board Gruner + Jahr AG and President G+J Germany

Fabrice BoÉ President G+J France

G+J annual report 2008 Financials 82 83 G+J annual report 2008

06_Vorstand_E_100.indd 82-83 09.04.2009 15:13:23 Uhr 1978 G+J becomes the first German publishing house to enter the international magazine market, by taking over the Cosmos Distribuidora S.A. publishing house (DUNIA, SER PADRES HOY) in Spain. The popular-science magazine P.M. is launched in Germany. The G+J School for Journalists is founded in Ham- burg. It is renamed the Henri Nannen School of Journalism in 1984.

1979 G+J purchases the gravure and offset printer Brown Printing Company in Waseca, Minnesota, USA. The French edition of GEO is launched in Paris. HÄUSER and ART are launched in Germany. 1948 On August 1, the Henri Nannen GmbH imprint publishes the first issue of STERN. 1980 The business magazine IMPULSE makes its market debut.

1965 The magazine publishers John Jahr and Dr. Gerd Bucerius merge with 1981 Following the successful launch of GEO in France, G+J introduces the printer Richard Gruner to become Gruner + Jahr GmbH & Co. Gruner holds the monthly magazine ÇA M‘INTÉRESSE. MUY INTERESANTE is launched 39.5 percent, Jahr 32.25 percent and Bucerius 28.25 percent of the shares. successfully in Spain.

1969 Richard Gruner sells his shares. The ownership structure of the 1982 PRIMA, the new women‘s magazine in France, reaches a circulation of publishing house is reorganized: Jahr and Bucerius each hold 37.5 percent and one million copies within one year of its launch. Reinhard Mohn (Bertelsmann) takes a 25 percent stake. Gruner + Jahr takes over 90 percent of the Munich publishing house, Kindler & Schiermeyer. The other 10 percent remain with the owner-manager, Ernst Naumann, who later trades 1984 FEMME ACTUELLE is launched in France. them in for a five-percent stake in G+J. 1985 G+J acquires a 24.9 percent participation in the Manager Magazin 1971 G+J takes a 24.75 percent stake in the Spiegel publishing house (Der Verlagsgesellschaft (Manager Magazin) publishing company. SCHÖNER ESSEN Spiegel). John Jahr and Dr. Gerd Bucerius withdraw from active management of and FLORA are added to the magazine portfolio. the business. 1986 TÉLÉ LOISIRS is started in France. The women’s magazine MIA is 1972 G+J acquires 15 percent of Vereinigte Motor-Verlage GmbH & Co. launched in Spain. KG (Auto, Motor, Sport). Gruner + Jahr GmbH & Co. becomes Druck- und Verlagshaus Gruner + Jahr AG & Co. The first edition of the monthly magazine 1987 GEO WISSEN hits the market in Germany, while the people maga- ESSEN & TRINKEN appears. zine VOICI is launched in France. GEO appears on newsstands in Spain.

1973 Bucerius exchanges his shares in G+J for shares in Bertelsmann AG, 1990 The CHEMNITZER, DRESDNER and MECKLENBURGER which becomes the majority shareholder of G+J with 60 percent. John Jahr (35 MORGENPOST newspapers are launched. In Italy, G+J forms a joint venture percent) and Ernst Naumann (five percent) hold the remaining shares. with Mondadori, a publishing company in Milan.

1975 John Jahr sells 9.9 percent of his shares to Bertelsmann AG and retains 1991 G+J acquires the majority of Dresdner Druck- und Verlagshaus, the 25.1 percent. publisher of the SÄCHSISCHE ZEITUNG newspaper. In France, CAPITAL is launched and immediately becomes the market-leading business publication. 1976 Bertelsmann AG takes over the five percent holding from Ernst Nau- mann and now holds a total of 74.9 percent of the shares. GEO makes its debut. 1992 The popular-science magazine FOCUS makes its debut in Italy.

G+J annual report 2008 Financials 84 85 Financials G+J annual report 2008

23_Chronik_E_700 2.indd 84-85 09.04.2009 15:10:34 Uhr 1993 G+J Polska is established, with headquarters in Warsaw. The women’s 2003 GLAMOUR is launched under license in Poland. NEON magazine is magazine CLAUDIA appears on the Polish market. In France, the people maga- piloted in Germany and has been published monthly since February 2004. NA- zine GALA makes its debut. TIONAL GEOGRAPHIC WORLD launches in November 2003 as a bilingual popular-science magazine for children. ESSEN&TRINKEN FÜR JEDEN TAG 1994 GALA is launched in Germany. G+J takes over the investment maga- makes its debut. zine BÖRSE ONLINE. In Poland, the women’s magazine NAJ makes its market debut. 2004 The launch of 23 magazine titles worldwide sets a new record for the publisher. In France, Prisma Presse launches the TV guides TÉLÉ 2 SEMAINES 1995 G+J presents its first Web sites: GEO.de, MOPO.de, PM-MAGA- and TV GRANDES CHAÎNES. QUEST makes its debut in the Netherlands. In ZIN.de and STERN.de. The business magazine L’ESSENTIEL DU MANAGE- Germany, GEO KOMPAKT becomes the ninth title in the popular GEO family. MENT is launched in France. G+J acquires the majority of shares in Motor Presse Stuttgart. G+J, Arvato (Ber- telsmann) and Axel Springer jointly establish the gravure company Prinovis.

1996 FOCUS is launched in Poland, while ELTERN FOR FAMILY and the children’s magazine GEOLINO make their debut in Germany. Prisma Presse 2005 G+J launches 16 new magazines in eleven countries, including PARK acquires the weekly magazine VSD. The illustration printing facility at the G+J AVENUE, VIEW and HEALTHY LIVING in Germany, GLAMOUR in the Printing Center in Dresden begins operations. Netherlands, and an international GEO edition in the Czech Republic, Slovakia, Hungary, Romania, Croatia and Turkey. G+J and Sanoma International establish a joint venture in Croatia, Serbia and Slovenia. 1997 Brown Printing acquires the Graftek printing facility in Woodstock. 2006 G+J introduces its “Expand your Brand” initiative. In Germany, G+J 1998 In Poland, G+J buys up the home-and-garden magazine MOJE launches DOGS and EMOTION. By acquiring a stake in BODA with its titles MIESZKANIE. GEO magazine makes its debut in Russia. China also gets a new FUSHI MEIRONG, YI REN, XIANGFENG, JIA JU, G+J reaches market lead- G+J title: CAR & MOTOR. The acquisition of a 56-percent stake in the Vienna- ership in the women’s segment in China. based NEWS group (NEWS, TV MEDIA) marks G+J’s successful entry into the Austrian market. In fall, a third title is added to the NEWS group: FORMAT. 2007 As part of “Expand your Brand” G+J invests heavily in expanding the websites of its major brands. In January, G+J Germany bought up Entertainment 1999 GEO EPOCHE makes its debut. Under license by the National Geo- Media Verlag, Germany’s biggest special-interest publisher in the entertainment graphic Society, G+J introduces NATIONAL GEOGRAPHIC in Germany. segment. Acquisitions such as CHEFKOCH.de, XX-WELL.com and PRO- GRAMME-TV.net further enhance G+J’s position in the online market. GALA 2000 In a joint venture with the London-based Pearson media group, G+J makes its newsstand debut in Serbia and Croatia, while DOGS premieres in brings the FINANCIAL TIMES DEUTSCHLAND (FTD) to newsstands. The France. The upscale magazine FIRST is launched in Austria technology-focused consumer magazine JACK is launched in Italy, and NA- TIONAL GEOGRAPHIC makes its debut in the Netherlands. In Germany, 2008 The remainder of shares in FTD is acquired at the beginning of LIVING AT HOME and its homepage are introduced to the market. the year . G+J launches the monthly magazine FEMMES in France. In Ger- many, G+J Media Sales taps into another line of business by acquiring the 2001 The internationalization of popular magazine brands continues with performance-marketing company Ligatus. PARK AVENUE (D), GALA in the GALA in Poland and Russia. Following the merger with the Kurier group and the Netherlands and LIFE & STYLE in Russia are discontinued as part of a portfolio launch of WOMAN magazine, the NEWS publishing group in Austria has 14 streamlining. G+J’s first international online project, the “Parenting Network,” magazines in its portfolio. goes live in seven countries. G+J Germany decides to have a central Business editorial office in Hamburg produce the four business publications CAPITAL, IMPULSE, BÖRSE ONLINE and FTD in future. ° 2002 In France, the children magazine GEO ADO makes its debut. The launch of the parenting magazine FUMU PARENTS represents the second step in entering the Chinese magazine market.

G+J annual report 2008 Financials 86 87 Financials G+J annual report 2008

23_Chronik_E_700 2.indd 86-87 09.04.2009 15:11:07 Uhr arise from translating items in the balance sheet at different rates compared with the previous Scope of Consolidation year, and from using the average rate and closing rate to translate the income statement. When 177 companies (including the parent companies) were fully consolidated (2007: 169). All except subsidiaries are deconsolidated, any related cumulative translation differences are recycled to Notes TO THE FINANCIAL STATEMENT FOR 2008 31 (2007: 31) affiliated German and foreign companies were included in the consolidation. income. The companies not included have no significant business activities and were excluded from the The following Euro exchange rates were used to translate the currencies of those countries most group financial statements because they are as a whole of minor importance for the group’s net significant for the group financial statement into the reporting currency of the group financial st Notes to the Group financial Statements for the year ended December 31 , 2008 worth, earnings and financial situation. statement (foreign currency for 1 EURO):

28 jointly held companies (2007: 29) were included pro rata in the group balance sheet.

Of the 14 associated companies (2007: 14), 3 (2007: 4) were reported at equity. The others were Average rate Closing day rate reported at (acquisition) cost due to their secondary relevance for the group balance sheet. 1/1–12/31/08 1/1–12/31/07 1/1–12/31/08 1/1–12/31/07 The companies included in the consolidation saw the following developments during the year US-Dollar (USD) 1.4726 1.3749 1.3917 1.4721 I. General Background II. Consolidation under review: Polish Zloty (PLN) 3.5328 3.7792 4.1535 3.5935 Russian Ruble (RUB) 36.6905 35.0759 41.2830 35.9860 Bertelsmann AG (BAG) owns majority interests in Gruner + Jahr AG & Co KG, Hamburg (G+J Consolidation Methods Companies included German Foreign Total KG) and Druck- und Verlagshaus Gruner + Jahr AG, Hamburg (G+J AG). These companies and Yuan Renminbi (CNY) 10.2451 10.4416 9.4956 10.7524 Included at December 31, 2007 109 60 169 their subsidiaries are included in Bertelsmann’s consolidated annual financial statements. G+J AG All significant subsidiaries that are controlled either directly or indirectly by G+J AG and G+J Pound Sterling (GBP) 0.7972 0.6861 0.9525 0.7334 is the managing general partner in G+J KG, with a two percent interest in that partnership. In KG in accordance with IAS 27 are included in the consolidated financial statements. As a Additions 9 5 14 particular, G+J AG possesses the powers of direction for the Gruner + Jahr Group’s foreign general rule, joint ventures as defined in IAS 31 are consolidated proportionately to the Disposals 4 2 6 printing and publishing activities, which are for legal purposes largely assigned directly to the interest held in them. Significant associated companies are carried in the balance sheet at Included at December 31, 2008 114 63 177 shareholders. values determined at equity as stipulated in IAS 28 in those cases where significant influence can be exerted. Cash flow statement Although no legal obligation exists, the joint parent company G+J KG and G+J AG voluntarily In a joint venture among the Axel Springer (AS), BAG and G+J KG media groups, their gravure draw up group financial statements for the Gruner + Jahr Group, which comprises its German Uniform accounting and valuation methods are used in the preparation of the financial state- operations were merged into the Prinovis printing group effective July 1, 2005. BAG and G+J KG The cash flow statement has been prepared in accordance with IAS 7. Cash flows are divided into and foreign subsidiaries. ments of the parent company G+J KG and G+J AG and the subsidiary undertakings included in each own 37.45%, AS owns 25.1% of the shares. Prinovis is fully consolidated in Bertelsmann’s those relating to operating activities, investing activities and financing activities. Cash flows from the consolidation. group balance sheet. In Bertelsmann’s segment reporting, it is divided equally between the operating activities are presented using the indirect method, with EBIT adjusted for non-cash As a general rule, the balance sheet and income statement of the Gruner + Jahr Group for the “arvato” and “Gruner + Jahr” divisions, like a joint venture. Thus, in divergence from the actual items. Income and expenses relating to cash flows from investment activities and financing fiscal year from January 1 to December 31, 2008 were prepared in accordance with International The acquisition method is used for capital consolidation pursuant to IFRS 3. This offsets the holding amount, the Prinovis group is prorated at 50% in the group financial statements. activities are also eliminated. Financial Reporting Standards (IFRS) and with the interpretations issued by the Standard cost of acquisition of the interest in a company against the share of the equity acquired. Tax Interpretations Committee/International Financial Reporting Interpretations Committee (SIC/ Liabilities are recognized for deferred taxation on hidden reserves and charges realized at the The financial statements of the fully consolidated companies were examined by the appointed The cash flow from operating activities includes any paid taxes on income as well as dividends IFRIC) of the IASB. There is a statement of recognized income and expense as of December 31, time of first consolidation except in cases where the relevant tax payments or refunds are auditors in accordance with the auditing principles that apply in the respective countries. Balance received from equity interests. Interest paid or received and any dividends paid out are shown as 2008. However, the notes to the consolidated financial statements as of December 31, 2008 do made at the time of their realiziation. Any remaining positive difference between acquisition sheets according to German Commercial Code were also prepared by the subsidiary undertak- cash flow from financing activities. not contain all the data required by IFRS. Therefore, the financial statements of the Gruner + cost and current asset value is capitalized as goodwill and amortized by the straight-line ings using the IAS/IFRS accounting and valuation methods which are standard throughout the Jahr Group do not fully comply with IFRS. method over its assumed useful life. Hidden reserves and charges realized at the time of first Group. These reporting packages and the accompanying notes were also examined by the In addition to cash on hand and demand deposits, the cash and cash equivalents includes short- consolidation are written down or written back in subsequent fiscal years in accordance with relevant auditors, who supplied written confirmation that the national financial statements had term loans and term deposits with the shareholders. The revised accounting standard IAS 32 became effective on January 1, 2005. Contrary to IAS the treatment of the relevant assets and liabilities. Negative differences not resulting from been correct reconciled with the standard Group accounting and valuation procedures. 32.18 b), the equity components of partnerships to be classified as equity under company law anticipated losses are written back over a scheduled period in accordance with the provisions were not shown as third-party liabilities in the financial statements. As last year, they will be of IAS 22. The same principles are used for the capital consolidation of partially consolidated shown at book value as part of equity. undertakings. Currency translation III. Accounting and valuation methods

Put-options held by minority shareholders are treated as installment purchases and hence as Associated companies valued at equity are carried at the proportion of the equity owned in them. In the group financial statements, the financial statements of foreign subsidiaries are translated financial liabilities. For this reason, the shares subject to the put-option are included in the capital The principles used for fully consolidated companies are used for the calculation of differences into euros using the functional currency concept set out in IAS 21. Assets and liabilities are Revenue and Expense Recognition consolidation as if the shares had already been purchased. As a result of this rededication of between acquisition cost and value of the share in equity held. Losses on associated undertakings translated into the reporting currency with the average conversion rate of the last day of the fiscal minority shares subject to the provision as Other Liabilities, the relevant profit shares of minority in excess of the book value of the relevant shareholding are not shown unless there is an obliga- year, while income statement items are translated at the average rate for the year. Currency Revenue is realized when the relevant service has been performed and the risks are transferred. shareholders are now reported as Other Financial Expenses. tion to make an additional contribution. translation differences are charged or credited directly to shareholders’ equity. Such differences Other income is recognized when it is probable that the economic benefits will flow to Gruner + Jahr and the amount can be measured reliably. Expenses are deferred on the basis of the period of The fiscal year is identical with the calendar year from January 1 to December 31, 2008. The All intra-group profits and losses, sales revenues, expenses, earnings, accounts receivable and time to which they relate. financial statements comply with the obligation to show the figures of the present fiscal year in payable and provisions in the accounts of the companies included in the consolidation are contrast with those of the previous fiscal year. eliminated. The same principles are used proportionately in the case of partially consolidated Interest income and expense are allocated to the period to which they relate. Dividends received undertakings. from non-consolidated investments are recognized when the respective distribution is received. The group financial statements are presented in Euro rounded off to the nearest thousand Euros (’000), or in millions. For greater clarity, individual items were summarized in the balance sheet Interim results from the supply of goods and services between the companies included in the and income statement presentations. These items are analyzed and explained in greater detail in consolidation were ignored because they are of minor significance for the Group’s net worth, Intangible assets the notes to the financial statements. earnings and financial situation. Intangible assets created within the group are capitalized at development cost, provided that they fulfill the conditions stipulated in IAS 38.

G+J annual report 2008 Financials 88 89 Financials G+J annual report 2008

23_Anhang_E_300.indd 88-89 09.04.2009 15:08:37 Uhr Acquired intangible assets are capitalized at acquisition cost less amortizations. Initial recognition of inception of the lease or the present value of future lease payments, less costs included for insurance, Financial assets held to maturity The derivatives held at balance sheet date do not meet the Inventories carried at cost are reviewed for possible write-downs intangible assets acquired through the purchase of a company is at the fair value of the time of maintenance and taxes plus any related profit margin. Payment obligations arising from finance If the Company intends to hold financial instruments to criteria for recognition as derivatives used in hedging relation- on the basis of their net realizable value at the end of the purchase in accordance with IFRS 3. leases are recognized at the beginning of the lease as financial liabilities in the same amount. maturity, they are measured at amortized cost using the ships. balance sheet date. Net realizable value is the estimated sales effective interest method. No such financial instruments are price less expected costs to complete and estimated selling Regular amortizations for intangible assets with a fixed useful life are always performed using the If it is sufficiently certain that ownership of the leased assets will pass to the lessee at the end of the currently held. expenses. A write-down is recognized if the net realizable value straight-line approach. Extraordinary amortizations are performed according to the regulations of lease term, the asset is depreciated over its useful life. Otherwise, it is depreciated over the shorter Assets initially recognized at fair value through of an item of inventories is lower than its cost. Write-downs are the impairment test (IAS 36). Capitalized software is normally amortized over three to four years, term of the lease, respectively over the useful life of the asset. The lease payments payable by the Available-for-sale financial assets profit or loss reversed if the circumstances causing their recognition no supply rights and subscription customers over a period of up to fifteen years. Licenses are amortized lessee varies with fluctuations in interest rates charged by the lessor. The available-for-sale category primarily includes shares in non- longer exist. The new carrying amount then represents the over the period of the relevant licensing agreement. The useful lives of intangible assets are checked consolidated affiliated companies, investments as well as current This category contains financial assets that were classified as “at lower of cost and adjusted net realizable value. The consump- annually and adjusted according to changed expectations. Leased objects primarily relate to buildings. Finance leases for buildings are generally subject to and non-current securities. fair value through profit or loss” on initial recognition. This tion of raw materials and supplies is reported in the income non-cancelable minimum lease terms of approximately 20 years. Upon expiry of this term, the lessee applies to financial instruments containing one or more statement in the cost of materials. Intangible assets with indefinite useful lives are treated as goodwill and are therefore not subject to is entitled to purchase the leased asset at its residual value respectively within the scope of a favorable In accordance with IAS 39, available-for-sale financial assets embedded derivatives that cannot be measured separately. regular amortization. Instead, these assets are subject to at least one annual impairment test and call option. are measured at their fair value (market price where available) at Changes in fair value are recognized in other financial result. subjected to an impairment write-down, if applicable. the balance sheet date, assumed that this can be reliably As well as finance leases, rental agreements definable as operating leases were signed in some cases. measured. If the fair value cannot be measured reliably, the In the group financial statement, the option of classifying Deferred taxes In such cases, the economic ownership of the leased assets remains with the lessor and lease corresponding equity investments and securities are carried at Goodwill financial assets as “at fair value through profit or loss” on initial payments are expensed in the period in which they are incurred. The total amount of lease amortized cost. The unrealized gains and losses resulting from recognition has not yet been exercised. In accordance with IAS 12, deferred tax assets or liabilities are payments due over the non-cancelable minimum lease is disclosed in the notes under other financial the fair value measurement are taken directly to equity. When recognized for temporary differences between the tax balance In accordance with IFRS 3, goodwill resulting from a business combination is the positive commitments. the respective assets are disposed of or an indication of difference between the acquisition cost of a holding and value of the acquired proportion of the sheet and the IAS balance sheet – except for goodwill items not impairment exists, the unrealized gains and losses taken directly deductible for tax purposes – and for tax-deductible losses identifiable assets, liabilities and contingent liabilities at their fair values. Goodwill is not to equity are recycled through profit or loss. If the reasons for Originated loans and receivables: regularly amortized but is subject to an annual impairment test. The value adjustment is then carried forward from prior years. Deferred tax assets are Impairments of intangible assets and property, impairment no longer apply, the impairment losses are reversed adjusted to allow for items not expected to qualify for later calculated as difference between the book value and recoverable amount for the cash-generating Originated loans and receivables are recognized at their nominal and taken to equity. Impairment losses are not reversed in the deduction. The tax rates used for calculating the amount of the unit to which the goodwill is allocated. Each adjustment is recorded with immediate effect plant and equipment amount or, where appropriate, at fair value. Long-term loans case of unlisted equity instruments that are classified as deferrals are those expected to apply in the future on the basis of through profit or loss. Reversal of impairment losses, including impairments recorded during the and receivables are measured using the effective interest method. available-for-sale financial assets and carried at cost. The fair currently known tax legislation. Adjustments reflecting the fiscal year, are not permitted. In the group financial statement, impairment tests are conducted In accordance with IAS 36, intangible assets and property, plant and equipment are tested for Foreign-currency items are translated at the exchange rate at the value of available-for-sale financial assets carried at cost is effect of tax rate changes on deferred tax assets or liabilities are for goodwill on Dec 31 of each year or as required by specific occasions. impairment at each balance sheet date, with impairment losses recognized if the recoverable closing date. The carrying amounts of originated loans and calculated as the present value of the future cash flows normally made in the accounting period in which the relevant amount of the respective assets has fallen below the carrying amount. The recoverable receivables are examined at each balance sheet date in order to discounted using the risk-adjusted interest rate. tax regulations are published and are added to or deducted from amount is the higher of the net realizable value of the assets and the present value of the determine whether there is substantial evidence of impairment. expected future cash flows (DCF method). If it is not possible to allocate cash inflows to an earnings. Primary and derivative financial assets held for trading If the present value of a financial asset is lower than its carrying Property, plant and equipment asset, the relevant impairment losses are determined on the basis of the cash flows of the In accordance with IAS 39 derivative financial instruments are amount, a corresponding impairment loss is recognized in smallest cash-generating unit. Expected cash flows are based on internal planning consisting income. If it is established that the present value has increased at Other comprehensive income Property, plant and equipment are carried at acquisition or manufacturing cost less regular amor- of three detailed forecast periods. These are supplemented with two additional detailed measured at their fair value within the balance sheet. Financial instruments are recognized as of the transaction date. a later measurement date, the impairment loss previously tizations, and extraordinary amortizations, if any. planning periods. The present value of cash flows beyond the five planning periods (terminal The other comprehensive income taken directly to equity in When a contract involving a derivative is entered into, it is recognized is reversed up to a maximum of historical cost. value) are considered taking into account individual business-specific growth rates of between accordance with IAS 39 includes foreign exchange gains and initially determined whether that contract is intended to serve Maintenance costs are booked as an expenditure for the period, while expenditures on measures, 0 and 4 percent. The applicable discount rate is generally the weighted average cost of capital losses, as well as unrealized gains and losses from the fair value which lead to an extension of the useful life or improved utility, are always capitalized as an asset. (WACC) before taxes, currently 8.4 percent. as a fair value hedge or as a cash flow hedge. Cash and cash equivalents: measurement of available-for-sale financial assets and derivatives used in cash flow hedges, as well as asset increases based on re- Derivative financial instruments that are not used in hedging Property, plant and equipment are amortized according to the straight-line method over their If the reasons for impairment no longer apply, impairment losses may be reversed up to a evaluations. Cash and cash equivalents include bank balances and cash-in- useful life. The estimate of useful life and the amortization method is subject to an annual review maximum of the carrying amount of the respective asset if the impairment loss had not been relationships according to IAS 39 are measured at their fair value; gains or losses due to the subsequent measurement are hand with a term to maturity on acquisition of less than three in accordance with IAS 16. In this report, scheduled depreciation is charged at uniform rates recognized. This does not apply for goodwill. Actuarial gains and losses under defined benefit pension plans are recorded trough profit or loss. months. Foreign-currency items are translated at the exchange throughout the group and assumes the following periods of useful life: also taken directly to equity in full in the year in which they arise rate at the balance sheet date. in accordance with IAS 19.93A. Deferred taxes on the aforemen- Changes in the fair values of derivatives used in hedging Years Financial assets tioned items are also recognized directly in equity. relationships are recorded as follows: INVENTORIES Buildings 10 to 50 A financial instrument is any contract that gives rise to both a financial asset of one entity and a i. Fair value hedge Plant, technical equipment and machinery 5 to 15 Provisions financial liability or equity instrument of another entity. Financial assets are divided into one of Inventories are recognized at the lower of historical acquisition Other furniture and other equipment 3 to 12 the following categories: Changes in the fair value of these derivatives, which are used to or manufacturing cost and net realizable value at the balance Provisions for pensions and similar obligations are calculated on hedge assets or liabilities, are recognized in income statement, sheet date. Similar inventory items are reported at average cost. an actuarial basis using the projected unit credit method as set mirroring the gain or loss on the change in the fair value of the Manufacturing cost includes material and direct manufacturing - financial assets held to maturity out in IAS 19. This method involves the use of biometric Impairments of property, plant and equipment are charged in accordance with the rules set out in underlying balance sheet items. costs plus manufacturing overheads attributable to the relevant IAS 36. - available-for-sale financial assets production process. calculation tables, current long-term market interest rates and current estimates of future increases in salaries and pensions. - primary and derivative financial assets held for trading ii. Cash flow hedge Leases - assets initially recognized at fair value through profit or loss The interest element of pension expense and the expected return on plan assets are reported in net financial expense. - derivative financial assets used in hedging relationships Changes in the fair values of these derivatives, used to hedge To the extent that a group company assumes significantly all of the opportunities and risks under - originated loans and receivables future cash flows, are recognized directly in equity under other leasing agreements and is therefore considered to be the economic owner of the relevant asset comprehensive income. The amounts recognized in equity are With the exception of the other personnel-related provisions (finance lease), the leased asset is capitalized in the balance sheet at the lower of market value at - cash and cash equivalents then reversed to income when the hedged underlying is calculated in accordance with IAS 19, all other provisions have recognized in income. been recognized in accordance with IAS 37 and to the extent If the trade date and the settlement date are different, the settlement date is applied for the that there is a legal or constructive obligation to a third party. purposes of initial recognition. Provisions are measured at full cost in the amount of the probable obligation. Long-term provisions are discounted.

G+J annual report 2008 Financials 90 91 Financials G+J annual report 2008

23_Anhang_E_300.indd 90-91 09.04.2009 15:09:15 Uhr Other provisions are formed in accordance with IAS 37 as from the time when it appears probable not only that an obligation has arisen that will cause a future cash outflow, but also that its amount can be reasonably determined. Provisions for warranties and contingent losses are created at full manufacturing-related cost. Long-term provisions are discounted.

LiabiLities

Trade payables and other financial liabilities are carried at amortized cost. Non-current liabilities without an agreed interest rate are discounted. Foreign-currency liabilities are translated at the exchange rate at the balance sheet date.

In the group financial statement, the option of classifying financial liabilities as “at fair value through profit or loss” on initial recognition has not yet been exercised.

Finance lease liabilities, which are also reported in financial liabilities, are carried at their present value in accordance with IAS 17.

estimates and assumptions

The preparation of IFRS-compliant consolidated financial statements requires the use of estimates and assumptions that may impact the carrying amounts of the assets, liabilities, income and expenses recognized.

The amounts actually realized may differ from the estimated amounts. The estimates and assumptions applied in the group financial statement relate in particular to the measurement of pension obligations and plan assets, the measurement of provisions and impairment losses on intangible assets (particularly goodwill) and property, plant and equipment.

Estimates and assumptions are also used in particular in determining the economic useful life to be applied throughout the Group and in estimating the recoverability of future tax reliefs. Details of the assumptions applied in pension accounting can be found in the notes. Regarding their amount and occurrence probability, provisions are based on estimates by the Group’s management. Details of the premises applied in testing intangible assets (including goodwill) and property, plant and equipment for impairment are presented in the section on impairments accompanying the income statement.

The estimates and assumptions applied are constantly reviewed. Adjustments to estimates are generally recognized in the period in which the respective adjustment is made and in future periods.

G+J annual report 2008 Financials 92

23_Anhang_E_300.indd 92 03.04.2009 11:40:9 annual Report 2008 WWW.GUJ.COM | GRUNER+JAHR AG & Co KG

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