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The Google Story. David A. Vise with Mark Malseed. Pan

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The Google Story. David A. Vise with Mark Malseed. Pan Янко Слава (Библиотека Fort/Da) || http://yanko.lib.ru 1 Электронная версия книги: Янко Слава (Библиотека Fort/Da) || [email protected] || [email protected] || http://yanko.lib.ru || Icq# 75088656 || Библиотека: http://yanko.lib.ru/gum.html || Номера страниц - вверху update 19.10.07 THE GOOGLE STORY DAVID A. VISE WITH MARK MALSEED. 1 Янко Слава (Библиотека Fort/Da) || http://yanko.lib.ru 2 THE GOOGLE STORY Also by David A. Vise EAGLE ON THE STREET (with Steve Coll) THE BUREAU AND THE MOLE SWEET REDEMPTION THE GOOGLE STORY DAVID A. VISE WITH MARK MALSEED PAN BOOKS First published 2005 by Bantam Dell Publishing Group a division of Random House, Inc., New York First published in Great Britain 2005 by Macmillan First published in paperback in Great Britain 2006 by Pan Books an imprint of Pan Macmillan Ltd Pan Macmillan, 20 New Wharf Road, London N1 9RR Basingstoke and Oxford Associated companies throughout the world www.panmacmillan.com ISBN 978-0-330-44005-9 Copyright © David A. Vise 2005 Poem on page 27 and GLAT in Appendix 2 used courtesy of Google. The right of David A. Vise and Mark Malseed to be identified as the authors of this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the publisher. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. 798 A CIP catalogue record for this book is available from the British Library. Printed and bound in Great Britain by Mackays of Chatham plc, Chatham, Kent This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, resold, hired out, or otherwise circulated without the publisher's prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser. Visit www.panmacmillan.com to read more about all our books and to buy them. You will also find features, author interviews and news of any author events, and you can sign up for e-newsletters so that you're always first to hear about our new releases. THE GOOGLE STORY DAVID A. VISE WITH MARK MALSEED. 2 Янко Слава (Библиотека Fort/Da) || http://yanko.lib.ru 3 Электронное оглавление Электронное оглавление .....................................................................................................................3 Contents ...................................................................................................................................................5 THE GOOGLE STORY.........................................................................................................................6 Introduction.............................................................................................................................................6 CHAPTER 1. A Healthy Disregard for the Impossible.......................................................................9 CHAPTER 2. When Larry Met Sergey ..............................................................................................13 CHAPTER 3. Learning to Count ........................................................................................................17 CHAPTER 4. The Secret Sauce...........................................................................................................21 CHAPTER 5. Divide and Conquer .....................................................................................................26 CHAPTER 6. Burning Man.................................................................................................................30 CHAPTER 7. The Danny Sullivan Show............................................................................................34 CHAPTER 8. A Trickle........................................................................................................................38 CHAPTER 9. Hiring a Pilot.................................................................................................................42 CHAPTER 10. YouVe Got Google......................................................................................................45 CHAPTER 11. The Google Economy .................................................................................................48 CHAPTER 12. And on the Fifth Day . .............................................................................................51 CHAPTER 13. Global Goooogling......................................................................................................55 CHAPTER 14. April Fools...................................................................................................................60 Larry and Sergey leased space in a Menlo Park garage for their first office............................................62 An early Google computer, partially constructed from imitation LEGO blocks. ........................................62 John Doerr of the venture capital firm Kleiner Perkins, which jointly with Sequoia Capital invested $25 million in Google............................................................................................................................63 Michael Moritz of Sequoia Capital.....................................................................................................63 Employee #1, Craig Silverstein, and Google's first female engineer, Marissa Mayer, who led efforts to test and improve the homepage. ...........................................................................................................63 Googles immense computing power comes from ordinary PCs stacked in tall racks and linked by cables and custom software. ...........................................................................................................................64 Beloved Google chef Charlie Avers, who prepared healthy and delicious meals and fostered a fun-loving culture for the company. ................................................................................................................64 As the Google Economy expands in 2003, search impresario Danny Sullivan and Sergey have a "fireside chat" at a jam-packed industry conference. ......................................................................................65 The founders were serious about having fun at the Googleplex, indulging in food, gadgets, sports, and parties. ........................................................................................................................................65 The space-age Googleplex campus in Mountain View, California, as seen from a B-24 bomber. ...............66 Google's global reach extends to a corner in Cairo, Egypt, where an Internet café uses the logo to attract customers.....................................................................................................................................66 Software engineer Matt Cutis (center), aka "Porn Cookie Guy," takes questions from Web publishers eager to have their sites ranked higher in Google search results...................................................................66 In the hot tub at their Menlo Park office, Sergey and Larry could work and relax at the same time. .........67 The future of Google will include work on genetics with maverick scientist Craig Venter, who mapped the human genome. ............................................................................................................................68 An interview with Sergey and Larry in Playboy magazine, published days before Google's IPO, sparked a probe into whether it violated stock market rules...............................................................................68 Larry Page presides over the opening of the NASDAQ stock exchange on August 19, 2004, as Google goes public...........................................................................................................................................69 Larry and Sergey, billionaires by age 31, continue to aggressively recruit and innovate, while CEO Eric Schmidt (center) pilots Google's day-to-day business.........................................................................69 CHAPTER 15. Porn Cookie Guy ........................................................................................................72 CHAPTER 16. Going Public................................................................................................................74 CHAPTER 17. Playboys.......................................................................................................................79 CHAPTER 18. Charlie's Place ............................................................................................................83 CHAPTER 19. Space Race...................................................................................................................88 CHAPTER 20. A Legal Showdown.....................................................................................................93 CHAPTER 21. A Virtual Library .......................................................................................................96 CHAPTER 22. Trick Clicks...............................................................................................................100
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