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Man with No Name Turn Lemons Into Lemonade

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Man with No Name Turn Lemons Into Lemonade How the founder of the CENSORED* Cookie Company lost everything, including his nome - and turned adversity into opportunity *by court order WITH CAMILLA DENTON Man with No Name Turn Lemons Into Lemonade by Wally Amos with Camilla Denton Aslan Publishing Lower Lake, California U.s.A. Published by AsIan Publishing P.O. Box 108 Lower Lake, CA 95457 (707) 995-1861 For a free catalog of all our titles, or to order more copies of this book please call (800) 275-2606. Library of Congress Cataloging-in-Publication Data Amos, Wally. Man with no name: turn lemons into lemonade / by Wally Amos with Camilla Denton. -- 1st ed. p. em. ISBN 0-944031-57-9 : $9.95 1. Amos, Wally. 2. Businessmen--United States--Biography. 3. Cookie industry--United States. 4. Uncle Noname Cookie Company. 1. Denton, Camilla, 1961- . II. Title. HD9058.C65A465 1994 338.7' 6647525--de20 IB] 94-13525 CIP Copyright © 1994, Wally Amos All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or trans­ mitted in any form or by any means, electronic, mechanical, photocopy, recording or otherwise, with­ out prior written permission from Asian Publishing, Lower Lake, California, USA, with the exception of short excerpts used with acknowledgment of publisher and author. Portions of material in chapters 3 and 4 have been derived from The Famous Amos Story, © Wally Amos, 1983 Cover design by Dale Vermeer' Printed in USA by Baker Johnson, Dexter, MI First Edition 10 9 8 7 6 5 4 3 2 1 Contents Thank You, Thank You, Thank You ............................................................... 7 Introduction ...................................................................................................... 11 1 There Are No Facts on the Future ..................................................... 13 No Matter Where You've Come From, You're Always Going 2 Somewhere ............................................................................................ 19 3 Only Those Who See the Invisible Can Do the Impossible ......... .31 4 The Grass Is Greenest Right Where You Are ................................. .43 If You Keep on Thinking What You've Always Thought, You'll 5 Keep on Getting What You've Always Got... ................................. .55 6 Failure Is Someone Else's Opinion of the Outcome of a Situation ................................................................................................ 63 7 You Always Get as Many Second Chances as You Want ............. 71 8 I Reached for the Sky But I Missed, So I Grabbed a Few Stars .... 85 9 Obstacles Are What You See When You Take Your Eyes Off Your Goal ....................................................................................... 93 10 The Truth Is Closer to the Gut Than to the Lips ............................. 99 11 You Can Call It Anything If You Think It Needs a Name .......... 107 12 A Diamond Is Just a Piece of Coal Which Stuck to Its Cause ..... 117 13 Power Is in Being, Not in Doing ....................................................... 125 14 If You Believe It, You Will Have It-Doubt Is Just Another Experience on the Path to Faith ....................................................... 129 15 Keep Your Eyes on Your Dreams ................................................... 137 16 The Proof of the Cookie Is All in the Eating .................................. 145 Epilogue ..................................................................................................... 153 Uncle Noname's Hawaiian Lemonade Recipe ................................... 155 This book is dedicated to the memory of Howard Hausman, who demonstrated to me the meaning of friendship. Thank You, . .. Thank You, (2)...J. C) Thank You If life is anything, it's people helping people. Truly, no man or woman is an island. We are all connected and we all need each other. My friend O. C. Smith says, "We are each other." Let me first thank my wife, Christine, and my daughter Sarah for their love, support and patience throughout this experience. It definitely brought us closer together and gave us a deeper under­ standing of Love. The lawsuit with The (Nameless) Amos Cookie Company was my first experience with litigation of any kind, and I hope it's my last. I would like to offer my heartfelt thanks to the following friends, without whom I never would have gotten through it: Roger Brossy, Rona Elliot, Joe Mancuso, Walter Starcke, Tom Bradley, Rinaldo and Lalla Brutoco, Wayne and Marcia Dyer, Patricia Fripp, Gerald Jampolsky, Diane Cirincione, Sue and Al Zelickson, Nat and Corky Shulman, Walter and Loretta Ander­ son, Earl Babbie, Richard Courson, Paul Cobb, Jerry Dunfey, Nadine Hack, Francis Roberts, Jr., Alice Burkhardt, Gerald Coffee, Michael and Anne Castine, Joe and Lillian Vasey, Newt and Sunny Rapp, David McEwan, Trammell and Margaret Crow, Kurt and Helen Wissehr, Janet Morse, Margaret Byrne, Pat Byrne, Alan Harvith, Barry Bremen, Art Buchwald, Marty and Amy 7 Weiss, Jack and Bobbie Elliott, Greg Renker, Ken and Sue Erdman, Frank and Joyce Fasi, Richard Halverson, Jerry and Harriet Dorf, Charles Peebler, Harold McGraw, Jr., Phil and Dorothy Pierson, Sharon and George Darling, Ray and Adrienne Sweeney, Donna Potts, Jeff and Susan Bridges, Harry and Joan Karsten, Barb Godin, George Molteni, Howard and Marie Hausman, Henry Clark, Jr., Philip Kamil, John and Patsy Robinson, John and Mar­ ilyn Rosica, Mike and Laverne Baldwin, Jim Leeling, Norm and Victoria Broadhurst, Bob and Siri Orians, Ruth and Frank Harris, Kirk Lewis, Steve and Suzanne Diamond, Mark and Elizabeth Williams, Joe and Theresa Moore, Del Smith, Phil and Donna Gray, Mike and Susan Cheney-O'Byrne, Chris Smith, David Kapralik, Patti Kelly, Max Cleland, Patrick and Karen Freydl, Leroy and Bobbie Wulfmeier, Bob and Jan Goodale, Dave and Diane Banner, Sister Ada and The Carmelite Monastery Nuns, Des and Jean Delacy-Burke, Jerry and Mary Bacon, Bob and Mary June Wasner, Russell Isaacs, Lee Simms, Literacy Volunteers of America, The National Center for Family Literacy, David McCor­ mack, The Hartford Insurance Company, Brenton Bocchieri, Gary Hobbs, Kyle Ray, Pacific Insurance Company, Ed and Linda Carl­ son, Barbara King, Ken and Marjorie Blanchard, Bob Armstrong, Tom Moglovkin, Margie and Brian Ige, The Bakker Family, Bill and Val Halamandaris, Ken and Linda Rawlings, Cliff and Linda Marsh, J. T. O'Hara, and George and Peggy Zeleski. I am humbled that each of you cared enough for me and my family to be there for us when we needed you the most. We thank you. We appreciate you. We love you and we thank God for you. Publishers and editors are the ones who bring life to a book, and I've had the best in the husband and wife team of Dawson Church and Brenda Plowman, who own AsIan Publishing. Daw­ son's insightful and steady editing, and Brenda's careful hand guiding the book through the various stages to publication, made working on this book a real pleasure. I thank the two of you and your associates for making this book possible. This is my third book, and I still do not consider myself an author. Without the help of Camilla Denton, you would not be holding this book in your hands. Thanks, Camilla, for helping to get my thoughts and feelings onto paper. There is one last group I must thank, because without them this book would not have been possible. A great big thank you to the owners of The (Nameless) Amos Cookie Company, and their attorneys, for providing the lemons for my lemonade. u,.~ Introduction Aloha, All of my life experiences have culminated in the opening of The Uncle Noname Cookie Company and the writing of this book. During the years, I have accumulated enough lemons to make lemonade for the entire southern population in the United States, who seem to have a greater appreciation for this refreshing drink than other regions. I have chosen to share, in particular, the experience of litigat­ ing ownership of my likeness and legal name, Wally Amos, with The (Nameless) Amos Chocolate Chip Cookie Company, which I founded and promoted to fame. Under the terms of a settlement agreement with my former company, I am unable to associate my name with its name. I can­ not in fact write its full name anywhere in this book if I am to com­ ply scrupulously with a court order entered in connection with the settlement agreement. So I have substituted the word "(Nameless)" for the forbidden reference. I hope you will forgive and understand this substitution. I have also changed many of 11 12 • Man with No Name the names of people! places, times and dates to annoy the inno­ cent and protect the guilty. When, during the course of the litigation, people heard that The (Nameless) Amos Chocolate Chip Cookie Company was suing me over ownership of my likeness and name, their re­ sponse was always one of great shock and dismay at my loss. This response led me to the understanding that most of us view the loss of our identity and name second only to death. Since I can now speak as a person who has been there, I can say with assur­ ance that if you lose your identity, you do not lose yourself! More­ over, deprivation of anything which you think is rightfully yours is no more than a detour to a higher plateau. One Unity prayer goes like this: "God, please give me this-or something better!" The truth is, there is no loss in the universe. Every experience has the capacity to nourish your soul. My wish is that in reading of my experiences your memory will be jarred, stirring up personal memories of all the times you turned lemons into lemonade. Then you will see yourself clearly in William James' quote, "Success is having the courage to be yourself, however peculiar that may be. Then you will be able to say, I have found my hero and he is me." So, make yourself a pitcher of cool, refreshing lemonade, grab a few Uncle Noname cookies and find a real comfortable chair while I tell you a story. Mahalo, Wally Amos There Are No Facts on the Future On a muggy April Fools Day in 1992, I found myself walking through the 24-hour action of LAX airport toward my flight home to Hawaii.
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