A powerful engine for economic growth that attracts over 35,000 companies and 3 million visitors in 70 events.

Large nationally and internationally renowned congresses.

Owing to its over 125 years of experience and immense logistical and organisational capacity, it has hosted global meetings such as Mobile World Congress, Smart City and EIBTM.

Barcelona, a major player in the global economy and mobile world capital, is among the world's leading cities in terms of , with 1,615,448 residents in 2011 and ranked 4th in outgoing tourism in .

Catalonia is responsible for roughly 22.25 million domestic trips and 3.8 million international trips (28.3%, number one in Spain).*

Spain, the country topping the world tourism rankings with 160,754 million trips (Dec.'11).* * Source: Familitur 2010 Autonomous Communities O N International/Mediterranean

Travel Agencies

Wine/Gastronomic Tourism It stands out as leader in the newly emerging experiential tourism sector, among others, where it is constantly innovating to meet market needs: Cruises

Camp Sites

Smart Destinations Forum

Technology

Sports Tourism and much more ... WHY TAKE PART AS AN EXHIBITOR?

• Because you will have the opportunity to • Due to its 21 editions and innovation in sectors • Due to the majority presence of highly make contact with the largest outgoing and seminars which make it a major point of profitable domestic and international leaders. international market (28.3%).* reference.

• Due to the strong presence of buyers, off • The tradition, popularity and loyalty • And because it is backed by major and on-line agents and new influential (73.5%)* of an established trade show. associations, such as ACAV, UCAVE, GHB, ACT, profiles. Turisme Barcelona, GSTC, ITR and other industry institutions. Outgoing trips by Spanish residents by home autonomous community INDUSTRY

La Rioja 0,9 Cantabria 1 Ceute y Melilla 1,2 Navarra 1,5 • The industry's economic significance in Spain (12% GDP) Baleares 1,9 Extremadura 2 Castilla- La Mancha 2 Aragón 2,1 Asturias 2,1 Importance of prioritising investment in initiatives like the SITC, which ensure Canarias 2,2 Murcia 3,1 maximum ROI and an impact on the largest tourism market. Galicia 3,5 País Vasco 4,7 Castilla y León 5 Comunidad Valenciana 9,3 Andalucía 11 Comunidad de Madrid 18 Cataluña 28,3 * Source: Familitur 2010 0 5 10 15 20 25 30 We are also negotiating with other countries and consulates with air links to Barcelona.

Many adventurers, travellers and seekers of unforgettable experiences discover their future destinations at the Catalonia Show. It is a fantastic platform for promoting your services and to take advantage of available networking opportunities.

EXHIBITORS: 1,094 VISITORS: 178,860 PROFESSIONALS: 4,322

Satisfaction 82.6% Decision on holidays 65.9% High interest in the seminars 82.4% Return 73.5% Satisfaction 75.8%

Participating countries: Auto. Comm. "We are a place where visitors can make decisions about their holidays, as well as a 50 15 place for debate and discussion for all industry professionals." NET AND GROSS EXHIBITION SPACE (m2) 37,000 m2 ... 65.9% of SITC visitors decide their travel plans there. ... in Spain, 53.8% of travellers deal directly with an

agency, instead of the internet.

Recoger información general 62,4

34,8 Decidir destinos vacaciones Trips abroad based on on-line travel Internet Por curiosidad 42 46,2 planning 2012 not used Internet Motivos profesionales 29,4 2011 used 53,8 Contactar con agencias viajes 13,4 2010

Asistir actividades del Salón 9,7

Otros motivos 2,1

0 10 20 30 40 50 60 70 General information 62.4 ... 62.2% use travel agencies to make travel reservations and To decide destination 34.8 Curiosity 42 0,50% most forgo special packages. Work-related reasons 29.4 To contact travel agencies 13.4 To attend activities 9.7 Other reasons 2.1 With package 37,30% 13,60% Trips abroad by organisation method Reservation No made 62,20% reservation Without a made package 48,60%

* Source: Familitur 2010 ...50.9% spend their holidays in a . ...54.9% return to a previous destination.

Outgoing trips based on destination loyalty

Do not return 40,60% Return 59,40%

We provide a unique opportunity to gain the loyalty of Spain's most avid travellers.

Trips abroad by type of accommodation

Own home 2.9% Rental home 3.5% Other 18.1% Home of family/friends 24.6% * Source: Familitur 2010 Hotel or similar 50.9%

This past edition, we welcomed internationally renowned speakers from a number of different fields.

INSTITUTIONAL ENTERPRISE HOTEL

Erika Harms, Javier Delgado Muerza, Jordi Espelt, Executive Director. Global Industry Head of the Travel Team. Google. Managing Director. H10. Council. Óscar Luis González, Tomás Azcárate, José Luis Martinez, Director Marketing Europe. Iberostar. Chairman. Instituto de Turismo Responsable. Managing Director Spain. KAYAK. Txema Xutgla, Manuel Butler, Business Director EMEA. BARCELO & . Managing Director. TURESPAÑA. César Herrero, John Alarcón, Carlos Romero, Delegate Catalonia and Balearic Islands. CATAI. Development Manager Spain, Portugal and North Director of Tourism Research, Development and . Melia Hotels International. Innovation. Segittur. Carlos Miró, David Styles, Development Director. Hilton. Sustainable Pr. & Cons. Unit. EUROPEAN Javier Salgado, COMMISSION. Asset Manager. NH Hotels. Patrick Goyet, Andrés Soldevila Ferrer, Director Spain and Portugal. ATOUT . CEO. NABOGA Capital. Robin Chalier, Development Manager. HUSA.

It is our strength and we sing its praises because we are...

... the platform for business Through our activities opportunities in the we create links with the industry. visitors and help

increase their business opportunities.

LEADING TRAVEL AGENT ASSOCIATIONS HOTEL INDUSTRY

INSTITUTIONAL

TRANSPORT INDUSTRY

INTERNATIONAL DESTINATIONS

TRAINING DOMESTIC DESTINATIONS

SERVICES

SUSTAINABILITY SEMINAR TOPICS

The European event featuring innovations from all participating supply and demand WORKSHOPS WITH TRAVEL AGENTS SUCH AS: SMART DESTINATIONS FORUM sectors will take place at the Catalonia CEAV, ACAV, UCAVE International Tourism Show. TURESPAÑA: TECHNOLOGY APPS, NEW ON-LINE OUTGOING DOMESTIC MARKETS A comprehensive activities programme PRODUCTS

and speakers to keep abreast of new developments and encourage interaction OUTGOING INTERNATIONAL MARKETS CITY BREAKS between industry professionals. (MEDITERRANEAN)

Manuel Butler Raimón Martínez Fraile Managing Director of the Spanish President of the SITC Tourism Institute (TURESPAÑA)

"... it is the industry's leading consumer-focused event in Spain "... events like the Catalonia International Tourism Show prove and a powerful promotion tool for companies." valuable as a showcase for the business opportunities currently available in the tourism industry."

Joan Gaspart Xavier Espasa Chairman of the Turisme de Barcelona Director of the Catalan Tourism Agency Executive Committee

"The SITC is a great meeting point for the entire industry that "The SITC makes us all more competitive and forms a meeting strengthens Catalonia's leadership and dynamism in the tourism point for all major players from one of the economy's most sector." important industries."

Luis Carmelo Pérez Josep Piqué Business Manager in Catalonia for Chairman of Vueling Iberia

"The SITC is instrumental in meeting consumer needs and "It is a perfect setting to promote the prestige, service quality stimulating an industry that is vital for our economic and endless source of options that Catalonia has to offer visitors. development and which must continue to play a fundamental It could also be a springboard which enables us to venture role in our production structure." outside traditional markets and helps capture revenues in emerging countries."

Sixte Cambra Chairman of the Port of Barcelona

"At the Port of Barcelona, Europe's leading cruise port and the fourth largest home port in the world, we trust that the SITC will help raise the profile of cruise tourism, an attractive holiday option with a broad range of destinations and prices."

Patrick Goyet Rafael Serra Director of Atout France for Spain and Chairman of the Catalan Union of Portugal Specialised Travel Agencies (UCAVE)

"Catalonia is a strategic outgoing market: in 2011, the Catalan "We trust that, more so than ever, it will be a place where real people took 3.8 million trips abroad." professionals can offer consumers guarantees and security. No doubt the SITC should be a benchmark for domestic and international tourism in Catalonia."

PROFESSIONALS CONSUMERS

Javier Delgado, Google Spain: "... stimulating tourism, such an Jorge Car, Canary Islands: "A great turnout which exceeded our important industry for Catalonia, Spain and the world, with expectations..." conferences like those at the SITC is imperative..." Milagros Durán, Promperú: "... travellers with a great deal of interest."

Rafa Serra, UCAVE: "... a trade show that features everyone, with Yoannis, : "... a yearly opportunity to make contact with the an ACAV workshop and UCAVE technical seminars, and an ideal Catalan market." setting like the SITC..." Óscar Herencia, Baraka: "... an extremely positive turnout..."

José Luis Martínez, Kayak: "... a fantastic initiative for meeting José Luis, Mundomar Cruceros: "... the importance of reaching out to industry professionals..." consumers..."

Carmen Oroz, Navarre: "... trade show renewed..."

Each edition of the Catalonia International Tourism Show receives extensive media coverage owing to the distinct and exotic destinations and its activities, experiences which replicate countries from around the world in one single location.

PRESS INFORMATION ABOUT WHAT'S NEW ON MAIN WEBSITE

MEDIA ARRANGEMENTS AND FOLLOWERS ON SOCIAL NETWORKS

GENERAL AND SPECIFIC WEBSITES AND BLOGS

• An economic impact worth €1.8 million in advertising value.

• Over 700 news blurbs on the internet, press, television and radio.

• Prominence in on-line media, 76%, and local press, including El Punt de Girona, El Segre, Diari de Tarragona, Regió, Diari de Sabadell and Diari de Terrassa.

A range of turnkey Use the area for Enlist the services of stand packs or a Business Match helps exhibitors on the our personal adviser, customised selection of you manage your website to make who will provide you designer stands, as well agenda and choose additions, check the options that best as , travel new contacts before, services and purchase suit your needs. and accommodation during and after the advertising. options. trade show.

You may enlist the services of our specialised team of advisers. Experts who provide professional advice and a broad range of options for you to decide the best alternative.

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