Beaming out the Last Mile FSO Offers a Viable Alternative to Costly T1 Lines and Could Pay for Itself in the Long Haul

Aiming High With Satellites Page 13 Making APs Less Intelligent Page 15 Sending Sendo On Its Way Up FEBRUARY| 1 | 2003 Page 20 Beaming Out The Last Mile FSO offers a viable alternative to costly T1 lines and could pay for itself in the long haul. fter struggling with technical and marketing chal- are being forced to cut down on capital expenditures, lenges over the past several years, free space optical and FSO proponents say their technology is less costly Atechnology may be in for a refreshing change. to deploy than the old-school T1 lines. Whether used in homeland security, backhaul or Wi-Fi hot Remember Terabeam, the Kirkland, Wash.-based pi- spot applications, FSO is finding a niche to call its own. oneer in FSO service? The company is mum about some Proponents say the technology is easy to deploy and in- of its latest projects because they involve classified work LNP Battle May Go expensive, and interest is growing, especially in the wake for the Department of Defense. But after a hefty number of the Sept. 11, 2001, terrorist attacks that revealed the lim- of layoffs the past two years, the company has altered itations of existing broadband networks. Today, FSO is its focus slightly. Now it is primarily a gear vendor after Both Ways being used as backup to existing fiber infrastructure by stints as both a service provider and equipment maker. BY MARK ROCKWELL Fortune 500-level companies such as Merrill Lynch & Co. The privately held company, headed by former AT&T They’re certainly not shy about opposing wireless But wireless carriers are the primary target for many Wireless CEO Dan Hesse, is positioning itself to take local number portability, but with the deadline for FSO firms that are looking to supply short-haul links as better advantage of what could be some exciting up-and- making it available the major wireless carriers are growing spectrum congestion makes traditional mi- coming applications. preparing for its inevitability. crowave links too cumbersome. Plus, wireless operators See page 6 for the full story. With CTIA leading the lobbying charge, the big carriers continue to press their case with the FCC that the mandate of wireless number portability is an unnecessary, intrusive “fraud on consumers,” in the words of association President and CEO Tom Wheeler. But at the same time, the Sprints, Verizons and AT&Ts of the world can’t sit idly by while LNP goes into effect. The ability of subscribers to keep their phone numbers when they jump from one carrier to another is both a great fear and a great enticement to the national wireless carriers. They see it as a powerful competitive tool they don’t necessarily want to be without, even if they don’t want it in the first place. See page 10 for the full story.

Wireless Hot In Arctic What’s going on with wireless in the technology hotbed of Sweden? Plenty, and Wireless Week went there to check it out. See what we found near the Arctic Circle and elsewhere in the Scandinavian country. Page 16

©TIM WEBB www.wirelessweek.com CREATE WIRELESS HISTORY ive owners. © Motorola, Inc. 2003.

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FEATURES DEPARTMENTS Broadband Wireless 4 Opinion Free space optical technology has faced hurdles in What’s the big deal about a Nancy Victory 6the past but could see the light of day with major party? The real story lies under the surface. homeland security applications and backhaul potential Publisher for traditional voice and data carriers. Debby Denton • (303) 470-4867/[email protected] 10 Service Providers Editorial Director Large carriers are linking arms to fight what Roger Brown • (303) 470-4840/[email protected] Editor In Chief they consider unfair local number portability Bill Menezes • (303) 470-4834/[email protected] rules, but they’re also figuring out ways to Editor Monica Alleven • (303) 470-4818/[email protected] use the technology against one another in Washington, D.C., Bureau Chief the future. Mark Rockwell • (202) 463-3702/[email protected] Data/IP Editor Brad Smith • (303) 470-4817/[email protected] 13 Networks Senior Editor/Wireless Week An RF gear player in Texas is aiming high with Sue Marek • (303) 470-4854/[email protected] Senior Editors a planned phone service using satellites to Karen Brown • (303) 470-4836/[email protected] deliver communications to airline passengers. Duffy Hayes • (303) 470-4837/[email protected] Contributing Writers Mark Lowenstein, Bryan Morgan, Andrew Seybold, Rhonda Wickham 16 Foreign Correspondence General Manager, Electronic Media A journey to the Arctic Circle uncovers some Richard Purcell • (303) 470-4847/[email protected] unexpected technologies just off the snow- Art Director mobile trails. Matt J. Park • (303) 470-4805

Group Circulation Director 18 Business Lisa Harmes • (303) 470-4495 Burgers and broadband to go? 5G Wireless is Circulation Manager Jeff Rovner • (303) 470-4477 Legislative efforts to boost wireless broadband providing its Wi-Fi technology to McDonald’s. Assistant Circulation Manager have raised some eyebrows in the wireless industry, Matt McPeters • (303) 470-4620 8while new broadband deployments in Jacksonville, 20 Handsets Senior Vice President, Group Publisher Fla., could become an interesting test bed for the rest Sendo may have switched platforms, but its William McGorry • (212) 463-6543 of the industry. CEO says the company is well on its way to OFFICES Denver releasing a new smart phone. P.O. Box 266008, Highlands Ranch, CO 80163-6008 (303) 470-4800 Fax (303) 470-4892 New York 27 Wireless Gear 360 Park Avenue South, New York, NY 10010 Check out the latest and greatest network (212) 645-0067 Fax (212) 463-6714 CORRECTION Washington, D.C. In a story in the Jan. 1 issue of Wireless Week and end-user devices. 1627 K St., N.W., 10th Floor, Washington, DC 20006 (202) 463-3702 Fax (202) 463-3742 about U.S. carrier capital expenditures, there was Los Angeles an error about the cumulative capital expenditure 28 By The Numbers 26106-A Alizia Canyon, Calabasas, CA 91302 on carrier networks since 1985. The correct capital Fast facts about market trends and expectations. (818) 871-9406 Fax (818) 871-9407

investment made by U.S. carriers from June 1985 REED BUSINESS INFORMATION until June 2002 was $118,418,677,000, according 29 Guest Opinion Chief Executive Officer to CTIA. Jim Casella 30 FaceTime President, Media Division Tad Smith Vice President, Finance Sales and Marketing Personnel Dan Hart

Senior Sales Manager Senior Sales Manager Classified Sales Michele Esposito • (818) 871-9406 Kay O. Christopher • (617) 630-3832 NEWFOUNDLAND Brian Tellinghuisen • (800) 238-2109 [email protected] [email protected] Volume 9 Number 3, February 1, 2003. ©2003 by Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Wireless Week (USPS 014-436, ISSN 1085-0473) is published Marketing Director bi-monthly, except for the extra issue on March 8, 2003, by Reed Business Information, 360

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service providers. Party On, People In a nutshell, that’s the type of reporting that tends to get the most at- here are scandals and then there’s that purport to “get behind the scenes” tention out of Washington. Noted jour- the Nancy Victory spectrum cap but in fact are simply pieces pander- nalist James Fallows described the T“Partygate” or whatever the no- ing to the public’s appetite for scan- phenomenon in great detail in his 1997 toriously lemming-like Washington dal. book, “Breaking the News: How the press corps decided to dub it. For example, by focusing on the Vic- American Media Undermines Democ- We’re talking about the newswire re- tory party and the alleged influence of racy.” And we see this type of coverage port that took what looks like a paper- those who participated in it the stories on a regular basis in wireless. work snafu and turned it into an un- totally ignored the broader issue at the One of our competing publications substantiated inference that the direc- core of this whole affair: the spectrum (hint: it’s the magazine that touts itself tor of the National Telecommunica- cap and the industry’s campaign to get as a weekly but only published 51 is- BILL MENEZES, EDITOR IN CHIEF tions and Industry Association was in- it lifted. sues last year) frequently runs con- fluenced unduly to recommend a lift- The wireless industry lobbied for trived “back room” angles on Wash- a point where questions that should be ing of the spectrum cap. years–years, mind you–for spectrum ington stories, which with some fre- getting asked about such stories aren’t It’s the type of story that some in the cap relief. Should we believe that a quency result in letters to the editor being asked by enough readers. Washington media love, all sizzle and $480 party (which I’m guessing does- that complain rightly about slanted Questions like, is there another agen- no steak. The size of the alleged in- n’t get you much more than a couple coverage. This type of coverage wide- da at work when details of Nancy Vic- fluence (a party donation of about of cases of Chardonnay, some barbe- ly is regarded as a joke but it involves tory’s ethics filings get pushed under $480) and the connection with the cue and a couple of sponge cakes in such serious matters as wireless health the nose of the national media? Or wireless industry lobbyists who Ms. Washington) is what moved Ms. Vic- issues or the move to realign 800 MHz when a wireless publication mischar- Victory believably describes as friends tory to formulate a position in favor of license holders, which tend to grab the acterizes an industry group’s position (not an unusual relationship in an area lifting the cap? attention of readers in the industry re- on a key policy issue? as incestuous as the Beltway) made In a fervor to dig up the next Enron gardless of how well the stories are Maybe that’s the real story. the story somewhat laughable, but it with as little real effort as possible, the handled in print. got attention nonetheless during a hol- national news media and those who Yet, the steady stream of sensation- Afterthought: If $480 is the going iday-shortened news week. followed them on this story focused al story angles coming out of Wash- rate for buying influence on major So, what’s the big deal about an in- too strongly on a single grain of sand ington seems to have dulled the sens- Washington policy these days, put me cident and a story that likely blew over while ignoring the beach where it lay. es of the reading public–even the rel- down for $1,000. I’ve got a couple of faster than an Oakland Raiders fan That is, the alleged influence scandal atively focused public that follows a things on my mind regarding public after a three-day tailgating binge? became the story, over and above the specific industry such as wireless–to schools and air pollution. From this end, the big deal is how far more interesting story of what the much the media cover what goes on in spectrum cap is, why it’s being eased SOUND OFF! In a survey by Siemens, 66 percent of respondents listed cost Washington vs. how little attention is and what the huge ramifications are as the top trait that attracted them to their phones, followed paid to the actual substance of stories for taxpayers, customers and wireless by ease of use (62 percent) and functionality (59 percent). Brand reputation was named by more than half of respondents, trailed by appearance (37 percent) and ‘personality’ (20 percent). What was the primary driver that led to your phone? BARBED WIRELESS 1. Price 2. Ease of use 3. Functions 4. Brand 5. Appearance 6. ‘Personality’ To register your answer, go to WirelessWeek.com, scroll down and click on the SoundOff link on the right-hand side of the home page.

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WIRELESS SOLUTIONS FOR EVERYONE Wireless Week 6 February 1, 2003 COVER STORY

rom fog interference to the no- “FSO definitely has some relatively tion that it might fry passing pi- large limitations,” says Lindsay Fgeons, free space optical tech- Schroth, Yankee Group’s broadband nology has faced a number of techni- access technologies analyst. “It’s cal and marketing challenges as it meant for very specific applications struggled to gain a toehold in telecom that require large bandwidth.” over the past few years. But interest in the technology is That may be changing quickly as the growing, especially in the wake of the broadband wireless platform is seen as Sept. 11, 2001, terrorist attacks that a solution with major homeland secu- showed the limitations of existing rity applications and a possible role as broadband networks in severely dam- cheap access and backhaul technology aged locations. Because existing wire- for traditional voice and data carriers. line and fiber infrastructure was dam- Though proponents say the technol- aged during the attack, Fortune 500- Lighting The Last Mile Inexpensive and rapidly deployable, free space optics is finding its niche as broadband link alternative.

BY SUE MAREK ogy is easy to deploy and inexpensive, level companies such as Merrill Lynch the tech and distance limitations of the & Co. used FSO to set up temporary laser-based access platform has ren- communications links from one build- dered it a niche play in the minds of ing to another in lower Manhattan. many investors, potential customers Now that security concerns have and industry experts. heightened the focus even more on re- because much of what we do for them Lightpointe, U.S. mobile operators are dundant networks, Merrill and others is classified,” Hesse says. becoming more interested in using are using FSO as a backup to their ex- Nevertheless, Hesse is encouraged by FSO for backhaul. Two key reasons: isting fiber infrastructure. the government’s interest and the in- Growing spectrum congestion is mak- Kirkland, Wash.-based Terabeam creased attention to spatially diverse ing traditional microwave links more Corp., one of the pioneering free space networks. In other words, before Sept. cumbersome to use and operators are optics service providers, was instru- 11 many companies thought that if they being forced to slash their capital mental in helping Merrill reconnect its had a fiber link from two different budgets. “If you are trying to slash Manhattan-area sites after Sept. 11. providers they were protected in case your capex, reduce operating expens- Terabeam currently has a research and of a disaster. But in their post-Sept. 11 es or are using microwave radios but development contract with the Depart- thinking, enterprises now understand getting spectrum congestion, you will ment of Defense’s Defense Advanced that to be fully redundant they need two want to look at free space,” Hane says. Research Projects Agency to develop completely different technologies, such According to Hane, FSO tradition- components similar to what the com- as a wireline and wireless option. “We ally has been more popular with car- pany currently has deployed, but can be are working with different departments riers outside of North America, par- used in different types of form factors. of the U.S. government to ensure net- ticularly in countries where provi- According to Terabeam’s Chairman, work diversity,” Hesse says. sioning a T1 can be costly and diffi- President and CEO Dan Hesse, some of But the government is only one facet cult to obtain. But in the past few years, these different form factors include mil- of this growing interest in free space U.S. carriers have been more open to itary vehicles that will use Terabeam’s optics. The primary target for many of FSO technology because of the eco- fSONA Communications is designing technology as a mobile communications these firms is wireless carriers that are nomics – T1s aren’t exactly cheap and combination free space optical and Wi-Fi device. But to learn any more you need looking for short-haul links. Accord- readily available in all locations of the systems to mitigate interference and a security clearance. “Some of the things ing to Steve Hane, vice president of U.S. market, either. “We have heard improve hot spot performance. we can talk about and some we can’t business development from FSO firm from two major carriers that even Wireless Week February 1, 2003 7

But Hesse says that the main reason Corcoran says the company is work- wireless operators are looking at FSO is ing with two large companies to roll because traditional T1s don’t get the job out Wi-Fi/FSO networks in the Unit- done anymore. Carriers are seeing ed States and in Europe. tremendous increases in wireless traffic In addition, some FSO vendors are thanks to big bucket plans that encour- working with ADC to incorporate FSO age subscribers to use their phones Does FSO Technology Fit? more. “The cost Distance/Capacity Comparison tradeoff of T1s 10 Gbps makes wireless start WDM,1550 nm, Multi-Lambda to look financially at- 1 Gbps GigE Fiber tractive,” Hesse says. That can’t happen 100 Mbps soon enough for Free Space Pt-to-Pt RF companies such as Optics Terabeam, which 10 Mbps 802.11/MMDS/LMDS has undertaken sev- Bandwidth Demand eral rounds of lay- 1 Mbps DSL offs in the past two years and will be 50 m 500 m 1 km2 km 5 km+ down to about 175 Distance from Metro Fiber Routes Source: LightPointe people at end of the quarter from a peak of more than 500. However, the econ- with ADC’s cell site extension technol- omy wasn’t the only driver in the lay- ogy. According to Hane, ADC has a offs: The company has altered its focus product that allows carriers to increase slightly, morphing into primarily a gear their capacity in a certain cell site by cre- vendor after being both a service ating a virtual cell site a short distance provider and equipment maker. away and then using free space optics Privately held Terabeam also is plan- to transmit traffic between the two sites. ning to buy back shares from its 280 This scenario calls for a high-bandwidth, investors, some of whom have been short distance link, which Hane says pressuring the company to return cash makes FSO the perfect technology. to shareholders, and to refocus its ef- But what has all the FSO vendors ©TIM WEBB forts on the sale of its FSO equipment especially encouraged is the recent in- though they get good prices on T1s, tell you differently.” to big carriers instead of providing net- terest in FSO from incumbent carriers the operating expense never goes away Hesse agrees that FSO isn’t a solu- working services. such as AT&T, Verizon Communica- whereas with FSO, in time the tech- tion for every situation, but says that That could position Terabeam and tions, SBC Communications and oth- nology pays for itself,” Hane says. as a veteran of the wireless carrier others to take better advantage of what ers. AT&T is testing FSO systems as a Hane admits that FSO isn’t for every world (previously Hesse headed up could be some up-and-coming appli- fiber alternative technology to link situation and can be used in conjunction AT&T Wireless), he believes opera- cations for FSO. local customers to the company’s long- with traditional microwave backhaul tors never rely upon one solution; in- Another burgeoning area is Wi-Fi distance network. Hesse says all the links. “This is complementary technol- stead, they want to have a “number of hotspots. FSO firm fSONA Communi- major wireline players are evaluating ogy to microwave,” Hane says. “Mi- tools in their toolbelt” and FSO is just cations has been pleasantly surprised FSO and he expects there to be a car- crowave is good with low bandwidth one of many. by how conducive FSO is to providing rier/FSO contract this year. “I can’t and FSO is more analogous to fiber.” Wi-Fi backup. “Wi-Fi and FSO work give you any guarantees, but I’d be This type of positioning is exactly well together because free space optics very disappointed without a significant what Schroth believes vendors need to produces no interference,” says Michael carrier contract in 2003. do, as opposed to trying to make FSO Corcoran, vice president of marketing Hesse says it is expensive for carri- into an all-encompassing transport so- and sales and ers to trial technologies. He believes if lution. “I see FSO as more of an ac- fSONA. “We they are willing to invest in a trial, cess product for carriers,” Schroth are designing there’s a strong likelihood they will pur- says. “A good market for this technol- combination chase the technology. ogy is as a metro ring extension.” But Wi-Fi, FSO Schroth remains skeptical. “It’s a The orange arrows point to when it comes to wireless backhaul, Terabeam’s Elliptica gear systems to mit- very specific technology and not some- Schroth has her reservations. “The mounted to the roof of a igate interfer- thing I see a major operator deploying problem comes with distance. The fur- counterterrorism vehicle that ence and im- in its entire network.” ther you go the less reliable the link the Army’s National Automotive Center unveiled at last month’s prove hot spot But such niche deployments could be becomes. A lot of vendors will try to North American International Auto Show in Detroit. performance.” all that FSO needs to keep beaming. WW Wireless Week 8 February 1, 2003 COVER STORY Not All Jumping On Unlicensed Broadband Bandwagon

BY MARK ROCKWELL is aimed at opening up space for the form would top his legislative list for opening up more unlicensed spectrum ASHINGTON—Recent leg- political flavor of the month, namely this session of Congress. Late last year, or unleashing new wireless technolo- islative efforts to “jump start” Wi-Fi wireless LAN technology. the FCC earmarked unlicensed spec- gy, says Steve Berry, CTIA’s senior Wthe market for new broadband As the 108th Congress convenes, trum as the future of wireless. And vice president of government affairs. services through wireless technology Wi-Fi also is being mentioned in many when you add the fact that Congress But Berry wants Congress to delve have raised some eyebrows here. legislative arenas, including recent is increasingly frustrated by what it a little deeper into the issue to see what A bill, S-159, introduced by Sens. Senate hearings on telecom competi- sees as a capsized Telecom- Barbara Boxer, D-Calif., and George tion and from other senators. For in- munications Act, wireless Allen, R-Va., would open up 255 MHz stance, Sen. Conrad Burns, R. Mont., broadband is becoming an in- of unlicensed spectrum, centering that chairman of the Senate Commerce creasingly attractive tempta- “I’m not opposing the effort.” However, allocation in the 5 GHz band. The bill Committee, recently said spectrum re- tion for lawmakers these days. But mobile wireless “No one took me at my word when I asked industry officials see things differently. for 90 MHz.” While they applaud the new interest in Wi-Fi as an alternative to wired broadband solutions and see the effects are before it moves on any wireless bringing ever more legislation. “No one took me at my competitive pressure to bear on word when I asked for 90 MHz” of a hide-bound wired market, they more spectrum, Berry says. see some danger in Congress’ Senators Allen and Boxer were set attention. to begin promoting the bill in press For example, the Boxer/Allen events in late January, according to a bill isn’t backed by any studies spokeswoman for Allen. The bill still showing why 255 MHz is need- is in the Commerce Committee, how- ed, why the allocation should be ever, and isn’t expected to get any of- Boxer Allen located in the 5GHz band. “I’m ficial Senate action anytime soon, she not opposing the effort” to says. WW

the first two weeks following the prod- For Broadband Competition, Look At Jax uct’s mid-January launch, taking bandwidth packages ranging from 1 BY BILL MENEZES al Television Fixed Service band that based on unlicensed 2.4 GHz spectrum megabit per second symmetrical data Florida port city that’s more it leases from local license holders and using the 802.11a wireless LAN plat- rates–available for $275 per month–to South than South Beach is the offers service plans with downstream form. The company covers a roughly 5 mbps for $1,000. Asite of some new broadband 25-mile radius from down- Dunlap believes his company’s focus wireless deployments that could be- town Jacksonville and de- on the enterprise and its pricing rela- come an intriguing test bed for the ploys wireless access tive to the T1s available from local tel- rest of the industry. Jacksonville points only as needed to cos–T1 equivalent bandwidth from Separate consumer-oriented and bandwidth service specific cus- Data Wave costs $350 per month vs. business-focused commercial deploy- up to 768 kilo- tomers; adjacent ac- a telco or CLEC T1 costing in the ments in Jacksonville, Fla., by service bits per second. cess points then range of $800 to $1,200–are critical providers Clearwire Technologies and Leo Cyr, Clearwire’s president serve as a sort of differentiators. Data Wave show that two networks and chief operating officer, described mesh network to He also draws a line between his Wi- which couldn’t be more different are early takeup of the service as good expand coverage Fi-based network technology and the slicing off pieces of the broadband ac- and reiterated the company’s plan to FLORIDA in a given area lower-bandwidth 802.11b networks cess business that so far is dominated launch other markets where it controls as more cus- being thrown up by public “hot spot” by wireline incumbents. 2.5 GHz spectrum once the Jack- tomers come operators. Clearwire early last month launched sonville market confirmed the broad on board. “802.11b is where everybody is. As its mass market-oriented Internet ac- business viability of a broadband wire- Robert Dun- these companies grow and put in hot cess service, initially targeting areas less acccess service. lap, Data spots, they’re going to find every- of about 1 million Jacksonville POPs At the same time Data Wave has Wave’s presi- body’s going to be tripping on top of it believes are underserved by cable jumped into the broadband wireless dent, says 11 them, including the Domino’s Pizza and DSL providers. The company uses access field with an offering that is commercial cus- next door that might have a leaky mi- 2.5 GHz spectrum in the Instruction- aimed at enterprise clients and is tomers signed up in crowave.” WW live well work smart play hard — wireless makes it possible

Success can be measured. Whether you climb one rung at a time, or shoot CTIA WIRELESS 2003’s Pavilions for Developers, straight up like a rocket, making it to the top in Mobile Entertainment and “Wireless Lifestyles” business requires preparation, information and will generate more wireless and mobile computing vision. In wireless, that means knowing what’s product announcements than any other show. new, what’s hot and what’s not before your Whether you’ve seen it on BBC, CNN, in the competition does. Wall Street Journal, Wireless Week or RCR Wireless News—when it’s news in wireless, it’s out of With 900+ exhibitors, more than 400,000 sq. ft. CTIA WIRELESS. of exhibit space, International Pavilions and attendees representing more than 90 countries, Climb the ladder. Grab the brass ring. CTIA WIRELESS 2003 will place you at the pinnacle of everything that’s new in wireless—globally. CTIA WIRELESS 2003 is the place to start.

CTIA Educational Sessions – March 17-19 Special Interest Seminars • Wireless Data University – March 16 • Mobile Entertainment Summit – March 16 • Latin American Conference – March 18 Co-located Conferences • IEEE Wireless Communications and Networking Conference - WCNC 2003 – March 16-21 • Microsoft® Mobility Developer Conference – March 18-21 Attend the Microsoft® Mobility Developer Conference— the premier developer event for building and bringing to market wireless applications for Microsoft Windows® Powered mobile devices, including Pocket PC and Smartphone. Designed for developers, independent software vendors, wireless operators and IT professionals, this three-day event will provide the tools and strategies to build and market mobile applications, content and services. Register today at Smartwww.MobilityDevCon.com/CTIA. CTIAWIRELESS 2003 Hosted by: ERNEST N. MORIAL CONVENTION CENTER, NEW ORLEANS, LA, USA

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Show Sponsors: Wireless Week 10 February 1, 2003 SERVICE PROVIDERS LNP Turning Into The Snit That Won’t Quit

BY MARK ROCKWELL while keeping their ASHINGTON—While large telephone number wireless carriers link arms to with them. The FCC Wfight what they say are unfair already has delayed local number portability rules, they’re the deadline four also making plans to use that tech- times at the carriers’ nology against one another in the request, with what coming months. most consider the In a sort of “damned if you do, final delay granted damned if you don’t” approach to last summer by an LNP, carriers such as Verizon Wire- increasingly impa- less, Sprint and AT&T Wireless quiet- tient FCC. ly are making plans on how best to Compliance is market number portability to their progressing with a competitive advantage, while trying to lot of grumbling. fight a rear-guard action to change the LNP’s costs are rules that require them to use it. heavy and, accord- Verizon, Sprint, AT&T and all larg- ing to wireless car- er wireless carriers are on track to meet riers and lobbying the FCC’s November deadline to im- groups, unneces- plement local number portability ca- sary to further com- pabilities that allow their customers to petition along in an

switch from one carrier to another already-competitive ©ARTVILLE market like wireless. Industry officials BITS have told the FCC ■ Infonxx will provide Western that the commission Wireless’ domestic subscribers with would be better off try- enhanced directory assistance servic- ing to impose fairer cross-market LNP less carriers unless there’s a wireline less bureau chief Tom Sugrue. es, including movie information, capabilities on wireless and wireline car- switch located at the same “rate cen- For their part, wireless carriers aren’t stock quotes, weather forecasts, traf- riers. A more level playing field between ter” as a wireless switch. Wireless car- giving up on the position that LNP is fic updates, sports scores, live driving the networks would make it easier for a riers have switches in only one of wrong and unnecessary, but are forced directions and other services. wireline carrier customer to change to eight wireline rate centers; Wheeler into being pragmatists. They general- ■ Motorola and Corbis created a new wireless carriers, instead of imposing contends that 90 percent of wireline ly say they on are on board to have multimedia messaging service that more stringent and separate LNP rules customers who ask to take their tele- wireless LNP operational by the Nov. gives wireless network operators the on wireless carriers, they say. phone number with them to a new 24 deadline. “We’re ready for LNP by ability to extend their existing offer- In press briefings, petitions and let- wireless account can’t do so. year’s end,” says Dan Wilinsky, ing to include media products ranging ters to the FCC in January, CTIA has spokesman for Sprint PCS. “We think, from still digital imagery to motion pressed the issue at the commission. though, that the money used to install video content. It’s also raising the issue in public. LNP is better spent on network ex- ■ Wireless Networks teamed with CTIA President and CEO Tom Wheel- “The FCC pansion and service improvement.” Marketlink Technologies to use er says his final year at CTIA will be Verizon Wireless spokesman Jeffrey Marketlink’s nationwide sales coverage the year “someone speaks up for the has never done a Nelson echoed those sentiments. “The to market and sell WN’s product line consumer” about inequities in wire- FCC has never done a cost/benefit to distributors, value-added resellers less regulation, mostly in LNP. cost/benefit analysis” of wireless LNP, he says. and end-users in the United States. Wheeler says the LNP issue will be analysis.” LNP is being lined up, however, as a ■ One of the world’s largest open- highlighted and he wants to start reg- competitive weapon. Some wireless space public wireless networks, with ulators on the path to reconfiguring the carriers won’t comment publicly about more than 70 access points, is being whole regulatory landscape for LNP how LNP will be marketed to cus- rolled out in South Australia’s capital issues during his remaining12 months FCC officials are a little cool to that ar- tomers. But plans clearly are in the city of Adelaide. The multi-cell net- at the organization’s helm. gument, though. “We’ll certainly look works to use it as a competitive tool, work, named StreetWise, will involve As things stand now, wireless LNP at the issue. Their original approach was however grudgingly. “Everyone is the installation of Cisco Aironet is “a fraud on consumers” and a reg- that they didn’t want local number porta- doing business plans with this in mind,” Series of Wi-Fi products around the ulatory “shell game,” Wheeler says, bility to apply to them. That seems to says one carrier official. “I won’t com- city, attached to roadside infrastruc- because wireline carriers aren’t re- have shifted a bit to ‘if it applies to us, ment on marketing. That’s proprietary ture. quired to port their numbers to wire- we want to change it,’” says FCC wire- information,” says another. WW SaySay hellohello toto thethe “Goers”“Goers” ™ The new multi-mobile, ever-connected “Goers” don't just go places, they they go when they get there. They ride where function and fashion round round the curve and slam headfirst into lifestyle and attitude. The Goers literally “go with it”. If it walks, crawls, rolls, slides, hops, hops, skips or flies, the Goer is on board packing enough laptops, PDAs, PDAs, cell phones and CDs to make Robocop look like a caveman. They embody Body Glove - the spirit and the adventure. with it go BODY GLOVE AND THE HAND DESIGN ARE REGISTERED TRADEMARKS OF BODY GLOVE INTERNATIONAL, LLC. INTERNATIONAL, GLOVE OF BODY AND THE HAND DESIGN ARE REGISTERED TRADEMARKS GLOVE BODY

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Concerned carriers and organizations Carriers Fight MSS Over Spectrum Use filed last-minute comments at the FCC saying out of band emissions from satel- BY MARK ROCKWELL test of the FCC’s new spectrum poli- Mobile Satellite Service use an Ancil- lite/ATC transmitters would cause harm- ASHINGTON—The possibility cy, wireless carriers said on the eve of lary Terrestrial Component that would ful interference to PCS handsets used of satellite companies provid- the FCC’s MSS ruling. let them provide wireless communica- by millions of terrestrial subscribers. Wing wireless services is the first The FCC has been considering letting tions services similar to PCS services. CTIA President and CEO Tom Wheeler said in a letter to FCC Chair- man Michael Powell that MSS/ATC services would interfere with PCS services operating at 1990 MHz, primarily in handsets operating in that band. Ad- ditionally, PCS receivers operating in the 1990-2025 MHz band wouldn’t be able to filter out such interference, he said. Verizon Wireless concurred in another letter to Powell. The company suggested putting an emission limit on MSS terrestrial operations and not per- mitting such services below 2010 MHz. But there also was a deeper, under- lying tone to both letters, suggesting that the credibility of the FCC’s new spectrum policy, with its emphasis on more flexible spectrum and closer monitoring of interference, was on the line. “The unacceptable degradation…is not in keeping with the ‘interference temperature’ concept.”

“In light of the Spectrum Task Force Report that relied so heavily on a lack of interference as the basis for policy de- cisions, we respectfully submit that the first decision by the commission in the wake of the report should not be to dra- matically increase interference into existing licensed and operating bands via the grant of terrestrial usage permits to satellite licensees,” Wheeler stated. “The unacceptable degradation of service to consumers of PCS services…is not in keeping with the ‘interference temperature’ concept so recently put forth in the Spectrum Task Force Report.” Said Richard Lynch, executive vice president at Verizon Wireless: “My company has already filed its objection to such an action on the grounds it would be inconsistent with the law and sound spectrum management policy.” CTIA proposes addressing the interference issue by imposing strict out of band emission limits on such transmitters and ensuring adequate frequency separation between MSS/ATC and PCS users. WW Wireless Week NETWORKS February 1, 2003 13 Texas Outfit Aims For Sky With Airline Phone

BY KAREN BROWN lines, defense and corporate clients that existing airline clients for the next to use it and the rapid growth of ter- sing a system that calls for tap- want to lease capacity from Iriduim for three months and after that plans a restrial wireless networks that effec- ping the infamous Iridium satel- wireless links anywhere in the world. public product launch, Cubley says. tively shrank the areas where Iridium Ulite network, an unlikely alliance “If one looks at the size of the mar- “We are looking forward to a very had a competitive coverage advantage. between a maverick Texas broadband ket for this type of product, and you good year going forward,” he says. The system was bought by a con- outfit and a Belgian airline voice consider that over the United States at “We have already gotten good indica- sortium of private owners for a mere provider is trying to give U.S. airline any point in time in the middle of the tions back from several of the major $25 million. After landing a contract passengers a cheaper, easier way to day there are approximately 4,500 air- airlines that this is something they with the Pentagon to supply commu- make phone calls from 33,000 feet. craft in the air, that would translate into would be willing to at least try, if not nications links to the Department of Problem is, not only will the duo possibly 10,000 or more worldwide,” implement, and we anticipate field tri- Defense, it re-launched in 2001 as Irid- have to market a service against well- says H. Dean Cubley, Eagle’s chair- als with two or more airlines in this ium Satellite LLC. entrenched competitors, it also may man and CEO. “The market for this first quarter 2003.” Late last year, the DOD renewed its have to dispel lingering doubts about type of product is enormous, and all With a maximum 9600 baud data airtime contract with Iridium for an- speed, the new air phone system steps other year. The original $72 million, outside Eagle’s usual broadband focus. two-year contract included options to But Cubley says it will improve air- extend the pact through 2005. line communications. “The capacity Cubley says Eagle is confident the to service 100 passengers on an air- system is viable for at least the next sev- liner simultaneously with direct-dial eral years. Since the acquisition, the new telephone service is certainly an ownership has launched satellites to fill achievable objective in itself,” he says. coverage holes and provided backup Passengers would likely check the satellites to offer worldwide coverage. wireless Orb Phone handsets out from continued on page 14 the airline before they boarded the plane. While pricing has yet to be determined, Cubley said cost per minute BITS ■ ArrayComm and LG Electronics signed an agreement for LG to license the i-Burst Personal Broadband System. LG will manufacture and distribute the base stations and wireless modems, with commercial product availability expected in the second half of this year. ■ Wi-Fi public access solutions provider Gemtek Systems and European wireless Internet service provider NetCheckIn announced a partnership that will help health and hospitality the future of the Iridium constellation. venues such as hotels, conference and That is, if an agreement even is fi- medical centers add high-speed Wi-Fi nalized to use Iridium’s system. A public access equipment and services spokesman at Iridium said the satellite to their main business. company has been in discussions with ■ Emblaze Semiconductor and Eagle Broadband about its plans, but RFWaves are working together to devel- has yet to sign anything definitive. have the need for good communica- for calls will come in “at a fraction” op advanced wireless multimedia appli- League City, Texas-based Eagle, tions. It is an area that has been great- of the current $5 to $6 per minute rate cation platforms. The joint development which has businesses ranging from ly lacking in communication devices charged by the likes of Verizon Com- includes a consumer application plat- broadband RF gear to fiber-to-the- that will literally communicate from munications’Airfone. form that enables system design houses home residential broadband service, anywhere in the world.” Developing a product that relies on to develop short-range wireless video says it has completed field testing on Eagle has entered into a marketing the Iridium satellite voice system might monitoring applications such as video satellite phone equipment developed agreement with Euro-GSM, giving its sound risky. Motorola developed and baby monitors, home security systems in partnership with Belgian aeronauti- Belgian partner exclusive overseas launched the $5 billion system with 66 and other remote observation systems. cal communications provider Euro- marketing rights while sharing mar- satellites in low earth orbit during 1997, ■ Linksys’ line of wired and wireless GSM. The two companies hope to marketing efforts with Eagle in the Unit- but it foundered after just a couple of networking hardware is being used in ket the hardware, which uses standard ed States. Eagle will be testing the years due to its high embedded costs, the deployment of Home Networking Iridium interfaces, and service to air- equipment with some of Euro-GSM’s the expensive clunky handsets needed from Cox Communications. Wireless Week 14 February 1, 2003 NETWORKS

system that has been developed over satellites, which tend to have shorter month test aboard a regularly sched- Eagle from page 13 the last few years.” lifetimes than their higher-altitude, geo- uled Lufthansa route between Wash- For that reason, “it is a new Iridium we Eagle also is marketing the Orb stationary cousins. The company now ington’s Dulles International Airport are talking about here,” he notes. Phone to military and other users for believes its existing satellite mesh net- and Frankfurt. While Connexion is fo- “I believe if you look at the U.S. mil- air and ground-based applications. work will provide service through 2010 cused on data, not voice, a high-speed itary’s decision to move with it, they That could include field communica- or longer, giving it time to develop a link to laptops and other broadband- have come to the same conclusion,” tions for rapid military deployments, stronger revenue base to support future enabled wired devices could prove Cubley adds. “So we believe this is a communications for those traveling to satellite replacement. But French ques- competitive for the passenger dollar. good platform to build a product base remote parts of the world or links to tions whether that revenue base will be Meanwhile, within the next decade off of, and we believe that the airline remote construction sites, Cubley said. developed in time to start replacing there will be growing competition industry and military likewise have a But others still cast doubts on the satellites before they burn out. from GPS/GPRS wireless phone serv- need for an in-plane communications long-term viability of Iridium–or any “The problem is, what happens once ices able to reach remote locations for system that will support a large ca- business based on it. While the U.S. their satellites start getting old?” French ground-based clients, French adds. pacity, as opposed to the very limited military contracts did bolster the re- said. “We have reservation that they “The same thing kind of applies to formed company, so the market for will be able to build up a big enough the current Iridium–they say ‘just wait global satellite phone system for air- subscriber base or more importantly, a to give us time to develop this,’ but lines or otherwise hasn’t exactly sky- subscriber base that uses minutes reg- what’s going to happen to cell phones rocketed, according to Patrick French, ularly enough, to be able to have over the next seven or eight years?” a Frost and Sullivan analyst who tracks enough income to eventually replace French asks. “I can expect a lot more the satellite industry. their fleet when that time comes.” growth on that front and a lot more “We haven’t seen enormous growth Additionally, Eagle doesn’t have the things happening there than on satel- in subscribers or minutes,” he said. The only satellite sky service: The Boeing lite. So again, the longer they put it out DOD contract is “a good chunk of Co.’s Connexion service providing in the future, the drawback is what H. Dean Cubley, Eagle’s chairman and CEO, change, but that is never going to buy satellite-based broadband data service other technologies are going to come sees a sizable market for airline commu- you satellites in the future.” to airline passengers took off on its along and take away some of that po- nications via satellite. Then there is the issue of the LEO maiden voyage on Jan. 15, via a three- tential future market.” WW

On one hand, you should get this book for the 28,000 wireless products it contains. Wireless Week February 1, 2003 15 Dumb And Dumber APs In Line For Wi-Fi

BY BRAD SMITH Fi business, among them Aruba Wire- Aruba’s planned technology com- Manglik says. “We’re delivering all of an the individual parts of a wireless Networks, also of San Jose. Aruba bines Wi-Fi network access and an air this protection within a single system less network be too smart? came out of stealth mode in late Jan- monitoring system with high-speed gi- that centralizes control and simplifies CThat’s a question that some Wi- uary to demonstrate its hardware/soft- gabit Ethernet switching and packet upgrades.” Fi infrastructure providers are an- ware technologies. The company says processing technologies. This gives IT When the time comes to upgrade a swering in the affirmative. its intelligent, centralized Wi-Fi managers the ability to centrally con- WLAN, an enterprise using the Aruba The theory is enterprises that deploy switching system will be available trol thousands of wireless users while solution doesn’t have to upgrade each a wireless LAN with multiple access about the middle of the year. reducing the cost of deployment, man- access point because the job can be points run into problems such as cen- handled on the switch, the company tral management, configuration, up- says. Another feature of Aruba’s sys- grading technologies and user authen- “Wireless security is a multi-faceted problem that tem is it uses Power over Ethernet, tication. The problems, these compa- which means power and data can be nies contend, are due to too much in- requires a holistic approach.” carried to each access port through a telligence in the APs. Category 5 Ethernet cable. Symbol Technologies of San Jose, One of Aruba’s founders, Pankaj agement and upgrading WLANs. Aruba isn’t the only one entering this Calif., was the first to come out with a Manglik, says the current crop of smart Central management and monitor- field now that enterprises are becom- solution to this problem last year with APs means that most enterprise ing also mean IT departments can au- ing more interested in adopting its Mobius product line. Mobius is a WLAN deployments are limited to the tomatically detect so-called rogue ac- WLAN technology. Two other com- Wi-Fi switch that sits in a WLAN and department level. This means IT de- cess points, the company says. panies eyeing the field are Black connects to dumb access ports, as well partments are losing control of their “Wireless security is a multi-faceted Storm, also of San Jose, and Trapeze, as an existing Ethernet switch. networks because it is so difficult to problem that requires a holistic ap- located in Pleasanton, Calif. Neither Several new companies are getting administer each of these separate is- proach that protects the network, the has made its plans public yet. Which into the smart switch-dumb port Wi- lands, he says. traffic and the air space together,” may be a smart thing to do. WW

On the other hand, you should get it for a simple way of doing business better.

Either way, you should get this book.

The new 2003 TESSCO® Solutions Guide has 28,000 great wireless products integrated with great supply chain solutions. Visit www.tessco.com/wirelessweek or call 866-817-5367 to get your free copy.

Sign up today for limited-time FedEx delivery. © 2003 all rights reserved FedEx service marks used by permission. Wireless Week 16 February 1, 2003 FOREIGN CORRESPONDENCE Warming Up To Sweden’s Arctic Circle

BY MONICA ALLEVEN where government officials in IRUNA, Sweden—One of the this social democracy fre- world’s most remote inhabited quently point out that workers Kregions happens to be one of the embrace technology. hippest when it comes to wireless LKAB mine, which produces communications. iron ore for use in steel struc- In the northern part of Sweden–a tures, uses underground anten- country the size of California and Ore- nas and base stations to send gon put together–residents brave win- video to personnel who remote- ter temperatures that typically are in ly operate heavy equipment such the single digits and they see daylight as loaders from their desktop for about three hours a day. Recre- computers in control rooms. ational activities consist of snowmo- With help from Swedish wire- biling and ice fishing. Sounds sort of less carrier Telia and technolo- like Minnesota, doesn’t it? gy provider Elektrobit, the min- But even in a land of vast undevel- ers have technology rivaling any Even during Arctic Circle trips such as this, oped areas between cities, residents can Sweden’s wireless coverage is no dog. above ground 3G system. But make a mobile phone call from back- can you get cell phone coverage? country dog sleds and exchange photos Of course, answers a project via a mobile phone using MMS and Invest In Sweden Agency, a govern- Theater, which replicates Shake- manager. For years, miners haven’t had Bluetooth, limited only by hands fum- ment organization whose mission is to speare’s Globe Theater in London. In to think twice about making a cellular bling in the frigid air or the bulkiness attract and facilitate direct foreign in- mid-January, workers hurriedly were call far below the Earth’s surface. of a down-filled glove. vestment in Sweden, sponsored a tour loading blocks of ice to build the the- Such confidence in technology is for several major publications, in- ater, situated next to the Icehotel, so it common among Swedes. In the 1990s, cluding Wireless Week, in January–a would be ready for the Jan. 23 pre- the government helped employees ob- BITS perfect time to show off the region’s miere of “Hamlet.” tain computers for home use, and PC ■ Cramer Systems announced that icy shores. The region’s largest employer is a sales rose. Wireless penetration is in 3, the European 3G licensee backed The tour started with dog sled trans- short drive away to the LKAB mine, the 84 percent range. And rather than by Hutchison, will use Cramer’s net- portation to the original Icehotel, a which used automation to cut its work- staging expensive spectrum auctions work inventory solution for 3’s hotel that literally freezes its guests for force in half and maintain productivi- like other parts of Europe, Sweden Swedish network. 3 is using Cramer the thrill of it. (Believe it or not, one ty without missing a beat over the past used a “beauty contest” approach. Ap- as part of an agreement with Teleca, of the tour guides managed to hold a decade. For visitors from the United plicants had to promise extensive in- which will install and integrate cell phone conversation while guiding States, displacing workers with tech- vestments in network infrastructure Cramer with other operations sup- a sled.) This year, the new thing in the nology may sound like a recipe for and coverage of 99.98 percent of the port systems. village of Jukkasjarvi is the Ice Globe worker unrest. Not so in Sweden, population by the end of 2003. ■ Samsung Electronics, Royal Philips Electronics and Datang Mobile Communications Equipment ISA Works To Bring U.S. Business To Sweden have formed a joint venture to Invest In Sweden Agency, a government organization whose contact with local officials in the region of interest. design and license core TD-SCDMA mission is to attract and facilitate direct foreign investment in Sweden’s wireless penetration rate is fairly well-known in wire- chipsets and reference designs for Sweden, is trying to lure U.S.-based companies and others to less circles, but working with U.S. businesses in general can be mobile terminals and end-user gear. set up shop in the Scandinavian country. challenging because many people are not aware of Sweden’s IT The first commercial handsets using ISA executives insist starting a business here is not difficult. culture. And hearing Americans get Sweden mixed up with TD-SCDMA technology developed for Rather than targeting startups, ISA typically talks to established Switzerland has become an accepted part of life for many Swedes. the China market are expected next U.S. companies interested in locating R&D facilities in Sweden. Yet Sweden is only one part of Scandinavia, and groups year. Why should wireless companies be interested in Sweden? “If hawking Finland’s Helsinki region and the U.K. markets of ■ Lucent Technologies and T- you’re in the U.S. and in the wireless applications business, you England, Wales, Scotland and Northern Ireland also were well Mobile have launched a pilot project can go to Sweden and find out what’s going on here,” says Erik represented on the floor of last month’s Comdex Scandinavia. in the Nuremberg, Germany, region Enroth, ISA’s representative in New York. “It’s already estab- Many mobile solutions are developed in Helsinki, and it offers to test high-speed data services lished and you can pick up on ideas and … the future of many a ready-made test market. “The proof of the pudding is eating using UMTS technology. wireless applications really starts here.” it,” quips Pentti Pitkanen, president of Helsinki Region Marketing. ■ Telus Mobility will begin offering About 1,100 U.S. companies have offices in Sweden; ISA can And while Invest-UK works with ISA, isn’t it competing for some Research In Motion’s BlackBerry claim credit for about one-third of those locations, with Sun of the same business as well? “We’re talking to a lot of the same services and devices to enterprise Microsystems’ R&D facility being one of the more recent. ISA people worldwide,” admits Aidan Liddle, project manager. But, he clients served by Telus’ CDMA2000 representatives help answer questions and put companies in adds, “there’s enough … for everyone.” —By Monica Alleven 1XRTT network in Canada. Wireless Week February 1, 2003 17

where driving 50,000 miles a year is ally enjoy it and do not want to move. told a group gathered at Comdex not uncommon. There are difficulties up here. The peo- Scandinavia in Göteborg: “We have to Schlumberger Sema is one of the ple who are living here … like this.” fight hard. We have to stick our necks member companies. “I think it’s good. Though having a more temperate cli- out, and we have to be daring … but It has led to business for us,” says mate, the same may be said for other we need more. We need to encourage Magnes Falk of Schlumberger Sema. parts of Sweden. Leif Pagrotsky, Swe- young people to study science and “I think most people living up here re- den’s Minister for Industry and Trade, technology.” WW

Visitors to the Icehotel, which includes a chapel for weddings and christenings, can make mobile phone calls north of the Arctic Circle. To demonstrate the northern region’s technology, ISA arranged a snowmobile safari to a remote cabin near the Arctic Circle where Swe-Dish Satellite Sys- tems staged a surprise conversation with Swedish wireless pioneer Östen Mäki- talo, now the senior vice president of mobile business at Telia Sonera, live via satellite. Swe-Dish supplies mobile satellite communications equipment and related services for broadband applications. Some themes emerge after a couple days with the locals. If you live here, you must have a strong will to survive and a ten- dency toward invention. Then there’s the spirit of cooperation among businesses. Surviving harsh winters means knowing your neighbors very well and relying on one another. But there’s also competition, especially between the Swedish and Finnish, and it goes beyond the Er- icsson/Nokia battle, spanning sports, industry, brainpower and more.

For another look at how the wireless business is evolving in Sweden, go to page 19. mobile WHO KNEW SO MUCH BUSINESS WOULD HAPPEN OUT HERE? WE DID. Cooperation is the impetus behind When business moved to the outside world, Panasonic was there waiting. For 15 Lulea-based InternetBay, a group of years, we have focused on building rugged mobile PCs–like our Toughbook ® about 110 member companies that line–designed specifically for the harsh environments and unpredictable challenges facing mobile professionals. We manufacture most critical components ourselves for started in 1999 when a lot of smaller maximum reliability and performance. And offer optional integrated wireless capability for companies were struggling to grow. real-time WAN communications and instant LAN connections for “anywhere” email and Internet access. The group’s managing director, Tage Unmatched reliability. Wireless connectivity. A vision of work in the outside world. Routuvaara, was born on the Swedish- To find out how Toughbooks can increase your productivity and provide cost- Finnish border to a family of 10 chil- effective computing solutions, call Panasonic at 1-800-662-3537 or visit us on the Toughbook 72 Web at panasonic.com/toughbook. dren. “What I learned was that you fight, and cooperate,” he quips. InternetBay founders decided to pool their resources in hopes of positioning the region as a world leader in technology and products for mobile Intel, the Intel Inside Logo and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Toughbook notebook PCs are covered by a 3 year limited warranty, parts and labor. and fixed-network Internet markets. ©2003 Matsushita Electric Corporation of America. All rights reserved. As one might expect, distance learn- ing and mobility are important here, Wireless Week 18 February 1, 2003 BUSINESS Shaking It Up With Burgers, Broadband

BY SUE MAREK Richard Dombrowski, owner of the broadband service. In Los Angeles, the ence with another wireless company cDonald’s–home of the fast Sidney McDonald’s restaurant, be- company distributed about 60 or 70 that made a lot of promises and never burger, fast service and fast In- cause it allowed the restaurant to trans- flyers detailing its service in mid-De- came through.” Mternet connection? That’s the mit and receive e-mail messages from cember and by early January it had Kalil says 5G Wireless has outfitted case in Sidney, N.Y., where the local McDonald’s corporate headquarters received 22 calls from potential two police substations with its Wi-Fi McDonald’s restaurant hired 5G much more quickly than traditional customers. “We set up a network in technology; one is about one-quarter Wireless Communications to outfit dial-up service. However, there may L.A. because it is our headquarters of a mile away the fast-food haven with a high-speed be an opportunity to offer the service city,” Dix says. from the wireless connection. to McDonald’s customers, similar to Using traditional 802.11b technolo- how Starbucks has used Wi-Fi to seek gy in conjunction with direct sequence more revenue from its coffee-slurping spread spectrum, 5G Wireless set up a patrons. “Now that we have high-speed Wi-Fi network in nearby Bainbridge, Internet service, our plan is to offer it N.Y., and then provided surrounding to our patrons as they dine with us,” business customers with broadband In- Dombrowski says. ternet connection speeds. “We operate Yet Dix says the company’s business within the standard of Wi-Fi but we model isn’t to become a hot spot have pushed it to some strong limits,” provider but to be a last-mile service says 5G Wireless President and CEO provider. The company selects an area Jerry Dix. “Using our own technolo- where there are few broadband com- gy, we are able to broadcast up to eight petitors, installs its Wi-Fi hybrid tech- miles, if necessary.” nology, connects to the public network 5G’s service initially appealed to and then resells that connection to area business or retail customers. “We take “When main the connection off the public network people come tower and BITS access points and eliminate the local to town, we want the other is 2.5 ■ Network components maker RF Micro loop charges,” Dix says. “We are the to be able to show miles away from the Devices expects revenue and earnings last mile.” them how it tower, and both get data speeds to improve sequentially throughout the The Bainbridge hybrid Wi-Fi networks.” of 2.5 megabits per second. “I second half of this year, following a work is one of three that 5G Wireless 5G Wire- was skeptical about the site that sharp decline in results for the quarter has established. The company also has less’ live was further away but we ended up ended Dec. 31. RF Micro says its quarter- networks in Binghamton, N.Y., and demonstration with the same results,” Kalil says. ly net loss was $5.2 million, compared Los Angeles. According to Dix, the helped to sell the city of Garden Grove, “Based upon that, we are going to pro- with a profit of $3.5 million in the year- company primarily is gearing its serv- Calif., on the technology. The compa- ceed with the next phase and deploy earlier quarter, while revenue jumped 45 ice to mid-size West Coast cities, those ny just signed a deal with the city gov- seven more sites.” percent to $145.8 million. with populations of 250,000 or less. ernment to provide the police depart- Garden Grove police will use the ■ Billing systems provider Convergys Dix says the system is profitable with ment substations with wireless broad- substation access points to download says its fourth-quarter net income about 300 subscribers per system but band connectivity. “They had to show data and tap into the city’s network. dropped by 16 percent to 31 cents per the technology can handle many more me this would work before I’d make According to Kalil, the big draw of the share, while total revenue shrank to subscribers. With direct sequence a commitment,” says Charles Kalil, in- 5G solution is the price. The alternative $564.8 million from $590.7 million. spread spectrum technology, 5G uses formation systems manager for the city was to install T1 lines, which would ■ Research firm IDC projects wireless three collocated radios, each of which of Garden Grove. “We had an experi- have been more expensive than all the and mobile network infrastructure spend- are capable of supporting 5G Wireless equipment, plus the tele- ing will grow from $38.3 billion last year 250 clients for a total of phone company also would have to about $49 billion in 2007. IDC notes 750 clients per facility. charged a pricey monthly fee. the 2002 figure represented a 22 percent The company charges Once all police substations are out- decline from the previous year. $39.95 per month for fitted with the Wi-Fi gear, Kalil says ■ A new report by iGillottResearch says service and provides a Garden Grove is considering installing the ability to remotely manage mobile minimum guarantee of 5G Wireless’Wi-Fi equipment in other devices and applications is a major con- 512 kilobits per second of city facilities such as the water treat- cern for IT managers at corporations bandwidth. ment plant and fire stations. that have deployed wireless solutions. The company has had Whether it’s police officers or Mc- The firm predicts remote device and early success with its Los Donald’s restaurant patrons, 5G Wire- application management will become as Angeles system, where less aims to use its unique Wi-Fi tech- crucial an issue for the mobile enter- Dix says there are pock- Police in Garden Grove, Calif., will use 5G Wireless’ Wi-Fi nology to bring affordable broadband prise in 2003 as security was in 2002. ets that have no other technology to tap into the city’s network. connectivity to niche markets. WW Wireless Week February 1, 2003 19 Scandinavian Openwave Chases LBS Business BY MONICA ALLEVEN league who have agreed beforehand to using SMS. Without a monthly message ISTA, Sweden—While Open- be found. In Telia’s case, pricing for plan, each text message costs 10 cents. wave Systems struggles with services is event-based. The carrier at presstime had not yet re- Kthe rest of the industry during a As with other similar services, vealed its MMS plans for the show. tough market, some fruits of its ac- FriendFinder subscribers can designate In Sweden, the reality show “Position quisition deals made during better a group, whereby pals who give their X” ran during prime time each week- times are surfacing in this growing permission will pop onto the handset night, encouraging viewers to assist con- city just outside Stockholm. screen with their location. A search for testants using positioning with their mo- As part of its May 2001 acquisition a friend costs about 30 cents; the price bile phones. If they spotted a Fugitive on of SignalSoft, Openwave, based in goes up as more people are added. the street, for example, they could send Redwood City, Calif., acquired an of- Members of the group also may make a message to the opposing team. Team fice here as well as SignalSoft’s Boul- themselves “invisible” by turning off members also had Sony Ericsson MMS der, Colo., headquarters. Kista, often the search function for, say, a weekend phones and took photos of themselves. referred to as Europe’s wireless capi- if they don’t want another member of Each Friday evening live on TV,viewers tal, is home to startups such as NeoN- the group to know they’ve left town. would vote out a Fugitive couple. ode, which has developed a touch- Privacy is a critical element to Open- “They were selling a lot of phones. screen handset it hopes will help make wave’s strategy. “In all location serv- I am not allowed to say how many, but it the No. 3 handset maker by 2007. ices, it is crucial that end-user’s priva- it’s a decent number,” Othelius says. Other tenants include Ericsson, Nokia, cy is guaranteed,” Othelius says. The show itself was No. 3 just two to Intel, Spirea, CellPoint, MobilePosi- One of the more popular Openwave The growing city of Kista is home to a three weeks into its run–ahead of No. tion, Hewlett-Packard and IBM. services for Telia was tied to “Position science and technology center that courts 5 ranked “Jeopardy!” SignalSoft, one of the early develop- X,” a TV show in which the Hunters innovative new businesses. Openwave’s plans for LBS include ers of enhanced 911 applications, gave (Swedish film stars) try to catch the refinements to its Location Gateway Openwave a foothold in the location- Fugitives. The wireless service, which service will fare with FOX Broadcast- infrastructure and continuing to work based services arena. Driving work in was heavily marketed during the show’s ing’s “American Idol.” Starting Feb. 4, with operators to launch new applica- the LBS area is a European Union dead- run last summer, may provide some AT&T Wireless customers will be able tions. And “Position X” for 2003? line for member countries to have in clues as to how AT&T Wireless’ SMS to vote for their favorite contestants That chase is still under way. WW place by July 24 legislation that requires making caller location information available to authorities handling emer- gencies. While Europe is considered behind the United States in terms of mandating E911 capabilities, executives at Openwave’s Scandinavian operation expect all or most of the countries will take the mandate seriously and will balk at any delays sought by operators, says Johan Othelius, area vice president of location services for Openwave and former managing director at SignalSoft. Openwave is working closely with partner H-P in the European market to offer a solution that will help operators meet the EU directive. Open- wave’s solution includes its Location Studio and Location Gateway. But the mandate is not the only driving force behind LBS. Providing ways for operators to boost average revenue per unit is the other side of the equa- tion. Openwave has been working with service providers such as Sweden’s Telia to launch new applications such as FriendFinder, DateFinder and Col- leagueFinder. As one might expect, the applications use LBS to allow subscribers to find friends, dates or col- Wireless Week 20 February 1, 2003 HANDSETS Sendo: Still In Smart Phone Game

BY SUE MAREK company expects to announce several re- .K.-based upstart mobile phone lationships with South American carri- maker Sendo isn’t letting a few ers in the coming weeks. “There’s a lot of Uups and downs–like a last minute market segmentation in South America operating system shift and a lawsuit and that’s why customization is impor- with Microsoft–get the best of it. tant,” Brogan says. And Sendo appeals Sendo CEO Hugh Brogan says the to these carriers because it is willing to company is working diligently to ready customize devices, something few man- its smart phone for the market. Sendo ufacturers are doing for that market. In- also wants to assure wireless carriers stead, Brogan insists other manufactur- that it’s switch away from the Microsoft ers just sell carriers the same models they Stinger operating system to the Nokia sell in North American markets. Series 60 platform was the right move Sendo’s Z100 is no longer but the But Brogan admits that since because Nokia was willing to give the company is preparing to roll out a Sendo’s debut in the handset market a company its platform’s source code, new smart phone with the Nokia few years ago, many other device man- something Microsoft refused to provide. Series 60 platform. ufacturers have become more focused In the United States, Sendo is hoping on customizing handsets for carriers. to renew its relationship with Cingular posed to hit the U.S. market last fall but that has some analysts questioning the “Motorola is offering some degree of Wireless. Last year Cingular announced never made it because of Sendo’s op- logic of Sendo’s involvement with the customization but not as full of a de- it would be the first U.S. carrier to debut erating system switch. Brogan would- company in the first place. gree as we are,” Brogan says. “Our the Z100, Sendo’s first smart phone and n’t comment specifically on Sendo’s According to Jane Zweig, CEO of the particular recipe is working for us.” one of the first handsets to offer the Mi- current relationship with Cingular Wire- Shosteck Group, Sendo accepted a dan- Not everyone agrees. According to crosoft platform. The phones were sup- less except to say that the company is gerous clause in its agreement with Mi- Zweig, Sendo’s differentiated approach “still busy working its way into the Cin- crosoft when it gave the company own- isn’t unique anymore. “Motorola is gular organization.” ership of its smart phone intellectual working with their operators on per- BITS Exactly when Sendo will release its property should Sendo go bankrupt. sonalization of devices,” Zweig says. ■ Motorola’s outlook for 2003 glob- smart phone using the Nokia Series 60 “This appears to be the key to Sendo’s al handset sales–currently the main platform is unclear; however, Brogan downfall. The clause essentially gave driver of its overall performance– is did say the phone is being tested for Microsoft an incentive to starve Sendo “There’s a lot of market segmentation around 430 million to 440 million, use in North America. “Our biggest is- once the important software develop- up as much as 10 percent from the sues are getting compatibility and in- ment was done–leaving Microsoft with in South America and that’s why sluggish growth of 2002. Motorola’s teroperability on the AMR codec,” a royalty-free license to the intellectu- handset unit sales in the fourth Brogan says. “We are continuing to al property,” Zweig wrote in a recent customization is important.” quarter jumped 27 percent to 22 work on that. I’m not in a position to Shosteck Group briefing. million, led by a surge in low-end give you a precise date, but things are And Zweig isn’t alone in her asser- In addition, Zweig believes Sendo models. going well and we’re nearing comple- tion that the road ahead for Sendo will will have a tough time getting a smart ■ Verizon Wireless and LG Mobile tion of the testing.” be rocky. According to Andy Seybold, phone on the market without investing Phones announced the availability of But getting the company’s smart head of the Andrew Seybold Group, heavily in research and development. the new VX4400 handset for Verizon’s phone into consumer hands is only one regardless of whether Sendo uses Mi- “The R&D required at this state of the “Get It Now” network. The VX4400 of many challenges in the year ahead crosoft’s platform or Nokia’s Series 60 game is going to be tough financial- features a 65K-STN color internal LCD for Sendo. Late last year, the company operating system, Sendo will have dif- ly,” Zweig says. “It’s going to be chal- display, blue backlit keypad and LG’s filed a lawsuit against Microsoft accus- ficulty succeeding in the smart phone lenging to survive this, considering signature color-personalized caller ID ing it of having a “secret plan” to steal arena because it has no brand aware- where other vendors are in this.” with up to 10 different colors; users Sendo’s knowledge and expertise to gain ness. “If you can’t make phones and Criticism aside, Brogan is optimistic can choose red for a spouse, blue for entry into the mobile phone market and make money, then sue somebody and about Sendo’s future as a mobile friends and green for co-workers. The then, after driving the startup into bank- make money,” Seybold says. phone maker. “We’ve been shipping phone sells for $200 with a two-year ruptcy, cut it out of the picture. Documents filed by Sendo in the Mi- phones for about a year and a half,” agreement. At presstime Microsoft had yet to crosoft lawsuit provide some insight into Brogan says. “We’ve established our ■ Wireless chip developer Skyworks respond to the Sendo litigation, but the the company’s somewhat perilous fi- business. We’re operating in 40 coun- Solutions has unveiled its lawsuit is not unlike other disputes the nancial situation, which the company tries and we’ve produced a few mil- GSM/GPRS 900/1800 handset radio company has had with its technology says was due to alleged actions by Mi- lion phones this year.” WW system, which combines all of the partners, some of which have accused crosoft, an investor in the company. How- necessary circuitry into a single-chip the company of unfair competition ever, Brogan says business is going well package that the company says is after gaining insight into their tech- and growing. “We have grown 200 per- For updates to this story, about one-third the size of alterna- nology. And it’s exactly Microsoft’s cent this month compared to this month visit www.wirelessweek.com. tive solutions. reputation as a hardnosed competitor last year.” In particular, Brogan says the A newsmagazine to challenge, inspire, encourage—and keep

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SHORT TAKES tion engineers who need to access K&L Switch Filter Bank Buffalo Access Point, Adapter Atmel Transceiver Chipset components housed under a RF ◆ The Wireless & Broadband • ISM band shield. Applications include cellular and Mac Divisions of Smith • Two-way remote sensing phones, notebook computers, PDAs Micro Software announced a • Update with ISP capabilities and other portable electronic devices new version of its QuickLink Atmel announced the availabili- that require shielding. Mobile data connectivity prod- ty of a UHF RF wireless on/off key The SMT shield clips are avail- uct for use with Mac OS X. transceiver chipset based on able in standard heights of 1.80mm ◆ NTT DoCoMo is marketing a Atmel’s AT86RF401 Smart RF micro- and 3.00mm and will accept new i-shot compatible hand- transmitter and its T5744 receiver. 0.20mm thick metal cans. The con- set, the F504iS with dual cam- The microtransmitter’s AVR-based nectors are available in tape-and- eras. The F504iS is third in the • Aluminum housing core enables it to be paired with the reel packaging of 3,000 pieces per 504iS series DoCoMo launched • 100 MHz-10GHz range • Four-port Ethernet switch T5744 receiver and supervise 2-way reel. Typical pricing for the 8069 in November. • Military, industrial apps • Improved security on/off keyed communications in the Series is $0.075 each at 500K with ◆ Radio Frequency Systems K&L Microwave now offers a • Two-year warranty unlicensed ISM band (300MHz - lead-times from stock to 10 weeks. announced the availability of its four-channel switch filter bank Buffalo Technology is now ship- 450MHz). Both chips minimize exter- AVX Corporation new SJD series coaxial cavity-fer- capable of working over the range ping the AirStation G54 Broadband nal component count; as a result, www.avx.com rite transmitter combiners oper- of 100 MHz to 10 GHz. Router Access Point (model WBR- with +6 dB of output power on the ating in the 403-512 MHz band. The mechanical housing includes G54) and wireless CardBus Adapter microtransmitter and -110dB of input ◆ Roto-Rooter service techni- SMA-female field replaceable connec- (model WLI-CB-G54). Buffalo’s G54 sensitivity on the receiver, a high Radio Waves’ Discriminator cians will be easier to track tors. The housing is machined out of products are available through its performance, low-cost, two-way RF down with the deployment of aluminum to maintain a lightweight exclusive distribution relationship wireless system can be realized. Gearworks’ mobile workforce package that can be laser welded for with Tech Data. These features make this chipset management software, etraceTM, a leak-proof seal. The digital control Based on Broadcom’s 54g suited for low-cost, low-data rate, 2- on Nextel Communications’ circuitry was designed with the use chipset, the AirStation router AP way remote sensing applications, i58sr phone, which has GPS of standard TTL three-bit logic. contains a four-port Ethernet switch such as temperature, pressure and functionality. The deployment of Standard return loss is 2.0:1. and incorporates improved security motion as well as remote control etrace makes Roto-Rooter the Insertion loss is better than 4 dB with Multi-Session VPN Passthrough applications, such as home appliance first enterprise customer to with amplitude ripple 0.3 dB. support and upgradeable firewall and lighting, energy management deploy a commercial application Isolation can be as high as 80 dB features. The AirStation 54Mbps AP and monitoring and security systems. that uses Nextel’s GPS and Java channel to channel. also will support 802.1x and WPA Atmel Corp. • Reduces interference technology-enabled handsets. The K-L modular switch filter bank with TKIP and AES with a future www.atmel.com • Shaped reflector ◆ Cigma Technologies is was designed for military and indus- firmware upgrade. Backed by a lim- • Three-year warranty introducing a new generation trial grade applications. The unit will ited two-year warranty, the Radio Waves released a high per- of RF pre-distortion linearizer meet environmental requirements AirStation G54 Broadband Router AVX Shield Lock Connector formance antenna design dubbed products. The company says the such as gross leak, random vibration, Access Point is available at $199 the Discriminator series. The products will allow manufactur- sine vibration, thermal shock and a MSRP and Wireless CardBus adapter Discriminator is a one-foot diame- ers of wireless base stations standard operating temperature of at $99 MSRP. Resellers interested in ter antenna that has first side and power amplifiers to build –40 to +85 deg. C. Typical applica- Buffalo’s WLAN solutions for their lobes 23 dB down from the main HPAs and MCPAs that are small- tions for the product include receiver SMB customers should contact Tech beam. The performance reduces er and more cost-effective than designs, synthesizers, radars and Data’s Wireless Solutions VPR by interference from other microwave other commercially available guidance systems. calling 800-237-8931 ext 82045. transmitters when collocation is products. K&L Microwave Buffalo Technology required. The new Discriminator www.klmicrowave.com www.buffalotech.com/wireless series is available for the 10, 26, 28, 31, 32, 38 and 60 GHz bands. SHOWCASE and is suitable for internal or external window or wall The lightweight design uses a mounting. The new antennas may be used in homes, shaped reflector to optimize pat- home offices or businesses and are designed to • One-piece connectors terns and assure enhanced system Andrew Window Antenna address the need for smaller and visually unobtrusive • Access components under shield performance. Like all Radio Waves • 2.3-2.7 GHz bands antennas while still providing high-speed Internet • Tape-and-reel packaging antennas, the Discriminator series • Weatherproof housing services to homes and businesses. AVX Corporation announced a new is backed by a three-year warranty. • Internal, external mounting The Andrew Microceptor Window Mount antenna family of SMT one-piece shield lock The model number for the new Andrew Corporation introduced the Microceptor comes with suction cup connectors to meet miniaturization Discriminator series begins with Window Mount Antenna, an antenna solution for mounts for window standards in the portable equipment HPCPE followed by the frequency Internet service providers deploying wireless solu- mounting as well as market. Designated the 8069 Series, range. Each comes with an tions in the 2.3 to 2.7 GHz frequency bands. detailed instructions for the connector is designed to lock RF adjustable antenna mount, and The new antenna has an articulating mount for wall and mast mounting. shielding cans to the printed circuit Radio Waves can supply other capturing peak RF signal strength in up or down tilt Andrew Corporation board. This new series extends the antenna system components. mode. The antenna also has a weatherproof housing www.andrew.com AVX connector range while address- Radio Waves ing the needs of design and produc- www.radiowavesinc.com Wireless Week 28 February 1, 2003 BY THE NUMBERS

Emerging E911: Cost Of Doing Using Position- Wireless Business Location Stays Steady

Technologies fter a period of time late last year when operators were forced to slash their wireless service costs in an effort to nhanced 911 services over wireless platforms A stay competitive, January 2003 was a month where service remains a contentious and lingering issue costs remained relatively unchanged. Only three of the markets E that providers continue to wrestle with, researcher Econ One looked at in its study saw any change at all– and E911 system technologies that operators San Francisco (0.2%), Los Angeles (0.7%) and Minneapolis (0.9%). potentially may adopt address the problem in a variety of ways. Average Monthly Cost of Wireless Service Across Four Usage Levels * Providers are being driven by consistent Top 15 Markets regulatory deadlines and varying amounts of industry pressure, and over the short-term, January 2003 their objectives with regard to E911 have been Jan 03 Dec 02(%) Change primarily determined by cost. However, cost Rank ($) Rank ($) isn’t the only consideration on the table with Boston1. $36.69 1. $36.70 0.0 % current E911 position-location technologies, New York2. 36.24 2. 36.25 0.0 as shown below. Philadelphia2. 36.24 2. 36.25 0.0 Washington D.C.2. 36.24 2. 36.25 0.0 Summary of Basic Characteristics of Position-Location Options Los Angeles5. 35.99 5. 35.75 0.7 Minneapolis6. 35.86 7. 35.54 0.9 H TDOA E-OTD A-GPS San Francisco7. 35.83 5. 35.75 0.2 Accuracy 70-300m 50-250m* 50-150m Pittsburgh8. 35.35 8. 35.36 0.0 L Speed of Response 10s 10s 1-20s Dallas9. 35.24 9. 35.25 0.0 Houston9. 35.24 9. 35.25 0.0 Legacy Handsets? Yes No No Miami11. 35.20 11. 35.21 0.0 Handset Modifications No Software only GPS handset req’d Detroit12. 35.08 12. 35.09 0.0 St. Louis12. 35.08 12. 35.09 0.0 Network Modifications Yes Yes Yes Cleveland14. 35.06 14. 35.07 0.0 Standardized No Yes Yes Chicago15. 34.11 15. 34.12 0.0

*based on extensive carrier trials Average $35.57 $35.53 0.1%

* 50, 200, 500, and 800 minutes of use per month, assuming 70 percent peak-time use. Source: Telecom Trends International Note: "L" denotes market with largest monthly cost decline; "H" denotes market with largest cost increase. Source: Econ One Research, Inc. and providers' Web sites as of January 6, 2003.

STOCK SPOTLIGHT

Brightpoint CELL/NAS If there’s a potential proxy for the business prospects in wireless, let’s hope $9.00 it’s the distributor channel. If so, the rally in Brightpoint shares over the past several months could be a leading indicator of better things to come. Brightpoint has soared from its near-term lows of less than $2 a share to a $6.00 trading range periodically touching $9 a share by late last month, more than tripling its rise from the lows. Besides possibly pointing to a brighter 2003 for wireless sales, Brightpoint’s $3.00 performance also could be a reflection of the company’s restructuring and the possibility of a strong fourth-quarter earnings report. Brightpoint last year streamlined and reorganized in a quest to return to profitability, as well as to $0.00 bolster its balance sheet by retiring a convertible debt issue. 9/2310/07 10/21 11/04 11/18 12/02 12/1612/30 1/21 The fourth-quarter earnings will be out Feb. 6. Stay tuned. Wireless Week GUEST OPINION February 1, 2003 29

Curbing Online Identity Theft And Fraud is through online credit qualification and fraud screening. Prospective customers he great ones have always said, come more pervasive, supporting PDAs, must be quickly identified as profitable “The best offense is a good de- laptops, mobile phones and PCs, we are and legitimate. Another way is to more Tfense.” With consumer fears about now beginning to see the tip of the ice- thoroughly check a customer’s identity fraud affecting online revenue oppor- berg for damage that cyber criminals to guard against identity theft. This often tunities, businesses are giving serious can create. New mobile buying meth- requires posing “out of wallet” questions. consideration to this cliché as they face ods will cater to impulse and last-minute For businesses, these services are one of today’s greatest challenges– purchasers, as well as traditional buy- just as important as any security meas- curbing e-commerce subscriber fraud. ers who will not only be buying goods ures implemented in our malls, banks, Online commerce has become a but booking tickets and managing fi- theaters, sporting events, etc. to ensure major force for a number of global nancial accounts and transactions. In the profitable and safe purchasing behav- economic markets as customers shift new world of online and mobile busi- PAMELA REEVE ior. For customers and suppliers, these their buying activities from an offline ness, consumers need reassurance that services are vital for providing a feel- to online experience. But with every their “faceless” transactions are secure risk applicants by checking for invalid ing of safety and confidence in the on- new technology advancement, com- and that these “faceless transactions” and inconsistent data, verifying each ap- line transactions that are becoming promise and risk lurks in the shadows will be safe, quick and reliable. plicant’s information and identity, and more and more a part of everyday life. for both buyers and sellers. Online fraud is not just a problem for developing scoring models that work Robust fraud and identity management According to Gartner Group, one in consumers and government regulators. with validation and verification tools to solutions will not come from as single 20 Internet consumers suffered from It crosses network operators, banks, produce a score indicating the likelihood vendor, but through a growing list of some form of credit card fraud in 2001, department stores, credit card associa- that an applicant is fraudulent or risky. complementary relationships that joint- while one in 50 suffered from identi- tions, manufacturers, resellers, etc., all We need solutions that deal with ly deliver the essential solutions to com- ty theft. And while convenience is driv- the way down to the mom-and-pop of- these risks by quickly and seamlessly bat this pervasive and enduring problem. ing consumers to the cyber world, con- fering vintage books over the Internet. assessing prospective sellers, buyers fidence in this buying practice is fleet- So what do we do? and transactions. This must be done so Pamela D. A. Reeve is CEO of ing and could cripple online commerce To be prosperous and a trusted provider that threats to consumer confidence are Lightbridge, a global provider of momentum. of online commerce transactions, busi- handled at the right point in the process. online and mobile business solutions As online technology continues to be- nesses and carriers must identify high- One way to screen for fraudulent use for communications providers. A SECOND THOUGHT… The group needed a model for manag- The Ultimate Communications Control ing presence information and availability requests that would give the end user he “always-on” mantra in today’s Imagine the ability to limit access via a the ability to control applications that re- telecommunications market has pager or home phone during dinnertime quest availability while also allowing the Tcreated a mass of new avenues and but routing critical calls to a cell phone operator to maintain that information for devices enabling consumers to com- and all business calls to a specified voice privacy and accessibility. municate. At work a user might be avail- mail. With the advent of presence and The PAM Forum has released its 1.0 able on the office phone for voice calls, availability management (PAM), carriers version of the specification and is on a cell phone for both voice calls and can now offer end users this luxury of working toward a revision of those text messages and on a desktop com- control. PAM enables subscribers to man- standards. The specifications devel- puter for e-mail and instant messages. age their presence on communications oped within the PAM Forum represent To many, the flow of communica- networks in a way that protects their pri- a model for maintaining and distribut- tion has become overwhelming. In vacy and allows for total control. GEORGE HALLENBECK ing presence and availability informa- fact, the penetration rate of wireless The idea of presence management grew tion as well as securing and protecting phones is approaching astronomical out of Instant Messaging, the immediate redirect communication attempts from access to the information. numbers in some countries. For ex- delivery of short text messages to avail- one network to another automatically. Clearly, consumers are hungry for ample a recent J.D. Power survey able people on a user-maintained list. The A buddy list can be expanded to in- control over when, where, how and by shows that 56 percent of U.S. house- key elements that made IM successful are clude not only individuals but also con- whom they are communicated. Rather holds have a wireless phone, and the the immediacy of the communication and tent such as media and advertising, than keeping users “always on,” PAM growth of broadband, packet-based the ability of the end user to manage their therefore expanding the revenue op- offers the flexibility to manage com- networks for both wireline and wire- ‘presence’ in regard to others. portunities for an operator without de- munications so a user is “always avail- less access continues to increase the PAM takes the concept a step further, veloping backlash from the user. able,” but not “always on.” reach of communications networks. incorporating the IM concept of com- In early 2000, the Presence and Avail- The industry has given users the “al- munications management into new de- ability Management Forum (www.pam- George Hallenbeck is president and ways on” option, but what if they want vices and networks. In addition, users forum.org) was formed to extend IM con- CEO of Evolving Systems, a provider of peace and quiet without missing an can consolidate their availability across cepts into other forms of communication operations and enhanced services soft- important communication? multiple networks into one profile and beyond that of simple text messaging. ware to communications industry clients. Wireless Week 30 February 1, 2003 FACETIME ON THE MOVE Flying High With Personalized Audio ven though he flies an antique bright-yellow el, financial, retail and customer contacts. The key, he The San Diego Telecom airplane for fun, David Simpson doesn’t think says, is to make it personalized, so that it is pointcast Council announced its new Ehe has his head in the clouds when it comes to and not broadcast. Most people aren’t interested in hear- executive team, including putting wireless technology to good use. He’s on a ing all the news headlines, but find one or two to be Marco Thompson of Wind mission he calls “personalized spoken audio.” personally relevant. River Services as chairman Simpson, 45, has a telecom background with 20 years One company Campbell and Martha Dennis of at Verizon Communications and its predecessor com- thinks is on the right track Windword Ventures as pres- panies. He also has spent a lot of time behind the wheel is a Pittsburgh, Pa., firm ident. Jeffrey Belk, senior of a car, where he thinks too much of the time is wast- called Evoxis, which has a vice president of marketing ed. It was while he was at Verizon that he got the idea platform for customized, THOMPSON / WIND RIVER for Qualcomm, was named that “windshield time” could be more productive if driv- spoken information. Evox- vice president of marketing ers could receive personalized audio content, similar is is an application service and programs; Lindsey to books on tape but using a wireless network. provider targeting business- Burroughs, vice presi- He went to work in business development for Au- to-business financial, health dent/general manager for dible Inc., a leading provider of downloadable spo- care and government. Cox Business Services, was ken audio from the Internet, which wanted to expand Campbell says the Evoxis named vice president of into wireless and telematics delivery. The dream was service allows users to set special projects; Patti profiles and alerts so that Lazard, director of busi- mobile sales workers get a phone call when there is a ness development for news announcement about a client company. KPMG, was named vice “When they walk in the door, they know what has BELK / QUALCOMM president of membership; happened,” he says. “Clients and suppliers need to and Cathy Pucher, director have a close relationship and this helps that.” of Americas wireless com- Other users might get an audio message detailing a munication sales for Texas management change at a company the user owns stock Instruments, was named in. vice president of outreach. Unfortunately, Campbell doesn’t get a lot of time • now to evangelize about personalized audio. A down- Donald Schrock plans to sizing at Audible led to his departure 18 months ago retire as executive vice to deliver personally valuable content, such as break- and he now is a partner in a consultancy called Mor- president and group presi- ing news stories about a company or issue the user ristown Three, which focuses on early and growth dent of Qualcomm CDMA was interested in. stage technology companies. None of his clients now SCHROCK / QUALCOMM Technologies in August “Carriers need to understand that they hold a fran- offer personalized wireless audio, but Campbell still after a 35-year career in chise in wireless that is at least as important and very pleads his case whenever possible. the semiconductor industry. closely related to what the cable business and broad- He also saves some time to fly a 1946 Piper Cub Sanjay Jha was appointed casters had before in terms of delivery of informa- two-seater airplane, sometimes call the “plane that president of Qualcomm tion,” he says. “My passion is to find ways for carri- taught American to fly.” Every year he tries to fly to CDMA Technologies. ers to bring this service to their customers.” a Piper Cub rally held in Lock Haven, Pa. • Campbell, who lives in Chatham, N.J., says people With luck, his ideas for wireless content will take SnapTrack appointed would be interested in receiving a wide swath of in- wing too. Kamil Grajski to senior formation through their wireless phone, including trav- —By Brad Smith vice president and general manager of the Qualcomm GRAJSKI / SNAPTRACK subsidiary. He formerly held the position of vice president OFFBEAT of engineering for SnapTrack. He replaces Bret Sewell, who resigned to pursue other opportunities. Luggage Goes Wireless will debut commercially later this year. An embed- • ded Bluetooth module enables users Bjorn Kirchdorfer joined Navini Networks as Maybe it’s that some business to perform such tasks as tracking executive vice president of commercial operations. travelers want to emulate James the case. Other future apps might He previously was a vice president with IP Wireless. Bond, or Maxwell Smart. include the use of Bluetooth • Whatever the reason, wireless instead of paper or plastic lug- Les Hamilton joined Danger as senior vice presi- technology has crept into luggage gage tags. dent of worldwide operations and manufacturing. via a Bluetooth-enabled attache “Samsonite is a company that’s He joins Danger from GX Networks UK, formerly XO case from Samsonite. always looking for the next step Communications Europe and Concentric Network, The company’s Hardlite 625 in travel,” a spokeswoman says. where he headed the Network Services Division, model is under the final stages of Can the shoe phone be far based in London. development in Europe, where it behind? The Official Show Daily–endorsed by CTIA and published by Wireless Week. Look for it each morning at your hotel room door–or pick up a copy as you enter the exhibit hall. Its up-to- the-minute news and keen insights will help you plan your schedule and make sure you don’t miss any key events or announcements.

Don’t miss our dual-issue coverage in Wireless Week. • Our special bonus March 8 pre-show issue helps you prioritize your show activities. • Our March 15 show issue updates you when you arrive in New Orleans.

Plus—look for show coverage at www.wirelessweek.com and in news@2direct, our daily e-letter.

Make The Wireless Authority™ your companion at Wireless 2003.

Wireless Marketers Call your Wireless Week sales representative–today–to include your sales message in these vital show resources. DEMANDING. IMPATIENT. KNOWS PHONES LIKE OTHER PEOPLE KNOW THEIR KIDS. JUST WHAT WE APPRECIATE IN A CUSTOMER.

The sharpest retailers in wireless keep their edge because of Brightpoint. Right out of the box, they get a phone provisioned for their network and ready to sell. And they get it fast too, with same-day shipment on orders in by 4:00 p.m. E.S.T. They order online anytime. They even track their shipments, see invoices and create reports. Like we said: demanding, impatient and smart.

Join them today. Go to brightpoint.com or call us at 1-800-952-2355.

VE. VE. SOL MOVE. SER

Visit us at CTIA 2003 - Booth #4031