V

THE EDITOR AND JOURNALIST

NEW YORK, APRIL 19, 1913 10 Cents a Copy

WOULD CURB PRESS BUILDING FOR AD MEN. PENNSYLVANIA RAILROAD TO SENATOR WORKS FINDS FAULT ERECT 17-STORY STRUCTURE , WITH TENDENCY TO PRINT IN SEVENTH AVENUE. SENSATIONAL NEWS. Announcement Made at Dinner of Eastern DiYision of the A. A. C. A. —Will Cost with Land $2,800,000 —Proceedings of the Annual Con¬ ference—Reports of Committees —Abolition of Division’s Dividend. The conference of the Eastern Divi¬ sion of the A. A. C. of A. held at the Waldorf-Astoria, New York, on Friday, .‘\pril 11, was a successful demonstration of the practical results that may be achieved by the divisional or intermedi¬ ate organization between the national association and the local clubs. In the morning the several commit¬ tees held conferences, and at the after¬ noon sesjion the chairmen of the com¬ mittees made their reports. The most important topic discussed was a resolution submitted by W. C. i Freeman, of the Evening Mail, recom- j mending the abolishment of the Eastern i Division. Those who participated in the I discussion were Herbert S. Houston, i Harry Tipper, Carl C. Ackerman and H. J. Mahin. Those in favor of the resolution ar¬ gued that the division organizations were unnecessary and added to the cumbersomeness of the machinery of the national organization without in¬ creasing its efficiency, that they im¬ pose unnecessary burdens of work upon the committees and take up too much of the time of busy men; that many of

of the advertising club organization would be increased immeasurably. He said that the subject of the aboli¬ tion of the division organization had been brought up at the meeting of the Executive Committee recently held in Baltimore. A commission was appoint¬ ed which, after due consideration, re¬ ported in favor of the abolition of the divisional organization. It was Mr. Coleman’s idea that the provision of the ELBERT H. BAKER, constitution making division organiza¬ tions obligatory should be alwlished PRESIDENT OK THE .\MERIC.\.N' NEWSPAPER PUBLISHERS’ .ASSOCIATION .AND EDITOR OF and another substituted allowing the CLEVELAND PLAIN DEALER. I clubs to do as they pleased. As the matter will come before the Bal- North Dakota Now Hat Pure Ad Law. timore convention for final action, Mr. Suffragettes Stone London Editor. Coleman suggested that Mr. Freeman’s Objections on the part of suffragettes A. bill prohibiting false and mislead¬ resolution be laid upon the table. Sub¬ to the tone of the editorials in the ing advertising of all kinds and stipu¬ sequently Mr. Freeman withdrew his London Evening Standard, condemn¬ lating that a violation of its terms shall motion, and the matter was dropped. ing militant methods, led to an attack be punishable by fines or imprisonment, METHOD OF PROCEDURE. on the building of that newspaper April or both, was recently passed by the 11. As the editor-in-chief was enter¬ North Dakota Legislature and signed Probably the two most important ing the office a large stone was thrown by Governor L. B. Hanna March 11. committee reports were those of H. D. at him. The missile missed its rnark Robins, treasurer of the Eastern Divi¬ The Bismarck Tribune, through S. C. sion Vigilance Committee, who reported and smashed a window in the night Barnes, advertising manager, was that vigilance committees had been or¬ watchman’s box, injuring the watch¬ largely instrumental in obtaining the man. The suffragettes also smashed ganized in practically every club in the passage of this measure, which puts Eastern Division; and also the report with hammers two plateglass windows North Dakota among the first States to in the timekeeper’s office. Several ar¬ of E. M. Carney, chairman of the Club adopt a pure advertising law. Organization and Development Com¬ many of them it is a purely commercial rests were made. On Friday a care¬ fully engineered suffragette plot to burn mittee. Mr. Carney stated that the com¬ question. So regarded, it is only a ques¬ mittee’s work had been conducted along tion whether a paper which publishes the Standard offices was discovered. The White Hall Paper Manufactur¬ ing Co. has been incorporated at Balti¬ two lines: First, in cities where there such matter as this bill proposes to pro¬ were no clubs at the present time; and, hibit is a better seller and will secure a A bill prohibiting fraudulent advertis¬ more, with a capital stock of $200,M0, ing has been introduced in the Rhode to manufacture machinery for making second, in cities where there were clubs. wider circulation and more advertise- In the first case he said that the (Continued on (’age IS.) Island Senate. paper and pulp. THE EDITOR AND PURLISHER. Ai’Kil 19, 1913. .\ckernian. Carney and Richardson, and WASHINGTON TOPICS. ! representative who wanted to get into Messrs. Carskaddon and Moschziskcn. the gallery on that day. Probably a of the Pennsylvania Railroad Co., were The Gridiron Club Dinner—Great national convention never attracted a entitled to their sincere thanks for the larger number of newspaper corre- admirable plans they had adopted. Crush to Hear Presidential Mes¬ ' spondeiits. The new building, with the land upon sage—Senator Chilton’s Minimum Senator William E. Chilton, owner of which it is to erected, will cost approxi- ; Wage for Women Up—The Demo¬ the Charleston (W. Va.) Gazette, has mateb' $2,800,000. It will have a front¬ cratic Administration Strenuous. ; introduced a bill which will make it iin- i lawful, should it become a law, for any age of 143 feet and 9 inches; 110 feet, (Hfiecial Correspondence.') on Thirty-second street, and 65 feet on j person, firm or corporation engaged in Thirty-first street. It will be built 15 Washixgtox, April 16. — President interstate commerce to employ any feet back to the building line in Seventh Wilson and his entire cabinet took their j female person in and about any business avenue, leaving an open space 135 feet first lesson in statecraft from the Grid¬ connected with or forming any part of iron Club last Saturday night at its an¬ in width between it and the station. The interstate commerce, or in the produc¬ nual spring dinner at the New Willard. tion or manufacture of any article which building has been designed to harmonize The d nner was one of the most enjoy¬ with the Pennsylvania Station. ' is to become the subject of mterstate able ever given by the famous club, and ' commerce, at a wage ot less than nine holding company, capitalized at the quips and gibes directed at the dis¬ $1(>0,000, is being organized by the East- : dollars a week, and who is not fifteen tinguished visitors present were taken years of age. ^ix days a week of eight ern Division ot the .Associated Adver- i in the good-natured spirit in which they tising Clubs of America to take over the hours a day shall constitute a week with¬ were made. in the meaning of his bill. Violators of A scene from genuine melodrama, ■ the terms of the act shall be liable to a ■*Tne Democratic Lighthouse.” conveyed fine of not less than five hundred dol- in thrilling fashion the warning to the tariff makers of the dangers that lie in lors or imprisonment of not less than them pathway. This bit of melodrama three months. and a parody on the "Chimes of Nor¬ Under the new administration the ' newspaper men stationed at the White mandy,” with the initiation of Thomas F'. Logan, of the Philadelphia Inquirer, : House have been kept on the "wing’' ' more continuously than ever before. Gedkge \V. Q>lemax IX AtTiox. and Robert Halsey Patchin, chief of the New York Herald bureau, were the fea¬ ’ President Wilson has already made two method of priKedure was to write to tures of the evening. i formal visits to the Capitol when it was advertis'ng men or the advertising man¬ The newspaper men present, other necessary for the White House news¬ agers of publications whose names were than the members of the club were: paper squad to accompany him, and he secured, urging them to organize an ad¬ General Felix Agnus, Baltimore Ameri¬ has signified his attention to make these vertising club in town and asking them can; A. J. Blethen. Seattle Times; C. visits more frequently. When the Pres¬ to furnish a list of names of other ad¬ C. Brainard, Brooklyn Eagle; Donald ident arrived at the Senate for his con¬ vertising men to whom the committee Craig, New A’ork Herald; John M. De- ference with the Democratic members could write, and stimulate their interest ponia, Baltimore Star; James Elverson, of the Finance Committee on Wednes¬ in the organization of a club. Jr., Philadelphia Inquirer; James Cal¬ day he found awaiting him the familiar In cities where there were already ad¬ vin Hemphill, Philadelphia Ledger; faces of the Iwys who frequent the vertising clubs a list of adjacent cities John W. Hunter, Washington Herald; offices at the White House. was sent to the club, requesting them to James Kerny, Trenton Times. indicate which cities on the list were Also Victor Kauffmann, Washington Hoe Executors File Accounting. logical advertising club cities and urg¬ Star; John Lorance. Boston Advertis- The executors of the estate of Rob¬ ing the club to co-operate with the ert Hoe, who died in September, 1909, Eastern Division and stimulate interest have filed an accounting for the period in such cities. During the past year from Sept. 15, 1911, to Dec. 31, 1912, aixmt ten new clubs had been organized in the Surrogate’s Court, New York. in the Elastern Division, and while the ■At the last-named date they had on Eastern Division Committee had not, in hand realty worth $3,000,000 and $99,- every instance, personally conducted the 265 in cash. They derived $1,244,129 Presidext G. B. Wadsworth. organization of the club, there was from the sale of realty in the account¬ every reason to believe from corre¬ ing period, and $1,165,715 from the spondence and other evidence in hand property when it is completed. This sale of personal property, of which that the work of the Organization Com¬ company will represent the railroad and $!>32.691 represented sales of books in mittee had been, in a great measure, re¬ the advertising concerns interested in the Hoe library. The accounting made sponsible for their establishment. The the project. Sept. 15. 1911, showed that up to that list includes the Elizabeth (N. J.) .\d One of the features of the dinner time $}>^J,36t) had been derived from ^len’s League, the Lancaster (Pa.) .\d was the taking of a number of individ¬ selling books in the Hoe collection. Club, the Manchester (N. H.) Ad Club, ual flashlight pictures of the speakers by the ExjKirt Advertising Club of .\mer- H. M. Bennett, advertising manager of the International Photo Sales Co., sev¬ Mt. Vernon Papers in Libel Suit. ica. the Erie (Pa.) .\d Club, the New¬ The Mount Vernon tN. Y.) News ark (N. J.) Ad Club, the Capitol Dis¬ eral of which appear elsewhere in this issue. The excellence of the work is I has instituted a $5b,(*t»i* suit for libel trict .\d Gub of Albany, and the against the Daily .Argus of that town. Bridgeport (Conn.* .\d Club. apparent. This is the first time that pic¬ tures of this "kind have been made at. a The basis of the suit is the publication OFFICERS ELECTED. public dinner, showing the speakers in of an editorial in the .Argus, which al¬ The following officers were elected: action. luded to the circulation of its contem¬ Gerald B. Wadsworth, president; E. J. porary as “promiscuous.” Shay, first vice-president: Horace P. LIST OF SPEAKERS. Murphy, second vice-president: David I he speakers’ list included George W. 1). Lee, .secretary; H. H. Cooke, treas¬ Coleman, president of A. A. C. of A.; urer. E. J. Shay, president .Advertising Club At the banquet held in the Myrtle of Baltimore; Lewis B. .Allyn. chemist Room of the Waldorf-Astoria in the Westfield Hoard of Health; Robert E. evening the surprise which had been ad¬ Lee, personal representative of the vertised for the occasion was sprung. It Mayor of Baltimore; Win. C. Freeman, E. M. Carxey Sixgixg a Soxg. j consisted of placing before the confer¬ and Herbert N. Casson. ence the plans for a seventeen-story All of the speakers of the evening, as’ er; Edward G. Lowry, New York Eve-| building, to be known as the Advertis¬ well as the guests, were taken so abso¬ n ng Post; Randolph Marshall, New i ing building, which is to be erected at lutely unawares by the surprise that had York Herald; Carlos K. McClatchy, j the conicr of Thirty-third street and been sprung that those who were to Sacramento Bee; George B. Mallon, | Seventh avenue by the Pennsylvania speak forgot the speeches they contem¬ Everybody’s Magazine; Theodore W. 1 Railroad Co. plated making, and spent most of the Noyes, VVashington Star; John P. | Carl E. .\ckerman, chairman of the time allotted them in praising the enter¬ I Ryan, San Francisco Post; Richard committee that conducted the negotia¬ prise of the Eastern Division for having Smith. Indianapolis News; William E. j tions with the Pennsylvania Co., after so successfully worked out this plan for Scripps, Detroit News; Hal H. Smith, making the announcement, showed a a building in New A’ork, and the Penn¬ Baltimore .American; Harry .A. Thomp¬ number of lantern slide pictures of the sylvania Railroad Co. f.r its business son, the Country Gentleman; Samuel C. new building. Later the euests were in¬ acumen in putting up such a structure. Wells, Philadelphia-Press. Dr. Freder¬ vited to inspect several views of the The largest delegation to the confer¬ ick F'ranz Friedmann, of Germany, the building prepared by the architects—Mc- ence, outside of New York City, came tuberculosis specialist, was also a guest. from Baltimore and included Robert E. E. A. Fowler, chief of the New York Kim. Meade & White—exhibited in an Sun’s Washington bureau, was elected adjoining room. Lee, representing Mayor Breston, of a member of the club at its last meet¬ THE OREAT SURPRISE. that city; E. J. Shay, president of the Advertising Club of Baltimore; Henry ing. To say that the members of the di¬ Probably never before in the history vision were surprised is nutting it very Morton, chairman of the Ways and Means Committee; Francis Lawlor, Jr., of the House press gallery has there mildlv—they were astonished at the an¬ ever been such a demand for seats as nouncement and delighted with the former president of the .A.' C. of B.; Frank Ellis, Frank D. Webb. William on the occas on of the visit of President plans. None of them had even dreamed Wilson on Tuesday, when he read his that the advertising men of the city Woodward Cloud, J. Sigmund and Al¬ fred 1. Hart. tariff message to the tw'o Houses of would, for years to come, have such a Congress in joint session. Every cor¬ business home erected for their use in respondent who has membership in the New York. They all agreed that the The Columbia (S. C.) Record has press galleries of Congress was present, committee representing the division in been elected to membership in the Amer¬ and in addition to these it seemed that the negotiations, consisting of Messrs. ican Newspaper Publishers’ Association. every paper in the United States had a Carl E. .Ackerman. Apkil 19, 1913. THE EDITOR AND PUBLISHER.

CHICAGO HAPPENINGS. PACIFIC COAST NEWS. {Special by lyire.) A. M. Lawrence File* $250,000 Libel Sa.v I'RANCisco, .April l»i.—Robert Suit Against Inter-Ocean Company, Sterling A’ard, well-known publisher of Glen Ridge, N. J., was among yester¬ H. H. KohUaat, Owner, and Others day’s arrival at the St. P'rancis. —Press Club “Scoop”—Newspaper Announcement was recently made of Stands Held Legal—Ice Men Plan National Advertising Campaign. {Special Correspondence.} Chicaoo, April 16.—Suit for $250,006 for libel was tiled in the Circuit Court Saturday by A. M. Lawrence, publisher of the Chicago Examiner, against the Inter-Ocean Newspaper Co.; H. H. Kohlsaat, owner and publisher of the eon at Techau Tavern. Mr. Blake is a Inter-Ocean; W. E. Moore, managing noted salesman and business getter. He editor; Cyrus H. McCormick, Charles said in part: R. Crane, Julius Rosenwald and James “The advertising association is fol¬ .\. Patten. According to the allegations lowing Eastern leaders in this field in set forth in the declaration, the suit is getting together and exchanging suc¬ based on an editorial published in the cessful plans for merchandise. Inter-Ocean on April 2, 1913, under the heading, “How Long Will Chicago En¬ “.A salesman who reports to his em¬ dure Blackmailing Journalism?’’ ployer that he is unable to get business The prelude to the first part of the owing to dull times, should be tempor¬ Press Club “Scoop” at the .\uditorium, arily laid off and another man put on in matinee and evening of April 26, will be his place, for San Francisco is by no acted by Opie Read and Col. William means dead. No man should be a ‘has i>.ghtfoot Visscher, revealing the senti¬ l>een’ liefore he is seventy years of age.” ment of newspaper days gone by. The Fred E. Reed, of the Oakland, and of prelude will introduce “A Press Club the Chamber of Commerce talked on Stag,” by Clement Yore, during w hich the “Community Advertising.” audience will participate in the pleas¬ The following changes have recently ures of one of the evening entertain¬ been made in the directorate of the ments for which the Press Club is noted. Echo Publishing Co., Bakersfield, Cal., An olio of specialties will introduce owing to the death of Senator Smith, eight Chicago cartoonists working simul¬ who owned the controlling interest: A. taneously. A satire on the presidential W. Mason, president; Maria J. Smith, inauguration will follow. vice-president; L. E. Chenoweth, secre¬ CORNER NEWSST.ANDS LEGAL. tary-treasurer and business manager. Newspaper stands on street comers Mr. Mason, who is a son-in-law of the are legal, according to an opinion sent late Senator Smith, and was formerly to Chief of Police McWeeny by the cor¬ engaged in mercantile business in Kern poration counsel’s office. The chief had county, is the advertising manager. Mr. asked for an opinion because a lawyer Chenoweth has been business manager had written to him stating that he be¬ of the paper for several years. lieved the ordinance permitting the R. J. Miller, until recently a reporter stands was unlawful because it was dis¬ on the Los Angeles Express, has re¬ criminatory in favor of daily papers cently joined the staff of the Bakers¬ published in Chicago. field Californian, Bakersfield, Cal. .A national advertising campaign cost¬ Harry G. Stuart, until recently part ing $100,000 was decided upon by the owner _of the Bakersfield (Cal.) Echo, United Ice Manufacturers’ .Association, is investigating several newspaper prop¬ which met here last week. Fourteen as¬ erties in California with a view of pur¬ sociations were represented at the meet¬ chasing. Mr. Stuart has had many ing, and their representatives decided years’ experience in all branches of news¬ upon a combined plan of advertising in paper work. order to reduce the individual cost and NEW OFFICE BUILDING FOR ADVERTISING MEN. prevent much of the waste now ap¬ TO BE ERECTED IN NEW YORK BY THE PENNSYLVANIA RAILROAD COMPANY, parent. The housewives of the country Newark News Editorial Staff Feast. will be urged to use more ice, and the Interesting addresses on newspaper CITY NEWS MEN DINE PIERSON. Marie Rappold Becomes Journalist. purpose of the advertisements will be to topics were given at the second “get- point out the economy in the long run Marie Rappold, the opera singer, who together” dinner tendered the editorial of an unstinted refrigerator supply. Retiring President Gets Set of Ap¬ is at present in Europe, has for the past staff of the Newark (N. J.) Evening three months edited the .fashion page NEW EDITORIAL ASSOCIATION. preciative Resolutions. News by Publisher Wallace M. Scudder Plans for the organization of the of the Deutsches Journal, New York. last Saturday night. Edward W. Scud¬ National Agricultural Editorial Associa¬ Frank H. Pierson, city editor of the Her weekly articles, designs and draw¬ der, editor of the paper, acted as toast¬ tion were discussed at a meeting of New York Herald, who recently re¬ ings are attracting popular attention. master and introduced the speakers, who editors of rural and agricultural news¬ tired from the presidency of the New Mme. Rappold is devoting all her included Mr. Scudder, James P. Logan, papers and magazines here last week, A’ork City News Association, a position spare time during her stay abroad to associate editor; John W. Maynard, presided over by Col. F. P. Holland, he had held for twelve years, was ten¬ the study of new creations and new managing editor; Eugene Farrell, assist¬ of Dallas, Tex. A committee was chosen dered a luncheon at Haan’s on Friday ideas, which she will introduce for the ant general manager, and City Editor to formulate a constitution and by-laws last week by his associates in the man¬ benefit of her Journal readers. Peter J. O’Toole. _ and to issue a call for the permanent agement of the bureau. .At the luncheon organization of the association. Mr. Pierson was presented with a gold The wife of Will H. Dilg, president fountain pen suitably inscribed, and an of the Will H. Dilg Advertising Co., engrossed copy of resolutions expres¬ has withdrawn her suit for divorce and sing appreciation of his “tireless, con¬ has retracted the charges of cruelty scientious and unremitting efforts” and made in her bill. conveying regret at losing him as pres¬ When B. J. Bussiere, president of the ident of the association. Classified Advertising Co., failed to ap¬ The resolutions were signed by Ar¬ pear in the Speeders’ Court to answer thur Greaves, Times; J. Wm. Emmert, to a charge of driving his automobile at German Herald; Harris M. Crist, an unlawful rate of speed, his bond of Brooklvn Eagle; J. K. Ohl, Herald; $400 was declared forfeited. Jackson S. Elliott, Associated Press; The Chicago Press League gave a Justin McGrath. American, and .Arthur beefsteak breakfast last week in the T. Clarke, World. attic loft of the Saratoga Hotel. Mrs. .Arthur Greaves, of the Times, has Mary Moncure Parker responded to the been elected president to succeed Mr. opening “Toasts and Roasts on the Pierson, and the vacancy on the execu¬ Gridiron.” Mrs. D. Harry Hammer tive committee has l>een filled by the trave a toast to “Women,” and Mrs. L. election of J. K. Ohl, of the Herald, to Brackett Bishop on “The Simple Life.” that position. Mrs. Frederick K. Bowes, president of the league, presided. Mrs. Paul Bart¬ lett sang a group of French and English We Don’t Believe It. songs. Speaking of Cardinal Newman, the Hon. Stephen Coleridge says in his volume of “Memories” recently published: The Ideal Press Co., of Chicago, has “He came on one of his periodical visits incorporated with a capital of $2,- when my boy Johnnie was about three years old, and about the middle of breakfast, ac¬ wO, to manufacture printing presses and cording to custom, he was brought down, supplies. and sat as usual on my wife’s knee.” CLUB ROOM FOR AD MEN IN . NEW AD BUILDING. THE EDITOR AND PUBLISHER. AMERICA’S LEADING CARTOONISTS. Charles H. Sykes, Of the Philadelphia Public Ledger.

Among the cartoonists in the Quaker the fall of 1911, when he decided t City, Charles H. Sykes, of the Public turn to the field of his first news] Ledger, holds a prominent place. Born work. at Athens, Alabama, in 1882. Mr. Sykes Mr. Sykes arrived in Philadelph received his early art training in the 1911 when that city was in the tl Drexel Institute in Philadelphia. of a vigorous political campaign, z .\fter some “free lance” illustrating reform wave was sweeping the I on magazines and other publications. He accepted an offer from the Le

'THE BURNT CHILD! From the PhiladclChia Public Ledger

CONNECTICUT NEWS NOTES. Pittsburgh Press Patient Not Cured. That a mcAement is on foot for the Dr. David S. McCann, the first .\iner- establishment of a one cent morning ican subject of Dr. Friedmann, who was newspaper in Bridgeport seems assured, sent to Berlin by the Pittsburgh Press, several of the reportorial and editorial O. S. Hershman, owner, to take the men on the other publications having Friedmann “cure,” writes from the for¬ been recently approached concerning the mer city that after eleven weeks’ treat¬ acceptance of places on the new publi¬ ment with the turtle vaccine he despairs cation. The Telegram is the only pub¬ of recovery. Dr. McCann was described lication in the morning field at present, by Pittsburgh specialists as “a typical and much opposition has been shown pulmonary consumptive.’ Mr. Hersh¬ over its advance in price to two cents. man, in a statement to the press, says Local men are said to be behind the that the test, though incomplete, dem¬ proposition. onstrates that hopes of consumptives for a quick cure by the Friedmann Frank Devine, who recently resigned treatment at its present stage are as assistant city editor of the Bridge- groundless and that there is as yet no Dort Telegram, is on the staff of the conclusive evidence that the treatment Farmer. is “worth a penny to any pulmonary V’incent Sexton has resigned as gen¬ consumptive who is seeking an abso¬ eral assignment man on the staff of the lute and positive cure.” Br dgeport Post, to take a position with the Farmer, covering the city hall Moose Jaw Reporters Allege Slander. beat. .Arthur F. Williams, formerly city ed¬ Two reporters on tlie Moose Jaw itor of the Bridgeport Telegram and Morning News, Saskatchewan, Canada, have begun an action for slander against now news editor of the Philadelphia C. E. Brown, the public commissioner, Record, has moved his family to that who recently came to that city from 1 city. Medicine Hat. alleging damages to the I Bennett Tousley, former New Haven and his cartoons in that paper played amount of $10,000. The action is based Mr. Sykes entered the newspaper field I newspaper man. is now connected with on the allegation that the plaintiffs a prominent part in bringing about the through the medium of the Philadelphia j the staff of the New York Sun. wrongfully took money belonging to the North American in 1906, later in the victory of the reform forces. ! Edward Morrison, managing editor National Lead Co. in connection with .Although his success in the North has same year going to the Williamsport I of the Bridgeport Standard, has been the erection of a linseed oil mill. (P» ) News. placed him in the front rank of his j secured as one of the speakers at the The Nashville (Tenn.) Banner was chosen field, it has not affected his loyal¬ banquet of the Republicans of that city London Times to Sell for Twopence. the next scene of Mr. Sykes’ endeavor, ty to the Southland, and he admits that this month. the nomadic fever peculiar to news¬ his preferetKe runs to portrayals of The London Times announces that on I James L. Cosgrove, for many years and after May 5 its price to the general paper work, having gotten into his Southern types and customs. ' on the police and higher court beat for veins. He remained with the paper until public will be twopence instead of three¬ I the Bridgeport Telegram, has been as¬ pence, as it has been since 1861. Evening Mail Re-elects Officers. signed to the position of assistant city An Unparalleled Record for 1912 The annual meeting of the stockhold¬ I editor and “special write-up” man. C. ers of the New York Mail and Express There is only THE BOSTON HERALD I R. Gollomb, for some time past con¬ Co., publishers of the Evening Mail, nected with New York newspaper work, ONE SURE WAV Gained 1,600,000 Agate Lbe* Over 1911 was held in the office of the president I takes his place on the Telegram. to cover An increnee e( nwre tkaa SO per cent. of the company, April 14. Henry L. I A. L. Miller, of Buffalo, N. Y., has Chester and Delaware County The Herald and Traveler Herald pos¬ Stoddard, T. E. Niles, J, C. Cook and I joined the advertising department of sess the conhdence and respect of their Wm. H. Stephens were re-elected direc¬ with its 117,000 people, by newspaper ad¬ readers. They are its greatest asset and I the Bridgeport Standard. vertising, and that is to use the this great record shows that they believe tors. Paul Block was elected a direc¬ in Herald advertisers aad Herald adver¬ tor to fill a vacancy in the board. The tisers believe in the Herald. reports of the officers indicated that the Efficiency Society Meets Tuesday. CHESTER TIMES and the Caidhincd drcnlatian eaceads 200,000 Copies company is in a very flourishing condi¬ The Efficiency Society will hold its MORNING REPUBLICAN aack waak day—Snnday axcaads 100,000 tion and the paper is making tremen¬ April meeting at the Aldine Club on dous strides in both circulation and ad¬ These two papers cover the morning and Circulation booklet sent upon request Tuesday evening next. “Retail Distri¬ evening fields more completely than all Address “Desk F,” New York Office. vertising:. Mr. Stoddard, president; Mr. bution Efficiency” will be the subject of the other papers combined. Nothinr better in Neve England for Write for rates. profitable pnbHeity. Niles, vice-president; Mr. Cook, treas¬ discussion by F. H. Ralston, general urer, and Mr. Stephens, secretary, were sales manager of the Bptterick Publish¬ Chester, Pa. THE S. C. BECKWITH SPECIAL AGENCY all re-elected at the annual meeting of Salt Faraisa KiprtftsKrw ing Lo.; R. B. Wattey, auditor of the the Board of Directors held after the F. R. NORTHRUP. MS Fifth Ave., New NEW TOkK CHICAGO ST. LOUIS L’nited Cigar Co., and Paul Bunn, gen¬ York Representative, stockholders’ meeting. eral manager of the Home Pattern Co. April 19, 1913. THE EDITOR AND PUBLISHER.

CONDEMNS COLORED NEWS.

Prof. Bleyer Compares It with the Adulterated Food Evil. “The newspapers, in reporting the events of the day, constitute practically the only source of information for the average voter concerning the various EVENING SUN LEADS social, economic, and political questions upon which he must vote. The rapidly increasing tendency of citizens to vote, regardless of party affiliations and the extension of methods of direct law¬ making by means of the initiative and referendum, demand that citizens have IN GAINS accurate information on men and meas¬ ures. .Any influence that affects the ac¬ curacy of the facts concerning current events thereby tends to affect the basis underlying the opinions and the decis¬ ions of the voters. Upon the accuracy of the newspapers in matters of news, therefore, depends to a great extent the The New York Evening Sun gained more character of our Government. The sup¬ pression or distortion of news by news¬ papers thus becomes a question of pub¬ lic policy." lines of advertising during the Month of Prof. Willard C. Bleyer, head of the course in journalism at the University of Wisconsin, recently set forth these ideas in an address on “The Function March, 1913, than any other New York of the Newspaper,” before the students of Beloit College: “Like common carriers, such as rail¬ roads,” said he, “the newspapers have a evening newspaper. public function as well as the private need of making money, and that public function is to furnish the news com¬ modity in which they deal in complete and accurate form. “News adulterated and colored is as harmful to the opinions of newspaper Following records compiled by the Evening Post: readers as impure and poisonous food is to their physical constitution. Before pure food legislation prohibited the adulterating, coloring and misbranding of food, the buyer was at the mercy of the unscrupulous manufacturers, just as the newspaper reader is now at the EVENING SUN 68749 Gain mercy of the few unscrupulous news¬ paper makers. Although public senti¬ ment has demanded laws to prevent im¬ pure food, it has not yet insisted that its food for thought on political and EVENING JOURNAL 57594 Gain economic questions be furnished uncol¬ ored by the newspapers. “A generation ago Government regu¬ lation of railroad rates, foodstuffs and EVENING WORLD 46545 Gain competition in business was regarded as unjustifiable interference with personal liberty. To-day any Government inter¬ ference with newspapers is considered as an attack on the freedom of the EVENING POST 25353 Gain press. “Newspaper faking often appeals to the young reporter as clever and com¬ mendable, particularly when he hears EVENING TELEGRAM 14733 Gain old newspaper men tell stories of suc¬ cessful ‘fakes.’ But every fake, whether it deceives many or few, lowers news¬ papers generally in the estimation of all who know that it is false. Thus the EVENING MAIL 4725 Loss value of the press as a source of reli¬ able information is seriously impaVed. From whatever point of view faking is regarded, it is indefensible. It hurts EVEJ4ING GLOBE 34167 Loss the guilty writer; it hurts the victim ot the lake; it hurts the newspaper that publishes it; it hurts journalism gener¬ ally.” Multitype Members Reorganize. The Evening Sun now has a larger circulation than at any time in At a recent meeting in Spokane. Wash., 180 members of the Multitype Machine Co. voted unani nously to re¬ its history—its net paid circulation greatly exceeding one organize under new articles of incor¬ poration. With the exception of those hundred thousand copies. shares which stand in the name of J. J. Hummell, organizer and former president of the company, the stock¬ holders of the old company will receive a share of stock with a par value of $1 in the new company in the place of each share of stock in their possession. The canital stock of the new corpora¬ tion is to be $1,000,000. The first trus¬ tees were elected as follows: A. S. Ger- CHAS. P. KNILL 1. A. KLEIN uiain, H. Temby, S. A. Bishop. T. Sheppard and Alfred Long. The Gov¬ Western Representative Eastern Representative ernment has been investigating the mail matter and methods of this company, 910 Steger Building, Chicago Metropolitan Building, New York and the present step has been taken to protect its interests. The Joplin (Mo.) News-Herald is planning a new home. ' 6 THE EDITOR AND PUBLISHER. April 19, 1913.

“I am afraid that the system will KICKING ABOUT MAILS. never work,” said Mr. MacKinon. ".^mple time has elapsed now to allow Periodical Publisher! Complain of the improvements we had hoped for at Poor Service Under the Blue Tag first, but thus far these have not become Sjttem—Seventeen Days Required apparent. After all, we would not mind Why you should know to Land Magazines in Texas—How the delay so much were it not that sub¬ scribers believe that we are to blame. the Present Scheme Works Out and 1 know of many cases in which a woman what we make.—Your the Difficulties Encountered. thought it our fault that she had not That the publishers of magazines and received her magazine when her neigh¬ plant may, today, be using hand periodicals are anything but satisfied bor had been in possession of her copy with the method employed by the post for several days. The natural con¬ office in handling second-class mail clusion is that our mailing department labor or machine work that has known as the “blue-tag” plan, was sends out the magazine piecemeal, when shown when The EIditor .\ni) Pub¬ in reality the entire edition is mailed to become wasteful—because there is lisher endeavored to ascertain the value reach subscribers on the 1.5th of the of assertions made that generally the month. a machine that will do the same mail delivery of publications had greatly INaiXVEXlENCE TO PUBLIC. deteriorated recently. It was also dem¬ “So chronic and acute has this state onstrated that the circulation managers of affairs become that only a return to thing better or quicker—maybe of the New York dailies had no com- ^ the old system can bring us relief. The plaint to make, general satisfaction with transshipping of the mail at various better and quicker. the service being expressed. While points not alone causes delay but in¬ there had been some delay, owing to creases many times the possibility of There is but one way to insure the floods in many parts of the country, mistakes being made. For this very the delivery of newspapers everywhere , reason the blue-tag system will never be against this—keep yourself constantly was said to be normal. satisfactory. AN UNSATISF.VCTORY SYSTEM. i “I take the liberty to suggest here posted on what we (and others) are Managers of the magazines, however, 1 that the subscribers of a publication had a different story to tell. The trans¬ have rights in the premises. Publishers making. shipping of their products from mail still pay the old rates of transportation, cars to freight trains, and another shift and from that point of view lose nothing The National Exposition will be the to the mail cars in the Middle West, by the change, and since all publishers was said by them to result in a most suffer the same handicap, this can hardly best opportunity in years to catch up on annov-ing and expensive loss of time. be regarded as a factor of comiietition. When the change was made, the maga¬ It is the public that is inconvenienced, this information—and the Wesel Exhibit zines set about to make the best of it, ; and I take it for granted that the prin¬ though many of them had to go to press ' ciple underlying the second-class privi¬ one of the most interesting there. Come. earlier in order to reach dealers and lege can reasonably be construed into subscribers on the release date. With meaning that the service is to be prompt. the system working smoothly this, it ap- ] “Contrary to the general l>clief, the pears, might lead to a satisfactory serv- , blue-tag system was not instituted by ke, but. as the circulation managers in- ! the passage of a bill by Congress. It sist. the scheme is full of defects, re- : is simply a plan adopted by Postmaster- suiting often in the misrouting of ship- | General Hitchcock, and .Mr. Burleson ments. i could easily right matters by dropping F. Wesel Manufacturing Co. The views of B. MacKinon, circula- ' it. The publishers brought the matter Printers’ and Platemakers’ Equipment tion manager of the Pictorial Review, I to the attention of Congress some time and D. C. Dean, traffic manager of the ago, merely because there was no other Main Sales Office, 10 Spruce Street, New York City American News Co., express the gen- , hope of relief. Mr. Hitchcock had re¬ eral feeling of those affected. I fused to re.scind his order, and appeal Chicago, 431 So. Dearlnirn Street Factory : Brooklyn, N. Y. Expressing the opinion that the ex- ; to a power higher than he seemed the perience of his firm was t>'pical among [ onlv wav out.” publishers of periodicals, ^^r. MacKinon ! CARRIERS NOT CULPABLE. Xorthwest, and vice versa. Annoyance > DEATH OF ELI D. ZARING. said that the “blue-tag” system was un- ; and much e.xtra labor is the result. i .\skcd whether or not his company (Special Correspondence.) satisfactory, and never had been any- ! “But the system in itself is productive i I.NiiiA.NAi>oLis, Ind., April 16.—Eli D. thing else. | had any complaint in the premises, Mr. of much delay. Shipments out of New i Dean, of the .American News Co., said Zaring, formerly managing editor of the MR. MACKINON’s test. 1 York are taken as far as Buffalo and | that to criticise any carrier for condi¬ Sun. and for many years foreign editor “Some time ago, answering the pres- i Pittsburgh on mail cars, at which points j of the United Press, died here to-day of tions as at present existing would not they are reshipped in carload lots by | sure of many complaints, we made a j be fair. appendicitis after an illness of four freight to St. Louis and Kansas City or j test of the delivery of our magazine,” I “I have just returned from a trip davs. explained Mr. MacKinon. “We requested | to Chicago and St. Paul. At these lat- | through the districts affected by the Mr. Zaring was regarded as one of several thousands of our subscribers to ter points the matter is again trans- I Ohio flood.’’ he said, “and am not sur¬ the best-iKJsted authorities on baseball, let us know the date on which our shipped to the regular mail cars, by prised that trafhc over the railroad lines which it is carried to its destination. and in his earlier days won an enviable magazine reached them. The result leading through them should be badly- reputation as a writer on that subject. was astonishing.” “Not alone is time lost in making the crippled. For miles the ttackagq has He was thirty-nine '-ears old, a Thirty- Mr. MacKinon then submitted a chart change at Buffalo and Pittsburgh, and been lifted off the bed and piled up again at Chicago or St. Paul over the second Degree Mason and a Shriner. that had been made on the information alongside, looking in many places like He is survived by his eighty-four-year- obtained. This showed that magazines northern route, and St. Louis and Kan¬ a fence rather than a railroad track. sas City over the southern, but often de¬ old father, the Rev. William Zaring, to mailed on the 4th of the month reached So complete has been the demolition whom he was devoted. readers in California on the 13th, 14th, lay results at the first two points be¬ that the railroads do not even attempt cause a carload not m!ay not be within 15th, 16th, 18th and “21st; subscribers in | to use the material again. The line I Oregon were served on the 13th, 14th, | reach. .After that the slower schedule The Human Centipede. traveled on 'has laid down a new road of the freight trains becomes the cause 15th, 16th and 17th, and Texas was ; altogether. Mrs. Seymour Misner and Miss Sally reached on the ^h, 10th, 11th, 1.3th, 14th j of waste of time. | Csbier have invited eighteen friends of Miu “Ohio and Indiana, however, are not “We have to contend with the same j Hulda Larimore to attend the vaudeville this and 15rii, while even in Iowa deliveries | the only parts where such conditions afternoon. Miss Larimore is a much feeted were not made until the 10th, 11th, 13th, j ' conditions in reaching the Southern ! April hride.—Fort H’ayne Journal Gatetie. exist. \Ve have found it extremely dif¬ j States, and there matters are even worse i 15th,^6th, 17th and 18th of the month, ficult to get decent service into Texas the shortest period of transit being, i because of the slower freight service. I ' for like reasons, and but a few weeks j believe that an average charge of $20 i A Modern City oddly enough, five days to lexas, and ; ago the Mohawk V’alley even suffered Almost in the center of one-tnird of the no less than seventeen to parts of Cali- ' per ton for merchandise ought to get i population of the United States, Paterson, severely. That traffic of a nature as I publishers a service superior to that New Jersey, holds a strategic position that fornia, w'hile the average time was j the wise advertiser cannot fail to appreci¬ constituted by the matter we handle i given. It must be remembered that they - eleven days, as against six days to the I should be badly demoralized goes with¬ ate. pay this for all their shipments, whether Paterson is the third city of New Jersey farthest point on the continent under | out saying, therefore. and twenty-fourth in the United States in the old arrangement. ! they are carried ten miles or a thousana. | “When Postmaster-General Hitchcock It seems to me that improvement is very | manufactures. decided upon the ‘blue-tag’ scheme, as it An advertiser likes to appeal to an intelli¬ much needed.” gent audience because he knows that they THE DAYTON NEWS is called, publishers were asked to get can best appreciate and are most likely to Is read in more Dayton homes than all out their publications four days earlier Fined $500 for Obscene Newspaper, i respond to his selling arguments. other Dayton papers combined. in order to meet the delay that would be John P. Looney, publisher of the j A Modern Newspaper THE SPRINGFIELD NEWS j occasioned by the new system. Whai ; The Paterson Press is Paterson’s most this meant was not generally under- i Rock Island (Ill.) News, pleaded guilty I modern and up-to-date newspaper. Is read in 75 per cent of Sprin^eld | in the Federal Court at Springfield j It reaches 90% of the thinking men and homes and has a larger bona fide circu¬ stood. however, the publishers did : women of Paterson every evening. The lation than any other Springfield paper. their best to meet the situation, without : Saturday to an indictment charging him purchasini; power of its circulation far ex¬ To hare your ads read by the greatest apparent results. with sending obscene publications ceeds that of any other evening paper in number of people use the News L^gue— through the mails. He was fined $500, the city. it’s the only way, but it’s a good way, be¬ SYSTEM TOO COMPLICATED. It refuses all objectionable advertising, cause you pay only a fair rate and get which he paid. In Saturday’s issue of medical and otherwise, maintains its rates, good serrice. “The blue-tag plan is so complicated j his paper Mr. Looney announced that and is considered by prominent men in all Combined circulation for February 44.480. i that none but men thoroughly familiar i he would retire as publisher and start walks of life to be the best and most influ¬ Combination Rate, 6 cents a line flaL with the intricacies of handling treight for New Mexico in an effort to recu¬ ential laper in Paterson, and that kind of could hope to get results. .So far the perate from the effects of a beating he | a newspaper always brings results. News League of Ohio ^ postal employes have not reached that i received a year ago at the hands of | PRESS-CHRONICLE CO.. Publishers Paterson, N. J. DESK N. DAYTON. OHIO j stage and, as a consequence, many of Mayor H. M. Schriver. Looney pub-i New York—LaCoste & Maxwell, Monolith ! our shipments go to wrong destinations. lished an offensive article concerning | Paterson Press—Sunday Chronicle Bids. It is nothing unusual to have packages Schriver, and the mayor met him in' W. B. BRYANT, General Minster Chicago—John Glass. Peoples Gas Bldg. j PAYNE & YOUNG. Foreign Reprsseatativet I labeled ‘Colorado’ go to the extreme the police station and thrashed him. April 19, 1913. THE EDITOR AND PUBLISHER.

He GOSS High Speed Sextuple Press No. 160

The Fastest Newspaper Press Ever Produced Patented

Prints 4, 6, 8, 10, 12, 14, 16, 18, 20, 22, 24, 28, 32, 36, 40, 44, 48 pages. Built in all sizes up to double Octuple. Paper rolls at one end, presses in center, folders at other end- The GOSS tcossiy -.- Tandem Patented Special Highspeed Sextuple hress No. 161 Low Construction Rolls of paper can be placed at end of press, between presses, above presses, or from sub-basement. of Prints 4, 6, 8, 10, 12,14,16, 18, 20, 22, 24, 28, 32, 36, 40, 44, 48 pages. all. ible Built in all sizes and styles up to double Octuple, to fit the requirements of floor space and low ceilings. ect. ■ty- All presses constructed so that additional decks or sections can be added at any future time. ler. We manufacture Newspaper, Magazine, Color and Half-Tone Presses, and all kinds of special rotary ar- to presses, for black and extra color work. All High-Speed Straightline Presses have our latest inventions, such as: PATENTED RAPID SAFETY PLATE CLAMPS—One-quarter turn of special wrench locks the »lly list entire plate. n tbit PATENTED ROTARY FOLDING GUIDE—the greatest invention of the age. PATENTED INKING FOUNTAINS—(Piano key action) setting all columns from outside of press. PATENTED ROLLER SOCKETS—^with safety lock and quick throw-off. PATENTED PAPER ROLL CHUCKS—with automatic roll tighteners. PATENTED CUTTING AND COLLECTING CYLINDERS—Prevents shavings or ribbons on collected products. Ask your pressman if he has any of the above improvements on his presses of other makers. AND MANY OTHER IMPROVEMENTS TOO NUMEROUS TO MENTION. ALL LOWER DELIVERIES ARE TWENTY INCHES ABOVE FLOOR. WE TAKE THE LEAD—OTHERS FOLLOW. It will be to your interest to see us before purchasing. THE GOSS PRINTING PRESS CO. New York Office: 16th St. and Ashland Ave. 1 Madison Ave., Metropolitan Bldg. CHICAGO, ILL. 8 THE EDITOR AND PUBLISHER, April 19, 1913.

With its purchasing power having long SEATTLE TIMES A PHOENIX. V^ANTS REPORTERS LICENSED. since eliminated the element of chance or experiment, the South is considered one of The the most attractive advertising fields of America, and in recognition of this fact Its Fire-Gutted Building to Be Re¬ Lieutenant Governor of Illinois Drafts the advertisers of every section of the coun¬ stored and • New Building Erected. Bill for State Examiners. Philadelphia try are turning to that great territory cov¬ ered So thoroughly, convincingly and profit¬ The Seattle Times, whose plant wa» Lieutenant-Governor O’Hara, of Illi¬ German Daily Gazette ably by damaged to the extent of $150,000 on nois, has presented a bill to the legis¬ The Louisville Courier-Journal February 13, is rapidly restoring the lature of that State that proposes a fire-gutted building. Within fifteen State board of journalists who will act carries more and days alter the fire sufficient repair work as an examining board for newspaper The Louisville Times had been done to allow the presses to inen apply.ng for licenses to practise Local and General In this community no other newspaper is run off the regular editions, and the their profession, which will be necessary necessary, for the combined use of these color press the Sunday edition. if the bill becomes a law. Advertising two journals, different in character yet The business office, the circulation de¬ The board will consist of three per¬ each supreme in its field, will place the ad¬ than any other vertiser's appeal before practically the en¬ partment and the other first-floor rooms sons, to bold office four years; the two tire buyin- element of Southern Indiana, were likewise put in order. The work members to have $4,500 a year and the Kentucky, Tennessee -and other States in of restoration is now progressing rap¬ chairman $.5,200 a year. German daily the South. • The morning Courier-Journal, Sunday and idly on the third and fourth floori. Every working newspaper man — re¬ published in daily, meets the needs of advertisers who Temporary quarters for typesetting and porter, editor, copy-reader, head writer, seek the most profitable field. For half a matrix making have been established at preparer of news, editorial comment, century it has been entering the homes of this country. the people of consequence and enjoys the the College Club, but it will not be long musical, dramatic or sporting comment confidence of its readers. before the entire plant will be working, or criticism, or any other kind of a wri¬ It is clean, reliable and influential; its in the old quarters, substantially as it er—will have to obtain a State license HOWARD C. STORY circulation the most desirable in quantity was before the fire. by examination. He first will have to and quality; its management honest and Publishers’ Representative straightforward; its rates reasonable and The restoration of the destroyed show an apprenticeship of four years on one price to all. building was needful because the paper a reputable newspaper and show proof New York: Appealing to all classes, the Louisville Times, published in the afternoon, stands held a lease on it that does not expire of a good moral character. 806 Nassau-Beekman Bldg. without a peer in this community, and is until January 1, 1917. Present-day newspaper persons may the highest type of the popular newspaper. In the meantime, the construction of obtain licenses within sixty days with¬ Chicago: Philadelphia: It is the hand-shaking, good fellowship 1100 Boyce Bldg. 924 Arch St. brand that finds favor with the people, for the new building goes steadily on. The out examination. A license would be it tells in terse, attractive form the story foundation will be put in during the revocable or subject to suspens'on for of the world’s affairs, without bias or prej¬ present year, and the superstructure blackmailing, violation of a confidence udice, and tells it first. The two newspapers are now published will follow in 1914. Its estimated cost given to one in his capacity as a news¬ in a new four-story plant, one of the most is $350,000. paper man, for wilful misrepresenta¬ modern and complete in the country, made tion or falsification or criminal libel. necessary by the steady growth of the two THE PITTSBURG great journals. NEW PUBLICATIONS. If a reporter works witnout a license The S. C. Beckwith Special Agency he might be fined from $20 to $100 for Topeka, Kan.—Ernest Tucker, for ten each day’s work, or be jailed up to six Sole Foreign Representatives, years political reporter for the Daily PRESS New York St. Louis Chicago months. Likewise a newspaper employ¬ Capital, will soon begin the publication ing him is subject to punishment. of the \orth Shawnee Chief, a weekly The newspaper, says Mr. O’Hara, H— me Largest publication to be launched in North To¬ would have its workmen given State rec¬ peka. It will be devoted to agricultural Dally and Sunday ognition and would not be imposed on and industrial interests of the county. bv amateurs when employing new men. Ai'DfBON', N. J.—The first issue of a CIRCULAXIOIM new paper, edited by T. A. Price, is IIM PITTSBURG e.vpected to appear this week. LECTURES AT WISCONSIN. \\'(K>i)i.AN’i), Wash. — The Cowlitz Foreign Advertising Representatives County Chronicle is the name of a new Mr. Stockbridge to Address Journal¬ I. A. KLEIN, Metropolitaa Tower, N. Y. paper recently launched by C. R. Col¬ ism Students on Magazine Writing. JOHN GLASS, Peoples Gas Bldg., Chicago lins and H. W. Couger. Frank P. Stockbridge, editor of Pop¬ Ohiowa, Neb.—.\ new publication to ular Mechanics Magazine, has been se¬ be known as the Spot Light will soon cured by Prof. W. G. Bleyer, head of be issued by E. Duncan, of Lincoln. the journalism course at the University Evertox, Ark. — The Spokesman, a of Wisconsin, for a series of four lec¬ THE DETROIT NEWS weekly newspaper published by J. B. (Evening) Minor, made its initial appearance last tures on “How to Write for the Maga¬ week. zines,” on Thursdays. The course Over 140,000 is open to students in journalism SxvDER, Tex.—The Free Press, John P. Raze, editor and proprietor, was re¬ and others interested in writing for the THE DETROIT cently launched in this town. magazines. The subjects are: “The Op¬ portunities in Magazine Work,” “What Racix’e, Wis.—A new daily newspa¬ NEWS TRIBUNE per is to be launched within the next the Magazines Want,” “How to Get Ma¬ month by F. H. Schulz and Leslie M. terial and How to Write an Article,” (Morning) (Sunday) Fowler. Tbe-company is to be capitalized and “How to Get an Article into Print.” Over 23,000_(^er 100,000 at $.50,000, most of which has been sub¬ Mr. Stockbridge was engaged for scribed. '1 he paper will be independ¬ many years in active newspaper work All Net Paid Circulation ent in politics. on the Buffalo Express, the New York Max'awa, Wis. — The News will Globe, the New York Herald and the NEW YORK OFFICE: CHICAGO OFFICE: shortly be established by M. C. Flana¬ Cincinnati Enquirer. Roy Howard, Metropolitan Tower Peoples Gas Bids. gan, of .\ntigo, who has bought the out¬ general manager of the United Press I. A. KLEIH, Manager JOHN GLASS, Manager fit of the Waupaca Record for the new .Association, is to address the school enterprise. early in May. Georgetown', Ky.—B. O. Gaines, who for twenty years was proprietor and Cartoon* for Catholic Tribune. Every Live editor of the News, is planning to The Catholic Tribune, Dubuque, la., Buyer launch a new paper. has inaugurated a series of cartoons of advertising who de¬ Muscopa, W s. — William Victora is drawn especially for that paper under mands circulation of editor and publisher of the Progressive, the direction of Nicholas Gomer, its character gets full value a new paper in this section. for his investment with editor-in-chief. Each “illustrated edito¬ every issue of OwATONX'A, Minn.—The Tribune is a rial” emphasizes some important (Catho¬ new daily recently launched by Soper, lic doctrine, truth or discipline. Some The Pittsburgh Post Wilson & Soper. of the subjects dealt with are “What Daily and Sunday. Some People Read at Home and What You buy advertising in a clean paper that Brooklyn Press Club’s New Quarters. Not,” “Balancing a Flood of Paper In¬ reaches people in a prosperous territory and The Brooklyn Press Club, whose fluence,” “Our Series of Would-Be’s” who respond generously to reliable adver¬ rooms were destroyed by fire on .April and “Uncle Sam and the Divonce tisers. EMU, K. SCKOZ^S, Oeneral Manager, 5. has established temporary quarters at Spider.” These cartoons also appear CONE, LORENZEN & WOODMAN, .308 Fulton street, that city. The photo¬ in the Luxemberger Gazette and the Foreign Representatives, graphs and other trophies of the club Catholic West, German weeklies pub¬ NEW YORK. CHICAGO. were rescued from the flames. The lished by the same company. club’s first addition to its collection since the fire was from Sam Bernard, Western Standard Makes Good Start. who closed a week's engagement at the The Calgary (.Alta.) Standard was Majestic last Saturday. He inscribed recently purchased by the Western The New Orleans Item on his photograph: ”To the Brooklyn Standard Co., of that city, which has Press Club. Hope you have gone to U. S. P. O. REPORT changed the name of the paper to the your last fire. .Always the same, Six Montht’ Averagm Circulation. Western Standard. Under the new “Sam Bernard.” Picayune . IB,881 management the periodical has devel¬ Times-Democrat . 28,400 The National Newspaper Premium oped into a clearly printed, well-illus- States . 29,267 Co. has been incorporated at Philadel¬ I trated twelve-page weekly of current Item . 44,752 phia with a capital of $100,000. events and an enthusiastic booster of THE JOHN BUDD COMPANY, Calgary and Alberta Province. The Advertising Representatives The Walla Walla (Wash.) Bulletin new publication makes a highly cred¬ New York Chicago St. Louis will discontinue the Saturday issue. itable start.

d April 19, 1913. THE EDITOR AND PUBLISHER. 9 CONVENTION CALENDAR FIRE ROUTS AMERICAN STAFF, j Early Morning Blaze Puts Newapaper’s i Program of Important Gathering of Advertisers who have always Newspaper Publishers and Repre¬ Presses Out of Business. sentatives of the Country The value of efficient organization and used THE NEW YORK TRIB¬ the loyalty of employes was amply dem¬ at Waldorf-Astoria. i onstrated yesterday morning, when a UNE because of its Quality All roads now lead to the Waldorf-As- , rather vicious blaze crippled for several toria, where will be held, within the ' hours the mechanical plant and mailing Circulation well know that its coming week, the annual meetings of the department of the New York Hearst American Newspaper Publishers’ Asso¬ publications, the American and Journal. Increase in Quantity involves ciation and the Associated Press, their Though two presses were damaged and no sacrifice of Character, and joint dinner, and the convention of the the entire mechanical and mailing staffs Daily Newspaper and allied associations. I of the .American had to quit the building that its readers can be reached From every section of the country pub- ! in a hurry, owing to the smoke of the lishers are hastening to New York to fire, the Friday issue reached the mails through no other paper. participate in this most important annual ; and the street in almost normal time and convention of the national press. The condition. To a large extent this was sessions of the Associated Press begin due to the fact that the staff of the on Monday with the meetings of the American was tendered the use of two Board of Directors and the superintend- j of the VV'orld’s reserve presses. ents of the various divisions. The mem- j Howard Davis, business manager of bers of the board whose terms expire ! the American, in speaking of the matter were mentioned in our preliminary an- j said: nouncement of April 5. The superintend¬ “While the damage done by the fire i? ents of the various divisions who have not very great, the smoke drove the already come to town are: Jackson S. pressmen and the mailers to the street, Elliott, Eastern Division, at New York; causing serious delay. Naturally, the Paul Cowles, Central Division, at Chi¬ water caused most of the trouble we had cago; Arthur W. Copp, Western Divis¬ afterwards. Some 50,000 copies of the ion, San Francisco; Robert T. Small, American had been liberally soaked by Southern Division, at Atlanta. the firemen. We hoipe to re-establish The convention of the Associated normal working conditions during this Press will occupy the whole of Tues¬ afternoon. day and the joint dinner will be held on “I may say here that the high efficiency Thursday night. of our plant prevented the demoraliza¬ As previously reported, the annual tion usually incident to a fire in a news¬ meeting of the American Newspaper paper plant. As soon as the situation Publishers’ Association will be held on was realized we had the plates then on Wednesday, Thursday and Friday. The the presses re-cast, though some eight or meeting of the stockholders takes place ten castings had already been made of on Thursday afternoon for the election them, and I must say that the appearance of officers and other important business. of the American is of its usual excel¬ It is not considered likely that there will lence. By courtesy of the World two be any change in the administration this of its reserve presses were placed at our year. President Elbert H. Baker has disposal, and though our press crews served but one term and his executive were not familiar with the machinery, management of the association’s affairs the American went to press as fast as has proved highly satisfactory all round. the plates could be put on. Little delay The present officers besides Mr. Baker, resulted from the blaze, and as said be¬ are Herbert L. Bridgman, Brooklyn fore, the damage done is small. The Standard Union, vice-president; John .American in the meari'time appreciates Stewart Bryan, Richmond Times-Dis- the good services of the World Publish¬ patch, secretary, and William J. Patti- ing Co., and the fine spirit of its em¬ son. New York Evening Post, treasurer. ployes.” All of these officers, it is expected, will be re-elected. The present Board of Di¬ N. Y. Times Loses Copyright Suit. rectors consists of Hilton U. Brown, The U. S. Circuit Court of Appeals Indianapolis News; F. P. Glass, Mont¬ has sustained the decision of the lower gomery Advertiser; Conde Hamlin, New court in dismissing the complaint in a York Tribune; Hopewell L. Rogers, Chi¬ suit by the New York Times against the cago Daily News; Charles H. Taylor, Sun, to restrain it from publishing Capt. Jr., Boston Globe, and John B. Towns¬ Amundsen’s account of the discovery of end, Philadelphia Press. the South Pole on the ground that the GRE.M ATTENDANCE EXPECTED. Times had obtained exclusive newspaper About three hundred members are ex¬ copyright to the story. The court holds pected at the convention, and no less that a newspaper cannot make use of the than nine hundred will probably attend copyright laws in seeking to prevent •the dinner. The complete list of topics another paper from publishing informa¬ to be discussed at the convention has not tion alleged to be exclusive to the former been made public, but it is understood unless the newspaper claiming to have that, as in previous years, discussion will the copyright has tiled two copies of the be confined to such subjects as print article in question in book form with the paper, labor, free publicity, mutual in¬ registrar of copyrights at Washington surance, the post office legislation and before bringing of the action. the new publicity law. The Daily Newspaper Association be¬ NEW MEMBERS OF A. A. A. gins its session on Tuesday. The joint meeting of the Board of Directors and The following have recently been the executive committee will be held in elected to regular membership in the the assembly room at the Waldorf-As¬ Association of American Advertisers: toria at 12.30 p. m. The convention ToKalon Mfg. Co., New York; Inter¬ proper takes place in the same room at national Harvester Co., Chicago; Pa¬ 2 p. m. On Wednesday at 6.30 p. m. a cific Coast Borax Co., Chicago; Oliver reception will be held in the green room Typewriter Co., Chicago. Associate members elected are: preceeding the annual dinner, which The A. M. Briggs Co., Cleveland: A. D. ' takes place in the dining room at 7 p. m. Campbell, Chicago; The News Co., Hutchin¬ The National Newspapers and the son, Kan.; The People's Home Journal, New York: Associated Billposters & D. P. Co., New United Newspapers, which two organiza¬ York; Verree & Conkling. Inc., Chicago; tions have already tentatively arranged Southwest-American Fort Smith, Ark.; The to consolidate with the Daily Newspaper Tribune. Minneapolis, Minn.; The Globe, New York; Allen & Ward, Chicago; C. D. Bertolet, Association, as recently reported in these Chicago; O’Shaughnessy Adv. Co., Chicago; columns, are co-operating and urging The Kegister-Gaiett^ Rockford, HI.; Swedish- members to participate in this dinner. American Printing Co., Chicago; E. Katz Spt- cial Advertising Agertcjr New York; The Phil¬ The Six Point League of New York adelphia Enquirer Co.; The Post and The Sun, at its last meeting, held April 7, voted Pittsbu^h, Pa.: Oakland Tribune, Oakland, to urge its members to attend the asso¬ Cal.; Stewart-Davis Adv. i^ency, Chicago; ciation’s dinner in a body. This annual Cone. Lorenzen & Woodman, Chicago; Charles H. Fuller Company, Chicago; The Knicker¬ function of the Daily Newspaper Asso¬ bocker Press, Albany, N. Y.: The Herald, ciation will gather together a most im¬ Grand Rapids, Mich.; Thos. Cusack Co., Chi¬ portant group of newspaper representa¬ cago; George Enos Throop, Inc., Chicago; Courier & Enquirer, Buffalo; Pensacola News, tives and publishers. Pensacola, Fla.; The Courier-News, Fargo, N. An additional feature of convention Dak.; Newburgh Daily NewSj Newburgh, N. Y.; week is the National Printing, Publish¬ Evening Post, Charleston, S. C.; Union, San Die^o, Cal.: Paul Block, Inc., New York; ing, Advertising and Allied Trades Ex¬ Daily Gazette Company, Schenectady, N. Y.; position at Grand Central Palace. Times-Union, Albany, N. Y. to THE EDITOR AND PUBLISHER. April 19, 1913.

which the newspaper men are most interested—those nesses. That there has been need for such a struc¬ THE EDITOR AND PUBLISHER ! relating to their own business. ture has been apparent for many years. The gen¬ AND JOURNALIST This year’s convention promises to be the largest eral and special advertising agents, advertisement FOR NEWSPAPER MAKERS. ADVERTISERS in point of attendance and interest held in recent writers land artists, adventising counsellors, and AND ADVERTISING AGENTS years. Among the topics that will be discussed arc others connected directly or indirectly with pub¬ Ejiter^ M second class mail matter in the the labor situation, print paper, postal rates, type licity work have been scattered from one end of New York Post Office setting machines and syndicates. Manhattan to the other. When the new building is By The Editoe and Publishes Co., 18 to 81 Park Row, The A. N. P. A. has for years excluded the re¬ completed a majority of them will be located under New York City. Telephone, 7446 Cortland. Issued every i Saturday. Subscription, $2.00 per year; Canadian, $2.50; | porters of the local newspapers and the trade press one roof, right in the heart of the city, with sub¬ Fareign, $8.00. from its sessions. Whatever news is printed must way connections to all parts of the metropolis and 1)c obtained through interviews with officers or its trunk railroads. The Pennsylvania Railroad members. The reports are therefore often incom¬ Co. is to be congratulated upon its business acumen plete and inaccurate. It is difficult to understand and its enterprise in undertaking the erection of why there should he any objection to the presence such a splendid structure, and the Eastern Division of reporters at the several sessions, and especially of Associated Advertising Clubs of America in se¬ to tlio.se representing the trade papers of the field. curing its support. Chicago and Boston already The latter arc acquainted with the most of the mem¬ have under construction similar buildings, and New bers; they are familiar with the subjects that will York is to lie thus honored. It begins to look as be brought before the association, and are in a though the advertising men were coming into their position to give accurate and appreciative accounts own, doesn’t it? The JouiNALisT, Established 1884. The Editor and Pub¬ of the proceedings. Similar organizations on other lisher, 1901. James Wright Brown, Publisher. Frank Lerov Blanchard, Editor. George P. Leffi.er, Business Man¬ lines of business almost invariably welcome re¬ GERALD PIERCE PROTESTS. ager. porters to their conventions and afford them every Minneapolis Tribune facility for covering the proceedings. Why not the Chicago Dffice: 110 S. Dearborn St., Geo. B. IIisciie. .Mgr. April 1’2, 1913. A. N. P. A.? The Editor and Publisher; Advertising Rates: Display, 15 cents per agate line. 85 You say on page 15 of your issue of March 8 per cenL discount on yearly contracts. Classified, 1 cent per word. NEWSPAPER MAN AS PUBLIC SERVANT. (which I regret has only just come to my attention) We have had two instances during the week of that the policy pursued by the Minneapolis Journal The Editor and Publisher can be found on sale each week at the following newsstands: the efficient service rendered by newspaper men ap- has been a wise one, as shown by its steady growth |)ointed to positions of public trust in the State. in advertising patronage. World Building, Tribune Building, Astor House, Park Row Building, 140 Nassau street. Manning’s opposite the World John .\. Hennessy, executive auditor under the Gov¬ Now, don’t you think that you should have looked Building; 88 Park Row (in front of Dohein Cafe); Times ernor, and formerly managing editor of the New up the facts before making such a statement? Building, Forty-second street and Broadway; Brentano’s Book Store, 26th street and Fifth avenue, and Mack’s, opposite York Press, has added a new chapter to the long story For the first three months of this year the Journal Macy’s, on 84tb street. of graft in connection with the work of restoring has shown a loss over the corresponding months of that portion of the Capitol at .Mliany destroyed in last year of 147,41‘2 lines, while the Minneapolis New York, Saturday, April 19, 1913 the fire of two years ago. George H. Blake, formerly Tribune has shown a gain for the same period, and of the Sun. who was recently aiipointed by Governor that this was not on account of any loudly pro¬ The Editor and Publisher herewith e.xtcnds to Sulzer a special commissioner to investigate prisons, claimed policy of eliminating objectionable foreign all newspaper publishers and others who are in at¬ on Monday opened the eyes of the public to the advertisements is evidenced by the fact that 6’2,179 tendance at the Associated Press and .\inerican brazen conditions of graft and carelessness which lines of this loss was in local display advertising Newspaper Publishers' conventions a cordial invi¬ mark the building of the Great Meadow Prison. and 15,052 lines was in classified advertising. tation to visit this office and make use of its The newspaper man’s special training as reporter, Also you say in the same article: “According to facilities for correspondence. The latch string is on outside assignments, as political writer and legis¬ an editorial published recently, the Journal has for out and if you don’t pull it, it’s your own fault. lative correspondent, and in various executive capaci¬ eight years led all Minneapolis and St. Paul news¬ ties. often proves a highly valuable asset when he is papers in advertising.’’ THE A. N. P. A. CONVENTION. placed in positions that demand the exercise of an The Minneapolis Tribune during the month of The great annual event of the newspaper world— alert mind, a well-trained eye for news, and a broad February, 1913, published 699,153 lines of advertising the convention of the American Newspaper Pub¬ knowledge of human failings. During the floods while the Journal published 691,546 lines. lishers’ Association—which will be held in New that raged in the Miami Valley and the cities of During the month of March, 1913, the Tribune York next week, is • ach year becoming more im¬ Ohio, no men proved themselves better fitted for published 802,6’24 lines of advertising, while the portant to the industry it represents. Not so very the job of immediate and effective action than Gov¬ Journal published 785,225 lines. long ago these gatherings were regarded more as ernor Cox of Ohio and his secretary, George F. In view of these facts, don’t you think a news- an excuse to visit the metropolis for a good time Hurha, both well-known newspaper men. The rec¬ pai)er should purge its own statements of untruthful¬ than for any real benefit that the members expected ords made in Congress and the remarkable results ness before it poses as a righteous publication? to get out of the occasions. obtained by trained journalists in this and other Really the Minneapolis Tribune, by its policy of States have given substantial proof of the newspaper But times have changed since then. The business eliminating objectionable advertising, is the paper man’s fitness for the public job. of publishing newspapers has assumed a greater im¬ that is making the steady, unprejudiced, unheralded, From the very earliest stages of his career the portance, competition is keener, the necessity of conscientious advancement towards the publication of ubiquitous reporter is thrown into contact with men keeping in touch with the latest developments in j clean and truthful advertising. Yours truly. and conditions which demand of him the quickest piinting press, in type setting and other machinery j Gerald Pierce. and surest exercise of judgment and action. As he employed in economic production of newspapers, is rises to executive positions in his chosen field he more apparent, and the desirability of knowing what AN APPRECIATIVE ADVERTISING MANAGER meets with plentiful opportunity for the use of dis¬ others are doing to improve the news and distribu¬ Atlanta, Ga., April 1, 1913. cretion and searching analysis. In no field or pro¬ tion services is more imperative. The Editor and Publisher: fession is there such facility offered for becoming The A. N. P. A. convention, therefore, has be¬ Having been a reader of The Editor and Pub¬ intimately familiar with what is going on in the lisher for a number of years, I feel that I am in come the forum in which the vital questions affect¬ political arena. The experiences of the newspaper a position to know something of its value, espe¬ ing the business end of journalism are discussed by cially to the space buyer. About the best proof of man are more varied in character than can be found the ablest men engaged in it. No one, no matter my appreciation is the fact that my work keeps in any other profession. His acquisition of that how high he has climbed on the ladder of success, me on the road from Coast to Coast ten months sixth sense—the nose for news—makes him an indis- each year, and of all the publications in its line knows so much that he cannot learn something from liensahle aid in scenting out those conditions which that come to our office The Editor and Publisher the experiences of others that he did not know be- j is th« only one I absolutely insist on being mailed cannot he perceived by the ordinary senses. fore, and which will he of value to him in the man¬ to me to my first address each week after being re That the newspaper men now in public service ceived at the office. agement of his own publication. | have been, able to bring to light these new startling I am sure that I am only one of a great number Moreover, the benefits to be derived at these j facts of political corruption in New York State is not in my line who give careful attention to any an¬ gatherings are not confined solely to the formal | nouncements made in its columns either as news or surprising, for it is the duty of a live newspaper man sessions. A prominent Western member recently i advertising by any of the different newspapers. to ferret deep into the heart of his problem or task Let the good work go on to the benefit of its al stated that to him their greatest value lies in the ! and get lOut of it any meat that there may be in it. ready large list of readers and the hundreds that opportunity they afford for meeting and talking I will gradually be added when its value is recog¬ with other publishers. Perhaps this is the reason i nized by them. Will S. Eakin, why the corridors of the Waldorf-.Xstoria during ; EDITORIAL COMMENT. Advertising Manager, Su'ift Specific Co.; Brad field Regulator Co. convention week present such an animated appear- j It is a matter of congratulation all around among ance. Everybody seems to know everybody else. \ the advertising men of New York that they are Old friendships are revived and new ones are j soon to have the finest building in the world The hen that cackles loudest does not always lay formed. The subjects of conversation are those in | wholly devoted to the advertising and allied busi¬ the biggest eggs. April 19, 1913. THE EDITOR AND PUBLISHER. II PERSONALS. E. N. Bloomer has resigned from the ! Alexis J. Colman, for six years with editorial staff of the Kalamazoo the New A'ork Herald, and for nine (Mich.) Gazette and returned to his years previously with the Chicago I Henry Watterson, editor of the Louis¬ home in Bloomington, Ill., where he is Times-Herald and Record-Herald, has i ville Courier-Journal, will be a guest at employed on the Daily Pantagraph. His been elected secretary of the Board of ; leading evening daily of city of 20,000 popula¬ the Confederate re-union in Chattanoo¬ place on the Gazette is filled by G. R. Trade at Elizabeth. N. J. | tion. Modern and complete equipment, includ¬ ga Ma" 27-29. Marse Henry edited the Thompson, formerly of the Grand Rap¬ ing 20-page press and 3 linotypes. Annual vol¬ Rebel in that city in 1863, just previous ids Herald. Karl .A. Bickel, formerly editor of the ' ume of receipts over $55,000, with profit of to enlisting in the Confederate army. Grand Junction (Col.) News, has joined i over $6,000. $20,000 cash necessary. Individ¬ Robe t Cade Wilson, who recently re¬ the local executive staff of the United j uals qualified to handle departments may buy Lafayette Young, editor and publish¬ signed from the Scientific .American to Press. I interests. Proposition G. C. er of the Des Moines Capital, delivered join the business staff of the Philadel¬ an address on Wednesday night before phia Ledger, as announced in these col¬ Harry Hatfield, of the City News .As- i the Men’s League of Chicago on “Non- umns .April 5, has been made circulation Partisan Municipal Government.” sociation has returned from a two weeks’ manager of the Ledger, succeeding Mr. vacation. Goldsmith who held the position for Newspaper Properties Thomas F. Anderson, long and favor¬ thirtv years. Lawrence Perry returns to the Even¬ ably connected with Boston newspapers, 225 Fifth Avc. New York ing Post as writer on yachting and sea leaves next week on an official tour of The staff members of the various sports. South .America as personal representa¬ student publications of the University SITUATIONS WANTED tive of the New England Shoe and of Illinois, at Champaign, held a ban¬ Harry Liltledale. formerly city editor i Uverttsements under this classification will cost Leather .Association. quet .April ") in honor of John E. If. per Word; Display. 15c. per Agate Line. Wright, ’87), editor of the St. Louis of the Newark (N. J.) Evening Star, is i Carl J. Hamhro, recently elected edi¬ now on the copy desk of the Press. ' Times. This banquet was given under - j .\l.\N.\Gi.\G EDITOR of small city daily tor of Morgen Bladet, one of the lead¬ the auspices of the Ben Franklin Club. wants iilace writing editorials or special assigii- ing newspapers of Christiania, Norwa", Carl A. Downing, formerly with the | .nents in larger field. Strong copy. Ten Press, has joined the .staff of the United ! years’ experience; 28 years old. It. PRESS, and editor of Nordmandsforbundets N. Mat.suchi, dramatic editor of the I'lint, Mich. Tidskrift, will address the students of Tokio Nichi-Nichi, is a recent visitor newspapers. I the I’niversity of Wisconsin, April 22, to New York. N'lRST-CLASS SPORTING WRITER on “Modern Norwegian Literature.” T. Preston Lockwood became a mem¬ WANTED, a position as sporting writer by -me thoroughlv versed in professional and col¬ Edgar B. Piper, managing editor of ber of the World staff last week. lege sports. Specialty, major and minor le.igue ■A. C. Weiss, publisher of the Duluth the Portland Oregonian, is in New iiascball. Samples of work furnished upon re¬ (Minn.) Herald, is a guest at the Ho¬ A’ork this week. quest. Best of references given. Al.E.X. de WASHINGTON PERSONALS. C’KG.ARTE, care of L. Henchliffe, 220 Broad¬ tel Plaza, this city, havine just returned way, New York. from a trip to the Panama Canal zone. Lowe Shearon, besides fulfilling the E. .A. Fowler, chief of the New A’ork Sun bureau, has been elected a member duties of business manager of the New EXPERIENCED daily newspaper man wants Horace J. Brown, one of the best Canaan (Conn.) Messenger, finds time of the famous Gridiron Club. >ituation as editor, editorial writer or telegraph known of the Scripps Coast editors, editor. Now night editor morning paper. to write poetry. His latest effort in vV. E. ADAIR, Box 313, Pueblo, Colo. who has f>een in editorial charge of the this direction appears in last week’s is¬ George Wallis Hamilton, son of San Francisco News for two years past, sue of the Messenger under the caption Charles A. Hamilton, of the Buffalo! CIRCULATION MAN. is now recuperating on a ranch near “What’s the Matter?” “Too Many Times, has been designated for exami- j I have had an all around circulation training San Diego from a nervous breakdown. Make Coats. While Too Few Make nation as .second lieutenant in the Ma- j in charge of country and city departmenti. b> W. 1). Wasson has been directing the Pants, or Vice V’^ersa.” In twenty-six rine Corps. i .Assistant Circulation Manager, and in charge editorial work of the Daily News dur¬ of suburban, and 1 have an intimate knowl stanzas Mr. Shearon proposes remedies edge of circulation systems, office controlled, ing Mr. Brown’s absence. to overcome the waste of material and O. K. Davis, formerly chief of the farmed out, etc., and can produce satisfactory effort in overproduction. Mr. Shearon New A'ork Fimes bureau here, has re¬ increases in circulation at small coat, either as Col. John Hick.s, owner of the Daily assistant to some good man, or in charge ot was formerly one of the editors of the turned to the press galleries of Con¬ the circulation of daily newspaper. Address Northwestern, published at Oshkosh, .New A’ork Daily News during the Mun- gress as representative of the Manches¬ •‘SYSTEM,’’ care The Editor and Pubi.ishbb. Wis., has returned from a sojourn of sey and Quinn regimes. ter (N. H.) Leader, .Arizona Republi¬ ten weeks in the Bermuda Islands. can and Topeka Capital. BUSINESS MANAGER.' William C. Morris, cartoonist of the Man with large general experience, who E, \\. Barrett, editor and publisher of Spokane (Wash.) Spokesman-Review, knows every department of newspaper work, the IPrmingham (Ala.) -Age-Herald, will have a large number of his cartoons Raymond W. Pullman has been named and has produced splendid results, capable of as the Washington representative of the handling a large property, seeks new connec¬ has arrived in New A’ork to attend the on exhibition at the Washington State tion; now employed. Address BOX 29, care Press Convention. College, Pullman, from May 6 to 17, Detroit Times. The Editor and Publisher. and will give a lecture on the subject James T. Williams, Jr., has been ap¬ “The Students and Faculty as a (Car¬ Edward G. Rotter, recently of the MISCELLANEOUS pointed editor-in-chief of the Boston toonist Sees Them.” Washington Star, is now Wash ngt )n Transcript, succeeding Edward W. correspondent of the Boston Journal. WANTED—NEWSPAPER IDEAS. Haze well. Capt. George .A. Schreiner, who re¬ Syndicate supplying editorial material to im¬ cently resigned his position as managing William P. Kennedy, city editor of the portant daily newspapers in man^ American cities will pay from $10 to $50 apiece, accord¬ GENERAL STAFF NEWS. editor of the San .Antonio Light, is now Washington Times, is now correspond¬ ing to value, for practical, new, fresh ideas for William Butler, whose newspaper ac¬ in New York City. ent of the Boston .American and Chi¬ stunning features, national crusaaes, catchy, cago Journal. splashy stunts, good in any city, attractive h» tivities have taken him to many States, man interest features, national or local; nea has been appointed business manager of T. C. Ashcroft, who has been with the ideas for sport, woman and humor departmenta the Detroit Saturday Night. His news¬ .Associated Press for a quarter of a The newspaper men who witnessed Explain your suggestion in full. Your idea century, severed his connected with that the clinic of Dr. Friedmann, the famous will be promptly judged, and if accepted, pay¬ paper experience started twenty years ment forwarded immediately. Address ' “W. ago on the Detroit News. Since then organization recently. Mr. .Ashcroft has German physician, here on Monday W.,’* care Thb Editor and Publisheb, New he has filled responsible positions on the been elected second vice-president of were: J. E. Tiederman, of the Asso¬ York City. Grand Rapids (Mich.) Press, the Chi¬ Security Bank & Trust Co., of Mem¬ ciated Press; S. T. Early, United Press; cago Journal, the Washington Times, phis. and will give his personal atten¬ (jieorge Mossbart, National News Asso¬ DAILY NEWS the Wall Street (N. Y.) Summary, and tion to his new duties. ciation; Orville H. Stewart, New York Keporti for evening papera, advance news mail service, special and Chicago news, stereotype the Baltimore News. Sun; Isaac Gregg, New York World; plates. 60c. per page. YARD’S NEWS BU¬ IN NEW YORK TOWN. L. P. Browne, New A’ork Herald; J. REAU, 107 w. Washington Sl, Chicago, lU. Crosby McCarthy, Washington Star; George H. Thomas, late of the San Daniel F. Kellogg, financial editor of LINOTYPE MACHINES Diego Sun staff and more recently city Mr. Mattingly, Washington Post; the Sun, resigned Alonflay, after twenty- Ralph Collins, Washington Times. All models, bought and told. Complete line of editor of the Los Angeles Record, will seven years of service, to enter the em¬ Printers’ machinery and suppliea on hand for on May 1 become news editor of the ploy of J. P. Morgan & Co., where, as immediate shipment. Sacramento Star. RKm ft McLEAN, head of the publicity department, it is BUSINESS OPPORTUNITIES 51 CUft St.. Now York. understood, he will receive a salary of Olin W. Kennedy, late of the Denver $2r),(H)0 a year. EDITORIALS, SHORT STORIES WANTED for Newspapers. THE WINTHROP SYNDI¬ Express, and formerly with the Rocky Sane, vigoroui and timely, furnished. Also CATE, Rand-McNally Building, Chicago. Mountain News, has taken the position Cornelius R. Berrien, of the Sun, suc¬ articles on special topics. Address RELI of news editor of the Los .Angeles Rec¬ ceeds Mr. Kellogg as financial editor. ABLE, care The Editoi and Publishee. THREE SYNDICATE FEATURES ord. John G. Dater takes Mr. Berrien’s place THAT WILL INCREASE YOUR in that department. WE INVITE CIRCULATION.—$:) t>er Calendar W. J. Little, circulation manager of Month for Entire List. James .A. Garrison, who recently re¬ the Montreal Star, and Mrs. Little are correspondence by anyone interested (1) “Sermon-Sonnets." Uplifting, practical. spending several weeks in California. signed from the editorial staff of the in hecominK jort owner in a grow¬ One sonnet per week. (2) ‘’Highji Dodd’s Press, after eighteen years of service, I’ertinent Answer." Formerly published in has joined the staff of the Morning ing daily newspaper of 11,500 circu¬ S.MTRE, recently suspended. Over 600 words George R. Young, for the past two lation in Eastern city of over per week. (3) “Little Jimmy’s Essays." Full World. of wholesome humor. About 300 words per years news editor of the Los Angeles 100,000 population. Good chance for Record, who is now on a visit to his week. All three features for $3 per calendar William G. Bowdoin, formerly art edi¬ an editor with some money to in¬ month to newspapers in different sections. mother in Detroit, will on May 1 be¬ Free siiace in the classified columns of THE tor of the Independent, later special edi¬ vest. Principal owner personally come managing editor of the San Eran- HAWKINS SYNDICATE BUREAU given to torial writer for the Brooklyn Citizen manages the business and needs ad¬ every patron every month. Samples sent with¬ cisco Daily News. out charge. and the Evening Mail, and more recently ditional capital- Write at once. FREDERICK B. HAWKINS, an efficient lay member of the Editor “BOX D-1014,” care The Editor Westwood, N. J.' Ernest Simpson, recently on the edi¬ AND Publisher staff, is now connected AND Publisher. torial staff of the San Francisco Call, with the Musical Courier Extra. has joined the Chicago American staff. FOR SALE W. C. Hallock resigns as city editor A small trade paper, which can be handled A. D. Carpenter, editor of the Oswe¬ of the North Side News, with which easily by one man and will produce an income FOR S.\LE at a bargain. Cox Duplex Print¬ of $3,000, can be bought for $7,000. HARRIS- ing Press, good as new, with motor, 24 chases go (Kan.) Democrat, has been appoint¬ paper he has been connected for many DIBBLE COMPANY, 71 West 23d Street, and roller rack. Address "D. 1009,” care Thk ed postmaster of that city. years. New York. Editob and Publisher. 12 THE EDITOR AND PURLISHER. April 19, 1913.

POPULARIZING SCIENCE THROUGH PRESS interested, the spectacular or theoreti¬ Peoria Paper Under New Management. cal side, and the practical side. I The Peoria (111.) Hcr..ld-Transcript, “To a journalist the most saddening Dr. Slosson Tells Pulitzer Joumalism Students That There Is recently incorporated, is now published sight in the world is a great university ' under new management and ownership, Need of Middle Men of Science Whose Special Training like this. He is distressed to see so i Fred A. Stowe, recently assistant to much subject matter going to waste, i the president of the Chicago City Rail¬ Should Make Them Reliable Interpreters of riiere are no end of monographs, but | way Co., is the new editor; Fred G. Scientific Achievement to the People. there is nobody to gather up the by- ' Duffe, managing editor, : nd Charles H. products and put them into readable “Science and Journalism” was the sub¬ Nay. who was nublisher of the old Her¬ deal adequately with scientific happen- , form. In every doctor's dissertation | ald-Transcript, is the business manager. ject ot an address belore tlie t'ulitzer mgs IS in conspicuous contrast witn its there is material for a news story or an ! School of Journalism by Ur. Edwin K. The men named own 75 per cent, of success m handling other human inter- j editorial of average length and consis- the stock and bond issues of the new Slosson, editor of I he Independent, and ests. 1 he jKilitical editor understands tency. There’s opportunity for a man corporation. New additions will be made associate of the Scnool of Journal¬ his business. Ihe financial reporter can to make a good living translating them , to the equipment. ism, .Monday atternoon. Ur. Slosson use the language ot tne stock exchange. into English. 1 know, because I’ve done : said in part: Ihe critics ot art, music and drama it. “To say ‘Science in Journalism' would know what they are talking about, or “It is the business of the journalist to 1 be almost literally true, lor practically how to appear to. The men who write ' build bridges across rhe chasms of hu- ' In Pacific Coast all scientific work appears in journals up prize nghts or divorce cases, the la¬ man achievement. On one side is the and very little of it ever gets into print dies who prescribe for bad comple.xions scientific man, on the other the public. ADVERTISING in any other form. Timeliness has be¬ or broken hearts, have acquired a fa- : There is something of an esoteric tend¬ come an important factor in science. miliarity with their respective fields i ency in science. I was talking once to "It is true of all branches of intellec¬ which enables them to give to their i a noted scientist and remarked that the The tual activity as well as of natural science opinions a weight that is often far in i public knew nothing of what was going that periooicals are becoming more im¬ excess of their intrinsic validity. \ on in the laboratory. ‘Why should portant than books. The working MARVELS OF ACCL’KACY. they?’ he said. ‘It's none of their busi- I library of a leader of thought in what¬ “The degree of accuracy attained in ness.’ ! San Francisco Call ever lines, the sociologist, the statesman, the immense mass of facts accumulated SHOULD TEACH UNITY OF KNOWLEDGE. the minister, the preacher, the educator, every day is one ot the marvels of the as well as the man of science, consists age, and the newspaper has developed a “The graduate class of a university ' Gives You “the Best chiefly of magazines, clippings, pam¬ new style of expression which is rap¬ resembles the natives of the South Sea phlets, reports, and unbound literature idly invading all other fields of liter¬ Islands who were given only half enough j Run for Your Money” clothes to go around. Part appeared in of all sons. In fact, 1 might go so far ature. You can find in any paper para- ; j coats, the other part in trousers. The as to say that the mental life of a man graphs which for clarity, conciseness | j Under the new rate card, in effect might 'be measured by the ratio of un¬ divorce between matter and form is de- I and exactitude will compare favorably ] May 1, the advertiser will be ac¬ bound to bound books on his shelves. with the best scientific text-books. But plorable. There should be a university | Too much cold storage literature is when it comes to science itself the ordi¬ with the motto, ‘E Pluribus Unum,’ that | corded a better deal than can be se¬ would teach the unity of knowledge, j bad for the mind. Generally a thing is nary reporter is all at sea. He does not un¬ cured from any other San Francisco only put into book form after its usciul- derstand the language of the laboratory, Here, perhaps, is the function of the | School of Journalism. i ness IS over. A New York schoolboy he does not know wfiat he sees. He can¬ newspaper. was taken by his teacher to the Mu¬ not distinguish between new and old, WHAT THE REPORTER KNOWS. \ It is based on the character of the seum of Natural Historv. That night between the significant and the trivial. “The one thing a reporter knows best ] CALL’S average net paid circulation he said to his father, “Say pop, we ve His nose for news loses the scent, tiis is that his work is only half done when j been to a dead circus.” A library of story becomes foggy, confused and he has got the facts. He knows that i of 58,000 copies daily and 66,000 on liooks bears the same relation to a conscious of incompetence. they must be told so that people will i Sunday. Circulation records are library of periodicals and pamphlets that “There never was a time in the his¬ read and understand them. He is as | tne Natural History -Museum does to tory of the world when scientific discov¬ generous with them as with the school- j open to inspection at any time with¬ the Bronx Zoo. eries were so frequent and so sensa¬ boy with the mumps. The scientist is out notice. ll.'MI.y .NOT ALWAYS fP TO D.\TE. tional. There never was a time in the j concerned with the accuracy of knowl¬ In quoting rates we play no favor¬ “But we must avoid the common error history of the world when so large a : edge; so what he writes is unread. In of thinking that because periodical lit- ! faction of the population was educated consequence the great mass of scientific ! ites. The big advertiser and the little erature represents the most modern to the point of understanding and appre- ; literature is undiscovered by the public, j advertiser are accorded equal con¬ thought therefore the journal that ap- ; ciating such discoveries. Yet there is I “This ignorance can be overcome if sideration. That advertisers secure pears most frequently is most modern, i a widespread indifference, amounting it the intermediary who knows the lan- The daily is not always up to date even > sometimes to a positive aversion, on i1 guage of the laboratory also knows the satisfactory results is shown by the when it is dated a day ahead. The most I the part of the public, to a knowledge |j language of the street. The literary fact that the C.YLL has shown an unreliable taing about the news is its of rhe progress of science. Our lit¬ magazine has left the scientific depart¬ date line. You may find in a suppositi¬ erary magazines do not so commonly, ment to other magazines because it increase in advertising every day tious cablegram from Peking of the day I as formerly, give space for a depart¬ didn’t pay. But we hear that Popular this year over the corresponding day lieiore matter that appeared in the Lon- i ment devoted to science and invention. ^lechanics has a circulation of 370.000. of 1912. don Times the week before, in the I Once a theater might be filled with a It did not gain this by printing fake Shanghai News the month before, or in : fashionable and distinguished audience science, but b” giving science in small the Encyclopedia Britannica twenty j to see a watchspring burn in oxygen or enough mouthfuls for the ordinary man years before. | a mouse perish for lack of it. Nowadays to swallow. Here is a great and profit¬ WILLIAM J. MORTON CO It might even be asserted with some it is hard fo get out a quorum for a able field. Special RepretentatiTCi plausibility that the modernness of a ' demonstration of liqnid air or radium. SCIENCE OF JOURNALISM. ! periodical is in inverse proportion to its Fifth Atc. Building Tribune Building WHERE THE FAULT LIES. periodicity. The quarterlies and month¬ “There is one other topic I might I NEW YORK CHICAGO lies of science and scholarship contain “It is as unwarranted to affirm that a speak of—that is the science of journal¬ distaste of science comes from an aver¬ ism. Back of every art is a science, ana the most advanced thought of the day. sion acquired at school as it is to say then follow the weeklies, while the dailies the art is better off for the backing. the reason many people do not read the bring up tne rear of the procession, More than all else journalism needs the English classics is that they had to read spirit of science. The journalist must .some ten or twenty years behind the them at school. The ditticulty is due to I Things are head. realize that the language he uses is not the lack of a class of competent and his alone, but is to be developed by pos¬ “.\s seen through the medium of the zealous intermediaries and to the want popular press the scientist is apt to ap¬ terity. There are new words and new ; Moving in of training in the art of popular presen¬ forms all the time. Language is a liv¬ pear as an enemy of society or as a tation of scientific subjects. The num¬ curious, half crazy creature, talking a ing thing—it may be guide’d, but it never Albany-Town— ber of persons who can devote their jargon of his own and absorbed in the can be stopped. The question is, will it lives to research is small and they be changed by hap-liazard and caprice j and The Knickerbocker Press is pur.si^t of futilities. I am not objecting usually dislike to have reporters prying helping in the work. to the caricature of scientists, but it is or will it be done scientifically by a around in the laboratory, not only be¬ trained journalist? unfair to present the scientist only in cause tbev do not want their work in¬ It is interesting to note that dur¬ caricature. The ordinary newspaper ar¬ “\Ve are no longer in the age of ing the last six months of 1912 The ticle on science is as incomprehensible terrupted, but l>ecause they are incapa¬ Darwin, but in the era of Bergson. We ble of making their subject compre¬ Knickerbocker Press made Big to the scientist and the layman as it is no longer believe in waitinsr on the slow hensible to tfie lay mind. G.AINS in LOCAL advertising, as to the reporter who wrote it. i processes of evolution; we believe in compared w.'th the first six months. “This failure of the newspaper to SHOULD BE MIDDLEMEN' OF SCIENCE. Creative Evolution, in making thfngs we Every other Alban,- newspaper “Here is a task, indeed a duty, for need. The journalist will learn tliat LOST. the large number of our graduates who language is plastic. It may be reformed have been trained in the methods of or deformed in his hands.” THIS TELLS THE STORY science and inspired bv its ideals and The Knickerbocker Press Detroit Satarday Night yet are not able, either for lack of genius or opportunity, to devote themselves to Newipaper Golf Club to Open May S. GAINED . . 21,335 inches ii an eilaUislied laclor in ike newspaper liie ol Members of the New York Newspa¬ its advancement. They should consti¬ Times-Union LOST 3,608 “ Detroit and Michigan. Its inlluence advances tute the middlemen of science, its per Golf Club will begin their competi¬ beyond the bounds ol its home community, and spokesmen and popularizers. They tive season on May 5 with a qualifying i Journal LOST . . 2,544 “ in this larger inlluence there have come both to might stand between the small group of round for the May tournament over i Argus LOST . , . 956 “ the readers ol. and the advertisers in, DETROIT research men absorbed in.tlieir special¬ the Van Cortlandt links. These month¬ SATURDAY NIGHT a Urger measure ol ties and the great mass of readers to ly competitions will be continued this personal prolit. whom the progress of science is of im¬ season as last. On June 2 the qualify¬ ! The Knickerbocker Press portance and would be of interest if ing round for the club championship Albany, N. Y. Foreign Advertising Representatives pains were taken properly to present it I will be played, with subsequent match to them. It is not to be expected that rounds on convenient dates. A one-day F. S. KELLY at CO. GEO. H. ALCORN people will follow with interest every tournament will be held at Wykagyl 1216 Peoptes Gas BMt. Tribone nWe John M. Branham Co. step in the steady march of science into May 26, the only time thus far ar¬ Representatives CHICAGO NEW YORK ranged, when the newspaper players the vast unknown. But there are two NEW Y'ORK CHICAGO features of science in which everyone is will visit a private links. April 19, 1913. THE EDITOR AND PUBLISHER. 13 WOULD REFORMJ PRESS. that may be interesting as fiction. Un- I fortunately it is not published as fiction I (.Continued from page 1.) but as fact, and often about public mat- | ments than one that publishes only ters of grave importance. Such journal- ' legitimate news. ism is a violation of the duty a news- ! 2200 Linotype Lines “Whether people do want this kind of paper owes to its readers. : news or not is one of the questions to PUBLIC MEN misrepresented. -| be considered, looking at journalism as “Journalism, which should be one of I AND ONLY 130 HAND SET LINES nothing higher than a means of making the highest and most trusted profes- ! money. Newspaper men maintain that sions, has suffered immensely in public they furnish this kind of news because esteem from this character of journalism Were found in ten various sized advertisements which appeared the people wairt and will have it; and, on the part of some of its members. therefore, it is the only way of main¬ Men in public life are misrepresented in a recent issue of the taining their publications on a paying and misquoted habitually by some news¬ basis. If this is true, it is certainly a paper writers; the facts about public melancholy fact. If it is untrue, it is questions are distorted, colored and a grave charge to make against the often misstated; the reading public is Minneapolis Tribune American people. Undoubtedly it is deceived and misled about public affairs true of some people. But I am con¬ and public men, and if such papers were vinced that the masses of the people believed the most serious results might The Tribune operates in its ad alley, who support the newspapers would pre¬ follow from such unreliable and men¬ fer to have such news omitted and dacious journalism. with its other Linotype equipment. many people do not read the newspa¬ “I am glad to say that the better class i pers and exclude them from their homes of journalists do not approve of this | because of this objectionable matter. kind of so-called journalism and are ' "But. assuming that the greater num¬ striving to protect their profession and ; Two Quick Change Model 9 ber of people really want their papers their newspapers from its blighting ; to publish such stuff, who is responsible effect. ! for this depraved appetite for deleteri¬ “What is the remedy fqr this evil that , ous and hurtful news? The men who is poisoning the minds of the readers of 1 publish the newspapers should seriously the newspapers, contaminating the at¬ Four Magazine Linotypes ask themselves that question and act ac¬ mosphere with its impurities, and lead¬ cordingly. ing the young into lives of immorality CRIME MUCH DWELT UPON. and crime by its attractive and mislead¬ And is more and more making “In the consideration of this question ing suggestions? The one effective and we will have to distinguish between the sure remedy lies with journalists and legal question of privilege or the liabil¬ newspaper publishers themselves. They ity to individuals for false publications can, if they will, so discountenance and The Multiple Linotype Way the Only Way and that of the publication of matter condemn such unworthy and hurtful which is objectionable because of its journalism and stand for clean and reli¬ All two-letter Ldnotype* are covered by patents having a number of years to run. tendency to poison the minds of the pub¬ able effort, by both precept and ex¬ lic, whether true or false, or generally No Linotype having two-letter matrices, multiple magazines, or the other improvements ample, that the practice will soon be which place the present machine far ahead of the earlier models can be used without deleterious news unfit or injurious in its made so odious that such newspapers character. In order that I may be bet¬ the content of this company. An}f person or persons counterfeiting or imitating our will not be read and will not pay. An¬ machinery/, or using such goods, vill be held strictli/ accountable in the courts. ter understood, let me point out some other remedy rests in the hands of the of the publications that should be sup- readers of such newspapers. presMd by law. C?hief of these is the “Still another remedy is by the enact¬ publication of the details of crime. If ment of laws forbidding such publica¬ MERGENTHALER LINOTYPE COMPANY a crime is committed anywhere in the tions under penalty. Any such effort country it is published with greater or meets at once the cry that it is in viola- I TRIBUNE BUILDING, NEW YORK less particularity and detail in every tion of the Constitution of the United CHICAGO SAN FRANCISCO NEW ORLEANS town where a newspaper is printed. The States. 1100 S. Wabash Avenue 638-646 Sacramento Street 549 Baronne Street more horrible and atrocious the crime “This provision of the Constitution TORONTO: CANADIAN LINOTYPE LTD., 35 Lombard St the greater the space given to it and the should be so construed as to give full more specific and minute the details that effect to its terms. The freedom to To Study French Papers. Notable Record of South’s Progress. are given. speak and write one’s views on any and “However serious such an offense may every subject, especially subjects affect¬ Reading and study of French, and es-, One of the most notable contributions be as affecting the individual reader, it ing the public welfare, should be care¬ pecially Paris daily newspapers, is to be to a better knowledge of our country’s is even more serious as affecting the fully and effectually preserved and pro¬ part of the course in journalism at the ; resources was recently made in the newspaper men who gather and publish tected. This is a privilege that should University of Wisconsin beginning next form of a special edition of the Manu¬ such news. They live constantly in an be held sacred in a country like ours. fall. This course in French journalism facturers’ Record, Baltimore, entitled atmosphere of crime and immorality. But there are other rights and privileges will be in charge of Frederick A. C. j “The South: The Nation’s Greatest Their purpose is to trace down and send on the part of the public that s’hould be Ernst, who served his aporenticeship in , -Asset.” There were 348 pages devoted out to their fellow men the details of just as sacredly observed and as care¬ newspaper work on L’Humanite, Paris, i to this subject, besides the 124 pages of misconduct of every kind. They live in fully protected. and was afterward reporter on Journal \ matter in the regular issue of that peri¬ it, think alx)Ut it, and give it out to CENSURES KODAK AND CARTOON. de Charleroi and Derniere Heure of | odical. The advertising was in one others in all its horrible forms. Their “No discussion of this question would Brussels. Since coming to this coun- j style of type through the entire work, minds are filled with thoughts of im¬ be complete without some reference to try Mr. Ernst has been the correspond- ! varying only in size, and represented morality, crime and human tragedies, the kodak and the cartoon. They have ent for the Derniere Heure and Ex- j every enterprising section in the South¬ misfortunes and misery. The newspaper become a part—and a very important press de Liege. A similar course in! ern States. One of the unique features reporter must dive into this .sea of crime part—of the facilities of the modern journalistic German, to consist of a j of the issue was the descriptive adver¬ and corruption and dress it in such form newspaper in its effort to instruct, in¬ study of representative German news-1 tising section, giving extensive and papers is being planned for next year. as to attract the readers of the paper. form and please the reading public. highly interesting accounts of various FEARS for reporters’ MORALS. “But no part of the work of a news¬ cities and companies within the pre¬ Chicago World Plant Under Hammer, j “What a life this is for any man to paper can be or has been more grossly scribed area. The progress of the South lead. It makes one shudder to think unfair, obtrusive and objectionable in The belongings of the Chicago Daily j is effectively told in this number, which about it. .And most of the men who many ways than the operation of the World, the defunct Socialist newspaper, | contains a wealth of material of ines¬ are instrumental in this wholesale poi¬ kodak and cartoon. The kodak man were sold at auction last week by the j timable value to the enterprising manu¬ soning of the minds of our people are follows in the wake of the reporter and, Central Trust Co. as receiver. The as- i facturer. young men, often mere boys. It is ap¬ in open violation of the same rules, sets of the publishing company when it' snaps the pictures of the persons, homes went into bankruptcy on Dec. 5, 1912, ’ palling to thing of such a school of vice, Manchecter Union’s Big Number. falsehood and violation of "the sacred and places of business of all persons were given at $100,000 and the liabili¬ connected with the particular matter ties at $125,000. The sale indicated a ' The Manchester (N. H.) Union re¬ rights of others.” cently issued a special edition in cele¬ “There is another phase of the ques¬ that is to be worked up into a sensa¬ great falling off in the value of the as¬ tional storv for public reading. Then sets. Ten hand-mailing machines went! bration of its fiftieth anniversary, which tion I am discussing, but not covered by contained 108 pages. The publication of the bill, that calls for serious considera¬ comes the cartoonist with distorted pic¬ at $3 each. Two gas melting furnaces i tures intended to ridicule, humiliate and sold for $12 each. Linotype machines a paper of .such a size proves a notable tion and unqualified condemnation, and event, and attracted much attention. that is the unreliability of the newspa¬ di.sgrace the individual that the news¬ sold at from $750 to $975. | pers, their misrepresentations, unjust paper has undertaken to dissect. coloring of alleged news, the faking or NOT PLEASED WITH A. P. BARNHAR. T manufacturing of accounts of events or “There is another agency for the dis¬ Steel Composing Room Furniture alleged events, and the like. Nothing tribution of news that should not be I Metal Economy! is built like a modem steel building, rigid, connected with newspaper work has overlooked in the consideration of this durable, fireproof, sanitary—the ultimate done more than this to lose the papers question. The Associated Press sends answertotbequestiou: Howmayacom- the confidence of the public and destroy out broadcast over the whole country WILDES’ REFINED METALS posing room be fitted npto turn out the most work for a given expense ? their influence. The inaccuracy of news¬ such news as should never see the light PLUS paper accounts of proceedings of public of day. Indeed, it seems to select such . We have an interesting (older describing OXODIO the most modem composing room in the bodies and the acts and sayings of men items as are most sensational and least country—that of the Times Mirror ot Loi in public life has become proverbial. important or useful. If a member ad¬ THE METAL FLUX AND PRESERVATIVE Angeles—which we shall be glad to send The public is constantly misinformed dresses the Senate and discusses serious you. Write for it and deceived and public men misrepre¬ and important questions that the coun¬ BARNHART BROS. & SPINBLER sented, their positions on public ques¬ try should know about, but in connection St. Louis 168 • 170-172 New York tions misstated, often wilfullv and ma¬ with it attacks or criticizes anyone else, Omaha Kansas City Washington W. Monroe SL, Seattle liciously, and accounts given as actual or savs anything that is regarded as CHICAGO occurrences that never took place, but sensational, it is the latter and not the 14 Dover Street, New York St. Paul Dallas have been concocted as a readable story former that is telegraphed out. Creators of BARNHART Type Faces 14 THE EDITOR AND PUBLISHER. April 19, 1913. ON STARTING A PAPER. LIVE AD CLUB NEWS. Tbe Struggles Tkat Go with Such an The great Commercial Chautauqua, or Enterprise—How a Successful Or¬ Merchants’ National Business Institute, gan Wsis Built Up in Western was proposed as an institution of St! Maryland—Rules Adopted to Make I Louis in a report submitted by Ray B. the Paper Popular and Put It on a Simpson and a committee at the weekly luncheon of the Ad Men’s League. The Paying Basis—Practical Results. plan is part of a program for a per¬ While the day of the old personal and sistent campaign for advertising St, political organ has passed, few persons Louis at a cost of $2(M>,()(K) annually. have noted that this transition has gone .\mong the most important subjects of even further, and that many men are instruction Mr. Simpson named window willing to finance a newspaper enter¬ i trimming, figuring profits, stock keep¬ prise simply to assure a fair and un¬ ing and retail advertising. dominated newspaper in their com¬ munity. They may not wish to support ! The Advertising .Association of Chi¬ such papers as eleemosynary institutions cago members had the Jarvis Hunt Cen¬ but they are willing to start and support tral Terminal Plan explained to them them until they have become self-sup¬ recently. The plan contemplates the porting. Under proper management , straightening of the river from Van such newspapers in the end become a Buren street south, establishing a cen¬ success. tral loop terminal between Twelfth and Concrete proof of these assertions Sixteenth streets and stopping all roads may be found in the city of Cumber¬ , at Twelfth street (except the Illinois land, Md., where I recently established Central), so as to wipe out the im¬ an afternoon paper, financed by a passable harrier of freight and passenger number of men who wished an abso¬ : tracks. It is said that the improvement lutely independent newspaper for west¬ contemplates the investment of $200,- ern Maryland. Every shade of political I 1)00,000. and factional belief was represented in the coterie of financiers, and their re¬ ' .At the meeting of the Spokane ligious views were varied. ; (Wash.) Ad Club April 9, John W. THE GENERAL PLAN. ; Greb, of the Court Reporting Co., de- Approached on the subject of estab¬ i livered a lecture on “The Court Re- lishing a new paper in the city, an en¬ I porter and His Work.” R. P. Kelley terprising town of 25,000 people, 1 out¬ I was chairman of the day. President R. lined my plan in this wise: The papei ! E. Bigelow announced the tentative list must be absolutely free from any out¬ ; of delegates and alternates to the Sacra¬ side influence whatever; no suppression mento (Cal.) convention, for which of legitimate news must be attempted ; $1,800 has already been subscribed. because some stockholder or friend of I Clare Cater, of the city beautiful com- a stockholder is involved; it shall not i niittee. urged the members to be dili- I be used for “boosting” any person con¬ i gent in working for results during L nected therewith—in brief, it must be a j “clean-up week.” legitimate newspaper, free from political, business, financial, religious or other ! R. R. Shuman, of the Chicago Adver- control, and I must be given absolutely ; tising Association, addressed the Joliet a free hand in the management. i (111.) Advertising Club recently. The “Ejcactly what we want,” was the en¬ j Joliet News thought so well of his talk thusiastic answer, and not once during I that they gave it nearly a column and a my connection with this paper was any ! half of space. Mr. Shuman is a mem- suggestion or intimation made in viola¬ j ber of the vigilance committee of the tion of this understanding. Supple¬ j Associated Advertising Club of Mmer- mentary to this, how'ever, I explained ! ica, and is a vigorous apponent of bad chamber was unable to accommodate SAN FRANCISCO’S ONLY SPECIALS j advertising methods. The Joliet Adver- that I did not believe in going to such the throngs of citizens attracted to the extreme of publicity as seriously to in¬ : tising Club has now seventy-two en- meetings by the accounts in the new ' thusiastic members. jury any person simply for the sake of paper, and this large attendance was R. J. Bidwell and Associate* Repre¬ “making a good story.” While evils most benelicial to the city. sent a Choice List of Pacific were to be exposed wherever found, I Charles W. Mears, advertising man- At the same time, the editorial col¬ Coast Papers. j ager of the Winton Automobile C^., muckraking was to be avoided, and the umns were kept clean and were filled The R. J. B.dwell Lo. is said to be the 1 spoke to the members of the Cleveland paper was to be clean and fair to all, with forceful editorials. Dreary essays and the columns were to be open to only special agency in San firancisco I .Ad Club on “What Is the Matter with were thrown out and the paper dis¬ representing Pacific Coast newspapeis. j the Automobile Business?” last week. everyone. cussed questions of interest to the peo¬ HOW LONG TO WAIT. Ifie head of the concern, R. J. liidweii, I “Success or Failure” was the subject of ple, giving due praise where praise was entered the University of Aiichigan at I an inspirational address at the April 2 The question of initial cost and run¬ due, but not hesitating to criticise be¬ Ann Arbor, after completing a course n i meeting by Rev. T. S. McWilliams, pas- ning expenses having been discussed, cause of any fear ol the charge of the public schools, for the purpose ol the query was propounded; ; tor of the Calvary Presbyterian Church "knocking.” The people came quickly preparing for a journalistic career. When i of that city. W. H. Hyde presided. “how long will it take such a paper to the new paper. At first, by ones and he left that institution, however, he con¬ to become self-supporting?” twos they drifted into the office, with a cluded to enter the advert sing field in¬ The Ad Club at Lancaster, Pa., at its “It should be done in two years.” I timid inquiry as to whether they “could stead. answered. get” certain things printed. “We never session last week, endorsed the recent j Mr. Bidwejl has now been identified frau^lent advertising law, passed by The proof that such a paper pays is could get them in the other papers, not I with advertising in San Francisco since found in the fact that this independent even by paying for them,” they ex¬ the Legislature and signed by the Gov¬ I 1901, and for the last four years has ernor, and determined to see that the newspaper made both ends meet within plained, “and we didn’t know whether been a special representative. His list eight or nine months of its establish¬ law is enforced to the letter. A vigi¬ you would use them or not.” ' at present includes the Los Angeles ment, dating from December last. lance committee was appointed for that PEOPLE SAW THE LIGHT. Times, which, it is claimed, pr'nts four purpose. H. C. Brown, advertising man¬ But the path of such a paper is by When proper and legitimate, such million more lines of advertising than no means strewn wiA roses; it is rather ager of the Victor Talking Machine Co., articles, interviews and letters were any other newspaper in the world; the gave an excellent address upon the value filled with pebbles sprinkled thereon by used. When they were not available, Seattle Post-Intelligencer, the Spokane persons whose influence with other and importance of advertising, and the courteous and satisfactory explanations Spokesman-Review, the Portland Ore¬ proper use of publicity. papers has given them virtual control of were made as to the why and where¬ gonian and the Portland Evening Tele¬ the policies and the news columns. In fore. And the people saw a great light. gram. H. S. Robinson, of the Robinson Bath this ca^e. for instance, the Masons were They soon believed in the medium and The office of the list is located in the told that the paper was financed by the Cabinet Co., spoke at the weekly meet¬ adopted it as “The People’s Paper.” new Bankers’ Investment building, 742 ing of the Toledo Ad Club and gave Knights of Columbus, while the Knights Meantime, on the business end, the Market street, which is within one block I of Columbus were w'arned that the some interesting information regarding result was also satisfactory. The weekly of the offices of San Francisco’s five results as observed by a large adver¬ [ Masons were behind it. The liquor men shortage grew less and less, and in three leading daily newspapers. During the were given to understand that it was a tiser. He recounted some of his failures fc months the difference between ex¬ Panama-Pacific Exposition the Bidwell as well as successes, and presented many local option organ, while the temperance penses and receipts had shrunk fifty per company will maintain a free informa¬ people had the impression that it was practical facts concerning the advertis¬ cent. Moreover, as soon as the paper tion bureau for the use of their pub¬ ing of his concern. the liquor men’s sheet. Even religion was self-supporting, the backers did not lishers. subscribers and advertisers. was brou^t into the question and every look for enormous dividends, but pro¬ That possibil ties of the Pacific Coast effort was made to arouse antagonism. ^ posed to enlarge and elaborate the plant field are becoming more deeply appreci¬ In an address before the Beaumont The new paper went on its way with¬ and to prepare for enormous expansion. ated in the East is shown by the fact (Tex.) Ad League,,W. P. Hobby toW of the widespread results obtained by out notice of these discouraging reports When backers, readers and advertisers that the H. K. McCann Co., of New It printed all the legitimate news, with¬ are so easily found for a fair, free and York, has recently established a branch the club and the enthusiasm, optimisni and interest stirred up by the discussions out considering whether it trod on the independent newspaper, conditions can¬ office in San Francisco. at the meetings. President Law, in a toes of Tom, Dick or Harry. Detailed not be as bad as some pessimists are in¬ and interesting reports of the meetings brief address, commended the members clined to paint them. The Bridgeport (Conn.) papers are to their duty on committees and urged of the City Council were given, in con- j George Garner. trast to previous dry, routine accounts. | adopting the press badge in place of personal sacrifices in order to attend the Within one month the City Council I the cards issued by the police depart¬ meetings and carry on the work as- The Editor and Pi blisher is $2 a year. ment. sigi ed to the numerous committees. April 19^1913._ _ THE EDITOR AND PUBLISHER.

HOW FAKERS FAKE. ! interesting to many a business man who'! has let his pride and good nature run i away with his better judgment. And it Rochester Chamber of Commerce > PAGE MAT SERVICE will be quite as interesting to some •ues A Booklet On the Subject. otherwise creditable publishers who will Since providing ourselves with a complete mechani¬ [By George W. Coleman, president of the 1 be made to realize that the day has cal equipment in a new building we have begun issuing /.•Uciated Advertising Oubs of America, in ! gone by when anyone can play that kind- the March number of Associated Advertising.] | two weekly page mats for use on Sunday or any day Chambers of commerce and advertis- j of a game and still lay claims to re- spectability. thethereafter. ing clubs everywhere are on the trail j of the local advertising faker, the fly- | The Rochester Chamber of Commerce One is a news feature page and the other is a full by-night souvenir edition promoter and | is publishing a second edition of this page of‘half-tone pictures. The art for both pages is pamphlet and is prepared to send copies ^ • the general, all-round publicity grafter. striking, and our etchings are deep. Very effective work has been done to¬ in lots of twenty-five or more at four cents each. This would save money to The price is $1.50 per week for either page, carriage ward the elimination of these parasites. charges prepaid. State length of page in ordering. They prey upon business men to an ex¬ any club that might want to use a leaf- che let like this and did not feel that it tent little realized, and the harm they i Bear in mind our regular daily matrix service, do legitimate advertising is incalculable. : could afford to adapt an edition to its which includes C. A. Voight’s 7-column comics, news own special need-s. The very best setting forth of these i _ cutcuts, cartoons, woman’s and sport page features, and rascals in print that I have ever seen j Moulton’s humor column. bears the imprint of the Rochester j CHANGES IN INTEREST. Mc Chamber of Commerce and is entitled | Toppenish, Wash. — On April 7 the , Proofs and sample matrices on request. “How Fakers Fake.” Both in substance I management of the 'tribune passed and style it is an ideal piece of work, from the hands of W. E. Zuppann to TOC and nothing better could happen to the T. J. Maroney and W. G. Fulton, who TBElilt CENTRAL PRESS ASSOCIATION. CLEVELAND, 0. advertising business and nothing would will take charge as editor and manager, be more profitable to the business men respectively. The paper was established ' of any city than to have a localized edi¬ in September, 1910, by a stock company composed of Toppenish business men. , See our complete service at the tion of this Rochester pamphlet pub¬ B(K)neville, Mo.—E. N. Meador has -y lished and distributed to all the mer¬ sold the Central Misso ' i Republican I g chants and manufacturers in the com¬ plant to H. H. Mitchell, of Springfield. 1^1 d munity. National Exposition Bi..\sbi,'R(:, Pa. — The Herald has If there is any side of the question changed hands, the new owner being F. that this little book doesn’t handle, I IG. Davis, who assumed charge last SECTION II can’t imagine what it may be. If there I week. as any variety of local faker who es¬ I ()ri..\nd. Cal.—The Register has been capes an illuminating analysis on its purchased from Lieiried & Tibessart by The-1- International Syndicate pages, he must belong to an unknown W. C. Parry, formerly of Stayton, Ore., ESTABLISHED 1899 species. Just to give you something of and L. W. Wigmore, formerly with the FeatureiFeatures for Newspapers BALTIMORE, MD. the flavor of this practical essay on San Francisco Chronicle. ■■ some of the minor troubles of business JuNtTio.v City, Ark. — C. .•\. Berry, j- men, let me quote you the main head¬ editor of the Huttig News, and J. C. ings; Phillips have liought the plant of the The Special Service The Gentle Art of Gaining One’s Liv¬ Democrat and will commence the pub¬ ing Without Effort. lication of the Interstate Press this . Composed of Men and Women of Newapaper 'The Religious Faker. week. Experience, Ability and Intearity The Philanthropic Parasites. Mason City, la.—R. V. Lucas, who i EXPERTS and SPECIALISTS in CIRCULATION CONTESTS recently sold the Bedford F'reo Press, The Famous Citizen at Bargain Rates. Write for detaila, etc.. Room 33, 33 PARK ROW. NEW YORK First Prize at the Buncombe Expo¬ has bought a large block of stock in sition. the Daily Times and will become busi- ! The “Souvenir” Booklet. ness manager. that McCMcClain was suffering from a fractured skull and internal injuries. Special Advertising. VV'iNnuER, Pa.—Amos Claas, editor ‘ fractured It is a fact that and proprietor of the Roaring Springs Mr. McClMcClain was corresoondent in the Directories (of the punk kind). Spanish-American War and later a re¬ Without exception Small Fry. News, has assumed the management of Spanish-A the Era. porter on the New York World and That chapter on “The Famous Citizen at Bargain Rates” will be particularly Charleston, Tenn.—The sale of the ^^e Press. Express by R. M. Southard to Pleas \ THE BEST DAILY COMICS I Carter, was announced last week in that , HamiltoiHamilton Papers Very Much Alive. i Another striking illustration of the ‘^Pepper Talks” WiNSiitE, la.—John L. McCoy has “never say die” spirit of the modern j THE BEST SUNDAY COMICS purchased the Tribune from J. C. newspaper was given by the Hamilton A brand new idea in abort newapaper editoriala Ecker. who has been its editor for the (O.) Journal, and the Republican-News, —written by George Matthew Adama. Uaed past fifteen years. are those put out by in nearly one hundred cidea. which combined what was left of their .\ntlkrs. Ark.—The American has respective plants after the flood and got ‘‘Pet't'cr Talks liaz'e taken this community been purchased by Marshall P. Mc- out a joint daily issue under the most The McClure Newspaper Syndicate by the scruff of the neck,”—Herbert Hunt, Donald, president and general manager | adverse conditions. It comprised one 45 West 34th Street, New York City The Tacoma News. of the Htisinian Publishing Co., sheet, printed on both sides, and was Yet, thia ia but one of our 30 famoua abort Hugo, Okla. given away. The “ads” in most in- featurea, including Walt Maaon, George Fitch, Randall, Kans.—j. O. Rogers, prin- j stances were written in a spirit that Abe Martin, Gelett Burgesa, Ruth Cameron, cipal of the Randall schools, has pur- i would border on the humorous were it The very best etc. Write for aamplea. chased the News, and assumed editor- | not for the tragic background. One ad- ship. 1 vertiser assures the public that his stock New Daily Comic The Adams Newspaper Service Hitchcock, la.—The News-Leader is "clean and fresh, since the flood;” NEW YORK CHICAGO has a new editor and publisher in the , another advertises “Dry goods damaged on the market Fifth Avenue Building Peoplea Gaa Building person of Neil D. .^mes^an experienced | by water,” and several concerns appeal Tennessee newspaper man. | to their employes to return to work. YES! I I OUR HAPPY HOME” GET I Los Angeles Municipal Paper Quits. Missouri Plans Big Ad Campaign. The Los Angeles (Cal.) Municipal | The Missouri Federation of Commer- By Georgi McManus News, representing that city's experi- cial Clubs is planning to spend a large mental venture in the weekly newspa- sum of money to advertise the State Write for details Today’s News per field, chronicled its own obituary and further develop its resources. A. in the issue of last week. Thirty-two N. Lindsey, of Clinton, has been elected International News Service weekly editions of the paper had been general secretary and a committee is i Today published and circulated. Publication now working out an advertising cam-! 200 William St, New York City of the city paper ceased under an edict paign. j of the voters, who declared for its dis- ! - “By United Press” continuance when it was shown that i Hearing on Billboard Ad* April 25. The the revenues virtually were nothing, | The Mayor’s Billboard Advertising J. Leonard Levy Service while the expense used the entire ap- Commission, through its chairman,; General Office: I propriation of $•‘16,000 a year. | Robert Grier Cooke, announces that it' It’s a brand new one. Something to WORLD BLDG., NEW YORK , will hold a public hearing at City Hall, interest the big store proprietor. Doctor Ad Man Dragged by Subway Train. : April 25, at 2 p. m.. to consider sug- j Levy is at present Rabbi of Rodelpb Sha¬ While attempting to get on a subway gestions concerning the best method to ! lom Congregation, Pittsburgh. He writes train at Ninety-sixth street early Sat- curb unsightly billboards. F'ollowing on sociological problems and is a widely urday night, Edward McClain, an ad- the meeting, the commission will draw quoted authority. His 6rst two articles AU Circulation Contesta operated by us are entitled “The Settlement of Indus¬ during 1913 will be ''personally con¬ vertising man of 404 Audubon avenue, up a city ordinance regulating advertis- ducted” by Frank Hicks, General caught his left foot in tlie side door of ing displays, which may rc(|uire a tax trial Disputes.” This series will pave Manager of this Company one of the cars and was dragged the on signs. Since its organization sev- the way to big copy. Icngth of the platform and to the road- eral months ago the commission has /unitedW bed, where his head was dashed against been taking testimony on the subject. World Color Priotins; Co. WIRE WRITE the pillars and sides of the car. The j - ST. LOUIS. MO. injured man was taken to the J. Hood The Cushing (Okla.) Independent will EsIiMitlicd 1900 R. S. GRABLI. Mgr. Wright Hospital, where it was found lhave a modern brick building June 1. i i6 THE EDITOR AND PUBLISHER. April 19, 1913.

WILL S. EAKIN IN TOWN. NEW INCORPORATIONS. Wednesday. The result v.as that near¬ Canyox, Tex. — Randall County ly 100 telephone wires were temporarily The Bu*ine** Outlook for the Present News; capital, $13,000; incorporators: out of commission, and for about two hours many reporters covering head¬ Year Look* Good to Him. C. O. Kaiser, Oscar Hunt, J. E. Winkel- man. quarters were obliged to keep in touch balance deferred, will buy one of the best Will S. Eakin, the advertising man¬ New York, N. Y.—Harlem Reporter with their respective offices otherwise evening daily newspapers in a rapidly grow¬ ager of Swift's Specific and the Brad- Press of Manhattan; printing, publish¬ than by telephone. The boys were cap¬ ing city in the Metropolitan district which field Regulator Co., of Atlanta, is in ing, advertising; $25,000; incorporated tured as they were cutting the cable will show at present OVER 10% NET on New York for a month’s stay at by Reginald H. Smith, John W. Col- into small lengths and sent to the Chil¬ the asking price. Equipment worth more the .-Mbemarle-Hoffman Hotel. \s Mr. lopy, Jr. dren’s Society. than the cash payment required. Eakin spends about $400,000 a year for Parkersburg, W. Va.—Wood County advertising space he is the object of Publishing Co.; newspaper; capital WilUden Move* to New Quarter*. much tender solicitude on the part of stock, $50,000; incorporators: Reese S. Blake Willsden, newspaper and ad¬ HARWELL, CANNON & McCARTHY the special representatives, the advertis¬ Blizzard, Gilbert L. Walson and Thomas vertising specialist, Chicago, has rnoved ing managers of the various newspapers S. Savage. his offices to the rieyworth building, 8 Broker* lo New*paper and and periodicals, and the advertising Los .\ngeles. Cal.—Observer Publish¬ South Wabash avenue, just a few doors Magazine Properties ing Co.; capital stock, $25,000; incorpo¬ 200 nPTH AVENUE NEW YORK rated by Robert .\shdon, B. L. Hilliard, G. E. Van Vlack. Cincinnati, O.—The Town and Farm Publishing Co.; general publishing; TURNER’SoaBULLETIN .pl.tKiO capital; incorporators: J. M. Ma¬ loney, Harry T. Evans and others. Fort Worth, Tex.—Post Publishing PROOF CHART REPORTS Co.; capital stock, $10,000; incorpora¬ are acknowledged as the tors: C. F Yeager, G. A. Rutledge, J. J. Parker. HIGHEST STANDARD Tulsa, Okla.—Inter-Ocean Co.; capi¬ tal stock, $20,000; incorporators: James of Circulation A. Veasey, J. P. O’Meara, L. G. Owen. Examinations in the Country Stillwater, Okla.—The News Pub¬ lishing Co.; capital stock, $5,000; incor¬ Introduced Exclusively by porators: C. A. Melton, W. E. Berry, C. GODWIN TURNER Jr., J. M. Grubb and others. Roanoke, Va.—World Publishing Co.; newspaper; authorized capital. $100,000; THE DATA CIR. AUDIT CO.. Newark. N. J. directors: J. B. Fishburn, .\. H. Dooley, J. M. Miles.

D. A. M., Golden Rule Editor, at 71. Captain David A. Murphy, managing Press Clippings editor of the Oxford (O.) Herald, passed his seventy-first milestone on Everything and anything that life’s road, .April 3, with the best wishes is printed in any newspaper of a host of friends scattered through¬ S. Blake Willsden. out the land. Captain Murphy was or magazine, anywhere—can Will S. Eakin. born near Rome, O., and has been a from No. 32, his former location, be supplied by newspaper editor at twenty, forty, fifty, where he has been for the past five agents during these annual visits. He and now beyond the three score and ten years. Mr. Willsden has had fifteen rarely ever gets a chance to eat alone, mark. He is the author of four books. years of practical experience in circula¬ tion promotion and is well known in BURRELLE except at breakfast, owing to the press¬ CHARLES HEMSTREET, Mxnacar ing invitations he receives. the newspaper and advertising field. .As a matter of fact, Mr. Eakin, who 45 Lafayette Street, New York City succeeded the famous “Charley” Ruck¬ Flint Pre*s Quit* Bu*ine**. Established a Quarter of a Century er, has a wide circle of friends and ac¬ ihe Flint (Mich.) Evening x’ress, quaintances among newspaper, magazine which was established six months ago, in and advertising men, as he has been with its issue of Saturday, April 5, announced the Swiit Specific Co. fourteen years, that wirh that number it would quit the during the most of which time he has field and go out of business. It had handled the company’s publicity. He been running a circulation contest and travels ten months in the year, during one of the front page ears carried the which time he calls on several hundred notice “Polls Close at Five.” Above the newspapers in almost as many cities. title caption in this last issue was the The Swift people are using at present inscription “We Close for Good.” The about 600 dailies and 400 weeklies in publisher of the Press gave notice that their advertising campaign, which, by all bills will be paid in full and that sub¬ the way, continues the year round. The scribers will receive the Flint Daily newspaper copy, which aggregates 30,000 Journal for the period for which they lines, is said to be the largest used by have subscribed. They frankly admit HIOroCNCIRAm^ any general advertiser. that the Journal is too well intrenched Mr. Eakin, who has recently returned in public favor to be dislodged, and, from a trip to the Pacific Coast, and therefore, give up the fight. later from a trip through the Southern “Try our perfecting News at States, told a representative of The Ed¬ Mi**emer Head* Pekin Daily New*. itor AND Publisher that he found a George W. Missemer, of Shanghai, 5 cents. It is guaranteed not cheerful feeling of optimism among China, son of J. R. Missemer, publisher business men everywhere. of the Mount Joy (Pa.) Star and News, to smut or offset and is black “I was much pleased at the business recently took charge of the Pekin Daily and clean.*' situation as reflected in the talks I had News, as its editor and general busi¬ with merchants, manufacturers and ness manager. The last three years he SEND FOR SAMPLE farmers,’’ said he. “The tariff, the was the editor of the Daily China presidential election and politics gener¬ Gazette, at Shanghai, which was sold to F. E. OKIE CO. ally have not caused them to worry the secretary of Dr. Sun Yet Sen, the either about the present or the future. Manufacturer* Fine Prlntinc Ink* first President of the new Chinese re¬ PHILADELPHIA. PA. Capt. David .A. Murphy. -All seemed confident that this year is to public, who lives at Shanghai and is a to be an exceedingly prosperous one. In the latest of which, “Back-log Ballads,” personal friend of Missemer. The News our own field we did the largest busi¬ is the only English paper in the Chinese ness in February of any February in is a charming volume of picturesque and pastoral poems. The Captain’s initials capital. our history.” Choice newspaper properties at moderate are D. A. M., but the motto of the price* in every State in the Union. Will Oxford Herald is “The Golden Rule Conaiderable Editor. furnish summary deacriptions in firit letter Flushing Editor in Libel Action. and Better America,” arid the well-be¬ With this issue the horse editor, who is also if you give requirement* and bank refer¬ Harry Sutnhen. editor of the Queens the society editor, the religious editor, the po¬ ence*. loved Captain carries out that motto litical editor, the live-stock editor, etc., etc., be¬ Borough (N. A’5 Bulletin, a weekly with characteristic editorial effective¬ comes the poultry editor of The Appeal.—Paris H. F. HENRICHS, Newapaper Broker paper published in Flush'ng, L. I., who ness. He is a sturdy fighter who has (Mo.) News. Litchfield, IlL is also deputy commissioner of public never been licked. Captain Murphy is works. Queens, was summoned before now taking a three months’ vacation at Magistrate Conway in a criminal libel THE DAILY ADVOCATE Buena Vista, O., where he daily imbibes proceeding last week. Richard Van Sic- a^opy. Stamford, Connecticut, icn, cashier of the First National Bank of the good sulphur spring water that abounds in that region. Your advertisement in the Advocate is of Jamaica. alleeen a correspond¬ How can the public practise patience, ent in Cuba during the Spanish-.Amer- forbearance or forgiveness with the pre¬ ican War. cise organ by wnich and through which Don't Miss The Big society sees itself as a whole and comes James G. Boylin, for twenty-six to the common consciousness of its own years editor and owner of the W'inston commoH knowledge, thought, desire and (N. C.) Messenger and Intelligencer, will? This is the mystery in the soul died recently at his home in Winston, Printing, Publishing, of the -American State that in the news¬ after an illness of several weeks. paper it has found the medium by which an hundred millions, scattered over Egbert C. Reese, Chicago manager of Advertising and 8,000,0<10 square miles, have daily the the Coca Cola Co., died on .April .8. He same facts, think the same thoughts, had been with the Cica Cola Co. for ponder the same issues and divide, over twenty years. Allied Trades Show aware of the difference which leads to division. Col. Wm. L. DeBeck, for many years engaged as a newspaper publisher and IT OPENS APRIL I9th The Inland Empire paper plant at writer on Cincinnati publications, died Millwood. Wash., has arranged for the on April 9 at Chicago, aged eighty At Grand Central Palace construction of a new three-story frame years. building to cost about $35,000 and to be about double the size of the present The Montcalm Herald at Stanton, (ireatest aggregation ever plant. Mich., has discontinued publication. gathered under one canvas —performing linotypes — astounding printing presses —mysterious folding ma¬ chines—bewildering mono¬ types.

A magnificent, marvelous multiplicity of magical modern methods majes¬ tically mingled in one magniloquent maelstrom of mathematical genius.

Something doing from the tap of the gong—so be there. For further information apply to HARRY A. COCHRANE Preiident 200 Fifth Ave., New York City

HE DELAYS NOT THE ORDER OF HIS GOING. TELIPHONE, GRAMERCY 724 From the Pittsburgh Post. i8 THE EDITOR AND PUBLISHER. April 19, 1913.

TIPS FOR THE AD MANAGER. J. C. McMichael. 97*4 Peachtree street, Katten Coinjian.v. Fourth Ave¬ .Vtlanta, (Ja., is hnndlii^ the advertising for the Marietta Knitting Co.. “Radium nue Kuihling, Xe^' York City, is rei)ortehia. I’a.. is issuing orders to with some Western jtapers for the Mac GAZETTE—Av. Cir. Feb., 6,339.... Phoenix Xi-w York City paix'rs for the Lee Tire Laren Drug Co., Cleveland, Ohio, and --- POST^DISPATCH .St. Louii & Rubber Co., "L'e I’uncture-l’nMd Los Angeles. CaL_ i CALIFORNIA. Tires,” Sll."* Seventh avenue. New Y'ork. MONTANA. H. B. Humphrey Co., 44 Federal ENTERPRISE .Chicoi MINER ....Bun> J. Walter Thomp.son Co., Cleveland, street, Boston. Ylass., it is rejtorted, will Ohio, and 44 liast Twenty-third street. place orders witli a selected list of juiiters RECORD .Lot Angeles NEBRASKA Xew York ('ity, is sending out 5,0(NK-line in a few weeks for the oration. ‘’Royal Xestor going out to New York. Boston, Pittsburgh and f'igaivttes,’’ Studebaker Building. Broad¬ .New Jersey newspapers, and to a selected list The leading Farm Journal of the Pacific NEW YORK. way and Forty-eighth street. Xew York of magazines. Coast and the Irrigated States. City. RECORD .Stockton KNICKERBOCKER PRESS.Albany A portion of the magazine and trade cam¬ Only newspaper in Stockton paign for Chas. R. UeBevoise Co., “DeBevoise BUFFALO EVENING NEWS.... Buffalo Uuthrauff & Uyan, Fourth avenue, ; that will tell its circulation, Xew York Cit.v, are forwarding orders ‘ Brassiere,” Newark, N*. J., is being prepared and placed by The Siegfried Co., Inc., 50 BOLLETTINO DELLA SERA. New York to Pittsburgh i)aiH'rs for F. Koref & Co.. Church St., New York. FLORIDA. "Vivo,” ;{41>1 'Pliird avenue, Xew York Cit.v. It is reported that the list will ; EVENING MAIL.New York Wyckoff_ .Vdvertising Co., 14 Ellicott street, METROPOLIS.Jacksonvilla graers, tor the with a s«“lected list of papers for Emery ' PLAIN DEALER.Cleveland I'nitcd Cigar Mfg. Co., “Wm. Penn Cigar.” CONSTITUTION. Atlanta & Co.. Inc.. “Emery Deviled Sardines,” : Circulation for March, 1913. Boston. Mass. Carpenter It Corcoran, Inc., 26 Cortlandt Daily . 110.365 street, Xew York City, are issuing contracts CHRONICLE .Augusta to a few Eastern cities for the White Tar Sunday . 143,525 ^ Whitman Co.. Ik'j Madison avenue, Xew < Bags Co. LEDGER .Columbus York City, is inquiring ratt*8 in a large v'lNDICATOR.Youngiiown list of paiKTs. Gardner .Ailvertising Co., Inc., Kinlocii ILLINOIS. Building, St. I.ouis, Mo., is making contracts PENNSYLVANIA. Sherman & Bryan. Fifth avenue. i for the Ford .Motor Co. POLISH DAILY ZGODA.Chicago Xew York ('ity. are reiMirted tolx“ leaving ' TIMES.Chetiei MacManus Co., Inc., Detroit, Mich., is send¬ SKANDINAVEN . Chicago <'ontracts with some Western papers for ; ing out 2,000 line 1-year contracts to Middle Bos<‘nlM-rg Bros. & Co., Clothing, 2.‘K> St. i DAILY DEMOCRAT.Johniiown West pai>ers for the Dayton English Laboratory HERALD . Joliet Paul stnvt. Rochester, X. Y’. i Co. DISPATCH .Piluburgh NEWS. Joliet Wyckoff Advertising Co.. 14 Ellicott ! Had the Mini.ter with Them. PRESS . Pittiburgh street. Buffalo. X. Y., is sending out or- i HERALD-TRANSCRIPT .Peoria A minister, who was not averse to an occa¬ ders to st. Xew Y’ork City, is handling i dying.” THE STATE.Columbia the advertising of the Quaker laice Co.. IOWA. (Cir. July, 1912. S. 20,986; D. 20,956) “Quaker I.ineos,” Philadelphia, Pa. Advertises Want Ad Columns. REGISTER & LEADER_.. Des Moines TENNESSEE. . Wood. Putnam & Wood. Ill Devon- j The Xew Y’ork Herald for several shire street. Boston, Mass., are placing | weeKs has been printing a series of at¬ THE TIMES-JOURNAL...... Dubuque 50 d. c. 1 t. orders with a few selocteemitted 1912 examination by Co.. “Lash’s Bitters.’’ 1721 Mission street, Opportunities as Good To-day as Y’ears Aaaociation of American Adveitisera. San l^ancisco. Cal., and 721 Washington .Ypo?” “Ihe Kndness of Employers COURIER-JOURNAL. .... Louisville 8tre<‘t, Xew Y’ork City. Who Read the New Y’ork Herald,” and TIMES . .... Louisville “Getting a Hearing.” The ads, which F. Albany Rowlatt, 152 Bay street. WASHINGTON. were written by C. R. Lippmann, are Toronto, Can., is forwarding orders to LOUISIANA. POSf-INTELLlGENCER .Seaida some Eastern papers for Holbrook’s. I.td.. well constructed and are so interesting that people read them through. Their “Holbrook’s Worcestershire Sauce,’’ 4(i DAILY STATES.New Orlemw , WISCONSIN. Scott street, Toronto, Can. effect in producing additional business has already been felt. item . New Orlemu EVENING ^SCONSIN^ ,. .Milwaukee TIMES-DEMCXRAT.New Orleuu _ New Orleans States la Use of State Seal in Ada Legal? 32,000 Daily. The right of an individual or corpora¬ MARYLAND. CANADA. tion to use the seal of New York State Guaranteei the largest Carrier delivery ALBERTA. HOME circulation, also the largest WHITE ' for advertising purposes is.to be invesr THE SUN.Baltimore circulation in New Orleans. hat a net paid circulation of 124,000 tigated by Governor Sulzer. His atten¬ HERALD.Calgary Week of Dec. 80, to Jan. 5, 1918, inclu¬ copies daily, 80,000 of which are sive. The States led The Item by 19,550 tion was called to one appearing in New agate lines on Total Space for that period. ! Y'ork newsiiapcrs which read: “The served in Baltimore homes. BRITISH COLUMBIA. THIS IS NOT IRREGULAR, BUT State of New Y’ork will give you, be- VERY FREQUENT. World .■..v mcouver , ginning May 31, an opportunity to make MICHIGAN. Don’t be fooled by wild, unsupported ONTARIO. claims “month after month." i money." etc. In this particular case,, it PATRIOT (Morning).Jackson Proof of above record shown by agate ' was explained, the ad concerned the sale Daily (Except Monday) FREE PRESS...... T7.TT7rLondoa rule. The States prodiKcs results {.Iwaya of build ng krts by the State Hanking I Average. Year of 1912 QUEBEC. The S. C. BECKWITH SPECIAL AGENCY I Deiiartment for the benefit of deposi¬ I Daily. 10,589 Sunday. 11,629 _ tors of a failed hank. The Governor Sole Foreign Representatives LA PATRIE.Montraal said he would not get out a restraining MINNESOTA. New York Chicago St. Loub I order, since the enterprise was in the I interest of general welfare. TRIBUNE. Mom. li Eve.MinnaaHisi LA PRESSEAve.Cir.forl9l2.1 M.37I Montreal Ai’Kil 19, 1913. THE EDITOR AND PUBLISHER. 19

ad field personals. dreier at Springfield.

Sannu-l Bilger, formerly with the /-*'** ‘I** Taylor-Critchtield Co., is now vice-prcs- rhilotophy of a Vagabond, ident of the Chas. H. Touzalin .'\dver- , Thomas Dreier, editor of .Associated Publishers’ Representatives Advertising Agents tising Co., of Chicago. j .Advertising, and Character, and an ex- . - : pert in advertising problems, recently ^ ALLEN & WARD ADVERTISERS’ SERVICE Daniel \’. H. Clarke, general business i del vered a somewhat unusual address Bnmiwick Bldg., New York 5 Beekman Si., New York manager of the \Vm. F. Simpson .Ad-; before the Springfield (.Mass.) Public-| Advertising Bldg., Chicago Tel. Corllandi 3155 tertising .Agency for the past eight 1 ity Club on "The Philosophy of a ; ■years, resigns from that firm on .April Vagabond.” It had nothing to do with ; ANDERSON, C. |.. SPECIAL AGENCY AMERICAN SPORTS PUB. CO. 19. Mr. Clarke has not decided on his advertising, and yet after he had fin- ! Marquette Bldg., Chicago, 111. 21 Warren St., New York future course of action. , ished one of the members said to his ' Tel. C^nt. 1112 Tel. Barclay 7095 - 1 neighbor; "That’s the best advertising ' C. .A. Foster, formerly with the Bur- 1 talk I have heard in a year.” | JOHN M. BRANHAM CO. ARMSTRONG, COLLIN ADV- CO. roughs .Adding Machine Co., is now ad- Dreier talks, as he writes, with a ■ Brunswick Bldg., N.Y., Mailers Bldg, Chic. 115 Broadway, New York vertising manager of the Maxwell Motor spontaneity, a gentle seriousness, and a ; Chemical Bldg., St. Louis. Tel. 4280 Rector Car Co., of Detroit. i power that moves men. The following ; - i extract from his address is worth re- ' BUDD, THE JOHN, COMPANY BRICKA. GEORGE W, Adv. Agent. Neal D. Ivey, of the advertising de- | cording: Brunswick Bldg., N. Y.; Tribune Bldg., partinent of the New Orleans Item, has | "We may have a plan, we may have ; 114-116 East 28th St., New York Chic.; Chemical Bldg., St. Louis joined the staflF of the Simms-Beauvis materials, we may adjust these mate- , Tel. 9101-9102 Mad. Sq. Advertising .Agency of that city. ! rials properly, and still fail. To be of i - I value to the world something more is 1 CARPENTER-SCHEERE^ SP. AGCY FRANK, ALBERT & CO. 1 Dean M. Linter, formerly of the : needed. Quite as important as these is I Fifth Ave. Bldg., New York 26-28 Beaver St. New York Charles H. F'uller Co.’s Chicago office, | the desire to serve. Without desire, ; Peoples Gas Bldg., Chicago jel Broad 3831 is now with the Wm. II. Cunnyngham | there can be no action. The intellect ! CONE, LORENZEN & WOODMAN Agency. alone is of no value. It must be vital- ' HOWLAND-GARDINER-FENTON - I ized by emotion. 1 Brunswick Bldg., N. Y-; Mailers Bldg., 20 Broad St., New York Chic.; Gumbel Bldg., Kansas City P. H. Henriquez has severed his con- 1 “V\eve got to believe, too, that every- i Tel. Rector 2573 nection with the F'uller and Henriquez thing that comes to us, whether joy or Special .Agency and has become con¬ DE CLERQUE, HENRY, nected with the Beckwith Special .Agency have a great faith in the all-wisdom of Chicago Office, 5 S. Wabash Ave. LEE-JONES. Inc., of Chicago. the Great Executive. The curious thing, New York Office, I W. 34lh Sl General Advertising Agents, as we discover along this vagabond trail Republic Building, Chicago. Frank L. Sugrue, one of the South’s we are all traveling, is that many GRIFFITH. HARRY C. well-known newspaper advertising men, j grief worth more than the joy we Brunswick Bldg., New York KIERNAN, FRANK & CO. has become associated with the New sought. The greatest prayer is ‘Thy ' Tel. Madison Sq. 3154 156 Broadway, New York Orleans Times-Democrat, on which will be done.’ We’ve got to feel that | Tel. 1233 Cortlandl 1 paper he will co-operate with Major whatever is sent to us is what we most I HENKEL. F. W. need. It isn’t what happens to us that People's Gas Bldg., Chicago Henry H. Baker, in the management of j ! MEYEN, C., 61 CO. the advertising department. counts for so much, but what we do j Tel. Randolph 3465 with the experience.” I Tribune Bldg^ New York I Tel. Beekman 1914 Thomas D. Bell, who has held various KEATOR, A. R positions with the Canadian Pacific Rail¬ AD WOMEN TO CRITICIZE COPY. 715 Flartford Bldg., Qiicago, III. way for the past eighteen years, includ- ; —---— , I Tel. Randolph 6065 i SECURITIES ADV. AGENCY ing that of assistant general advertising 1 P*'o**’*™ of Luncheon nt Prince j I 27 William Sl., New York agent, since October last, has resigned to George Hotel This Noon. j LINDENSTEIN, S. C. Tel. Broad 1420 take the position of manager for West- ; Miss Anna R. Rosenblatt, of the Bust- | 116 East 28th St., New fork 30 North Dearborn St, Chicago ern Canada of the McKim Advertising j ness Bourse, New York, will preside at 1 iANKRUM ADVERTISING AGENCY -Agency, with headquarters at Winni- j the monthly luncheon of the League of | Clamified SpecialitU I -Advertising Women, which is for mem- I NORTHRUP, FRANK R 431 S. Dearborn St., Chicago, Ill. . ... T- T • J J bers only, at the Prince George Hotel j 225 Fifth Ave., New York A. W. Ferguson has resigned as ad- t^-dav, at which advertising copy criti- Tel. Madison Sq. 2042 vertisjng director of. John T. Milhken & | ^isn^3 the main topic. 1 * CLASSIFIED AD COMPANY Clearing House For All Agencies Co., St. Louis, to join the National Various classes of advertising copy PAYNE 6c YOUNG Karpen Bldg., Chicago. Druggist of that city. will be brought before the league mem¬ 747-8 Marquette Bldg., Chicago bers, the copy criticised, corrected or 200 Fifth Ave., New York Norman D. Lewis, resigned from the approved, then analyzed as to what GUENTHER-BRADFORD 61 CO. Cincinnati office of the J. Walter Thomp¬ periodicals should prove most profitable PULLEN, BRYANT 81 FREDRICKS CO, 64 W. Randolph Sl., CUcago son Co., to become advertising manager according to the various styles of copy, 225 Fifth Avenue, New York. Newspaper and Magazine Advertising of the Master Builders’ Co., of Cleve¬ 1 also at what periods during the year cer¬ Tel. Madison Sq. 9729. land. tain copy should be used. In fact, it LEVEN ADVERTISING CO. PUTNAM 6c RANDALL, will be a typical board meeting of a 175 5th Ave., New York. Thomas N. Jones became advertising 45 W. 34lh St.. New York ! ‘‘.Mock -Advertising Campaign.” Majestic Theatre Bldg., Chicago. manager of the Philadelphia Press on j The League of .Advertising Women Tel. Murray Hill 1377 Monday. I was represented at the banquet of the VERREE 6( CONKLIN. Inc. THE BEERS ADV. AGENCY I Eastern Division of the Associated Ad- 37 Cuba Sl.. Havana. Cuba -Albert Moucher, formerly of the Phil- | vertising Clubs of -America at the Hotel 225 Fifth Ave., New York N. Y. Office, lllh Floor, Fuller Bldg. adelphia Press ad staff, has joined the | Waldorf-Astoria, by Allyne V. Scheerer. Tel. Madison Sq. %2 sales force of the Peerless Motor Car Mrs. P. J. Evans represented the THE EXPORT ADV. AGENCY Co. of that city. | Women’s .Ad Club of Boston. STOCKWELU W. H. 629 People's Gas Bldg., Chicago Specialiits on Export Advertising Alfred L. De Noyer, formerly of the i NEW AD INCORPORATIONS. Canadian papers exclusively. Chicago, 111. Boston -American staff, has been made I New York, N. Y.—Federal .Advertis¬ publicity manager of the Farnsworth, | ing Agency of Manhattans capital, $60,- Hoyt Co., Boston. I 000; general advertising; incorporators: CIRCULATION NOTES. readers an opportunity to display their Robert Tinsman, Carl Kaufman and The Keokuk (la.) Con sti tut ion-Demo- ! knowledge of the Hub City’s thorough¬ W. E. Woodward, for four years head j others. crat has just closed a record-breaking ! fares at a profit. ■of the copy and plan department of the | Boston, Mass.—The Greene Advertis¬ auto contest under the management of J. Walter Thompson Co., New York, ! ing Co.; capital stock. $50,000; incor¬ H. F'. Sweatland. More than 1,500 new i The Pittsburgh Sun’s ‘‘Book-Lovers’ will resign May 1 to associate himself j porated by Robert R. Greene, Gardiner subscribers were secured through the' Contest is booming along at a record- with a new advertising enterprise. F. Greene and Charles W. Noyes. medium of the campaign, according to! breaking rate. St. Louis, Mo.—Ferry-Hanly-Schott the publishers. ] Cooper Jackson, for the past year -Advertising Co.; dapital, $2,000; incor¬ The -Asbury Park (N. J.) Press is business manager of the Wichita (Kan.) porators : Wallace J. Ferry. Henry The Washington Post is conducting a conducting a “hidden word” contest that Beacon, has gone to Austin, Tex., where Schott, Clarence P. Hanly and Frank A. unique contest which promises to boost is booming both the circulation and he will be advertising manager of the Boyd. the circulation to an edifying extent advertising departments. Statesman. Philadelphia, Pa.—Charles Blum The prize list is headed with a cash pre¬ mium of $1,000. .Advertising Corooration ; officers: Pres¬ More Work for Missouri Students. Parkersburg Sentinel Had Big Bath. ident, Charles Blum; vice-president. Ed¬ . A. E. Clayden, newspaper representa- i ward .A. McCay; secretary, Frank J. College banners, a different one each The school of journalism of the Uni¬ five. New York, is in receipt of a letter j Clifford, Jr., and treasurer, E. Le.slie week, are being given with new sub- i versity of Missouri has added to the from A. B. Smith, publisher of the! .Allison. scriptions to the Bridgeport (Conn.) | amount of purely professional work re¬ Parkersburg (W. Va.) Sentinel, in Standard in a campaign just instituted | quired for graduation. Under the new which he states that while they had a Abe Lipman’s Eighth Son. by L. W. Keyes, circulation manager of I rule, thirty-six hours of professional six-foot bath for two days they did not Abe Lipman. circulation manager of the paper. | work is necessary for graduation, in¬ miss an issue of the Sentinel, and while the Jewish Daily News and an exponent stead of twenty-four as previously. the electric power was shut off Friday of Colonel Roosevelt’s theories on race Vacuum cleaners are being offered as ! This, however, does not increase the and Saturday, March 28 and 29, they suicide, celebrated the Brismilah cere¬ an inducement in an increased circula¬ total number of academic and profes¬ managed to print on a job press a fair¬ mony of his eighth son on Sunday last. tion campaign that is being conducted sional hours necessary for the comple¬ sized issue of the Sentinel, and that the Following the Jewish custom, a supper by the Bridgeport (Conn.) Telegram. tion of the courses in journalism. paper, together with Parkersburg, is was served to the assembled guests, who Among schools of journalism the Mis¬ back to normal conditions and none the included a number of local newspaper The Boston Traveler is running a souri school alone requires two years, worse for a thorough drenching. street picture contest which will give its or sixty hours, of work for entrance. THE EDITOR AND PUBLISHER. April 19, 1913I’ The Boston Post is profitable **by reason of its tremendously big circulation, the biggest or next to the biggest of any morning paper in the entire country” — Mr. FRANK A. MUNSEY in Boston Journal, Feb. 26, 1913

CIRCULATION AVERAGE FOR MARCH

Boston Daily Post Boston Sunday Post 413,254 318,836 TOTAL DISPLAY ADVERTISING

(Newspapers with Daily and Sunday Editions) Month of March First Three Months of 1913 AGATE UNES AGATE UNES Boston Post . 616,704 1,487,424 Boston Globe 534,760 1,307,494 Boston American 479,887 1,187,921 Boston Herald 385,007 921,834 Classified Advertising not included in above totals

Automobile Display Advertising The BOSTON POST Leads in Local Display Month of First Three March Mos. of 1913 Agate Lines Agate Lines The BOSTON POST POST 79,815 112,133 Leads in Foreign Display Globe 72,013 104,343 The BOSTON POST American 69,305 86,994 Leads in Automobile Display Herald 67,877 87,410 The BOSTON POST Classified Advertising not included in above totals. Leads in Total Display

Eastern Representative—Kelly-Smith Co., 220 Fifth Ave., New York Western Representative—C. Geo. Krogness, Marquette Bldg., Chicago