Rio de Janeiro, November 2010

1 Table of contents

1. About Football Transfer Review

2. European football finance outlook

3. Highlights Football Transfer Review Europe 2010/11

4. Football Transfer Review Brasil

5. The way forward for Brazilian football

6. About Prime Time Sport

2 About Football Transfer Review

Football Transfer Review by Prime Time Sport provides relevant data and insightful and independent analysis of the Mission variables that influence squad designs and player transfers in international football industry

• 2 versions published every year, related to Summer and Winter transfer markets • The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the Contents publication of the information itself • Addressed to both football industry professionals and those that follow it with special interest • Editions: Europe, and Mexico

3 Technical sheet Europe edition

• Data included refer to main division of and the other top 4 European leagues (, Lega Calcio, and ) • Transfer data only include fix amounts, except when bonuses have been made public (50% achievement considered) • Year to year comparisons refer to summer market only, unless otherwise indicated • Includes transfers that took place until August 31st 2010 Specifications • Ibrahimovic transfer form FC Barcelona to AC Milan has been considered in the 2010/11 • Transfer data are gross of agent commissions or revenue share with other stake holders (ie 6Mio€ paid by FC Barcelona to the agent of Yaya Toure • Squads review includes only players registered as 1st team players • Sign-up means new player arrivals (not total number of registered players) and Exits players leaving the team (even if on loan)

• Director: Bruno Batlle Team • Analysts: Valeria López

4 Technical sheet Brazil edition

• Data included refers to the teams competing in Brasileirao championship during 2010 season • It also includes data from Brasileirao 2010 teams participation in State Championships • Transfer data include fix amounts agreed between clubs (bonuses excluded) Specifications • Season 2009 includes data from January to December; season 2010 from January to November • Squads review includes only players registered as 1st team players • Sign-up means new player arrivals (not total number of registered players) and Exits refers to players leaving the team (even if on loan) • Exchange rate used: 1 USD=1,71 BRL

• Director: Bruno Batlle Team • Analysts: Teo Cruz, Fernando Pacheco, Valeria López

5 Table of contents

1. About Football Transfer Review

2. European football finance outlook

3. Highlights Football Transfer Review Europe 2010/11

4. Football Transfer Review Brasil

5. The way forward for Brazilian football

6. About Prime Time Sport

6 Revenue trend top European Leagues

Mio€

2.441 2.273 2.326

1.575 1.438 1.438 1.501 1.421 1.494 1.379 1.326 1.064 972 989 1.048

2006/07 2007/08 2008/09

English Premier League maintains revenue leadership, followed by German Bundesliga. Financial downturn does not show-up in revenues

Source Deloitte Annual Review of Football Finance, June 2010, Mio€ 7 Profit (loss) trend at top European leagues

Mio€

-92 -109

-186 -216 -241 -233 -236

-335

2007/08 2008/09

All top leagues have experimented losses for 2 consecutive years. English Premiership losses have grown dramatically

Source: Report from Professor JM Gay, from Barcelona University 8 Revenue ranking European clubs

Mio€ 401

366 366

327 325 309 295 290 264 263 269 242 217 211 210 203 197 197 168 173 175 156 147 146 145 133 148 140 133 128 127 125 126 104 102 101

2007/08 2008/09

Real Madrid and FC Barcelona are for the first time in the 2 top positions of the ranking (and will continue to be at 2009/10 season). English football has 4 teams between the top 10.

Source: Deloitte Football Money League 9 Table of contents

1. About Football Transfer Review

2. European football finance outlook

3. Highlights Football Transfer Review Europe 2010/11

4. Football Transfer Review Brasil

5. The way forward for Brazilian football

6. About Prime Time Sport

10 Player acquisition spending-Top 5 European leagues

Mio€ -29%

1.855 1.713 1.322

2008/09 2009/10 2010/11

Top 5 European leagues spent 1,3Bio€ in player acquisition (-29% vs year ago). Real Madrid and FC Barcelona spending decline represents 42% of total reduction

11 Player acquisition spending-Top 5 European leagues

Mio€ 570 -15% 2008/09 510 508 -45% 470 2009/10 435 -18% 400 2010/11

327 -32% 270 262 -43% 245 230 215 157 150 140

Spanish La Liga shows the most significant spending drop due to lower activity at Real Madrid and FC Barcelona. Despite 2nd consecutive drop, English Premier League still leads spending in Europe

12 Player sales- Top 5 European leagues

€Mio

287 269

187 176

141

La Liga has been the most active league in terms of player sales, followed by Italian Lega Calcio. Valencia CF has been the top selling club at summer

13 Net spending- Top 5 European leagues

€Mio

248

58 16 -24 -36

La Liga and French Ligue 1 have sold more that spent. Manchester City concentrates 43% of total net spending in England

14 Net # signings vs exits- Top 5 European leagues

Nº.of players

-38 -54 -75 -94

-285

All leagues have seen more players leavings than players coming, with total wage cost reduction as a result

15 Top 10 spending teams

Mio€ 145

78 73

56 53 43 41 39 38 37

Man.City R.Madrid FC Juventus AC Milan Rubin Genoa Wolfsburgo Chelsea Marsella Barcelona Kazan

Manchester City is the highest spending club, outspending Real (#2) by 86%. Despite spending drop, both Real and Barça still at top positions

16 Top European teams spending ranking

Mio€

265 2009/1 0 201 0/1 1

1 401 45 112 78 73 83 48 56 53 51 38 43 44 29 30 27 23 15 13 9

Manchester City has spent almost 300mio€ in 2 years. Just 3 top clubs increase spending (Man City, AC Milan & Juventus) . Bayern Munich needs no spending as last season investment resulted in good sporting performance

17 Top 10 selling teams

Mio€ 84

69

53 52

40 38 36 34 33 32

Valencia FC Benfica Liverpool Oporto Man City Juventus Genoa Udinese Barcelona

Valencia leads income ranking thanks to David Villa and sales (82% of total sales). FC Barcelona is in a leading sales position for the first time ever

18 Top European teams sales ranking

Mio€ 103 2009/10 89 2010/11 84 78 69

53 46 38 38 36 35 27 22 22 19 15 17 17 11 9 8 3

FC Barcelona is the highest selling among top teams, thanks to Yaya Touré, Ibrahimovic & Chygrinsky sales (despite accounting for losses in the last 2). 6 out of 11 teams have had smaller player sales income than last season

19 Top 10 most expensive players 2010/11

€Mio

40

30 29 29

25 24 22 23 22 22

Villa Touré Balotelli Silva Di Maria Ibrahimovic Mascherano Kolarov Milner Gourcuff

20 Ranking most expensive transfers ever

€Mio

94

72 66 65 60 51 47 46 46 45

C.Ronaldo Zidane Ibrahimovic Kaka Figo H.Crespo Buffon Ferdinand Vieri Shevchenko

No transfers from this summer have joined historical top 10 in value

21 Usage Top 10 European signings of 2009-10*

Minutes

7out of 10 of most expensive signings of last season did not have expected performance (as were brought to play most minutes as line-up players)

* According to minutes played at domestic league 22 Results trend of clubs with highest spending in 2009/10

League League Results Spending* Results Team position position Champions Valoración 2009-10 2009-10 2008-09 2009-10 2008-09

265 2nd 2nd 1/8 finals 1/8 finals

140 10th 5th - -

112 Champions Champions Champions Semifinals

83 Champions Champions 1/8 finals Champions

51 2nd Champions ¼ finals Runners-up

48 2nd 7th 1/8 finals 1/16 finals

3 out of 6 top spending teams did not achieve expected results on the pitch, which confirms that investment does not immediately turn into sporting performance

*Mio € 23 Table of contents

1. About Football Transfer Review

2. European football finance outlook

3. Highlights Football Transfer Review Europe 2010/11

4. Football Transfer Review Brasil

5. The way forward for Brazilian football

6. About Prime Time Sport

24 Football Transfer Review Brasil

4. Football Transfer Review Brasil

4.1. Revenue outlook

4.2. Player movement

4.3. Exports review

4.4. Squad data

4.5. Managers stability

4.5. Conclusions

25 Revenue trend Brasileirao

Mio U$D +12% +9%

917 749 815

2007 2008 2009

Growth trend at Brasileirao championship (12%) is much higher than the average of Top 5 European Leagues (4%)

Source: Crowe Horwath RCS, 2010 26 Club revenues ranking 2009

Mio U$D

106 103 102

73 71 70 65 50 41 39 37 36 27 24 18 14 13 11 10 9

2009

Corinthians, Internacional and Sao Paulo form the elite class of Brazilian football

Source: Crowe Horwath RCS, 2010 27 Revenue trend top 10 clubs

Mio U$D 111 106 103 102 91 93 83 79 81 73 69 71 69 70 64 65 55 58 50 52 50 45 38 41 39 34 34 30 30 31

Corinthians Internacional São Paulo Palmeiras Cruzeiro Flamengo Grêmio Vasco da Santos Atlético MG Gama

2007 2008 2009

Revenue growth story across the board. Palmeiras is the only relevant club showing revenue decline

Source: Crowe Horwath RCS, 2010 28 TV rights revenue trend top 10 teams

Mio U$D

25,9

22,4 21,7

17,8 18,1 17,6 17,0 16,3 16,0 16,4 16,1 16,1 16,1 15,0 15,1 12,7 12,7 11,8 12,2 10,8

Flamengo Palmeiras Sao Paulo Internacional Cruzeiro Cortinthians Santos Atlético Grêmio Fluminense

2008 2009

TV rights revenues have grown significantly among Brasileirao teams, with an average increase of 27%. Further growth expected as a result of Globo’s loss of exclusivity

Source: Futebol Finance 29 Football Transfer Review Brasil

4. Football Transfer Review Brasil

4.1. Revenue outlook

4.2. Player movement

4.3. Exports review

4.4. Squad data

4.5. Managers stability

4.5. Conclusions

30 Player acquisition spending- 2010 Brasileirao teams

MioU$D +61%

79

49

2009 2010

Increase in revenues has enabled higher budget available for player signings

* It includes total players spending by clubs competing in Brasileirao 2010 during both State Championships and Brasileirao 31 Player acquisition spending by club

MioU$D 2009 24,2 2010

15,4 16,0

11,2 10,2 7,9 6,1 5,8 5,8 4,0 4,1 2,4 2,3 2,0 2,1 1,0 1,5 1,4 0,9 0,2 0,2 0,4 0,8 0,6 0,3

Palmeiras investment of 24,2mio$ represents 31% of total Brasileirao teams spending in new players. Minas Gerais teams At. and Cruzeiro complete top 3. Up to 6 teams made no investment in new player signings

*Clubs in Serie B in 2009 32 Top 10 most expensive signings 2010

Mio U$D

8,3

5,5 4,4 4,1 4,1 4,1 4,1 3,8

2,2 2,0

Jorge Maicosuel Leo Kleber Diego Souza Réver Montillo Douglas Fernandinho Valdivia

Palmeiras Botafogo Palmeiras Palmeiras Atlético/MG Atlético MG Santos Cruzeiro Grêmio Sao Paulo

3 of the most expensive signings of the season have been done by Palmeiras, the club with a highest investment in the League

33 Top 10 most expensive signings ever

Mio U$D

20,8

1 6,4 1 3,9 1 1 ,1 8,3 6,5 6,1 5,5 5,1 4,0

Tévez Mascherano Carlos Jorge Giuliano D'Alessandro Maicosuel Romário Diego Souza Alberto Valdivia

*

Corinthians Corinthians Corinthians Corinthians Palmeiras Internacional Internacional Botafogo Flamengo Palmeiras

The return of to Palmeiras joins top 10, which is still lead by Tevez and Mascherano moves to Corinthians

*Nilmar= 2 (loan) + 9 34 Top Brazilian players back to Brasileirao

Transfer Season Player From To Price (mioU$D)

2010 Roberto Calos Fenerbahce (TUR) Corinthians Free

2010 Belletti Chelsea (ING) Fluminense Free

Free Loan 2010 Manchester City (ING) Santos

2010 Roma (ITA) São Paulo Free Loan

2010 Chelsea (ING) Fluminense Free

Free 2009 Adriano Internazionale (ITA) Flamengo

Free 2009 Ronaldo Milan (ITA) Corinthians

Free 2009 Fred Lyon (FRA) Fluminense

Increased financial strength of Brazilian clubs has made possible the return of top players that have played in top European teams

35 Total player sales Brasileirao teams

MioU$D +18%

170 144

2009 2010

18% growth mainly explained by Sao Paulo, Gremio and Santos player sales into Europe

36 Player sales by club

37,8 MioU$D 35,8 2009

29,7 29,6 2010

22,4 21,7 21,1

14,5 11,8 10,0 9,4 8,7 6,8 6,6 7,3 4,4 4,8 4,0 4,0 3,5 2,4 2,3 2,3 2,2 2,1 1,2 1,5 1,2 1,2 1,5 0,4 0,5 0,8 0,3

Internacional leads the ranking of player sales for the 2nd consecutive year followed by Sao Paulo, Santos and Gremio. Corinthians has not sold any important player in 2010 after selling Cristian Baroni, André Santos and Douglas in 2009

*Clubs in Serie B in 2009 37 Player sales vs total club revenues (2010)

19% 16% 15% 14%

8% 7%

Brasileirao clubs revenues have higher dependence on players sales than top 5 European leagues

38 # of signings-Brasileirao teams

Nº of players 346 352

Loans 119 110 Signings

227 242

2009 2010

Brazilian league is very active in terms of players circulation. Loan format (31% of signings in 2010) is very popular in Brazil to keep expenses controled

39 # of player signings – Top 5 European leagues and Brasileirao

Nº. of players 352

Loans 110

Signings 221 55 122 119 120 102 242 28 20 18 166 24 94 100 101 78

Brasileirao Serie A has much higher rotation than top 5 European leagues, resulting in lack of time to adapt into playing system of each team

40 Average cost per player signed

MioU$D 0,22

0,14

2009 2010

Average cost per player has increased almost 60% to 2010. However, it remains much lower than top 5 European leagues

41 # signings by team

Nº of 27 2009 players 23 23 23 23 2010 21 21 21 20 19 19 19 19 19 19 19 18 18 18 18 18 17 17 17 17 16 16 15 15 14 14 14 14 14 14 13 13 13 11 9

At.Mineiro, Guaraní, Palmeiras , At.Goianense and Gremio Prudente have done more than 20 signings in 2010 . Corintians and Sao Paulo, the clubs with less signings

*Clubs in Serie B in 2009 42 # signings by team- loans vs signings

Nº of players 23 23 1 21 21 20 Loans 19 19 19 19 19 8 18 5 17 17 17 16 Signings 8 7 6 7 2 8 9 7 14 14 14 11 7 7 4 13 2 3 3 22 5 9

15 16 15 13 13 13 12 12 12 11 10 11 10 10 11 11 8 8 9

Atletico Mineiro is the club with less % of loans. Rest of clubs except Corinthians widely use the loan as a format to reduce risk and expenditures

*Clubs in Serie B in 2009 43 # of exits-Brasileirao

Nº of players 332 315

Loans 104 133

Signings

211 199

2009 2010

44 # of player exits by team

Nº of players 2009 2010

27

23 22 21 21 20 20 20 19 19 19 19 19 19 17 17 16 16 16 16 15 15 15 15 14 14 12 12 11 11 11 11 11 10

Besides signings,Palmeiras is also in the top position of exits. Santos, Botafogo and Vasco are the clubs with less exits

45 # of player exits by team-loans vs transfers

Nº of players 23 22 21 21 Loans 20 20 19 19 19 19 7 Tranfers 6 16 10 7 11 8 7 7 15 15 15 9 14 5 4 12 12 13 5 4 11 8 10 3 9 6 5 16 15 4 13 4 12 12 12 12 11 11 10 10 10 10 9 7 6 6 6 6 5

Loans have an important role to release players in all clubs. Corinthians (68%), Internacional (53%) and Cruzeiro (52%) use this formula in more than half of their exits

46 Net signings vs exits– Top 5 European leagues and Brasileirao

Nº.of players

20

-38 -54 -75 -94

-285

While all Top European leagues have seen more player departures than arrivals, Brasileirao shows the opposite trend

47 Football Transfer Review Brasil

4. Football Transfer Review Brasil

4.1. Revenue outlook

4.2. Player movement

4.3. Exports review

4.4. Squad data

4.5. Managers stability

4.5. Conclusions

48 Evolution of players transferred abroad

Nº of players

1176 1085 1017 858 857 851 804 665

2002 2003 2004 2005 2006 2007 2008 2009

Despite Brasil is still number players source in the world, we have seen an stabilization in the number of player exports during last 3 years

Source: CBF 49 Evolution of players transferred abroad

Mio U$D

-25%

223 235 1 77

2007 2008 2009

The total value of Brazilian player exports has decreased 25% to 177mio$

Source: Ministério do Desenvolvimiento, Indústria e Comércio ExteriorTotal Brazilian football (all divisions) 50 Players destination: Volume vs value

75% 75%

20% 17%

4% 3% 4% 2%

Brasil Europe Asia Others

# of players Value

75% of player movement takes place inside Brasil, which accounts for 20% of total value. Since the value of each transfer to Europe is higher, 17% of total number of players accounts for 75% of total value

51 Ranking most expensive sales in 2010

Mio U$D

1 8,7

1 3,9 1 1 ,2 1 0,4 8,7 8,3 8,3 6,9 5,6 5,6

Hernanes Sandro André Wesley Walter Douglas Réver Danilo Silva Wellington Costa Silva

Sao Paulo Internacional Santos Santos Internacional Internacional Gremio Gremio Fluminense Internacional Lazio Tottenham D.Kyev W.Bremen Metalist Kharkiv Porto S.Doneskt Wolsfburg Arsenal D.Kyev

52 Ranking most expensive sales ever

Mio U$D

33,3 30,5

22,9 22,2 22,2 1 9,4 1 9,0 1 7,0 1 3,9 1 3,9

Santos Internacional Internacional Corinthians Corinthians Palmeiras Sao Paulo Sao Paulo Gremio Fluminense Real Madrid AC Milan Villarreal West Ham West Ham FC Barcelona Lazio Bayern Munich Liverpool AC Milan

53 Brazilian players in top 5 European leagues and Portugal in 2010

# of players

1 54

42

23 23 21 11

54 Brazilian players vs Argentinean in top 5 European leagues and Portugal

Nº. Of players

154

48 42 38 23 23 21 11 11 11 8 3

Brazilians Argentineans

55 S.C Internacional players sales 2006-2010

Mio USD 23,2 42,8 35,4 35,8 37,8

2006o 2007 2008 2009 2010 Bolívar (4,2) (30,5) Fernandão* (9,7) Edinho (3,2) Taison (8,7) Rafael Sóbis (11,8) Ceará (2,8) Sidnei (9,7) Magrão* (2,8) Walter (8,3) Jorge Wágner (2,8) Luiz Adriano (4,2) Márcio Mossoró (1) Nilmar (22,9) Sandro (13,9) (4) Fred (0,7) Renan (6,9) Alex (6,9) Ji-Paraná (0,14) Jorge Luiz* (0,4) Rentería (2,1) Wellington (6,2) Ramón* (1,2) Fabinho* (2,1) Pinga* (1) Danilo Silva (5,6) Marcos Camozzato Ricardo Jesus (0,4) (0,7) João Guilherme (0,2)

Internacional has been very successful selling players to an impressive amount of 175Mio$ overt the last 6 years

*Non European sale 56 Sao Paulo players sales 2005-2010

Mio USD 29,7 27,8 24,3 1 9,3 7,6 3,5

2005 2006 2007 2008 2009 2010 Digão (0,7) (10,4) Josué (2) Aloísio* (0,9) Eduardo Costa (3,5) (18,7) Rodrigo (6,9) Denílson (6,9) Edcarlos (2,5) (1,1) Arouca* (4,2) Grafite (4,9) (13,9) Souza (5,6) André Dias (3,5) * Cicinho (5,6) (0,9) Breno (16,7) Léo Lima* (2,2) Roger* (1,1)

Sao Paulo has also been very active, selling players for 112Mio$ during last 6 years

*Non European sale 57 Football Transfer Review Brasil

4. Football Transfer Review Brasil

4.1. Revenue outlook

4.2. Player movement

4.3. Exports review

4.4. Squad data

4.5. Managers stability

4.5. Conclusions

58 Squad average age by League

Age average 27,0 26,9

26,5

25,5 25,4

25,0

59 Average age of players in Brasileirao squads

Age

27,9 26,4 26,2 26,1 26,0 25,8 25,6 25,5 25,5 24,7 24,6 24,5 24,5 24,5 24,3 24,2 24,1 23,7 23,7 22,9

60 U21 players by club

# of players

18

13 12 12 12 11 10 9 9 8 8 8 8 7 7 6 5 4 4 2

61 Registered home grown players in 1st team by club

# of players

14 13 12 11 10 10 10 10 9 8 8 7 7 6 6 5 4 4

1 1

62 Importance of squad stability

Points per game

Inglaterra 58% España 33% Alemania 1% (ns) Estancia promedio Italia 48% Francia 0% (ns) (temporadas)

There is a strong statistical correlation between points achieved and players continuity in the teams

Source: The Professional Football Players Observatory. Average top 5 leagues. Temporada 2007-08. Average most fielded 11 players 63 63 Average squad stability in Brasileirao clubs

Years 2,7 2,2 2,2 2,1 2,1 2,1 2,0 2,0 2,0 2,0 1,8 1,7 1,7 1,7 1,4 1,3 1,3 1,3 1,3

1,1

…

…

At.

At.

Avaí

o

São

go

as

At.

Goiás

ans

Paulo

Paran

Ceará Vasco

nse

Goiani

Vitória

ional Santos

Grêmio Grêmio

Mineiro

Flamen

Botafog

Guarani

Corinthi

Palmeir

Flumine

Internac Cruzeiro

64 % foreigners players

64,4%

49,7% 44,9% 40,3% 37,9%

10,6% 4,7%

% of foreign players in Brazil is the lowest amongst the top international leagues

* Foreigners even if they can play as local 65 Football Transfer Review Brasil

4. Football Transfer Review Brasil

4.1. Revenue outlook

4.2. Player movement

4.3. Exports review

4.4. Squad data

4.5. Managers stability

4.5. Conclusions

66 Brazil managers season 2010

Fin Fin Equipo Entrenador Llegada Equipo Entrenador Llegada contrato contrato Paulo César Botafogo 01/2010 12/2010 São Paulo 10/2010 12/2011 Carpegiani Guarani Vágner Mancini 04/2010 12/2011 At. Sérgio Soares 10/2010 12/2010 Paranaense Fluminense 04/2010 12/2012 Vanderlei Flamengo 10/2010 12/2012 Luxemburgo Cruzeiro 06/2010 12/2011 Grêmio Prud Fábio Giuntini 10/2010 12/2010 Internacional 06/2010 12/2010 Vitória Antônio Lopes 10/2010 12/2010 Paulo César Vasco 06/2010 07/2011 Gusmão Avaí Vágner Benazzi 10/2010 12/2010 Luís Felipe Palmeiras 06/2010 12/2012 Scolari Corinthians 10/2010 12/2011 At. Goianiense Renê Simões 07/2010 12/2010 Santos Adilson Batista 11/2010 12/2011

Grêmio Porto Al Renato Gaúcho 08/2010 12/2011 Goiás 11/2010 12/2010

Dimas At. Mineiro Dorival Júnior 09/2010 12/2011 Ceará - - Figueiras*

Manager’s rotation in Brazilian League is very high, none of current managers have been more than one year in the same position

*Interim coach 67 Manager changes* 2009

Managers

30

16

10 8 5 3

30 managers were changed during 2009 and 7 more where released at the end of the national Championship

*Changes during the season 68 Managers season 2010- Stability

3,5

1,9 1,7 1,4

0,6 0,3

Managers at Brazilian teams have an average stay of 4 months, much less than in top European leagues

69 % foreign managers

% of foreign coaches 35%

25% 22%

10% 10%

0%

All managers in Brasileirao Serie A are Brazilian

70 Football Transfer Review Brasil

4. Football Transfer Review Brasil

4.1. Revenue outlook

4.2. Player movement

4.3. Exports review

4.4. Squad data

4.5. Managers stability

4.5. Conclusions

71 Conclusions Football Transfer Review Brasil (1 de 3)

 Brazilian club football is becoming stronger than ever with 2 digit revenue growth and increased player purchase power. Spending in new players has increased 61% in 2010 to 79mio$

 Palmeiras has spent 24,2mio$ in new players (31% of total spending) which did not help to achieve good sporting results. Top 3 spending ranking is completed by Atlético Mineiro and Cruzeiro

 Jorge Valdivia return from Al-Ain to Palmeiras is the highest spending signing at 8,3mio$

 Increased purchase power has permitted Brazilian clubs to bring back success Brazilian players in Europe such as Deco, Cicinho or Belletti.

 Atlético Mineiro, Guaraní and Palmeiras are the teams with highest number of new players. Corinthians and Sao Paulo, the teams with least squad renewal

 Total player sales from Brasileirao Serie A teams was up 18% to 170mio$. Internacional has been the highest selling team with a total player sales value of 38mio$, followed by Sao Paulo (30mio$). Average cost per player was up 61% to 220k$

72 Conclusions Football Transfer Review Brasil (2 de 3)

 Brazilian football has a high player rotation that does not help teams to achieve stability and control costs. Such rotation is above top 5 European leagues

 Palmeiras gets confirmed as the team with most changes, as it also leads the ranking of number of exits (23). Santos, Botafogo and Vasco de Gama, the teams with least player exits

 As opposed to what happened in all tope European leagues, Brasileirao has experimented a net increase in the number of players in the squads

 Despite still being #1 players provider in the world, Brazilian football exports have stopped increasing in the last years. European football financial constraints suggests that Brazilian clubs – Number of players that left Brazil in 2009 was down 14% to 1,017 – Total value of player exports was down 25% to 177mio$ – 75% of exports value is concentrated in Europe – Portugal is the country with more Brazilian players (154 just in Sagres Liga) – Hernanes move fro Sao Paulo to Lazio was the most expensive of the season at 19mio$ – Brazil exports more players to Europe than (except in Spain and Italy) – Internacional (175) and Sao Paulo (112) have sold players for 287mio$ over the last 6 years

73 Conclusions Football Transfer Review Brasil (3 de 3)

 Squad analysis relevant data: – The average age of Brasileirao Serie A squads is 25,0, lower than any of the tope European leagues – Ceara is the team with the most experimented squad (27,9 years old average). Santos has the youngest squad (22,9) and the highest number of U21 players (18) – Sao Paulo has the most stable squad (average 2,7 years stay per player). Gremio Prudente the least (1,1 years) – Santos has the highest number of home grown players (14), followed by Sao Paulo (13). Ceara and Atl. Goianense have only 1 each – Only 4,7% of players in Brasileirao serie A squads are not originally from Brasil. % of foreigners is much higher in European leagues (ie Premier League 64,4%)

 The analysis of managers information included in the study reveals that Brazilian executives are much less patient than their European colleagues: – None of Brasileirao Serie A managers has been in the post for more than 1 year. Average stay is 4 months, much lower than any of the top European Leagues – Up to 30 managers were replaced during 2009 season – All Brasileirao Serie A teams have Brazilian managers

74 Table of contents

1. About Football Transfer Review

2. European football finance outlook

3. Highlights Football Transfer Review Europe 2010/11

4. Football Transfer Review Brasil

5. The way forward for Brazilian football

6. About Prime Time Sport

75 The way forward for Brazilian football

• European market less strong to buy players from Brazil • Increased non player transfer related revenue The signs • Global TV distribution • Strong National team

Brazilian has a great opportunity to develop and The concept consolidate a new football model based on a revamped value and strength of its domestic championship

1. Management professionalization 2. Stadia renewal (World Cup 2014) 3. Player talent retention combined with selected player imports The first 4. Reduced player rotation top line 5. Increase managers stability ideas 6. New TV rights sales model with no exclusivity 7. Season calendar synchronization with Europe 8. Clubs to go international in a more consistent way

76 Table of contents

1. About Football Transfer Review

2. European football finance outlook

3. Highlights Football Transfer Review Europe 2010/11

4. Football Transfer Review Brasil

5. The way forward for Brazilian football

6. About Prime Time Sport

77 Mission and USP

To inspire and help sports entities, sports rights holders, athletes and large corporations clients Mission to maximize value around their professional sport practice and sport related activities

1. Global reach, local touch

Unique 2. Experience, professionalism and quality of work Selling Proposition 3. Independence, objectivity and confidentiality 4. Rigorous client selection

78 Business divisions Prime Time Sport

Football Image rights Marketing

Sponsorship Player representation Sponsors recruiting management for top brands Young talent Positioning Sports rights development development exploitation Player transfers Press Strategic & networking intermediation relationships consultancy Club revenue Brand Football Transfer development creation lab* Review*

Strategic Event management consultancy Headhunting

*Study and methodology exclusive to Prime Time Sport

79 Contact details Prime Time Sport executives

Esteve Calzada Global CEO [email protected] blog: www.estevecalzada.com www.twitter.com/estevecalzada

Luiz Rocha CEO Brasil [email protected]

Bruno Batlle Director of Football [email protected]

Sergio Vinay CEO México [email protected]

C/ Tuset 20, 8-5, 08006 Barcelona-Spain. Tfno: +34 933 967 900; Fax: +34 934 155 982 Av. Barao Homem de Melo, 4500/405, CEP 30450-250, -Brasil. Tfno/Fax: +55 (31) 3247 6272 33 sur 2514, Puebla-México. Tfno +52 (222) 13012 86

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