2019 Advertising Rate Card

03.07.19 USA TODAY Circulation

NATIONAL CIRCULATION* AVG DAILY Monday–Thursday 633,488 Friday Weekend Edition 711,812

*Source: Q3 2018 AAM Quarterly Data Report (excludes digital non replica) Contents

2 National Circulation Rates Regional Circulation Rates

3 Advertiser-Supplied Inserts Copy Splits

4 Space Reservation Deadlines Material Deadlines

5 Insertion/Materials Shipping Address Material Specifications

6-7 Ad Sizes

8 General Advertising Terms

9 Advertising Print Markets Map

10 Publishing Headquarters Advertising Sales Offices

1 National Circulation Rates

MON - THUR FRI MON - THUR FRI Ad Size Color Color B&W B&W Spread $398,000 $485,200 $251,200 $306,600 1/2 Spread $259,000 $316,000 $163,000 $199,200 Full Page $199,000 $242,600 $125,600 $153,300 2/3 Page $159,300 $194,400 $100,300 $122,300 1/2 Page $129,500 $158,000 $81,500 $99,600 1/3 Page $100,100 $122,100 $63,100 $76,900 1/4 Page $77,900 $95,100 $50,400 $61,300 1/6 Page $57,100 $69,600 $36,900 $44,700 1/16 Page $26,100 $31,700 $16,900 $20,500 Strip $57,400 $70,000 $37,400 $45,600

Regional Circulation Rates

USA TODAY offers advertising in any combination of 24 print markets. Advertisements are available in full-page, half-page (tabloid or horizontal) and quarter-page sizes. Quarter-page ads are black & white only. Full-page and half-page ads may be black & white or color. Advertisers buying a total circulation of at least 250,000 may select the week they want to run. Within that week, the advertiser provides USA TODAY with a three-date and three-section flexibility for each ad. Single print markets (or ad buys of less than 250,000 circulation) may also be purchased, based on availability. See page 9 for regional circulation information. Advertisements are sold on a CPM basis applied to the total circulation purchased using Monday – Thursday or Friday circulation as appropriate. Please note that there is limited regional advertising space available. Check with your USA TODAY Sales Representative for additional scheduling information.

Use the following rates when providing three-day AND three-section flexibility:

CIRCULATION 250,000 AND ABOVE UNDER 250,000 Ad Size B&W CPM Color CPM B&W CPM Color CPM Full Page $137.50 $217.50 $158.00 $250.00 1/2 Page $89.00 $141.50 $102.50 $163.00 1/4 Page $55.00 $85.00 $63.50 $98.00

Use the following rates to guarantee day or section – based on availability:

CIRCULATION 250,000 AND ABOVE UNDER 250,000 Ad Size B&W CPM Color CPM B&W CPM Color CPM Full Page $158.00 $250.00 ______1/2 Page $102.50 $163.00 ______1/4 Page $63.50 $98.00 ______

2 Sold on a CPM basis applied to Advertiser-Supplied Inserts the total circulation purchased

NATIONAL REGIONAL NATIONAL REGIONAL Size CPM CPM Size CPM CPM 2 Pages $111.00 $118.00 20 Pages $152.50 $162.00 4 Pages $114.50 $125.00 24 Pages $162.00 $174.00 8 Pages $125.00 $134.00 28 Pages $174.00 $183.50 12 Pages $134.00 $142.00 32 Pages $183.50 $191.50 16 Pages $142.00 $152.50 36 Pages $191.50 $200.00

A net insert fee of $40,000 for national inserts or $24 CPM for regional inserts is added to the insert cost.

Copy Splits

National and regional advertisers may use USA TODAY’s 24 print markets to localize their messages with copy splits and dealer listings. The charges, which are non-commissionable and apply only to the first insertion, are: • $500 per split for color changes • $250 per split for black & white changes There are no additional charges for repeated materials if there are no additional copy changes.

3 Space Reservation Deadlines

SPACE RESERVATIONS

• Closing date for black & white space reservations is noon (ET) two business days prior to publication. • Closing date for color space reservations is noon (ET) five business days prior to publication. Cancellation of color advertising will not be accepted within the five business day close.

Material Deadlines

NATIONAL

Black & White 10:00 a.m. (ET), two business days prior to publication. Color 10:00 a.m. (ET), four business days prior to publication.

REGIONAL

Black & White 10:00 a.m. (ET) the Thursday prior to the “Week of Publication.” Color 10:00 a.m. (ET) the Tuesday prior to the “Week of Publication.”

COPY SPLITS

Color is due four days prior. Black & white is due two days prior. Advertising Operations should be notified of copy splits prior to material due date. Extensions and arrangements for delivery of materials outside of normal business hours must be confirmed in advance with Advertising Operations.

4 Insertion/Materials Shipping Address

ALL INSERTION ORDERS AND MATERIALS MUST BE SENT TO:

USA TODAY Advertising Operations 7950 Jones Branch Drive, 3rd Floor McLean, VA 22108-0205

ADVERTISING OPERATIONS PHONE:

703.854.6503

Material Specifications

Listed below are the basic material specifications for USA TODAY. A more comprehensive set of specifications can be found on our web site at marketing.usatoday.com/advertise, or call 703.854.5200 for more information.

BLACK & WHITE SPECIFICATIONS

Formats Only digital files accepted. Mac based formats required. Screen Ruling USA TODAY runs an 100 line screen product. Tonal Ranges Highlight, 5%-7%; Midtone, set to compensate for 22-30 dot gain Shadow, 80%-85%. Greater than 85% will likely print solid.

COLOR SPECIFICATIONS

Formats Only digital files accepted. Mac based formats required. One proof needed. Screen Ruling USA TODAY runs an 100 line screen product. Tonal Ranges Highlight, 5%-7%; Midtone, set to compensate for 22-30% dot gain; 30% is the top end of the standard. SNAP certification guidelines: http://www.snapquality.com/uploads/SNAP_ Certification_Guidelines__2014_v_1.pdf Shadow, 80%-85%. Greater than 85% will likely print solid. Max Density Total maximum density of images and artwork should not exceed 220%.

DELIVERY METHODS

USA TODAY accepts advertising material via our delivery portal (http://etransfer.usatoday.com) and AdSend.

5 Ad Sizes

Spread Half-Spread Full

21 x 19.53 21 x 9.66 10 x 19.53

4-col 4-col 5-col 3-col Vertical Two-Third Two-Thirds Vertical

.333 .333

7.97 x 19.53 7.97 x 16.34 10 x 12.99 5.94 x 19.53

3-col Horizontal 2-col 2-col Half Half Vertical Third

5.94 x 16.44 10 x 9.66 3.91 x 19.53 3.91 x 16.65

6 Ad Sizes

Horizontal 1-col Third Quarter Sixth Strip

.333 .333

10 x 6.43 4.93 x 9.66 1.88 x 17.3 10 x 3.06

1-col 1, 2 & 3” Sixteenth T-Spread Color Bar Jewel Box

1.88 x 6.43 16.94 x 12.99 10 x 1.11 3.91 x 5.15 10 x 2.1 10 x 3.06

Full Standard Peninsula Window Window

5.94 x 9.66 4.37 x 2.54 2.89 x 2.54

7 General Advertising Terms

General Information monies as are due and payable to USA TODAY. Advertiser Member Alliance for Audited Media. and its advertising agency shall indemnify USA TODAY from all damages, costs and expenses, of any nature USA TODAY announces all changes in rates at least 30 days whatsoever, including attorneys’ fees, for which USA prior to such changes, and attempts to notify all active TODAY may become liable by reason of its publication of advertisers and agencies by mail. advertiser’s advertising or provision of production services All ads running in a given issue of USA TODAY do so at to advertiser. rates in effect at that time, regardless of previous rate Taxes on Advertising quotations. In the event that any international, federal, state or local Contracts must be completed within one year of first taxes are imposed on the printing of advertising materials insertion. Advertisers who do not fulfill the minimum or on the sale of advertising space, such taxes shall be required spending for the discount level applied during assumed and paid by the advertiser. their contract year will be re-billed for all advertising run Cancellations that year at a rate commensurate with the actual discount The closing time for cancellations of black & white earned. advertising is noon (ET), two business days prior to Scheduling Requirements scheduled date of publication. Color cancellation is five Rates quoted in this rate card are based on the advertiser business days prior. providing the specified scheduling options required Cancellations will not be accepted after closing. Agency Commission Advertiser shall be responsible for any production or 15% to recognized advertising agencies. creative services rendered by USA TODAY, regardless of Rejection and Editing of Advertisements cancellation of ad. USA TODAY may, at its sole discretion, edit, classify, Miscellaneous reject or cancel at any time any advertising submitted Forwarding of an order is construed as an acceptance of all by advertiser. rates and conditions under which advertising space is sold Positioning of Advertisements at the time by USA TODAY and such order, when accepted USA TODAY shall have full positioning latitude on all by USA TODAY, shall constitute a contract. Failure to make advertisements except those with specified franchise or any order correspond in price, or otherwise, with the rate guaranteed positions. card is regarded as a clerical error and publication is made Liability For Errors and charged for upon the rates and terms of the rate card, USA TODAY assumes no liability for any advertisement without further notification. whether or not it is supplied camera-ready by the Special clauses in insertion orders or contracts will not be advertiser. accepted if relating to legal liability, circulation guarantees USA TODAY is not responsible for errors in key codes or or positioning requests other than franchise advertisers or box numbers. USA TODAY shall not be liable to advertiser position guaranteed positions. for any loss that results from the incorrect publication, All contracts are conditional on strikes, fires, acts of God positioning or omission of its advertisements. or the public enemy, war, or any cause not subject to the Payment control of USA TODAY, excluding advertiser’s failure and/or All rates provided by USA TODAY are based on payment inability to perform. by check or electronic funds transfer via the Automatic Ads cannot resemble news or front page format of Clearing House Network (ACH). USA TODAY. Payment is due upon receipt of invoice. In the event that The newspaper deals directly and individually with its the advertiser fails to make timely payment, USA TODAY advertisers and does not accept brokered advertising. may immediately cancel all orders for advertising and • USA TODAY provides electronic tearsheet and invoices. advertiser shall indemnify USA TODAY for all expenses Unrestricted access to tearsheets is available the incurred in connection with the collection of amounts afternoon of publication; however, access to your payable, including court cost and attorneys’ fees. organizations invoices (containing a link to associated Ownership of Advertising Copy tearsheet) is only available to your organization’s All advertising copy that represents the creative effort of designated individuals. To learn more about these 24/7 USA TODAY and/or the utilization of creativity, illustrations, Web browser tools; please call our Finance team labor, composition or material furnished by it is and at 703.854.6407. remains the property of USA TODAY, including all rights of • It is the policy of USA Today that credits resulting from copyright therein. rate adjustments can be applied to outstanding balances Advertisers cannot authorize photographic or other or future advertising (no cash refunds).If the client reproductions, in whole or in part, of any such advertising refuses credits by not applying credits to outstanding copy for use in any other medium without the express balances or future advertising within one year from date written consent of USA TODAY. issued, then this shall constitute the client’s refusal of the Advertiser and agency Liability credit. USA TODAY reserves the right to hold advertiser and its For further information about credits on account, contact advertising agency jointly and severally liable for such your sales representative or the Finance Department at 703.854.6407.

8 USA TODAY Advertising Print Markets

ATLANTA DALLAS LOS ANGELES NORTH CENTRAL FLORIDA SEATTLE Monday-Thursday: 21,380 Monday-Thursday: 26,693 Monday-Thursday: 40,246 Monday-Thursday: 46,460 Monday-Thursday: 18,558 Friday: 23,211 Friday: 28,873 Friday: 46,131 Friday: 52,587 Friday: 22,172 BOSTON DENVER MINNEAPOLIS PHILADELPHIA SOUTH FLORIDA Monday-Thursday: 22,199 Monday-Thursday: 22,665 Monday-Thursday: 14,208 Monday-Thursday: 26,088 Monday-Thursday: 16,698 Friday: 26,114 Friday: 25,444 Friday: 14,391 Friday: 28,997 Friday: 19,899 CAROLINAS DETROIT NASHVILLE PHOENIX ST. LOUIS Monday-Thursday: 40,815 Monday-Thursday: 22,251 Monday-Thursday: 20,583 Monday-Thursday: 19,914 Monday-Thursday: 24,534 Friday: 44,743 Friday: 25,831 Friday: 22,253 Friday: 21,836 Friday: 26,136 CHICAGO HOUSTON NEW ORLEANS PITTSBURGH/CLEVELAND WASHINGTON/BALTIMORE Monday-Thursday: 26,327 Monday-Thursday: 22,527 Monday-Thursday: 15,878 Monday-Thursday: 19,910 Monday-Thursday: 24,835 Friday: 30,747 Friday: 24,494 Friday: 17,398 Friday: 21,399 Friday: 30,054 CINCINNATI KANSAS CITY NEW YORK SAN FRANCISCO Monday-Thursday: 36,150 Monday-Thursday: 21,232 Monday-Thursday: 38,810 Monday-Thursday: 22,518 Friday: 40,811 Friday: 22,955 Friday: 44,900 Friday: 26,619

*Source: Q3 2018 AAM Quarterly Data Report (excludes digital non replica) 9 Publishing Headquarters

USA TODAY Headquarters All insertion orders and materials must be sent to: 7950 Jones Branch Drive McLean, VA 22108 USA TODAY Advertising Operations 7950 Jones Branch Drive, 3rd Floor Phone: 703.854.3400 McLean, VA 22108 Fax: 703.854.2111 Advertising Operations Phone: 703.854.6503

Kevin Gentzel: President, USA TODAY NETWORK Marketing Solutions Michael Kuntz: Chief Operating Officer, National Sales

Advertising Sales Offices

ATLANTA DETROIT SAN FRANCISCO One Monroe Place 6200 Metropolitan Parkway 100 Pine St., Suite 250 Atlanta, GA 30324 Sterling HDeteights, MI 48312 San Francisco, CA 94111 Phone: 404.233.7870 Phone: 586.826.7272 Phone: 415.623.2600 Mike Madden: Director Reggie Riley: Vice President, Thane Call: Vice President, of Advertising, Southeast Integrated Sales Advertising Sales

CHICAGO LOS ANGELES MARKETPLACE 205 N Michigan Ave., Suite 1600 6060 Center Drive, Suite 900 7950 Jones Branch Dr., 9th Floor Chicago, IL 60601 Los Angeles, CA 90045 McLean, VA 22108 Phone: 312.321.7757 Phone: 310.444.2120 Phone: 800.872.2527 Reggie Riley: Vice President, Thane Call: Vice President, Fax: 703.854.2111 Integrated Sales Advertising Sales Patrick Burke: Vice President, Advertising Sales DALLAS NEW YORK Phone: 972.277.2155 1633 Broadway, 25th Floor CANADA Mike Madden: Director New York, NY 10019 468 Queen St. East, #300 of Advertising, Southeast Phone: 212.715.5333 Toronto, ON M5A 1T7 Anna Riddle: Director Phone: 416.363.1388 ext.228 of Advertising, Northeast Fax: 416.363.2889

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