2016 SPONSORSHIP OPPORTUNITIES AN ANIMATION EVENT LIKE NO OTHER.

The Toronto Animation Arts Festival International, or TAAFI, is Toronto’s rst and foremost international animation festival., drawing from a massive pool of talented professionals, students, studios and enthusiasts, year after year. Developed with a mandate to celebrate the many forms of animation from around the world, and to support and nurture the industry and community that creates these art forms, TAAFI has evolved into a “can’t miss event” in the international animation landscape

As a registered not-for-pro t, volunteer enterprise, TAAFI was created by the community for the community with a mandate to:

• CELEBRATE the art of animation, in all of its forms and from around the world, as an exceptional medium for storytelling, communication and education

• CONNECT the animation community of studios, educational institutions, industry professionals, students and enthusiasts

• SUPPORT the growth and success of the Canadian animation industry through a top tier festival, networking events, learning opportunities and innovative partnerships

• SHOWCASE the Canadian animation industry as a world class location for animation production and idea generation

• INSPIRE the existing community, industry and next generation of talent

THE 2016 TAAFI EXPERIENCE

April 22 - 24, 2016

Venues – George Brown College (Waterfront Campus) and Corus Quay, Downtown Toronto, Ontario Scheduled to appear at TAAFI 2016:

Michael Rianda (Gravity Falls) Audu Paden (Animaniacs, Pinky and The Brain) Michel Gagné (The Iron Giant, Ratatouille) Kevin Gillis (The Raccoons) Eric Goldberg (Aladdin, Pocahontas) Hanna Barbera’s “Three Tooners”: Tony Benedict, Willie Ito, and Jerry Eisenberg TAAFI 2016 programming will once again include animation screenings, life screenings, life drawing, workshops, networking opportunities, studio sessions, guest speaking events and Toronto’s largest animation industry networking event, Nelvana Bouncing Ball. KEY INSIGHTS

Accolades Sold out skills-building workshops and masterclasses including sessions with industry leaders such as Dan Named one of the Top 25 ‘Can’t Miss Animation Events’ by Povenmire and Jeff “Swampy” Marsh (Phineas and Ferb), Animation Magazine for their 25th anniversary showcase. David Silverman (The Simpsons / Monsters Inc.), Kris Pearn

Attendance (Cloudy with a Chance of Meatballs 2), Stuart Sumida (Lion King / Life of Pi), John Kricfalusi (Ren & Stimpy). TAAFI also 9,800 individual tickets and 780 weekend passes issued to offers training on pitching, life drawing, acting, gaming and date. In 2014 alone we sold 267 weekend passes and 3,334 career development individual tickets. Keynotes and panels, including the annual ‘State of the Over 1,000 registered attendees and 25 exhibitors Union’, and fun feature events like the ‘ACTRA’ live script attended the bustling 2015 TAAFI Job Fair. read and many more;

Programming The biggest, rocking-est animation networking party in Toronto: The Nelvana Bouncing Ball at Corus Quay, which The festival offers an average of more than 100 screenings, draws an estimated 400+ party-goers each year; including animated short films across 8 curated showcases, an international premiere, and exclusive MARKETING PROFILE screenings from countries around the world. For its last festival, TAAFI secured almost $250,000 worth of On average TAAFI screens films from 22 countries per year; earned media exposure. our complete showcase features work from 37 countries. 18,000 web visitors in the 2 month 2014 ticket sales period More than 1,500 animation arts creators from 72 countries have submitted their films for consideration in 2016. TAAFI also has Operations

• 2,024 opt-in Newsletter subscribers A nancially sound organization comprised of a ten person industry lead board of directors, including: • 4,434 Facebook likes • Barnabas Worno , Animator - 9 Story Media Group • 4,089 Twitter followers • Ben McEvoy - Producer, Jam3 • 7,487,900 media impressions* in 2014 • Rich Duhaney,- Animation Director, Smiley Guy Studios Coverage by 31 print and online outlets and 6 television • Mike Weiss - Animation Director, Brain Power Studios programmes including 8 media outlets accredited in 2014 • Helen Lebeau - VP Production, Corus Entertainment Luis Lopez - Co-CEO, Pipeline Studios CP24 Breakfast Toronto Star • • Angela Stukator - Associate Dean, Sheridan College Breakfast Television NOW Magazine • Mark Jones - Chair, Seneca College Global News at Noon The Grid • Shari Cohen - Independent Business A airs Electric Playground BlogTO • Morghan Fortier - Executive Producer, Tinman Creative

InnerSpace Where Magazine • Joe Raasch - VFX Supervisor, Take 5

MTV Canada Today’s Parent Almost 100 volunteer STAAFI, from all of the colleges and SheDoesTheCity.com Toronto Film Scene universities as well as full time professionals from across dose.ca The Scene Magazine the Greater Toronto Area.

SPONSORSHIP PACKAGES 2016 SPONSORSHIP OPPORTUNITIES

TAAFI approaches sponsorships as true partnerships, designed to meet the needs and objectives of our sponsors, the festival and the attendees alike. With this in mind, we endeavour to provide a variety of premium, a la carte and custom opportunities for our sponsors across a spectrum of contribution levels.

Our sponsor packages offer everything together including:

• Your place in front of hundreds of artists on the bustling market floor

• Sponsor logo recognition in all 2016 collateral and marketing material

• Advertising space in Festival Guide

• Inclusion in pre- and post-festival promotion and marketing materials GOLD SPONSORSHIP PACKAGES

Naming Rights to the Opening Night VIP Party description in the printed Festival Guide. Following the presentation you will have the opportunity to have five Connecting your name to the Opening Night VIP Party will guests join the keynote speaker for lunch in the private provide top-level recognition as a key stakeholder in the dining room at Corus’s Against the Grain urban pub. field of animation arts. Held in the reception space and Investment $10,000 plus speaker travel costs theatre overlooking the lake on Corus’s 8th floor, the Opening Night VIP Party will the most exclusive invitation of Naming Rights to the Festival Wi-Fi Network the festival. In attendance will be studio executives, thought leaders and industry influencers in animation arts, those TAAFI is about sharing ideas and these days many of our speaking and presenting films at the festival, and of course, ideas are accessed online. Although Toronto’s waterfront is your guests. TAAFI will work with you to develop your beautiful, it is notorious for having poor cellular reception. preferred co-branding approach, such as: “[Company With so many people attending the festival in a cellular Name] presents TAAFI Opening Night VIP Party.” You will dead zone TAAFI is installing a supplementary festival Wi-Fi have the option to place signage at the entrance to the network to ensure that all the festival attendees have an reception room. Only one sponsorship at this level. excellent in-person and online experience. Upon login, Investment $10,000 plus catering users will connect to the festival landing site. Your naming rights will provide you exclusive homepage branding.. Presenter of TAAFI’s Keynote Talk Investment $10,000

The Sunday morning keynote talk delivered by Eric Presenter of the STAAFI Volunteer Program Goldberg will tentpole the festival. As presenter of the keynote, you will introduce the speaker, have the option to TAAFI’s volunteers, known as STAAFI, are the backbone of place signage in the venue, have your logo appear the festival. Highly visible and always helpful, this merry prominently in the sponsor film preceding the talk, and band has an excellent reputation in the animation arts have your name and logo appear next to the event community. With your logo on the back of each of the 100 or so brightly coloured STAAFI t-shirts and on the sponsor Naming Rights to the Connections Lounge film and thank you dead screen shown before each festival & Life Drawing (SOLD!) presentation, you’ll be known as supporting a program like The Connections Lounge will be the place for festival no other in animation. attendees to relax and recharge during the festival. Located Investment $10,000 in the centre of the action on the lower level of George Brown College the multi-level space will provide ample Logo on the TAAFI Lanyards (SOLD!) comfortable seating (including some bean bag chairs!) and The TAAFI colour-coded badges and lanyards are required a place to connect and recharge electronic devices. The very to enter most all of the festival events. Made of quality popular costumed life drawing sessions will held in the materials, highly visible and always colourful, having your Lounge is a ‘draw’ for all the artists in the TAAFI community. logo on the festival lanyard provides excellent recognition. On a screen in space will be a looping image of your logo Investment $10,000 (and content) and the TAAFI logo. TAAFI is offering the opportunity to associate your name with this cool venue, so Logo on the TAAFI Water Bottle it becomes: “[Company Name] Connections Lounge.” You TAAFI is supportive of George Brown College’s policy to ban will have the option to place signage within the venue. The plastic water bottles. To ensure that festival attendees Connections Lounge will be referred to by official name in remain well hydrated, we’re offering each pass holder a all verbal, electronic, and printed festival messaging offering reusable aluminum water flask with carabiner. Made of excellent recognition for your support of animation arts. quality materials, highly visible and always colourful, having Creativity abounds in the TAAFI Connections Lounge. TAAFI your logo on the festival water bottle provides excellent only offers one sponsorship at this level. recognition. Investment $10,000 Investment $10,000 SILVER SPONSORSHIP PACKAGES

Naming Rights to the Screening Auditorium (SOLD!) excellent recognition for your support of animation arts. TAAFI only offers one sponsorship at this level. The main screening venue at George Brown College is the Investment $5,000 beautiful 220-seat Auditorium. TAAFI is offering the opportunity to associate your name with this key venue, so it becomes: “[Company Name] Auditorium.” You will have Naming Rights to the Breakfast With Champions the option to place signage at the entrances to the venue Many in the animation industry would recall Saturday and within the venue. The Auditorium will be referred to by mornings sitting in front of the television eating sugary official name in all verbal, electronic, and printed festival cereals as the start of their interest in animation arts. TAAFI messaging offering excellent recognition for your support of is offering the opportunity to associate your brand with a animation arts. TAAFI only offers one sponsorship at this very cool event: “[Company Name] Saturday Morning Cartoon level. Investment $5,000 with Hanna-Barbera’s Three Tooners.”

Naming Rights to the VIP Lounge A very intimate group will get to eat the cereals of their youth as they watch cartoons with our keynote guests. The The invitation-only VIP Lounge will be the place for the artists’ commentary-style inside stories will make this one- festival’s VIP’s to connect. Located on the second floor with hour an event to remember. As this will be such a highly windows overlooking the lake the space will offer ample sought ticket we are planning on making the event a comfortable seating and complimentary refreshments. money-can’t-buy experience. TAAFI will heavily promote a TAAFI is offering the opportunity to associate your name golden-ticket style contest (running over a number of weeks with this prestigious venue, so it becomes: “[Company leading up the event) to give away 10 tickets. The sponsor Name] VIP Lounge.” You will have the option to place will have four tickets to gift as you please. This unique signage at the entrance to the venue and within the venue. experience will be available to one sponsor only. The VIP Lounge will be referred to by official name in all Investment $5,000 verbal, electronic, and printed festival messaging offering Award Naming Rights (Audience Choice / Grand Prix) As a sponsor you will have a seat on TAAFI’s prestigious international jury. Your representative will deliver a speech The Taffys are TAAFI’s award for excellence, including: at the awards ceremony (key speaking points to be provided The Grand Prix Award is the most coveted of the by TAAFI) and announce the winner of the award while your awards and is selected through our international jury. logo and the award is displayed on screens in the venue. The award will be referred to by official name in all verbal, The Audience Choice Award is the highest profile of the electronic, and printed festival messaging offering excellent awards. Each of the films shown in the four shorts recognition for your support of excellence in animation arts. programmes will be eligible for the competition with audience members given the opportunity to vote by TAAFI only offers one sponsorship at this level. ballot at each screening. Investment $5,000 (per award)

Best Student Film highlights outstanding achievement for a student created film submitted from anywhere in the world.

TAAFI is offering the opportunity to associate your name with this amazing award, so it becomes: “The [Company Name] Audience Choice Award” or “The [Company Name] Grand Prix”. BRONZE SPONSORSHIP PACKAGES

Presenter of an Industry Talk speaking points provided by TAAFI. As a bonus, you will have the opportunity to provide six (6) staff or guests with TAAFI has built its reputation on the very high quality of its guaranteed front of the line access to your session. programming. Relevant and forward-thinking, TAAFI’s Investment $2,500 industry talks are a great way to show that your company is at the forefront. Your session will be known as: “[Industry Space to Host a Private Reception Talk Title] presented by [Company Name]” and you will have an opportunity to brand the venue with signage and Do you have an audience you want to connect with at the introduce the session and presenter(s) with key speaking festival? TAAFI and George Brown College can provide an points provided by TAAFI. As a bonus, you will have the executive quality space on their seventh floor overlooking opportunity to provide six (6) staff or guests with the lake for your private event. Work with TAAFI and George guaranteed front of the line access to your session. Brown College’s caterer to make your private reception Investment $2,500 something special. Investment $2,500 plus catering Presenter of a Workshop Naming Rights to the Festival Bag Check TAAFI’s workshops are an interactive environment to provide insight, in-depth explorations of technique, and Help everyone take a load off as the sponsor of the festival demonstrations of cutting-edge technology along with their bag check offered at the Opening Night VIP Party, Bouncing applications and case studies. Your session will be known Ball, and at the entranceway to the Festival Hub. A large (7’t as: “[Workshop Title] presented by [Company Name]” and x 14’w) banner hanging from the pipe and drape you will have an opportunity to brand the venue with surrounding the bag check at the entrance to George Brown signage and introduce the session and presenter(s) with key College will be a blank canvas to advertise your company Investment $1,500 plus cost of printing SPONSOR BENEFITS

GOLD SPONSORSHIP SILVER SPONSORSHIP BRONZE SPONSORSHIP

Investment $10,000 $5,000 $2,500

Availability Exclusive Exclusive Multiple Available

Choose any one: Choose any one:

• 1 x Booth Option B • 1 x Booth Option C Save 10% on Option A, B, or C

See the Build Your Benefits section in this • 1 x Booth Option C • 2 x Pass Option 2 ◊(see page 19 for details) package to choose your Maarket Booth + 2 x Pass Option 2 • 5 x Pass Option 3 or and/or Festival Passes • 5 x Pass Option 1 2 x Pass Option 2 • 7 x Pass Option 2

• 10 x Pass Option 3

Family and friends promotional code Yes Yes Yes

Mention in the TAAFI blog Yes Yes No

Mention in the TAAFI eNewsletter Yes No No

Tweet on @TheTAAFI / Facebook Post Yes No No

Recognition on the website Yes / Linked logo Yes / Linked logo Yes / Logo

Recognition in the TAAFI eNewsletter Yes / Linked logo Yes / Linked logo Yes / Logo

Recognition in the printed Festival Guide Full Page Ad Half Page Ad Quarter Page Ad

Recognition in the sponsor film plates Yes Yes Yes

Recognition on screening ‘deadscreens’ Yes Yes No BUILD YOUR BENEFITS PACKAGE | BOOTHS

Option ‘A’: Deluxe Booth Option ‘B’: Value Booth Option ‘C’: Basic Booth

Show the world how awesome you are with For those looking for great space in a great Like a Navy SEAL, this booth is no muss, no the biggest, baddest booth of them all. place, this is your booth. fuss and gets the job done nicely.

Includes: Includes: Includes:

• Booth footprint 10 deep x 15’ wide • Booth footprint 10 deep x 10’ wide • Booth footprint 6’ deep x 10’ wide*

• One (1) 8’ high pipe and drape backdrop, • One (1) 8’ high pipe and drape backdrop • Pipe and drape backdrop with one (1) 8’ high sidewall and one (1) 3’ with two (2) 3’ high sidewalls • One (1) 6’ table draped with black cloth high sidewall • One (1) 8’ table draped with black cloth • Two (2) standard white chairs • One (1) 8’ table draped with black cloth • Two (2) standard white chairs • Access to a shared electrical outlet** • Two (2) standard white chairs • Dedicated single electrical outlet • Shared access to high-speed WiFi (max • One (1) cruiser height interview table • Dedicated high-speed WiFi (max 2G) 0.5G) • Three (3) white stools • Company ID sign • Company ID sign • Dedicated double electrical outlet • Two (2) exhibitor badges • Two (2) exhibitor badges • Dedicated high-speed WiFi (max 3G) • Two (2) exhibitor lunches • Additional lunches for $20/lunch • Company ID sign • Additional lunches for $20/lunch • Unlimited exhibitor badges

• Up to 10 exhibitor lunches BUILD YOUR BENEFITS PACKAGE | PASSES

Option ‘1’: VIP Passes Option ‘2’: Partner Passes Option ‘3’: General Passes

Guaranteed access to the full unadulterated To busy to attend all the events? Guaranteed First-come, first-served access to the general Festival experience. access to selected Festival experiences. Festival experience.

Includes: Includes: Includes:

• Guaranteed front of the line access to all • Guaranteed front of the line access* to any • Unlimited first-come-first-served access to three (3) Panels, Screenings or Talks. Panels, Screenings and Talks • Unlimited access to the TAAFI Maarket • Unlimited access to the TAAFI Maarket • Unlimited access to the TAAFI Maarket • Unlimited access to Life Drawing • Unlimited access to Life Drawing • Unlimited access to Life Drawing • Unlimited access to a Portfolio Review by an Unlimited access to a Portfolio Review by an Industry Professional • • Unlimited access to a Portfolio Review by an Industry Professional Industry Professional • Unlimited access to the VIP Opening Night Unlimited access to the VIP Opening Night Party on Friday evening • • Unlimited access to the Nelvana Bouncing Party on Friday evening Ball on Saturday evening • Unlimited access to the Nelvana Bouncing Unlimited access to the Nelvana Bouncing Ball on Saturday evening • Ball on Saturday evening • Unlimited access to the VIP (TAAFI Talent) Unlimited access to the VIP (TAAFI Talent) Lounge throughout the festival • Lounge throughout the festival PREVIOUS SPONSORS

FOUNDING SPONSOR

EXHIBITOR & ADVERTISING PACKAGES

◊ EXHIBITING IN THE MAARKET

The TAAFI Maarket is back! Connecting top studios with expensive and time consuming recruiting event when we’ll animation, visual e ects and gaming students and bring them all to you? professionals from across Ontario, TAAFI’s last Maarket, setup as a recruiting fair, drew more than 1,000 registered All the schools attendees. TAAFI is intricately connected with the student community and schools within the GTA and beyond, including a deep Exhibitors at TAAFI’s last Maarket event included feature relationship with deans and program coordinators, as well and television studios as well as video game, visual e ects as a massive volunteer corps of students from almost every and associated industry companies (over 30 exhibitors in college and university program in Ontario. total). Key players in the industry, these organizations have discovered the value of exhibiting at TAAFI and have already All the talent expressed interest in returning. We have developed a critical connection to creative and Holding the event in conjunction with the festival in 2016, technical professionals across the region through our on- TAAFI is expanding the footprint of the event by 50% and going outreach e orts. Our newsletter reaches over 3,000 based on the interest shown already we expect the event recipients, many of whom are from the GTA, and our social will sell out quickly. media channels each have over 4,400 engaged followers. What makes the Maarket so appealing? Turn key recruiting support

Save time and money We will save you enormous time and money by advertising Why travel across the province to each school and to our network of students and industry professionals. Our animation or arts program, or host and promote your event layouts and activation are designed to support your experience at every step of the way in order to allow you to focus on what you do best! MAARKET PACKAGES

Deluxe Package Value Package Basic Package $2, 999 $1, 999 $999

Location High Tra c Standard Standard

Footprint 10’ deep x 15’ wide 10’ deep x 10’ wide 6’ wide x 8’ deep

1 x 8’ high backdrop 1 x 8’ high backdrop Booth walls 1 x 8’ high sidewall 1 x 8’ high sidewall n/a 1 x 3’ high sidewall 1 x 3’ high sidewall

Standard height rectangular 1 x 8’ draped with black cloth 1 x 8’ draped with black cloth 1 x 6’ draped with black cloth table

Standard chairs 3 white 2 white 2 white

Cruiser height 1 white n/a n/a interview table

Interview stools 3 white n/a n/a

Electrical Dedicated double outlet Dedicated single outlet Shared outlets

High-speed WiFi Dedicated – Max 3G Dedicated – Max 2G Shared – Max 0.5G

Company ID sign Yes Yes Yes

Exhibitor badges 4 2 1

Exhibitor lunches 10 2 n/a

Additional lunches n/a $20/lunch $20/lunch ADVERTISING OPPORTUNITIES

Are you looking for an opportunity to tell the industry about RATES your products and services? To shout from the rooftops • Outside Back Cover: $1,499 about an award you’ve won? Are you looking for talent for an upcoming project? Then advertise in the Guide! • Inside Front or Back Covers: $1,299

TAAFI’s Festival Guide has the potential to be a key • Full Page: $999 marketing tool for your organization. Whether your goal is • 1/2 Page Vertical or Horizontal: $599 to draw festival attendees to your Maarket booth or to develop customers after the event, the Festival Guide is a • 1/3 Page Vertical or Horizontal: $399 great way to reach our audience.

Packed full with essential information about everything DETAILS TAAFI, the Festival Guide is referred to many times throughout the Festival weekend. The full-colour 80+ page • Print run: 2,500 copies Guide is the source for getting the most out of the festival; • Ad booking deadline date: Friday, March 17, 2016 detailed workshop, talk, and screening descriptions; a schedule of events; what’s happening in the Maarket; venue • Publishing date: Monday, April 18, 2016 maps; and much, much more. DISPLAY SPACES

New to 2016, TAAFI is making three high profile display spaces available for the duration of the weekend. Positioned in the highest trafficked areas at the festival, your display will be seen again and again. Use your imagination to capture the attendance of TAAFI’s highly targeted audience.

• 50 sq./ft. at George Brown College’s north entrance: $1,499

• 50 sq./ft. at the ramp by the east entrance: $1,249

• 50 sq./ft. at the entrance to the TAAFI sponsor venues on the 2nd floor: $1,249

DETAILS

• Display space booking deadline date: Friday, March 17, 2016

• Event dates: Friday, April 22 to Sunday, April 24, 2016

Contact sponsors@taafi.com to reserve space and discuss your design ideas.

IN-KIND PARTNERSHIPS IN-KIND PARTNERSHIPS

Our growing list of supporting partners and events allows us to bring exciting and diverse content to further enhance and support the TAAFI experience for our own audience, while at the same time extending the TAAFI experience to our partners. We are always looking for opportunities to create mutually beneficial partnerships with non-profit and for-profit organizations when synergies exist. Some areas of partnership include:

• Curation of panels, workshops or sessions including speakers and content

• Product/Services as a value-add bonus to attendees

• Goods including consumables (food/beverages/shirts/materials)

• Hospitality services, including room/board, travel and meals

• Marketing services such as design, printing, web-hosting or application development

• Event co-promotion such as advertising/marketing, media space and PR

• Event services such as videography, photography and specialty staffing

• Logistics support including shipping and insurance

• Audio/Visual services

• Legal or financial services

TAAFI also welcomes numerous cross-promotion and co-promotion opportunities from qualified organizations. Contact us for further details on all of these partnership opportunities as well as recognition. PREVIOUS PARTNERS & CO-PRESENTERS

Festival Event Team For more information or to get involved, contact: sponsorship@taafi.com