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Sponsor Kit 2016.Pages 2016 SPONSORSHIP OPPORTUNITIES AN ANIMATION EVENT LIKE NO OTHER. The Toronto Animation Arts Festival International, or TAAFI, is Toronto’s rst and foremost international animation festival., drawing from a massive pool of talented professionals, students, studios and enthusiasts, year after year. Developed with a mandate to celebrate the many forms of animation from around the world, and to support and nurture the industry and community that creates these art forms, TAAFI has evolved into a “can’t miss event” in the international animation landscape As a registered not-for-pro t, volunteer enterprise, TAAFI was created by the community for the community with a mandate to: • CELEBRATE the art of animation, in all of its forms and from around the world, as an exceptional medium for storytelling, communication and education • CONNECT the animation community of studios, educational institutions, industry professionals, students and enthusiasts • SUPPORT the growth and success of the Canadian animation industry through a top tier festival, networking events, learning opportunities and innovative partnerships • SHOWCASE the Canadian animation industry as a world class location for animation production and idea generation • INSPIRE the existing community, industry and next generation of talent THE 2016 TAAFI EXPERIENCE April 22 - 24, 2016 Venues – George Brown College (Waterfront Campus) and Corus Quay, Downtown Toronto, Ontario Scheduled to appear at TAAFI 2016: Michael Rianda (Gravity Falls) Audu Paden (Animaniacs, Pinky and The Brain) Michel Gagné (The Iron Giant, Ratatouille) Kevin Gillis (The Raccoons) Eric Goldberg (Aladdin, Pocahontas) Hanna Barbera’s “Three Tooners”: Tony Benedict, Willie Ito, and Jerry Eisenberg TAAFI 2016 programming will once again include animation screenings, life screenings, life drawing, workshops, networking opportunities, studio sessions, guest speaking events and Toronto’s largest animation industry networking event, Nelvana Bouncing Ball. KEY INSIGHTS Accolades Sold out skills-building workshops and masterclasses including sessions with industry leaders such as Dan Named one of the Top 25 ‘Can’t Miss Animation Events’ by Povenmire and Jeff “Swampy” Marsh (Phineas and Ferb), Animation Magazine for their 25th anniversary showcase. David Silverman (The Simpsons / Monsters Inc.), Kris Pearn Attendance (Cloudy with a Chance of Meatballs 2), Stuart Sumida (Lion King / Life of Pi), John Kricfalusi (Ren & Stimpy). TAAFI also 9,800 individual tickets and 780 weekend passes issued to offers training on pitching, life drawing, acting, gaming and date. In 2014 alone we sold 267 weekend passes and 3,334 career development individual tickets. Keynotes and panels, including the annual ‘State of the Over 1,000 registered attendees and 25 exhibitors Union’, and fun feature events like the ‘ACTRA’ live script attended the bustling 2015 TAAFI Job Fair. read and many more; Programming The biggest, rocking-est animation networking party in Toronto: The Nelvana Bouncing Ball at Corus Quay, which The festival offers an average of more than 100 screenings, draws an estimated 400+ party-goers each year; including animated short films across 8 curated showcases, an international premiere, and exclusive MARKETING PROFILE screenings from countries around the world. For its last festival, TAAFI secured almost $250,000 worth of On average TAAFI screens films from 22 countries per year; earned media exposure. our complete showcase features work from 37 countries. 18,000 web visitors in the 2 month 2014 ticket sales period More than 1,500 animation arts creators from 72 countries have submitted their films for consideration in 2016. TAAFI also has Operations • 2,024 opt-in Newsletter subscribers A nancially sound organization comprised of a ten person industry lead board of directors, including: • 4,434 Facebook likes • Barnabas Worno , Animator - 9 Story Media Group • 4,089 Twitter followers • Ben McEvoy - Producer, Jam3 • 7,487,900 media impressions* in 2014 • Rich Duhaney,- Animation Director, Smiley Guy Studios Coverage by 31 print and online outlets and 6 television • Mike Weiss - Animation Director, Brain Power Studios programmes including 8 media outlets accredited in 2014 • Helen Lebeau - VP Production, Corus Entertainment Luis Lopez - Co-CEO, Pipeline Studios CP24 Breakfast Toronto Star • • Angela Stukator - Associate Dean, Sheridan College Breakfast Television NOW Magazine • Mark Jones - Chair, Seneca College Global News at Noon The Grid • Shari Cohen - Independent Business A airs Electric Playground BlogTO • Morghan Fortier - Executive Producer, Tinman Creative InnerSpace Where Magazine • Joe Raasch - VFX Supervisor, Take 5 MTV Canada Today’s Parent Almost 100 volunteer STAAFI, from all of the colleges and SheDoesTheCity.com Toronto Film Scene universities as well as full time professionals from across dose.ca The Scene Magazine the Greater Toronto Area. SPONSORSHIP PACKAGES 2016 SPONSORSHIP OPPORTUNITIES TAAFI approaches sponsorships as true partnerships, designed to meet the needs and objectives of our sponsors, the festival and the attendees alike. With this in mind, we endeavour to provide a variety of premium, a la carte and custom opportunities for our sponsors across a spectrum of contribution levels. Our sponsor packages offer everything together including: • Your place in front of hundreds of artists on the bustling market floor • Sponsor logo recognition in all 2016 collateral and marketing material • Advertising space in Festival Guide • Inclusion in pre- and post-festival promotion and marketing materials GOLD SPONSORSHIP PACKAGES Naming Rights to the Opening Night VIP Party description in the printed Festival Guide. Following the presentation you will have the opportunity to have five Connecting your name to the Opening Night VIP Party will guests join the keynote speaker for lunch in the private provide top-level recognition as a key stakeholder in the dining room at Corus’s Against the Grain urban pub. field of animation arts. Held in the reception space and Investment $10,000 plus speaker travel costs theatre overlooking the lake on Corus’s 8th floor, the Opening Night VIP Party will the most exclusive invitation of Naming Rights to the Festival Wi-Fi Network the festival. In attendance will be studio executives, thought leaders and industry influencers in animation arts, those TAAFI is about sharing ideas and these days many of our speaking and presenting films at the festival, and of course, ideas are accessed online. Although Toronto’s waterfront is your guests. TAAFI will work with you to develop your beautiful, it is notorious for having poor cellular reception. preferred co-branding approach, such as: “[Company With so many people attending the festival in a cellular Name] presents TAAFI Opening Night VIP Party.” You will dead zone TAAFI is installing a supplementary festival Wi-Fi have the option to place signage at the entrance to the network to ensure that all the festival attendees have an reception room. Only one sponsorship at this level. excellent in-person and online experience. Upon login, Investment $10,000 plus catering users will connect to the festival landing site. Your naming rights will provide you exclusive homepage branding.. Presenter of TAAFI’s Keynote Talk Investment $10,000 The Sunday morning keynote talk delivered by Eric Presenter of the STAAFI Volunteer Program Goldberg will tentpole the festival. As presenter of the keynote, you will introduce the speaker, have the option to TAAFI’s volunteers, known as STAAFI, are the backbone of place signage in the venue, have your logo appear the festival. Highly visible and always helpful, this merry prominently in the sponsor film preceding the talk, and band has an excellent reputation in the animation arts have your name and logo appear next to the event community. With your logo on the back of each of the 100 or so brightly coloured STAAFI t-shirts and on the sponsor Naming Rights to the Connections Lounge film and thank you dead screen shown before each festival & Life Drawing (SOLD!) presentation, you’ll be known as supporting a program like The Connections Lounge will be the place for festival no other in animation. attendees to relax and recharge during the festival. Located Investment $10,000 in the centre of the action on the lower level of George Brown College the multi-level space will provide ample Logo on the TAAFI Lanyards (SOLD!) comfortable seating (including some bean bag chairs!) and The TAAFI colour-coded badges and lanyards are required a place to connect and recharge electronic devices. The very to enter most all of the festival events. Made of quality popular costumed life drawing sessions will held in the materials, highly visible and always colourful, having your Lounge is a ‘draw’ for all the artists in the TAAFI community. logo on the festival lanyard provides excellent recognition. On a screen in space will be a looping image of your logo Investment $10,000 (and content) and the TAAFI logo. TAAFI is offering the opportunity to associate your name with this cool venue, so Logo on the TAAFI Water Bottle it becomes: “[Company Name] Connections Lounge.” You TAAFI is supportive of George Brown College’s policy to ban will have the option to place signage within the venue. The plastic water bottles. To ensure that festival attendees Connections Lounge will be referred to by official name in remain well hydrated, we’re offering each pass holder a all verbal, electronic, and printed festival messaging offering reusable aluminum
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