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AUGUST 17, 2020 SAN FERNANDO VALLEY BUSINESS JOURNAL 17

THE LIST Virus Safety a Selling Point for Car Dealerships

LIST: Pandemic pause leads “Car sellers are very nimble entrepreneurs. A lot of adjustments were made when sales to pent-up demand. were virtually shut down,” Smith added. “Customers are getting into a rhythm of mak- By AMY STULICK Staff Reporter ing appointments as opposed to just showing up at dealerships, and they’ve become confi- Car dealerships in the Valley are on the dent that dealership environments are heavily road to recovery after months of uncertainty, regulated and safe.” as pent-up demand from consumers and a shift to more hands-free transactions fuels sales. Test drive protocol In the L.A. market, pent-up demand is pro- For those who prefer to purchase a car jected to approach 62,000 postponed vehicle in-person, dealerships have changed the show- purchases by next year, according to a report room experience – no fresh-baked cookies, no from the Greater Los Angeles New Car free-flowing coffee. Dealers Association in Glendale. Those that step into Valencia Acura, for Cheri Fleming, co-owner of Valencia example, will see less furniture, Fleming said, Acura along with husband Don Fleming, said and all employees wear masks; customers are Clean Showroom: Cheri Fleming of course required to wear masks too. Tem- her sales were better in July than the same at Valencia Acura. month last year. perature checks are a regular part of a shift in The Santa Clarita dealership lost between PHOTO BY THOMAS WASPER the showroom now, and employees are asked 15 and 20 of its employees, mostly porters and a series of health-related questions each day. salespeople, in April. But, because of an in- the showroom if desired. associate tactile shopping with the car buying Cars are sprayed inside with BioPledge, an crease in sales and government loans, Fleming “There’s some combination of doing things experience. antimicrobial solution. “It doesn’t hurt leather, was able to bring everyone back. the traditional way and then maybe at the “It’s such a major purchase that peo- and it actually stays in effect and keeps on “People were really tired of being locked point of sale having the car delivered to their ple want to come into the showroom,” he working for like 30 days. You can also spray up at home. Business took off and was really home or office,” added Bob Smith, executive explained. “That speaks to why dealers and the outside of the car, especially the door good,” said Fleming. “The digital department director of the dealer’s association. “There (manufacturers) have the partnerships that handles,” added Fleming. is of course booming. We’ve been saying that have been a lot of vendors who have come they do. The dealers are the local base and Initially, people looking to test drive a car people don’t want to necessarily come to a into the marketplace to allow dealers to more presence of the brand. The automakers under- had to sign a borrowed car agreement, provide car lot and kick tires anymore. I think being easily transition to an online purchase and stand consumer buying behavior takes place ID and an insurance card in order to take a able to do online transactions, being able to do delivery system. (The pandemic) definitely in a touch it, feel it sort of capacity.” drive on their own. Now, a salesperson seated research online, has been really helpful during accelerated a move in that direction.” The advertising messages from dealerships in the rear passenger seat can go along for a this time.” Smith’s uncle, Tim Smith, owns Bob have shifted with the pandemic, Smith noted. drive. Smith BMW in Calabasas, No. 19 on the Rather than the traditional points of popular “The salesmen are there to answer any Nimble entrepreneurs Business Journal’s list. models, low prices and easy financing, com- questions or point out benefits,” said Fleming. Dealerships like Valencia Acura offer to Bob Smith believes the physical show- mercials tout the steps dealerships take Backseat explanations of car features, drop off cars at a customer’s home or office room will always be needed — an ‘Amazon to keep employees and customers safe from especially those that are tech-related, have to promote social distancing and save a trip to model’ will never take root because customers the virus. helped sales, Fleming said.

AUTO DEALERSHIPS THE LIST Ranked by new vehicles sold in 2019

Rank Dealership Vehicles Sold Revenue New Car Makes Sold Top Local Executive • name • 2019 • name • address New Used • 2018 • title • 2019 • 2019 (in millions) • phone • 2018 • 2018

Galpin Honda 7,158 3,396 $267.6 Honda Herbert Boeckmann II 1 11151 Laurel Canyon Blvd. 6,993 3,618 $266.3 CEO, Chairman Mission Hills 91340 (818) 837-6100

Galpin Ford 6,367 4,584 426.0 Ford Herbert Boeckmann II 2 15505 Roscoe Blvd. 6,906 4,645 457.4 CEO, Chairman North Hills 91343 (818) 787-3800

Keyes European 4,6751 NA NA Mercedes-Benz Howard Keyes 3 5400 Van Nuys Blvd. 4,675 NA NA President Van Nuys 91401 (818) 461-3900

Keyes Toyota 4,1561 NA NA Toyota Howard Keyes 4 5855 Van Nuys Blvd. 4,156 NA NA President Van Nuys 91401 (818) 782-0122

Toyota of North Hollywood 4,0221 NA NA Toyota AJ Salahieh 5 4606 Lankershim Blvd. 4,0221 NA NA General Manager North Hollywood 91602 (818) 508-2900

Keyes 3,9401 NA NA Lexus Howard Keyes 6 5905 Van Nuys Blvd. 3,940 NA NA President Van Nuys 90401 (818) 379-4000

Rusnak Westlake 3,289 1,722 358.7 BMW, Audi, Porsche, Karma Paul Rusnak 7 3832 E. Thousand Oaks Blvd. 3,313 1,817 354.8 CEO, Chairman Thousand Oaks 91362 (888) 439-0078

Galpin Mazda 3,076 976 108.3 Mazda Herbert Boeckmann II 8 15430 Roscoe Blvd. 3,045 1,081 109.3 CEO, Chairman Van Nuys 91406 (818) 894-3800

1 Business Journal estimate. accurate as of press time. While every effort is made to ensure the accuracy and thoroughness of the list, omissions and NA - Not Available. Note: The information on this list was provided by representatives of the dealerships and obtained typographical errors sometimes occur. Please send corrections or additions to [email protected]. ©2020 San from the Ward's Dealer 500. A number of dealerships might have qualified for this list, including Mercedes-Benz of Fernando Valley Business Journal. This list may not be reprinted in whole or in part without prior written permission Calabasas and Universal City Nissan, but did not submit information. To the best of our knowledge, this information is from the editor. Reprints are available from Wright’s Media (877) 652-5295. Researched by Joshua Niv

Continued on page 18

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AUTO DEALERSHIPS Continued from page 17

Rank Dealership Vehicles Sold Revenue New Car Makes Sold Top Local Executive • name • 2019 • name • address New Used • 2018 • title • 2019 • 2019 (in millions) • phone • 2018 • 2018

Keyes Hyundai 2,9851 NA NA Hyundai Howard Keyes 9 5646 Van Nuys Blvd. 2,985 NA NA President Van Nuys 90401 (818) 574-0100

Woodland Hills Honda 2,6511 NA NA Honda Howard Keyes 10 6111 Topanga Canyon Blvd. 2,651 NA NA President Woodland Hills 91367 (818) 887-7111

Galpin Jaguar 2,457 1,174 208.4 Jaguar, Aston-Martin, Volvo, Herbert Boeckmann II 11 15500 Roscoe Blvd. 2,408 1,281 200.2 Lincoln, Lotus CEO, Chairman Van Nuys 91406 (818) 894-3800

Keyes Chevrolet 2,2651 NA NA Chevrolet Howard Keyes 12 5949 Van Nuys Blvd. 2,265 NA NA President Van Nuys 91401 (818) 933-3000

Northridge Toyota 2,0702 1,1552 104.52 Toyota Frederick Hitchcock 13 19550 Nordhoff St. 1,841 1,026 90.3 CEO, President Northridge 91324 (818) 734-5600

Valencia BMW 2,045 1,637 204.8 BMW Niko Karvunidis 14 24030 Creekside Road 1,982 1,371 180.2 General Manager Valencia 91355 (661) 254-8000

Keyes Audi 1,9551 NA NA Audi Howard Keyes 15 5239 Van Nuys Blvd. 1,955 NA NA President Van Nuys 90401 (818) 824-0500

AutoNation Honda Valencia 1,877 1,014 81.8 Honda Dan Turner 16 23551 Magic Mountain Parkway 2,025 884 83.5 General Manager Valencia 91355 (661) 255-5551 Galpin Volkswagen 1,804 590 62.1 Volkswagen Herbert Boeckmann II 17 15421 Roscoe Blvd. 1,669 537 55.1 CEO, Chairman North Hills 91343 (818) 787-3800

Ocean Honda of North Hollywood 1,7292 7862 71.22 NA Vic Simonian 18 5841 Lankershim Blvd. NA NA NA General Manager North Hollywood 91601 (888) 282-4550

Bob Smith BMW 1,6221 NA NA BMW, Mini Catherine Andrews 19 24500 Calabasas Road 1,622 1,412 170.3 General Manager, BMW Calabasas 91302 (818) 346-3144

Land Rover Encino 1,249 NA NA Land Rover Sudhir Sood 20 15800 Ventura Blvd. 1,345 449 143.9 General Manager Encino 91436 (818) 990-9870 Mercedes-Benz of Calabasas 1,1461 NA NA Mercedes-Benz Michael Franz 21 24181 Calabasas Road 1,146 1,226 123.4 General Manager Calabasas 91302 (877) 256-1108

Mission Hills Hyundai 1,0231 NA NA Hyundai Howard Keyes 22 10240 Sepulveda Blvd. 1,023 NA NA President Mission Hills 91345 (818) 221-4000

AutoNation Ford Valencia 882 875 73.4 Ford Hipolito Lopez 23 23920 Creekside Road 1,070 827 77.3 General Manager Valencia 91355 (661) 255-6600 AutoNation Dodge Jeep Ram Valencia 804 631 61.9 Chrysler, Dodge, Jeep, Ram James Garwick 24 23820 Creekside Road 1,012 595 66.2 General Manager Valencia 91355 (661) 259-8770 AutoNation Chevrolet Valencia 769 953 66.3 Chevrolet Chuck Coia 25 23649 W. Valencia Blvd. 1,055 1,008 77.7 General Manager Valencia 91355 (661) 877-4076

1 Business Journal estimate. accurate as of press time. While every effort is made to ensure the accuracy and thoroughness of the list, omissions and 2 Provided by Ward's 500. typographical errors sometimes occur. Please send corrections or additions to [email protected]. ©2020 San NA - Not Available. Note: The information on this list was provided by representatives of the dealerships and obtained Fernando Valley Business Journal. This list may not be reprinted in whole or in part without prior written permission from the Ward's Dealer 500. A number of dealerships might have qualified for this list, including Mercedes-Benz of from the editor. Reprints are available from Wright’s Media (877) 652-5295. Calabasas and Universal City Nissan, but did not submit information. To the best of our knowledge, this information is Researched by Joshua Niv

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