Elsamari Botha, University of Stellenbosch Business School, CV 2018

FULL CURRICULUM VITAE Dr Elsamari Botha

1. BIOGRAPHICAL SKETCH

1.1 GENERAL INFORMATION

Surname Botha Maiden name Coetzee

First names Elsie Margaretha ID Number 8303170156087

Title Female Male Citizenship South African DR X

Date of birth 17-03-1983 Place of birth , South Africa

Population Other group White X (Please specify) Direct Telefax Marital status Married n.a No. Direct 021 918 4487 / 061 445 3615 E-mail [email protected] Telephone Residential 60 Lincoln Street, Boston Bellville, 60 Lincoln Street, Boston Bellville, Postal address address , 7530 Cape Town, 7530

1.2 LANGUAGE PROFICIENCY List the languages that you understand and indicate level of proficiency (read, write, and speak) Afrikaans – Excellent (read, write and speak) English – Excellent (read, write and speak) Dutch – Average reading ability

1.3 HIGHEST SCHOOL QUALIFICATION INSTITUTION SUBJECTS DISTINCTIONS Rob Ferreira High School Afrikaans (1st), English (2nd), 5 (Afrikaans, English, Mathematics, Accounting, Mathematics, Science, Science, Technical Drawings) Business Economics, Technical Drawings

1 Elsamari Botha, University of Stellenbosch Business School, CV 2018

1.4 Degree/ Year of Department Higher education institution Period Diploma graduation BCom Marketing and Communication 2002- 2005 Management 2004 BCom (Hons) Marketing and Communication University of Pretoria 2005 2006 Management MCom Marketing and Communication University of Pretoria 2006- 2008 Management 2008 PhD Industrial Economics and INDEK, Royal Institute of 2010 2014 Management Technology (KTH), Thesis title Stockholm, Sweden Contagious Communication: The Role of Emotion in the Spread of Online Content

1.5 WORK EXPERIENCE TO DATE Name of employer Capacity and/or type of work Period UNISA Research assistant: Department of Business Management, 2005 - 2006 Marketing United Nations (UN) Internship: Communication department January 2006 Pretoria. Varsity College Lecturer: Basics of Business Worked here 2006 Damelin Lecturer: Economics, Conferencing and concurrently to 2006 Events Management. earn additional income. University of Pretoria Lecturer: Department of Marketing and June 2006 – June Communication Management 2008 University of Stellenbosch Contract Lecturer: Department of Business July 2008 – July Management Worked here 2009 Cape Peninsula University Contract Lecturer: Public Relations concurrently. July 2008 – of Technology Department December 2008 Senior Lecturer: Marketing, School of Management Studies June 2009 – March 2017 Educate24 Head of Academic Development February 2016 - Current University of Stellenbosch Senior Lecturer: Digital Enterprise Management April 2017 - Business School current

2. TEACHING AND LECTURING DUTIES

2.1 Courses/modules presented: UNDERGRADUATE Nr Compilation Level of study Curriculum (second Academic Degree/ Course guides design year, Institution Diploma (Yes or No) (Yes or No) etc.)

1 Economics Gr. 12 Damelin, Matriculation No No Hatfield 2 Basics of Business 1st year Varsity BCom No No College 3 Conferencing and Events Diploma Damelin, Diploma No No Management Bramley 4 Organisational 2nd year University of BCom Yes No Communication Pretoria

2 Elsamari Botha, University of Stellenbosch Business School, CV 2018

5 Management Communication 2nd year University of BCom Yes No Pretoria 6 Marketing Research 3rd year University of BCom Yes No Pretoria & (Pretoria), University of Yes (Stell) Stellenbosch 7 Advertising 2nd year University of BCom No No Stellenbosch 8 Business Management 1st year University of BCom No No Stellenbosch 9 Basics of Marketing 1st year University of BSc Yes No BUS1004W Cape Town 10 Marketing Issues BUS4026W 4th year University of BBusSci Yes Yes (hons) Cape Town 11 Research in Marketing 3rd year University of BBusSci Yes Yes BUS3008W Cape Town 12 Introduction to Marketing Post-grad University of PGDip Yes Yes Research BUS3014F diploma Cape Town 13 Marketing Honours Projects 4th year University of BBusSci Yes Yes BUS4052H (hons) Cape Town 14 Retail Marketing 4th year University of BBusSci Yes Yes (hons) Cape Town and Post- graduate Diploma

2.2 Courses/modules presented: POST-GRADUATE Nr Course Level Academic Degree/ Compilation Curricu- Institution Diploma of study lum guides design (Yes or No) (Yes or No) 1 Research Methodology Honours University of BCom Yes Yes Stellenbosch (Hons) 2 Marketing Issues Honours University of Cape BBusSc Yes No Town 3 Research Methodology and Honours University of Cape BBusSc Yes Yes Research Projects Town 4 Integrated Marketing Honours University of BCom Yes Yes Communication Stellenbosch (Hons) 5 Qualitative Research Masters University of MCom Yes Yes Pretoria 6 Retail Marketing Honours University of Cape BBusSci Yes Yes Town & PGDip 7 Digital Enterprise Management Masters Stellenbosch MBA Yes Yes Business School 8 Digital Quotient Post- Stellenbosch PGDip Yes Yes grad Business School diploma

2.3 Training courses attended Advanced Reading Skills Course – UNISA (June 2005) Research Course (How to conduct research and publish) – UNISA (Jan 2005) CIL Computer Literacy Course – University of Pretoria (June 2007) Assessment Course – University of Pretoria (September 2007) Grant Proposal Writing – University of Stellenbosch (August 2008) Writing for a journal publication - University of Stellenbosch (August 2008) ERP Writing workshop – UCT (May 2011) Various other Emerging Researcher Programme research workshops including “Research Planning”, “Planning for a sabbatical”, “IP issues”, “Ad Hom promotion information sessions”, “How to write a good abstract”, “Introduction to grant proposal writing”, “Grant proposal writing workshop” etc. (July 2009 – current)

3 Elsamari Botha, University of Stellenbosch Business School, CV 2018

3. RESEARCH SPECIALISATION

RESEARCH FIELD SPECIALITY Online Consumer Behaviour . Viral marketing . Social media marketing . Mobile technology and mobile technology applications (especially in the South African context) Emotions in Marketing . Emotional contagion . Emotions in digital marketing Digital Entrepreneurship . Digitization of business in Emerging Markets . Digital Innovation Management . African digital literacy

3.1 RESEARCH DUTIES

3.1.1 Former post-graduate supervision or co-supervision (COMPLETED): RESEARCH-BASED DISSERTATIONS nr Supervisor/ Duration of Degree/Title of dissertation/ thesis and Co- Name of student studies date supervisor(s (years) ) 1 Ozayr Matthews MBusSci: Main and only 3 years The factors that contribute to spending supervisor behaviour in the online gaming industry 2 Christine Pitt (2017) Masters: Main and only 1 year B2B Brand Engagement in Social Media: The supervisor Employee’s Perspective 3 David Jenkins (2016) Masters: Co-supervisor 3 years Exploring the signalling potential of mega- sporting events: A longitudinal media analysis of the 2010 FIFA World Cup in South Africa 4 Caitlin Ferreira (2016) Masters: Main and only 1 year Social Media Performance of user-generated supervisor content and its relationship with conspicuous consumption: Through the lens of the expectation-confirmation theory 5 Claire Wouters (2016) Masters: Main and only 1 year The effect of negative user-generated content supervisor on consumer-based brand equity: Comparing brand loyal versus non-loyal customers in the luxury wine market 6 Zeenat Mowzer (2016) Masters: Main and only 1 year The impact of eWOM in SNSs on a high supervisor involvement purchase: An empirical study of South African brides’ intention to purchase a “once-in-a-lifetime” wedding dress 7 Astrid Ringas (2015) Masters: The role of androgynous brand Co-supervisor 3 years extensions in product evaluations 8 Andrew Montandon (2014) Masters*: Peer Effects in Generation Y’s Main and only 1 year development of Risk Preferences supervisor *Graduated with distinction 9 Bradley Wickham (2014) Masters*: The moderating effect of time- Main and only 2 years perspective on the intention-behaviour gap: A supervisor PLS-SEM model of pension preservation decisions among employed individuals in the *Graduated with distinction 4 Elsamari Botha, University of Stellenbosch Business School, CV 2018

10 Raeesah Chohan (2013) Masters: Main and only 1 year Understanding the role of emotions in viral supervisor marketing 11 Annelie Eksteen (2013) Masters*: Main and only 2 years Customer Revenge in B2B Supply Chains supervisor *Graduated with distinction

3.1.2 CURRENT post-graduate students: RESEARCH-BASED DISSERTATIONS AND THESES Nr Supervisor Name of student Degree Project title Year of Reg

1 Leanne Smit MBusSci How the functional theories of attitude Sole 2016 influence the sharing of user-generated luxury brand-related content on Instagram: An experimental study on smart watches 2 Erinma Ogbonna MBusSci A model for the prediction of viral Sole 2016 success 3 Vukile PhD The influence of the 90% quota on radio Sole 2018 usage: How culture influences consumption 4 Ken Onwu PhD TBD Co- 2018 supervisor 5 Wendy Engel PhD Disruption in South African AgFood: The Sole 2018 Case for Digital Technology

3.1 RESEARCH OUTPUT

3.2.1 Publications in refereed accredited journals

Table: Key statistics for each publication No. Journal Accredited Local/ Sole/ CABS Rating CiteScore SNIP No of (at time of Interna- First (AJG, 2015) citations publication) tional Author (13/3/2018) 1 Comm yes Local Yes - 1 2 AJBM yes Local Yes - 0.35 0.16 10 3 SAJBM yes Local Yes 1 0.35 0.18 32 4 RevInn no Int Yes - 0.20 0.12 3 5 SAJBM yes Local Yes 1 0.35 0.18 8 6 AJBM yes Local - 0.35 0.16 1 7 JPA yes Int Yes - 0.77 1.12 65 8 JRCS yes Int 2 3.35 1.75 48 9 PRR yes Int ** 1.89 1.23 57 10 PRR yes Int Yes ** 1.89 1.23 13 11 SAJBM yes Local 1 0.35 0.178 - 12 JIA no Int - * * 7 13 Food yes Int - 0.88 0.69 - 14 BusHor yes Int 2 2.19 1.34 4 15 JPA yes Int - 0.77 1.12 1 16 IJWBR yes Int - 0.88 0.53 - 17 IMM yes Int 3 3.38 1.68 1 18 BusHor yes Int 2 2.19 1.34 NA TOTALS 16 12 Int 7 - - - 251 *Not available **Not listed in directory but well cited and impactful journal

1. Botha, E. 2010. Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations. Communicatio: South African Journal for Communication Theory and Research, 36(1):94-111 (ISSN: 0250-0167)

5 Elsamari Botha, University of Stellenbosch Business School, CV 2018

2. Botha, E. & Van der Waldt, D.L.R. 2010. Relationship antecedents that impact on outcomes of strategic stakeholder alliances. African Journal of Business Management, 4(8):1629-1638. (ISSN: 1993-8233)

3. Botha, E., Farshid, M., & Pitt, L. 2011. How Sociable? An Exploratory Study of University Brand Visibility in Social Media. South African Journal of Business Management, 42(2):15-23. (ISSN: 2078-5976)

4. Botha, E. & Van der Waldt, D.L.R. 2011. Relationship outcomes as measurement criteria to assist communication strategists to manage organisational relationships. Revista Innovar, 21(40):5 - 16 (ISSN: 0121- 5051)

5. Botha, E.M., Lilford, N. & Pitt, L. 2011. South African management literature over the past fifteen years: Content analysis of the three top South African management journals. South African Journal of Business Management, 42(4):89-98. (ISSN: 2078-5976)

6. Mdakane, S., Muhia, A., Rajna, T. & Botha, E. 2012. Relationship satisfaction and revenge behaviours: Examining the effects of power. African Journal of Business Management (AJBM), 6(39):10445-10457 (ISSN: 1993-8233)

7. Botha, E. & Reyneke, M. 2013. To share or not to share: The role of content and emotion in viral marketing. Journal of Public Affairs, 13(2):160-171 (ISSN: 1479-1854)

8. Ogonowski, A., Montandon, A, Botha, E. & Reyneke, M. 2014. Should new online stores have live chat boxes? The effect of social presence on initial trust formation. Journal of Retailing and Consumer Services, 21(4):482-491 (ISSN: 0969-6989)

9. Rensburg, R. & Botha, E. 2014. Is integrated reporting the silver bullet of financial communication in South Africa? A stakeholder perspective. Public Relations Review, 40(2):144-152. (ISSN: 0363-8111)

10. Botha, E. 2014. A means to an end: Using political satire to go viral. Public Relations Review, 40(2): 363- 374. (ISSN: 0363-8111)

11. Gaertner, B., Lambson, L., Mbuyu, M. & Botha, E. 2015. Personality in the telemarketing industry: The importance of conscientiousness. South African Journal of Business Management (SAJBM), 46(1):35-45. (ISSN: 2078-5976)

12. Grant, P., Botha, E. & Kietzmann, J. 2015. Branded Flash Mobs, YouTube and the Effects of Viewer Attitudes on Brand Equity. Journal of Interactive Advertising, 15(1):28-42 (ISSN: 1525-2019)

13. Montandon, A., Ogonowski, A. & Botha, E. 2017. Product Involvement and the Relative Importance of Health Endorsements. Journal of Food Products Marketing, 6(23): 649-667. (ISSN: 1045-4446)

14. Wilson, M., Robson, K., & Botha, E. 2017. Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns. Business Horizons, 60(2):247–253. (ISSN: 0007-6813)

15. Pitt, C., Kietzmann, J., Botha, E., & Wallstrom, A. 2017. Emotions and sentiment: An exploration of artist websites. Journal of Public Affairs, e1653.

16. Morrish, S., Pitt, L., Vella, J. & Botha, E. 2017. Where to visit, what to drink? A cross-national perspective on wine estate brand personalities. International Journal of Wine Business Research, 29(4):373-383 (ISSN: 1751- 1062)

17. Plangger, K., Pitt, C., Pitt, L., Botha, E. & Kietzmann, J. 2018. How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management. (ISSN: 0019-8501) (URL: https://doi-org.ez.sun.ac.za/10.1016/j.indmarman.2017.09.012).

18. Pitt, C., Botha, E. & Ferreira, J. (Forthcoming). Employee brand engagement on social media: Managing optimism and commonality. Business Horizons (ISSN: 0007-6813)

3.2.2 Papers presented and published in NATIONAL conference proceedings

1. Coetzee (néé Botha), E.M. & Cant, M.C. 2005. Black Economic Empowerment Opportunities in Home-based Business: An Exploratory Study. 17th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). University of Potchefstroom, South Africa. 6 Elsamari Botha, University of Stellenbosch Business School, CV 2018

2. Coetzee (néé Botha), E.M. & Van der Waldt, D.L.R. 2007. Are businesses talking to the right stakeholders? A new relationship measurement instrument. 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). University of , South Africa, 19-21 September 2007. (ISBN: 978-0-620-38527-5)

3. Coetzee (néé Botha), E.M. 2007. Business-NGO partnerships: A one-night stand? Or a strategic alliance to sustain corporate reputation? 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). University of Johannesburg, South Africa, 19-21 September 2007. (ISBN: 978-0-620- 38527-5)

4. Botha, E.M. 2008. The emergence of relationship management in communication and public relations: a content analysis of top journals during the past decade. 20th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). University of Pretoria, South Africa, 17-19 September 2008. (ISBN 978-1- 8854-729-6)

5. Botha, E.M. & Van der Waldt, D.L.R. 2008. Stakeholder theory and relationship management: linking stakeholder theory with relationship outcomes. 20th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). University of Pretoria, South Africa, 17-19 September 2008. (ISBN 978-1- 8854-729-6)

6. Botha, E. 2008. Globalisation and communication: identifying trends in top research journals during the past decade. SACOMM Conference 2008. University of Pretoria, Johannesburg, South Africa. 17 – 19 September 2008.

7. Montandon, A., Ogonowski, A., Botha, E. & Reyneke, M. 2012. The effect of social presence on initial trust formation in a high product involvement e-commerce environment. 24h Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), Stellenbosch, 9- 11 September 2012. (I was a track chair for this conference.)  Abstract only.

8. King, R., Robey, J., Wylie, S. & Botha, E. 2012. The influence of customer orientation and learning orientation on sales performance: The mediating role of adaptive selling behaviour. (p.595-626) 24h Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), Stellenbosch, 9- 11 September 2012. (I was a track chair for this conference.)

9. Ringas, A. & Botha, E. 2015. The rise of the androgynous brand: Evaluating the gender identity/gendered brand relationship among young adults in South Africa. 2015 SACOMM Conference, AFDA Cape Town, 28 – 30 September, 2015.

10. Ringas, A. & Botha, E. 2015. Self-concept, congruity and attitude: Is an androgynous extension the right move? 27h Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), University of Cape Town, Cape Town, 30 Aug – 1 September.  Abstract only

11. Ferreira, C. & Botha, E. 2015. An extension of the expectation-confirmation theory: An experimental design measuring the effects oif social media performance on the consumer brand relationship. 27h Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), University of Cape Town, Cape Town, 30 Aug – 1 September. - Work-in-progress submission

12. Bridglall, S., Samuels, J., Smit, L. & Botha, E. 2015. Exploring the social motivations of sharing viral marketing content: The influence of gift giving and altruism. 27h Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), University of Cape Town, Cape Town, 30 Aug – 1 September.

3.2.3 Papers presented and published in INTERNATIONAL conference proceedings

1. Coetzee (néé Botha), E.M. 2008. Exploratory study on the relationship between communication and marketing practitioners in South Africa. Annual Bled Conference, Slovenia. 4 – 5 July, 2008.

2. Rensburg, R. & Coetzee (néé Botha), E.M. 2008. A successful relationship between marketing and communication management: a story of a South African university. Annual Bled Conference, Slovenia. 4 – 5 July, 2008.

7 Elsamari Botha, University of Stellenbosch Business School, CV 2018

3. Botha, E.M., Sanders, A. & Viljoen, O. 2009. Corporate Reputation and Service Firms: Which Elements Impact Consumer Choice? The Impact of Corporate Reputation on Learners’ Choice of University. Annual 2009 ANZMAC Conference on Sustainable Management and Marketing, Melbourne, Australia, 30th Nov – 2nd Dec, 2009.

4. Mills, A., Botha, E. & Campbell, C. 2011. Managing new media – tools for brand management in social media. 2011 AMS (Academy of Marketing Science) Annual Conference, May 24 – 27 at Coral Gables, Florida, USA.

5. Botha, E.M. & Human, G. 2011. The importance of measuring control mutuality in B2B relationships in developing countries. 2011 Academy of Marketing Science World Marketing Congress (AMS WMC), July 19 - July 23 at Reims Management School, Reims, Champagne, France.

6. Human, G., Naude, P. & Botha, E.M. 2011. Moderating and mediating effects of relational drivers in B2B supplier networks. 27th Annual IMP (Industrial Marketing & Purchasing) Conference, 30 Aug -3 September 2011, Glasgow, Scotland

7. Van Heerden, G., Wiese, M. & Botha, E. 2013. Social relations beyond team-based learning. 42nd Academy of Marketing Science Conference (AMS 42), 14 – 18 May 2013, Monterey, California, USA.

8. Reyneke, M. & Botha, E. 2013. One size does not fit all: A closer look at brands in the high net-worth market on an emerging economy. 42nd Academy of Marketing Science Conference (AMS 42), 14 – 18 May 2013, Monterey, California, USA.

9. Botha, E. & Reyneke, M. 2013. The influence of social presence on online on online purchase intention: An experiment with different product types. Academy of Marketing Science’s World Marketing Congress, AMS WMC 16, 17 – 20 July 2013, Melbourne, Australia.

10. Human, G., Naude, P. & Botha, E. 2013. From satisfaction to attitudinal loyalty in a business-to- business network: A dyadic level analysis of mediation in an emerging market context. 2013 EMCB (Emerging Market Conference Board) Conference, 19 – 20 July, , South Africa.  Won best conference paper award

11. Rensburg, R. & Botha, E. 2014. Does integrated reporting signify the end of financial communication as we know it? A stakeholder perspective from South Africa. Bledcom 2014: 21st International Public Relations Symposium, July 4 & 5, Bled, Slovenia.

12. Botha, E., Karam, M., Ogbonna, E., Payne, K., & Stiehler, B. 2015. How to Impress Social Media Friends: The Social Motivations for Sharing Viral Content. Academy of Marketing Science’s World Marketing Congress, AMS WMC 17, 14 - 18 July 2015, Bari, Italy.

13. Grant, P., Botha, E. & Kietzman, J. 2015. Branded Flash Mobs as Viral Ads: Toward understanding consumers’ responses. Annual Academy of Marketing Conference 2015 (AM2015) – The Magic in Marketing, 7 – 9 July, Limerick, Ireland.  Won best paper in track award

14. Rensburg, R. & Botha, E. 2015. Who gets covered in the news – David or Goliath? 22nd International Public Relations Research Symposium (BledCom2015), 3 – 4 July, Bled, Slovenia

15. Stiehler, B., Bresler, Frazer, & Botha, E. 2015. South African consumer perspectives on the 2013 meat scandal: A qualitative analysis. IBC 9th International Business Conference, 20 – 23 September, Victoria Falls, Zambia.

16. Botha, E., Du Toit, P. & Radomsky, B. 2015. Building trust in emerging markets: Soccer Laduma in South Africa. International Public Relations Association (IPRA) 60th World Congress, 27 – 29 September, Sandton, Johannesburg, South Africa.

17. Rensburg, R. & Botha, E. 2016. Dira neccesitas: A grassroots approach to understand stakeholder perceptions of financial reporting. The Association for Business Communication (ABC) Regional Conference, University of Cape Town, Cape Town, South Africa, 6 – 8 January.

18. Blair, A., Ferreira, C., Botha, E. & Plangger, K. 2016. A true measure of equivalence? Brand equity from the financial perspective. ANZMAC Conference 2016, 5-7 December, University of Canterbury, Christchurch, New Zealand  Best paper in Strategic Marketing and Branding track 8 Elsamari Botha, University of Stellenbosch Business School, CV 2018

19. Treen, E., Grant, P., Van Heerden, G., Vella, J., Botha, E. & Chan, A. 2017. Mapping country wine brand personalities: Examples from five nations. 2017 Academy of Marketing Science Annual Conference, May 24 – 26, Hotel del Coronado, Coronado, California USA.

20. Pitt, C., Dabirian, A., Botha, E., Kietzmann, J. & Diba, H. 2017. The prosthetic generation is all around us: Feelings and emotions about knee replacement surgery and their impact on overall sentiment. 2017 Academy of Marketing Science Annual Conference, May 24 – 26, Hotel del Coronado, Coronado, California USA.

21. Robertson, J., Ferreira, C. & Botha, E. 2018. The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of Wine. 21st Academy of Marketing Science World Marketing Congress (AMS WMC, June 27 - June 29, Porto, Portugal.

22. Botha, E., Chohan, R., Karam, M., Ogbonna, E., Payne, K. & Matthews, O. 2018. The viral marketing process: Identifying the key drivers of viral success in Emerging Markets. The 2018 Annual Conference of the Emerging Markets Conference Board, 6 – 7 April, University of the Witwatersrand, Wits Business School, Johannesburg, South Africa

23. Plangger, K. & Botha, E. 2018. Measuring attitudes towards customer surveillance. Academy of Marketing Science Annual Conference, May 23 – May 25 at the Hilton Riverside in New Orleans, Louisiana

3.2.4 Papers in non-refereed publications

1. BOTHA E. Fintech for financial inclusion: Digital disruptors for microfinance in Africa. African Futures 2017; 2(11):1-7.

2. BOTHA E. The potential of automation: Working with and against computers. South African Futures 2017; 1(14):1-10.

3.2.5 Chapters in books

1. Rensburg, R., Botha, E.M. & De Beer, E. 2008. Linking stakeholder relationships and corporate reputation: a public relations framework for corporate sustainability (p.385-396). In Zerfass, A., Van Ruler, B. & Sriramesh, K. (eds). Public Relations Research: European and International Perspectives and Innovations. Germany: VS- Verlag. (ISBN: 978 3 531 15602 6)

2. Botha, E. 2008. Chapter 3: A relational perspective on public relations in Africa. In Rensburg, R. & Cant, M. 2010. African Perspectives on PR. 2nd ed. Pretoria, South Africa: Pearson Education. (ISBN: 9780796223524)

3. Contributed to Kotler, P. & Armstrong, G. 2010. Principles of Marketing. South African edition. Chapter 18: Creating Competitive Advantage. (ISBN: 978 177025 561 6)

4. Botha, E., & Mills, A. J. (2012). Managing the new media: Tools for brand management in social media. In A. Close (Ed.), Online consumer behavior: Theory and research in social media, advertising and E-tail (pp. 83– 100). New York: Taylor & Francis

5. Contributed to Kotler, P. & Armstrong, G. 2016. Principles of Marketing. South African edition. Chapter 4: Managing Marketing Intelligence. (ISBN: 9781775789499)

6. Contributed to Kotler, P. & Armstrong, G. 2016. Principles of Marketing. South African edition. Chapter 18: Creating Competitive Advantage. (ISBN: 9781775789499)

3.2.6 Industry Conferences Attended & Invitations as guest speaker

1. 2018 Seamless Africa Conference, 5 – 6 March, Cape Town International Convention Centre. Two talks by invitation: a. Leading your digital transformation strategy: Taking a strategic approach to website design b. Digital strategies to capitalize on the African x-border eCommerce growth rocket

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2. Wine Marketing: Innovations and Best Practices Conference, Dominican University of California in San Rafael on May 13th and 14th 2013. 3. Botha, E. (néé Coetzee, E.M.). 2007. Linking Relationship Measurement to Reputation. University of Pretoria / University of Hannover Joint International Seminar. Hannover, Germany, 23rd September – 4th October. [Invited paper]

3.2.7 Participant at International conferences

1. World PR Festival 2007: Communicating for sustainability. Cape Town, South Africa, 13 – 15 May 2007. 2. 2009 Annual Bio2Biz SA Conference. Biotech plugged into business. 20 – 23 September at the International Convention Centre.

4 OTHER SCHOLARLY RESEARCH-BASED CONTRIBUTIONS

4.1. Prizes and Awards

1. Biannual Sheth Emerging Scholar Award. 2013. Research seminar held at the Associated Marketing Society’s World Marketing Congress, AMS WMC 16, 17 – 20 July 2013, Melbourne, Australia.

4.2. Funding

1. Thuthuka Grant: 2016 – 2018: Social media usage in low income urban youth in South Africa 2. Visiting scholar awards (x2) to bring international faculty to South Africa on a research and/or teaching exchange 3. Three successful rounds (between R30 000 – R50 000 per round) of Emerging Scholar Research Funding at UCT

4.3 Visits to local and overseas Universities or research institutes as guest professor or researcher

Visit to local and international universities for the focus area: Relationship Management 1. Joint Seminar on Reputation Management with the University of Hannover, Germany. 23rd September – 4th October, 2007. Paper delivered entitled: Linking relationship measurement to reputation.

4.4 PhD Colloquiums attended while studying

1. Annual 2009 ANZMAC Conference on Sustainable Management and Marketing, Melbourne, Australia, 30th Nov – 2nd Dec, 2009 2. 2013 EMCB (Emerging Market Conference Board) Conference, 19 – 20 July, Port Elizabeth, South Africa

5. MANAGEMENT AND ADMINISTRATIVE DUTIES (LEADERSHIP)

In my tenure at UCT (2009 – 2017), I helped out with the following duties in the Marketing Section and School of Management Studies:  Acting HoS (approximately 2 months during 2010 and 2011, December 2014-2105)  Masters convenor in the Marketing Section (deal with all applications, allocation to supervisors, training and information days etc.): 2014 - 2017  Marketing student advisor (2012 - 2017)  Tutor convener and organized tutor training day (2011 – 2017)  Assisted with masters and PhD applications (2012): Facilitated all communication between students and faculty, helped them with departmental resources, writing up their proposals, and I’ve organized the masters departmental presentation days (2011, 2012).  Managed the marketing section’s Open Day (2012)  I organised the “Mini Marketing Conference”, where honours groups get a chance to present their research projects at the end of each year. All our industry partners and external supervisors attend this prestigious event (2011 - 2017).

On a faculty level, was part of the following initiatives: 10 Elsamari Botha, University of Stellenbosch Business School, CV 2018

 Teaching and Learning committee (2011)  Part of the organizing committee of the 2015 annual SAIMS conference, hosted by UCT  Alternate to the School of Management Studies’ representative on the Commerce Faculty’s Ethics Committee

During my time at other universities (University of Pretoria and SUN), I have:  Organized Open Day 2007 for Department (UP)  Assisted in the organizing of Departmental Prize Giving function (UP)  Served on Marketing Committee of department (UP)  Served on the Department’s Research Committee (UP & SUN)  Sole organiser of International Joint Seminar with University of Hannover, Germany. Twenty German students and personnel attended a week long seminar on Corporate Social Responsibility (2006).  Organiser of International Joint Seminar on Reputation Management with the University of Hannover, Germany. 16 South African students and personnel attended the International Joint Seminar in Hannover. 23rd September – 4th October (2007).

Two factors inhibited me taking on more management responsibility at the USB, including 1) that I joined later in the year (1 April), and 2) that I left for maternity leave that September. However, I look forward to taking on more managerial responsibilities as the opportunity arise.

6. SOCIAL RESPONSIVENESS

6.1 Academic Social Responsiveness Herewith a summary of the main social responsiveness activities that I have been involved with:  External examiner to a number of courses at both an undergraduate and post-graduate level o Undergraduate: Digital Marketing (3rd year, UJ) o Post-graduate: Marketing Honours treatise (UP), MCom in Communication Management final dissertation external examiner (UP)  External examiner to masters studies from other universities  During my time at UCT, and in conjunction with GetSmarter, developed the following short courses (two of which became their top selling courses): o Introduction to Marketing (Marketing) o Public Relations o Social Media  I’m a reviewer for various journals. o National journals: . Management Dynamics . South African Journal of Business Management . South African Journal of Economic and Management Sciences (SAJEMS) o International journals: . Journal of Public Affairs . Marketing Education Review . International Journal of Wine Business Research . Journal of Wine Research . Internet Research  Membership of international bodies o SAIMS (South African Institute for Management Sciences) o AMS (Academy of Marketing Sciences)  I’m also the reviewer for the local annual SAIMS (South African Institute for Management Sciences) conference, as well as for three of the top international marketing conferences (ANZMAC, Academy of Marketing and AMS (Academy of Marketing Sciences)).  I was a track chair at two leading international marketing conferences: AMS 2013 and ANZMAC 2013.  I currently serve on the Assurance of Learning (AoL) committee of the USB and am responsible for one of the key outcomes of the MBA programme.  Teaching incoming groups for the International office: o 4 sessions in 2017

11 Elsamari Botha, University of Stellenbosch Business School, CV 2018

6.2 Industry Consulting & Business Ties

During the past few years I have consulted on various industry research projects. Specifically with regards to:  Questionnaire design  Survey design  Sample design and  Statistical analysis and  Online consumer behaviour

Clients include:  Baird’s CMC  PAIR (policy, advocacy, insight and research)  Centre for Communication and Reputation Management (University of Pretoria)  GCIS (Government Communication and Information Services)  Soccer Laduma  Accion

I was also one of the founding members of Educate24 (a Media24 initiative), that now partners with InnovUS and various departments at . In this role, I was tasked with:  Managing over 100 academics and practitioners who contributed to or externally examined courses.  Quality assurance and alignment of all Educate24 courses.  Representing academic quality assurance on all our partnership agreements.  Development (and continuous improvement of) the learning management system. A new system was developed for the target market (feature and smart-phone friendly, low data cost). Currently, the Educate24 site boasts over 85 short courses, all developed from scratch since December 2016.

12 Elsamari Botha, University of Stellenbosch Business School, CV 2018

SECTION 2 NATIONAL AND INTERNATIONAL PEERS

NATIONAL

Name: Prof. Gert Human Position: Head of Strategy and Innovation Section, Business Management Institution: Economic and Management Sciences, Stellenbosch University Contact numbers: 021 808 2218 E-mail address: [email protected] Relationship: Head of marketing section when I worked at UCT

Name: Prof. Suki Goodman Position: Colleague and current head of department (School of Management Studies) Institution: School of Management Studies, University of Cape Town Contact numbers: 021 650 2472 E-mail address: [email protected] Relationship: Colleague and head of Organizational Psychology when I worked at UCT

Name: Prof. Debbie Ellis Position: Associate professor in Marketing and Supply Chain Management Institution: University of Kwazulu-Natal, Campus Contact numbers: +27 33 260 6151/5899 E-mail address: [email protected] Relationship: National academic network

INTERNATIONAL Name: Prof. Leyland Pitt Position: Professor in the Business School & Co-chair of PhD Programme Institution: Simon Fraser University, Vancouver, Canada Contact numbers: +16045617130 E-mail address: [email protected] Relationship: Mentor and part of PhD programme

Name: Prof. Esmail Salehi-Sangari Position: Professor and Chair of Industrial Marketing (and my PhD Programme) and Co-chair of e-Commerce at INDEK Institution: Division of Industrial Marketing, Royal Institute of Technology (KTH), Stockholm, Sweden Contact numbers: + 46 8 790 74 88 E-mail address: [email protected] Relationship: PhD Co-supervisor

Name: Prof. Pierre Berthon Position: Professor, Clifford F Youse Chair of Marketing & Strategy and PhD supervisor Institution: Bentley University Contact numbers: n/a E-mail address: [email protected] Relationship: PhD Co-supervisor

INDUSTRY

Name: Nawal du Toit Position: Managing Director and CEO: Educate24 Institution: Educate24 Contact numbers: +27 82 560 7349 E-mail address: [email protected]

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