Football Niemann
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SPORTS40 YEARS & ENTERTAINMENT “ We combine the fascination of Football with the DNA of modern Entertainment.” Dear clients, partners, business colleagues, The company’s history dates back forty years to my father, the publisher Peter Niemann, who discovered the medial combination of sports and entertainment and put it into journalistic practice. Today, I still follow our claim: “We lead creativity into profit!” We are a team of highly qualified and upright people, NIEMANN combining creativity with sustainable corporate leader- ship, which leads to commercial success - and this FOOTBALL INVESTMENT MANAGEMENT based on social commitment, professional expertise, and firmly founded on science. These are the values I want to pass on to the next We lead creativity into profit generation. Warmly, Dr. Robert Niemann www.NIEMANN-int.com In the early 70s, Peter Niemann Franz Beckenbauer’s book on the 1974 Soccer Crossword encyclopedias A broad range of children’s products, laid the foundation for our World Cup in Germany was a huge success. were likewise a strong mass including painting books, game com- From the physical book corporate group. Sports was the Over 300,000 copies sold in only a few theme, and, with over pilations and song books, rounded to electronic publishing Classic print titles for sporting very first theme and proved itself weeks! This title was exclusively sold with coffee 2 million copies sold, were off the publishing program, which events and mass themes to be a high-growth, journalistic by Eduscho, and advanced to become a bone an established success story, was distributed by in-house publishing with innovative distribution commodity for the publishing of contention in the “Coffee Roaster” lawsuit, spanning decades. representatives in Germany, Austria business. paving the way for additional products in the and Switzerland, as well as licensed 70s German coffee market! to various partners. The publishing program continued In 1982, the German and Swiss publish- Robert Niemann produced the Art volume to focus on sports themes and ing companies were sold. Shortly there- “Plakate aus alter Zeit” (Posters from Times was expanded by the addition of after, Peter Niemann fell ill, and Robert Past), which was printed by Bertelsmann in The decade of change: textbooks and tutorials, as well as Niemann joined the family business. Gütersloh. With Pronto Verlag, he published company restructure and art books. Digital crossword puzzles Father and son bought the publishing a text book written by his mother: “Kompakt- leadership on diskette were the company’s first company Varia Press AG in Zurich, and kurs Englisch” (English Compact), which was digital publications. released a new publishing program. licensed to Munich based Oldenbourg Verlag, 80s and published in several editions. The media branch went digital and Digital, interactive crossword puzzles Robert Niemann then established his media After the unexpected the international cross marketing of were published on diskette and CD- consulting business, representing such clients death of his father in From Publishing through Film and content began. Robert Niemann, who ROM by the Rossipaul Verlag, as well as the Semper Opera in Dresden, and the 1996, Robert Niemann TV Content to Sports – all digital! Beginning of digitalization had been working for the Springer as Markt & Technik. Via BTX, the first NDR Broadcasting Company in Hamburg as took over corporate and crossmedia marketing: Verlag in New York, brought these time crossword puzzles could be solved part of public ARD, on their theme “20 Years leadership. Print, Online and CD-Rom experiences into his own company. online – as pay-content; Distribution of Sesame Street”. He was also an advisor on The print selection was expanded by partner was 1&1 in Montabaur. the sale and marketing of children’s tv 90s the addition of digital titles. programs for the Victory Media Group. Investment in the Victory International co-pro- Robert Niemann, as Vice As general manger for SONY For the German BUNDES- Robert Niemann was Media Group opened the ductions of children President of Sales with the RTL Pictures Television International LIGA Soccer League, Robert sole managing direc- door to the world of film and family enter- Group’s subsidiary, Fremantle for German Speaking Europe, Niemann, in his role as tor of the traditional and TV programs, com- tainment with major Media, gathered further inter- Robert Niemann launched the managing director, founded Munich-based Football Film, TV and bined with their worldwide networks and star national sales expertise in the Pay-TV networks AXN and the international market- club TSV 1860 Munich Entertainment sales and marketing. ensembles were soon marketing of such TV formats ANIMAX including program- ing subsidiary DFL Sports and concluded numerous to follow. as “American Idol” and celeb- ming, media sales as well as Enterprises, and doubled sponsoring contracts. 2000s rities as “Jamie Oliver”. online and mobile components. the company’s worldwide revenues. 40 YEARS 2010 Network 90: Netzwerk 90 is a private Internet network for soccer Sven Hannawald: NIEMANN Fanorakel: The swarm is always professionals, accessible by invi- International took over the man- SportsEntertainment: right! The aggregate opinion of the tation only. This is where players, agement and marketing of Sven NIEMANN International is currently fans and the opportunity of live-eva- managers and functionaries can YAHOO Deutschland: Robert Hannawald. As a ski-jumping cham- developing an interactive platform luation of soccer are the innovative Arenatixx: Online ticketing in I never give up! In his TV casting exchange information in confidence, Niemann was consultant on the pion and expert, Sven is active with for sports entertainment content and key functions of the Fanorakel.de the Cloud. Arenatixx offers all the show former German national goalie by means of Network 90’s internal tendering process for the rights to Yahoo and SKY on-screen. His book transaction-functionality. Content will Internet platform. During the 2010 benefits of a web-based ticketing Oliver Kahn looks for new soccer transfer platform. NIEMANN the German BUNDESLIGA soccer is published by Zabert Sandmann be offered via online and mobile World Cup, in cooperation with solution in five languages for sports talent. The audience is interactively International was a partner in the league and interim manager for the Verlag and was issued in autumn devices, per Smart-TV, on demand, ZDF, 3 million users visited the clubs, or the operators of sporting involved in the voting process via the financing and marketing of Yahoo Screen project: the web- 2013. as well as linearly. Fanorakel website, representing a venues. The very first clients were Internet platform “Fanorakel.de”. Fans Network 90. based AVoD platform with profes- total of 20 million hits. NIEMANN FC Bayern in the Allianz-Arena, could cast their votes, evaluate the sional TV content, and exclusive International owned a stake in and SRO Racing for the global GT1 performance of the candidates, and original productions on Yahoo! Fanorakel GmbH, together with and GT3 racing series. NIEMANN thus play a major role in deciding Oliver Kahn, and others. International is global sales partner their future. NIEMANN International of Arenatixx. was representing the exclusive TV and marketing rights to this format. Online Our Services Your Advantages VOD Print “ We know the roots of Content and TV Games 360° Science & Research Consulting & Management offer you secure support into the Dr. Robert Niemann is executive director of the We advise on international footbal-manage- Sponsorship Approach Events Institute of International Football-Management. His FOOTBALL ment for federations, leagues an clubs. This Sports & Media’s digital Future” interdisciplinary academic approach, combined MANAGEMENT also includes conception and activating of with teaching and research expertise, is available sponsorships in football. A key area of our Mobile Social Media to our clients for each of their projects and auto- consulting is in the transfer and implementation matically flows into our daily work. We are keen Science & Consulting & of classic TV know-how for new online, mobile, • 40 Years’ experience in the international football & media sectors; Telephony Products to manage and represent special projects with a Research Management and VoD services. Building on this, we offer • International football management for federations, leagues and clubs; scientific background, or empirical study in collab- consulting services for system development, • Entrepreneur with a wealth of corporate experience; oration with the Institute for Football-Management. together with the operation and marketing of • Interdisciplinary-academic education and active teaching; multimedia platforms. • Solid understanding of journalism and an instinct for content; • Experience since the beginning of media digitalization and its contents; • Know-how of classic TV and digital services applications; Your Content • International project management and customer support; TV • Financing and participating investment in media projects and companies. Online Brand Management & Brands & M&A Rights Exploitation Rights M&A NIEMANN International invests in the football Mobile NIEMANN International has versatile experience and media sectors. We have many years’ in dealing with brands, especially when it comes experience in the structuring and financing of MerchandisingPrint to the