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Index of /Sites/Default/Al Direct/2011/January AL Direct, January 5, 2011 Contents American Libraries Online ALA News Booklist Online San Diego Update Division News Round Table News Awards Seen Online Tech Talk The e-newsletter of the American Library Association | January 5, 2011 Publishing Actions & Answers New This Week Calendar American Libraries Online Five years of e-publishing American Libraries Direct is celebrating its fifth birthday with this issue. The e-newsletter was launched on January 11, 2006, just prior to the ALA Midwinter Meeting in San Antonio, Texas. It was a modest affair, but since then it has grown to become an essential news resource for ALA members and nonmembers alike. We are looking forward to the next five years! The Year in Review 2010 From ongoing economic strains to the advent of mobile library apps and Choose Privacy Week, here are the top 10 library news-story trends selected by the editors of American Libraries. First, supply and demand: Several Fox TV affiliates aired a segment June 28 titled: “Are Libraries Necessary, or a Waste of Tax Money?” The answer should have been apparent before the question was even asked: Gate counts and circulation documented that libraries were more in demand than ever, and patrons were not about to surrender their neighborhood research and recreation hubs to budget cuts.... American Libraries feature Info Pro: Adopting Tools from the ALA Midwinter Meeting World of Business Consulting in San Diego, California, Sarah Anne Murphy writes: “As professionals January 7–11, 2011. serving increasingly business-savvy consumers, Registered? Set up your librarians must realize that we are, in fact, conference schedule. consultants. As such, we need to adopt some of Don’t forget the the tools and thinking of business consultants to Midwinter wiki and be better communicate our value to library sure to check out the customers. We do that by creating what is called a ServiceScape Midwinter mobile site, environment, which is essential for building and maintaining a which is the ALA library’s brand identity.”... Midwinter Schedule sized American Libraries feature perfectly for your mobile browser. http://aldirect.ala.org/sites/default/al_direct/2011/january/010511-2.htm[7/17/2014 3:30:29 PM] AL Direct, January 5, 2011 Is ALA ripe for rebellion? Jim Rettig writes: “During my 34 years as an ALA member I have heard others complain about the Association and its value. Complaints include: It doesn’t care about librarians, just about libraries; it’s a mouthpiece for left-wing radicals; it doesn’t do anything for me. In her September 23 Abby the Librarian blog post, ’ALA Is Not Your Mom,’ Abby Johnson wrote, ‘If you’re not getting what you want out of ALA, the only way to change that is to get involved.’ But in spring 2009, ALA gave its members a tool that can play a role in creating that environment: ALA Connect.”... American Libraries feature Answer frequently From the American Libraries editor: An asked questions such exit interview as “What’s good Leonard Kniffel writes: “What better way to make sure besides Twilight?” with you’re asked the right questions in your exit interview the help of Patricia than to conduct it yourself? So after 22 years on the O’Brien Mathews’s American Libraries staff, 15 of them at the helm, here Fang-Tastic Fiction, comes mine: Why are you leaving AL? I’m listening to an engaging tour a little voice inside that says it’s time to move on. And through today’s then what? Concentrate on public awareness and the spooky lit. This lively atyourlibrary.org website and forge alliances and partnerships with readers’ advisory will foundations and related organizations that will help ALA’s advocacy help you suggest a and outreach directly to the public.”... multitude of American Libraries column, Dec. 30 adventures starring angst-ridden Support for our school heartthrobs, Q. I’m a part-time school librarian, in a rural area. superheroes, and The local PTO would like to help me gain more funding champions. NEW! for our school library. Do you have any ideas or From ALA Editions. resources I can share with them? A. Real success in gaining more funding will require working on several fronts at once. First, engage in advocacy for the school library itself. Second, work with the parents so that they understand the library’s collection needs. Finally, engage in creative fundraising (right).... AL: Ask the ALA Librarian, Jan. 5 “Like” American Signing off, for now Libraries on Facebook. Laura Bruzas writes: “After 12 months of serving as the Green Your Library blogger, I am stepping aside to give other talented individuals the chance to share their green stories. If you’re a regular reader of this blog who enjoys New this week in American writing and has something to contribute to Green Your Library so that Libraries we all can continue to learn and expand our green efforts, I hope that you will consider being a guest blogger in 2011.”... AL: Green Your Library, Dec. 22 Year in Review ALA News Adopting Business Tools A remarkable ending to a tough year ALA Executive Director Keith Michael Fiels writes: Ripe for Rebellion? http://aldirect.ala.org/sites/default/al_direct/2011/january/010511-2.htm[7/17/2014 3:30:29 PM] AL Direct, January 5, 2011 “Given the tough economy and the fiscal crisis that has affected libraries of all types, it was no surprise From the Editor that ALA found itself facing a $2-million revenue shortfall this past year—about 10%. Thanks to a lot of Perpetual Beta hard work on the part of members, management, and staff, we were able to reduce expenditures midyear Inside Scoop and end the year on a positive financial note.”... Executive Director’s Message, Dec. 28 Green Your Library What’s happening: A Midwinter Meeting update Ask the ALA (PDF file) Librarian ALA Senior Associate Executive Director Mary Ghikas has prepared this guide to the 2011 Midwinter Meeting in San Diego, complete with Librarian’s Library hot topics, networking opportunities, socials, forums, discussion groups, exhibit-floor events, Council schedules, divisional board AL Focus meeting schedules, and basic conference information.... ALA Connect, Dec. 30 #alamw11 orientation Great Libraries John Chrastka writes: “We are all looking forward to welcoming you of the World to the 2011 Midwinter Meeting. The 10-day forecast for San Diego is sunny and in the low 60s, so bring a jacket as you network, learn, and connect with other attendees from around the library world and explore all that this wonderful meeting has to offer. This orientation covers topics like your badge, the convention center, and navigating the exhibits.”... ALA Membership Blog, Dec. 29 Remix your library at the Unconference Spend all day Friday, January 7, at the San Diego Convention Center “mashing up” libraries with new ideas: Hip-hop, Banksy, collection Linda Hall Library, development, or anything. Stop by, hang out, and join the magic from Kansas City, Missouri. 9 to 5 (with a lunch break). Note your attendence on the Facebook The largest event page.... independently funded 2011 ALA Midwinter wiki public library of science, engineering, Midwinter Advocacy Institute focuses on branding, and technology in Library Snapshot Day North America, the library was established Space is still available for the “Advocating in a Tough Economy: An in 1946 through the Advocacy Institute Workshop” during ALA’s 2011 Midwinter Meeting in philanthropy of Linda San Diego. The program will take place on January 7. Attendees will and Herbert Hall. It is learn how to advocate by positioning their libraries to meet the needs located on a 14-acre of patrons, how to use snapshot day as an advocacy tool, and arboretum on the site improve messaging to decision makers. Advance registration is $50; of the Halls’ former onsite will be $75.... Office for Library Advocacy, Dec. 28 mansion. The collection began with ALA Emerging Issues the purchase of historical materials ALA Emerging Issues, a website jointly maintained by the Office for from the American Intellectual Freedom and the Washington Office, brings together Academy of Arts and information, news, and opinion about the issues raised by WikiLeaks’ Sciences in disclosure of classified government documents and the government’s Massachusetts. Edward response to WikiLeaks’ activities. An essay by OIF Director Barbara W. Tanner and Jones on WikiLeaks and ALA went up December 27. The site will Associates designed a continually add new information as it becomes available. Suggestions new library building in can be sent to Deborah Caldwell-Stone in OIF or Lynne Bradley in the 1956 with an interior Washington Office.... Office for Intellectual Freedom, Dec. 27 featuring large windows and oak http://aldirect.ala.org/sites/default/al_direct/2011/january/010511-2.htm[7/17/2014 3:30:29 PM] AL Direct, January 5, 2011 Early bird registration open for 2011 woodwork. In 1973, its rare book room Annual Conference doubled the space for Registration and housing are now open for those its rare treasures, planning to attend the 2011 ALA Annual which include original Conference in New Orleans, June 23–28. Bringing editions by Isaac together more than 25,000 librarians, educators, Newton, Johann Bayer, authors, publishers, literacy experts, illustrators, and the leading Galileo Galilei, and suppliers to the market, the Annual Conference gives you a once-a- Robert Hooke. The year opportunity to advance your career and improve your library. Tazza, one of the See who’s exhibiting and read all about the programs in the Early largest pieces of Bird brochure (PDF file).... malachite sculpture in Conference Services, Jan. 3 North America, is the focal point in the main Updated briefs on federal issues affecting libraries reading room.
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