FAR EASTERN UNIVERSITY
Institute of Accounts, Business And Finance
School Year 1st Sem 2015
PILIPINAS, ARE YOU RODY?
#HALALAN2016
A POLITICAL CAMPAIGN IN PARTIAL FULFILLMENT OF THE
REQUIREMENT IN PUBLIC RELATIONS
Prepared By:
Paulino, Jayzel Ann D.
Prepared For:
PROF. Jecelyn Macahindog
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TABLE OF CONTENT
I. Introduction 3
a. Client 3
b. Achievements 7
II. Objectives 8
III. Medium/Tools 9
a. Media 10
b. Collaterals 15
IV. Color 18
V. Activities 20
VI. Message 22
VII. Jingle 22
VIII. Conclusion 23
IX. References 24
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I. INTRODUCTION
Monday, 9th of May 2016 is the scheduled next presidential election in the Philippines. This specified date will be a day of chance for every Filipino citizen. A chance that every Filipino citizen needed to maximize in order to have the change they want to aim. This chance pertains to a chance that is been given to them to choose the right leader who will served their country for another 10 years. This election will be the 16th President of the Philippines since 1935. In this 2016 election, there will be a lot of political parties who have a representative for being the next president of the Philippines. One of these is Mayor Rodrigo Roa Duterte – Partido Demokratiko Pilipino-Lakas ng Bayan or the Philippine Democratic Party-People's Power (PDP-Laban Party) and Hugpong Sa Tawong Lungsod, which is based on Davao City. Below is the background of Rodrigo Roa Duterte.
A. CLIENT
Mayor Rodrigo Roa Duterte, born on the 28th of March 1945 who is also known as “Rody” or “Digong” is a Filipino lawyer and politician. He was born in Maasin, Southern Leyte to Gov. Vicente G. Duterte (deceased), who served as Governor of Davao and to Soledad R. Duterte (deceased), a school teacher and a civic leader. He is 70 years old by 2016 Presidential election.
Paolo Z. Duterte, Sara Z. Duterte-Carpio and Sebastian Z. Duterte are his children to spouse Elizabeth Abellana Zimmerman. They are seperated or annulled. On the other hand, Mayor Rodrigo Roa Duterte is currently living with his domestic partner Honeylet Avancena and had 1 daughter named Veronica A. Duterte. He is a roman catholic and a residence of Davao City, Philippines.
Mayor Rodrigo Roa Duterte spent his elementary days at the Sta. Ana Elementary School in Davao City, where he graduated in 1956. He finished his secondary education at
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the Holy Cross Academy of Digos in Digos City, Davao del Sur after being expelled twice from previous schools, including one in Ateneo de Davao University due to misconduct. For his tertiary education, he took up a Bachelor of Arts degree at the Lyceum of the Philippines University in Manila, where he graduated in 1968. He also obtained a law degree from San Beda College, still in Manila, in 1972. In the same year, he passed the bar exam. Duterte eventually became Special Counsel at the City Prosecution Office in Davao City from 1977- 1979; Fourth Assistant City Prosecutor from 1979-1981; Third Assistant City Prosecutor from 1981-1983; and Second Assistant City Prosecutor from 1983-1986. Rodrigo Roa Duterte has been mayor of Davao City, a highly urbanized city in Mindanao Island for 7 terms. He has also served as vice mayor and congressman in the city. Below table are the complete details of his political life experience.
INCLUSIVE POSITION HELD DEPARTMENT/OFFICE/COMPANY DATE
Elected Mayor Davao City Present Elected Vice Mayor Davao City 2010 - 2013
Re-elected Mayor Davao City 2007 - 2010
Re-elected Mayor Davao City 2004 - 2007
Elected Mayor Davao City 2001 - 2004
Elected Congressman 1st District, Davao City 1998 - 2001
Re-elected Mayor Davao City 1995 - 1998
Re-elected Mayor Davao City 1992-1995 Elected Mayor Davao City 1988 - 1922
Vice Mayor (OIC) Davao City 1986-1988
Lecturer on Criminal Law, Criminal Evidence and Regional Training Center XI Criminal Procedure Police Academy
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Member Integrated Bar of the
Philippines
Second Assistant City Prosecutor City Prosecution Office, Davao City 1983 - 1986
Third Assistant City Prosecutor City Prosecution Office, Davao City 1981 - 1983
Fourth Assistant City Prosecutor City Prosecution Office, Davao City 1979 - 1981
Special Counsel City Prosecution Office, Davao City 1977 - 1979
(credits: http://www.davaocity.gov.ph/davao/mayor.aspx?id=profile)
i. STRENGTHS A lawyer and a distinguished politician for more than 22 years Served Davao city for 22 years, from 1977 up to now, he’s never been out of position The longest serving mayor in the Philippines Dubbed as “The Punisher” by TIME Magazine Actively involved and has full concern in kidnapping case Pulse Asia Research Director Ana Tabunda considers Duterte "a serious contender" Davao City under the leadership of Mayor Rodrigo Roa Duterte won the National Literacy Hall of Fame Award for being a three-time first place winner in the Outstanding Local Government Unit Highly Urbanized City category Concerned with the public safety and emergency situations ii. WEAKNESSES By 2016, client is already 70 years old. Voters may not be convinced that he can run for presidency and if he’ll able to carry the Philippines due to its age – health issues might follow Mayor Rodrigo Roa Duterte’s family didn’t allow him to run for presidency Lack of finances needed to bankroll a campaign
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iii. OPPORTUNITIES There is lot of activities that made by Duterte’s supporters like rally, cutting their hair off, online petition etc… This is to convince Duterte to run for presidential election. This shows that even before that he is not yet fully- decided to run for presidency, he already convinced people to support him Several celebrities like Robin Padilla would like to support Rodrigo Roa Duterte with his candidacy He’s been offered by a Vice President candidate to be their President Zoomed to third place in March surveys done by Pulse Asia and the Social Weather Station (SWS) iv. THREATS
Has a cancer rumors Supports LGBT community Girlfriend issues – it may take an effect on Gabriela Party Controversies on alleged extrajudicial killings of alleged criminals He does not score well in opinion polls compared to his competitors
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B. ACHIEVEMENTS
There are a lot of achievements and/or accomplishments that Mayor Rodrigo Roa Duterte has done to his fellowmen. Mayor Rodrigo Roa Duterte’s achievements can be described into 2 characteristics: 1.) High Achievements and 2.) Service to the People. Below lists is the highlight of his accomplishment for the first 6 months of his term:
1. National Literacy Award – Davao City won the National Literacy Hall of Fame Award for being a three-time first place winner in the Outstanding Local Government Unit Highly Urbanized City category under the leadership of Mayor Rodrigo Roa Duterte 2. Amended Liquor Ban – As pushed by the Mayor Rodrigo Roa Duterte, the City Council amended the ordinance no. 1627, Series of 1994, which now prohibits, selling, serving, drinking and consumption of liquors and alcoholic beverages from 1:00AM until 8:00AM 3. Speed Limits for all Vehicles – Mayor Rodrigo Roa Duterte signed Executive Order no. 39 setting the speed limits for all kinds of motor vehicles within the territorial jurisdiction of Davao City in the interest of public safety and order. 4. Aid for Visayas – Davao City sent rescue and medical teams to Tacloban City to give aid to the victims of Typhoon Yolanda. Financial assistance was also given to Bohol and Cebu for the earthquake victims. 5. Emergency Response – The City Government of Davao acquired 10 more ambulances for central 911 intended for medical emergencies and 42 new mobile patrol vehicles and motorcycles for the Davao City and Police Office. 6. Security – Mayor Rodrigo Roa Duterte, through E.O no. 24, ordered all shopping malls and commercial centers to install, operate and maintain high end and high definition closed circuit television (CCTV) cameras in all entrance and exit points of their premises.
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II. OBJECTIVES
This presidential public relations campaign is aiming to:
i. MISSION:
To win the presidential election by May 2016
ii. KEY OBJECTIVE:
To engage the wider community to get other people to vote for Rodrigo Duterte To build understanding of what Mayor Rodrigo Roa Duterte can do to his countrymen To attain the 50% + 1 voting percentage by executing a well-planned campaign To create awareness for Mayor Rodrigo Roa Duterte To increase favorability of Mayor Rodrigo Roa Duterte
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III. MEDIUM/TOOLS
Campaign period usually runs by 90-days as per commission on election. Below table is the calendar activity for the May 9 2016 national and local election released by the commission last August 18 2015:
ACTIVITY START END LENGTH OF TIME Campaign period for February 9 2016 May 7 2016 3 months president, vice president, senators and party-lists Campaign ban for March 24 2016 March 25 2016 2 days Holy Week Campaign ban May 8 2016 May 9 2016 2 days
As the commission released this activity and due to the client’s weakness, lack of finances needed to bankroll a campaign, the campaign need to maximize its given time and need to be particular with the campaign ban to avoid issues on the part of Mayor Rodrigo Roa Duterte. However, campaign duration may change if there will be sponsorship will happen to the client. As per today, this will be the campaign plan duration
MEDIUM/TOOLS DURATION RADIO For All Programs: February 22 – 26 2016 March 14 – 18 2015 March 28 – April 1 2015 TELEVISION FPJ’s Ang Probinsyano: February 15 – 19 2016 Subject for changes EAT… Bulaga!: February 14 2016 due to its constant MMK: Ang Tahanan Mo: February 14 2016 changes in ratings March 26 2016, April 2, 9, 16, 23, 30 2016 Rated K: Handa Na Ba Kayo?: March 6, 13, 20, 27 2016
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WEB / SOCIAL Whole campaign period NETWORKS POSTERS Whole campaign period STICKERS Whole campaign period POLO SHIRT Whole campaign period FOLDABLE FAN Whole campaign period
For further details of the campaign materials, below are the complete details: A. MEDIA MEDIA DETAILS Radio This campaign will push through radio to reach urban areas. Through radio, jingle political campaign of Mayor Rodrigo Roa Duterte will be play through this known A.M. Stations.
I. DZMM Teleradyo a. News and Current Affairs: Gising Pilipinas! Schedule: 4:00-5:00AM Monday-Friday Anchors: Ricky Rosales and Johnson Manabat b. Public Service: Aksyon Ngayon Schedule: 11:00-12:00NN Monday-Friday Anchors: Julius Babao and Kaye Dacer c. News and Current Affairs: Dos por Dos (2x2) Schedule: 5:30-6:30PM Monday-Friday Anchors: Anthony Taberna and Gerry Baja
With this programs and time schedule, jingle will be actually played and listened by the market strategically from morning to evening. DZMM Teleradyo is chosen as medium of this campaign because DZMM TeleRadyo features a simulcast of DZMM's radio programmes as well as live video feed of the radio booth itself. As a result, viewers can hear DZMM 630, and see the
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people currently in the studio speaking on air, or in the case of special live occasions, live video footage simulcast on the radio station can are also seen with a clearer audio provided from the feed. DZMM Teleradyo is broadcasted nationwide.
With this medium, campaign will be able to reach the nationwide areas particularly those who are in urban areas, provincial areas, public vehicle jeepneys and taxi and even those overseas Filipino workers (due to its TFC streaming media: http://tfcnow.abs-cbn.com/videos/live/dzmm.asx)
This medium of campaign will only run for 2-3 weeks alternatively due to the given popularity of the tune of song used in the jingle and the repetition (“kulit”) factor itself. Releases of word-of-mouth are expected after this activity. TV The campaign through television medium will actively involve emotions to the viewers. We would show statements of Dabawenyos – these statements and stories are based on what they’ve experienced under the leadership of Mayor Rodrigo Roa Duterte and how they’ve helped by the city Mayor. Why emotional involvement? In reality, emotions greatly influence and, in many cases, even determine our decisions. Emotion is a necessary ingredient to almost all decisions. The campaign of actively involving in emotion are based on these factors:
FMRI neuro-imagery shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, and facts).
Advertising research reveals that emotional response to an ad has far greater influence on a consumer’s reported intent to buy a product than does the ad’s content – by a factor of 3-to-1 for television commercials and 2-to-1 for print ads.
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Research conducted by the Advertising Research Foundation concluded that the emotion of “likeability” is the measure most predictive of whether an advertisement will increase a brand’s sales.
Studies show that positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments which are based on a brand’s attributes.
The brand pertains to the client, Mayor Rodrigo Roa Duterte and purchase or buy pertains to market’s vote. With these factors, it will greatly help the campaign to meet its objective. We will clearly show in the commercials how Davao changed, how good Mayor Rodrigo Roa Duterte is, why everyone should cast a vote for him – through this medium and emotional involvement, the campaign will connect through the feelings of the viewers to the commercial.
As per the Kantar Media and as of September 11 – 13 2015, the number one programs during weekdays specifically during Friday are Nathaniel (already not existing), during Saturday MMK: Ang Tahanan mo and for Sunday is Wansapanataym. All of these programs are aired in ABS-CBN. To be flexible with the schedule and to maximize the budget, commercial will be aired through this schedule:
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PROGRAM TIME SCHEDULE
Ang Probinsyano 7:40PM – 8:45PM Monday – Friday
Eat… Bulaga! 11:00AM – 3:00PM Saturday
MMK: Ang Tahanan Mo 7:15PM – 8:45PM Saturday
Rated K: Handa Na Ba 7:45PM – 8:45PM Sunday Kayo?
Last October 9, 2015, Ang Probinsyano hits the 42.6% ratings versus GMA’s Marimar with 16.4%. Due to its limited budget, campaign would use TV programs with high ratings and programs that are usually aired during evenings. This is because television programs are more active during evening
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than morning to afternoon schedule. Commercials will be placed on opening billboard or once a scene ended, the commercial will automatically play next. Commercial might run for 30 seconds duration.
Aired dates are strategically scheduled based on its episodes and constant changes in ratings. Every detail of duration stated above is subject for prior changes. Web / Campaign will dominated the social media space. The real power of social Social media is not in the power posts or tweets but in every user’s engagement Networks measured by content spreadability. Social media creates multiple levels of trust based on relationships.
Campaign will conduct a website for Mayor Rodrigo Roa Duterte to become transparent of what he is. In this website, visitor(s) may view Mayor Duterte’s early years, college years, political career etc…
To establish online credibility for Mayor Duterte, campaign will be done by:
1. Establishing an online presence through website and social networks such as Facebook and Twitter 2. Enriching website’s content by having podcasting, video, games and widgets 3. Engaging online influencers through blogger outreach and sponsorships 4. Embracing community through campaign’s advocacy, contests and mobile.
Througout this campaign, we will create a new official social media accounts for Mayor Duterte. Official facebook and twitter page for Mayor Rodrigo Roa Duterte will be administered by people who will be appointed by Mayor Duterte.
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B. COLLATERALS
POSTERS
Message of Poster:
“Philippines, Are you Rody?” pertains to 2 meaning:
Are you in the part of Mayor Rodrigo Roa Duterte? Are you ready for a change that Mayor Rodrigo Duterte will bring to his/your country?
Posters details:
Size: Standard Size – L 22” x W 28”
Distribution: For every 5 km of each highly urbanized city, there will be 5-10 posters will be posted. Posters will be more posted in end of street corners where there is stop light and pedestrian crossing.
Example Areas: Caloocan City (55.80 km); Pasig City (48.46 km); Parañaque (46.57 km); Las Piñas (32.69 km); Marikina (21.52 km); Pasay (13.97 km) etc…
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Message of Poster:
This posters partcularly focused on our key objective which is to build understanding of what Mayor Rodrigo Roa Duterte can do to his countrymen
Size: Standard Size – L 22” x W 14”
Distribution: For every 10-15 km of the major highly urbanized city, these posters will continuously posted
Example Areas: Manila, Metro Manila; Quezon City, Metro Manila; Budta (Autonomous Region in Muslim Mindanao); Malingao, Soccskargen; Cebu City, Central Visayas; General Santos, Soccskargen; Taguig; Antipolo, Rizal etc… STICKERS These stickers will be circulating all around the Philippines. It may be seen particularly in each supporter’s gate house, public vehicle jeepney and tricycle. Stickers will be placed anywhere from the side of jeepneys and tricycles. Campaign will use public vehicle jeepneys and tricycles because it can provide high visibility on a daily basis.
We plan to distribute these posters with the help of Mayor Duterte’s supporters in different areas.
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In this campaign, the attached photo will be the official polo tshirt that will be worn by supporters and volunteers throughout the campaign period.
The expenses on making these tshirt will be limited only to those volunteers and campaign staff of Mayor Duterte. However, the supporters can still avail this t-shirt by buying it for not more than 200.00. The cash will be collected will go to the fundraising campaign activity.
The color of this polo is Red and Blue. It pertains to the political color of Mayor Rodrigo Roa Duterte and its political party.
The design doesn’t emphasize too much on the message of the campaign to promote simplicity. Beside, DUTERTE 2016 is already understandable.
The design also include I am RODY on top left of the polo to answer the campaign slogan: “Pilipinas, Are You RODY?” This will served as the freebies of this campaign. The distribution of foldable fan will be done during miting de avance, campaign caravan, door-to-door campaign and other campaign activity. In addition, supporters can also automatically get foldable fan by purchasing the official campaign polo shirt.
The DUTERTE 2016 ATIN TO! pertains to the good leadership of Mayor Rodrigo Duterte. The changes and leadership that they can own if Duterte won the presidential election. This slogan is made by supporters of Duterte even before he file his Certificate of Candidacy.
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IV. COLOR
The Partido Demokratiko Pilipino-Lakas ng Bayan or also known as the Philippine Democratic Party-People's Power (PDP-Laban Party) is the political party of Rodrigo Duterte.
The PDP-Laban Party was founded in 1982 by Aquino Pimentel Jr., and a group of protesters against the authoritarian government of Ferdinand Marcos, the 10th President of the Philippines.
Mission and Vision:
PDP LABAN seeks a peaceful and democratic way of life characterized by:
Freedom Solidarity Justice, Equity, and Social Responsibility Self-reliance and Efficiency Enlightened Nationalism Federal System of Government
The Five-Basic Party Principle:
1. Theism 2. Authentic Humanism 3. Enlightened Nationalism 4. Democratic Centrist Socialism 5. Consultative and Participative Democracy
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Political Color:
Yellow – this color relates to acquired knowledge. It is the color which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception. Being the lightest hue of the spectrum, it offers hope. Dark Blue – blue is the color of trust, honesty and loyalty. It shows sincerity. It exhibits reliability and responsibility. Also, an inner security and confidence. Blue represents authority - The darker the color blue, the more authority it has. Dark blue is the color of conservatism and responsibility. Dark blue is a serious masculine color representing knowledge, power, and integrity, and is used quite often in the corporate world. Red – it is associated with strength, power, determination as well as passion. Red is very emotionally intense color. Red is energizing. It excites the emotions and it motivates to take action. It signifies a pioneering spirit and leadership qualities, promoting ambition and determination.
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V. ACTIVITIES
ACTIVITY OBJECTIVE DETAILS To reach Text Message (SMS) Marketing is a great tool for DUTERTE younger reaching market instantly. Market who’ll receive these MOBILE; voters messages will be able to know about Rodrigo Duterte. Text Message To inform Messages may contain the following: (SMS) instantly the 1. Trivia Marketing voters for 2. Updates updates for Duterte In this activity, there are certain practices that will To create follow: voters 1. Messages will be clearly communicate what engagement receiver’s should be expect 2. Subscribers will be opting in by texting a keyword 3. Subscribers may receive messages 6-8 times per month 4. For each messages, it will include disclaimer: “Msg & Data rates may apply” 5. Subscribers may end their subscription. Each message will include “To end, text STOP.”
On the other hand, campaign might have insufficient information to reach every Filipino. Hence, Mayor Duterte’s supporters can activate their mobile networks on the subscription by texting I AM RODY to 123456.
DURATION: Whole campaign period ONE To gather all This activity will be both done in Manila City and PREPARATION the Davao City. supporters of Mayor This activity will be called ONE PREPARATION to Duterte emphasize more the campaign message “Pilipinas, Are To announce You Rody?” the platforms of Mayor One Preparation pertains to preparation of Filipinos Duterte about changes that Mayor Duterte ought to do with the Philippines.
In this activity, website and Duterte mobile, official campaign polo shirt and foldable fan will be released.
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(Polo and foldable are attached in page 17) SOPI Si Rody To establish Since Mayor Rodrigo Roa Duterte is fully concerned one of his with public safety and anti-crime, this campaign will major conduct a fundraising activity for Safety Organization platform of the Philippines (SOPI). since his Mayoralty The Safety Organization of the Philippines (SOPI) is a non-profit, non-governmental, national public service organization dedicated to protecting life and promoting health. Members of SOPI include businesses, schools, public agencies, private groups, labor organizations and individuals. Founded in 1959, the primary focus of SOPI is preventing deaths and injuries that occur in workplace, homes, communities and roads.
This campaign will sponsor several activities of SOPI like Emergency Management Seminar, Annual National Industrial Safety Convention, Basic Occupational Safety and Health Seminar and many more…
As said in collaterals (page 17), every purchase of official polo shirt campaign will proceed to Safety Organization of the Philippines (SOPI).
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VI. MESSAGE
Campaign will be highlighting the message or slogan of “Pilipinas, Are You Rody?” We would like to emphasize of what Mayor Rody is and what Mayor Rody is not. In this campaign, we will be able to show what to expect from Mayor Rody and what is not to expect from him. In this message, we will able to show honesty of our next president – Mayor Rodrigo Roa Duterte.
VII. JINGLE
SONG: Baby ARTIST: Justin Bieber (ft. Ludacris) Jingle Lyrics Original Lyrics Mga Pilipino Oh whoa… Handa na ba kayo? Oh whoa… Sa ating Pangulo Oh whoa…
Tapat na tao, Di Manloloko You know you love me, I know you care May malasakit, Dapat iboto Just shout whenever, and I'll be there Sya’y May Tapang at Sigurado You are my love, you are my heart Bilang President, dapat Ihalal And we would never ever ever be apart
Chorus: Chorus:
Tayo’y Rody, Rody Duterte Na Baby, baby, baby oooh Bilang President ay Iboto Nyo Like baby, baby, baby nooo Dahil Serbisyo Nya ay Totoo Like baby, baby, baby oooh Yan Si Rodrigo Duterte I thought you'd always be mine (mine) (Repeat Chorus) SONG: Call Me Maybe ARTIST: Carly Rae Jepsen Jingle Lyrics Original Lyrics Tunay na makatao I threw a wish in the well Matapat, malasakit Don't ask me I'll never tell Magaling na pinuno I looked at you as it fell Si Rody Duterte And now you're in my way Maraming karangalan I trade my soul for a wish kanyang naipamalas Pennies and dimes for a kiss Tara na Pilipinas I wasn't looking for this Tayo na kay Rody But now you're in my way
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Kagalingan Your stare was holding Katapatan Ripped jeans Ating Iboto Skin was showing Si Rodrigo Duterte Hot night Wind was blowing Chorus: Where you think you're going baby?
Hey, Pilipinas Chorus: Ngayong halalan Iboto natin Hey I just met you Rody Duterte And this is crazy Siya ay subok na sa pamumuno But here's my number Kaya piliin si So call me maybe Rody Duterte It's hard to look right at you baby But here's my number (Repeat Chorus) So call me maybe
VIII. CONCLUSION
There are a lot of reasons not to vote for Mayor Rodrigo Roa Duterte but of course, there’s much more reasons why vote for him. In every election, winning is everything. In this campaign, we want to get the majority to vote for Mayor Rodrigo Duterte. Before Mayor Duterte finally made up his mind, supporters of Davao got a lot of “NO. I won’t run for presidency”. But for them, taking a chance on Duterte is worth it all.
He is a man who, in his own words, is willing to go to prison, be killed or kill, for the farmers, for his people and for his country. Is it really impossible to hope that he might yet make the “ultimate hope” of the country if he won the presidential election?
As mentioned winning is everything. Every Filipino citizen today might already have their own president. But as the saying goes “Nothing is permanent in this world.” The choice of every Filipino citizen might still change depending on every candidate’s campaign – how these candidates win every vote and in every campaign there will be only one measurement on how this campaign have been effective – it will be measured on May 9 2016.
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IX. REFERENCES
Winfrey, Graham (20 August 2014). 8 Best Practices For Text Message Marketing (Infographic). Retrieved 21 October 2015 from http://www.inc.com/graham-winfrey/8- text-message-marketing-best-practices.html
Jamlhimdam (17 May 2011). How to Organize a Political Campaign: Learning from Obama’s Campaign. Retrieved 21 October 2015 from http://www.slideshare.net/jamalhimdan/how-to-organise-a-political-campaign
Rodrigo Duterte (17 October 2015) Wikipedia Retrieved 21 October 2015 from https://en.wikipedia.org/wiki/Rodrigo_Duterte#As_Mayor_of_Davao_City
PDP-Laban (17 October 2015) Wikipedia Retrieved 21 October 2015 from https://en.wikipedia.org/wiki/PDP-Laban
Bantiles, Roger (16 June 2015). Davao City’s Awards and Citations under Duterte’s Leadership. Retrieved 21 October 2015 from http://www.opinyon.com.ph/index.php/rated-18/opinion1/339-davao-city-s-awards- and-citations-under-duterte-s-leadership
Scott-Kemmis, Judy (N.D.) The Color Blue. Retrieved 21 October 2015 from http://www.empower-yourself-with-color-psychology.com/color-blue.html
Scott-Kemmis, Judy (N.D.) The Color Red. Retrieved 21 October 2015 from http://www.empower-yourself-with-color-psychology.com/color-red.html
Scott-Kemmis, Judy (N.D.) The Color Yellow. Retrieved 21 October 2015 from http://www.empower-yourself-with-color-psychology.com/color-yellow.html
DZMM Teleradyo (17 September 2015) Wikipedia. Retrieved 21 October 2015 from https://en.wikipedia.org/wiki/DZMM_TeleRadyo
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Uy, Bryan (N.D.) 1st Half of 2013 Accomplishment of Mayor Rodrigo Duterte. Retrieved 21 October 2015 from http://www.enterdavao.com/2014/01/1st-half-of-2013- accomplishment-of.html
Murray, Peter Noel PH.D (26 February 2013) How Emotions Influence What We Buy Retrieved 21 October 2015 from https://www.psychologytoday.com/blog/inside-the- consumer-mind/201302/how-emotions-influence-what-we-buy
Retrieved 21 October 2015 from http://entertainment.abs- cbn.com/Tv/Schedule/?day=0
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