May 2008 May 20 Happy birthday, chairman & CEO Manuel M. Lopez

Available online at www.benpres-holdings.com Employees get special ABS-CBN umarangkada, deals from Bayan 2007 financial KAPAMILYA, here’s an offer you can’t refuse! Enjoy discounts and early payment schemes with when you sign up for bay- performance anWIRELESS landline (BWL) and other Bayan products (see sidebar story on p. 6) angat...p.2 BWL was rolled out in 2006, initially in key provinces and areas in Metro , as BayanTel SPAN. Following the retooling of Bayan Telecommunications (BayanTel) into “Bayan” in 2007, SPAN got a new identity as BWL. Then, as now, SPAN/BWL cap- sulized the maverick telecom- munication company’s key attributes—simple, honest, reliable and re- sponsive, which can be summed up as “being kakaiba.” “Part of our approach even in the branding of our products is to keep it as simple as can be, to keep it generic,” says Bayan vice president for corpo- rate brand communica- tions John Rojo. “When we Bayan Academy: Asian called BWL ‘SPAN,’ people center for social asked ‘Ano yun?’ Iisipin mo pa what the product is. So, the entrepreneurship ... p.8 approach is to simplify, but with the Bayan brand.” Turn to page 6 Happy Mother’s ‘Undaunted’ Day, Mom! Lopez legacy in auditions for musical Preparations are in full swing for the 80th anniversary Gift ideas ... p. 12 of the Lopez Group on June 12, 2008, with the life story of Eugenio “Eñing” H. Lopez Sr. set to music as one of the most anticipated highlights of the yearlong celebration. Auditions were held over two days in April to cast some 80 roles for “Undaunted: A Musicale on the Life of Eugenio H. Lopez Sr.,” a very special production for the 16,000-strong Lopez Group family. The audience will get a glimpse of Eñing, who will be brought to life by Lopez descendant, actor and direc- Turn to page 4 ‘Undaunted’ hopefuls learn dance routine during tryouts.  Lopezlink May 2008 Lopezlink May 2008  ABS-CBN umarangkada, First Holdings ventures into biofuels with FWV Biofields ‘Newsbreak’ editors join ABS-CBN 2007 financial performance angat ABS-CBN Broadcasting Corporation re- and managing editor of Newsbreak, Gloria First Philippine Holdings Corp. (FPHC) is set to enter the bio- cently appointed award-winning journal- brings with her 22 years of experience in 2007 Financial Results fuels business through FWV Biofields Corp., a venture with its ists Marites Danguilan Vitug and Glenda reporting and managing newsrooms. She infrastructure, manufacturing at subsidiary First Philippine Properties Inc. Gloria to lead its online and cable TV has written several books on Philippine TOTAL REVENUES Net income/ (loss) property, at para bayaran ang FPHC vice president Benjamin Lopez said FWV Biofields, news groups, respectively. elections, politics, security issues, Mind- mga lumang pagkakautang. which has an authorized capital of P5 million, is the company’s Vitug is now the editor in chief of abs- anao and the media. 2006 2007 % change 2006 2007 % change Magiging pag-aari ng FPHC vehicle for plantations and forestry. Incorporators include Rafael cbnnews.com, currently one of the top local Meanwhile, Rolando Valdueza was ang 33.4% ng Meralco matapos M. Alunan III, Rafael Abello Jr., Rodolfo Waga Jr., Agnes Le online news sites. She will manage its con- appointed as ABS-CBN’s chief financial ABS-CBN P17.020 B P19.891 B +17 P741 M P1.27 B +71 bilhin ang mga Meralco shares Casabar Oxales and Esmeraldo Amistad. tent as part of the partnership with News- officer (CFO), taking over from Mike Benpres P17.020 B P19.891 B +17 P4.702 B P5.928 B +26 na dating hawak ng First Phil- “First Philippine Properties…owns some agricultural lands. break magazine, which she currently heads. Navarette. Among others, Valdueza previ- She is the Philippine correspondent for ously worked for Pilipino Cable Company First Gen US1.05 B* US$1.1 B +5 US$147.1 M US$181.9 M +24 ippine Union Fenosa and at ng We are just keeping track of the developments in the industry for Newsweek, and a member of the board of and for SkyCable. FPHC P63.7 B P60.5 B -5 P8.8 B** P4.5 B** -49 Meralco Pension Fund. future opportunities,” Lopez said. Umabot ng P60.5 bilyon ang FWV Biofields Corp. will also engage in agribusiness activi- editors of the Philippine Center for Inves- also appointed was Charles Gamo, as P190.79 B P200.69 B +5 P13.88 B*** P4.04 B -71 Meralco consolidated revenues ng FPHC ties, including nursery operations for plant seedlings and culti- tigative Journalism (PCIJ). She is also the head of investor relations and corporate plan- noong 2007, mas mababa ng 5% vating aquatic resources and mangroves. author of several award-winning books, ning. Before joining ABS-CBN, Gamo, who *As restated including “Under the Crescent Moon,” holds a Master of Science degree in finance kumpara sa P63.7 bilyon noong It is looking at raising between P2.94 billion and P4.91B from **Net income attributable to equity holders of the Parent which she coauthored with Gloria. from the London Business School, worked ***Kasama ang P15.73 bilyon na reversal ng probable losses. Kung wala ang reversal na ito, P3.66 bilyon lamang ang net income ng Meralco 2006. Ang net income attributable the sale of 50 million preferred shares; the proceeds will be used On the other hand, Gloria is now the with such companies as United Laborato- noong 2006. to equity holders of the parent ay to repay or refinance debt. chief operating officer (COO) of ABS- ries, Ayala Corporation, SGV & Co. and nasa P4.5 bilyon, 49% na maliit The biofuels industry is expected to boom with the passage of CBN News Channel (ANC). A cofounder Unilever Inc. (Kane Choa) (L-R): Marites Vitug, Glenda Gloria, Rolando Valdueza and Charles Gamo Benpres umangat dahil sa sa Pampanga at noong income noong 2006 ay dapat kaysa P8.8 bilyon noong 2006. the Biofuels Law of 2006, which, among others, mandates “mix- investees 2007. Nagustuhan ng mga P3.66 bilyon kung hindi kasama Kasama sa net income noong 2006 ing 1% of biodiesel in petrodiesel and 5% of ethanol in gasoline Dahil sa magandang perfor- manonood ang malinaw na TV ang pagbawi ng probable losses ang gains ng FPHC mula sa initial for the first four years; this will then be increased to 2%for SkyCable Update mance ng mga pinamuhunang reception at ang madaling pag- sa halagang P15.73 bilyon, na public offering ng First Gen noong biodiesel and 10% for ethanol.” Bioethanol is alcohol produced Gabby: Digital TV next step for RP cable companies kumpanya ng Benpres Holdings gamit ng set-top boxes, ang mga resulta ng desisyon ng Supreme taong iyon. (Carla Paras-Sison) from fermented sugar or starch. Corporation, nagtala ang holding electronic decoders na nagko- Court pabor sa Meralco sa Eugenio “Gabby” Lopez III, convention. “We have to be ready key source of revenue for the indus- company ng consolidated rev- convert ng digital signals ng usapin ng unbundled rates. chairman of ABS-CBN Broadcast- to make the investments that allow try. ing Corp., parent firm of SkyCable, us to maintain our competitive ad- “…The product we are capable enues na P19.891 bilyon noong ABS-CBN para sa mga TV sets. Umakyat ng 5% ang total urged cable companies to move to- vantage vs. copper and satellite. We of offering is very competitive…. Nais ng ABS-CBN na makuhang revenues ng Meralco sa P200.69 2007, 17% na mas mataas kaysa wards adopting digital encryption need to be innovative and ensure It’s also much more attractive… P17.020 bilyon noong 2006. muli sa pamamagitan ng DTTV bilyon mula P190.79 bilyon NLEX boosts customer in order to lead the race to provide that we lead in offering consumers from a revenue standpoint. The Ang net income naman nito ang mga manonood na hindi in 2006, samantalang ang total video, voice and data to consum- the applications that a digital life- ARPU (average revenue per user) ay lumago ng 26% sa P5.928 makakuha ng maayos na signal expenses ay tumaas ng 5% sa ers. style demands. from our broadband service is two bilyon mula P4.702 bilyon at ng ABS-CBN Channel 2 dahil sa P194.69 bilyon mula P184.59 service systems Lopez said cable companies Part of the applications of- to four times that of our cable sub- ang net income attributable to natural na technical interference bilyon dahil sa pagtaas ng pre- Additional outdoor television Variable message signs centers in Balintawak, San Fer- must upgrade their networks for fered through digital TV includes scription fees,” he said. the equity holders of the par- sa kanilang mga lugar. syo ng kuryente at ng operations cameras installed by Manila MNTC also put up variable nando and Sta. Rita in Bulacan. digital distribution to stay competi- video-on demand and high defi- There are now about 600,000 ent ay nasa P5.365 bilyon mula First Gen patuloy ang and maintenance expenses. tive. nition TV (HDTV), which can broadband subscribers in the Phil- North Tollways Corp. (MNTC) message signs at the northbound nLEX ambulance and patrol P4.297, or mas mataas ng 25%. paglakas Ang revenues from the “We cannot be competitive as only be presented on a digital ippines. The figure is expected to has boosted emergency roadside approach to the Valenzuela in- crews are also on standby for im- Ang mga investees o pinamu- Lumaki ng 6% ang consoli- sale of electricity ay lumago an analog provider in a world that platform. increase exponentially each year as services and traffic monitoring terchange and at the southbound mediate response to emergency hunang kumpanya ng Benpres dated revenues ng First Gen Cor- ng 5% sa P196.17 bilyon mula Nonstop ‘PBB’ on SkyCable is increasingly digital,” he told par- Lopez also urged cable TV op- more overseas Filipino workers use capability at the North Luzon Ex- between San Fernando and San calls relayed through the NLEX ay pawang good performers poration sa US$1.1 bilyon noong P186.58 bilyon dahil na rin sa ABS-CBN chairman Eugenio ticipants in the recent 16th Philip- erators to invest in the broadband the Internet for communication and pressway (NLEX). Simon interchanges in Pampanga. hotline at (02) 3-5000 or through mula pa man noong 2006. Kaya 2007. Tumaas din ng 24% ang 4.6% na pangkalahatang pag- Prepaid “Gabby” Lopez III pine Cable TV Association (PCTA) market, which, he said, is seen as a information. Four more closed circuit televi- in another move, MNTC the 100 roadside phones and five There’s an affordable way to enjoy nonstop coverage of noong 2007, nakatanggap ang net income sa US$181 milyon. taas ng bentahe ng kuryente sa sion (CCTV) cameras have also contracted AeroMed as the new customer service centers along the “Pinoy Big Brother Teen Edition Plus.” For P250 for 15 Benpres ng mga dibidendong ang magandang resulta ay pangunguna ng commercial cus- been set up by the NLEX builder provider of emergency medical expressway. (Kit Ventura) days, access SkyCable Season Pass, a SkyCable offer- umabot sa P1.266 bilyon mula dahil sa mataas na dispatch o pag- tomers (+6.0%), at sinusundan and concessionaire, bringing to 18 services along ing that brings “PBB” live 24 hours a day, seven days a sa ABS-CBN Broadcasting gamit ng kuryente mula sa mga ng industrial sector (+4.2%) at the number of CCTV cameras in- the NLEX. week. Load now and be part of the drama, the laughter Corporation, First Philippine gas plants ng First Gen na Sta. residential segment (3.3%). Rising electricity costs due to stalled at the 84-kilometer toll road. AeroMed will and the twists and turns of “PBB” in an easy-on-the- Holdings Corporation, First Rita at San Lorenzo. Ang hydro- FPHC nagtatanim para sa The number of CCTV cameras at operate 24 hours pocket way. SkyCable Season Pass Prepaid is exclusive Philippine Infrastructure Devel- electric plants naman na Panta- kinabukasan the toll plazas from Balintawak a day in provid- to SkyCable Prepaid subscribers with digital boxes in opment Corporation (ang par- bangan-Masiway ay nag-ambag noong 2007, nag-commit in Caloocan City to Sta. Ines in ing emergency selected areas. ent company ng Manila North ng US$22 milyon, kasama na ang First Philippine Holdings lack of coal, higher peak demand Mabalacat, Pampanga was also medical servic- Tollways Corporation o MNTC) ang US$13 million na unrealized Corporation (FPHC) sa mga increased from 24 to 30. es, including air Bigger rewards for those at Rockwell Land Corporation. forex or foreign exchange gain bago at karagdagang invest- Meralco’s distribution charges unchanged since June 2003 “These safety enhancement mea- transport, to ac- Nagbenta rin ito ng shares ng mula sa US dollar-denominated ments para sa patuloy nitong sures are in keeping with our com- cident victims. who ‘Live Large!’ Digital Telecommunication na Psalm (Power Sector Assets paglakas sa hinaharap. SkyCable showers loyal subscribers with bigger rewards The generation charge for the month sufficient quantities to run its coal P1.91 per kWh for NPC/WESM and No change since ’03 mitment to continue giving NLEX NLEX hotline Phils. Inc. at nakalipon ng net and Liabilities Management Nagdagdag ng authorized in the second quarter offering of its “Live Large in 2008!” of April will reflect a cost of P4.9073 plants at capacity. In 2007, coal ac- average of P0.7049per kWh for the Contrary to some reports, Meral- users value for money in terms of the com- proceeds na P104 milyon. Corporation) loans. capital stock ang FPHC noong raffle promo. On the kickoff draw on May 7, one winner per kWh due to a Wholesale Elec- counted for 31% of NPC’s overall IPPs), the differential in the cost of co charges (distribution, supply and customer services,” said MNTC ABS-CBN umarangkada Ang 40% na economic stake 2007, sa P32 bilyon mula pany currently and two friends will be jetting to and touring Hong Kong tricity Spot Market (WESM) price generation mix, followed by geother- purchased power (generation and metering) have not changed since president and chief executive officer has three emer- increase of 51.88 centavos in March mal at 25%, natural gas at 19% and transmission) between NPC/WESM Umarangkada ng 71% ang ng First Gen sa Philippine Na- P12.112 bilyon. Dahil dito, ma- An MNTC staff monitors the CCTV system for infor- courtesy of music channel Channel [V]. Another winner Meralco’s unbundling in June 2003, (CEO) Jose “Ping” de Jesus. gency service mation on the traffic conditions at the NLEX. 2008. hydro at 16%. supplied power versus that of the close to five years ago. The Energy net income ng ABS-CBN Broad- tional Oil Co.-Energy Develop- kakapagbenta ito ng hanggang will be treated to a Nickelodeon party at Discovery Suites. The package includes venue, food, party favors, goodie WESM prices soared by P4.7466 Base load power IPPs widens to P2.00 per kWh. Regulatory Commission (ERC) had casting Corporation sa P1.27 ment Corp. (PNOC-EDC) ay 200 milyon na preferred shares bags for the kids and a surprise appearance by a Nickel- per kWh in the March 2008 supply as summer progresses and water Average purchased power cost from approved graduated distribution nag-ambag ng US$16.7 milyon. na may par value na P100 bawa’t bilyon noong 2007, mula P741 odeon character. More prizes are up for grabs in June and month, from P5.9356 per kWh in levels at dams fall, hydroelectric NPC/WESM was at P7.2792 per charges for residential customers Ito ang bahagi ng First Gen sa net isa sa kasalukuyang taon. milyon noong 2006. Humagibis PNOC-EDC to put up July. Stay subscribed to SkyCable for a chance to win! February to P10.6822 per kWh in power’s contribution to the country’s kWh while that from the IPPs stood which are as follows: P0.5729 per naman ng 17% ang consolidated income ng PNOC-EDC para sa Ang bagong kapital na March. This is the second-highest energy grid is also expected to de- at P5.2545 per kWh. kWh for customers consuming revenues nito sa P19.891 bilyon isang buwan ng 2007. Gumastos malilikom ng FPHC ngayong Cable TV via text monthly average WESM price for cline. In addition, dams are expected Revenue neutral within 200 kWhs, P0.8765 per kWh mula P17.020 bilyon. ng US$32.77 milyon ang First 2008 ay gagamitin sa pagpondo employees stock option plan Purchase SkyCable Select Prepaid load anytime, any- Meralco since the spot market started to conserve water to irrigate rice Because of rate adjustments for for those consuming within 201 to Bagama’t bumaba ang TV Gen at Red Vulcan para sa un- ng mga karagdagang invest- where by texting! To get a one-day SkyCable Select commercial operations on June 26, fields. Normally, hydro and coal are April 2008, residential customers 300 kWhs, P1.1628 per kWh for advertising industry, lumakas derwriting fees, finance charges ments sa Meralco, First Gen at The Philippine National Oil Co.-En- a two-year plan to imple- during last year’s follow-on offer- Prepaid load, text SKYPR SELECT1 to 2366, available 2006. (The highest was P10.7639 used for base load, or the minimum consuming 200 kWh per month will those consuming within 301 to 400 pa ng 28% ang airtime revenues at bayad sa interes sa pondong MNTC. Gayundin, magagamit ergy Development Corp. (PNOC- ment the same through the open ing road show.” to Smart and Sun Cellular subscribers only. You will per kWh, recorded in December level of demand on an electrical sup- see their bills increase by 8.95% or kWhs, and P1.6615 per kWh for ng ABS-CBN sa P13.605 bilyon pinambili ng PNOC-EDC. Nag- ang bagong capital para sa mga EDC) is rolling out an employee market and to enhance share- “It’s standard practice for pri- receive a one-day prepaid PIN (PIN 1 and PIN 2). You 2006). With very high WESM prices, ply system. More expensive fuels by P149. For those in the lifeline lev- those consuming beyond 400 kWhs mula P10.663 bilyon dahil sa karoon din ng net unrealized bagong strategic investments sa stock option plan through a buyback holder value has been approved vate firms and it’s nothing new. And may load it into your addressable box the same way it helped that Meralco’s purchase like bunker and diesel are tapped for els, the impact of these adjustments per month. pagtaas ng advertising rate nito forex loss na US$12.0 milyon sa of P4 billion in common shares. by the PNOC-EDC board, the it’s only 4% of our capitalization.” as loading a regular SkyCable Select Prepaid card. The was only at a single-digit level of peaking, or to supply additional pow- will be mitigated by the discounts Because of the built-in “intra- at pagdami ng ad minutes. the First Gen Peso bonds. BIZ CALENDAR company said in a disclosure to The former PNOC subsidiary is P20 cost will be deducted from your prepaid Smart or 9.15% of its total energy purchases. er during periods of high demand. they enjoy. For a customer consum- grid” subsidy for residential users, Lumawig din ng 12% sa Noong Nobyembre 21, the Philippine Stock Exchange now controlled by First Gen Corp., Sun Cellular cellphone credits; if you are a postpaid It was necessary to purchase from the With hydro and coal less available, ing 50 kWh a month the adjustment with large residential customers P5.299 bilyon mula P4.712 2007, nanalo ang First Gen sa Annual Stockholders’ Meetings (PSE). which bought the controlling share cellphone user, this will be added to your bill. WESM at peak levels to ensure the expensive bunker and diesel fuel will will be about P19, almost P35 for a subsidizing the smaller residential bilyon ang sales of services, bidding para sa 60% na pag-aari “It can be done anytime within for P58.8 billion after it was put on Now, nothing can stand in the way of a great day continuous supply of electricity, that be increasing as sources of base load 70-kWh/month customer, and close users, some customers may think is, to prevent brownouts in Meralco power. to P61 for a customer consuming that their distribution charges have sa pangunguna ng ABS-CBN ng gobyerno sa PNOC-EDC, sa May 14: First Gen Corporation, PSE Auditorium, 9 a.m. [the two-year period], and hence the auction block by the govern- of cable entertainment for you and your family—not franchise areas. The combined cost of power 100-kWh/month. increased when in actuality, an in- Global. Tinatayang nasa 1.7 mi- halagang P58.5 bilyon. May 19: First Holdings, Meralco Theater, 3 p.m. we will be looking at our share ment late last year. It is planning bad weather, nor traffic. It’s convenient, hassle-free SkyCable Prepaid entertainment 24/7! WESM prices have soared since from NPC for March 2008 stood at All these adjustments in the pass- crease in their consumption during lyon na ang nanonood ng ABS- Meralco matibay din May 27: Meralco, Meralco Theater, 8 a.m. price closely. We’ll try to lock in to acquire more government power For more information on SkyCable Prepaid Season February as coal plants of the Na- P5.3692 per kWh. This is more than through charges are revenue-neutral these months merely shifted them nagtala ang Meralco ng the price, but plans could change plants that are expected to be auc- CBN Global channels noong June 5: ABS-CBN, Studio 1, 8 a.m. Pass, the “Live Large!” promo and SkyCable Select tional Power Corporation (NPC) 80 centavos higher than the average for Meralco. The power company from one consumption bracket to the katapusan ng 2007. consolidated net income na June 12: Benpres, Meralco Theater, 8 a.m. over time,” PNOC-EDC president tioned within the year. Prepaid, contact the SkyCable Customer Service have not been producing at expected cost of supply from the independent said it never gains a single centavo next. Nagkaroon ng test broadcasts P4.04 bilyon noong 2007, mas June 19: First Philippine Infrastructure Inc. (FPII), details to be Paul Aquino said. “We’re eyeing Tiwi-Makban Hotline at 631-0000 or log on to www.skycable.com. capacity due to a coal shortage. NPC power producers (IPPs) at P4.5496 from changes in the cost of power Meralco renewed its call for en- ang ABS-CBN para sa digital mababa sa P13.88 bilyon noong announced He added that the stock option and Palimpinon already,” Aquino (Karen Zabaljauregui) does not have long-term coal supply per kWh. If the cost of transmis- supply that it passes on to its custom- ergy conservation especially during terrestrial television (DTTV) 2006. Gayunpaman, ang net plan was “demanded by investors said. contracts, and was unable to procure sion were factored in (average of ers. these summer months.  Lopezlink May 2008 Lopezlink May 2008 

BUSINESS EXCELLENCE corner PR CHALLENGE couch potato Going for the Baldrige? The new corporate citizen communications: DZMM reaches out to US-based Foundations also benefit Spin or transformation? treats Pinoys, local audiences With the rollout of “DZMM with an audience share of 7.8%, car batteries will be sold and the safety for expectant mothers By Bradley K. Googins, PhD ment that swept through American cations group. It will require a col- Kris cohosts ‘Deal TeleRadyo” in North America, higher than the 6.9% registered proceeds turned over to Bantay and caring for newborns, and from award program business a few decades ago. While lective vision and a unified effort in the United States in the fourth quarter of 2007. Kalikasan. “Papremyo sa Kalen- includes programs to encourage every company wanted to associ- or No Deal,’ I can’t imagine anyone operat- that can speak as one voice, and can now access the latest politi- Appreciation daryo” is a monthly on-air raffle responsible fatherhood. “Bas- ing in the corporate citizenship ate its brand with quality, it was act and behave in accordance with US version cal and entertainment news from in appreciation, DZMM has promo using the 2008 DZMM ketball Patrol” features DZMM arena not seeing the fundamental not simply adopting a slogan—it the values and claims of the firm. Americans will see how transformation corporate citizen- required extensive processes and Not an easy task for any “” is DZMM’s roster of top-caliber lined up several activities for its calendars given to the public. and 101.9 For Life! personali- ship has undergone in the past few management to inculcate quality organization, but essential if played in the Philippines anchors. supporters. In “Turn Trash into The annual “Buntis Con- ties and celebrity players tour- years. into the fiber of the business. the new PR is going to be any- with as co- ABS-CBN Broadcasting Cash,” donations of empty soda gress,” meanwhile, aims to pro- ing Metro and Mega Manila. This transformation, which is In a similar way, communi- thing more than the new spin. host of Howie Mandel in a Corp. vice president for Manila cans, bottled water containers and mote knowledge in health care, (K. Choa) in its early stages, has been marked cations has to be linked to sub- (Excerpted from bcccc.net/in- special episode to be aired Radio division Peter Musngi by a new focus on corporate citi- stantial organizational structures dex.cfm?fuseaction=Page. on May 7, 2008. said “DZMM TeleRadyo” is zenship communications, both by and policies that can ensure the ViewPage&PageID=1924) American contestants will play the available on TFCnow (www. internal communication groups end product is more than an aspi- Dr. Googins, a recent Lopez The team that game according to the rules of the Philippine version, with “Bank- abs-cbnnow.com), a video and and paralleled by a rise of commu- ration or well designed advertis- Group visitor, is the executive di- er” and the 26K girls. In the US version of Endemol’s “Deal or No Senior Baldrige Examiner Paul Steel (middle row, second from left) with the Lopez Group Business Excel- nications firms eager to focus on ing campaign. rector of the Boston College Cen- audio streaming subscription sparked the ‘light’ lence team and participants in the Baldrige Self-Assessment Training held at the Astoria Plaza in Ortigas. Deal,” contestants play and deal to win the top prize by opening 26 ABS-CBN Creative Communications corporate citizenship practice. So, as communications ter for Corporate Citizenship. briefcases with prizes ranging from 1 cent to US$1 million. In the service on the Internet that pro- Management’s “Halalan Lights” This may be because com- groups and firms take up the cor- Philippine version, the values range from P1 to P3M. vides Filipinos worldwide with By Vanessa Suquila A rigorous evaluation equi- Baldrige Examiner Paul Steel recently won silver in the News Promo munication has been rediscovered porate citizenship challenge, they PR CALENDAR The US version of “Deal or No Deal” visited the Philippines access to shows from ABS- valent to about 550 to 600 total was the main resource speaker. Special Series category of the 2008 as an essential ingredient for cor- must have an accompanying orga- from April 22-25 to tape a special episode as part of its world tour. CBN. A 70-page-thick “booklet” ex- man-hours of review by expert The participants assessed New York Festival. Using the line assessors, resulting in a feedback a sample Baldrige Application porate citizenship, as evidenced nizational consistency and authen- The New Rules of Aside from the Philippines, the program will also be taping in Esto- “DZMM’s reach via radio plaining the Baldrige criteria for “Para sa bayang nangangapa sa report which can guide improve- using tools for evaluation and by the rise of stakeholder dia- ticity. At the same time, they need Engagement: PR nia and South Africa. (Kane Choa) is limited to Luzon, Visayas performance excellence is not dilim,” the entry was an advocacy what you would call light read- ment. scoring the Baldrige way. By the logues, social and environmental to see how difficult it is to make in the 21st and Mindanao. Through ‘Tel- campaign that empowered citizens ing; the seven criteria are straight- Using the criteria results in end of the three-day workshop, reports, reputation and brand tied this organizational transformation. Bernadette returns to eRadyo,’ DZMM is able to reach to fight election fraud, anomalies forward, mainly focusing on the better employee relations and pro- they had an idea how Baldrige to citizenship, and the increasing Communication today bumps Century May 8, 2008, 1 p.m.-4 p.m. Filipinos residing outside of the and irregularities using their mobile hows (processes) and the whats ductivity, greater customer satis- Examiners think, which will help power of media. up against a transparency fueled public service @Legaspi Room, Intercon Philippines,” Musngi said. (results) of an organization. faction and improved profitability. in writing an application as well A second explanation may by such social networking sites as Bernadette Sembrano returns to the public service realm with phones. Seen in photo are (L-R, Hotel Leading AM station The Baldrige hopeful, how- If your organization wins, as in giving a Baldrige-based as- be that corporate communications Google, YouTube and MySpace. Hulog ng Langit, a segment on “TV Patrol World” and “Uma- front) Analee Flores (finance), Faith Fee: P800 (PRSP members)/ ever, must respond to the guide your practices become bench- sessment. has seen a need to reinvent and re- These new technologies not only gang Kay Ganda.” Hulog ng Langit aims to unite people in need DZMM will also launch its Zambrano (creative account manager), P1,000 (nonmembers) questions, which range from eight marks and serve as models for LGFI found that the criteria frame its role in the company. keep the truth front and center, they with those who are capable of providing help, whether financial official website (www.dzmm. Ira Zabat (creative director), Robert Contact Ruth/Maan at to 30 questions for each criteria. other organizations. for “customer” focus could also Corporate communications also ensure that spin alone cannot assistance or donations in kind. com.ph) within the next two Labayen (vice president, CCM), Pam 638-0010 The questions require an in-depth In 2007, the Baldrige Award mean, in nonprofit terms, “ben- has its roots in a public relations effectively represent corporate in- Watch Hulog ng Langit weekday mornings in “Umagang months. Mercado (promo producer), Hancel The Professional Develop- and honest look into an organiza- started accepting applications eficiaries” or “donors” focus, and approach that sought to present the terest and brand value. Kay Ganda” and on primetime in “TV Patrol World.” The seg- Hernandez (promo producer); (L-R, ment Committee of the Based on the Nielsen Media tion and the responses should be from nonprofit organizations, in- “products and services” could best face of the company and to Companies and their com- ment will also air on “” and will be carried back) Mike Carrion (postprod editor), Public Relations Society Research (NMR) for the Mega comprehensive and concise to cluding charities, trade and pro- mean “projects or programs.” The address critical and sensitive issues munications need to move from across all ABS-CBN platforms, including ANC and abs-cbn- Zeph Burgos (director), Doy Ongleo of the Philippines (PRSP) Manila Radio Audience Measure- satisfy a panel of examiners with- fessional associations, and gov- 2006 Baldrige performance excel- in a favorable light that minimized traditional public relations to a news.com. To donate to featured cases, call 415-7875 or 415- (musical scorer), Roger Villon (graphic lecture, “The New Rules of ment (RAM), results for the first out exceeding the page limit. ernment agencies. lence criteria have been modified damage to brand and reputation. process that can incorporate less 2272. (K.Choa) artist), Paolo Ramos (asst. director) Why apply? Baldrige Self-Assessment to be more relevant to nonprofit While many may be tempted spin and more authenticity. There Engagement: PR in the 21st quarter of 2008 show DZMM and Eric Po (storyboard artist). Century,” seeks to determine if it is that tedious, why Training organizations and include notes to frame this as a communica- is no choice in this matter; the New comedy show: topping all AM radio stations if there are new rules of apply for the Baldrige? On their To ascertain how nonprofit on how certain business terms tion challenge, I suggest that it presence of the Internet precludes engagement in PR and how websites, the National Institute foundations can use the Baldrige translate into nonprofit terms. is significantly deeper and more any other option. ‘Kapitan’ Boom! these have affected the “old” Model-turned-actor Jon Avila has been tapped to play the lead of Standards and Technology framework, Lopez Group Foun- In the end, to be excellent profoundly tied to organizational It will be imperative to learn rules and the PR practitioners role in “’s Komiks Presents Kapitan Boom.” “It’s a (http://baldrige.nist.gov) and lo- dation Inc. (LGFI) participated is a choice that all organizations, transformation. from others what has worked and themselves. Experts from the challenge for me as an actor. It also trains me because I have to cal counterpart Philippine Qual- in the Baldrige Self-Assessment profit or nonprofit, can make. Transforming at the organiza- what techniques are essential to Teen Edition Plus update two schools of thought will be physically fit and in shape,” Avila says. Jay-R Siaboc plays the ity Award (http://www.pqa.org. Training organized by the Lopez And Baldrige is one of the test- tion level is very difficult no matter ensure a company wide adoption discuss how PR has evolved role of Lance, the normal persona of Kapitan Boom. Wanting to ph), list the top reasons organiza- Group Business Excellence team ed frameworks that can help to what the driver. Many of us can re- and transformation. This will re- in the 21st century. become a superhero, he was given a chance to transform into Kap- tions apply for the award: on April 16 to 18, 2008. Senior achieve it. member the transformation around quire a collective process, not quality and total quality manage- simply the work of the communi- itan Boom. Find out the story of Kapitan Boom and meet the other members of the cast—only on ABS-CBN! (Katherine Solis) who will eventually join the cast, for tionalism and social responsibility before Kristine Lopez legacy... their dedication and love for performing profit. Despite the unorthodox approach, from page 1 that will keep them going through daily the time came when the sleepy Western continues tor Audie Gemora. First Gen president rehearsals and the final polishing.” Visayas town became too small for the and chief executive officer Federico She compared mounting a theater brothers. Eñing set his sights on conquer- winning Alex, 18 Ejay, 18 Jolas, 18 Josef, 16 Nan, 17 Robi, 18 Nicole, 17 Priscilla, 17 Rona, 16 Valerie, 18 Beauty, 16 R. Lopez meanwhile will portray Lo- production to a teambuilding exercise, ing the capital, while Nanding remained streak pez Group chairman Oscar M. Lopez, where friendships are made, bonds are in Iloilo; thus it became that Manila and Kristine Hermosa’s teleserye Eñing’s second son. forged and, long after the applause has died business became the de facto turf of the el- “Prinsesa ng Banyera” con- Complete cast down and the performers have gone back der brother, while the younger had politics tinues to be one of the strongest A third round of auditions will be to being their corporate selves, working to- and Iloilo, although Nanding himself went shows on the afternoon block. Big problem in the House! held on May 5 to give those employees gether becomes even more enjoyable. on to national prominence as a senator and As the second season approach- who were not able to make it to the April “May pinagsamahan na kasi at later vice president of the republic. Clockwise from left: some of the es its conclusion, fans will be delighted to see how Maningning tryouts a shot at snagging a role in the nagkakaroon ng maraming mga kuwento Inspiration One and a half months into their Bagamat isa sa pinaka-popular paboritong housemates. Bibig- ang mag-amang Filipino-Span- Lopez group ‘auditionees’; Jacque- (Hermosa) and Eric (TJ Trinidad) will overcome a major obstacle stint in the Big Brother House, na housemates sa current batch, yan ang top four Guardians ng ish dahil sa di maayos-ayos production. As of this writing, some 55 at nakakatawa at di makalimutan na mga soon enough, Eñing duplicated his line Sarte and Charmaine Lopez of and share one of TV’s most romantic scenes. “Prinsesa ng Ban- employees from various Lopez Group pangyayari. All the rehearsals, all the re- success in his new turf, amassing wealth FPHC; (L-R) judges Ritzi Ronquillo yera” will always follow the love story of Maningning and Eric; the teen housemates have al- ang Atenista na si Robi ang prizes sa katapusan ng compe- na conflicts sa mga kasama sa companies had exhibited their singing petitive work for precision and perfection and power to such a degree that he was (Meralco), Beth Canlas (FPHC), but more than a love story, it is the definitive Filipino drama for it ready formed fast friendships naging top pick for eviction tition, bagamat kalahati lang bahay. and dancing skills before the judges. become so worth it,” Ronquillo said. perceived as a threat by the powers-that- George de Jesus (musicale writer discusses, among others, love for family. (Lorelie Dionisio) with one another. Siyempre pa, ng Guardians dahil umano’y ang mga ito ng matatanggap na Big Night, big problem? The complete cast will be revealed E&F Lopez Enterprises be, in particular Ferdinand Marcos, then and director); second row: Audie di rin maiwasan na may magka- mayaman na ito at nami-miss premyo ng counterpart na teen Three down, 11 housemates after the last day of auditions. While “Undaunted” is billed as a the president of the Philippines and an Gemora (lead actor) and Roy del Meet Say, ’s debelopan, may mga hindi mag- ang kanyang pamilya. Sino sa housemate sa Big 4. and three weeks to go. Paano The panel of judges include writer musical on the life of Lopez Group found- erstwhile Lopez ally. Valle (composer, arranger and musi- kakasundo, lalo na kapag ang grupo ng nominees ang susunod One exit, two exits. After lalagasin ang teen housemates and director George de Jesus III; execu- er Eñing Lopez, it will also delve into the In writing the musicale, De Jesus said cal director) at the auditions at the newest VJ mga weekly tasks at challenges sa yapak ng unang evictee na si a little over five weeks sa loob at Guardians para may maiwan tive producer Alvin Trono; and compos- lives of other members of the Lopez clan. he was inspired by the undaunted spirit of Meralco Mini-Theater. Say Alonzo is the most visible among the female housemates er, arranger and musical director Roy del The saga started in 1928, when Eu- the Lopezes and their heritage of family of her “Pinoy Big Brother” batch today, ni Kuya ang pinag-uusapan, at Jieriel? ng Bahay ni Kuya, dalawang na Big Four in time for the Big Valle. Representing the Lopez Group are genio and founded E&F unity, honor, integrity, resiliency and com- and Presentacion, Eñing and Nanding’s will delineate the Lopez saga and its ob- appearing regularly on TV and in movies. merong ding housemate na tila Meet the parents. Ang teen housemates na ang nag- Night? Ano nga ba ang bina- First Philippine Holdings Corp.’s Beth Lopez Enterprises, which is now referred mitment to the development of the nation. parents, from whose names “Benpres” was ject lessons before executives, employ- Even with a triple platinum record under pinagkakaisahan ng lahat dahil Guardians ay binubuo ng tig- opt for voluntary exit, si Linda balak ni Kuya sa mga natitirang Canlas and Meralco’s Ritzi Ronquillo. to as Lopez Inc., the parent company of “To be of service to the Filipino derived; the World War II years; Eñing ees and friends of the Lopez Group on her belt, Alonzo says that a singing career sa kanyang kakaibang ugali. iisang parent o close relative o at si Kevin at ang kanyang “boarders”? Abangan! Salute the . Then people is a tremendous task. One must and Nanding’s ascendancy; and Eugenio June 19. As Ronquillo said, the title of is the least of her priorities. Instead, her Fourth nomination night. family friend ng kada housemate Daddy John. Tinanggap ni Catch “PBBTEP” Mondays Ronquillo, who recalled her own based in Jaro, , the brothers be undaunted…,” he said. “Geny” Jr. and Oscar’s growing up years. the production says it all. true passion is hosting and her ultimate Apat na nomination nights, at nakatira sa secret rooms, ang Linda ang offer ni Kuya na all- to Fridays at 9 p.m. pagkatapos days as a stage performer during the had interests in media, transportation In keeping with Lopez DNA “Undaunted” will end in the year “It comes at a good time. We, in dream is to become a MYX VJ. She is apat na nominations din ang Plus Base, sa Bahay ni Kuya. expenses-paid vacation kasama ng “Lobo.” Ang “PBBTEP auditions at the Meralco Mini-Theater, and agribusiness, among others. De Jesus’s story is a fast-paced affair 2008, with the new generation of Lopez- keeping with the Lopez DNA of cour- already a step closer to her goal, being the natanggap ng Lethal Lasallite Pumasok sila bahay a week into ang pamilya, pati na rin ang Uber” ay mapapanood tuwing said: “I appreciate and salute those who Eñing and Nanding quickly distin- sprinkled with vignettes from as early as es singing a reprise of “The Spirit that age, vision, entrepreneurship, resiliency, latest addition to the roster of the VJs of auditioned for their talent and courage guished themselves in the way they did the time of Basilio Lopez, who is consid- Moves Us” from the opening number. nationalism and public service, should Studio 23. “I really, really want to be a VJ na si Josef. Kasama niya sa list the competition para maging kanyang long-lost Swedish 5:30 p.m., habang ang “Up- to go through the process. And for those business, putting business excellence, na- ered the clan’s original patriarch; Benito The cast and crew of “Undaunted” all be undaunted.” kaya I love Studio 23 for giving me the op- of nominees ang first-timers daan na rin upang mas makilala dad. At imbes na magdaos ng date” ay mapapanood at regular portunity. It’s my home,” Alonzo says. na sina Robi, Jolas at Rona. ng mga manonood ang kanilang normal eviction night, lumabas intervals throughout the day.  Lopezlink May 2008 Lopezlink May 2008 

Employees... LEAD: ‘Gusto mo from page 1 executive feature bang maging BWL is a hybrid fixed wireless line/cellular phone with directory, caller ID, call logs and timer features, among others. For inveterate texters, ka’- there’s unlimited BWL-to-BWL texting; for those who frequently call Tunde Fafunwa: overseas, BWL offers competitive The Lopez Employee Advan- long distance rates to 70 destina- tions. (Clockwise from left): Proving ‘gaganda pa ang buhay’ are ‘You don’t have to be the tage (Lead) program offers ‘Giving Pinoys their voice back’ maverick telecommunications company Bayan’s (L-R) Jojo fixed landline, mobile landline de Jesus, VP-Marketing; John Rojo, VP-Corporate Brand and dial-up Internet—in con- For a monthly rate of P699, the and Communications; Tunde Fafunwa, chief executive con- venient and affordable pack- subscriber can call—unlimited—to sultant; Freya Santos, corporate brand and communications biggest to be the best’ ages. any landline with the same area code manager, and corporate brand officers Julius Conanan, bayanPHONE, Bayan’s (e.g., 02 for Metro Manila), and to Boyette Perfecto and Jose Carlos Campos with their Anvil By Carla Paras-Sison with service standards above the Consumer one-tenth of the race. That provides no benefit Merit Award for “Sulong! 2006 Annual Report” and Anvil landline service with unlim- any other BWL and bayanPHONE Protection Guidelines set by the National Tele- to anyone,” Fafunwa says. nationwide. A customer only needs Excellence Award for Ogrevision; the new Bayan brand is Ba yan Telecommunications Inc. (Bayan) chief communications Commission (NTC). He invites all Lopez Group employees to ited local calls and five call now seen on its buildings; two of the many bayanWIRELESS features, is available for a to sign up for the service, purchase executive consultant Tunde Fafunwa says the Fafunwa says the challenge to develop the make use of Bayan services, and to give feed- his unit of choice, and immediately landline activities that encourage people to talk Bayan Cen- maverick telecommunications service provider Bayan organization for continued leadership is back on what they’re doing right, and what discounted one-time charge ters; vehicles and uniforms; and Marikina Mayor Marides start making voice calls; two modern has worked toward its founder’s vision with his top priority. they can improve. of P999 payable in four Fernando makes a call on the BWL phone as Bayan chief consistency and determination against all odds. Challenge of leadership “Bayan is in a very competitive industry. months. There is a discount of desktop units, the ZTE WP960CD executive consultant Tunde Fafunwa looks on. and the ACBEL AX 320, and two “The vision of ELJ [Bayan’s late chair- “Because of the challenges the company has It is a market with choices. We really need the P250/month on the monthly man Eugenio Lopez Jr.] was for a company mobile units, the Huawei and the because 95% believe that it’s easier to fixed landline services providers as moneyed competitors. We now have Second biggest landline operator Metro Manila within the first half been through and because of the expectations with support of the Group to promote our service, recurring rate, so employees that would provide better service and improve companies our size in terms of external support, and to increase awareness of Bayan in the understand and be understood when another excellent opportunity in the a chance to make our own rules and Comparing the aggressive cam- of 2008 and expand in new areas in will pay only P499, in addi- ZTEX195, are currently available. business opportunities and quality of life for we must continue developing the organization to market—even if they only inform their col- having a voice conversation. battle for subscribers: it was going to carve our own niche as far as wireless paigns mounted by competitors and the provinces. Right now, we have tion to whopping savings on “It’s just like bringing your land- Filipinos,” he recalls. take the challenge of leadership in the market.” leagues, relatives and friends. We are open to Also, while majority of Filipino create its own niche. landline is concerned,” De Jesus ob- their own rollout of the wireless ser- available service in , long-distance service rates. line out your house. This is the par- Although strategies, approaches, dynam- Bayan has paid over P3 billion in inter- both positive and negative feedback. households have cellphones or sub- Steady growth serves. vice, De Jesus avers that Bayan has Naga, Legaspi, , Davao, Taclo- ics in the market, and customer requirements bayanWIRELESS land- ticular value of bayanWIRELESS est and principal amounts on its restructured We expect our scriber identity modules (SIM) cards, in any event, a Frost and Sullivan Competitors, it seems, took notice been doing everything “from an ef- ban and cities,” Rojo have evolved through the years, the vision has debt and its debt papers have risen in value in Lopez Group line, the handy and mobile landline: we’re giving the Pinoys six out of 10 households still find study on the Asia Pacific Residential of the impressive numbers and over- ficiency standpoint.” says. remained the same. the secondary market due to its stability and kapamilya to landline phone, offers un- their voice back,” Rojo smiles. value in a landline and are planning to Voice Market, whose results were hauled their tack, taking the same “We are internally funded…in Benchmark for wireless landline “The only key difference is that before, growth since concluding court-assisted reha- be our biggest limited BWL-to-BWL calls While the distinction of being the texting capital of the world now subscribe to one. Rojo and De Jesus released in mid-2007, indicated that “generic” route blazed by Bayan. the sense that we do not borrow from to this end, Bayan has earmarked leadership was defined in terms of size. Today, bilitation in 2004. s u p p o r t e r s and BWL-to-BWL texting, is we know that you don’t have to be the biggest belongs to China (by virtue of the hasten to add, however, that wireless “the Philippine landline subscriber Revolutionizing the industry external parties to finance any of our P1.5B to P2B to finance this expan- Bayan is also trying to protect its wireless and our fierc- yours for only P599/month. to be the best,” says Fafunwa. landline market, as well as making customers est critics. landlines are not designed to push cell- base contracted for the first time last “The fact that our competitors are projects. We get our operational and sion— which include additional The one-time charge depends sheer size of its population, currently In a world of mobile communications and aware of the capabilities Bayan has to serve Feedback will phones out of the local communication year, mirroring the trend throughout launching and investing in their own capital expenditures from money that network base stations, telecommu- on the phone unit you choose, pegged at about 1.4 billion), SMS or instant messaging, the Bayan chief believes the them. “Wireless landline is a new category or be taken as con- landscape since they address different the world.” With more people opting wireless landline services is an indica- we earn, our operations and our col- nication infrastructure backbone and but LEAD offers easy install- short message service use per capita fundamental requirements of customers have new type of service. The market and customers structive input customer needs. “They may even be to use cellphones as “their primary tion that they recognize the growth lections. support systems—in the next two remained the same: better service, and when ment schemes for all units. in the Philippines remains high at an are only beginning to understand the service under our philoso- complementary to each other,” they mode of communication,” residential potential of the service,” Rojo notes. “We see ourselves as the industry to three years. Rojo reveals that the they do get it, more of the same. and its possibilities.” phy of continuous For unlimited dial-up estimated 1,250 messages, or about clarify. landline subscriber base shrank by “But we welcome competition and leader in wireless landline. But if company is planning to maximize A telecom satisfaction survey released last While Bayan has lost a good improvement.” Internet, a 5MB mailbox and four messages per day. Responding to criticisms of ex- 3.3%, the study said. look at it as healthy because it spurs we include wireless landline in our its 3G (or third-generation) wireless year showed high dissatisfaction from landline, number of staff members to em- metro-wide roaming, sign up “Our dependence on text is actu- ally because of the excessive voice tremely limited coverage, Rojo says But steady subscriber base growth a lot of market awareness and de- landline base, then we are almost the landline network to go into more cellular phone and digital subscriber line (DSL) ployment and business opportuni- for bayanINTERNET for subscribers, especially with connection, installa- cost. In other countries, text is just a that according to a study conducted for Bayan’s BWL in the two years mand.” second biggest landline operator after wireless applications, such as wire- ties abroad, it has generally been only P399/month, or a dis- tion times and billing concerns, among others. able to retain people through by Bayan, up to 90% of calls made or since its rollout reversed the trend for “And, even with our competition PLDT [Philippine Long Distance less internet. count of P100 a month. ‘value add,’” Rojo explains. Strong suit a team-based, collegial work text messages sent by cellphone users this landline slide. BWL has about accelerating their efforts, we are con- Telephone Co.],” De Jesus asserts. Indeed, this early in the game, To become a ka-Bayan “Texting is a compromise because it didn’t just happen that customer service environment that respects and are usually to people within a certain 160,000 subscribers to date, which is fident that as far as the players and our now, with its competitors ready to BWL subscribers can already look and take advantage of these voice charges are very prohibitive,” is Bayan’s strong suit, being the only telco that empowers. The company gives radius. remarkable given that there were only subscribers are concerned, we were challenge Bayan for wireless landline forward to enhanced flexibility, ver- offers a 24-Hour Guaranteed Quick Repair discounts, fill up a service ap- agrees Jojo de Jesus, Bayan vice them opportunities to develop “If you live in Metro Manila, then about 30,000 BWL users as of mid- the first to revolutionize the industry supremacy, the satility and value for money from the with a Money Back Guarantee. their own plans to meet the plication form and an authori- president for marketing. “If you look most of your friends, relatives and 2007. with the wireless landline concept,” company is country’s pioneering wireless landline “Bayan has not pursued subscribers at the company’s objectives. zation to deduct, have it veri- at the index of the whole of Asia, business associates are most likely In addition, the strengthening De Jesus adds. rolling up its service; for starters, this will come in expense of quality. Anybody can claim to have Work hard, play hard fied by your HR, and submit our tariffs as far as voice calls on the cellphone are concerned are as much also in Metro Manila. If you actually of Bayan’s wireless landline busi- Emphasizing his point, De Jesus sleeves for the the form of more value-added ser- the largest numbers, but the service may not be “This is quite unique for the forms together with your what the customers want. as that of Japan—and the cost of liv- classify your calls and texts, most of ness significantly contributed to the says that although one competitor of- next chapter vices. our industry and in compa- company ID, proof of billing For Bayan, the customer comes first. In nies of similar size. We work these are to people within the area company’s sustained business growth fers its repackaged wireless landline at in the BWL “Since we are, in a sense, creating and sketch of service address ing in Japan is very high.” terms of the services we provide, whether it’s hard and play hard. At the Opportunity you live. That reinforces the concept in 2007. Bayan’s total revenue of P5.5 a lower rate, “they’re still in the initial adventure. the rules, we want to be the bench- to the nearest Bayan booth or fixed line, broadband internet, corporate data end of the day, we know that of an efficient wireless landline,” he billion was 15% better than the P4.8B stage of increasing their coverage lim- “ W e mark—which we are,” Rojo says. BayanCenter. this, Bayan, discovered is the op- services or BWL (bayanWIRELESS landline), family and personal health explains. posted in 2006. iting the product’s reach.” intend to “We want to continue to be the bench- we always take the customer’s perspective to LEAD is open to regular portunity of wireless landline, given take priority. Our business The maverick telco, armed with its “With this growth, we’ve become a Another player is using the me be able mark as far as the BWL category is ensure that we are responding appropriately to is like a marathon. It’s im- Lopez Group employees that, cost aside, up to 98% of Pinoys one-of-a-kind new service offering, significant player because we created tered concept, wherein “although they to provide concerned, as far as the industry is their needs and wants,” explains Fafunwa. portant to move forward and only. For more information, would really rather call—particular- saw the congestion, interconnection our own category and stopped being say they cost this much, the client is in full outdoor concerned and as far as the customer For this reason, Bayan has become the press hard, but there’s no point call 449-9999. ly for important messages—instead of sending a text message. This is and battery problems that plagued constrained by the rules of our more reality being charged P1 per minute.” coverage for is concerned.” industry’s benchmark for customer service, in collapsing after running milestones Do you want to earn extra income? Join the Bayan Em- During the Gawad Galing night on bayanWIRELESS landline (BWL) not July March ∙ September October November ployees Wireless Independent Networkers (BE-WINNers) SPAN subscriber count reaches The new Bayan Telecommunica- May 18, chief executive consultant The Bayan Employees Wireless Bayan-MTI Functional Integration The Bayan community celebrates only gave Pinoys their voice back; ∙ 6,806 by month’s end. ∙ tions makes its appearance on Tunde Fafunwa challenges the ∙ ∙ for Wireless Business is announced ∙ at the “100K Victory Party ng and sell bayanWIRELESS landline (BWL). it also gave 15-year-old Bayan Tele- Independent Networkers (BE- March 12 with a new logo, new employees to reach 100,000 SPAN WINNers) program is introduced, on Oct. 3, further expanding bay- Bayan!” on Nov. 15. BE-WINNers Bayan offers the following cash incentives for every communications its very own niche organization and a new perspective. subscribers by October 2007. anWIRELESS landline’s coverage postpaid BWL subscription sold: in wireless landline. Here, we recall December empowering employees to sell SPAN ends the year with 17,072 Bayan employees receive their By the end of May, SPAN subscrib- BWL lines (see sidebar story). with 214 base stations. with BWL! P300 for one new BWL account for the month the road Bayan took to grow BWL to ∙ users. ∙ own SPAN wireless phones. ∙ ers total 27,956. Fafunwa makes special video ∙ become 160,000 subscribers strong Vhong Navarros’s BWL TV ad ∙ December P500 each for two or more new BWL accounts for the The service registers 23,494 users ∙ premieres. message over the portal on Oct. 5, BWL registers 130,000 subscribers ∙ two years after its launch, bucking ∙ by the end of the month. encouraging Bayan employees to ∙ by year-end. month industry trends. ∙ BWL achieves a record 45% growth from the previous month do their share. P300 for successfully referring interested BWL resellers August ∙ ∙ Bayan banners are installed in with 73,093 new installs. ∙ “Bayan, Kaya Yan Day,” a general to the Bayan Wireless Independent Network (Bayan 2007 April major thoroughfares, signaling assembly featuring Spartan ati- Win) program. SPAN users increase to 25,959. the company’s renewed offensive atihans and face-painting booths, ∙ The company regularly holds seminars at its head- January for SPAN. is held to motivate employees 2008 2006 SPAN user tally reaches 18,678. The halfway mark of the 100K going to the final stretch of the Bayan reports 160,000 BWL quarters in for those interested in becoming ∙ May ∙ challenge is reached following challenge. ∙ subscribers as of April 2008. an independent salesperson for BWL. Any Lopez Group March Bayan SPAN partners with ABS-CBN 52,846 new installs. Final score at D-Day: 104,143 sub- BayanTel launches SPAN wireless February ∙ ∙ employee can join. For more information, call 497-2999 or ∙ Subscriber count grows to 20,937. to cover the May 11 national elec- scribers. Mission accomplished! log on to www.bayan.com.ph/home.aspx. landline. ∙ tions.

 Lopezlink May 2008 CSRactivities Lopezlink May 2008  Bayan Academy opens doors to microfinance clients Summer workshops Ongoings @Lopez Museum School aims to become Asian center for social entrepreneurship We know what you ABS-CBN Bayan Foundation Bayan Foundation president Dr. include entrepreneurship education “In 1968, the Lopez family an- inaugurated Bayan Academy, an Eduardo Morato. programs (to be coordinated with swered the education needs of large knowledge of the past and an aesthetic experience. The exhibit “The institution for entrepreneurship, Value formation, accountability partner schools) which include corporations by constructing AIM. ‘In the Footsteps of a Hero’ with Sum of Its Parts” focuses on the material aspect of art dealt with in management and education training according to Dr. Morato, the Basic Education Entrepreneurship Now, it is responding to the needs of Carla Pacis conservation and preservation as it helps determine meaning and want to do programs directed toward develop- academy gives the foundation an (High School Entrepreneurship), BS micro, small and medium scale en- May 5-9, 2008, 10 a.m. to 12 noon valuation of art. ment institutions, cooperatives, opportunity to propagate the human Entrepreneurship, and Masters in terprises and the Filipino masses by Award-winning children’s writer Carla Pacis’s five-day workshop for teens Running from May 16, 2008 to September 2008, the exhibition banks, educational institutions and resource training program it has Business Administration, major in providing the resources for Bayan will look into how a conservator’s actions are affected by and impact this summer! at the Lopez Memorial Museum has been rescheduled to May 5, 6, 7, 8 and micro and small enterprises. developed, emphasizing value for- Entrepreneurship and Microfinance Academy,” said Dr. Morato. 9, 2008, 10 a.m. to 12 noon. The workshop aims to teach participants the on the thinking about what artworks are. Featured will be artworks Kids, get on the road to fulfilling your dreams of music virtuosity! It will also provide livelihood mation and accountability. “Bayan (MBA-MEM). Bayan Academy is supported by preparatory stage of writing following a structure called “Hero’s Journey.” from the Lopez Memorial Museum which have undergone or are Parents and older children, too, can bid for some self-improvement Building the nation from below and skills training courses to equip Academy is also envisioned as a Tollways Management Corporation, “Hero’s Journey” is based on the lifelong work on world myths of slated to undergo conservation procedures. through summer speech and video courses at the University of the microfinance clients with the skills center for social entrepreneurship With the establishment of Bayan Meralco, First Gen Corporation, scholar Joseph Campbell and has been applied successfully to movie The act of preservation involves the intangible aspects—values, Philippines (UP). Here’s the scoop! to put up micro-enterprises or to not just in the Philippines but in the Academy, the Lopez Group is com- ABS-CBN Broadcasting Corpora- scripts and stories such as J.R.R. Tolkien’s “Lord of the Rings.” The beliefs, etc.—and the tangible aspects—the objects themselves and Band Camp Philippines 2008 obtain jobs. whole of Asia.” mitting to help build the nation from tion, Rockwell Land Corp., Adtel The inauguration of Bayan Academy was led by (from right, text will be used for the workshop. their materials. The task of preservation includes research, education, May 4-18, 2008 “More than a training facility, Bayan Academy will offer courses below, just as it had been serving the and Bayan Telecommunications. It foreground) Lopez Group chair Oscar M. Lopez; ABS-CBN Pacis is a multi-award winner of the National Book Award, a re- examination, documentation, and treatment and preventive care of @The Beacon School, PCPD Com- Bayan Academy is a hub and a labo- and training programs which will be Filipino people for 80 years through is located at the 2/F Cinderella Bldg., Bayan Foundation president Dr. Eduardo Morato; (from left, cipient of the Gawad C. S. Alabado Award and the Philippine Board objects in storage, on exhibit and in transit; as these are done mostly pound, Taguig ratory for developing methodolo- handled by professors from the Asian its investments in industry, infra- 825 EDSA, Quezon City. Visit the back) executive director Raul I.E. Manikan; vice chair Gina on Books for Young People (PBBY) Writer’s Prize for her story behind the scenes, few museum audiences understand the work. The Fee: P16,000 inclusive of lessons, gies for teaching entrepreneurship Institute of Management (AIM) and structure, utilities, broadcasting and website at www.abs-cbnbayanfoun- Lopez; and Technical Education and Skills Development “Mayroon Akong Alagang Puno.” An AB Economics graduate of As- Lopez Memorial Museum hopes to remedy this through “The Sum of workshops, food and lodging and management,” said ABS-CBN other industry practitioners. These telecommunications. dation.com. (Diane Año) Authority (Tesda) director general Augusto Syjuco. sumption College, Pacis earned her masters in creative writing at the Its Parts.” Children between 11 and 18 years old will enjoy a fun and educa- University of the Philippines (UP). tional fortnight at a live-in music camp right in the city. With teach- CSR calendar The Lopez Memorial Museum is at the ground floor, Benpres Build- ers from UP and the University of Santo Tomas (UST) Colleges of Under the More to ask ing, Exchange Road corner Meralco Avenue, Pasig City. Museum Music, campers are expected to progress in an environment that Family Planning (FP) in the Work-place CSR 2.0: International DALCUIS: World-class ‘The Sum of Its Parts’ days and hours are Mondays to Saturdays, except holidays, 8 a.m.-5 encourages the love of learning through trial, error and experience. program of Lopez Group Foundation Inc. May 16, 2008-September 2008 Standards in CSR Practice p.m. For more information, please call 631-2417 or email pezseum@ For more info or to register, visit www.bandcampphils.com. You (LGFI), employee volunteers from se- and Reporting public school Conservations enable museums to provide their audiences with skyinet.net or [email protected]. may also send a text message to Denise Weldon at 0919-3265992 May 9, 2008, 9 a.m.-6 p.m. lected companies were trained to answer The children of Pampanga were given an edge in schooling with the to tentatively reserve your slot or to inform us of your application. @ 2/F Ateneo Professional Schools common questions about reproductive inauguration of a world-class public school, Don Antonio Lee Chi Email [email protected]. , Makati health and family planning. Photo shows Uan Integrated School (DALCUIS) in Xevera, Bacolor, Pampanga. ‘Powerspeak /SPEAK U.P.’ Fees: P7,500 per pax (regular); the employee volunteers (called KP3 Dubbed as “School of the Future,” DALCUIS boasts of state- special feature Part 1 on May 6-9, 2008, 4 p.m.-7 p.m. P7,000 (Ateneo Alumni); volunteers)—10 from ABS-CBN (shown of-the-art facilities such as a science lab, speech lab, a multimedia Part 2 May 13-16, 2008, 4 p.m.-7 p.m. P6,800 per pax (groups of at least in photo) and 14 from Tollways Manage- room, comprehensive library, computer room with 1:1 student- @the Calnew Building, UP Diliman 3 members). Workshop fees are ment Corp.—who were awarded their Fee: P2,500/course of 4 sessions “Ask Me about Family Health” button computer ratio and classrooms equipped with a computer, 29-inch inclusive of lunch, morning and World makes time for Earth Hour 2008 Manage your fear of public speaking, be confident when doing pins in March. In addition to their regular TV and DVD player. afternoon snacks and materials presentations, and hold your own in conversations with people of jobs, the volunteers also work as part- “Our dream is to have one school in every province which is “A 16-watt CFL produces the same light as of the higher wattage lighting used to illumi- The workshop will discuss inter- On March 29, 2008, Manila and some 30 other diverse cultures. Become a more effective communicator this sum- time FP educators. (Vanessa Suquila) a cut above the rest,” ABS-CBN Foundation Inc. (AFI) managing a 60-watt incandescent bulb at a quarter of the nate the whole room. national standards in corporate so- Philippine cities joined the rest of the world in mer—“SPEAK U.P.”! Both programs are offered by UP’s Depart- energy cost,” it says. While more expensive than Place refrigerators at least four inches away cial responsibility (CSR) practice turning off lights (and other appliances) for one • ment of Speech Communication and Theater Arts. For inquiries, call incandescents, CFLs come out cheaper in the end from the wall so as not to overwork the motor. and reporting to help participants hour, to underscore the need to take a stand 924-8589 or 924-3224, or visit us at 3/F because they can last for up to 10,000 hours and Clean the condenser coils. The coils at the improve their CSR strategy and against global warming and climate change. • UP Diliman Faculty Center and look “is estimated to pay for its higher price back remove heat. help them use CSR to enhance Project Center of Center to be Households, commercial establish- for Anne dela Rea. after about 500 hours of use.” Make sure refrigerator doors are sealed stakeholder relations and improve ments, public facilities, govern- • UPFI Multimedia Workshop: Meralco offers other tightly to prevent cold air from escaping. relations with clients from CSR- ment and private offices and Documentary Film Production tips for saving electricity Defrost before frost builds up to 1/4 inch to conscious countries. launched in Apo Reef even Malacañang joined • May 12-16, 2008, 10 a.m.- 5 p.m. when cooking, buying ap- keep refrigerator running efficiently. forces to show support for @UPFI Videotheque (at the back of First Philippine Conservation Inc. Philippines. It is surrounded by a pliances and using lights, When buying a new refrigerator, look for a unit Advocacy Video: The the global event which • Cine Adarna) (FPCI) will launch Project Center mangrove forest and is the second was started by global especially during the with the highest Energy Efficient Factor (EEF). Creative Process Fee: P9,000 (incl. of use of equipment, of Center at the Apo Reef ww Park largest contiguous coral reef in conservation group hot summer months: It is more efficient and costs less to operate. May 19-23, 2008, 10 a.m.- 4 p.m. light snacks, handouts and certificates) (ARNP) on May 10, 2008. the world, next to the Great Bar- WWF in Sydney last Use natural light When cooking using an electric stove, use @ UPFI Videotheque (at the back • • The UP Film Institute (UPFI) is offering the launch is one of the ac- rier Reef of Australia. It is on the year. According to whenever possible. flat-bottomed pots and pans; they provide of Cine Adarna) a series of short-term, specialized courses tivities for the 80th anniversary Tentative List of sites that are being earthhour.org, when Clean bulbs regu- faster heat transfer. Fee: P 5,000 (inclusive of light • on the power of images and the aspects of of the Lopez Group of companies studied by the United Nations Edu- the Australian city larly. Dirt lessens il- Thaw frozen food thoroughly before cook- snacks, handouts and certificates) • film and audiovisual production/exhibi- this year. cational, Scientific and Cultural The DALCUIS computer laboratory. switched off the lights lumination by as much ing. Match pots and pans to stove element. The UP Film Institute’s (UPFI) tion. The Documentary Film Production Project Center of Center, Organization (Unesco) for clas- in its central business as 50%. Use low-wattage Avoid using a big burner for a small pan to Advocacy Video: The Creative w o r k - shop, with Milo Paz as facilitator, will be held at the an integrated coastal resource sification as a World Heritage Site. director Gina Lopez said during the inauguration. district on March 31, light bulbs in areas that do lessen heat transfer loss. Process workshop is for “those UPFI Cine Adarna/College of Mass Communication (Annex Build- conservation and development Among others, the May 10 Present at the event were Department of Education (DepEd) 2007—the resulting not need strong lighting. Cover pots with lids to prevent heat from who intend to use video for ad- • ing). The UPFI is the country’s first and only degree-granting film program in the Verde Island launch will include the installa- Secretary Jesli Lapus, Rep. Aurelio Gonzales, Bacolor Mayor greenhouse reduction, “if Use lamps that provide escaping. vocacy and those who would like • school, and it is the home of the first and longest-running production Passage in Batangas, is now on tion of new park signs, and marker Romeo Dungca, Globe Asiatique president Delfin Lee, and other sustained for one year, direct lighting over desks, Switch off. Turn off the electric stove during to venture into filmmaking with a • workshop series in the Philippines. For inquiries, call 926-3640 or its third year of implementation and mooring buoys; a ceremonial government officials. would be equivalent to tak- beds and other work areas. the last minutes of cooking. The remaining heart.” Facilitator Surf Reyes is a 0915-6960875, or email [email protected] and is expanding in both scope of dive with government officials “Every child has the right to pursue his dream. We will imple- ing 48,616 cars off the road for Using them saves energy instead heat will make the food simmer. Mowelfund Film Institute found- work and geographical coverage, and guests; and the turnover of ment in this school best practices that we can think of,” Sec. Lapus a year.” ing director whose students have which now includes the ARNP. new marine law enforcement stressed. Aside from enlisting as many countries, distinguished themselves in adver- The 27,469-hectare ARNP equipment to the Protected Area DALCUIS is a pioneering effort of AFI, Globe Asiatique and organizations and individuals as possible in tising and cinema. For inquiries, off the coast of Mindoro Island Management Board (PAMB) of DepEd aimed at making Philippine public schools globally com- Earth Hour, the initiative aims to “measure the call 926-3640 or email upfi_work- is one of the best dive sites in the ARNP. (Monica Tan) NORMAN AQUINO BY: PHOTO petitive. change in our greenhouse gas emissions over [email protected]. the following 12 months—aiming for a reduc-

tion in the year following Earth Hour.” Prevent dry eye syndrome Asian CSR Awards “Global warming is one of the greatest Deadline on September 12, 2008 threats the world has ever faced. Our continued Most of today’s working individuals spend more than could develop redness or swelling around the eye. w i t h o u t Contact Grace Bantaran, 812- reliance on electricity sourced from coal-fired half of their workday on their desks and on their com- Consult an ophthalmologist/eye specialist once you side ef- 6289/gracebantaran@oicevent- MNTC greens NLEX with 600 trees power stations is causing a dramatic increase puters, unaware of the fact that they may already be feel these types of eye irritations; they can closely fects but sasia.com Officials and employees of the Manila MNTC, builder and concessionaire of in the Earth’s temperature, resulting in rising suffering from dry eye syndrome. monitor the tear film, which is responsible for measur- its use Awards will be given for outstand- North Tollways Corporation (MNTC) re- the NLEX, had earlier planted over 800 sea levels, an increase in drought and severe The symptoms of dry eye syndrome include dry- ing the amount of tears your eyes produce, to properly must be ing projects in Best Workplace cently planted 600 saplings at the Mexico young trees at the Sta. Rita Interchange, storms and massive changes to the environ- ness, grittiness, itching, blurring of vision, sensitivity diagnose your eyes. m o n i - Practices/Concern for Health; En- Interchange of the North Luzon Express- 500 at the Pulilan interchanges in Bu- ment…,” Earth Hour said in its website. to light, or tiredness. The main cause of dry eye is dry- The treatment usually starts with “artificial tears.” t o r e d vironmental Excellence; Poverty way (NLEX). lacan and another 3,000 at the Candaba “Simple things like turning off appliances ness due to the production of fewer tears. These may be Many types of artificial tears are available; an eye spe- by your Alleviation; Support and Improve- Led by vice president for corporate com- Swamp in Pampanga. The company also while not in use and switching your light globes caused by the environment and daily activities such as cialist can guide you on the best fit for your particular ophthal- ment of Education. Entries must munications Marlene N. Ochoa and vice participated in the “Green Philippine to energy efficient bulbs will all help us reach air-conditioning, long hours in front of the computer or condition. Eye gels are also considered if artificial tears mologist. be for programs or services imple- president for operations, management and as- Highways” program of the Department our goal of reducing our annual emissions by TV, plane trips (plane cabins are pressurized and lessen are not sufficient. I f mented or enhanced in 2007 and surance services Raul Ignacio, the event is part of Environment and Natural Resources 5%. Even something as simple as turning out moisture for the eyes), prolonged contact lens usage Anti-inflammatory eyedrop you ex- from January to August 2008. The of MNTC’s aggressive tree-planting program, (DENR) and the “Save Mt. Arayat” lights when you’re not in a room...makes a big and spending time in dry and windy places. Old age Tears don’t only flow from the eyes down to the perience awards ceremonies will take place “Greening the NLEX,” where 20,000 trees movement of the City of San Fernando, difference.” and hormones also play a role in dry eye, as do meno- cheeks, but also through the nasal passage. In some in- symptoms of dry eye, don’t tolerate the pain and irrita- at the Grand Copthorne Waterfront will be planted in all interchanges and avail- Pampanga. For its part, Meralco urges the efficient use pause and some medications for hypertension, allergy stances of dry eye, a procedure is performed to block the tion—visit your ophthalmologist before it gets worse. Hotel in Singapore on Nov. 21, able spaces at the NLEX by the end of 2008. Volunteers from the local government of electricity in order to reduce consumption. or glaucoma. flow of tears to the nasal passage, keeping an amount of The earlier dry eye is treated, the easier it is to stop the 2008. Online entries are accepted The program aims to help improve air quality of Mexico, Pampanga, headed by Mayor When it comes to lighting, for example, the Tear film tears on the surface of the eye. “Restasis” (generic name symptoms. Always take good care of your eyes—they at www.asianforumcsr.com. and is in line with the corporation’s commit- Teddy Tumang, joined the Mexico Inter- MNTC and local government volunteers with VP Marlene N. Ochoa, Mexico Mayor utility bats for the use of compact fluorescent some people may experience symptoms of dry cyclosporine) has also been developed to lessen the are precious and deserve the best care. (Javier More- ment to promote sustainable development. change activity. (Kit Ventura) Teddy Tumang and VP Raul Ignacio (second row, 8th–10th from left). lights (CFLs) in place of incandescent bulbs. eye and have eyes that look perfectly normal; others symptoms of dry eye; it is an anti-inflammatory eyedrop no) 10 Lopezlink May 2008 LIFELONG WELLNESS Lopezlink May 2008 11 wellness calendar Sudoku Trying times are up ahead as a rice shortage ITU Subic Bay Intl. Triathlon Maglaro tayo ng Sudoku, ang bagong libangan ng bayan! looms and the price of oil goes up yet again, May 10-11, 2008, 5 a.m. Ayusin lamang ang mga numero simula 1 hanggang 9 which means a domino effect on the prices of Subic Bay Freeport Boardwalk Area para ang bawat numero ay minsan lang magagamit sa practically everything as well. Belt tightening Aside from serious triathlon racing, bawat row, column at kahon. is the order of the day, with Pinoys taking ‘Runner’s high’ this is a family event with triathlon and aquathlon races for children up to 15 such measures as reducing their rice intake, Dear Rosie not a hypothesis anymore years old, and spouses may join the relay minimizing the use of some appliances, and team race. May 10 race for Female Elite maybe cutting back on the little things they Ano po mae-expect namin sa Meralco ngayong bakasyon, kung saan For years, stories have been going it has been theorized that intense ex- Open, Female Elite under 23, Kids Tri- buy for themselves and their loved ones. gamit na gamit na naman ang mga appliances tulad ng air-con, elec- around about a “runner’s high,” vari- ercise, not only running, has actual, bio- athlon, Kids Aquathlon, Junior Sprint, On a much larger scale, the threat of global tric fan at TV?—Carlo ously described by athletes and anyone chemical effects on the brain, following Adult Sprint and May 11 race for Male warming is ever looming, necessitating sustained Tuwing tag-init, tumataas ang pagkonsumo sa kuryente dahil sa mata- vigilance and judiciousness in the use of the as na paggamit ng mga cooling at entertainment appliances. Maari itong who engages in strenuous exercise as a the release of endorphins. However, “it Elite open, Male Elite under under 23, Earth’s resources. In the same way that we make iwasan sa pamamagitan ng matalinong paggamit ng kuryente. Malaki ang peaceful feeling, euphoria or a sensation was not feasible to do a spinal tap before Male and Female Age Groupers (Olym- adjustments to preserve our financial, material naitutulong ng paggamit ng mga compact flourescent lights o CFLs kaysa similar to one brought about by mood- and after someone exercised to look for pic), Inter-Club Competition and Relay and other resources, so do we need to take steps to “take a stand against the sa mga incandescent bulbs. Mas tipid ang mga CFLs: maliwanag na, envi- enhancing drugs. a flood of endorphins in the brain.” In ad- Teams. For more info: contact Triathlon greatest threat our planet has ever faced.” Meralco, which has made it an advo- ronment-friendly pa. dition, whatever endorphins could be de- Association of the Philippines (TRAP) at A runner reveals that she felt a cacy to educate its customers on prudent electricity consumption and on energy Malaking katipiran din ang mapapala sa minsanang pamamalantsa. tected in someone’s blood after running 710-8259, Rick Reyes at 0918-5777585 runner’s high after running a marathon, conservation, advises that we start with simple, painless steps, such as using Importante ring i-unplug ang mga cellphone chargers kapag hindi gina- “paired with such volatile emotions that were said to be part of the body’s stress or Pepe Eviza at 0916-4570640. Mother’s Day Yoga compact fluorescent lights (CFLs) in our homes or buying appliances with the gamit. Panatilihing nasa mabuting kondisyon ang mga appliances para sa the sight of a puppy had the power to response; these “could not travel from highest Energy Efficient Factor (EEF). The utility offers more tips on p. 9. mas maayos na paggana. Tingnan ang kondisyon ng mga appliances na make her weep”; others reported expe- the blood to the brain” and therefore not May 10, 2008, 4 p.m.-5 p.m. @ 120 Perea St., Makati Speaking of simple, it’s about time more people discovered the joys of may compressor, tulad ng mga refrigerators, freezers at air-conditioners. riencing the high after “pushing them- the cause of the person’s “high.” running, which is about as cheap and beneficial as any exercise can get. Panatilihin ring malinis ang mga electric fan at air-con. selves almost to the point of collapse in PET scans and chemicals P1,000/tandem Mother’s Day Yoga adapts traditional We’re continuing our series on running this issue, this time focusing on Tingnan ang Meralco website (www.meralco.com.ph) para sa mas a short, intense effort, such as running a the hypothesis however gained ny reported in the journal “Cerebral after two hours of running. You could “runner’s high” and a few things you should keep in mind if you’re going komprehensibong tips sa matalinong paggamit ng kuryente. Maaring five-kilometer race.” credence when researchers in Germa- Cortex” that “running does elicit a see it in their faces.” yoga poses for you and your mom or daughter, infusing your relationship to take up the activity. sumangguni sa mga customer bulletin boards (CBBs) sa Meralco business flood of endorphins in the brain. The Endorphin researchers, including Also, don’t forget to sign up for the absolute last day of auditions on centers para sa dagdag na energy efficiency information. endorphins are associated with mood Johns Hopkins neuroscience profes- with harmony and fresh energy. Taught by ballet dancer Maritoni Tordesillas, May 5 for “Undaunted,” the musical that has everyone in the Lopez Group ooOoo changes, and the more endorphins a sor Dr. Solomon Snyder, have said buzzing. This is a chance, not only to be part of Lopez Group history, but Maraming salamat sa pag-feature sa “DZMM TeleRadyo” sa April runner’s body pumps out, the greater they “accepted the findings.” Snyder it combines the power of a workout Watch your heel... and the elegance of a dance. All ages also to meet and bond with other members of the Lopez Group family. issue. Panalo talaga ang “TeleRadyo,” may TV na, may radyo pa! Re- the effect.” was a discoverer of endorphins in the May is for mothers, so take the time to give your mom a kiss and take quest naman ako ng write-up on the “” team of Gerry Baja Dr. Henning Boecker of the Uni- 1970s. (above two) welcome! Text 0917-522- YOGA for reservations. her to Power Plant Mall on Mother’s Day on May 11. We have lined up and . Bilib ako sa dalawang ‘to! Salamat!—Mhyke Face up to fasciitis versity of Bonn, the lead researcher for More than New Age  some gift suggestions for the No. 1 woman in your life, taking into con- Thanks for the feedback. We’ll try to sit down with DZMM’s dynamic Meralco Chess Club workshop Very Easy the study, said he thought of testing the “Impressive,” he said. sideration, of course, the depth of your pockets. Check out our Rockwell duo one of these days. Plantar fasciitis other knee should be bent. May 17, 9 a.m.-4 p.m.  endorphin hypothesis because “meth- Huda Akil, a professor of neurosci- Easy Power Plant Finds on p. 12! ooOoo (pronounced “fashee- Your heel cord and foot Lopez Bldg. Canteen ods he and others were using to study ences at the University of Michigan,  Medium Lastly, we’d like to greet Meralco chairman and CEO Manuel M. Lo- What companies are next in line for the family planning program? EYE-tiss”) is an “overuse arch should stretch as you The workshop is open to all Lopez pain were directly applicable.” said “I like it. This is the first time pez on his natal day on May 20. Happy birthday, Sir! Can someone whose company is not included yet become a volun- injury” that manifests as lean. Hold for 10 seconds, Group dependents who want to learn the  Hard They combined PET (positron someone took this head on. It wasn’t ooOoo teer?—S.R. severe pain in the heel relax and return to your basics of “the royal game.” Fee is P100 emission tomography) scans with that the idea was not the right idea. It We’re excited about the 80th anniversary celebration of the Lopez Lopez Group Foundation Inc. (LGFI) is currently implementing Phase of the foot, indicating original position; repeat the per head. For more info, contact Raul chemicals to expose endorphins in was that the evidence was not there.” Group. Please post a story on the planned activities.—Den 2 of the family planning (FP) program in the workplace in ABS-CBN inflammation of the band exercise 20 times for each Sol Cruz at [email protected]. the brain to compare 10 runners’ For athletes, the Germans’ study At the moment, the only definite date is June 21 for the “Undaunted” Foundation Inc. (AFI), Bayan Telecommunications, First Balfour Inc. and of tissue (the fascia) sore heel. For the second Palaui Island Camping, Trail Run & brains before and after a two-hour only proves them right about runner’s gala night. The tentative musicale play dates for Lopez Group employees Rockwell Land Corp. Employees who want to volunteer as family planning which connects the heel exercise, lean forward into Aquathlon are June 18, 19 and 20. Additional play dates may be considered depend- educators/motivators are encouraged to do so. However, this requires proper bone and the base of the a countertop or some other run. The subjects, who were not told high—“that it’s not just a New Agey May 23-24, 2008 ing on the interest and reception of the employees to the musicale. planning and training. As of this time, only participating companies under toes. If ignored and left fixed object. Spread your that the study was about endorphins excuse for their claims of feeling good Palaui Island, Cagayan North ooOoo the FP program are given training. If you want to know how your company untreated, plantar fasciitis feet, with one foot in front and runner’s high, were also given after a hard workout.” (Gina Kolata. The weekend’s regimen includes a trail Answer to April puzzle Is it possible to know if one passed the auditions for ‘Undaunted’?—K.S. can have its own FP program, please email [email protected]. is in danger of becoming of the other. Squat down a standard psychological test to de- Excerpted from NYTimes.com) run over eight kilometers of hills to the First Holdings’ Bim de Ocampo’s response: “The judges said the ooOoo a chronic condition, and and keep your heels on the termine their mood before and after lighthouse, on beach sand, open field and results will be released after May 5. Employees who already auditioned If you have questions, comments, opinions, suggestions and reactions may even escalate to include symptoms floor. Hold for 10 seconds, then relax and running. thick forest; and an aquathlon comprised And watch your knees! Solution, tips and computer program available at www. in April may also join the May 5 auditions. Those who made it will be about anything and everything about the Lopez Group, please send of foot, knee, hip and back problems. stand up. Repeat 20 times. Like being in love of a 2.5K trail run-1.5K ocean swim-3K sudoku.com informed through their respective HRs. Thank you.” them to Dear Rosie through fax no. 633-3520 or to DearRosie@ben- If your foot swells and hurts, keep For full-blown plantar fasciitis, ex- The data indicated that endorphins trail run. The group will depart from Shaw

ooOoo pres-holdings.com. Maraming salamat! your weight off it until the pain disap- pect results some two months after initial “were produced during running and Take a pill! Blvd. at 7 p.m. on May 22 and will be pears completely. You can also apply ice treatment. You may be asked to use shoes were attaching themselves to areas of in Sta. Ana, Cagayan on May 23 for the to the area for 20 minutes three or four with shock-absorbing soles or fitted with the brain associated with emotions, Take glucoseamine (G) or chon- start of the camp. Contact Mon Marchan times a day or pop an ibuprofen pill to a rubber heel pad. More aggressive in particular the limbic and prefrontal droitin (C) supplements to ease at [email protected] to join. REDISCOVER THE NORTH get rid of the inflammation. methods might also be employed, such areas.” According to Dr. Boecker said joint pain. The recommended dai- Walk the Talk Another line of “defense” is a couple as injecting the heel with steroidal anti- these areas are activated when people ly dose for G is 1,500 milligrams May 24, 6 a.m.-9 SkyCable Fun Club of exercise routines that will stretch your inflammatory medication. In extreme are involved in love affairs or “when (mg) and 1,200 mg for C. You a.m, First Philippine Batanes photo safari Achilles tendon and plantar fascia. cases, surgery might be needed to release you hear music that gives you a chill can actually buy them separately Industrial Park, Sto. treats birthday kids Lean forward against a wall, one the ligament. (From http://orthoinfo. of euphoria, like Rachmaninoff’s but that would mean taking more Tomas, Batangas knee straight and heel on the floor; the aaos.org/topic.cfm?topic=A00149) Piano Concerto No. 3.” The greater the pills in a day. Also, try to get the This activity is open to Lopez Group em- SkyCable Fun Club will give 1,500/1,200 preparations already euphoria, the more endorphins in the ployees and their families. Participants Jump, shoot to away limited-edition Nickel- so that you only take one pill a must register with their respective HR brain. odeon goodies to members The same thing happened to the day. The C is from shellfish; if departments. Wear comfortable attire and 10 study subjects, the doctor reported. you are allergic to shellfish, then walking shoes and bring a cap, extra shirt, your heart’s content! celebrating their birthdays in “You could really see the difference you cannot take it. towel and refreshments. For more info, May and June. Fifty Nickel- contact Rico de Manzana at 449-6122. How “north” can you go this summer? Sign up for odeon birthday packs are up for Mandy Navasero’s Batanes Photo Safari and find grabs for the first 50 celebrants yourself in an exciting adventure and hands-on learn- to call the SkyCable Customer Cue artists get ing experience in one! Service Hotline during their Live your fantasy in glorious Batanes for three birthday month. Celebrants together for Olvida nights and four days on May 9-12, 2008. Shoot pic- tures to your heart’s content. Learn secrets in fashion, get a Nickelodeon loot bag, 9-Ball Cup pong bong, safari hat and flip- architectural, outdoor portraiture, naturescape and Meralco employees recently organized jumpology photography, where you will be shooter flops, and a SpongeBob lanyard. a fundraising billiards tournament, the and model at same time. Plus, SkyCable Fun Club and Nickelodeon are raffling off Olvida 9-Ball Cup, to remember their The P23,000 fee includes land and boat transport Jumpology SpongeBob items to five birthday celebrants every month: late colleague Noel P. Olvida of the to all destinations, three meals a day, and photo lec- shot featuring SpongeBob umbrella (April celebrants); SpongeBob Monop- Malate Business Center. The proceeds tures and demos. A guide will be on hand to offer KCFI’s Doris of the event held at the Meralco Fitness oly sets (May) and SpongeBob plush dolls (June). This special lectures on the history and culture of the Ivatans, the Nuval (above); birthday treat is open to Fun Club members with current and Center will go towards a scholarship Meralco presi- fund for the children of National Bilibid people of Batanes. Call 899-1767 or 896-3208 or active SkyCable postpaid accounts. email [email protected] for more details. dent and COO Prison (NBP) inmates. Photo shows skyCable Fun Club members are also entitled to exclusive Navasero will also conduct a 3N/4D-Bicol photo Chito Francisco ‘MeralcOlympics Pawns, Bishops and tournament organizers and participants in Batanes with invites to parties. Join SkyCable Fun Club and be part of the (l-r) Rolly Sol Cruz, Neil and Noel Por- safari on May 23-26, 2008 and on May 30-June 2, International Master (IM) daughters Rooks’ chess exhibition ciuncula, Dante Marbella, Noli Ygana, 2008. Enjoy butanding interaction, wakeboarding, most educational shows and activities in town. Registration Satea Husari of Syria plays against 20 kids at the Lopez Building basement Joanna, Ivi and Larry Apuada, Teddy Santiago, Patrick is free! Call the Customer Service Hotline from Tuesday to canteen during Meralco’s 105th anniversary. The match served as the highlight firefly watching and trekking in the lush virgin forest Resa and wife de Silos and Ruben Chua, who was Saturday, 10 a.m.-7 p.m. SkyCable Fun Club is not available of the series of ‘mini-events’ rolled out by the Meralco Chess Club in celebra- of Bulusan. Fee of P23,000 includes accommoda- Mariel (left). crowned as the Olvida Cup Champion. tion of Meralco Day. (Rolly Sol Cruz) tions, land and boat transportation. to subscribers in Camanava/. (Karen Zabaljauregui) (R. Sol Cruz) 12 Lopezlink May 2008

What’sfrom ABS-CBN Publishing new this May By Sheila Quieta Gretchen tells all in ‘Metro’ Her beauty is beguiling and so is her personal life. shocks anew with her forthcoming project: a tell-all book. And she’s giving Metro the scoop! “Facts lang ‘to,” she says. “No lies, just the truth.” Also this month, Chechel Joson of Max Factor shows you how to have makeup like , Kristine Hermosa and ; seven women celebrate the one feature that others might perceive as a flaw; and four ladies compare notes on their habulin boyfriends. Plus, the latest fashion, beauty and lifestyle trends! Stars sizzle in She is also MAXIM’s cover girl for May! Check out a Japanese restaurant in Boracay, ‘StarStudio’ Hama, for the Food Expert Be an effective parent with StarStudio Magazine offers section. Our April Fitness an exclusive full-length print Expert, motocross champion ‘Working Mom’ interview and pictorial with Glenn Aguilar, gives us No tuition money? We tell Gabby Concepcion. Don’t some training tips. MAXIM’s you where you can find miss too, our interview with Career Expert features that loan you need. Do you megastar and Ascend’s Fritz Weber while feel that being your child’s tag along as daughter KC gets Cocoy Sarmenta checks out “friend” is backfiring on you? a special birthday treat. SSM some cheerleading action. This issue, we offer ways you also celebrates Mother’s Day Meanwhile, editor in chief can balance the scale of par- with a shoot featuring , daughter Maritess and Pierre Calasanz reviews the enthood and be the effective grandson Chris. In addition, SSM brings stories and exclusive 2008 Audi A4 automobile. parent you want to be. Stuck photos of US-based celebrity moms Angela Velez, , in a rut? Find out how your G Toengi and Carol Banawa. Latin belles Priscilla Meirelles and Get the newest issues of your friends can help you climb Marianna del Rio add to this issue’s fabulous features. favorite magazines at lead- out of it, while cover girl ing bookstores and maga- Charlene Gonzales tells us zine stands nationwide. Exclusive to Lopez Group employees how she and husband Aga ‘MAXIM’ Hot 100 turns up the heat within Metro Manila, use your office address and get a full year Muhlach have maintained MAXIM Magazine Philippines is sizzling with the Hot 100. subscription discount up to 50% off cover price. For inquiries, their relationship in the world of showbiz. proves why she’s still at the top of her game. call ABS-CBN Publishing Inc. at 455-9434.

ROCKWELL POWER PLANT FINDS Treats for a Text and photos by Norman Sison

Ah, Mother’s Day. How do you love Mom? Let us count (P1,200) that not only keep Mom’s hair in place, but also some of the ways… specialmake her look good. Or get her an all-occasion Lululady print First, take her out… dress (P2,195) at Dressing Room (Archeology, Level R2). Want something meaty or with a taste of the sea? Try If you’re a “Buy Filipino” advocate, check out Sapato Myron’s Braised Australian Lamb (P425) or Chili Soft Manila (Archaeology, Level R2). Their purse (P2,480) and Shell Crab on Garlic Noodles (P350). If you’re crav- matching sandals (P2,650) will look good on Mom. If your ing for something more ethnic, check out Wild Ginger. mom is the outdoorsy type, check out Moana’s Havaianas Savor their Hainanese Chicken (P265) or Asian Crispy rubber sandals (P1,195-P1,295) at Archaeology, Level R1. Pork (P190); you’ll also love the relaxing, old-world And third, make her feel good Kenzo Amour (P2,700-P4,950) and atmosphere. If you’re feeling more cosmopolitan, Café aside from making Mom look good, you’d want Very Irresistible Givenchy gift set Mediterranean offers a taste of Europe with its Beef her to smell good. Perfumerie (Level R1) offers Kenzo (P3,800), Perfumerie Gyro Plates (P185) or Lamb (P255). Amour in three sizes (P4,950 for 100ml bottle; P3,850 Second, make her look good… for 50ml, and P2,700 for 30ml). If you’re feeling more Who doesn’t want Mom to look her best? If you generous, a Very Irresistible Givenchy gift set (P3,800) “The want to buy jewelry, they need not be expensive brands. would make things more memorable. Power of Simple beauty is what counts. The Bead Shop (at Level If you’re feeling really sweet, get Mom a jar or two a Positive Myron’s serves Braised Australian Lamb and Chili Soft R2) offers mother of pearl pendants (P595) and enamel of Very Buttery Lenguas de Gato (P225) from The Blue Mom” Shell Crab on Garlic Noodles bangles (P545). Kitchen (food court). If your mom is a book lover, in- by Karol Aside from spire her with “The Power of a Positive Mom” by Karol Ladd fancy jewelry, Color Ladd. Get a copy at Fully Booked (Level R3, near the (P630), Editorial Advisory Board Boo Chanco / Danny Gozo Stone (Archeology, cinemas) for P630. Fully Executive Editor Rosan Cruz Level R2) offers May is a special month at Rockwell each year. Take Booked metal hair clamps Mom out on a date at Power Plant on her special day. Contributing Editors Carla Paras-Sison (Benpres) Marlene Ochoa (MNTC) Maite Bueno (Meralco) John Rojo (Bayan) Estela de la Paz (First Gen) Juno Chuidian (SkyCable) Kane Choa (ABS-CBN) Sheila Quieta (ABS-CBN Publishing) Nicole Carlos (FPHC) Vienn Tionglico (Rockwell) Rafael Alunan III (Wellness) Vanessa Suquila (LGFI) Circulation Lucy Torres (Tel. 449-2468) Editorial and Layout Mousetrap Publishing

LopezLink is published by Benpres PR Group 4/F Benpres Bldg., Ortigas, Pasig City Telefax: 633-3520 Metal hair clamps (P1,200), Color Stone and Havaianas For feedback, please email Lulu printdress (P2,195) Enamel bangles (P545), The Bead Shop rubber sandals (P1,195), Moana’s (right) [email protected] Dressing Room