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Sanoma Vuosikatsaus 2019

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Sanoma Vuosikatsaus 2019 Vuosikatsaus 2019 Sisällys Vuosi 2019 lyhyesti Selvitys hallinto- ja ohjausjärjestelmästä 113 Vuosi 2019 lukuina 2 Sanoman transformaatio 3 Palkka- ja palkkioselvitys 125 Yritysostot ja -myynnit 2019 4 Sanoma sijoituskohteena 5 Sijoittajille 129 Sanoman arvonluontimalli 7 Yritysvastuu Sanomalla 8 Hallituksen puheenjohtajan tervehdys 9 Toimitusjohtajan tervehdys 11 Hallituksen toimintakertomus 14 Tilinpäätös Konsernin tuloslaskelma 34 Konsernin laaja tuloslaskelma 35 Sanoman vuosikatsaus 2019 sisältää seuraavat osat: Konsernitase 36 1. Hallituksen toimintakertomus mukaan lukien muut kuin taloudelliset tiedot Laskelma oman pääoman muutoksista 37 2. Konsernin ja emoyhtiön tilintarkastettu tilinpäätös 3. Selvitys hallinto- ja ohjausjärjestelmästä Konsernin rahavirtalaskelma 38 4. Palkka- ja palkkioselvitys Konsernitilinpäätöksen liitetiedot 40 Ellei toisin ilmoiteta, kaikki esitetyt tuloslaskelmaan liittyvät luvut vuosilta 2018 ja 2019 sisältävät vain jatkuvat toiminnot. Taseeseen ja rahavirtaan Emoyhtiön tilinpäätös 96 liittyvät luvut sisältävät sekä jatkuvat että lopetetut toiminnot. Lisätietoja Sanomasta sijoituskohteena on saatavilla osoitteessa Hallituksen voitonjakoehdotus 106 sanoma.com/fi/sijoittajat Tilintarkastuskertomus 107 Tilintarkastettu Osa hallituksen toimintakertomusta Vuosi 2019 Hallituksen toimintakertomus Tilinpäätös Selvitys hallinto- ja ohjausjärjestelmästä Palkka- ja palkkioselvitys Vuosi 2019 lukuina Operatiivinen liikevoittoprosentti ilman hankintamenojen poistoja Learningin tulos parani, Media Finlandin tulos pysyi vakaana 14,8 % Liikevaihto kasvoi pääosin (2018: 13,8 %) Iddinkin yritysoston seurauksena Velkaantuneisuus Nettovelan ja oikaistun käyttökatteen suhde ylitti tilapäisesti pitkän aikavälin tavoitteen (alle 2,5) Iddinkin yritysoston ja IFRS 16:n vuoksi 2,7 Oppimisliiketoimintaa vahvistettiin (2018: 1,4) neljällä yritysostolla Sanoma lyhyesti 400 milj. euroa käytettävissä yritysostoihin Sanoma on oppimisen ja median edelläkävijä, jolla on päivittäin vaikutus miljoonien ihmisten elä- mään. Autamme opettajia kehittämään jokaisen Osakekohtainen osinko lapsen taitoja, tarjoamme kuluttajille merkityksel- listä sisältöä ja yritysasiakkaillemme ainutlaatui- Oikaistu* osakekohtainen vapaa sia markkinointiratkaisuja. rahavirta 0,86 euroa (2018: 0,77) Meillä on kaksi vahvaa liiketoimintayksikköä: 0,50 € Ehdotettu osinko on 58 % Sanoma Learning ja Sanoma Media Finland. Tänään toimimme kymmenessä maassa, mm. (2018: 0,45) (2018: 58 %) oikaistusta Suomessa, Hollannissa ja Puolassa. Vuonna 2019 liikevaihtomme oli 900 miljoonaa euroa ja vapaasta rahavirrasta työllistimme noin 3 500 ammattilaista. * Ilman 10 milj. euron (2018: 17) kuluja, jotka liittyvät kesäkuussa 2018 myytyihin lopetettuihin toimintoihin Belgiassa. Sanoma 2019 2 Vuosi 2019 Hallituksen toimintakertomus Tilinpäätös Selvitys hallinto- ja ohjausjärjestelmästä Palkka- ja palkkioselvitys Sanoman transformaatio Sanoma on ollut kiinteä osa suomalaista mediatoimialaa jo vuodesta 1889, jolloin Päivälehden, Helsingin Sanomien Liiketoimintaportfoliomme edeltäjän, ensimmäinen numero ilmestyi. on tasapainoinen ja meillä Eurooppalaisen oppimisliiketoiminnan rakentaminen alkoi on kaksi vahvaa strategista vuonna 1999, kun Sanoma ja WSOY yhdistyivät. liiketoimintasegmenttiä, Learning ja Media Finland. 2019 Sanoma myi LINDA.-aikakauslehden Hollannissa. Transformaatio saatiin päätökseen, kun Sanoma ilmoitti strategisen liiketoimintayksikkönsä, Sanoma Media Netherlandsin, myymisestä.* Meillä on 400 milj. euroa käytettävissämme * Sanoma ilmoitti 10.12.2019 aikovansa myydä Media Netherlandsin. Kaupan odotetaan toteutuvan viimeistään yritysostoihin. vuoden 2020 kolmannen vuosineljänneksen aikana. 2017–2018 Kannattavuuden tehtyä täyskäännöksen, Sanoma myi Hollannin SBS-televisiotoiminnot vuonna 2017 ja Belgian naistenlehtien Näemme mahdollisuuksia tuotevalikoiman vuonna 2018. kasvuun ja yritysostoihin molemmissa Sanoma vahvisti asemaansa monikanavaisen viihteen tarjoajana Suomessa jatkamalla festivaali- ja tapahtumaliiketoimintansa liiketoiminnoissa. rakentamista. Iddinkin yritysosto kasvatti merkittävästi Sanoman oppimis- liiketoimintaa ja mahdollisti pääsyn integroitujen digitaalisten oppimisalustojen markkinoille. Sanoma 2019 3 Vuosi 2019 Hallituksen toimintakertomus Tilinpäätös Selvitys hallinto- ja ohjausjärjestelmästä Palkka- ja palkkioselvitys Yritysostot ja -myynnit 2019 MEDIA FINLAND LEARNING LEARNING Oikotie Iddink itslearning Sanoma kasvatti omistusosuutensa luo- Sanoma sai päätökseen johtavan hollanti- Sanoma osti itslearningin, kansainvälisen kiteltuja ilmoituksia julkaisevassa Oikotie laisen oppimisratkaisujen ja -palveluiden palkittujen pilvipohjaisten oppimisen Oy:ssä 90 %:sta 100 %:iin. toimittajan, Iddinkin, yritysoston. Iddink toimii ohjausjärjestelmien toimittajan, joka toimii Hollannissa, Belgiassa ja Espanjassa ja sillä yhdeksässä maassa. Vuonna 2018 sen on 300 työntekijää, joista noin puolet työsken- liikevaihto oli n. 30 milj. euroa. telee oppimisteknologian parissa. Vuonna MEDIA FINLAND 2019 sen liikevaihto oli 157 milj. euroa ja ope- ratiivinen liikevoitto ilman hankintamenojen LEARNING poistoja 22 milj. euroa. Kaksi radioasemaa, Clickedu Business FM LEARNING ja Aito Radio Sanoma vahvisti asemaansa Espanjan Essener oppimispalvelumarkkinoilla ostamalla Clickedun, yhden johtavista digitaalisten oppimisratkaisujen tarjoajista. Vuonna Täydentääkseen nykyistä toisen asteen 2018 sen liikevaihto oli 3 milj. euroa. koulutuksen tuotevalikoimaansa Hollan- nissa, Sanoma osti Essenerin, johtavan hollantilaisen yhteiskuntaopin oppima- teriaalien toimittajan. Vuonna 2018 sen Yritysostot liikevaihto oli 3 milj. euroa. Divestoinnit MEDIA NETHERLANDS MEDIA NETHERLANDS LINDA. Strateginen liiketoimintayksikkö Media Netherlands Sanoma myi LINDA.-aikakauslehteä julkaise- Merkittävänä askeleena strategisella polullaan, Sanoma ilmoitti aikeestaan van Mood for Magazinesin sen perustajalle ja myydä strategisen liiketoimintayksikkönsä, Sanoma Media Netherlandsin, vähemmistöomistajalle Linda de Molille sekä DPG Medialle. Media Netherlands muodostuu Hollannin ja Belgian johtavista Talpalle. Vuonna 2018 sen liikevaihto oli 27 aikakauslehdistä (ml. Libelle, Donald Duck, vtwoonen) ja digitaalisesta uutis- milj. euroa. brändistä NU.nl:stä. Kaupan odotetaan toteutuvan viimeistään vuoden 2020 kolmannen vuosineljänneksen aikana. Vuonna 2019 Media Netherlandsin liikevaihto oli 368 milj. euroa ja se on raportoitu lopetettuina toimintoina vuoden 2019 taloudellisessa raportoinnissa. Sanoma 2019 4 Vuosi 2019 Hallituksen toimintakertomus Tilinpäätös Selvitys hallinto- ja ohjausjärjestelmästä Palkka- ja palkkioselvitys Sanoma sijoituskohteena Vakaa liikevaihto ja Sanoma Learning: kannattavuus Kasvava liiketoiminta, vahva digitaalinen kyvykkyys ja skaalaedut Liiketoimintaportfoliomme on tasapainoinen, ja Media Netherlandsin divestoinnin jälkeen 55 % kon- Sanoma Learning on kasvava eurooppalainen oppi- sernin tuloksesta tulee oppimisliiketoiminnasta. misen yhtiö, joka palvelee noin 15 miljoonaa oppilasta kymmenessä maassa. Nykyaikaisten, digitaalisten ja painettujen oppimateriaalien ja oppimisratkaisujen, materiaalien jakelun ja digitaalisten alustojen valikoi- mamme tukee oppimista ja opetusta niin perusope- Liikevaihto Operatiivinen tuksessa, lukiossa kuin ammatillisessa koulutukses- liikevoitto ilman sakin. Tehtävänämme on parantaa oppimistuloksia hankintamenojen tukemalla opettajia ja kouluja oppilaiden täyden poistoja potentiaalin saavuttamiseksi. Paikallisten yhtiöidem- me kautta edistämme maailman parhaisiin kuuluvien 8 % Muu koulutusjärjestelmien toimintaa. Muu kuin 18 % painettu Media mainonta 45 % Media Finland Pitkän aikavälin taloudelliset tavoitteet 6 % Painettu mainonta Finland Vertailukelpoinen liikevaihdon kasvu 4 % Irtonumeromyynti 2–5 % Operatiivinen liikevoittoprosentti ilman hankinta- 19 % Tilausmyynti menojen poistoja 20–22 % Liikevaihto Orgaaninen kasvu opetussuunnitelmauudistusten 55 % Learning ja kasvavan digitaalisuuden myötä Learning 45 % Uudet maantieteelliset alueet sekä teknologia- ja palvelutarjooman kasvattaminen Kannattavuus Vakaa kannattavuus Luvut viim.12kk per 30.9.2019, sisältäen Iddinkin, Essenerin ja Viimeaikaisten yritysostojen synergiaedut itslearningin, ilman Media Netherlandsia Yritysostoilla kasvatetut skaalaedut Painetun mainonnan osuus Palvelemme 15 miljoonaa konsernin liikevaihdosta 6 % 15 milj. oppilasta Sanoma 2019 5 Vuosi 2019 Hallituksen toimintakertomus Tilinpäätös Selvitys hallinto- ja ohjausjärjestelmästä Palkka- ja palkkioselvitys Sanoma Media Finland: Painopisteenä kasvu Kasvava osinko Johtava monikanavainen yritysostoin Sanoman tavoitteena on osinkopolitiikkansa mukai- mediatarjooma, vakaa liikevaihto ja Learningissa hyödynnämme skaalamme ja ky- sesti jakaa kasvavaa osinkoa, joka on 40–60 prosent- paraneva kannattavuus vykkyyksiämme oppimisen suunnittelussa, tekno- tia vuosittaisesta vapaasta rahavirrasta. Sanoma Media Finland on Suomen johtava mediatalo. Hallituksen osingonjakoesitys yhtiökokoukselle perustuu logiassa ja palveluissa laajentuaksemme uusille Tavoitamme viikoittain 97 % suomalaisista. yleiseen makrotaloudelliseen ympäristöön, Sanoman maantieteellisille alueille ja kasvattaaksemme Tarjoamme tietoa, elämyksiä, inspiraatiota ja viihdettä pääomarakenteeseen ja pääomarakennetta koskeviin tarjoamaamme nykyisillä markkinoilla. niin sanoma- ja aikakauslehdissä kuin televisiossa, tavoitteisiin, Sanoman liiketoimintasuunnitelmiin ja inves- radiossa, livetapahtumissa, verkossa ja mobiilissa. tointitarpeisiin sekä
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