Getting ready for NATPE: Programing's biggest aspidistra of them all

The newsweekly of broadcasting arts o Broadcastingand allied ar)ur 48th Year 1979

n ''THE LIST: - Woody Allen, Tim Conway, Peter Falk, Goldie Hawn, Carroll O'Connor, Frank Sinatra (continued on pages 48 and 49)

The Dean averaged a 37% share for his entire nine network seasons. The Best of Dean Martin. 100 very funny half- hours. Ready to strip starting Fall 1979. m CA

..,urce: Nil, subject to survey limitations. NAIPE Hospitality Suite, Penthouse, 26th Floo "SLEUTH" 4 Academy Award nominations! "Totally engrossing entertainment...the kind of mystery we keep saying they don't make anymore." -CHICAGO SUN -TIMES

"THE STEPFORD WIVES" 43% network share! "I can promise you an eerie, spine tingling good shiver down the spine. " -NY DAILY NEWS

We,01011.ucte Q "JENNY" OR. "Marto Thomas and Alan Alda are first -rate." G`pvi - CHICAGO SUN -TIMES at' "A warm, touching, funny movie...Miss Thomas is remarkably gifted." -NEW YORK MAGAZINE AN ALL -NEW GROUP! 25 movies that are all first -run for syndication. "THE HEARTBREAK KID" "An unequivocal hit -a first-class American comedy, as startling in its way as was 36% AVERAGE The Graduate.' " -THE NEW YORK TIMES NETWORK SHARE! Very competitive when compared with other current releases: Avg. Share Features VI 36% MCA Champagne Movies 36% Paramount Portfolio 8 32% Showcase 10 31% (NTI. Weighted average shares for premiere showing of all movies that have appeared on prime -time network television.) LONG RUNNING! All 25 movies suitable for 2 -hour "THE MISSILES OF OCTOBER" or longer time slots. "Probably the finest historical drama television has ever presented. " - "An example of how great TV can be." BUY NOW. - BULLETIN PLAY NOW! 9 movies available immediately. 14 available in 1979.

"THE AMAZING HOWARD HUGHES" 43% and 53% network shares! "Sweeps through Hughes adult life like a searchlight... Tommy Lee Jones acquits himself well Viacom in title role." -DAILY VARIETY BroadcastingNMar5 TheWeek in Brief

PRELUDE TO BATTLE Both sides in the children's evidence that the prime -time access period is in a state advertising cort.troversy start sparring on the eve of of retrenchment. PAGE 59. A complete list of exhibitors, four weeks of FTC hearings. Here's a report from the what they are offering and who will be representing them camps and the line -up of witnesses for the first week. begins on PAGE 84. PAGE 29. BREAKING DOWN THE CLEARS Testimony of FCC KICK IN PANTS FOR TV A Washington Post poll asserts Chairman Ferris on Capitol Hill last week indicates that that the majority of Americans spend less time viewing the commission has decided to make that move. than they used to. PAGE 30. PAGE 98.

MARCH ON WASHINGTON The rally against over- THE LAST DAY Margita White walks away from the regulation drew a smaller than -expected contingent of FCC, leaving a mark on the commission in only 29 broadcasters. But it afforded speakers such as (I -r) Sis months of service. PAGE 100.

AFTERMATH Following the release of Nixon papers on White House pressures on , there is a strong determination among policy makers that the system be insulated from future political intimidation. PAGE 104.

BETTER NEWS TVB revises its forecast to say that television's revenues will surpass total newspaper revenues by 1990, five years earlier than had been expected. PAGE 114. Kaplan, WAYS(AM)- WROO(FM) Charlotte, N.C.; Bill Summers, WLOU(AM) Louisville, Ky., and Dick Chapin, Stuart 'ROOTS II' Sequel along with ABC -TV regulars push Broadcasting, Lincoln, Neb., a chance to vent their the network to its highest weekly ratings average since feelings. And they were given some assurance that there the first Roots in 1977. PAGE 128. News directors at ABC - is Still hope. PAGE 31. owned stations played down promotional nudges from above, but all do spin -off stories on the miniseries. GELLER WANTS 9 KHZ The NTIA chief says he's PAGE 130. lobbying the White House for change in the U.S. policy in time for WARC. PAGE 33. ABC INCIS BEST YEAR Records were set in revenues and profits during 1978, with broadcasting and NATPE TRUMPS ITSELF The National Association of publishing contributing major shares. PAGE 132. Television Program Executives heads for Las Vegas and its 16th annual conference next Friday. There will be new BLAIR'S BODEN After 25 years in radio, John Boden is records in attendance and the number of exhibitors along more excited than ever about the medium. And the with an jammed agenda of key speakers and critical president of Blair Radio is a firm believer that radio issues. PAGE 46. At this year's NATPE marketplace is selling is the last frontier for creative selling. PAGE 181.

Broadcast Advertising. 114 Closed Circuit 9 For the Record 140 Profile 161 Broadcast Journalism.. 130 Datebook 20 Media 98 Programing 126 Broadcast Technology. 133 Editorials 162 Monday Memo 26 Stock Index 159 Business Briefly 12 Fates & Fortunes 136 Open Mike 23 Top of the Week 29 Changing Hands 103 Finance 132 Playlist 135 Where Things Stand 24

Index to Advertisers Air Time Intl 82 -83 O American Intl TV 123 0 American Way 146 0 AP 22 O Productions 141 0 Blackburn & Co 102 n Broadcast Consultants 124 0 Broadcast Personnel 136 n Broadcast Electronics 17 o Brookville Marketing 1430 Buckley Radio Sales 107 0 CPM Systems 860 Churchill Productions 134 Cinema Shares Intl TV 125 0 Claster TV Productions 17,1150 TV 75, 77, 79, 81 0 DFS /General Mills 99, 100 -101 O Environmental Research & Tech 129 87, 95 0 Group W Productions 52 -53, 92 -930 Alfred Haber 27 0 Harris 91, 1110 Ted Hepburn 1030 Rex Humbard 121 0 ITT Continental Baking & Mattel Toys 1190 Katz Agency 1100 KHO -TV 280 King World Productions 130 -131 0 Klein & 1090 MCA -TV Front Cover, 21, 23, 25,47- 49.84 -850 MGM -TV 13 -160 MIP -TV 144 -1450 George Moore Assoc 200 Multimedia Program Productions Inside Báck Cover, 350 NFL Films 900 National Telefilm Assoc 139 o National TV Log 1080 Nielsen -Ferns Intl 106 0 Ohio State Awards 94 O Paramount TV Distribution 5 -7, 10 -11, 18 -19 n Rockwell Intl /Collins 47 0 SFM Media Service 1130 Show Biz 55 -580 Sintronics 1120 96 -97 0 Southern Baptist Radio & TV Comm 1160 State Farm 122 Joe Sullivan & Assoc 134 O TM Productions 500 TVS -TV Network 65, 67, 69, 71, 730 80 Tandem 36 -45 n JWT Syndication Back Cover n Edwin Tornberg 140 0 Trailways 127 0 United Artists TV 60 -61 0 U.S. Chamber of Commerce 62 0 Universal Intl TV 1200 Viacom 2 -3 n WJFM 111 0 WOR -TV 105 O WSM 88 -89 WSPA -TV 51 0 WTCN -TV 117 0 Warner Bros TV 63

Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N.W. Washington. D.C. 20036. Second -class postage paid at Washington, D.C. and additional offices. Single issue 51.50 except special issues $2.50. Subscriptions, V.S. and possessions: one year S40, two years S75, three years $105. Canadian and other international subscriptions add Sl2 per year, U.S. and possessions add 5140 yearly for special delivery, S90 for first class. Subscriber's occupation required. Annually: Broad- casting Yearbook S42.50. Cable Sourcebook S20. Across the Dial- Around the Channels 52.25 (by mail, prepaid only. S3). TH MOST SUCCESSFULLY PROGRAMM :D STATIONS IN TH NATION, TURN TO PARAMOUNT! v'4rh Nd PARAMOUNT COVERING ALL DEMOGRAPHICS...IN ALL TIME PERIODS.. FIRST RUN PROGRAMMING AND THI HAS ITALLI NITH TOP -RATED SERIES, GLITTERING PREMIERE SPECIALS, :INEST LIBRARY OF FEATURE FILMS.

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PORTFOLIOS I THRU V PORTFOLIO VI PORTFOLIO VII PORTFOLIO VIII "PREMIERE FEVER" COMING ATTRACTIONS: "MORK & MINDY" "TAXI" Visit us at our suite at NATPE!

CONTACT YOUR PARAMOUNT TELEVISION DOMESTIC SYNDICATION SALESPERSON The night we went to the moon.

One in a series of paintings by Joseph Ceateri depicting Taft Broadcasting Activities. Television coverage of the first moon formation and entertainment to the history making performances, send a landing brought families together all American family. note on your letterhead to: across America. And our television sta- And it's a great business to be in. Mr. John T. Lawrence, Jr., Taft Broad- tions helped make this event possible. With radio and TV stations, Hanna - casting Company, 1906 Highland Avenue, At Taft Broadcasting Company, tele- Barbera Productions and themed amuse- , Ohio 45219. vision is just one of ways we combine ment parks, we're in some of the best community service with earnings growth. growth industries around. We're in the business of providing in- For the down -to -earth details on our FT Broadcasting Company Informing and entertaining the American family. Closed Circuit R, Insider report: behind the scene, before the fact

officials say session was set up with NAB's has been talking with top officials of Ides of March knowledge. Actually Mr. Van Deerlin present sponsor, Veterans of Foreign New Communications Act rewrite, which probably knew what was going to happen, Wars, about beefing up NAB's part in House Communications Subcommittee because his subcommittee counsel, Chip contest, which last year drew 250,000 Chairman Lionel Van Deerlin (D- Calif.) Shooshan, helped procure others who entries nationally. said last week would be introduced March shared stage with subcommittee chairman "Voice," created by late Robert K. 15, will continue to place biggest license (see story, page 31). Nonetheless both Richards, NAB's public relations chief, f °es on broadcasters operating in scarcest association staffs are fuming -NAB more was scuttled in 1961 as economy move spectrum space- meaning VHF televison. than NRBA -and won't likely be holding during Leroy Collins's NAB presidency. Bill won't specify fee scales, leaving that to any joint ventures again soon. Costs then ran $1 1,000 a year, with fewer FCC, but will place "cap" on fees, stated entries. They're now $150,000. as maximum percentage of revenues. Cap that turned up in Slow going is to avoid kind of excess Voice of experience fee schedule that subcommittee staff FCC staff is having tough time developing prepared last year, charging some stations way to get information commissioners Nicholas Zapple, who retired three years most or all of their profit. asked for in December when they turned ago as communications expert on Senate New draft will continue to dedicate down staff recommendation that four Commerce Committee staff, has been broadcaster fees to support of public VHF drop -ins under consideration be quietly advising Public Broadcasting broadcasting, although that provision, it's rejected (BROADCASTING, Jan. 1). Service, presumably on legislative matters. indicated, is being kept only as bargaining Commissioners asked for verification of He was recruited by Newton Minow, PBS who in chip, Mr. Van Deerlin having found little study by group interested in Johnstown - chairman, as FCC chairman early support for it, even in public broadcasting. Altoona, Pa., drop -in indicating terrain 1960's had frequent dealings with Senate's New fee cap, it's said, would limit total would prevent new VHF in area from hired eye on FCC. broadcaster collections to something less causing interference. Commissioners also than public broadcasting's congressional said staff should check on whether viewers Lates for locals authorization for this year: $140 million. in area use outdoor antennas and what Staff fee schedule put out last year would effect that would have on interference Metromedia Television is making development push for half -hour late -night have raised $267 million a year from problem. "Chilling" effect of VHF drop - commercial broadcasters. ins on UHF development was another strips, with seed money going to both matter commissioners wanted studied. Columbia Pictures Television and 20th Pilots are Two months later, Broadcast Bureau, Century -Fox Television. May for The Life Sky spots chief engineer and Office of Plans and expected around CPT's adult humor Blair Television is reported to be Policy say project has been sidetracked by and Times of Eddie Robbins, conceived by former Mary experimenting with use of satellite to other matters. However, hope is that at serial writer Ann deliver TV commercials to client stations. least design of studies will be presented to Hartman, Mary Hartman Marcus, for Fox's It All Happens at Pilot project now being set up will involve commission in "four or five weeks." and TV commercials for General Foods (via the Madd House, about couple who run Ogilvy & Mather) in three cities in network TV talk show from home. Midwest and Far West to determine Narrowing the limits? whether this distribution system is more FCC has put hold on consideration of Moving on in radio cost -efficient and effective than mail or air applications that would result and Frank Stanton will not stand for freight. UHF television crossownerships pending reappointment as chairman of American outcome of economic study of UHF's Red Cross, unpaid post he has occupied need for financial support that co- located Bad neighbors since retiring as CBS vice chairman. Six - radio affiliate can provide. One -to- market year term ends March 31. He'll continue, National Association of Broadcasters and rule permits new UHF -radio however, to serve on several corporate But National Radio Broadcasters Association, crossownership on case -by -case basis. boards and increase time spent in duties never best of friends, had one of biggest Chairman Charles D. Ferris and some related to seat on Harvard University falling -outs yet last week. Dust -up other commissioners have taken tough board of overseers. occurred after luncheon at broadcast approach to applications providing for such "rally against overregulation" which saw crossownership. NAB's visiting state association presidents After economic study was suggested at Squaring off and FCC Chairman Charles Ferris walk meeting couple of months ago, FCC Commissioner Abbott Washburn is out just before House Communications chairman's office directed Broadcast expected to use his appearance at Federal S 'bcommittee Chairman Lionel Van Bureau not to bring any more UHF-AM Communications Bar Association Deerlin (D- Calif.) was introduced to or UHF -FM proposals to commission luncheon this week to rebut major point of speak- breach of protocol embarrassing to until study was completed. Study, slowed Judge David Bazelon's talk in both NAB and Mr. Ferris, latter apparently by illness and staff departures, is expected last month (BROADCASTING, Feb. 5). being unaware that Mr. Van Deerlin was to be completed early next month. Judge Bazelon, member of U.S. Court of even there. Appeals in Washington, argued that NAB staff blames blunder on NRBA regulation of broadcast content inhibits (one executive called NRBA "bull in a Second thoughts broadcasters and leads to bland china shop ") for independently tacking National Association of Broadcasters programing. Commissioner Washburn session with Mr. Van Deerlin on meeting wants to resume major role in annual disagrees. He'll defend fairness doctrine it knew was supposed to adjourn at 2 p.m. "Voice of Democracy" high -school essay and obscenity -indecency standards as in so state presidents' meeting could contest it originated and then dropped. public interest and not in broadcasters' reconvene across town by 2:30. NRBA Vincent T. Wasilewski, NAB president, way.

Broadcasting Mar 5 1979 9 STARS AND Now you can strip a series of star -spangled programs into your schedulE

with America's best loved comedy shows,. . "Laverne & Shirley" and "Happy Days" still deliver the highest shares of any network offering in the STRIPS FOREVER. urrent season - "Laverne & Shirley" and "Happy Days"... #1 and #2... lust two more good reasons to turn to Paramount for the most successful >rogramming you've ever known. ource: NTI Share September 17-December 24,1978 ;ONTACT YOUR PARAMOUNT TELEVISION DOMESTIC SYNDICATION SALESPERSON Business5Briefly

Boston, New York and Washington. Radio only Agency: The Golnick Co., Fort Lauderdale, Rep Fla. Target: women, 25 -49. appointments Shoetown Thirty -week radio Anderson Little Five -week campaign campaign begins in mid -March for shoe starts in late April for clothing store chain WAIL -Tv Atlanta: Spot Time Ltd., store chain in about 10 markets including in about 40 markets including Albany, New York. , New York and Washington. N.Y., Charlotte, N.C., and Philadelphia. WCWB -TV Macon, Ga.: Adam Agency: Felsway Advertising, Totowa, N.J. Agency: Cabot Advertising, . Young Inc., New York. Target: adults, 25 -49. Target: men, 25 -49. Church's Fried Chicken Twenty -six- Service Merchandise Four -to -five- week radio campaign begins this week week radio campaign begins in late for restaurant chain in about 50 markets March for catalogue store chain in 13 restaurant chain during day and fringe including Los Angeles, Nashville and markets including Albany, N.Y., and . time. Agency: Doyle Dane Bernbach, New Oklahoma City. Agency: Burton - Agency: Les Hart, Nashville. Target: York. Target: adults, 18 -49. Campbell, Atlanta. Target: adults, 18 -49. adults, 25 -49. Sarah Coventry Two -month TV Delta Airlines Nineteen -week radio Dubuque Packing Four -week radio campaign begins in early April for campaign starts in late April in seven campaign begins in mid -March for accessories and jewelry company in three markets including Boston, Baltimore and Dubuque ham in California markets markets during fringe and prime time. New York. Agency: Burke Dowling Adams, including Los Angeles and San Diego. Agency: McCaffrey & McCall, New York. Atlanta. Target: men, 25 -49. Agency: Hoffman York, . Target: women, 18 -49. Nicholas Labs Twelve -week radio Target: women, 25 -49. Maaco Two -month TV campaign starts campaign begins in early March for Ambi Dreyer's Four-week radio campaign in early March for auto painting group in Skin Cream in 27 markets, including New starts in mid -April for Dreyer's Grand Old about 70 markets during fringe, news and York, Detroit, Philadelphia and Chicago. ice cream in about 12 markets including sports time. Agency: Printz Advertising, Agency: Gerber /Carter Corn munications, , Phoenix, Seattle and San Diego. Philadelphia. Target: total men. New York. Target: Black women, 18 -49. Agency: Ronald R. Wren Advertising, San Armour -Dial Six -week TV campaign Toyota Seven -week radio campaign Francisco. Target: women, 25 -54. begins this week for Armour chili in 19 begins in early April for cars and trucks in markets during day and late fringe time. Hunt Wesson Nine -week TV southern California markets including Agency: Foote, Cone & Belding, Chicago. campaign begins this week for Orville San Diego. Agency: Dancer- Fitzgerald- Target: women, 18 -54. Redenbacher gourmet popcorn in about Sample, Torrance, Calif. Target: men, 25 markets during fringe time. Agency: Equitable Savings One -month TV 18 -34. SFM Media, New York. Target: total campaign begins in early April for savings Parks Sausage Six -week radio women. and loan group in about 10 markets campaign starts in mid -March for meat during day, fringe and prime time. Ponderosa Two -month TV campaign products group in six markets including Agency: Colle & McVoy, Minneapolis. this in 40 markets for starts week Target: total adults. White Castle One -month TV campaign begins this week for BAR reports television- network sales as of Feb. 11 hamburger chain during fringe, day and ABC S166.688.900 (33.4 %) n CBS $163,652.100 (32.8 %) n NBC $168.409.900 (33.8 %) prime time. Agency: Warner P Simpson, Total Total Columbus, Ohio. Target: adults, 18 -49, minutes dollars x teen -agers, and children, 6 -11. week week 1979 total 1978 total change ended ended 1979 total dollars dollars from Day parts Feb. 11 Feb. 11 minutes year to date year to date 1978 Gillette One -month TV campaign begins in mid -March for Hyponex plant Monday- Friday product in 25 markets during day, prime Sign -on -10 a.m. 152 S 1,105,800 871 S6,324.200 S 5,375,500 +17.6 and late fringe time. Agency: Hill, Holiday, Monday -Friday Connors, Cosmopulos, Boston. Target: 10 a.m. -6 p.m. 979 17,263,200 5.916 104,542,400 100,837,200 +3.7 women, 25 -49. Saturday- Sunday Wm. Underwood One -month TV Sign -on -6 p.m. 357 9,684,600 2,035 61,776,700 55,657,800 +11.0 campaign starts in late March for Accerin Monday- Saturday flavor enhancer in about 12 markets 6 p.m. -7:30 p.m. 103 5,313,700 605 29.755.600 25,452,400 +16.9 during late fringe and prime time. Sunday Agency: Kenyon & Eckhardt, Boston. 6 p.m. -7:30 p.m. 28 1,967,500 136 13,100,200 11.195.800 +17.0 Target: total women. Monday- Sunday 7:30 p.m. -11 p.m. 420 46,681,600 2,477 253,466,200 224.102,300 +13.0 Cadillac One -month TV campaign begins in mid -March in about 30 markets Monday- Sunday during fringe and prime time. Agency: 11 p.m.- Sign -off 224 4,661.500 1,356 29,785,600 24,953,700 +19.4 D'Arcy, MacManus & Masius, Troy, Mich. Total 2,263 $86,677.900 13,396 S498.750,900 S447,574.400 +11.4 Target: men, 35 and over. Source. Broadcast Advertisers Reports Car -X Service Systems One -month

Broadcasting Mar 5 1979 12 TOM AND JERRY TOM AND JERRY TOM AND JERRY IN THE MORNING IN THE AFTERNOON IN THE EVENING The Number One cartoon A weekday winner in early Who said cartoons were just show of last season is still fringe as well! TOM AND for children? In the two mar - going strong in markets airing JERRY carries its time period kets where TOM AND JERRY weekday mornings, leading in Washington, D.C. (24 had their prime -access debut, its time period in such major share), Minneapolis -St. Paul they captured the time period markets as Los Angeles (31 (50 share), Cincinnati (29 away from several adult - share) and Detroit (31 share). share), Nashville (40 share), oriented game shows and sit- Greensboro- Winston Salem - coms: in , Monday - Highpoint (43 share), Syra- Friday, 7:30 PM (21.0 rating - cuse (40 share), Albuquerque 37 share), in Rochester, Thurs- (36 share). And, in Chicago, day, 7:30 PM (15.8 rating - 31 TOM AND JERRY is tied for share). the leading position. TOM AND JERRY, ANYTIME!

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Presenting the Good Old Days from MGM! Two hundred fifty pre -1948 feature films with More stars than there are in the heavens" including: Abbott Si. Costello, Walter Abel, June Allyson, Don Ameche, Judith Anderson, Eve Arden, Edward Arnold, , Mary Astor, Lew Ayres, MGM , Tallulah Bankhead, John Barrymore, Lionel Barrymore, Freddie Bartholomew, Anne Baxter, Wallace Beery, Constance Bennett, Jack Benny, Ingrid Bergman, Charles Bickford, Joan Blondell, Beulah Bondi, Charles Boyer, Walter Brennan, Nigel Bruce, Billie Burke, George Burns (Si. Gracie Allen, Eddie Cantor, Richard Carlson, Leo G. Carroll, Lon Chaney, Cyd Charisse, Charles Coburn, Claudette Colbert, Ronald Colman, Gary Cooper, Jackie Cooper, Joseph Cotten, JoanCrawford, BingCrosby, Robert Cummings, Dan Dailey, Jr., Marion Davies, Laraine Day, Reginald Denny, Andy Devine, Marlene Dietrich, Melvyn Douglas, Marie Dressler, Irene Dunne, Jimmy Durante, Dan Duryea, Buddy Ebsen, Nelson Eddy & Jeanette McDonald, Douglas Fairbanks, Jr., W. C. Fields, Lynn Fontanne, Preston Foster, Betty Furness, Clark Gable, Greta Garbo, Ava Gardner, Judy Garland, Greer Carson, Janet Gaynor, John Gilbert, James Gleason, Betty Grable, Kathryn Grayson, Sydney Greenstreet, Jean Harlow, Van Heflin, Katharine Hepburn, Hugh Herbert, Jean Hersholt, John Hodiak, Hedda Hopper, Edward Everett Horton, Leslie Howard, Ruth Hussey, Walter Huston, Van Johnson, Allan Jones, Boris Karloff, 04 never made a movie I didn't like!'

3uster Keaton, Gene Kelly, Deborah Kerr, Dorothy Kilgallen, Otto Kruger, Bert Lahr, Hedy Lamarr, Angela Lansbury, Lassie, Charles Laughton, Laurel & -lardy, Peter Lawford, Janet Leigh, Gene Lockhart, Carole Lombard, Peter Lone, Myrna Loy, Bela Lugosi, Alfred Lunt, Marjorie Main, Frederic March, -íerbert Marshall, The Marx Brothers, Adolph Menjou, Burgess Meredith, Una Merkel, Ray Milland, Thomas Mitchell, Robert Mitchum, Robert vlontgomery, Agnes Moorehead, Frank Morgan, Chester Morris, Paul Muni, George Murphy, Conrad Nagel, David Niven, Margaret O'Brien, Dennis J'Keefe, Maureen O'Sullivan, Laurence Olivier, Gregory Peck, Walter Pidgeon, Zazu Pitts, Jane Powell, William Powell, Vincent Price, Basil Rathbone, Donna Reed, Gene Reynolds, Rin- Tin -Tin, Edward G. Robinson, Ginger Rogers, Mickey Rooney, Barbara Rush, Rosalind Released thru 2ussell, Ann Rutherford, George Sanders, Norma Shearer, Frank Sinatra, Red Skelton, C. Aubrey Smith, Ann Sothem, Barbara TV ìtanwyck, James Stewart, John Stockwell, Elizabeth Taylor, Robert Taylor, Franchot Tone, Audrey Totter, Spencer Tracy, Claire Trevor, Lana Turner, Erich Von Stroheim, Nancy Walker, Robert Walker, John Wayne, Ethel Waters, Esther Williams, Ed Wynn, or United Artists

TV campaign starts in early April for auto prime time. Agency: Bozell & Jacobs, April for tourist promotion in 10 markets muffler shops in eight markets during New York. Target: total women. during day, fringe and news time. Agency: fringe, prime, news and sports time. Barrett -Yehle, Kansas City, Mo. Target: Opryland U.S.A. Twelve -week TV Agency: N.W. Ayer, Chicago. Target: men, men and women, 25 -54. campaign starts in mid -March for 25 -54. amusement park in 12 markets during Bachman Foods Two -week TV Norcliff- Thayer Four-week TV day and fringe time. Agency: Eric Ericson campaign starts in mid -March for Cain's campaign begins in early March for & Associates, Nashville. Target: adults, 18 Potato chips in Toledo, Ohio, and Detroit Esoterica skin cream in 20 markets and over, teen -agers and children. during fringe, day and prime time. during day and early fringe time. Agency: Agency: Fahlgren & Ferriss, Toledo. Marschalk, New York. Target: women, 35 Masonite Three -week TV campaign Target: women, 18 -49. starts in early April for house re- siding in and over. Amchem Products Two -week TV 11 markets during all dayparts. Agency: Three -week TV campaign starts in late March for lawn Bank of America Braverman-Mirisch, Los Angeles. Target: starts in late March in 10 and garden chemicals in 18 markets campaign adults, 25 -49. markets during fringe, prime and prime- during fringe and prime access time. !--z.zess time. Agency: Grey Advertising, Missouri Tourism Commission Agency: Richardson, Myers & Donofrio. ßús Angeles. Target: total adults. Three -week TV campaign begins in early Target: men, 25 -54. Western New York Apple Growers Association Three -week radio campaign begins this week to promote group's "controlled atmosphere apples" in nine markets and for apple juice in six markets. Agency: Rumrill -Hoyt, New York. They're right... Target: women, 18 -49. American Hardware Supply Three - CONTROL 16 week radio campaign begins in early April for manufacturer in 33 markets can do what including Baltimbre, Detroit, Nashville and Washington. Agency: Ketchum, others MacLeod & Grove, . Target: can't! adults, 25 -54. Stokely -Van Camp Three -week radio campaign starts in late April for Van Camp food specialties products in 36 South and Southeast markets including New Orleans and San Antonio, Tex. Agency: Handley & Miller, Indianapolis. Target: women, 25 -49.

TV only

Time -Life Books Eight -month TV campaign begins this week for Time - Life's books, "Old West," in -41 markets during late fringe and prime time. Agency: Young & Rubicam, New York. Target: total men. Not all program automation systems.,. Pennzoil O Nineteen -week TV campaign can tell you in plain English why a commercial, music tape or begins in late March for Gumout other event did not play as scheduled. Control 16 Does! carburetor cleaner in 29 markets during can let you insert into the normal program sequence a cluster news time. Agency: Eisaman, Johns & Law, of events for sponsored bulletins. Control 16 Does! New York. Target: total men. can use one universal source card interchangeable with any Lloyd's Bank Four -month TV other source card. Control 16 Does! campaign begins in late March in four can display the program log printout on the video monitor. markets during fringe and prime time. Control 16 Does! Travisano & Agency: Della Femina, can guarantee response of ± 1 dB, distortion <0.5 °ro, signal to 1 $tners, Los Angeles. Target: adults, noise > 70 dB, stereo separation > 55 dB, measured from 2g -49. 40 Hz to 20 kHz. Control 16 Does! Kristy Wells Twelve -week TV campaign begins in early April for Compare Control 16 to the other systems and you'll prove to cosmetics manufacturer's Crazy Nails in yourself it can do what the others can't. For more information on 16's performance, at least 60 markets during day and fringe the Control superior call John Burtle at 217/224-9600, or write for our 8 page brochure. time. Agency: Furman Roth, New York. Target: women, 18 -34. American Cyanamid Twelve -week TV campaign begins in late March for I-E BROADCAST ELECTRONICS INC. a FIln1WAY /company Lemon -Sol spray cleaner in Buffalo and 4100 NORTH IL Rochester, N.Y, during day, fringe and 24TH STREET P.O. BOX 3606 QUINCY, 62301 U.S.A .TELEX: 25 -0142

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Gull Western Company ,NTACT YOUR PARAMOUNT TELEVISION DOMESTIC SYNDICATION SALESPERSON Datebook E

is indicates new or revised listing March 6 -Radio Advertising BureaulSterling In- Astoria, New York. stitute radio sales clinic. Sheraton Inn, LaGuardia, New York. March 15- Deadline for nominations for first Michelle Clark Awards, sponsored by Radio- Televi- This week March 8- 7- Illinois Broadcasters Association winter sion News Directors Association to recognize ex- March 4 -8 -Oregon Cable Communications Associ- meeting. Forum 30 hotel, Springfield, III. cellence in broadcast journalism by those who have been in the profession less than three years. Informa- ation annual convention. Holiday Inn, Salem, Ore. Con- March Federal Communications Bar Association 7- tion: Ted Landphair, WMAL(AM) Washington 20015. vention chairman: John P. Johnston, (503) 378 -9123. luncheon. Speaker will be FCC Commissioner Abbott March 5- International Council, Academy of Televi- Washburn. Capital Hilton hotel, Washington. March 15 -Radio Advertising Bureau /Sterling ?-- --- stitute radio sales clinic. Arlington Park hot/. sion Arts and Sciences ceremony to honor TV Globo March 7- Presentation of Ohio State Awards, Arlington Heights. Ill. (for Chicago area). Network of Brazil. Avery Fisher Hall, Lincoln Center, sponsored by the Institute for Education by Radio - New York. Television under auspices of the Telecommunications March 15- Deadline for entries in Radio Television March 5- Pennsylvania Association of Broadcasters Center of Ohio State University. Henry Geller, assistant News Directors competitions, including Edward R. congressional gold medal reception /dinner. Washing- secretary of commerce for communications and infor- Murrow Awards for courage, enterprise and social ton Hilton, Washington. Information: Robert Maurer, mation, will be keynote speaker. National Press Club, awareness in reporting a significant community prob- PAB, 407 North Front Street, Harrisburg, Pa. 17101. Washington. lem. There also are RTNDA awards for spot reporting, investigative reporting and editorial/commentary. En- March 8 -Radio Advertising BureaulSterling In- March 5 -8- Society of Cable Television Engineers try forms: RTNDA, 1735 DeSales Street, N.W., Wash- stitute radio sales clinic. Copley Plaza hotel, Boston. regional technical meeting. Topic will be CARS ington 20036. (Form will list judges and schools to microwave and satellite to cable technology. Del March 8-11- Women in Communications Inc. which regional entries must be submitted). Webb's Townhouse, Phoenix. midyear board meeting. Quality Inn, Austin, Tex. March 18- 18- Intercollegiate Broadcasting System March 5- 7- Annual convention of Association for March 9- Deadline for entries in local program 40th annual convention. Shoreham Americana hotel, Educational Communications and Technology. awards for radio competition, sponsored by Corpora- Washington. Rivergate Convention Center, New Orleans. Informa- tion for Public Broadcasting. Information: Jan Lantz, March 18 -18- Women in Communications Inc. tion: AECT 1126 16th Street, N.W., Washington 20036. CPB, Washington. Southwest region meeting. Broadway Plaza Motor Inn, March 5- 30- Continuation of Federal TFade Com- March 9 -10 -Tenth annual Country Radio Seminar. San Antonio, Tex. mission hearing on children's advertising. Start was in Hyatt Regency, Nashville. on Jan. 15. Washington. March 18 -18- Western regional meeting of Na- March 9 -11 - Society of Professional Journalists, tional Association of Farm Broadcasters. Yuma, Ariz. March 8- Presentation dinner, Hollywood Radio and Sigma Delta Chi Region 2 conference. Participants March 18 -20 -Ohio Cable Television Association Television Society's International Broadcasting Awards will include Senate Minority Leader Howard Baker, annual convention. Sheraton Columbus, Columbus, for radio and television commercials. In addition, Hal State Department Assistant Secretary Nodding Carter Ohio. Linden of Barney Millerwill be honored as "Man of the and 60 Minutes Producer Marion Goldin. L'Enfant Year'. Century Plaza hotel, Los Angeles. Plaza hotel, Washington. March 19- Colloquim of Annenherg School at March 9- 14- National Association of Television Pro- University of Pennsylvania. Representative Lionel Van gram Executives conference. MGM Grand hotel, Las Deerlin (D- Calif.) will speak on Communications Act Vegas. rewrite. Philadelphia. March March 10- "First Amendment Survival Seminal' 19- International Radio and Television Society newsmaker sponsored by 14 news organizations including Radio luncheon. Waldorf- Astoria, New York. Television News Directors Association. There will be three workshop sessions and luncheon that will be ad- March 21 - Council of Churches of the City of New dressed by Bob Woodward of Washington Post. Na- York 's 15th annual awards buffet /reception, SUNBELT tional Press Club. Washington, Registration is $10, multimedia awards presentation for radio and TV sta- which, with grant from National Press Foundation, will tions. Americana hotel, New York, COMMUNICATIONS, INC. cover cost of box lunch and press kit with documents. booklets and summaries of matters covered by semi- March 21- Meeting of executive committee of has purchased the assets of nar. Reservations: First Amendment Survival Seminar, American Women in Radio and Television. Fairmont hotel, Room 1, 10th floor, National Press building, Washing- Dallas. Radio Stations KVOR - AM & ton 20045. March 21 -22- Association of National Advertisers - KSPZ - FM, Colorado Springs, annual Television Workshop (March 21) and Media Workshop, (March 22). Combination fee for both Colorado, from Also in March events will be $100 for ANA members, $115 for non- members, and for either event, $60 members and March 12 -14 -Fifth annual congressional -FCC con- for WOLVERINE $70 for non- members. Plaza hotel, New York. ferences of California Community Television Associ- BROADCASTING CORP. ation. Mayflower hotel, Washington. March 21 -23 -1979 worldwide conference and workshop of American Forces Radio and Television March 13 -Radio Advertising Bureau /Sterling In- Service. Dallas. stitute radio sales clinic. Hilton Inn, Troy, Mich. (for Detroit area). March 21 -24 -The National Honorary Broadcast- ing Society Alpha Epsilon Rho, 37th annual conven- March 14- 15- Broadcast Financial Management tion. Sheraton hotel, Dallas. Association/BCA board of directors meeting. Waldorf- March 22 -23- Meeting of national board of Ameri- The undersigned initiated this can Women in Radio and Television. Fairmont hotel, transaction and assisted seller Dallas. in the negotiations. March 23- Colorado Broadcasters Association s rrata seminar (8:30 a.m.), management update (2 p.m.) 'a - d annual awards banquet (6 p.m.). Writers Manor, Denver. Wxrx -TV Newport, Ky. (Cincinnati), March 23 -New deadline for comments on proposed Metromedia Inc. channel 19, and non- changes to alcoholic beverage advertising rules by Bureau of Alcohol, Tobacco and Firearms (BROAD- commercial KTps(Ty) Tacoma, Wash., CASTING. Jan. 29). ATE Regulations and Procedures channel 62 licensed to Tacoma School Division, PO. Box 385, Washington 20044. AND ASSOCIATES District No. 10, were omitted from March 23 -New deadline for FCCcomments con- BROADCASTING'S "State of the art in UHF" cerning regulation of domestic receive -only satellite MEDIA BROKERS AND APPRAISERS table accompanying special report on earth stations (Docket CC 78 -374). Previous deadline was Feb. 23. Replies are now due April 23. 611614 CENTRAL EXPRESSWAY SUITE 712 UHF television (Feb. 26, page 44). DALLAS. 75206 214/361 -8970 March 25- Annual membership meeting of Associ- ation of Maximum Service Telecasters. Mezzanine

Broadcasting Mar 5 1979 20 L1vvt eetlings

March 9 -14- National Association of Television annual convention. Hyatt Regency hotel, Washing- Program Executives conference. MGM Grand ton. hotel. Las Vegas Future conferences: Feb. 15 -20, June 24- Public Broadcasting Service's an- 1980, Hilton, San Francisco; Feb. 13 1981, 27- -18, nual membership meetings. Century Plaza hotel, New Orleans. Los Angeles. March 25 National Association Broad- -28- of June 25- 29- National Association of Broad- casters annual convention. Dallas. Future conven- casters joint board meeting. NAB headquarters, tions: New Orleans, March 30 -April 2, 1980; Las Washington. Vegas, April 12 -15, 1981; Dallas, April 4-7, 1982; Las Vegas, April 10 -13, 1983; Atlanta, March Sept. 8 -8 -Radio Television News Directors As- 18 -21, 1984; Las Vegas, April 7 -10, 1985; Kansas sociation international conference. Caesar's City, Mo., April 13 -16, 1986; Atlanta, April 5 -8, Palace, Las Vegas. 1980 conference will be Dec. 1987; Las Vegas, April 10-13, 1988. 3 -5 at Diplomat hotel, Hollywood -by- the -Sea, Fla.; 1981 conference will be Sept 10 -12 at Marriott, April MIP-TV's 15th annual interna- 20-28 - New Orleans. , tional marketplace for producers and distributors ` of TV programing. Cannes, France.' Sept. 9- 12- National Association of Broad- casters radio programing conference. Stouffer's May 7 ABC -TV affiliates annual meeting. -11- Riverfront Tower, St. Louis. Century Plaza hotel, Los Angeles. May 13 -15- NBC -TV affiliates annual meeting. Sept. 16 -19- Broadcasting Financial Manage- Century Plaza hotel, Los Angeles. ment Association 19th annual conference. Waldorf -Astoria, New York. 1980 convention will May 16.19- American Association of Advertis- be Sept. 14 -17 at Town and Country hotel, San ing Agencies annual meeting. Greenbrier, White Diego. Sulphur Springs, W. Va. Sept. 24 -Start of World Administrative Radio May 20- 23- CBS -TV affiliates annual meeting. Conference for U.S. and 152 other member nations Century Plaza hotel, Los Angeles. of International Telecommunication Union. May 20- 23- National Cable Television Associ- Geneva. ation annual convention. Las Vegas. Future con- Oct. 7 National Radio Broadcasters Associ- ventions: Dallas, April 13 -16, 1980; 1981 site to -10- ation annual convention. Washington Hilton hotel, be selected; Washington, May 25 -28, 1982. Washington. Future conventions: Oct. 5 -8, 1980. May 27 -June 1 - Montreux International Televi- Bonaventure hotel, Los Angeles; Sept. 20 -23. sion Symposium and Technical Exhibit. Montreux. 1981, Marriott hotel, Chicago. Switzerland. Nov. 11- 15- National Association of Educa- June 5- 9- American Women in Radio and tional Broadcasters 55th annual convention. Con- Television 28th annual convention. Atlanta Hilton. rad Hilton, Chicago. June 6.9- Broadcast Promotion Association Nov. 12- 14- Television Bureau of Advertising 24th annual seminar. Nashville. Future seminars: annual meeting. Omni hotel, Atlanta, Future meet- June 1980, Montreal; June 1981, New York; June ings: Nov. 10 -12, 1980, Hilton hotel, Las Vegas; 1982, San Francisco; June 1983, New Orleans. Nov. 16 -18, 1981. Hyatt Regency, New Orleans. June 7- Associated Press Broadcasters con- 9- Nov. 14- 17- Society of Professional Journalists, vention. New Orleans Hilton. New Orleans. Sigma Delta Chi national convention. Waldorf - June 9 -13- American Advertising Federation Astoria, New York.

meeting room, Dallas Convention Center. Radio Association's 32nd annual convention. Marriott hotel, Calif. March 25 -April 7- Advanced Management Newport Beach. Development Program for public broadcasting execu- tives, sponsored by National Association of Educa- tional Broadcasters. Conference for senior executives April in public broadcasting will be conducted by faculty of Harvard University in Boston. Information: James April 1- Deadline for comments in FCC inquiry on Fellows. NAEB, Washington. measurement techniques of television receiver noise figures. Replies are due May 1. March 25- 28- National Association of Broad- YOUR EARLY casters annual convention. Convention Center, Dallas. April 1 -Deadline for registration for June 18 -20 Prix Jeunesse seminar at Bayerischer Rundfunk, Munich, March 27 -New deadline for comments in FCC NEWS TEAM Germany. Entitled "Emotions As a Means of Drama - inquiry to study the legal and policy issues posed by tury,'. seminar will feature international experts in electronic computer originated mail (ECOM) as pro- NEEDS analyses and discussions of children's TV programing. ANOTHER posed by U.S. Postal Service (Docket 79 -6). Previous Contact: Dr. Ernst Emrich, Organisationsburo Prix deadline was Feb. 25. Replies are due April 17. Jeunesse im Bayerischer Rundfunk, Rundfunkplatz 1, ANCHOR. March 30 -New deadline for comments in FCC D 8000, Munchen 2, West Germany. inquiry on AM stereophonic broadcasting (Docket His great popularity with April 1- American Association of Advertising 21313). Previous deadline was Feb. 27. Replies are 3- -Southwest meeting. Key young adults makes him the now due April 30. Agencies South joint annual Biscayne hotel, Key Biscayne, Fla. ideal lead -in to your Early March 30- 31- Society of Professional Journalists, April 1 Second International Public Television News. They'll Sigma Delta Chi Region 4 conference, Toledo, Ohio. -7- come aboard Screening Conference (INPUT). Milan Trade Fair, for Rockford and stay -¡"rlrch 30 -31 - Society of Professional Journalists, Milan, Italy. Information in U. S.: Corporation for Public òigrna Delta Chi Region 12 conference, Nashville. Broadcasting, Washington (202) 293 -6160. anchored to your station.

March 30 -April 1 - Society of Professional Jour- April 2- Deadline for comments on FCCproposal es- nalists, Sigma Delta Chi's Region 5 conference. Cen- tablishing table of assignments for FM -ED stations tury Center, South Bend, Ind. and new classes of stations (Docket 20735). Replies The Rockford Files. are due May 15. March 30 -April 1- Women in Communications Inc. 113 hours Pacific Northwest region meeting. Seattle. April 2 -5- Electronic Industries Association spring available Fall 1979 conference. Shoreham Americana hotel, Washington. March 30 -April 1- Women in Communications Inc. Great Lakes region meeting. Sheraton West, In- April 2 -5- Canadian Cable Television Association dianapolis. annual convention. Sheraton Centre, . March 31 - Women in Communications Inc. Kansas April 3 -New York State Broadcasters Association City chapter dinner. Alameda Plaza hotel, Kansas City. 25th annual meeting. Essex House, New York. MCA'TV Mo. April 3- Television Bureau of Advertising regional March 31 - California Associated Press Television- sales meeting. Beverly Hilton, Los Angeles.

Broadcasting Mar 5 1979 21 April 5- Advertising Research Founda- arion spring conference. Friday luncheon speaker will 731 Dave Lubeski Leads tion /Advertising Club of Metropolitan Washington be Representative Lionel Van Deerlin (D- Calif.). Mar- The Sporting Life! public affairs conference. International Inn, Washing- quette Inn, Minneapolis. ton. April 19- Missouri Broadcasters Association awards AP Radio's morning Sports April 5- Thlevision Bureau of Advertising regional dinner. Ramada Inn, Columbia, Mo. sales meeting. Benson hotel, Portland, Ore. Anchor has covered the Aprii 20 -21 - National 7Fanslator Association an- April 8 -Mass communications career day con- nual convention. Regency hotel, Denver. Information: 0 Olympic's, the Superbowl, ference of Eastern Kentucky University. Richmond, Paul H. Evans, (801) 237 -2623. spring training and a lot of Ky. April 20 -21 - Texas Associated Press Broadcasters other important sporting April 8 -7- Women in Communications Inc. Midwest Association annual convention. Sheraton, Abilene, Tex. region events. But he had to pay some meeting. Hilton Inn, Denver. April 20 -21 - Society of Professional Journalists, dues to get there. April 8-7-Society of Professional Journalists, Sigma Sigma Delta Chi Region 1 conference. Hartford, Conn. Delta Chi Region 6 conference, St. Cloud, Minn. April 20 -22- UPI Carolina Broadcasters Associ- Dave started paying in West April 8 -8- Women in Communications Inc. South ation spring meeting and workshop on coverage of disasters. Holiday Downtown, Myrtle Beach, S.C. Texas: announcing, news region meeting. Montgomery, Ala. April 20- 22- Society of Professional Journalists, reporting, writing, April 8 -8- Women in Communications Inc. Far West commercial region meeting. Mansion Inn. Sacramento, Calif. Sigma Delta Chi Region 8 conference. Huntsville, Oa stint as an all -night disc - Texas. April 7 -Great Lakes Radio Conference of Central yy jockey. He paid some more Michigan University chapter of Alpha Epsilon Rho for April 20- 22- Society of Professional Journalists when he moved up to KTRH high school and college students interested in radio Sigma Delta Chi Region 11 conference. San Francisco. careers. Central Michigan University, Mount Pleasant, April 20-28- MIP-TV's 15th annual international in Houston. Mich. Information: (517) 774 -3851. marketplace for producers and distributors of TV pro- graming. Cannes, France. a April 7- Women in Communications Inc. Fort Worth After dozen years on the chapter celebrity breakfast. Green Oak Inn, Fort Worth. April 22 -23- Broadcasting Day of University of dilDMI air, he's still paying. Dave April 7- Meeting of Region 8, Radio 7elevisimr News Florida and Florida Association of Broadcasters. Lubeski learned his broad- DirectorsAnnocialion. Campus of Wright State Univer- Gainesville. Prato, WDTN -TV. by We sity, Dayton. Ohio. Contacts: Lou April 22- 24- Louisiana Association of Broad- casting broadcasting. Dayton; Steve Baker, WPPW. Piqua. Ohio: Bob Pruett, casters annual convention. Hilton hotel, Baton Rouge. like that. We're like he is. Wright State University. April 23- 24- Society of Cable Television Engineers Annual April 8- 10- convention of Illinois-Indiana regional technical meeting. Portland Hilton Inn, Port- Professional. L 7 Cable TV Association. Hilton Downtown, Indianapolis. land, Ore. April 8 -10- West Virginia Broadcasters Association April 23.29 Pennsylvania Association of Broad- spring meeting. Lakeview Inn and Country - Club, casters annual convention- cruise. Miami, Nassau. Morgantown, W. Va. Bahamas. April Meeting 9 -11 - of Alaska Broadcasters Associ- April 24- 27- National Press Photographers As- ation. Anchorage Hilton, Anchorage. sociation workshop on TV newsfilm -tape. University of April 10- Women in Communications Inc. Cleve- Oklahoma, Norman. Contact: Professor Ned Hockman, land chapter luncheon. Speaker will be Marlene San- School of Journalism. Radio ders, CBS correspondent. Cleveland Plaza hotel, April 27- Society of Professional Journalists, Associated Press Cleveland. 28- Sigma Delta Chi Region 9 conference in conjunction Radio Network April 10- Symposium on "Doing Business With with SDX Distinguished Service Awards ceremonies. NATO ", sponsored by Armed Forces Communications Denver. Electronics Association. Commerce auditorium, April Oklahoma Associated Press Broad- Washington. Information: (703) 27.28- 820-5028. casters Association annual convention. Holidome, April 10 -11 -Ohio Association of Broadcasters Oklahoma City. Washington dinner. Hyatt Regency, Washington. April 27- 29- Illinois News Broadcasters Associ- April 11- International Radio and Television Society ation spring convention. Ramada Inn, Rockford, Ill. newsmaker luncheon. Waldorf- Astoria, New York. April 27 -29- Women in Communications Inc. April 11 -New England Cable Television Association North Central region meeting. Hemline University, St. spring meeting. Sheraton Inn and Conference Center, Paul. N.H. Kenny, NECIA. West Lebanon. Contact: Bill (603) April 27 Women in Communications Inc. 286 -29- -4473. Northeast region meeting. American hotel. Rochester. April 11 -13- Washington State Association of N.Y. Broadcasters spring meeting. Thunderbird Motor Inn, April 29 -May 1- Chamber of Commerce of the Wenatchee, Wash. 67th annual meeting. Washington. April 11-13- Kentucky Broadcasters Association spring convention. Hyatt Regency, Louisville, Ky. April 12 -13 -Third annual Alpha Epsilon Rho Southwest regional broadcast conference and clinic. May Texas Tech University, Lubbock. Tex. Information: (806) 742 -3382. May 1 -Deadline for comments on FCC inquiry to study problem of radio frequency interference and April 13- 14- Meeting of Texas Association of need for regulation to lessen such interference (Gen- Broadcasters. Sheraton, Abilene, Tex. eral docket 78 -369). Replies are due July 1. April 13 Professional -14- Society of Journalists, May 1- Deadline for comments to FCC on radio Sigma Delta Chi Region 7 conference. Lincoln, Neb. frequency interference to electronic equipment April 13- 14- Alabama UPI Broadcasters Associ- (Docket 78 -369). Replies are due July 1. ation meeting. Governor Fob James will be annual May 2- Peabody Awards luncheon, sponsored b' speaker at night Saturday awards banquet. Broadcast Pioneers. Pierre hotel, New York. Downtowner Motor Inn, Montgomery, Ala. May 2- National Radio Broadcasters Association April 13 Seventh annual broadcast journalism -14- radio sales day. Hyatt House (airport), Los Angeles. seminar of William Allen White School of Journalism in conjunction with Radio Television News Directors May 3- International Radio and Television Society Association Region 6 meeting. University of Kansas, newsmaker luncheon. Waldorf- Astoria, New York. Lawrence. Contact Professor David Dary, (913) May 4- Society of Professional B64 -3903. 8- Journalists, Sig- ma Delta Chi Region 3 conference. Fort Lauderdale, April 17- 18- Alabama Cable Television Associ- Fla. ation annual "Citizen of the Year" presentation. Reci- May 4 -5 -Radio Television News Directors Asso- pient will be Representative Ronnie G. Flippo ID- Ala.). ciation Region 2 meeting in cooperation with UPI. Hyatt House, Birmingham, Ala. Cal -Neva Lodge, North Lake Tahoe, Calif. Contact: UPI, April 18- 20- Indiana Broadcasters Association P.O. Box 4329, San Francisco 94101. spring meeting. Sheraton Inn, Evansville, Ind. May 5 -8- Society of Professional Journalists, Sig- April 18- 20- Minnesota Broadcasters Associ- ma Delta Chi Region 10 conference. Portland, Ore.

Broadcasting Mar 5 1979 22 May 8 -12- Twenty -ninth annual Broadcast Indus- Agencies annual meeting. Greenbrier, White Sulphur try Conference of San Francisco State University. Springs, W. Va. Broadcast Preceptor and Broadcast Media Awards May Television Bureau of Advertising regional will be conferred May 12. Theme of conference will be 17- sales meeting. Marriott, Kansas City. "Ethics in Broadcasting" San Francisco State Univer- sity. Information: Janet Lee Miller or Darryl Compton, May 17 -19 -New Mexico Broadcasters Association SFSU. annual convention. Holiday Inn. Farmington, N.M. May 7 Educational -10- Southern Communications May 18 -19- Meeting of Radio Television News conference. Lexington, Ky. Association Directors Association Region 12 in conjunction with May 7 -11- ABC -TV affiliates annual meeting. Cen- Pennsylvania AP Broadcasters. Treadway Resort Inn. tury Plaza hotel, Los Angeles. Lancaster, Pa. May 8- National Radio Broadcasters Association May 20 -22- Tentative date for National Association radio sales day. Hyatt House (airport), Seattle. of Broadcasters meeting of broadcast general man- agers and public affairs directors to explore public May 10- National Radio Broadcasters Association affairs programing on TV. Site to be announced. radio sales day. Sheraton Airport Inn, Atlanta. May 20- 23- National Cable Television Association May 12- Meeting of Region lof Radio Television annual convention. Las Vegas. News Directors Association. Portland, Ore. Contact: Charles Biechlin, KATU(TV) Portland, or Dean Mell, May 20-23- CBS-TV affiliates annual meeting. Cen- .1.,H0(AM) Spokane, Wash. tury Plaza hotel, Los Angeles. May 12- Women in Communications Inc. Dayton May 22- 24- Electronic Industrial Association chapter luncheon. Speaker will be Phil Donahue, TV annual seminar, "Telecommunications: Trends and personality. Dayton, Ohio. Directions :' designed to brief members of the financial May 13- 15- NBC-TV affiliates annual meeting. Cen- community on the status of the telecommunications industry. Hyannis Resort, Hyannis, Mass. In- tury Plaza hotel, Los Angeles. Dunfey's formation: Peter Bennett or Karen Settevig, (202) May 18- National Radio Broadcasters Association 457 -4937. radio sales day. Americana, New York. May 24- National Radio Broadcasters Association May 18- 19- American Association of Advertising radio sales day. Hyatt Regency O'Hare, Chicago.

Opens MikeR

Hemispherence New Hampshire stations stuck with about six figures worth of scratch paper. EDITOR: The 9 khz spacing proposal, while While I can't speak for other stations in solving many problems in the United the Northeast, 1 for one want people to States, produces as many new difficulties. know that we haven't been unscathed by The functioning of the plan is depen- the empty hand of a Sears agency. I might dant on hemisphere-wide implementation. add that while Cohen -Kelley was in the Otherwise, severe hetrodyne interference process of going under, I was personally would be suffered by stations, particularly assured by a high Sears official in the zone in the South and Southwest. There are that Sears would make sure we were paid. already hundreds of AM stations in Apparently this was before they learned Central America and northern South that real money was involved. As a foot- America with powers of 10 kw to 100 kw note, I'm still waiting to be paid on a Sep- on U.S. regional and local channels, with tember bill from Sears's current zone ROCKFORD an enormous potential for further inter- agency, Goldman, Walter & Tillman. But ference. don't worry, Sears fans, I've just been IN PRIME -TIME. assured Additionally, there are now over 200 sta- for the umpteenth time that I'll a A GREAT WAY TO tions which have been monitored in the get check soon.- Bob Papper, general United States operating on frequencies manager, WKxA(AM) Brunswick, Me. START A NIGHT other than those at 10 khz intervals. If such a situation exists under current inter- OF ACTION. national frequency plans, it can only Praise for `Perils and Prospects' worsen with a change in frequency assign- Start off an "action night" ments which would attempt to shuffle schedule with The Rockford EDITOR: Your article "Perils and Prospects simultaneously more than 4,000 non -U.S. Files. Its perfect mix of ad- over the Electronic Horizon" in the Jan. 1 stations in over 30 western hemisphere na- venture and whimsy makes issue was excellent. 1 spend a lot of my tions. -David Gleason, general manager, time following new technology and its eco- it the ideal opener in V±ZNT(AM)- WQtI(FM) Guaynabo, P.R. nomic and poltical implications. I have not prime time. seen a better short item on the this area than your article. I was particularly im- The Rockford Files. Seared pressed with two aspects of the story -the 113 wide range *of authorities you consulted, hours EDITOR: I feel neglected by BROADCAST- from Irving Kahn to American Express - available Fall 1979 ING. Twice lately you have had articles on and the effective way the story conveyed Sears's ability to thin out the crowded ad the uncertainty and confusion facing agency business, and twice you left out the everyone in this area. Journalists and demise of Cohen - Kelley Advertising in futurists usually deal very poorly with un- the Northeast Zone less than two and a certainty, You did it well. -Chuck half years ago. You're discriminating Jackson, staff engineer, House Com- against a bunch of Maine and probably munications Subcommittee, Washington.

Broadcasting Mar 5 1979 23 Where Things Stand An every- first -Monday status report on the unfinished business of electronic communications

Copyright 1979 Broadcasting Publications Inc. May be quoted it attempts to plug every loophole in deci- Carter use of broadcasting. President has with credit. sion (BROADCASTING, April 10, 1978). Commis- held 45 televised press conferences since sion has rejected AT &T petition for recon- assuming office. He has also made unprece- AM allocations. FCC has initiated rulemaking sideration. dented radio -TV appearances in formats rang- that could result in addition of 125 or even ing from CBS Radio call -in show to "fireside more AM stations in clear and adjacent chan- Automatic transmission systems. FCC has chat" on energy to 1978 year -end interview nels. Commission decided against higher allowed automatic transmission service for with representatives of national TV networks; power for clear channel I -A stations as means nondirectional AM and FM stations (BROADCAST- more such exposure can be anticipated with of providing service to areas without nighttime ING, Jan. 3, 1977). Commission expects also to official return to Carter camp of campaig radio service (BROADCASTING, Jan. 1). That ac- permit ATS at AM directional and TV stations media adviser Gerald Rafshoon (BROADcASTINtb tion is coupled with increased discussion soon. May 29. 1978). about converting daytime radio operations into full -time operations, with several actions pend- Blanking Intervals. FCC last June issued ing. Among them: House Communications public notice on problem of growing number of Children's advertising. Federal Trade Com- Subcommittee Chairman Lionel Van Deerlin tapes produced by ENG equipment that ex- mission begins today (March 5) four weeks of (D- Calif.) has sided with Daytime Broadcasters ceed commission standards for horizontal and hearings in Washington, with 138 witnesses Association and its chief spokesman in Con- vertical blanking intervals. It said that for slated to testify, including representatives of gress, Representative Paul Findley (R- III.), in period of one year it would allow two -line networks, Action for Children's Television and advocating conversion of daytimers. First Com- tolerance (from 21 to 23) for vertical and .56 cereal industry. FTC already has completed 10 munications Act rewrite would require FCC to microsecond tolerance (from 11.44 to 12 days of hearings in San Francisco on its pro- do something about it. National Telecom- microseconds) for horizontal to give industry posals to limit, and in some cases ban, adver- munications and Information Administration time to correct problem. Then in January, com- tising aimed at children (BROADCASTING, Feb. has proposed reducing AM spacing to 9 khz to mission issued public notice saying that until 19). Opponents of proposed ban argued action create more radio channels. Joint board of Na- July 1, it will issue no advisory notices or would be unconstitutional and is, in fact, un- tional Association of Broadcasters has pro- notices of apparent violation for blanking in ex- necessary since industry self -regulation has posed that FCC form industry -government ad- cess of standards. The Broadcasters Ad Hoc been effective. Proponents, however, argued visory committee to study all proposals leading Committee on Television Blanking Widths was that self -regulation has not worked, and to universal full -time radio service for all, but formed last August to "identify problem areas children are unable to understand real intent of without diminishing operation of existing full - and recommend corrective action" to FCC. advertisement, making them "targets" of indus- time stations. Board of National Radio Broad- Group is made up of representatives of three try. FCC, meanwhile, has been inundated with casters Association has called for industry - commercial networks, Public Broadcasting comments in its inquiry into children's pro- government committee to study 9 khz pro- Service, National association of Broadcasters graming and advertising. (BROADCASTING, Jan. posal. and several station groups (see "In Sync :' Oct. 22). And Senate Communications Subcommit- 23, 1978). tee Chairman Ernest Hollings (D -S.C.) has an- AM stereo. FCC last year instituted formal in- nounced that his unit will be looking into mat- quiry looking to development of standards for Broadcasting In Congress. House of Repre- ter. (BROADCASTING, Sept. AM stereo broadcasting sentatives turned on its $1.2 million system for five pro- Closed captioning. FCC has adopted order 18, 1978). Included in proceeding are televising its daily proceedings live on Feb. 22 posed systems - Belar, Harris, Kahn, Magnavox opening door to system of closed captioning of (BROADCASTING, Feb.26), to be made available to television programs for benefit of hearing im- and Motorola.. 12 if goes well dur- TV and cable by March all paired. (Closed captioning involves transmis- ing shakedown. Only organization planning to Antitrust /networks. Justice Department, sion of TV signal on line 21, field 1, and availa- make regular use of feed is Cable Satellite which originally filed suit against ABC, CBS ble half of line 21, field 2, of television blanking Network (C- SPAN). which will and NBC in 1972 for alleged monopoly prac- Public Affairs interval for captions that are visible only to tices. has reached out -of -court settlement with beam proceedings in full to cable subscribers those with decoding equipment.) President NBC, and that agreement has been approved across country. Network news departments, Carter has become involved, urging commer- having lost their battle to control feed, gru- by presiding judge in case (BROADCASTING, Dec. cial networks to make use of system. However, it, only 5, 1977). Agreement imposes number of gingly say they will use pieces of but only ABC offered positive response. CBS and during big events and with "super" that iden- restrictions on NBC in programing area, but NBC were at best tentative in their answer. material being House -produced. some of those restrictions are not effective tifys as Technical and cost problems are cited as is to open its chamber to unless other two networks also agree to them. Senate expected obstacles to use of closed captioning system. television in wake of House's action, but no ABC and CBS, however, have asked court to However. Secretary of Health, Education and proposals have been made yet. dismiss suits, and last fall, judge in case Welfare Joseph Califano is expected soon to refused (BROADCASTING, Nov. 6, 1978). Federal announce commercial and noncommercial FCC has Trade Commission also has begun preliminary Cable economic Inquiry. opened networks have agreed on system of providing investigation into economic relationship be- inquiry into broadcast antitrust questions captioning for the deaf. Officials of Department tween cable television and over -air television. (BROADCASTING. July 31, 1978) and late last year of Health, Education and Welfare have met Its purpose, commission says, is to provide fac- held seminar on media concentration (BROAD- separately with each of networks, producers tual information where "intuition" has been CASTING, Dec. 18. 1978). and advertisiers in ongoing discussion of prof* used in assessing cable television's likely im- lems. AT &T rates. FCC has rejected increased pact on local television stations. Comments AT &T charges for occasional networks, con- were filed last March (BROADCASTING, March 20, tending that Bell did not sufficiently justify in- 1978); main contenders - National Associ- Communications Act. Foundation for com- creases and did not follow procedures laid ation of Broadcasters and National Cable munications regulation is being revamped in down by commission in earlier proceeding for Television Association -are waging ongoing both houses of Congress. In House, where it all allocating costs among AT &T services. Com- battle of words in inquiry. On Capitol Hill, started with House Communications Subcom- mission indicated it would designate existing Senate Communications Subcommittee Chair- mittee Chairman Lionel Van Deerlin's (D- Calif.) tariff for hearing, after which commission could man Ernest Hollings (D -S.C.) has announced Communications Act rewrite, revised bill prescribe rates. FCC's rejection of occasional that legislation he will introduce this year will is expected to be introduced on March use tariff, however, is seen by some as legally give cable "legislative mandate ": new Com- 15. In Senate, "renovation" of Act is being risky and commission's order rejecting rates, munications Act rewrite this year in House may worked on by Senate Communications Sub- which was issued last spring, reflects that view do something along same line. committee Chairman Ernest Hollings (D -S.C.)

Broadcasting Mar 5 1979 24 and Republican subcommittee members Barry Goldwater (Ariz.) and Harrison Schmitt (N.M.). BROADCASTING PUBLICATIONS INC. Senator Hollings in said early February that bill Sol Taisholf, chairman. should be out "in the next few weeks" Senator Lawrence B. Taisholf, president. eschews rewrite approach saying there's lot of Edwin H. James, vice president. good in old act. One new concept he has en- Lee Taishoff, secretary. Irving C. Miller, treasurer dorsed is House bill's license fee. Crossownership (newspaper -broadcast). Supreme Court has upheld FCC grand - Broadcastingo policy The newsweekly of broadcasting and allied arts fathering most such existing crossownerships, disallowing future crossownerships and requir- ing break -up of "egregious" crossownership TELEVISION cases (BROADCASTING, June 19, 1978). Executive and publication headquarters Broadcasting -Telecasting building (television 1735 DeSales Street, N.W., Washington, D.C. 20036. Crossownership broadcast- Phone: 202 -638 -1022. ing -cable television). FCC has amended its Taisholf, rules to require divestiture of CATV Sol editor. system co- Lawrence B. Taishoff, publisher oY.,rled with TV station that is only commercial station to place city -grade contour over cable EDITORIAL community (BROADCASTING, March 8, 1976). Na- Edwin H. James, executive editor Donald West, managing editor tional Citizens Committee for Broadcasting is Rufus Crater, (New York), chief correspondent. seeking appeals court review, arguing rule Leonard Zeidenberg, senior correspondent. should be broader. Two system owners in- J. Daniel Rudy, assistant to the managing editor volved Frederick M. Fitzgerald, senior editor are appealing on appropriate grounds Randall Moskop, associate editor (BROADCASTING, April 26, 1976). Pending before Mark K. Miller, J. David Crook, assistant editors. appeals court are petitions by three Kira Greene, staff writer crossowners for stay of deadline for divestiture. Ellen Lief -Wellins, Harry A. Jessell, editorial assistants. Pat Vance, secretary to the editor. EEO. Supreme Court, in decision involving Federal Power Commission and its role -or YEARBOOK SOURCEBOOK lack of one -in EEO matters, appears to have John Mercurio, manager Joseph A. Esser, assistant editor cast doubt on FCC authority to impose EEO rules on cable systems, but commission has ADVERTISING promulgated new cable EEO regulations any- David Whitcombe, director of sales and marketing. way (BROADCASTING, Oct. 22, 1978). In broadcast Winfield R. Levi, general sales manager (New York). EEO area, commission has tentatively voted to John Andre, sales manager -equipment and engineering (Washington). amend form 395, commission's annual David Berlyn, Eastern sales manager (New York). employment reporting form, to require licen- Bill Merritt, Western sales manager (Hollywood). sees to rank employes according to salary and Peter V. O'Reilly, Southern sales manager (Washington). Linda Petersen, classified advertising. to identify minorities and women (BROADCAST- Doris Kelly, secretary ING, Nov. 6, 1978). However, after that action generated considerable criticism, commission CIRCULATION decided to issue further notice of rulemaking Kwentin Keenan, circulation manager (BROADCASTING, Jan. 1). Kevin Thomson, subscription manager Cynthia Carver, Sheila Johnson, Patricia Waldron. Family viewing. Judge Warren Ferguson of PRODUCTION U.S. District Court in Los Angeles has ruled that Harry Stevens, production manager family- viewing self -regulatory concept is un- constitutional (BROADCASTING, Nov. 8, 1976) and ADMINISTRATION National Association of Broadcasters could not Irving C. Miller, business manager. enforce concept, which was embodied in its Philippe E. Boucher. television code. ABC, CBS and FCC are ap- Alexandra Walsh, secretary to the publisher pealing basic decision; NBC is fighting only IT'S NEVER BUREAUS liability for damages to Tandem Productions, one of plaintiffs in suit against family viewing. New York: 75 Rockefeller Plaza, 10019. TOO LATE FOR Phone: 212- 757 -3260. Briefs have been filed in those appeals with Rufus Crater, chief correspondent. U.S. Court of Appeals for Ninth Circuit (BROAD- Rocco Famighetti, senior editor ROCKFORD. CASTING, July 4, 1977). In light of court decision, Jay Rubin, assistant editor Douglas Hill, staff writer Rockford's so popular, NAB dropped its policy of mandatory subscrip- Diane Burstein, editorial assistant. tion to TV code, and rewrote code to prohibit they're even staying up late Winfield R. Levi, general sales manager broadcast of material that subscribers "deter- David Berlyn, Eastern sales manager to watch him. He's been mine to be obscene, profane or indecent" Harriette Weinberg, Priscilla K. Johnson, top -rated of all late night (BROADCASTING, Sept. 19, 1977). advertising assistants. hours, and he keeps break- FCC fees. Commission has adopted report Hollywood: 1680 North Vine Street, 90028. ing his own records!* Phone: 213- 463 -3148. and order providing for refund of fees in excess Bill Merritt, Western sales manager of. 29 for radio stations and $121 for televi- Sandra Klausner, editorial-advertising assistant. 'Source: NTI, 1978 -1979 season. siolí facilities. It expects to begin making re- Subject to survey limitations. funds in about 90 days (BROADCASTING, Feb. 5). FM quadraphonic. National Quadraphonic The Rockford Files. Radio Committee (NQRC) was formed in 1972 113 hours by industry groups. It submitted its conclusions Founded ín 1931 as Broadcasting -The available Fall to FCC in 1975 and commission has con- News Magazine of 1979 the Fifth Estate. b Broadcast Advertising' was acquired in ducted tests at its laboratory division since 1932, Broadcast Reporter. in 1933, likcast in 1953 and then. FCC issued notice of inquiry in June lkkuúion in 1961. Broedcaeting- Tikcasting was in- 1977 to study merits of various quadraphonic troduced in 1946. 0 Microfilms of Broadcasting are available under University Microfilms, 300 North Zeeb Road, Ann Ar- techniques. Comments were filed over year bor. Mich. 48103. 0 'Reg. U.S. Patent. Office. O Copyright 1979 by Broadcasting Publiálions Inc. Continued on page 148.

Broadcasting Mar 5 1979 25 MondayMemoR A broadcast advertising commentary from William S. Doyle, New York State Division of Marketing and Advertising

A love affair with TV, by a package goods advertiser. a love affair with N.Y. Achievements of the first year's pro- gram were substantital. Those far -away places with strange- sound- Travel activity in the summer of 1977 ing names have determined new competi- rose 3.8% over the summer of 1976 in tion for tourist dollars from somewhere New York State, compared with a nation closer to home -the state of New York, as increase of only 0.7%. The New Yore in "I Love New York." figure was equal to an increase in summer The state's $10.5 million budget for travel dollars of over 10 %, with inflation tourist promotion for the current fiscal taken into consideration. year -with some $7 million of that going Theater attendance rose sharply. At- to television advertising -is unique tendance per theater in among the 50 states and exceeds even the averaged 7,460 in the eight -week period expenditures of such heavy- spending following February 20, 1978, 19.9% above tourist -luring spots as Canada, Spain, what might have been expected on the Jamaica and the Bahamas. And the results basis of the number of shows running and of the "1 Love New York" campaign are the time of the year. For the 12 months equally uncommon. ended May 31, 1978, total attendance was Genesis of the campaign: fall 1976, 9.6 million, 9% above the previous year. when prospects for New York City were Summer vacation travel receipts in- anything but rosy, and I became head of creased by some $41 million in 1977, in- the state's newly established Division of cluding approximately $6 million in addi- Marketing and Advertising. tional state tax revenues -a return of As a first step, I committed the entire William S. Doyle was appointed second more than four to one on the cost of the year's advertising budget of $200,000 for deputy commissioner of commerce for the advertising. market research. Several months later, state of New York on Feb. 1, 1977. Restaurant revenues in New York Mr. Doyle is responsible for the Wells, Rich, Greene was appointed adver- In this position, City rose an estimated 10 %. Commerce Department's Division of Marketing tising agency for the division and commis- Hotel occupancy in New York City and Advertising, including public information sioned to develop a structured marketing was at 85 % -90%. and tourism development programs. Prior to plan for New York State The impact good television advertis- tourism. (It's joining the Commerce Department, Mr. Doyle of ironic ing was impressed legislators, that New York City was the market- served as an officer of the Chase Manhattan suitably on an increased ing capital of the world, but we weren't Bank in London and New York. In that and they voted us budget for using that talent to sell New York. Now we assignment he w,as responsible for marketing fiscal 1979. The increase more than are.) and advertising for Chase Manhattan in doubled the tourism budget to $10.5 Research conducted by Consumer Europe, the Middle East and Africa. Before million for fiscal 1979, and with the new Behavior Inc. screened more than 3,000 joining Chase, Mr. Doyle was assistant to the appropriation, new and expanded pro- people and interviewed approximately president and director of marketing services grams were undertaken. The waters and 1,800 vacationers from adjacent states and for Wolverine World Wide Inc., Rockford, Mich. wilderness summer campaign unfolded in Canada. From these interviews, a psy- a greater number of markets. The match- chographic profile was created: what they ing funds program for localities was ex- sought in a vacation and how they per- began appropriately, and spectacularly, on panded to $1 million. New and enlarged ceived New York as a place to fulfill their Valentine's Day 1978: a cast of some 80 brochures were prepared. needs. Our state has two "products" the Broadway actors, actresses, singers and Most significant, the "I Love New research revealed. One is Broadway dancers from nine shows performing the York" campaign is taking wing to markets theater, the other is the outdoors, summer "1 Love New York" theme song com- well beyond the Northeast and Canada in and winter. posed by Steve Karmen in the television cooperation with domestic and interna- From this information and other ideas, a commercials, placed in 12 markets. An ad- tional airlines. comprehensive five -year marketing plan ded attraction was an 800 toll -free number The airlines had already taken part in was developed and presented to New York for viewers to obtain information. tourism activities through distribution of State legislative leaders in May 1977. With The commercial was first aired on the 6 material and working with travel agents. bipartisan support, $4.3 million was ap- o'clock news Feb. 14 and by the next day, Their enthusiasm, however, led to an proved for the program in the fiscal year we had received more than one thousand enlarged role: sharing with the state t ending March 31, 1978. "I Love New calls on the 800 line. The advertising ran bring the successful "I Love New Yor York" was the theme, mountains and for five weeks, and the total number of commercials into major fly lakes and the Broadway theater were the calls asking for the brochure was 93,800. markets. subjects and television was the principal Magazine and print advertisements and The arrangement enables us to use the advertising medium. radio commercials were used to supple- airlines sales staffs to sell travel agents in Commercials, placed in every television ment the campaign, but the main thrust major markets, answering phones, dis- market in New York State, major markets was television. Commercials were mostly tributing material and obtaining displays in in surrounding states of the Northeast 60 seconds, although some 30- second their offices. and in and Quebec launched the spots were run, all placed in early evening The success of the campaign has been first phase of the campaign in June 1977. and late news and prime time shows. due to sophisticated research and the This was the "I Live in - - - -, but I love Heavy frequency was employed to achieve heavy use of television. New York loves New York" campaign. some 200 GRP's a week, equivalent to the TV (sung to the tune of "I Love New The winter stage of the promotion weight given a new product introduction York. ").

Broadcasting Mar 5 1979 26 Bing Crosby: His Life and Legend

Two Hours Winner 1979 Videotape Christopher Award for Excellence

Available Exclusively Through ALFRED HABER, INC. 321 Commercial Avenue Palisades Park, NJ 07650 (201) 224 -8000 Telex: 135384

See Us At NATPE. MGM Grand Hotel WE CAN'T SOLVE LOS ANGELES' PROBLEMS IN HALF AN HOUR, SIX TIMES A WEEK. BUT WE CAN FACE THEM. That's why KHJ-TV has some of the best public affairs broadcasting in the country, because they believe meeting problems face to face is the first step towards working them out. YOUTH AND ISSUES: This community oriented pro - gram, gives high -school and college kids from the L.A. area a chance to exchange points of view with qualified spokesmen on subjects that range from the Energy Crisis to the Criminal Justice Sys- tern. Moderator, John Stearns. MID- MORNING LA: This segmented Public Affairs News program is open to discussion, interviews and news features covering a variety of corn - munity problems, with guests from all walks of life. Host, Bob Hilton. COMMUNITY FEEDBACK: This program series concentrates on the major problems facing LA's minority groups. Local guests discuss subjects of mutual concern to the Black, Chicano and Asian communities. Host, Fernando Del Rio. FRANKLY FEMALE: There's wisdom in women, and the ladies will have their say. This program concentrates on subjects and issues of special interest to women. Guest experts discuss a variety of problems like fern fatalities; alcoholism and prostitution, and the controversy surrounding Children's Television and the ERA. Co- hostesses, Conee- Hutchinson- Caruso and Betty Myles. IT CAN BE DONE: This program is of special interest to a very special group of people. The handicapped. Featured guests talk openly about the obsta- cles they face in everyday life and how they've hurdled them, in spite of their handicaps. Co- hosts, Mildred Kritt and Tom Meyers. MEET THE MAYORS: Who's in charge? This program goes to the source, for information from Directors and Executives from various government agencies. Interviews focus on their or- ganization's functions and problems. Host, Tom Frandsen. KHJ -TV WE DO MORE THAN REACH PEOPLE. WE TOUCH PEOPLE.

TELEVISION e NY© Vol. 96 No. 10 ovaong-im-v-v

The mood of the mothers and fathers. The idea of eliminating advertising in children's Top of the Week TV programing still goes against the grain of most parents. That's the nub of a new survey, fourth in a series started in 1972, conducted by the Roper Organization for the Television Information Office. Conducted last December, it found that 65% of the parents thought it Jumping the was "all right" to have commercials in children's programs, while 28% thought it wasn't. gun (The rest had no opinion or gave no answer.) Those for and those against represented gains of two percentage points since the 1976 on Washington survey In comparison with 1972, however, the number against commercials was down by four points while those in favor were up by five. Parents whose children were under age 6 were more antiadvertising than those with children in higher age groups: 59% thought hav- children's ad ing commercials in children's programs was all right while 36% were opposed. Among parents with children both over and under age 6, the comparable figures were 69% and proceedings 28 %, while among parents whose children were all over 6, the division was 68% to 27 %. The new Roper study also directed an additional question -as previous studies also Both sides are out of the blocks did -to parents who thought commercials should be eliminated. These parents were asked with public -relations pushes whether they would prefer to eliminate the commercials if that meant "considerably reduc- as FTC hearings begin this week ing the number of children's programs :' or whether they would keep the commercials in in the nation's capital, where order to keep the programs. In 1976 the number who would eliminate the commercials in heavy media coverage is expected any event reached 54% and, for the first time in the series, exceeded the number who would keep the commercials in order to keep the programs (38 %). In the newest study, A number of heavyweights came out those who would eliminate the commercials again outnumbered those who wouldn't, but swinging last week in advance of round by a smaller margin: The number who would get rid of the commercials dropped to 50 %, two of the Federal Tradç Commission's while the number who would keep them rose to 41 %. children's advertising hearings, which get The survey was based on personal interviews with approximately 2,000 persons under way today (March 5). selected to represent a nationwide cross -section of the U.S. population aged 18 and over. Action for Children's Television got In another phase of the study, made public earlier, parents told the interviewers that nine things going with the release of its new out of 10 children aged 3 to 10 know the difference between programs and commercials, film, "Kids for Sale," a 22- minute ex- and that eight out of 10 of these also know the purpose of ads (BROADCASTING, Feb. 26). amination of children's commercial televi- sion. ACT President Peggy Charren called the film "a hard -hitting examination" of American TV and how it shapes the out- its own turf, and the media environment America, ACT, Dr. Robert Chestnut, (for looks and insights of American children. will be quite different and much more AAAA), ABC and Child Research Ser- Mrs. Charren predicted that the film, difficult from our point of view." vice. which asks viewers to make their feelings Mr. Purcell spoke at a news conference Tuesday: Harvard School of Dental known to the FTC and the FCC, will be called by Leonard S. Matthews, the Medicine, Forsyth Dental Center (for "an important tool in the campaign to en- AAAA's new president, to acquaint re- Kellogg) and Eastman Dental Center. courage involvement in the FTC rulemak- porters with developments in the new "ac- Wednesday: Kellogg Co., Center ing." tivist" role that AAAA members for Science in the Public Interest, Cereal Dr. Alvin E. Poussaint, associate profes- authorized last spring to answer advertis- Institute, A.S. Weiss Associates (for a sor of psychiatry at Harvard Medical ing's critics in and outside government number of unions) and representatives of School, praised the film at a news con- (BROADCASTING, May 1, 1978). the University of California at Berkeley. ference. "'Kids for Sale' will show you Mr. Purcell noted that the AAAA, the Thursday: Columbia University how commercial television too often Association of National Advertisers and Graduate School of Business, the Whar- buries a child's sense of wonder, his the American Advertising Federation had ton School, Robert Keeshan (Captain curiosity about himself and the world, jointly hired the Burson -Marsteller firm to Kangaroo) Associates, Dr. Edward Weiss, under a barrage of senseless cartoons and handle public relations on the children's the Pacific Legal Foundation and the Car- mindless advertising messages," he said. advertising issue, and had also sent its own bohydrate Laboratory of the U.S. Depart- While ACT was looking for an ultimate contingent to the San Francisco hearings. ment of Agriculture. victory in the proceedings that propose to He said this strategy, to be pursued again Friday: Chocolate Manufacturers limit, and in some cases ban, television in Washington, "seems to have Association, Community Nutrition In- advertising aimed at children, the outlook neutralized some of the normally un- stitute, Mego Corp., McGill University, k 3m the advertising community was favorable media coverage" in San Fran- Georgetown University Dental School and guarded optimism. cisco. Children's Television Workshop. "I tend to be optimistic" was the Media coverage of the Washington General Mills, not scheduled to testify message from American Association of hearings, unfavorable or not, is expected until March 29, also called reporters Advertising Agencies Vice President to be unusually heavy. One FTC staffer together in Washington last Thursday to Robert Purcell, a member of the advertis- suggested -half in jest -that members of make its positions known. ing contingent that monitored the San the press arrive a day in advance to be Arthur Schulze, group vice president, Francisco hearings and attempted to serve assured a seat in the hearing room. said he didn't believe there would as a sort of truth squad to counter critics. The list for the first week has a number ultimately be a ban on advertising, "But," he added, "experience with the of major witnesses scheduled, including although there might be recommendations commission tends to temper that optim- ACT, ABC and Kellogg Co. The week for public service announcements on den- ism." And he cautioned that in the Wash- shapes up as follows: tal advertising. ington sessions the FTC "will be back on Monday: Grocery Manufacturers of Mr. Schulze said he thought groups such

Broadcasting Mar 5 1979 29 TOP OF THE WEEK

as ACT had worthy objectives, but he chest is ridiculous." Their joint effort, he President James E. Duffy that the plan thought those goals weren't realistic. He said, will come nowhere near that figure. would hurl children's programing in the said that using the sugared food approach AAAA President Matthews said long run, not help it, and that the timing was "a very astute way of getting advertis- AAAA's new "speak out and speak up" of its announcement, during the San ing banned" since most people believe strategy against criticism and government Francisco hearings, "can have only one that sugar is not especially healthful. encroachment was taking a number of ap- result: To lend an aura of credibility to the Mr. Schulze declined to comment on proaches. In one, three agency executives arguments of those who would like to see the cost to his company thus far in connec- are spending a year in Washington -one is advertising to children, and indeed certain tion with the hearings, but indicated that it working primarily with FCC, another with products, disappear." was high. In addition, he said he suspected FTC- trying to interpret the agency busi- ABC's decision, Mr. Matthews wrote, that a ruling in favor of a ban would proba- ness to regulators and the regulators to the "appears to have been hastily conceived bly result in an appeal. agency field. The AAAA and its members and announced to achieve public relations FTC presiding Judge Morton Needel- have also been inviting FTC people to visit advantages for the network at the expense man, "has done a thorough and fair job in agencies and showing them how the busi- of your advertisers, their agencies and difficult circumstances," so far, said the ness works, a strategy that Mr. Matthews even your listeners." AAAA's Mr. Purcell, although "occa- says is showing positive results. Mr. Matthews also wrote to CBS -fir sionally [he] shows a kind of basic dislike Mr. Matthews also revealed that he had President James H. Rosenfield commend- for advertising." written to ABC -TV protesting its plan to ing him for CBS -TV's decision not to Mr. Purcell said that AAAA, ANA and further reduce advertising time in follow ABC's lead, and to NBC -TV Presi- AAF are footing the Burson -Marsteller weekend children's programing (BROAD - dent Robert Mulholland urging that NBC, bill but that "talk about a $2- million war CAsknNC, Jan. 22). He wrote ABC -TV too, stand pat (as it has indicated it will).

tually up. "There is no indication from TV gets a kick in the pants in `Post' poll anything we've seen there has been a fall- off," Mr. Rubens said. Washington paper finds people average for men moved up to 26.17 hours. Also contrary to the poll's findings are are watching less, unhappier Mr. Behanna said he wasn't disputing the recently released statistics by the Televi- with more and more programing; Post's finding, but thought his research sion Bureau of Advertising which reported majority regard children's viewing methods were more accurate. that daily TV home viewing during Janu- as a "serious problem" The poll, conducted Oct. 19 to 29, 1978, ary registered an all -time high of seven suggests there is a relationship between hours and 20 minutes a day (BRoADCAsT- As the warring sides of the children's ad- the decline in viewing and the quality of INa, Feb. 26). vertising confrontation were rushing rein- TV entertainment. While 40% of those Another sore spot for those polled was forcements to the new front in Washing- asked said TV entertainment is "better" programing for children, although the ton in anticipation of this week's Federal now than it was five years ago, 41 "/o said it survey revealed that parents with children Trade Commission hearings, that city's in- was worse. Only 17% found the entertain- under 16 were less concerned than those fluential newspaper, the Posy has added its ment "much better" than it was five years with older children and childless adults. own critical fuel to the fight, and indeed to ago, with 47% of this group saying they Of the 1,693 interviewed, 53'/ thought a larger issue -whether people are fed up watch more, and 40' %n saying they watch "the question of children seeing things with TV and turning off the tube. less. they shouldn't see" was "a serious prob- The Washington Post poll, released last Another assertion of the poll was that lem"; 32 "/n felt it was "a minor problem "; week, asserts that a majority of Americans people find few programs they regard as and 12% said it was "not a problem at all." are watching less television than they used favorites; 30% of the sample, when asked But among parents with children under to. to name their favorites, couldn't come up 16, those who thought it a serious problem The nationwide telephone survey, which with any leading current show, while 53% dropped to 45 "/n, while 38 "/o said it was a polled 1,693 people 18 years old or older, couldn't name more than two shows. minor problem and 15% said it was not a found that 53% of those interviewed said The top IO list of favorite programs, problem. they are watching less TV than they did with percentage of people mentioning In terms of "the effect of TV advertis- five years ago, while 32% said they are them, are as follows: Little House on the ing on children," only 38% found it a watching more. Pollster Barry Sussman, Prairie, 12 %; 60 Minutes, 9.3 %; The serious problem, 35% thought it a minor the Post's editor for survey reportings, Waltons, 8.6 %; M *A *S *H, 8.4 %; All in problem, and 22% believed it to be not a said that if the figures are correct, or close the Family, 7.1 %; Mork and Mindy and problem at all. to being correct, "they represent a striking Happy Days, tied at 7 %; Three's Company, Findings concerning commercials in reversal in the nation's entertainment and 5.3 "/n; Soap, 5.1 "/n, and Family, 4.2 %. general, were somewhat different. The leisure habits." A high disappointment level was Post reported that "dislike of commercials "It is clear, however, that Americans' recorded for the remainder of TV shows. is now so widespread and deep that there is love affair with TV remains a marvel For other- than -favorite shows, more than little doubt ... that a new market consist- unlike any in the history of communica- 60% of those sampled said they were fre- ing of people on all income levels is recep- tions or entertainment," Mr. Sussman ad- quently or occasionally disappointed, tive to alternatives to regular commercial ded. while only one in three said they were programing. Industry reaction to the poll was swift rarely or never disappointed with them. "Some viewers, but not a great mazy, and negative. Spokesmen for the three Jay Eliasberg, vice president for have switched to public TV. Others, 2p- commercial television networks, citing research at CBS, said he thought the poll parently unenthralled by the offerings on latest available figures, claimed that view- may not be the best indicator of TV view- public TV or unable to receive it, have ing levels have either stayed the same, or ing levels. "We have to rely on the best simply begun turning off their TV sets are actually up slightly. evidence available to us," Mr. Eliasberg more and more." A.C. Nielsen spokesman Bill Behanna said. "I happen to think I'd rather take un- The poll found a 50% increase since said his company's figures do not bear out biased behavior recorded electronically" 1960 of people who would be willing to pay the Post's findings. Over a four -week than rely on the results of this poll, he "a small amount" to have television with- period in October 1973, he said, adult said. Metered measurements, he noted, out commercials. More than one -third of women averaged 30.06 hours of TV usage show that viewing levels have remained those polled fell into this category -which per week, while men averaged 23.56 the same. translates into 50 million people nation- hours. In October 1978, the average for Bill Rubens, vice president for research wide. women rose to 31.07 hours, while the at NBC, said he believed viewing was ac- But the bottom line with commercials

Broadcasting Mar 5 1979 30 TOP OF THE WEEK may be that a majority of those inter- differences last week to agree on a simple that I disagree with." He said the commis- viewed feel commercials "are a fair price goal -deregulation. sion is reviewing its regulations for radio to pay for the entertainment you get." A A few pre- selected speakers were more and aims to produce a "full set of zero - 1970 poll found that 70% agreed with this specific in remarks to a lunchtime au- based regulations." He said to expect a statement; this poll found 67% in agree- dience that included FCC Chairman "fresh judgment, hopefully before the end ment. And even 58% of those who would Charles Ferris, among others. Jack Gen - of this year." pay to get rid of commercials agreed with naro of WFHR(AMI- WWRW(FM) Wisconsin When House Communications Sub- the "fair price to pay" sentiment. Rapids, Wis., deplored commercial time committee Chairman Lionel Van Deerlin limits. "We know that if we overcommer- (D- Calif.) took the rostrum, the exhorters cialize, we're going to lose our audience," suddenly became the exhorted. The con- he said. "We don't need an FCC. Your au- gressman said he has seen encouraging The rally in dience, your listeners, your advertisers tell signs of deregulatory action at the com- you what to do" mission since Mr. Ferris became chair- Washington: William Summers of WLOU(AM) man, but that if anyone could point to an Louisville, Ky., said regulation is hard on actual move to roll back broadcast regula- faking it minorities. "Competition is tough," he tion, "I'll be glad to resign my chairman- said. "And when you have to deal with ship ?' Mr. Van Deerlin, who has been to the source regulation, it gets tougher." And David pressing hard for broadcast support of his Palmer Of WATII(AM)- WXTQ(FM) Athens, Communications Act rewrite, said, "What Smaller -than expected contingent Ohio, said regulation is hard on the small I'm telling you is, if you really believe the of broadcasters gathers in market operator, for whom "every extra message ... you better stick with Capitol the capital to vent their feelings bit of paperwork becomes a problem." Hill. You better stay where it can be done." about regulation; they get some Sis Kaplan of WAYS(Amt- wloQ(FMt Only Congress can lengthen the license reassurance that there's still hope Charlotte, N.C., attacked regulatory delay period and do away with comparative hear- at the FCC, saying that station applications ings, he said. Washington, city of the tractorcades, has that should be processed in a few days, Another featured speaker was Senator seen more spirited protests than broadcast- take months instead. She said that accord- William Proxmire (D- Wis.), who urged ing's rally against overregulation last ing to commission staff, it takes an average support for his bill to abolish the fairness week, but the 225 broadcasters present of seven months to process an uncon- doctrine and equal time. The scarcity argu- managed, nevertheless, to let off a little tested FM application and nine months to ment underpinning those sections, of the steam. process an AM. law no longer applies, he said, arguing that For them, last Wednesday (Feb. 28) was James Gabbert, NRBA president who there is more scarcity in newspapers than a day spent listening to speeches and visit- owns radio stations in San Francisco and in broadcasting. And yet "we have the best ing with their legislators on Capitol Hill. Hawaii, attacked the petition -to -deny pro- newspapers in the world." To loud ap- The event was sponsored by five cess. "It happens time and time again;' he plause, he said: "I think it's time we took a organizations -the National Association said, that a station undergoing a transfer chance with freedom." of Broadcasters, the National Radio Broad- "goes down the tubes" because of a peti- Attendance at the rally, never expected casters Association, the Daytime Broad- tion to deny. "We want the burden of to represent a massive outpouring of casters Association, the Community proof to shift from accused to accuser." broadcasters, nonetheless appeared to fall Broadcasters Association and the Radio Chairman Ferris, who was present to short of the planners' early estimates, Television News Directors Association - hear the repeated exhortations for reduced which had been in the neighborhood of some of which have been at cross purposes regulation and paperwork, responded that 400 -500. One of the coordinators, NAB's in the past. But they soft -pedaled those "there is very little that I have heard here government relations vice president,

Table talk. One of the stops during the broadcasters' "rally against all markets, regardless of size. Going clockwise around the conference overregulation" last Wednesday was the Executive Office Building in table from Mr. Geller (back to camera), the participants were: Robert Washington, where the heads of five broadcast associations met with Herpe and Sis Kaplan, the National Radio Broadcasters Association; Henry Geller, assistant secretary of commerce for communications and Ray Livesay, Daytime Broadcasters Association, Abe Voron, NRBA; Bill information, and Rick Neustadt, a member of the White House domestic Walters and Roger Jeffers, Community Broadcasters Association; Irwin policy staff. Discussion focused on radio deregulation, which the admin- Krasnow, Donald Thurston and Donald Zeifang, National Association of istration supports. But the broadcasters were asked to supply informa- Broadcasters; Len Allen and Paul Davis, Radio Television News Direc- tion supporting their contention that deregulation should be extended to tors Association; James Gabbert, NRBA, and Mr. Neustadt.

Broadcasting Mar 5 1979 31 TOP OF THE WEEK William Carlisle, contended, however, that programing. the final total was higher than the 225 NRBA stressed its position, however, Geller flexes counted at lunch. Many broadcasters dis- that legislation from Congress is more im- appeared after breakfast and new ones ar- portant than "stop -gap" measures by the administration rived for the luncheon, bringing the total FCC. As long as the FCC is charged by closer to 400, he said. About 75 were in statute with evaluating station operations muscle on 9 khz Washington anyway for the annual NAB - in light of community needs and interests, sponsored gathering of state association some form of regulation will continue, the He tells unappreciative DBA presidents and directors. position paper said. "It is apparent that that despite FCC opposition, The rally opened Wednesday morning efforts toward deregulation without legis- White House has the final word with each of the five sponsoring organiza- lation will result in nothing more than on WARC positions, and he's tions expressing solidarity with the others. reregulation." lobbying for the switch "We have no basic differences with other In addition to the common cause, the classes of stations and hope you have no other sponsors expressed their specific There is a better than 50 -50 chance that differences with us," said Mr. Jeffers on concerns. The Community Broadcasters the United States' opposition to reducing behalf of the Community Broadcasters Association wants authorization to boost AM channel separation to 9 khz can b) Association. power for class IV AM stations to 1,000 reversed, and the National Telecom`: Their common platform -with radio watts at night. The Daytime Broadcasters munications and Information Administra- center stage -was an end to FCC involve- Association, representing the "handicap- tion is working to accomplish that in time ment in their business and programing ped of our industry;' said its Chairman for the World Administrative Radio Con- affairs. They embraced NAB's petition to Ray Livesay of WLBH -AM -FM Mattoon, ference this September, Henry Geller, the FCC urging the elimination of all wants to have daytime only operations head of NTIA, said last week. FCC- imposed program percentages for converted to full time. Speaking to a Daytime Broadcasters As- radio, commercial time standards and for- The Radio Television News Directors sociation meeting, where attendance fluc- mal ascertainment. Association, represented by President Paul tuated from 20 to 35, Mr. Geller NRBA circulated a position paper stat- Davis of WCIA(TV) Champaign, Ill., apologized for "coming late" to the deci- ing that the current "burdensome and un- stressed its desire to see elimination of the sion to support 9 khz, but said he thinks necessary regulatory framework" ... runs fairness doctrine, equal time and other the U.S. position can be turned around "in contrary to current political and social forms of content regulation. "This is a day the coming months." He is optimistic that trends favoring less government regula- in which we're not just concerned about the FCC will go along, but added that even tion. It attacked current FCC regulations paperwork or profits or protection, but for if the commission rejects NTIAs petition such as ascertainment, commercial limita- fundamental principle," Mr. Davis said. to create 9 khz spacing, "that doesn't tions and requirements to log programing No one disagreed with the others' aim. mean it will be the last stand." Channel and keep public files and proposals under Summing up his remarks, Mr. Summers spacing is an international issue, he said, consideration to regulate public service an- urged the broadcasters to push for "every- on which the President has the last word. nouncements and "community service" thing we can get" Mr. Geller said he has been talking about

$8.25 million. Retlaw is owned by widow and daughters of Walt Disney InEiBrief and managed by Joseph C. Drilling, president. It also owns KJEO(Tv) Fresno and KOGO(AM) San Diego, both California. Seller: group of six, headed by Lynn J. Brinker. KSMT is CBS affiliate on ch. 46. Broker: President Carter will address National Association of Broad- Richter -Kalil & Co. casters at opening general assembly of annual convention in Dallas on With sale of WsPD(AM) Toledo, Ohio, to Wood Broadcasting for $3.3 Sunday, March 25. Credit for persuading him to appear goes to presiden- million last Thursday, Storer Broadcasting sold last of four tial press secretary Jody Powell, media adviser Gerald Rafshoon and facilities it put on block last December, following decision to sell off all deputy news secretary Walter Wurfel. radio stations to help finance expansion of cable operations (BROADCAST- ING, Dec. 11). Storer sold WHN(AM) New York to Mutual Broadcasting ABC -TV rolled to massive prime time win in February sweep. For System last Monday (see "Changing Hands :' page 103) and WGBS(AM)- measurement periods of both A.C. Nielsen and Arbitron, network WLYFtFM) Miami week earlier (BROADCASTING, Feb. 26). Total price for four averaged 23.1 rating to CBS-TV's 18.8 and NBC -TV's 17.5. That's stations was $29.8 million -$5.2 million less than Storer had asked. gain of 5% for ABC over February performance year ago, 4% loss for CBS Assuming FCC approval of deals, only one radio station will remain: and 2% loss for NBC, according to ABC research. ABC won 21 nights, WLAK(FM) Chicago, which Storer must retain until April 1981 to fulfill CBS six and NBC two. Of month's 40 highest -rated telecasts, ABC had FCC's three -year ownership requirement. Wood Broadcasting, prin- 35, CBS had six (including one tie and highest of all, "Rocky ") and NBC cipally owned by Willard Schroeder, is licensee of WOOD -AM -FM Grand none. In cumulative nightly averages, ABC won Tuesdays through Satur- Rapids, Mich. All sales were brokered by Ted Hepburn Co. days, CBS took Sundays and NBC Mondays, ABC said.

In largest account switch in advertising history, Chrsyler Corp., Detroit, has moved estimated $120 million in billings (about 65% in broadcast) to Kenyon & Eckhardt, New York and Detroit. Billings can reach $150 million, depending on number of dealers electing to go to K &E. In process K &E must relinquish estimated $75 million in Ford Motor Co. billings ending 34 -year relationship between agency and client. Instrumental in landing account for K &E and expected to play leading role on Chrysler are Ronald DeLuca, executive vice president, who has headed creative team on Ford, and John Morrisey, executive vice president and head of Detroit office, who has had considerable auto background. Agencies losing out are Young & Rubicam, billing about $57 million on Chrysler -Plymouth and Chrysler corporate; BBDO (Chrysler agency for 35 years), billing estimated $60 million on Dodge cars, Dodge trucks and Dodge dealer association, and Ross Roy, billing about $9 million on various component products. Tenth annual Abe Lincoln Awards were presented Thursday (March 1) KsuT(Tv) Salinas, Calif., has been sold to Retlaw Enterprises Inc. for in Fort Worth. Among recipients (I to r): John E. Fetzer, chairman,

Broadcaaling Mar 5 1979 32 TOP OF THE WEEK

the issue with the head of the United the House Communications Subcommit- Jackson said it is clear to him that the com- States' WA RC delegation, Glen O. Robin- tee, James Collins (R- Tex.), who told the mission staff is avoiding dealing with the son. assembly that he was concerned about the issue. "There is a great rule in It was apparent Mr. Geller's audience number of new stations that might be cre- bureaucracy," he observed. "If you was not altogether supportive of his pro- ated by going to 9 khz. "I don't want to so don't do anything, you don't do anything posal. One of the benefits of 9 khz,he said, proliferate the radio market ... that we end wrong." will be the creation of more channels to up with everybody in radio going broke," he Representative Findley praised the Na- which daytime -only radio operators could said. tional Association of Broadcasters for move and become fulltimers. But it would But if there was no groundswell of sup- finally breaking its official silence on the also create more competition, presumably, port at the meeting, the Daytime Broad- daytimer issue. The NAB joint board, at its and several seemed displeased about that. casters Association, nevertheless, has January meeting, passed a resolution to Said one in the group, "You've got a prob- pressed hardest from within the industry support efforts to convert daytimers, as lem with broadcasters." for 9 khz. DBA Chairman Ray Livesay of long as they do not harm existing The concern was expressed more ex- WLBII -AM -FM Mattoon, Ill., spoke for it at fulltimers. plicitly by the new ranking Republican on the meeting Wednesday. Other participants in the meeting, in- cluding House Communications Subcom- mittee Chairman Lionel Van Deerlin (D- Pot calling kettle black? The day Calif.) and Representative Paul Findley Larger issues hinge before many were to pay visits to their (R- III.), sponsor of legislation to require on KBSA renewal legislators, presidents and directors of the FCC to find ways to convert daytimers state broadcaster associations received to fulltimers, were roundly critical of the Bond -fraud allegations concern a pep talk from the National Association FCC. Mr. Van Deerlin, urging support of religious broadcasters, of Broadcasters staff at their annual his Communications Act rewrite which but distress -sale effort a worry Washington gathering last week. Tell the last year contained a provision to help the for the industry in general congressmen to pressure the FCC for daytimers, told the group, "You're not reduced paperwork, they stressed. going to get the kind of help you need The question of whether holders of some Before the broadcasters were three -inch from downtown." $1.5 million in church bonds and other thick bundles of reports and how -to But the chairman's subcommittee staff creditors of the Broadcasting Service of materials that NAB's staff had churned put it more bluntly. Chief Counsel Harry America will get the money owed them out in recent months. One state presi- M. (Chip) Shooshan flatly condemned the was left open last week, when the FCC in- dent, riffling through it, said to his neigh- commission's proposal to create 125 new structed its staff to prepare an order desig- bor, "Is the bureaucracy at NAB any stations on clear or adjacent channels and nating for hearing the renewal of the different than any in government? It he said there is "no commitment" at the church -owned KBSA(TV) Guasti, Calif. seems every department has to justify FCC to deal with the daytimers' problem. The station has been off the air for two its existence" Subcommittee staff engineer Chuck years and is without any assets or equip-

Fetzer Broadcasting Co.; J. Leonard Reinsch, chairman, Cox Broad- casting; , who received Distinguished Communications Medal; Dr. Paul M. Stevens, retiring president of sponsoring Southern Baptist Radio and Television Commission, who himself received surprise DCM, and Tom Landry, coach of Dallas Cowboys, who received Christian Service Award. Top Abe Lincoln Awards went to David Nelson, VP- station services for CBS Television Stations Division, New York, and George Ann Victor, creative services director, KHOW(AM) Denver.

FCC is believed to have adopted final order on Wednesday granting ap- plication of Chapman Radio & Television Co. and denying competing application of Birmingham Broadcasting Co. in 14- year-old contest for channel 21 In Birmingham, Ala. Instructions to staff on writing order were given in June; order is due today (March 5).

RCA American Communications plans FCC filing shortly for what is of close to 850 turned out to see Richard 8. described as first commercial audio "end -to -end satellite service :' with Dinner- dressed crowd Radio Televi- common carrier supplying uplink, satellite, and receive -only earth sta- Salant, president of CBS News, receive International and Medal Award at dinner in New York Thursday tions as well. If approved, first client would be UPI, which developed sion Society's 1979 Gold F. (I), of CBS/ system with RCA. UPI has ordered full -time 15 khz satellite channel, night. He's shown above (r) with Gene Jankowski president Inc. would convert from landlines for 606 UPI Audio customers (who also Broadcast Group, and John D. Backe, CBS president. would have teletype brought in by satellite). RCA would install more than 00 10- foot -diameter antenna dishes. UPI, which characterizes plan as Affiliation changes Monday (March 5) have been subject of spectacu-

( . st step in a gradual conversion of all of UPI's services to satellite;' lar promotion campaigns by KsTP -Tv Minneapolis -St. Paul, switching opes to have this phase of "end -to -end" service completed by from NBC to ABC, and of wrcN -TV there, former independent picking up mid -1980. Unaffected would be UPI Audio customers in regional net- NBC. After extensive research study, KSTP -Tv spent approximately $500,- works -more than 300. Beyond UPI, RCA claims announcements will be 000 on radio and print advertising and equivalent of that on its own on- coming soon about two other customers (AP Radio is understood not to air promotion spots, according to Stanley S. Hubbard, president. Cam- be one of them.) Elsewhere, RCA Americom is claiming another first with paign included more than 200 billboards, 900 bus advertisements and free distribution to cable systems this week of shots of Jupiter from 800,000 direct mail brochures tied to contest giveaways. WTcH -Tv was

Voyager I spacecraft. gearing up for extravagant "celebration" last weekend, when NBC Presi- dent Fred Silverman and stars of NBC shows - including Tbdax which Ex- affiliate of 25 years, wcBl -TV (ch. 4) Columbus, Miss., returns to will originate from Minneapolis today -were to join 115 reps and CBS fold Aug. 25 after two years with ABC. Switch was prompted by buyers and 25 television critics invited for occasion. Station's promotion lowered ratings, even with top- ranked network, and undoubtedly en- director, Georgia Gould, said $1 million had already been spent on print couraged by increase in compensation, reportedly 25 %. advertising, in addition to 200 billboards and 200 bus signs.

Broadcasting Mar 5 1979 33 TOP OF THE WEEK

ment, even a telephone. But the case is cause for larger concern The FCC commissioners, those old softies in the religious broadcasting community, heads last week the some of whose members sell bonds as a Last week, the FCC decided to be "irra- shaking their involved means of raising funds. And it could be tional" In this instance, the commis- treatment of a Sitka, Alaska, broadcaster cause for concern to broadcasters gener- sioners deliberately acted as a matter of said to have violated technical logging ally, for an informal objection to the compassion. And there were those on the rules. The commission in September had renewal and sale, which arrived two days staff who seemed to think compassion got notified Sitka Broadcasting Co., licensee of before the commission action, seemed to the better of the FCC's judgment in KIFW- AM -TV, of a proposed forfeiture of underscore the fears some broadcasters another case as well. $4,000 for a total of lI technical logging had expressed regarding the commission's The decision to give up on reason in- violations at both stations. The staff said new distress -sale policy -that minority volved a proposed transfer of Scripps - the engineer had presigned the TV logs, groups might attempt to force stations into Hagadone Newspaper, which owns indicating he had been on duty full time, license hearings for the sake of picking KVNI(AMI Coeur d'Alene, Idaho, and the seven days a week, when he had not. them up at bargain prices. only newspaper there, to Frank Hagadone. The licensee had sought mitigation of The commission indicated the order is The grant involved a waiver of the the fine, noting the lack of first clan not final; it is to be prepared for the com- crossownership rule, and the staff was engineers in Alaska. It also said th mission's "consideration," probably after ready to recommend it. Mr. Hagadone the because Sitka is a small market, it had this month. And officials said the commis- staff explained, is a native of Coeur been forced to cut corners. But the staff sioners are aware of the concerns of the d'Alene, had run the newspaper and sta- was not impressed. "This man is a bondholders, many of them persons of tion for some 16 years, and had once had repeater," said Arthur Ginsburg, chief of modest means. But the action, on Feb. 28, negative control (50'ín) of the corporation, the Complaints and Compliance Division. was taken on a 7 -0 vote on the day that a although his ownership has been reduced "This is willful." contract providing for the sale of the sta- to 32%. And he would be getting the The commissioners, however, would as tion, designed as a bail -out of bondholders Coeur d'Alene media properties part of have none of that. Commissioner James and creditors, expired. a division of some $50 million in holdings H. Quello cited the stations' marginal fi- The commission staff had recom- among owners of the corporation, who, nancial condition -the radio's total mended approval of the renewal and sale. the staff said, had a falling out. "Heart- revenues in 1977 were $130,000; the The Berean Baptist Church of Orange wise," as one staff member put it later, ap- television station's, even less, and pay- County which, through the Berean Bible proving the transfer was "right." ment to principals for each station was Ministries, owns the licensee, had hoped The problem was in providing a rational $1,200. "A $2,000 fine would be plenty," to sell the station to Metropolitan Broad- basis for it. The staff offered one, based on he said. "They have a good case saying casting Co., which is 80% owned by Den- the only precedent available. But the com- they can't get qualified people." The rules tal Finance Co. of Irvine, Calif. missioners did not consider it persuasive, encourage violations, he said. The objection was filed by the Inter - nor could they offer anything better. Broadcast Bureau Chief Wallace American Broadcasting Co., which says it Finally, Chairman Charles D. Ferris cut Johnson noted that broadcasters could qualifies as a minority organization, is in- the knot. "Why be rational ?" he asked. seek waivers of rules they find unreasona- terested in acquiring KBSA under the dis- "Just do it without an order, without try- ble. And Mr. Ginsburg noted that the com- tress -sale policy, though not, it says, at the ing to make rational what is irrational." mission had maintained it would use for- expense of creditors and bondholders. In- Granting the waiver "seems right," he feitures "to compel compliance" with the ter- American is a subsidiary of a federally said. "It's his [Mr. Hagadone'sl town and rules. He also said that the owner's station and privately financed umbrella organiza- is consistent with grandfathering." in Juneau, KJNOtAM) is in more robust fi- tion for community and private en- So the commissioners instructed the nancial health. terprises providing services and employ- staff under delegated authority simply to But the forces of compassion were not to ment for Spanish -speaking residents of issue an order granting the waiver. be thwarted. Commissioner Abbott the Los Angeles area, and was organized Presumably, the commission has left no Washburn felt even $2,000 was too much for the purpose of acquiring television precedent that might bedevil it in some of a fine; he proposed cutting it to $1,000. licenses in areas with large Spanish- speak- future proceeding. The commissioners, taking that as one ing populations. It had failed in an earlier The other case that had some staff mem- possibility and the staff's recommendation attempt to buy KBSA, which is in the Los bers, including commissioners' assistants, as the other, settled, 7 -to -0, on $2,000. Angeles market. The station's problems at the commis- sion involve allegations of fraud and Mr. nice guy. In a city where Elizabeth Taylor is merely a senators wife, the appearance of misrepresentation in the sale of the $1.5 a real, live television star -one who happens to play the role of America's best -known city million in bonds, most of them through a editor -qualifies as a bona fide media event. So much, in fact, that last week Ed Asner (aka contract sales agency. The money was to Lou Grant of the mythical Los Angeles Mibune and former news director of the equally be used to build and operate the station. mythical w.ju -ry Minneapolis) stood at the same National Press Club podium as have Presi- Other allegations involve possible dents and prime ministers. At $6.50 a head, the crowd for the National and Washington unlawful transfer of control. Press Clubs' jointly sponsored luncheon overflowed the banquet hall. Working reporters Metropolitan agreed to pay $1.5 million, hung over the balcony rail. The flash units flashed. The pens scratched away. an amount believed sufficient to satisfy The star of the CBS -TV series showed off his one and only journalistic accomplishment: creditors and retire the bonds, possibly the feature page of his Kansas City, Kan., high school newspaper. Offering more mirth than with some interest. If the amount proved meat, the speaker was joined in his largely tongue -in -cheek hour of anecdotes by some of'4 inadequate to pay principal, Metropolitan the otherwise staid members of Washington's press corps. Some Asnerisms: had agreed to increase its offer by "The only time most people like a city editor is when he's neither sitting nor standing and $200,000. is surrounded by a lot of flowers:' Inter- American maintains that the cred- "It's ridiculous that in this country some courts want to see a reporter's notebooks. I've itors and bondholders would not lose if it never seen a reporter's notebook that was legible:' were to acquire the station. Inter- Ameri- On television versus print journalism: "No newsman is probably worth anything unless can's attorney, Charles Barnard, said in somewhere along the way he came out of print:' the informal objection that, if the renewal "I find myself going over the L.A. ?Imes with a blue pencil" is designated for hearing, its purchase Before Lou Grant, television's portrayal of the news business "was often a cop show. offer would be sufficient to pay off all cred- We've tried to study journalism. We try to do justice to the newspaper business." itors and compensate bondholders "with An unsigned question from one female reporter: "Are you married? I'm available." all accrued interest." Answer: "I'm married. but available"

Broadcasting Mar 5 1979 34 Success Speaks for Itself:

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The Assignment: She Invented It The Award: She Earned It She is Julie Frederikse. She earned She found out where. She also found 1978's prestigious Dupont- Columbia the resourceful leaders who are trans- Broadcast News Award. Boy, did she forming civil rights into economic earn it! power. Point is, she did it all on her own. We like that. While in the Mississippi delta region on an "assigned" assignment for AP Radio, Julie Frederikse is the sort of person she conceived the idea for a wholly who's helping to make AP Radio one of different story. She conceived it. She the most respected broadcast networks investigated it. She conducted the in the country. We're only 4 years old, interviews. She produced it. but we're winning the awards that are making the rest of the industry sit up Her story? "The New South: Shade and take notice. No wonder. We're like Behind :' It the Sun Belt seems dollars Julie Frederikse. Professional. headed for economically impoverished areas were somehow going elsewhere. AP Radio Associated Press Radio Network

Julie Fre4erikse /Associated Press Radio etwork

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World Championship Tennis Giselle The best tennis players in the world in three major An enchanting ballet featuring the American tournaments. 37 exciting matches. Ballet Theater. A two -hour special.

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Theatre (78), Charlie Chan /Mr. Wong (12), 13 cisco (119), Match Game PM. Personnel: Impact Group (120), English Classics (63), movie packages (525). Personnel: Martin J. James T. Victory, Robert Kolb, Ben Okulski, Westerns (60), Vintage Flicks (24), Documen- Robinson, Stephen L. Elsky, Jack McLaughlin, John Rohrs. taries (3), Custer's Last Stand (15) The Black Selwyn Ginsler, Glen Hagen, Paul Kalvin, Mur- Coin (15), The Clutching Hand (15), Voyages ray Oken, Fred A. Watkins, William Wineberg, The Video Tape Co. of a Queen (130), The Traveler /Northwest Tra- Robert Corona, Barton Edward Farber. 10545 Burbank Boulevard, North Hollywood, veler (184), Ski West (39), Craig Kennedy, Calif. 91601 Criminologist (26), Thrill of Your Life (13), Universal -International Productions Product: Video tape, cassettes, tape stock Canine Comments (13), The Chuckle Heads 18800 NW Second Avenue, Suite 105B, Miami and duplication /distribution services in all for- (150), Alice cartoons (10), Krazy Kid Kartunes 33169 mats. Personnel: Keith Austin, Frances Van (4), Nursery Rhymes (6). Personnel: Adrian Product: The Jackie Mason Show (260)', Paemel, Donald Johnson, Dick Millais. Weiss, Steven A. Weiss. Showtime America (39)', The Morning Show (260)', Fred Hall children's insert (260)'. Per- Vidtronics Western Union Telegraph sonnel: J. Leslie Wooley, Paul S. Bast, Murray S. 855 North Cahuenga Boulevard, Hollywood One Lake Street, Upper Saddle Riven N.J. Bast, Myra Shuman, Terry Moore, Kim Jones, 90038 07458 Lynn Seville. Product: Computerized post -production ser- vices, film -to -tape transfers, videotape UPA Productions of America Gene Wilken Film Syndication 4440 Lakeside Drive, Burbank, Calif 91507 duplication, audio sweetening and mixing, videotape production, digital intercontinental Mr. Product: Super Science Fantasies (10), conversion. Personnel: Jerry Kurtz, Burton I. Robert Wold Co. Magoo Color Cartoons (130), The Famous Ad- Lippman, Neal Rydall, Denny King, Hugh Hole, 11661 San Vicente Boulevard, Los Angeles ventures of Mr. Magoo (26), Mr. Magoo's Marilyn David. 90049 Feature Film Festival (6), Mr. Magoo's Television networking services in- Christmas Carol, Uncle Sam Magoo, Retreat Product: Vipro cluding production, distribution and real -time From Kiska, The Fifth International Tchaikovsky 645 North Michigan Avenue, Chicago 60611 Competition, Grenoble, Dick Tracy Color Car- delivery, various special programs available for Product: Paul Harvey Comments (5 per telecast on time -buy basis. Personnel: Robert toons (130), Kukla & 011ie (195), All Star Golf week). The Fisherman (34), Celebrities On the N. Wold, Wayne Baruch, Robert Patterson, (142), 77 UPA Cartoon Show (77), Roy Rogers Couch', Gigglesnort Hotel (78), Kup's Show, Richard Marsh, Karen Brooks. Show (100). Pinata. Personnel: Henry G. Winner's Roulette (104), Saperstein, Lee Cannon. Circle (26). Computer Let's Go To the Races (78), Harness Racing World Championship Tennis Donald J. U.S. Air Force Sweepstakes (26). Personnel: 405 Park Avenue, New York 10022 Frehe, Howard Christensen, Thomas M. Edinger, Patricia K. Edinger, Richard G. Palmer, Product: The $320,000 Challenge Cup, The U.S. Chamber of Commerce $200,000 Tournament of Champions, The 1615 H Street, NW., Washington 20062 Paul S. Eggleston, Jack Concannon, Roger Clark. $200,000 WCT Dallas Finals. Personnel: Mike Product: It's Your Business (52)'. Personnel: Davies, Jon Doyle. Carl Grant, Milton E. Mitler, Robert Adams, Visual Productions TV Ltd. William Dalton, Karna Small, Bette Alofsin. 1380 Elaine Rail, Mississauga, Ont. L5G 3W8 660 Madison Avenue, New York 10021 Viacom 1211 Avenue of the Americas, New York 10036 Vitt Media International Product: Holocaust', Little House On the 437 Madison Avenue, New York. 10022 Prarie, Stars On Ice', The Next Step Beyond All in the (future release), Product: Family Bob (24), The Newlywed Game (520), Let's Make a Product: Archies (104), Big Blue Marble Newhart Show (142), Mary Tyler Moore Show Deal (260), Casper, The Friendly (244), (104). Match Makers (65), Week -end World (168), Hawaii Five -O (future release), Cannon Wonders of the Wild (26), FDR (27), The Irish (26), At Night'. 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Fabulous Sixties (10), Bay City Rollers, Is It (158), Wild, Wild West (104), The Twilight Zone 91522 Christ, Roberta Flack, Billy Paul and the Staple (134), Phil Silvers Show (138), Petticoat Junc- Singers, World of Hugh Hefner, World of tion (148), Roots: The Next (14 Grizzly Adams (future release), Product: Generations Liberace, Raphael, Prime VI (19), Prime V (26), Family Feud (98), Price is Right (230), hours)', The Phenomenon of Roots', Roots $25,000 Prime IV (26), Prime III (16), Prime II (16), Prime Pyramid (150), Romie -O and Julie -8', Devil & (12)', The David L. Wolper Specials of the Se- I (10). Personnel: Kevin O'Sullivan, Jerry Daniel Mouse, Cosmic Christmas, Circus (26)', venties (30)', The Waltons', Welcome Back, Smith, Howard Lloyd, Jack Kelley, John Ryan, Whew!, Terrytoons, seven movie packages Koller'', Chico and the Man (88)', 20 movie Jim Thomson, Randy Hanson, John Barrett, (188). Personnel: Ralph M. Baruch, Ave packages (505), Tarzan Features (32), The Reggie Jester, Bert Cohen, Eugene Moss, Barry Butensky, Elliott Abrams, Art Zeiger, William P. Bowery Boys (48), Charlie Chan Film Festival Zajac, Mel Watson, Brian O'Sullivan. Andrews, Todd Gaulocher, William Stynes, (21), The FBI (234), Maverick (124), Tarzan Donald Toye, Don Joannes, George Milner, (57), F Troop (65), Superman (104), Batman/ James McCormick, Richard Golden, J. Warren Superman /Aquaman (69), Porky Pig & Friends. Yongestreet Program Services Tomassene, Jeffrey Kinney, Edward Hewitt, (156), Bugs Bunny & Friends (100). Person- 357 North Canon Drive, Beverly Hills, Calif Dick Moran, Larry Gershman, Brian McGrath, nel: Charles D. 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Broadcasting Mar 5 1979 80 WHAT HAS 3 REAR -ENDS, FOUR-ON-THE FLOOR AND APPEALS TO WOMEN 18 TO 34? NAIPE '79 vices. Personnel: Herb Jacobs, Ron Krueger, Features: Tele 20 Volume II (20), Chiller 211 South Beverly Drive, Suite 101, Beverly Jim Ritter, Grace Jacobs. Package (29), Action Adventure Classics (51). Hills, Calif 90212 Robert Seidelman, Dalton Danon, Personnel: Product: Rollin' On the River (85)', Barbara Telcon Noah Jacobs, Karen Jamison. McNair Show (52)', Story Theater (26)'. Route 1 and Haynes Avenue, Newark, N.J. George Kirby Show (26)'. Masterpiece (25 07114 Time -Life Television films), Nostalgia (9 films), First -run Color Time & Life Building, New York 10020 P I: Dino DiGiorgio, Edward M. Caruso. Features (11), Western Classic Features (12). Product: Time -Life Volume 2 (23)', The Joyce EMI Feature Films (101). Nutty Squirrel (150). Telecast International Davidson Show'. World War II Diary (25), Doc- Personnel: Jerry Weisfeldt, Richard 4447 Lakeside Drive, Burbank, Calif. 91505 tor Who (98), Wild, Wild World of Animals Ostrander, Peter Rodgers, Arden Moser. (129), The Harold Lloyd World of Comedy (26), Product: The Daring Breed (26) *, Spectreman Monty Python's Flying Circus (39), Murder TV Globo of Brazil (63)', The Patsy Awards, Personnel: John E. Most English (5). Vision On (74). America (26), 909 Third Avenue, New York 10022 Feeney. The Goodies (26), The Onedin Line (42), Time - Product: Documentaries, music specials, Life Volume I (25), Harold Lloyd Film Classics Telepictures soccer games, miniseries. Personnel: Josephs l (12), The Africans (6), Americans (13), Ten One Dag Hammarakjold Plaza, New York Wallach, Felipe Rodregues. Who 10017 Dared (10), Europe, The Mighty Continent (13), Fall of Eagles (13), Pennies From Heaven TV National Releasing Product: Telepictures Feature I, An Appoint- Prizes (6), Glittering (6), BBC Outlook (10), The 37 West 57th Stree4 New York 10019 ment with Dr. Joyce Brothers (65), Peter Lupis' Shirley Bassey Show (6), The Fight Against Body Shop (130). Canada Jam (4), Who's No. Slavery (6), The Search for the Nile (6). Product: Joe Franklin's Hollywood Memories 1. Personnel: Michael Solomon, Michael Elizabeth R (6), The First Churchills (12), The (26), Princess Knight, Princess Knight (52), Garin, Dick Robertson. Rocco Viglietta, Jody Commanders (7), Ripping Yarns (6), Fawlty Laff- Movies (52), Features International (30), Shapiro, Zane Bair. Towers (6), When the Boat Comes In (26), Win- Guns of the West Classics, Shirley Temple dow on the World (11), Civilisation (14), The Comedy Theatre (7), Kiddie Camera (250). TeleRep Ascent of Man (13), Wodehouse Playhouse Toffsy Cartoon Theatre (26), History Machine 919 Third Avenue, New York 10022 (20). War and Peace (19), The Six Wives of He- (50). Felix the Cat Cartoon Theatre (44), Your Product: Operation Prime Time: The Rebels nry VIII (6), The Fall and Rise of Reginald Perrin Daily Horoscope (365), Victor & Horace (26), Les (26). Personnel: Maurice H. Zouary, (4 hours), The Seekers (4), Books II and Ill of (14), Premiere (6), The Dick Van Dyke Harold Onyx Kent Family Chronicles, Top of the Hill (4), The Lloyd. Little Women (9), Ivanhoe (10), The Tom J. Corradine, Ken Weldon, Wallace Dream Merchants (4). Personnel: Al Masini, Black Tulip (6), The Last of the Mohicans (13). Landon, Liliane Stoumon. Dennis FitzSimons, Mary Jane Hastings. Tom Brown's Schooldays (8), Billy Smart's Cir- cus (4), The Story Behind the Story (6), Touring TVS Television Network Telesound Great Cities (4), Life Around Us (26), Great 280 Park Avenue, New York 10017 Box 1900, San Francisco 94101 Zoos and Great Parks of the World (14). Per- Product: A Joke's A Joke', The Supersatellite sonnel: Bruce Paisner, William E. Miller, Product: 35mm and 16mm live action filming, Concert Show (13)', The Radio Show', Robert J. Peyton, Robert L. Greenstein, Tony computer assisted graphic animation, total im- Portraits of Power (26)', The 1979 AIAW Cham- Brown, Thomas Todd, Monte Lounsbury, Jack age development, custom music and music pionships (5)', The Edge. Personnel; George Donahue, Frank Miller, Wynn Nathan, Harvey H. Bill Madden, Cay Trigg, Lico. packages for radio, TV animation packages, Gallup, Gary Chertok, Paul Hughes, Bryon Parkin, Peter Lord, promos and tags. Personnel: Karl H. Sjodahl, Roy Gibbs, John Grist, John Stringer. Tom David Horak, John Hawkins. 20th Century -Fox English, Michael Checkland. Box 900, Beverly Hills, Calif 90213 Televisa S.A. TM Productions Product: First run: Dinah!, Dance Fever, The 1349 Regal Row, Dallas 75247 Jackie Gleason Show, Peyton Place '79', The Television Representatives /CB Distribu- Guinness Game', That's Hollywood!, All Star tion Product: Radio and TV ID packages'. Secrets, National Enquirer, Smart Alecks, It All multimedia marketing plan, production libr- Happens at the Madd House, Numero Uno, The Television Syndication Group aries. music formats (beautiful music, rock, Olympiad. Off network: M'A'S'H (200). Bat- 83 Booth Stree4 Stratford, Conn. 06497 C &W, mellow rock, disco'), syndicated radio man (120). Circus (52), The Ghost and Mrs. programs (The Evolution of Rock. The Elvis Muir (50), Nanny and the Professor (54). Room Product: The Melting Pot (130), Success Presley Story, Album Greats: A History of 222 Land of the Giants (51), Lost in (104)', Imagine That (26)', Up for Grabs (39)', (113), Album Rock'). Per I: Jim Long, Jerry Space (83), Planet of the Apes (14), Voyage to America Still (52)', The Sam Diego Show (65)', Atchely, Ernie Winn, Tim Moore. Ron Nickell, the Bottom of the Sea (110). Films: Century Country Serenade (26)', Remarkable (26)', Paul Mike Baer, Joey Levin. Bill Fultz, 5,6,7,8,9,10, Fox One, Two, Three, Premiere 1, Funny Man (26)', Sky's the Limit (27), Coping Meacham, Rick Lemmo, Marc Leunnison, Rick Laurel & Hardy Comedy Classics. Shirley Tem- (130), Master Bridge (26), Sew What's New Loth, Bruce Bresleau, Dennis Meeks, Cecelia pe Theatre, Golden Century, cartoons (68). (78), America Sings (52), Eat Yourself Healthy Garr, Tom Corbett, Bob Bruton. Sy Salkowitz, Ron Beckman, David (78), Down Home USA (52), Sacred Space Personnel: Sontag, Russ Barry, Richard A. Harper, Steven (39). Personnel: Jeffrey P. Smith, Milt Strasser, Tricentennial Productions R. Paris, Martin J. Groothuis, Jerry Barbara Smith. Orr, George 230 West Alabama No.410, Houston 77006 Greenberg, Steve Astor, Susan Devaney, Stan DeCovnick, Ed Greenberg, Joseph Greene, Jim++(( Television Syndications Trident Television Puffer, Stu Stringfellow, Dennis Juravic, TomV 230 West Alabama No. 410, Houston 77006 420 Lexington Avenue, New York 10017 Maples, Lawrence Keller, Gerald Ross, John Product: Funny Farm, My Little Margie. Walden, William L. Clark, Ron Beckman, Waterfront, Jim Bowie, feature films (600). Per- TVAC Sheldon Saltman. sonnel: Tom Thuman, Buzz Hassett, Mike 6464 Sunset Boulevard, Suite 930, Los Angeles Lavine. 90028 United Artists Television 729 Seventh Avenue, New York 10019 Product: Promotion and distribution of Teleworld government- funded children's TV programs. Product: Warner Bros. cartoons, Popeye car - 10 Columbus Circle, New York 10019 Personnel: Nate Long, Nivette Vicens, April toons, MGM cartoons, MGM shorts, Rat Patrol

Product: Specials: Prestige I (10), Entertain- Perry, Craig Swenson, Brenda Mabra. (58), Outer Limits (49), Gilligan's Island (98). ment Specials (6). Series: The Great Ones Hollywood and the Stars (31), Mothers -In -Law (26)', Star Maidens (13), Castaway (13). TV Cinema Sales (56), Patty Duke Show (104), Science Fiction

Broadcasting Mar 5 1979 78 WHAT HAS GREAT SEX APPEAL, TIGHT FADED BLUE JEANS AND RUNS BESTAFTER DARK? NAIPE '79

Product: Movies: Days of Thrills and Product: Second City Television- Series I Product: American Life Style '79 (3). Person- Laughter *, Theft of the Mona Lisa *, March of (52), Second City Television- Series II (52)'. nel: John T. Manby, Henry Otto. the Wooden Soldiers, When Comedy Was Celebrity Concerts (48), Circle of Stars (24), King, Golden Age of Comedy, Lady Takes a The Cisco Kid (156), Divorce Court (260), Simcom International Chance, Bull Run to Appomattox, D'Jango, Day Disco Break (130)', Celebrity Cooks (390)'. 1900 Avenue of the Stars, Suite 1000, Los the Sky Exploded, Incredible Petrified World, Body Buddies (390)', What Will They Think of Angeles 90067 Teenage Zombies, Ape Man, Corpse Vanishes, Next? (91) *, Keystone Komedies (79), Plants Man, Williamsburg Colonial Are Like People (52), Full Limping -A Chi Coltrane, World Siroco Enterprises Christmas. White Fire, Redneck', Thirsty of Music. Sinatra in Paradise. Personnel: Jack 9200 Sunset Boulevard, Los Angeles 90069 Dead *, Memory of Love, September 1939, E. Rhodes, Ralph V. Cunningham, William G. Orient Express, Stars Look Down, Spotlight Rhodes, Willis R. Tomlinson, James R. Deitsch, Scandals, East Side Kids (9). Series: Charlie Buzz Hassett, Bruce Genfer. Solaris International Pictures Chaplin Comedy Theatre (26), Sherlock Holmes (39), The Goldbergs (39), Courageous Dan Robinson Broadcasting SSC &B Cat (130). Personnel: Ken Weldon, Art Green- 127 East 59th Street, New York 10022 One Dag Hammarskjold Plaza, New York field. 10017 Burt Rosen Co. Program Syndication Services 8489 West Third Street, Los Angeles 90048 Sunn 347 Madison Avenue, New York 10017 Classic Pictures 15 South Gallatin, Liberty, Mo. 64068 Ruffhouse Television Promotional Services Syndicast 501 Madison Avenue, New York 10022 Sagen Arts Services 5823 Santa Monica Boulevard, Hollywood 919 Third Avenue, New York 10022 Product: Bartering of film series, financing 90038 Product: Intution (24 -34), What a Year (24), film and syndicated purchases. Personnel: Brenda Starr (24), At Home With Family Circle Sidney Halpern, Al DiPietro, Jack Issac. Product: Dusty's Treehouse (350). Specials: Funky; Guzzle, Gurgle, Gone; A Christmas (26), Don Kirshner's Rock Concert (26), 1979 Rhythm & Blues Awards, Pre -Oscar Special, Pro Sports Entertainment Dream; What -If; It. Personnel: Stuart M. Whitney & the Robot (26), Reader's Digest Ani- 154 East 46th Street, New York 10017 Rosen, James Mahoney, Martin Gerard. mated Children's Films (5), Reader's Digest Product: NFL Game of the Week (21), This is Robert Schuller Televangelism "Joe" Medical Films (4), NASL Soccer, NCAA the NFL (21), NFL Great Teams, Great Years/ 4201 West Chapman Avenue, Orange, Calif Football (3). Personnel: Sheldon Boden, Great Games (16), Big Buck Bingo, I Hope 92668 Leonard V. Koch, Prem Kapur, Gerry Lepkanich, You're Bluffing (39). Personnel: George Bob Chenoff. Fritzinger, Mike Vaughan, Ray Bentley, Jay Product: Robert Schuller (52), Hour of Power Moran. (52). Personnel: Michael C. Nason. D.L. Taffner 1370 Avenue of the Americas, New York 10019 PTL Television Network SESAC Product: The Benny Hill Show (40), Holly- Charlotte, N.C. 28279 10 Columbus Circle, New York 10019 wood -The Silent Years (13), Children's Ani- Product: Music licensing. Personnel: Sidney mated Classics (12), The Christmas (13), King Ouad Media Concepts H. Guber. of Kensington (88), World At War (26 or 52). 20 Crossways North, Woodbury, N.Y. 11797 World At War Specials (10), musical specials SFM Media Service Corp. Product: Pschology feature with Dr. William (6). Personnel: Don Taffner, John Fitzgerald, Six East 43d Street, New York 10017 Haase (65). Personnel: Jack Sumroy, Can- Dick Cignarelli, Rob McGuire, Ed Nugent, Dave dace Herman, Bert Diener. Product: SFM Holiday Network, Edward the Fox. King, Between the Wars. Personnel: Stanley Bruce A. Raymond Co. Moger, Jordan Ringel, John Doscher, Jack Taft H -B Program Sales 63 Huntley Street, Toronto M4Y 2L2 Thayer, Gary Lico, Janet Radeck, Virginia One East 57th Street, New York 10022 Jucius, Bob Perlstein. Product: Alphabet (52), The Amazing Kreskin The Bobby Vinton Show (26), Changing Taiwan Television Enterprise (52), Edward Shaw Productions Worlds (14)', Circle Square (81)', Concert for 9465 Wilshire Boulevard, Beverly Hills, Calif Beautiful (130), Ex- Earl Scruggs, Enjoy Being 90212 Tandem /TAT /PITS plorers of the World (8). Inside Track (29)', One 1901 Avenue of the Stars, Suite 666, Los Day (365)', Superstars of Wrestling (100+ Product: Camp Wilderness (70), Melody Ran- Angeles 90067 hours), Thacker's World (26), The Young Chefs dy (65). A Hard Look At the New Cuba, In the Product: Sanford & Son (136), Maude (141)', (13). Personnel: Bruce Raymond, Milton Name of Peace and Friendship, Flight of (133), The Baxters (24)', Fern - Avruskin. Space, The Sights and Sounds of Hawaii. Per- wood 2Night (65), America 2Night (65), sonnel: Edward Shaw, Lynne Southerland, Forever Fernwood (130), Mary Hartman, Mary RCA American Communications Noreen Jenney. Hartman (260). Available internationally in ad- Avenue, Piscataway, N.J. 08854 201 Centennial to The Show Biz Inc. dition above: Jeffersons, One Day At a Time, Diff'rent Strokes, Hello Larry, Mister,, 110 21st Avenue, Nashville 37212 R.C.P. Destination Films Dooley. Personnel: A.J. Perenchio, Robin! 409 King Street West, Toronto M5V 1K1 Product: The $128,000 Question (40)', Anne French, Gary Lieberthal, Ron Brown, Joanna Murray's Ladies Night', Tony Brown's Journal Metro, Hal Gaba, Leslie Tobin, Becky Craig, Product: The Human Experience (13)'. Per- (13), Marty Robbin's Spotlight (24), Pop! Goes Michael Ross. sonnel: Rick Campbell, Paul Campbell. the Country (26), Nashville on the Road (26), Dolly! (26), The Porter Wagoner Show (26), William B. Tanner Co. Reymer & Gersin Associates Gospel Singing Jubilee (26). Personnel: Reg 2714 Union Avenue Extended, Memphis 38112 Dunlap, Stan Sellers, Dick Montgomery, Sheldon Reynolds Organization Beverlie Brewer, Peggy Romersa, Elaine Telcom Associates 136 East 55th Street, New York 10022 Albright. 1901 Avenue of the Stars, Century City Suite 1030, Los Angeles 90067 Rhodes Productions Showcorporation 6535 Wilshire Boulevard, Los Angeles 90048 Box 1070, Stanford, Conn. 06904 Product: Program and news consultancy ser-

Broadcasting Mar 5 1979 76 WHAT HAS 4 LEGS, 4 WHEELS, BLOND HAIR AND 151/3 POLISH? NAIPE '79

M.P.T.V.T. Productions Champions, Then and Now: Filmmakers Salute Shirley (84 +), Happy Days (115 +), The Odd 6404 Hollywood Boulevard, Suite 415, Holly- Oscar. Personnel: Sam Summerlin. Couple (114), The Brady Bunch (117), Star wood 90028 Trek (79), Star Trek Animated (22), The Brady New Zoo Revue Kids Animated (22), Mission Impossible (171), Multimedia Program Productions 1401 Wilshire Boulevard, "620, Beverly Hills, Love, American Style (224), The Untouchables 140 West Ninth Street, Cincinnati 45202 Calif 90212 (117), The Lucy Show (156), Premiere Fever Product: Donahue (235), Young People's (6), 10 movie packages (367). Personnel: Specials (12), Archie Campbell Show (26)'. NFL Films Richard Frank, W. Randolph Reiss, Robert Jac - 410 Park Avenue, New York 10022 Personnel: Donald L. Dahlman, Lee Jacko- quemin, Leonard J. Grossi, Teddy Abramowitz, way, Bruce Johansen, Grant Norlin. Personnel: Inez Aimee. Charles Keys, Kevin Tannehill, Robert Horen, Jim Ricks, Jerry Kaufer, Gina Jaspar. National American Video Nielsen A.C. The Peter Rodgers Organization 8530 Wilshire Boulevard, Suite 300, Beverly 1290 Avenue of the Americas, New York 10019 Hills, Calif 90211 969 Hilgard Avenue, Los Angeles 90024 Product: Specials: Buck Rogers (12), Ken- Nielsen -Ferns International nedy's Ireland, The Man From Buttonwillow,';' National Telefilm Associates 55 University Avenue, Suite 1100, Toronto M5J 12636 Beatrice Street, Los Angeles 90066 Freddie the Football, Johnny Cash -A Flower 2H7 Out of Place, How the West Was Lost, The Mid- Product: Search and Rescue (26), Bonanza Product: Portraits of Power (26)', Cities (13)', dle East -A View From the Inside, The Ameri- High (98), (56), (310), Chapparal Laredo Al Oeming -Man of the North (12) *, The Station- can Song Festival, Wild Wonderful Winter, A (112), Laramie (124), Get Smart Car 54, Where ary Ark with Gerald Durrell (13), Karen Kam- Christmas Visit. Series: Hollywood Memories, Theatre Are You? (60), Macabre (26), Loretta Ballerina (1), Lynn Seymour -A Portrait (1) *, Wyatt Earp (226), Show (52), Flip Young (192), T.H.E. Cat (26), Roy Rogers' The From Russia with Bruno Gerussi (1), Side (13), The Outdoor Sportsman (52), High Great Movie Cowboys (26), The Best of NTA Dostoevsky with Malcolm Muggeridge (1), An and Wild (52), The White Escape (13), Wide Theatre (134), Story Book (9), John Wayne Ark for Our Time (1), A Third Testament (6). World of People (26), Exploration (85), Body Classic Westerns (30), Science Fiction (36), Personnel: Richard Nielsen, Samuel C. Buddies (260), Lucky Jim Adventure Show Horror Features (48), Mystery -Suspense /Great Jephcott. (26), The James Brown Show (26), The New Detectives (393), Nostalgic Musicals (47), Three Stooges (156), Space Angel (260), Cap- Nostalgic Westerns (455), George Pal Puppet - NTN Entertainment tain Fathom (195), Clutch Cargo (260), Roger tons Max Fleischer (42), Color Classics (35), 295 Madison Avenue, New York 10017 Ramjet (156), Funny Company (260), Spunky & Noveltoons (26), Republic Serial (45), Para- Tadpole (150). Twelve movie packages (449). mount Victory At Sea Product: Rock -World (39)', Miss USA State Short Subjects (500), Personnel: Peter S. Rodgers, Rita B. Davis. (26), Uncommon Valor (26), Betty Boop (100). Pageants, Classic -World (13), Hobb's Choice?, children's inserts', American Youth Personnel: Bud Groskopf, Arthur Gross, Burt Peters Griffin Woodward Movements 1956 -1976'. Personnel: Edward Rosenburgh, Dennis Emerson, Barry Bernard, 645 Fifth Avenue, New York 10022 John Herrin, Ken Harris, Ralph Smith, Dee P. Noyes, Robert A. Wulfhorst. Hopkins, Patti Fleming, Laura Perry. Official Films Peters Productions NBC -TV Six East 45th Street, New York 10017 8228 Mercury Court, San Diego 92111 30 Rockefeller Plaza, New York 10020 Product: Complete television marketing ser- Opryland Productions vices. Personnel: Edward J. Peters, Lee C. Bob Neece and Associates 2800 Opryland Drive, Nashville 37214 Hanson. 13 Maryhill Drive, St. Louis 63124 Petry Television Product: The Mitch Miller Show (26), Upstairs/ Orange Coast Video Three East 54th Street, New York 10022 Downstairs (39), A New Zoo Revue (90), Best of Groucho (230), The Lone Ranger (182), Osmond Television Sales Product: The $100,000 Name That Tune (52), Sergeant Preston of the Yukon (78), Timmy & Box 911, Brentwood, 1hnn. 37027 The Adventures of Robin Hood (52), We Wuz Lassie (156), Jeff's Collie (103), The Amazing Robbed (52), The Bobby Vinton Show (52), The Product: One More Time (52), Country Roads Kreskin (130), Alexander Korda Features (30), New Treasure Hunt (52). Personnel: Martin F. With the Lennon Sisters, Best Group IV movies, Children's Feature Film (52), Christmas Connelly, Robert E. Muth, Art Scott, Dave Allen, of Donny and Marie Personnel: David F. Package (21), Bogart, Hollywood: The Selznick (8). Ed Karlik, George Blinn, Michael Lambert, Sifford, Toby Martin. Years, RKO Shorts, Greatest Headlines of the Theodore D. Van Erk, Rod Sterling, Paul Sacks, Century, Sportfolio, Roger Ramjet, Funny Com- Dana T. Nelson. pany. Personnel: Bob Neece, John McElfresh, Jim Owens Productions Lou Israel, Steve Bunyard. 50 Music Square West, Nashville 37203 Picturmedia Limited 1775 Broadway, New York 10019 Product: Big Al's Doggs (26)', 13th Annual Newsweek Broadcasting Service Music City News Country Awards, A Concert: Product: Features One (15), Mischief Makers/ 444 Madison Avenue, New York 10022 Behind Prison Walls, A Barbi Benton Special, Comedy Capers (170), Classic Horrors (16), A for Toga King: A Product: What's Cookin' (260)', Headlines Jerry Reed Show (2), Barbi Doll Spectacular Spectacles (12), Hal Filmed Record- Montgomery to Memphis, Ac- (365)', Cartoon- A- Torial, Today's Woman, Christmas. Personnel: James Owens, tion Dramas (14). Personnel: Donald Stillman. Newsweek Feature Service. Personnel: Ber- Buckley, Gus Barba, Connie Gossum. nard J. Shusman, Sally Hunter, Neila Smith, Post- Newsweek Programs John Peaslee, Michael Klein, Nancy Lowden. Ozma Broadcast Sales 19147 2139 Wisconsin Avenue, N.W., Washington Burt Wolf. 408 South Sixth Street, Philadelphia 20007 Product: Toni Holt in Hollywood, Eastern sales rep for Gray- Schwartz Enterprises, Cinema Product: Shorts (2), Go Tell It (6). Personnel: 11600 San Vincente Boulevard, Los Angeles Shares International, TV Cinema Sales and Len Giarraputo, Jack Allen. 90049 C &C Syndication. Personnel: R.W. Ostrander, Elizabeth Ostrander, Toni Holt. Premore Inc. The New York Times Syndication Sales 919 Third Avenue, New York 10022 Corp. Paramount Television Distribution York 10023 200 Park Avenue, New York 10017 One Gulf & Western Plaza, New Prime TV Films Product: Portraits of Power (26), Olympic Product: Make Me Laugh (65)', Laverne & 527 Madison Avenue, New York 10022

Broadcasting Mar 5 1979 74 Entertainment today is a whole new "The Radio Show." All the music ballgame and for a company with ,UiJ1 f l+iilsfjY and comedy of your favorite radio big ideas the field is wide open. station translated into a pulsating That's why TVS is introducing a half -hour of visual delight. complete line -up of exciting new programs in addition to our con- tinuing coverage of major sports events. This season, we've got the shows your audience will be look- "A Joke is a ing for. Live music. Outrageous Joke:' Steve Allen comedy. High adventure. Living is back with a history. Take a close look. You'll see weekly half -hour why we believe these programs spotlighting the will not only attract new viewers to uninhibited, un- your station but actually rehearsed increase HUT levels in your humor market. At TVS, of real people all across America. we're not afraid to be orig- e Mal. As a "Portraits of Power :' 26 At TVS, we're involved in all this matter of fact, half -hour programs narrated and more. Like another season of we think by college basketball produced in we're pro- examin- association with NBC. An exciting ducing some ing the new series of "Olympic Champions" of the lives and featuring Bruce Jenner. An Academy best new thoughts Awards special. And "The Edge:' ideas in of world a remarkable outdoor adventure television. leaders series spotlighting real people who have facing life -and -death challenges. shaped and Come huddle with us at NATPE. shaken our times.

"The Live SuperSatellite Con- cert Show" 13 concerts beamed "1979 AIAW Championships." live by satellite to capture the flavor New this year, the first major na- and the fever of the world's leading tional coverage of women's inter- on -stage performers. collegiate championship sports. TELEVISION NETWORK

TVS Television Network, A Division of Corinthian Broadcasting Corporation /280 Park Avenue,NewYork,NewYork 10017 (212) 949 -3939 George Gallup, President /Bill Madden, Affiliate Relations and Production Mgr /Cay Trigg, Acct. Exec. /Gary Lico, Mgr., Program Sales NATPE '79

Personnel: Robert E. Buchanan, Marie Luisi, Donald W. Hill, Louise Eichelberger, Julie The Ice Palace (8), Vaudeville (13), Future John J.P. Davis, Norman Varney, Michael Burke. Shock, Natural History of Our World: The Time Tremper. of Man, The Sleeping Beauty, The Royal Ballet MCA TV Salutes the USA, Die Fledermaus, Tounament

Kaman Sciences 445 Park Avenue, New York 10022 of . Roses Parade, Then and Now, Filmakers Salute Oscar. Personnel: Lennart Ringquist, Box 7463, Colorado Springs 80933 Product: The Champagne Movies (34)`, The Joseph D. indelli, Terry Palmer, Gary Gannaway, Product: BCS Films -film library manage- Road to Moscow (30)', Dean Martin (100)', Jack Garrison, Jim Weathers, Herb Weiss, ment and amortization, BCS Demographic Ninety Minute Movies (49)`, The Rockford Files James A. Stabile, Russell Stoneham, Robert search and avail submission. Personnel: Jack (113)', Novels II (33)`, Bionic Woman (58), The Doudell, Nona Parmelee Brown, Sharon Osen, Finlayson, Tom Roper, Dick Trapp, George Six Million Dollar Man (108), Universal Grand George Hankoff, Kalus J. Lehmann, Susan Beattie. (50), Novels I (30), The Rebels (2)*, The Bender, Robert Freedman, Morton Slakoff, Kate Seekers (2)', The Bastard (2), Evening in Kelleher, Bill Doty, Phillip Matthews, William Katz Agency Byzantium (2), The Immigrants (2), Testimony Featherstone. One Dag Hammarsltjold Plaza, New York of Two Men (6), Diabolical Dozen (12), Alias 10017 Smith and Jones (43), Woody Woodpecker & Metro Productions .' 1 Friends (185), Rich Man, Poor Man Book I (12), 1438 Gower Street, Suite 276, Hollywood 90028 Adam -12 (174), Marcus Welby M.D. (172), Iron - M.A. Kempner side (198), Rod Serling's Night Gallery (97). Product: The Melting Pot (130), Imagine That .2455 East Sunrise Boulevard, Suite 703, Fort The Bold Ones (98), The Name of the Game (26), Success (104), Up For Grabs (39), Lauderdale, Fla. 33304 (76), It Takes a Thief (65), Boris Karloff Pre- America Still (52), Remarkable (26), Eat Your- Product: TV Powww! Personnel: Marvin A. sents (267), Dragnet (98), The Virginian (225), self Healthy (78), Master Bridge with Edwin Kempner, Jim Phillips. Eric Carlson. Tim Over- Run For Your Life (85), Suspense Theatre (53), Kantar (26), Sew What's New (78), The San myer. The Munsters (70), The Jack Benny Show Diego Show (65), Funny Man (26). Coping (91), (104) Leave It To Beaver (234), Don Adams Sky's the Limit (30), Country Serenade (26). King Features Television Productions Screen Test (24), McHale's Navy (138), Univer- America Sings (54). The Sacred Space (39), 235 East 45th Street, New York 10017 sal Star -Spangled 33, 10 movie packages, Ab- Down Home USA (52). Personnel: Michael

bot & Costello (29), Comedy Festival I (26), Miller, Ralph Smith, Donald E. Smith, Geraldine King World Productions Comedy Festival II (26), Western Roundup Hiott. 480 Morris Avenue, Summit, N.J. 07901 (26). Universal 36 Black and White Elite (36). Personnel: Lou Friedland. Don Menchel, MO Films Lexington Broadcast Services Shelly Schwab, Al Rush, Hal Cranton, Bob 141 East 56th Street, New york 10022 Russell, Jack 800 Third Avenue, New York 10022 Davis, Bert Herbert, Carl Robertson, Phil Conway, Carl Runge, Marc MGM Television Product: Sha Na Na (24), Hee Haw Honeys Grayson, Paul Hoffman, Andy Lee, DeAry Bar- 10202 West Washington Boulevard, (24), Cairol Crown (1). Health Field, Hot ton. Culver City Fudge, Not For Women Only, Health Watch Calif. 90230 (52). Richard McHugh Enterprises Product: Medical Center (170), How the West Product: Henry Siegel, Roger Lefkon, Chips Was Won (21 episodes and 6 -hour miniseries), Barrabee, Bill Finkeldey, Louise Granelli, The Media Associates Tom and Jerry (263), Pre- Shows, Thirteen Tailor Heather Regan, John Courtney, Bob Archer. 1165 Empire Central Place, Suite 105, Dallas Mades (13), Sports Preview Specials, Extra, Ex- 75247 tra Movies (25), Hawkins (8), Conquest (6), The Rise and Fall of the Third Reich (3), An Evening Lorimar Syndication Product: Audience research and consulting With Gene Kelly, The Courtship of Eddie's 1345 Avenue of the Americas, New York 10019 for radio and television. Personnel: William W. Father (73), Please Don't Eat the Daises (58), Taylor. Daktari (89), Then Came Bronson (26), Man Lutheran Film Associates Mediavision From U.N.C.L.E. (128). P I: Edward A. 360 Park Avenue South, New York 10010 1709 Bloor Street West, Toronto M6P 1B2 Montanus, Joseph C. Tirinato, Harvey R. Reins - Product: The Joy of Bach, Martin Luther, tein, Virgil B. Wolff, James M. Kraus, Neil Product: Flip Wilson's Salute to Football, Question 7, A Time for Burning. Personnel: Russell, Leslie Frends, Charles Gersch, Susan Jonathan Winters' Salute to Baseball, Behind Robert E. A. Lee, Lothar Wolff. Swimer, William A. Kunkel, Edna Kaye, Anna the Scene With Jonathan Winters (47), Friends Cruz. of Man (45), The Fabulous Talking Time Lutheran Television Machine (52), Professor Moffett's Science Mighty Minute Programs 2185 Hampton Avenue, St. Louis 63139 Workshop (26), Gentle Art of Makeup (13), Ele- 840 Battery Street, .San Francisco 94111 Product: Miles To Go`, Tension Point ment of the Unknown: The Sea, Invisible In- (18). This is the Life, Easter Is, Esta Es La Vida, fluences. Talk of the Devil, Magical Mountain; Pattern For Living. Personnel: Jan Naji, Bill Java. Personnel: Mark Frostad, Jo -Ellen MIS Syndications /Interpublic Television Dingier. Frostad, Michael Milville, Hank Guzik, Ken 485 Lexington Avenue, New York 10017 Weldon. Product: Maude (142), Sports Time (130) *, Major League Baseball Promotion Black Beauty (52), Theme Parks *, .Mrs. 75 Rockefeller Plaza, New York 10019 Metromedia Producers America, Black Achievement Awards, Sports 485 Lexington Avenue, New York 10017 Year in Review. Per I: Dave Martin, John 0 Marathon Entertainment Product: The Mery Griffin Show, The Cross Fortune, Mike James, Jackie Anderson, Mike 110 hast 59th Street, New York 10022 Wits, And Then I Wrote *. The World Champion- Martin, Steve Leff, Phil Howort, Barry Frey. ship of Trivia`, The Donna Fargo Show, Groovie Product: Greatest Sports Legends (20). Per- Goolies and Friends (104). The Undersea MMT Sales sonnel: Alan Lubell, Berl Rotfeld. World of Jacques Cousteau (36). National 747 Third Avenue, New York 10017 Geographic Specials (24), David Frost Pre- Masscasting Corp. sents the Guinness Book of World Records (6), William Morris Agency 18 Newburry Street, Boston 02116 Jane Goodall and the World of Animal 151 El Camino Drive, Beverly Hills, Calif television Behavior (4), three movie packages (48), The Product: Custom and packaged 90212 statión promotion packages with computer Jackie Gleason Specials (11), Untamed World animation, production soundtracks and sup- (156), That Girl (136), Mayberry R.F.D. (78). My port graphics. Personnel: Neal P. Cortell, Favorite Martian (107), Living Together (26). MPA International

Broadcasting Mar 5 1979 72 "The Radio Shows' Some ideas are so obvious you wonder why no one ever thought of them before. Here's all the comedy, music and madness of your favorite radio station trans- lated into a pulsating half -hour of visual delight. Pop. Rock. Disco. America's hottest talents are on- hand to perform their biggest hits, all surrounded by the zani- est group of resident jesters on the tube. Produced by Chris Bearde for TVS, The Radio Show is ready for scheduling in your market now The pilot - hosted by top Los Angeles disc jockey, The Real Don Steele - is available for viewing. Now for the first time you can actu- ally see why radio is so popular with kids and young adults. That's HUT 4. More Households Using Television and more the field is wide open. prime viewers watching your station. Get to know TVS. We're Entertainment today is a whole new ball - producing some of the game and for a company with big ideas best ideas in television. TELEVISION NETWORK

Come huddle with us at NATPE. TVS Television Network, A Division of Corinthian Broadcasting Corporation /280 Park Avenue, New York, New York10017 (212) 949 -3939 NAIPE '79

General Foods Greg Garrison Productions French. 250 North Street White Plains, N. Y. 10625 3400 West Alameda, Burbank, Calif 91505 Product: The Guinness Game (26)`. Person- Image Audio Group IV Distributors Box 2135, Hollywood 90028 nel: David K. Braun, Patrick E. Kane, Bob Gillespie. 150 East 58th Street, New York 10022 Product: Series: Amigo and Friends (52)', Intercontinental Communications Gerber /Carter Communications Upstairs, Downstairs (64)': films: Sci -Fi (10), 10 Rockefeller Plaza, New York 10020 488 Madison Avenue, New York 10022. Block of Shock (10), Terror (10); specials (45). Mort Zimmerman, Brian O'Daly, Product: For You ... Black Woman, Black Personnel: Product: Beany & Cecil (78), Brazil: The Tran- Jonathan Falk, Martin Rosenblatt, Rosemary samazonian`, James Bay: Testimony of Man's Broadway. Personnel: Charles S. Gerber, Saint Pharoahs Charles Lockett. Klausz, Sarah Ordover. Spirit of Adventure', Last of the (13)', The Friend of My Friends (13) *, The Revolution- Group W Productions aries (3)', The Wit and World of George Ber- The Gillespie. Co. 7800 Beverly Boulevard, Los Angeles 90036 nard Shaw. For foreign distribution only: 101 Ocean Avenue, Santa Monica, Calif 90402 Classic International Features (more than 150), Product: The Mike Douglas Show, PM Maga- Personnel: Henry A. Gillespie. Grand Prix Tennis (12)', National Geographic_ zine, Mario and the Magic Movie Machine, Specials (27)', The Body Human (5)'. The News Test, National Running and Jogging Test. Golden Productions World of Wizards. Personnel: Tom Einstein. Impact 27 (27), The Coral Jungle (12). Per- 3716 Barham Boulevard, Suite B -110, Los sonnel: William F. Baker, Joseph H. Goldfarb, Angeles 90068 Howard Mendelson, Peter Yaman, Jack Foley, ITC Entertainment Product: Senior Olympics, Sue Dorn - Jack Swindell, Carl Menk, Peter Gimber, Owen 115 East 57th Street, New York 10022 America's Housewife (130), Punchliners. Per- S. Simon, Jack Wartlieb, Frank R. Miller, Jim Product: The Muppet Show, Year Four (24), sonnel: Hal Golden, Don Golden. Moloshok, George A. Sperry Jr., Mary Healy, Bill The Thrillers Hillier, James Dauphinee. (43)', Edward the King (13)', En- Gold Key Entertainment tertainment Volume One (15), Space: 1999 Leo A. Gutman Inc. Tower 53, 159 West 53d Street New York (48). Six Super Specials (6), Extraordinary 7 230 Park Avenue, New York 10017 10019 (7), The Protectors (52), My Partner the Ghost Product: Sherlock Holmes (14), Charlie Chan (26), Department S (29), UFO (26), The Per- Product: Krofft Super Stars (164), Popeye car- (11), Mr. Moto (8), East Side Kids (13), The suaders (24), The Adventurer (26), The Saint toons (220)', Beatle cartoons (116)', Cool Mc- Spectaculars (2), Hollywood Seven (7), Inter- (114), The Champions (30), The Baron (26), Cool (60) *, Krazy Kat (50)', Barney Google national Three (3), The Cliffhanger Five (5). Man in a Suitcase (28), The Prisoner (17), (50)', Beetle Bailey (50)', Perspective on Personnel: Leo A. Gutman, Esther Balenz. Secret Agent (45), Dangerman (39), The Gale Greatness (26) *, TV Time Capsules (2,000)', Storm Show (125), Fury (114), Spotlight (9), The Neptune Journals (12) *, Galaxy One (12)', Alfred Haber Inc. Showtime (12), Captain Scarlett and the The Beta Chronicles (12), The Alpha Chroni- 321 Commercial Avenue, Palisades Park, N.J. Mysterons (32). Thunderbirds (32), Stingray cles (10), Bill Burrud Features 14 movie (6), 07650 (39), Fireball XL5 (39), Mr. Piper (39), Action 7 packages (257). Alice's Adventures in Wonder- (7), Magnificant 15 (15). Personnel: Abe Man- land, The Two Kennedys -A View From Product: Bing Crosby: His Life and Legend, dell, Pierre Weis, Armando Nunez, Joseph Marvin Gaye in Concert, Ann Europe', In Search of , In Disco Magic (27), Fusco Jr., Joseph Ceslik, James C. Stern, S. Search of Ancient Mysteries, Loggins and Murray in Concert, Charley Pride in Concert Allen Ash, Al Lanken, Carl Miller, Cy Kaplan, Messina -In the Attic, Walt Wagner Show with (2). Personnel: Alfred Haber, Russell Kagan, Nat Liepziger, Murray Horowitz, Robert Mandell. Peggy Flemming', A Christmas Carol, Dick Martha Strauss. Tracy serials (4), Flash Gordon serials (3)'. Janus Films Personnel: Robert B. Muller, William E Cooke, Hanna- Barbera Productions 745 Fifth Avenue, New York 10022 Robert Lloyd, Daniel E. Mulholland, James 3400 Cahuenga Boulevard, Hollywood 90068 Product: movie packages: Laurel & Hardy Ricks Jr., Leonard R. Soglia, Mort Marcus, Judy Product: Captain Inventory (129), The Fun Gillespie. (60)', Classic Mystery Theatre (39), Action 99 World of Hanna -Barbera (84), The Banana (31), Janus Gold (32). Personnel: Bob Curtiss, Splits and Friends (125), Josie (32), Top Cat Robert Schmidt, Virginia Martin. Samuel Goldwyn Television (30), Wait Till Your Father Gets Home (48), En- 1041 North Formosa Avenue, Los Angeles ergy-A National Issue. Personnel: Samuel T. 90046 Johnston, Melvin Getzler, Michael J. Gould, J.E.D. Productions Product: The Best of Goldwyn Features, The Stanley Sherman, John Michaeli, Joan Marcus. 140 East 56th Street, New York 10022 Samuel Goldwyn Library of Feature Films, Product: Alexander Korda Classics (30), Snipets (50), Hollywood: The Goldwyn Years. Harrington, Righter & Parsons Children's Package (18), Documentary Personnel: Thomas Seehof. 280 Park Avenue, New York 10017 Features (4), RKO Shorts Library (600). Per- Product: Television station representative. sonnel: Jackson E. Dube, Jed Dube. Goodson -Todman Productions Personnel: John J. Walters, Peter Ryan, Dean 375 Park Avenue, New York 10022 McCarthy. Gordon Jones Programing Two Ledge Road, Scarborough, Ont. M1M 1H1 Hemdale Granada Television International Leisure 375 Park Avenue, New York 10022 Suite 3468, 1221 Avenue of the Americas, New JWT Syndication York 10020 420 Lexington Avenue, New York 10017 HIS Marketing and Advertising Product: Family At War (52), Victorian Scan- 2690 State Road, Cuyahoga Falls, Ohio 44223 Product: Cricket (24)', Roald Dahl's Tales of dals (7), Crown Court (150), Persuasian (5), the Unexpected (24)', Spotlight (6)', Kenneth Product: Rex Humbard. Personnel: Judd Shabby Tiger (7), Stars Look Down (13), The and Company, Numero Uno (13)', Update on Jackson, Gary Taylor. Sinners (13), Once Upon a Time (5), Flower of Health (156), Newsweek Broadcasting Service, Gloucester (13). of Motley Hall (7), The Raymond Horn Productions All You Need is Love (5), Words and Music - Intruder (8), Soldier and Me (9), Disappearing 245 East 63d Street New York 10021 Sammy Cahn (2), Wayne Newton's Country World (26), The Christians (13), Laurence Portraits and Lynn Anderson's Country Olivier Presents (6), International Pop Proms HR Television Welcome (2), Today's Woman, World of Sur- (7), Barenboim on Beethoven (13), World in 750 Third Avenue, New York 10017 vival (21), For a Better World (6), Magic of Action. Personnel: Barrie Heads, Haidee Personnel: Edgar White, Harry Wise, Warren Mark Wilson, Cartoon- A- Torial (5 per week), Granger, Karen Briskie. Ford, Philip Corper, Roy Edwards, Gorden Billboard's Disco Part y (3), A Gorey Halloween.

Broadcasting Mar 5 1979 70 "Portraits of Power:' Introducing a television series of daring scope and drama. Nar- rated by Henry Fonda, here are the personalities that shaped and shook the world. Here is a unique record of their lives and thoughts -much of it captured on rare footage never before shown on television. Churchill. Mao. Roosevelt. De Gaulle. Nineteen human beings whose power dominated all humanity. Stalin. Hitler. Kennedy and Kruschev. Here is the bold and bloody story of our times. Offered for the first time in the United States by TVS, this important series of 26 half -hours was produced by Nielsen -Ferns International. Each program was distilled from the writing, recollections and eyewitness accounts of correspondents of The New York Times. For TVS, Portraits of Power is another ment today is a whole new ballgame and demonstration of our commitment to pro- for a company with big ideas the field is gramming that will attract new and bigger wide open. Get to know audiences. That's HUT 3. More House- TVS. We're producing holds Using Television and more upscale some of the best ideas in adults watching your station. Entertain- television. TELEVISION NETWORK

Come huddle with us at NATPE. TVS Television Network, A Division of Corinthian Broadcasting Corporation /280 Park Avenue, NewYork,New York 10017 (212)949 -3939 NATPE '79

Catalena Productions Product: The Countryside (26)', The Country Filmways Enterprises Box 91501, West Vancouver, B.C. V7V 3P2 Traveler (104), Talkback (156)'. Personnel: Kim Anderson, Andy Johnston. Product: The Stan Kann Show (26)', Pitfall Firestone Program Syndication (65)'. Personnel: Ian MacLennan, Geoff 540 Madison Avenue, New York 10022 Con Hartsock & Co. Theobald. Product: Three's A Crowd (260 strip, 52 499 North Canon Drive, Suite 400, Beverly weekly), The Dating Game (175), The Gong Hills, Calif. 90210 CBS -TV Show (104 twice -a -week, 260 strip). Person- nel: Len Firestone, Brian Firestone, Philip Chiaramonte Productions Cori Film Services of London Besser, Alton Whitehouse, Pattie Firestone. 133 West Sycamore Street, Suite 12, Pittsburgh 15211 Cox Broadcasting Four Star Entertainment 1601 West Peachtree Street, N.E., Atlanta 400 South Beverly Drive, Beverly Hills, Calif 30309 Cinaco Productions Product: Big Valley (112), Target: The Im- 9056 Santa Monica Boulevard, Los Angeles possible (26), The Lohman & Barkley (26), The 90069 CPM Systems Wonderful World of Magic (12 or 26), 200 West 79th Street, New York 10024 Thrillseekers (52), Can You Top This (195), Here Come the Cinema Shares International Television Product: Program audience research services Stars (26), Monty Nash (14), for syndicated programing and TV. Secrets of the Deep (8), Toward the Year 2000 450 Park Avenue, New York 10022 cable Per- sonnel: Jonathan D. Lazarus, Kerrin L. Griffith, (26), Rogues (29), Burke's Law (81), Dick Product: Movie packages. Personnel: Ken J. Sullivan, F. Bear, Carl Shapiro. Powell Theatre (59), Detectives (30 or 67), Israel, Sid Sapsowitz, Beverly Partridge, Arnold Target: The Corruptors (35), Honey West (30), Friedman, Dick Ostrander, Hank Guzik, Ken CTV Television Network Ensign O'Toole (32), Law and Mr. Jones (45), Weldon. 42 Charles Street East, 7bronto M4Y 1T5 Richard Diamond (26), McKeever and the Col- onel (26), Tom Ewell Show (32), Stagecoast R. D. Citron Associates West (38), Wanted: Dead or Alive (94), Wester- 17831 Southwest 108 Court, Miami 33157 Data Communications Corp. ners (125); Specials: Will Rogers' U.S.A., Bully, 3000 Directors Row, Executive Plaza, Memphis Product: Great Adventure (157). Personnel: musicals (7), children's features (6), adventure 38131 features (10). B. Richard D. Citron, B. Leon Adler, M. Chagall, M. Personnel: David Charnay, D'Artigny, Ty Down, N. San Remo. Product: Automation systems for television Joseph J. Doyle, David T. LaFollette, Al Goustin, and radio sales, traffic, accounting and Bill Seymour, Jason Elkin, Greg Meidel. Claster Television Productions engineering. Personnel: Nancy Jefferies, 660 Kenilworth Drive, Towson, Md. 21204 Carol McInnis, Sherri Sawyer, Bill Boyce, Franciscan Communications Dewey Hemphill, Skip Sawyer, Uvella Product: Star Force (52)', (195 Cohenour. Sandy Frank Film Syndication taped, 260 local- live), For Dollars, Pin - 635 Madison Avenue, New York 10022 busters (52). Personnel: John Claster, Ken Dancer Fitzgerald Sample Robin Pride, Product: Battle of the Planets, Name That Gelbard, Sally Gelbard. Madison Avenue, New York 10017 347 Tune (52), $1.98 Beauty Show (52), Liar's Club Coe Film Associates (130), Lee Mendelson Star Specials (12). Per- 70 East 96th Street, New York 10028 Jerry Dexter Program Syndication sonnel: Sandy Frank, Irving Klein, Joe Gavin, 139 South Beverly Drive, Beverly Hills, Calif Bob Cohen, Milton Rich. Product: The Shorts Collection (300), The 90212 Children's Package (1,200). Personnel: Ber- Fremantle International nice Coe. Product: Superstar Profile (13), The Wolfman Jack Show (26), The Captain & Tennille (19). 555 Madison Avenue, New York 10022 Colbert Television Sales Specials: Johnny Cash Ridin' the Rails, Bach- man- Turner Overdrive. Personnel: Jerry Dex- Black Beauty I and II (52), Take Kerr (260), 1888 Century Pike East No. 1100, Los Angeles Family Robinson (26). Properties for ter. Swiss 90067 foreign distribution: The New Candid Camera (130), Romper Room, The Family Hour Festival Product: People Watchers (13), Joker! Joker!! Dyne Metrics Joker!!! (52)', The Joker's Wild (260), Tic Tac (36), As the World Turns, Ryan's Hope, Good - son-Todman game shows, Woobinda -Animal Dough (260), Lassie (15 movies, 192 half - Faith For Today (39), hours). Personnel: Dick Colbert, Richard Col- Doctor Who's Afraid of Opera (8), Box 320, Newbury Park, Calif 91320 Hopalong Cassidy (52 half- hours, 54 features), bert, Jody Pollock, Meri Brantley, Jack Barry, The Cisco Kid (156), The Killiam Collection Dan Enright, Ron Greenberg. Product: Westbrook Hospital (52), Who Shall Live ?', Lillian's Secret', Coming Home', Rafael (62), Witness to Yesterday (39), Classics Dark and Dangerous (6), Free to Be... You and Me, Television Is Running', Doomsday Ward', The Seeker, Columbia Pictures The National Geographics (27), The Tiny Tree, The Harvest'. Personnel: William B. Hull, 15250 Ventura Boulevard, Sherman Oaks, A Special Valentine with the Family Circus, Joyce Gillespie. Calif 91403 Christmas with the Family Circus, The Nutcracker, The Life of Erich Von Stroheim, The Personnel: Joe Abruscato, Jack Arbib, Chuck Don Fedderson Productions Atkins, Burns, George Blaug, Don National Crime Prevention Test. Personnel: Seymour 4024 Radford Avenue, Studio City, Calif 91604 Bryan, David Campbell, Dick Campbell, Abbie Paul Talbot, David Champtaloup. Chapman, Madeline DeRyke, Robert Donnelly, Jack Ellison, David Fein, David Friedman, Fred Richard Feiner & Co. Fuji Photo Film Gilson, Tom Holland, Norman Horowitz, Doug 230 Park Avenue, New York 10017 350 Fifth Avenue, New York 10001 Johnston, Kelly Kalcheim, Mark Kaner, Walter Film life Product: Blank video tape. Personnel: John Kaufman, David McLaughlin, Ken Page, Brian Moonachie, N.J. 07074 Dale, Al Bedross, Whitey Henderson. Pike, Matt Pouls, Allan Schwartz, Paul Shrage, 141 Moonachie Road, Carol Sussman, Pat Knight, Leslie Nelkins, Product: Restoration of damaged motion pic- Gateway Productions John McDonald. ture film, television storage, shipping and dis- 18 East 50th Street, New York 10022 tribution, inspection and repair of TV syndica- Product: Special TV programing for selected Compro tion prints. Personnel: C.E. Feltner Jr., Marvin broadcast groups including The Glory and the 2064 Peachtree Industrial Court, Suite 402, A. Bernard, Shelia N. Bernard, Robert Levine, Dream. Personnel: Dick Hubert, Bob Alex- Atlanta 30341 John Natali. ander, Paul Galan.

Broadcasting Mar 5 1979 68 .I jl l Íl i iì;

"A Joke is a Joke.' Here comes the comedy hit of the year. Steve Allen is back with a weekly half - hour spotlighting the real humor of real people all across America. Now the comic genius who /i practically invented "the man on the street" has the perfect format to turn loose his own spontaneous wit. Unrehearsed. Uninhibited. Definitely unconventional. Americans have always been able to laugh at themselves. Now they've got a show that lets them do it. Produced by TVS in association with Jon Roseman Productions, A Joke is a Joke is ready for schedul- ing in your market now. But you'd better hurry. Whoever gets this show is going to have the last laugh. Take a close look at this free -spirited half -hour comedy romp. The idea is so fresh it's sure to attract just about every- and for a company with big ideas the field one who enjoys a good laugh. That's HUT is wide open. Get to know 2. More Households Using Television and TVS. We're producing more people watching your station. Enter- some of the best ideas in S tainment today is a whole new ballgame television. TELEVISION NETWORK

Come huddle with us at NATPE. TVS Television Network, A Division of Corinthian Broadcasting Corporation /280 Park Avenue,NewYork,NewYork 10017(212) 949 -3939 NAIPE '79

Speed Racer (52), Felix the Cat (260), The American Subscription TV of California Blair Television Mighty Hercules (130). Personnel: Alan L. 8383 Wilshire Boulevard, Suite 900, Beverly 717 Fifth Avenue, New York 10022 Gleitsman, Anne Christ. Hills, Calif 90211 B onded Services Alan Landsburg Productions American Television Syndication 733 Third Avenue, New York 10017 110 North Doheny Drive, Beverly Hills, Calif 2 Lincoln Square, New York 10023 90211 Product: Services for communications and Product: The King's Adventurer (7) *, Michael entertainment companies including film and Strogoff (7) *, The New Ed Allen Show (260), tape program booking and scheduling; pro- Aleare Communications color first run features (28). Personnel: Larry gram fulfillment and physical distribution to 1600 Walnut Street, Philadelphia 19103 O'Daly, James Bogans, Barbara Hosie, theatrical, TV and other exhibitors; film and Product: Buyer Beware (117), The Lyons in Phillippe Levesque, John MacNamara, Sam tape maintenance and duplications; com- America (117)*, Corner Drugstore (130)', Star Messiter, Ron Monje, Tom Philips, Steve Rintoul. puterized print library management; archival News (117)', Movie Review (52)', Mainte- Arbitron storage; audio-visual systems. Personnel: nance Ms (117), National Television Sports 4320 Ammendale Road, Beltsville, Md. 20705 Harold J. Eady, Phil Teneriello, Bernard Stolar, Quiz (100), Senior Report (117), Medical Re- Stanley Halperin. port (117), Mort Crim With One Moment Please Personnel: Norman Hecht, Pierre Megroz, (260), One Great Moment in Sports (160), Net- Ronald Laufer, William Shafer, James Mocarski, B oston Broadcasters work Graphics (62), Disaster (26)', Invitation Max Goldberg, Gerald Troxell, Harry Stecker, 5 TV Place, Needham, Mass. 02192 'To Dance (26)', Senior Olympics', Classic Evelyn Meyers. Product: Update on Health News Inserts Features (170) *, Great American Men (3). Per- (156), House Call (26), Why Do I Feel This sonnel: Frank Beazley, Jordan Schwartz, ARP Films Way ?, The Final Right, Parenting, Arthritis, The Diane Abramson, Rob Feldman, Stuart Doriss, 342 Madison Avenue, New York 10017 Baxters (26)', Catch a Rainbow (6), Jabber- Marilyn Rovner. Product: Spider -Man (52), Marvel wocky (131), Drawing From Nature With Capt. Superheroes (65), Rocket Robinhood (52), Max Bob (154), This Was America (6)', Heritage of Television Allied Artists the 2,000 Year Old Mouse (104), Linus the Power: Edward M. Kennedy. Personnel: 15 Circle, New York 10023 Columbus Lionhearted (39), Strange Paradise (195). Per- Robert M. Bennett, Paul Rich, Jack Duffield, Product: Movie groups 1-VIII (204), Dial AA sonnel: Claude S. Hill, Robert Marcella, Anne Bruce Marson, Timothy Johnson, Debra For Action (29), Science Fiction (51), Charlie B. Cody. Shapiro. Chan (11), Bomba (13), Special 42 (42), Camp & Classic (50), Westerns (135), Topper (78), Associates Press B ill Burrud Productions Plaza, New York The Evil Touch (26). Personnel: Andrew P. 50 Rockefeller 10020 Jaeger, Joseph Zaleski, Leo M. Brody, Ralene The Bloom Film Group Levy, Virginia Garrison. Aveo 1680 Vine Street, Hollywood 90028 3460 Wilshire Boulevard, Suite 903, Los Product: Adventure Quadrange Features Angeles 90010 Al!world Telefilm Sales (13)', Edgar Wallace Mystery Features (39), 60 West 57th Stree4 New York 10019 Product: Pete 'N' Gladys (72), The Rifleman Roger Ramjet and the American Eagles (31), (168), Ports of Call (26), Witness to Yesterday The Funny Company (52)', American Features Product: Allnight at the Movies (1,000), Bozo (26). Movies: The New Ones II (16), The New (11). Personnel: David Bloom, Ida R. Bloom, the Clown (156), Bozo the Clown Circus Show Ones, V.I.P. Group, Plus Twelve (12), 28 for '68, Bill A. Bloom, Art Greenfield, Ray Myles, Al (39)', Celebrity Cabaret (26)', Danceworth Top Time, Nightmare Theatre (13). Special: McKaye, Bruce Schmier. (26)', Good For You (13)', Great Adventure Years of Lightning, Day of Drums. Personnel: (100)', Laurel & Hardy Cartoons (156), Chiller - Robert M. Newgard, Charles Britt, Maury Blue Hill Communications Thrillers (60), Strike It Rich (26)', The Adven- Lanken, Merritt Sticker, Jack Ledwith. 52 South Main Street, Spring Valley, New York ture Team (39)', The Mind Matters (65)', The 10977 People Who Made the Magic (65)', Very Per- Avery - Knodel Television sonally Yours (65)', Watch Your Money (65)'. 437 Madison Avenue, New York 10022 Personnel: Gustave Nathan, Andrea Dix, Blue Marble Co. Joseph Miller, Joan Starr. Product: Station representation. Personnel: J. W. Knodel, Robert J. Kizer, F. Robert Kalthoff, Bristol -Myers 345 Park Avenue, New York 10022 Herb Altman Communications Research Richard A. Bomtane, Robert Hoyt. Box 728, Port Washington, N.Y. 11050 Product: In Search Of ... (24). Personnel: B andera Enterprises Marvin Koslow, Peter Spengler, Robert Turner, Product: Entertainment and communications Box 1107, Studio City, Calif 91604 Sharon Joyce, Lionel Benn, Jim McGinn. research and consultation, national and local market research studies. Personnel: Herb Alt- Baron Enterprises Capital Cities Television Productions man, Mildred Altman. 999 North Doheny Drive, Suite 812, Los 4100 City Line Avenue, Philadelphia 19131 Angeles 90069 American International Television Product: Capital Cities Special Reports (3), Product: Nature's Window (13), Hallmark Hall 9033 Wilshire Boulevard, Beverly Hills, Calif Capital Cities Family Specials. Personnel: of Fame (26), The Country Club (13), Olympic 90211 Robert K. King, Charles Keller, William Mulvey. Games 1948 -1976 (8), City Lights -Brian Product: Comeback (20), The Racers (22), Linehan Show. Personnel: Barry Bergsman. Carter -Grant Productions Jukebox (26), Lome Greene's Last of the Wild 17915 Ventura Boulevard, Encino, Calif (78), Challenge (18), Miss National Sports The, Behrens Co. 91316 Teenager Pageant, The Night Before 2451 Brickell Avenue, Miami 33129 Christmas, Daytime Star, Flipper (88), The Product: The Women of Russia', The 24 Days Product: Kidsworld (32). Personnel: Bob Avengers (57 color, 26 b &w), Adventures of of Christmas (24), The 21 Days of America Behrens, Betsy Behrens. Ozzie & Harriet (200), Johnny Sokko and his (21), The Eight Days of Chanukah (6)', The Tra- Flying Robot (26), Prince Planet (52), Touch of ditions of Easter (11)', Dr. Ari Kiev (180)', Benton & Bowles Music (6), Sinbad Jr. (130). Film packages (26). Starscope with Arlene Dahl, Safety Trek', East 909 Third Avenue, New York 10022 Personnel: Harold Brown, Alex Horwitz, Philip Meets West', Charles Dickens', The Quality of Leopold, David Brown, Sandy Aronowitz, Gerry Life (130). Personnel: Sandy Carter, Sherry Corwin, Jerry Molfese, Al Shore, Dan Cieri, Lar- B IAS Data Communications Grant, Linda Lieberman, Donna Wells, Monty ry Jacobson. 3000 Directors Row, Memphis 38131 Morgan.

Broadcasting Mar 5 1979 66 "The Live SuperSatellite Concert Show." Introducing the first all -live, all-star musical road show in television history. Nothing cut. Nothing canned. Live concerts beamed coast -to -coast by satellite to capture the flavor and the fever of the world's leading on -stage performers. Rock. Pop. Disco. Country & Western. Soul. The superstars and the superbands presented for the first time with nothing artificial added. Produced by TVS in asso- ciation with Chris Bearde, the Live SuperSatellite Concert Show will be rocking your market by summer. So you'd better hurry. All the experience and technology that has made TVS a leader in live sports coverage is being poured into this exciting package of 13 concerts. Starting now, the best seats in the and for a company with house are at home. That's HUT 1. More big ideas the field is wide Households Using Television and more open. Get to know TVS young adults watching your station. Enter- We're producing some of tainment today is a whole new ballgame the best ideas in television TELEVISION NETWORK

Come huddle with us at NATPE. TVS Television Network, A Division of Corinthian Broadcasting Corporation /280 Park Avenue, New York, New York 10017 (212) 949 -3939 NAIPE '79

The Gong Show. with Battle of the Planets; ITC Entertain- for another 26 weeks. It is insisting on the Stripping may not yet be the norm for ment will have Edward the. King, which short -term arrangements for all the pro- the O &O's, but it is growing elsewhere. finishes its run on Mobil's ad hoc network perties it is considering- another indica- Three's A Crowd, for example, will be on next month; the U.S. Chamber of Com- tion of a cautious marketplace. only once a week for the CBS O &O's but merce has a pilot for a half -hour weekly PDG also has its eyes on late night. A will be stripped at various times by 62 It's Your Business (BROADCASTING, Feb. pilot for a Peyton Place '79 strip from 20th other stations. At several of them, it is 19) and Viacom will have the Canadian Century -Fox has been delivered to the replacing checkerboard access programing, Circus series. Time -Life will have the vin- PDG group and being considered is 96 joining such other access game strips as tage Real McCoys and MCA TV will be on Hollywood Boulevard from D.L. Taffner. Metromedia Producers Corp.'s Cross -Wits, the Road to Moscow as the Olympics grow Co- production along the fourth -net- Worldvision's Newlywed Game, Fire - near. working lines of Operation Prime Time stone's Dating Game and Colbert Televi- also is spreading among distributors. sion Sales' Joker's Wild and Tic Mc While there may be fewer access pilots While last year OPT was the exclusive do- Dough. at the NAIPE convention than in years main of MCA TV /Universal, Paramount An important element in the growing past, there is expected to be considerable has now joined in with an Irwin Shaw origf) use of strips has been Group W Produc- talk about new directions there and in final tentatively titled Top of the Hill tions' Evening magazine and P.M. service other time periods. (February 1980) and Columbia Pictures to those outside the Westinghouse fold. One new step for access, however, Television is on board with Harold Rob- Including Group W's five owned stations, already has been made by Norman Lear's bin's The Dream Merchants (May 1980). the total now is up to 20 stations, with TAT Communications and WCvB -TV The next OPT project, however, is MCA more expected to be added, according to Boston's BBI Productions. Called The TV /Universal again John Jake's The company spokesmen. Baxters, this weekly half -hour combines Seekers (November 1979). Because of both kinds of stripping, San- nationally syndicated issue- oriented situa- In still another programing move, dy Frank is one who calls new access pro- tion comedy with locally produced au- veteran network hour series are being ductions "exercises in futility?' Like some dience reaction. packaged in half -hour strips. Carol Bur- others, he won't be going to Las Vegas According to Gary Lieberthal, TAT vice nett and Friends already has proved a suc- with anything new that is firmly directed president, syndication, the show answers cess in recycling. And at this year's towards that time period. at least two marketplace needs: Costs were NATPE, MCA TV will have 100 half Bill Miller, senior VP, Time -Life Televi- held down by "producing half a " hours of The Best of Dean Martin and sion, sums up the general feeling. "It was and the public affairs obligations of sta- 20th Century -Fox will be exploring the po- a tough enough game before ... Now it's tions are met by letting them take the re- tential for the old black- and -white Jackie so much tighter." While Time -Life is maining 15 minutes or so for local au- Gleason variety shows. developing a strip of its own, Mr. Miller diences. explains, "it is nothing that we are going On another front, when Paramount's The following is a listing of personnel to bring to NATPE" Time -Life will look Mr. Reiss talks of developing shows that and product at the MGM Grand hotel. An for mid- season openings. can sell in access but are not specifically asterisk indicates shows new to the syndi- As usual, there will be the off-network tied to it, he is referring in particular to cated marketplace. Due to Nevada state introductions at NATPE. Make Me Laugh, produced by Paramount law, suite numbers at the MGM Grand Worldvision Enterprises will have Little with support from the Program Develop- cannot be assigned until check -in. NAIPE House on the Prairie. Columbia Pictures ment Group (wPlx(Tv) New York, organizers will have a room assignment Television will be talking about a syndi- KTLA(TV) Los Angeles and the Field sta- display at that time. cated run for Starsky and Hutch for either tions). Make Me Laugh is PDG's first co- September 1980 or 1981 and also will be production effort on the air and already ABC Management /VIP Video discussing futures for What's Happening, has been sold in 30 markets. with a September 1980 launch likely. For that strip, PDG began with a 13- ABC -TV Among other NATPE first- timers are week commitment and now has renewed 1330 Avenue of the Americas, New York 10019 Tandem's Maude and Viacom's The Life and Times of Grizzly Adams. Advanswers Celebrities will be turning up in a 10 Broadway, St. Louis 63102 variety of offerings. Time -Life, for exam- ple, will be promoting the Canadian Joyce Davidson Show (more prominent Advertising Media Services stateside is her husband, David Susskind, from the Time -Life fold). That distributor Air Time International also will have celebrities on its Food, Wine 919 Third Avenue, New York 10022 on Place revival. One co- prodi.ic- and Friends and they'll discuss fitness Peyton Product: The Unknown War (20), The Soupy tion effort to surface at this year's The Good Life. Sales Show (90)', The Race for the White will be Peyton Place Television Syndication Group has its NAIPE convention House (10)', World Championship Tennis (37), '79, a venture teaming the Program Success series among others; Telepictures Giselle', Rod McKuen's Christmas in New Eng- Development Group and 20th Century - Corp. has An Appointment with Dr. Joyce land', The Cannes Film Awards, Jerry Lewis Fox. PDG, a consortium of wPIxITV) New Brothers within its portfolio, and Colbert Takes You to the Movies (8)'. Personnel: FredI York, KTLA(TV) Los Angeles and Field TV Sales has People Watchers. The list Weiner, Bruce Fogel, Kal Liebowitz, Mark GoldL KBHK -TV San Fran- continues from routines in JWT Syndica- Communications' man, Al Sussman, Dick Waller, Dick Gold, Steve WFLD -TV Chicago, WLVI -TV Boston, tion's Comedy Shop to Columbia Pictures cisco, Mathis, Alan Zaretsky, Sid Bakal. Television's game, Celebrity Charades. WKBD -TV Detroit and WKBS -TV Philadel- Over -all, first -run U.S. syndicated offer- phia, last spring set out in development. Alan Enterprises the air is its Make Me Laugh ings range from Post- Newsweek Stations' Already on 26170 Pacific Coast Highway, Malibu, Calif. The Peyton Place six Go Tell It half- hours - featuring strip from Paramount. 90265 former FCC Commissioner Ben Hooks, '79 pilot has been delivered. Pictured who now heads the National Association above are Peyton backers (l -r) Leavitt J. Product: Contemporary Cinema Features for the Advancement of Colored People - Pope, president, wPlx; Richard N. (17), Cinema Classics (40), Fine Arts Cinema to Air Time's Soupy Sales strip. Hughes, senior vice president, WPM and (30), The Edward Small Package (30), Special In other areas, both new and old, Sandy W. Russell Barry, senior vice president, Cinema (35), Premium Cinema (9), War and Frank will continue his animation push 20th Century -Fox. Peace (4), The Abbott and Costello Show (52),

Broadcasting Mar 5 1979 64 Super Programming from Warner Bros. Television Distribution

Roots: The Next Generations Roots Chico And The Man The Waltons Welcome Back, Kotter The David L.Wolper Specials Of The Seventies Zugs Bunny & Friends Porky Pig & Friends Superman Tarzan ...and Super Features

Warner Bros. Television Distribution 0 A Warner Communications Company VAN'S a character- ture *..

Let us make a character -ture* of you, too. Visit our suite at NATPE (March 9 -14, 1979) MGM Grand Hotel Las Vegas previewing "IT'S YOUR BUSINESS" A new and exciting 30 minute TV series Featuring balanced discussions on current issues. Ready for syndication this fall National Chamber Network

CHAMBER OF COMMERCE OF THE UNITED STATES Washington, D. C. 20062

Milton E. Mitler, Manager, Marketing Services Division ( *Free caricatures at our suite) SOME LIKE IT HOT. Marilyn Monroe, Tony Curtis, Jack Lemmon

POCKETFUL OF MIRACLES. Glenn Ford, Bette Davis, Ann -Margret, Peter Falk

THE VIKINGS. Kirk Douglas, Tony Curtis, Ernest Borgnine, Janet Leigh

HELP! The Beatles

THE MISFITS. Marilyn Monroe, Clark Gable, Montgomery Clift

KHARTOUM. Charlton Heston, Laurence TOM JONES. :116.rt Finney, Susannah York Olivier

EXODUS. Paul Newman, Eva Marie Saint, Lee J. Cobb, Sal Mineo

imuiiill II !I!I l iiui , 111111111111 IIIIII!ll °I. I11111nIVlll1lll11HY

; Illl aiullllliillllilll ',11IM1I1111i11

THE MIRACLE WORKER. Anne Bancroft, Patty Duke These are just 11 of the 30 fabulous rea- sons why UA -TV SHOWCASE 6 is one of the most successful collections ever offered.

KID GALAHAD. , Charles BIRDMAN OF ALCATRAZ. Burt Lancaster, Bronson, Gig Young Karl Malden, Telly Savalas UO.TV United Artists Visit us at NATPE, MGM Grand Hotel, Las Vegas. 111111 A Transamerica Company The Return Of The Magn NATPE'79

Break. 10:15 -10:30 a.m. Wednesday, March 14 Workshop. 10:30 a.m.-noon. Broadway Room. "The Development Jungle: the Next Five Years" Moderator: Chuck Gingold, KATU(TV) Port- land, Ore., Speaker: Richard Wiley, former FCC chairman. Panelists: Ave Registration. 9 a.m.-noon. Butensky, Viacom; Sandy Frank, Sandy Frank Productions; Wes Harris, Workshop. 9 -10:15 a.m. Broadway Room. "The Superstations: Implica- NBC Owned Stations; Seymour Horowitz, ABC Owned Stations; E. Hal KGO -Tv Francisco. tions and Complications" Moderator: Jim Major, San Hough, CBS Owned Stations; Ray Bliss, United Video. Panelists: Russ Barry, 20th Century -Fox; Norman Horowitz, Columbia Annual meeting and Century Room. Noon -1 p.m. Pictures TV; Norman Walt, McGraw -Hill Broadcasting; Vincent business elections. Wasilewski, NAB; Sid Pike, wrcc(rv) Atlanta./11 Conference i9 Committee meeting. 1:15 -2:30 p.m. veterans: Hollywood Squares (Heatter- The tightening market for access Quigley /Filmways), Match Game P.M. (Goodson -Todman /Jim Victory Televi- Proliferation of stripping he says, "We have decided not to program sion); The $100,000 Name That Tune cuts down on number of nights specifically for access ?' Development now (Ralph Edwards /Sandy Frank), That's available to distributors, is concentrated on shows that will work Hollywood (Jack Haley Jr. /20th Century - cues new caution by producers; elsewhere -and can be sold elsewhere - Fox), Family Feud (Goodson- Todman/ back to the tried and true just in case. Viacom) and Sha Na Na (Procter & Gam- Norman Horowitz, president of Colum- ble barter /Lexington Broadcast Services), Among the most striking features of this bia Pictures Television distribution, says with the remainder public affairs and year's NATPE marketplace - opening Fri- that his company will be going ahead with children's programing. day (March 9) at the MGM Grand hotel in development but he mentions "how Among those on the list of probable Las Vegas -may not be what's being difficult it is to justify" expenses to the drops by CBS's O &O group are World War offered, but what isn't. board of directors as the marketplace H: A G.I. Diary, The Cheap Show, Bonkers After conspicuous experimentation and tightens. and The Next Step Beyond. Adds are The enthusiasm last year, the key prime -time Pierre Weis, executive vice president for Gong Show, maneuvered away from the access period appears to be in a state of syndication of ITC Entertainment, ques- ABC O &O's with promise of play on two retrenchment. Big- budget first -run pro- tions: "Who's going to spend that kind of nights, and Chuck Barris's latest, Three's duction specifically targeted for access has money and have difficulty placing it ?" A Crowd. Other titles on CBS O &O's are diminished radically. So has the number of Should the golden idea come along, pro- The Muppets, The Price Is Right (Good- entries. ducers and distributors claim they would son- Todman /Viacom), $1.98 Beauty Con - Last year the talk was of breaking down jump on it. But in the meantime, they tes4 Sha Na Na, Family Feud and local barriers to allow new forms - and clearly are cautious. magazine shows. documentary, among them. It now appears Given the track record of last year's ex- Game shows in various comedic forms that the barriers never fell. pensive failures, this year's trend is a also dominate the NBC O &O schedules. Of last year's crop of new access shows return to the safer areas. Game shows are But that group also has employed stripping bought by the key owned- and -operated in force, with the emphasis on comedy - in Cleveland, where WKYC -TV runs The station groups of the three major TV net- and cost- consciousness. As Mr. Weis puts Newlywed Game (Chuck Barris /Worldvi- works- Please Stand By (produced by it, "There is not a strip today that costs as sion) and The Dating Game (Chuck Bar- Bob Banner /distributed by Viacom), much as one Muppets show." The Muppets ris /Firestone) in the 7 -8 p.m. hour. Other Bonkers (Jack Burns /ITC Entertain- (Jim Henson /ITC) may be exceptional in shows on the NBC O &O's are The Guin- ment), World War II: A G.I. Diary terms of its costs and its success, but Mr. ness Game, The $100,000 Name That (Time -Life Television), The Next Step Weis's point also is voiced by other dis- Tune, Family Feud, Sha Na Na, In Search Beyond (Factor-Newland /Worldvision), tributors. of produced by Alan Landsburg for The Cheap Show (Wood Beards /20th The ABC O &O's are going with Bristol- Myers), $1.98 Beauty Contest and Century-Fox) and The $1.98 Beauty Con- test (Chuck Barris /Sandy Frank) -only the last has survived in an access O &O Social notes. NATPE's official welcome party for spouses and guests will feature lessons position. in disco dancing and gambling. And if that doesn't send them directly to the clubs and This year, only two new entries have casinos, there are other extracurricular convention activities ranging from a tennis tourna- made it to the O &O's, the breakthrough ment to TV show tapings. Following the first gathering from 10 a.m. to noon on Saturday in often needed to support nationwide dis- the MGM Grand's Globe Room, Kodak will sponsor round one of a tennis tournament '.T)ribution: Three's A Crowd (Chuck Bar- (noon -4 p.m.) on the hotel courts. For those who aren't tennis buffs, 20th Century -Fox has a ris /Firestone Program Syndication) on fashion show with as hostess in the Ziegfeld Room (1 -3 p.m.). Sunday morning four CBS O &O's and a General Foods begins with a Rex Humbard gospel breakfast in the Ziegfeld Room (9- 10:15) and a Catho- barter vehicle, The Guinness Game lic mass celebrated by Monsignor Noel C. Burtenshaw, director of communications of the (Paradine -Hill- Eubanks /20th Century - Archdiocese of Atlanta, in the Adelphi Room (9:30 am.). The Kodak tennis tournament Fox), on two NBC O &O's. continues with round two (again noon -4 p.m.) followed by a wine and cheese tennis awards Aside from the definite disadvantages of party (4 -6 p.m.) by 20th Century -Fox. That evening, Fox will offer a disco party to all at the a tight O &O market, distributors also cite Jubilation discotheque at 10 p.m. Monday, Phil Donahue plays host to a Multimedia brunch the proliferation of entertainment and (10:30 p.m.-1 p.m.) for spouses and guests in MGM's Celebrity Room. His guest is Erma public -affairs stripping as a reason they are Bombeck. That evening, at both 9 p.m. and 11 p.m., 20th Century -Fox will screen its new lying low. feature film, "Norma Rae" A Group W brunch with Mike Douglas is scheduled for Tuesday Randy Reiss, senior vice president of (10 a.m.) at the Desert Inn, followed by a taping of his show at the Hilton. With Mr. Douglas Paramount Television, is not alone when will be Tony Orlando.

Broadcasting Mar 5 1979 59 NASHVILLE ON THE ROAD Every week Show Biz cameras go on the road to capture the excitement of a live performance somewhere in the United States. Stars the 41 RCA singing team Jim Ed Brown and Helen Cornelius along with 1979 -80 super funnyman Jerry Clower. 123 stations. Barter.

THE PORTER WAGONER

SHOW 1979 -80 This is the kingpin of all country music shows. Hosted by Nashville's number one Grand Ole Opry star, Porter Wagoner, this series has been running every week since 1959 and still pulls unbelievable ratings and demos on 97 stations. Cash.

TONY BROWN'S JOURNAL This is television at its best. Hosted by the Tony who was nominated for an Emmy TONY BROWN'S JOURNAL is on 55% ADI with clearances on stations in 9 of the top 10 markets. 1979 -80 Barter for Pepsi -Cola Company.

SEEYOUATN&TPE

Reg Dunlap, President Stan Sellers, VP /Sales Manager Dick Montgomery, Regional Sales Manager Beverlie Brewer, Manager Media Services Peggy Romersa, Manager Station Traffic 1979 -80 Elaine Albright, Sales Secretary Show Biz, Inc., Baker Building, Nashville, TN 37212 (615) 327 -2532 S o J U t1` r \i'Li o ' -, PC o CO 7 JC9` ,B Ralph Emery presents the superstars - only the superstars - of country music. Johnny Cash, Anne Murray, Loretta Lynn, Roy Clark, Waylon Jennings, Willie Nelson, Crystal Gayle, Dolly Parton, Merle Haggard, Mel Tillis. Now in its fifth year on 140 stations. Barter.

MARTY ROBBINS'

SPOTLIGHT 1979 -80 Now in its second successful season this is the show that turns the spotlight on one famous performer (and his famous friends) every, week. The result is exciting. It's like programming your station with 24 new specials. Now on 91 stations. Cash.

GOSPEL SINGING

¡hulEE 1979 -80 Suddenly, gospel singing is big on television. This is the show that has won eight Dove Awards as the best show of its type in America. Jubilee consistently draws double figure ratings in many of its 75 markets.

Show DOLLY Biz As Dolly Parton became the most talked about music star in America INC A% with two straight number one hits, a Playboy cover, the Entertainer of The Year award, and the brightest spot on the Johnny Carson Show her 1979 -80 hit series was re- released to 121 stations. If it's not in your market', yet, let's talk about a cash deal for 1979. THE KING OF GAME SHOWS IS On April 10, 1978, Broadcasting told the rating BACK! story. The $128,000 QUESTION was tied with THE MUPPETS as the number one prime access show in the top fifty markets (1978 Feb /Mar ARB). We've pulled all stops to make this television classic available on barter for Fall 1979. All new production by Cinelar Associates with Steve Carlin as Executive Producer... an elaborate new set design...the biggest dollar payoff in game show history. In the ratings game the Question is the answer.

140 THE MURRAY SPECIAL "CADI$$' NIGHT"

A super extravaganza starring Anne Murray, Marilyn McCoo, Phoebe Snow, Carroll Baker, Lisa Dalbello, Lisa Hartt, Gloria Kaye, Colleen Peterson, Charity Brown, Shirley Eikhard, Maryann McDonald and Salome Bey. A unique concept. Super stars. Super music. Network quality production. ANNE MURRAY'S LADIES' 1979 -80 NIGHT- quite possibly the best pop music variety show of the year. littsburgh (WPGH, KDKA) Milwaukee (WVTV, WTMJ, WITI) Jacksonville (WJKS, WJXT) Louisville AVE, WDRB, WHAS) Des Moines (WOI) Baltimore (WMAR, WJZ, WBAL) New Orleans (WGNO, DSU) Kansas City (KBMA, KCMO, KM BC) Portland (KPTV) Oklahoma City (KTVY, KOCO, OETA, WTV) Philadelphia (KYW) Memphis (WMC, WHBQ, WPTY, WREG) Wichita (KARD, KTVH) Cincinnati XIX, WLWT) Columbia (WIS, WLTX) Dallas (KDFW, KTVT) San Diego (XETV, Cable) El Paso (KDBC, 1VIA) Richmond (WTVR, WWBT) Mobile (WEAR, WALA) Phoenix (KPHO, KTAR) Wheeling (WTRF, STV) Little Rock (KARK, KETS. KTHV) Sacramento (KCRA) Ft. Myers (WEVU, WINK, WBBH) acon (WMAZ, WCWB) Peoria (WMBD) Topeka (WIBW. KTSB) Lexington (WLEX, WTVQ, WKYT) Ihreveport (KTAL, KSLA) Bangor (WABI, WLBZ, WVII) Alpena (WBKB) Jackson (WJTV, WAPT, LBT) Joplin. (KOAM) Helena (KTCM) Buffalo (WKBW) Greensboro (WGHP, WFMY) Columbus BNS) Ada /Ardmore (KTEN, KXII) Eugene (KVAL) Johnstown /Altoona (WJAC, WTAJ, WJNL) harleston (WCSC) Nashville (WSM, WNGE, WTVF) Beaumont (KBMT) Burlington (WNNE, WPTZ) o -poke (WDBJ, WSLS) Seattle (KSTW, KING) Charleston /Huntington (WSAZ, WCHS, WOWK) (WHFT) Tampa (WTOG, WTVT) Hartford (WHCT) Grand Rapids (WUHQ) Birmingham (WAPI) i BIR) South Bend (WSBT, WHME) Chattanooga (WRCB, WTVC) Champaign (WCIA) Davenport HBF) Portland (WCSH, WMTW) Fresno (KMPH) Springfield (KOLR, KYTV) Lincoln /Hastings dianapolis (WTTV, WHMB, WISH) Houston (KHTV, KPRC, KR IV, KDOG) leveland (WUAB, WJKW, WJAN) Boston (WBZ,WXNE) Minneapolis STP) St. Louis (KSD, KPLR) Harrisburg /Lancaster (WGAL, WLYH) Flint (WJRT,WNEM) Rochester (WOIIKR) Orlando (WESH, WFTV) Ibany (WRGB) Norfolk (WTAR, WAVY) Is Tulsa (KOTV, Cable) Cedar 'apids (WMT, KWWL) Raleigh (WTVD) Spokane (KXLY, KHQ) Green Bay LUK,WFRV) Albuquerque (KGGM) Toledo (WTOL) Paducah (WPSD, KFVS) Knoxville (WATE, t Show Biz This is the Biz we Show ew York (WNBC) San Francisco (KPIX, KVOF) Detroit (WDIV, WJBK) Los Angeles (KABC, KTTV) hicago (WMAQ. WGN) Atlanta (WTCG, WXIA, WSB) Denver (KOA) Washington (WJLA, WRC) HAS, KHGI, KOLN) Evansville (WFIE, WEHT) Tri Cities (WJHL, WCYB) Huntsville (WHNT, WOWL, AFF, WAAY) Tucson (KZAZ, KVOA) Fargo (KTHI, WDAY) Greenville /Washington /New Bern (WNCT, ITN) Ft. Wayne (WKJG) West Palm Beach (WPEC, WTVX) Sioux Falls (KELO, KSFY) Baton Rouge BRZ, WRBT) Lansing (WJIM) Waco (KCEN) Colorado Springs (KOAA) Madison (WISC, WKOW) ugusta (WJBF, WRDW, WATU) Terre Haute (WTHI, WTWO) Rockford (WREX) Amarillo (KVII, KAMR) 'uluth (WDIO, KBJR) Montgomery (WKAB, WSFA, WCOV) Monroe (KTVE, KNOE) Austin (KTVV, VUE, KTBC) Binghamton (WICZ, WBNG) Columbus (WRBL, WYEA) Santa Barbara (KSBY) Sioux ity (KMEG, KTIV) Wichita Falls (KAUZ, KFDX) Lafayette (KATC) Monterey (KMST, KSBW) Yakima IMA, KAPP, KNDO) Traverse City (WGTU, WWTV, WPBN) Columbia /Jefferson City (KOMU, KRCG) :eckley/ Bluefield (WHIS. WOAY) LaCrosse (WKBT, WEAU) Corpus Christi (KRIS, KZTV) Savannah TOC, WJCL) Columbus (WCBI, WTWV) Mason City (KIMT, KAAL, KTTC) Quincy (KHQA) Minot XMC) Wilmington (WWAY, WECT) Tallahassee (WCTV) Lubbock (KMCC, KCBD, KLBK) Las Vegas VVU) Albany (WALB) Chico /Redding (KRCR, KHSL) Abilene (KRBC) Dothan (WDHN, WTVY) toise (KIVI) Bowling Green (WBKO) Medford (KTVL) Rapid City (KOTA) Harlingen (XRIO) Ft. mith (KFSM, KFPW) Panama City (WMBB, WJHG) Bakersfield (KJTV) Idaho Falls (KPVI, KIFI) lexandria (KALB) Lake Charles (KPLC) Hattiesburg (WDAM) St. Joseph (KQTV) Odessa (KMOM, M, D) Meridian (WTOK) Clarksburg (WDTV, WBOY) Yuma (KYEL) Jonesboro (KAIT) Gainesville B,WUFT) Eureka (KVIQ) Mankato (KEYC) Biloxi (WLOX) Missoula (KECI, KGVO) Roswell SWS) Parkersburg (WTAP) Jackson (WBBJ) Lima (WLIO) Presque Isle (WAGM) Ottumwa TVO) Flagstaff (KOAI) Waterbury (WATR) Harrisonburg (WHSV) Glendive (KXGN) Palm brings (KMIR) Hagerstown (WHAG) Elmira (WENY) Greenwood (WABG) Worcester (WSMW) orth Platte (KNOP) Manchester (WMUR) Bend (KTVZ) Allentown (WFMZ) Victoria (KXIX) reenville Rock /Asheville/ Our warmest thanks to these 327 TV stations and to the 55 Springs (KTUX) partanburg (WFBC, national advertisers and agencies who have sold their Wilkes Barre (WNEP) SPA, WLOS) San products with Show Biz programs during the past 12 months. Bellingham (KVOS) ntonio (KMOL) Dayton (WHIO) harlotte (WCCB, Peoria (WMBD) BTV, WR ET) And now for 19V1- 80 Albany (WRGB) NAIPE '79

at an election, Chuck Gingold of KATU(TV) Portland, Ore., will Cantfort, wse -tv Atlanta, NATPE president. Invocation: Robert H. Schuller move up from first vice president to president; Lucie Salhany of (Hour ofPower). Welcome: Bill H. Briare, mayor of Las Vegas. Keynote wwl -TV Boston from second to first vice president, and John address: Joel Chaseman, president, Post Newsweek Stations. Goldhammer, conference coordinator from KABC -TV Los Break. 10:15 -10:30 a.m. Angeles, will join the line vice of succession as second president. Workshop. 10:30-11:30 a.m. Grand Ballroom. "Children and Television:' and production firms will be holding their Several broadcast Moderator: Charles Larsen, WNBC -TV New York. Speaker: FCC Commis- own meetings at the MGM Grand, timed in advance of the sioner Abbott Washburn. Panelists: Brenda Fox, National Association of NAIPE convention. Among them are McGraw -Hill, Petry, Har- Broadcasters; Susan Futterman, ABC; Susan Greene, FCC; Alice Marsh, rington, Righter & Parsons, Metromedia, Time -Life, Storer, Cox, Committee for Children's Television; Dr. Joyce Brothers. Peters, Griffin & Woodward and Multimedia. With cross -visits Workshops. 11:45 -1 p.m. "The Local Talk Show: a Talent's -Eye View:' planned among companies, some meetings are expected to add to For markets 1 -20. Rialto Rooms Three and Four. Moderator: N. Neil co- and activity. production discussion Kuvin, WABC -TV New York. Panelists: Bruce Elliott, WMAR -Tv Baltimore; Regis Philbin, KABC -TV Los Angeles; John Willis, wcva-Tv Boston. For markets 21 -50. Bijou /Century/ Strand/Tivoli Rooms. Moderator: Ed,,.. Thursday, March 8 Jones, wDVM -Tv Washington. Panelists: Bob Braun, WT(TV)LW Cincinnati ¡; Malcolm MacLeod, WDTN(TV) Dayton; Kate Underwood, wAvE -Tv Louisville, Executive committee meeting. 9 a.m.-2:30 p.m. Ky. For markets 51 -212. Ritz/Plaza Rooms. Moderator: John Comas, wxlx- Registration. Noon -6 p.m. TV Winston -Salem, N.C. Panelists: Kitty Broman, wwLP(Tv) Springfield, Beard of directors meeting. 3 -7 p.m. Mass.; Gary Cubberley, wm(rv) Youngstown, Ohio; Allie Shattuck, KLAS ry Las Vegas. Luncheon. 1:15 -2:45 p.m. Grand Ballroom. Speaker: FCC Chairman Friday, March 9 Charles Ferris. Hospitality suites open. 3 -7 p.m. Board of directors meeting. 9 a.m.. -noo' Registration. 9 a.m. 7 p.m. suites open. Noor -6 p m. Hospitality Tuesday, March 13

Saturday, March 10 Registration. 7:30 a.m.-6 p.m. Workshop. 8 -8:55 a.m. Grand Ballroom. "Programing and Promotion: Hand in Hand Or Foot in Mouth ?" Moderator: Roger Ottenbach, KCRA -TV Registration. 9 a.m.-5 p.m. Sacramento, Calif. Panelists: Barry Barth, wexT(m Jacksonville, Fla.; Continental breakfast. 9 -10 a.m. Bijou /Century / Strand/Tivoli Rooms. Robert Klein, Klein &, Los Angeles; Teddy Reynolds, Hamilton & Staff, For first -time NATPE attendees. The past: Jim Major, NATP immediate Washington. past president. The present: A.R. Van Contfort, president. The future: 9 -10:15 a.m. Grand Ballroom. "The Critics Are Revolting:' Chuck Gingold, first vice president. Workshop. Moderator: Grant Tinker, MTM Productions. Speaker: FCC Commissioner Hospitality suites open. 10 a.m.-6 p.m. James Quello. Panelists: Dorothy Belden, Wichita (Kan.) Eagle -Beacon; Reception and Irish Awards banquet. 6 -11 p.m. Grand Ballroom. Les Brown, New York Times; Neil Hickey, TV Guide; Tom Shales, Wash- ington Post. Break. 10:15 -10:30 a.m. Sunday, March 11 Workshops. 10:30 -11:45 a.m. "From ENG to ELP: the Minicam Comes to Local Programing:' WXYZ -TV Panelists: Registration. 9 a.m. -6 p.m. Moderator: Jeanne Findlater, Detroit. John Edgerton, weTv(1v) Charlotte, N.C.; Alan Frank, wolv(rv) Detroit; Ralph Hodges, Affiliate and Independent station meetings. 10:30 -noon. ABC, KFMR -TV San Diego; Bruce Marson, wcve -Tv Boston. Broadway Room Moderator; Philip Corvo, KGTV(TV) San Diego. CBS, Bi- "The Fourth Network: a New 'Bastard' in Prime Time :' Moderator: Peter jou /Century /Strand/Tivoli Rooms. Moderator: Tom Kenney, KNOU -TV Schlesinger, KcoP(TV) Los Angeles. Panelists: Barry Thurston, Field Com- Moderator: Mary Houston. NBC, Rialto Rooms Three and Four. munications; Ron Devillier, PBS; Al Rush, MCA; Al Masini, Telerep. Chauvin, Wotv(TV) Grand Rapids. Public Broadcasting Service, "How To Manage -By Guts or by Guile ?" Rialto Rooms One and Two. Ritz /Plaza Rooms. Moderator: Paul Corbin, KOCE-TV Huntington Beach, Moderator: Cal Bollwinkel, KTxL(TV) Sacramento, Calif. Panelists: Bill Calif. Comments: Norman Horowitz, Columbia Pictures Television; Steve Brower, Sterling Institute; Reid L. Shaw, GE Broadcasting; Bill Wilkinsky, Bill Miller, Time Television; Weiss, Weiss Global Television; -Life Carl Athyn Group. MCA-TV. Independents, Metro Room. Moderator: Greg Nathan - Russell, "Invasion of the HUT Snatchers :' Bijou /Century /Strand/Tivoli Rooms. son.Comments;Crawford Rice, Gaylord Broadcasting; Bob Wormington, Moderator: J. Clifford Curley, WRC -TV Washington. Speaker: FCÇ Com- KBMA -TV Kansas City, Mo.; Levitt Pope, WPIX(TV) New York; Evan missioner Joseph R. Fogarty. Panelists: Bill Donnelly, Young & Rubicam; Thompson, Chris Craft Responses: Marvin Kaslow, Bristol - Stations. Gerald Levin, Home Box Office; Gus Hauser, Warner Cable; Herbe Myers; Marvin Antonowsky, Universal TV. Schmertz, Mobil Oil. Hospitality suites open. Noon -7 p.m. "New Frontiers in Worldwide Television :' Rialto Rooms Three end Four. Rewrite update. 9 p.m. Bijou /Century /Strand/Tivoli Rooms. Represen- Moderator: George Back, Hughes Television Network. Panelists: tative Lionel Van Deerlin (D-Calif.), chairman of the House Communica- Thomas Alexandersson, Sveriges Radio, Sweden; Renato Pachetti, RAI, tions Subcommittee. Italy; John Stringer, BBC; Joseph Wallach, TV Globo, Brazil. Special guests: Bernard Chevry, commissioner general, and John Nathan, U.S. representative, MIP TV. Monday, March 12 Luncheon. 1:15 -2:45 p.m. Speaker to be announced. Presentation of Lee Waller and Mort Rosenman Memorial Scholarship Awards Presen- tation of President's Award. First report of NATPE Educational Founda- Registration. 8:30 a.m. -6 p.m. tion.

General session. 9 -10:15 a.m. Grand Ballroom. Call to order: A.R. Van Hospitality suites open. 3 -7 p.m.

Broadcasting Mar 5 1979 54 WAGA -TV, Atlanta: "Never have we enjoyed such tremendous reaction from our audience. We couldn't be happier..." Paul Raymon, Vice -President, General Manager

WCMH-TV, Columbus (Ohio): "We are delighted with the reaction. PM Magazine is a whole new dimen- sion in service to the local community..." David E. Henderson, President, Outlet Broadcasting

WFAA -TV, Dallas-Fort Worth: "PM Magazine gave WFAA -TV a 50% audience increase in Nov. 1978 com- pared to Nov. 1977." David T Lane, Vice -President & Station Manager

WJBK -TV, Detroit: "The concept already is a gratifying success in Detroit." Bob McBride, Vice -President & General Manager

WFMYT V, Greensboro (N.C.): "...in 29 years, no program has excited our staff like PM." Dave Alexander, Program Manager

WFSB TV, Hartford -New Haven: "...ad agencies and retailers alike rave at the way PM reaches out to the community" Edward P. Jones, Program Manager

KHOUTV, Houston; KXTV, Sacramento: "In Houston, audience reaction has been outstanding... The story is very much the same in Sacramento...Favorable viewer response, outstanding audience position... very, very good sales rates and levels."

Lee S. Eden, Vice -President, Programming Television Stations Division Corinthian Broadcasting Corporation KTVN, Reno: " ... immediate acceptance... We're looking forward to a long partnership." Stuart Murtland, Producer, PM Magazine

While you're at NATPE, ask these broadcasters about PM Magazine. And, be sure to get the entirePM Magazine story from Group W Productions in the Mayer Room, 26th floor, of the MGM Grand.

GROUP

PRODUCTIONS MORE THAN A PROGRAM.

PM Magazine. Not just another And, the concept builds. The syndicated show. It's prime time ac- Evening Magazine audience in cess programming that becomes an these markets has grown by 17% integral part of your station and during the past year. your community. Now, PM Magazine is off to a A unique cooperative venture flying start. Launched last Fall in between local stations and Group W. nine markets, it ranks first in its time Locally produced. Locally hosted. period -or ties for first -in five Combines material from Group W's markets: Atlanta, Dallas -Ft. Worth, PM Magazine Service with your Hartford -New Haven, Sacramento, own local segments. Reno. Sure to attract audience. A Beyond ratings? PM Magazine lively half-hour, Monday- through- gives you a local prime time show- Friday, with proven staying power. case. Serving your community. Re- PM Magazine evolved from flecting your concern for program Group W'sEvening Magazine quality. Something you can he which started on KPIX, San Fran- proud of. cisco, in August 1976. Today, Eve - ning Magazine is first at 7:30 PM in That's evident from these four of the five Group W markets. quotes:

Source: Nielsen Station Index, Nov. 1978 & 1977; Avg. Y. Hr. Audience, DMA Homes, Time Period Section. Excludes network, football and boxing. Audience figures are estimates subject to the limitations and procedures used by the service noted. Daniel Is a Powerhouse that Helps Make The Greenville -- Spartanburg - - Asheville Market 37th in the U.S.

Daniel International Cor- headquarters and manufacturers poration, headquartered in the making products for the pharma- 25 -story Daniel Building in ceutical, textile and electrical Greenville, is a major industrial industries. Additional income - builder with capabilities ranging generating activities are farming, through site selection, engineer- transportation, and tourism. A ing, construction, maintenance stable labor force of 600,000 and operation. Clients are in develops significant spending industries that include power, ability in our 29- county area of chemical, fibers, pulp and paper, dominant influence of 504,800 and pharmaceuticals. Annual households For availabilities, revenues exceed $1 billion. check our national reps. Permanent employees exceed

I I I lj 5,100 some 40,000 field '' 'I 1111 . .,II; ';l QIII -plus I iti,, worldwide IIÌ[,.!L!III Ililllllil'i employees on projects. " Ill III I - III¡ ...,Iirii, I,R''. WSPEI TBVS llllll ,. U Close to home, the power group li Ill! IIIIIII fl IIII'I.III I , Owned and Operated by is currently building a combined IIII1,¡I Spartan Radiocasting Company nuclear and pumped -storage 1III II k Walter J. Brown, President TV 7 AM 95 FM 98.9 facility at Parr, S.C., which will National Reps: H -R Television Inc. Illlill;i(tI II y r. .Illil generate 918 megawatts (nuclear) 1!II i ° Arbitran '78 -79 !J!IIggI ,, .t and 480 MW (hydro) of electric ,lllIlilliitl I I III I IIIIIIIIllil!rI!I I l l ljil i 111 I power. 111 11!' l ..it I I . I The WSPA -TV market keeps IUIII lÍl I!IIL'IIIII of modem building because It1

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II I II!4 11uuI Nm, "Our FM doubled its audience share with The Evolution of Rock" -Dick McKee, KRKE, Albuquerque

Ratings dynamite from TM! Updated version of The discs in all. Air it straight through á weekend, or a Evolution of Rock is expanded to 67 hours and chapter a day. includes the rock milestones of 1977. 700 minutes of commercial availability for maximum The Evolution of Rock is a ratings blockbuster. profit potential. And it's just in time for the next ARB survey. It can 10 on -air promos. They're pre -produced and ready for be sold to only one station in a market, so call TM you to customize. Special Projects and order it for your station. Fully produced jingles to build and maintain audi- The Evolution of Rock maintains listenership be- ence excitement. cause it's chronological. After the introductory (pre - Over 100 promotional scripts. 1955) chapter, each three -hour chapter covers an Operations manual, with everything you need to keep entire year. Listeners know what to expect, and they the program running smoothly. have something to look forward to. The Evolution of Rock maintains listenership be- Sales presentation kit, to help you sell the program to cause it's interesting. It includes rare interviews with local advertisers. artists, even recording session out -takes. Program Di- News releases for the local media. rectors have nothing but the highest praise for the Fully produced ads for newspapers, magazines and production values of this special: The writing, pacing outdoor. and announcing are all first -rate. Artwork for you to use in creating promotional ma- Here's what broadcasters have said terials for participating sponsors. about The Evolution of Rock: Call today and be ready "I've heard them all, and The Evolution of Rock is the for the next ratings survey biggest, the best, the most complete documentary of Rock." -Chris Curtis, WZUU, Milwaukee If you call right now, TM can have The Evolution of "The Evolution of Rock is an incredible audience Rock on your doorstep right away. This will give you grabber." -Robin Mitchell, KYYX, Seattle time to promote and sell the program before the "We ran it against 'The History of Rock 'n' Roll' and next survey begins. just obliterated them." -Don Roberts, WIXX, Green Bay So don't delay. Call TM collect and ask for Ron "In the dayparts where we ran The Evolution of Rock, Nickell. The number is 214-634 -8511. Call right now. we had up numbers, especially with Men 25 -34." -Peter Booker, WHND, Detroit "We ran The Evolution of Rock on a weekend, and it outperformed all other weekends in our book." -John Gehron, WLS, Chicago "Great listener response. We made a good profit, too." -Ron Sandilands, KYOS, Merced "You're going to get a lot of listeners from other stations." -Bob Reich, WBYQ, Nashville "A great money -maker, a great image builder." -R.C. Rogers, WRBR, South Bend "It was very simple for the jock on the air to put to- gether. Absolutely no problems:' TM Special Projects -Johnny London, WICH, Norwich Tel Row Dallas, Texas 75247 Here's what you get with The Evolution of Rock: Four -hour introductory chapter and 21 three -hour chapters for programming flexibility. 67 one -hour Shirley Jones Debbie Reynolds David Steinberg

Gene Kelly Ginger Rogers Jimmy Stewart

Liberace Rowan & Martin Danny Thomas

Rich Little Peter Sellers John Wayne

Gina Lollobrigida Phil Silvers Dennis Weaver

Paul Lynde Frank Sinatra Raquel Welch

Ethel Merman Frank Sinatra, Jr. Orson Welles

Zero Mostet Elke Sommer Flip Wilson

Bob Newhart Jonathan Winters

Wayne Newton And lots more Olivia Newton -John headliners. The Best of Dean Carroll O'Connor Martin and the best of Dean Martin's Donald O'Connor guests. For his entire nine network seasons, he Juliet Prowse averaged a 37% Nielsen share. Don Rickles 100 very funny half- hours. Ready to strip starting Fall 1979. MUN NATPE Hospitality Suite, Penthouse, 26th Floor. THE DEANS LIST: (continued from front cover)

Don Adams Sid Caesar Phyllis Diller

Woody Allen Glen Campbell Buddy Ebsen

Andrews Sisters Art Carney Barbara Eden

Ann -Margret Diahann Carroll Peter Falk

Louis Armstrong Carol Channing Marty Feldman

Lucie Arnaz Myron Cohen Ella Fitzgerald

Pearl Bailey Mike Connors Fonteyn & Nureyev

Lucille Ball William Conrad David Frost

Jack Benny Tim Conway George Gobel

Milton Berle Bill Cosby Joel Grey

Eubie Blake Howard Cosell Andy Griffith

Victor Borge Bing Crosby Buddy Hackett

Ernest Borgnine Rodney Dangerfield Goldie Hawn

George Burns Sammy Davis, Jr. Joey Heatherton

Raymond Burr Dom DeLuise Bob Hope

Red Buttons Angie Dickinson Arte Johnson We're installing the world's lamest satellite communication network

It's something for hotel offers long -term cost advantages chains, sports networks, medical over conventional systems. networks, universities and television. Although this system is a corporations to think about. large- scale, turnkey installation, we The Corporation for Public can build small -scale, private Broadcasting (CPB) and Rockwell network installations that can be just Electronics Operations are Get the as practical and economical. changing the face of public For more information, contact television. picture? Collins Transmission Systems Rockwell -Collins is Division, Dept. 410-158, Electronics completing for CPB the installation Operations, Rockwell International, earth station Dallas, Texas 75207, or phone of the largest satellite As a result this of changeover 214/996 -3802. communication network in the from limited terrestrial communi- world. The network provides cation to multichannel satellite interconnection of the member communication, individual stations role public television stations. (The can their programs from first select is a natural, since we were the several program sources. They can company to transmit a photo and also record programs for delayed Rockwell voice by satellite.) broadcast while showing International The system serves 150 live programs. have stations, several of which This system not provides only to business up -link transmit capability. increased programming flexibility ...where science gets down and improved picture quality, it also

Simulated TV reception.

Brussels 242 -4048 Cairo 894531 Frankfurt (0) 6106-4093 Hong Kong 5 -274 -321 Kuala Lumpur 27263 London 01- 759 -9911 Manila 888 -182 Mexico City (905) 533 -1846 Melbourne (Lilydale) (03) 726-0766 Paris (Rungis Cedex) 687-31-02 Rio de Janeiro (021) 246-3276 Riyadh 69060 Rome (0) 6-862 -415 Seoul 74 -9276 Tehran 685 -180 Tokyo 478 -1278 or 478 -1279 Toronto (416) 757 -1101 Jeddah 54600 Special Report 11.15-0 79 It's no gamble in Las Vegas

The National Association of Television Program Executives with panelists Russ Barry, 20th Century -Fox; Mr. Horowitz, Col- moves to Las Vegas for its 16th annual conference on Friday umbia Pictures Television; Norman Walt, McGraw -Hill Broad- (March 9), with records again expected to be broken in atten- casting; Vincent Wasilewski, National Association of Broad- dance and number of program exhibitors. casters, and Sid Pike of wrCG(TV) Atlanta. NATPE organizers NAIPE organizers are looking forward to passing the 2,000 claim to have been unsuccessful in their attempts to balance the mark for paid attendance, up from about 1,850 last year in Los panel; only Mr. Pike will speak in defense of superstations. Angeles. Over -all the group is expected to total more than 3,000; New to the NATPE convention is a session Tuesday on interna- last year's was about 2,800. More significant from the buying and tional program fare: "New Frontiers in Worldwide Television." selling standpoint is that 225 suites in the MGM Grand hotel Moderator is George Beck, Hughes Television Network, and the have been reserved, up from 175 a year ago. And more exhibition panelists are Thomas Alexandersson, Sveriges Radio, Sweden; time has been scheduled. This year suites will be officially open Renato Pachetti, RAI, Italy; John Stringer, BBC, and Joseph five days instead of the usual four. Wallach, TV Globo, Brazil. Special guests at this session are Ber- Among those addressing the conference (March 9 -14) will be nard Chevey, commissioner general, and John Nathan, U.S. keynoter Joel Chaseman, president of Post -Newsweek Stations, representative, from the Marche International des Programmes and FCC Chairman Charles D. Ferris. Serving as speakers on de Television (MIP-TV), the international television program different panels will be FCC Commissioners Abbott Washburn, marketplace held yearly in Cannes, France. Joseph Fogarty and James Quello. House Communications Sub- Given the increased foreign interest in NATPE, the session is committee Chairman Lionel Van Deerlin (D- Calif.) will provide no surprise. About 120 foreign broadcasters and suppliers repre- an update on the proposed rewrite of the Communications Act. A senting about 25 countries have made plans to attend. Last year Tuesday luncheon speaker has yet to be announced. (With they numbered about 45 from 17 countries. Among them, the NATPE President A.R. Van Cantfort of WSB -TV Atlanta, from Netherlands will be present for the first time; TV Globo from Jimmy Carter's home state of Georgia, the organization had been Brazil will be bringing tapes including English dubs, and Sweden hoping to schedule President Carter.) will be hoping to sell as well as buy. Hong Kong also plans to beef As usual, meetings have been arranged for network affiliates up its presence. and independents. Among those committed so far to attend are Other sessions run the gamut of programing issues. "Children James Duffy, ABC Television Network president; Anthony and Television" is a forum for the discussion of a child's relation- Thomopoulos, ABC Entertainment president; Gene Jankowski, ship to the medium as a whole. "Programing and Promotion: CBS /Broadcast Group president; James Rosenfield, CBS Televi- Hand in Hand or Foot in Mouth" has Roger Ottenbach, presi- sion Network president; Mike Weinblatt, NBC Entertainment dent of the Broadcast Promotion Association, moderating. "The president; Paul Klein, NBC Entertainment senior vice president, Critics Are Revolting" gives center stage to local and national programs, and Lawrence Grossman, Public Broadcasting Service television reporters. "The Development Jungle -the Next Five president. Years" will have buyers and sellers projecting what's to come and Less usual, however, is the increased interest in the Public why. Broadcasting Service gathering. This year some 75 noncommer- Simultaneous sessions also have been scheduled with a choice cial TV stations are expected to be represented, about double last of "From ENG to ELP ... the Minicam Comes to Local Pro- year's number. And at the meeting itself syndicators will be mak- graming" or "The Fourth Network -a New 'Bastard' in Prime ing a strong presence, with comments from Norman Horowitz, Time" The international session will be competing for audienc Columbia Pictures Television; Steve Weiss, Weiss Global Televi- with "How to Manage -By Guts or by Guile ?" and with "Inva sion; Bill Miller, Time -Life Television, and Carl Russell, MCA sion of the HUT Snatchers," a look at cable and pay cable in the TV. 1980's. Expected to be the most heated session -and scheduled on the Special workshops attention will be given "The Local Talk last day of the conference (Wednesday) -is "The Superstations: Show: a Talent's -Eye View," with attendees divided into three Implications and Complications." The controversy over the groups depending on market size. satellite transmission of local TV signals to cable systems ran Other activities include NATPE organizational meetings as well strong last month at the Association of Independent Television as the annual Iris Awards banquet, where celebrities hand out Stations (INTV) convention in Washington (BROADCASTING, honors to programing executives. Emcee this year is Richard Feb. 12), and it is expected to continue at NAIPE. Dawson, host of the network and syndicated game show, Family Moderating the superstations session will be Jim Major, Feud. Donny and Marie Osmond will be guest performers. NATPE's immediate past president, of IcGO -TV San Francisco, According to the nominating committee's slate to be presented

Broadcasting Mar 5 1979 46 HERE ARE THE SHOWS HERE'S HOW THE WE REPLACED: AUDIENCE WENT UP:

FORMER PROGRAM HOUSE WOMEN WOMEN MEN MARKET IN TIME PERIOD RATING HOLDS 18 -49 18 -34 18 -49 KIDS (% Change) PRIME ACCESS: Los Angeles Adam 12 -' UP 60% UP 69% UP 87% UP 104% UP 57% UP 56% Philadelphia Star Tre UP 67% UP 84% UP 104% UP 48% UP 112% UP 150% Atlanta ;15.sioes UP 150% UP 116% UP 226% UP 243% UP 96% UP 279% Louisville <,2 Sons UP 120% UP 124% UP 131% UP 100% UP 220% UP 146% Shreveport- Texarkana Fri; Griffith UP 39% UP 42% UP 90% UP 50% UP 50% UP 131% Monroe -El Dorado Mary Tyler Moore UP 44% UP 43% UP 70% UP 133% UP 75% UP 400% EARLY FRINGE: New York Star Trek UP 38% UP 46% UP 59% UP 10% UP 37% UP 98°. Cleveland Hó; Ses uP 83% UP 87% UP 145% UP 112% UP 154% UP 106% Houston H Qq. 'Heroes UP 25% UP 27% UP 142% UP 144% UP 30% UP 7°0 Charleston- Huntington UP 75% UP 65% UP 44% UP 50% UP 75% UP 210% El Paso Dragnet UP 50% UP 45% UP 133% UP 150% UP 60% uP 200% Augusta Beverly Hiljbiillie- UP 85% UP 83% UP 75% UP 56% UP 113% UP 73% Las Vegas AndyCa[`ia` UP 50% UP 67% UP 83% UP 60% UP 150% UP 83% LATE NIGHT: Chicago UP 50% UP 34% UP 44% UP 54% UP 16% UP 1125% St. Louis UP 50% UP 94% UP 45% UP 33% UP 78% UP 300% Source A: bitr0n. Delails ava!lableupnn

, A I Prodúction Distributed by P I T S t l 1901 Avenue of the Stars, Suite 666 o Los Angeles, CA 90067 i1 -"

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CPM Systems Inc., 200 West 79th Street, New York, New York 10024(212) 580-1576 Play, it again, Dick! k Name That Tune will be back, for its 6th hit season, on the ABC O &O's and in dozens of other markets! Dick O'Leary and his O &O management team have already picked up *Tune in all four ABC owned station markets where it is running. Surprised? Neither are we -for we know the "song" that Tune is playing.

Tune is No. 3 among all Tune is the No. 2 show - Tune is the No. 1 or No. weekly access half -hour among all weekly half 2 show among all weekly programs in total hour series -in delivery of access half -hours in 72% households. * Women Viewers. * of its markets. * So you can understand why Dick -and Tom -and Harry -and everyone's rushing to renew Name That Ture It's "their song ". Call or wire us today, and join in the chorus! STATION SYNDICATION INC. (a Sandy Frank company) 635 Madison Avenue, New York, N.Y. 10022 At NATPE- (2121 628 -2770 TWX 710 -581 -5205 Town House Suite *ARB and NSI November, 1978 Syndicated Reports MGM Grand Hotel From seä to WSM's Grand Ole Opry pulls 12,024 letters Opry, though we seem to be more Amer; from every state in America in January 1979! can in Ohio (929) than we are in Idaho ( Always our slowest month, even our We expect 500,000 letters this year, 900,0 January mail-pull figures tell you that noth- plus to see the Opry live, and who know ing is more American than the Grand Ole how many millions of listeners across the U.S. If clear- channel broadcasting l ives, that.

w àNCQa

70

.. 2-77.7.1-'--' 522 v ]F..y S_J shining sea... If it doesn't live, most of those millions sideration for all those people in all those longer will hear the Opry... and most of states who'll have to give up this 53-year- bse letter writers will have no place and old, one-of-a-kind American institution. 'reason to write. They add up to millions of reasons for ';. Now, we aren't drumming up business saving the Opry. .-,, the post office, and we can live without U mail We are drumming up some con- WSM RADIO 65 IN NASHVILLE The clear channel station that gets to the people.

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We're pleased to announce that CBS Owned WBBM TV has selected The Mike Douglas Show as its 3:30 -5 p.m. news lead -in beginning April 9. And there's more great news. The CBS Owned stations in New York and St. Louis have just renewed Mike - WCBS -TV for the 12th year, KMOX-1V for the 10th year. The Mike Douglas Show has recently added KDFWTV, Dallas; KCRA -TV, Sacramento; WRAL- TV, Raleigh; WTVC, Chattanooga; KVOATV, Tucson; WILX -TV, Lansing; WQRF -TV, Rockford; KVII -N, Amarillo; KMCC -N, Lubbock, And more to come. With all the new markets, renewals, upgraded time periods and many 60- minute stations expanding to 90, the trend is clear: Syndication's longest running variety -talk strip, now produced in Hollywood, is hotter than ever. °p MIKE DOUGLAS GROUP W PRODUCTIONS2IIM We'll give you a warm welcome at our NATPE Suite, MGM Grand, Mayer Room, 26th Floor. Meet Mike Sunday afternoon. The Ohio State Awards For Excellence in Educational, Informational and Public Affairs Broadcasting The Winners for 1979

As Dance the Flames (series) The Role of the Courts in a Changing Society Roll of Thunder. Hear My Cry Manitoba Dept. of Education and CBC (series) American Broadcasting Company KSJN -FM Speak Easy (series) Mysterious Castles of Clay Minnesota School of the Air The Right to be Wrong: NBC and Survival Anglia Free Speech for Extremist Groups Let's Write (series) Animals, Animals, Animals -The Crane KPFA Radio Ontario Educational Communications ABC News Authority Public Education: Priority One (series) 60 Minutes (series) WNBC Radio News Private Eye on the Environment: CBS News London Killer Smog KNX Assault on Rape Campaign (series) Outreach Ontario (series) WNYE KNX Newsradio -FM Ontario Educational Communications Viva Latino (series) People, Places, Events: Gunter Grass Authority Latino Institute American University Duetsche Welle, Transkriptionsdienst Eric Hoffer: The Crowded Life Flight Into Other Worlds: Danny, The KBPS Radio Theatre: The Last of Mrs. Community Television of South Florida, Inc. Champion of the World Lincoln Visions (series) Alberto School Broadcasts Part II KCET -TV and Community Television KBPS- AM/Portland, Oregon Public Schools Ideas: Friedrich Wilhelm Nietzsche: of Southern California 1844 -1900 The Last Voyage of the Cap'n Bill Catch a Rainbow: The Frogs Canadian Broadcasting Corporation WOCB Radio News WCVB -TV Fascinating Rhythm: The Making of A Kentucky Legend: The Chandler Years A Race With Death 'Lady. Be Good' WI-lAS Radio WJLA -TV National Public Radio The Age of Uncertainty -A Personal View Becoming Jeanne...A Search for Sexual Against Itself by John Kenneth Galbraith (series) The DNA Debate: Science Identity CBS News KCET -TV WNBC -TV The Pro- Israel Lobby Write On (series) The Great Metric Mystery NBC Radio Network Ontario Educational Communications WCAU -TV Eye to Murder Authority A Blind And Baby Makes Two Broadcasting Corporation Canadian Osteoporosis: A Disorder of Bone KNBC Television News Blimp Remodeling World (series) Radio Network The Network for Continuing Medical Education Progressive WGBH Educational Foundation/World CBS Radio at 50-An Autobiography in Waiting for Lefty As We See It (series) Sound University Division of Instructional Services W T'fW /Chicago Public Television CBS News Penn State University Extended TV Coverage of Ronnie Zamora of Music in Canada The Way I See: No. 5 Reptiles Harry Somers' History Trial Council of Ministers of Education, Canada and ACCESS Alberta WPBT /Community Television of South CBC Just Around the Corner: Florida, Inc. Mit Mandlin (Raisins with Rozhinkes Prenatal Care and Vaccinations Snipets Almonds) (series) Mississippi Authority Field Communications Gamut Productions, Inc. for Educational Television Damien Series The Massachusetts Poetry Hawaii Public Broadcasting Authority WGBH Radio The Measuring Show (series) Mississippi Authority for Educational Television The Islander Children's Radio Theatre Mississippi Authority Children's Radio Theatre/WPFW Metrication for Educational Television Auburn Television The Spiders Web: Choices The Mystery Ship WGBH Radio Of Earth & Man (series) University of Wisconsin Teleproduction The Spiders Web (series) Maryland Center for Public Broadcasting Center at Green Bay/Wisconsin WGBH Radio World Food Problems: Two More Every Educational Communication Board Report on Medicine Second King Tutankhamun Documentary Minutes WCBS Newsradio University of Mid -America KOMO Television The Prairie was Quiet Lawmakers: Weekly Review (series) New England Alcohol Awareness Test KSJN, Minnesota Public Radio Georgia Educational Television Network WJAR -TV The Spider's Web: Earthways The Defection of Simas Kudirka First Grade in the News WGBH Radio CBS Television Network KLVX -TV Say it w it love r .r 1 Presenting a whole garden ofAmerican Beauty roses to a real "beauty,, the $1.98 Beauty Show, just renewedfor next season!

The NBC Owned stations in New York, Los Angeles and Chicago, and CBS Owned WCAU in Philadelphia are throwing bouquets of renewals at the one new hit access series of this season, Chuck Barris' fun -loving full-of- laughs zaniness', the $1.98 Beauty Show because:

... `Beauty" is the all -timefirst -run syndicated half-hour weekend bit - No. 1 in its timeperiod in every single weekend market* ... `Beauty" was No. 4 ofall access half-hours in delivery of Women 18-49. ... `Beauty" was No. 1 in its time period in 62% of its cleared Top 50 markets, in Monday -Friday scheduling* ... `Beauty" was No. 1 or No. 2 among all weekday access

shows in 70% ofits Top 50 market cleared stations * We may not have promisedyou a rose garden, but we did predict an access' hit Here it is. Better renew your "Beauty" today; or order it quick ifit isn't on your market schedule yet! Station Program Sales, Inc. (a Sandy Frank company) AtNATPE- 635 Madison Avenue Town House Suite New York, NY 10022 MGM Grand Hotel (212) 628-2770 TWX 710-581-5205

*November, 1978 ARB Syndicated Report SONY INVITES YOU TO SEE HOW FAR BROADCASTING HAS COME SINCE1978. While the engineers at Sony con- ting everything from Sony "confi- And, you'll also be able to exam- tinue to advance the state of broad- dence" heads for monitoring off ine the Sony computer editing unit, casting technology on a daily basis, the tape during recording, to a dy- and the complete range of portable 1,.4AB conventions are, unfortunate- namic tracking option that makes ENG /EFP cameras, recorders and ly, held but once a year. noise-free "on air" transmissions monitors that have already proven Which means you have only four possible from 1/4 speed in reverse to Sony's leadership in 1 "technology. fleeting days to examine first -hand double speed in forward. Don't miss the Sony booth at the what Sony has been developing The NAB show will also mark NAB show this year. for the last 365. the introduction of our new digital Because it would be a pity to And the past 365 days have in- time base corrector, the BVT2000, come all the way to Dallas and not deed been fruitful. plus a new dynamic tracking re- see how far the industry has come. This year at NAB, for example, mote control unit, a new mid -range we'll be introducing our improved editor, and some things so advanced BO HM Type C 1" VTR: the BVH -1100. A they weren't finished in time to J 033 o\AJ D)C ° OT state -of- the -art recorder incorpora- talk about here. Sony is a registered trademark of the Sony Corp. of America. 9 West 57th St.. N.Y., N.Y. 10019. can't be submitted to other stations by net- routine of the goony bird." Media working." He also said Congress could play an Chairman Ferris also had a word of cau- even more decisive role in the area. It tion for daytime broadcasters who are har- could, he said, enact legislation replacing Breaking down boring hopes of becoming full timers as a comparative hearings with auctions or lot- result of commission moves to make room teries. "The commission should have clear channels for additional AM stations -not only other remedies than trying to determine through the clear channel proceeding but who is going to promise the best perfor- a fait accompli? through the proposal offered by the Na- mance," he said. tional Telecommunications and Informa- Reported that the commission will tion Administration to reduce AM chan- consider by spring a proposal to fund Testimony of FCC Chairman Ferris to House Appropriations unit nel spacing from 10 to 9 khz. Yet another citizen groups interested in participating in would make it seem so; he says proposal -which the U.S. will offer at the the commission's rulemaking proceed- commission favors new stations World Administrative Radio Conference ings. And he expressed hope the commis- over 'nostalgia value'; speaks in Geneva in the fall -would expand the sion adopts such a plan. AM portion of the spectrum above 1615 Revealed that the commission hopes in favor of fairness doctrine, less than wholesale deregulation khz, where the AM band now ends, and to begin in 60 days to answer the tid make room for some 700 more stations. wave of mail it has been receiving fro ' Representative Joseph D. Early (D- persons urging the commission to reject a Although comments have yet to be Mass.), subcommittee chairman, noted proposal that was never made -to ban received in the FCC's rulemaking aimed at that the National Association of Broad- religious broadcasting from the air. The breaking down the remaining 25 clear casters has urged the commission to make channels, (BROADCASTING, Jan. 1), Chair- an over-all study of the various proposals, man Charles D. Ferris is talking as though with a view to permitting daytimers to the decision to open the channels to new move into full -time operations. Chairman Don't be timid with stations has already been made. Ferris said that whether daytimers would your stations, Brown If restricting the signal of the clear chan- be given "a leg up" in their quest for full - nel stations that now reach across the time status or whether the additional tells college heads country to about 750 miles "affords new assignments would be used for new opportunities" for the establishment of entrants to broadcasting "is an open ques- FCC commissioner urges school AM outlets, he said last week, "the en- tion." administrators to permit and vironment" at the commission "is for In other matters, Chairman Ferris: encourage controversial change" There might be some "nostalgia Made it clear that, at a time when programing on their outlets value" in the clears as clears, he retaining deregulation is in vogue, he is not ready to added, but facilitating new entry of sta- FCC Commissioner Tyrone Brown urged dump regulations wholesale. "We have a tions should be policy." That, he and college presidents assem- "public lot of useful regulations," he said. "We university added, "is the collective judgment of the should make decisions [on repealing bled for a Public Broadcasting Service - conference last week to commission." rules] on an individual basis." He said that sponsored "ex- The chairman offered the comments at the self- interest of individuals often in- tend to their broadcast programing the a House Appropriations Subcommittee fluences their view of which rules to same kind of protective freedom to air un- hearing on the commission's proposed fis- conventional, provocative, even radical "sunset" -some he noted, would elimi- cal 1980 $71,816,000, which ideas" that they have traditionally ex- budget of nate the public interest standard and keep would be $1,370,000 tended to and an increase of over regulations that maintain the monopoly print scholarship journal- the current budget and provide for only ism. characteristics of a market. five additional positions over the 2,231 The plea had special meaning coming Disagreed with Judge David Bazelon permanent slots approved for fiscal 1979. from Commissioner Brown, since, as he of the U.S. Appeals in Washing- The five would be used to promote equal Court of noted, he was the author of the commis- who employment opportunity in the broadcast. ton and others have expressed the sion decision denying renewal to view ing industry. that the fairness doctrine inhibits WXPN(FM) Philadelphia, which had been Clear channel stations have been broadcasters in covering controversial licensed to the University of Pennsylvania. issues. He said the doctrine only requires mounting a grassroots campaign to turn The station had aired a substantial amount the commission around on what appears of broadcasters what is required of good of off -color language. However, Commis- journalists. He also he is to be its determination to proceed with the said "more com- sioner Brown said that the decision "was fortable" with the doctrine than without breakdown of the clears to make room for not intended and should not be read as one it. additional stations. The option that the involving the censorship of a university chairman indicated as favored would Said that the commission expects to broadcast station." reduce clear channel stations' protection begin making fee refunds of more than Rather, he said, it was concerned only to the skywave, which extends about 750 $20 some time in June. He noted that the with whether the university and its officers miles. And some members of the subcom- design of the fee refund program has been had adequately supervised the station mittee appear to have heard from consti- completed and said that the necessary "when they should have been aware of tuents regarding the issue. forms would be distributed by April. All complaints about the station's opera- Chairman Ferris, who discussed the told, the commission will refund some $88 tions." He noted that college and univer- issue in response to a question from million of a total of $163 million that was sity boards, and the institutions' chief ex- Representative George M. O'Brien (R- collected -and later ruled illegal -under ecutives, "are ultimately responsible t( 111.), also made it clear he was not moved fee schedules adopted in 1970 and 1975. see that the obligations of a broadcast by the argument being made by wsM(AM) Radio broadcasters will receive refunds of licensee are carried out." Nashville that its Grand Ole Opry program fees in excess of $129 and television But far from seeking to censor pro- could not survive a breakdown of the sta- operators, those in excess of $121. grams, Commissioner Brown said, his tion's clear channel (650 khz) (BROAD- Disclosed that plans are being for- complaint goes in the opposite direction. CASTING, Feb. 19). The station maintains mulated to speed up comparative hearings. He said he is disappointed to hear that that top country music stars appear on the He did not reveal any details other than some institutional licensees decline to station for minimal fees only because the that the commission "next month" will broadcast some programing available to station is heard over much of the country, consider a proposal aimed at setting a firm them "on the ground that the programing and appearing on it helps sell their records. "cut -off date" as to when procedural mo- deals with topics that are too controver- Without mentioning the Opry, the chair- tions must end. The preliminaries now sial." The PBS conference was held at Wye man said, "I don't know why a program possible, he said, "resemble the mating Island, near Easton, Md.

Broadcasting Mar 5 1979 98 ©1979 General Mills, Inc.

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oacwuNOE four Democrats, as many qualifications for the commission. And as the law allows. Anne P. former Senator John Pastore (D- R.1.), Jones, general counsel of then chairman of the Communications the Federal Home Loan Subcommittee, raised the question of a Bank Board, named to suc- possible conflict of interest flowing from ceed Mrs. White, is a the fact that Mrs. White's husband was a registered Republican. But partner in a law firm which included she is not a Nixon -Ford AT &T among its clients. (Stuart White Republican. eventually set conflict of interest questions Mrs. White's rejection to rest when he changed law firms.) by the White House this And Mrs. White seems to take satisfac- time around was not the tion in the complimentary comments on only bruise she has her service she has been receiving as her suffered in the nominating term drew to a close. "I've received letters process. It was not easy in from people around the country, from 1976, either. President broadcasters and others. I've heard from Ford nominated Mrs. what might be called outside observers, White, then White House and from the chairman of another assistant news secretary regulatory agency. Even public interest and director of the White groups," she added, "have indicated I was House office of com- better than they expected." munications, to a full As for her fellow commissioners, they seven -year term and Dem- bathed her in affection and praise at the ocrat Joseph Fogarty, then close of her final meeting, which provided counsel of the Senate the forum for an emotional farewell. Communications Subcom- Chairman Ferris said he had "enjoyed" mittee, to the remaining his service with her but did not ignore the two years of Charlotte differences they had had; rather, he said legislation, too. She has opposed, for in- Reid's unexpired term. But the political they were the inevitable product of a col- stance, the provision in the Communica- reality of a Democratic Senate being what legial system in which each member offers tions Act rewrite calling for a spectrum use it is, President Ford was persuaded to a different perspective on how the public tax whose proceeds would be used to sup- change his mind about which candidate interest is to be served. Mrs. White, he port public broadcasting and other causes.) would be given which term. said, "can take pride" in her service at the President Carter's decision to pass over But that was not the end of Mrs. White's commission and in the executive branch. Mrs. White for reappointment was not dic- problems. Public interest groups, Commissioner Robert E. Lee said she tated by a decision to replace her with a suspicious of her Republican party con- had been "a force for good. She should

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Visit us at the NAIPE Conference in the MGM Grand Hotel, Las Vegas, March 9- 14,1979. back over this period," said Commissioner petition to deny the license renewal of promulgate rules prohibiting such dis- Abbott Washburn, "Mrs. White's two and KGO -TV, ABC's owned- and -operated San crimination, and barring CBS from refus- a half years will be a highlight to remem- Francisco station. The complaint, accom- ing to hire persons solely because of a ber" And Commissioner Fogarty, long an panied by three volumes of documents physical disability. unabashed fan, noted his efforts in behalf and a video tape, charges KGO-TV with The suit is similar to one filed a week of Mrs. White's reappointment, and said, slanting and distorting the news, violating earlier against the commission and NBC. "unfortunately, I didn't do a very good FCC conflict -of- interest regulations and However, unlike that one, which names a job." He added: "We'll miss you very violating FCC regulations regarding public polio victim and a person suffering from much" files. Synanon last year brought a $42- cerebral palsy as plaintiffs, CAPH's sec- (The commissioners will have a chance million slander suit against KGO -TV em- ond suit does not list specific persons to say goodbyes again on Tuesday at a ployes who in turn countered with a $6- alleged to have been discriminated luncheon the chairman is giving for Mrs. million suit against Synanon for inten- against; rather, it says that CBS's KNXT(TV) White.) tionally inflicting emotional distress and Los Angeles has refused to hire "qualified For her part, Mrs. White, who was dab- invasion of privacy. Synanon now claims handicapped persons, including members bing at her eyes with a handkerchief at the that KGO -TV personnel involved in both of CAPH, solely by reason of their han- meeting's close, thanked the staff for its suits continue to cover Synanon activities, dicap." (CAPH is composed largely of in- support, and told the commissioners it had and that their reporting is biased and dividuals who through accident or disease been "a joy" to work with them and those distorted. have lost the use of one or more of their other members who had finished their ser- limbs.) vice since her arrival on Sept. 23, 1976. The FCC is named a defendant as a Mrs. White has made no decision on her Handicapped step up result of its alleged failure to promulgate future plans. She is considering a com- rules imposing on broadcasters an affirma- bination of things - perhaps serving on California campaign tive obligation to employ the physically one or more boards and doing some writ- handicapped, as it has adopted rules Second suit charging discrimination ing and speaking -or settling on a single regarding minorities and women. occupation. in hiring is filed, this one The commission last month rejected FCC But as she said in her farewell remarks, joining CBS and as defendants CAPH petition to adopt such rules. CAPH "Tomorrow is the first day of the rest of claims this failure violates the physically The California Association of the my life. I look forward to whatever handicapped's constitutional right to equal Physically Handicapped has filed another challenge lies ahead" protection of the law, as well as a statute suit against what it says is the illegal dis- requiring federal agencies to prohibit dis- crimination broadcasters practice in refus- crimination by parties receiving federal Synanon opposes KGO -TV ing to hire persons because of a physical assistance. And the suit maintains that in the handicap. The suit, filed U.S. Dis- KNXT'S FCC -granted license, which it says trict The Synanon Committee for Responsible Court in Los Angeles, names the is worth "far in excess of $100 million," American Media and Synanon Founda- FCC and CBS as the defendants. It re- constitutes "federal financial aid and tion Inc. have filed with the FCC a quests orders directing the commission to assistance." And since CBS receives that assistance, CAPH said, its alleged discrimination against qualified physically handicapped persons puts it in violation of the law. FEATURED BY CAPH also said CBS's practices "are con- trary to the public interest, the statutory AMERICA'S OUTSTANDING condition under which the said privilege to Ì MEDIA BROKER use the airwaves was granted.

Households with color, Southeast cable and more than $420,000 one set on the rise Daytimer on excellent frequency in good single Continued growth in the number of U.S. station color television households, cable televi- market. Attractive combination set-up - sion households and multiset households station owns all real estate. Profitable and suc- is shown in the Arbitron Television Cen- cessful operations. Excellent opportunity for sus for the fall of 1978. Total U.S. TV owner -operator or absentee investor. Part ethnic households are put at 73.9 million. The census shows that households with format makes it attractive for minority buyers. color sets rose to 61.6 million, up 3.3 Terms available if qualified. million from the previous year. Seventeen markets had 90% or more color set Contact Bob Marshall in Atlanta for details. penetration, including San Diego; In -$. dianapolis; Reno; Anchorage; Bakersfield, Calif.; Fort Wayne, Ind.; Odessa -Midland, Tex., and Sacramento -Stockton, Calif. &COMPANV,INC. CATV households grew by about one BLACKBURN million during the past year to an esti- RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS mated 12.4 million, Arbitron said. The total TV households figure of 73.9 million WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30361 BEVERLY HILLS 90212 represented a rise of 1.6 million over the 20006 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. previous year. The house- 1725 K Street. N.W. (312) 2744151 number of TV 346.6460 (404) 892.4055 (213) (202) 331 -9270 holds with one or more TV sets was peg- 3/5/79 ged at 35.9 million, a growth of 1.2 million equal to about 49% of all TV homes.

Broadcasting Mar 5 1979 102 Lang, and Herman Barber (20% each). Buyer is owned by E Robert Fenton (51%) Changing Hands and City Capital Corp. (49%), owned prin- cipally by Iloward Engelman and Morton The beginning and the end of station transfers: Heller, Los Angeles investors. Kilibro from proposal by principals to approval by FCC Owns KFIV -AM -FM Modesto and KTOM(AM)- KWYT(FM) Salinas, both California. It also has minority interest in KCMX(AM)- KKIC(FM) Ashland, Ore., and in group that sonally owns WXVW(AM) Proposed Jeffersonville, has purchased, subject to FCC approval, Ind., and WORX -AM -FM Madison, Ind., KMYC(AM) -KRFD(FM) Marysville, Calif. WHN(AM) New York: Sold by Storer through his engineering consultinf firm. (BROADCASTING, Jan. 22). KPLS is on 1150 Broadcasting Co. to Mutual Broadcasting Mr. Masters, former announcer at khz with 5 kw day and 500 w night. Broker: System for $14 WNBC(AM) million- second highest New York, will become general Hogan -Feldmann. price for radio station (highest was $15.1 manager at El Paso stations. Klso is 1 kw million Cox Broadcasting paid for KFI[AMI daytimer on 1150 khz. KLoz is on 102.1 WRAK -AM -FM Williamsport, Pa.: Sold Los Angeles in 1973). Storer had asked for mhz with 57.3 kw and antenna 1,189 feet by Wright Mackey Corp. to Stainless $17 million, when it placed WHN and other above average terrain. Broker: Magruder Broadcasting Co. for $500,000 plus radio stations on block (BROADCASTING, Media Associates. $100,000 for agreement not to compete. Jan. 1); as in $12.5- million sale of Seller is principally owned by Wright WGBS(AM)- WLYF(FM) Miami to Jefferson - KGOL(FM) Lake Jackson, Tex.: Sold by Mackey, who is retiring from broadcasting. Pilot Broadcasting week earlier (BROAD- Coastal Broadcasting to John Brown Buyer is owned by Henry J. Guzewicz CASTING, Feb. 26), it had to shave asking Broadcasting Inc. for $784,000. Seller, (38%), Richard J. Eberle (26%) and 39 price. Buyer is Arlington, Va. -based radio principally owned by Jim T. Payne and others. It also owns WICZ -TV Binghamton, network, owned by Amway Corp. Lewis Wilburn (44% each), also owns N.Y., and WCDL -AM -FM Carbondale, Pa. (Richard DeVos and Jay Van Andel, prin- KBRZ(AM) Lake Jackson. Buyer is owned Messrs. Guzewicz and Eberle are prin- cipals), mass marketer of home products. by John Brown University; Dr. John E. cipals of broadcast tower fabricator in Gary Worth, executive vice president of Brown Jr. is president. It also owns North Wales, Pa., and leasing companies MBS, is to oversee owned stations under KUOA(AM) -KMCK(FM) Siloam Springs, in Massachusetts and New York. Mr. planned acquisition program. Mutual also Ark., and KGER(AM) Long Beach, Calif. Guzewicz also has interest in bank in has purchased, subject to FCC approval KGOL is on 107.3 mhz with 28 kw and an- Lansdale, Pa., and Mr. Eberle is director of WCFL(AM) Chicago, its first step into tenna 180 feet above average terrain. investment fund. WRAK is on 1,400 khz broadcast (BROADCASTING, with 1 kw day and 250 w night. WRAK -FM ownership KPLS(AM) Santa Rosa, Calif.: Sold by April 10, 1978). WHN is on 102.7 mhz with 53 kw and antenna Country- formatted 1150 Radio Inc. to Kilibro Broadcasting is on 1050 khz with 50 kw. 1,270 feet above average terrain. Mutual says it Corp. for $630,000. Seller is owned by plans no changes in format or station per- Hugh Turner (president), Mario Ghillotti, KXFM(FM) Santa Maria, Calif.: Sold by sonnel. Broker: Ted Hepburn & Co. James Lang and his mother, Margaret Tepusquet Rolling Rock Co. to KXFM WIOQ(FM) Philadelphia: Sold by Que Broadcasting Co. to Outlet Co. for $6,425,000, including $500,000 for agree- ment not to compete and $425,000 for real estate. Seller is owned by Richard Butera (54 %) and Sidney Brotman (46 %). They have no other broadcast interests. Buyer is publicly traded owner of department stores, three AM stations, two FM's and four TV's. Bruce Sundlun is president and chief executive officer. Its latest acquisition was wroP(AM) Washington, purchased last April. WIOQ is on 102.1 mhz with 27 kw and antenna 650 feet above average ter- rain. WAOV -AM -FM Vincennes, Ind.: Sold by Vincennes Sun Co. to Green Construction Co. for $900,000. Seller is owned by Howard N. Greenlee, who is retiring from broadcasting; he has no other broadcast in- terests. Buyer, owned by Robert E. Green and headquartered in Oaktown, Ind., is FINALLY! An experienced engaged in general construction and Media Broker with a proven success record is now available to CATV owners. operation of hotels. WAOV is on 1450 khz with 1 kw day and 250 night. WAOV -FM is 'on 96.7 mhz with 2.8 kw and antenna 110 feet above average terrain. OHZ KISO(AM)- KLOZ(FM) El Paso, Tex.: Sold by Mesa Radio Inc. to Jalepeno Broadcast- &TEO ing Inc. for $875,000. Seller is owned by 0Z0 James Clauson and Bill Walcik, of Klute, Tex., who own real estate and construction CONE business. They have no other broadcast in- P.O. Box 42401. Cincinnati, Ohio 45242 Phone (513) 791 -8730 terests. Buyer is owned by Kentucky Tech- nical Institute (80%) and Lee Masters THE EXPERIENCED ALTERNATIVE! (20 %). Kentucky Technical, owned by Clarence Henson and family, also owns WLRS(FM) Louisville, Ky. Mr. Henson per-

Broadcasting Mar 5 1979 103 Broadcasting Inc. for $400,000. Seller is fronts- financing and the selection of per- ject to political pressures -practices which owned by Paul Hallack who has no other sons to govern public broadcasting. He are germane" to the work of the Carnegie broadcast interests. Buyer is principally noted that the documents showed that not Commission and to the legislative ac- owned by James H. Ranger and his wife, only the White House played politics with tivities of the House and Senate Com- Betty (90% held jointly). Rangers own the selection process; members of Con- munications Subcommittees. KUHL(AM) Santa Maria and are part gress did also in urging favorites as candi- Mr. McGill's statement came at about owners of KCOY-TV there. They also own dates for the board of the Corporation for the same time Senator Barry M. Gold- equipment and property rental company Public Broadcasting. water (R- Ariz.) was making an even more there. KxFM is on 99.1 mhz with 1.8 kw The proposed Communications Act expansive request and charging that the and antenna 1,900 feet above average ter- rewrite would provide for insulation in disclosure of material thus far is "at the rain. terms of funding by providing for a very least ... biased and unfair" and, "at spectrum fee that would be used to finance the worst ... smacks of a coverup." The KNEZ(AM) Lompoc, Calif.: Sold by public broadcasting. It does not guard Senator, in a statement inserted in the KNEZ Inc. to Jess Carlos and Eduardo against political pressures being exerted in Congressional Record, said he is repeating Caballero for $232,000 plus $100,000 for the process of selecting persons to run the an earlier demand for disclosure of "each agreement not to compete. Seller is owned system. and every written and oral contact" Carter by Alan Beach and Marvin equally However, the Carnegie Commission on administration officials had with public Chesebro, who have no other broadcast in- f the Future of Public Broadcasting offered a broadcasting officials, as well as with offi- terests. Mr. Carlos is general manager of proposal Mr. Shooshan indicated would cials of the Carnegie Commission and KOFY(AM) San Mateo, Calif., and Mr. receive serious consideration. It calls for representative of the Ford Foundation. Caballero is owner of Spanish Media Inc., the creation of a blue- ribbon panel, station rep firm based in New York. They headed by the librarian of Congress, that have also purchased, subject to FCC ap- would nominate persons for selection by proval, KXES(AM) Salinas, Calif. KNEZ is the President (BROADCASTING, Feb. 5). on 960 khz with 500 w full time. Broker: And he said that although a new admin- Hogan -Feldmann. Carnegie report istration is in power, the potential for mischief remains. Legislation providing draws public for long -term funding for CPB has been enacted, but Mr. Shooshan said "politi- broadcasters Aftermath of cal" and other advisers to President Carter are continuing to screen prospective CPB closer together release of board nominees. The screening "may not be done with the same intent" as in the Meetings to start March 19 on Nixon papers Nixon era, Mr. Shooshan said. "But the common areas within document opportunity is there." as well as clarification on public However, the "ultimate lesson" of the of stances on Hill rewrite; White House documents to Mr. Shooshan NPR, PBS begin cross -promoting; broadcasting is that, although changes in structure can Fleming cooperation plan endorsed be helpful in assuring the integrity of the Policymakers reaffirm need system, if there are individuals in the In the wake of the report of the Carnegie to insulate system from White House or on Capitol Hill who want Commission on the Future of Public political intimidation; Carnegie "to exert influence," they can. "You can't Broadcasting, which recommended broad chairman wants to see more legislate morality." changes in the current noncommercial White House material released For at least one CPB official, Cortland radio and television structure, the various Anderson, executive vice president, the entities of the system appear more willing The release of the White House docu- mere fact efforts to apply political pressure to cooperate and even to pool some ments revealing the extent of Nixon ad- were made -and now have been dis- resources. National Public Radio and the ministration efforts to influence public closed- provides some kind of protection. Public Broadcasting Service have begun broadcasting's programing and journalistic "We have a healthy paranoia" regarding coordinating some of their promotional efforts (BROADCASTING, Feb. 26) is possible government efforts to control the and programing efforts. They are also now generating a "never again" determination system. in early discussions designed to outline among some of those with responsibility But William J. McGill, chairman of the their positions on the Carnegie report as for shaping national policy for public Carnegie Commission, said the "revela- well as the rewrite of the Communications broadcasting. tions" contained in the documents that Act. Henry Geller, head of the National were released "are shocking." They "un- The Corporation for Public Broadcast- Telecommunications and Information Ad- derscore more than ever before the need ing, the funding organization of the ministration, whose decision it was to for prompt congressional investigation and system, has also invited the other make the papers public, said the material follow -up action to truly insulate public organizations to join it in focusing on both "shows there is a problem and that there is broadcasting from political reprisal" for its the structural and operational changes that a need for remedial action." However, he programing and journalistic decisions, he may be necessary to improve the various said the administration does not yet have said. He also said the commission is not levels of the system. the answer as to how public broadcasting satisfied with the extent of the documents It is still too soon to tell whether the re- should be insulated from political pres- made available by the National Telecom- cent developments portend a new era of sure. munications and Information Administra- good feelings among CPB, NPR and PBS, Eì He noted that the administration -in his tion. Not included were policy papers writ- but officials in each are encouraged by the testimony before Congress and in Presi- ten during the Ford and thus far in the largely coincidental events that seem to dent Carter's message accompanying the Carter administrations. (Strictly factual suggest a less combative atmosphere with- public broadcasting financing bill sent to material has been made available.) Mr. in the system and a greater willingness by Congress last year- stressed the need to Geller, NTIA administrator, said in a each entity to reduce the conflicts that insulate public broadcasting from political covering letter that documents dealing have characterized much of the past. pressures. But, he said, the 1978 bill did with policy are exempt from the Freedom NPR and PBS have begun cross -pro- not achieve much in that regard. of Information law. The exemption was moting some their programs, and in some Harry M. (Chip) Shooshan, chief waived in the case of the Nixon papers, he instances they have developed comple- counsel for the House Communications said, because many of them "show a pat- mentary program offerings ( "Closed Cir- Subcommittee, said the documents made tern of practices that evidence the extent cuit," Feb. 19). it clear the protection is needed on two to which public broadcasting has been sub- Beginning March 19, radio and

Broadcasting Mar 5 1979 104 WE CATER TO ONE ASPECT WOMEN SOAPSTÉSHOWS OlOOK. THEIR MIND. STRAIGHT TALK was given `The Now Positive Image of Women Award' because it covers a few areas that soap operas and game shows don't. Like sociology, anthropology, and education. Now in its 7th year, Straight Talk offers an important alternative to watch- ing women jump up and down on a game show. Alternatives like discus- sions on art, film or music. Straight Talk has been nomi- nated for a NY Emmy several times and received many honors and awards because we care about women. Instead of tuning into the never ending perils of a confused soap opera heroine, women get turned on to what the real heroines are talking about. Discussions range from the problems of addicted mothers, to the discrimination against black home buyers in New Jersey. Straight Talk consistently fea- tures women in a serious, positive manner, providing local televi- sion with a refreshing change for daytime viewers. Straight Talk is an entertaining, informative forum.Straight Talk covers just about everything- except what's behind Door Number 3. WOR -TV WE DO MORE THAN BEACH PEOPLE.WE TOUCH PEOPLE.

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IS PLEASED TO ANNOUNCE THE APPOINTMENT OF KATZ TELEVISION CONTINENTAL AS OUR SALES AND MARKETING REPRESENTATIVES EFFECTIVE FEBRUARY 12, 1979 KTHV. KATZ. THE BEST. television officials will meet to map out she said, that "smaller television stations thinking of resolving the lack of harmony "areas of general consensus" on the Car- would have much the same problems as by placing more power in fewer hands. If negie report, the rewrite and their own radio." that is not to be done, and harmony can- long -range planning efforts. A new element in the noncommercial not be brought about, the only remaining mix is CPB President Fleming, who said alternative is a mediocre system which The CPB board has endorsed a plan during a presentation to his board two limps along but never achieves the quality put forth by the organization's new presi- weeks ago that "there is considerable evi- that is possible. dent, Robben W. Fleming, calling for "full dence that in every element of the system "If CPB wishes to take the initiative in cooperation among the parties who control there is a willingness to have a new look at trying to bring about a more harmonious the essential ingredients" of the noncom- our mutual problems." He said that much working relationship with PBS, NPR and mercial system. of the past history of the system suggests the stations, the time to start is right now," Largely as a result of the new PBS "deep- seated differences of opinion and he said. Shakespeare series, which will present the interest among the stations, the associ- In his proposal, adopted by the CPB entire 37 -play corpus of the playwright ations and CPB" board, Mr. Fleming suggested serious dis- over a six -year span, and NPR's own It will "not be easy to bring about a new cussions among PBS, NPR, CPB and the Shakespeare Festival of related programs, era," Mr. Fleming, the former president of National Telecommunications and Infor- local radio and television outlets have the University of Michigan and a labor mation Administration in four broad areas: ' egun running promotional spots for each mediator, told his board. "There are im- (1) what effect the restructuring of CPB, other. The radio stations have offered mense legal and philosophical problems in as proposed by both Carnegie and the slides and video -taped promotions for the television stations while they have had audio spots on the radio stations. PBS's new series, The Scarlet Letter, scheduled to air April 2 -9, will be comple- mented by The Legacy of the Letter: The Scarlet Letter Commentaries, a series of four half -hour documentary programs produced by WGBH -FM Boston. (The television series is a production of WGBH- TV.) The radio series will feature conversa- tions with leading humanities scholars, audio portions of the television produc- tion, readings from Nathaniel Haw - thorne's book, interviews with the general public about the issues raised by the novel and excerpts from 17th- and 19th -century letters, journals and sermons. NPR is also aiming for a May start -up of its new Masterpiece Radio Theatre, a spin- off of the long- running PBS series. The radio programs, almost half of which will The feature American productions, are being power underwritten by Mobil Corp., which has also provided the financial support for the television series (BROADCASTING, Feb. 19). to persuade NPR President Frank Mankiewicz said that he and PBS President Lawrence Grossman "would like to do some joint With 500,000 watts, WJFM covers 720,000 programing- particularly in news and households and 2,400,000 people. public affairs." He even suggested the Listeners' calls have come in from likelihood of something along the lines of 100 miles away and mail from 41 a public broadcasting news division com- posed of both radio and television talent, counties. makes up this audience? "a marriage, in effect, of what we can do," Who as he described it. NPR and PBS, he said, Men and women from 18 to 49 are prepared to "collaborate to the fullest who appreciate the finest soft extent possible." adult contemporary sound, There is as well evidence of new who enjoy the best and who cooperation in areas beyond programing. buy the best. According to Walda Roseman, NPR's vice president for national affairs, as an out- cropping of a series of long -range planning by PBS Vice Chair- The nations - ileetings conducted man Hartford Gunn, radio and television station managers and other representatives most powerful will hold another series of conferences beginning March 19. Although Ms. Rose- station man stressed that there will be no effort to present a joint radio -television position on Carnegie or the rewrite, the "information mission" of the meetings, which will be held in Atlanta, Chicago and Los Angeles, WJFM will be to point out areas where the media GRAND RAPIDS AND WESTERN MICHIGAN can agree and to discern those in which Buckley Radio Sales, Inc., National Representatives they do not. There is evidence to suggest,

BroadcaslIng Mar 5 1979 111 rewrite, would have in the system; (2) time" to bring the broadcasting organiza- among the claimants, one group of which whether CPB, NPR and PBS "could find tions closer together. As did Mr. Fleming, is broadcasting. ways of pooling and administering their he pointed out that the relatively new The new NAB committee will help program monies "; (3) whether CPB and leadership now in power at NPR, CPB and devise an industrywide formula for broad- NTIA should cooperate more closely "in PBS was in a position to see "that the an- casting's share of the money, represent the administration of their radio and cient quarrels can be forgotten." broadcasting in negotiations with other in- television facility capabilities," and (4) dustries with claims on the money and "how can the intent of Congress in areas represent the industry before the of public accountability, public participa- Copyright Royalty Tribunal in any dis- tion, accessibility to the system and inde- Black may lose reins tribution proceedings it initiates. pendent producers best be achieved by of Virgin Islands V It appears cable's annual royalty pay- cooperation among CPB, the associations ments will come to about $12 million, but and the stations." Appeal is planned, but judge claimants probably will not see any of the In his presentation, Mr. Fleming said says control has shifted money before the end of this year. public broadcasting "seems to be at the in corporate deal- making Chairman of the new NAB Ad Hoc crossroads." Expanding on that, Executive Committee on Cable Copyright Royalties Vice President Cortland Anderson said One of the few television stations in the is David Polinger, vice president of.- that it appears as if changes are "going to country under the control of a black may (Tv) New York. Members includdf. happen whether we do anything or not" lose that distinction. A U.S. district judge Lynn Christian, vice president, Century His feelings seemed to echo those of the in St. Croix, the Virgin Islands, directed Broadcasting Corp., Chicago; Abiah A. CPB board, which said in its resolution the management of the Antilles Broad- Church, vice president, Storer Broadcast- that it prefers "changes which might be ac- casting Corp., licensee of wsvl -ry (ch. 8) ing, Miami; Thomas J. Dougherty, vice complished by voluntary action." Or, as Christiansted, to issue five shares of stock president, Metromedia Broadcasting, another CPB official said, "it's better for to one of three shareholders, which would Washington, and Harry Olsson, general us to start doing things to improve rather effectively take control out of the hands of attorney, CBS Inc., New York. than waiting for it to be legislated." Leroy Mercer, a black. However, Antilles Mr. Grossman said the release two plans an appeal. weeks ago of Nixon -era documents outlin- Judge Warren H. Young issued the rul- ing the "political intrusion" at CPB ing from the bench following a hearing on TPT wants to write an end (BROADCASTING, Feb. 26) has done much the default of a $25,000_ note held by to bring the organizations together. "That Barakat Saleh, a local merchant. He, Teleprompter Corp. has proposed a settle- era is closed," Mr. Grossman said, and Mr. Mercer and Leon Garwych own 100% ment of up to $11 million to close "we're moving heaven and earth" to of the corporation. the book on Leeds vs. Teleprompter, said usher in a new one of cooperation. "It's in Judge Young said that under the terms to be the "last remnant of litigation" from all of our interests. It always should have of an agreement signed by the parties in its troubled period before new manage- been this way." November, Mr. Saleh would receive five ment took over in 1973. Mr. Mankiewicz said this was a "good additional shares of the corporation, and The case, a class action suit stemming the total number outstanding could be from the merger of H &B American Corp. 105. Since Mr. Saleh now owns 25% while into Teleprompter in 1970, charged that a Mr. Garwych owns 24% and Mr. Mercer, proxy statement had been misleading. The 51 %, control would pass to Messrs. Saleh BUYING A plaintiffs claimed that Teleprompter did and Garwych. not reveal that its then -president, Irving ONE KILOWATT Mr. Saleh, who was born in Ramallah, Kahn, had made illegal payments regard- the Jordan River, but AM TRANSMITTER? on the West Bank of ing earlier franchise acquisitions. who is now a U.S. citizen, acquired his Although Teleprompter is offering the 25% interest in the station for $80,000 in $11- million figure, subject to court ap- November. proval, it expects the settlement to be less. The appeal, to the U.S. Court of Ap- SAVE Not every shareholder who traded FMB peals for the Third Circuit, in Philadelphia, for Teleprompter stock -especially the MONEY will delay implementation of the district smaller ones expected to make a that is -is ...AND court's order. But if order even- claim. tually affirmed, FCC approval of the pro- ENERGY Teleprompter said the settlement would posed transfer would be required. not have an adverse impact on its expan- TOO! is to be the first televi- Wsvt -ry believed sion plans. sion station in the country controlled by a black. Its black history dates back to November 1973, when it was purchased from a Puerto Rican group by Peoples Setback in racial -slur case Broadcasting, most of whose stockholders The new solid - were black. Peoples sold the station to An- Efforts of the Atlanta chapter of the Na- state Sintronic tilles in January 1978. tional Association for the Advancement of SI -A -1S costs less Colored People and Georgia state Senator than some tube Julian Bond to ban the word "nigger" type transmitters from being broadcast have again been str¡ and reduces NAB copyright watchdog back -this time by a U.S. District Court your electric judge in Atlanta. Judge Charles A. Moye bills...Drop us The National Association of Broadcasters dismissed their suit seeking such a ban, a line, we will be Model Sl-A has formed a committee to insure that saying that the case was brought to trial glad to tell you about it. -IS broadcasting's interest in cable television's prematurely and that the plaintiffs first SEE US AT THE NAB BOOTH 387 copyright payments is protected. should have asked the FCC to review its Under the new copyright act that decision not to ban the word. That decision became law in 1976, cable television was made last July after Mr. Bond and the SIntrolnic operators were given a compulsory license NAACP asked the FCC to ban the word 212 Welsh Pool Road, CORPORATION that requires them to make copyright pay- from the campaign ads of J. B. Stoner, run- Lionville, PA. 19353 (215) 363 -0444. ments for the material they retransmit, ning for the Democratic gubernatorial but in a lump sum that has to be divided nomination in Georgia.

Broadcasting Mer 5 1979 112 Please join us ás we celebrate the first smash season of the SFM Holiday Network and reveal more of our spectacular programming for 1979 and beyond: You must remember this... come to the SFM Suite at the MGM Grand Hotel during the NAIPE, Convention, March 9 -14.

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The FCC has imposed sanctions on 13 more stations for failure to meet the HBO in Houston. Home Box office, Time Ten years FCC's standards for minority employ- Inc.pay- programing service, has signed ment. On Dec. 21, 1978, 19 stations were deal with Gulf Coast Cable Television and to overtake cited for EEO violations (BROADCASTING will introduce HBO in Houston later this Jan. 15). In the latest action WLOE(AM)- year. Gulf Coast system is expected to be newspapers, WEAF(FM) Eden, N.C., and WMMB(FM) completed in three years, with 280,000 North Myrtle Beach, S.C., were granted homes passed. says TVB short -term renewals to June 1980 and April 1980, respectively. The FCC said the Sale. Acton Corp., Acton, Mass., has sold cable Burlington Television ad revenues -even other 10 would be granted conditional system serving county, income from liquor, N.J., to subsidiary of Storer Broadcasting without renewals provided there are no further and Co. for $3 million. System with approxi- cigarettes classifieds - problems. They are WDBS(FM) Durham, should top print's by 1990 N.C.; WFTC(AM) -WRNS(FM) Kinston, N.C.; mately 5,200 basic subscribers was sold to Futurevision Cable Enterprises Inc. WHAPtAM) Hopewell, Va.; WITN -TV Wash- The Television Bureau of Advertising tis ington, N.C.; WKLM(AM) Wilmington, sharpening its aim -and its ambition Traffic -up. Paterson, - N.C.; WNCG(AM)- WKTM(FM) North tie N.J., has put out with a revised forecast that now predicts Charleston, S.C., and WTAB(AM)- unusual call for CATV franchise applica- television revenues will surpass total tions. City has million from Fed- WKSM(FM) Tabor City, N.C. All 13 will also $1 grant newspaper revenues by 1990. eral Highway Administration to intercon- be required to submit periodic EEO "Last year we predicted television nect traffic signals with coaxial cable and progress reports to the commission. would pass total newspaper ad dollars by has voted to issue million in -liq- $2.45 self 1995," TVB President Roger D. Rice said uidating to bonds build and engineer last week. "If, however, the current rate of CATV along with it. system It's estimated growth taking place within the industry that homes would with Alabama accommodation 50,000 be passed continues, we foresee television reaching about 13,500 subscribers. Cable operator total dominance before the end of the next The Alabama Educational Television would be responsible for installing decade." hookups and converters Commission and a citizen group that has (expected to run TV, he noted, passed newspapers in about $1.5 would rent been competing with it for the licenses to million) and and 1977 in terms of advertising dollars from noncommercial TV channels 10 Bir- run municipally owned system. categories for which both media compete, mingham and 41 Demopolis, on which and extended this lead in 1978. AETC stations now operate, have reached Annexation. Warner Cable Corp. will add In 1978, he said, total newspaper invest- an agreement aimed at ending their FCC 1,300 new subscribers to its Canton, Ohio, ments came to an estimated $12.69 hearing, now in its fifth year. system through acquisition. Multiple - billion, while TV's reached $8.97 billion. Under the agreement, Alabama system operator has announced purchase But after deducting $3.9 billion for Citizens for Responsive Public Television of CAS Communications, system adjacent classified advertising for which TV can Inc. would obtain the license for channel to Warner's Canton operation. Canton, have no counterpart under FCC rules, 10 (wIBQ) AETC would receive and currently serving more than 36,000 $240 billion for cigarette advertising that is licenses for channels 41 (wtlQ) and 26 subscribers, is among largest of Warner's legally off limits to TV and $60 million for Montgomery (wAIQ) as well as for a new 140 cable systems in country. hard -liquor advertising that television facility on channel 39 Tuscaloosa. The doesn't accept, TVB said, newspapers' agreement is dependent on a commission total take from common -category adver- summary grant of approval of the applica- tisers was $8.49 billion, or $480 million tions involved. Singles barred less than TV's revenues from the same The competing applications for the sta- classifications. In 1977, TV was ahead on tions in a Birmingham, Demopolis and The FCC has rejected petition to deny this basis by $8 million. Montgomery were filed in 1975, after the license renewals of five Washington televi- Mr. Rice traced the rise of television commission denied renewal of AETC's sion stations which contended the stations revenues. He said they first passed farm applications its for nine stations because of did not adequately serve the needs of publications' revenues in 1949, outdoor in alleged discriminatory programing prac- single people in the nation's capital. 1950, business publications in 1951, radio tices. Two local AETC obtained new licenses for six men, Christopher Walker and and magazines in 1954, direct mail in 1964 stations in 1976. James H. Burch, had filed the complaint. and, on the common -category basis, They said the television station had not newspapers in 1977. afforded an opportunity for self expres- In 1978, he noted, TV revenues rose sion, or programing in genetal, for the Hispanic group gets 18% above 1977 levels, with local up 24%, single community. spot up 20% and network up 13%. noncommercial TV The commission staff said the two men had been turned down when they sug- The FCC has granted a construction per- gested to the stations a Dating Game -type mit for the nation's first Hispanic -con- format. Panelists would describe their in- Too close to home for GE trolled noncommercial educational televi- terests, and members of the audience sion station. The grant went to the Texas would be free to call in to attempt to con- An interview with actress Jane Fonda in Consumer Education and Communica- tact the panelists. which the nuclear power controversy is tions Development Committee, to operate The commission, on a 6 -to -0 vote, discussed has prompted General Electric on channel 60 at Harlingen, Tex. found the petition without merit. to withdraw as sole sponsor of an upcom- In its application, the group proposed to However, only the renewals of WJLA -TV ing Barbara Walters special on ABC -TV. serve the three southernmost com- and WDCA -ry were granted -and WDCA- During the program, scheduled to air munities in the state, Cameron, Willacy Tv's after a petition to deny filed by a local March 13, Ms. Fonda talks about her new and Hidalgo, where 80% of the population group concerned with children's program- film, "The China Syndrome," which con- is said to be Mexican -American. Thirty ing was also denied. cerns a fictional accident at a California percent of the station's programing, it Action on the renewals of WRC -TV, nuclear plant and efforts to cover it up. said, would be in Spanish, 30% in English WTTG(TV) and WDVM -TV was deferred GE, which has sponsored Ms. Walters's and 40% bilingual. pending resolution of other matters. specials since 1976, is one of the country's

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Fifty -two original half hours of thrill- packed space adventure animation for your '79 -'80 season. Don't wait! Contact John Claster or Ken Gelbard, Claster Television Productions, (301) 825-4576. JOIN THE STAR FORCE -SEE US AT NATPE- MGM GRAND largest manufacturers of nuclear reactors and other nuclear power equipment. SOUTHERN BAPTIST RADIO -TELEVISION COMMISSION'S The company's decision that it would be "inappropriate" to back the program came after its executives screened the interview, a spokesman for the company said, / because the interview "contains material that could cause undue public concern about nuclear power." The spokesman ad- ABE LINCOLN /WARDS ded that GE would definitely continue to TO DISTINGUISHED BROADCASTERS sponsor other Walters specials in the future, and that "our decision for this par- ticular program in no way alters our respect for Ms. Walters and her staff." Television Radio In the film, Ms. Fonda plays a TV newswoman who comes across the nuclear accident while doing a routine feature std. ry. The plot focuses in part on her manage- ment's complicity in the coverup. Techni- cal consultants on "The China Syn- drome" included three former GE engineers who resigned the company because of dissatisfaction with its safety procedures for nuclear equipment.

DAVID NELSON GEORGE ANN VICTOR A question of taste Vice President, General Manager Creative Services Director WBBM -TV KNOW Radio Chicago, Illinois Denver, Colorado NATAS panel argues merits and For "Protect: Parenting" Campaign For efforts on behalf of to strengthen families Colorado Special Olympics demerits of using sex to push products on television MERIT AWARDS There was divided and heated opinion as to whether sex in TV advertising is taste- less and debasing to women, but partici- pants in a forum on the subject last week did agree that sex sells.. Those labeling much of sex in TV ad- vertising degrading to women during a symposium of the New York chapter of the National Academy of Television Arts and Sciences were Ms. magazine editor LETA POWELL DRAKE BRIAN JENNINGS SANDRA M. JOHNSON Gloria Steinern and Frank Mankiewicz, Producer, Performer Ne Community Affairs Director KOLN /KGIN -TV Kws WJKW-TV president of National Public Radio. Lincoln. Nebraska Portland. Oregon Cleveland. Ohio Panelists who felt that sex in advertising need not be tasteless and often is not were Shirley Polykoff, president of Shirley Polykoff Advertising, New York; Ed Mc- Cabe, senior vice president and copy chief of Scali, McCabe & Sloves, New York, and Gunilla ( "Take it all off") Knutson, an actress who achieved popularity in a TV commercial for Noxzema shaving cream. Ms. Steinern contended that TV com- mercials sometimes show women nude, WILLIAM C. O'DONNELL TERRY K. SHOCKLEY FRED WILLIAMS Vice Manager President Director, but not men, and said this implies that Ñ'BBM R WKOW-TV WAHTblic Affairs Chicago, Illinois Madison, Wisconsin Lebanon, Pennsylvania women are powerless. She insisted that ad- vertisements should stress the values of a product or service and not sex appeal. Ms. Steinern said advertisers exploit a "ro- mance- sick" syndrome. Mr. Mankiewicz asserted that TV corm A Modern Fraternity Of Liberators mercials commit "fraud" when the.-,; proclaim that the use of a certain product Liberating... is going to improve a person's life. Mr. McCabe defended sex in commer- . Audiences from ignorance, prejudice, suspicion cials, as long as it is in good taste, because it sells products. He claimed that "women . Industry from apathy, materialism, mediocrity do relate to women" and a romantic aura . , Nations from arrogance, degeneracy, inhumanity often makes women more receptive to a sales message. Similarly, Ms. Polykoff, who created Southern Baptist Radio and Television Commission's such advertising catch -phrases as "Does ABE LINCOLN AWARDS / Fort Worth, Texas 76150 / Paul M. Stevens, President she or doesn't she ?" and "Is it true blondes have more fun ? ", conceded that

Broadcasting Mar 5 1979 116 We've turned the towns upside down: The Twin Cities will never be team) to make NewsCenter 11 the same. one of the nation's finest ex- For on March 5, NBC moved amples of electronic journalism. up to 11 ... with the whole won- Our broadcast day - now 24 derful gamut of NBC movies, hours long -does, of course, also series and sports. include the best of the programs And that isn't all. We've also that made WTCN -TV America's made a million -dollar investment No. 1 independent. in new facilities for our new What we're trying to say is that news department (an operation the new 11 is a very special kind headed by a new, top -flight news of television station. Watch it!

WTCN TV We've got it now! NBC Represented by Metro TV Sales 441 Boone Ave. N., Minneapolis, MN 55427 some commercials with sexual overtones tion on every program telecast" within 48 are tasteless, but commented that "the TV hours of Arbitron and Nielsen rating book Telling radio to programs, in my opinion, are a lot worse." publication. get on the ball Ms. Polykoff said that in the final Called the "Cassandra System,"it is analysis, the public is the ultimate arbiter. said to eliminate "the tedium of searching Major market radio stations were warned "It takes about four years to be sure that a through ratings books, performing compli- last week by consultant Kevin B. Sweeney product is going to make it in the cated calculations and formatting and typ- to regain their leadership over television marketplace," she said. "It's the repeat ing reports." among big -city retailers or face a dark business that counts. If the public is Viacom is understood to have been a period in the 1980's. turned off by the product or the advertis- major financial backer in the system's Mr. Sweeney, a one -time president of ing, forget it." development. the Radio Advertising Bureau who is now Ralph Daniels, vice president, broadcast The system calls for the installation of active in management and sales consultan- standards, NBC -TV, who was also a computer terminals in offices. They would cy, told a meeting of the Northern Califor- panelist, agreed that commercials are ex- be connected to a main computer by nia Broadcasters in San Francisco, that in amined more closely. "There's a very good phone. With complete ratings data pro- that state, TV has jumped to an almost reason for it," he explained. "All the ac- gramed into the computer, subscribers two -to -one lead over radio in local adver- tion in a 30- second commercial is com- could request the specific information they tising during the past four years. Among.` pressed in a limited frame. In a program need and then there would be direct print- the "sins" he attributed to radio station there's lots of opportunity to develop a out in the office. For those without the ter- management were: "a concentration of mood or a characterization so that the minals, CPM also plans to prepare reports firepower on the PFC's and corporals in viewer is conditioned to accepting a certain within 24 hours after specific information agencies" rather than "the colonels and action or phrase" is requested. generals at the store itself '; an emphasis Mr. Daniels was asked if NBC -TV Exact costs haven't been established but on talking "airily" about radio rather than received many complaints about sex in it is expected 'that initial costs for the explaining what specific stations can do for commercials. He replied: "No, not at all. system will run about $10,000, with specific goods and departments, and "the Last year we received only seven com- charges thereafter depending on the acceptance and even encouragement of in- plaints." amount of data requested. Rental of the stitutional copy from retailers, even for office terminal is projected at about $100 storewide events." per month. The "Cassandra System" will be dis- Divining the rating books played this week in Las Vegas at the an- Blair study shows nual conference of the National Associ- to ation of Television Program Executives. 25- -54- year -olds CPM Systems Inc. last week announced in the development of a new computerized CPM says the system will be ready for make strong gains research system it claims can "provide im- client use with the upcoming May ratings demographic popularity mediate access to performance informa- books. A shift in demographic preferences for radio availabilities is underscored in an analysis by Blair Radio, New York, which shows the 25 to 54 age group scored the kids are important to you. highest percentage increase in 1978 versus 1977. are important Blair noted that in 1977 the 25 to 54 kids group accounted for 5.1% of requests from agencies and in 1978 the figure rose to to us. 19.6 %. The 18 to 49 category continues to be the strongest demographic, although it has fallen from 28% in '77 to 21% in '78. "The 25 to 49 grouping continues to be a strong target representing almost 13% of our opportunities, down from 18% in 1977," Blair reported. The one -minute announcement con- tinues to grow in strength, accounting for 76% of radio commercials on Blair Radio - represented stations in 1978, up from 69.6% in 1977. The 30- second spot was second at 18.3 %, down from 20.9 %.

Hardest hit. A supplement to an Asso- ciation of Independent Television Sta- tions study on the Federal Trade Com- mission children's advertising proposals paints a bleak picture for nonnetwork stations. The INTV report says 38% to 43% of broadcast hours on the average independent station would be affected by bans, but only 12% to 14% of hours now ... kids are very important on the average network affiliate. The po- tential revenue loss would exceed the amount which the average independent to the FCC spent on syndicated programing during Claster Television Productions 1977 (16% of gross sales), and would 660 Kenilworth Drive / Towson, MD 21204 / Phone: 301 -825 -4576 nearly equal total programing costs See us at NATPE (31.9% of cross sales).

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100 half hour episodes available for 5 day -a -week strip Third successful year in syndication - 55 station line up Barter for ITT Continental Baking and Mattel Toys CONTACT NOW! Ms. Lee Block Vitt Media International 1114 Avenue of Americas New York, N.Y. 10036 (212) 921 -0500 Thirty seconds over all. The 30- second commercial is increasing its dominance as the Fruits of their labors most prevalent length in television. In releasing its latest commercial activity report last week based on Broadcast Adver- New York Market Radio Broadcasters As- tiser Reports (BAR) figures, the Television Bureau of Advertising said that in 1978, network sociation presented "Big Apple Awards" 30's constituted 82.6% of network spots, up from 81.8% in 1977, while nonnetwork 30's to agencies, production firms or stations rose to 83.7 %, from 82.2% in the previous year. producing outstanding radio commercials TVB noted that despite agency talk and interest in 10- second commercials, the share of carried in the metropolitan area in 1978. 10's dipped to a new low of 7.9% of nonnetwork advertising. The 60- second length also First place winners were as follows: na- slipped to new lows, both in network and nonnetwork (3.3% and 7.3% respectively). tional music- Budweiser /D'Arcy, Mac - Commenting on the trends, Roger D. Rice, president of TVB, pointed out that "when the Manus & Masius, St. Louis; national goal of an advertiser is to give specific details about itself, its products or services, the 30- humorous -Time Magazine /Young & second announcement is the most effective and efficient length. Unlike the 10- second Rubicam, New York; national open - commercial, which can concentrate on only one point at a time, such as one sale event, or Miller Brewing /Mingo, Jones, one item, the 30- second provides the advertiser with the opportunity to develop its various Guilemenot Inc., New York; national new sales points:' advertisers -BMW North America /Am- mirati, Purls AvRutick, New York, and Network percent of total' Nonnetwork percent of total C) national public service -American Cancer Piggyback Piggyback Society /The Cowen Organization, New 30's 30's 60's 10's 20's 30's 30's 60'1 York. 1965 0.0 23.3 76.7 16.1 13.3 0.8 5.1 64.0 First place winners in various local 1966 0.0 31.5 68.5 15.6 12.7 0.8 8.8 61.5 categories were: local music- Citibank/ 1967 6.4 43.3 49.2 16.1 12.3 3.0 11.5 56.7 Wells, Rich, Greene Inc., New York; local 1968 7.9 50.4 40.1 14.0 10.6 16.0 11.8 47.2 humorous - "The Wiz" (Broadway play)/ 1969 14.4 50.8 33.9 12.3 7.7 32.0 11.4 36.2 Serino, Coyne & Nappi, New York; local open -William Morrow & Co. (publish- 1970 25.1 47,2 27.0 11.8 4.5 48.1 9.0 26.5 ing) /Waterman, Getz, Niedelman Adver- 1971 53.3 30.3 15.8 12.1 2.4 60.5 4.1 20.7 tising Inc., New York; local new adver- 1972 67.6 21.9 10.3 11.6 1.2 67.4 1.8 17.8 tisers- United Artists Records /Malverne 1973 71.8 19.4 8.5 9.8 0.9 72.7 1.2 15.2 Advertising, New York and local public 1974 75.4 17.5 6.8 8.9 0.6 77.0 0.8 12.6 service -"I Love a Clean New York" 1975 79.0 14.7 5.6 9.1 0.5 79.2 0.8 10.4 campaign /Young & Rubicam, New York. 1976 80.2 13.3 5.8 8.1 0.5 82.2 0.9 8.3 NYMRAD gave first -place winners 1977 81.8 12.9 4.5 8.2 0.4 82.2 0.8 8.3 Steuben Glass apples and second- and 1978 82.6 12.6 3.3 7.9 0.2 83.7 0.7 7.3 third -place winners, certificates of ap- preciation. 'Totals include miscellaneous lengths and individual breakouts may not add to 100 %.

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Everyone Welcome Contact H.I.S. Advertising if you can attend. Phone 216/923-0434 or TWX 810-431 -2036 The year that was. Advertiser investment in network television in 1978 rose 13.4% to $4.1 billion, according to figures released last month by the Television Bureau of Advertising. How long from Citing figures compiled by Broadcast Advertiser Reports, TVB said weekend daytime television achieved the largest increase, rising by 18.1% to $486.5 million. Nighttime grew bill to bank? by 14% to $2.7 billion, and weekday daytime gained by 9.5% to $928.7 million. BAR's com- pilation for the year placed ABC -TV in first place with advertiser investments of $1,479,- Szabo study finds it takes to 906,700, followed by CBS -TV, 51,350,280,700, and NBC -TV, $1,274,911,000. TV broadcasters 59 days collect for spots, radio 61 December December January- Television broadcasters who collect their bills, on the average, in fewer than 59 days % i from date of invoice, and radio broad- 1977 1978 change 1977 1978 change casters who get the money in fewer than Daytime $116.361.600 S136,483,900 +17.3 $1.260.480,600 S1,415,234.300 +12.3 60 days, are ahead of the game. That is, Mon. -Fri. 73.792.500 73,931,100 + 0.2 848.454,400 928.712,000 + 9.5 they're doing better than average. 486.522,300 +18.1 Sat. -Sun. 42.569,100 62,552,800 +46.9 412.026.200 And a TV station that writes off less +17.0 2,358.994.800 2289,864,100 +14.0 Nighttime 215.905,000 252.690.200 than 0.91% of its total annual sales as bade Total $332,266,600 $389,174,100 +17.1 S3.619,475,400 $4,105,098,400 +13.4 debt, or a radio station that writes off less than 1.42%, is, again, doing better than most. ABC CBS NBC Total These averages were compiled by Szabo January S 114,555,900 S 110,403,600 S 96,302.100 $ 321,261,600 Associates Inc., Atlanta, a media collec- February 109,602,700 98,030,500 89,015,400 296,648,600 tion specialist, in telephone interviews 323,345,500 March 115.521,500 108,987,200 98,836.800 with some 500 broadcasters. The survey 112,389,600 104,784,200 342.376,000 April 125,202,200 also found wide variations by market size 130,286.700 118,414.100 104,895,800 353,596,600 May and by geographic region. It also found June 111,086,400 95,936,400 94,942,500 301,965,300 that, on the whole, local accounts tend to July 95.471,700 85,430.900 84,197,700 265,100,300 pay faster than national accounts, in both August 94,915,600 85,796,200 85,217.300 265,929.100 September 130,301,900 108,350,500 103,881,900 342,534,300 TV and radio. periods October 161,895,000 143,967,300 152,095.600 457,957,900 "Historically, average -day pay November 161,847,900 151,555,400 131.805,800 445,209.100 have appeared to be shorter than now," December 129,219,200 131,019,000 128,935,900 389,174,100 said President Peter F. Szabo. He cited Year to date $1,479,906.700 $1,350,280,700 S1,274,911,000 $4,105,098,400 studies by Robert Morris Associates, a

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AMERICAN INTERNATIONAL TELEVISION, INC. 9033 WILSHIRE BOULEVARD. BEVERLY HILLS. CA.90211 TELEPHONE (213) 278 -8118 770 LEXINGTON AVENUE. NEW YORK. N.`I 10021 TELEPHONE: (212) 888 -1340 Television -197 stations reporting Radio -221 stations reporting

Per annum Number of Per annum Number of Average bad debt stations A bad debt stations Region day pay percentage reporting Region day pay percentage reporting

East North Central 59.15 .58 42 South Atlantic 62.75 1.84 49 Pacific 57.71 .97 17 Mid Atlantic 58.35 1.49 35 South Atlantic 58.62 1.08 43 East North Central 56.55 1.38 31 West South Central 61.12 1.08 26 New England 57.57 1.40 10 West North Central 61.25 .77 20 West North Central 59.05 .74 28 Mid. Atlantic 60.21 .91 14 East South Central 62.92 .99 20 New England 58.83 .77 13 Pacific 57.44 .90 21 Mountain 61.90 .76 10 Mountain 63.75 .56 8 East South Central 61.83 1.02 12 West South Central 60.92 2.35 19

Per annum Number of Per annum Number of A bad debt stations Average bad debt stations ADI Rank day pay percentage reporting ADI-Rank day pay percentage reporting

1- 15 59.12 .80 51 1- 15 58.30 1.38 75 16- 30 58.07 .98 30 16- 30 59.62 1.19 53 31- 50 59.00 .78 32 31- 50 59.14 1.39 36 51 -100 60.74 .89 57 51 -100 64.44 1.49 39 101 -170 61.70 1.26 27 101 -170 72.80 2.18 18

Industry averages Industry averages

(1) Bad debt -.91% (1) Bad debt -1.42% (2) ADP -59.75 days (2) ADP -60.92 days (a) Local accounts -52.37 days (a) Local accounts -60.34 days (b) National accounts -63.22 days (b) National accounts -63.11 days

company specializing in data collection for ported. "Almost all concurred that local in the Pacific region and in radio it was in banks and others, as indicating that in accounts paid faster than national. Local/ the East North Central, but both of those 1973 the average was 53.5 days in TV and national data was available from only 35% regions had relatively high bad -debt write - 56 days in radio, while in 1976 it was 56.5 of the 418 stations reporting. Television offs. days in TV and 61 days in radio, based on stations reported a 63.22 -day average on In terms of market size, those between usable data from 52 TV stations and 80 national business and 52.37 on local. 101 and 170 had the slowest pay and high- radio stations. Radio stations averaged 63.11 on national est bad -debt records in both TV and radio, Mr. Szabo's own survey, conducted last and 60.34 on local. while the fastest pay in television was month among larger samples of stations - "Closer and more effective follow -up by found in markets 16 to 30 and in radio in usable data from 197 TV stations and 221 local salespeople was given as a major the top 15 markets. (See, tables). radio stations -found slow pay even reason for this difference." "It is apparent," Mr. Szabo said, "that slower now. In television the average -day The Szabo firm analyzed its survey in the past 10 years broadcasters have be- pay period -that is, the average time be- results by nine geographic regions and come more sophisticated in the financial tween invoice and collection -was put at found that in both radio and television the operation of their properties," thanks to 59.75 days, while in radio it was 60.92 slowest pay was in the mountain region - several factors including the activities of days. but the motntain region also had one of the Broadcast Financial Management As- "Most broadcasters surveyed had much the lowest bad -debt ratios in both radio sociation and the Broadcast Credit Associ- to say about their figures," Mr. Szabo re- and TV. The fastest pay in television was ation, plus an increase in the number of Schafer 903, Vintage 1976 station credit managers. And he attributed Cash: $27,000 the increase in collection times and bad - Location: WADC, Parkersburg WV debt write -offs to an increase in the num- 304 -485 -7354 ber of accounts handled and to differences Price includes proper in the structure of these accounts. dismantling, packaging and motor "The influx of retailer's dollars from freight, installation and correctly functioning operation at print to broadcast and the increase in c* buyers place of installation. op billing," he said, "have resulted in Lease Down Payment; $4,350 Monthly; more nonagency accounts, and thus more $616 of a need for flexibility by stations." Buy -Out Option: $2.700 for 77 months And he thinks things will get better: where month No. 78 would "We believe that broadcast financial peo- have fallen. Any maintenance on system not included. ple, through continued sophistication and Satisfaction credit structuring within their organiza- is Unconditionally Guaranteed by Broadcast tions, coupled with increased availability Consultants Corporation. Write for Details of credit and financial data, are better Broadcast Consultants Corporation equipped to cope with the complex and Box 590, Leesburg Fluctuating demands of broadcast credit VA 22075 extension."

Broadcasting Mar 5 1979 124 What's New? Our new package is exactly that: it is new. All the feature films in it have had a U.S. theatrical release within the last two years. Each of them is available to television for the first time.

When you get a share of Cinema Shares you get recent releases with contemporary themes: Action, Adventure, Comedy, Romance, Drama, Suspense... plus a generous mix of science- fiction and horror. Movies you can mix with other new titles in your inventory. Entertainment for early or late movie slots. When timebuyers ask you what's new we hope you will tell them you have some new movies from an old friend.

Cinema Shares International Television, Ltd. 450 Park Avenue, New York, N.Y. 10022 (212) 421.3161 CABLE: CINESHARES. NEW YORK TELEX: 236076 Ken Israel Beverly Partridge Arnold Friedman Hank Guzik Dick Ostrander Ken Weldon Win a pinball machine! See it and play it in our suite at the MGM Grand Hotel Blitz. Almost 200,000 copies of a 16- munications Inc.), said the company is Programing page study guide on Roots: The Next offering "turn -key" STV operations to es- Generations were distributed to tablished UHF's as well as to new ven- teachers and educators, giving Roots II turers who may hold a UHF construction `Roots Il' is just a major promotion shot in the arm when permit. Oak will offer its home STV hard- it premiered Feb. 18. Prime Time School ware, including an addressable decoding that: second only Television, a Chicago -based nonprofit box that automatically guards against theft TV study guide distributor, estimates by rendering itself useless eight minutes to its predecessor that its materials could reach five million after being disconnected from its electrical to million potential 7 rat- source. Oak is also offering to build a sta- along with ABC's six students -a Sequel, ing PTST, produced tion from the ground up and install the to the points alone. which regulars, push network and the materials with finan- STV equipment and computers, if necess- highest weekly ratings average distributed cial help from ABC -TV, has a mailing list ary. in since the first 'Roots' 1977 including 25,000 from the National OCI is the largest stdckholder of Na- Council of Social Studies as well as a tional Subscription Television, which ABC -TV came in second for the prime - 55,000- circulation educational maga- operates on Oak's KBSC -TV Corona, Calif. time ratings week in which it aired Roots: zine insert. Additionally, each ABC affili- (Los Angles) on channel 52. As of last The Next Generations. Second, that is, in ate has received at least 100 copies. week NST had 128,000 subscribers in thé ' television history. Also 100,000 National Council of Los Angeles area. Oak will also operate an Six episodes of Roots II placed in the Churches study guides were sent to STV station in Phoenix, which is expected week's top 11 programs, a list that was churches and synagogues, and the Anti - to begin operations this summer. Future rounded out by ABC's regular series Mork Defamation League -National Associ- Oak -NST stations are planned for Phila- and Mindy, Eight is Enough, Laverne and ation for the Advancement of Colored delphia, Chicago, Miami, Dallas -Fort Shirley Happy Days and Angie, in that People version went to 200 newspapers. Worth and Minneapolis -St. Paul. order. AP put the first two hours of the script Mr. Gwin said, "We know we're not Together they put the network's rating on its wire. going to get into every STV market in the average for Feb. 19 -25 at 27.0 -an incredi- country" The licensing arrangement was ble eight rating points ahead of its closest arrived at, he said, because there "was no rival, CBS -TV, and the highest weekly reason we shouldn't go on the open its blistering pace for NBC 8 p.m., average ever except for the one in which at -8:30 market with that product." pulled a 38 while ABC's the original Roots aired in January 1977. share, Makin' It He emphasized that OCI would not be continued to with a 21. ABC averaged a 35.5 that week. flounder In- offering software for the systems. "We 19 with a terestingly, however, ABC picked up at CBS finished Feb. -25 19.1 honestly felt not too many people could 8:30 -9 p.m. with a average and NBC -TV with 17.4, leaving 30 share from What's handle an STV operation," he added, would win a Happening, while NBC's Hello, no doubt that ABC substan- Larry without calling on outside expertise. tial victory in the February sweep period. dropped to a 26. And again it was steadily Sweep standings through Feb. 25 stood at down hill from there for NBC as Brothers 23.2 for ABC, 19.1 for CBS and 17.4 for and Sisters hit 17 and Sweepstakes 15. NBC. Also on Friday, CBS put The Incredible Roots II averaged a 30.1 rating and 41 Hulk back in the line -up at 8 -9 p.m. and Influences of TV share for all seven episodes (the first seg- pulled an encouraging 31 share. Dukes of ment was counted in the previous week's Hazzard behind it dropped to a 30 and violence on boys tallies), compared to a 44.9/66 for Roots I. Dallas to a 29, still not bad considering the studied in new book Roots II scored its highest rating and 47 -share competition from Roots. share -a 32.7/50 -on Tuesday night, ABC's Delta House in the Saturday Report, funded by CBS grant, when it followed Happy Days and Laverne lead -off spot showed no sign of progress, finds a link between viewing and Shirley. Surprisingly, the concluding coming in with a 24 share, followed by certain violent acts and segment on Sunday was one of the least - Welcome Back Kotter's 23. CHiPs re- aggressive adolescent behavior watched, pulled a paltry 28.6/40, and the mained the leader for the time period with only one that didn't deliver a nightly win a 38 share, while CBS's White Shadow A distinction between the kinds of TV to ABC. held to its usual 26. At 9 -10 p.m., NBC's violence that may tend to increase serious CBS took Sunday by a rating point with BJ and the Bear repeated its previous per- violence by boys and the kinds that don't strong performances from 60 Minutes, All formance, a 29 share, but Rockford Files is drawn in a report on a large -scale Lon- in the Family and Alice at 7 -9 p.m. NYT. improved to a 30 at 10 -11 p.m. don study that is to be published in the Those series helped hold a special two - U.S. this week ( "Closed Circuit," Feb. hour episode of ABC's Battlestar Galac- 26). tica to a 28 share. CBS's Celebrity The book, "Television Violence and the Challenge of the Sexes was somewhat less Adolescent Boy," by William A. Belson of effective against Roots, scoring a 32 share Oak's acorns for North East London Polytechnic, is based at 9 -11 p.m. NBC's "Sound of Music" pay television on a study conducted under a $290,000 came out on the short end with a 30 share grant that CBS made nine years ago. Its at 7 -10:30 p.m. STV operator announces plans central finding, made public in London 17 Roots so dominated the week that com- for marketing its hardware months ago, is that high exposure to TV petitive readings on many new series were violence increases the degree to which hard to come by, but there were a few. On Oak Communications Inc., which owns boys engage in serious violence (BRGAIr Monday, ABC's Salvage I followed Roots 51% of the nation's largest subscription CASTING, Sept. 26, 1977). and dropped 16 share points to a 25. On television franchise, will announce a new Professor Belson makes clear in his 530 - Wednesday, NBC's Supertrain dropped STV licensing agreement "to any UHF page book, however, that the nature and five points from its previous outing to a station in operation and to any persons context of TV violence must be taken into dismal 20. From Here to Eternity failed to licensed by the FCC to operate a station," account. He found five types that "appear overcome either that lead -in or Roots' company officials said last week. The offer to be more potent in releasing serious competition and ended up with a 23 share. to provide Oak's STV hardware and tech- violence by boys;' They were: NBC also continued to have lead -off trou- nical expertise will be made at the National Violence involving close personal ble on Thursday, when Little Women Association of Broadcasters convention relationships. scored a minuscule 11 share, the least - later this month in Dallas. RI Violence that seems "just thrown in watched program of the week. John Gwin, president of OCI (and a for its own sake" On Friday, Di/f'rent Strokes maintained former vice president of Cox Cable Com- Violence that is fictional but pre-

Broadcasting Mar 5 1979 126 Cover news events on the spot from this dependable motorcoach. Great for station promotions, too. (Prices start at a mere $30,000)

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There's a huge baggage These are not your run -of- compartment underneath. the-mill assembly -line jobs. Racks above the seats give The body was carefully They're road -ready and you additional storage space. If the spacious coach can handcrafted in Europe - ready to roll. And the carry this fiddler, plus 45 something like expensive past service record is Torsion bar suspension more riders, it's probably luxury automobiles. And yours for the asking. gives you a smoother, more just what you need for sta- the engine is the famous New radial tires are comfortable ride. There's tion promotions and news Detroit Diesel 8V -71N. available. little or no maintenance and coverage crews. no air leaks.

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Name

Firm /Organization Address City State Zip

Telephone Mail to: Mr. F. A. Millet, 315 Continental Avenue, Dallas, Texas 75207. Or call collect (214) 655-7840. Trailways sented with great realism. port for the idea, and favorably consider voiced by Pacific West may wish to check Violence presented as being for a such arrangements on an ad hoc basis. specific compositions directly with ASCAP good cause, as in the case of "good guys" In reply comments filed with the com- and BM1 or through their own legal using violence to overcome violent "bad mission, NTIA asked for an announce- counsel." The spokesman said the in- guys" ment indicating FCC encouragement of vestigation resulted from inquiries from Westerns of a violent kind. the time -brokerage idea. "In this way, stations that had received notices saying Professor Belson found little or no sup- licensees and minorities will be alerted, in they had played certain works without port for the theory that four other types of straightforward terms, to the possibility of authorization and offering licenses for $5 TV violence cause serious violence in working out such arrangements, and will per composition. In a spot check of sta- young viewers: be encouraged to experiment. If none tions, the spokesman said, the committee Violence in sports broadcasts (ex- comes forward, the commission will found many stations denied having played cluding boxing and wrestling). nevertheless have tried its best, and will works for which they were invoived. Violence in cartoons "including Tom have lost nothing," NTIA said. and Jerry." In addition, NTIA suggested that the Violence in science fiction. commission give some indication of the Violence in slapstick comedy. basic licensee responsibility under such ar- Spreading the word Professor Belson says he found "no rangements. It noted that if a licensee has against gun control meaningful support" for hypotheses that entered into proper contractual arrange- r high exposure to TV violence "leads to ments, the commission should be able to The Citizens Committee for the Right to preoccupation with acts of violence fre- look to the minority broker in case there is Keep and Bear Arms is hoping to step up quently shown on TV," leads boys to feel some violation of FCC rules. its antigun -control campaign with in- more willing to commit such acts, "har- creased airings of its television documen- dens" them, causes them to "see violence tary The Gun Grabbers. as a basic part of human nature" or "to ac- The show debuted in 1978, and was cept violence as a way to solve their prob- ABC Contemp on top shown on 95 stations in 41 states between lems," or that it lowers their consideration November 1978 and January 1979. The for others or their respect for authority. of latest RADAR line -up for this month includes 30 addi- Some 1,500 boys ranging from 12 to 17 tional stations. years of age were enlisted in the study. Statistical Research Inc., Westfield, N.J., Citizens Committee spokesman Brad They filled out questionnaires relating released last week the fall 1978 RADAR Peterson said citizen response to the show their TV viewing habits over the preceding reports including estimated radio au- has thus far been "overwhelming," with six months, then responded to questions diences by individual networks. close to 14,000 favorable letters from about individual involvement in 53 kinds The RADAR data show estimates of viewers. Mr. Peterson said he had received of violent acts. A total of 117 TV programs average quarter hour and weekly cumes no reservations from broadcasters con- were assigned a violence index by 50 for persons 12 and older, 6 a.m. to mid- cerning possible fairness doctrine prob- former members of the BBC viewing night, Monday through Sunday, to cleared lems associated with airing the program. panel for correlation with the boys' reports programs and commercial exposure. The reason, he said, was that antigun on their participation in violent acts. After Average audience and cume figures material in the media has "far and away" the data was collected a series of controls respectively are as follows: ABC Contem- exceeded pro -gun material, according to a was applied and the boys were organized porary, 2,089,000 and 31,452,000; ABC study the committee conducted. into subgroups of 30 to 50 each for further Information, 1,747,000 and 25,211,000; testing. NBC, 1,729,000 and 30,068,000; Mutual, CBS officials said last week that little or 1,612,000 and 22,215,000; ABC Enter- no research such as this had been con- tainment, 1,438,000 and 22,744,000; Another format fight, ducted when CBS issued its grant in 1970. CBS, 1,410,000 and 27,227,000 and ABC this one over Boston C &W Since then, they said, a great deal of FM, 1,322,000 and 17,177,000. research has been done, some of which SRI also reported that 1977 measure- The Boston -based Committee for Com- reached results opposed to Professor ments have begun. The sample size re- munity Access has filed with the FCC a Belson's. mains at 5,000 persons with the sample petition for reconsideration in the granting "1 think the tide [of criticism of TV equally divided between the spring and fall of license renewals and transfers of violence] has receded," one CBS official measurements. WACQ(AM) and WTTK(FM). responded. He said that "there's a very RADAR studies are jointly sponsored Upset over the loss of Boston's only large minority now" that doesn't think a by the ABC, CBS, Mutual and NBC radio country and western stations, formerly real connection between TV violence and networks. Reports and special tabulations WCOP- AM -FM, which changed their formats real -life violence exists or has been estab- are available on a subscription basis to ad- to album- oriented rock and adult contem- lished. In any case, he added, violence is vertisers and agencies. porary, respectively, the committee no longer much of a factor in TV. claimed the renewals should have required "Television Violence and the Adoles- an evidentiary hearing. The group said in cent Boy" will be published in the U.S. on its petition the FCC had exceeded its March I. It is being published jointly in Watch that music powers in granting the applications with- the U.S. and England by Lexington out a hearing, or even a finding, as to the Books, Lexington, Mass., and Teakfield A spokesman for the All- Industry Radio required public interest considerations. Ltd., London. List price is $19.95. Music License Committee said licensing The FCC last December rejected similar rights to music named in invoices sent to petitions from the committee and tram; ,i radio stations in the name of Pacific West ferred control of the stations from Plough Management Inc. were claimed, in all the Broadcasting Co. to GCC Communica- Backing for brokerage instances the committee has seen, by tions of Boston. In its latest petition, the either the American Society of Com- Committee for Community Access said The National Telecommunications and In- posers, Authors and Publishers or Broad- the loss of country and western music has formation Administration last week urged cast Music Inc. A check with ASCAP and brought considerable dissatisfaction to the FCC to postpone adoption of a BMI, a committee spokesman said, indi- Boston listeners. It said that as a result of detailed blueprint concerning time -bro- cates "that nothing more than BMI and press coverage concerning its challenge, kerage arrangements as a means of ASCAP blanket licenses are required if the group "has received numerous letters stimulating minority- oriented programing. these compositions are broadcast" The and phone calls from people wanting to Instead, NTIA asked the commission to spokesman added that "because of the ap- know how they can help bring country issue a brief policy statement showing sup- parently conflicting claims, stations in- music back to Boston radio."

Broadcasting Mar 5 1979 128 have existed for generations." Project is to posed hour or 90- minute Toni Mnnille Insilco to network air in 1980 -81 season. Show. Marketplace was said not to "ap- New Orleans sports Ride 'em. Blair Pro -Rodeo Enterprises, pear able to financially support" talk vehi- newly formed division of John Blair & cle with singer from Captain and Tennille. The Insilco Sports Network has been Co., has completed videotape coverage of Mutual jamboree. In its first musical pro- formed as a subsidiary of Broad Street its first venture, finals of 10 -day graming venture in many years, the Communications spring Corp., New Haven, rodeo competition in Houston. One -hour Mutual Broadcasting Network has picked Conn., to the handle radio and television program has been sold to 79 TV stations up WWVA(AM) Wheeling, W.Va.'s Jam- broadcasts of both the professional New for telecasting, starting on Wednesday boree U.S.A. for an hour each week. Some Orleans Saints (football) and the New (March 7). Charter advertisers are Dodge 200 stations were expected to have carried Orleans Jazz (basketball). Trucks, Coleman Co., Wrangler Western the show when it was launched on Mutual Insilco is based in New Orleans. The Wear and Coors. Feb. 23. Saints Radio Network consists of 37 radio stations. The Jazz Network includes radio New team. Telepictures Corp., New York, ABC spectacular. ABC -TV announced that location production has started in 10 stations, WGNO -TV New Orleans and has formed association with Pasetta Pro- on- Vistar Satellite and Cable Television, ductions, Hollywood, with goal of three Israel for eight -hour miniseries, Masada. Ernest novel, "The An- which serves systems in 26 states. one -hour variety specials for first -run syn- Based on Gann's depict story 960 Ju- -NGSO(AM) New Orleans, owned by Broad dication as well as new daily strip. Passetta tagonists," epic will of deans who, four -year rebellion, com- Street, is the radio anchor station of the is veteran of Grammy, Oscar and Emmy after Insilco Sports Network. shows as well as other prime -time specials. mitted suicide rather than be captured and enslaved Alvin L. Smith, senior vice president of by Roman legions. George No go. MCA TV has shelved plans for pro- project for the Insilco Broadcast Group of Louisiana, Eckstein, producer of Universal has assumed executive responsibility for the operation of ISN. Eastman Radio, New York, has been appointed national sales representatives. Don't Be Weather- Beaten Join The Top 100 NOW on community service You can be the number one weather radio station in your The National Organization for Women has market with ERT's ENVIRONET® BROADCAST sided with a number of church groups in WEATHER SERVICE. suggesting that the FCC implement a new "community service" program category ENVIRONET gives you lively, informative, accurate and highly for television producers. (BROADCASTING, listenable local weather and Feb. 5). But, in addition, NOW asked the forecasts features that will increase commission to consider riders to the pro- your audience share. posal. Specifically, the group asked that the ENVIRONET OFFERS YOU: rulemaking proposal include commercial Localized weather reports, 30 seconds to five minutes long, AM and FM broadcast stations; it re- anywhere in the U.S. quested that those license renewal applica- Fresh forecasts when you want them; you decide the tions that reflect a lack of community ser- schedule vice programing be referred to the full commission for resolution. And it sug- Around-the-clock weather watch by ERT's Global Forecast gested that licensees not be permitted to Center shift their community service programing Free, unscheduled updates in rapidly changing weather responsibilities to the shoulders of non- profit groups. situations In its comments, NOW said the institu- Flexible format to meet your commercial requirements tion of the new program category would Variety of weather -related features and environmental give community groups greater access to reports the airwaves, would encourage develop- ment of creative programing and would Complete weather package individually tailored to your lead to more diverse and responsive pro- is needs graming. NOW also said that nonprofit Exclusivity in your market groups could provide licensees with "in- valuable expertise and perspective as well Our ENVIRONET team of professional meteorologists and as direct assistance" in the production of broadcasters is supported by the largest environmental con- community service programing. sulting firm in the country - ERT. Weather, energy, ecology, oceanography - our expertise is in the environmental sciences. Program Briefs We deliver complete weather forecasts and features.

Indian Roots. How to follow Roots I and For more information on how to join the top 100, call: Roots II? ABC -TV last week announced Bob Sinnett or Dave Spiegler, Environmental Research and deal with Roots producers, David Wolper Technology, Inc., Concord, MA (617) 369 -8910 and Stan Margulies, to produce minimum of six -hour program based on new novel, ERT's ENVIRONET BROADCAST WEATHER SERVICE can "Hantá Yo" by Ruth Beebe is Hill. Book make you the number one weather station in your market. "multigenerational saga" of two Indian families from late 1700's to 1830's. ABC's vice president in charge of production, TECHNOLOGY, INC. Brandon Stoddard, hopes it will "substan- 696 VIRGINIA ROAD, CONCORD, MA 01742 tially break down Indian stereotypes that ERT have existed for generations." Project is to air in 1980 -81 season. Broadcast n9 Mar 5 1919 129 From the bench. ABC -TV announced that Read the TV. Round -the -clock TV pro- six -episode run of Three's Company spin- Broadcast Journalism® graming is not an unusual practice in off, The Ropers, will begin Tuesday, March Minneapolis -St. Paul, so the fact that 13. Program will air first week immediately wcco -ry has been broadcasting from 2 after its parent at 9:30 -10 p.m. NYT, then ABC -owned TV's a.m. to 6 a.m. since about the first of the move to 10 -10:30 p.m. that night for re- year isn't unusual. What is different. maining weeks. say `Roots II' however, is what the station broadcasts: for Radio. Six stations have commercial -free stock market quota- Record CBS was news to them tions across the top of the screen, news become affiliates of CBS Radio, raising total to record high of 280. New affiliates and sports across the middle and down nudges from are KYOR(AM) Blythe, Calif.; KVCK(AM) Stations play weather at the bottom. In a programing above, but all were doing move generally made by cable systems, Wolf Point, Mont.; WQRA(FM) Warrenton, Va.; KNCW(AM) Wash., spin -off stories on miniseries wcco -ry hooked up to a dedicated Grand Coulee, and KOJO(AM) -KIOZ(FM) Laramie, Wyo. telephone line from Reuters and another News directors for the ABC owned -and- from the National Weather Service: it Six to ABC Radio. Since first of year, six operated TV stations insisted last week also uses its own resources to supple- stations have joined ABC American Con- that documentaries they aired to "tie info ment direct computer feeds. temporary Network as affiliates. They are with Roots: the Next Generations KBEQ(AM) Kansas City, Mo.; KCBQ(AM) ( "Closed Circuit," Feb. 26) were the San WMC -FM KROY(AM) not TV, said budget has been set at $16 Diego; Memphis; result of journalistic, promotional, Sacramento, Calif.; WNOX(AM) Knoxville, judgments. But a report on "marketing million -same price ABC paid for 14 Tenn. hours of Roots: the Next Generations. He and KMGX(AM) Tucson, Ariz. support plans" for the miniseries obtained by BROADCASTING shows that manage- said that despite securing "unprece- New to NBC Radio. Joining NBC Radio as ment of the O &O division at least con- dented" license fee from network, affiliates, effective today (March 5), are sidered the efforts of the stations' news Universal will probably not turn profit. KWSL(AM) Sioux City, Iowa, and to have been an important WLNC(AM) Laurinburg, N.C. departments Just plain folks. NBC -TV is taking contribution to the Roots publicity cam- another stab at " ": one - WHA playoffs offered. Moon Radio Net- paign. hour magazine -type special pilot called work has been granted U.S. radio rights to The loose -leaf report, prepared by the Real People, produced by George (Laugh - World Hockey League's Avco World Tro- O &O's creative services staff several In) Schlatter. Program is to focus on phy championship playoffs in April and weeks in advance of the miniseries' Feb. humorous activities of "everyday folks," May. It marks second major sports acquisi- 18 -25 broadcast, details the plans for air- with live and taped segments both in tion of Pittsburgh -based radio syndicator, ing Roots -related minidocumentaries on studios and on location. Plan is to "raise which last fall set up network for Grey news programs at all five stations, as well the American eccentric to his proper place Cup, championship game of Canadian as other features on many of their public in the public esteem," according to Mr. Football League. MRN, 2842 Shady Aue., affairs programs. Schlatter. Pittsburgh 15217; (412) 421 -5155. A five-part WABC -TV New York docu- N

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Broadcast ing Mar 5 1979 130 mentary on "the making of Roots H," in- news value, usually related to the social cluding interviews with stars of the minis- relevance of Roots and to viewer interest eries, was not only made available to the in the program. Paul Jacobus of Kao -Tv O &O's, but was also fed to the news pointed out that the mayor of San Fran- departments of all ABC affiliates over the cisco had declared it "Roots Week" there network's daily electronic feed (DEF). and that "Black History Month" had been And the report specifies that at each O &O declared nationally. "Nobody in ABC's station, "the closing copy of the 6 p.m. O &O division or corporate ever en- news -where Roots: the Next Generations couraged us to do anything," he said. immediately precedes the late news -will Roy Polevoy, vice president of creative include a statement to the effect that the services for the O &O division, also said Next time, 2017. news will return that evening immediately Television provided most of the documentaries had been in following Roots." some spectacular images last Monday the works long before the marketing plan (Feb. 26), of the last total solar eclipse The report lists a "marketing plan" for was assembled. "We did give them over each station, with the news departments' the continental U.S. until the year [stations] ideas," he said, "but we did not 2017. ABC contributions at the top. For example, for News covered the event live dictate the news. This was their reaction to in a half -hour program from 11 -11:30 W,LS -TV Chicago, it lists a five -part our suggestion that it would make sense to a.m. with Frank Reynolds as anchor in ininidocumentary on area black leaders for tie it in if you're going to be using New York and Jules Bergman in - the late news, in addition to the WABC -TV Golden minidocumentaries [for the February dale, Wash. piece for the early news. For wxvz -Tv Ron Miller in Helena, and sweeps]. That's what they chose to do." crew in Portland, Ore. Mont. NBC News Detroit, there is a multipart minidocu- Later he said that it was discovered that supplied live coverage between 11:10 mentary on prominent ethnic groups, the news directors already had projects plan- and 11:18 WABC -Tv documentary and an updated ver- a.m., with Jack Perkins at the ned. Goldendale Observatory and Robert sion of an earlier report by black corres- He also said that it was at first suggested Bazell in Portland. pondent Doris Biscoe, who traced her own CBS News assigned that the local anchors and their early eve- Terry Drinkwater to Goldendale and Eric roots in a multipart series. At KABC -TV Los ning newscasts urge viewers to watch that Engberg to Portland and their coverage Angeles, there was a five -part report on night's episode of Roots. Station refused was used .in various local ethnic groups and a re- edited version CBS -TV programs. to do so, he said, and the statement that of the WABC -TV documentary. At KGO-Tv tribution of other materials to teachers, the late news would be on immediately San Francisco, the WABC-TV documentary principals and religious and community following Roots was substituted as a com- was also re- edited and used. leaders. promise. Many other ideas by the O &O Other sections of the report list activities Inquiries to individual news directors of division staff were ruled out before being planned for local program tie -ins, promo- several stations brought the unanimous suggested to the stations as being "a step tional spots, advertising, screenings for response that the news features on Roots further than we ought to go," he said. community leaders, use of scripts and were independently conceived and that Asked if management's suggestions car- study guides by local newspapers and dis- they were scheduled because of legitimate ried significant weight at the station level,

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Broadcasting Mar 5 1979 131 he said, "I guess being members of the 1976 and more than $7 million in 1977. [division] president's staff, we have a cer- Finance Similarly, CBS Inc. has forged ahead in tain amount of influence, but our jobs are publishing endeavors. Today the CBS/ really to advise." Publishing Group has four divisions, Checks with the news and O &O divi- Tide runs in covering educational, consumer, profes- sions of NBC and CBS found no evidence sional and international markets. of any tie -ins to Roots aired either by the other direction CBS's principal holdings in publishing networks or by local stations. Similarly, all are Holt, Rinehart & Winston, educational the ABC news directors contacted said in - publishers, and Fawcett Publications, they knew of no other tie -ins by any sta- broadcast which CBS acquired in 1977 for about $50 tions in their markets - "I would sincerely publishing deals million. doubt it," said Bill Fyffe, vice president, The contributions of publishing to CBS O &O stations. ABC's network news Inc. are evident from these statistics: news, ABC's plans to buy up Chilton also did no such features. Mr. Jacobus of operating profits rose from $4.2 million in point up acquisition trend KGO -TV said his station had done a series 1972 to $17.6 million in 1975 and $26.2 with NBC -TV's in which networks are acquiring million in 1978. of reports in connection pring firms, not vice versa Holocaust' and WXYZ -TV did one in rela- Conspiculously absent from publishing - tion to ABC's Behind Closed Doors, ac- acquisition trend has been the RCA Cori ., cording to news director Phil Nye. ABC Ines agreement to acquire a major parent company of NBC. RCA, of course, Many local newspapers shared the position in the Chilton Co. and commit- has owned Random House for many ment to buy all of its outstanding shares reported a O &Os' judgment that Roots was an event years. In 1977 Random House the of social and historical importance, (BROADCASTING, Feb. 19) underlines fifth year of record sales. (Its revenues and growing affinity between broadcast net- however, and ran the study guides and profits are not reported by the company work- portions of the script provided by ABC. allied companies and the publishing since they are listed under "other products field. and services," including Banquet Foods, In the early days of braodcasting it was Coronet Industries and Oriel Foods Journalism Briefs the newspaper and magazine publishing Group.) But for 1978 RCA said Random companies that expanded into radio and House had attained "the best earnings" in then television. Today, although the its history. oSU ceremonies. Ohio State University publishing -to- broadcasting movement has Telecommunication Center will present continued, the reverse approach has 42d annual awards for "meritorious become more pronounced. achievement in educational, informational In the wheeling and dealing for Chilton, Prime time hits and public affairs broadcasting" at ban- for example, ABC had to stave off a host quet March 7 at National Press Club in of competitors, including CBS Inc. and the bottom line Washington. Keynote speaker will be He- Capital Cities, which have been making nry Geller, assistant secretary of com- aggressive moves into publishing in recent for ABC finances merce for communications and informa- years. tion, and awards will be presented by Janet Dennis Liebowitz, broadcast analyst for Records are set in revenues Murrow, member of board of National Donaldson, Lufkin & Jenrette Inc., New and profits, with broadcasting Public Radio and widow of Edward R. York, observed that for a broadcasting net- and publishing big contributors; Murrow, Senator John Glenn (D- Ohio), work to diversify and expand today, a logi- losing divisions are being unloaded and playwright Jerome Lawrence. cal route is via publishing. "Generally speaking, networks and ABC Inc. reported 1978 net earnings Zamora judge dies. Dade county, Fla., cir- many group owners have their full com- reached a record $135,575,000, up 23.5% cuit court Judge II. Paul Baker, 51, who plement of stations," he pointed out. "It from 1977 levels, on revenues that totaled presided over "television intoxication" makes sense to expand into an allied field, $1,783,985,000, also a record, up 16% trial of Ronny Zamora two years ago, died such as publishing, which is often adver- from the year before. of cancer in Miami Dec. 28, 1978. Trial, at tising- oriented insofar as magazines are The earnings included $2,491,000 from which Zamora was found guilty of murder, concerned" discontinued operations and a $5,574,000 was televised as part of state's experiment ABC has agreed to pay $86 per share for gain from the sale of ABC Theaters during in broadcast coverage. In report on 265,077 shares of Chilton stock, amount- 1978. Net earnings from continuing opera- coverage, Judge Baker said: "The court ing to about $23 million for the 44.6% of tions totaled $127,510,000, an increase of took the position that access to the actual stock outstanding. It intends to make a 19.2 %. in this pilot program was trial proceedings tender offer for the remaining public "Our excellent financial results stem a major step in the media's favor." shares at $86 per share. If consummated, from the continuing strength of our broad- '79 humanities seminars. National En- the transaction would amount to more casting and publishing operations," Chair- dowment for the Humanities has an- than $20 million, placing the entire ac- man Leonard H. Goldenson and President nounced April 16 deadline for applications quisition at more than $51 million. Elton H. Rule said. for its summer humanities seminars for Chilton, based in Radnor, Pa., is a "The ABC Television network was once journalists. Program brings journalists publisher of specialty magazines and again the world's largest advertising together with members of other profes- books and is the latest of a string of such medium; it posted record revenues and sions for month of full -time study in semi- firms ABC has added to its roster. Starting profits. Our owned television stations also nars directed by critics, historians, in 1974, ABC established a long -term goal maintained their pace of record results; philosophers, political scientists and other of expanding into the specialty publishing the robust television marketplace of 1978. scholars at selected schools. Four profes- field in both consumer and business areas. They have long been the most successful sional seminars are open only to full -time Since that time it has bought Los Angeles group of stations in the industry. journalists; five interprofessional seminars High Fidelity and Modern Photography "At ABC Radio, excellent performance are offered to journalists and members of magazines; NILS Publishing Co. and from the AM and FM owned- station other professions outside of teaching. Word Inc. The company also owns a num- groups led to record division revenue and From 12 to 15 persons will attend each ber of farm publications, including Prairie profits as well." seminar, tuition -free and with stipend up Farmer. Messrs. Goldenson and Rule said the to $1,200 plus travel reimbursement. In- ABC Publishing has racked up a history ABC publishing division posted record formation: Professions Programs, Fellow- of growing profits since 1975. In that year results but that ABC Records "incurred ships Division MS -101, National Endow- it showd a profit of slightly more than $5 substantial losses" The records division is ment for Humanities, Washington 20506. million, followed by almost $5.6 million in being sold to MCA for a price reported

Broadcasting Mar 5 1979 132 Weeks worth of earnings reports from stocks on Broadcasting's index Current and change Ulf earls 4 Net 6. Per Net Per Company Petr :lEM /Bd Revenues Change Income Change Share Revenues Income Snare American Broadcasting Companies Inc. Year 12130178 1,783,985,000 +16.2 135.575.000 +23.5 4.89 1.535.667.000 109,795,000 4.03 Ampex Corp. 9 mo. 1127 272.675.000 +16.4 18,766,000 +27.3 1.65 234,256,000 14.744.000 1.35 Capital Cities Communications Inc Year 12/31/78 367,476,000 +20.0 54,033.000 +16.1 390 306,146.000 46,554.000 3.13 CBS Inc. Year 12131/78 3,290,052,000 +16.4 198,079.000 +8.8 7.15 2,826.313.000 182,008,000 6.50 The Charter Co. Year 12/31/78 2,046,330,000 4-38.1 23,288.000 +16.7 1.17 1,481,645,000 19.961.000 1.00 Cowles Communications Inc. Year 12/31/78 14,443,000 +23.2 4.953.000 +23.4 1.25 11.724.000 4.015.000 1.01 Eastman Kodak Co. Year 12/31/78 7.012.923.000 +17.5 902,284,000 +40.2 5.59 5.966,986,000 643,448,000 3.99 Jefferson -Pilot Corp. Year 12/31/78 685,528,000 +11.4 88.752.000 +12.3 3.85 615,468,000 79.035.000 3.30 McGraw -Mill Inc. Year 12/31/78 761.201.000 +15.5 63.661,000 +23.9 2.57 659.024.000 51.392.000 2.08 Meredith Corp 6 mo. 12/31/78 157.371.000 +14.8 7,614,000 +5.9 .50 137,039,000 7,188,000 .40

Ogilvy & Mather Year 12/31/78 181.674,000 +20.0 12.599,000 +1 B.1 3.16 151,370.000 10,670,000 2.79 Post Corp. Year 12/30/78 56.416,000 +45.1 4.152.000 +33.7 2.30 38,875,000 3,106,000 1.74 The Starr Broadcasting Group Inc. 6 mo. 12/31/78 20,573,297 +11.0 1,176,087 +67.9 .76 18.528,955 700,358 .47 Storer Broadcasting Co. Year 12/31/78 149.747.000 +22.7 19,171,000 +34.3 3.91 122,023,000 14,275,000 2.93 Teleprompter Corp. Year 12/31/78 146,847,000 +16.6 14,231,000 +49.7 .84 125.985,000 9,509,000 .56 Valtec Corp. Year 12/31/78 40.700.000 +31.7 1.904.000 +48.8 .47 30,900,000 1,280,000 .35 Werner Communications Inc. Year 12/31/78 1,309,419,000 +14.5 87,106,000 +23.1 6.11 1,143.792.000 70.766.000 5.30 Zenith Radio Corp. Year 12/31/78 980.000.000 +1.5 23.300.000 +495.7 1.24 965.600.000 (4.700.000) (.25) unofficially to be under $50 million themselves and their allies at WARC '79." (BROADCASTING, Feb. 5). Broadcast Technology If the Soviet position should prevail at During 1978 the ABC Record and Tape the conference, he said, and if the Third Sales operations were sold, resulting in a World majority is successful in forcing a loss that the ABC leaders said was about Gronouski warns of redistribution of the present frequencies, $13 million. They said they were in the "members of the NATO alliance could ex- process of selling the HistoricTowne of politics in technical pect to lose the most." Smithville, "whose losses in 1978 marred clothing at WARC Mr. Gronouski proposed a three -point an otherwise improved year for our leisure "coordinated NATO position" for WA RC: attractions division." The possibility that next fall's World Ad- conference leadership, the availability of Looking to 1979, Messrs. Goldenson ministrative Radio Conference could fail sufficient interference -free frequencies for and Rule said that "we expect our broad- to increase available short -wave spectrum all countries and identifying NATO in- casting and publishing units to perform or, worse, reduce it, could "seriously im- terests "with the responsible desires and very well. Our television network is main- peril" the international broadcasting goals of the Third World nations." taining its momentum both in terms of au- efforts of the U.S. and other Western na- "We cannot hope to achieve our goals at dience and revenue tions, the chairman of the Board for Inter- WARC '79, I submit, unless we can gain "Our sports programs remain the most national Broadcasting said in Munich last the support of these nations or, at least, successful of their kind, and we see gra- week. avoid their active opposition," he said. tifying progress in news, in our Good Speaking before NATO's Committee on Morning, America program and in Education, Cultural Affairs and Informa- children's programing. tion, John A. Gronouski said the upcom- Look -see sought for MDS "Our owned television stations are ex- ing 10 -week conference "looms as a periencing strong revenue gains the first serious three -way confrontation between The FCC has been asked to investigate the quarter. We feel confident that 1979 will be East, West and Third World for control of use of multipoint distribution service fre- another excellent year for ABC" broadcasting frequencies." He warned that quencies and facilities for the transmission Earnings per share for 1978 were put at the Western interests "must be alert to of pay television programing to private $4.89 as compared with 1977's $4.03 politically motivated strategies disguised homes and apartments. (after adjustment for three -for -two stock as technical proposals." WARC '79, the Fly, Shuebruk, Blume, Gaguine, Boros in September 1978). Fourth -quarter first general radio conference in 20 years, & Schulkind, a Washington communica- revenues and earnings also set records for will attempt to reallocate much of the tions law firm, in a letter to FCC Chairman the quarter, ABC reported. electromagnetic spectrum. Charles D. Ferris, said this "new develop- Mr. Gronouski, whose board oversees ment" is having a "substantial effect" on the operations of Radio Free Europe/ free television, pay television operations Radio Liberty Inc., said that the expected of UHF licensees and cable television Blair sets record in 1978 Soviet Union WARC position would be systems. The law firm represents Blonder - not to increase the current short -wave Tongue Laboratories, which designs and John Blair & Co. reported last week that spectrum. "Along with most other coun- franchises over- the -air pay television net earnings reached $10,852,000 in 1978, tries of the Warsaw Pact, they [the Soviets) equipment and owns UHF stations either an 18% increase over 1977, on revenues have established `safe havens' for their providing pay service or awaiting commis- totaling $170,597,000, up 20%. Earnings broadcasting by pre -empting segments of sion approval to offer it. per share reached $4.42 from 1977's $3.79. the short -wave spectrum reserved origi- The law firm attached to its letter a copy The Blair broadcasting division -TV nally for other communication services." of a promotional piece from Richmond and radio station representation operations (The Soviets have taken diplomatic (Va.) Subscription TV Ltd. which an- and WHDH(AM)- WCOZ(FM) Boston -ac- "reservations" on many issues of interna- nounced the availability of satellite -pro- counted for $36,843,000 or 21.6% of the tional frequency allocation, thus avoiding vided subscription programing for in- company's revenues, as compared with specific treaty obligations.) dividual homes. Such use of MDS fre- $30,688,000 or 21.5% in 1977. Biggest According to Mr. Gronouski, the Soviet quencies would be a waste of "valuable revenue contributor was the graphics divi- Union's decisions to broadcast short -wave spectrum space," given the "growing sion: $133,571,000 or 78.3 %. of the total. on frequencies allocated for other services need" for MDS frequencies for transmis- Earnings of the various divisions were not has allowed it to avoid interference prob- sion of high -speed computer data and shown. lems suffered by many other international other types of information, the law firm Blair said net earnings for both 1978 and broadcasters. "Obviously," he said, "the said. It added that "de facto broadcasting" the fourth quarter set Blair company Soviets would like to keep these more or to individual homes is not the kind of ser- records for those periods. less exclusive broadcasting enclaves for vice MDS was created to provide.

Broadcasting Mar 5 1979 133 "The person IneSync you describe Up and coming in broadcast technology

Have dish, will travel. NBC -TV has used it. is the person So have CBS and ABC. There was a plan - since put on hold -to use it at Mount Sinai for the expected signing of a peace treaty I'll del iver" between Israel and Egypt. It was used most recently last week at Goldendale, Wash., one Joe Sullivan of the prime viewing sites for the solar eclipse. It's a Collins -built 4.5 -meter porta- ' Finding a first -rate executive isn't ble transmitting satellite earth station owned by Western Tele- Communications, enough. a Denver common carrier. The $400,000 set -up was used by NBC last summer to ' You want the right one. feed the pictures of President Carter's raft trip down the Snake river. NBC also 'Right for your company. Right for you. used the rig last week to feed pictures of the eclipse. The dish and supporting "I understand your needs. I relate electronic hardware are carried around the country on a truck trailer. The whole them to my own 18 years of executive assembly can also be transported by airplane. Once a proposed site has been responsibilities in media and properly frequency co- ordinated to avoid interference with other carriers, setting communications. When you tell me up of the station can be accomplished in two hours. As a matter of fact, the big- what you want, I search out and deliver the gest slowdown with the use of the station occurs not at the site, nor even in right person. Denver where it and Western are based. The real hold -up is at the FCC, which "I know where to look. How to can take up to 10 days to approve each move of the station. (The commission has evaluate critically in terms of your specific yet to approve a truly portable earth station, so to accommodate the regulatory preferences. And how to create the right in a climate for successful recruiting. mind -set, Western, effect, applies for new earth station at each location "You get an effective, knowledgeable, where the rig is sent. That takes time.) According to Robert Ottmann of Western, professional search. And you get exactly the they are asking for a "temporary fixed" authorization from the commission, which person you're looking for." would make it much easier to move the station about. Charges for the station are based on a three -tier system. The only fixed charge is the $450 per hour for Joe Sullivan & Associates, Inc. transmitting. Users are also assessed a "construction" fee based on distance tra- Executive Search and Recruitment veled and set up expenses and a "station daily charge" that covers the over -all 1270 Avenue of the Americas job -to -job time that the station is in use. Sidebar. Sony Corp. has done an New York, New York 10020 about -face of sorts. The first Japanese electronics company to build its own (212) 765-3330 manufacturing facilities in the U.S. is now exporting U.S. -built Betamax video cassettes to Japan. Cassettes built at Sony's Dothan, Ala., plant have been going to Great Britain and West Germany since last May, and according to Morton Fink, senior vice president, represent "a $20- million contribution to the U.S.- interna- tional trade balance:' Saab story. Saab Univac, the Sperry Rand Corp. joint venture organization in Scandinavia, has delivered to the Swedish Broad- casting Corp. (Sveriges Radio) a computer the latter is using to expedite the pro- duction and lower the costs of making animated films. Employing a Univac 1100/11 computer, SBC uses a technique developed by British animation and data processing specialist, Alan Kitching, to produce, among other things, "smooth, natural motion" in animated figures. The technique, known as ANTICS, begins with a basic drawing being prepared and entered into the computer using a special light pen. An operator can specify a pattern of movements based on key positions, and the computer will automatically create all of the intervening pictures needed to complete the over -all sequence of movements. D Below. An SBC technician is shown using the computer display. Beautiful music tapes from Churchill Productions can help your station increase its audience and its advertising revenues. If you'd like to hear more about the Churchill format, contact Jim West in Dallas (214/387 -9868) or Tom Churchill in Phoenix (602/264- 3331).

Churchill Productions 1130 E. Missouri Suite #800. Phoenix. Arizona 85014

Broadcasting Mar 5 1979 134 The Broadcasting PlaylisLMar5

Contemporary Playback

Last This Sledge hammer. Sister Sledge enters "Playlist" with a bang -and a week week This O Artist Label bolt at 36 -with its disco single, He's the Greatest Dancer (Cotillion). Jim English of WDRC(AM) Hartford, Conn., says "It broke in the discos 1 1 Do Ya Think I'm Sexyo Rod Stewart Warner Bros. and it's big on the R &B's, but it sounds pop. It's not basic disco; it's -% 2 2 I Will Survive° Gloria Gaynor Polydor different. The lyric is there -there's a story to it -and it doesn't have 4 3 Tragedyo Bee Gees RSO the same, constant beat' Dancing Chic to Chic. I Want Your Love (Atlantic), Chic's latest single, came on at 47 last week and this week to 4 Heaven Knowso Donna Summer Casablanca bolts to 39. Programers agree this one is even more mass appeal 3 5 Fire° Pointer Sisters Planet than Le Freak (which held "Playlist's" number one spot for six weeks 7 6 Shake Your Groove Thingo Peaches & Herb Polydor and remains in the top 10 at nine this week). Barry James of wGBF(AM) 5 7 A Little More Lovey Olivia Newton -John MCA Evansville, Ind., says "it's going to be a killer. It's adult Le Freak -not 6 8 YMCA° Village People Casablanca teeny bopper. There's more to the lyric. It's a better song, with a lot of 14 B 9 Le Freako Chic Atlantic hooks" Lou Meyer of WMJZ(FM) Miami concurs: It's not as irritating as Le to It may a lot people in- 19 N10 What You Won't Do For Love° Bobby Caldwell Cloud Freak was some people. make of other terested in the group" Welsh's winner. Former Fleetwood Mac 9 11 Too Much Heaven° Bee Gees RSO member Bob Welsh continues his successful solo efforts with Pre- 22 B 12 Don't Cry Out Loudo Melissa Manchester Arista cious Loue (Capitol) from the new Three Hearta.album. The single 12 13 What a Fool Believeso Doable Bros. Warner Bros. bolts to 43 this week. Jim Reitz of WTLB(AM) Utica, N.Y., calls it "just so 11 14 I Don't Know If Its Right° Evelyn King RCA commercial; a typical top 40 record with a lot of good hooks" Jim 13 15 Livin'It Up Friday Night° Bell & James A &M Golden of WBSR(AM) Pensacola, Fla., calls it "a very hot mix. It's like a 16 16 Haven't Stopped Dancin' Yeto Gonzalez Capitol Phil Spector production of the mid '60's- there's a big sound to it' Welcome back, Harrison. George Harrison returns to "Playlist" 20 17 Sultans of Swing° Dire Straits Warner Bros. after a long absence with Blow Away (Dark Horse). The single 8 18 Soul Mano Blues Bros Atlantic comes on at 44 and Bill Thomas of WRVO(FM) Richmond, Va., calls it "a 29 B 19 Big Shoto Billy Joel Columbia sing -along song. It's happy and simple, which makes it a good pro- 15 20 Got'To Be Realo Cheryl Lynn Columbia graming record" 24 21 Keep On Dancin'o Gary's Gang Columbia 35 N 22 The Gambler° Kenny Rogers United Artists Country 40 N 23 Heart of Glasso Blondie Chrysalis Last This 23 24 Crazy Lover Poco ABC week week This 0 Artist Label 21 25 Lotta Lover Nicolette Larson Warner Bros.

17 26 No Tell Lovero Chicago Columbia 1 1 Golden Tearso Dave and Sugar RCA 30 27 Knock On Woodo Amii Stewart Addle 17 2 If I Could Write a Song... O Billy Craddock Capitol 31 28 Music Box Dancero Frank Mills Polydor 21 N 3 I Just Fall in Love Againo Anne Murray Capitol 38N 29 Every Time I Think of Your: Babys ...... Chrysalis 22 N 4 Send Me Down to T4csonO Mel Tillie MCA 33 30 I Just Fall in Love Again Anne Murray Capitol 4 5 Back On My Mindo Ronnie Milaap RCA 44 N 31 Stumblin' 'no Suzi Ouatro & Chris Norman RSO 15 N 6 I Had a Lovely Timeo Kendalls Ovation 26 32 Dancin' Shoesu Nigel (Mason Bang 3 7 Tonight She's Gonna Love Me° Razzy Bailey RCA

18 33 Septembero Earth, Wind & Fire Columbia 11 8 I'll Wake You Up When I Get Homeo Charlie Rich . Elektra 36 34 Ladyo Little River Band Harvest 2 9 Every Which Way But Loosen Eddie Babbitt Elektra 25 35 Every l's a Winner° Hot Chocolate Infinity B 10 I Just Can't Stay Married to YouO Cristy Lane LS -N 36 He's the Greatest Dancer° Sister Sledge Cotillion 9 11 If Everyone Had Someone Like YouO Eddy Arnold.... RCA 37 37 Maybe I'm a Fool° Eddie Money Columbia 7 12 Happy TogetherO T.G. Sheppard Warner /Curb 34 38 Forever in Blue Jeanso Nell Diamond Columbia 10 13 Whiskey Rivero Willie Nelson Columbia 47 B 39 I Want Your Loueo Chic Atlantic 5 14 Why Have You Left Crystal Gayle United Artists 43 40 Hold the Lineo Toto Columbia 6 15 Come On In° Oak Ridge Boys ABC 42 41 Song on the Radioo Al Stewart Arista 16 16 Somebody Specialo Donna Fargo Warner Bros. 28 42 Somewhere in the Nighto Barry Manilow Arista -B 17 My Heart Has a Mind ... 0 Debby Boone.... Warner /Curb 485 43 Precious Lover Bob Welch Capitol 19 18 Alibis0 Johnny Rodriguez Mercury -B 44 Blow Away° George Harrison Dark Horse -B 19 Still a Woman' Margo Smith Warner Bros. 27 45 Shake Ito Ian Matthews Mushroom -B 20 Fall In Love With Me Tonighto Randy Barlow.... Republic -N 48 Love Ballado George Benson Warner Bros. 14 21 Everlasting Lovey Nerved Felts I BC 45 47 Busting Loose° Chuck Brown & Soul Searchers.... Source 18 22 I Really Got the Feelingo Dolly Parton RCA - 48 Roxanne° The Police A &M 23 23 Son of Clayton Delaney° Tom T. Hall RCA - 49 Rubber Bisquito Blues Bros Atlantic 24 Baby I'm Burnin'O Dolly Parton RCA 39 SO My Lifeo Billy Joel Columbia 25 25 Your Loue Had 7hken Me That Higho C. Twltty MCA

These are the top songs in air -play popularity as reported by a select group of U.S. stations. Each has been "weighted" in terms of Arbitron audience ratings for the revgrting station on which it is played. A N indicates an upward movement of five or more chart positions between this week and last.

Broadcasting Mar 5 1979 135 Fates & Fortu nes m

ager, WRAL -TV Raleigh, N.C., named station Media manager. Broadcast Advertising Robert S. Walsh, VP William J. Poorvu, treasurer of Boston Broad- William J. Tausch, and general manager of casters Inc., licensee of wcvB -TV Boston, named senior VP- management NBC -owned WMAQ -TV to additional post of vice chairman. supervisor on big car Chicago, named execu- segment of car advertis: - tive VP of NBC Televi- Robert I. Mart, station manager, KTVU(TV) San ing, Campbell -Ewalt additional sion Stations Division, Francisco (Oakland, Calif.), assumes Co., Detroit, appointed' station. New York, succeeding responsibility for operation of executive VP and direc- Arthur Watson, who tor of Chevrolet ac- John Russell Snee, VP- station manager and was named executive count. He succeeds Paul air personality, KDAL(AM) Duluth, Minn., VP, NBC -TV, earlier L. John, who was named general manager. He is also assistant sec- this month (BROAD- retary of KDAL Inc., licensee of station. named president of CASTING. Feb. 19). Campbell -Ewald WXLW(AM) Walsh Michael T. Burns, sales manager, (BROADCASTING, Feb. Daniel A. Fiorillo, chief engineer, WGY(AM)- Tausch Indianapolis, joins WAAC(AM) Terre Haute, Ind., 26). Anthony J. Hopp, WGFM(FM)- WRGB(TV) Schenectady, N.Y., named as VP- general manager. VP- broadcast advertising, small car market seg- operations manager of co -owned KOA -TV ment of Chevrolet account, named senior VP- Robert L. Rice, VP- general manager, WFBC- Denver. AM-FM Greenville, S.C., joins WGAC(AM) associate management supervisor on Chevrolet George E. Resing Jr., Augusta, Ga., as general manager. account, big car segment. Martin F. West, VP- VP- general manager, account executive in truck merchandising for Dal Stallard, general manager, KAAA(AM)- Group W's KPIXITV) Chevrolet, named senior VP- associate manage- KXXX(FM) Kingman, Ariz., elected VP of San Francisco, named ment supervisor, Chevrolet trucks. licensee, Sun Mountain Broadcasting. senior VP of Group W. Pat Polillo, VP of Jim Weir, VP and head of' television produc- John Dorkin, assistant program director, wxvz- television news opera- tion, Ogilvy & Mather, Los Angeles, named Tv Detroit, joins Kxrv(TV) Sacramento, Calif., tions for Group W, New director of program services. as director of broadcast operations. York, succeeds Mr. John J. Mulholland, VP- account supervisor, Resing. Arthur H. John L. Greene Jr., station operations man- Marsteller, New York, joins McCaffrey and Mc- Kern, assistant general Call there as VP- account supervisor on ABC manager of Group W's News account. Rasing KYW -TV Philadelphia, appointed VP- general Jamie Darder, principal and treasurer in manager of co -owned WJZ -TV Baltimore. He suc- Darder Associates Ltd., joins Cunningham & ceeds Stephen Seymour, who has been acting Walsh, New York, as account executive. Len Alaria and Christopher Shorten, associ- ate creative directors, William McEwen, research director, and Michael Walsh, account supervisor, D'Arcy /San Francisco, part of in- ternational group of D'Arcy -MacManus & Masius, named VP's. William Brenneman, media supervisor, Kenyon & Eckhardt, joins DM &M, Bloomfield Hills (Detroit), Mich., as associate media director. Walter Hampton, copy supervisor, Doyle Dane Bernbach, New York, elected VP. Pollllo Kern Nancy Posternak, associate research director, January general manager since (BROADCASTING, Grey Advertising, New York, named VP. Feb. 5). Mr. Seymour resumes his duties as VP- television sales for Group W in New York. Ellen Perless, VP- creative supervisor, Young

Parting company. David Tebet, the man credited with keeping Johnny Carson and dozens of other stars happy at NBC -TV, has announced his resignation from the company effective the end of March. Mr. Tebet, whose title is senior vice president, had also resigned his post last March to head a new television production arm being formed by Joseph E. Levine Presents Inc. That deal fell through, and he remained with NBC. He told BROADCASTING last week he is now She's Sherlee Barish. considering two offers, both in television and motion pictures, and that he would announce And television news people his plans shortly. are her specialty. Mr. Tebet termed his separation with the network an amicable one, calling a report that it Call her. was otherwise "an outrageous lie:' Of his 22 -year tenure at NBC, he said "that's really long enough to be anywhere. I want to take it a little easier and do something more rewarding to Broadcast Personnel Inc. me:' NBC Entertainment President Mike Weinblatt called Mr. Tebet "a lengend in his time" 527 Madison Avenue,ÑYC 10022 and commented, "We will always be indebted to him for his ability to handle the sensitive (212) 355-2672 and vitally important areas of talent acquisition and development and for his tireless efforts on behalf of NBC:' The Well street journal. 1977

Broadcasting Mar 5 1979 138 & Rubicam, New York, named associate crea- Charles Dropkin, former head of Atlanta of- tive, Blair Television, San Francisco, join ABC - tive director. fice of Bolton Broadcasting, joins HR Televi- TV Spot Sales in Detroit aslaccount executives. sion's sales team there. Bill Budde, VP -art group head, Gardner Ad- Jane Engel, media negotiator for Mediators, vertising, St. Louis, and Dennis Stevens, Laurie Hollander, sales assistant, Avery - buying service in New York, joins Bernard from Seigle Rolfs & Wood, Honolulu, join Knodel Northwest, Portland, Ore., named ac- Howard & Co. there as account executive. Needham, Harper & Steers, Chicago, as crea- count executive. tive supervisors. Alan H. Buckman, account executive, David Kaufman, account executive in Chicago Westinghouse Broadcasting's Television Adver- Bruce Goldman, copy group head, Marsteller, office of Petry Television, moves to Petry's New tising Representatives, New York, joins co- New York. named associate creative director. York office. Jack Foley, from Petry's sales owned wiz -TV Baltimore as sales manager. He training program in New York, named account succeeds Daniel Lawlor, who was named sales Janice Villegas, account coordinator, Reid executive in Chicago office. manager of TVAR Chicago office (BROADCAST- Advertising, Newport Beach, Calif., named ING, Feb. 12). Nick Marnell, account execu- media buyer. Mark Goldschmidt, account executive, H -R tive, co -owned Radio Advertising Representa- Television, New York, joins Metro TV Sales Rex Wilson, senior designer, ABC, New York, tives, New York, joins KYW(AM) Philadelphia, there in same capacity. joins Cavalieri Meier Pearlman there as design also owned by Westinghouse, as sales manager. director. Bob Klein, account executive, WXYZ.TV .I Detroit, and Owen Johnson, account execu- New officers. San Francisco chapter of Station Edith Brackeen, na- tional sales manager, WPTV(TV) West Palm Beach, Fla., named general sales manager. Alan Frank, local sales WOULD CONSISTENT CONTROL OF YOUR FORMAT manager, named na- tional sales manager. RAISE YOUR RATINGS? DO YOU NOW SUFFER FROM Donald Brown, from LOST SPOTS, FORMAT ERRORS OR DEAD AIR? WEAT -AM -FM there, joins wPTV as local sales man- DOES YOUR TALENT NEED MORE TIME TO BE ager. Brackeen Steven L. Harris, CREATIVE? from KWBZ(AM) Denver, joins KOA -TV there as sales manager. Gwen M. Coleman and Jay A. Rabin, both from KWGN- TV Denver, join sales staff of KOA -TV.

Michael Lambert, director of programing, Pe- try Television, New York, appointed VP Wen- dy Phillips, with Petry in various capacities, named assistant to director of programing.

HARRIS 9000 PROGRAM

CONTROL WITH

MULTI. FILE" PROGRAM

i MEMORY

Lambert Leslie

William D. Leslie, with H -R Television in Chicago, named VP- Chicago manager. Mark M. Goldman, VP- treasurer, Air Time Inc., New York, named executive VP and treas- urer. James L. Miller, manager of RKO General's representative office in Los Angeles, joins Blair Television there on ABC and CBS independent stations sales team. Stephen K. Brooks, on Harris 9000 Program Control with Multi - Need more information on the Harris 9000 special research assignments in Blair's New FileTM Program Memory is the answer. Program Control, the system most copied ,'rk office, joins Blair's Jacksonville, Fla., sales Multi- FileTM Program Memory provides: by others, contact your local Harris repre- -Independent files for music, news, staff. sentative or Mark Hutchins, Harris Cor- commercials -No chance of lost poration, Nick Trialonas, account executive, H -R events Broadcast Products Division, Television, New York, joins Katz Television -Easiest system to learn- Eliminates Quincy. IL, 62301: (217) 222 -8200. Continental, Silver team, New York. operator errors -Efficient entry of information saves Charles Verell, national sales manager of time rejects "phantom" or Christian Broadcasting Network's WXNE -TV -Self- checking Jr) 0-11ARRIS non -ready sources -Dead air is vir- Boston, and New England representative for COMMUNICATIONS AND tually eliminated INFORMATION rvANnLING CBN's Spot Sales group, appointed general manager of CBN Spot Sales, Virginia Beach, Va.

Bonnie Press, in sales for The Christal Radio Ask for Demo NAB Convention - March 25-28. Networks, New York, named sales manager.

Broadcasting Mar 5 1979 137 Representatives Association: Paul Sacks, Howard Anderson, account executive, Petry, president; Bill Wexelblatt, Harrington, WOWT(TV) Omaha, named exclusive regional News and Public Affairs Righter & Parsons, secretary, and John Ryan, sales representative for Nebraska Hometown BIlI Vance, news direc- Blair Television, treasurer. Radio Group, based in Omaha. Red Abels, tor, WBNS -TV Columbus, sales manager, Nebraska Hometown group, Geoffrey Rose, account executive, Petry Ohio, appointed news joins KLMA(AM) Lincoln, Neb., as regional sales Television, New York, joins wvIT -TV New Bri- director of KXAS -TV Fort representative. tain- Hartford, Conn., as sales manager. Worth. David Frankel, account executive, WPRO -AM- Arthur E. Mann, account executive, KOKX(AM) Jack L. Gillum, from FM Providence, R.I., joins WFAS(AMI White Keokuk, Iowa, appointed general sales man- sales department of plains, N.Y., in same capacity. Marjory Civil, ager. KKFM(FM) Colorado graduate, Villanova University, Philadelphia, Springs, joins KRDO -AM- Eva Gibson, account executive, WSGN(AM) Bir- joins sales staff of WFAS and co -owned FM there as news direc- mingham, Ala., named local sales manager. wwYD(FM) there. tor. Sally Hanke, from U.S. Olympic Committee in Mark M. Cember, play -by -play announcer, Vance Ray Gandolf, writer, Boston, and Bob McKay Jr., from WRKO(AM) WAREtAM) Ware, Mass., joins WKXR -AM -FM Ex- CBS News, New York, Boston, join wxNE -TV there as account execu- N.H., as announcer and salesman. eter. named correspond tives. Melinda Fitzgerald, advertising manager, on Morning broadcasts. Chris Wegman, general manager, wwtw(AM) Havelock (N.C.) Progress, joins WCPQ(AM)- Bill Rees, reporter and anchor, wAsT(Tv) New Orleans, joins WDSU -TV there as account WMSQIFM) Havelock as account executive. Albany, N.Y., joins news team of KPLR -TV St. executive. Helen Jackson, sales service director. WtTN -TV Louis. Ray Mineo, VP- general manager, KTLK(AM) Washington, N.C., named national sales service Carol Cookerly, desk assistant, ABC, Wash- Denver, and James Jorgensen, account ex- director. ington, joins WFMY -TV Greensboro, N.C., as ecutive, KLIR -FM Denver, join KWGN -TV there as director, Point, N.C., correspondent. account executives. Linda A. Dewey, continuity High Lansdale, Pa.. named assistant to WeIPV(AM) Beth Rawles, community affairs director, Jimmie Sue Baise, account executive, sales manager. WVIT(TV) New Britain, Conn., named public Dulaney Advertising, Louisville, Ky., joins consultant, Poin- affairs director. WAVE -TV there as account representative. Carolyn Myers, marketing Kan., joins non- dexter Associates, Wichita, Jeff Beauchamp, reporter, WBAL(AM) Richard J. Hayes, national sales manager, Hutchinson, Kan., as commercial KPTS(TV) Baltimore, named news director. Galen WTLV(TV) Jacksonville, Fla., joins WANE -TV Fort coordinator. research Fromme, newscaster, retires after 40 years with Wayne, Ind., in same capacity. station. Mr. Fromme had also served as news Myriam Lopez, assistant director, research, director during his career at WEAL. Joe Walsh, Major Market Radio Representatives, New Programing administrative head of news, succeeds Mr. WOR(AM) New York as research as morning drive newscaster. York, joins Jack Markham, manager of Fisher- Harrison Fromme manager. Studios, High Point, N.C., joins WRAL -TV as manager. Bill Robert Friedman, operations manager, Raleigh, N.C., production and PR WVOT(AM) -WXYY(FM) Wilson, N.C., joins WRAL- Brown, manager of promotion and graphic Promotion Tv Raleigh, N.C., as marketing specialist. arts, named executive producer. Sharri Shaw, director of advertising and pro- motion, KSAT -TV San Antonio, elected chairman Charlton Smith, salesman with WBZ(AM) producer, WDBO -TV Orlando, Marc A. Smith, of ABC Television Network's Promotion Ad- Boston, joins local sales staff of WRKO(AM) WHAS -TV Louisville, Ky., as director. Fla., joins visory Board. Jim Ellis, promotion manager of Boston. WKRC -TV Cincinnati, appointed vice chairman Barney Keep, morning disk jockey on Guglielmi, producer, KABC(AMI Los and Rosalie Sayyah, promotion manager, Gil KEX(AM) Portland, Ore., for 35 years, retired Angeles, named direct response marketing KOMO -TV Seattle, secretary. Two new members Feb. 14. counselor. elevated to board: Will Mebane, promotion manager, WKBW -TV Buffalo, N.Y., and Sally Wayne production technician, WSAU -TV John Hendricks, research director, WXYZ(AM) Miller, Mandeville, promotion manager, WHSV-TV Har- Wausau, Wis.. named film director. Detroit, named account executive. Deborah L. risonburg, Va. Curtis, traffic manager, and Richard Duer- Keith Newman, closed circuit television pro- son, from WVOY(AM) Charlevoix, Mich., named Ann Finucane, information services manager, and operations assistant with Ohio retail account executives, wXYZ. duction WBZ -TV Boston, promoted to creative services University Telecommunications Center, director. Jolen Schmauss, producer, KFMB -TV Candace Poetmann, account executive, The Athens, named producer- director for noncom- San Diego, joins WBZ -TV as audience promotion Daily Herald, Pittsburgh, and James McClin- mercial wous -Tv there. Rick Dreeves, from manager. tock, account executive, wWWJ(FM) Johnstown, WRUP -AM -FM Gainesville. Fla., joins noncom- director, Ohio. join wwsw(AM) Pittsburgh as account ex- mercial wouB -AM -FM Athens as program coor- Don Willis, commercial producer- ecutives. dinator. Kut(TV) Corpus Christi, Tex., joins WJAR -TV Pro- vidence, R.I., as creative services director. Joby Jones, retail market development man- Ann Santen, host of music programs on non- Joyce A. Schwarz, account supervisor, Foote. ager, WTEN(TV) Albany, N.Y., joins wBZ -TV commercial WGUC(FM) Cincinnati, named direc- Cone & Belding Public Relations, San Fran- Boston as market development manager. tor of music unit. cisco, joins Hoefer -Amidei Associates Public VP- administration and con- Bill Satterfield, public relations coordinator Mauro Sardi, Relations there in same capacity. troller, Lin Broadcasting Corp., New York, joins for Tennessee Community Services Adminis- & Bain /t0) United Artists there as VP- finance. Carolyn Smith, from Kiley, Miller tration, Nashville, joins WRET-TV Charlotte, vertising, Indianapolis, joins noncommercial N.C.. as account executive. Gary Lico, director of program marketing, KOSU -FM Stillwater, Okla., as development direc- Judy Dalton, media buyer, Prince McNabb SFM Media Service Corp., New York, joins tor. as manager of Asheville, N.C., joins WSPA -TV TVS Television Network there Advertising, Montie R. Blackman, director of resource as account executive. program sales. Spartanburg, S.C., development and public relations, Christian Samuel Beasley Jr., account executive and Scott Kenyon, program director, KIMN -FM Action Ministry, joins WLS -TV Chicago as field merchandiser. Warner /Elektra /Atlantic Denver. joins sales staff of broadcast division of publicist. Record Corp., joins sales staff of WFBR(AMt- Tuesday Productions. San Diego. Diane Tasis, creative services director, WBKZ(FM) Baltimore. Teri Wernicke, in sales for Metromedia Televi- WTLV(TV) Jacksonville, Fla., joins wxtA -Tv Charlene Knox, from sales department of sion, Los Angeles, joins sales department of Atlanta as general promotion manager. David Algona (Iowa) Reminder, joins KRNA(FM) Iowa Audio Stimulation, Hollywood, radio syndica- LaFountaine, promotion assistant, WXIA -TV, manager. City as account executive. tion firm. named news promotion

Broadcasting Mar 5 1979 138 NTA's BEST OF JOHN WAYNE 47 GREAT FEATURES 390.3663 is at NATPE National Telelilm Associates 12638 Beatrice St., Los Angeles, CA. (213) Charles Andrew, promotion manager, KHOU- Sylvania's cable television operation in El Paso, munications. Tv Houston, joins wrsP -TV Tampa -SI. named program manager for GTE circuit Bill Berry, 62, co -host of Sunrise program on Petersburg, Fla., in same capacity. module operation, Muncy, Pa. WFTVtrV) Orlando, Fla., died of cancer Feb. 3 at Yvonne A. Nichie, account supervisor, Raymond R. Morin, marketing administrator Winter Park hospital in Winter Park, Fla. Mr. Ketchum, MacLeod & Grove Public Relations, for instrument rental at General Electric's In- Berry began his broadcasting career in 1945 at Pittsburgh, named VP strumentation and Communication Equipment WSPB -AM -FM Sarasota, Fla., as announcer. He Service. Schenectady, N.Y., joins Leasametric, also worked for WHOO -AM -FM and WDBO- AM -FM, supplier of rental and leased electronics equip- both in Orlando. In 1971, he formed his own ad- Cable ment, Foster City. Calif., as manager of opera- vertising agency, Bill Berry Associates. He tions. Daniel F. Ridings, with parent company joined WFTV in April 1978 on Sunrise. Survivors Kevin P. Barry, director of marketing, Merrill Corp., Chicago, Cable Equipment Corp., Phoenix, named presi- of Leasametric, Trans Union include his wife, four daughters and two sons. named national sales manager, Leasametric. dent and general manager. David H. Mynatt, 46, news director of Ameri- Richard Hancock, with GTE in Ontario, can Forces Network, Europe, Frankfurt, Ger- Canada, named national sales manager in many, died of cancer Feb. 15 at his home in Canada for company's Sylvania cable TV equip- Allied Fields Boca Raton, Fla. He joined American Forces Network ment and installation operation. Paul Rule, project manager, research, Ar- in 1961 and had been news director bitron, Beltsville, Md., named manager, since 1965. Survivors include his wife, Ilse, at. two research. sons. Technology Broadcast Jhan Hiber, director of marketing and Thomas J. Brophy, 71, producer of educa- tional television programs, including at one Gordon W. Bricker, manager, consumer research, CKLW -AM -FM Windsor, Ont. (Detroit), time CBS's electronics division, RCA, Indianapolis, named forms radio consulting firm of Hiber & Hart in Sunrise Semester, died Feb. 22 in his New York home after staff vice president, Selectavision video -disk Detroit. Mr. Hiber will serve as president. short illness. Mr. Brophy was also director programing operations, RCA, New York. of New York University office of radio and television until his retirement in James Abercrombie, chief engineer, 1972. There are no survivors. WGAC(AM) Augusta, Ga., named group chief Deaths engineer for parent company, Beasley Broadcast Pamela Lackner Edle, 34, host of cooking F. Parker Hoy, 52, president of Hoy Com- Group, responsible for group's 12 radio sta- program on noncommercial WAMU -FM Washing- munications Corp., licensee of WIDE -AM -FM Bid- tions. ton, was found dead Feb. 23 in her Washington deford, Me., died of heart attack on his way to home. Police reported her death was caused by Fay Davis, with GTE Lenkurt in San Carlos, work Feb. 20. Mr. Hoy was also president of stab wounds. She had hosted program since Calif., named sales coordinator of district sales Lewiston- Auburn Broadcasting Corp., licensee November 1978. Survivors include her hus- office. of WLAM(AM) Lewiston, Me., until it was sold in band, John A. Edie, and two children by her 1975. WLAM was co- founded by Mr. Hoy and manager of applications first marriage. Sidney Wolin, his father, Frank S. Hoy, who is retired and lives engineering, RHG Electronics Laboratory, in Lewiston. F. Parker Hoy had also been presi- Margaret Caverly Hamilton, 65, wife of Deer Park, N.Y., named sales manager. Martin dent of Maine Association of Broadcasters. William Thomas Hamilton, executive VP of sales engineer, named advertising Markson, Besides his father, survivors include his wife, WNDU- AM -FM -TV South Bend, Ind., died Feb. 19 manager. Caroline, two daughters, and one son, Frank of arteriosclerosis. Survivors, besides her hus- Francis A. Fedorko, plant manager of M. Hoy, who is acting president of Hoy Corn- band, include four children.

For the Record I

As compiled by BROADCASTING based on aur. -aural. aux. -auxiliary. CH- critical hours. CP- SH- specified hours. TL- transmitter location. filings, authorizations, petitions and other construction permit. D -day. DA- directional anten- trans.- transmitter. TPO- transmitter power output. na. Doc. -Docket. ERP- effective radiated power. U- unlimited hours. vis. -visual. w- watts. ' -non- actions announced by FCC during the freq.- frequency. HAAT- height of antenna above commercial. period Feb. 20 through Feb. 23. average terrain. khz- kilohertz. kw- kilowatts. MEOV- maximum expected operation value. mhz Abbreviations: Administrative Law Judge. - ALI- megahertz. modification. alt. -alternate. ann.- announced. ant.- antenna. mod.- N- night. PSA- presunrise service authority. SL- studio location. Ownership Changes

Applications

WAOV -AM -FM Vincennes, Ind. (AM: 1450 khz, 1 kw -D, 250 w -N; FM: 96.7 mhz, 2.8 kw) -Seeks assign- EDWIN TORNBERG ment of license from Vincennes Sun Co. to Green Construction Co. for $900,000. Seller is owned by Howard N. Greenlee, who is retiring. He has no other & COMPANY, INC. broadcast interests. Buyer, owned by Robert E. Gr and headquartered in Oaktown, Ind., is primari y engaged in general construction and operation of hotels. It has no other broadcast interests. Ann. Jan. Negotiators For The Purchase And Sale Of 15. Radio And TV Stations CAN KXFM(FM) Santa Maria, Calif: (99.1 mhz, 1.8 Financial kw) -Seeks assignment of license from Tepusquet Appraisers Advisors Rolling Rock Co. to KXFM Broadcasting Inc. for $400,000. Seller is owned by Paul Hallack who has no 5530 Wisconsin Avenue, Washington, D.C. 20015 other broadcast interests. Buyer is principally owned by James H. Ranger and his wife, Betty (90% held 301 -652.3766 jointly). Rangers own KUHL(AM) Santa Maria and are part owners of KCOX -TV there. They also own equipment and property rental company there. Ann. Feb. 16.

Broadcasting Mar 5 1979 140 CNUCKDARRIS PRODUCTIONS SUPPLYING ONE THOUSAND TWO HUNDRED AND FORTY-EIGHT HALF.HOURS FOR TELEVISION PLUS A MOTION PICTURE IN 7979 -80 IN PRODUCTION THE NEWLYWED GAME THREE'S A CROWD Monday -Friday Strip Monday -Friday Strip in over 130 Markets in over 75 Markets (Over 90% in Access Time Periods) (Over 90% in Access Time Periods) THE DATING GAME (Re -runs) Monday- Friday Strip Monday- Friday Strip in over 100 Markets (Over 90% in Access Time Periods) THE GONG SHOW Access Twice Weekly THE $1.98 BEAUTY SHOW THREE'S A CROWD Access Weekly Access Weekly IN DEVELOPMENT THE GONG SHOW MOVIE CHUCK BARRIS HOUR TALKSHOW Robert Downey, Director For Television Written by Robert Downey and Chuck Barris DOLLAR For Theatrical Release A SECOND For Television HOW'S YOUR MOTHER -IN -LAW THE DIVORCE Starring Par McCormick GAME For Television For Television WJJR -FM Mifllinburg, Pa. (98.3 mhz, 3 kw)- KUOA(AM)- KMCK(FM) Siloam Springs, Ark., and Seeks assignment of license from Buffalo Valley Broad- KGER(AM) Long Beach, Calif. Ann. Feb. 23. Letters casting Co. to FM -98 Inc. for SI25,000. Seller is owned Call W.Va. (1380 khz, 1 kw by Fred R. Sechler (55 %), Walter R. Rice (10 %) and WMTD(AM) Hinton, -D)- William Nisbett (10%). Buyer is principally owned by Seeks transfer of control of Bluestone Broadcasters Anthony I. Sylvester who is anchorman at WAVY -TV Inc. from David B. Jordan (64.34% before; none after) Applications Portsmouth, Va. Ann. Feb. 23. to Lonnie R. Mullins (35.66% before; 100% after). Call Sought by Consideration: $90,075. Principals: Mr. Jordan also WBFN(AM) Quitman, Miss. (1500khz, I kw -D)- owns 25% of WNRG(AM)- WMJD(FM) Grundy, Va.; New AM's of license from A.C. Elliott Jr. to Seeks assignment 75% of WDTM(AM) Selmer, Tenn., and 85% of KJOP Goodwill Broadcasting Co., Lemoore, Calif. Clark County Broadcasting System for $175,000. Mr. WJPJ(AM) Huntingdon, Tenn. Mr. Mullins has been KLEH Louise E. Hamlin. Anamosa. Iowa Elliott has no other broadcast interests. Buyer is owned general manager and minority owner of station since wife, (2 %). by Lamar Williamson (98%) and his Betty 1964. He is also 25% owner of WDTM(AM) Selmer KRZJ KRZJ Broadcasters, Beloit, Kan. They also own WFHK(AM) Pell City, Ala. Ann. Feb. and 24% owner of real estate company in Hinton. Ann. WLSN S&W Enterprises. Lebanon. Tenn. 2. Feb. 23. New FM's KLTI(AM) Macon, Mo. (1560 khz, 250 w -D)- 'KMAH Menlo Atherton High School, Atherton, Calif. Seeks assignment of license from KLTM Radio Inc. to Actions Radio Macon Inc. for $180,000. Seller, of which Mr. WDDO Timberland Communications Inc.. Adel. Ga. KBFS(AM) Belle Fourche, S.D. (AM: 1450 khz, I Leland Ebert is president, has filed application under KWBJ Blue Mountain Broadcasting Co., Payette, kw -D, 250 w -N) Broadcast Bureau granted assign- protest, pursuant to temporary injunction against it by - Idaho ment of license from Joseph F. Kopp to Pluimer Broad- Macon County (Ga.) circuit court. Buyers and Bruce W. WLSK Lebanon Springfield Broadcasting Co., casting Inc. for $200,000. Seller has no other broadcast T. Wilkins, Warren G. Seitz, William Lebanon, Ky. Scheider, George interests. Buyer is owned by Mark Pluimer (25 %), Dee and Victor A. Tetreaull, Ann. Feb. KAYO Valkyrie Broadcasting Inc.. Warsaw, Mo.,. Moran, J.C. Wight Ann Plumier (25.01 %) and June Pluimer (49.99 %). 2. Waynesville, June is mother of Mark who is married to Dee. Mark is WONS Waynesville Broadcasting Co., N.C. WRAK -AM -FM Williamsport, Pa. (AM: 1400khz, salesman at KACI(AM) The Dalles, Ore. Dee is KTLR-FM Terrell Radio. Terrell, Tex. I kw -D, 250w -N; FM: 102.7 mhz, 53 kw) -Seek teacher at day care center and June is owner of truck assignment of license from Wright Mackey Corp. to stop in Belle Fourche (BAL781114EB). Action Jan. 10. WUVA WUVA Inc., Charlottesville. Va. Stainless Broadcasting Co. for $500,000 plus $100,000 is principally for agreement not to compete. Seller WRDN -AM -FM Durand, Wis. (AM: 1430 khz, 1 Existing AM's owned by Wright Mackey who is retiring from broad- kw -D; FM: 95.9 mhz, 930 w) - Broadcast bureau KEKA KHUM Eureka, Calif. is owned by Henry J. Guzewicz (38 %), casting. Buyer granted transfer of positive control of WRDN Inc. KMIA KXES Salinas, Calif. Richard J. Eberle (26%) and 39 others. It also owns from Steven Noetzel and C. Stanley McMahon to KOLM KKEE Rochester. Minn. WICZ -TV Binghamton, N.Y., and WCDL -AM -FM Richard H. Darby for $16,150 (BTC7811I7EG, Carbondale, Pa. Messrs. Guzewicz and Eberle are prin- BTCH78I 117EH). Action Jan. 11. KNDN KWYK Farmington, N.M. cipals of broadcast tower manufactory in North Wales, WNIS WHNE Portsmouth, Va. and New Pa., and leasing companies in Massachusetts Existing FM's York. Mr. Guzewicz also has interest in bank in KDIS KRE -FM Berkeley. Calif. Lansdale, Pa., and Mr. Eberle is director of investment Facilities Changes fund. Ann. Feb. 14 KROY-FM KROI Sacramento, Calif. KGOL(FM) Lake Jackson, Tex. (107.3 mhz, 28 WKKZ WXLI -FM Dublin, Ga. WxxO WFRL -FM Freeport, Ill. kw) -Seeks assignment of license from Coastal Broad- AM applications casting Inc. to John Brown Broadcasting Inc. for $784,- WHLB-FM WIRN Virginia, Minn. 000. Seller is principally owned by Jim T. Payne and KRUX(AM) Glendale, Ariz. -Seeks CP to in- in -N KBLR-FM KLTB Bolivar, Mo. Lewis Wilburn (44% each). It also owns KBRZ(AM) crease night power to 1 kw and make changes DA WMWV WBNC -FM Conway, N.H. :here. Buyer is owned by John Brown University; Dr. ant. system. Ann. Feb. 22. Portland, John E. Brown Jr. is president. It also owns KLLB KYTE -FM Ore. KTKT(AM) Tucson, -Seeks CP to make Ariz. WZLT WDXL -FM Lexington. Tenn. changes in ant. system. Ann. Feb. 16. WXJY WZMF Menomonee Falls, Wis. WPLP(AM) Pinellas Park, Fla. -Seeks CP to in- Please send Existing TV's crease power to 1 kw; make changes in DA -2 and KPNX-TV KTAR -TV Mesa. Ariz. redescribe TL and SL as 9700 82nd Ave. N, 2.7 miles KSOT KSD -TV St. Louis. Broadcasting ri W of Pinellas Park. Ann. Feb. 22. WTOV-TV WSTV-TV Steubenville, Ohio The newsweekly of broadcasting and allied arts WZNG(AM) Winter Haven, Fla. -Seeks CP to wLU2-Tv WRIK-TV Ponce, P.R. change SL to Cypress Gardens, Fla.; increase day Name power to 5 kw; add night service with 2.5 kw, and install Grants DA -2. Ann. Feb. 22. Company Can Assigned to City, Kan. -Seeks CP to KBUF(AM) Garden New AM's I7 Business Address specify additional MEOV. Ann. Feb. 16. Home Address WTXN East Alabama Broadcasting Co. Layfayette, WBGY(AM) Tullahoma, Tenn. -Seeks CP to Ala. City change TL to Rock Creek Road, near Tullahoma; KBBI Kachemak Bay Broadcasters Inc., Homer, change type trans., and decrease height of tower to 248 Alaska. State Zip ft. Ann. Feb. 16. New FM's WJBB-FM Haleyville Broadcasting Co., Heleyville, Ala. Type of Business FM applications KCMR TLC Broadcasting Corp., Mason City, Iowa WAMU -FM Washington -Seeks CP to install new 'WRKF Public Radio Inc., Baton Rouge aux. change type trans., ERP: 13.5 kw and HAAT: Title /Position ant.; ' W WAS Williamsport Area Community College, 398 ft., and change TPO. Ann. Feb. 5. Williamsport, Pa. Are you in cable TV operations Yes No WRMB(FM) Boynton Beach, Fla. -Seeks mod. of New TV CP to change type trans.; change type ant.; make KFHC-TV Christian Broadcasting Co. of Oklahoma. Signature (required) changes in transmission line; decrease HAAT: 464 ft., Oklahoma City

3 years $105 2 years $75 1 year $40 and change TPO. Ann. Feb. 5. Existing AM's (Car)pdian and international subscribers ado S12lyear.l WFXI WHAN Haines City, Fla. 1979 Cable Sourcebook $20.00 WEEF WOVO Highland Park -Deerfield, III. 111 payment with order: $15.00) 1978 Yearbook $37.50 WDXR WPAD Paducah, Ky 111 payment with order: $32.50) In Contest WPAD WDXR Paducah. Ky. Payment enclosed Bill me ' WRDC WDSK Cleveland, Miss. Across the Dial $3 (Price includes postage and handling. Prepaid orders only.) Designated for hearing KESY K000 Omaha. Neb. Existing FM's Salinas, Calif. -FCC has set for hearing mutually fl exclusive applications of KLOC Broadcasting Com- KAYZ KEZU El Dorado, Ark. pany Inc. and Leejon Broadcasting Co. for CP for new KREO KJHP Healdsburg, Calif. commercial television station on ch. 35 there. Action KEWE KFAM Oroville, Calif. For Address Changes Place Most Feb. 14. WOLM-FM WCCF -FM Punta Gorda. Fla. Recent Label Here. FCC actions wTRW WLRO Whitehall, Mich. WOAZ WDLT Cleveland. Miss. Salinas, Calif. -FCC has granted application 1 of KESY-FM K000 -FM Omaha, Neb. V Ì Ss J Central California Communications Corporation and renewed its license for KSBW -TV there for remainder WVOR-FM WVOR Rochester, N.Y. 1735 DeSales Street, N.W., Washington, D.C. 20036 of its license term -December I, 1980. It rejected peti- WPCT WTHJ Lobelville. Tenn. tion to deny renewal filed by League of United Latin WLUM-FM WAWA -FM Milwaukee

Broadcasting Mar 5 1979 142 AMERICA'S N0.1 TV DISCO SHOW THL SOAP FAQ(60NY MOVES TO AMERICA'S NO. 1 INDEPENDENT STATION nnon,°0 WHEW4V O NEW YORK. . . O o o O Starting Saturday, Feb. 24 -7 P.M. oo ° O A full hour of DISCO dynamite! o,o

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15th International Television Pro: e Market April 20- 261979. Palais des Festivals - C es - France. 1978: 93 countries represented, 228 television networks and stations, 541 production and distribuy companies, 2655 participants, 2845 television pro :. i mes presented. 1979: You must be at Mip -TV.

Bernard Chevry UNITED KINGDOM : U.S.A. : Commissaire Général International Equipment and Services 30 Rock eller Plaza, Suite 4535 Xavier Roy : Exhibition Organisation Ltd, New York, N. Y. 10020 International Manager. 43 Conduit Street - London W. 1: Tel. (212) 489.1360 Information and reservations Tel. : (01) 439.6801 Telex : 25309 OVMU FRANCE:179, avenue V. Hugo - 75116 Paris Telex : 25230 MIPTV /Midem LDN John Na an Tel: : 505.14.03 - Telex : 630547 F MIP /MID Liz Sokoski U.K. Representative Intemational Representative Mip -TV is a must. Summary of Broadcasting

FCC tabulations as of Jan. 31, 1979

CP's CP's On air on Total not Total Licensed STA' air on air on air authorized-

Commercial AM 4,506 5 38 4,549 50 4,599 Commercial FM 3,022 2 BO 3,104 147 3,251 Educational FM 947 0 38 985 74 1,059 April 16 Total Radio 8,475 7 156 8.638 271 8,909 Commercial TV VHF 514 1 516 8 524 The Balance of Trade UHF 214 0 2 216 49 265 Educational TV in TV Programing VHF 94 I 7 102 6 108 UHF 151 2 5 158 d 162 Total TV 973 4 15 992 67 1,059 4P} Part I FM Translators 254 0 0 254 86 340 TV Translators UHF 1.151 0 0 1,151 260 1,411 In advance of the 15th annual VHF 2.408 0 0 2,408 205 2,613

MIP -TV exhibition in Cannes 'Special temporary authorization "Includes off-air licenses (April¡ 20 -26) -the international program(me) market - BROIADCASTING will present a American Citizens and individual petitioners -Raul Calanche, Crecencio Padilla, Nick Torres and Julio special report on the overseas Padilla. Petitioners contended that station inadequately Translators action for American TV ascertained needs and interests of Mexican- American community, failed to broadcast sufficient programing Applications programing. Who the sellers for that community and discriminated against Mex- S.D.- Martin TV Club Inc. seeks two are. Who the buyers ican- Americans in employment. Action Feb. 14. Martin, are. What translators, one on ch. 6 (TPO: 10w, HAAT: 110 ft.) to Washington -FCC has renewed license of WDCA- rebroadcast KIVV-TV Lead, S.D. via other on ch. 58. programs will be on the block Washington TV over objections of Washington Associ- (TPO: 100 w HAAT: 250 ft.) Ann. Feb. 5. (or "in the stands "). ation for Television and Children. WATCH contended that WDCA-TV failed to ascertain adequately needs of With a special distribution children and failed to follow FCC children's television to delegates guidelines in providing suitable children's programing. Action Feb. 6. Other at the Palais des Festivals. Wilkes- Barre, Pa. -FCC has denied request by WBRE -TV Inc., licensee of NBC -affiliated WBRE -TV FCC has denied The Committee for the Scientific there, that FCC exempt three network affiliated sta- Investigation of Claims of the Paranormal review of tions in Wilkes- Barre- Scranton market from off -net- Broadcast Bureau ruling of July 14, 1978, that denied work restrictions of prime -time access rule. If request Committee's Fairness Doctrine complaint against were granted, WBRE -TV, as well as WNEP -TV (ABC) NBC television network concerning its program Ex- and WDAU -TV (CBS), both licensed to Scranton, ploring the Unknown. Action Feb. 14. could broadcast half or full -hour of off -network pro- U.S. Court of Appeals for the District of Columbia graming during prime time each evening in addition to Circuit has reversed November 30, 1977, FCC action regular three hours of network material. WNEP -TV returning as untimely application of The Way of Life as an opposed request and urged alternative that any Television Network Inc. for new TV station on ch. 11 at grant of such exemption take effect in three to five Houma, La. Since cut -off date had not been published years. Action Feb. 14. in Federal Register as required by rules, court said no valid cut -off date had been established and thus ap- plication could not be said to have been filed untimely. Ann. Feb. 22. April 30 Allocations The Balance Trade of Action Cable in TV Programing Florida -FCC has denied two petitions for recon- sideration of its FM assignment of 96.5 mhz to Ft. The following operators of CATV systems have filed Part II Walton Beach, instead of Crestview, and assignment of service registrations: 92.1 mhz to Destin, instead of Ft. Walton Beach. Ac- Coaxial Cable TV Corp., for Edinboro, Pa. tion reversed earlier decision assigning 96.5 mhz to (PA I698) new system. A special report on MIP -TV Crestview and 92.1 mhz to Ft. Walton Beach. Action Feb. 14. Altro TV Co., for Altro, Haddix, Lost Creek, itself, prepared on the scene Clayhole, Ned, Walfcoal, Talbert, Whick, Saldee and Grand Rapids and Hibbing, Minn. -Chief of Broad- Watts, all Kentucky (KY0329, 32, 31, 30, 33, 38, 37, and showcasing the newest cast Bureau, in response to request by counsel for 36, 35, 34) new systems. WKKQ Inc. and Jerry J. Collins, extended from Feb. Lake Travis Inc., for Travis and entries in the worldwide 15 and March 9, respectively, dates for filing comments Cablevision of Lake Lakeway, Tex. (TX0346, 23) new system. rc,.mpetition for the TV viewer. and reply comments to Feb. 22 and March 16, in mat- ter of amendment of FM table of assignments there. Westbank Cablevision, for Gretna, La. (LA0133) Action Feb. 15. new system. You belong in Teleprompter Southeast Inc., for Manatee and Bran - denton, Fla. (FL0067, 183) add signal. Teleprompter Corp., for Bowling Township, Ill. Broadcasting E Rulemaking (1L0293).new system. Storer Cable TV of Florida Inc., for Frostproof, Fla. (FL0062) new system. April 16/30 Petition Browerd County Cable, for Lauderdale by the Sea, Washington -The National Telecommunications Fla. (FL0454) new system. and Information Administration of the United States Cablevision Systems Long Island, for Hempstead, Department of Commerce requests rule to require all N.Y., (NY0772) new system. CATV systems commencing operation to obtain con- sent of all distant signals carried (RM- 3324). Ann. Metro Enterprises, for Minatare, Morrill and Feb. 23. Bayard, Neb. (NEOOI9, 21, 18) new system.

Broadcasting Mar 5 1979 145

THE STARVENGERS GRANDIZER

These sole survivors of a future space war stand as earth's last line of defense against the intergalactic forces of evil. Already, they have captured the country's youth market through a toy cam- paign. Now, as the invincible guardians of freedom in FORCE FIVE, they are ready to win your station's battle for ratings. Twenty -six half -hour shows fea- turing each warrior...130 shows in all and available now. Visit our NATPE Convention suite at the MGM Grand and preview FORCE FIVE...you'll see why it is the highest rated show in the history of European television 100% share in France) and the most popular science fiction series in Japan. We invite you to meet Lara Lindsay and Ben Wickham, see our preview and take home your own Shogun Warrior from FORCE FIVE.

Distributed by THE AMERICAN WAY 1900 Avenue of the Stars Suite 1890 Century City, Ca. 90067 Professional Cards

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COMMERCIAL RADIO MONITORING CO. PRECISION FREQUENCY MEASUREMENTS, AM -FM -TV Services Monitors Repaired B Certified 103 S. Market St. Lee's Summit, Mo. 64063 Phone (816) 524 -3777 Music Inc. licenses are temporarily in newsrooms and private homes and offices, "Where Things Stand," abeyance. In TV, similar all- industry committee even if occupants are not suspected of crimes) new TV- station and jailing of New York Times reporter M. A. continued from page 25. has quit negotiating for licenses with ASCAR and BMI, and has filed a Farber (for refusal to turn over notes to New class- action suit in U.S. Southern District Court Jersey court), have spurred new wave of bills in ago (BROADCASTING, Dec. 19, 1977); second in New York against the two music -licensing Congress to protect press (BROADCASTING. Jan. inquiry was issued early this year notice of firms, charging that blanket licenses are 29). After Stanford Daily decision, House (BROADCASTING, Jan. 15). monopolistic and anticompetive (BROADCAST- Government Operations Committee has en- legislation to restrict police to sub- Format changes. FCC more than two years ING, Dec. 4, 1978). In network TV, Supreme dorsed from third ago ended inquiry to determine whether it can Court has agreed to review appeals court deci- poenas for obtaining information unlike search warrants, or should be involved in regulating program sion siding with CBS in its demand for "per parties: subpoenas, formats with order concluding that it can't and use" licenses as alternative to current blanket can be contested In court. Senate Subcommit- tee on the Constitution will hold more hearings shouldn't (BROADCASTING. Aug. 2, 1976). Com- licenses (BROADCASTING, Oct. 6. 1978). mission said determination should be left to on similar legislation (BROADCASTING. Jan. 1). network inquiry has has in- discretion of licensee and to regulation of Network inquiry. FCC's Representative Philip Crane (R -III.) issuing further marketplace. But this was contrary to several resumed, with commission troduced bill to prohibit use of search warrants (BROADCASTING. Oct. 16, 1978). news media, including previous appeals -court decisions and expec- notice of inquiry or subpoenas against is in to petition by (BROADCASTING. Aug. 28, tation is that Supreme Court will ultimately Proceeding response broadcasters 197, seeking examina- has announc decide issue. Several citizen groups are ap- Westinghouse Broadcasting And Carter administration -affiliate relationships. plans to legislation to overcome effects of pealing commission's position (BROADCASTING, tion of network draft ruling (BROADCASTING, Dec. 18, Sept. 13, 1976); oral argument was held in Stanford Daily Network standings. Prime -time TV ratings last month Supreme Court refused January at U.S. Court of Appeals in Washing- 1978). Still, averages, Sept. 18, 1978-Feb. 25: ABC 21.1, TV or- ton. to review case of San Francisco reporter CBS 18.7, NBC 17.7. dered to jail for refusal to divulge sources in License renewal legislation. Broadcasters' connection with story he did while with KAKE -TV Operator licensing. FCC has dropped re- effort to win license renewal legislation with Wichita, Kan. (BROADCASTING, Feb. 26). quirement for special tests for what are now longer licenses and insulation from challenge third -class radio operator licenses; holders of for such reasons as ownership structure sud- UHF. FCC's May 1975 notice of inquiry on UHF such permits can now perform routine techni- denly became more urgent after Washington taboos to determine whether restriction on cal chores at radio stations (BROADCASTING, Jan. appeals court's WESH decision in October, proximity of stations could be reduced is still 1). Commission has not yet acted, however on although that decision was later amended outstanding (BROADCASTING, June 2, 1975). proposal calling for dual license structure Jan. 2). Senator Howard Cannon - Texas Instruments has delivered prototype (BROADCASTING. one series for routine operation and one for (D- Nev.), chairman of Senate Commerce Com- receiver, built under FCC contract, which is maintenance of various classes of radio sta- mittee, told them Senate plans to act on legis- aimed at overcoming UHF taboos (BROADCAST- tions -for retitling of licenses and for new lation in upcoming Congress (BROADCASTING. ING, Feb. 20, 1978). Commission also has class of license for operation of television Oct. 30, 1978). Any action on renewal issues adopted new, tighter noise figure standards transmitters. will take place within context of House's aimed at improving reception of UHF pictures rewrite and Senate's renovation of Corn - (BROADCASTING, May 22, 1978). Earlier this year, Performer royalties. Legislation to require munications Act, it appears. Introduction of it set up new task force to work toward UHF broadcasters and other users of recorded renewal measures, reaching flood stage in pre- comparability, and made plans for spending up music to pay royalties to record performers and vious is limited to just two bills this year, to $610,000 on project (BROADCASTING. Jan. 8). years, manufacturers has been reintroduced as H.R. both reruns from last Congress. (D- 237 by Representative George Danielson VHF drop -ins. This FCC proceeding, of Minority ownership. Carter administration Calif.). Although bill made little progress in last several years' standing, looks to short- spaced in Wash- has announced wide- ranging push to increase Congress, broadcast representatives TV assignments in four markets and antici- participation of minorities in radio and TV sta- ington are bracing themselves for more activity pates possibilities of further rulemakings for this year. is before Representative Robert tion ownership (BROADCASTING, April 24, 1978). Bill drop -ins in other markets (BROADCASTING, March on FCC also has adopted policies aimed at assur- Kastenmeier's (D -Wis.) Subcommittee 14, 1977). Comments, most of them negative ing minorities path to ownership (BROADCASTING, Courts, Civil Liberties and Administration of from broadcasters, were filed with commission Justice, which has not scheduled hearings yet. May 22, 1978). Small Business Administration (BROADCASTING, Dec. 19, 1977). Commission changed its policy against making loans to It's entirely possible that Senate Judiciary had matter on agenda in one of last meetings new chairman, Edward Ken- broadcasters, ostensibly to help minority Committee under of last year, but postponed action (BROADCAST- nedy Mass.). who voted for measure in owners, but only seven of first 32 broadcast (D- ING. Jan. 1). loans last year went to nonwhite -owned en- 1974, will get involved again after inactivity in terprises (BROADCASTING. Nov. 13, 1978). In pri- copyright area for last two years. WARC. U.S. and 152 other member nations of vate sphere, National Association of Broad- International Telecommunications Union are in casters has incorporated its nonprofit Minority Public broadcasting. Congress passed new what technicians and officials involved regard Broadcast Investment Fund, through which it legislation last year authorizing increased as home stretch in developing national posi- hopes to raise $45 million for direct loans and federal funds for Corporation for Public Broad- tions to present to World Administrative Radio loan guarantees to minority broadcast owners casting through 1983 and making them easier Conference this fall (BROADCASTING. Dec. 11, to win through (BROAD- (BROADCASTING. Jan. 1). National Radio Broad- matching grant system 1978). WARC '79 international spectrum casters Association has created program CASTING, Oct. 9, 1978). Bill also contains incen- allocations are expected to remain in place for where its members help minorities learn sta- tives for more money to go to program produc- 20 years. Conference, which is scheduled to tion operations. Group, consisting mostly of tion, especially by independent producers, and run for 10 weeks, does not start until Sept. 24, to radio. Public is also tre- blacks, has filed for what will be first minority - public broadcasting 1979, but each nation's proposals were due to in controled VHF in continental U.S., WHEC -TV ated Communications Act rewrite, which be submitted to ITU in January (BROADCASTING, Rochester, N.Y. (BROADCASTING, Aug. 28, 1978); proposes elimination of CPB, creation of Public Jan. 1). another all -black firm is seeking VHF wAEO -Tv Telecommunications Programing Endowment WESH. FCC renewal of license for Cowie Rhinelander, WIS. (BROADCASTING, Sept. 25, to support public radio and TV programing. Communications's WESH-TV Daytona Beach, 1978). Proposed National Telecommunications Agen- cy would be empowered to fund public Fla., and denial of competing challenge by Music licenses. All- Industry Radio Music telecommunications and interconnection Central Florida Enterprises has been re- License Committee and American Society of facilities. Last month, second Carnegie Com- manded by U.S. Court of Appeals in Washing- Composers, Authors and Publishers have mission (first led to initial public broadcasting ton (BROADCASTING, Oct. 2, 1978). Court deci- agreed, subject to court approval, on new legislation) released its report on the medium, sion then threw into disarray commission's licenses for radio stations' use of ASCAP recommending sweeping changes in structure policy on comparative renewals, but in music, retroactive to March 1, 1977, and ex- and funding (BROADCASTING, Feb. 5). clarification of its order, court, in view of com- tending through Dec. 31, 1982, and expected mission and priviate attorneys, restored flex- to save broadcasters $6.5 million to $8 million Shield legislation. Supreme Court's ruling in ibility to commission's method of handling over full term (BROADCASTING, Aug. 21, 1978). Stanford Daily case (which holds that police comparative renewal matters (BROADCASTING. Committee's negotiations for new Broadcast need only search warrant to search Jan. 22).

Broadcasting Mar 5 1979 148 See last page of Classified Section for rates. Classified Advertising closing dates, box numbers and other details.

Growing group looking for experienced salesperson Good mature voice ... ability to read ... good on pro- RADIO who wants to move up to a larger market ... either duction. Live and work on beautiful Cape Cod ... num- HELP WANTED MANAGEMENT Chicago or Milwaukee. You must be aggressive and a ber one WCIB FM stereo 102 ... playing the 'best of self- starter. EOE /MF. Send resume to Ron Leppig, everything' Qualified? Tape and resume to Jim Con- E. nors, Empire State Network - General sales manager. Ex- Group VF WYEN, 2400 Devon Avenue, Des Plaines, WCIB, Falmouth -Cape Cod, MA 02540. cellent earningslgrowth opportunity, wlequity poten- IL 60018. Morning Drive Personality for station near the tial, for creative, seasoned sales professional. Should beautiful New York Finger Lakes. Maturity, experience be versed in co -op, agency relations and sales Hungry for an opportunity? We can satisfy the and community involvement required. research /development /promotion. Resume, right person with a top list in an agressive medium Salary to $13,- 000. EOE. Send resume and salary requirements to references, compensation history/requirements, NLT market station. Send resume and call. WHON, Box Box B -183. March 16 to: Personnel Dept, PO Box One, Albany 1647, Richmond, IN 47374. 317- 962 -1595. Kevin 12201 EOE Rice, GSM. Equal Opportunity Employer. WIRA and WOVV have not received a satisfactory number of applications from minorities for announcer adio Station Manager: Responsible for operation We are expanding. Radio station group seeking an and sales openings. Minorities interested in applying of public FM station including station relationship with experienced sales person with a potential for man- for announcer or sales openings with our stations campus community. Department of Mass Com- agement and /or sales management. Our starting posi- should send a resume, and it applying for announcer munication and students. Experience with preparation tion has a $1000 per month guarantee against a 15 openings, a tape to Bill Brown, WIRA/WOVV, PO Box of budgets and grant proposals essential. Knowledge percent commissionwith an existing $70,000 account 3032, Fort Pierce FL 33450. WIRA/WOVV is an equal of fund drive coordination and underwriting helpful. A list. This is an unusual opportunity for an individual opportunity employer. bachelor's degree in Mass Communication or Radio - whose present position does not allow for adequate TV is desirable. Pertinent F.C.C. licenses preferred. Sal- personal growth. Reply to Gordon Stafford, Radio Sta- Versatile midwestener for announcing position at ary 14,500. Send resume to: Don Irvin, Director of Per- tion KLMR, PO Box 890, Lamar, CO 81052. If you wish well managed station located between St. Louis and sonnel, University of Texas at Paso, El El Paso, TX you may call Mr. Stafford at 303-336-2206. No col- Springfield, Illinois. Resume, tape. WSMI, Litchfield, IL 79968. This University is an equal employment oppor- lect calls accepted. An equal opportunity employer. 62056. tunity/Affirmative action employer. Sales Representative needed immediately. Ex- Florida MOR seeks experienced announcer, strong N.C. Medium market fulltime AM and high power FM perience preferred. Let's talk money the market's here. on production, third class endorsed license. Delightful is seeking an experienced General Manager. Must Grow with us. Call Bob Outer at WSPK(FM). living by the ocean in warm, sunny Florida. Send have a proven record handle sales to local and Poughkeepsie, NY 914-462-5800. E.O.E. resume, tape and salary requirements to Bill Brown. regional business. Send resume to Box C -3. WIRA, Box 3032, Fort Pierce, FL 33450. An Equal Op- WKGN Knoxville, Tennessee offers executive portunity Employer. Sales Manager to head up an established, profes- broadcast salespersons unlimited opportunity for sional team. Only the second opening of its kind in six growth and advancement in nationally prominent en- K -102 needs an experienced, professional jock. Ap- years in this hot, four station radio market. Winners tertainment company. Excellent fringes. WKGN is an preciation of disco and good production ability re- only contact Fred Hildebrand. KVOC, Box 2090, equal opportunity employer. Call Barry Sherman quired. Minority applicants encouraged. Tape, resume Casper, WY 82602. 615- 573 -2931. and salary requirements to John Galanses, WCKO. 4431 Rock Island Road, Ft. Sales Manager, bright, aggressive, track record. Lauderdale, FL 33319. No Rare opportunity- Immediate opening for ex- calls please. $300 week, incentive, car, etc. Should make $25,000 perienced Account Executive to continue dynamic 1st year. Upstate New York. EOE. Box C -20. growth of FM Stereo Station in Western New York. WMLM St. Louis, Michigan needs experienced an- Small market, yet giant within the industry. Corporate nouncer/newsperson or announcer /salesperson. Take -charge GM for Upstate NY station. Write: Man- Send headquarters for Multi- Station Radio Group. Good Pay, tape, resume to General Manager ny Panosian, Box 4128, Elmira, NY 14904. WMLM PO Box 1, St. full insurance program, profit sharing plan. Excellent Louis, MI 48880. for Religious format station needs manager. An ex- area raising family. Recreational- Industrial- Cultural Mecca. Announcer -immediate Opening. min. cellent opportunity in large Texas market. Call 405- Equal Opportunity Employer. Reply one year 495 -1065. Box C -15. experience. Good pay- fringes. Contact John Weir, KBUR -KGRS, Burlington, IA 319- 752 -2701. General Manager for AM station in Calif.; suburb of Account Executive -Adult Contemporary in Capitol Immediate opening. AM /FM one of the top 100 markets. Selected applicant will City between New York and Philadelphia needs a real city of 25,000. EOE. street fighter. You must Send resume to WLDS /WEAI, PO Box 1180, Jackson- have total administrative responsibility. A strong man- like a challenge, be organized, ville, IL 62651. agement and sales background required. Salary open. enthusiastic, creative, and able to work under pres- E.O.E. Send full resume, history references, sure. 2 Years radio sales experience is desired. Con- salary and WTAE Radio, Pittsburgh, Pa., has an immediate in confidence to Box C -48. tact: Sales Manager, WTTM, .Trenton, NJ 08618 ... phone 609 -695 -8515. opening for an afternoon air personality. Applicants must have considerable prior major market Sales Manager tor New Jersey AM Station. Man- ex- AOR perience and be recognized as a professional enter- agerial experience a plus. Please contact Kenneth Format Radio station in Columbia, S.C. looking for tainer and communicator. This is an AFTRA an- Holmberg, WJDM, 9 Caldwell Place, agressive account executive. Future management staff Elizabeth, NJ nouncer 07201. possibilities. Above average earnings. Send resume to position with an on -air shift Monday through radio station WZLD FM, 1303 State Street, Cayce, SC Saturday. Salary is commensurate with prior ex- Manager. Need experienced person to take sole 29033. 803 -796 -8896. perience and abilities. Contact Ted J. Atkins, Vice President and General Manager, WTAE Radio, command of 1 -kw AM, Springfield, Mass for absentee 400 stockholders. Starting salary open but will negotiate NYC Station has an opening for a sales person who Ardmore Blvd., Pittsburgh, PA 15230 Resumes and is profit -sharing and ownership options. Replies held in strong on retail & direct sales. Salary & benefits tapes only ... no phone calls. An Equal Opportunity strict confidence. Mort Bardfield, 16 Addington Rd. commensurate with experience. (m /f -EOE) Box C -25. Employer, M /F. Brookline, MA 02146. Aggressive sales/station manager combination Open Tine talk show personality wanted for new General Sales Manager wanted for radio station in needed for a rapid, growing medium size market in News /Talk station. Send resume, tape, salary require- medium sized Southern New England Arbitron market. Florida. This station has good numbers: therefore, only ments and prior ratings experience. EOE. WHNE, Box All replies held strictly confidential. Please send those who are experienced and success oriented 1350, Norfolk, VA 23501. resumes to Box C -66. need apply. Send resume: SUN. PO Box 583, Wash- ington, D.C. 20044. Wanted: bright, fresh, experienced personality for 7 Sales manager for dominant southeast, major to midnight shift. Production abilities a must. Send r^vket, AM & FM stations. Must have established track Boston /Cambridge- Looking for aggressive tape and resume to Mike Sands, Program Director, WJAR rtx Drd for training and motivating and leading a large salesperson for small station in heart of metro market. Radio, 176 Weybosset Street, Providence, RI successful sales force of 10. Compensation in excess Must have "we try harder" outlook. Sales management 02903. An Equal Opportunity Employer. of $50,000. Extraordinary fringe benefits. Send fullest a possibility for the right person. Broad music -oriented Morning Air Personality, Country format, immediate possible details to Box C -74. format with good community support. Complete opening good resume to WCAS, 380 Green St., Cambridge, MA with salary. Requires: mature air sound. HELP WANTED SALES 02139. experience to handle information and commercial commitment, strong production. Interested prospect should investigate WIRA and WOVV have not received a satisfactory HELP WANTED and. send tape and resume to Buster number of applications from minorities for announcer ANNOUNCERS Pollard, WBHP Radio, PO Box 547, Huntsville, and sales openings. Minorities interested in applying AL 35804 E.O.E. for announceF or sales openings with our stations WOAC Augusta's leading Adult Contemporary Sta- Hot Springs Ark . Professional Radio seeks should send a resume, and if applying for announcer tion is looking for a Morning Personality. Send your morning announcer -sales combo. Modern Country Ex- openings, a tape to Bill Brown, WIRA /WOVV, PO Box tape and resume to Webster James, Program Director, perience necessary. 501- 525 -1301. EOE. 3032, Fort Pierce FL 33450. WIRA/WOVV is an Equal WGAC PO Box 1131, Augusta, GA 30903. WGAC is an Opportunity Employer. equal opportunity employer.

Broadcasting Mar 5 1979 149 HELP WANTED ANNOUNCERS CONTINUED W BEL Radio News team has opening for news per- Successful, Employed, V.P. General Manager. son with news gathering, writing and on -air ex- Impending sale permits search for similar position. KOY Phoenix is looking for a talk show host for a new perience. Send short news tape, writing samples and Superior administration, sales, programming history talk show in the evening. This is a good opportunity at resume to John Weitzel, WBEL. PO Box 27, Beloit, WI Twenty years experience. People, profit motivator. a very well rated radio station for someone able to dis- 53511, or call 608 - 365 -6641. E.O.E. License, labor, acquisition background. Convincing cuss contemporary issues from a variety of view- credentials. Box C -23. points, like Phil Donahue. Please send tapes of talk News Reporter- Immediate opening for reporter shows only, to Nat Stevens, Program Director, KOY, 840 with anchor capabilities for 100kw FM NPR station. Successful manager of small market station look- 15 N. Central Ave., Phoenix. AZ 85004, together with sal- Background in small market reporting, government ing for permanent position in medium market. ary range. KOY is an Equal Opportunity Employer M /F. and agriculture helpful. Salary range 57500.8500. ex- years experience in all areas.of broadcasting. A better cellent benefits. No calls. Application deadline: March product brings bigger profits. A proven winner in pro- WSPD Toledo's leading adult contemporary station 15, 1979. Send tape and resume to PB. Greedy, Direc- gramming and sales. Reply in confidence. Box C -24. needs announcer for major daytime shift. EOE. Call tor of Personnel, Western Iowa Tech. Community Col- take a look. Here's a Bill Chambers 419- 244 -8321. lege, 4647 Stone Ave., Sioux City, IA. 51106. EOE, Station owners, group owners female and minority applicants encouraged. gen mgr looking for a real challenge not just a change. Anchor for morning newsinformation format. Ex- 16 years experience all in management level, AM -FM periehced and capable of telephone talk show and PD Empire State Network -staff newswriterlreporter. and combinations, small, medium, and major markets. duties. North Atlantic metro area station. EOE. Resume Experienced applicants forward resume, references. Presently employed and in no hurry. Looking for that and salary requirements to Box C -44. Salary history /requirements, 5:00 audition cassette rare opportunity. A dedicated professional with heavy and original script NLT March 16 to: Personnel Dept, sales background and credentials to back it up. Box medium -size midwest Bright MOR personality for PO Box One, Albany, NY 12201. EOE. C -5. market Growing company with several broadcast pro- perties. Great opportunity for personality with proven News people wanted for new News/Talk station. Prior Sales, Programming, Administration, license track record. Box C -58. on -air experience at all -news station a MUST. Send renewal, references. Eight year pro. Operations /GM resume, tape and salary requirements. EOE. WHNE, oriented. Top 100. Box C -39. for Announcer with news and Immediate opening Box 1350, Norfolk, VA 23501. production skills for non -automated, Beautiful Music 18 year Broadcaster seeks management oppor- format. Only thoroughly experienced, mature sounding Tired of that major market instability? KFGO, Fargo. tunity. Well versed in programing, administration, FCC pros need apply. Tape & resume to WSRS, West Side seeks aggressive reporter /anchor. Decent hours. New regulations and assertainments, with strong sales Station, Worcester, MA 01602. EOE. Plant. Decent people. If somebody gets canned every - background. I can build your track to run on now! time the ratings come out, you're not in the wrong busi- Family man 37, excellent leadership and motivational Experienced Morning Personality wanted with ness, just the wrong place. KFGO carries the highest abilities. Call 315- 736 -3236 after 7 pm or write in on the of some sales. Modern Country format coast metro share in the nation, 28.5%. T&R to Jay Joiner, confidence to Box C -65. 754 N.C. Phone WDZD 919- -8171. News Director, KFGO. Box 2966, Fargo, ND 58108, EOE. Manager with excellent sales background wants HELP WANTED TECHNICAL stable middle market, Southeast. Box C -10. Illinois small- market stations need newsperson for AM /FM both automated. Ed Chief Engineer with experience. Will write and deliver local news and SITUATIONS WANTED SALES McKernan Station Manager KVOE /KLRF, Box 968. Em- features, host phone talk show. Send tape, resume. poria, KS 66801. 342 -1400. EOE. Successful background sales, pro- 316- writing samples and salary expectations to WPMB/ Good climate! gramming. Excellent references. Box C -42. Chicago Suburban needs Chief -asst. general man- WKRV, Box C, Vandalia, IL 62471. ager. Four tower, dual site operation. $18.22K to start, engineering, announcing, Outstanding station in South needs good writer in Management plus -Sales, three weeks vacation. top major medical plan. Year/ /wife team, currently West Coast. newsroom. Must be able to cover and write local news production! Husband end bonus. EOE /MF. Experienced professional 1st Box beat, develop and follow leads, and set up actualities. B -75. phones only write Box B -117. Great opportunity for agressive journalist wanting that SITUATIONS WANTED ANNOUNCERS Complete Charge of AM -FM, partly automated. big break. No air work required, but may lead to posi- news director. An Equal Employer. in Some announcing. Box B -54. tion of Opportunity 24 year old married, top afternoon man small Send resume to Box C -17. market is ready to grow. First phone, natural delivery, 2 Small Market AM -FM needs engineer- announcer. years experience. Box B -175. male /female, First Class, automation, production. Send resume and Needed Immediately: reporter /anchor, TX tape. WWDR. PO Box 38, Murfreesboro, NC 27855. tape. resume KOIZ, 2903 Western, Amarillo, Coming home to Florida. Experienced, dependable EOE. 79109. Communicator. Radio or TV. Available two weeks notice. Box B -171. Engineer: AM- Live /FM- automated. HELP WANTED PROGRAMING, Chief School graduate, 1st phone, 23 year Transmitter and studio maintenance. Group operation. PRODUCTION, OTHERS Broadcasting old ambitious male seeking permanent DJ position. Good pay and benefits for hard worker. You will be Production enthusiast: creativity a must, deep Legally blind, equipment furnished for normal broad- tested for technical knowledge. Apply in writing: voice, excellent production equipment to work with. casting operations. Reliable, Dedicated, call 318- WIBM Box 1450, Jackson, MI 49204. EEO. AM -FM automated, Midwest. Box B -152. 744 -5685. KDES, Palm Springs has an immediate opening for Excellent Small market station in Keokuk, Iowa Experience female combo desires advancement to a full- charge Chief Engineer. Must be familiar with AM still looking for qualified program director. Prefer ex- medium market. Great delivery. write, produces spots. directional, FM automation. Send resume and salary perienced person with good production abilities. Relocate. Box B -176. requirements to: Joe Tourtelot, KDES, 821 N. Palm Phone 319 -524 -5410. Canyon Dr., Palm Springs CA 92262 -An equal oppor- Talk All Night -10 years experience in all markets, tunity employer. Mid -day AM Air Personality. Two years experience, talk and interviews, specializing in blending con- adult format. Tape and resume' to Personnel Director, troversy humor and "human interest" subjects, for a Religious 50KW daytime 2 -tower directional needs WSM Broadcasting. PO Box 100, Nashville, TN 37202. well rounded entertaining and informative night show. chief with minimum 5 years transmitter maintenance. An Equal Opportunity Employer. Call Art Murphy 617 -758 -9235. 25 Deep Woods Send resume with salary requirements to Wilbur Drive, Mattapoisett, MA 02739. PO 1967, Mobile, AL Goforth, WMOO Radio, Box SITUATIONS WANTED MANAGEMENT 36601. Chicago or suburbs- experienced PD, MD, produc- Need Chief Engineer. Enjoy the great Southwest, Manager with many many successes looking for im- tion pro. Smooth, reliable. Contemp or Disco. Pat Old- Mexico. and average January temperature of mediate permanent position. Proven winner with O'Brien 815- 838-5670. 62.50 degrees. Contact Doug Stalker, KEPS /KINL, PO heavy track record, best qualifications, references Broadcast School Grad looking for first job. Know Box 1123. Eagle Pass, TX 78852. EOE. possible. Tired of mediocre applicants? Answer this FCC R &R's. Weekdays 716-834-4457. ad! Box B -133. Eau Claire, Wisconsin's WJJK & WBIZ(FM) is ac Best offer gets 5 year pro, 3rd endorsed, BS -RTV. cepting applications for Chief Engineer. Will consider General Manager seeks new challenge. Ex- Creative, committed, will relocate. Not a screamer. 25, small market chief ready for move. Major company perienced with major market track record, references. single, stable. Also: ace production, copy, mana with substantial benefits, including retirement. Top 100 markets only. Box B -120. experience, more. Prefer AOR, progressive, $9- $12000. EEO. Contact Wayne Phillips, 715- 10K in top 50; consider all. Out two months; don't - r 835 -5111. Mature, sales minded general manager, successful background, wants Southeast. Any market considered. me rust. Jack Kontney, 480 Illinois Blvd., Hoffman Es- Sal- Full -time chief engineer needed immediately. Box C -35. tates, IL 60194, 312- 882 -5040. ary open. 1 kw AM with CP for 5kw; directional nights with two towers. 100kw FM with automated Shaeffer Operations, Program Director. If you desire hiring Classical Announcer. Experienced. Creative pro- 900E system. Construction of new facilities planned a creative, personality- oriented motivator who under- duction. Bruce Thomson, 1435 University Ave. River- for this summer. Contact: William J. Luzmoor, Ill, stands the relationship of solid entertainment with the side, CA 92507. KRKK/KOSW -FM, PO Box 2128, Rock Springs, WY bottom line, we should talk! A 14 -year pro with an Young student of the business seeking to move from 82901. Telephone no: 307 -362 -3793. MBA is seeking a fresh challenge. Box C -64. part to fulltime air work. Experience includes contem- HELP WANTED NEWS Florida, Southwest, California. Fifteen years ex- porary AOR and pop -adult. 3rd endorsed. Call Barry at perience ... two in sales (excellent billings), 13 in pro - 1- 213 -478 -8775. Newsperson Experienced -Sunny and warm South gramming /operations. Best references. Seeking rare BM available for weekends in New York Texas Medium Market Station needs local news opportunity with leading station/group for longterm Announcer TX State. Experience, First Phone. 716- 243-4267. gatherer. Write KVOU, Box 758. Uvalde, 78801. association. Box C -43.

Broadcasting Mar 5 1979 150 SITUATIONS WANTED ANNOUNCERS SITUATIONS WANTED PROGRAMING, Chief Engineer: California Public Television CONTINUED PRODUCTION, OTHERS Licensee needs qualified "working" Chief Engineer to build staff and equipment. Experience in all engineer- Announcer, Engineer, experienced 15 yrs. Labor Automation Programer. Currently supervising ing aspects of color and digital remote controlled UHF lawsuit -no good references. 250 week. 606- music format, news production and other on air 30 kw transmitter as well as studio. Minimum 5 years 367 -4808 before 1:30 EST. material for adult MOR station using a Harris System experience. Salary- consideration for placement on 90. Music syndicator says we are tightest sounding step 2 may be granted based on experience. Applica- Let Me Take a load off you. Energetic 3rd endorsed station they service. Want to move to more challeng- tions are being taken for the purpose of establishing broadcaster with extensive training in speech, news ing position anywhere in country If you take as much and commercial writing and delivery, production and an eligibility list. Apply: Fresno County Department of pride in your automation sound as I do let's talk. Box Education, Personnel Office, 2314 Mariposa Street, sales willing to go anywhere and do anything to make 8 -172. your station work for you. Call Jan Oberman at 215 Fresno, CA 93721. Deadline: Open until applicant 467 -2714 Dynamic, versatile and hardworking air per- selected from list. sonality with 13 years experience and First Class Chief Engineer -We are a UHF Network affiliate in Female minority broadcaster with happy adult license seeks announcing /production with advance- Central Virginia looking for a chief with management contemporary style, with many hours of excellent ment opportunity to operations, programming or ability and a maintenance background. Salary in the training and an audition tape to prove il. Call Mattie music position in or major large market. Top 40, Pop, mid -twenties plus fringe benefits. Contact Harold B. McKeever at 215- 877 -6192 or 215 -922 -2797. AOR or C&W. Box B -128. Wright, WVIR -TV, Charlottesville. VA 22902, 804- 977 -7082. Equal Opportunity Employer. Ten years of continuous announcing. Three Audio Tape Editor, announcer, 16 years experience, markets have heard my voice. Looking for a position married, currently employed. Position wanted: New KUAM -TV needs two maintenance technicians. If 'fiat's stable. I'll accept the most promising choice. Jersey /New York. Advertising /recording /radio. Good you have a first -class ticket, some formal electronics Would prefer afternoon drive or evening slot. I'm a voice, excellent track record, top references. Box C -29. training and a working knowledge of broadcasting family man interested in what you got. Box C -21. equipment and trouble -shooting, why not consider a Recent college graduate needs a start. Help me sabbatical year or two on tropical Guam where If you're looking for a "mover" who does more than please. You won't regret it. Box C -33 sit, open mouth, and fall in love with his own voice, call challenging work and a rewarding foreign experience for D.J.-news tape. Tony Mitchell, 215- 345 -6612 or can be combined. Send resume in confidence to Ham- 215-922-2530. mett & Edison, Inc., Box 68, International Airport, San Francisco, CA 94128. Experienced baseball play by play ready for 1979 Tech. For S.W.FL TV. Knowledge in RCA tape season. Box C -34. TELEVISION machines, color camera, transmitter, and ENG equip- HELP WANTED Laid back personality wants to return to West MANAGEMENT ment. Send resume WEVU -TV, PO Box 6277, Fort Coast. Six years experience. BA. Available im- Myers. FL 33901. General Manager, WEAR -TV, Pensacola. Fla., ABC mediately. Call Terry 606 299 -1692. - affiliate. 64th Market, Group Owner. Only applicants Television Transmitter Supervisor- McGraw-Hill with proven management track record, Experienced Third Endorsed looking for Country or with ability to Broadcasting Company station KERO -TV is seeking function within Corporate environment. No television with an FCC First Rock in the West. Creative production. C. Graham, calls an experienced engineer please, resume only. Jack Robinette, Director of Televi- Class Radiotelephone license and back- 4629 N. 10th Street. Phoenix, AZ 85014. 602- a strong 279 -7092. sion, Rollings, Inc., PO Box 647, Atlanta GA. 30324. ground in all areas of commercial television engineer- ing. Primary responsibility will be the repair and main- HELP WANTED Air talent, 3rd phone, some experience, seeking SALES tenance of the television transmitter plant and super- vision of an assistant. 40 -hour work week, base salary positive career breakthrough in Florida. Box C -45. Pacific Northwest NBC affiliated seeks ex- 518,000 annually with excellent fringe benefits. Send perienced, solid account executive with management Young, hard working, third ticket, looking for top for- complete resume in confidence to Norman Hall, Direc- potential. Send resume to Ben Shropshire, GSM. ty or adult contemporary airshift in small or medium tor of Engineering, KERO -TV. Channel 23, PO Box KNDO -TV, Box 10028, Yakima, WA 98907. Regional market. Experience in all phases, willing to relocate. 2367, Bakersfield, CA 93303. We are an Equal Oppor- applicants preferred. EOE. anywhere, especially in Ohio or Indiana. Phone 419- tunity Employer, MIE. 238 -2245 for Ron. Local Sales Manager -rapid expansion of 4- Need Immediately- Strong tech or Assistant Chief month -old UHF affiliate (NBC) requires immediate Versatile- Young -Experienced Black an- to fill Chief Engineer position. Small market dominant needs of a sales professional to fill newly created nouncer in all phases of radio. Seeks job anywhere, CBS /ABC affiliate. Ampex 1200B, GE PE240, Grass position. Individual selected will be responsible for anytime, any format, for anything! Greg Stanley, 4222 Valley switches GE TT50 and more. To $32,000. Box developing fast- growing single station TV market W. 21st Place, Chicago, IL 60623 312 -762- 1557 -8. C -28. (Hanover, N.H.) to full potential. Booming local econo Play by play- football, baseball, basketball. Major my ... Super life style. Excellent potential for growth in Chief Engineer for Indy U in Great Lakes area. Man- college conference background. Also sales and pro- a growing organization of professionals. Reply in agerial experience required to supervise small staff of duction experience. Box C -32. detail to: Charlie Webb, General Sales Manager, engineers. Opportunity to grow with company. Equal WNNE -TV, PO Box 906. White River Junction, VT Opportunity Employer. Send resume and salary history SITUATIONS WANTED TECHNICAL 05001. 1 -802- 295 -7564. to Box C -16. Assistant Chief Engineer- Western group looking Experienced maintenance Effective immediately, there is a Sales position technician /engineer for Assistant Chief Engineer with maintenance back- with 1st phone. too. Prefer available in a Local TV Sales Department. Qualifica- Excellent announcer small ground. Competitive salary. An Equal Opportunity market. Box C -11. tions for this position are: At least 3 -5 years broadcast sales experience, pleasing personality, and a self Employer. Box C -12. SITUATIONS WANTED starter. Automobile necessary. Additional details and TV Maintenance Engineer. Strong, growing Mid - position responsibilities are available upon request. NEWS Manhattan TV facility seeks performance oriented An Equal Opportunity Employer, M /F. Box C -31. maintenance engineer. Quad or broadcast helical Experienced Engineer looking for chief's position in ex- perience required, TR -600 ideal, smaller market with warm climate suitable for retire- HELP WANTED ANNOUNCERS computer back- ground helpful. Also: Apprentice Engineers with ment in future. AM -DA, FM, stereo. Box B -173. Experienced Announcer for top 10 t.v. station voice significant non -broadcast VTR maintenance ex-

Two years commercial experience, one year play - work. On camera exprience also preferable. Women perience. Square deal commensurate with your skills by -play in medium market, seeking step up in news/ encouraged to apply. Send 'h' reel and resume to Pro- and experience. Excellent company benefits. Apply sports /announcing combo. Box B -170. duction Manager, WDVM -TV, 4001 Brandywine St. Box C -46. NW, Washington. D.C. 20016. Sportscaster. Experienced 6 years. Educated MS Assistant Chief Engineer- Medium market, Group communications. 27 male. Current radio sports direc- We're looking for a daytime talk show host who is owned VHF network affiliate. Experience required in tor 100KW FM -1KW AM Midwest. University PBP natural and at ease on air, intelligent and believable. transmitters, studio and ENG. Send complete resume broadcaster. Looking for step up. Tapes (audio -video), We're a top 10 market network affiliate with a tradition and salary requirements to: Chief Engineer, WSTV -TV, resume, references on request. Box B -174. of local program excellence. We are an equal oppor- 320 Market Street, Steubenville, OH 43952. Equal Op- tunity employer. Reply box: C -57. portunity Employer. A,.rt Just Another pretty voice. Former ND with metro experience wants back in the saddle again. Blue Chip- HELP WANTED TECHNICAL Chief Engineer to build the finest new medium - per. Write Box B -135. market facility in the South. Challenging opportunity Chief Engineer -tor University telecommunications for professional growth in fast -growing resort area with Strong on writing. B.S. Mass Communications, third center. Midwest location. Responsible for engineering family recreational opportunities second to none. endorsed. Presently one man team looking for bigger planning, supervision and maintenance. Qualifica- Resume to Box C -47. operation. Jeff Ruffner 502- 295 -3725. tions: Bachelor's degree required. Masters preferred; minimum of three years successful experience in TV Broadcast Engineer-Group owned commer- Top -notch sportscaster /solid reportorial skills, engineering management; demonstrated technical cial UHF station in Central California. Four days of thorough experience, lively delivery. BA -R -TV. can expertise, including up -to -date knowledge of digital studio operations and one night of transmitter mainte- combine with news -Bob 516- 741 -1298. electronics, systems design and production facilities. nance. First phone and experience essential. Excellent Written and oral communications skills essential. Ap- company with room for advancement. Up to $18,000 an important part of your station? I have ex- Sports plicants should furnish a detailed resume, references, for right person. Qualified applicants please send level perience at every of competition. Strong PBP, and salary history. Salary: $17,- $20,000 per year. An resume to Richard Graham, KFSN -TV, 1777 G Street, polished interviewer, smooth delivery. References. Box affirmative action, equal opportunity employer. Box Fresno, CA 93706. Capital Cities Communications, C -52. B -108. Inc. is an Equal Opportunity Employer.

Broadcasting Mar 5 1979 151 HELP WANTED TECHNICAL Weekday Co- anchor. Upper Midwest network affili- Graphics Director /Animator -Top 3 TV market CONTINUED ate. Experience a must. Women are encouraged to ap- station requires person with experience in both print ply. Send resume and salary expectations to Box C -54. production & ability to produce own animation with Television Transmitter Field Engineers. Good op- newly acquired stand. Will interface with in -house ad- portunity in a growing company specializing in televi- Combined radio -TV newsroom seeks on -air re- vertising & promotion dept. Good benefits. Salary sion transmitting equipment. Telephone or write to porter. Some anchoring. One -year experience prefer- commensurate with experience. Applicants will be Bob Bromley, Townsend Associates. Inc., PO Box red with BA. Send resume, writing sample and tape to: screened in confidence. Phone: 213- 655 -4082. 1122. Westfield, MA 01085, Tel: 413- 562 -5055. Pete Williams, KTWO, PO Box 2720, Casper, WY the leading indepen- 82602. Financial Manager -We are A network affiliated television station in the top ten dent station in Los Angeles and are owned by the ma- markets is looking for two experienced electronic Wanted: Experienced TV News Reporter for Mid- jor non- network television station chain broadcaster in technicians. One with maintenance and operational western, medium -sized market. Must have thorough the country currently searching for an individual to experience in studio equipment and a second with a and current knowledge of 16mm film. ENG. B.A. or become Assistant Business Manager of the station. strong maintenance background in all electronic news strong minor in journalism and 2 -3 years experience in The successful candidate will assist in the respon- gathering equipment. Both of these persons must have commercial TV news and demonstrated on -air ability sibility for the execution and planning of the account- a valid FCC Radio Telephone First Class License. Pay Salary to S13,000 depending upon experience & ing, budget and other financial administration func- will be commensurate with experience. References re- qualifications, plus excellent fringe benefits. Send tions of the station Business Affairs Department. Goal quired. An Equal Opportunity Employer, MIE. Box C -51. complete resume and current VTR to Edwin Hart, and profit oriented individual desired. This is a career WOI -TV, News Director, WOI -TV, Ames, IA 50011 by opportunity with a leader in the field. Successful can- Assistant Chief /Maintenance Engineer -3 years March 15, 1979. An Equal Opportunity Employer. didate should have a degree in accounting ora close) extensive TV experience. 4 AVR -2 VTR's, RCA TTU -30 related discipline plus 3 to 5 years experience in' transmitter (going to 60) 3/4" Sony ENG. Repairs and Weather Reporter- Southeastern top 50 NBC affili- broadcast station or closely related business enviro General maintenance. $12,500. Immediate need. Call ate seeking weather reporter for on air work at 6:00 ment. Such experience should clearly demonstrate the 607-754-4777 (no collect) send resume to Margie and 11:00 p.m. Prior experience required. Please sub- candidate's professional ability together with that can- Laskoski, WSKG Public TV/FM, PO Box 97, 3311 E. mit 3/4" videotape and salary requirements with ap- didate's supervisorial effectiveness with people. Ex- Main Street, Endwell, NY 13760. EOE /AA/M -F. plication. Wayne Ashworth, News Director, WXII -TV, cellent salary and benefits. Our employees know of Box 11847, Winston -Salem, NC 27106. this ad. EOE /ME Qualified interested parties should or 2nd Class FCC License for VTR Operator -1st send resume to Box C -2. gulf coast VHF. Will train applicant with technical Hawaii Magazine Shows Needs: Investigative Re background. An Affirmative Action EOE. Send resume porters /Editors /Camerapersons, free housing. Cinematographer /Videographer for award win- to Box C -73. Speculative prime time show. Low starting pay. Krane ning PTV KUID -TV. BA required; salary $11,592. Clos- Productions. Box 23252, Honolulu, HI 96822. Im- ing date March 31. Vacancy announcement and ap- HELP WANTED NEWS mediately. 808-947-3577. plication procedure; write Arthur R. Hook, KUID -TV, RTV Center, University of Idaho, Moscow, ID 83843. An Producer /Reporter -Miami public broadcasting Sportscaster- Looking for energetic, willing to get AA /EO employer and educational institution. station is seeking producer /reporter to assist in writ- involved sportscaster for top 50 market. Will fill posi ing, reporting and production of nightly business news lion quickly. Equal Opportunity Employer. Send Director for well -paced newscasts at 6 & 10 p.m. at of program, in addition to acting as Producer /talent resume to Box C -37. progressive Midwest net affiliate. Must be both news other news and public affairs programs. Candidates and production oriented for full -time assignment to must be bilingual with educational background in aggressive news operation. Resume and salary re- HELP WANTED PROGRAMING, journalism- broadcast or print. News reporting and quirements to Box C -1. writing skills required. College degree, course work in PRODUCTION, OTHERS science or related field; or com- Program Director for Public Television KUID -TV who economics, political Coordinator of Instructional TV to be responsible Experience as on -air talent a will also teach Television Production classes. Opening parable work experience. for all aspects of broadcast TV use in schools. Appli- plus. Personnel. PO Box 610001, Miami, FL available August 1979. Requires Masters Degree and Apply cant should be experienced in program scheduling. professional experience. Full details in Vacancy An- 33161. producing teacher guides, and ITV utilization. Send nouncement from A.R. Hook KUID-TV, RTV Center resume to Office B, WNED -TV, PO Box 1263, Buffalo, News Director- Southwest major market. News Moscow, ID 83843. Closing date April 1, 1979. An AA/ NY 14240. An Equal Opportunity Employer. leader applicant must be experienced in all areas of EO employer and educational institution. information first news gathering techniques. Send all Children's Program Host /Producer -Top 100 Talent ... man and woman for co- hosting P.M. Mag- letter. Box B -142. market network affiliated VHF seeking applicants to azine format. On camera experience with ability to host andlor produce children's programming. Related We are accepting applications for News Anchor write copy and assist producer. Video cassette must experience and college education required. An Equal position. Send resume and audition cassette to: Ro- accompany resume to: TV Program Director, KFMB -TV, Opportunity Employer. Send resume and salary re- land King, KMSP -TV. 6975 York Avenue South, Min- Box 80888, San Diego. CA 92138. No phone calls quirement to Box B -161. neapolis, MN 55435. EOE. please. All resumes will be acknowledged, all tapes returned. Equal Opportunity Employer. Television News Reporter. College degree or TV Producer: Immediate opening for a creative per- son with substantial experience in all phases of Televi- equivalent experience. All ENG News Department Production Photographer- Prefer 2 years ex- sion Production. Candidate must be strong in writing Videocassette and resume to Jim Bradley, WHSV -TV, perience in all phases of film /mini -cam photography, ability, and knowledge of film, tape, and Studio Pro- PO Box TV 3, Harrisonburg, VA 22801. EOE. editing, lighting and audio. Excellent pay and benefits duction. Send resume, scripts, and /or tape to Bob with a multi -station company. Person will work with Johnson, Production Manager, WTVD, PO Box 2009, Weather Anchor for 6 and 11 p.m. News Monday programming, public affairs, promotion and commer- Durham, NC 27702, E.O.E. thru Friday in Northeast Medium Market station. cial to satisfy production requirements. Send resume Should have background in Meteorology and be a Editor wanted by Purdue University. to: Don Swaim, Operations Manager, WXII -TV, 700 communicator. Equal Opportunity Employer. Box C -9. Broadcast Chance to work on national scale with Office of Public Coliseum Drive, Winston -Salem, NC 27106. An Equal Sports anchor needed for New England Medium Information. Must be able to write, narrate, shoot, and Opportunity Employer. edit stories. Modern ENG equipment to work with. Market station. If you like to cover local sports and not Television producer with extensive experience you. Must also be able to do some radio. Need 2 -3 years' just read scores ... we want Equal Opportunity revitalize TV program formerly on the air. experience. Deadline for applications: March 19, desired to Employer. Send resumes to Box C -8. for 1979. Send resume, cassette, and writing samples to: Outstanding opportunity individual with outstand- ing record. TV News photographer, major Ohio station; must Employment representative, Department of Personnel track Box C -53. film opera- IN 47907. be experienced in all phases of ENG and Services, Purdue University, West Lafayette, Lighting Designer needed by Mississippi Authority and availability. Purdue is an equal opportunity employer/Affirmative tions. State salary expectations for Educational Television. Necessary to have a broad Action Employer. Resumes to Box C -18. knowledge in electricity and wiring, lighting design for television, and maintenance of all types of lighting News Producer for Top -100 Midwest Station. Profes- WBRE -TV and its associated production company equipment. Directs the crew in hanging lights, keeping sional journalist with television production experience need a production coordinator, who will handle studio lighting equipment and supplies in operational condi- vital. Send resume to Box C -27. and personnel scheduling, generally oversee quality radio, television related control of studio and air production. Management tion. Degree in speech, or Want to move up to co- anchor slot at the ABC affil. In abilities with good background and training ability in broadcast curriculum from an accredited college or university; degree from recognized collegr Hawaii? Send the video lape and res. to News Director, all crew positions necessary E.O.E., good salary and OR university supplemented by five years experienc n KITV, 1290 Ala Moana Blvd, Honolulu HI 96814. No benefits. Contact: Franklin D. Coslett, Box 28, Wilkes - lighting for the theatre, film andlor television. Equal phone calls please. An equal opportunity employer. Barre, PA 18773 or 717- 823 -3101. Opportunity Employer. Women and minorities Weatherperson: Top 50 market in the East. Looking Immediate opening for director- switcher. Capable of welcomed. Contact Personnel Manager, PO Drawer for zany, creative weather presentation. Personality handling fast moving news broadcasts and commer- 1101, Jackson, MS 39205. 601 - 982 -6227. more important than experience. Equal Opportunity cials. Grass Valley experience a plus. E.O.E. with good Top 30 Emmy Award Station is looking for that Employer. Send resume to Box C -38. salary and fringes. Contact: F.D. Coslett, Box 28, creative person to produce- direct and write specials, Wilkes- Barre, PA 18773 or 717 -823 -3101. Northern New York TV News Department looking direct newscasts and other related programming. for experienced on -air reporter. Some anchor work Producer /Host -Major Midwest PBS station looking Move up to Ohio's best equipped station. We need the possible. Minimum 2 years experience in TV News. for producer/host for weekly arts magazine. Absolute creativity -you'll have the tools and personnel from ENG experience a strong plus. Good delivery and on- minimum 10 years producing experience with some mini -cam to squeezoom. Experienced /degree prefer- air presence a must. Salary commensurate with ability. commercial television work and management ex- red. EOE. Write: Al Dompke, Production Manager, Send resume, references and videotape to News perience desirable. Excellent salary An Equal Oppor- WBNS -TV. 770 Twin Rivers Drive, Columbus, OH Director, WWNY TV. Box 211, Watertown, NY 13601. tunity Employer. Send resume to Box C -19. 43215. (No phone calls).

Broadcasting Mar 5 1979 152 HELP WANTED PROGRAMING, Anchor /Reporter who gets off his anchor and gets HELP WANTED SALES PRODUCTION, OTHERS CONTINUED the ratings seeks organization with commitment, not quick fix. Box B -53. Business oriented, successful salesperson with for Great opportunity a producer (or associate ready good credit and character who really wants to improve to move up) with major market talk show experience. Live remote expert. Personable female reporter. Five his income level. This is a straight commission oppor- Top 10 network affiliate building new show from years experience. Wants more anchoring. Ready. Box tunity involving substantial dollar amounts. We'll train scratch. Must understand daytime audiences and be C -6. in brokerage work. Midwest location. Chapman Com- able to program to them. We are an equal opportunity Single, pany, Inc., 1835 Savoy Drive, Atlanta, GA 30341. employer. Reply Box: C -56. Female News Anchor Reporter. 32. Talented, trained, on -air experienced, 3rd endorsed. Cinematography /EFP position available at award West Coast preferred. Peggy Bone, 41 Dumont Ct., winning broadcast teleproduction center. Requires Millbrae, CA 94030. 415- 441 -5700. HELP WANTED TECHNICAL strong 16mm shooting and editing skills (single and Personal touch. Donrey Media is all TV double system). EFP experience highly desirable. Features /News. Reporter /Producer. Group seeking around studio News Affairs, maintenance engineers, Must be able to demonstrate abilities through exam- /Public C -49. radio engineers, and microwave technicians for positions in ples of work. Bachelor's or higher preferred. Salary ap- Nevada and I'm ready for hard work. Aggressive, experienced Arkansas. Send resume or phone: proximately $12,000. Send credentials and work sam- Director, Broadcast March grad seeks entry level position as TV News re- Engineering, Donrey Media PO 70, ples to: Lee O'Brien, Teleproduction Center, University Group, Box Las porter /photographer. Capable with both VTR and SOE. Vegas, NV 89101. 702- 385 -4241, ext. 330. An of Wisconsin -Green Bay, Green Bay, WI 54302 (work equal Have completed one year's internship, will relocate, opportunity employer. be samples will returned). Equal Opportunity and am available now. Contact Les Rose, 14423 .Employer. Hellenic Dr., Apt. L -12, Lutz, FL 33549. 813- 'ti'eative Services Director- Metromedia station 971 -5649. HELP WANTED PROGRAMING, as TV PRODUCTION AND OTHERS seeking professional experienced commercial Assignment Editor position wanted by creative Director with proven ability to write/conceptualize self- starting, professional, energetic TV reporter. Box Radio- good commercial copy. Ability to operate all produc- Graduate Student Teaching Assistant- C -68. Television. Halftime position for M.A. tion equipment, work rapidly and effectively with candidate offers $3,600- $4,300 for 9 months. Production experience clients and peers. An Equal Opportunity Employer WE Edward R. Murrow devotee; recent -grad; reporting, necessary. Begins fall semester. Write: Head, Journal- Submit resume in confidence with salary requirement photography, copy desk in print media; experience ism Dept., Kansas State University, Manhattan, KS to Box C -62. wants to enter broadcast field; dedicated, aggressive, 66506. Equal Opportunity Employer. willing to start at bottom. Location no barrier; available SITUATIONS WANTED MANAGEMENT immediately. Terri Osterman, 301 - 489-4083, PO Box Graduate Assistantships. Opportunity for students 15, Glenwood, MD 21738. General Manager with outstanding credentials! seeking masters degree to serve as laboratory assis- 34 years: Television Radio 12 tants in undergraduate radio -TV labs. Must have com- Broadcasting 22 years; Ten years of television news experience, including years; Management 18 years. Now 49. Thoroughly ex- pleted under graduate degree in broadcasting with three years as news director. Journalism degree. Re- minimum 2.6 GPA. Professional Experience helpful. perienced all aspects: ownership, administration, porting awards. Seeking news director, assistant news programming, film- buying, news, Persons serious about graduate degree encouraged to sales, promotion, director, executive producer, or investigative reporting apply. Send resume, references to: Dr. Rik Whitaker, community involvement, etc. Quality leader in industry. job. Call: 405- 373 -2711. Very competitive! In small, medium and major Graduate Coordinator, Department of Mass Com- munication, Missouri markets, achieved revitalization/rapid turnarounds; Experienced TV Reporter ... strong on politics and Central State University, War- rensburg, produced spectacular sales and profits, plus prestige. features wants professional Top 65 newsroom now. MO 64093. An Equal Opportunity Affirma- tive Accustomed to full responsibility; overcoming over- Box C -69. Action Employer. whelming obstacles. Produces -at accelerated pace- outstanding ratings, sales, profits and prestige! Currently employed but seeking greater oppor- HELP WANTED INSTRUCTION Now arranging weekend -interviews. Box C -61. tunity in better climate. I offer you reporting, anchoring, news directing experience and youthful -looking Mass Communications Department- Opening for TV Program Manager, top fifty market, experienced maturity. C -50. in station management, seeks increased earning op- faculty member lo teach broadcast news writing. Ex- portunity. Box C -13. Sports Reporter /Anchor: Top 20 experience. Re- tensive professional experience required; Ph.D. porter, producer, writer play -by -play experience. ENG desirable; prior teaching experience helpful. Assistant M.B.A. with 5 years experience in production editing. B.S. Radio /TV. Energetic, excellent references. or Associate Professor, salary competitive. Apply by seeks entry level position in TV management. Contact Will relocate. Tape available. Bill Weber, 526 Blue March 15, 1979, to George T. Crutchfield, Chairman, PO Box 6, Notre Dame, IN 46556, for resume. Ridge Rd., Indianapolis, IN 46208, 317- 283 -1656. Department of Mass Communications, Virginia Com- monwealth University, 817 West Franklin Street, Rich- SITUATION WANTED SALES Weekday producing position wanted by Top 40 re- mond, VA 23284. VCU is an affirmative action /equal porter with some weekend producing experience. Box opportunity employer. Good climate, please! Fifteen years successful ex- C -70. perience radio sales, programming, operations. Ex- Broadcast News & Public Affairs- Experience cellent references. Seeking opportunity with leading Sportscaster with creative reporting flare looking to newsperson to teach broadcast news and public television station. Box C -41. make the move to a major market that can make full affairs and other basic courses and work with TV Pro- use of my skills. Any medium market station in need of duction Center in supervision of student interns and SITUATIONS WANTED TECHNICAL ap anchor /reporter that is really dedicated to sports other production personnel in twice -weekly student would also be desirable. Contact Brad Evans, 497 newscast on local cable. Sales experience desirable. Transmitter Engineer: Maintenance. Prefer South Whispering Hills Drive, Lexington, KY 606- Available August, 1979. Master's degree required. or East. Box B -169. 273 -2870. Doctorate preferred. Letter of application and resume TV -FM -AM Field engineering service, 29 years ex- by April 15 to Dr. Jack Wilson, Head, Department of SITUATIONS WANTED PROGRAMING, Communications, UPO 912, Morehead State Univer- perience ... construction -maintenance -system PRODUCTION, OTHERS design -available by the day -week or duration of pro- sity, Morehead, KY 40351. MSU is an Equal Oppor- tunity Affirmative Action Employer. ject. Bruce Singleton 813- 868 -2989. Writer /producer /creative manager, 6 yrs. adver- tising writing, all media; tape /film /audio production. SITUATIONS WANTED NEWS Assistant Professor, to teach courses and labs in Supervisory experience, some voice over. Woman, 28, television and radio news, documentary production, Anchorman accomplished reporter/producer/writer. desires to expand further in TV writing /producing. related areas. Must have at least master's degree and or major centers. Box C -4. 8 years continuous on -air work. Youth, but with rich Sunbelt creative professional news experience OR must have news credibility. Confidential resume and tape availa- bachelor's degree and significant (15 years) profes- Researcher /Writer /Producer seeks medium or ble. B -70. sional news experience, mostly in major markets, and Box major market position on television documentary film national honors or reputation. An equal opportunity reporting experience with excellent Working medium market TV reporter, 28, female, unit. Three years employer. Available August, 1979. Contact: Bruce Lin- credentials. Journalism degree. Aggressive, creative, would like to work major market ... experienced with ton, 217 Flint Hall, University of Kansas, Lawrence, KS enthusiastic, and hard- working! Box C -40. film and ENG. Relocate anywhere. Box B -180. 66045. Closing date: March 20, 1979. TV film. Motivated young N.Y. ortscaster currently top 20's market doing Producer /Director Boston University School of Public Communication with solid professional credits seeks weekends. Young, degree, pro rootball and basketball director, invites applications for faculty positions in Broadcast- challenging position with fast -paced production play -by -play. Strong sports features. Box B -167. ing starting September 1979. Master's degree plus house 751 -6038. Box 875, Setauket, or station. 516- significant professional experience, or Ph.D. plus pro- Clean Up Your Language! Award winning newspa- NY 11733. fessional experience, required. Teaching experience per editor /reporter seeking assignment editor or preferred. Candidates should possess expertise in one assistant producer spot with a station that's dedicated or more of the areas listed: Broadcasting regulation to news. Box B -182. and structure, development of new technology and alternative systems, radio and TV production, broad- 10 market looking to relo- Chief Photographer top ALLIED FIELDS cast administration, international broadcasting. Salary cate in similar position. Experienced in building and commensurate with educational and professional ex- supervising an all ENG operation. Box B -186. HELP WANTED MANAGEMENT perience, $13,500 to $17,000. To apply, send resume to: Dr. Kahle, Associate Photographer. Experienced. Creative, hard -work- Join an affiliation of National Broadcast Brokers. Roger Dean; 640 Common- ing professional seeks challenging temporary or per- Prefer extensive broadcast experience. Must sustain wealth Avenue; Boston, MA 02215. Boston University is an Equal Opportunity, Affirmative Action Employer. manent job. Box B -185. yourself financially. Send resume to Box B -155.

Broadcasting Mar 5 1979 153 INSTRUCTION For Sale: 16mm. Houston Fearless ME4 -VF film pro- Ideal for production house or news operation: 1 CONTINUED cessor (color) complete with no meters, holding tanks, model 0448 Bell and Howell 35 mm printer with at- mixing tanks and plenty spare parts. Contact: Bob tachments; 1 Bell and Howell printer model; 1 model Middle Tennessee State University seeks a per- Stallworth, Houston, TX 713 -771 -4631, ext. 232. 21 Houston fearless processor; 1 model 22 Houston son to teach with a professionally-oriented program fearless processor; 1 PM 25 mix tank; 1 replenishing GE 12KW UHF Transmitter- Available with Chan- with 18 full -time faculty and approximately 800 under- kit; 1 VNF conversion kit; 1 backing removal kit. nel 14 Antenna. graduate majors in the telecommunications sequence. $28,000 Special price for Complete package, contact Bill GE PE Teaching expertise in film history, criticism, writing. 350 Color Cameras -Several available, Andrade, Wichita Leasing Company, PO Box 966, good condition, $8,000 ea. and production required. Some expertise in TV pro- Wichita Falls, TX 76301. Phone collect 817- RCA TR -4 HI -Band duction would be helpful. Professional and appropri- VTR -Two available, new 322 -1572. heads, ea. ate university teaching experience required; MA in film $14,000 IVC 500A Color Cameras all accessories, or broadcasting required. This is a full -time tenure -With COMEDY excellent shape $16,000 ea. track position beginning Aug. 1, 1979. Salary and rank RCA TK42 8 TK43 Free sample of radio's most popular humor service! will be determined by qualifications and experience. Color Cameras -Two of each, package includes TR -2 VTR, O'LINERS, 366 -C West Bullard, Fresno, California MTSU is located 35 miles from Nashville and has Sync Generator, Camera Mounts and Cables, entire 4- camera 93704. state -of- the -art facilities in radio, TV, and film. Applica- package, $6,000. Call Bill Kitchen, tion deadline March 19, 1979. Applications should in- Quality Media Corporation, 404- 568 -1155. Guaranteed Funnier! Hundreds renewed! Freebie! clude a resume of educational experience, references, Contemporary Comedy 5804 -B Twineing, Dallas, TX and samples of film and TV productions. Contact Dr. Scully 250 -FT ... Full Track Mono Recorders. In 75227. Edward M. Kimbrell, Chairman, Dept. of Mass Com- stock. Bargain prices. Call collect Val -tronics 717- munications, MTSU, Murfreesboro, TN 37132 Tel: AC 655 -5937. Not Comedy -Total personality service for Top ' 651 - 898 -2813. MTSU is an Equal Opportunity/Affir- MOR, AOR. Sample: GALAXY, Box 20093, Long Beach. mative Action Employer. CA 90801. (Phone 213- 438- 0508). Seven GE 350 Studio Cameras, complete with University of Akron seeks assistant or associate 10:1 zoom lens, ccu's, cam heads, pedestals and ca- MISCELLANEOUS professor beginning September, 1979; to teach radio/ ble. All cameras in excellent condition and in use at TV production, electronic journalism and broadcast well known production company. $9,500 each. 615- Prizes! Prizes! Prizes! National brands for promo- management. Ph.D. and commercial or non- commer- 255 -0516, Mr. Daniels. tions, contests, programming. No barter or trade ... cial media experience required. Salary dependent better! For fantastic deal, write or phone: Television & For Jamieson Compac 35/16 color film pro- upon qualifications. Send resume and three recom- Sale- Radio Features, Inc., 166 E. Superior St., Chicago, IL cessor. Semi -automatic, equipped for Kodak ME -4. mendations by March 30, 1979, to Dr. James Fee, 60611, call collect 312- 944 -3700. Make Offer: 597 -6038. Department of Mass Media -Communication. The 813- in one week. PMW, Inc. Box An Op- Custom, client jingles University of Akron, Akron, OH. 44325. Equal Parts available for RCA BTA SF transmitters, very Action 947. Bryn Mawr, PA 19010. 215- 525 -9873. portunity /Affirmative Employer. complete selection. Les Kleven, KBHB, Sturgis, SD 605 -347 -4455. Free Jobsheetl See why the Best is Not the most ad- Howard University, Department of Radio, Television vertised. "Hot Tips ", PO Box 678, Daytona, FL 32017. and Film, is seeking a Chairperson, beginning August Optomod -AM in stock, immediate delivery. David 904- 252 -3861. 1, 1979. Ph.D. or appropriate degree, with extensive Green Broadcast Consultants Corporation 703 administrative and /or teaching experience at the col- 777 -8660. Radio and TV Bingo. Oldest promotion in the indus- lege level expected; publications in the field desira- try. World Wide Bingo-PO. Box 2311, Littleton, CO ble. Forward resume, transcripts, and three letters of For Sale: Approximately 1900' of transmission line. 80160. 303 - 795 -3288. recommendation by March 14, 1979 to: Professor A. R. Prodelin 3 1/8" 50 Ohm, EIA flanged. Many extras - Ford. Department of Radio, Television and Film, School elboes, bullets, patch panels, etc. Antenna GE TY42B. Major Market TV /Radio voice will record your radio of Communications, Howard University, Washington, Helical 10db gain. Transmitter GE TT -36A. CH -10 50 spots, liners, drop -ins reasonably. Box C -71. of short notice we encourage ap- KW, with -Sideband Filter, Harmonic Filter, Receiver D.C. 20059. Because INSTRUCTION plicants to call 202-636-7927 for initial contact. Corrective Filters, Some tube terminal equipment, in- cluding demod (GE). Please write or call: Richard A. Free booklets on job assistance. 1st Class F.C.C. Swank, Chief Engineer, WILX -TV, PO Box 30380, Lans- license and D.J.-Newscaster training. A.T.S. 152 W. WANTED TO BUY EQUIPMENT ing, MI 48909. 517-783-2621. 42nd St. N.Y.C. Phone 212- 221 -3700. Vets benefits. Wanting 250, 500, 1,000 and 5,000 watt AM FM SP -19 mono. transmitters. Guarantee Radio Supply Corp., 1314 For Sale: Gates automation system 1979 "Tests- Answers" for FCC First Class License Cost new 32K. 10 source unit. Phone Iturbide Street, Laredo, TX 78040. Manuel Flores 615-882-1600. Plus - "Self -Study Ability Test ". Proven! $9.95. Moneyback guarantee. Command Productions, Box 512- 723 -3331. Very good Ampex Audio Recorder: 601 portable. 26348 -B, San Francisco, 94126. condition, $500. Mike Kelley, 703 -591 -6333. Instant Cash For TV Equipment: Urgently need REI teaches electronics for the FCC first class UHF transmitters, antennas, VTR's, color studio equip- Hitachi FP1212 plumbicon camera $8,500. ment. Call Bill Kitchen, Quality Media Corporation, license. Over 90% of our Students pass their exams. Hitachi FP1100 Chalnicon camera $4,500. Both $12; May 7. rooms at 404 -568 -1 155. Classes begin March 26 and Student 000. Call 213-465-7146. the school. 61 N. Pineapple Ave., Sarasota, FL 33577, kw transmitter. Write 955 -6922. Wanted Studio, and 3 kw or 5 Motors -New, never used; GE 5KCP12B622 4 813- Box B -168. rpm pole syn, and Ashland A84 HCEZU -8A 600/1200 First Class FCC License in six weeks. Contact syn. $89 each. E. W. Home, 214 S. Canada St. No. 17. 35kw GE High Channel VHF Transmitter. Reply Box Elkins Radio License School, P.O. Box 45765, Dallas, Santa Barbara, CA 93103. C -36. TX 75245, 214- 352 -3242. Hitachi FP 1010 Color Camera with Saticon tubes. Needed: donated equipment. Tax deductible 1st class FCC, 6 wks., $500 or money back Includes 10:1 f1.8 zoom lens, ITE cam -link head. receipt furnished. Non -Profit Organization needs all guarantee, VA appvd. Nat'l Inst. Communications. elevator tripod and dolly, and custom cases. This is an broadcast equipment including 1200 ft. tower & 111488 Oxnard St., N. Hollywood CA 91608. with very few hours it for transmitter proposed channel 48 for new UHF televi- excellent camera on sale at half the original cost. (415 -841 -4810. 6 sion station. Ship to: The Old Time Religion Hour, Inc., First Class License in weeks at First Class Com- munications Blvd., 1400 Lundy Ln, Friendswood, TX 77546 713 -331- School -4801 Classen Oklahoma City, OK 73118- 405 -1978. 0035. George J. Lupo, Pres. Complete 3/4" color VTR production, editing -842 equipment. 1977 Dodge customized Video -Van. Ex- cellent condition. 303 -245 -5400. FOR SALE EQUIPMENT RADIO Clearance -Moving Scully 270 Playbacks, Mono or Help Wanted News excellent condi- AM and FM Transmitters -used, Stereo, $1200. each; Carousels, Mono $1 300.-Stereo Transcom, tion. Guaranteed. Financing available. $1350; Instacarts, Mono Stereo; Many other Automa- r 215- 379 -6585. tion Systems and Components, all completely recon- KEBE /KOOI -FM ditioned and guaranteed for 1 year. CONTROL TECH- 5" Air Hellex Andrews HJ9 -50. Can be cut and termi- NOLOGY INC, 2513 Tortugas Lane, Ft. Lauderdale, FL nated to requirement. Below Mfgrs Price. Some 3" also We are the premier news voice of East 33312 (305- 587 -2716). available. BASIC WIRE & CABLE 860 W. Evergreen, Texas. If you are the premier news gatherer, writer and caster in your Chicago, IL 312 -266 -2600. JVC 4400 LU with AC Adaptor 44LU batteries, -2 market. we want to talk with you. This is carry case -service manual -Anvil shipping case. 8 Towers- AM -FM- Microwave -CAN & TV. New and months old. $4.000. Walter Edel 516 -661 -1019. an opportunity to work with a thoroughly used. Terms available. Tower Construction and Ser- professional organization and enjoy the vice. 904- 877 -9418. leisurely life style of the beautiful Sun- 4 leg self supporting 200ft heavy duty tower, inc. belt. Equal opportunity employer. Send 1 -200' Self -Supporting tower, angle legs 2 -300'. base insulators, top light and flasher on ground ex- resume, references, aircheck, and salary 1 -180', 2 -220', 48" face towers, all used Telco towers, cellent condition. $9000 F.O.B. or best offer. Sam requirements to: 1 -275' Tubular leg. Call 901- 274 -7510 days 901- 812 -425 -4226. 853-8037 nights. Perry Andrews ITC -30. Like new. Used only as backup. Price P. O. Box 1648 10KW FM CCA, 6 yrs old, stereo, exc. cond. M. $1600. Save about S700. Bud Bastian, 309 - Jacksonville, TX 75766 Cooper, 215- 379 -6585. 342 -3161. `ww

Broadcasting Mar 5 1979 154 Help Wanted News Continued TELEVISION Wanted Management r News Director Help

with broad experience in investigative and street re- porting. Position requires Director that can demon- strate leadership and administrative ability, a cut or two above average, with a strong interest in public General Manager affairs and community involvement. Experienced only MANAGEMENT & TV Station may send tape, resume, and salary requirements to Byron Cowan. WSAC AM /FM, Box 70. Fort Knox, Ken - OWNERSHIP Budget preparation. Expense control. Operating state- lucky, 40121. EOE. ment analysis. Audience development. Sales and pric- New Network Affiliate, located in Eastern ing strategy, locally and with a top national rep. Above for profit growth of strong network United States, with expected on -air date in the needed continued affiliate in Southeast. Manager's compensation will in- Fall of this year, would like to hear from televi- clude piece of That profit growth. Letter and resume to sion broadcast executives experienced in sta- Box C-22 tion management, sales, or programming.

Help Wanted Announcers This is a ground -floor opportunity for any per- son who understands the risks and rewards of TV station ownership. We are looking fora sta- Help Wanted News WONE, DAYTON tion manager, as well as managers for sales and programming. Successful candidates will has a rare opening for a morning drive air personality 1 Join with us in the building and operation of Two person morning teams will be considered. If you this station as well as the search for and ac- feel qualified for a demanding position submit your ANCHOR tape, resume and references to Jon Reed. Program quisition of other properties. Director, WONE, 11 South Wilkinson St., Dayton, Ohio Major medium market news operation seeking 45402. An Equal To qualify, you should have a minimum of 10 Opportunity Employer resumes from anchor candidates. Applicants years experience in the business, of which 5 need strong news background and minimum have recently been earned in your specialty. of two years anchor experience. Candidates However, Sales Managers wishing to move up are being sought for both weekday and to station manager will be considered. A cash weekend anchor positions. Salary open. Send investment in the mid 5 ligures will be re- to Box C -26. Situations Wanted Management quired. Equal Opportunity Employer (M /F) r Our people know of this advertisment so you General Manager can write in confidence. We are an equal op- ! Exec. V.P. portunity employer.

outstanding award winning track record in Box B -160. sales and programming. Currently GM of AM/ FM combo which is being sold (top 50 market). Have been known to triple ratings and billing. Top references. Box C -72.

Help Wanted Technical

Situations Wanted Announcers DOUBLE TALK! Dichotomously different man and Electrical wavelength woman phone show offers grist for all manner of mouth from recipes to xiLoirrin the ratiocination. Fun, too! (415) 569 -6192 Engineers today

Construction of new broadcast facilities in New York City provides open- ings for engineers to participate in the design of TV studios, Video Tape facilities and digital systems for the future. All positions offer generous starting salaries commensurate with background and qualifications plus an outstanding program of employee benefits. We currently need in- dividuals with expertise in the following areas: BASEBALL PLAY -BY -PLAY Available for coming season. 4 AUDIO /VIDEO SYSTEMS ENGINEERS EE degree or equivalent, with some ex- years radio and minor league base- perience in broadcast studio or equipment design. ball experience. Open to any situa- degree or equivalent with a minimum 6 tion. Respond to Box C EQUIPMENT PLANNING ENGINEERS EE -60. years experience in TV broadcasting equipment design. Participate in advanced develop- ment and equipment improvement.

R.F. SYSTEMS ENGINEERS EE degree or equivalent required with a minimum 3 years design and overall systems responsibility including TV, AM /FM, microwave and 2 -way com- munications. FCC license preferred.

ABOVE POSITIONS BASED IN NEW YORK CITY Situations Wanted Programing, OTHER TECHNICAL POSITIONS AVAILABLE IN LOS ANGELES Production, Others Qualified applicants should send resume with salary history and requirements to: Mr. Hector Villanueva, American Broadcasting Companies Inc., One Lincoln Plaza. New York, New York 1 10023. An equal opportunity employer /male and female. Please Read This!! I've spent 12 years learning radio pro- gramming inside & out. Award winner in production & airwork. Adult contemp & American Broadcasting Companies, Inc. 1,47. disco are my long suits. Ready to roH. Available ASAP. Box C -59.

Broadcashng Mar 5 1979 155 Help Wanted Technical Help Wanted Programing, Continued Production, Others

TEMPORARY Graphics /Art Director SUMMER Leading network affiliate in midwest Top 30 Market is reorganizing its TECHNICIANS art department and seeks a creative, perceptive innovator to breathe WCVB -TV Boston, an ABC affiliate new life into all aspects-of concept and design, on -air graphics, print, on Channel 5, seeks applications set design. Challenging opportunity. Send samples of work, resume to for summer technician positions. Box B -187. Period of employment will be from early June into September 1979. WCVB -TV offers a 4 day work week with full provisions of the current IBEW agreement, including a base HELP !!! salary from $302 to $499 per week Los Angeles based production corn - PRODUCTION/ depending upon experience. pany contracted to produce a television PROGRAMMING Applicants should have proven magazine series for internal use by a major ability in more than two of the U.S. corporation seeks the follow- COORDINATOR following operating areas: audio, ing outstanding individuals to work out of L.A. or San Francisco. The Wisconsin Educational Television video, camera, switching, VTR, Network (WETN) has an immediate ENG, projection, and master con- 2PRODUCER /DIRECTORS -These to coordinate in- up their own crew need for an individual A FCC individuals will head trol. first class radio one formational, cultural, and Instructional and be responsible for completing under telephone license is a must. WCVB- stories every television programming produced or two mini documentary to the program/ TV operates a 24 hour per day 5 years ex- contract. Accountable two weeks. Requirements: this individual will schedule with extensive news and creative judgment and operations director, perience, strong for assisting and studio production demands. writing skills. Prefer someone also be responsible excellent previewing and evaluating programs with heavy ENG /EFP experience. Closing for applications is March broadcast by the WEIN and evaluating 31, 1979. Applicants will be notified 3 TV REPORTER/WRITERS- program ideas and proposals. Qualified Responsible for researching, writing and applicants will possess a minimum of 6 of their status by April 30. To apply, on camera reporting of documentary years of television experience as a pro- send a resume to Personnel Depart- stories. Requirements: 3 years ex- ducer and /or 3 years of production/ ment (no telephone calls please), perience, good on camera performance operations supervisory experience. A Boston Broadcasters, Inc., 5 TV and ability to present all material in a working knowledge of both video and Place, Needham, MA 02192. Please clear, interesting fashion. film production, copyright laws and con- note Summer Technicians on the 2 TV CAMERAMAN /EDITORS -Must tract administration is required. Send resume. have an excellent creative eye, lighting resume, salary history, and references expertise and know how to edit their to: ECB Administrative Services-Person- An Equal Opportunity Employer MIF footage for maximum impact. Require- nel, 732 N. Midvale Blvd., Madison, WI. ments: 3 years experience with a strong 53705, by March 14, 1979. ENG /EFP shooting and editing back- An Equal Opportunity Employer -VIDEO ground. Functioning Under An Affirmative Action SONY 2 ENGINEER /SOUNDMEN- Respon- Plan MAINTENANCE sible for operation and maintenance of INSTRUCTOR ENG, studio and editing equipment; plus recording sound on location. Re- Sony Video Products Company offers quirements: 2 years experience with this position to experienced mainte- 314" & 1" formats. Prefer 1st class nance engineers with at least two years license. of technical school. You should enjoy 1 /REPORTER- analyzing and explaining the theory and TV SERIES HOST -time to intro program, ALLIED FIELDS maintenance of the latest videotape Needed part stories and occa- and color camera equipment and be bridge between sionally write and report mini -docs. Re- Help Wanted Sales able to stand up before groups of broad- ap- cast quirements: Excellent on camera engineers. You should be good with writing, reporting your hands to demonstrate mechanical pearance, and 5 years & /or anchoring experience. disassembly and adjustment. If you are Positions ready to be recognized as "The Sony Ex- Send letter, detailed resume & salary re- pert" Send your resume to: quirements to Available Thomas Scott Ill, Mgr. LARRY HIGGS & ASSOCIATES Video Maintenance School 177 E Colorado Blvd. One of the largest manufacturers of Sony Corporation of America Room 1190 2020 S. Central Ave., Pasadena, CA 91105 audio tape recording equipment Suite No. 240 'Please note if you're attending has immediate openings in Techni- Compton, Ca. 90220 NAB in Dallas. cal Service and Sales. (213) 537 -4300 An equal opportunity employer Miscellaneous Send resume stating salary require- ments to Larry Cutchens, Sales Manager VITAL HAS A FUTURE NEED A NEWS SET? FOR YOU International Dynamic growth opportunities for video Tapetronics engineers with experience in video switching systems. Enjoy Florida living. Corporation Work for hi- technology company. Send resume to: Dale Buzan, Vital Industries, a25 South Main St B,00mington, IL 61701 Inc., 3700 N.E. 53rd Avenue, Gainesville, TELE-7 .VISION DESIGN 'none. 500- 828 -1381 Florida 32601. 3746 Clorendon Rd Clava1011O MO 44118 (216)621-0077 J

Broadcasting Mar 5 1979 156 Radio Programing Business Opportunities Gunsmoke The Original Radio Network Series For Sale: atoning William Conrad BACK ON THE AIR! BROADCASTING Now available for Woad Doma.' CHARLES MICHELSON, inc. SCHOOL 0150 Wilshire Blvd., Barad,/ Nab, Ca. 10212 (213) 2714516 in New York City Phone 212 -245 -2640 or Write: P.O. Box 23, Radio City Sta., N.Y., N.Y UFO'S Big name TV & Film Stars, 10019 Sports Celebrities available ENCOUNTERS for personal appearances. ïer OF EVERY KIND They can come complete with DAILY 7 MONTI MSUn510 18010 rIEI1TIES OF autographed pictures (still the 1 ACTUAL IFIOITFO HI EICOIInIS FICTUSIIELr IT: best premium going -great for PROGRAM SYNDICATION UNIVERSAL SOUNDS UNLIMITED INC. openings, fund -raisers, etc.). 10.101 135,1111 PARK. 11106 5000742011 company for sale - $65,000. Price includes For particulars, call or write $30,000 in lease contracts. 372 master tapes the people who arrange of Easy Listening, Rock. Disco and Country. everything: 8,000 Lp's and 45's plus current hits library, demos, programming aids - everything except equipment. Contact Box C -30. PROFESSIONAL SYNDICATION Pfeiffer,9Anderson & Co. f J SERVICE -QUALITY -EXPERTISE Talent Agents: 8322 Beverly Blvd Hollywood. CA 90048 ALIVE COUNTRY- CASUAL COUNTRY- CANNED POP (213) 658 -5052 í MANAGEMENT in search of Broadcast Promotion Talent? Pro- motion Pro ready for a change? Send job 6238 LaPas Trail Indianapolis, IN 46268 (317)291 -9400 specifications and/or resume to the Broad- casters Promotion Association Employment Bureau, c/o Box Q-45.

THE BIG BAND ERA LIVES Wanted To Buy Stations and is ready to produce profits for your station - Send for details: i Financially qualified STRIKE UP THE BAND Individual with $300,000 cash Investor group in top 150 Box 221. Beloit, WI 53511 wishes to purchase AM or FM wishes to buy radio properties (Class C markets. Profit or Loss History not im- FM or AM /FM Combinations preferred). portant. Will pay large finders fee, all Serious inquiries only. Box C -67. replies treated confidentially. Box C -55.

LUM and ABNER 5 -15 MINUTE PROGRAMS WEEKLY WANTED Program Distributors Black Broadcast Group, fully AM -FM OR BOTH 410 South Main funded, seeking Television stations. Jonesboro, Arkansas 72401 MIDWEST & S.E. Will consider radio. Reply in TO Phone: 501- 972 -5884 strict UP 900M confidence to Box B -165. PRINCIPALS ONLY Box B -130

Employment Service For Sale Stations HWORLD'S FASTEST T SHERMAN RADIO JOBSHEET" "dBROWN FREE LISTINGS FOR STATIONS I ASSO( Select Media Brokers FREE SAMPLES FOR YOU! MEDIA BROKER SPECIALISTS NC Daytimer 225K Small J STILL $12 FOR 13 WEEKS! TV RADIO CATV NC Daytimer 260K Suburban 904- 252 -3861 P n Box 4475: Ft Lauderdale. Fla 33318 PA Daytimer 575K Suburban P.O. BOX 678 DAYTONA. FLA. 32017 WA Daytimer Phone 1305) 561-9334 250K Suburban GA Daytimer 467K Metro GA Daytimer 385K Small AL Fulltimer 635K Small H.B. La Rue, Media Broker AM -FM BROADCASTER'S NY Fulltimer 1.6MM Major 6 ACTION LINE AM West Coast: TX Daytimer 695K Medium The Broadcasting Job you want 44 Street, 5th Floor -San Fran- Montgomery AM anywhere in the U.S.A. cisco, California 94104 415/873.4474 P.O. 5 1 Year Placement Search $25.00 East Coast: Box Call 812- 889 -2907 210 East 53rd Street, Suite 50 -New York, N.Y. Albany, Georgia 31702 R2, Box 25 -A, Lexington, Indiana 47138 10022 212/288 -0737 (91 2) 883 -4908

Broadcasting Mar 5 1979 157 For Sale Stations Continued HOLT CORPORATION BROKERAGE - APPRAISALS - CONSULTATION OVER A DECADE OF SERVICE CHAPMAN ASSOCIATES® TO BROADCASTERS The Holt Corporation Holt Corporation West media brokerage service Westgate Mall, Suite 205 5944 Luther Lane, No. 401 Bethlehem, PA 18017 Dallas, TX 75225 215- 865 -3775 214- 696 -1353

STATIONS CONTACT (404) 458 -9226 r S Small AM $185K 29% Bill Cate RALPH E. MEADOR $87K Ray Stanfield (213) 363 -5764 NW Small AM 5300K Media Broker S Small Fulltime $400K Terms Bill Chapman (404) 458 -9226 AM - FM - TV - Appraisals AM /FM $1MM 29% Bill Whitley (214) 387 -2303 W Metro P.O. Box 36 AM $1.7MM $493K Jim Mackin (312) 354 -3340 MW Metro Lexington, Mo. 64067 To receive offerings of stations within the areas of your interest, Phone 816- 259 -2544 write Chapman Company, Inc., 1835 Savoy Dr., N.E., Atlanta, GA 30341 t

LARSON /WALKER & COMPANY AM /FM Kentucky. Real Estate. $420,- PREDOMINANT FM Brokers, Consultants & Appraisers 000. Combined horizontal and vertical power of FM Suburban market in Georgia. 213/828 -0385 202/223 -1553 from in Large Suite 417 $280,000. 200,000 watts tall tower stereo. Suite 214 booming Southwest market with successful 11881 San 1730 Rhode AM /FM in Western N.Y. State. $590,- inspirational format. Excellent staff. Vicente Blvd. Island Ave. N.W. 000. Los Angeles, CA. 90049 Washington, D.C. 20038 1 kw AM in Southern Ga. Real Estate. 1,250,000 with Terms $250,000. Owner Box C -7 3 kw FM in good Ga. market. $280.000. 1kw AM pre- sunrise. Real Estate. FOR SALE BY OWNER BROADCASTING'S Eastern N.Y. $575,000. 10kw AM in North Carolina. University Single station market Class A in CLASSIFIED RATES town. $480,000. Northeast Indiana. Only partially Fort Worth /Dallas area. Fantastic developed. $225,000 cash or Payable in advance. Check or money order only. coverage. Billing 500,000. Make offer. S250,000 with $72,500 down. AM -FM in Kentucky $360,000. Terms. When placing an ad, indicate the EXACT category Unusual circumstance regarding fan- (219) 583 -4551 Evenings desired: Television, Radio, Cable or Allied Fields: tastic buy in New Jersey. Powerful day Help Wanted or Situations Wanted; Management. timer. Great market. $650,000. Sales, etc. If this information is omitted, we will determine the appropriate category according to 3kw Stereo FM. Densely populated Sunbelt AM -FM suburban area in Central Ohio. $375,- the copy No make goods will be run if all informa- tion is not included. 000. Middle Georgia Single Station Market 1kw Daytimer with Deadline is Monday for the following Monday's Eastern Georgia. which benefits from two larger nearby very good coverage. $420,000. issue. Orders and/or cancellations must be sub- growing markets. '78 Underdeveloped facility in large metro Billing more than mitted in writing. (No telephone orders and/or can- doubled area. S1.5 million. '77 Billing. Price: $220,000. cellations will be accepted). Principals only. North Florida Metro area. Daytimer. Box C -14 Replies to ads with Blind Box numbers should be $360,000. addressed to (box number) clo BROADCASTING, 10kw AM in Texas with Fulltime C.P. 1735 DeSales St., N.W., Washington, DC 20036. $675,000. Several California Radio sta- Advertisers using Blind Box numbers cannot re- FM in Waco, Texas area. $140,000. quest audio tapes, video tapes, transcriptions, AM /FM. Southern Kentucky. Real tions for Sale. films VTR's be forwarded to BROADCASTING Estate. $340.000. or to Blind Box numbers. Audio tapes, video tapes, AM /FM in Louisiana with very high po- W. John Grandy tential. $425,000. transcriptions, films and VTR's are not forwarda- ble, and are returned to the sender. Overseas AM /FM /TV. U.S. Common- Broadcasting Broker wealth Automation. 220,000. 1029 Pacific Street Rates: Classified listings (non -display) Help N.C. Daytimer. Real estate. Growing Wanted: 70c per word. $10.00 weekly minimum. market. $400,000. Terms. San Luis Obispo, California Situations Wanted: (personal ads) 40c per word. Two central Georgia properties. 93401 $5.00 weekly minimum. All other classifications: All stations listed every week until sold. Let us list 805 -1900 800 per word. $10.00 weekly minimum. Blind Box your station Inquines and details confidential -541 numbers: $2.00 per issue. BUSINESS BROKER ASSOCIATES Rates: Classified display: Situations Wanted: 615- 756 -7835 24 HOURS (personal ads) $30.00 per inch. All other I AM -FM WOIZ classifications: $60.00 per inch. For Sale Stations, khz 5000 walls daytime 810 Wanted To Buy Stations, Employment Services, 100,000 walls. 24 hours. 107.5 stereo Business Opportunities, and Public Notice adver- This powerful Charleston SC area combo pro- tising require display space. Agency Commisse THE grams Gospel on AM and Disco -Soul on FM. A only on display KEITH W. HORTON great potential and opportunity for minorities. space. COMPANY, INC. Priced slightly above 21/2 gross Publisher reserves the right to alter Classified Title 51.000.000 copy to conform with the provisions of VII of P. O. Box 948 the Civil Rights Act of 1964, as amended. Elmira, NY 14902 Word count: Include name and address. Name of (607)733 -7138 MEDIA BROKERS city (Des Moines) or state (New York) counts as two words. Zip code or phone number including Brokers and APPRAISERS area code counts as one word. Count each ab- Consultants mn r1ICHA1ID A breviation, initial, single figure or group of figures to the or letters as a word. Symbols such as 35mm, COD, Communications Industry PD, etc. count as one word. Hyphenated words 75 NORTH MICHiGAN -CHICAGOtiO11 count as two words. Publisher reserves the right to 312.467.0040 abbreviate or alter copy.

Broadcasting Mar 5 1979 158 Stock5 Index

Approx. Total market Closing Closing shares capitali. Stock Mad. Wed. Net change % change 1978 -79 PIE out nation symbol Exch. Feb. 28 Feb. 21 in week in week High Low ratio (000) (000)

Broadcasting ABC ABC N 34 37 1/8 - 3 1/8 - 8.41 41 1/4 23 1/2 7 27,700 941,800 CAPITAL CITIES CCB N 37 3/8 40 1/4 - 2 7/8 - 7.14 75 37 3/8 10 14,000 523,250 CBS CBS N 50 5/8 52 1/8 - 1 1/2 - 2.87 64 43 7/8 7 28,100 1,422,562 COX COX N 59 3/4 57 3/8 2 3/8 4.13 59 3/4 25 1/2 13 6,667 398,353 GROSS TELECASTING A 21 - - 1 GGG 20 3/8 5/8 2.97 23 7/8 13 5/8 8 800 16,300 1 KINGSTIP COMMUN.* KTVV 0 11 1/2 11 1/2 11 3/4 3 7/8 21 462 5,313

LIN LINB 0 37 1/4 38 3/4 - 1 1/2 - 3.87 43 16 1/2 10 - 2,789 103,890 METROMEDIA MET N 52 1/2 53 - 1/2 - .94 71 25 1/4 9 4,600 241,500 MOONEY MOON 0 5 3/4 5 1/4 1/2 9.52 6 1/2 1 7/8 425 2,443 RAHALL* RAHL 0 20 1/2 20 1/2 21 1/4 8 5/8 23 1,264 25,912 SCRIPPS -HOWARD SCRP 0 50 50 52 30 1/2 9 2,589 129,450 STARR SBG M 13 3/4 13 1/2 1/4 1.85 13 3/4 76 1,547 21,271

STORER SBK N 30 3/8 32 1/4 - 1 7/8 - 5.81 34 7/8 19 3/8 8 4,948 150,295 TAFT TFB N 19 3/4 22 - 2 1/4 - 10.22 24 7/8 12 1/4 7 8,508 168,033 TOTAL 104,399 4,150,372 Broadcasting with other major interests

ADAMS- RUSSELL AAR A 10 1/2 10 7/8 - 3/8 - 3.44 14 7/8 3 3/4 9 1,257 13,198 AMERICAN FAMILY AFL N 10 5/8 11 - 3/8 - 3.40 17 1/8 9 1/4 5 10,536 111,945 JOHN BLAIR BJ N 25 28 1/4 - 3 1/4 - 11.50 31 3/8 11 1/8 6 2,447 61,175 CHARTER CO. CHR N 7 7 1/8 - 1/8 - 1.75 8 3 7/8 7 191219 134.533 CHRIS -CRAFT CCN N 11 1/2 11 7/8 - 3/8 - 3.15 11 7/8 4 1/2 10 3,696 42,504 COCA -COLA NEW YORK KNY N 6 1/4 6 5/8 - 3/8 - 5.66 9 1/4 6 1/8 9 17,641 110,256 COMBINED COMM. CCA N 31 1/8 31 1/2 - 3/8 - 1.19 45 1/8 19 12 10,369 322,735 COWLES CWL N 21 3/4 22 1/2 - 3/4 - 3.33 25 1/4 12 1/2 18 3,969 86,325 DUN C BRADSTREET DNB N 30 5/8 33 - 2 3/8 - 7.19 38 26 1/4 13 27,886 854,008 FAIRCHILD IND. FEN N 26 1/8 27 7/8 - 1 3/4 - 6.27 35 1/4 9 1/2 6 5,708 149.121 FUQUA FDA N 9 1/4 9 7/8 - 5/8 - 6.32 13 5/8 8 5 12.661 117.114 GANNETT CO. GCI N 41 1/2 41 1/4 1/4 .60 49 32 3/4 14 22,430 930,845 GENERAL TIRE GV N 24 3/4 25 3/4 - 1 - 3.88 30 5/8 22 3/8 5 22,710 562,072 GRAY COMMUN. 0 21 21 1/2 - 1/2 - 2.32 24 8 7 475 9.975 HARTE -HANKS HHN N 21 1/4 22 1/2 - 1 1/4 - 5.55 24 1/2 13 13 9,117 193,736 JEFFERSON -PILOT JP N 30 3/8 30 3/8 1.25 34 1/2 26 5/8 8 22.895 695,435 MARVIN JOSEPHSON MRVN 0 14 1/4 14 1/4 14 3/4 8 1/4 8 2,547 36,294 KANSAS STATE NET. KSN 0 12 1/2 13 1/2 - 1 - 7.40 14 3/8 4 3/4 11 1,799 22,487 KNIGHT- RIDDER KRN N 23 1/4 23 3/4 - 1/2 - 2.10 28 1/8 13 1/4 10 32,797 762,530 LEE ENTERPRISES* LEE N 22 5/8 22 5/8 22 3/4 11 1/8 10 7,285 164,823 LIBERTY LC N 30 1/8 31 - 7/8 - 2.82 33 7/8 18 7 6,762 203,705 MCGRAW-HILL MHP N 24 7/8 29 5/8 - 4 3/4 - 16.03 32 5/8 15 5/8 10 24.777 616,327 MEDIA GENERAL MEG A 20 1/2 21 5/8 - 1 1/8 - 5.20 23 1/8 13 5/8 10 7,456 152.848 MEREDITH MOP N 28 3/8 28 3/8 40 1/4 17 3/8 6 3,094 87,792 MULTIMEDIA MMED 0 24 3/4 25 1/4 - 1/2 - 1.98 28 1/4 16 1/4 11 6,630 164.092 NEW YORK TIMES CO. NYKA A 26 1/2 27 1/8 - 5/8 - 2.30 31 5/8 15 3/4 15 11,599 307,373 OUTLET CO. OTU N 20 1/4 21 - 3/4 - 3.57 32 7/8 16 5/8 5 2,445 49,511 POST CORP. POS A 17 1/8 17 3/4 - 5/8 - 3.52 19 3/8 8 1/6 8 1.824 31,236 REEVES TELECOM RBI A 5 1/8 5 1/4 - 1/8 - 2.38 5 1/4 1 3/4 57 2,388 12,238 ROLLINS ROL N 16 5/8 17 - 3/8 - 2.20 24 1/4 14 7/8 8 13,407 222.891 RUST CRAFT RUS A 33 1/4 33 1/4 33 1/4 8 1/2 16 2,319 77,106 SAN JUAN RACING SJR N 15 14 5/8 3/8 2.56 15 7/8 7 5/8 25 2.509 37.635 SCHERING PLOUGH 5GP N 29 29 1/2 - 1/2 - 1.69 44 3/4 26 3/8 8 53.580 1.553,820 SONDERLING SOB A 24 1/2 24 1/2 25 8 3/8 8 1,105 27,072 TECH OPERATIONS TO A 7 1/4 6 3/8 7/8 13.72 8 3/4 2 3/8 26 1,352 9.802 TIMES MIRROR CO. TMC N 30 31 - 1 - 3.22 35 20 3/4 9 34,811 1,044,330 TURNER COMM. 0 27 1/2 29 - 1 1/2 - 5.17 31 7 3/4 3,800 104,500 WASHINGTON POST WPO A 22 5/8 23 1/8 - 1/2 - 2.16 26 1/2 10 7/8 8 16,268 368.063 WOMETCO WOM N 14 3/4 15 3/8 - 5/8 - 4.06 18 1/4 10 7/6 8 89524 125,729

TOTAL 442,094 10,577,181 Cablecasting

ACTON CORP. ATN 9 1/8 9 1/8 13 5/8 3 1/8 6 2,419 22,073 AMECO ACO 1/2 11200 ATHENA COMM. 4 3/8 3 5/8 3/4 20.68 5 1/2 1/8 2,125 9.296 BURNUP E SIMS BSIM 5 3/8 5 1/4 1/8 2.38 6 1/8 3 1/8 41 8.531 45,854

' ''ABLE INFO.* 2 1/4 2 1/4 3 1/4 11 648 1,458 CJMCA ST 12 1/2 13 3/4 - 11/4 - 9.09 14 1/4 3 3/4 15 1,617 20,212 COMMUN. PROPERTIES COMU 16 1/2 14 2 1/2 17.85 16 3/4 3 5/8 19 51018 82,797

ENTRON6 ENT 1 1/4 1 1/4 3 1/2 7/8 1 979 1.223 GENERAL INSTRUMENT GRL 28 1/8 30 - 1 7/8 - 6.25 40 17 5/8 7 71682 216,056 GENEVE CORP. GENV 13 13 15 3/4 7 1/2 4 1,121 14,573 TELE- COMMUNICATIONS TCOM 17 5/8 18 3/8 - 3/4 - 4.08 19 1/8 2 7/8 43 5,327 93,888 TELEPROMPTER TP 12 1/2 13 7/8 - 1 3/8 - 9.90 14 1/4 6 3/4 18 16,952 211,900 TEXSCAN TEXS 1 7/8 2 - 1/8 - 6.25 2 7/8 1 1/4 11 786 1,473 TIME INC. TL 38 3/4 41 3/8 - 2 5/8 - 6.34 50 31 3/4 7 20,505 794,568 TOGO" TOCM 8 8 1/4 - 1/4 - 3.03 8 1/4 1 5/8 17 1,496 11.968 UA- COLUMBIA CABLE UACC 43 42 3/4 1/4 .58 43 15 1/2 21 1.679 72,197 UNITED CABLE TV UCTV 28 3/4 30 3/4 - 2 - 6.50 30 3/4 3 7/8 24 2,036 58,535 VIACOM VIA 26 27 7/8 - 1 7/8 - 6.72 28 16 5/8 15 3,799 98,774

TOTAL 83.920 1,756,845

Broadcasting Mar 5 1979 159 Approx. Total market Closing Closing shares capitali- I PIE out zation Stock Wed. Wed Net change change (978-79 ratio (000) (000) symbol Exch. Feb.28 Feb 21 m week in week High Low

Programing

COLUMBIA PICTURES CPS N 19 20 1/2 I 1/2 - 7.31 24 1/2 7 3/8 3 9.749 185.231 DISNEY DIS N 37 1/8 39 1 7/8 - 4.80 47 5/8 32 1/4 12 32,416 1.203,444 FILMWAYS FWY N 14 7/8 13 5/8 1 1/4 9.17 17 6 7/8 8 10.980 163,327 FOUR STAR 1 1/4 1/2 3/4 150.00 2 1/8 1/2 13 666 832 GULF WESTERN GW N 14 1/8 14 7/8 3/4 - 5.04 18 3/8 10 1/4 4 48,177 680,500 MCA MCA N 40 7/8 44 1/4 3 3/8 7.62 48 1/4 25 3/4 7 23,227 949.403 MGM MGM N 21 1/4 21 3/4 1/2 - 2.29 24 1/8 12 7/8 7 29,102 618,417 TRANSAMERICA TA N 16 1/4 16 5/8 3/8 - 2.25 19 13 1/4 5 66,475 1.080,21 20TH CENTURY -FOX TF N 35 1/8 36 7/8 2.43 39 3/8 10 5 7,759 272.53&/ VIDEO CORP. OF AMER 0 5 1/4 5 5/8 3/8 - 6.66 9 3/4 3 1/2 15 988 5.187 WARNER WCI N 43 7/8 45 1/8 l 1/4 2.77 56 7/8 25 3/4 8 14.622 641.540 WRA THER WCO A 13 3/8 14 1/8 3/4 - 5.30 14 7/8 4 1/2 36 2,308 30.869

TOTAL 246,469 5.831.502

Service BbOU INC. BOO 0 34 1/2 34 1/2 38 3/4 22 1/2 B 2,513 86.698

COMSAT CO N 39 1/8 40 7/8 - 1 3/4 - 4.28 48 3/4 28 3/4 10 8,000 313.000 DOYLE DANE BERNBACH DOYL O 17 1/4 18 - 3/4 - 4.16 31 16 1/4 7 1,776 30,636 FOOTE CONE C BELDING FC B N 17 1/2 18 - 1/2 - 2.77 23 1/8 14 3/4 6 2,538 44,415 GREY ADVERTISING GREY 0 34 34 36 16 1/2 4 624 219216 INTERPUBLIC GROUP IPG N 31 3/4 33 1/4 - 1 1/2 - 4.51 39 1/4 22 1/2 7 2,387 75,787 MCI COMMUNICATIONS MCIC O 4 3/4 5 5/8 - 7/8 - 15.55 5 3/4 7/8 43 20,431 97,047 MOVIELAB MOV A 3 1/2 2 7/8 5/8 21.73 3 3/4 1 13 1,414 4.949 MPO VIDEOTRONICS* MPO A 4 5/8 4 5/8 65 3/8 4 4 520 2,405 A. C. NIELSEN NIELB o 20 3/4 21 1/4 - 1/2 - 2.35 28 1/2 18 7/8 10 10.980 227.835 OGILVY C MATHER OGIL 0 21 3/4 21 3/4 56 1/2 20 7 3,610 78,517 TPC COMMUNICATIONS TPCC O 7 3/4 B 1/4 - 1/2 - 6.06 10 1/2 2 1/4 14 899 6,967 J. WALTER THOMPSON JWT N 23 7/8 23 1/4 5/8 2.68 32 7/8 15 1/8 6 2,649 63,244 WESTERN UNION WU N 17 1/4 17 3/8 - 1/8 - .71 21 1/4 15 7 15,177 261,803

TOTAL 739518 193141519

Electronics /Manufacturing

AEL INDUSTRIES AELBA 0 5 5/8 5 3/4 1/8 2.17 10 1/4 2 3/8 4 1.672 9.405 AMPEX APX N 14 5/8 15 1/4 5/8 4.09 19 1/4 7 3/8 11 11.357 166,096 ARVIN INDUSTRIES ARV N 14 1/4 14 5/8 3/8 2.56 22 1/2 12 1/2 4 5.959 84.915 CCA ELECTRONICS* CCA O 1/8 1/8 5/8 1/8 1 897 112 CETEC CEC A 4 3/4 4 5/8 1/8 2.70 5 3/4 1 3/4 11 2,127 10.103 C OHU COH A 3 1/4 3 1/8 1/8 4.00 5 1/2 2 1/8 10 1,732 5.629 CONRAC CAX N 13 7/8 13 1/2 3/8 2.77 27 1/4 13 1/2 7 2.052 28.471 EASTMAN KODAK EASKD N 59 5/8 62 1/4 - 2 5/8 4.21 86 3/4 42 12 161.376 9,622.044 FARINON FARN 0 11 1/4 12 1/4 - 1 8.16 16 1/2 8 11 4,762 53,797 GENERAL ELECTRIC GE N 46 47 1/2 - 1 1/2 3.15 56 5/8 44 1/2 9 184,581 8,490.726 HARRIS CORP. HRS N 26 27 3/8 - 1 3/8 5.02 35 3/4 19 7/8 12 25.461 661,986 MARVEL INDUSTRIES HARV 0 6 6 6 3 1/8 16 480 2,880 INTL. VIDEO CORP.* I VCP 0 1 7/8 1 7/8 2 5/8 1/4 2.701 5,064 M/A COM, INC. MAI N 38 1/8 41 2 7/8 7.01 41 7/8 20 1/4 17 1,320 50.325 3M MMM N 56 3/8 59 1/4 2 7/8 4.85 64 3/4 43 1/2 13 116,473 6,566,165 MOTOROLA MOT N 36 1/4 36 1/4 56 7/8 34 1/4 9 28.544 1.0349720 N. AMERICAN PHILIPS NPH N 25 3/4 26 1/2 3/4 2.83 36 24 1/2 5 12,033 309.849 OAK INDUSTRIES OAK N 20 3/4 21 3/4 1 4.59 24 6 1/4 20 2,973 61,689 ORROX CORP. ORRX O 4 7/8 5 1/8 2.50 6 1/2 1/2 7 1.977 9.637 RCA RC A N 25 1/4 27 1 3/4 6.48 33 5/8 22 3/4 7 74,821 1,889,230 ROCKWELL INTL. ROK N 36 36 5/8 5/8 1.70 38 28 1/4 6 33.900 1,220,400 RSC INDUSTRIES RSC A 2 5/8 2 1/2 1/8 5.00 4 1 5/8 13 2,4I2 6.331 SCIENTIFIC -ATLANTA SFA A 34 1/4 36 5/8 2 3/8 6.48 36 5/8 16 3/4 16 2,644 90.557 SONY CORP. SNE N 8 1/4 8 1/8 1/8 1.53 10 3/8 7 13 172.500 1,423.125 TEKTRONIX TEK N 49 7/8 52 1/2 2 5/8 5.00 68 1/2 28 1/4 14 17.995 897,500 TELEMATION TLMT 0 1 1/4 1 1/2 1/4 16.66 2 1/4 1/2 2 1,050 1.312 VAL TEC VTEC 0 9 9 1/2 1/2 5.26 12 3/4 6 1/2 23 4,056 36,504 VARIAN ASSOCIATES VAR N 15 7/8 16 5/8 3/4 4.51 21 13 11 6,838 108.553 WESTINGHOUSE WX N 17 1/2 18 1/2 2.77 24 1/2 16 1/4 5 86.511 1.513.99, ZENITH ZE N 13 3/8 14 5/8 4.46 28 11 3/8 19 18,800 251,441,' TOTAL 9909024 34.6129517

GRAND TOTAL 1,9401424 58.242,936

Standard S Poor's 400 Industrials Average 107.10 110.51 -3.41

Wednesday. closing PIE ratios are based on earnings per -share A- American Stock Exchange Over -the- counter bid prices supplied by 'Stock did not trade on ligures for the last 12 months as published M- Midwest Stock Exchange Homblower 6 Weeks. Hemphill -Noyes Inc., price shown is last traded price. company by Standard 6 Poor's Corp. or as obtained N -New York Stock Exchange Washington. No PIE ratio is computed. through Broadcastings own research. Earn - 0-over the counter (bid price shown) Yearly high -lows are drawn from trading days registered net loss. .ings ligures are exclusive of extraordinary P- Pacific Stock Exchange reported by Broadcasting. Actual figures "Stock split may vary slightly. +Traded at less than 12.5 cents. gains or losses.

Broadcasting Mar 5 1979 160 Profìlea

Blair's Boden: still "bound up by the rating books." Radio selling, he says, "is still the last frontier crazy about radio for creative selling." after all these years In hiring, Mr. Boden says, he looks for "people- oriented people," people with John Boden has been in the broadcasting "intelligence, of course," and also sales business for almost a quarter of a honesty, integrity, creativity, persistence. century, all of that time in radio, none in He also looks for bad losers. "By bad," LAevision. And he doesn't feel the least he says, "I don't mean desk pounders, but bit deprived. people that aren't satisfied with losing. "There's still a lot of glamour in radio, Most sales people are one -step sales peo- and in selling radio," he says. "I'm more ple: `Sorry we lost the business; better excited about it now than when I first got luck next time.' I look for the two -step in." sales people who say, `Sorry we lost the He first got in from the agency side, and business, and this is what I'm going to do he got into that as much by accident as by to get the business.' " design. Just out of DePauw University Mr. Boden says he also tries to hire peo- with a degree in political science, he had ple with a potential to become managers. wanted to go to law school but couldn't It can be tricky, he admits, because good afford it. So he talked to his brother-in -law, John Nash Borden -president, Blair Radio, managers maybe lost to other employers, who was in the time -sales business and New York; b. Oct. 19, 1928, Evanston, Ill.; BA, but he reasons that "it's better to have who not only suggested that he try adver- political science, DePauw University, top -flight people and lose them than to tising but also, upon finding the young Greencastle, Ind., 1952; trainee, later time - have mediocre, security- seeking people man agreeable to the notion, got him his buyer, Leo Burnett Co. Chicago. 1952 -55; who'll never leave." Weed & Co., salesman, 1955, and manager of first job, with Leo Burnett Co. in Chicago. He looks, too, for self- motivated peo- Chicago radio office, 1956; with Blair Radio The brother -in -law was Harry B. Smart, ple. "The days of Knute Rockne and win - since 1957, starting as salesman in Chicago then working for the John Blair Co. sta- one- for -the -Gipper are over," he says. & 1957; VP Midwest sales manager, tion and representation firm in Chicago and 1968 -70; manager, Chicago radio office, Management's job, in his view, is to pro- now chairman and chief executive officer 1970 -73; VP and general manager of Blair vide "an atmosphere for motivation" - of the company's Blair Television. With Radio, based in New York, 1973 -79; present not one based on fear, or wholly on Mr. Boden installed as president of Blair post, Jan. 1, 1979; m. Shirley Krejci, 1953; money, but based instead on "love" and Radio since the first of the year, there is a three children -John N. Jr., 23; Chris. 21; Jeff. "caring for each other" to make the com- tendency around the Blair headquarters 20. pany "a fun place to work," a place where these days to joke about the divisions' people "want to come to work," where being run by "the Chicago Mafia." management people are good listeners, At Burnett, Mr. Boden started in 1952 traits that I think are essential to survival good teachers, good problem -solvers. in the mail room, that generation's in this world we live in." It seems clear that Mr. Boden himself is equivalent of today's training program, Mr. Boden's world -and the station -rep motivated -and having fun. Jack W. Fritz, and progressed upward to timebuyer world as he sees it -is a people world. His president of John Blair & Co., calls him before deciding he would be happier sell- own part of it encompasses about 90 peo- "one of the hardest -working people I've ing than buying. That decision took him to ple in headquarters and 12 branch offices, ever known. He's completely devoted to the Weed & Co. rep firm, where he started serving 127 AM and FM stations in some the business and his family." as a salesman in 1955 and became Chicago 75 markets. He's also a sports enthusiast, runs radio office manager in 1956, his last stop "In the representative business," he about five miles a day, is a long -time col- before Blair Radio put out feelers and says, "all we have is people. The growth of lector of sports trivia, and is especially hired him as a salesman a year later. a company is the growth of its people. The fond of hockey, which he's coached at He remained in Chicago until 1973 but winner -and that's what it's all about - high -school and semi -pro levels. He also his responsibilities grew steadily, first to has the best sales people calling on the reads a lot, particularly biographies, and vice president and Midwest sales manager buyers. The company that has the best friends say one of his favorite pastimes in and later to vice president and general sales people wins." New Canaan, Conn., where he and his manager of Chicago radio sales operations. Selling radio, he says, has changed a lot family live, is "hanging around the His success there vaulted him in 1973 to since he broke in -and yet hasn't changed bookstore on Saturday." For all this, he Blair Radio's number two post, that of vice all that much, either. "Selling is more puts in a long office day, arriving about president and general manager of the divi- numbers -oriented now," he explains, 8:45 a.m. and working till 6 or later, and si".i. It also vaulted him from Chicago to "but we're coming back to personal often takes work home on weekends. Nèw York, a place he has learned to de- salesmanship -if we ever left it." He also travels a lot. He is one of four fend heartily against bad -mouthers. Its When the number -one station in a, Blair Radio executives who regularly put spirit and even its seamier characteristics, market has a 5.6 rating and the number on seminars covering radio advertising and he feels, teach values vital in a sales - nine station has a 4.6, which he says is the programing basics for clients and agencies man's-or almost anyone else's -line of situation in San Diego, "you have to go in cities around the country. He also visits work. back to the age of personal selling -when each of his division's 12 branch offices at "New York is dirty, it's crowded, it's nine stations are within one rating point of least three times a year. In all, he figures, damn near bankrupt," he says, "but it's the top, you have to sell other values, you he's on the road 120 to 130 days a year. got a help- each -other spirit like nowhere can't just sell the numbers." Does he like it? Of course he does. else. It's an effort to just get to work. In The San Diego situation may be more "You have to go where your clients New York you're hassled, cajoled -but extreme than most, but in any event he are," he says. "If you don't like it, you you learn tolerance and patience, two feels that radio shouldn't let itself be should leave the business."

Broadcasting Mar 5 1979 161 Editorials

No Isolation ward and that was in the late 1920's -it became a hard ball game. It is It has now been documented that the Nixon administration set destined to be ever thus as the politicians and the interest groups out to enfeeble an already ailing noncommercial television attack, and as the broadcasters, through the NAB as their only all - system that was perceived to be an enemy. If the documentation inclusive instrument, defend. func- told us no more than that, it would be an interesting but not Inelegant or not, lobbying is the NAB's most important as heads the team. He is especially important footnote to a dark moment in White House tion. Mr. Wasilewski, spokesman, nfy history. It tells much more. flanked by an expert staff familiar with the congressional ropes Most of all, it exposes the political vulnerability of the system and by legal counsel competent to resist the pressures invoked by areas that the Nixon operators decided to corrupt. The evidence is clear an FCC that is determined to get its nose into forbidden of that noncommercial broadcasting would have been captured or at program control or censorship. Crack the "big boys" is the over- least subdued if the Nixon administration had lived out its expec- riding order of the Ferris commission. tations. The Van Deerlin rewrite of the Communications Act con- at The NAB Except for changes in personnel, the system of today is essen- stitutes the immediate business hand. Wasilewski legislative effort while tially the system of the Nixon period. It is still vulnerable to polit- knows every nuance of that enormous a and the interest fronts. ical manipulation, as the second Carnegie Commission also con- keeping wary eye on the FCC public day, we assume, there will be a reorganization. Perhaps cluded in the $1- million report it delivered a month ago (BROAD- One a confederation sort of congress of entities CASTING, Feb. 5). So far, however, nobody has invented a certain there will emerge -a in broadcasting and its offshoots. This must be the constant goal way to keep politics out of a federally funded system operating a study. under a federally appointed bureaucracy. Carnegie is no exception of continuing to that statement. But the time to disturb the status quo is not now. Current sug- a change in command are ill- timed. Nor would that There is a common paradox in all national proposals for the gestions for development of noncommercial broadcasting. Expansionists mischief-making get anywhere. assume that Congresses can be persuaded to vote and Presidents to approve more and more money for public radio and television while taking less and less interest in what is put on the air. That This isn't the Army, Miss Jones assumption further assumes a selflessness that is absolutely anti- thetical to political success. The bigger public broadcasting gets Margita White left the FCC last week, a political casualty who a was and the larger the audiences it attracts, the more keenly will it be deserved better. Mrs. White, Republican, appointed by monitored by political incumbents and aspirants. President Ford to the two -year unexpired portion of a pre- reappointment later to a There is probably no certain way to immunize the national ap- decessor's term in anticipation of full paratus of noncommercial broadcasting from congressional and seven years. The bargain went down with Mr. Ford in the Novem- administration pressures, as long as the national apparatus serves ber 1976 election. successor, Jones, turns to be as both as distributor of federal funds to the many independent sta- If Mrs. White's Anne out in- dustrious and independent, broadcasters will have no quarrel tions in the system and as angel and conduit of national program- with ing. Perhaps the solution lies in a diminished federal presence President Carter's choice, assuming politics required him to and a larger role for local jurisdictions and states. The same tax- make one. payers, after all, are the root sources of all governmental Miss Jones, also a Republican and, by the testimony of associ- revenues. ates, her own woman, will be under special scrutiny in her new If the federal government is to remain the predominant patron, role. Any time she votes with FCC Chairman Charles Ferris, who the constructors of the system will be wise to recognize that polit- proposed her for this job, she will be suspected of collusion or docility. are she will act on own. is a ical immunity is unattainable. Perhaps, however, they can create a Friends confident her It confi- bureaucracy that will at least be resistant to one -sided interests dence to be shared at this point. and will reflect the political complexities of the real world.

NAB convention eve

At the conclusion of its winter meeting in Maui, Hawaii, two months ago, the 45- member board of directors of the National Association of Broadcasters gave a standing ovation to the execu- tive staff as the best in the trade association's 56 -year history. It was a deserved tribute to Vincent T. Wasilewski, who, as presi- dent for 14 years, has structured an organization to cope with the interminable problems confronting the most dynamic of media. There have been trials and errors. Today's executive staff bears little resemblance to the relatively ineffectual one inherited by young lawyer Wasilewski in 1965. Still in his prime at 56, Mr. Wasilewski has been with the NAB for 30 years -his first and only employment after leaving law school and the Air Force. There has never been a time in the half- century memory of for BROADCASTING Jack this publication that the NAB could afford complacency. Once Drawn by Schmid' politicians learned that elections were won and lost on the air- "Ever wonder if anyone is watching ?"

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