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Getting ready for NATPE: Programing's biggest aspidistra of them all The newsweekly of broadcasting arts o Broadcastingand allied ar)ur 48th Year 1979 n ''THE LIST: - Woody Allen, Tim Conway, Peter Falk, Goldie Hawn, Carroll O'Connor, Frank Sinatra (continued on pages 48 and 49) The Dean averaged a 37% share for his entire nine network seasons. The Best of Dean Martin. 100 very funny half- hours. Ready to strip starting Fall 1979. m CA ..,urce: Nil, subject to survey limitations. NAIPE Hospitality Suite, Penthouse, 26th Floo "SLEUTH" 4 Academy Award nominations! "Totally engrossing entertainment...the kind of mystery we keep saying they don't make anymore." -CHICAGO SUN -TIMES "THE STEPFORD WIVES" 43% network share! "I can promise you an eerie, spine tingling good shiver down the spine. " -NY DAILY NEWS We,01011.ucte Q "JENNY" OR. "Marto Thomas and Alan Alda are first -rate." G`pvi - CHICAGO SUN -TIMES at' "A warm, touching, funny movie...Miss Thomas is remarkably gifted." -NEW YORK MAGAZINE AN ALL -NEW GROUP! 25 movies that are all first -run for syndication. "THE HEARTBREAK KID" "An unequivocal hit -a first-class American comedy, as startling in its way as was 36% AVERAGE The Graduate.' " -THE NEW YORK TIMES NETWORK SHARE! Very competitive when compared with other current releases: Avg. Share Viacom Features VI 36% MCA Champagne Movies 36% Paramount Portfolio 8 32% United Artists Showcase 10 31% (NTI. Weighted average shares for premiere showing of all movies that have appeared on prime -time network television.) LONG RUNNING! All 25 movies suitable for 2 -hour "THE MISSILES OF OCTOBER" or longer time slots. "Probably the finest historical drama television has ever presented. " -CHICAGO TRIBUNE "An example of how great TV can be." BUY NOW. -PHILADELPHIA BULLETIN PLAY NOW! 9 movies available immediately. 14 available in 1979. "THE AMAZING HOWARD HUGHES" 43% and 53% network shares! "Sweeps through Hughes adult life like a searchlight... Tommy Lee Jones acquits himself well Viacom in title role." -DAILY VARIETY BroadcastingNMar5 TheWeek in Brief PRELUDE TO BATTLE Both sides in the children's evidence that the prime -time access period is in a state advertising cort.troversy start sparring on the eve of of retrenchment. PAGE 59. A complete list of exhibitors, four weeks of FTC hearings. Here's a report from the what they are offering and who will be representing them camps and the line -up of witnesses for the first week. begins on PAGE 84. PAGE 29. BREAKING DOWN THE CLEARS Testimony of FCC KICK IN PANTS FOR TV A Washington Post poll asserts Chairman Ferris on Capitol Hill last week indicates that that the majority of Americans spend less time viewing the commission has decided to make that move. than they used to. PAGE 30. PAGE 98. MARCH ON WASHINGTON The rally against over- THE LAST DAY Margita White walks away from the regulation drew a smaller than -expected contingent of FCC, leaving a mark on the commission in only 29 broadcasters. But it afforded speakers such as (I -r) Sis months of service. PAGE 100. AFTERMATH Following the release of Nixon papers on White House pressures on public broadcasting, there is a strong determination among policy makers that the system be insulated from future political intimidation. PAGE 104. BETTER NEWS TVB revises its forecast to say that television's revenues will surpass total newspaper revenues by 1990, five years earlier than had been expected. PAGE 114. Kaplan, WAYS(AM)- WROO(FM) Charlotte, N.C.; Bill Summers, WLOU(AM) Louisville, Ky., and Dick Chapin, Stuart 'ROOTS II' Sequel along with ABC -TV regulars push Broadcasting, Lincoln, Neb., a chance to vent their the network to its highest weekly ratings average since feelings. And they were given some assurance that there the first Roots in 1977. PAGE 128. News directors at ABC - is Still hope. PAGE 31. owned stations played down promotional nudges from above, but all do spin -off stories on the miniseries. GELLER WANTS 9 KHZ The NTIA chief says he's PAGE 130. lobbying the White House for change in the U.S. policy in time for WARC. PAGE 33. ABC INCIS BEST YEAR Records were set in revenues and profits during 1978, with broadcasting and NATPE TRUMPS ITSELF The National Association of publishing contributing major shares. PAGE 132. Television Program Executives heads for Las Vegas and its 16th annual conference next Friday. There will be new BLAIR'S BODEN After 25 years in radio, John Boden is records in attendance and the number of exhibitors along more excited than ever about the medium. And the with an jammed agenda of key speakers and critical president of Blair Radio is a firm believer that radio issues. PAGE 46. At this year's NATPE marketplace is selling is the last frontier for creative selling. PAGE 181. Broadcast Advertising. 114 Closed Circuit 9 For the Record 140 Profile 161 Broadcast Journalism.. 130 Datebook 20 Media 98 Programing 126 Broadcast Technology. 133 Editorials 162 Monday Memo 26 Stock Index 159 Business Briefly 12 Fates & Fortunes 136 Open Mike 23 Top of the Week 29 Changing Hands 103 Finance 132 Playlist 135 Where Things Stand 24 Index to Advertisers Air Time Intl 82 -83 O American Intl TV 123 0 American Way 146 0 AP 22 O Chuck Barris Productions 141 0 Blackburn & Co 102 n Broadcast Consultants 124 0 Broadcast Personnel 136 n Broadcast Electronics 17 o Brookville Marketing 1430 Buckley Radio Sales 107 0 CPM Systems 860 Churchill Productions 134 Cinema Shares Intl TV 125 0 Claster TV Productions 17,1150 Columbia Pictures TV 75, 77, 79, 81 0 DFS /General Mills 99, 100 -101 O Environmental Research & Tech 129 Sandy Frank 87, 95 0 Group W Productions 52 -53, 92 -930 Alfred Haber 27 0 Harris 91, 1110 Ted Hepburn 1030 Rex Humbard 121 0 ITT Continental Baking & Mattel Toys 1190 Katz Agency 1100 KHO -TV 280 King World Productions 130 -131 0 Klein & 1090 MCA -TV Front Cover, 21, 23, 25,47- 49.84 -850 MGM -TV 13 -160 MIP -TV 144 -1450 George Moore Assoc 200 Multimedia Program Productions Inside Báck Cover, 350 NFL Films 900 National Telefilm Assoc 139 o National TV Log 1080 Nielsen -Ferns Intl 106 0 Ohio State Awards 94 O Paramount TV Distribution 5 -7, 10 -11, 18 -19 n Rockwell Intl /Collins 47 0 SFM Media Service 1130 Show Biz 55 -580 Sintronics 1120 Sony 96 -97 0 Southern Baptist Radio & TV Comm 1160 State Farm 122 Joe Sullivan & Assoc 134 O TM Productions 500 TVS -TV Network 65, 67, 69, 71, 730 Taft Broadcasting 80 Tandem 36 -45 n JWT Syndication Back Cover n Edwin Tornberg 140 0 Trailways 127 0 United Artists TV 60 -61 0 U.S. Chamber of Commerce 62 0 Universal Intl TV 1200 Viacom 2 -3 n WJFM 111 0 WOR -TV 105 O WSM 88 -89 WSPA -TV 51 0 WTCN -TV 117 0 Warner Bros TV 63 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N.W. Washington. D.C. 20036. Second -class postage paid at Washington, D.C. and additional offices. Single issue 51.50 except special issues $2.50. Subscriptions, V.S. and possessions: one year S40, two years S75, three years $105. Canadian and other international subscriptions add Sl2 per year, U.S. and possessions add 5140 yearly for special delivery, S90 for first class. Subscriber's occupation required. Annually: Broad- casting Yearbook S42.50. Cable Sourcebook S20. Across the Dial- Around the Channels 52.25 (by mail, prepaid only. S3). TH MOST SUCCESSFULLY PROGRAMM :D STATIONS IN TH NATION, TURN TO PARAMOUNT! v'4rh Nd PARAMOUNT COVERING ALL DEMOGRAPHICS...IN ALL TIME PERIODS.. FIRST RUN PROGRAMMING AND THI HAS ITALLI NITH TOP -RATED SERIES, GLITTERING PREMIERE SPECIALS, :INEST LIBRARY OF FEATURE FILMS. "LAVERNE & SHIRLEY" "HAPPY DAYS" "THE ODD COUPLE" "THE BRADY BUNCH" "LOVE, AMERICAN STYLE" "STAR TREK" "MISSION: IMPOSSIBLE" "THE UNTOUCHABLES" "THE LUCY SHOW" "STAR TREK ANIMATED" "THE BRADY KIDS" (ANIMATED) "MAKE ME LAUGH" MARQUEE I PARAMOUNT ACTION THEATRE PORTFOLIOS I THRU V PORTFOLIO VI PORTFOLIO VII PORTFOLIO VIII "PREMIERE FEVER" COMING ATTRACTIONS: "MORK & MINDY" "TAXI" Visit us at our suite at NATPE! CONTACT YOUR PARAMOUNT TELEVISION DOMESTIC SYNDICATION SALESPERSON The night we went to the moon. One in a series of paintings by Joseph Ceateri depicting Taft Broadcasting Activities. Television coverage of the first moon formation and entertainment to the history making performances, send a landing brought families together all American family. note on your letterhead to: across America. And our television sta- And it's a great business to be in. Mr. John T. Lawrence, Jr., Taft Broad- tions helped make this event possible. With radio and TV stations, Hanna - casting Company, 1906 Highland Avenue, At Taft Broadcasting Company, tele- Barbera Productions and themed amuse- Cincinnati, Ohio 45219. vision is just one of ways we combine ment parks, we're in some of the best community service with earnings growth. growth industries around. We're in the business of providing in- For the down -to -earth details on our FT Broadcasting Company Informing and entertaining the American family. Closed Circuit R, Insider report: behind the scene, before the fact officials say session was set up with NAB's has been talking with top officials of Ides of March knowledge. Actually Mr. Van Deerlin present sponsor, Veterans of Foreign New Communications Act rewrite, which probably knew what was going to happen, Wars, about beefing up NAB's part in House Communications Subcommittee because his subcommittee counsel, Chip contest, which last year drew 250,000 Chairman Lionel Van Deerlin (D- Calif.) Shooshan, helped procure others who entries nationally.
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