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MEDIA PACK 2016 THE COMPLETE GUIDE TO LIVING ACROSS THE EMIRATE OUR COMMUNITY-FOCUSED EDITORIAL COVERAGE OFFERS IN TOUCH WITHOUR CITY CITY THANALL OFOURCOMPETITORS COMBINED MORE COPIESOF ABUDHABIWORLD ACROSS THE UNRIVALLED CIRCULATION ACROSS THEEMIRATE WE ARETHEMOSTWIDELY READMAGAZINE THE MARKETLEADER ABOUT ABUDHABIWORLD

AVERAGE COPIES READERS COPIES PER EVERY WEEK

DIARY EACH MONTH UPDATEPEOPLE ANDPLACES ADVERTORIAL FEATURES MONTH OVER 1.4M 482,798 111,415 GOING OUT GOING OUT ADS COVER PROPERTY SUPPLEMENTS CLASSIFIEDS MOVIES BACK CHAT COUPONS (As ofDecember2015) circulation combined Total qualifiedweekly ABOUT OUR READERS Atlantic Ocean North North MOSTOFOURREADERSFALL OFOURREADERSARE MAJORITY EQUALSPLITOFMALEAND ONE ORMORECHILDREN. INCOME ANDNEARLY 50%HAVE 25-54 WITHAHIGHDISPOSABLE WITHIN THEAGE BRACKET OF LONG TERMRESIDENTS FEMALE READERS ABUDHABIWORLD Atlantic Ocean South Atlantic Ocean North Atlantic Ocean South Ocean Indian Atlantic Ocean North Atlantic Ocean South

WHO READS ABU DHABI WORLD? FROM THE READER SURVEY: 2,314 RESPONSES UNDER 24 THEY TENDTO BELONG-TERM RESIDENTS: 5% 65 55 Long term 25-34 31% 35-44 33% 45 Short term 35 45-54 21% OVER 54 10% AED 25,000 No children per month Under Under HALF OFOURREADERSHAVE CHILDREN: OTHER LOCAL ARAB EXPATS ASIAN EXPATS WESTERN EXPATS OTHER MOTORING (CAR LOAN, RUNNINGCOSTSETC.) ENTERTAINMENT SPARE /SURPLUS /SAVINGS TRAVEL DAILY FOOD, BEVERAGES ETC. PROPERTY (LEASE/RENTAL /MORTGAGE) AVERAGE HOUSEHOLDINCOME: 50.8% 47% 14% 32% 49.2% 7% AED 50,000 to 100,000 AED 25,000 to under age18 AED 100,000 Yes, children 50,000 Over Over I ownacar THEY ARECAR DRIVERS: EMPLOYMENT STATUS: 59.2% 4% 13% 15% 15% 16% 16% 21% 5% 5% 11% 20% 30% 34% 82% 7% 31.5% 11% Student / 9.3% other Employed housewife / transport Full time Full time Public Public mother I rent / lease I rent /lease a car E 11

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E 16 E 16 ADNOC Khalifa Industrial City E 11 (Abu Dhabi direction)

ADNOC E 2 ABOUT DISTRIBUTION E 11 Khalifa Industrial City (Dubai direction)

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UNRIVALLED DISTRIBUTION: WE AREE 11 THE E 20 MOST WIDELY CIRCULATED WEEKLY MAGAZINE E 66 ADNOC Samha (Abu Dhabi direction) E 95 E 20 E 66 E 20 E 2 E 16 ACROSS ABU DHABI ADNOC Samha E 16 E 11 (Dubai direction) E 10 E 20 E 20 34 HOSPITALSE 20 E 16 E 16 28 HOTELS E 22

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26 SUPERMARKETS Park Hyatt, E 2 E 30 E 230 Saadiyat Island E 11 Monte Carlo Beach Club Mead & Co, 24 RESIDENTIAL Saadiyat Island Saadiyat Beach The Golf Club E 95 Collection, ADNOC Shahama, E 16 22 AL AIN Saadiyat (Dubai direction) Island

STANDS AS OF STANDS JUNE 2016 Bake, E 20 20 MALLS Saadiyat Island E 66 A 157 E 16 Carrefour, E 30 Deerfields Mall 19E 11 E 2 PETROLE 22 STATIONS E 2

Wahat Hili ZONE 2 Mall 16 GOVERNMENT E 12 ABU DHABI E 30

E 11 The Club AL AIN E 10 E 95 16 Jones the RECREATIONAL LOCATIONS Grocer Carrefour, Corniche Select Express, Al Jimi Mall E 20 E 7 Galleria Mall, Al Jimi Hospital Sowwah Square Desert Ranches, Mall E 16 E 235 Al Reef Villas Sheraton Le Meridien JBI Property ZONE 7 15 COFFEE SHOPS / FOOD OUTLETS Abu Dhabi Select Express, Abu Dhabi Cristal Arabian Ranches, E 22 Hotel Mall Crowne Giant Al Reef Villas Al Noor Beach NBAD HQ Hospital E 22 Central Plaza ZONE Supermarket3 Rotana Boutik Ferrari WorldE 12 8 Market WTC ADWEA Yas Links E 22 SCHOOLS / UNIVERSITIES Mall Welcome Api Cae Mall Vision Cristal Hotel, Marina Square, Golf Course Centre Grand Abu Dhabi Hotel Al Noor Millenium Marina Heights, Waitrose, NYU Madinat Crowne Hospital Tala Tower, Al Zeina Marina Plaza Etihad E 11 Mall Zayed RAK Tower, Yas island DIFFERENT AS LOCATIONS OF JUNE 2016 3 RUWAIS HSMC ADNOC IMI One to Rotana HQ E 20 Bake, Abela Ocean Terrace Tower, E 22 One Hotel Grand Crowne Plaza, Corniche Khalidiyah Laundry Community Office, HAAD Al Wahda 360 Head Office, Yas Island A 170 Spinneys Mall ADMM E 66 Mall Tamouh TowerE 22 Abela, ADNOC Costa Hilton Costa Coffee, Yas Island, Etihad Plaza Platinum (Reem Island) Centro Khalifa City A / Airport Coffee, Abu Dhabi MPM Race Circuit (Dubai direction) Blue Towers Environment Agency, Yas Island Map legend: Malls Supermarkets Hotels Coffee Shops / Food E 30 ZONE 1 Café Zayed Al Mamoura Bldg A Mugg & Bean, Towers Etihad Plaza Carrefour, Arabia University Bawadi Mall InterContinental Costa Coffee, Costa Coffee, E 11 Abu Dhabi St Josephs Blue Towers Al Muneera Outlets Recreational Government Hospitals Residential Executive School Spinneys, Council Dusit Al Bandar Gulf Diagnostic Thani Centre Hospital Schools / Universities Petrol Stations Miscellaneous Abu Dhabi Drivers & Vehicle E 30 E 95 E 7 Country Club Mushrif License Dept ALDAR Abu Dhabi City Mall EasternE 30 Mangroves Hotel HQ E 30 E 20 Golf Club & Suites Al Raha Mall Holiday Inn E 20 Al Noor Costa Coffee Petroleum Carrefour, Hospital Swissmart, ZONE 5 Al Saqr Costa Twofour54 Institute Jones the Grocer, Spinneys Al Seef Al Raha Garden Plaza E 11 Coffee E 7 Delimarche Bowling Al Qurm Centro Aloft Alley E 10 ZONE 1 ZONE 2 ZONE 3 ZONE 4 Resort Villas Abu Dhabi E 30 Capital Hotel Golf Club Rotana Hyatt E 20 Capital Gulf Shangri-La Gate Street E 14,000 E 18,000 E 4,700 E 23,500 E 7 E 20 Motor World A 4,000 A 4,500 A 900 A 6,500 Al Gurm E 20 Residential • MARINA MALL • ABU DHABI MALL • GALLERIA MALL • MUSHRIF MALL • KHALIDIYA MALL • AL WAHDAH MALL • BOUTIK MALL • DALMA MALL • BAKE CORNICHE • WTC MALL • REEM ACCOMODATION • CARREFOUR AL SAQR ZONE 4 Costa E 22 • SOUQ PLANET KHALADIYA • CENTRAL SOUK • ZAYED SPORTS CITY Coffee, Mazyad Al Daheri Mall • WOMENS HEALTH CENTRE • LULU HAMDAN ST ZONE 6 E 11 The Australian • LULU CITY CENTRE School E 30 RUWAIS

ZONE 5 ZONE 6 ZONE 7 ZONE 8 Abu Dhabi University E 8,300 E 6,500 E 5,000 E 2,000 Carrefour, Dalma Mall Dalma A 3,100 A 5,500 A 4,000 A 1,500 Mall E 95 • AL RAHA MALL • BAWABAT AL SHARQ MALL • AL JIMI MALL • RUWAIS MALL

• AL RAHA GARDEN PLAZA • BANIYAS MALL • AL JIMI CARREFOUR • ADNOC (ABU DHABI TO Al Mafraq Hospital • DEERFIELDS MALL • AL FALAH • BAWADI MALL CARREFOUR RUWAIS, ABU ABYAD) • SOUQ PLANET ETIHAD • AL REEF • WAHAT HILI MALL • ADNOC (RUAWAIS TO ZONE 8 E 66 PLAZA • LULU BANIYAS • BARARI OUTLET MALL ABU DHABI, ABU ABYAD) Carrefour, Bawabat Al Sharq Mall E 16 E 30 Bawabat • KHALIFA CITY A • ADNOC TOWARDS DUBAI • AL FOAH MALL • ADNOC (RUWAIS TO Mahawi, Baniyas Al Sharq Mall (Al Ain direction) E 2 • LULU SHAWAMEK ABU DHABI,NEW MIRFA) E 11 E 22

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E 7 ABOUT SOCIAL MEDIA

WE’RE SOCIAL STAY CONNECTED: WE ARE DIGITALLY ENGAGED WITH OUR READERS ACROSS MULTIPLE PLATFORMS AND GETTING STRONGER EVERY DAY

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@ ADWuae www.facebook.com/ @ADWuae www.ADWonline.ae Our database Follow us like thousands of AbuDhabiWorld Get to see the latest Our website hosts all the latest news of 100,000 others for real time updates Follow us and win an array of photos from both our and views from the capital and hosts registered users across from across the city fantastic prizes every week staff and readers a full copy of the magazine the UAE ABU DHABIWORLD MAGAZINE MEDIA PACK ABU DHABI WORLD FEATURES LIST ABU DHABI WORLD MAGAZINE PACK 2016MEDIA WORLD ABOUT FEATURES LIST

Issue Date ADW English Feature ADW Arabic Feature ADW Arabic Feature 1st September Eid Getaways Eid Getaways Turkish Cuisine 8th September Middle Eastern Cuisine Eye Care Hair Loss 15th September Dental Food Trucks Coffee Shops 22nd September Weight Management Obesity Gyms and Health Clubs 29th September Car Finance Living Room Car Finance 6th October Wealth Management Ladies Clothing Healthy Eating 13th October Indian Cuisine Diabetes Male Salons 20th October Property Investment - IREIS Mens Clothing Property Investment - IREIS 27th October Female Salons Female Salons Indian Cuisine 3rd November Personal Loans Family Planning Personal Loans 10th November European Cuisine Jewellery Fast Food 17th November Male Salons Kids Fashion Bedroom Furniture 24th November Formula One Formula One Middle Eastern Cuisine 1st December Credit Cards Credit Cards National Day 8th December Steak Houses Outdoor Furmiture Steak Houses 15th December Christmas in Abu Dhabi Smart Home Tech Wedding Planning 22nd December New Year Events Recruitment Kids Room 29th December Gyms and Health Clubs Weight Management European Cuisine ABU DHABIWORLD MAGAZINE MEDIA PACK ABU DHABI WORLD RATE CARD ABU DHABI WORLD MAGAZINE PACK 2016MEDIA WORLD ADVERTISING INFORMATION ENGLISH DISPLAY ADVERTISING ENGLISH ADVERTISING RATES Sizes Single 02-04 05-08 09-12 13-16 17-20 21-24 25-28 29-32 33-36 37-40 41-44 45-48 49-52 insertion insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions rate card Outside back cover AED 50,441 AED 48,928 AED 47,415 AED 45,901 AED 44,388 AED 42,875 AED 41,362 AED 39,848 AED 38,335 AED 36,822 AED 35,309 AED 33,795 AED 32,282 AED 30,769 Inside front cover AED 42,874 AED 41,588 AED 40,301 AED 39,015 AED 37,729 AED 36,443 AED 35,156 AED 33,870 AED 32,584 AED 31,298 AED 30,012 AED 28,725 AED 27,439 AED 26,153 Inside back cover AED 41,010 AED 39,780 AED 38,549 AED 37,319 AED 36,089 AED 34,858 AED 33,628 AED 32,398 AED 31,167 AED 29,937 AED 28,707 AED 27,477 AED 26,246 AED 25,016 Double page spread AED 70,992 AED 68,862 AED 66,732 AED 64,603 AED 62,473 AED 60,343 AED 58,213 AED 56,084 AED 53,954 AED 51,824 AED 49,694 AED 47,565 AED 45,435 AED 43,305 Full page AED 39,233 AED 38,056 AED 36,879 AED 35,702 AED 34,525 AED 33,348 AED 32,171 AED 30,994 AED 29,817 AED 28,640 AED 27,463 AED 26,286 AED 25,109 AED 23,932 Half page AED 24,287 AED 23,558 AED 22,830 AED 22,101 AED 21,372 AED 20,644 AED 19,915 AED 19,187 AED 18,458 AED 17,729 AED 17,001 AED 16,272 AED 15,544 AED 14,815 Quarter page portrait AED 14,010 AED 13,590 AED 13,169 AED 12,749 AED 12,329 AED 11,908 AED 11,488 AED 11,068 AED 10,647 AED 10,227 AED 9,807 AED 9,387 AED 8,966 AED 8,546 Quarter page strip vertical / horizontal AED 15,410 AED 14,948 AED 14,485 AED 14,023 AED 13,561 AED 13,098 AED 12,636 AED 12,174 AED 11,711 AED 11,249 AED 10,787 AED 10,325 AED 9,862 AED 9,400 Quarter page horizontal page 3 AED 16,951 AED 16,442 AED 15,934 AED 15,425 AED 14,917 AED 14,408 AED 13,900 AED 13,391 AED 12,883 AED 12,374 AED 11,866 AED 11,357 AED 10,849 AED 10,340

Loading charges % Loose inserts AED 0.70 per insert Any right hand page 10% Front cover tip-ons AED 1.00 per tip-on Any particular page 10% Front cover gatefolds P.O.A. First 15 pages 10% Belly bands P.O.A.

Special Ops False cover P.O.A. ADVERTISING ENQUIRIES WINSTON LOBO | HEAD OF SALES HUSSAM YARED | ACCOUNT MANAGER WASIF AHMED | ACCOUNT MANAGER EMAIL: [email protected] EMAIL: [email protected] EMAIL: [email protected] TEL: 02 234 8425 | MOB: 050 158 0639 TEL: 02 234 8442 | MOB: 056 323 2662 TEL: 02 234 8422 | MOB: 050 612 3015

ADVERTISING INFORMATION ARABIC DISPLAY ADVERTISING ARABIC ADVERTISING RATES Sizes Single 02-04 05-08 09-12 13-16 17-20 21-24 25-28 29-32 33-36 37-40 41-44 45-48 49-52 insertion insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions rate card Outside back cover AED 40,352 AED 39,142 AED 37,931 AED 36,721 AED 35,510 AED 34,300 AED 33,089 AED 31,878 AED 30,668 AED 29,457 AED 28,247 AED 27,036 AED 25,826 AED 24,615 Inside front cover AED 34,298 AED 33,269 AED 32,240 AED 31,212 AED 30,183 AED 29,154 AED 28,125 AED 27,096 AED 26,067 AED 25,038 AED 24,009 AED 22,980 AED 21,951 AED 20,922 Inside back cover AED 33,134 AED 32,140 AED 31,146 AED 30,152 AED 29,158 AED 28,164 AED 27,170 AED 26,176 AED 25,182 AED 24,188 AED 23,194 AED 22,200 AED 21,206 AED 20,212 Double page spread AED 56,792 AED 55,088 AED 53,384 AED 51,681 AED 49,977 AED 48,273 AED 46,569 AED 44,866 AED 43,162 AED 41,458 AED 39,754 AED 38,051 AED 36,347 AED 34,643 Full page AED 31,384 AED 30,442 AED 29,501 AED 28,559 AED 27,618 AED 26,676 AED 25,735 AED 24,793 AED 23,852 AED 22,910 AED 21,969 AED 21,027 AED 20,086 AED 19,144 Half page AED 19,428 AED 18,845 AED 18,262 AED 17,679 AED 17,097 AED 16,514 AED 15,931 AED 15,348 AED 14,765 AED 14,182 AED 13,600 AED 13,017 AED 12,434 AED 11,851 Quarter page portrait AED 11,208 AED 10,872 AED 10,536 AED 10,199 AED 9,863 AED 9,527 AED 9,191 AED 8,854 AED 8,518 AED 8,182 AED 7,846 AED 7,509 AED 7,173 AED 6,837 Quarter page strip vertical / horizontal AED 12,330 AED 11,960 AED 11,590 AED 11,220 AED 10,850 AED 10,480 AED 10,110 AED 9,740 AED 9,370 AED 9,001 AED 8,631 AED 8,261 AED 7,891 AED 7,521 Quarter page horizontal page 3 AED 13,562 AED 13,155 AED 12,749 AED 12,342 AED 11,935 AED 11,528 AED 11,121 AED 10,714 AED 10,307 AED 9,900 AED 9,494 AED 9,087 AED 8,680 AED 8,273

ADVERTISING INFORMATION COMBINED DISPLAY ADVERTISING COMBINED ADVERTISING RATES Sizes Single 02-04 05-08 09-12 13-16 17-20 21-24 25-28 29-32 33-36 37-40 41-44 45-48 49-52 insertion insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions insertions rate card Outside back cover AED 81,713 AED 79,262 AED 76,810 AED 74,359 AED 71,908 AED 69,456 AED 67,005 AED 64,553 AED 62,102 AED 59,651 AED 57,199 AED 54,748 AED 52,296 AED 49,845 Inside front cover AED 69,454 AED 67,370 AED 65,287 AED 63,203 AED 61,120 AED 59,036 AED 56,952 AED 54,869 AED 52,785 AED 50,701 AED 48,618 AED 46,534 AED 44,451 AED 42,367 Inside back cover AED 66,436 AED 64,443 AED 62,450 AED 60,457 AED 58,464 AED 56,471 AED 54,478 AED 52,484 AED 50,491 AED 48,498 AED 46,505 AED 44,512 AED 42,519 AED 40,526 Double page spread AED 115,005 AED 111,555 AED 108,105 AED 104,654 AED 101,204 AED 97,754 AED 94,304 AED 90,854 AED 87,404 AED 83,954 AED 80,503 AED 77,053 AED 73,603 AED 70,153 Full page AED 63,554 AED 61,647 AED 59,741 AED 57,834 AED 55,928 AED 54,021 AED 52,114 AED 50,208 AED 48,301 AED 46,394 AED 44,488 AED 42,581 AED 40,675 AED 38,768 Half page AED 39,343 AED 38,162 AED 36,982 AED 35,802 AED 34,622 AED 33,441 AED 32,261 AED 31,081 AED 29,900 AED 28,720 AED 27,540 AED 26,360 AED 25,179 AED 23,999

HALF PAGE Quarter page portrait AED 22,695 AED 22,014 AED 21,333 AED 20,653 AED 19,972 AED 19,291 AED 18,610 AED 17,929 AED 17,248 AED 16,567 AED 15,887 AED 15,206 AED 14,525 AED 13,844 HORIZONTAL Quarter page strip vertical / horizontal AED 24,964 AED 24,215 AED 23,466 AED 22,717 AED 21,968 AED 21,219 AED 20,470 AED 19,722 AED 18,973 AED 18,224 AED 17,475 AED 16,726 AED 15,977 AED 15,228 Quarter page horizontal page 3 AED 27,461 AED 26,637 AED 25,813 AED 24,989 AED 24,165 AED 23,342 AED 22,518 AED 21,694 AED 20,870 AED 20,046 AED 19,222 AED 18,399 AED 17,575 AED 16,751

ADVERTISING DIMENSIONS TECHNICAL DATA (WIDTH X HEIGHT)

DOUBLE PAGE SPREAD FULL PAGE HALF DOUBLE HALF PAGE HALF PAGE QUARTER PAGE QUARTER PAGE QUARTER PAGE TYPE AREA: TYPE AREA: PAGE SPREAD VERTICAL HORIZONTAL HORIZONTAL PORTRAIT VERTICAL 425 X 270 MM 200 X 270 MM PRINT SIZE: PRINT SIZE: PRINT SIZE: PRINT SIZE: PRINT SIZE: PRINT SIZE: TRIM SIZE: TRIM SIZE: 425 X 135 MM 100 X 270 MM 200 X 135 MM 200 X 75 MM 97 X 135 MM 60 X 270 MM 450 X 295 MM 225 X 295 MM BLEED SIZE: BLEED SIZE: 460 X 305 MM 235 X 305 MM

ARTWORK SPECIFICATIONS DEADLINES Please ensure PDFs are at least compliant with PDF/X1-a:2001 EVERY SUNDAY EVERY MONDAY EVERY standards if possible and that no CMYK PDF FONTS PRESS QUALITY, ALL MUST BE 5:00 PM 12:00 PM THURSDAY RGB (or ‘spot’) colour is included NO SPOT COLOURS ALL IMAGES INCLUDED OR (ie all colours are CMYK separated 300 DPI OUTLINED BOOKING ARTWORK PUBLICATION or removed if not in use) DEADLINE DEADLINE DATE Turret Media is a leading media company in the Middle East, headquartered in Abu Dhabi. Turret’s exhibitions arm has organised and managed some of the region’s biggest events, including the World Future Energy Summit, Taste of Dubai, SIAL Middle East, ADIPEC and the award winning Global Forum for Innovations in Agriculture, drawing in record numbers of exhibitors, visitors, delegates, and expert speakers from across the world. Turret Media Publishing is a successful multimedia publisher whose flagship title Abu Dhabi World is the capital’s favorite magazine; our Publishing division has expertise in developing cross-media brands, with online presence and social media engagement. The expertise that drives Turret Media is made up of industry professionals from around the world, with proven experience across all the disciplines required for the creation of successful events, publications and digital media, supported by a select range of professional service providers.

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