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Sandbanks Provincial Park

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Sandbanks Provincial Park AGENDA MORNING AFTERNOON • WELCOME / BIENVENUE • WORKSHOP OVERVIEW AND EXPERIENCE BUILDING: • ROUND TABLE INTRODUCTION DEVELOP A NEW EXPERIENCE • ABOUT ROUTE CHAMPLAIN AND SÉO HOW WOULDYOU MARKET AND • LES AVENTURES DE CHAMPLAIN PROMOTEYOUR IDEA • PRESENTYOUR IDEAS • LUNCH • WRAP-UP La Société Économique de l’Ontario (SÉO) • Established in 2001 as RDÉE. • Provincial network with a professional team that takes an innovative approach to economic development, entrepreneurship, employability and immigration • SÉO engages all of the Francophone and bilingual community’s stakeholders in fostering the prosperity of Ontario and Canada. Contact-us or visit our web site! The Ontario Champlain Scenic Route is based on Champlain's 1615-1616 great expedition. It is built around experiences involving French/Bilingual services that reflect the famous explorer’s adventures and his legacy. The Champlain route is an itinerary replete with products, experiences and attractions, including services in French for local and foreign francophone tourists. Project Partners Marketing Industry Provincial-Regional (Products/ services) Destination Ontario and residents and RTOs Marketing local Other OMD, municipalités, Provincial/sector chambres de Partners commerce, etc. (ex. Ontario Parks) Partners Committee Phase II: - Refining the Tourism product - Developing promotional tools 35 Certified Products/Services 14 Historic Sites Reference & Support Guide for « Route Champlain » Certification Route Brand Image Strong - Distinguished Video vignettes & Web App Concept Unique Experiences Promotional Tools Taylor-made - Visibility Tourism Web Site (partners) Main Video Capsule on You Tube WebApp for consumers 27 Experience Capsules (Certified Partners) (June 2018) • Events • Countryside • Music • Museums explorations: • Theatre • Historic Sites - Paddling • Artisans • Plaques - Cycling - Hiking • Local Flavours: • Monuments - Culinary • Heritage • Boat Tours - Wineries • Village Discovery interpretation Champlain Celebrate - Micro breweries - Agri- Explore Like Champlain Explore Like experiences In The Footsteps of Champlain The Footsteps of In • Ottawa Walking Tours • Capital Cruises • Ottawa Cruises (Paul’s Boat Line • Owl Rafting • Canadian Museum of History • Wilderness Tours • Champlain Trail Museum • Ottawa River Adventures • RiverRun Rafting & Wilderness • Sturgeon River House Resort Museum • Canada Ecology Centre • Maison de l'Ile (Le Chenail • Sainte-Marie-among-the- • Samuel de Champlain Provincial Cultural Centre) Hurons Park • St-Albert Cheese Coop • French River Provincial Park • Martyrs Shrine • Leisure Farms • Hartley Bay Marina • Huronia Museum & Huron- • Atocas Festival Wendat Village • White Squall Paddling Centre • Johnston's Cranberry Marsh • Nine Mile Portage Heritage • Island Queen Cruises Trail • Georgian Bay Airways • Huff Estates Inn & Vineyards • The Canadian Canoe • Bear Claw Tours Champlain Celebrate Museum • Scenic Caves Nature Adventures Explore Like Champlain Explore Like • Happy Days Houseboats • Macaulay Heritage Park • Peterborough Lift Lock • Ferris Provincial Park / Ranney Gorge Suspended Bridge • Sager Conservation Area In The Footsteps of Champlain The Footsteps of In • Sandbanks Provincial Park • Sandbanks • Macaulay Heritage Provincial Park Park • 1000 Islands • Fort Henry (offer National Park French Tours) • Huff Estates Inn & • Sandbanks Vineyards • Upper Vacations • Wineries: CanadaVillage (offer • Rideau Tours French Tours) Sandbanks, Long (Voyageur Canoe Dog, Chadsey’s andL • McLaughlin program, Rideau ighthall Woodworking Canal paddling Celebrate Champlain Celebrate Museum experiences and Explore Like Champlain Explore Like boat tours) In The Footsteps of Champlain The Footsteps of In Georgian Bay Mattawa(Northren Ontario) Ottawa Valley Ottawa & Countryside Kingston / Rideau Canal & Midland & Huron Country Kawarthas Lakes Prince Edwards County Thousand Islands How to improve your level of service in French? ANALYSIS GRID National Classification of French-Language Services NAME OF THE ENTERPRISE/ORGANIZATION: … At all times On request Documentation Not available Comments Action Plan Marketing 1 Website 2 Brochure(s) 3 Print/audio tour guide(s) 4 Mobile app 5 Blog/videos 6 Facebook page 7 Instagram / other RS 8 Telephone greeting 9 Telephone answering machine 10 Publicity (guides, magazines, etc.) 11 Relaunch promotion 12 Email and regular mail 13 Thank you cards 14 Greetings VISITOR EXPERIENCE PARTNERSHIPS MARKETING THE 5 KEY & COMMUNI- STRATEGIC CATION PRIORITY AREAS FOR ROUTE CHAMPLAIN MARKET PRODUCT READINESS DEVELOPMENT LET’S TALK ABOUT CAPACITY BUILDING… How SÉO can assist OTMPC with professional Francophone expertise French Markets (Quebec, France) - Travel Trade RVC, Bienvenue Quebec, Sales Missions… - Travel Media TMAC, GoMedia, Fam Tours… - OTICs French training, - Niche Markets Vélo, boating, Rving, Camping… - Sector organizations Ontario Parks, OTEC, Gaëtane Breton, chanteuse, conteuse et auteure BON APPÉTIT! IT’S ALL ABOUT THE EXPERIENCE LET’S LEARN HOW TO CREATE MEMORABLE ENRICHING EXPERIENCES TRAVELLER INTERESTS & EXPECTATIONS Travel today is experience driven – looking and seeing is not enough Experiences are critical to meeting & exceeding traveller expectations Authentic Memorable Enriching Learning • Demand for good quality – but offer good value • Travellers are talking about their experiences on-line • High expectations for customer service DEFINING THE 4 E S Entertainment Educational Esthetic Escapist Pine & Gilmore 1999 ENTERTAINMENT Entails watching the activities and/or performances of others. The customer is not actively involved in the creation of the entertainment, but the mind is actively engaged during appreciation of the event EDUCATIONAL Increases the customer's skills and enhances their knowledge through active participation in the experience ESTHETIC Entails customer enjoyment of an enriched, unique physical design. The customer enjoys passively appreciating or “just being in a setting” of the business. ESCAPIST Require that the customer actively participate in the events of a real or virtual environment. The customer shapes or contributes to the experience, which offers the customer a way of taking on a new persona. GROUP ACTIVITY • DEVELOP A NEW CHAMPLAIN EXPERIENCE FOR RTO 9 • HOW WOULDYOU MARKET AND PROMOTEYOUR IDEA? • PRESENTYOUR IDEAS • WRAP-UP .
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