FOR IMMEDIATE RELEASE
Feb. 4, 2020
Media Contact: Heather Hare Senior Director, Corporate Communications (716) 845.7155 • [email protected]
Local Public Broadcasting Stations now Buffalo Toronto Public Media New Name, New Look, New Ways to Watch and Listen
WNED | WBFO is now named Buffalo Toronto Public Media as part of a comprehensive rebranding of the public media broadcasting organization and its three television stations, three radio stations, and digital media platforms.
The new name for the organization better reflects what it is and where it broadcasts. Buffalo Toronto Public Media includes the area’s PBS station, PBS KIDS, Create, the area’s NPR radio station, a classical and a jazz radio station that broadcast in Western New York and Southern Ontario.
“Our members, viewers, and listeners know the stations they love, but they don’t always know that they’re all part of the same organization,” said Donald K. Boswell, President & CEO of Buffalo Toronto Public Media. “WNED | WBFO also didn’t describe who we are. Buffalo Toronto Public Media does. We are public media serving both sides of the border.”
When PBS announced it would update its brand in November 2019, the national public broadcasting network encouraged its member stations across the country to do the same. WNED | WBFO took the opportunity to update its look – and its name – to better display on the many screens people use today and to better describe who the community’s public broadcasting stations are.
Buffalo Toronto Public Media worked closely with PBS to create a new logo for the organization and for the PBS station. The design team then applied those same design principles to the stations other five stations so they are recognizable as part of Buffalo Toronto Public Media.
The redesign also simplified the names of the stations:
WNED-TV is now WNED PBS
WBFO-FM 88.7 is now WBFO
Classical WNED 94.5 is now WNED Classical
WNED thinkbright Create is now WNED Create
JazzWorks 88.7 HD2 is now WBFO JazzWorks
WNED PBS KIDS remains WNED PBS KIDS
Wherever you listen or watch, you can find Buffalo Toronto Public Media stations. We have worked hard to make our content available on as many platforms as possible, including mobile phones, smart TVs, desktop computers, smart speakers, wherever you may watch or listen to your public media. Click here to learn more about the many ways to watch and listen.
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About Buffalo Toronto Public Media The Buffalo Toronto Public Media family of stations broadcasts television and radio programming throughout the Western New York and Southern Ontario regions. These high-quality programs and community outreach services inform, enlighten, entertain, and educate our local and regional communities. Our member-supported stations include WNED PBS, WBFO (NPR) broadcasting on 88.7 in Buffalo, 91.3 in Olean, and 88.1 in Jamestown, WNED Classical broadcasting on 94.5 in Buffalo and 89.7 WNJA in Jamestown, WBFO Jazzworks broadcasting on 88.7 HD2, WNED Create, and WNED PBS KIDS. WNED PBS is also a national producer of award-winning documentaries. Additional information about Buffalo Toronto Public Media can be found at wned.org.