*** NEW PRODUCT ALERT ***

Introducing Mix™ White Cheddar from Convenience

WHAT: General Mills Convenience announces another exciting flavor in its popular line of ™, the top brand in the Snack Mix segment of Warehouse Salty in convenience stores. Chex Mix White Cheddar features a savory blend of Chex cereal pieces, pretzels, mini breadsticks and crispy crackers seasoned with white cheddar.

As Cheesy Crunch flavors continue to grow in popularity,1 new Chex Mix White Cheddar gives c- store retailers a new and exciting option to meet consumer cravings in the salty snack aisle. The latest flavor joins other varieties of Chex Mix including Traditional, Cheddar, Bold Party Blend and Honey BBQ.

Chex Mix™ White Cheddar

• 3.75-ounce size • Shelf location: Warehouse Salty • Suggested Retail Price: $2.29

WHERE: For more information about Chex Mix White Cheddar, convenience store retailers can contact their General Mills Convenience sales representative, call 1-800-243-5687 or visit www.generalmillscf.com.

About General Mills Convenience & Foodservice General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, , , Gold Medal, Pillsbury, Chex Mix, , Gardetto’s and Annie’s. Headquartered in Minneapolis, Minnesota, USA, the division had fiscal 2021 net sales of $1.74 billion. For more information, please visit www.generalmillscf.com.

# # # CONTACT: Sarah Peterson General Mills Convenience & Foodservice 763.764.6364/[email protected]

1 Nielsen AOD, Cross Category, US Convenience, Warehouse Salty, CY 2020.