2013 Annual Report
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2013 Annual Report TREES VOLUNTEERS1,540 EDUCATION # OF ATLANTA # OF TREES PLANTED BELTLINE ARBORETUM TOURS [3,064] 3,926 (Launched April 2013) {Most ever in one season!} # OF CHILDREN AND 36 ADULTS EDUCATED THROUGH # OF MAINTENANCE FURTHEST DISTANCE PROGRAMMING 804 miles TRAVELED BY A TOUR-GOER VISITS (NON-PLANTING PROGRAMS) {From Frisco, TX} 51,546 MOST POPULAR SPEAKER EVENT: BEST IDEA TO TEACH 17,919 THE STORY OF THE AMERICAN CHESTNUT PEOPLE ABOUT THE {with Tom Saielli} IMPORTANCE OF TREES: # OF VOLUNTEER HOURS SERVED “I would build a giant tree {Most ever in our history!} house and people would climb 3,330 the tallest ladder to visit. # OF SEEDLINGS I would tell them all about why PROJECT THAT I love my tree.” RECEIVED THE MOST PLANTED – 4th grader, Perkerson Elementary VOLUNTEER LOVE: NEIGHBORHOODS 4,479 # OF SCHOOL # CLASSROOM THAT RECEIVED THE GARDENS VISITS MOST STREET TREES # OF 2013 15 INSTALLED VOLUNTEERS & STUDENT 2-WAY TIE: YOUTH EDUCATION # OF 34 WAS PROVIDED IN SERVICE NEIGHBORHOODS KIRKWOOD PROJECTS WITH PLANTINGS & WEST END # OF VOLUNTEER PROJECTS: 151 16 SCHOOLS COMPLETED 95 ATLANTA BELTLINE ARBORETUM NEW LOOK! TYPES OF OAKS TYPES OF EVERGREENS MORE 17 TYPES OF THAN 20 11 MAGNOLIAS 700 GROVE OF LONGLEAF PINES CIRCLE OF AND SASSAFRAS TREES BEECH TREES TREES AN EXCITING NEW BRAND WAS UNVEILED IN 2013: PLANTED, BEST NEW ATLANTA BELTLINE INCLUDING VOLUNTEER PROGRAM: WEEDS & WINE • Launched new website SIXTY • Refreshed logo • New newsletter design VARIETIES Individuals 19% • New email program 7.5 ACRESCo rpOForatio NATIVEns 28% GRASSES Foundations 11% • 2 Logo-wrapped trucks Community Groups 3% City, County & State Grants 23% Special Events / Rental Fees 16% HAVE EWE HERD? PROGRAM FINANCIALS {TOTAL ANNUAL REVENUE: $2,679,909} Sources of Income SPECIAL EVENTS / RENTAL FEES Contracts 17% Tree Maintenance 11% Annual Giving 40% 8% 16% Capit• alCHASTAIN Campaign PARK17% 17% SPECIAL 19% Special• WHITTIEREvents / Rental MILL Fees PARK8% CAPITAL EVENTS/ CAMPAIGN RENTAL INDIVIDUALS • KIRKWOOD URBAN FEES FOREST 17% CONTRACTS • CANDLER PARK 11% TREE 23% • PERKERSON PARK MAINTENANCE CITY, COUNTY & 28% • DECATUR CEMETERY STATE GRANTS CORPORATIONS • FREEDOM PARK FAVORITE • ADAMS PARK GUARD DOGS: Individuals 19%40% • OAKHUST GREEN SPACE ANNUAL GIVING 11% EUNICE & • HERBERT GREEN NATURE Corporations 28% FOUNDATIONS Foundations 11% 3% LAMBERT GRAZING LOCATIONS PRESERVE Community Groups 3% COMMUNITY GROUPS FAVORITE City, County & State Grants 23% SHEPHERD DOG: # OF ACRES OF INVASIVES Special SOURCES Events / Ren OFtal INCOMEFees 16% ANNUAL KYLE 115 TREATED AND MANAGED DEVELOPMENT INCOME ince 1985, Trees Atlanta’s mission has been to protect and improve Atlanta’s The yearSo wasurces alsoof Inco markedme by near record rainfall. While our trees LOVED the extra Surban forest by planting, conserving and educating. Since that time, we have rain, it made for lots of muddy tree and native grass planting projects. It did keep our planted almost 100,000 trees across the city. In 2013, Trees Atlanta reached many water useCo ntandracts watering 17% visits down, despite having thousands of trees to look after. milestones including: Tree Maintenance 11% We hopeAn younual willGiving enjoy 40% this colorful look at Trees Atlanta by the numbers. As always, Capital Campaign 17% • the launch of the Atlanta BeltLine Arboretum on the Eastside Trail thank youSpecial for Ev beingents / Rena parttal Fe ofes our8% success in 2013. • huge growth in our youth education program through Urban Tree Trackers • the largest number of volunteer hours provided in our history Greg Levine & Connie Veates • a record number of NeighborWoods trees planted Co-Executive Directors TREES ATLANTA // 225 CHESTER AVE SE, ATLANTA, GA 30316 // P. (404) 522-4097 // TREESATLANTA.ORG.