Kosovo
Table of Contents
Doing Business in Kosovo ____________________________6
Market Overview ___________________________________ 6 Market Challenges __________________________________ 7 Market Opportunities ________________________________ 8 Market Entry Strategy ________________________________ 9
Political and Economic Environment ____________________ 11 Selling US Products & Services ________________________ 11
Using an Agent to Sell US Products and Services _________________ 11 Establishing an Office ________________________________ 11 Franchising ______________________________________ 11 Direct Marketing ___________________________________ 12 Joint Ventures/Licensing ______________________________ 12 Selling to the Government______________________________ 12 Distribution & Sales Channels____________________________ 13 Express Delivery ___________________________________ 13 Selling Factors & Techniques ____________________________ 13 eCommerce ______________________________________ 14
Overview____________________________________________ 14 Current Market Trends ___________________________________ 14 Domestic eCommerce (B2C) ________________________________ 14 Cross-Border eCommerce__________________________________ 14 Online Payment________________________________________ 15 Major Buying Holidays ___________________________________ 15 Social Media__________________________________________ 15
Trade Promotion & Advertising___________________________ 15 Pricing _________________________________________ 19 Sales Service/Customer Support __________________________ 19 Protecting Intellectual Property __________________________ 19 Due Diligence _____________________________________ 19 Local Professional Services _____________________________20 Principle Business Associations __________________________22 Limitations on Selling US Products and Services_________________23 Web Resources ____________________________________23
Leading Sectors for US Exports & Investments_______________ 25
Energy _________________________________________25
Overview____________________________________________ 25 Leading Sub-Sectors_____________________________________ 27 Opportunities _________________________________________ 27 Web Resources ________________________________________ 27
Agricultural Sector __________________________________29
Overview____________________________________________ 29 Leading Sub-Sectors_____________________________________ 30 Opportunities _________________________________________ 30 Web Resources ________________________________________ 30
Health _________________________________________ 31
Overview____________________________________________ 31 Leading Sub-Sectors_____________________________________ 31 Opportunities _________________________________________ 31 Web Resources ________________________________________ 31
Infrastructure _____________________________________ 33
Overview____________________________________________ 33 Leading Sub-Sectors_____________________________________ 33 Opportunities _________________________________________ 34 Web Resources ________________________________________ 34
Mining and Minerals _________________________________35
Overview____________________________________________ 35 Leading Sub-Sectors_____________________________________ 36 Opportunities _________________________________________ 36 Web Resources ________________________________________ 36
Telecommunications _________________________________ 37
Overview____________________________________________ 37 Leading Sub-Sectors_____________________________________ 37 Opportunities _________________________________________ 38 Web Resources ________________________________________ 38
Customs, Regulations and Standards ____________________ 39
Trade Barriers _____________________________________39 Import Tariff _____________________________________40 Import Requirements & Documentation______________________40 Labeling/Marking Requirements__________________________ 41 U.S. Export Controls _________________________________ 41 Temporary Entry ___________________________________ 41 Prohibited & Restricted Imports __________________________42 Customs Regulations _________________________________42 Standards for Trade _________________________________42
Overview____________________________________________ 42 Standards ___________________________________________ 43 Testing, inspection and certification ___________________________ 43 Publication of technical regulations ____________________________ 44 Contact Information _____________________________________ 44
Trade Agreements __________________________________45 Licensing Requirements for Professional Services________________45 Web Resources ____________________________________46
Investment Climate Statement ________________________ 46
Executive Summary__________________________________46 Openness To, and Restrictions Upon, Foreign Investment ___________48
Policies Towards Foreign Direct Investment _______________________ 48 Limits on Foreign Control and Right to Private Ownership and Establishment___ 48 Other Investment Policy Reviews _____________________________ 49 Business Facilitation_____________________________________ 49 Outward Investment _____________________________________ 50
Bilateral Investment Agreements and Taxation Treaties ____________50 Legal Regime _____________________________________50
Transparency of the Regulatory System _________________________ 50 International Regulatory Considerations _________________________ 51 Legal System and Judicial Independence _________________________ 51 Laws and Regulations on Foreign Direct Investment __________________ 52 Competition and Anti-Trust Laws_____________________________ 53 Expropriation and Compensation _____________________________ 53 Dispute Settlement______________________________________ 54
ICSID Convention and New York Convention _____________________ 54 Investor-State Dispute Settlement ___________________________ 54 International Commercial Arbitration and Foreign Courts _____________ 54
Bankruptcy Regulations___________________________________ 55
Industrial Policies___________________________________55
Investment Incentives____________________________________ 55 Foreign Trade Zones/Free Ports/Trade Facilitation ___________________ 56 Performance and Data Localization Requirements ___________________ 56
Protection of Property Rights ____________________________56
Real Property _________________________________________ 56 Intellectual Property Rights ________________________________ 58 OPIC and Other Investment Insurance Programs ____________________ 59 Foreign Direct Investment and Foreign Portfolio Investment Statistics _______ 60
Contact for More Information____________________________ 61
Trade & Project Financing___________________________ 62
Methods of Payment _________________________________62 Banking Systems ___________________________________62 Foreign Exchange Controls _____________________________63 US Banks & Local Correspondent Banks______________________63 Project Financing ___________________________________63
Multilateral Development Banks: ____________________________ 65
Financing Web Resources ______________________________65
Business Travel _________________________________ 67
Business Customs___________________________________67 Travel Advisory ____________________________________67 Visa Requirements __________________________________67 Currency ________________________________________68 Telecommunications/Electric____________________________68 Transportation ____________________________________68 Language________________________________________69 Health _________________________________________69 Local Time, Business Hours and Holidays_____________________69 Temporary Entry of Materials or Personal Belongings _____________70 Travel Related Web Resources ___________________________70
Doing Business in Kosovo
Market Overview
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The Republic of Kosovo is Europe’s youngest country – and one of its poorest – but it has maintained positive economic growth rates, most recently 3.8 percent in 2016. Kosovo is working to improve the investment climate by strengthening the legal environment necessary to attract and retain foreign investment.
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In 2016, the Central Bank of Kosovo estimated Foreign Direct Investment (FDI) at €234.8 million, down from €338 million in 2015. The unemployment rate is estimated at 27.5 percent. The difficult labor-market conditions affect youth and women disproportionately
- and risk undermining the country’s social fabric.
- Despite these
challenges, Kosovo’s relatively young population, low labor costs, and abundant natural resources have attracted foreign investment, with several international firms and franchises already present in the market.
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Kosovo’s main trade partners are EU countries (approximately 43.1 percent of imports and 22.6 percent of exports) and its neighbors through the Central European Free Trade Agreement (CEFTA – approximately 27.0 percent of imports and 46.6 percent of exports). Kosovo continues to run a large trade deficit, with exports covering only about 12 percent of imports.
••
Switzerland was the largest investor in Kosovo in 2016 (€61.8 million). U.S. investment reached €22.5 million in 2016. Kosovo has much to offer U.S. investors and exporters: o Kosovo’s liberal trade regime enables duty-free exports for the majority of Kosovo goods to the EU market. The Stabilization and Association Agreement (SAA) with the EU has further reinforced trade liberalization and removed many of the remaining trade and tariff barriers. o Kosovo’s location in the heart of the Balkans offers easy access to the Balkans and CEFTA members, which represent a market of approximately 28 million people. o Improving infrastructure evident by the completion of a modern highway to Albania and a second highway to Skopje, Macedonia currently under construction. Kosovo’s international airport terminal hosts more than one million passengers a year. Additional upgrades are under consideration to avoid flight cancellations in the winter months and accommodate larger planes. o Kosovo’s young workforce has an average age of 26; most are multilingual (often speaking English and German).
o Kosovo has competitive labor costs and tax policies. Kosovo’s
average monthly salary of €360 is amongst the lowest in Europe, and the current tax regime is business-friendly with a flat, 10 percent corporate income tax. VAT rates for basic food items and public utilities are 8 percent, while VAT for all other items is 18 percent.
••
Kosovo is ranked 60 out of 190 countries in the World Bank’s Doing Business report. The government is working to improve its ranking by pursuing new incentives for foreign investment, including tax breaks and additional legal protections. Major foreign investment projects in the near term include the ongoing construction of a €600M highway to Macedonia and the revitalization and the construction of a new 450MW coal-fired thermal power plant. As a member of the EU-funded Western Balkans 6 core transportation network aimed at improving regional connectivity, Kosovo plans to revitalize key railway lines.
Market Challenges
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Market size: Kosovo’s population – officially 1.8 million people based on the 2012 census– may present a challenge to investment in industries requiring a substantial economy of scale to realize profitability.
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Weak judicial system: In addition to a significant backlog, Kosovo’s
judicial system lacks the competency and business orientation to enforce commercial contracts. The Kosovo Bar Association includes very few firms capable of providing legal services at the level expected in more developed markets.
••
Corruption: Perceived and actual corruption is widespread in Kosovo. Senior-level public officials have been accused of bribery, racketeering, and other forms of corruption. Widespread corruption reflects a “costof-doing business” mentality prevalent in many parts of the region. Anti-corruption efforts suffer from a lack of cohesion, forceful action, and follow-through measures, including prosecution. Public procurement: The government lacks the capacity to successfully manage large-scale public-sector transactions on its own. The GoK contracts international firms as transaction advisors, which has resulted at times in conflicts of interest and delays. Local and regional distributors have consistently complained about irregularities in public tenders at the national and municipal levels. Most large contracts contain an Alternative Dispute Resolution clause.