20072007 REGIONALREGIONAL TOOLKITTOOLKIT CONTENTSCONTENTS
Terms & Definitions Page 3
2007 Survey Calendar Summary Page 5
2007 Universe Estimates Page 6
Coverage Maps and Coverage Areas Page 25
Reporting Demographics Page 36
Regional Subscription TV Channels Page 40
The Ratings Process Page 42
Regional Client Service Organisational Chart Page 45
Contact Details Page 46
© All Rights Reserved 2006 Page 2 TERMSTERMS && DEFINITIONSDEFINITIONS
Universe Estimate The estimated population against which media audiences are calculated.
Minimum Sample Size Minimum expected panel size of the reporting panel for a defined demographic within a defined geographic area based on Universe Estimates. The reporting panel is 90% of the full panel.
Households Using Television (HUT) The number of Households with at least one television set switched on.
Rating The number of homes (or people) tuned to a particular station at a particular time. Usually expressed as a percentage.
Target Audience Rating Point (TARP) The average viewing audience for a demographic, usually expressed as a percentage.
Share The average viewing audience for a specific program or station, expressed as a percentage of the total TV viewing audience.
© All Rights Reserved 2006 Page 3 TERMSTERMS && DEFINITIONSDEFINITIONS
Reach The number or percentage of different people who have seen ‘x’ minute(s) of a program or timeband.
Industry standard bases Program Reach on 5 consecutive minutes viewed.
Effective Frequency The number of exposures (1+, 2+, 3+ etc) deemed necessary for an advertising message to produce an effect (i.e.. For the target market to take the desired action, or for the ad to cause the desired response)
Effective Reach The number or percentage of the target audience who are reached at, or above, the Effective Frequency level.
Eg. If the Effective Frequency is set at 3 and 55% of the target have seen the advertising campaign 3 or more times then the Effective Reach is 55%.
© All Rights Reserved 2006 Page 4 20072007 SURVEYSURVEY CALENDARCALENDAR SUMMARYSUMMARY
Survey Weeks Surveyed Survey Commences (Sun) Survey Concludes (Sat)
Summer Weeks 1 – 6 31 December 2006 10 February 2007
Survey 1 Weeks 7 – 10 11 February 2007 10 March 2007
Survey 2 Weeks 11 – 16 11 March 2007 21 April 2007
Easter Weeks 14 – 15 1 April 2007 14 April 2007
Survey 3 Weeks 17 – 20 22 April 2007 19 May 2007
Survey 4 Weeks 21 – 24 20 May 2007 16 June 2007
Survey 5 Weeks 25 – 28 17 June 2007 14 July 2007
Survey 6 Weeks 29 – 32 15 July 2007 11 August 2007
Survey 7 Weeks 33 – 36 12 August 2007 8 September 2007
Survey 8 Weeks 37 – 40 9 September 2007 6 October 2007
Survey 9 Weeks 41 – 44 7 October 2007 3 November 2007
Survey 10 Weeks 45 – 48 4 November 2007 1 December 2007
Summer Weeks 49 - 52 2 December 2007 29 December 2007
The full Survey Calendar can be downloaded at: http://www.agbnielsen.net/whereweare/countries/australia/australia.asp?lang=english
© All Rights Reserved 2006 Page 5 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES
Number of Homes Homes (000’s) Total People (000’s) Installed Total Queensland (AM-A) 625 1556 535
Cairns 90 218 80
Townsville 77 208 70
Mackay 59 158 70
Rockhampton 74 194 70
Maryborough 228 526 165
Toowoomba 97 252 80 Total Northern NSW (AM-B) 777 1935 475
Northern Rivers 361 871 220
Newcastle 283 731 175
Tamworth/Taree 133 333 80 Total Southern NSW (AM-C) 517 1342 380
Canberra 168 448 123
Wollongong 196 498 139
Orange/Dubbo/Wagga 153 396 118 Total Victoria (AM-D) 434 1106 435
Bendigo 90 226 88
Shepparton 67 170 69
Albury 71 179 68
Gippsland 78 199 83
Ballarat 128 332 127 Total Tasmania 195 492 190
Hobart 98 248 95
Launceston 97 244 95
© All Rights Reserved 2006 Page 6 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES
000s QLD (AM-A) NNSW (AM-B) SNSW (AM-C) VIC (AM-D) TAS TOTAL REG
Total Households 625.0 777.0 517.0 434.0 195.0 2,548.0
Total Individuals 1,556.0 1,935.0 1,342.0 1,106.0 492.0 6,431.0
Children 0-4 97.3 108.3 80.3 62.9 30.0 378.8
Children 5-12 174.3 203.5 142.4 120.9 51.8 692.9
Children 13-17 112.9 133.1 94.5 79.5 34.2 454.2
Ppl 16 + 1,215.9 1,542.9 1,063.0 874.1 389.6 5,085.5
Ppl 16-39 492.9 576.1 423.6 320.8 147.1 1,960.5
Ppl 16-54 824.6 981.3 707.0 555.5 254.1 3,322.5
Ppl 25+ 1,024.3 1,318.7 896.3 747.6 329.7 4,316.6
Ppl 25-54 633.0 757.1 540.3 429.0 194.2 2,553.6
Ppl 40+ 723.0 966.8 639.4 553.3 242.5 3,125.0
Grocery Buyers 625.0 777.0 517.0 434.0 195.0 2,548.0
Grocery Buyers Working 332.8 358.6 273.7 211.1 98.0 1,274.2
Grocery Buyers Not Working 292.2 418.4 243.3 222.9 97.0 1,273.8
Grocery Buyers Under 40 196.0 206.0 145.1 112.0 53.2 712.3
Grocery Buyers 40+ 428.7 571.3 371.6 322.2 141.7 1,835.5
Grocery Buyers No Kids 419.5 539.2 348.2 297.2 131.8 1,735.9
Grocery Buyer Kids 205.5 237.8 168.8 136.8 63.2 812.1
Grocery Buyers Children 0-12 157.5 181.6 133.0 101.4 46.7 620.2
Grocery Buyers Children 0-17 205.5 237.8 168.8 136.8 63.2 812.1
Grocery Buyers Children 5-12 113.0 132.8 101.9 73.4 34.9 456.0
Grocery Buyers Children 5-17 163.6 190.9 138.8 109.8 52.6 655.7
© All Rights Reserved 2006 Page 7 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES 000s QLD (AM-A) NNSW (AM-B) SNSW (AM-C) VIC (AM-D) TAS TOTAL REG
Men 16+ 608.5 756.2 526.2 430.1 190.6 2511.6
Men 16-24 99.0 115.6 85.9 64.9 31.1 396.5
Men 16-39 250.5 290.6 215.7 161.7 73.7 992.2
Men 16-54 416.1 490.0 356.4 278.1 126.4 1667.0
Men 18+ 585.5 729.0 506.6 414.1 183.6 2418.8
Men 18-24 76.0 88.4 66.3 48.9 24.1 303.7
Men 25+ 509.5 640.6 440.3 365.2 159.5 2115.1
Men 25-39 151.5 175.0 129.8 96.8 42.6 595.7
Men 25-54 317.1 374.4 270.5 213.2 95.3 1270.5
Men 40+ 358.0 465.6 310.5 268.4 116.9 1519.4
Men 40-54 165.6 199.4 140.7 116.4 52.7 674.8
Men 55+ 192.4 266.2 169.8 152.0 64.2 844.6
Women 16+ 607.4 786.7 536.8 444.0 199.0 2573.9
Women 16-24 92.6 108.6 80.8 61.6 28.8 372.4
Women 16-39 242.4 285.5 207.9 159.1 73.4 968.3
Women 16-54 408.5 491.3 350.6 277.4 127.7 1655.5
Women 18+ 586.0 761.1 518.2 428.6 192.4 2486.3
Women 18-24 71.2 83.0 62.2 46.2 22.2 284.8
Women 25+ 514.8 678.1 456.0 382.4 170.2 2201.5
Women 25-39 149.8 176.9 127.1 97.5 44.6 595.9
Women 25-54 315.9 382.7 269.8 215.8 98.9 1283.1
Women 40+ 365.0 501.2 328.9 284.9 125.6 1605.6
Women 40-54 166.1 205.8 142.7 118.3 54.3 687.2
Women 55+ 198.9 295.4 186.2 166.6 71.3 918.4
© All Rights Reserved 2006 Page 8 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES 000s QLD (AM-A) NNSW (AM-B) SNSW (AM-C) VIC (AM-D) TAS TOTAL REG
1 Person Household 140.9 172.6 112.1 97.9 45.2 568.7
2 Person Households 234.4 305.7 186.1 166.5 73.2 965.9
3 Person Households 110.1 122.7 86.7 68.7 31.9 420.1
4 Person Households 93.0 114.8 79.1 61.5 26.0 374.4
5+ Person Households 46.6 61.2 53.0 39.4 18.7 218.9
1 TV Households 233.7 247.0 149.9 126.1 52.7 809.4
2 TV Households 246.3 305.3 201.6 173.4 74.1 1000.7
3+ TV Households 145.0 224.7 165.5 134.5 68.2 737.9
© All Rights Reserved 2006 Page 9 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL QUEENSLAND
000s CAIRNS TOWNSVILLE MACKAY ROCKHAMPTON MARYBOROUGH TOOWOOMBA TOTAL
Total Households 90.0 77.0 59.0 74.0 228.0 97.0 625.0
Total Individuals 218.0 208.0 157.6 194.4 526.0 252.0 1,556.0
Children 0-4 14.0 13.3 11.2 13.1 29.5 16.2 97.3
Children 5-12 24.1 23.6 18.1 22.9 55.9 29.7 174.3
Children 13-17 15.5 16.1 11.0 15.2 35.5 19.6 112.9
Ppl 16 + 170.4 161.6 121.5 149.2 418.9 194.3 1,215.9
Ppl 16-39 74.0 77.4 52.7 63.6 144.8 80.4 492.9
Ppl 16-54 123.1 119.2 88.0 106.0 258.0 130.3 824.6
Ppl 25+ 143.5 130.3 102.1 123.6 363.6 161.2 1,024.3
Ppl 25-54 96.2 87.9 68.6 80.4 202.7 97.2 633.0
Ppl 40+ 96.4 84.2 68.8 85.6 274.1 113.9 723.0
Grocery Buyers 90.0 77.0 59.0 74.0 228.0 97.0 625.0
Grocery Buyers Working 54.4 41.7 32.1 39.5 114.0 51.1 332.8
Grocery Buyers Not Working 35.6 35.3 26.9 34.5 114.0 45.9 292.2
Grocery Buyers Under 40 30.7 30.6 19.0 24.2 59.3 32.2 196.0
Grocery Buyers 40+ 59.2 46.4 40.0 49.8 168.6 64.7 428.7
Grocery Buyers No Kids 61.5 48.0 36.8 47.4 164.2 61.6 419.5
Grocery Buyer Kids 28.5 29.0 22.2 26.6 63.8 35.4 205.5
Grocery Buyers Children 0-12 22.3 22.5 17.7 20.4 47.6 27.0 157.5
Grocery Buyers Children 0-17 28.5 29.0 22.2 26.6 63.8 35.4 205.5
Grocery Buyers Children 5-12 16.9 17.2 12.2 15.5 31.4 19.8 113.0
Grocery Buyers Children 5-17 23.5 24.2 16.9 22.0 48.3 28.7 163.6
© All Rights Reserved 2006 Page 10 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL QUEENSLAND
000s CAIRNS TOWNSVILLE MACKAY ROCKHAMPTON MARYBOROUGH TOOWOOMBA TOTAL
Men 16+ 86.5 81.9 62.7 75.9 205.5 96.0 608.5
Men 16-24 13.8 16.3 10.1 13.5 28.5 16.8 99.0
Men 16-39 37.5 40.0 27.3 32.5 72.6 40.6 250.5
Men 16-54 62.4 61.2 45.5 54.2 127.4 65.4 416.1
Men 18+ 83.5 78.5 60.5 72.7 198.3 92.0 585.5
Men 18-24 10.8 12.9 7.9 10.3 21.3 12.8 76.0
Men 25+ 72.7 65.6 52.6 62.4 177.0 79.2 509.5
Men 25-39 23.7 23.7 17.2 19.0 44.1 23.8 151.5
Men 25-54 48.6 44.9 35.4 40.7 98.9 48.6 317.1
Men 40+ 49.0 41.9 35.4 43.4 132.9 55.4 358.0
Men 40-54 24.9 21.2 18.2 21.7 54.8 24.8 165.6
Men 55+ 24.1 20.7 17.2 21.7 78.1 30.6 192.4
Women 16+ 83.9 79.7 58.8 73.3 213.4 98.3 607.4
Women 16-24 13.1 15.0 9.3 12.1 26.8 16.3 92.6
Women 16-39 36.5 37.4 25.4 31.1 72.2 39.8 242.4
Women 16-54 60.7 58.0 42.5 51.8 130.6 64.9 408.5
Women 18+ 80.9 76.5 56.8 70.5 206.8 94.5 586.0
Women 18-24 10.1 11.8 7.3 9.3 20.2 12.5 71.2
Women 25+ 70.8 64.7 49.5 61.2 186.6 82.0 514.8
Women 25-39 23.4 22.4 16.1 19.0 45.4 23.5 149.8
Women 25-54 47.6 43.0 33.2 39.7 103.8 48.6 315.9
Women 40+ 47.4 42.3 33.4 42.2 141.2 58.5 365.0
Women 40-54 24.2 20.6 17.1 20.7 58.4 25.1 166.1
Women 55+ 23.2 21.7 16.3 21.5 82.8 33.4 198.9
© All Rights Reserved 2006 Page 11 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL QUEENSLAND
000s CAIRNS TOWNSVILLE MACKAY ROCKHAMPTON MARYBOROUGH TOOWOOMBA TOTAL
1 Person Household 19.9 16.3 12.4 16.4 52.7 23.2 140.9
2 Person Households 34.2 25.6 20.2 25.3 96.9 32.2 234.4
3 Person Households 17.9 13.6 10.4 12.3 39.4 16.5 110.1
4 Person Households 14.1 12.0 9.8 11.4 34.5 11.2 93.0
5+ Person Households 3.9 9.5 6.2 8.6 4.5 13.9 46.6
1 TV Households 34.7 29.6 22.7 28.5 80.9 37.3 233.7
2 TV Households 35.6 30.4 23.3 29.2 89.5 38.3 246.3
3+ TV Households 19.7 17.0 13.0 16.3 57.6 21.4 145.0
© All Rights Reserved 2006 Page 12 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL NORTHERN NSW
000s NORTHERN RIVERS TAMWORTH/TAREE NEWCASTLE Total
Total Households 361.0 133.0 283.0 777.0
Total Individuals 871.0 333.0 731.0 1,935.0
Children 0-4 47.0 18.0 43.3 108.3
Children 5-12 89.3 35.5 78.7 203.5
Children 13-17 58.9 23.4 50.8 133.1
Ppl 16 + 699.2 265.3 578.4 1,542.9
Ppl 16-39 260.6 88.5 227.0 576.1
Ppl 16-54 447.7 156.4 377.2 981.3
Ppl 25+ 598.7 229.5 490.5 1,318.7
Ppl 25-54 347.2 120.6 289.3 757.1
Ppl 40+ 438.6 176.8 351.4 966.8
Grocery Buyers 361.0 133.0 283.0 777.0
Grocery Buyers Working 175.7 59.8 123.1 358.6
Grocery Buyers Not Working 185.3 73.2 159.9 418.4
Grocery Buyers Under 40 96.1 30.6 79.3 206.0
Grocery Buyers 40+ 265.0 102.5 203.8 571.3
Grocery Buyers No Kids 258.3 93.3 187.6 539.2
Grocery Buyer Kids 102.7 39.7 95.4 237.8
Grocery Buyers Children 0-12 78.2 29.7 73.7 181.6
Grocery Buyers Children 0-17 102.7 39.7 95.4 237.8
Grocery Buyers Children 5-12 54.2 22.6 56.0 132.8
Grocery Buyers Children 5-17 79.6 33.3 78.0 190.9
© All Rights Reserved 2006 Page 13 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL NORTHERN NSW
000s NORTHERN RIVERS TAMWORTH/TAREE NEWCASTLE Total
Men 16+ 343.2 129.7 283.3 756.2
Men 16-24 52.3 18.5 44.8 115.6
Men 16-39 131.5 44.7 114.4 290.6
Men 16-54 222.7 78.2 189.1 490.0
Men 18+ 331.0 124.9 273.1 729.0
Men 18-24 40.1 13.7 34.6 88.4
Men 25+ 290.9 111.2 238.5 640.6
Men 25-39 79.2 26.2 69.6 175.0
Men 25-54 170.4 59.7 144.3 374.4
Men 40+ 211.7 85.0 168.9 465.6
Men 40-54 91.2 33.5 74.7 199.4
Men 55+ 120.5 51.5 94.2 266.2
Women 16+ 356.0 135.6 295.1 786.7
Women 16-24 48.2 17.3 43.1 108.6
Women 16-39 129.1 43.8 112.6 285.5
Women 16-54 225.0 78.2 188.1 491.3
Women 18+ 344.8 131.2 285.1 761.1
Women 18-24 37.0 12.9 33.1 83.0
Women 25+ 307.8 118.3 252.0 678.1
Women 25-39 80.9 26.5 69.5 176.9
Women 25-54 176.8 60.9 145.0 382.7
Women 40+ 226.9 91.8 182.5 501.2
Women 40-54 95.9 34.4 75.5 205.8
Women 55+ 131.0 57.4 107.0 295.4
© All Rights Reserved 2006 Page 14 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL NORTHERN NSW
000s NORTHERN RIVERS TAMWORTH/TAREE NEWCASTLE Total
1 Person Household 81.8 30.2 60.6 172.6
2 Person Households 146.4 55.3 104.0 305.7
3 Person Households 60.2 17.7 44.8 122.7
4 Person Households 57.9 14.2 42.7 114.8
5+ Person Households 14.7 15.6 30.9 61.2
1 TV Households 114.5 41.9 90.6 247.0
2 TV Households 141.7 52.6 111.0 305.3
3+ TV Households 104.8 38.5 81.4 224.7
© All Rights Reserved 2006 Page 15 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL SOUTHERN NSW
000s CANBERRA ORANGE DUBBO WAGGA WOLLONGONG Total
Total Households 168.0 153.0 196.0 517.0
Total Individuals 448.0 396.0 498.0 1,342.0
Children 0-4 27.8 24.5 28.0 80.3
Children 5-12 45.3 44.6 52.5 142.4
Children 13-17 30.9 29.6 34.0 94.5
Ppl 16 + 356.8 309.3 396.9 1,063.0
Ppl 16-39 159.2 119.9 144.5 423.6
Ppl 16-54 256.4 202.1 248.5 707.0
Ppl 25+ 295.4 260.5 340.4 896.3
Ppl 25-54 195.0 153.3 192.0 540.3
Ppl 40+ 197.6 189.4 252.4 639.4
Grocery Buyers 168.0 153.0 196.0 517.0
Grocery Buyers Working 104.8 82.8 86.1 273.7
Grocery Buyers Not Working 63.2 70.2 109.9 243.3
Grocery Buyers Under 40 54.5 42.1 48.5 145.1
Grocery Buyers 40+ 113.4 110.9 147.3 371.6
Grocery Buyers No Kids 114.6 102.2 131.4 348.2
Grocery Buyer Kids 53.4 50.8 64.6 168.8
Grocery Buyers Children 0-12 39.9 42.8 50.3 133.0
Grocery Buyers Children 0-17 53.4 50.8 64.6 168.8
Grocery Buyers Children 5-12 31.6 32.6 37.7 101.9
Grocery Buyers Children 5-17 45.1 41.2 52.5 138.8
© All Rights Reserved 2006 Page 16 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL SOUTHERN NSW
000s CANBERRA ORANGE DUBBO WAGGA WOLLONGONG Total
Men 16+ 176.6 153.8 195.8 526.2
Men 16-24 31.5 25.2 29.2 85.9
Men 16-39 80.8 61.4 73.5 215.7
Men 16-54 128.6 102.7 125.1 356.4
Men 18+ 170.0 147.6 189.0 506.6
Men 18-24 24.9 19.0 22.4 66.3
Men 25+ 145.1 128.6 166.6 440.3
Men 25-39 49.3 36.2 44.3 129.8
Men 25-54 97.1 77.5 95.9 270.5
Men 40+ 95.8 92.4 122.3 310.5
Men 40-54 47.8 41.3 51.6 140.7
Men 55+ 48.0 51.1 70.7 169.8
Women 16+ 180.2 155.5 201.1 536.8
Women 16-24 29.9 23.6 27.3 80.8
Women 16-39 78.4 58.5 71.0 207.9
Women 16-54 127.8 99.4 123.4 350.6
Women 18+ 174.0 149.7 194.5 518.2
Women 18-24 23.7 17.8 20.7 62.2
Women 25+ 150.3 131.9 173.8 456.0
Women 25-39 48.5 34.9 43.7 127.1
Women 25-54 97.9 75.8 96.1 269.8
Women 40+ 101.8 97.0 130.1 328.9
Women 40-54 49.4 40.9 52.4 142.7
Women 55+ 52.4 56.1 77.7 186.2
© All Rights Reserved 2006 Page 17 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL SOUTHERN NSW
000s CANBERRA ORANGE DUBBO WAGGA WOLLONGONG Total
1 Person Household 36.9 33.3 41.9 112.1
2 Person Households 57.1 55.7 73.3 186.1
3 Person Households 28.8 24.4 33.5 86.7
4 Person Households 29.3 21.3 28.5 79.1
5+ Person Households 15.9 18.3 18.8 53.0
1 TV Households 48.7 44.4 56.8 149.9
2 TV Households 65.5 59.7 76.4 201.6
3+ TV Households 53.8 48.9 62.8 165.5
© All Rights Reserved 2006 Page 18 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL VICTORIA
000s ALBURY SHEPPARTON BENDIGO BALLARAT GIPPSLAND TOTAL
Total Households 71.0 67.0 90.0 128.0 78.0 434.0
Total Individuals 179.0 170.0 226.0 332.0 199.0 1,106.0
Children 0-4 10.3 9.8 12.8 19.2 10.8 62.9
Children 5-12 19.7 18.5 24.4 36.8 21.5 120.9
Children 13-17 13.1 12.3 16.0 23.9 14.2 79.5
Ppl 16 + 140.9 134.2 179.2 261.5 158.3 874.1
Ppl 16-39 52.3 49.4 64.9 97.8 56.4 320.8
Ppl 16-54 90.5 85.4 112.5 168.5 98.6 555.5
Ppl 25+ 120.2 115.6 153.5 222.7 135.6 747.6
Ppl 25-54 69.8 66.8 86.8 129.7 75.9 429.0
Ppl 40+ 88.6 84.8 114.3 163.7 101.9 553.3
Grocery Buyers 71.0 67.0 90.0 128.0 78.0 434.0
Grocery Buyers Working 36.9 33.9 42.1 62.6 35.6 211.1
Grocery Buyers Not Working 34.1 33.1 47.9 65.4 42.4 222.9
Grocery Buyers Under 40 18.9 17.7 22.3 34.6 18.5 112.0
Grocery Buyers 40+ 52.2 49.3 67.8 93.4 59.5 322.2
Grocery Buyers No Kids 48.9 46.4 63.2 84.6 54.1 297.2
Grocery Buyer Kids 22.1 20.6 26.8 43.4 23.9 136.8
Grocery Buyers Children 0-12 15.9 15.7 20.3 32.4 17.1 101.4
Grocery Buyers Children 0-17 22.1 20.6 26.8 43.4 23.9 136.8
Grocery Buyers Children 5-12 11.6 11.7 14.1 23.0 13.0 73.4
Grocery Buyers Children 5-17 17.8 16.6 21.0 34.6 19.8 109.8
© All Rights Reserved 2006 Page 19 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL VICTORIA
000s ALBURY SHEPPARTON BENDIGO BALLARAT GIPPSLAND TOTAL
Men 16+ 69.2 66.7 87.8 128.4 78.0 430.1
Men 16-24 10.6 9.6 13.1 20.0 11.6 64.9
Men 16-39 26.4 25.1 32.6 49.2 28.4 161.7
Men 16-54 45.3 43.1 56.1 84.5 49.1 278.1
Men 18+ 66.6 64.3 84.6 123.6 75.0 414.1
Men 18-24 8.0 7.2 9.9 15.2 8.6 48.9
Men 25+ 58.6 57.1 74.7 108.4 66.4 365.2
Men 25-39 15.8 15.5 19.5 29.2 16.8 96.8
Men 25-54 34.7 33.5 43.0 64.5 37.5 213.2
Men 40+ 42.8 41.6 55.2 79.2 49.6 268.4
Men 40-54 18.9 18.0 23.5 35.3 20.7 116.4
Men 55+ 23.9 23.6 31.7 43.9 28.9 152.0
Women 16+ 71.7 67.5 91.4 133.1 80.3 444.0
Women 16-24 10.1 9.0 12.6 18.8 11.1 61.6
Women 16-39 25.9 24.3 32.3 48.6 28.0 159.1
Women 16-54 45.2 42.3 56.4 84.0 49.5 277.4
Women 18+ 69.3 65.1 88.2 128.5 77.5 428.6
Women 18-24 7.7 6.6 9.4 14.2 8.3 46.2
Women 25+ 61.6 58.5 78.8 114.3 69.2 382.4
Women 25-39 15.8 15.3 19.7 29.8 16.9 97.5
Women 25-54 35.1 33.3 43.8 65.2 38.4 215.8
Women 40+ 45.8 43.2 59.1 84.5 52.3 284.9
Women 40-54 19.3 18.0 24.1 35.4 21.5 118.3
Women 55+ 26.5 25.2 35.0 49.1 30.8 166.6
© All Rights Reserved 2006 Page 20 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL VICTORIA
000s ALBURY SHEPPARTON BENDIGO BALLARAT GIPPSLAND TOTAL
1 Person Household 16.4 15.7 22.1 25.4 18.3 97.9
2 Person Households 27.1 25.6 34.1 50.0 29.7 166.5
3 Person Households 10.7 11.2 13.8 21.1 11.9 68.7
4 Person Households 10.6 8.9 11.9 18.5 11.6 61.5
5+ Person Households 6.2 5.6 8.1 13.0 6.5 39.4
1 TV Households 20.6 19.4 26.1 37.1 22.9 126.1
2 TV Households 28.4 26.8 36.0 51.2 31 173.4
3+ TV Households 22.0 20.8 27.9 39.7 24.1 134.5
© All Rights Reserved 2006 Page 21 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL TASMANIA
000s LAUNCESTON HOBART TOTAL
Total Households 97.0 98.0 195.0
Total Individuals 244.0 248.0 492.0
Children 0-4 14.5 15.5 30.0
Children 5-12 26.5 25.3 51.8
Children 13-17 17.0 17.2 34.2
Ppl 16 + 192.6 197.0 389.6
Ppl 16-39 71.9 75.2 147.1
Ppl 16-54 124.0 130.1 254.1
Ppl 25+ 163.7 166.0 329.7
Ppl 25-54 95.1 99.1 194.2
Ppl 40+ 120.7 121.8 242.5
Grocery Buyers 97.0 98.0 195.0
Grocery Buyers Working 47.1 50.9 98.0
Grocery Buyers Not Working 49.9 47.1 97.0
Grocery Buyers Under 40 26.7 26.5 53.2
Grocery Buyers 40+ 70.3 71.4 141.7
Grocery Buyers No Kids 65.2 66.6 131.8
Grocery Buyer Kids 31.8 31.4 63.2
Grocery Buyers Children 0-12 22.9 23.8 46.7
Grocery Buyers Children 0-17 31.8 31.4 63.2
Grocery Buyers Children 5-12 17.4 17.5 34.9
Grocery Buyers Children 5-17 26.5 26.1 52.6
© All Rights Reserved 2006 Page 22 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL TASMANIA
000s LAUNCESTON HOBART TOTAL
Men 16+ 94.5 96.1 190.6
Men 16-24 15.0 16.1 31.1
Men 16-39 36.0 37.7 73.7
Men 16-54 62.1 64.3 126.4
Men 18+ 91.1 92.5 183.6
Men 18-24 11.6 12.5 24.1
Men 25+ 79.5 80.0 159.5
Men 25-39 21.0 21.6 42.6
Men 25-54 47.1 48.2 95.3
Men 40+ 58.5 58.4 116.9
Men 40-54 26.1 26.6 52.7
Men 55+ 32.4 31.8 64.2
Women 16+ 98.1 100.9 199.0
Women 16-24 13.9 14.9 28.8
Women 16-39 35.9 37.5 73.4
Women 16-54 61.9 65.8 127.7
Women 18+ 94.9 97.5 192.4
Women 18-24 10.7 11.5 22.2
Women 25+ 84.2 86.0 170.2
Women 25-39 22.0 22.6 44.6
Women 25-54 48.0 50.9 98.9
Women 40+ 62.2 63.4 125.6
Women 40-54 26.0 28.3 54.3
Women 55+ 36.2 35.1 71.3
© All Rights Reserved 2006 Page 23 20072007 UNIVERSEUNIVERSE ESTIMATESESTIMATES TOTAL TASMANIA
000s LAUNCESTON HOBART TOTAL
1 Person Household 22.9 22.3 45.2
2 Person Households 36.5 36.7 73.2
3 Person Households 15.8 16.1 31.9
4 Person Households 12.3 13.7 26.0
5+ Person Households 9.5 9.2 18.7
1 TV Households 26.2 26.5 52.7
2 TV Households 36.9 37.2 74.1
3+ TV Households 33.9 34.3 68.2
© All Rights Reserved 2006 Page 24 REGIONALREGIONAL COVERAGECOVERAGE MAPSMAPS
Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research © Commonwealth of Australia, 2002
© All Rights Reserved 2006 Page 25 COVERAGECOVERAGE MAPMAP :: QUEENSLANDQUEENSLAND (AM(AM--A)A)
Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research © Commonwealth of Australia, 2002
© All Rights Reserved 2006 Page 26 TVTV COVERAGECOVERAGE AREAAREA BYBY POSTCODEPOSTCODE QueenslandQueensland (AM(AM--A)A)
Cairns Rockhampton 4849, 4852, 4854-4861, 4865, 4868-4873, 4674, 4676-4678, 4680, 4694-4695, 4877-4888 4697, 4699-4706, 4710-4720, 4722
Mackay Toowoomba 4350, 4352-4365, 4370-4378, 4380- 4707, 4709, 4721, 4723, 4737-4746, 4385, 4387-4388, 4390, 4400-4408, 4750-5751, 4753-4754, 4756-4757, 4798- 4410-4413, 4415, 4421-4423, 4605- 4805 4606, 4608, 4610-4615
Maryborough Townsville 4517, 4550-4551, 4553-4575, 4580-4581, 4600-4601, 4620-4621, 4625-4627, 4630, 4806-4820, 4850 4650, 4655, 4659-4660, 4662, 4670, 4671, 4673
Based on 2006 Postcodes Source: Australia Post Produced by: AGB Nielsen Media Research
© All Rights Reserved 2006 Page 27 COVERAGECOVERAGE MAPMAP :: NORTHERNNORTHERN NSWNSW (AM(AM--BB)
Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research © Commonwealth of Australia, 2002
© All Rights Reserved 2006 Page 28 TVTV COVERAGECOVERAGE AREAAREA BYBY POSTCODEPOSTCODE NorthernNorthern NSWNSW (AM(AM--B)B)
Newcastle Tamworth 2258-2259, 2261-2265, 2267, 2278, 2340-2348, 2350-2356, 2358-2361, 2280-2287, 2289-2300, 2302-2311, 2314- 2365, 2369-2370, 2380-2382, 2386- 2331, 2333-2339, 2420-2421 2388, 2390, 2397-2406, 2408-2411
Northern Rivers Taree 2371-2372, 2431, 2440-2442, 2447-2450, 2312, 2422-2424, 2426-2430, 2439, 2452-2456, 2460, 2462-2466, 2469-2490, 2443-2446 4210-4221, 4223-4230
Based on 2006 Postcodes Source: Australia Post Produced by: AGB Nielsen Media Research
© All Rights Reserved 2006 Page 29 COVERAGECOVERAGE MAPMAP :: SOUTHERNSOUTHERN NSWNSW (AM(AM--C)C)
Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research © Commonwealth of Australia, 2002
© All Rights Reserved 2006 Page 30 TVTV COVERAGECOVERAGE AREAAREA BYBY POSTCODEPOSTCODE SouthernSouthern NSWNSW (AM(AM--C)C)
Canberra Wollongong 2500, 2502, 2505-2506, 2508, 2515- 2479-2584, 2600-2612, 2614-2621, 2623-2633, 2520, 2522, 2525-2530, 2533-2541, 2900-2906, 2911-2914 2545-2546, 2548-2551, 2575-2578, 2622
Orange, Dubbo, Wagga 2357, 2379, 2395-2396, 2585-2588, 2590, 2594, 2649-2653, 2655-2656, 2661, 2663, 2665-2666, 2671, 2678, 2701-2702, 2720, 2722, 2725-2727, 2729-2730, 2787, 2790-2800, 2803-2810, 2820- 2821, 2823-2825, 2827-2831, 2835, 2842-2850, 2852, 2864-2871, 2874-2877
Based on 2006 Postcodes Source: Australia Post Produced by: AGB Nielsen Media Research
© All Rights Reserved 2006 Page 31 COVERAGECOVERAGE MAPMAP :: VICTORIAVICTORIA (AM(AM--D)D)
Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research © Commonwealth of Australia, 2002
© All Rights Reserved 2006 Page 32 TVTV COVERAGECOVERAGE AREAAREA BYBY POSTCODEPOSTCODE VictoriaVictoria (AM(AM--D)D)
Ballarat Albury 3230-3233, 3235-3239, 3241-3243, 3249-3251, 3254, 3260, 3264-3287, 3289, 3292-3294, 3300-3305, 3309- 2640-2647, 2658-2660, 2708, 3676-3678, 3682- 3312, 3314-3315, 3317-3319, 3321-3325, 3328-3334, 3683, 3685, 3687-3691, 3694-3695, 3697-3701, 3341-3342, 3345, 3350-3357, 3360-3361, 3363-3364, 3704-3705, 3707-3709, 3728, 3730, 3732-3733, 3370, 3373, 3375, 3377-3381, 3384-3385, 3387-3388, 3735-3741, 3744, 3746-3747, 3749 3390-3393, 3395-3396, 3400-3402, 3407, 3409, 3412- 3415, 3418-3420, 3423-3424, 3458, 3460-3461, 3467- 3469, 3485, 3487-3489, 3491 Gippsland 3816, 3820-3825, 3831-3832, 3835, 3840, 3842, 3844, 3847, 3850-3854, 3856-3860, 3862, 3864- Bendigo 3865, 3869-3871, 3873-3875, 3878, 3880, 3882, 3885-3893, 3895-3896, 3898, 3900, 3902-3904, 2715, 2731-2736, 3371, 3442, 3444, 3446-3448, 3450- 3909, 3953-3954, 3956-3960, 3962, 3964-3967, 3451, 3453, 3458, 3462-3465, 3472, 3475, 3478, 3480, 3971, 3996 3482-3483, 3515-3518, 3520-3523, 3525, 3527, 3529- 3531, 3533, 3537, 3540, 3542, 3544, 3546, 3550-3552, 3554-3558, 3561-3568, 3570-3573, 3575-3576, 3579- 3581, 3583-3586, 3588-3591, 3594-3597, 3599, 3661- Shepparton 3662 2710, 2712-2714, 2716, 3559, 3607-3608, 3610, 3612-3614, 3616-3624, 3629-3641, 3643-3644, 3646-3647, 3649, 3658-3660, 3663-3666, 3669- 3673, 3675, 3711-3715, 3717-3720, 3722-3727, 3763, 3778-3779
Based on 2006 Postcodes Source: Australia Post Produced by: AGB Nielsen Media Research
© All Rights Reserved 2006 Page 33 COVERAGECOVERAGE MAPMAP :: TASMANIATASMANIA
Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research © Commonwealth of Australia, 2002
© All Rights Reserved 2006 Page 34 TVTV COVERAGECOVERAGE AREAAREA BYBY POSTCODEPOSTCODE TasmaniaTasmania
Hobart Launceston 7000-7002, 7004-7012, 7015-7027, 7030, 7050- 7209-7216, 7248-7250, 7252-7265, 7267- 7055, 7109, 7112-7113, 7116-7117, 7119-7120, 7268, 7270, 7275-7277, 7290-7292, 7139-7140, 7150, 7155, 7162-7163, 7170-7180, 7300-7307, 7310, 7315-7316, 7320-7322, 7182-7187, 7190, 7466-7470 7325, 7330-7331,
Based on 2006 Postcodes Source: Australia Post Produced by: AGB Nielsen Media Research
© All Rights Reserved 2006 Page 35 TPSSTPSS REPORTINGREPORTING AGGREGATE DEMOGRAPHICS
1 Households 16 People 16-24 31 People 35-64 2 Total Individuals 17 People 16-39 32 People 40-54 3 People 5+ 18 People 16-54 33 People 40-64 4 People 13+ 19 People 18-24 34 People 50-64 5 People 5-17 20 People 18-29 35 People 55-64 6 People 0-17 21 People 18-49 36 People 30+ 7 People 0-24 22 People 18-54 37 People 40+ 8 People 0-39 23 People 25-34 38 People 55+ 9 People 0-54 24 People 25-39 39 People 65+ 10 People 10-15 25 People 25-44 40 Children 0-12
11 People 16+ 26 People 25-54 41 Children 2-9 12 People 18+ 27 People 30-39 42 Children 5-12 13 People 18-39 28 People 30-49 43 Teens 10-17 14 People 25+ 29 People 35-54 44 Teens 13-17 15 People 13-24 30 People 35-49
NA in Tasmania
© All Rights Reserved 2006 Page 36 TPSSTPSS REPORTINGREPORTING AGGREGATE DEMOGRAPHICS
45 Men 0-15 61 Men 25-54 77 Women 16-54
46 Men 18+ 62 Men 30-49 78 Women 18-29
47 Men 25+ 63 Men 35-54 79 Women 18-34
48 Men 40+ 64 Men 40-54 80 Women 18-39
49 Men 13-24 65 Men 40-64 81 Women 18-49
50 Men 16-24 66 Men 50-64 82 Women 18-54
51 Men 16-39 67 Men 55+ 83 Women 25-39
52 Men 16-54 68 Women 16+ 84 Women 25-44
53 Men 16+ 69 Women 18+ 85 Women 25-54
54 Men 18-29 70 Women 25+ 86 Women 30-49
55 Men 18-34 71 Women 40+ 87 Women 25-54 + Child 0-17
56 Men 18-39 72 Women 0-15 88 Women 35-54
57 Men 18-49 73 Women 13-24 89 Women 40-54
58 Men 18-54 74 Women 13-29 90 Women 40-64
59 Men 25-39 75 Women 16-24 91 Women 50-64
60 Men 25-44 76 Women 16-39 92 Women 55+
NA in Tasmania
© All Rights Reserved 2006 Page 37 TPSSTPSS REPORTINGREPORTING AGGREGATEAGGREGATE DEMOGRAPHICSDEMOGRAPHICS
93 Grocery Buyer 107 GB + Child 5-12
94 GB 18+ 108 GB + Child 5-17
95 GB 40+ 109 Fem GB
96 GB 18-54 110 Fem GB 25-49
97 GB 25-54 111 Occupation AB
98 GB 40-54 112 Occupation AB 25-54
99 GB 55+ 113 Occupation AB 35+
100 GB Under 40 114 Occupation AB 40+
101 GB Working 115 Occupation ABC1
102 GB Non Working 116 Occupation C1
103 GB + 0 Child 0-17 117 Occupation C1 16-39
104 GB + Child 0-17 118 Occupation C2DE
105 GB + 1-2 Child 0-17 119 Occupation C2DE 16-39
106 GB + Child 0-12
NA in Tasmania
© All Rights Reserved 2006 Page 38 TPSSTPSS REPORTINGREPORTING SUB-MARKETING DEMOGRAPHICS
1 Total Individuals 12 People 40+
2 Total Households 13 Men 16-39
3 Grocery Buyers 14 Women 16-39
4 Men 16+ 15 People 16-39
5 Women 16+ 16 Men 25-54
6 People 16+ 17 Women 25-54
7 Men 25+ 18 People 25-54
8 Women 25+ 19 Men 16-54
9 People 25+ 20 Women 16-54
10 Men 40+ 21 People 16-54
11 Women 40+
© All Rights Reserved 2006 Page 39 REGIONALREGIONAL SUBSCRIPTIONSUBSCRIPTION TVTV CHANNELSCHANNELS TIMETABLE OF BREAKOUT Those channels whose viewing data is not shown below as being available are included in the channel group ‘Other STV’
From 28 Dec From 11 Jul From 27 Feb From 19th Jun From 28th Aug From 26th Nov Channel 2003 2004 2005 2005 2005 2006 Adults Only Adventure One AIR Audio Channels Al Jazeera Animal Planet 9 999 9 Antenna Arena TV 9 99999 Arena TV+2* * 999 Art Arabic Aurora Community Channel* * Aust Christian Channel BBC World Biography Channel* * 9 Bloomberg Television Boomerang Box Office* * Box Office Adults Only Select* * Box Office Main Event* * Box Office Preview* * Cartoon Network 9 99999 Channel V Club (V) CNBC 9 99999 CNN International Comedy Channel 9 99999 Comedy Channel+2* * 9 Country Music Channel Crime & Investigation Network* * 9 Discovery Channel 9 999 9 Discovery Home and Health* * Discovery Science* * Discovery Travel & Adventure* * 9 Disney Channel 9 99999 E!* * 9 ESPN 9 99999 Eurosportnews EXPO Fashion TV
NOTE: Subscription TV data is only available on an aggregate market level.
© All Rights Reserved 2006 Page 40 REGIONALREGIONAL SUBSCRIPTIONSUBSCRIPTION TVTV CHANNELSCHANNELS TIMETABLE OF BREAKOUT Those channels whose viewing data is not shown below as being available are included in the channel group ‘Other STV’
From 28 Dec From 11 Jul From 27 Feb From 19th Jun From 28th Aug From 26th Nov Channel 2003 2004 2005 2005 2005 2006 FOX8 9 99999 FOX8+2 9 FOX Classics* * 9 99999 FOX Classics+2* * 9 FOX Footy Channel* 9 9999 FOX News FOX Sports News 9 FOX Sports 1 9 99999 FOX Sports 2 9 99999 FOX Sports 3 9 Fuel* * Games Channels Hallmark 9 99999 History Channel 9 99999 History Channel+2* * How to Channel* * 9 Lebanese Channel Lifestyle 9 99999 Lifestyle Food* * 999 Lifestyle+2* * 999 Main Event max* * 9 99999 Movie Extra 9 999 Movie Greats 9 999 Movie One 9 999 Movie One+2* * Movie Two MTV 9 99999 National Geographic Channel 9 99999 Nickelodeon 9 99999 Nick Jnr* * 999 Ovation 9 99999 Playhouse Disney Channel RAI Sci Fi 9 Service/Help Station Showtime 9 99999 Showtime 2 9 99999 Showtime Greats* * * 9 99999 NOTE: Subscription TV data is only available on an aggregate market level.
© All Rights Reserved 2006 Page 41 REGIONALREGIONAL SUBSCRIPTIONSUBSCRIPTION TVTV CHANNELSCHANNELS TIMETABLE OF BREAKOUT Those channels whose viewing data is not shown below as being available are included in the channel group ‘Other STV’
From 28 Dec From 11 Jul From 27 Feb From 19th Jun From 28th Aug From 26th Nov Channel 2003 2004 2005 2005 2005 2006 Sky News 9 99999 Sky Racing TCM TechTV* * TV1 9 99999 TV1+2* * 999 TVSN UKTV 9 99999 UKTV+2* * 99 VH1 9999 W 9 99999 Weather Channel World Movies
** Only avaliable as part of the Digital package *** Fox Kids/Classics changed to Fox Classics on Feb 1 2004 *** Encore changed to Showtime Greats on Mar 1 2004 *** musicMAX changed to max on June 1 2004 No longer spilt out as a reported Channel in Regional STV. Channel is grouped under "Other STV". Channel has ceased transmission
NOTE: Subscription TV data is only available on an aggregate market level.
© All Rights Reserved 2006 Page 42 AGBAGB NIELSENNIELSEN MEDIAMEDIA RESEARCHRESEARCH RATINGSRATINGS PROCESSPROCESS
3. The Peoplemeter
2. The Panel
1. Establishment Survey
4. Transmission
5. The Production Software
6. Program Database
7. Application Software
© All Rights Reserved 2006 Page 43 THETHE RATINGSRATINGS PROCESSPROCESS
1. Establishment Survey A large-scale annual survey conducted to define the population to be represented and its characteristics. Panel homes are recruited from the respondents.
2. The Panel Panel homes are selected according to a statistical design using information collected from the Establishment Survey and the ABS, guaranteeing the panel represents the Australian TV audience.
3. The Peoplemeter … A peoplemeter is installed on every TV set in each household. It records and stores four pieces of information: 9 Time 9 Whether the TV set is on or off 9 Channel tuned 9 Persons viewing
© All Rights Reserved 2006 Page 44 THETHE RATINGSRATINGS PROCESSPROCESS
4. Transmission Every night, the data stored in the peoplemeter is retrieved automatically via telephone using AGB Nielsen Media Research production software.
5. Production Software “Pollux” performs the collection, processing, validation, weighting and final production of the household data into an individual by individual (unidentified), minute by minute database delivered overnight 365 days of the year.
6. Program Database Using broadcast logs provided by the networks, a program database is built and fed into Pollux for integration with the viewing data.
7. Application Software Each morning users download the complete database from AGB Nielsen's Media Research secure website. These users can then perform complex data analyses using application software such as “Arianna’’.
© All Rights Reserved 2006 Page 45 REGIONALREGIONAL CLIENTCLIENT SERVICESERVICE CONTACTSCONTACTS
Toni Petra CEO
Jason West Ian McDonald Megan Falconer Software Management Regional TAM Sales Manager Client Service Director Manager
Suzanne Nguyen Pippa Schwedler Neil Ferro Client Service Manager Client Service Manager Client Service Manager PRIME / 7QLD WIN / NBN SOUTHERN CROSS
Elizabeth Horne Katherine Sawers Senior Client Service Manager Client Service Manager Training Materials Subscription TV Channels TASMANIA
© All Rights Reserved 2006 Page 46 CONTACTCONTACT DETAILSDETAILS
Regional TAM Helpdesk 1800 555 026
Regional TAM Helpdesk [email protected]
Internet http://www.regtam.com.au
Data Download http://www.regtam.com.au/download
AGB Nielsen Media Research – Sydney 02 9490 6500 – Melbourne 03 9699 7544 – Brisbane 07 3852 6566 – Adelaide 08 8331 2177 – Perth 08 9355 1552 – Hobart 03 6234 5671
© All Rights Reserved 2006 Page 47