2008 Regional Toolkit

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REGIONAL TOOLKIT 2008 Contents

2008 Survey Calendar Summary 3

2008 Universe Estimates 4

Coverage Maps and Coverage Areas 23

Reporting Demographics 34

Regional Subscription TV Channels 38

Terms & Definitions 41

The Ratings Process 43

Regional Client Service Organisational Chart 46

Contact Details 47

Survey Weeks Surveyed Survey Commences (Sun) Survey Concludes (Sat) Summer Weeks 1 –6 30 December 2007 09 February 2008

Survey 1 Weeks 7 –10 10 February 2008 08 March 2008

Survey 2 Weeks 11 –16 09 March 2008 19 April 2008

Easter Weeks 12 –13 16 March 2008 29 March 2008

Survey 3 Weeks 17 –20 20 April 2008 17 May 2008

Survey 4 Weeks 21 –24 18 May 2008 14 June 2008

Survey 5 Weeks 25 –28 15 June 2008 12July 2008

Survey 6 Weeks 29 –32 13 July 2007 09 August 2008

Survey 7 Weeks 33 –36 10 August 2008 06 September 2008

Survey 8 Weeks 37 –40 07 September 2008 04 October 2008

Survey 9 Weeks 41 –44 05 October 2008 01 November 2008

Survey 10 Weeks 45 –48 02 November 2008 29 November 2008

Summer Weeks 49 -52 30 November 2008 27 December 2008

The full Survey Calendar can be downloaded at: http://www.agbnielsen.net/whereweare/countries/australia/australia.asp?lang=english

Total Households (000's) Total Individuals (000's) Number of Homes Installed

Total QUEENSLAND (AM-A) 637.0 1,600.0 535

CAIRNS 92.0 225.0 80

TOWNSVILLE 82.0 215.0 70

MACKAY 63.0 163.6 70

ROCKHAMPTON 76.0 196.4 70

MARYBOROUGH 224.0 542.0 165

TOOWOOMBA 100.0 258.0 80

Total NNSW (AM-B) 779.0 1,950.0 475

NORTHERN RIVERS 363.0 885.0 220

TAMWORTH/TAREE 133.0 334.0 80

NEWCASTLE 283.0 731.0 175

Total SNSW (AM-C) 523.0 1,342.0 380

CANBERRA 172.0 448.0 123

ORANGE DUBBO WAGGA 154.0 396.0 118

WOLLONGONG 197.0 498.0 139

Total VICTORIA (AM-D) 449.0 1,129.0 435

ALBURY 73.0 181.0 68

SHEPPARTON 69.0 172.0 69

BENDIGO 92.0 228.0 88

BALLARAT 132.0 338.0 127

GIPPSLAND 83.0 210.0 83

Total TASMANIA 199.0 495.0 190

LAUNCESTON 99.0 246.0 95

HOBART 100.0 249.0 95

000’s QLD (AM-A) NNSW (AM-B) SNSW (AM-C) VIC (AM-D) TAS Total REG

Total Individuals 1,600.0 1,950.0 1,342.0 1,129.0 495.0 6,516.0

Total Households 637.0 779.0 523.0 449.0 199.0 2,587.0

Children 0-4 99.4 104.0 76.7 63.2 30.1 373.4

Children 5-12 177.4 202.7 140.1 121.2 51.0 692.4

Children 13-17 115.3 133.1 93.4 80.1 34.6 456.5

People 16+ 1,253.3 1,563.0 1,069.2 895.7 392.9 5,174.1

People 16-39 506.7 577.8 420.4 324.1 146.7 1,975.7

People 16-54 847.7 988.1 704.7 563.2 253.8 3,357.5

People 25+ 1,057.5 1,339.9 904.9 769.5 333.4 4,405.2

People 25-54 651.9 765.0 540.4 437.0 194.3 2,588.6

People 40+ 746.6 985.2 648.8 571.6 246.2 3,198.4

Men 16+ 630.0 768.3 530.5 441.5 192.2 2,562.5

Men 16-24 102.1 116.0 85.4 65.1 31.1 399.7

Men 16-39 259.4 293.3 215.1 164.0 73.8 1,005.6

Men 16-54 430.2 495.5 356.4 282.7 126.4 1,691.2

Men 18+ 606.6 740.9 511.1 425.7 185.2 2,469.5

Men 18-24 78.7 88.6 66.0 49.3 24.1 306.7

Men 25+ 527.9 652.3 445.1 376.4 161.1 2,162.8

Men 25-39 157.3 177.3 129.7 98.9 42.7 605.9

Men 25-54 328.1 379.5 271.0 217.6 95.3 1,291.5

Men 40+ 370.6 475.0 315.4 277.5 118.4 1,556.9

Men 40-54 170.8 202.2 141.3 118.7 52.6 685.6

Men 55+ 199.8 272.8 174.1 158.8 65.8 871.3

000’s QLD (AM-A) NNSW (AM-B) SNSW (AM-C) VIC (AM-D) TAS Total REG

Women 16+ 623.3 794.7 538.7 454.2 200.7 2,611.6

Women 16-24 93.7 107.1 78.9 61.1 28.4 369.2

Women 16-39 247.3 284.5 205.3 160.1 72.9 970.1

Women 16-54 417.5 492.6 348.3 280.5 127.4 1,666.3

Women 18+ 601.3 769.3 520.7 438.8 194.1 2,524.2

Women 18-24 71.7 81.7 60.9 45.7 21.8 281.8

Women 25+ 529.6 687.6 459.8 393.1 172.3 2,242.4

Women 25-39 153.6 177.4 126.4 99.0 44.5 600.9

Women 25-54 323.8 385.5 269.4 219.4 99.0 1,297.1

Women 40+ 376.0 510.2 333.4 294.1 127.8 1,641.5

Women 40-54 170.2 208.1 143.0 120.4 54.5 696.2

Women 55+ 205.8 302.1 190.4 173.7 73.3 945.3

Grocery Buyers 637.0 779.0 523.0 449.0 199.0 2,587.0

Grocery Buyers Working 344.2 374.4 280.6 237.2 101.3 1,337.7

Grocery Buyers Not Working 292.8 404.6 242.4 211.8 97.7 1,249.3

Grocery Buyers Under 40 195.8 206.4 141.3 119.1 53.2 715.8

Grocery Buyers 40+ 441.2 572.6 381.7 329.9 145.8 1,871.2

Grocery Buyer No Kids 426.3 531.3 349.2 307.2 136.9 1,750.9

Grocery Buyer Kids 210.7 247.7 173.8 141.8 62.1 836.1

Grocery Buyers Children 0-12 162.2 179.1 132.5 108.0 45.7 627.5

Grocery Buyers Children 0-17 210.7 247.7 173.8 141.8 62.1 836.1

Grocery Buyers Children 5-12 117.6 121.7 93.7 79.2 33.2 445.4

Grocery Buyers Children 5-17 168.0 193.1 135.5 114.6 50.1 661.3

000’s QLD (AM-A) NNSW (AM-B) SNSW (AM-C) VIC (AM-D) TAS Total REG

1 Person Households 147.0 174.9 118.7 101.1 49.8 591.5

2 Person Households 236.1 304.8 184.3 175.2 73.0 973.4

3 Person Households 107.4 118.3 86.2 72.5 30.5 414.9

4 Person Households 91.9 118.0 80.0 59.2 27.3 376.4

5+ Person Households 54.6 63.0 53.8 41.0 18.4 230.8

1 TV Households 231.0 237.5 153.1 133.1 53.1 807.8

2 TVs Households 245.6 293.0 197.7 173.0 73.3 982.6

3+ TVs Households 160.4 248.5 172.2 142.9 72.6 796.6

Queensland

000'S CAIRNS TOWNSVILLE MACKAY ROCKHAMPTON MARYBOROUGH TOOWOOMBA Total QLD

Total Individuals 225.0 215.0 163.6 196.4 542.0 258.0 1,600.0

Total Households 92.0 82.0 63.0 76.0 224.0 100.0 637.0

Children 0-4 14.3 13.5 11.7 13.2 30.2 16.5 99.4

Children 5-12 24.5 24.3 18.8 22.8 56.7 30.3 177.4

Children 13-17 15.9 16.9 11.3 15.3 35.9 20.0 115.3

People 16+ 176.5 167.3 126.2 151.1 433.0 199.2 1,253.3

People 16-39 76.4 79.9 54.6 64.0 149.2 82.6 506.7

People 16-54 127.3 122.7 91.3 106.9 266.1 133.4 847.7

People 25+ 148.9 135.1 106.3 125.5 376.3 165.4 1,057.5

People 25-54 99.7 90.5 71.4 81.3 209.4 99.6 651.9

People 40+ 100.1 87.4 71.6 87.1 283.8 116.6 746.6

Men 16+ 90.0 84.9 65.7 77.2 213.1 99.1 630.0

Men 16-24 14.3 16.8 10.5 13.7 29.5 17.3 102.1

Men 16-39 38.9 41.4 28.6 33.0 75.5 42.0 259.4

Men 16-54 64.8 63.2 47.6 55.0 132.2 67.4 430.2

Men 18+ 86.8 81.3 63.5 74.0 205.9 95.1 606.6

Men 18-24 11.1 13.2 8.3 10.5 22.3 13.3 78.7

Men 25+ 75.7 68.1 55.2 63.5 183.6 81.8 527.9

Men 25-39 24.6 24.6 18.1 19.3 46.0 24.7 157.3

Men 25-54 50.5 46.4 37.1 41.3 102.7 50.1 328.1

Men 40+ 51.1 43.5 37.1 44.2 137.6 57.1 370.6

Men 40-54 25.9 21.8 19.0 22.0 56.7 25.4 170.8

Men 55+ 25.2 21.7 18.1 22.2 80.9 31.7 199.8

Queensland

000'S CAIRNS TOWNSVILLE MACKAY ROCKHAMPTON MARYBOROUGH TOOWOOMBA Total QLD

Women 16+ 86.5 82.4 60.5 73.9 219.9 100.1 623.3

Women 16-24 13.3 15.4 9.4 11.9 27.2 16.5 93.7

Women 16-39 37.5 38.5 26.0 31.0 73.7 40.6 247.3

Women 16-54 62.5 59.5 43.7 51.9 133.9 66.0 417.5

Women 18+ 83.5 79.0 58.3 71.1 213.3 96.1 601.3

Women 18-24 10.3 12.0 7.2 9.1 20.6 12.5 71.7

Women 25+ 73.2 67.0 51.1 62.0 192.7 83.6 529.6

Women 25-39 24.2 23.1 16.6 19.1 46.5 24.1 153.6

Women 25-54 49.2 44.1 34.3 40.0 106.7 49.5 323.8

Women 40+ 49.0 43.9 34.5 42.9 146.2 59.5 376.0

Women 40-54 25.0 21.0 17.7 20.9 60.2 25.4 170.2

Women 55+ 24.0 22.9 16.8 22.0 86.0 34.1 205.8

Grocery Buyers 92.0 82.0 63.0 76.0 224.0 100.0 637.0

Grocery Buyers Working 58.0 49.9 36.1 41.1 108.4 50.7 344.2

Grocery Buyers Not Working 34.0 32.1 26.9 34.9 115.6 49.3 292.8

Grocery Buyers Under 40 31.8 29.7 20.5 24.1 60.6 29.1 195.8

Grocery Buyers 40+ 60.2 52.3 42.5 51.9 163.4 70.9 441.2

Grocery Buyer No Kids 63.0 53.3 39.5 47.8 158.9 63.8 426.3

Grocery Buyer Kids 29.0 28.7 23.5 28.2 65.1 36.2 210.7

Grocery Buyers Children 0-12 23.0 22.7 17.5 22.4 47.2 29.4 162.2

Grocery Buyers Children 0-17 29.0 28.7 23.5 28.2 65.1 36.2 210.7

Grocery Buyers Children 5-12 16.1 15.7 12.0 16.8 33.3 23.7 117.6

Grocery Buyers Children 5-17 22.5 22.1 18.4 22.7 51.4 30.9 168.0

Queensland

000'S CAIRNS TOWNSVILLE MACKAY ROCKHAMPTON MARYBOROUGH TOOWOOMBA Total QLD

1 Person Households 22.4 17.5 13.4 17.0 52.6 24.1 147.0

2 Person Households 34.0 28.1 22.2 26.7 90.9 34.2 236.1

3 Person Households 16.3 14.4 11.0 12.5 36.3 16.9 107.4

4 Person Households 13.7 12.2 10.0 11.1 34.1 10.8 91.9

5+ Person Households 5.6 9.8 6.4 8.7 10.1 14.0 54.6

1 TV Households 37.3 28.8 20.2 26.1 76.8 41.8 231.0

2 TVs Households 34.5 31.1 24.8 28.2 90.9 36.1 245.6

3+ TVs Households 20.2 22.1 18.0 21.7 56.3 22.1 160.4

NNSW

000'S NORTHERN RIVERS TAMWORTH/TAREE NEWCASTLE Total NNSW

Total Individuals 885.0 334.0 731.0 1,950.0

Total Households 363.0 133.0 283.0 779.0

Children 0-4 46.3 16.9 40.8 104.0

Children 5-12 89.5 35.1 78.1 202.7

Children 13-17 59.4 23.2 50.5 133.1

People 16+ 713.4 268.0 581.6 1,563.0

People 16-39 264.3 88.2 225.3 577.8

People 16-54 455.1 156.8 376.2 988.1

People 25+ 612.8 232.3 494.8 1,339.9

People 25-54 354.5 121.1 289.4 765.0

People 40+ 449.1 179.8 356.3 985.2

Men 16+ 351.6 131.7 285.0 768.3

Men 16-24 52.9 18.6 44.5 116.0

Men 16-39 134.6 44.7 114.0 293.3

Men 16-54 227.8 78.7 189.0 495.5

Men 18+ 339.2 126.9 274.8 740.9

Men 18-24 40.5 13.8 34.3 88.6

Men 25+ 298.7 113.1 240.5 652.3

Men 25-39 81.7 26.1 69.5 177.3

Men 25-54 174.9 60.1 144.5 379.5

Men 40+ 217.0 87.0 171.0 475.0

Men 40-54 93.2 34.0 75.0 202.2

Men 55+ 123.8 53.0 96.0 272.8

NNSW

000'S NORTHERN RIVERS TAMWORTH/TAREE NEWCASTLE Total NNSW

Women 16+ 361.8 136.3 296.6 794.7

Women 16-24 47.7 17.1 42.3 107.1

Women 16-39 129.7 43.5 111.3 284.5

Women 16-54 227.3 78.1 187.2 492.6

Women 18+ 350.6 131.9 286.8 769.3

Women 18-24 36.5 12.7 32.5 81.7

Women 25+ 314.1 119.2 254.3 687.6

Women 25-39 82.0 26.4 69.0 177.4

Women 25-54 179.6 61.0 144.9 385.5

Women 40+ 232.1 92.8 185.3 510.2

Women 40-54 97.6 34.6 75.9 208.1

Women 55+ 134.5 58.2 109.4 302.1

Grocery Buyers 363.0 133.0 283.0 779.0

Grocery Buyers Working 181.5 60.0 132.9 374.4

Grocery Buyers Not Working 181.5 73.0 150.1 404.6

Grocery Buyers Under 40 96.6 31.5 78.3 206.4

Grocery Buyers 40+ 266.4 101.5 204.7 572.6

Grocery Buyer No Kids 255.9 89.0 186.4 531.3

Grocery Buyer Kids 107.1 44.0 96.6 247.7

Grocery Buyers Children 0-12 75.8 30.9 72.4 179.1

Grocery Buyers Children 0-17 107.1 44.0 96.6 247.7

Grocery Buyers Children 5-12 47.9 21.8 52.0 121.7

Grocery Buyers Children 5-17 80.5 35.6 77.0 193.1

NNSW

000'S NORTHERN RIVERS TAMWORTH/TAREE NEWCASTLE Total NNSW

1 Person Households 83.0 30.4 61.5 174.9

2 Person Households 145.5 55.5 103.8 304.8

3 Person Households 59.3 16.3 42.7 118.3

4 Person Households 60.5 14.4 43.1 118.0

5+ Person Households 14.7 16.4 31.9 63.0

1 TV Households 127.8 43.0 66.7 237.5

2 TVs Households 127.9 49.5 115.6 293.0

3+ TVs Households 107.3 40.5 100.7 248.5

SNSW

000'S CANBERRA ORANGE DUBBO WAGGA WOLLONGONG Total SNSW

Total Individuals 448.0 396.0 498.0 1,342.0

Total Households 172.0 154.0 197.0 523.0

Children 0-4 27.4 22.9 26.4 76.7

Children 5-12 44.2 44.0 51.9 140.1

Children 13-17 30.6 29.2 33.6 93.4

People 16+ 358.2 311.7 399.3 1,069.2

People 16-39 157.7 119.2 143.5 420.4

People 16-54 255.1 201.6 248.0 704.7

People 25+ 298.5 263.0 343.4 904.9

People 25-54 195.4 152.9 192.1 540.4

People 40+ 200.5 192.5 255.8 648.8

Men 16+ 177.9 155.5 197.1 530.5

Men 16-24 30.9 25.4 29.1 85.4

Men 16-39 80.3 61.4 73.4 215.1

Men 16-54 128.6 102.7 125.1 356.4

Men 18+ 171.5 149.3 190.3 511.1

Men 18-24 24.5 19.2 22.3 66.0

Men 25+ 147.0 130.1 168.0 445.1

Men 25-39 49.4 36.0 44.3 129.7

Men 25-54 97.7 77.3 96.0 271.0

Men 40+ 97.6 94.1 123.7 315.4

Men 40-54 48.3 41.3 51.7 141.3

Men 55+ 49.3 52.8 72.0 174.1

SNSW

000'S CANBERRA ORANGE DUBBO WAGGA WOLLONGONG Total SNSW

Women 16+ 180.3 156.2 202.2 538.7

Women 16-24 28.8 23.3 26.8 78.9

Women 16-39 77.4 57.8 70.1 205.3

Women 16-54 126.5 98.9 122.9 348.3

Women 18+ 174.3 150.6 195.8 520.7

Women 18-24 22.8 17.7 20.4 60.9

Women 25+ 151.5 132.9 175.4 459.8

Women 25-39 48.6 34.5 43.3 126.4

Women 25-54 97.7 75.6 96.1 269.4

Women 40+ 102.9 98.4 132.1 333.4

Women 40-54 49.1 41.1 52.8 143.0

Women 55+ 53.8 57.3 79.3 190.4

Grocery Buyers 172.0 154.0 197.0 523.0

Grocery Buyers Working 110.7 81.0 88.9 280.6

Grocery Buyers Not Working 61.3 73.0 108.1 242.4

Grocery Buyers Under 40 52.4 41.5 47.4 141.3

Grocery Buyers 40+ 119.6 112.5 149.6 381.7

Grocery Buyer No Kids 116.1 100.8 132.3 349.2

Grocery Buyer Kids 55.9 53.2 64.7 173.8

Grocery Buyers Children 0-12 43.2 41.2 48.1 132.5

Grocery Buyers Children 0-17 55.9 53.2 64.7 173.8

Grocery Buyers Children 5-12 29.9 28.9 34.9 93.7

Grocery Buyers Children 5-17 42.9 40.8 51.8 135.5

SNSW

000'S CANBERRA ORANGE DUBBO WAGGA WOLLONGONG Total SNSW

1 Person Households 39.5 35.1 44.1 118.7

2 Person Households 57.2 54.9 72.2 184.3

3 Person Households 29.0 24.1 33.1 86.2

4 Person Households 30.0 21.4 28.6 80.0

5+ Person Households 16.3 18.5 19.0 53.8

1 TV Households 50.8 43.9 58.4 153.1

2 TVs Households 61.6 59.6 76.5 197.7

3+ TVs Households 59.6 50.5 62.1 172.2

VICTORIA

000'S ALBURY SHEPPARTON BENDIGO BALLARAT GIPPSLAND Total VICTORIA

Total Individuals 181.0 172.0 228.0 338.0 210.0 1,129.0

Total Households 73.0 69.0 92.0 132.0 83.0 449.0

Children 0-4 10.1 9.8 12.7 19.4 11.2 63.2

Children 5-12 19.8 18.5 24.3 36.8 21.8 121.2

Children 13-17 13.1 12.3 15.5 24.1 15.1 80.1

People 16+ 143.0 136.2 181.5 267.1 167.9 895.7

People 16-39 52.3 49.6 65.0 98.3 58.9 324.1

People 16-54 90.8 85.9 113.1 170.1 103.3 563.2

People 25+ 122.5 117.7 156.2 228.6 144.5 769.5

People 25-54 70.3 67.4 87.8 131.6 79.9 437.0

People 40+ 90.7 86.6 116.5 168.8 109.0 571.6

Men 16+ 70.4 67.6 89.4 131.2 82.9 441.5

Men 16-24 10.6 9.5 13.0 19.9 12.1 65.1

Men 16-39 26.5 25.2 32.8 49.6 29.9 164.0

Men 16-54 45.6 43.4 56.6 85.5 51.6 282.7

Men 18+ 67.8 65.2 86.4 126.4 79.9 425.7

Men 18-24 8.0 7.1 10.0 15.1 9.1 49.3

Men 25+ 59.8 58.1 76.4 111.3 70.8 376.4

Men 25-39 15.9 15.7 19.8 29.7 17.8 98.9

Men 25-54 35.0 33.9 43.6 65.6 39.5 217.6

Men 40+ 43.9 42.4 56.6 81.6 53.0 277.5

Men 40-54 19.1 18.2 23.8 35.9 21.7 118.7

Men 55+ 24.8 24.2 32.8 45.7 31.3 158.8

VICTORIA

000'S ALBURY SHEPPARTON BENDIGO BALLARAT GIPPSLAND Total VICTORIA

Women 16+ 72.6 68.6 92.1 135.9 85.0 454.2

Women 16-24 9.9 9.0 12.3 18.6 11.3 61.1

Women 16-39 25.8 24.4 32.2 48.7 29.0 160.1

Women 16-54 45.2 42.5 56.5 84.6 51.7 280.5

Women 18+ 70.2 66.2 89.1 131.3 82.0 438.8

Women 18-24 7.5 6.6 9.3 14.0 8.3 45.7

Women 25+ 62.7 59.6 79.8 117.3 73.7 393.1

Women 25-39 15.9 15.4 19.9 30.1 17.7 99.0

Women 25-54 35.3 33.5 44.2 66.0 40.4 219.4

Women 40+ 46.8 44.2 59.9 87.2 56.0 294.1

Women 40-54 19.4 18.1 24.3 35.9 22.7 120.4

Women 55+ 27.4 26.1 35.6 51.3 33.3 173.7

Grocery Buyers 73.0 69.0 92.0 132.0 83.0 449.0

Grocery Buyers Working 41.8 34.8 45.8 72.8 42.0 237.2

Grocery Buyers Not Working 31.2 34.2 46.2 59.2 41.0 211.8

Grocery Buyers Under 40 19.1 18.5 24.2 36.5 20.8 119.1

Grocery Buyers 40+ 53.9 50.5 67.8 95.5 62.2 329.9

Grocery Buyer No Kids 50.2 47.6 65.2 87.1 57.1 307.2

Grocery Buyer Kids 22.8 21.4 26.8 44.9 25.9 141.8

Grocery Buyers Children 0-12 17.6 15.7 20.8 34.5 19.4 108.0

Grocery Buyers Children 0-17 22.8 21.4 26.8 44.9 25.9 141.8

Grocery Buyers Children 5-12 14.0 12.1 15.7 23.9 13.5 79.2

Grocery Buyers Children 5-17 19.5 18.0 22.1 34.8 20.2 114.6

VICTORIA

000'S ALBURY SHEPPARTON BENDIGO BALLARAT GIPPSLAND Total VICTORIA

1 Person Households 16.8 16.1 22.6 26.1 19.5 101.1

2 Person Households 28.3 26.8 35.5 52.4 32.2 175.2

3 Person Households 11.2 11.8 14.4 22.2 12.9 72.5

4 Person Households 10.2 8.5 11.2 17.8 11.5 59.2

5+ Person Households 6.5 5.8 8.3 13.5 6.9 41.0

1 TV Households 21.2 20.7 27.2 38.9 25.1 133.1

2 TVs Households 28.4 26.5 35.5 50.3 32.3 173.0

3+ TVs Households 23.4 21.8 29.3 42.8 25.6 142.9

TASMANIA

000'S LAUNCESTON HOBART Total TASMANIA

Total Individuals 246.0 249.0 495.0

Total Households 99.0 100.0 199.0

Children 0-4 14.5 15.6 30.1

Children 5-12 26.3 24.7 51.0

Children 13-17 17.2 17.4 34.6

People 16+ 194.6 198.3 392.9

People 16-39 72.0 74.7 146.7

People 16-54 124.2 129.6 253.8

People 25+ 165.7 167.7 333.4

People 25-54 95.3 99.0 194.3

People 40+ 122.6 123.6 246.2

Men 16+ 95.5 96.7 192.2

Men 16-24 15.1 16.0 31.1

Men 16-39 36.1 37.7 73.8

Men 16-54 62.2 64.2 126.4

Men 18+ 92.1 93.1 185.2

Men 18-24 11.7 12.4 24.1

Men 25+ 80.4 80.7 161.1

Men 25-39 21.0 21.7 42.7

Men 25-54 47.1 48.2 95.3

Men 40+ 59.4 59.0 118.4

Men 40-54 26.1 26.5 52.6

Men 55+ 33.3 32.5 65.8

TASMANIA

000'S LAUNCESTON HOBART Total TASMANIA

Women 16+ 99.1 101.6 200.7

Women 16-24 13.8 14.6 28.4

Women 16-39 35.9 37.0 72.9

Women 16-54 62.0 65.4 127.4

Women 18+ 95.9 98.2 194.1

Women 18-24 10.6 11.2 21.8

Women 25+ 85.3 87.0 172.3

Women 25-39 22.1 22.4 44.5

Women 25-54 48.2 50.8 99.0

Women 40+ 63.2 64.6 127.8

Women 40-54 26.1 28.4 54.5

Women 55+ 37.1 36.2 73.3

Grocery Buyers 99.0 100.0 199.0

Grocery Buyers Working 49.9 51.4 101.3

Grocery Buyers Not Working 49.1 48.6 97.7

Grocery Buyers Under 40 27.0 26.2 53.2

Grocery Buyers 40+ 72.0 73.8 145.8

Grocery Buyer No Kids 67.9 69.0 136.9

Grocery Buyer Kids 31.1 31.0 62.1

Grocery Buyers Children 0-12 24.4 21.3 45.7

Grocery Buyers Children 0-17 31.1 31.0 62.1

Grocery Buyers Children 5-12 18.7 14.5 33.2

Grocery Buyers Children 5-17 25.8 24.3 50.1

TASMANIA

000'S LAUNCESTON HOBART Total TASMANIA

1 Person Households 23.2 26.6 49.8

2 Person Households 37.9 35.1 73.0

3 Person Households 15.1 15.4 30.5

4 Person Households 12.9 14.4 27.3

5+ Person Households 9.9 8.5 18.4

1 TV Households 25.9 27.2 53.1

2 TVs Households 39.3 34.0 73.3

3+ TVs Households 33.8 38.8 72.6

Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research ©Commonwealth of Australia, 2002

QUEENSLAND

Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research ©Commonwealth of Australia, 2002

Cairns Rockhampton 4849, 4852, 4854-4861, 4865, 4868-4873, 4674, 4676-4678, 4680, 4694-4695, 4877-4888 4697, 4699-4706, 4710-4720, 4722

Mackay Toowoomba 4350, 4352-4365, 4370-4378, 4380- 4707, 4709, 4721, 4723, 4737-4746, 4385, 4387-4388, 4390, 4400-4408, 4750-4751, 4753-4754, 4756-4757, 4798- 4410-4413, 4415, 4421-4423, 4605- 4805 4606, 4608, 4610-4615

Maryborough Townsville 4517, 4550-4551, 4553-4575, 4580-4581, 4600-4601, 4620-4621, 4625-4627, 4630, 4806-4820, 4850 4650, 4655, 4659-4660, 4662, 4670, 4671, 4673

Based on 2006 Postcodes Source: Australia Post Produced by: AGB Nielsen Media Research

NORTHERN NSW

Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research ©Commonwealth of Australia, 2002

Newcastle Tamworth 2258-2259, 2261-2265, 2267, 2278, 2340-2348, 2350-2356, 2358-2361, 2280-2287, 2289-2300, 2302-2311, 2314- 2365, 2369-2370, 2380-2382, 2386- 2331, 2333-2339, 2420-2421 2388, 2390, 2397-2406, 2408-2411

Northern Rivers Taree

2371-2372, 2431, 2440-2442, 2447-2450, 2312, 2422-2424, 2426-2430, 2439, 2452-2456, 2460, 2462-2466, 2469-2490, 2443-2446 4210-4221, 4223-4230

Based on 2006 Postcodes Source: Australia Post Produced by: AGB Nielsen Media Research

SOUTHERN NSW

Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research ©Commonwealth of Australia, 2002

Canberra Wollongong

2500, 2502, 2505-2506, 2508, 2515- 2479-2484, 2600-2612, 2614-2621, 2623-2633, 2520, 2522, 2525-2530, 2533-2541, 2900-2906, 2911-2914 2545-2546, 2548-2551, 2575-2578, 2622

Orange, Dubbo, Wagga

2357, 2379, 2395-2396, 2585-2588, 2590, 2594, 2649-2653, 2655-2656, 2661, 2663, 2665-2666, 2671, 2678, 2701-2702, 2720, 2722, 2725-2727, 2729-2730, 2787, 2790-2800, 2803-2810, 2820- 2821, 2823-2825, 2827-2831, 2835, 2842-2850, 2852, 2864-2871, 2874-2877

Based on 2006 Postcodes Source: Australia Post Produced by: AGB Nielsen Media Research

VICTORIA

Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research ©Commonwealth of Australia, 2002

Ballarat Gippsland 3230-3233, 3235-3239, 3241-3243, 3249-3251, 3254, 3816, 3820-3825, 3831-3832, 3835, 3840, 3842, 3260, 3264-3287, 3289, 3292-3294, 3300-3305, 3309- 3844, 3847, 3850-3854, 3856-3860, 3862, 3864- 3312, 3314-3315, 3317-3319, 3321-3325, 3328-3334, 3865, 3869-3871, 3873-3875, 3878, 3880, 3882, 3341-3342, 3345, 3350-3357, 3360-3361, 3363-3364, 3885-3893, 3895-3896, 3898, 3900, 3902-3904, 3370, 3373, 3375, 3377-3381, 3384-3385, 3387-3388, 3909, 3953-3954, 3956-3960, 3962, 3964-3967, 3390-3393, 3395-3396, 3400-3402, 3407, 3409, 3412- 3971, 3996 3415, 3418-3420, 3423-3424, 3458, 3460-3461, 3467- 3469, 3485, 3487-3489, 3491 Shepparton 2710, 2712-2714, 2716, 3559, 3607-3608, 3610, Bendigo 3612-3614, 3616-3624, 3629-3641, 3643-3644, 2715, 2731-2736, 3371, 3442, 3444, 3446-3448, 3450- 3646-3647, 3649, 3658-3660, 3663-3666, 3669- 3451, 3453, 3458, 3462-3465, 3472, 3475, 3478, 3480, 3673, 3675, 3711-3715, 3717-3720, 3722-3727, 3482-3483, 3515-3518, 3520-3523, 3525, 3527, 3529- 3763, 3778-3779 3531, 3533, 3537, 3540, 3542, 3544, 3546, 3550-3552, 3554-3558, 3561-3568, 3570-3573, 3575-3576, 3579- 3581, 3583-3586, 3588-3591, 3594-3597, 3599, 3661- 3662 Albury 2640-2647, 2658-2660, 2708, 3676-3678, 3682- 3683, 3685, 3687-3691, 3694-3695, 3697-3701, Based on 2006 Postcodes 3704-3705, 3707-3709, 3728, 3730, 3732-3733, Source: Australia Post Produced by: AGB Nielsen Media Research 3735-3741, 3744, 3746-3747, 3749

TASMANIA

Based on 2001 Statistical Local Area Boundaries Source: CDATA 2001 Produced by: AGB Nielsen Media Research ©Commonwealth of Australia, 2002

Hobart Launceston

7000-7002, 7004-7012, 7015-7027, 7030, 7050- 7209-7216, 7248-7250, 7252-7265, 7267- 7055, 7109, 7112-7113, 7116-7117, 7119-7120, 7268, 7270, 7275-7277, 7290-7292, 7139-7140, 7150, 7155, 7162-7163, 7170-7180, 7300-7307, 7310, 7315-7316, 7320-7322, 7182-7187, 7190, 7466-7470 7325, 7330-7331,

Based on 2006 Postcodes Source: Australia Post Produced by: AGB Nielsen Media Research

1 Households 16 People 16-24 31 People 35-64 2 Total Individuals 17 People 16-39 32 People 40-54 3 People 5+ 18 People 16-54 33 People 40-64 4 People 13+ 19 People 18-24 34 People 50-64 5 People 5-17 20 People 18-29 35 People 55-64 6 People 0-17 21 People 18-49 36 People 30+ 7 People 0-24 22 People 18-54 37 People 40+ 8 People 0-39 23 People 25-34 38 People 55+ 9 People 0-54 24 People 25-39 39 People 65+ 10 People 10-15 25 People 25-44 40 Children 0-12

11 People 16+ 26 People 25-54 41 Children 2-9 12 People 18+ 27 People 30-39 42 Children 5-12 13 People 18-39 28 People 30-49 43 Teens 10-17 14 People 25+ 29 People 35-54 44 Teens 13-17 15 People 13-24 30 People 35-49

N/A in Tasmania

45 Men 0-15 61 Men 25-54 77 Women 16-54

46 Men 18+ 62 Men 30-49 78 Women 18-29

47 Men 25+ 63 Men 35-54 79 Women 18-34

48 Men 40+ 64 Men 40-54 80 Women 18-39

49 Men 13-24 65 Men 40-64 81 Women 18-49

50 Men 16-24 66 Men 50-64 82 Women 18-54

51 Men 16-39 67 Men 55+ 83 Women 25-39

52 Men 16-54 68 Women 16+ 84 Women 25-44

53 Men 16+ 69 Women 18+ 85 Women 25-54

54 Men 18-29 70 Women 25+ 86 Women 30-49

55 Men 18-34 71 Women 40+ 87 Women 25-54 + Child 0-17 56 Men 18-39 72 Women 0-15 88 Women 35-54

57 Men 18-49 73 Women 13-24 89 Women 40-54

58 Men 18-54 74 Women 13-29 90 Women 40-64

59 Men 25-39 75 Women 16-24 91 Women 50-64

60 Men 25-44 76 Women 16-39 92 Women 55+

N/A in Tasmania

93 Grocery Buyer 107 GB + Child 5-12

94 GB 18+ 108 GB + Child 5-17

95 GB 40+ 109 Fem GB

96 GB 18-54 110 Fem GB 25-49

97 GB 25-54 111 Occupation AB

98 GB 40-54 112 Occupation AB 25-54

99 GB 55+ 113 Occupation AB 35+

100 GB Under 40 114 Occupation AB 40+

101 GB Working 115 Occupation ABC1

102 GB Non Working 116 Occupation C1

103 GB + 0 Child 0-17 117 Occupation C1 16-39

104 GB + Child 0-17 118 Occupation C2DE

105 GB + 1-2 Child 0-17 119 Occupation C2DE 16-39

106 GB + Child 0-12

N/A in Tasmania

1 Total Individuals 12 People 40+

2 Total Households 13 Men 16-39

3 Grocery Buyers 14 Women 16-39

4 Men 16+ 15 People 16-39

5 Women 16+ 16 Men 25-54

6 People 16+ 17 Women 25-54

7 Men 25+ 18 People 25-54

8 Women 25+ 19 Men 16-54

9 People 25+ 20 Women 16-54

10 Men 40+ 21 People 16-54

11 Women 40+

Those channels whose viewing data is not shown below as being available are included in the channel group ‘Other STV’

From 28 Dec From 11 From 27 Feb From 19th Jun From 28th Aug From 26th Nov From 27th From 26th From 25th From 24th Channel 2003 Jul 2004 2005 2005 2005 2006 May 2007 Aug 2007 Nov 2007 Feb 2008 Adults Only Adventure One AIR Audio Channels Al Jazeera Animal Planet ü ü ü ü ü ü ü ü ü Antenna Arena TV ü ü ü ü ü ü ü ü ü ü Arena TV+2* * ü ü ü ü ü ü ü Art Arabic Aurora Community Channel* * Aust Christian Channel BBC World ü Biography Channel* * ü ü ü ü ü Bloomberg Television ü Boomerang ü ü ü Box Office* * Box Office Adults Only Select* * Box Office Main Event* * Box Office Preview* * Cartoon Network ü ü ü ü ü ü ü ü ü ü Channel V Channel V2 ü ü ü ü Club (V) CNBC ü ü ü ü ü ü ü ü ü ü CNN International Comedy Channel ü ü ü ü ü ü ü ü ü ü Comedy Channel+2* * ü Country Music Channel ü ü ü ü Crime & Investigation Network* * ü ü ü ü ü Discovery Channel ü ü ü ü ü ü ü ü ü Discovery Home and Health* * ü Discovery Science* * ü Discovery Travel & Adventure* * ü ü ü ü ü Disney Channel ü ü ü ü ü ü ü ü ü ü E!* * ü ü ESPN ü ü ü ü ü ü ü ü ü ü Eurosportnews EXPO Fashion TV

Those channels whose viewing data is not shown below as being available are included in the channel group ‘Other STV’

From 28 Dec From 11 Jul From 27 Feb From 19th Jun From 28th Aug From 26th Nov From 27th From 26th From 25th From 24th Channel 2003 2004 2005 2005 2005 2006 May 2007 Aug 2007 Nov 2007 Feb 2008 FOX Classics* * ü ü ü ü ü ü ü ü ü ü FOX Classics+2* * ü FOX Footy Channel* ü ü ü ü ü FOX News FOX Sports News ü ü ü ü ü FOX Sports 1 ü ü ü ü ü ü ü ü ü ü FOX Sports 2 ü ü ü ü ü ü ü ü ü ü FOX Sports 3 ü ü ü ü ü Fuel* * ü ü ü Games Channels Hallmark ü ü ü ü ü ü ü ü ü ü History Channel ü ü ü ü ü ü ü ü ü ü History Channel+2* * How to Channel* * ü ü ü ü Lebanese Channel Lifestyle ü ü ü ü ü ü ü ü ü ü Lifestyle Food* * ü ü ü ü ü ü ü Lifestyle+2* * ü ü ü ü ü ü ü Main Event max* * ü ü ü ü ü ü ü ü ü ü Movie Extra ü ü ü ü ü ü ü Movie Greats ü ü ü ü ü ü ü Movie One ü ü ü ü ü ü ü Movie One+2* * Movie Two ü ü ü MTV ü ü ü ü ü ü ü ü ü ü National Geographic Channel ü ü ü ü ü ü ü ü ü ü Nickelodeon ü ü ü ü ü ü ü ü ü ü Nick Jnr* * ü ü ü ü ü ü ü National Indigenous TV ü Ovation ü ü ü ü ü ü ü ü ü ü Playhouse Disney Channel ü ü ü RAI Sci Fi ü ü ü ü ü Service/Help Station Setanta Sports ü Showcase ü ü Showtime ü ü ü ü ü ü ü ü ü ü Showtime 2 ü ü ü ü ü ü ü ü ü ü Showtime Greats* * * ü ü ü ü ü ü ü ü ü ü

Those channels whose viewing data is not shown below as being available are included in the channel group ‘Other STV’

From 28 Dec From 11 Jul From 27 Feb From 19th Jun From 28th Aug From 26th Nov From 27th From 26th From 25th From 24th Channel 2003 2004 2005 2005 2005 2006 May 2007 Aug 2007 Nov 2007 Feb 2008 Sky News ü ü ü ü ü ü ü ü ü ü Sky Racing TCM TechTV* * TV1 ü ü ü ü ü ü ü ü ü ü TV1+2* * ü ü ü ü ü ü ü TVSN UKTV ü ü ü ü ü ü ü ü ü ü UKTV+2* * ü ü ü ü ü ü VH1 ü ü ü ü ü ü ü ü W ü ü ü ü ü ü ü ü ü ü Weather Channel ü ü ü ü World Movies ü

** Only avaliable as part of the Digital package *** Fox Kids/Classics changed to Fox Classics on Feb 1 2004 *** Encore changed to Showtime Greats on Mar 1 2004 *** musicMAX changed to max on June 1 2004

No longer spilt out as a reported Channel in Regional STV. Channel is grouped under "Other STV". Channel has ceased transmission

• Universe Estimate The estimated population against which media audiences are calculated.

• Minimum Sample Size Minimum expected panel size of the reporting panel for a defined demographic within a defined geographic area based on Universe Estimates. The reporting panel is 90% of the full panel.

• Households Using Television (HUT) The number of Households with at least one television set switched on.

• Rating The number of homes (or people) tuned to a particular station at a particular time. Usually expressed as a percentage.

• Target Audience Rating Point (TARP) The average viewing audience for a demographic, usually expressed as a percentage.

• Share The average viewing audience for a specific program or station, expressed as a percentage of the total TV viewing audience.

• Reach The number or percentage of different people who have seen ‘x’minute(s) of a program or timeband.

Industry standard bases Program Reach on 5 consecutive minutes viewed.

• Effective Frequency The number of exposures (1+, 2+, 3+ etc) deemed necessary for anadvertising message to produce an effect

(i.e.. For the target market to take the desired action, or for the ad to cause the desired response)

• Effective Reach The number or percentage of the target audience who are reached at, or above, the Effective Frequency level.

Eg. If the Effective Frequency is set at 3 and 55% of the target have seen the advertising campaign 3 or more times then the Effective Reach is 55%.

3. The Peoplemeter

2. The Panel

1. Establishment Survey

4. Transmission

5. The Production Software

6. Program Database

7. Application Software

1. Establishment Survey A large-scale annual survey conducted to define the population to be represented and its characteristics. Panel homes are recruited from the respondents.

2. The Panel Panel homes are selected according to a statistical design using information collected from the Establishment Survey and the ABS, guaranteeingthe panel represents the Australian TV audience.

3. The Peoplemeter… A peoplemeteris installed on every TV set in each household. It records and stores four pieces of information: ü Time ü Whether the TV set is on or off ü Channel tuned ü Persons viewing

4. Transmission Every night, the data stored in the peoplemeteris retrieved automatically via telephone using AGB Nielsen Media Research production software.

5. Production Software “Pollux”performs the collection, processing, validation, weighting and final production of the household data into an individual by individual (unidentified), minute by minute database delivered overnight 365 days of the year.

6. Program Database Using broadcast logs provided by the networks, a program database is built and fed into Polluxfor integration with the viewing data.

7. Application Software Each morning usersdownload the complete database from AGB Nielsen's Media Researchsecure website. These users can then perform complex data analyses using application software such as “Arianna’’.

David Ellem CEO

Jason West Ian McDonald Megan Falconer Software Management Regional TAM Sales Manager Client Service Director Manager

Suzanne Nguyen Pippa Schwedler Catherine O’Neill Client Service Manager Client Service Manager Client Service Manager PRIME / 7QLD WIN / NBN SOUTHERN CROSS

Elizabeth Horne Katherine Sawers Senior Client Service Manager Client Service Manager Training Materials Subscription TV Channels TASMANIA

Regional TAM Helpdesk 1800 555 026

Regional TAM Helpdesk [email protected]

Internet http://www.regtam.com.au

Data Download http://www.regtam.com.au/download

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