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Info Medizinische Geraete Chongqing Medizinische Geräte Medizintechnik aus Deutschland für China Produzieren in China für den chinesischen und asiatischen Markt für den Export nach Deutschland, Europa und USA Web : http://chongqinggermanmeditechparc.wordpress.com Infomappe Medizinische Geräte – produzieren in China Seite 1 von 32 Inhaltsübersicht 1. Medizintechnik in Deutschland 2. Medizintechnik in China 3. Produzieren in China 4. Chinesisch-deutsches Zentrum für Medizintechnik aus Deutschland in Chongqing-Dianjiang 5. Chongqing 6. Der Bezirk Chongqing 7. Dianjiang County 8. Umgebungsdaten 9. Infrastruktur 10. Weltweite Verbindungen 11. Förderungen 12. Serviceangebot – unsere Dienstleistungen in Deutschland und China 13. Weitere Unterlagen 14. Impressum Infomappe Medizinische Geräte – produzieren in China Seite 2 von 32 Deutsche Medizintechnik ist innovativ und weltweit erfolgreich Die Gesundheitswirtschaft in Deutschland gehört zu den modernsten und effizientesten weltweit. Solide Prognosen gehen davon aus, dass der Gesundheitsmarkt von derzeit etwa 250 Milliarden Euro bis zum Jahr 2020 auf über 450 Milliarden Euro ansteigen wird. Somit ist die Gesundheitswirtschaft eine der tragenden Säulen für Wachstum und Beschäftigung in Deutschland. Ein wesentlicher Akteur in diesem Prozess ist die deutsche Medizintechnik- Industrie. Medizintechnik „Made in Germany“ hat weltweit einen exzellenten Ruf. Das beweisen eine hohe Exportquote und ein jährliches Umsatzwachstum von durchschnittlich sieben Prozent in den vergangenen zehn Jahren. Etwa 1.250 Medizintechnikhersteller erwirtschaften einen Umsatz von mehr als 18 Milliarden Euro und beschäftigen knapp 100.000 Mitarbeiter. Hinzu kommen noch die Zulieferer anderer Branchen, die eng mit der Medizintechnikindustrie vernetzt sind. Steigende Nachfrage weltweit erwartet Schon heute steht die Bundesrepublik mit einem Weltmarktanteil von etwa zehn Prozent auf Platz drei hinter den USA und Japan.Medizintechnik aus Deutschland ist international gefragt. Branchenkenner erwarten auch langfristig eine weltweit steigende Nachfrage nach medizintechnischen Produkten und Leistungen. Der Grund dafür sind die rasch anwachsende Weltbevölkerung und der demographische Wandel. Infomappe Medizinische Geräte – produzieren in China Seite 3 von 32 Medizintechnik in China China ist Exporteur von Medizintechnik. Allerdings bestehen 75% der Exporte und der in China hergestellten Instrumente und medizinischen Ausstattung aus Einmal-Artikeln oder einfachen Produkten. Nur 25% der in China hergestellten medizinischen Geräte sind technisch anspruchsvoll. Die medizinische Versorgung ist in China völlig anders organisiert als in Europa. Der niedergelassene Arzt ist die Ausnahme. In China arbeiten 80% aller Ärzte in Krankenhäusern und Kliniken. Gute medizinische Versorgung konzentriert sich auf Städte. Weil auch im Klinik-Bereich eine Clusterbildung erfolgt (Augenklinik, Zahnklinik etc.), gibt es in allen Städten mehrere grosse kommunale Krankenhäuser und viele kleinere relativ gut ausgestattete Fach- Kliniken. Auch Privatkliniken etablieren sich zunehmend im Markt. Die medizinische Versorgung in ländlichen Regionen ist bisher eher dürftig, die dörflichen Krankenstationen sind oft nur mangelhaft ausgestattet und das Personal ist vielfach nur unzureichend ausgebildet. Seit einigen Jahren bemüht sich die Zentralregierung in Peking energisch, die medizinische Versorgung der Landbewohner zu verbessern. Der Nachholbedarf an medizintechnischer Ausrüstung ist in China ausserordentlich hoch. Ein Problem dabei ist, dass Kliniken und Krankenhäuser vor einem Gerätekauf im Ausland eine Importgenehmigung einholen müssen, die bürokratischen Hemmnissen unterliegt (buy chinese) und nicht immer gewährt wird. Derzeit gibt es in China 2 Standorte, die sich auf Medizintechnik spezialisiert haben. Infomappe Medizinische Geräte – produzieren in China Seite 4 von 32 Produzieren in China Eine Auslandsexpansion erfolgt immer auf Grundlage einer Länder-, Markt- und Wettbewerbsanalyse. Im Rahmen einer Analyse werden Kriterien berücksichtigt wie demographische, wirtschaftliche, politische, rechtliche und technische Rahmenbedingungen, sowie das Wettbewerbsumfeld. Viele kleine und mittlere Firmen verschenken z.B. noch immer die Möglichkeit, global einzukaufen und überlassen diesen Wettbewerbsvorteil großen Konzernen, die ihn für sich nutzen, um hochwertige Produkte und innovative Lösungen zu attraktiven Preisen anbieten zu können. Tatsächlich ist der Aufwand, der betrieben werden muss, um hohe Einsparpotenziale zu realisieren, auch für kleinere Unternehmen überschaubar. Und mit einem professionellen Partner entstehen auch keine unkalkulierbaren Risiken. Gerade wenn es darum geht, eigene Ideen umzusetzen, die einen Vorsprung am Markt bedeuten können, bietet eine Fertigung in China ungeahnte Möglichkeiten - zum Beispiel durch Kleinserien, die sich so in Deutschland kaum realisieren ließen. Doch auch bei Standardteilen, die kein oder sehr wenig Know-how beeinhalten, kann man bei einer Produktion in China sparen. Je höher der Lohnkostenanteil in der Produktion ist, desto mehr lohnt sich der Blick nach China. Unabhängig davon kann problemlos davon ausgegangen werden, dass die wichtigsten Zulieferer von Komponenten ebenfalls bereits in China produzieren, so dass Zulieferteile in China erheblich günstiger zugekauft werden können als in Deutschland. Ausserordentlich interessant ist eine Niederlassung in China im Bereich Forschung und Entwicklung. Jedes Jahr drängen in China Millionen von exzellent ausgebildete und hochmotivierte Universitätsabsolventen auf den Arbeitsmarkt, zu Konditionen, von denen man in Europa nur träumen kann. Infomappe Medizinische Geräte – produzieren in China Seite 5 von 32 Natürlich bedingt eine Expansion ins Ausland, ob das jetzt China, Polen, Russland oder Brasilien ist (um beispielhaft einige Länder aufzuzählen), dass sich das Unternehmen / der Unternehmer intensiv mit den kulturellen und mentalitätsbedingten Eigenheiten im gewählten Land beschäftigt und auseinandersetzt. Kompetente Beratung und interkulturelle Schulung / Coaching können einen wichtiger Schritt auf dem Weg zum Erfolg sein. Eine Niederlassung in China rechnet sich aus mehreren Gründen : 1. Penetration des chinesischen Marktes. China ist doppelt so gross wie Europa, und hat 3 x so viele Einwohner (1.340.000.000). 2. Der Warenimport rechnet sich eigentlich nur für Luxusgüter wie Kosmetika, Mode oder Hochtechnologie. Alles andere ist für den durchschnittlichen chinesischen Verbraucher zu teuer. Importware wird nur gekauft, wenn die Anschaffung zwingend notwendig und unumgänglich ist, oder wenn damit das persönliche Image aufpoliert werden kann. Sollen deutsche Waren auf dem chinesischen Markt erfolgreich sein, führt auf Dauer kein Weg an einer Produktion in China vorbei. 3. Besonders interessant ist eine Produktionsstätte in China bei der Fertigung von Einzelstücken und arbeitsintensiven Produkten mit geringen Stückzahlen, weil die Lohnkosten praktisch vernachlässigbar sind. Ein Exportschlager China’s im medizinischen Bereich ist z.B. Zahnersatz, weil der Anteil der Arbeitskosten am Produkt sehr hoch ist. Deshalb gibt es in China unzählige Zahnlabore mit hohem Qualitätsstandard, die für den US- amerikanischen oder europäischen Markt arbeiten. 4. Ähnlich verhält es sich mit Rohstoffen, die in China hergestellt werden. Auch hier sind die Arbeitskosten eine vernachlässigbare Größe. Deshalb sind viele Rohstoffe in China billiger als auf dem Weltmarkt. 5. Viele global agierende Unternehmen haben inzwischen auch ihre Forschungs- und Entwicklungsabteilungen der „Human Resources“ und der Personalkosten wegen nach China verlegt. Infomappe Medizinische Geräte – produzieren in China Seite 6 von 32 Das chinesisch-deutsche Zentrum für Medizintechnik aus Deutschland in Qongqing ist eingebettet in einen grossen neuen Hitech-Industriepark in Chongqing- DianJiang. Verwaltungsgebäude im Sino-German Meditech Park in Chongqing - Dianjiang Die 32-Millionen-Metropole Chongqing ist der wirtschaftliche, industrielle und kulturelle Mittelpunkt in China's Südwesten und wird im Rahmen der "Go West" Initiative der Regierung in Peking stark gefördert.Dazu wurde in den letzten Jahren die Infrastruktur intensiv ausgebaut. Das gilt sowohl für den internationalen Airport, als auch für Schiffe, Schienenverkehr und Autobahnen. Durch den Bau des 3-Schluchten-Staudamm's wurde in Chongqing ein regelrechter Innovationsschub ausgelöst, vom dem die angesiedelten Industriebetriebe, die Universitäten und der gesamte Distrikt enorm profitieren. Infomappe Medizinische Geräte – produzieren in China Seite 7 von 32 Viele grosse internationale Unternehmen haben sich bereits in Chongqing angesiedelt, darunter auch ca. 60 Pharma-Unternehmen. Deshalb ist das deutsch-chinesische Zentrum für Medizintechnik aus Deutschland der ideale Platz, um den chinesischen Markt zu erobern, und auch, um günstig für China und den weltweiten Export zu produzieren. Info und Beratung : Unternehmerberatung International Marketing Ansprechpartner : Heinz Ettel ( heinz @ enp-beratung.de ) Xin Wang ( xin @ enp-beratung.de ) Infomappe Medizinische Geräte – produzieren in China Seite 8 von 32 Chongqing Chongqing ist eine der 4 sogenannten "regierungsunbhängigen" Städte, das heisst, Chongqing untersteht direkt der Zentralregierung in Peking und wird wie eine eigenständige Provinz behandelt. Die anderen 3 Städte sind Peking selbst, Tianjin und Shanghai. Chongqing und die restlichen Provinzen in China 22 Provinzen (ohne Taiwan), 5 autonome Gebiete, 4 regierungsunmittelbare Städte,
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