2017EDIT events: SPRING 2017 PAGE 1 We want you to get involved DATES FOR EDIT THE DIARY: FREE QUARTERLY: SPRING 2017 PAGES 4 & 5

INDEPENDENT THINKING WE MEET THREE UNIQUE CITY CENTRE BUSINESSES EXPANDING AND INNOVATING PAGE 2 EDIT SPRING 2017 EDIT magazine is brought to you by FROM THE EDITOR

Retail is the Business These are interesting and exciting times for historic New Street as key people Improvement District (BID) for come to the table to begin the process of giving it a new lease of life. ’s retail Retailers clearly see its potential, as the building work to open a H&M in place of area and has been supporting its the old BHS store gathers pace, along with several other openings and launches in members since 2007, promoting, recent months; most notably tech giant Apple at the junction with Corporation Street. enhancing and developing the This is the oldest and most well-known street in town and its buildings and public shopping and leisure experience in the city centre. spaces should reflect this. One hopes the first New Street Summit (see opposite) set While the retail environment the wheels in motion for a new New Street. is forever changing with the Meanwhile, Metro Mayors are on the agenda with candidates campaigning to win your vote on challenge of shopping online, Thursday, May 4. the Retail BID firmly believes This is an entirely new role for the West Midlands and each of the six mayoral hopefuls are in supporting the shopping experience delivered by retailers campaigning for support with different ambitions and priorities they believe the region should be in the city centre, maintaining tackling. Birmingham’s position as the I interviewed Conservative candidate Andy Street to ask him how his extensive career in retail as regional capital for shopping. the boss of John Lewis would benefit city centre businesses and help them tackle the issues they face, should he be successful on May 4. Read his responses on Pages 8 and 9. Retail BID Manager Steve Hewlett Finally, a big congratulations to Great Western Arcade store Loki Wine, which was named business [email protected] of the year at one of the biggest awards bashes in the city. Deputy BID Manager Loki is a great example of what retailers can achieve through innovation, fresh thinking and great Assia Sohaib [email protected] products and it is great to see the team being recognised for this. Business Support Officer Stacey Barnfield Paul Barnett [email protected]

Office: Suite 103, Cheltenham House, Temple Street, Birmingham B2 5BG FROM RETAIL BIRMINGHAM Call 0121 643 3896 Visit www.retailbirmingham.co.uk As we start our third term it’s also the 10-year anniversary of the Retail BID and during www.shoppinginbirmingham.com Twitter @ShoppinginBham this time we have seen significant change in the city centre and the retail industry. Facebook ShoppingInBirmingham Birmingham is going through a period of strong growth with more businesses and Instagram ShoppinginBham importantly more people moving to the city, to live, work and study. In 2016 Birmingham welcomed the highest number of visitors on record, with tourist EDIT magazine is published by numbers reaching 39 million and tourism revenue hitting an all time high of £6.5 billion. As we look forward to the next five years, we plan to attract more shoppers and visitors to the city centre through engaging digital campaigns, activities and events and to continue to support you. There’s soon to be a new Retail BID board in place and some exciting team changes, which we’ll announce in the next issue of Edit. There’s also some new member working groups that have been set up to guide the work through and we’d like to get you involved, so please do get in touch if you can spare www.edwinelliscreativemedia.com some time in the coming months, it’s a good way to meet fellow retailers and be part of what we do. For more information, or for article suggestions please email Please also do let us know all of the great things you are doing in your business with new products, [email protected] services and in-store events and we’ll help promote them to customers through shoppinginbirmingham. com and our growing social media channels. While every effort has been made to ensure the accuracy There’s a lot happening this year in the city centre and the Retail BID team will keep you updated of all content, the publisher takes no responsibility for the accuracy of statements or content, and can accept no through personal visits, Edit magazine and retailbirmingham.co.uk. liability for errors, omissions or any inconvenience. Please check latest details with host venues if travelling to events. Steve Hewlett, Retail BID manager EDIT SPRING 2017 PAGE 3 Key partners attend New Street Summit

Retail BID’s marketing and events plan 2017-2022 RETAIL BID TERM BEGINS Retail BID Birmingham is work- ing with its member businesses to understand the key issues and themes that need to be tackled as the BID begins its third term. The BID secured a third five- year term following a successful Renewal Ballot of its city centre member businesses in October 2016. A total of 79% voted in favour of the Retail BID continuing, with 86% in rateable value. A Business Improvement District (BID) is where local busi- nesses in a defined area vote ‘Great opportunity’ for historic thoroughfare to invest together in additional projects and services to improve Key stakeholders have met for the and retain its role as an exciting place their business environment. first time to plan a new era for New for business that is appealing, safe and There are now well over 200 BIDs Street. accessible. in towns and cities across the UK, The first ‘New Street Summit’ took The street received a boost with with 11 of these in Birmingham place in March and was attended by news that global fashion brand H&M alone. Retail BID, relevant property owners, is to open a flagship store in the unit The BID works in partnership retail managers and representatives from previously occupied by BHS. with Birmingham City Council Birmingham City Council. This follows a new branch of TSB, and organisations on a number Among those was Cllr Ian Ward, which recently opened on New Street of projects and services, from Deputy Leader of Birmingham City and Apple’s high-profile launch in the marketing and promotion to street cleaning and security. Council, who will now take a lead role in historic 128 New Street is helping at- Another key element of Retail the project to breathe new life into the tract visitors to the area. BID’s third term is a programme historic street. Retail BID Manager Steve Hewlett of creative and engaging events A reminagined New Street is one of said: “This is a great opportunity to get that will generate footfall and the key priorities of Retail BID’s third term. the basic foundations of a great street promote the city centre (see The street is Birmingham’s most promi- right and to match the newly-refur- Pages 4 and 5). nent thoroughfare, linking High Street bished spaces at Corporation Street, The BID is developing the city and Bullring to the Town Hall, Victoria Grand Central and Mailbox. centre experience to support Square and beyond. “We hope the first of our summits has Birmingham’s leading retail offer Working with key partners such as the started that process and we’re looking and to create new opportunities city council, the BID’s ambition is re-ener- forward to continuing work on this for leisure, evening economy and Apple’s New Street store and the view cultural businesses to thrive. gise New Street as a premier destination scheme.” of the street from Waterstones, top PAGE 4 EDIT SPRING 2017

GET INVOLVED: SPEAK TO ASSIA AT THE BID TO BE A PART OF THESE EVENTS AND PROMOTIONS - CALL 0121 643 3896 Packed diary of events to bring visitors to city centre Retail BID is working with members with a targeted local campaign including and partners to plan a packed schedule outdoor, print and digital promotion. of shopping and cultural events to help The Big Sleuth bears trail in July and generate city centre footfall throughout August and the International Jazz and 2017. Blues Festival in July will herald the start of Key campaigns throughout the year will summer with family-orientated attractions include Spring/Summer, Autumn/Winter, that will ensure visitors enjoy all parts of Christmas and also targeted Eid shopping the city centre. activity and a focus on the independent This will be followed later in the year by sector. the return of the Weekender arts festival, Website and social media shopping which drew in thousands of extra visitors JULY: BEAUTY JUNE/SEPT: hooks will be established for key retail to the city centre when it was last held in dates: Valentine’s Day, Mother’s Day, the autumn of 2015. WEEKENDER EID SHOPPING Father’s Day, Halloween Writing in the BID’s 2017 marketing plan, and Black Friday. which is being shared with all member New events for 2017 businesses, Retail BID Deputy Manager include a Beauty Week- Assia Sohaib said: “Website and social ender between July media content will be driven by key 1st-2nd, which will be a campaigns, events and activity in the city whole weekend dedi- centre. cated to the beauty “We will continue to work closely with offer in the city centre. our members and partner organisations The weekender will to promote the city centre offering. Con- involve various beauty tent will be supported with competitions, events and activities offers and giveaways.” across the city centre Assia is looking for retailers to get with demonstrations, involved in the events schedule, and workshops and tutorials added: “We want all our city centre and is an opportunity businesses to play their part in the to showcase stores and festivals and events. Give me a call to get to drive footfall for this involved on 0121 643 3896.” key sector. Following the success of previous Eid cam- paigns, a 2017 market- ing drive to ensure the city centre stays at the forefront of shoppers’ minds will be launched EDIT SPRING 2017 PAGE 5

GET INVOLVED: SPEAK TO ASSIA AT THE BID TO BE A PART OF THESE EVENTS AND PROMOTIONS - CALL 0121 643 3896 City centre-wide Key dates and promotions Flavour Fortnight for the year ahead...

APRIL AUGUST n Easter n Big Sleuth for autumn 2017 n Where to go for personal n School’s out – street shopping experiences performances & in store n Graduation ceremonies activity – where to eat n Simplyhealth Great SEPTEMBER Birmingham 10K run – sports n Eid Campaign attire, healthy eating features n Birmingham Weekender n Hottest SS17 beauty trends n Flavour Fortnight n Student night OCTOBER MAY n Birmingham International Flavour n School holiday activities Marathon Fortnight will n Student night be a city centre- JUNE n Halloween features wide celebration of Birmingham’s food n Father’s Day gift guides n Diwali n ICC Champions Trophy – overnight stays, what else A city centre-wide celebration of website where diners can find out NOVEMBER Birmingham’s booming food and drink which restaurants are taking part, along you can do in the city n Poppy Day scene will take place this September. with supporting print literature, social n Eid Campaign – focus n Bonfire Night Flavour Fortnight will offer city centre media accounts and dedicated brand- on beauty, menswear & n Black Friday visitors the chance to enjoy special ing and logos. This is being finalised children’s wear n Cyber Monday menus at reduced prices plus other and will be available during the sum- promotions and offers at dozens of city mer. centre restaurants and cafes. Retail BID Deputy Manager Assia JULY DECEMBER Any venue in a participating BID area Sohaib said: “We want to shout about n Beauty Weekender n Christmas gift guides, that offers a sit-down meal and can of- the world-class food and drink offering n School holidays – street events & activities fer an exclusive ‘Flavour Fortnight’ deal in Birmingham city centre and it is great is being invited to take part. to be working with Colmore BID to do performances & in-store It is being held between September this.” activity JANUARY 1st and 17th. Lucy Elvin of Colmore BID added: n Big Sleuth n Sales Organised by Retail BID and Colmore “Flavour Fortnight is a great opportunity n n BID – two of the Business Improvement to have your business promoted to Independents focus Get fit Districts for the city centre – Flavour Fort- customers across the region and raise n International Jazz Festival night will be the first food promotion of your profile. its kind to encourage more visitors to eat “We want as many restaurants, out in all areas of Birmingham city centre. hotels, cafes and bars as possible to be City agency appointed for new campaign Flavour Fortnight will have its own involved.” Birmingham-based agency Gung Gung Ho successfully pitched for Ho has been appointed to work the marketing commission, which on an eye-catching and engaging will contain bold, visual messages city centre promotional campaign about shopping and dining in GET INVOLVED IN FLAVOUR FORTNIGHT: to be unveiled later in the year. Birmingham. CALL RETAIL BID ON 0121 643 3896 PAGE 6 EDIT SPRING 2017 Acclaimed city artist Temper to make his mark on The Big Sleuth Sought-after Celebrated Birmingham artist Temper will be designing one of the two Retail artist who BID-sponsored Big Sleuth bears on show secured the at this summer’s popular art trail. Retail BID is backing The Big Sleuth with biggest bid at two sponsored bears and in addition to Big Hoot owl Temper’s bear, the BID has also teamed up with iconic explorer, Bear Grylls, who will NEW-LOOK WEBSITE trail to paint design one of the 165cm tall sculptures. AND EMAIL STRATEGY Retail BID bear Famed for his role as Chief Scout and wil- derness TV shows, and with an upcoming The Retail BID website has been live arena tour Endeavour, Bear was the first improved to make it easier for celebrity to put paw to paper and show his member businesses to keep up support for The Big Sleuth. to date with city centre news and The Big Sleuth, so named because sleuth events. is the collective noun for a group of bears, The BID is also working on a is the highly-anticipated sequel to The Big new digital communication strat- egy with regular email ‘e-shots’ Hoot, which attracted more than 800,000 covering latest announcements visitors in 2015 and raised over £625,000 affecting the BID area. in total for Birmingham Children’s Hospital retailbirmingham.com is now Charity. easier to navigate with a stronger Temper’s Re-Tail owl, sponsored by Retail emphasis on latest city centre up- BID, was the most valuable bid at The Big dates and business profiles. Hoot auction, selling for an incredible The BID is also updating its £18,000. email database to make sure During a 20-year career in mixed media Birmingham-based artist Temper with his Re-Tail members’ details are correct. arts Temper has received widespread ac- owl, which was part of The Big Hoot Assia Sohaib, BID Deputy Man- claim with sold-out collections in galleries ager, said: “We will continue to for his Peaky Blinders portraits, and is now release our popular Edit member across the UK. represented by Washington Green Fine Art magazine in print on a seasonal A Peaky Blinders-themed Group Ltd, whose UK network of galleries basis, with regular email updates bear, which has been includes Castle Fine Art in the Mailbox. added to the schedule.” approved by the show’s Over 200 designs have been submitted creator Stephen Knight, for The Big Sleuth by national, regional and Does the BID have your will also feature as part of local artists, of which up to 100 will now The Big Sleuth trail. be brought to life, thanks to the corporate contact details? The bear will be painted sponsors who have helped to put the trail Email assia.sohaib@ by Birmingham-born on. retailbirmingham.co.uk artist Jon Jones, who has Working in partnership, Birmingham won widespread acclaim Children’s Hospital Charity and creative pro- EDIT SPRING 2017 PAGE 7 Acclaimed city artist Temper to make his mark on The Big Sleuth

Explorer Bear Grylls

ducers Wild in Art will bring the sculptures to Birmingham for 10 weeks during the summer, showcasing the extraordinary creativity of some of the most talented artists across the region. At the end of the free public art trail, Louise McCathie, Birmingham Children’s Hospital, at a recent Big Sleuth sponsors’ event which is expected to attract thousands of local, regional and national visitors to the city, the bears will be auctioned with all proceeds once again going to Birming- Big Sleuth bear designs revealed so far... ham Children’s Hospital Charity. Steve Hewlett, Retail BID Manager, said: “Temper was a knock-out success for The Big Hoot trail and helped to raise thou- sands for charity while adding his own, unique style of art to the attraction. We’re sure his Big Sleuth bear will prove to be just as popular this summer.” Elinor Eustace, Deputy Director of Fund- raising at Birmingham Children’s Hospital Charity, said: “We are absolutely delighted to have well-known artist Temper and legendary adventurer Bear Grylls involved in The Big Sleuth, thanks to our friends at Retail Birmingham. “With the summer fast approaching, we’re getting un-bear-ably excited for The Big Sleuth trail. We’re sure the two ce- lebrity bears will prove extremely popular during the project, which will encourage THE BEES KNEES WHO LOOKS BANTEAY SREI SUNNY residents and tourists to get active and OUTSIDE, DREAMS; BEAR enjoy being outdoors, exploring the mag- WHO LOOKS nificent beauty and heritage of our city.” INSIDE, AWAKES PAGE 8 EDIT SPRING 2017 Mayor candidate Andy Street: We should take pride in our city centre Former John Lewis boss talks to Edit magazine about high street challenges and opportunities

West Midlands Mayor candidate Andy cesses in which Birmingham should take Street has pledged to use his high- great pride. profile retail experience to support However, he is also keen to address Birmingham city centre businesses if he social issues such as homelessness if he is is elected. selected as Mayor. The former John Lewis managing direc- “This is not officially in the Mayor’s role tor is one of six candidates hoping to be but I have taken the opposite approach,” chosen for the new role of Mayor for the Mr Street told Retail BID’s Edit magazine in West Midlands with voters going to the an exclusive interview. polls on Thursday, May 4. “It’s such a clear and prominent social The Mayor will oversee £8 billion of issue I am personally going to put my investment, create jobs and provide skills shoulder into this and lead a task force for young people and have control over that will be about co-ordination between transport infrastructure and housing. different agencies. They will also be a global ambassador “You won’t solve this just through the po- for the region, selling it on the world stage lice doing something alone, or the council to help drive investment and tourism. doing something alone. Let’s pull all the And despite rough sleeping and home- agencies together. lessness falling outside Mayoral responsi- “The Department for Work and Pensions bilities, Conservative candidate Mr Street needs to be part of this task force be- has vowed to ‘put his shoulder’ into the cause these people need to have a step social issue and lead a task force that will into work,” adds Mr Street. pull together relevant organisations. “Look at the work the charity St Basils Few would argue Mr Street’s nine years does for rough-sleeping among youths. at the helm of John Lewis best places “The figures are very low in Birmingham him to comment on the challenges and because St Basils has been successful opportunities facing Birmingham’s retail with individual cases, making sure we get economy; a sector that contributes mil- through to the root causes. lions to the city each year and employs “We do that with younger people but thousands in a variety of roles. have no similar structure for adult rough- Mr Street highlights Grand Central at sleeping so that’s why I will personally New Street station, the Metro extension lead this task force. and a ‘first-class’ cultural offering as suc- “Of all the things we have written about EDIT SPRING 2017 PAGE 9

ANDY STREET ON HOMELESSNESS... during this campaign, it’s this that has You won’t solve this had the most take-up. People feel really strongly about this and that’s why we talk just through the police about it in our Renewal Plan.” doing something alone, Mr Street says there is no single answer or the council doing to solving challenges faced by high streets across the UK in light of online something alone. Let’s shopping growth, public transport access pull all the agencies and changes to consumer behaviour. “This depends on which high street together we’re talking about. There isn’t one an- swer,” he says. ON THE CITY CENTRE “Compare a big city centre like Birming- ‘EXPERIENCE’... ham to a small market town or a suburb and they’re totally different. It’s about that total “If we’re talking about a city centre we have to have the latest formats for the “In our Renewal Plan we talk about destination, being shops. You’ve got to have more than just having £2 million specifically for public able to jump on a train the products; you have to have the great transport improvements across the West from anywhere across services people want these days, like Midlands on the back of HS2 investment. catering and a leisure offer.” “We will re-open railway lines south to the Midlands and Among Retail BID’s third term objectives Moseley and north to Castle Vale and have a full day out in are a re-imagined New Street and to build work has already started on the extension on the Birmingham ‘Experience’, which of the Metro. Birmingham city centre will encourage visitors to spend more “Cycling is also an important project and time in the city centre, an ambition Mr we want a 40-fold increase in the use of ON ACCESS TO THE Street is keen to encourage. bikes. Five per cent of people in London CITY CENTRE... “It’s great news that a Lego Store is com- commute by cycle, here in the West ing to Birmingham and we’ll get further Midlands it’s 0.5 per cent. There is a great Look at the numbers leisure attractions around the Smithfield opportunity. development at the wholesale markets. “All these things come together to en- for the last 15 years and “The cultural offer around Birmingham able people to get into the city centre.” the growth in the use city centre is really first-class,” he says. With Birmingham often quoted as the of rail coming into the “It’s about that total destination, being ‘BIDs capital of the UK’, Mr Street is keen able to jump on a train from anywhere to see the membership-led organisations city centre has driven across the Midlands and have a full day prosper. Birmingham’s retail out in Birmingham city centre.” “BIDs are critical and I want to work with renaissance Public transport and road improvements them,” he says. feature heavily in Mr Street’s West Mid- “When I was at John Lewis I always encouraged full participation with BIDs Mayoral candidate Andy Street lands Renewal Plan; a 48-page manifesto says we should take pride in ON THE FUTURE OF he hopes will convince the region’s four and in various cities we actually led the developments such as Grand THE HIGH STREET... million-plus population he is the man for formation of them. Central, top, and is determined the job of Mayor. “Why? They are local enough and rel- to get more people cycling We have to have the “Let’s look at what’s happened so far. evant enough to make a difference. You latest formats for the It’s a positive story with the refurbishment can see here how the different BIDs focus of New Street station the best example in a different way. shops. You’ve got to of this. “Take what Colmore BID has done have more than just the “Look at the numbers for the last 15 years against what Southside BID has done, products; you have to and the growth in the use of rail coming against what Retail BID has done; they’re into the city centre is a really good news all working on their precise local or have the great services story. This has driven Birmingham’s retail sectoral issues. That would not happen like catering and a otherwise.” renaissance. leisure offer PAGE 10 EDIT SPRING 2017 A flavour of Temple Street’s new venues From Mexican street food to New York chic; global tastes on offer in city centre

A number of restaurants have an- nounced exciting plans to open new venues in the Temple Street area of the city centre. Las Iguanas, Jackson & Rye and Wahaca have submitted plans to open on the street, which already hosts the Trocadero pub and Botanist bar at the restored Chel- tenham House. Meanwhile, award-winning pie company Pieminister will be opening a restaurant next door to Michelin-starred Adam’s Res- taurant in Waterloo Street later in the year. Wahaca will be opening on 13 Temple WILDWOOD OPENS Street, serving Mexican street market small ON NEW STREET plates and cocktails. The chain has applied for planning The first Wildwood restaurant in permission to convert the basement and Birmingham has opened. The restaurant has launched at ground floor property previously occu- the site of the former Yorkshire pied by TSB Bank Building Society on New Street. Wahaca prides itself on ‘bringing the Wildwood is a chain of 52 spirit of Mexican market eating to the UK: restaurants with the aim of respect for quality ingredients, passion serving ‘great food delivered by for vibrant, fresh and honest food and the at Somerset House. The chain currently One of Jackson & Rye’s friendly staff in a relaxed, homely pleasure of sharing with others’. only has locations in the south of the coun- London restaurants gives an environment’. try – five restaurants in London and one in idea of how the chain’s Temple It was founded by Marl Selby and 2005 Street venue could look The other Wildwoods are main- Masterchef winner Thomasina Miers who Guildford. ly in the south of but was inspired to launch her own restaurant Birmingham is the chain’s first opening in also in Liverpool and Edinburgh. after travelling around Mexico. a city outside London. Midland sites include Stratford- upon-Avon, Telford, Worcester Wahaca proved phenomenally success- Serenity is relocating to a new and im- and Ludlow. ful with Londoners when it opened its first proved unit further along Temple Street. The new restaurant will gener- branch in Covent Garden in 2007. The move allows Serenity to expand on ate 40 new full and part-time Las Iguanas is planning to open in the its extensive list of services such as hair jobs and will open from early unit once occupied by Temple Street removal, waxing, massage treatments, morning to late evening. Social in the historic Somerset House skin consultations and manicures and uses It is the latest addition to New building. leading skincare brands such as Environ, Street following the opening of The restaurant specialises in food with a Jan Marini and Guinot. Apple store and the anticipated Latin flavour, with the menu taking inspira- Pieminister will be opening a restau- launch of Byron Burgers. tion from South American, Indian, Spanish, rant next door to award-winning Adam’s Wildwood’s extensive menu Portuguese and African dishes. restaurant in Waterloo Street and is plan- covers a grill section of burgers from around £10, stone-baked Stylish American-themed Jackson & Rye ning to renovate the current empty office pizza, pasta and risotto dishes. will be bringing its New York-inspired space into a restaurant serving an array of menus to the former Serenity beauty salon quality made pies. EDIT SPRING 2017 PAGE 11

Tasty treats at the Godiva chocolate strawberry dipping station

NEW FOOD ARRIVALS AT SELFRIDGES Wood-fired pizzas with a unique sourdough base have arrived at Selfridges Birmingham with the launch of the Lasan Group’s latest venture, Izza Pizza. Birmingham restaurant royalty, Aktar Islam, and his chefs from the successful Lasan Group are bringing a quality unseen in Work underway on the New Street H&M store and one of the planning application visuals for the new frontage, inset the city before and it officially opened in the iconic Birmingham Selfridges Foodhall on Thursday 6th April. Aktar Islam, director at Lasan Flagship H&M for New Street Group, said: “The bases are made with a combination of white and Global giant takes old BHS site and begins work on facelift and canopy removal wholemeal flours. The wholemeal adds flavour as well as goodness Exciting plans have been lodged for a flag- are in discussions to take the soon-to-be- and creates a lighter and slightly ship H&M store on New Street in Birming- vacant Primark site when the budget fashion more ready texture than you find ham city centre. brand moves to the giant Primark Pavilions on in ordinary pizzas.” The old BHS building has stood empty since High Street, which is expected to be ready Izza Pizza brings carefully- August last year when the firm went bust. in 2018. sourced ingredients of the high- Now, fashion brand H&M has submitted a A revamped New Street is one of the key est quality from near and far, to create a picture perfect pizza for planning application with Birmingham City themes of Retail BID’s third term and discus- diners and shoppers and it is all Council to completely refurbish the huge shop- sions about public realm improvements, about that base. ping space and transform it into a new store, public safety and visitor appeal are ongoing, Sam Watts, General Manager bringing new visitors to the historic street. with the support of the city council and key at Selfridges Birmingham, said: The global retail giant is also hoping to stakeholders. “We are thrilled to welcome such change the entrance by adding a new mirror Steve Hewlett, Retail BID Manager, said: “We an innovative restaurateur who polished stainless steel canopy to the shop are delighted to welcome H&M to such a is responsible for opening some front. prominent site and we’re looking forward to of Birmingham’s finest eateries to H&M’s plans follow the opening of a new further announcements about New Street in our house. Izza Pizza has some- TSB bank on New Street, while key retailers the near future.” thing that will appeal to all of our shoppers and will soon become a Selfridges Foodhall staple.” As if pizza wasn’t indulgent ...and new Starbucks for Cherry St enough for shoppers, Selfridges Birmingham has also welcomed Coffee shop operator Starbucks is planning to open a new venue in the city Archie’s, which offers a selection centre. The chain has applied for planning permission to convert the ground of shakes and smoothies, and floor of the five-storey building at 10 Cherry Street opposite House of Fraser a Godiva chocolate strawberry which previously housed a Carphone Warehouse. dipping station. There is food and fun for the entire family with all of the of the food offerings in the UNION STREET STORES TO GET NEW FRONTAGE: Selfridges Birmingham Foodhall. SEE PAGE 24 PAGE 12 EDIT SPRING 2017

Motionhouse dancers Martina Bussi and Alasdair Stewart at Birmingham Weekender 2015

How you can get involved in city’s biggest arts festival

Retail BID helping streets to come alive with dance, art and theatre... and you can play a part EDIT SPRING 2017 PAGE 13

Birmingham’s biggest arts festival, the award-winning Birmingham Weekender, WHAT’S ON AT will return from Friday 22nd to Sunday WEEKENDER 2017 24th September 2017. Retail BID is supporting Weekender and Birmingham Weekender organisers helping to bring it to the city centre after have revealed the first confirmed the success of Weekender 2015. commissions for 2017, which include: Weekender promises a packed week- end of free outdoor theatre, dance, music, n Working with the team behind art installations and hidden performance Moseley Folk Festival, Victoria across the city centre, from Broad Street Square will transform into a three- to Digbeth, including the city’s retail heart, day participatory dance experience, with a South Asian focus as part of Utsav, called Square Dance. Along with Birmingham’s Year of South Asian Arts & headline DJs, Square Dance offers Culture. a chance for anyone to get up and Led by newly-appointed Festival dance and includes mass dance les- Directors Graham Callister (Birmingham sons. Square Dance is a central hub Hippodrome) and Piali Ray (Sampad), this for the whole Weekender, a place to is the chance to see Birmingham’s major eat, drink and dance together in the arts organisations alongside shining lights heart of the city. from the city’s independent scene, plus invited international artists and a number of n will significant new commissions. present a spectacular outdoor eve- Steve Hewlett, Retail BID Manager, said: ning of drumming and pyrotechnics, “The city centre is going to come alive this Clash of the Drums, on Saturday 23rd autumn with thousands of extra visitors en- September. joying the family-friendly and free events all weekend. A volunteer at n Rangeeli – Colours of Birming- (50,000+ copies) and website (which saw Birmingham ham, a parade featuring the amazing “Retail BID is delighted to be a key sup- 34,000 users in September 2015). ported of Weekender and we hope city Weekender 2015 Harminder, a magnificent Indian elephant made of metal, reclaimed centre businesses will get involved as To date Retail BID, Colmore BID, Bullring, bicycle parts and other recycled partners, sponsors or supporters.” Mailbox, Bullring Markets and BCU have materials. been confirmed as event sponsors along- The opportunities for businesses to be a side funding confirmed from Birmingham n On Sunday 24th September the part of Weekender include: City Council and Arts Council England. Mid- Bull Ring Open Markets will be trans- n Becoming a partner for a major land Metro are confirmed as Travel Partner formed into an Alternative Village individual event or geographical area of and What’s On are media partner. Fete. This one-off Sunday opening the festival. New partners would therefore benefit will see the market traders setting up n Hosting an event or part of the pro- from the combined reach of Culture Cen- stall alongside interactive perfor- gramme in your premises. tral and our partners with a 500,000 strong mances, installations and quirky n Aligning your business or personal electronic database; collectively 150,000 stalls, embracing the best bits of a profile with Birmingham, a city on the facebook likes and over 250,000 twitter village fete with a Brummie twist. rise, attracting global investment with followers. quality of life. The 2017 festival will build on the success n Birmingham Contemporary Music n Hospitality for clients, stakeholders, of the first Birmingham Weekender, which Group will perform a new piece of employees and business partners over took place in 2015. music created especially for Birming- the September weekend or for café and Birmingham Weekender is brought to the ham’s canals on narrow boats. restaurants the opportunity to create a city by Culture Central, the cultural devel- special Weekender menu or cocktail. opment agency for Birmingham. n Engaging employees through the n The Big Idea 17; a major new co- commission from International Dance Weekender volunteering scheme, Follow Weekender on social media for Festival Birmingham and Birmingham engaging with artists and audiences as programme announcements: Weekender, will be produced by ambassadors for Birmingham. www.birminghamweekender.com DanceXchange, who are currently n Brand promotion through Birmingham Facebook: www.facebook.com/Bham- taking submissions from dance art- Weekender’s physical and digital media Weekender ists working in the Midlands. platforms including a 48-page A4 brochure Twitter: @BhamWeekender PAGE 14 EDIT SPRING 2017

Loki raises a glass to GWA expansion Having already established itself as a Innovative drinks hotspot for independent retail, Great Western Arcade also has its sights on be- retailer to merge into ing a prominent part of Birmingham city next-door Great centre’s night-time economy. Western Arcade unit The arcade is hoping to shine both day and night after Loki Wine, one of the city’s most talked-about drinks retailers, an- nounced expansion plans. Loki Wine has won awards for its vast selection, knowledgeable sommeliers, and innovative tasting events. Now taking steps to match the size of its reputation to the size of the store, Loki Wine is expanding its Great Western Ar- cade site by taking over the adjacent unit Merging units 35 and 36, Loki Wine will increase its ground floor area to 1,200 sq. ft., doubling the current square Last year also saw Loki Wine’s events doors in 2012, the arcade has continued footage of the downstairs space sell-out across the board. With this, to improve and is now home to some of and the store’s presence in the the decision was made to expand the best independents that the city has arcade. the current unit and increase the ca- to offer. The improvement works are pacity. Loki Wine will now be able “There is a real buzz surrounding GWA, expected to take around four to host events for up to 70 people especially with the new openings and weeks. and still have an area reserved the focus on quality retail. We are sure Loki Wine opened in GWA in for private tastings. Alongside the that it will remain the primary destination 2012 and has enjoyed continual property expansion, the drinks for premium products in the foreseeable growth in sales year-on-year range will grow too, with more future, and we look forward to Loki Wine since. 2016 was the pinnacle of spirits and beer options. continuing to be part of this offering.” this progress, with 25 per cent Phil Innes, founder and owner of Speaking about Great Western Arcade’s increase from the previous year. Loki Wine, said: “Since we opened our growing hospitality market, centre man- EDIT SPRING 2017 PAGE 15

Phil Innes of Loki Wine with Paul Faulkner, Chief Executive, Greater Birmingham Chambers of Commerce Store wins major business award Loki Wine was named Business of the expand with new stores in Harborne Year at this year’s Greater Birmingham and Moseley. Chamber chief executive Chambers of Commerce awards. Paul Faulkner said: “Loki is an outstand- Loki, which employs six people, ing young business and their enterprise clinched the awards with their innova- and innovation impressed everyone. tive model in using new technology and They certainly live up to their reputation allowing customers to try wines before of having one of the most innovative buying. And the multi- retails models in the UK. ager James Roberts said: “We’ve seen Phil Innes, founder and award- winning business has “They have brought in new a surge in our F&B offering, which has owner of Loki Wines invested heavily in ensuring They certainly ideas for selling wine in a re- influenced our decision to take steps to their young staff are expert laxed environment and have in wines to a high level, in- live up to their used new communications make Great Western Arcade suitable for cluding the Diploma in Wine. reputation of platforms to drive a business both day and night trade. When he established Loki that is multi-award- winning “This has included getting the green Wines in 2012, owner Phil having one and has impressive expan- light for improvements to the arcade’s Innes named the busi- of the most sion plans. They are also great exterior lighting and signage, additional ness after the Norse god advocates for Birmingham. security, and more flexible opening hours. who delighted in causing innovative “All of those factors are why Retailers like Loki Wine have helped mischief for other gods. He retails models we are proud to announce ensure that the city is excited for GWA’s says they share the same them as the first Business evolution, and we are looking forward to anti-establishment ethos. in the UK of the Year chosen by the seeing how this continues to progress.” The company is planning to GBCC.” PAGE 16 EDIT SPRING 2017 Grotto raises £8,100

Verve Festival at Waterstones. Picture: Rackesh Patel for hospital charity House of Fraser House of Fraser’s popular Christmas ager at Birmingham Children’s Hospital VERVE FESTIVAL OF Grotto raised an incredible £8,100 to Charity, said: “We were incredibly grateful POETRY TO RETURN attraction visited support the pioneering work of Birming- to House of Fraser for supporting us over the Christmas period and helping to raise The Verve Festival of Poetry by more than ham Children’s Hospital Charity. and Spoken Word will return to 4,000 children The grotto, which was located on the such a fantastic amount for our Star Ap- the city after organisers hailed fifth floor of the department store, was peal. this year’s debut event a success. open from the end of November until “The money raised will go a long way to Taking place between February Christmas Eve and donated £1.20 from ev- making a huge difference to the lives of 16-19, Verve was the city’s first ery ticket purchased to the charity’s £3.65 our brave children and their families living poetry-only literature festival million Star Appeal, to help construct the with a rare or undiagnosed condition, and featured some of Britain’s UK’s first paediatric Rare Diseases Centre. taking us one step closer to making their most exciting poets, along with In all, over 4,200 children visited the dreams a reality.” a special focus on Birmingham’s experience, meeting Santa’s elves before Assia Sohaib, Retail BID Deputy Manager, poetry scene. being presented with a gift from the big said: “We’re very pleased the grotto raised Held at Waterstones Birming- man himself. such an amazing figure for a cause that ham and sponsored by Retail BID, Verve featured over 30 individual Parminda Sahota, Store Manager at affects so many local people and touches poetry events that ranged from House of Fraser, said: “We’re extremely the hearts of many.” readings from prize-winning po- pleased to be able to donate over £8,000 Every year Birmingham Children’s Hos- ets, spoken word slams, theatri- to such a worthy cause. This is thanks to pital treats more than 9,000 patients living cal poetry slots, open mic events, our customers, and the team involved, in with rare or undiagnosed conditions. and workshops, plus a children’s making the grotto such a success.” These children often face huge challeng- mini festival. Saranne Moreno, New Business Man- es and obstacles growing up, with many Audiences for individual poetry families spending a lot of events ranged from 80 to a sell- time seeing different spe- out 120, with a highlight being cialists on different days the lunch-time launch of This Is in different departments. Not Our Final Form – a Birming- ham Themed Anthology of To change this, the Star Poetry published by The Emma Appeal will build a brand Press – which featured 20 of the new centre which will 30 poets included. provide a single place Verve lead programmer and within the hospital for all Manager of Waterstones, Stuart assessment, treatment Bartholomew, said: “Our Poets on and research. a Podium strand highlighted four up-and-coming local poets who have a massive future in poetry; Helen Calcutt, Amerah Saleh, Alison Berneye, Managing Jasmine Gardosi and Geraldine Director at Magenta Star, Clarkson. Assia Sohaib, Deputy “But what stuck out most was BID Manager at Retail the wonderful atmosphere across Birmingham, Parminda the four days – it really felt like a Sahota, Store Manager at celebratory festival for the city. It House of Fraser and Saranne isn’t a question of whether Verve Moreno, New Business will happen again. It simply has Manager at Birmingham to!” Children’s Hospital Charity EDIT SPRING 2017 PAGE 17 ‘New, unique’ tenants open at Bullring Centre on a high in 2017

We’ve started the year on a high, fol- including Zara Men, Luke 1977 and Pretty Tea specialist T2 recently featured on TV’s Dragon’s Den. lowing what was an exceptionally busy Green at LinkStreet. offers 200 teas and This month we welcome the hugely blends Christmas period, we’ve kick-started All three brands bring a new and unique popular Ben Sherman to LinkStreet offering 2017 with three new tenants as well as offering to Bullring, strengthening its already the brand’s full range of collections in its announcing a number of upcoming new outstanding offer at one of the centre’s first standalone store in the region. store openings. busiest entry points from Rotunda Square. Creating the right atmosphere together Smashbox, T2 and New Look Men have Luxury brand, Coach, will be opening with providing the very best customer already joined the expanding line-up at on Bullring’s Upper East Mall later in the service for our shoppers is so important in the centre and will soon be joined by Ben coming months offering a full range of shaping their overall experience and we Sherman, Coach and Russell and Bromley. bags, footwear, outerwear and acces- will continue to focus on delivering the Smashbox chose the centre to open its sories in what will be the brand’s second very best of both. first standalone store in the region. The standalone store outside of the capital. Another major focus for us is ensuring store, which opened in February, offers Premium footwear and accessories brand, that we provide exceptional facilities for the brand’s full cosmetics range as well as Russell and Bromley, will also joining the our customers, including our toilets and a catalogue of make-up masterclasses and Upper East Mall with its first store in the ‘Another award-winning car parks. During the first workshops for customers. West Midlands. major focus quarter our Centre Car Park has under- Tea specialist, T2, which offers over 200 The recently redeveloped LinkStreet, gone major improvement works including teas and blends, has proved popular with located on the walkway between Bullring for us is resurfacing, along with new signage and tea lovers across the region since opening and Grand Central, continues to be a big ensuring that wayfinding to ensure that we’re offering its first store in the region last month. focus for the centre. During the second half we provide the highest level of car parking facilities in Completing the line-up is New Look of 2016 we saw a number of new tenants the city. Men. The dedicated menswear store including Cereal Killer Café, Barber Barber exceptional Our events schedule also aims to add to demonstrates the increasing demand and Irregular Choice, as well as the in- facilities our customer experience with free activi- we’ve been experiencing within the men’s novative start-up vegetarian restaurant, Not ties for shoppers to participate in. fashion category and joins our expand- Dogs. The restaurant, which unusually offers for our Michaela Moore, ing portfolio of menswear-only retailers a range of meat-free hot dogs and burgers, customers’ General Manager at Bullring PAGE 18 EDIT SPRING 2017

TheThe lowdownlowdown onon HushHush HairHair && BeautyBeauty Beauty salon’s founders talk about ten years of growth and the changing face of the city centre

There’s much more to Hush Hair & Beauty the helm of such a successful business and than meets the eye. take enormous pride in what they have After launching in 2006 with just a single unit achieved over the past decade. on Stephenson Street the hair and beauty Hush Hair & Beauty provides a bespoke salon now occupies three stores at ground salon experience and uses the latest hair floor level. products from experts such as L’Oreal and But it doesn’t stop there. Redken & Kerastease. It’s only when you go downstairs to see Hush also offers high quality hair the basement salon and treatment rooms extensions, hair keratin smoothing and that Hush Hair & Beauty’s decade of growth treatments, as well as bespoke hair and becomes clear, with an additional 2,000 sq ft wedding beauty services for brides, brides- of space below street level for the extensive maids and family members. list of services Hush Hair now provides. The in-house beauty salon complements This veritable treatment Tardis was founded the hair salon with professional beauty by Daniel Craig and James Holmes. therapists experienced in waxing, Derm- The management team are proud to be at alogica and Decleor facials and body treat- EDIT SPRING 2017 PAGE 19

ments, massages, manicures & pedicures, nail services, eye treatments and spray tanning. Exposed brick walls and upcycled doors, handles and other fittings that are being creatively re-used after they were discarded during renovation works on the floors above Hush give the salon a smart, contemporary interior in keeping with the building’s heritage. Daniel and James talk about their experi- ences of running Hush Hair & Beauty while Birmingham’s retail scene has changed and evolved around them. “We opened the business in February 2006 in just one unit and grew a team over two years. By the end of 2008 we expanded into the unit next door,” said James. “We started with six sections and we are now up to 21 and six backwashes. “We now offer women’s cuts and colours, men’s cuts and colours, we then go into beauty, massages, facials, pedicures and manicures. “It’s a massive list!” “Some people still don’t know we offer all these services,” added Daniel. “Downstairs there’s a beauty salon bigger than the space on the ground floor. “The reception will soon go back to brick and the dividing wall will come down to open it up so people can get an idea of the Hush Hair & Beauty’s Daniel Craig and James Holmes and the salon’s basement area (main picture, opposite) space downstairs.” The Hush philosophy is to invest in staff parents, bringing their daughters in for treat- to keep the best workers with the business, ments. We love that. It tells us we’re doing which meant a commitment to expansion to something right,” he said. accommodate more juniors, during uncertain And what about the widespread changes financial times. to Birmingham city centre in the past decade, “We had enough hairdressers to fill the salon with Grand Central launching in the autumn and it became apparent that as the juniors of 2015 and the Metro tram extension now were about to qualify there was nowhere for running past the salon’s front door. them to work,” said Daniel. The next phase of the Metro will see it con- “So when the next-door unit became avail- tinue along Stephenson Street, on to Pinfold able we were in no place to afford it but Street and then towards Centenary Square. knew we had to do it to keep those juniors. “Years ago we were on the wrong side of Our staff mean everything to us. town but these days it’s very much the right “We’ve got people who came to us almost side of town,” said Daniel. out of school and they’ve been with us for “The footfall, the area, the way it has been eight or nine years. They now have husbands, built up, the new entrance to the train station, wives and children. all these occupied units... there’s so much -go “We employ 21 people and I think there are ing on around here. now eight babies among them!” “When we first came to this street there was Repeat custom is critical to the ongoing suc- only us and a clothes shop further down. cess of Hush, according to Daniel. There was nothing. Now all the units are taken “We have some customers who have and people are familiar with Stephenson stuck with us through the years and are now Street. We’re in a great place.” PAGE 20 EDIT SPRING 2017

INSTA CITY what our retailers have been snapping No.50 adds touch of style to Pinfold Street

Co-owner Jordan Running a 21st-century fashion and retail when I was about 18, with a Saturday lifestyle boutique requires as much job,” said Jordan. Quinn talks about knowledge of emerging digital technol- “I loved the lifestyle and being in that evolving from ogy as it does today’s clothing trends. crowd of people and my passion evolved disorderboutique #specialized digital to ‘bricks That’s the verdict of Jordan Quinn, co- from there. #knitwear at #disorderboutique owner of No.50 Heritage & Lifestyle on “After moving into shop management by #Milliefiori and mortar’ retail Pinfold Street, one of the newest arrivals in and menswear buyer I felt like I could have the city centre’s diverse fashion scene. a go at doing this myself. No.50 stocks leading brands such as Cal- “I had a vision of bringing something dif- vin Klein, Tommy Hilfiger, Alpha Industries ferent to the city.” and Novesta in its contemporary store that Birmingham’s retail sector has changed was converted from a former café in the beyond recognition since the 1990s, ac- summer of 2016. cording to Jordan. Jordan, who runs the business with his “Growing up in the retail trade in Birming- brother Jamie, has spent two decades ham back then was a lot different to how it working in menswear in the city, beginning is these days,” he said. with a Saturday job before progressing to “Digital is central now. It’s crazy how shop management and menswear buying. things are changing in retail with aug- He also has extensive experience of mented reality and 3D. These things were digital sales after launching No.50 as an happening in the films we grew up watch- online-only offering in 2011 before moving ing and now they’re real! organiquebham Easter is into ‘bricks and mortar’ retail last year. “When I first started in retail 20 years ago coming so I have prepared “I grew up in Birmingham and got into there were eight or nine good indepen- special gift sets for you! dent fashion stores. There’s a lot less now but there’s always room for more,” added Jordan. “A lot of shops started as a traditional store then realised the way the world was going in terms of online so they added a website. “We’re the new generation. We couldn’t have afforded to simply ‘arrive’ and start paying overheads and rent so we had to build ourselves up from the lowest point, which is online, with low overheads and all our own IT work and management. “We’re trying to keep an eye on the tech trends, with apps, watches and how fash- ion fits in. Customers are more and more smithsoniagifts More Victorian demanding these days. It’s about fulfilment and vintage goodies on the today, or within the hour. It’s something we way!!! will always try to evolve with,” he added. Jordan talks about how No.50 made the move from online to physical store, with EDIT SPRING 2017 PAGE 21

a short-term pop-up launch to gauge online business. We have different visions Jordan Quinn outside also help when that’s up and running in a feedback from customers. with my retail background and Jamie’s No.50 Heritage & few years.” Lifestyle on Pinfold “The store was an old greasy spoon café. design background. We have our healthy Street And what about the future for No.50? We had to strip it down and start from debates!” How does Jordan see the brand and store scratch with the interior,” said Jordan. Jordan ‘fell in love’ with the unit on evolve? “We’ve signed a long lease and “It has been open since August 2016 after Pinfold Street after spotting it while he was looking forward to developing for the a pop-up from the website to gauge the out arranging deliveries to customers. future. It’s early days and we’re determined public response. This was great for us. “We always wanted somewhere in the to create our own identity as an indepen- “We then started contacting the brands city centre of our hometown,” he said. dent and try to bring brands to the city we wanted to work with to build relation- “When we started the online business we that aren’t being offered elsewhere.” ships and explain what we’re about.” were using the Post Office over the road. “We will always evolve,” he added. Jordan’s brother Jamie brings his back- It was then I spotted this unit had become “We’ve sold pieces we designed and had ground in art and design to No.50, by available and fell in love with it. made for the store like the hangers, light- taking care of the store fitting, branding “It’s got a lovely, traditional look to it, with ing etc. which has prompted us to intro- and marketing. a nice cross-section of people coming up duce a small homeware offering in store. “Jamie helps with our online offer- and down Pinfold Street and with Grand “It’s great when people come in saying ‘I ing and making sure the background IT Central nearby. really like that, can you get me one?’ is as it should be,” added Jordan. “We “The Midland Metro extension, which will “It’s nice to be dynamic and grow natu- worked together when we started the come up and down Pinfold Street, should rally as a brand.” PAGE 22 EDIT SPRING 2017

Mailbox newcomer Ribble and Caffe Nero, below Spring is all about new beginnings; from new season collections and new menus, to brand new openings, there’s never been a better time to explore pre- mier lifestyle destination, the Mailbox.

Welcome to Birmingham Having opened in December, Tom’s Kitchen Birmingham has already become one of the city’s favourite spots. Serving up an unmissable selection of British classics, it’s the simple ethos of using seasonal and locally-sourced ingredients that makes it a must-visit. Having chosen Birmingham for its foodie reputation, and diverse mix of people, this is the first UK opening outside of London for critically acclaimed chef, Tom Aikens. Alongside the restaurant, there’s another eatery branding Tom’s name in the Mailbox, with the opening of Tom’s Kitchen Deli. Found in the Urban Room, it’s the perfect spot for food lovers on the go. Open seven days a week, from breakfast through to after-work drinks, the freshly prepared and seasonal There’s more to the daily menu includes sandwiches, soups, homemade cakes, snacks and more, so you can upgrade your lunch break in style. Mailbox this Spring Pedal power Joining an already exciting mix of blends on offer at the newly opened and trend inspiration. The perfect des- lifestyle and homeware brands on Level Premier city Caffè Nero. The elegant coffee shop, tination for all your fashion, beauty and 1 of the Mailbox, Ribble is a cyclist’s ideal destination found on Level 3 of the Mailbox, is gift needs, shop the new season now at destination. The stunning showroom is showcases perfect for an on-the-go caffeine boost Harvey Nichols Birmingham. home to the award-winning collection of or leisurely lounging, with a selection of bikes, each with unmatched customisa- host of new small bites and snacks on offer too. Two of a kind tion to help you build your perfect ride. arrivals for Mailbox is celebrating two years of With all bikes designed and built here 2017 Harvey Nichols Everyman Cinema and Gas Street Social. in the UK, you can rest assured they’re At the heart of the Mailbox, Harvey Having opened in 2015, Everyman Cin- designed to go the distance, whether Nichols is the ultimate home of luxury re- ema is already one of the region’s most you’re taking on a cycling challenge this tail. Showcasing over 200 of the world’s popular silver screens. With signature year or just a keen social rider. As the most desirable womenswear, mens- sofa seating, and a gourmet menu of bike brand that Olympian Bradley Wig- wear, beauty, food and wine brands in meals, snacks and drinks that can all be gins started his cycling career with, head a unique shopping environment, there’s delivered to your seat, there’s no better in-store at the Mailbox now to explore nowhere quite like Harvey Nichols way to experience the latest releases. the impressive selection of road, leisure anywhere else in the city. Focusing on Casual dining meets expert cocktails and track bicycles. delivering an unrivalled in-store experi- Gas Street Social. With a menu featuring ence, you’ll find the Concierge team on classic British dishes, plus a selection of Coffee break hand to help with any queries, while the social plates that are perfect for sharing, There’s always time for coffee, and expert team of stylists offer guidance on enjoy freshly prepared cuisine alongside you’ll find it hard to resist the classic Italian product size and fit, as well as outfit tips industrial themed chic. EDIT SPRING 2017 PAGE 23 Michelin-starred Atul confirms city opening

The Mailbox has confirmed the arrival of twice Michelin-starred chef from Benares London, Atul Kochhar. Atul, renowned for his ability to combine his Indian heritage with his love of British ingredients, will open his new restaurant concept – NRI by Atul Kochhar. Located at the front of the Mail- box, NRI by Atul Kochhar will span Birmingham’s first easyHotel over 5,000 sq ft and will showcase high-quality spiced dishes that draw inspiration from everywhere Atul has EASYHOTEL OPENS ventured, from Malaysia and Japan to ON JOHN BRIGHT ST South Africa and beyond. Cooked fresh on-site from one of Travellers to Birmingham can the restaurant’s two kitchens, the now take advantage of a ‘super menu will offer a number of hot and budget’ easyHotel in the city cold small plates, grilled dishes, sides centre. and desserts, all served within an envi- The budget hotel chain has ronment reminiscent of colonial India, opened its first property in the city on bustling John Bright complete with high ceilings, hanging Street, located just a short walk lanterns and copper and dark stone. from Birmingham New Street As well as the food, NRI by Atul Ko- station. chhar will have its own bar serving a The new hotel has 86-rooms variety of lagers, craft ales, wines and starting from just £19.99 per night cocktails – including the Passion Fruit Guy Parsons, easyHotel’s CEO, Chutney Martini with seven different said: “The opening of easyHotel types of chilli. Birmingham marks an exciting Sitting within NRI by Atul Kochhar time for the brand. will be Atul’s exclusive dining room “We are expanding rap- called The Chef’s Table by Benares – a idly both in the UK and across Europe, and I’m delighted that 24-cover standalone space overlook- Birmingham is the first city to ing a private kitchen where Atul and open this year. Birmingham is a his team will be working and serving vibrant city with a rich history Michelin-quality prix fixe menus. and so much to see and do. “I’m very excited to be opening “Along with its six universities my new concept in Birmingham, a and internationally reputed arts city which I have long admired for its scene, the city is also the UK’s diversity and food culture,” said Atul. fourth largest tourist destination. “There is a complex plethora of “We are confident that easyHo- Indian cuisine that has developed tel will appeal to business cus- tomers and leisure visitors alike outside of India and each of my dishes and look forward to building our tells a beautiful story – stories that I am brand presence in the city.” keen to share with Birmingham.” Atul Kochhar is bringing his concept restaurant ‘NRI by Atul Kochhar’ to The Mailbox PAGE 24 EDIT SPRING 2017 EDIT SPRING 2017: THE LAST WORD

A computer-generated image showing how the building could look, and the building at present, below Facelift for Union Street stores floor level in a move that will continue have commenced a programme of Plans part of wider city to breathe new life into the area, with a work with the intention of modernising centre investment by huge new flagship H&M planned for just this building and this will involve creat- building’s owners around the corner on New Street and a ing new frontages where appropriate. giant Primark set to take over Pavilions. “Terms are agreed for a major retailer The building on the corner of Union to occupy the former BHS unit on New Plans have been submitted to Bir- Street and High Street, opposite M&S, Street and we are in discussion with mingham City Council to give stores currently houses Pandora and WH several other new occupiers. fronting High Street and Union Smiths. “We are investing in this site, along Street a facelift. Aberdeen Asset Management says the with others in Birmingham and the Aberdeen Asset Management, work planned forms part of an invest- West Midlands, to ensure that we which owns the building, has applied ment in the area. attract the best possible tenants and to install double height windows to Deputy Head of UK Property Asset provide important jobs and services to the shop fronts at ground and first Management Stephen Walker says: “We the region.”