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This chart uses Web traffic from readers on TotalBeauty.com to rank the top 300 brands from over 1,400 on our site.

As of August 2010

Rank July Rank Brand SOA

1 1 3.17% 2 2 L'Oreal 2.96% 3 3 MAC 2.61% 4 4 2.15% 5 6 Olay 1.97% 6 5 1.97% 7 9 New York 1.54% 8 13 Chanel 1.30% 9 14 1.26% 10 8 Aveeno 1.26% 11 7 Sally Hansen 1.24% 12 15 CoverGirl 1.22% 13 10 Avon 1.11% 14 16 Estee Lauder 1.10% 15 12 Pantene 1.05% 16 11 Victoria's Secret 1.04% 17 17 Lancome 1.02% 18 20 Kiehl's 0.87% 19 18 Clairol 0.82% 20 22 0.81% 21 21 0.78% 22 19 0.75% 23 23 Benefit 0.74% 24 24 Dove 0.69% 25 33 Clean & Clear 0.68% 26 26 0.68% 27 25 TRESemme 0.66% 28 27 Herbal Essences 0.65% 29 29 0.64% 30 30 0.64% 31 66 0.61% 32 40 0.58% 33 35 Paul Mitchell 0.56% 34 31 Ambi 0.55% 35 39 Aussie 0.54% 36 34 Wet N Wild 0.54% 37 57 ProActiv 0.53% 38 37 0.53% 39 32 0.50% 40 60 Suave 0.49% 41 43 E.L.F. 0.49% 42 47 Bare Escentuals 0.48% 43 41 0.48% 44 42 Physicians Formula 0.48% 45 49 Smashbox 0.48% 46 28 Nars 0.46% 47 54 St. Ives 0.45% 48 55 Philosophy 0.45% 49 52 Burt's Bees 0.44% 50 51 Boots 0.44% 51 63 0.43% 52 46 Tigi 0.42% 53 48 0.41% 54 59 Conair 0.41% 55 58 Dermalogica 0.40% 56 113 0.39% 57 53 0.39% 58 45 Goody 0.39% 59 71 RoC 0.39% 60 38 0.38% 61 74 N.Y.C. New York Color 0.37% 62 68 0.37% 63 70 Biore 0.37% 64 65 Arbonne 0.36% 65 64 Joico 0.36% 66 87 Mark 0.36% 67 80 Wen 0.35% 68 75 No!no! 0.35% 69 50 John Frieda 0.34% 70 122 Tarte 0.34% 71 44 0.34% 72 56 Peter Thomas Roth 0.32% 73 36 Banana Boat 0.31% 74 92 Pond's 0.31% 75 93 Patricia Wexler M.D. 0.30% 76 89 0.30% 77 104 Nexxus 0.30% 78 73 Frederic Fekkai 0.29% 79 82 0.28% 80 72 Nu Skin 0.28% 81 81 Kerastase 0.28% 82 62 Jergens 0.28% 83 86 Lumene 0.27% 84 78 Cetaphil 0.27% 85 83 Prescriptives 0.25% 86 96 Jason 0.25% 87 105 0.25% 88 77 0.24% 89 97 SkinCeuticals 0.24% 90 85 Sunsilk 0.24% 91 79 Bliss 0.24% 92 90 0.23% 93 84 0.22% 94 94 Sonia Kashuk 0.21% 95 67 0.21% 96 91 Sebastian 0.21% 97 164 Mario Badescu Skin Care 0.21% 98 117 Clearasil 0.21% 99 99 0.21% 100 112 Charles Worthington 0.21% 101 69 Rusk 0.21% 102 110 La Mer 0.21% 103 61 Smooth Away 0.20% 104 156 Carol's Daughter 0.20% 105 132 La Prairie 0.20% 106 114 Biolage 0.20% 107 119 Scunci 0.19% 108 103 OPI 0.19% 109 123 Murad 0.19% 110 125 NYX 0.19% 111 158 Mizani 0.18% 112 138 Got2b 0.18% 113 108 Yves Saint Laurent Beauty 0.18% 114 109 Bath & Body Works 0.18% 115 165 Organix 0.17% 116 131 CHI 0.17% 117 121 Noxzema 0.17% 118 136 Josie Maran 0.17% 119 88 VO5 0.17% 120 155 Bourjois 0.17% 121 95 LORAC 0.17% 122 102 La Roche-Posay 0.17% 123 124 Ulta 0.17% 124 137 L'Occitane 0.16% 125 115 Goldwell 0.16% 126 106 Giovanni 0.16% 127 145 SK II 0.16% 128 146 DHC 0.15% 129 120 Nioxin 0.15% 130 204 Brazilian Blowout 0.15% 131 126 Frizz-Ease 0.15% 132 148 Vidal Sassoon 0.14% 133 153 0.14% 134 111 Secret 0.14% 135 160 Vichy Laboratories 0.14% 136 98 Crest 0.14% 137 159 Biosilk 0.14% 138 127 Eucerin 0.14% 139 179 Avalon Organics 0.14% 140 144 Obagi 0.14% 141 139 Palmers 0.13% 142 135 Pixi 0.13% 143 141 DDF 0.13% 144 151 C.O. Bigelow 0.13% 145 142 0.13% 146 118 Queen Helene 0.13% 147 140 Ojon 0.13% 148 154 Head And Shoulders 0.13% 149 163 Jane Iredale 0.12% 150 157 PHYTO 0.12% 151 147 Pureology 0.12% 152 143 0.12% 153 257 Perfect Formula 0.12% 154 261 Chantecaille 0.12% 155 202 Fresh 0.12% 156 169 CosMedix 0.12% 157 149 Too Faced 0.11% 158 171 Rene Furterer 0.11% 159 183 Avene 0.11% 160 197 Moroccanoil 0.11% 161 100 0.11% 162 161 Jane 0.11% 163 264 Slatkin & Co. 0.11% 164 190 Laura Geller 0.11% 165 178 By Terry 0.11% 166 150 Milani 0.11% 167 166 Alba 0.11% 168 189 T3 0.11% 169 191 Joan Rivers 0.11% 170 187 Yes To 0.11% 171 133 It 0.10% 172 186 Dr. Brandt 0.10% 173 300 Ardell 0.10% 174 245 Boscia 0.10% 175 286 C. Booth 0.10% 176 175 Sisley 0.10% 177 214 Graham Webb 0.10% 178 239 Flirt! 0.10% 179 259 NovaLash 0.10% 180 176 Dr. Hauschka 0.10% 181 167 Kiss My Face 0.10% 182 173 Alterna 0.10% 183 221 GloMinerals 0.10% 184 224 Samy 0.10% 185 192 ElanVeda 0.10% 186 207 Models Prefer 0.10% 187 283 CellCeuticals 0.09% 188 168 Remington 0.09% 189 172 Nair 0.09% 190 292 Grassroots Research Labs 0.09% 191 216 Paula's Choice 0.09% 192 225 Davines 0.09% 193 210 Caudalie 0.09% 194 182 Dr. Denese 0.09% 195 217 Soft Sheen Carson 0.09% 196 152 DermaBlend 0.09% 197 234 Ole Henriksen 0.09% 198 282 100% Pure 0.09% 199 249 Kate Somerville 0.09% 200 292 Dr. Dennis Gross Skincare 0.09% 201 195 Stiefel Laboratories 0.09% 202 251 ReVive 0.09% 203 223 Korres Natural Products 0.09% 204 N/A Clairvoyant Beauty 0.08% 205 276 Vincent Longo 0.08% 206 201 Infusium 0.08% 207 134 Hawaiian Tropic 0.08% 208 208 Pur Minerals 0.08% 209 215 0.08% 210 211 Matrix 0.08% 211 251 Noah's Naturals 0.08% 212 203 KMS 0.08% 213 226 Marc Anthony 0.08% 214 198 Le Couvent Des Minimes 0.08% 215 174 St. Tropez 0.08% 216 196 Prestige 0.08% 217 265 Exuviance 0.07% 218 229 Kinerase 0.07% 219 246 StriVectin 0.07% 220 279 Elemis 0.07% 221 267 Sedu 0.07% 222 209 Cover FX 0.07% 223 212 Good Skin 0.07% 224 271 Napoleon Perdis 0.07% 225 220 Beauty Society 0.07% 226 274 Fusion Beauty 0.07% 227 217 Kevin Murphy 0.07% 228 298 Sally Hershberger 0.07% 229 194 Kiss 0.07% 230 235 Blinc 0.07% 231 309 Borghese 0.07% 232 268 Glytone 0.07% 233 270 American Beauty 0.07% 234 253 CND 0.07% 235 185 Ocean Potion 0.07% 236 258 Jo Malone 0.07% 237 280 CeraVe 0.07% 238 290 Principal Secret 0.07% 239 254 Aubrey Organics 0.07% 240 737 Raquel Welch Wigs 0.06% 241 272 MOP 0.06% 242 260 SkinMedica 0.06% 243 319 Veet 0.06% 244 288 Crabtree & Evelyn 0.06% 245 527 M. Asam 0.06% 246 287 CARGO 0.06% 247 181 Completely Bare 0.06% 248 543 Somme Institute 0.06% 249 281 Prive 0.06% 250 258 Basis 0.06% 251 354 EmerginC 0.06% 252 268 BaByliss 0.06% 253 226 ApHogee 0.06% 254 182 Tom's Of Maine 0.06% 255 231 Caress 0.06% 256 223 Trish McEvoy 0.06% 257 261 Blistex 0.06% 258 288 Jan Marini Skin Research 0.06% 259 274 ZO Skin Health 0.06% 260 361 Propoline 0.06% 261 295 Merlot Skin Care 0.06% 262 284 Eminence 0.06% 263 237 Sexy Hair 0.06% 264 314 Rodan + Fields 0.06% 265 197 Essie 0.06% 266 321 Liz Earle 0.06% 267 329 Citre Shine 0.06% 268 191 Darphin 0.06% 269 377 EOS 0.06% 270 227 Becca 0.06% 271 206 Mixed Chicks 0.06% 272 340 REN Clean Bio Active Skincare 0.06% 273 357 Sea Breeze 0.06% 274 167 Body Drench 0.05% 275 802 Therapy Systems 0.05% 276 264 Soap & Glory 0.05% 277 296 DERMAdoctor 0.05% 278 322 Proclaim 0.05% 279 262 Supersmile 0.05% 280 271 Cle De Peau 0.05% 281 300 Freeman 0.05% 282 239 Zoya 0.05% 283 617 Salon Tech 0.05% 284 345 Motions 0.05% 285 326 Hot Tools 0.05% 286 342 Umberto 0.05% 287 312 Nature's Gate 0.05% 288 289 PCA Skin 0.05% 289 285 Juice Beauty 0.05% 290 308 John Masters Organics 0.05% 291 272 Iman 0.05% 292 186 Abba 0.05% 293 324 Bioelements 0.05% 294 266 Kinky-Curly 0.05% 295 221 Wonderbar 0.05% 296 244 Gigi 0.05% 297 303 0.05% 298 238 Bio-Oil 0.05% 299 333 Rephase 0.05% 300 359 Design Essentials 0.05%

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