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Kelley Elzinga MAVCS Project Proposal "The Cultural Impact Of
The Cultural Impact of Gender Fluid Imagery in Cosmetics Advertising Kelley Elzinga Submitted in partial fulfillment of the requirements for the Master of Visual and Critical Studies April 23, 2017 Index of Contents Abstract 3 Introduction 4 Literature Review 6 Research Question 9 Methodology 10 Breakdown of Chapters 11 Endnotes 16 Bibliography 18 2 Abstract Drawing on Judith Butler’s theory of the performance of gender this thesis analyzes images culled from the Anastasia Beverly Hills marketing campaign featuring pop-culture personality Patrick Starrr1 as a cosmetics model. Core questions propelling this research include the following (1) “How does the employment of a male cosmetics model impact normative gender expectations?” and (2) “How does this advertising phenomenon fit with recent ideas surrounding gender fluidity/ambiguity and towards what end?” 3 Introduction There was a time when cosmetics were used by men and women alike as a sign of status—a visual and material indicator of social standing. However, this hasn’t been the case for the last one hundred years, when cosmetics usage shifted, coming to emphasize (and even stand for) key attributes associated with normative female sexual attractiveness. It has only been within the last few years that the lines have started to blur. Men wearing makeup outside of the theater and music world are not being met with quite the same societal resistance they once were. There is not yet an outright cultural acceptance, but the cosmetic world is expanding whom it includes, and this shift is most obvious in the advertisements that feature cosmetic products. Companies are beginning to feature men as the canvas for their product. -
Annual Report 2018 Contents 1St 86,000 Cosmetics Group Employees Prospects Worldwide(1) 02 Prospects by Jean-Paul Agon, Chairman & CEO
Annual Report 2018 Contents 1st 86,000 cosmetics group employees Prospects worldwide(1) 02 Prospects by Jean-Paul Agon, Chairman & CEO Strategy 36 150 brands countries 06 Governance · The Board of Directors · The Executive Committee 10 Quality 12 Ethics 26.9 505 14 Responsibility · “Sharing Beauty With All” billion euros patents registered · Citizen Day of sales(2) in 2018 · The L’Oréal Corporate Foundation 18 Human Relations Performance Commitments for 2 4.92 1 Cosmetics Market 24 L’Oréal in figures billion euros in 2020 28 Worldwide advances operating profit “Sharing Beauty With All” 31 Strategic themes Brands 33 Brands overview (1) Source: WWD, Beauty Top 100,May 2018. (2) At 31 December 2018. 34 Consumer Products 38 L’Oréal Luxe 42 Professional Products More exclusive content 46 Active Cosmetics on the digital version Expertise lorealannualreport2018.com 52 Research & Innovation 54 Operations Discover and filter 56 Digital the Annual Report content 58 Administration and Finance Discover the strategic themes of the Annual Report. Use them to filter content and personalise your navigation to find content that matches your interests. The digital version also features more exclusive content, articles, infographics and many videos. Our mission Beauty for All Offering all women and men worldwide the best of cosmetics in terms of quality, efficacy and safety to satisfy all their beauty needs and desires, in their infinite diversity. Our strategy Universalisation L’Oréal has chosen a unique strategy: Universalisation. It means globalisation that captures, understands and respects differences. Differences in desires, needs and traditions. To offer tailor-made beauty, and meet the aspirations of consumers in every part of the world. -
The Style Files PBI Speaks to the Area’S Most Knowledgeable Sources for Beauty, Fashion, Entertaining
THE STYLE FILES PBI speaks to the area’s most knowledgeable sources for beauty, fashion, entertaining COURTESY OF VOLTZ CLARKE, VOLTZCLARKE.COM COURTESY OF VOLTZ CLARKE, VOLTZCLARKE.COM AND HOME DECOR. BY LOLA THÉLIN When it comes to getting the job done right, it’s best to go to an expert. They offer practical tips, realistic advice and already have tested products in the real life. PBI spoke to four locals that are gurus in their fields. Simon Doonan dishes on clothes, designers and accessories. Tim Quinn reveals his concealer tricks and beauty must-haves. Celerie Kemble divulges her favorite furniture shops, and Carrie Hanna describes her version of the perfect party. REDEFINING ROOMS Celerie Kemble HIGH-PROFILE INTERIOR DESIGNER TICKLE ME PINK “I love a beautiful pink room. WORLDLY FINDS For far-flung objects, Celerie People don’t realize that a very pale pink is browses the tables at the Marché aux Puces in actually a neutral.” For a great pink shade, Paris, the Olympia Fine Art & Antiques Fairs in Celerie suggests Farrow & Ball’s Pink Ground. London, and of course, flea markets. PAINT 101 Celerie has several picks for high- SOUL GLOW The easiest way to spruce a FRENCH CHANDELIER, quality colors such as Benjamin Moore and room is to relight it. Celerie suggests adding HARRIS KRATZ Pantone color books, and to color match, she vegetation to the room and putting up lights in uses Fine Paints of Europe. When she needs a the base of the tree. For beautiful lights, visit custom paint color, she works with Christopher straydogdesigns.com, and New York City’s Alpha Rollinson Design in New York City. -
Cosmetics in Sulphur, Nevada a Thesis Submitted in Partial Fulfillment Of
University of Nevada, Reno Keeping Up Appearances: Cosmetics in Sulphur, Nevada A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in Anthropology by Chelsea N. Banks Dr. Carolyn White/Thesis Advisor August, 2011 © by Chelsea N. Banks 2011 All Rights Reserved THE GRADUATE SCHOOL We recommend that the thesis prepared under our supervision by CHELSEA N. BANKS entitled Keeping Up Appearances: Cosmetics In Sulphur, Nevada be accepted in partial fulfillment of the requirements for the degree of MASTER OF ARTS Dr. Carolyn White, Advisor Dr. Donald Hardesty, Committee Member Dr. Elizabeth Raymond, Graduate School Representative Marsha H. Read, Ph. D., Dean, Graduate School August, 2011 i Abstract Sulphur, Nevada is an abandoned mining settlement in northwestern Nevada that was settled in the early 20th century. Archaeological work conducted at the site in 2009 and 2010 revealed the presence of an unusual number of beauty-related artifacts, including artifacts related to skin and hair care. These artifacts suggest a significant use of cosmetics by former residents. Cosmetics and other beauty aids represent an important marker for cultural change, particularly in the early 20th century, when changes in cosmetics use reflected changing values regarding gender and identity. In the context of gender theory and world systems theory, cosmetics provide insight into how Sulphur residents responded to and connected with the larger world. The cosmetics discovered at Sulphur demonstrate that Sulphur residents were aware of and participated with the outside world, but did so according to their own needs. ii Acknowledgments I would like to thank all those who helped this thesis project come about. -
Growth of Women's Cosmetics(PDF: 436
Special Feature Growth of Women’s Cosmetics Becoming More Attractive to Women Domestic and overseas women’s products are enjoying strong sales, driving the overall Group. We continue to develop our brands, focused mainly on Japan and Asia. Brands include Bifesta, which makes beauty simple; Pixy, a comprehensive lineup of cosmetic products for sophisticated women; Lúcido-L, a hair care brand for young women; and Pucelle, a fragrance and body care brand for young women newly conscious of fashion and glamour. Sales have exceeded ¥19 billion, 1.6 times the level of five years ago, and comprise more than 25% of net sales 1In the domestic men’s cosmetics market, Mandom Women’s Cosmetics Business + Women’s Cosmetries Business boasts the top market share in three categories: Net sales (Millions of yen) hair styling, face care and body care. Mandom is well recognized as a men’s cosmetics + manufacturer, but in recent years we have been 63% channeling resources into the women’s cosmetics market, and this has boosted earnings. 19,053 Our entry into the market started with the 16,171 14,376 launch of our Pixy brand in Indonesia in 1982, and 12,487 in 1993 in Japan with the launch of Lúcido-L, a 11,690 hair care brand for women. Relying on a process of trial and error over the past 35 years, Mandom has undertaken research targeting women’s cosmetics. Our efforts resulted in 2005 in the launch of Perfect Assist 24, 2012 2013 2014 2015 2016 Mandom’s first proprietary cosmetic product (Years ended March 31) in Japan for women, and the launch of Bifesta in 2011. -
Beauty Beauty
Jonathan Saunders BE AUT Y spring/summer 2012 Chrome ART ince the advent of Japanese three, five and seven years of age, I would cry heavyweight beauty house Acclaimed kimono designer and wonder why I couldn’t wear one too,” she Shu Uemura’s collaborations Mamechiyo and Japanese recalls. Mamechiyo says that she dreamed of with famous international becoming an apprentice geisha, or maiko— artists in 2004, the brand beauty brand Shu Uemura the inspiration for her name—when she was has worked with fashion come together to celebrate a child. Then, she says, “seeing and touching powerhouses like Tsumori antique kimono, my imagination started to Chisato and Viktor & kimono à la mode. grow,” eventually leading to her eponymous Rolf, putting their work on its most iconic, By Koh Chuin Ying brand. To this day, her source of inspiration bestselling products. Most recently, the when designing comes from when she Sbrand teamed up with Hong Kong film pursuit of the notion of “art meets beauty,” “[thinks] about the history—where the director Wong Kar Wai to develop a virtually the foundation—and driving philosophy— kimono was born—and the craftsmen; what cinematic makeup collection, featuring of Shu Uemura the brand ever since Mr Shu kind of people wore this type of kimono.” scenes from Mask, a short film produced Uemura the man posited decades ago when Though Mamechiyo finds her inspiration by Wong exclusively for the brand, on each he started the company that “art is a way of in the past, she explains the longevity of her product’s packaging. -
Advertising, Women, and Censorship
Minnesota Journal of Law & Inequality Volume 11 Issue 1 Article 5 June 1993 Advertising, Women, and Censorship Karen S. Beck Follow this and additional works at: https://lawandinequality.org/ Recommended Citation Karen S. Beck, Advertising, Women, and Censorship, 11(1) LAW & INEQ. 209 (1993). Available at: https://scholarship.law.umn.edu/lawineq/vol11/iss1/5 Minnesota Journal of Law & Inequality is published by the University of Minnesota Libraries Publishing. Advertising, Women, and Censorship Karen S. Beck* I. Introduction Recently, a friend told me about a television commercial that so angers her that she must leave the room whenever it airs. The commercial is for young men's clothing and features female mod- els wearing the clothes - several sizes too large - and laughing as the clothes fall off, leaving the women clad in their underwear. A male voice-over assures male viewers (and buyers) that the cloth- ing company is giving them what they want. While waiting in line, I overhear one woman tell another that she is offended by the fact that women often appear unclothed in movies and advertisements, while men rarely do. During a discussion about this paper, a close friend reports that she was surprised and saddened to visit her childhood home and find some New Year's resolutions she had made during her grade school years. As the years went by, the first item on each list never varied: "Lose 10 pounds . Lose weight . Lose 5 pounds ...... These stories and countless others form pieces of a larger mo- saic - one that shows how women are harmed and degraded by advertising images and other media messages. -
Q1 2015 Personal Care Products & Services
PERSONAL CARE PRODUCTS & SERVICES Q1 2015 CONTACTS MERGERS & ACQUISITIONS M&A activity in the personal care industry was robust in 2014, with 81 transactions reported for Tracy Patch the year, a preliminary figure that will surely rise as additional transactions are recorded for the Vice President year. The elevated level of activity in the industry is presenting a unique opportunity for private (949) 460-6432 business owners looking to exit their business or team with a growth partner. In fact, as [email protected] valuations are generally on an upswing, many sellers have more options today than in the past five years to extract value from their companies. David Bench Managing Director Personal Care Industry M&A Transactions (949) 460-6431 120 [email protected] 100 100 94 85 81 Daniel Schultz 77 80 73 75 Director of Business Development 70 69 67 (617) 619-3368 60 [email protected] 40 20 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Sources: Capital IQ, Capstone Partners LLC research Much of the recent activity in the segment involves middle market companies. In an industry that depends on new product development and introductions, these target companies can offer buyers new and innovative products and services, as well as access to growing market niches. Among buyers, synergy is the new black, and the potential for synergies vis-à-vis acquisitions can help strategic buyers justify premium valuations. At the same time, private equity buyers remain very active in the industry, backed by readily available financing, low interest rates, strong BOSTON fundraising and plenty of cash to invest. -
Day Spas Listed Alphabetically
DAY SPAS LISTED ALPHABETICALLY COMPANY OWNER SERVICES PREFERRED PRODUCT LINE Acupuncture and oriental medicine; couples massages; reflexology; Reiki; deep tissue/injury ABUNDANT WELLNESS CENTER Natural Vitality; metaphysical gift shop; essential Debee Boulanger rehabilitation; emotional-freedom technique; hot-stone massage; yoga; therapeutic massage; 94 Chicopee St., Chicopee, MA 01013 oils; healing crystals; sage; incense; herbal tinctures (413) 592-2828; www.abundantwellness.net manual lymph sessions; intuitive/psychic readings; tai chi and qigong; hypnotherapy AMHERST LASER & SKIN CARE Facial and body rejuvenation; laser hair removal; Botox; laser pigment and vascular eTwo tightening and toning system; Latisse lashes; 264 North Pleasant St., Amherst, MA 01002 Dr. Bob Weitzman treatment; laser acne treatment; laser body sculpting; laser tattoo removal; SmartLipo laser body sculpting; MiraDry underarm (413) 253-2214; www.amherstlaser.com microdermabrasion; body waxing; facials and peels; custom back facial sweat treatment; iGrow laser helmet BELLUCCI SALON Organic luxury facials; total nail care; customized color and hair cutting; makeup, salon, and Maria Serra Eminence; Jane Iredale; Soma; Tri 673 White St., Springfield, MA 01108 spa packages; all stylists American Board certified (413) 782-8056; www.belluccisalon.com BROOKS AND BUTTERFIELD THE DAY SPA Skin-care treatments; massage therapies; men’s services; hand treatments; manicure; 140 Main St., 2nd Floor, Northampton, MA 01060 Shannon Fleury pedicure; express services; full-body -
Brand Review. L'oréal
Brand Review. L’ORÉAL. Let’s find out how L’ORÉAL is using fonts across their digital touchpoints. Keep scrolling if you want to: • See how loreal.com has evolved this past year • Discover L’ORÉAL’s digital font ID • Know what challenges and opportunities arise with fonts • Explore how fonts can contribute to sustainability • Collaborate with Monotype to take your font game to the next level! Page 2 L’ORÉAL in 2019. loreal.com Navigation Bar / Menus. • Avant Garde Gothic ITC W02 Med • Avant Garde Gothic ITC W02 Demi • Avant Garde Gothic ITC W02 Book Headers. • Bauer Bodoni W02 Bold Webfonts (.woff/.woff2 files) are essential to impose your online visual identify. Pairing a sans serif, Avant Garde Gothic, with a serif, Bauer Bodoni, adds structure to the UI. Page 3 L’ORÉAL in 2020. loreal.com Body / Search Bars. • Helvetica Now Display W05 Reg • Helvetica Now Display W05 Lt • Helvetica Now Display W05 Bd Headers / Menus. • Halesworth eText Bold • Halesworth eText Medium In 2020, loreal.com has been upgraded by incorporating the newly released Helvetica Now typeface, specifically made to answer today’s digital requirements. Paired with Halesworth we are now seeing a new life brought to the entire website. Page 4 Digital font ID. L’ORÉAL in 2019. L’ORÉAL in 2020. Page 5 Do you know your brands’ digital font ID? LANCÔME GARNIER HE LVET ICA YVES SAINT LAURENT MAYBELLINE NEW YORK ARMANI NYX PROFESSIONAL MAKEUP ON SL KIELH'S STYLENANDA A C GI LL SA IG N BIOTHERM DECLÉOR B S URBAN DECAY ESSIE R OC SHU UEMURA NIELY K W T E X IT COSMETICS DARK & LOVELY E L L N N HELENA RUBINSTEIN MAGIC MASK I D D I RALPH LAUREN FRAGRANCES L'ORÉAL PROFESSIONNEL D O VIKTOR&ROLF REDKEN T CACHAREL KERASTASE C DIESEL MATRIX I H T CLARISONIC PUREOLOGY O G Y YUE SAI LA ROCHE-POSAY R U T N ATELIER COLOGNE VICHY E C VALENTINO SKINCEUTICALS L'ORÉAL PARIS CERAVE Page 6 Behind the scenes. -
UNIVERZITA PALACKÉHO V OLOMOUCI Filozofická Fakulta
UNIVERZITA PALACKÉHO V OLOMOUCI Filozofická fakulta Katedra asijských studií Estetické vnímání krásy ženy v Japonsku Aesthetic perception of woman´s beauty in Japan Bakalářská diplomová práce Autor práce: Pomklová Lucie Vedoucí práce: Mgr. Sylva Martinásková - ASJ Olomouc 2013 Kopie zadání diplomové práce Prohlašuji, že jsem diplomovou práci vypracovala samostatně a uvedla veškeré použité prameny a literaturu V Olomouci dne _______________________ Poděkování: Na tomto místě bych chtěla velice poděkovat Mgr. Sylvě Martináskové za konzultace, ochotu, flexibilitu při řešení jakýchkoliv problémů a odborné vedení mé práce. Díky jejím cenným radám a podnětům mohla tato práce vzniknout. Ediční poznámka Ve své práci používám anglický přepis japonských názvů společně se znaky nebo slabičnou abecedou, které budu užívat u ér, období, uvedených japonských termínů a jmen osob. Japonská jména uvádím v japonském pořadí čili první příjmení a za ním teprve následuje jméno osobní, ženská jména jsou uvedena v nepřechýlené podobě. Pro obecně známá místní jména či termíny, u kterých je český přepis již pevně stanoven pravidly českého pravopisu, používám tento do češtiny přejatý tvar. Kurzívu budu používat pro méně známé termíny, názvy ér a období a také pro citace. Používám citační normu ISO 690. Obsah 1 Úvod ................................................................................................................................... 8 2 Protohistorické období .................................................................................................. -
Counterfeit Medicines and Criminal Organisations
Study report COUNTERFEIT MEDICINES AND CRIMINAL ORGANISATIONS - All rights reserved to IRACM - 2 Eric Przyswa, Research Fellow Mines ParisTech in the Centre for Research on Risks and Crises, wrote this report under the leadership and initiative of the Institute of Research against Counterfeit Medicines (IRACM). The author writes in many French and foreign academic reviews (Hermès, Futuribles, Tribune de la santé, Information and Society, etc.) and conducts research on the human safety. The report is available in its entirety on: www.iracm.com. Institut de Recherche Anti-Contrefaçon de Médicaments 54 avenue Hoche 75008 Paris - France [email protected] IRACM – September 2013 - All rights reserved to IRACM - 3 - All rights reserved to IRACM - 4 COUNTERFEIT MEDICINES AND CRIMINAL ORGANIZATIONS IRACM and Eric Przyswa - All rights reserved to IRACM - 5 Table of contents Foreword __________________________________________________________________________ 9 Introduction _______________________________________________________________________ 11 I. Medicine counterfeiting, criminal organisations and cybercrime __________________________ 13 I.1. Counterfeiting, falsification and medicines ___________________________________________ 13 I.2. State of play __________________________________________________________________ 16 In light of this assessment of counterfeit medicines, how can a more specific analysis be made of the criminal organisations involved in this ever-growing illicit trafficking? __________________________ 23 I.3. Criminal organisations