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Broadcasting:Mar18 Reaching Over 117,000 Readers Every Week 60Th Year 1991 TELEVISION/ ?7 RADIO /30 INTERNATIONAL /50 MEDIA/52

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Broadcasting:Mar18 Reaching Over 117,000 Readers Every Week 60Th Year 1991 TELEVISION/ ?7 RADIO /30 INTERNATIONAL /50 MEDIA/52 Broadcasting:Mar18 Reaching over 117,000 readers every week 60th Year 1991 TELEVISION/ ?7 RADIO /30 INTERNATIONAL /50 MEDIA/52 Saturday morn i t of live; Winter '01 Birch survey: Japanese media Top 10 group owners: '21 Jump' production ends; news ratings.up;-has-pv'"ONbnyeo MIco Networks, HSN, Fox morning becomes indies Urban font t pe¢C3r.j;,:. door top the list . 1 ....,.,_{.c119ggGIcAJ i'1.:'_'vlll { in over 70% of the A first run half -hour variety strip. Where would you B without it? country, NBC PRODUCTIONS VIACOM C 1991 Viacom International Inc All rights reserved. 02941_ )I3 C:lt c)13 IS l"ilÑ?7 16 /3 Sti H"M Z 69 0: cyt P41 l`1IÓ-£*:ti*#***w**:;.,w*r,:*;:>ï:'r. ERTAINMENT S9URCE: NSS FEB '91 Rating Period (1/28.2/24/91) All Children's M-F Strips #llnFebruary #lInFebruary In February With Kids 4-11 With nena In Tbtial Homes AA AA AA Rank Program Rating Rank Program Rating Rank Program Rating #1 TINY TOON ADVENTURES 101 #1 TINY TOON ADVENTURES 4.9 #1 TINY TOON ADVENTURES 4.8 #2 Tale Spin 10.0 #2 Tale Spin 4.4 #1 Tale Spin 4.8 #3 Chip 'N' Dale 9.6 #3 Teenage Mutant Turtles 3.8 #1 Chip 'N' Dale 4.8 #4 Teenage Mutant Turtles 9.5 #4 Chip 'N' Dale 3.5 #4 Teenage Mutant Turtles 4.5 #5 Ducktales 7.1 #4 Ducktales 3.5 #5 Ducktales 4.1 #6 Muppet Babies 5.2 #6 Gummi Bears 2.2 #6 Merrie Melodies 2.7 #7 Merrie Melodies 5.0 #7 Merrie Melodies 2.1 #6 Gummi Bears 2.7 #8 Gummi Bears 4.5 #8 Alvin & The Chipmunks 1.9 #8 Muppet Babies 2.5 #9 Alvin & The Chipmunks 4.1 #9 Muppet Babies 1.4 #9 Alvin & The Chipmunks 2.1 #10 G.I. Joe 3.2 #10 G.I. Joe 1.2 #10 G.I. Joe 1.8 #11 Super Mario Bros. 1.9 #11 Video Power 0.9 #11 The Jetsons 1.1 #12 The Jetsons 1.8 #12 Super Mario Bros. 0.7 #12 Super Mario Bros. 1.0 #13 Video Power 1.7 #13 The Jetsons 0.6 #12 Wake, Rattle & Roll 1.0 #13 Wake, Rattle & Roll 1.7 #14 New He Man 0.5 #14 Video Power 0.9 #15 New He Man 1.1 #15 Wake, Rattle & Roll 0.4 #15 New He Man 0.8 #16 Mighty Mouse 0.8 #15 Mighty Mouse 0.4 #16 Mighty Mouse 0.7 . I 'JJ 'r J sJJJJJJ :) . J JJ°1 J J 911-Iii JJ . WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION A Time Warner Company ^3p1 b d IY)I Warner emm. Inc All Ri rh!. /1,,,a1 BroadcastingmMar18 THIS WEEK 19 / F1N -SYN ON coverage of the war was the current season. But, particular market. good and the Pentagon did with 107 episodes finished, HOLD not prevent journalists the program will stay in 30 / SPOILS OF WAR FCC Chairman Alfred from doing their jobs, syndication as a strip. In the Sikes postpones the vote that Williams told a National meantime, Cannell All -news radio stations would have resulted in the Press Club crowd. Distribution is proceeding benefited from Americans' adoption of a new set of fin - with a new, first -run hour thirst for war news and action -adventure show for syn rules, sharply 27 / LIGHTS, information, according to the restricting the networks' fall 1991 that will assume Birch winter 1991 survey, CAMERA...LIVE- ACTION ability to acquire interest some of the weekly time out this week. Virtually every periods left open by the and syndicate network The networks are placing news station that made the departing Jump Street. programs and share in the their respective orders early top 10 station list in each of $3 billion -a -year syndication for Saturday morning the nine largest metro marketplace. With the children's shows, with live markets increased its average 29 / ENTERING THE new hearing tentatively set action programs quarter hour audience, and for April 9, the networks dominating the schedules. MORNING RACE 10 picked up at least a full have three more weeks to share point. Some talk - Additionally, the Independent morning work out a compromise oriented stations also networks are relying more shows designed to compete with Hollywood or get a ideas, benefited from the war, heavily on pre-sold with network offerings are majority vote at the FCC. but others only held steady in including children's series making gains in the ratings, based on theatrical films the ratings and a few but it could be a while actually declined. 24 / MALONE TALKS and characters, prime time before stations in other TV characters and updated markets follow their lead. TCI President and Chief versions of classic cartoons. Some top independent Executive Officer John stations cite economics as 35 CABLE FRIENDLY Malone details what cable / 28 JUMPING TO a reason for holding off on system technology and / launching their own In exchange lot about programing will look like SYNDICATION morning shows, while others 21% interest in the proposed in the next five years. The first -run production of still need to develop a joint venture, Home 21 Jump Street will end with news presence in their Shopping Network has 25 / CONGRESSIONAL agreed to provide $30 Top TV station holders in Fifth Estate (page 52) million in service and capita) FAST TRACK to the proposed launch of Senate Commerce SkyPix's midpower home Committee leaders say they dish TV service next are eager to act on S. 12, a summer. HSN Chairman Roy cable reregulation bill that Speer said the deal is will include a contingent on SkyPix making retransmission consent its programing and video amendment giving compression technology broadcasters the option of available to cable. granting or withholding permission to rebroadcast. 36 / DIGITAL 26 / PLEASED WITH DEVELOPMENT PRESS CableLabs, General Two myths have Instrument Corp., and flourished following the Scientific- Atlanta have Persian Gulf war, banded together to spur the according to Pete Williams, development of digital assistant secretary of compression and create a de defense for public affairs, facto standard for what a and the Pentagon's chief digital cable system ought to spokesman. In fact, press look like. This Week Breadastiy Mr 1$ 1 1 37 / WINDY CITY principals of Media International Co. (MICO) NEWS describe the aims of the firm, Three Chicago local news which last week entered ventures are trying to line up two U.S. co- venture deals, the support they need including one for TV from cable operators to get programs with Viacom. off the ground. 52 / TOP 20 TV 40 / AD TAXES, GROUP OWNERS LIMITS LOOM AGAIN Group acquisitions have In 1991, budget deficits put new players in this year's and spending freezes could ranking of TV group see state and federal owners by U.S. market legislators seek new taxes penetration, with ABC, and/or restrictions on NBC and CBS still owning advertising services, said a the top three slots. Fox series of government waned, HSN gained, and a affairs speakers meeting at an wisp separated 10 American Advertising contenders. Federation conference in Washington last week. '21 Jump Street' ends original production (page 28) 54 / DIGITAL AUDIO But if the search for new CORNUCOPIA Obuchowski, NTIA their clout and direct/bulk revenue on the Hill and in director, said that the mail has become even at least 20 state houses The latest advancements agency's proposal to have more costly. constitutes the most in digital audio transmission, future spectrum allocations immediate threat, one U.S. recording and storage will decided by "competitive 50 / A CREATIVE congressman warned that be on display at the 1991 bidding could generate JAPAN new bills proposing alcoholic National Association of considerable revenues" Broadcasters beverage ad restrictions A new Japanese media convention, for the U.S. Treasury. including portend similar limits on giant has stepped into the a second - marketing any product international arena. generation demonstration of the branded unhealthy. 45 / ELECTRONIC Interviewed by Eureka 147 DAB system. DELIVERY TO THE BROADCASTING, the 41 / SPECTRUM RESCUE? Founded in 1931 as Broadcasting, the AUCTION Donovan Data Systems News Magazine of the Fifth Estate. INDEX Broadcasting -Telecasting introduced Legislation is being Inc., with the backing of four in 1946. Television' acquired in 1961. Advertisers Index 78 introduced that would rep firms and a number of Cablecasting introduced in 1972. Business 45 Broadcasting /Cable introduced in 1989. reallocate government advertising agencies, is 'Reg U.S. Patent Office. Copyright Cable 36 spectrum for private use. The preparing to roll out its 1991 by Broadcasting Publications Inc. Cablecastings 38 Incorporating bill is favored by the electronic communications Changing Hands 46 White House, which wants to system designéd to The Fifth Estate see the new spectrum eliminate paper work and Classified Advertising 67 Closed Circuit 6 'f ;I.F1ISI()\ auctioned off, with revenue telephone tag between going to the U.S. reps and agencies. Datebook 11 Broadcasting Treasury. On the other side Editorials 82 i Cable Fates 8 Fortunes 76 are House and Senate 47 / REGIONAL ADS: Broadcasting (ISSN 0007 -2028) is pub- Fifth Estater 79 communications lished 52 Mondays a year by Broadcast- DIVIDED IT STANDS Focus on Finance 48 ing Publications Inc., 1705 DeSales policymakers who oppose Street, Washington, D.C. For the Record 61 N.W.. the concept of spectrum With national spot 20036. Second-class postage paid at auctions. advertising growing by less In Brief 80 Washington, D.C., and additional of- International 50 fices. Single issue $2.50 except special than 1% in the fourth issues $3.50 (50th Anniversary issue Masthead 15 and posses- 44 NTIA FUNDING quarter 1990, broadcasters $10).
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