Broadcasting the BUSINESS WEEKLY of TELEVISION and RADIO

Home , KXRY, Liberty Flames baseball, Romper Room, Russ Hodges, WBOP, WOKK

FEBRUARY 28, 1966 50 CENTS g, 35TH YEAR Broadcasting THE BUSINESS WEEKLY OF TELEVISION AND RADIO

Sponsors grab up next season's network schedule. p23

Ammunition for radio: a national head count. p26 The price of baseball rights: $27.5 million. p34 FCC swings commercial ax at seven stations. p30

COMPLETE INDEX PAGE 7

War...with a twist of Lemmon

TACK LEMMON, RICKY NELSON,STAR IN °WACKIEST SHIP IN THE ARMY.".A STORY OF A 19TH CENTURY SCHOONER FIGHTING A 20TH CENTURY WAR )NE OF THE SIXTY GREAT POST-60's. THERE IS MORE OF WHAT YOU'RE LOOKING FOR WITH THE NEW SCREEN GEMS POST60's.SCREEN GEMS from tap to total system more than 500 Jerrold products will satisfy your CATV needs

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4 BROADCASTING, February 28, 1966 Memory lane CLOSED CIRCUIT' Robert W. Lishman, general counsel of old House Oversight Subcom- of RCTO(TV) Denver to WGN Conti- Expansion plans mittee during heyday of former Repre- nental Broadcasting Co. By 6 -1 or 5 -2 sentative Oren Harris's probe of quiz - vote, commission will distinguish ap- show and payola scandals seven years FCC is house hunting. General proval of sale from interim policy Administration has advised ago, has quietly gone back to old Services barring sales that would result in Post haunts. He has become general coun- commission that Office Depart- broadcasters owning three VHF's in ment, in which FCC now is headquar- sel to Investigating Subcommittee top 50 markets. WON is seeking waiver tered, needs space, and quest is on for headed by Representative Harley O. of policy, since WON -TV Chicago and not less than 225,000 square feet to Staggers (D.- W.Va.), who is also wPlx(Tv) New York are under com- enable FCC to consolidate operations chairman of parent Commerce Com- mon ownership, and Denver is 40th buildings. Com- mittee. Mr. Lishman left govern- now in two separate market. Commission's decision will mission wants to stay in "downtown" ment employ in 1961 and has been conclude that excellent showing made area rather than move to suburbs in in general private practice in Wash- by WON in oral argument two weeks nearby Maryland or Virginia as have ington area since then. Mr. Lishman ago (BROADCASTING, Feb. 21) justifies other agencies. Likelihood is nothing may be involved in forthcoming com- transfer. Channel 2 independent will concrete will happen until next year, munity antenna hearings by full com- become KWON and will be managed by however. mittee, but says there's nothing else Richard E. Jungers under policy direc- under consideration that calls for con- tion of Ward L. Quaal, president of FCC will pitch for increase in ap- cern by broadcasters. WON Continental. propriations (current year is $16 million) to defray added overhead result- Hard facts ing from expanding communications Warm up technology. In addition to space communications, it wants to enlarge tech- How serious was that softness in Senator John O. Pastore (D -R. I.), TV business that salesmen were fret- nical staff to cover CATV regulation chairman of Communications Sub- in face of severe shortage of engineers. ting about back in January? It didn't committee, who's preparing for hear- even exist, according to figures com- Technicians without engineering de- ings on FCC's fairness doctrine, has grees are now being used for lower - piled by Broadcast Advertisers Re- written letters to all program syndi- ports (BAR), based on monitoring in echelon assignments formerly handled cators requesting information on by professionals. top 75 markets. BAR says there were whether their programs are "contro- 612,239 nonnetwork commercials (lo- versial" or have waged any "personal cal as well as national and regional attack." Included is copy of FCC Bulls in the wire spot) in those markets, and estimates primer on fairness doctrine giving they represented $75,627,548 in net guidelines for determining controver- Index to reaction of CATV indus- billing, as against 553,058 announce- sial issues. try and investment houses to FCC's ments at $65,258,967 in January action on CATV regulation was re- 1965. Dollar figures are based on If syndicators answer in negative flected in activity of CATV -oriented maximum- discount rates. At one -time to questions, everything's rosy. But if stocks-most of them up, bucking gen- gross rates, BAR estimates January not, subcommittee wants to know pro- erally adverse market trend last week. nonnetwork business in these markets gram name, principal talent involved, Although FCC's public notice, re- at $117,382,118 (but has no com- scheduling plans, form of distribution leased Feb. 15, was regarded as hav- parable data for January 1965). and whether transcripts are available ing "something for everyone" and re- in firm's files. Questionnaire also asks BAR's estimates, which figure out ceived mixed reactions from CATV name of person attacked or group to almost 11% gain in commercial zealots, market response was inter- claiming to have been attacked. units and almost 16% rise in net dol- preted as meaning that it was far more lars, are by- product of preparations favorable to CATV entities than had been anticipated. for new service that BAR plans to an- Almost on ice nounce shortly. It will offer advertis- Here are typical examples of quota- ers, agencies and stations regular re- Television network deal is said to tions on Feb. 14-day before FCC an- ports showing both net and gross dol- be close for coverage of National nouncements- and Feb. 24: H &B spend- lar estimates of nonnetwork Hockey League games in 1966 -67, American, 51/2 -71/4; Ameco Inc., 315% - ing, broken down by brand and by starting with this year's Stanley Cup 321/2; Entron Inc., 101/- 111/ -13- market. spot Currently available playoffs on April 7. NHL's asking 131/2 ; Jerrold Corp., 21-213/8-251/2; spending Bu- data, through Television price for rights is reported at about Cox Broadcasting Corp., 367/8 -3$1/2. reau of Advertising, is in gross dol- $50,000 per game for playoffs this lars only but is based on reports from year and next. Separate rights for Double header some 390 stations throughout country weekly Sunday afternoon schedule- and excludes local sales. There are with all games colorcast-are said to Bill Veeck, former president of Chi- indications that these, too, will show be priced at just under $2 million for cago White Sox, signed by WFLD(TV) January business this year comfortably package. League was doubled in size Chicago as host of new five -weekly ahead of last. to 12 teams earlier this month, pav- half -hour TV tape series of contro- ing way for TV negotiation (BROAD- versial conversations on general topics Waiver due CASTING, Feb. 14). Stanley Cup play- with name guests. Show will be first off can run up to seven games (win- major entry in national TV syndica- This week or next FCC will an- ner must take four out of seven tion market by Field Communications nounce approval of $3.5 million sale games). Corp., owner of WFLD.

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6 BROADCASTING, February 28, 1966 WEEK IN BRIEF

Business is great say TV networks as ABC, CBS and House subcommittee casts TV networks and major NBC unveil next season's prime -time schedule. Although advertisers as villains of the week as hearing on small subject to change, it looks like more comedies, more business matters begins. More rough treatment expected westerns, more satires, more movies. See ... as hearing continues. SPONSORS SNAP UP SCHEDULE ... 23 THIS WEEK'S BAD GUYS ... 56

Baseball rights increase is $1.8 million to $27.5 million Revenues, income, earnings show up brightly in ABC this year, but its major -league step up in advertising dol- Inc.'s 1965 financial statement. Revenues up 13 %; net lars. Cost to advertisers put at $95 million, up $10 million income up 43 %; earnings go from $2.40 to $3.39 a share. over '65. See .. . Broadcasting accounts for 80% of revenue. See . . . PRICE OF BASEBALL ... 34 ABC INC. PROFITS UP ... 68

Seven stations, including first television, get short -term New policy at FCC has individual commissioners rather renewals for overcommercialization practices. FCC sends than staff writing all decisions in adjudicatory proceed- request for policy statements to 11 other stations. ings. FCC to also use 'rules of discovery' to prevent sur- See... prises by witnesses. See ... FCC SWINGS COMMERCIAL AX ... 30 WRITE DECISIONS ... 65

FCC staff hard at work on legislative proposals to give NBC's new radio audience measurement system oper- commission broad jurisdiction over CATV. Proposals will ates on person -by- person rather than home -by -home basis. leave some maneuvering room on program origination Study shows all four networks have cumulative audience and public -utility questions. See ... of more than 30 million weekly. See ... WORK ON CATV BILL ... 59 NATIONAL HEAD COUNT ... 26

California group says TV violates Communications Act E. William Henry tells House group commission expects by carrying tobacco advertising. Blasts FCC for negli- 'few waivers' in its CATV regulation. Says CATV is pay gence in enforcing law. Group has written 700 TV's and TV of sorts; that FCC is seeking consistent standards for handful of radio stations explaining stand. See ... its regulation. See ... FCC HIT ON TOBACCO ... 31 FEW CATV WAIVERS ... 58

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 23 üroadcastiIl4 BROADCAST ADVERTISING 23 THE MEDIA 56 Published every Monday, 53d issue BUSINESS BRIEFLY 31 MONDAY MEMO 20 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CHANGING HANDS 64 OPEN MIKE 18 INC. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 PROGRAMING 47 offices. Subscription prices: Annual sub- DATEBOOK 12 WEEK'S HEADLINERS 10 scription for 52 weekly issues $8.50. Annual subscription including Year- EDITORIAL PAGE 90 WEEK'S PROFILE 89 book number $13.50. Add $2.00 per year for Canada and $4.00 for all EQUIPMENT & ENGINEERING 66 other countries. Subscriber's occu- pation required. Regular isuues 50 FANFARE 70 -411h cents per copy. Yearbook Number FATES & FORTUNES 73 $5.00 per copy. ANNA BBJANSS PNSY, NG Subscription orders and address FILM SALES 55 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 68 N.W., Washington, D. C., 20036. On changes, please include both old and FOR THE RECORD 78 new addresses plus address label from z front cover of magazine. INTERNATIONAL 72

BROADCASTING, February 28, 1966 7 What is an influencible 2

A potential customer who listens to Storz radio. An influencible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and services. Storz radio effectively reaches more of these potential customers who are forming lifetime buying habits. Influence the Influencibles ©. Get the response you want with Storz radio.

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WDGY Minneapolis -St. Paul WHB Kansas City KOMA Oklahoma City (Blair) (Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM Miami (AM Sales) (Eastman) (Bla(r)

B BROADCASTING, February 28, 1966 Late news breaks on this page and on page 10 Complete coverage of week begins on page 23 AT DEADLINE

tion, is going to McLendon Corp. for Kintner's advice: more meat in the TV diet same six -year lease aggregating $800,- 000 and with option to purchase after IN LEAVING NBC, HE CALLS FOR CREATIVE IMAGE that period for additional $535,000. Star stations are KOIL and KUCN(FM) Robert E. Kintner's resignation as efforts will be supported by adequate Omaha, KISN Vancouver, Wash.-Port- chairman of NBC, effective March 31, advertising and promotion -in short, land, Ore., and WIFE -AM -FM Indianap- announced Friday (Feb. 25), had been that no activity is considered by NBC olis. widely expected since he was abruptly to be more important than its news McLendon stations are KLIF and stripped of power shortly before he was operation." KNUS(FM) Dallas, KILT and KOST(FM) to have become both chairman and He said NBC News currently spends Houston, KTSA San Antonio, KABL -AM- president (BROADCASTING Dec. 13, about $60 million annually, but is at- FM Oakland-San Francisco, WYSL -AM- 1965). tracting "increasing revenues." Although FM Buffalo and WNUS -AM -FM Chicago. Move clears way for expected eleva- praising NBC News accomplishments This is not first time McLendon group of Walter D. Scott to chairmanship and he also lauded CBS News and ABC has owned TV; in 1957 it sold channel Julian Goodman to presidency. Mr. News as "excellent." 13 KELP -TV (then KILT -TV) El Paso to Scott has been president and chief ex- NBC as a whole, he said, showed Joseph Harris and Norman Alexander ecutive officer, and Mr. Goodman, "consistently increasing financial re- for $750,000 with KELP radio. Stations senior executive vice president, opera- turns during his presidency. "I take are now owned by John B. Walton. tions, and chief administrative officer, understandable pride in the accomplish- Mr. McLendon also has agreement since Jan. 1. ments of NBC," he said, "particularly to acquire working control of UHF In five -page letter to RCA President since I devoted most of my time seven Wou(TV) Chicago but has run into Robert W. Sarnoff, his former as- days a week during the last nine years difficulties with stockholders of that sociate in NBC top management, Mr. to the company." UHF station (BROADCASTING, Feb. 21). Kintner reviewed NBC's financial, pro- He wished "all possible future Besides two North Dakota stations, graming and audience successes during achievement" to NBC and its people, Polaris also owns WTVW(TV) Evans- his seven and a half years as president particularly Messrs. Scott and Good- ville, WFAI Louisville, KPLS Santa Rosa and outlined his views on program man, "to whom many of my former and KXOA-AM -FM Sacramento, both needs of networks generally. duties have been assigned." California. In announcement of merger He specifically advocated that "ex- In a letter accepting resignation Mr. with Natco, Polaris said it would dis- periments should be started now" to Sarnoff expressed "deep sense of re- pose of all its broadcast holdings except expand network evening newscasts gret at your decision," but said he was Evansville and Sacramento stations. This from half -hour to full hour each day. "confident that with your unusual abili- means radio stations in Louisville and He also advocated "greater experi- ties, your energy and your sense of Santa Rosa are also to be sold. mentation in regular programing" and dedication, you will make as vigorous Polaris also has extensive interests more frequent preemption of regular a contribution to any endeavor you in leasing, warehousing and real estate. nighttime schedules for special pro- choose to follow as you have made to Mr. Fuqua owns wJBF(Tv) Augusta, grams. NBC." Ga., and KTVE(TV) El Dorado, Ark. - "Network management," he said. Monroe, La. Natco, construction prod- must be prepared from time to time to ucts maker, was acquired by Mr. Fuqua sacrifice over -all rating leadership in Burden, McLendon last fall. It is listed on New York Stock favor of an increasing number of dra- Exchange. Natco -Polaris transaction in- matic entertainment programs dealing buy Dakota VHF's volves stock exchange valued at $3.85 with controversial social, economic and million. Natco will be surviving corpo- political problems." ration. He said "television has tackled many Two North Dakota VHF television controversial subjects" but "should stations are being bought by two radio Small Business committee tackle many more." While he opposes broadcasters -Don Burden and Gordon editorializing on networks, he said, McLendon. to hear producer McGuire "there must be more and more intelli- Purchases, announced Friday (Feb. gent interpretation, for which a news 25), and subject to usual FCC ap- Don McGuire, film producer who has department must take responsibility, so proval, were of KTHI -TV Fargo-Grand sued CBS and General Foods for anti- that complex local, national and inter- Forks by Mr. Burden, and of KCND -TV trust damages and has supported FCC's national events may be better commu- Pembina by Mr. McLendon. Both sta- proposal to curtail network program nicated to the public. The real problem tions are being sold by Polaris Corp. control, will be key witness before for the future is the ability of newsmen and is one condition of Polaris merger House Small Business Subcommittee and broadcast company management to into J. B. Fuqua's Natco Corp. (BROAD- Tuesday (March 1). Mr. McGuire, of keep pace with new scientific develop- CASTING, Dec. 20, 1965). Sales are on General Services Studios, Hollywood, ments." lease -purchase basis. has gone on record with FCC as "ready Mr. Kintner said he was "most Fargo station, on channel 11 with to document ... the practice of each proud" of his contributions to NBC ABC affiliation, is being leased for six network in using blackmail to secure News. Its "splendid spirit," he said, years to Mr. Burden's Star Stations program ownership" (BROADCASTING, comes from knowledge that NBC "will group for $1.35 million with option to Feb. 14). not hesitate to preempt regular pro- purchase at end of that time for addi- House subcommittee opened hearings graming for significant national and tional $1 million. Pembina outlet, on last week with FCC members as wit- local events, and that the news division's channel 12 and also with ABC affilia- nesses and with questions pointedly ad-

more AT DEADLINE page 10

BROADCASTING, February 28, 1966 9 WEEK'S HEADLINERS RCA hits $2 billion

Robert M. Bennett, who earlier this other responsibilities at station. in sales; NBC up too month was named VP and general sales Joseph Dembo, director of news and Inc.'s KTTV- manager for Metromedia public affairs, WCBS New York, named RCA's annual report being issued to- (TV), appointed Friday (Feb. 25) as director of radio day (Feb. 28) shows that sales and VP and general news, CBS News, effective March 7. earnings in 1965 established new rec- manager of Met- Appointment announced by Richard S. ords for fourth consecutive year. romedia - owned Salant, acting president of CBS News. Sales rose 13% and profit after taxes wrro(Tv) Wash- Mr. Dembo joined wens in 1959 and jumped by 23% over 1964. RCA in ington. Mr. Ben- has served as director of its news -public 1965 reached $2 billion sales mark for nett transfers to affairs for past four years during which first time in its history (BROADCASTING, Washington im- time news staff was increased from 8 Jan. 3) . Annual report was signed by mediately to take to 25 and news hours weekly from eight David Sarnoff, board chairman; Elmer position. over new in 1962 to more than 37 at present. He W. Engstrom, chairman of executive Joining Krrv(TV) succeeds Lee Hanna who becomes di- committee and Robert W. Sarnoff, in 1952 as assist- rector of news, WCBS -TV New York. president. Mr. Bennett ant sales service They noted that NBC continued its manager, he went Marvin L. Shapiro, executive VP, "marked progress" and that 1965 was up executive ladder with station rising Television Advertising Representatives, fourth consecutive year for record NBC to account executive in 1953, local sales named president and chief executive sales and profits, They added that 1965 manager in 1959 and VP in charge officer of AM Radio Sales, effective was year in which RCA's pioneering of local sales in 1963. John H. Bone, Tuesday (March 1). He succeeds Wil- efforts in color TV "reaped their great- VP and general manager of wrro(rv) mot H. Losee, who is moving to New est rewards." for last year, has been assigned to Met- York executive staff of Westinghouse At same time RCA issued notice of romedia Inc. headquarters in New York. Broadcasting Co., which operates both its annual meeting to be held May 3, Charles D. Young, appointed VP and station sales representation firms. Mr. in New York. Proxy statement listed station manager of KTTV three weeks Shapiro joined TVAR in 1961 and was 1965 remuneration of officers and di- ago in one of series of whirlwind ex- eastern sales manager and VP and gen- rectors as follows: ecutive changes taking place in Met- eral sales manager before being named David Sarnoff, $290,000; Elmer W. romedia organization (CLOSED CIRCUIT, executive VP. Mr. Losee has been with Engstrom, $210,000; Robert W. Sar- Feb. 14) will add general sales to his AM Radio Sales since 1951. noff, $200,000; Charles M. Odorizzi, group executive vice president, $140,- 000; W. Walter Watts, group executive For other personnel changes of the week see FATES & FORTUNES vice president, $140,000 and Robert L. Werner, executive vice president, $100,- 000. dressed to network influence in televi- Radio prevented panic For year ended Dec. 31: sion (see page 56). Subcommittee said 1965 1964 last week that producer would be called in blackout, Hill told Earnings per this week to discuss network program share $1.73 $1.73 practices, but it refused name him. Sales 2,057,117,000 1,812,459,000 to Commercial radio stations that re- Net earnings 101,161,000 82,495,000 Mr. McGuire was identified later by mained in operation other sources. helped prevent panic and possible disaster during northeast power blackout Nov. 9, Congress ASCAP melon biggest yet was told Friday (Feb. 25). FCC Defense Commissioner Lee CATV, pay TV on agenda members hear at meeting Loevinger told House Communica- tions Subcommittee that experience Several key meetings will be More songwriter and music pub- demonstrated that nation must rely on held at FCC in next two weeks. lisher members have or will receive AM and FM radios to provide com- On Friday (March 4) commis- more money from American Society munications link with public in emer- sion is expected to wrap up work of Composers, Authors and Publishers gencies. on community antenna television, than ever before in performing rights He said television, with its heavier including package of legislative society's history. Announcement was power demands, both in sending and proposals and final draft of report made at organization's semi -annual receiving, "was not useful" during and order regulating all CATV's meeting in Beverly Hills. power failure. (see page 59). ASCAP grossed $42.7 million dur- Commissioner said that suggestion Day earlier, on Thursday, coming 1965. Of that total $34.2 million that broadcasters promote use of tran- mission's pay television commit- has been or will be distributed to mem- sistor and battery- operated radio is one tee (Commissioners James J. Wadsworth, Robert E. Lee and bers compared to $32.2 million in 1964. of 10 "action items" under consideration. Kenneth A. Cox) will consider Number of members reached record Zenith Radio Corp. -Teco Inc. peak with 8,316 songwriters and 2,759 Commissioner said there was no petition for rulemaking to provide publishers on ASCAP rolls. During truth to rumor commission was con- for nationwide pay television. meeting last Thursday night (Feb. 24), sidering making ownership of auxiliary Full commission will take up mat- problem of community antenna televi- power generators condition for obtain- ter March 11. Committee is said sion was discussed. Possibility of litiga- ing new licenses or for license renewals. to favor issuance of rulemaking tion was indicated in cases where Remarks were made by Loevinger in (CLOSED CIRCUIT, March 21). CATV operators would not recognize connection with subcommittee study ASCAP rights. of communications vulnerability.

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A calendar of important meetings and COnmWniLy Television Association. Madison hotel, Washington. events in the field of communications. March 15 International Broadcasting Awards banquet- and presentation of troph- indicates first or revised listing. ies to the advertisers, agencies and pro- iKaìQei ducers responsible for the best radio and MARCH TV commercials broadcast during 1965. March 1- Annual winter meeting and elec- Hollywood Palladium. tion of officers of New York State Broad- March 15 - Deadline for entries for the casters Association. Speakers include Mark Alfred P. Sloan Radio -TV Awards for High- Evans, vice president -public affairs, Metro- way Safety offered to the broadcasting and TIMES HAVE CHANGED... media Inc. Ten Eyck hotel, Albany. advertising industries for their service in traffic accident prevention and March 1 - Deadline for reply comments community ...so has our sound on FCC rulemaking proposal to raise the for their support of nationwide traffic minimum power for class IV AM stations safety programs. Send entries to Alfred from 100 w to 250 w. Former deadline was P. Sloan Radio-TV Awards, 200 Ring Build- Jan. 31. ing. Washington 20036. March 15- Deadline for comments on the WAAC March 2 -3 - First annual conference on simulation in business and public health FCC's rulemaking proposal looking toward Terre Haute has changed its listening sponsored by the American Statistical As- adopting new field strength (propagation) sociation, New York chapter. in coopera- curves for the FM and TV broadcast serv- habits . . . and WAAC did it with tion with the Public Health Association of ices. The proposal would update the F 5 Hours of News New York City. Conference includes ses- (50, 50) curves now in the rules to take es- 4 Hours of Listener Participation sion on marketing and advertising. Chair- advantage of additional measurements, man is D. William S. Sachs of Look maga- pecially in the UHF television band. 3 Hours of Mature Music zine and speakers include Dr. Morris Gott- March 15- Annual meeting of stockholders TOTAL LISTENERS lieb of Audits and Surveys. New York Hilton, New York. of the Boston Herald- Traveler Corp. to elect *PULSE: March 1965 directors and transact other business. March 2- 4- National forum: "Marketing Herald -Traveler Building, Boston. 9:00 A.M. - 6:00 P.M. through retailers" sponsored by the Ameri- can Management Association. New York March 16-Reception honoring 1966 inter- Hilton, New York. national broadcaster visitors sponsored by WAAC A B the Educational Foundation of American March 3- Television Commercials Produc- Women in Radio and Television. Speaker *9 A.M. -12 Noon 5910 5370 1910 tion Workshop presented by the Interna- will be John Chancellor, Voice of America. *12 Noon - 3 P.M. 4599 3100 1500 tional Radio & Television Society. Panel International Center, Washington, *3 P.M. -6 P.M. 3180 4550 ... will discuss production techniques. Panel per average chairman is A. J. Miranda of Campbell - March 16 -23 -1966 International Television Programme Market to be held in Cannes. 1/4 hour 4530 4340 1620 Ewald. Johnny Victor theater (Rockefeller Center), New York. France. For information contact Charles Teens and chi dren included Michelson in New York at (212) PLaza March 3 - Management conference on 7 -0695. * *TERRE HAUTE, INDIANA "Spot television: 4 County Metr Area today's marketing equal- March 17- Region two conference of Sigma - Not Repo ted izer," sponsored by The Katz Agency. society. Luncheon speaker will be Charles R. Delta Chi, professional journalistic Stuart Jr., director of advertising. Bank of University of North Carolina, Chapel Hill. America. San Francisco Hilton, San Fran- March 17- 22- National convention of the cisco. WTRF -TV BOARD National Federation of Advertising Agencies. March 5 - Region 10 conference of Sigma Pebble Beach, Calif. Delta Chi, professional FLASH! We've ìust heard from journalistic society. March 18- Spring meeting of the Indiana Bill Bailey. He's not coming University of Montana. Missoula. Broadcasters Association. Marott hotel, Indi- home. Day anapolis. wtrf -tv Wheeling March 7- Eighth annual Broadcasting 7 of University of Florida and Florida Asso- WTRF-TV DACHSHUND . that's a March 18 -19- Annual spring meeting of REP?* Great Dane after taxes! ciation of Broadcasters. Speakers include: Arkansas Broadcasters Association. Albert Marion Stephenson, vice president. NBC; Pike hotel, Little Rock. Wheeling wtrf -tv FCC SIGN over canary in a pet shop window: Henry Geller, general counsel; Robert 'Mother's Whistler." Eunson, AP; Harold Niven, assistant to the March 20 -22 - 11th annual spring conven- president, National Association of Broad- tion of the Pacific Northwest Community Color Wheeling Color casters; Paul Kauffman, executive producer TV Association. Ridpath hotel and motor BEAUTY PARLOR . . . that's where the talk alone is enough to your hair. of public- affairs programing, National Edu- Inn, Spokane, Wash. curl cational Television; Gene Wilkin, vice presi- Local Film Color dent, WGAN -AM -TV Portland, Me.; Jack March 21- 23- Annual meeting of the Cana- SOME WOMEN so fear growing old that they Masla, New York station rep; Tom Wall of dian Association of Broadcasters. Queen turn blonde overnight! Elizabeth hotel, Montreal. Dow, Lohnes & Albertson, Washington. Uni- Local Tape -Slides Color versity campus, Gainesville. March 21- 25-International Convention and NEUROTIC ... a person in a clash by him- Institute of Electrical and self. March 7- 10- Spring conference of the Elec- Exhibition of the Network Color ironic Industries Association. Statler Hilton Electronics Engineers. New York Hilton and SURE CURE! A math professor came up with hotel, Washington. New York Coliseum, New York. a way to beat the gambling games in Las Vegas. Soon as you get off the plane, just March 8 -"Five To Watch" annual banquet March 22 -18th annual awards dinner of walk into the propeller. of the Detroit chapter of American Women Writers Guild of America, Beverly Hills. All Color Soon in Radio and Television. Speaker will be Calif. A BOOK is a when people success who haven't Peter Jennings, ABC News. Recess Club, 23 read it pretend they have. March -28 - Annual meeting, Southern Detroit. CATV Association. Broadwater Beach hotel. wirf -tv Wheeling March 9 Biloxi, Miss. a - International Radio and Tele- ONE ROBIN doesn't make spring, but one vision Society's anniversary banquet. Edwin lark is often responsible for a fall. March 23- 26- Association of National Ad- W. Ebel, vice president in charge of adver- Inc. West Del Mon- Wheeling wtrf -tv tising at General Foods will receive IRTS vertisers Coast meeting. GETTING THE MESSAGE. Keeping your eye on Gold Medal Award. Danny Thomas te Lodge, Pebble Beach, Calif. a hula dancer's hands isn't easy. will serve as master of ceremonies. Waldorf - March 25 -27 - Annual convention of the Color Wheeling Color Astoria, New York. National Association of FM Broadcasters. BEGOTTEN: a mad, mad younger generation, Conrad Hilton hotel, Chicago. always phoning at the mouth March 10 - Second annual stockholders Cox Broadcasting Corp. Atlanta. Color wtrf -tv Color meeting, March 26 - Technical- committee meeting °BLA.IR TELEVISION . the national rep to and board -of- directors dinner meeting of see for the colorful, March 10- Television Commercials Produc- big spending audiences in tion Workshop presented by the Interna- the Association of Maximum Service Tele- the Wheeling -Steubenville WTRF -TV Market. casters. Sheraton -Blackstone hotel, Chicago. Get your Wheeling TV share from Blair. tional Radio & Television Society. Panel will discuss the ingredients of a good com- March 26 -27 -Radio Program Conference mercial. Johnny Victor theater (Rockefeller CHANNEL WHEELING, sponsored by program consultant Bill Gavin. [\, Center), New York. Sheraton -Chicago hotel, Chicago. SEVEN L WEST VIRGINIA March 13 -16 - Board meeting, National March 27 - Board -of- directors meeting of 12 BROADCASTING, February 28, 1966 Our Indianapolis general manager helped put something over on the Junior Achievement kids.

A roof. Not that WFBM's Eldon Campbell (man on the right, with in the United States can boast of the calibre and quantity of the smile) raised the $500,000 for the country's largest Junior radio and television support given our 1965 campaign by the Achievement building by himself - far from it. But he helped. WFBM stations." Just as he's helped the Boy Scout Council, Rotary, the Better Being an active part of the community is important to Business Bureau, the famed "500" Festival and a dozen other Time -Life Broadcast people in all five of our station areas. enterprises that busy businessmen enter. Vigorous outside activities are always encouraged with Naturally, that help often includes professional advice and enthusiasm. time on the stations. For example, a letter from Indianapolis After all, it's the best way we know to be a group broadcaster United Fund Headquarters said that "certainly few Fund cities and still be part of the group.

KERO -TV Bakersfield TIME KLZ- TV -AM /FM Denver WOOD- TV -AM /FM Grand Rapids LIFE WFBM- TV -AM /FM Indianapolis BROADCAST KOGO- TV -AM /FM San Diego the Association of Maximum Service Tele- PRESIDENT SOL Taxation. casters. Conrad Hilton hotel, Chicago. VICE PRESIDENT MAURY LONG VICE PRESIDENT EDwIN H. JAMES March 27 -30 --44th annual convention of SECRETARY LAWRENCE B. Taxation. National Association of Broadcasters and TREASURER B. T. TAISHOnr 20th annual NAB Broadcast Engineering COMPTROLLER IRVING C. MILLER Conference. Conrad Hilton, Chicago. ASST. TREASURER JOANNE T. COWAN March 29- Annual shareholders' meeting of The General Tire & Rubber Co. Akron, Ohio. March 31 Deadline for reply comments Broadcasting - rxEellBlRrseNEOaYaF 19tYWYrMOIIROIO on the FCC's rulemaking proposal looking toward adopting new field strength (propa- Executive and publication headquarters: gation) curves for the FM and TV broad- BROADCASTING- TELECASTING Bldg., 1735 DeSales cast services. The proposal would update Street. N.W.. Washington, D. C. 20036. Tele- the F (50, 50) curves now in the rules to phone: 202 Metropolitan 8 -1022. take advantage of additional measurements, EDITOR AND PUBLISHER especially in the UHF television band. Sol Taishoff March 31 -April 2 - Texas CATV Associa- tion annual convention. Marriott motor Editorial hotel, Dallas. VICE PRESIDENT AND EXECUTIVE EDITOR Edwin H. James EDITORIAL DIRECTOR (New York) APRIL Rufus Crater April 1- Deadline for comments on FCC's MANAGING EDITOR proposed rulemaking limiting to three, Art King number of TV stations (not more than two SENIOR EDITORS: Frederick M. Fitzgerald, of them VHF's) an individual or corpora- Earl B. Abrams, Lawrence Christopher (Chicago), Leonard Zeidenberg, David Ber - tion can have interest in or own in one lyn (New York). Rocco Famighetti (New or more of top 50 TV markets. York), George W. Darlington, Morris Gel- man (Hollywood), John Gardiner (New April 1 - Deadline for submitting entries York), Sherm Brodey; STAFF WRITERS. Bill for the 1966 Gavel Awards for outstanding Bayne, Sonya Lee Brockstein, Joseph A. contributions to public understanding of Esser, William A. Williams, L. Christopher with a the American legal and judicial systems. Wright; EDITORIAL ASSISTANTS: Jane T. Brann, sponsored by the American Bar Association. Camille Grimes, John Jones, Tom Trewin; Send entries to American Bar Association, SECRETARY TO THE PUBLISHER: Gladys Hall. committee on Gavel Awards. 1155 East 60th Street, Chicago 60637. Business VICE PRESIDENT AND GENERAL MANAGER REPUTATION April 1- 2- Region three conference of Sig- Maury Long MRS ma Delta Chi, professional journalistic so- NATIONAL SALES MANAGER ciety. Birmingham, Ala. Warren W. Middleton (New York) ADVERTISING DIRECTOR sApril 1 -3-Third annual Hollywood Festi- Ed Sellers val of World Television. Speakers include: INSTITUTIONAL. SALTS MANAGER Ashbrook P. Bryant of FCC: Elliott Averill, Eleanor Manning executive vice president of Bank of New PRODUCTION MANAGER: George L. Dant; TRAF- York; James Haggerty of ABC; Charles FIC MANAGER: Harry Stevens; ADVERTISING Boren, executive vice president of Associa- ASSISTANTS: Robert Sandor, Howard Rector, tion of Motion Picture & Television Pro- Carol Ann Cunningham, Ruth Simms; SECRE- ducers; Jack Dales, executive secretary of TARY TO THE MANAGER: Doris Kelly. Screen Actors Guild; James Webb, president COMPTROLLER: Irving C. Miller; ASSISTANT of International Writers Guild; Joe Roizen, AvorroR: Eunice Weston. Ampex International; Robert Lewis Shayon, "Saturday Review" and University of Penn- Publications and Circulation Dozier, sylvania, and William executive pro- DIRECTOR or PUBLICATIONS The ducer of "Batman." Canyon Club Inn, Palm John P. Cosgrove Springs, Calif. SUBSCRIPTION MANAGER April 14 -15 -1966 College Conference of the Richard B. Kinsey Station International Radio and Television Society. William Criger, David A. Cusick, Alice Hotel Roosevelt, New York. Gerwe, Dorothy Hughes, Edith Liu, Roy Mitchell, Ray Sauls. April 14 -25 -44th Milan Trade Fair. includ- with the ing the annual spring meeting of MIFED. Bureaus the International Film. TV film and Docu- New York: 444 Madison Avenue, 10022. Tele- mentary market. Milan, Italy. phone: 212 Plaza 5 -8354. MGM IG EDITORIAL DIRECTOR: Rufus Crater; SENIOR April 15 - Deadline for comments on EDITORS: David Berlyn Rocco Famighetti, FCC's proposed rulemaking to limit three John Gardiner; STAFF Warms: Phil Fitzell, REPUTATION major networks (ABC, CBS and NBC) to Ellen R. McCormick, John O'Hara; AsslsT- equity holdings in no more than 50% of ANT: Frances Bonovitch; NATIONAL SALES all nonnews programing between 6 and 11 MANAGER: Warren W. Middleton; Irss rru- p.m., to two hours of nonnews TIONAL SALES MANAGER: Eleanor R. Manning; or program- EASTERN SALES MANAGER: Robert T. Feni- ing in same period, whichever is greater. more. ADVERTISING ASSISTANT: Sherry Gluck. Proposal would also prohibit three TV net- Chicago: 360 North Michigan Avenue, 60601. works from domestic syndication and for- Telephone: 312 Central 6 -4115. eign sales of independently produced pro- SENIOR EorroR: Lawrence Christopher; Mm- WIOP/Iv grams. Former deadline was Jan. 31. WEST SALES MANAGER: David J. Bailey; As- sISTANT: Rose Adragna. April 15- 16- Spring meeting of West Vir- W8ShÌ119t01 Hollywood: 1680 North Vine Street, 90028. ginia Broadcasters Association. Wilson Telephone: 213 Hollywood 3 -3148. SENIOR Lodge, Wheeling. EDITOR: Morris Gelman; WESTERN SALES MANAGER: Bill Merritt; AssxsrANr: Stephanie April 15- 16- Region one conference of Sig- Alexander. ma Delta Chi, professional journalistic so- Toronto: 11 Burton Road, Zone 10. Tele- ciety. Rochester, N. Y. phone: 416 Hudson 9 -2694. CORRESPONDENT: James Montagnes. April 15 -16 -News seminar for broadcasters sponsored by the Michigan Associated ASSISTANT PUBLISHER Press. East Lansing. Lawrence B. Taishoff April 15 -17 - Region eight conference of Sigma Delta Chi, professional journalistic BROADCASTING Magazine was founded in 1931 society. Fort Worth. by Broadcasting Publications Inc., using the title, BROADCASTTINC -The News Magazine of April 16 - 27th annual national convention the Fifth Estate. Broadcast Advertising.' of the Intercollegiate Broadcasting System. was acquired in 1932, Broadcast Reporter in Rutgers University, New Brunswick, N. J. 1933 and Telecast* in 1953. BROADCASTING - TELECASTING was introduced in 1946. Reg. U. S. Patent Office Vindicates first or revised listing. Copyright1966 : BroadcastingPublicationslnc.

14 IDATEB00K) BROADCASTING, February 28, 1966 1.

There'll be a new freshness in the air over Toledo!

Can TV serve the community better? We think so. And all kinds of interests to make a good life. And all kinds That's why we plan to get deep into the heart and mind of of programs to make a good station. every town we serve. We'll show what makes our city tick, Maybe we won't be the biggest station in town, or the what makes it grow, what makes it good. And we'll do our richest, but we'll be the one to watch. bit to add to the satisfactions of living there. Overmyer Communications Company We know it takes all kinds of people to make a good town. 201 East 42nd St., New York. N.Y.

BROADCASTING, February 28, 1966 15 Big as all outdoors! RAWHIDE In the tradition of Gunsmoke and Have Gun,WillTravel, RAW- HIDE comes giant size.Big cast (Julie Harris,Eddie Albert,Efrem Zimbalist, Jr., Claude Rains, Buddy Ebsen, among scores of guest stars)... big audiences (on CBS, nearly a 40% average audience share *) ... big production (even the theme, by Oscar -winner Dimitri Tiomkin) . Big news: RAWHIDE is available, for the first time, for local or region- l al sales ... and great for across -the -board stripping. Phone or wire us pronto. CBS FILMS Offices in NewYork,Chicago,Dallas, San Francisco, Atlanta 'Nielsen season average audience estimates (1959 -1965; subject to qualifications on request OPEN MIKE®

A significant statement

EDITOR: Your editorial, "A Matter of INTERNATIONAL Taste" (BROADCASTING, Feb. 14) could not be more to the point. In designing its new building, the National Associa- FILM tion of Broadcasters has an opportunity to make a significant statement about the industry's total service to the com- TV- FILM munity-a statement which can enhance the public's view of broadcasting while it enhances the city of Washington it- AND self. -Roy Danish, director, Television Information Office, New York.

DOCUMENTARY Article brings inquiries

EDITOR: Your fine article on our "Con- MARKET tinuing Trends" study for this year (BROADCASTING, Jan. 17, 1966), not only led to the address I made to the IIIIIIIIIIII111 Broadcast Advertisers Club in Chicago (also reported in your magazine), but produced more inquiries for further in- THE "5 CONTINENTS MIFED is the International Film, TVfilm and Documentary formation than we had previously re- TROPHY" FOR CINEMA FILMS Market whose successful operations extend over a number of years. Its Spring Cine- Meeting will be held from 18 to ceived. 25 April next. Among the requests were those from MIFED is a new -style market dealing in feature and docu- Papert, Koenig, Lois Inc.; Young & mentary films for the Cinema and TV. It is an active business Rubicam; Oglivy & Mather; Foote, Cone centre for producers, buyers, renters and distributors of films. & MIFED has twenty viewing rooms equipped for all possible Belding; Magazine Advertising Bu- technical requirements. Ten are for cinema films and ten reau; ABC; CBS; NBC; BBDO; the for telefilms. Its Club facilities make it one of the most National Association of Broadcasters; attractive and elegant business rendezvous in Europe. University of Essex, Essex, England, MIFED clients who are unable to attend the whole Spring and several other educational facilities 2 GRAND AWARDS Cine-Meeting are invited to make use of its special assist- throughout the country. L. Mc- FOR TELEFILMS ance bureau which undertakes to represent their interests. Philip Hugh, McHugh & Hoffman Inc., Bir- mingham, Mich.

Substantial contribution MIFED Information from: MIFED Largo Domodossola 1 Milano (Italy) Telegrams: MIFED - Milano EDITOR: I was very glad to learn that the Virginia Association of Broadcasters has renewed sponsorship of my subscription for your fine trade publication through 1966. There is no question but that your magazine contributes substantially to our understanding here in Congress of the issues affecting broadcasters of all classifications. John O. Marsh Jr. (D- 1735 DeSales Street, N.W. Va.) Congress of the United States, Broaáestinq Washington, D. C. 20036 Washington. rae BLIIIIBISISEOGY arsee>Aatoduo RADIO

Please start my subscription for ( CHECK 52 issues $8.50 Excellent public service ONE )01 Ei 52 issues and Name Position '66 Yearbook EDITOR: The televising of the important $13.50 hearings of the Senate Foreign Relations Committee gave citizens an in -depth Company E 1966 Yearbook review of causes and conduct of the $5.00 Vietnam war, and surely unified the of prob- El Business Payment country in its understanding Ei Home enclosed lems of vital national concern. It may well have been one of the most EI Bill me important services to the country ever City State Zip offered by television. We urge that more broadcasts of this

18 BROADCASTING, February 28, 1966 nature be undertaken, and that to this end the networks divide this responsibility, in the public interest. Viewers conditioned to expect a seldom- relieved diet of games, soap operas and movies Nobody in will expect and enjoy more important programing when it is more frequent. To the extent that networks broadcast the hearings, and in turn their affiliated stations carried them lo_ally, broadcasters are to be congratulated on Washington this most excellent operation in the public interest. Mrs. Elizabeth Livingston, corresponding secretary, National Asso- ciation for Better Radio and Television, Los Angeles. debates about Information please

EDITOR: We are preparing a biographi- cal study of the pioneer is copyright/ which the entertainment attorney, Robert Ligon Johnson (1873 -1951). As a consultant for the motion picture, radio, and stage producing companies, Mr. Johnson helped to mold the precedents which important formulated our current laws in the entertainment area. In World War II he was made counsel on copyright and literary property for the Alien Property Custodian. Anyone having historical station: data, personal recollections, and /or photographs of this pathfinding attorney, please contact the undersigned. -James Robert Parish and Florence Solomon, 225 West 57th Street, New RADIO York 10019. WTOP

Listing misinterpreted

EDITOR: You indicate that Jerry Bassett Inc., owner of KCFT -TV Concord, Calif., also owns a community antenna TV system with 1,700 subscribers. I believe this to be incorrect. -W. Ernst Minor, president, Major -Minor Corp., Pitts- burg, Calif. (Mr. Minor is correc,. The 1966 YEARBOOK indicates KCFT -TV is carried rn ore CATV with 1.700 subscribers. The listing was misinterpreted to mean the station owned the system).

Pity for poor spot

EDITOR: We think our Newsletter readers might get a chuckle out of Sid Hix's cartoon of the "black- and -white dog" which has been displaced from his employment in dog -food commercials with the advent of color (BROADCAST- ING, Feb. 14). May we reprint? We were asked by a major agency to intervene several years ago when a switch in campaigns resulted in a dog losing his job. We didn't. And we probably can't help that black- and -white dog either, although we certainly are sympathetic! -Robert W. Fouse, director of public relations and publications, American Humane Association, Denver. A POST- NEWSWEEK STATION represented by CBS Radio Spot Sales (Permission granted)

BROADCASTING, February 28, 1966 19 MONDAY MEMO from WHIT HOBBS, Benton & Bowles, New York t. .... The need for a new school of advertising

Where is this business going? I'll tell reasons why it is right. It means be- busy with Knight School, presided over you. It's going professional. The agency ginning with a selling strategy. A clear at full gallop by Sir Ajax on his white business is changing; growing increas- definition of the problem. A clear di- horse. There is strong competition from ingly competitive, increasingly demand- rection that emerges because all the Demolition School, where the wall gets ing, increasingly complex. As today's data has been gathered and studied; knocked down and has to be replaced client becomes more sophisticated, the the problem has been carefully thought every time the poor bruised housewife client- agency relationship is changing. through. And then sitting down and blasts out of the kitchen. And the wash- Today, the client finds himself with a coming up with a creative solution that er goes up through the ceiling every choice. On the one hand, he can regard is dazzling and that hits the target dead time she turns it on. And she has to his agency as a group of specialists that center. This is what today's client is keep cleaning up after that stupid white he employs to get their feet wet in his looking for. So is today's customer. bird that keeps flying in the kitchen business and give him answers to cer- A New School What do you call window and messing up the counter. tain specific problems. For example, this kind of advertising? What school Wouldn't you think she'd just lean over answers in the creative area, recom- does it belong to? and shut that window? mendations in media. Through the years, I've seen adver- I want to identify a new school -and Or, on the other hand, he can treat tising go through a lot of schools in the urge and challenge you to join it and be his agency as a full business partner. process of growing up. There was the its champions. Hasn't the time come He can take his agency into his full famous Chicago School, a folksy, grass- for us to move up? To graduate to confidence, and from it he can expect roots crusade led by Leo the Lion- Graduate School. For Adults Only. the full treatment. hearted. Friends and Customers Can't we This is the way of the future, the way And then there was the School for have a school where we turn out bright, our business is going. Being a great the Deaf. Its credo was: "Let's be so articulate advertising (and nothing but) deal more than the name "advertising loud and annoying that people will go that speaks low and aims high? Can't agency" encompasses. Being a total mar- out and buy the product just to get out we decide right here and now that we keting partner. Total involvement. Total of the house and get a little peace and are going to flatter our customer, like immersion. Knowing as much about the quiet." our customer, befriend and help and client's business as he does. From there we graduated to the challenge and amuse and delight our cus- What He Wants And so today's School of Hard Knocks. We were still tomer, not just some of the time but client is not only growing more sophis- loud; only now we had men in white every time? Person -to- person communi- ticated, he is also growing more de- coats hitting the customer on the head cation gives that viewer or reader the manding. He wants a helluva lot for with little hammers and sloshing through benefit of the doubt. Grown -up adver- his money. He wants imagination and his sinus passages. tising that has learned to relax, how to soundness and guts. He wants to hear Then came the School for the Physi- be natural, how to stop taking every- what the agency really believes, not cally Handicapped, headed by the Man thing so doggone seriously. Advertising what they believe he wants to hear. He with the Eye- Patch. It led us into the that has learned to loosen up, limber wants a selling idea for his product that British School, where every layout had up and be friendly. is original, exclusive, appealing to the to be exactly like every other layout, In today's overcrowded, competitive customer -that grows out of a selling all of them copied religiously from the world, friends are a great deal harder strategy that he and the agency have Book of David. to win than customers. They're also a developed for the product. He wants Along in there somewhere emerged great deal harder to lose. a brilliant execution of that selling idea the San Francisco School, featuring fun To win friends, advertising has to that is fresh and compelling -and 100% and games from the land of sunshine, be friendly. Like a letter. Maybe we on strategy, on target. Through it all, where children never grow up. should call it the Correspondence he wants sound, sensitive research. Solid Right now, a good many of us are School. answers. Proof that it will work. He wants advertising that is bold and ex-

citing, executed by talented young crea- á:f>;;??,a`>":" .::oSWAiMAZK. XMZ. .. .w

20 BROADCASTING, February 28, 1966 How much does a scruple cost?

A lot. advertising executives. Because you are the only And you may find yourself feeling lonesome. ones who can require that advertising be honest Because a lot of people aren't big on scruples. - in meaning as well as words. It's too easy to let things go status quo. We wouldn't kid you. A scruple costs plenty. Case in point: retail automobile advertising. It's Guts, backbone. Just like every other corny ideal getting better. this country needs. But, too much is still deceptive, word -smithed The only thing free is the booklet. to be within the letter of the law. This guy says he has to do it to keep up with OK, I'll give it a try. Send me "Recommended the other guy who has to keep up with the other Standards of Practice for Advertising and guy and so on. The result: people are still being Selling Automobiles." taken advantage of by advertising designed to mislead. NAME The National Automobile Dealers Association, official organization for 22,000 franchised new -car ADDRESS dealers, is working with the Association of Better CITY STATE ZIP Business Bureaus International to eliminate deceptive advertising. They could succeed. With your Mail to: help. They have prepared an eye- opening booklet NATIONAL AUTOMOBILE .1;:s for "Recommended Standards and Practices DEALERS ASSOCIATION ,1 61 Advertising and Selling Automobiles." It's a book- 2000 "K" Street, N.W., Washington, D.C. 20006 let for you who are publishers, broadcasters and L J

BROADCASTING, February 28, 1966 21 Brancusi / The Kiss / Philadelphia Museum is a lore affair in I. Louis any different?

There's nothing square or cold about St. Louis' emotional attachment to KSD -TV. Our relationship to the area has matured and strengthened through 18 years of devoted courtship. Today, Channel 5 is still a robust first in the hearts of St. Louisans *. St. Louis Post -Dispatch Television / represented nationally by BLAIR TELEVISION Kd5

'Frank N. Magid Associates Survey shows KSD -TV programming and personalities strongly preferred by St. Louisans. Write for details.

22 BROADCASTING, February 28, 1966 Broadcasting THE BUSINEBSI4 IYOF nrENS1ON AND Mola

February 28, 1966, Vol. 70, No. 9 Sponsors snap up '66 -67 schedule

Sales far ahead of last year at this time; networks report programs mapped for fall are virtually 100% in color; CBS -TV no- discount plan is accepted

The prime-time evening network TV made substantial purchases on one or booked includeBristol -Myers Co. ($20 schedules provisionally set for 1966 -67 more of the networks include Procter million for half-hours and minutes plus are luring solid sponsor support for & Gamble, Bristol -Myers, Chevrolet, Peter Jennings Mon.-Fri. evening news- programing that will be virtually 100% Quaker Oats, Lever, Ford Motor Co., cast, spread through the year); Liggett in color and structured to evoke laugh- Colgate and the various cigarette com- & Myers Tobacco ($13 million); R. J. ter, nostalgia, suspense and excitement. panies. Reynolds Tobacco ($15.5 million); Advertisers appeared last week to be ABC Status ABC said its 1966 -67 Ford ($13 million on FBI); J. B. Wil- buying into the new- season parcel at a schedule's underpinnings, such as FBI, liams ($7 million in Welk); Chevrolet record pace. It was a parcel that, un- Voyage to the Bottom of the Sea, Pey- and Quaker Oats ($6.8 to $7 million in veiled for the first time, showed primary ton Place 1 and 1/, Lawrence Welk, Bewitched); Brown & Williamson To- reliance on comedy, westerns, spy Bewitched and Batman I and II, were bacco ($11 million in alternate half - spoofs and feature films for its new being renewed in a flurry of sales. hour sponsorships and minute partici- entries. Multimillion-dollar buyers already pations) . Within these formats or in variety ABC's Tuesday and Thursday night shows of their own will be such enter- lineups for the new season are "well tainment standbys as Milton Berle, Imo- sold," Monday and Wednesday nights gene Coca, Garry Moore, Art Carney, Top producers for fall are "coming along," as is Sunday, ac- Jean Arthur and Ann Sheridan, who are cording to James Duffy, ABC -TV's sales returning to network television or taking A preliminary examination of vice president. He noted that advertiser the plunge in prime time on a regular prime -time schedules for the buying in alternate half -hours appears basis. 1966 -67 season indicates that stronger at this time than last year. There undoubtedly will be revisions 20th Century-Fox Television and Mr. Duffy said that ABC -TV's sched- in schedules, particularly at ABC -TV, Metro -Goldwyn -Mayer TV are ule was flexible at a time when the other before September networks appeared rolls around. But the top producers with six hours buttoned up because there was unanimous agreement by net- of programing each. ABC wanted to study several pilots be- works that all programs are fore making final sales on these series. planned The 10 top producers of night- for telecasting in color, He said ABC sought a rounded though some time programs, based on informa- but series initially strong schedule that could might start in mono- tion now available be "sold ac- chrome. but subject to cordingly." change with the juggling of pro- Both NBC -TV and CBS-TV Procter & Gamble and Kellogg re- reported grams and substitutions, account that sales were running ahead of last newals in Batman were reported along for 361/2 hours of time. This year at this time. An ABC -TV execu- with several advertisers continuing their represents approximately 60% of tive said sales were moving briskly participations in another multiweekly but the prime evening declined to compare them with schedule (not series Peyton Place, though ABC has last including year's pace. the 10 hours weekly de- reduced Peyton from a three -parter to voted to feature films.) About 70% of CBS -TV's new night- a two-parter. time schedule reportedly has been sold. The top 10: CBS -TV Status CBS -TV's 1966 -67 The story at NBC-TV was similar: By 20th Century 6 nighttime schedule was reported author- the end of this week, according to a top MGM 6 itatively but unofficially to be about sales executive, the network will have Universal 51/2 70% sold -a good half -dozen percent- signed advertisers for about 75% of its Screen Gems 31/2 age points ahead of the rate at this prime block. At this time last year all CBS 31/4 time a year ago. three networks were close to or slightly Desilu 3 "We are rolling," said one executive. above the 60% level in sales for 1965- UA -TV 2tí4 "Business is great." The exuberance 66 (BROADCASTING, March 1, 1965). Warners 3 was interpreted to mean not only that A traditionally early buyer, General NBC 2Tí4 business is good, but also that CBS -TV's Foods Corp., has earmarked an esti- Zodiak (Nick Vanoff new rate card, which had stirred up mated $33 million on CBS-TV for the and Bill Harbach) 2 controversy and uncertainty when it new season on such series as Andy Last year, the 10 leading pro- was still in the polishing stages, seems Griffith, Comer Pyle, Green Acres, ducers were scheduled for 66% to be getting generally good acceptance Mother's Word Is Law, Hogan's Heroes of prime -time programs (BROAD- among CBS advertisers and their agen- and feature -film periods. CASTING, March 1, 1965) cies. Other advertisers that have already The new rate card, which virtually

BROADCASTING, February 28, 1986 23 Here's how the network programs shape up for next fall

The television networks are offer- Monday 7:30 -8: ABC-Iron movie. ing advertisers a heavy fall-pro- Horse (western drama) to 8:30; 10:30 -11: ABC -Fugitive; CBS- graming diet of new comedy shows, CBS -Gilligan's Island; NBC-The CBS Reports; NBC- movie. spy stories and spoofs, old -time stars Monkees (comedy). Wednesday 7:30 -8: ABC -Bat- and movies. 8 -8:30: ABC -Iron Horse; CBS man I; CBS- Lost in Space to 8:30; The new programing, alongside -Run, Buddy, Run (comedy re: NBC -Virginian to 9. shows carried over from the cur- man on the run); NBC -I Dream 8 -8:30: ABC -Them Monroes rent season, indicates a familiar of Jeannie. (western drama) to 9; CBS -Lost theme though with some variations. 8:30 -9: ABC-Rat Patrol (WW in Space; NBC -Virginian. An added dose of science- fiction, II adventure); CBS-Lucy Show; 8:30 -9: ABC - Them Monroes big -city police stories and westerns NBC -Hey, Landlord (comedy). (western drama) ; CBS-Beverly are in store for viewers. 9 -9:30: ABC -Men Against Evil Hillbillies; NBC-Virginian. CBS and NBC showed what pur- (big -city police fight crime); CBS - 9 -9:30: ABC-Long Hunt of ported to be film schedules to adver- Andy Griffith Show; NBC -Road April Savage (western period piece); tising agencies in New York, while West (western) plus several Perry CBS-Green Acres; NBC -Chrysler ABC appeared set on most pro- Como specials, to 10. Theater to 10. graming, though time periods on 9:30 -10: ABC -Peyton Place I; 9:30 -10: ABC- Peyton Place II; the network were still unsettled. CBS-A Family Affair (comedy CBS-Comer Pyle; NBC -Chrysler Here's how the network prime - with Sebastian Cabot); NBC -Road Theater. time schedules for 1966 -67 looked West. 10 -11: ABC- Invaders (science last week at agency offices, shows 10- 10:30: ABC -The Big Valley fiction) or House of Wax (comedy - listed by night and time period and (western); to 11; CBS -Mother's mystery); CBS -Danny Kaye; NBC with brief description accompanying Word is Law (Jean Arthur in com- -I Spy. the new programs: edy-drama); NBC -Run for Your Thursday 7:30 -8: ABC -Bat- Sunday 7:30 -8: ABC -Voyage Life to 11. man II; CBS- Jericho (WW II to the Bottom of the Sea (starts at 10:30 -11: ABC -The Big Valley; drama) to 8:30; NBC- Daniel 7), CBS -It's About Time (comedy, CBS -I've Got a Secret; NBC -Run Boone. Imogene Coca and Joe E. Ross), for Your Life. 8 -8:30: ABC -F Troop (corn - NBC -Walt Disney to 8:30. Tuesday 7:30 -8:30: ABC - edy); CBS -Jericho; NBC -Daniel 8 -8:30: ABC-FBI to 9; CBS- - Combat; CBS -Daktari; NBC-The Boone. Ed Sullivan to 9; NBC- Walt Dis- Girl from U.N.C.L.E. (spy spoof); 8:30 -9: ABC -The Pruitts of ney. 8:30-9: ABC - The Rounders South Hampton (family situation 8:30 -9: ABC-FBI; CBS-Ed (contemporary western drama); CBS comedy); CBS-My Three Sons; Sullivan; NBC- Branded. -Red Skelton Show to 9:30; NBC NBC- Laredo (adventure) to 9:30. 9 -10: ABC -movie to 11; CBS - -Occasional Wife (comedy). 9 -9 :30: ABC- Bewitched; CBS - Garry Moore (variety); NBC - 9 -9:30: ABC - Sedgewick Hawk movie to 11; NBC-Laredo. Bonanza. Styles (Sherlock Holmes spoof); 9:30 -10: ABC-That Girl (come- 10- 10:30: ABC-movie; CBS- CBS-Skelton; NBC -movie to 11. dy with Mario Thomas); CBS - Candid Camera; NBC-Andy Wil- 9:30 -10: ABC -Love on a Roof- movie; NBC -The Hero (comedy). liams Show to 11. top (comedy); CBS -Petticoat Junc- 9 -9:30; ABC -Time Tunnel; CBS 10:30 -11: ABC- movie; CBS - tion; NBC -movie. -Green Acres; NBC -Chrysler The- What's My Line ?; NBC-Andy Wil- 10- 10:30: ABC-Fugitive to 11; ater to 10. liams Show. CBS-CBS Reports to 11; NBC- 10-11: ABC -Hawk (New York

eliminates discounts that used to add up cause P&G spokesmen had said, before NBC Status The sales season from to 30% or more, goes into effect Sept. the new rate card was made public, that NBC-TV's viewpoint is "very exciting," 11 with the start of the new season they would have to review their buying according to John M. Otter, NBC -TV (BROADCASTING, Jan. 24, et seq). Thus if rumors of an 8 -10% increase in P&G vice president, sales, who reported that the current fall -sales push provides the rates should prove true. P&G spending the network would have the first 13 first yardstick available for realistic on CBS -TV, including daytime commit- weeks of the season 75% sold by the measurement of agency and advertiser ments, has been estimated at about end of this week. reaction. $50 million for the first 10 months of Much of the sales bonanza at NBC- The new card also sets up different 1965. minimum of $110 million in billings - prices for different seasons and differ- General Foods and Philip Morris, is being registered by long-time adver- ent time periods, reflecting variations in two other substantial investors in CBS - tisers who are renewing shows that are audience level. The highest -priced sea- TV nighttime, also were said to have being carried over or, as in the case of son is the 29 -week span that starts come back with 1966 -67 nighttime com- Kraft Foods, continuing in its time pe- Sept. 11. mitments as big as or bigger than those riod. Kraft ($14 million) is sponsoring Procter & Gamble, it was noted, was they're currently carrying. Road West next season, as well as sev- among the major advertisers reported to Along with Philip Morris, three other eral Perry Como specials, in its 9 -10 have scheduled 1966 -67 nighttime com- big -spending tobacco companies-Reyn- p.m. period on Monday. mitments on CBS -TV on a par with - olds, Liggett & Myers and American Other program buyers on NBC: or greater than-its outlays for this Tobacco -and the Toni Co. were also Chrysler Corp. ($14 million expected year. put in the same equal -or-better cate- for its one -hour Chrysler Theater); This report drew special interest be- gory. Chevrolet ($15 million on Bonanza);

24 (LEAD STORY) BROADCASTING, February 28, 1966 impetus to the upgrading of program will be on CBS next fall. production values. Two hardy favorites of the Holly- The sales activity this year "speaks wood thirties and forties, Jean Arthur well for the economy and indicates that and Ann Sheridan, are set for come- color's coming also has injected excite- backs on weekly prime -time shows, both ment" into the new season, Mr. Otter on CBS. Returning for another year is detective) ; CBS movie; NBC - - observed. Stanwyck Big Valley Dean Martin Show. Barbara on (ABC). Programs has king CBS -TV's perennial holdouts, Jackie Friday 7:30 -8: ABC -Time Comedy been Gleason and Lucille Ball, were Tunnel (suence fiction); CBS -Wild for a number of years on nighttime tele- persuad- vision, is not to toppled in ed to though Mr. Gleason earlier Wild West to 8:30; NBC -Tarzan and apt be return, (adventure) to 8:30. 1966 -67 (see tentative schedules, page had announced he was taking a year off 24). during 1966 -67 and the comedienne had 8 -8:30: ABC -Time Tunnel (sci- Along with many laugh programs re- let it be known that she did not plan to ence fiction); CBS -Wild Wild West; 13 continue with Lucy next season. NBC-Tarzan. newed, no fewer than of the 30 -odd new Some cross Other `old- timers" with star value set 8:30 -9: ABC- Milton Berle Show series are comedies. The a for 1966 -67 are (variety), or Big Valley to 9:30; CBS other lines, such as Rounders, Andy Griffith, Red - Hogan's Heroes; NBC -Man from contemporary western comedy, and My Skelton, Danny Kaye, and Fred Mac - U.N.C.L.E. to 9:30. 15 Blocks a comedy on big-city police. Murray on CBS; Andy Williams, Bob series be Hope and Dean Martin 9 -9:30: ABC Milton Berle; CBS Western appear to on the on NBC and - Lawrence Welk on -movie to 11; NBC-U.N.C.L.E. rise. Three new westerns are tentatively ABC. Perry Como set for next year -Them Monroes, Road and Danny Thomas will bounce back in 9:30 -10: ABC-Comedy; CBS - movie; NBC -T. H. E. Cat (intrigue West and Long Hunt of April Savage - a group of prime -time specials both on suspense). to supplement several holdovers from NBC. 10-11: ABC -House of Wax or this season. Dick Van Dyke stuck to the script. He Valley; CBS-movie; NBC -Star Science -fiction, spy spoofs and World announced he would not continue Trek (science fiction). War II adventure dramas are repre- with his weekly, situation -comedy series Saturday 7:30 -8: ABC-Pursue sented. on CBS -TV -and he isn't in the new and Destroy (WW II sub adventure) The doctors' cycle on prime time TV lineup. to 8:30; CBS -Jackie Gleason -Art has succumbed. Both Doctor Kildare The "old- time" aspect of television Carney Show, to 8:30; NBC -Flip- and Ben Casey have been removed from '66 -67 is fortified by representation on per. the new schedules. the schedulees of two well -known programing executives of the past - 8 -8:30: ABC-Iron Horse; CBS A distinguishing feature of the 1966- -Sylves - ter L. Weaver Gleason/Carney; NBC -My 15 67 network schedule will be its reliance and Hubbell Robinson Blocks (comedy on big -city police). on motion pictures and well -known en- Jr. Mr. Weaver, a former board chair- 8:30 -9: ABC - Lawrence Welk tertainment personalities. man of NBC, will be executive producer Show to 9:30; CBS -Pistols 'n' Petti- In an acceleration of a trend that of The Garry Moore Show on CBS -TV. coats (comedy with Ann Sheridan); began several years ago, the amount of Mr. Robinson, a one -time executive vice NBC-Get Smart! time devoted to feature films will grow president of CBS -TV and recently a week will be The 9 -9:30: ABC-Welk; CBS -Mis- from the current eight hours a to producer, producer of Hawk sion: Impossible (intrigue) to 10; at least ten hours a week on the three and a group of special programs, ABC, NBC -movie to 11. networks. '66, both on ABC -TV. 9:30 -10: ABC -Hollywood Pal- NBC -TV is slotting two such movie ace, to 10:30; CBS -Mission; NBC periods for a total of four hours per -movie. week; CBS -TV is adding a second two - Westinghouse enters 10- 10:30: ABC-Palace; CBS - hour segment to the one it is presenting Gunsmoke to 11; NBC-movie. this year, making four hours weekly, feature -film business 10:30 -11: ABC -Scope; CBS - while ABC -TV is slotting a two -hour Gunsmoke; NBC -movie. movie block once a week, the same as The Westinghouse Broadcasting Co. this season. last week became the latest of a grow- For a time, ABC -TV had planned to ing number of station groups and TV- devote one hour to a combination of film syndicators to enter the feature- weeks Procter & Gamble ($16 million for its feature films scheduled over two film business (CLosEm CIRCUIT, Jan. 31). half-hour Branded). In addition, NBC - and to original production. But on the Donald McGannon, WBC president, TV is chalking up blue -chip contracts basis of the latest available information, reported that over the next three years with Lever Brothers ($14 million) and the network has given no fixed position the company will co-produce 30 feature Colgate -Palmolive (both bought for al- to this project and it may be delayed to films in color. After theatrical distribu- ternate half hours); Ford, Eastman a January 1967 start. tion, the films will be presented on Kodak and RCA (total $14 million) in Prime -time movies on a weekly basis WBC outlets and subsequently syndi- Walt Disney; Brown & Williamson, originated on NBC -TV in 1961. In cated to other TV stations. R. J. Reynolds Tobacco and P. Loril- 1962, ABC -TV began its prime -time WBC's co-production arrangement lard all in at least three alternate half - feature-film slot but dropped it in 1963- was made with motion picture pro- hours. Others noted are Kellogg's ($3 64 and reinstituted it during 1964 -65. ducer Sidney Pink. Most of the films million) in The Monkees; AT &T ($6 CBS -TV joined the network movie cho- will be produced in Europe at an aver- million) in Bell Telephone Hour. rus during the current season. age budget of $500,000 each, repre- According to Mr. Otter, sales at this Television 1966 -67, to some degree, senting a total commitment of $15 time are beyond last year's pace. He is going to evoke the nostalgia of TV million. cited "quality" program controls in pro- and motion pictures of yesteryear. Mil- In addition, WBC has acquired TV duction both on the East and West ton Berle will be back on a regular basis rights in the U. S. for a group of 20 Coasts as quickening advertiser interest. (on ABC). And so are Imogene Coca, features. Twelve are the British-pro- Mr. Otter said NBC invested "a lot Garry Moore and Art Carney, who have duced "Carry On" films and the re- of money" in program development for been conspicuously absent on week-in, mainder are eight films produced with- the current season, seeing in this an week -out TV stanzas in recent years but in the last two years by Mr. Pink.

BROADCASTING, February 28, 1966 25 'cooperation bias' " as indicated in other research, especially the studies of this Ammo for radio sales: factor by the Committee on Nation- wide Television Audience Measurement, fCONTAM) (BROADCASTING, Feb. 7). Dr. Coffin said it had been expected that the second study, employing 24- a national head count hour recall, would produce higher audience figures than the one using coincidental interviews but that actually it Method developed by NBC Radio will show understated the audience-as found in the coincidental or benchmark study- - each network's audience around 30 million weekly by about 15 %. He said that in addition to advance presentations already made to describe A new measurement system that pro- service could be produced at adequate the methodology and purpose of the duces cumulative radio audience figures intervals, though not on a monthly project to agencies in New York and in terms of individual listeners rather basis, at a cost "not much more" than Chicago, further showings would be

. than listening homes is being announced that represented by Sindlinger's current made soon both in those cities and also today (Feb. 28) by NBC Radio. monthly service. The networks have in Detroit, Los Angeles, San Francisco, The pilot projects in which the sys- been reported unofficially to be paying Cleveland and St. Louis. tem was developed were said to show about $400,000 a year -around $100,- Mr. Labunski noted that in addition that each of the four major national 000 each -for the Sindlinger service. to providing "people cumes" for net- radio networks has a cumulative audi- The new system was also said to be work radio, the new technique permits ence totaling close to-and in most adaptable to measurement of local as the data to be broken down demograph- cases more than-30 million people a well as national ically. week. radio audiences, Boon to All Radio The preliminary Stephen B. Labunski, president of the but the cost of its evaluation, he said, "indicates that the NBC Radio network, said the new ap- use in local meas- final data should have a profound im- proach was developed in a three -year, urement appeared pact on the business and advertising $150,000 study underwritten by his net- to be less certain. communities and should materially ben- work and that the results, currently in NBC officials efit all radio." the final tabulating process, would be said the system He said the study was "specifically made public in mid- March. was considered designed to overcome the very factors In recent years network radio has "quite independ- that have resulted in radio's great suc- had no figures on cumulative audiences. ent" of the cur- cess in the post -TV era-but which have The A. C. Nielsen Co., before it went rent All Radio so seriously plagued radio measurement. out of the radio measurement business, Dr. Coffin Methodology These include the great increase in the provided cumulative figures, but on a Study (ARMS). number of stations, the explosion in homes rather than an individual -listener This is aimed at finding a system that radio ownership to 242 million sets (in- basis. Sindlinger & Co., whose national provides the most complete measure- cluding 100 million car radios and port- radio audience measurement service is ment of raido's total audience. ARMS ables) and the fact that radio is now supported by all four networks, supplies results are expected to be unveiled, at everywhere and has evolved into an audience figures in terms of individuals, least in part, at the National Association individual, highly personal activity." but not on a cumulative basis. of Broadcasters convention in Chicago Dr. Thomas Coffin, NBC research late next month. Agency appointments ... vice president, who directed the three - The Testing Technique The NBC The national tourist organization year study, said the new approach study encompassed two projects. First, of Greece has appointed the Fletcher means that network radio can now be to establish a yardstick by which to Rich- ards Co., New York, to measured in the same terms as other judge the accuracy of the new system, promote the first nonstop trans-Atlantic airline this "put network interviewers conducted coincidental tele- serv- media and that radio ice to Greece via Olympic game," phone interviews in which Airways, a back in the ball showing that it all members Greek airline. is "worthy of important consideration of each family in the sample reported by advertisers." whether and to what they were listening Art Gelb Advertising, New York, Variations of Findings The figures at the time the calls were made. There has been named to handle advertising to be made public within the next few were repeated callbacks, officials said, for a new spot remover manufactured weeks will show weekly cumulative au- to contact those not at home on the by P.M.C. Products, Brooklyn, N. Y. dience figures not only for an entire original call. The agency, currently developing a network schedule but also for different The second study, which was designed name for the product, plans to use TV day parts and for specific advertising primarily to produce cumulative audi- and print in an introductory campaign. schedules on individual networks and ence estimates, employed a daily tele- Safie Bros. Inc., New Baltimore, on multi- networks, authorities reported. phone recall technique. A prelisted na- Mich., which claims to be largest Dr. Coffin said that NBC, having un- tional sample of individuals was inter- pack- er of pickled peppers in U. S., names derwritten the study, hoped the new viewed every day for seven days, re- O'Grady -Anderson -Grey, system would find industrywide supporting on each call their radio listening Chicago, as national agency. Radio will be used. port and be taken over, on that basis, for the preceding 24 hours. by some interested organization. The two studies were conducted for Scribe International Sales Inc., Chi- He said he had sounded out the other NBC by Trendex Inc. and were carried cago, names Allen, Anderson, Niefeld & networks and some 40 leading ad agen- out simultaneously on parallel nation- Paley Inc. there to handle national cies and found generally-and in many wide samples during the week of April advertising for new consumer product cases strongly- favorable reactions. 8 -14, 1965. Officials said "special efforts in auto safety field. Broadcast media Authorities estimated that the new were made to gauge and account for will probably be dominant.

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BROADCASTING, February 28, 1966 27 AN ENTIRELY NEW CONCEPT IN RECORDING/RE PRODUCING

Ampex took a fresh look at reproducing sound. The CUE -MAT 30 -cycle tone to the end of recording one of the industry's most serious is easily inserted into a slot in which releases the CUE -MAT on problems. Result: an entirely new the front of the machine. subsequent plays. It may also be solution, the CUE -MATIC. Now you It is automatically centered used to start a second CUE -MATIC, can get first -play quality, absolute and cued for recording or playback. or other equipment, or re -cue the reliability and handling ease in a The record /reproduce head is same CUE -MAT. A final note: compact recording /reproducing unit. mounted on a carrier which moves the new CUE -MATIC features And the CUE -MATIC system offers in a straight line across the rotating all solid state electronics. extraordinary economy. CUE -MAT from the outer edge toward Why you need CUE -MATIC: The CUE -MATIC has been thoroughly the center. Maximum playing time The CUE -MATIC system guarantees field tested by advertising agencies, is 3 minutes and 45 seconds. first -play quality broadcast recording studios, networks and This provides sufficient time for reproduction for your advertisers. independent broadcasters. After individual spot announcements, The ten -thousandth play is as good months of vigorous use, all acclaimed complete 45 rpm records, or excerpts as the first. There is absolutely the performance of the CUE -MATIC. from LP albums. Full stable speed no loss of quality from electrical Here's how CUE -MATIC works: is achieved in 0.1 second after transcription to CUE -MAT. The CUE -MATIC system uses an start button is pushed. Indicator The CUE -MATIC is reliable. This 113/4 -inch magnetic mat called lights give visual confirmation of reliability created tremendous a CUE -MAT* instead of tape status. Another important feature is enthusiasm among the many people cartridges for recording and the automatic addition of an inaudible who field- tested the system. There CUEMATIC* FOR RADIO DROADCA STING: AMPEX AG-110 SERIES

2, AMPEX COPP.,1965 11TM Amoex Corp. for Magnetic Mat Recorder & Magnets_ Recordling Mat

are no worries about missed cues AMPEX CORPORATION or other malfunctions which have 401 BROADWAY triggered industry complaints REDWOOD CITY, AMPEX about the cartridge system. CALIFORNIA 94063 The CUE-MATIC is very easy Please send me free brochure about CUE -MATIC. Yes, I'd like a demonstration of the CUE -MATIC system. to operate. Cueing is completely automatic and the unit is push- button operated. Name The CUE -MATIC offers economy. The mats cost less than 1/4 the price of Title cartridges and are erasable and re- usable. They require less than 1/10 Organization the storage space too. This alone can save you up to 90% in storage Broadcast Station Recording Studio and related costs. Agency /Advertiser ri Other The CUE -MATIC system is in production now. To arrange a Address demonstration, or for an illustrated brochure, just send us the coupon. Term leasing and financing are available. doesn't make an in -depth study of all FCC swings its commercial ax renewal applications, only those that seem to be the most heavily commer- One TV and six radio stations get one -year renewals, cial in their renewal group. The TV Case The television station another 11 get letters seeking explanations of policy given a short-term renewal is K=WP(TV) Los Angeles. The commission staff said it exceeded its promise in 15% of the The FCC's campaign against over - radio code, which limits commercial quarter hours in its composite week. commercialization was in full swing last time to 18 minutes an hour. The station had proposed carrying no week. Usual Vote In all of the actions, the more than four minutes per quarter The commission hancled out short- commission vote was 4 to 2. Com- hour. term license renewals to one television missioners Lee Loevinger and Rosel The station, an NAB code member station and six radio outlets because H. Hyde voted for full -time renewals at the time the commission made its of "substantial departures from their for the seven stations, and opposed inquiry, exceeded the code limit of 10 proposed commercial policies and prac- the letters to the other stations. minutes and 22 seconds per prime - tices." Imposition of the one-year renewals time hour in eight of 21 prime -time It asked two radio stations to ex- marked the second time the commis- hours checked, according to the staff. plain apparent discrepancies between sion has used that sanction in its effort The other stations penalized are: promise and performance in commer- to police overcommercialization on a KCLV Clovis, N. M. It exceeded its cial practices. case -by -case basis, and the first time promise to abide by the NAB code in And it called on owners of ten a television station was caught up in 11% of the hours checked. others to justify proposed policies the campaign. Knox Long Beach, Calif. It exceeded that would in some periods permit The commission bagged its first batch its limit of 18 minutes per hour (same the stations to devote up to 50% of of stations on promise vs. performance as NAB code) in 26% of the hours. their time to commercials. two months ago, when five stations KGEN Tulare, Calif. It exceeded its In yet another case, the commission were given one -year renewals (BROAD- limit of 16 minutes per hour in 29% asked KRKT Albany, Ore., how it could CASTING, Dec. 20, 1965). of the hours. (However, the station ac- reconcile its proposal to broadcast up The staff is bringing to the commis- tually carried fewer spots than it pro- to 20 minutes of commercial time per sion's attention the records of stations posed -1,448 as against 1,700) -be- hour with its membership in the Na- that appear to have violated their prom- tween 8 a.m. and 6 p.m. tional Association of Broadcasters ise by at least 10 %. However, the staff KIDD Monterey, Calif. It exceeded its

Pelican's pouch full of animated color ads

Animated commercials are making ago -have already grown tired from commercials can be 'prepared more a strong comeback on TV, but in overuse, and that to agency art direc- quickly than most live action spots, a considerably more sophisticated tors and producers animation now and that problems in color print con- form than the dancing cigarettes, represents a new look. sistency, particularly where flesh tumbling beer bottles and cavorting He noted, too, that with the sharp tones are concerned, are considerably detergent cans of the 1950's. increase in color commercial produc- less acute in animation. This was the evaluation offered tion during the past year, many cost - Pelican is reaping many of the last week by Thomas J. (Joe) Dun - conscious advertisers have shown benefits of the animation upsurge, ford, president of Pelican Films, a considerable interest in animation. Mr. Dunford said, because the firm chief beneficiary of the upsurge. He "Animation costs are usually lower did not release its animators when estimated in an interview that ani- than live action," he said, "and with animation's popularity began to slip. mated spots now represent between no on-camera talent to pay, residual He noted that in 1954, when he and 15% and 20% of TV's current com- costs are much lower too." Executive Vice President Arthur mercial crop. Quicker Production Comment- (Jack) Zander founded Pelican, four Mr. Dunford contended that ani- ing on the increasing popularity of or five times as many companies mation faded substantially in the late color commercials (now about 70% were producing animated commer- 1950's because techniques and styles of Pelican's current production out- cials as are in animation today. had then become stale from repeti- put), Mr. Dunford cited another Pelican currently has 56 animated tion. He feels that many live- action advertiser enthusiasm for animation. commercials in various stages of techniques -fresh only a few years He stated that as a rule color cartoon production, as compared with 47 American Airlines

30 (BROADCAST ADVERTISING) BROADCASTING, February 28, 1966 proposal of 18 minutes per hour in 27% One of the stations, WTVP Tupelo, of the hours. Miss., was granted a renewal last Sep- FCC hit on KLMS Lincoln, Neb. It exceeded its tember even though it proposed a policy promise of 14 minutes per hour in that would permit up to 43% commer- 40% of the hours. cial time. A commission official said tobacco ads KSEL Lubbock, Tex. It exceeded its the station would be notified the re- promise of four minutes per quarter newal was granted inadvertantly, and hour in 42% of the quarter hours, and would be asked to justify its commer- West Coast group says they of four commercial announcements per cial policy. quarter hour, in 60% of the quarter The Roden stations are WGCM Gulf- violate Communications Act, hours. port and WBIP Booneville, both Mis- Explanations Sought The stations sissippi; WBOP Pensacola, Fla., and asks why it's not enforced being asked to explain apparent discrep- WTUG Tuscaloosa, Ala. They revised ancies are KNPT Newport and KEED- their policies, upward, after WTUP's re- AM-FM Springfield, both Oregon. Ac- newal was granted. Radio and television stations around cording to staff analyses, KNPT violated Another station asked to justify a the country are being warned that they a proposal to broadcast no more than revised policy is WLOR Thomasville, violate the Communications Act when three minutes of commercial time per Ga., which now proposes up to 15 min- they carry advertising promoting ciga- quarter hour in 35% of the quarter utes of commercials per half hour on rettes and other tobacco products. And hours checked. heavy advertising days. Originally it the FCC has been asked to explain why KEED had said it would limit com- proposed nine minutes per half hour. it hasn't enforced the law. mercial time to three minutes per 141 Justification, Please The remaining But the FCC isn't prepared to say the minutes or 14 minutes per hour. The stations being asked to justify their stations are in violation -let alone that staff said it exceeded those limits in policies and the apparent maximums it has been remiss in not cracking down 26% of the quarter hours and 23% those policies would permit are KWRO on broadcasters for carrying cigarette of the hours. Coquille (50 %); KQIK Lakeview and other tobacco advertising. Five of the stations being asked to (40 %a), KWJJ Portland (37 %), all The warning to the stations and the justify their proposals are E. O. Roden Oregon, and KZUN -AM -FM Opportunity, scolding of the commission are being outlets, which announced policies that Wash. (37 %). administered by an organization called would permit them to devote between The commission's campaign against the American Radio and Television Im- 43% and 50% of their time to com- overcommercialization led to the resig- provement Association. It has a Beverly mercials (BROADCASTING, Jan. 10). nation from the NAB code of KLMS. Hills, Calif., post -office box as a return The station, in response to one query address. from the commission staff, had said its The association in its letter to some proposal to limit itself to 14 minutes 700 TV stations and some radio stations per hour was too unrealistic and that notes that the Communications Act it would in the future abide by the states that the FCC was created to pro- code, except during heavy-demand peri- mote "safety of life and property ods, when it would exceed the limits by through the use of wire and radio com- two munication." live- action commercials now before minutes per hour. The commission The letter goes on to note that the the cameras. Despite this figure, Mr. staff asked how it could reconcile membership U. S. Surgeon General's Advisory Com- Dunford said, "live action spots still in the code with a policy mittee on Smoking and Health released account for about twice as much of that provided for violating it. At that a report on Jan. 11, 1964, describing our dollar volume as animation point, the station an- - nounced its decision withdraw smoking as "a definite 'health hazard' outdoor location shooting and name to from the code. all other factors' as talent cost money." that 'far outweighs cause lung disease." The committee Gain in Income He estimated a of statistical links between that Pelican's gross income for 1966 Business briefly also pointed to ... smoking and other illnesses. would be around $3.5 million, General Foods Corp., White of cigarette $500,000 over last year. Plains, "Since the only purpose N. Y., through Benton & Bowles, is smoking, and To cope with this production in- New commercials to promote York, will introduce its new . . . to be detri- crease, Pelican has recently opened Gaines this has been shown Variety chunk -style dog food next life and health," the a studio in Detroit and has plans for mental to people's month with spot TV in the you developing additional studio facili- Northeast, letter continues, "we believe that mid -Atlantic states and in parts of are in violation of the FCC [sic] ties. Mr. Dunford said that his firm Act the South and Midwest. through your promotion of cigarettes is also interested in producing TV and other tobacco products advertise- programs in animation, but will not Lever Bros., through Ogilvy & Mather, ment. "jump into a pilot until the right both New York, in a special premium "We have already the FCC property comes along." offer for its Dove -for -dishes, last week requested to explain its reason for not having en- Major Pelican clients using ani- began participations in NBC-TV's Mr. forced the laws, and will definitely pur- mated commercials include Ameri- Roberts and Please Don't Eat the sue the matter to a sensible conclusion." can Airlines, Sinclair Refining, Gen- Daisies, and CBS-TV's Lucy Show, To The letter was signed by Behzad Kas- eral Mills, Hayden- Stone, Narragan- Tell the Truth and Secret Storm (the ravi, acting secretary. set beer and Parker toys. One client, latter two daytime programs). Columbia Gas Co., which operates A commission official said a formal throughout Ohio and part of Penn- reply had not been prepared. But, bas- ing his sylvania, placed a $130,000 order Rep. appointments ... response on letters sent to other correspondents who had raised similar with Pelican in December calling for Wcnr(Tv) Chicago: Eastman TV questions, he said the commission would 43 animated commercials over a Inc., Chicago. five-month period, 40 in color. probably say it would take no action Wicc Bridgeport, Conn.: McGavren- "until such time as an official govern- Guild Co., New York. ment agency makes a finding smoking

BROADCASTING, February 28, 1966 31 has a direct causal relationship to ill- Color TV called best ness." He also noted that Congress, when it medium for meat ads considered the smoking- and -health issue, chose not to ban tobacco advertis- who meat to the ing but only to require a warning notice The men market week on packages of cigarettes. Western American were told last no way to attract Mr. Kasravi is a production assistant that there's better on at Churchill Films, Los Angeles, pro- hungry mouths than by advertising if ducer of 16 mm educational films. He television, especially their products in -blooded char- told BROADCASTING last week his main can be shown full, red concern was improving the quality of acter. In a speech entitled "A New Face mass media's content, rather than with in the Market," Norman E. (Pete) smoking. Cash, president of the Television Bu- He said his organization, for which reau of Advertising, emphasized that he claims 30 members, was `looking while the TV medium is no longer new, for something" with which to attack and neither is color, still color TV of- what he feels is Madison Avenue's hold fers the best opportunities for market- on mass media. He thinks he found it ing meat products. He was speaking to in the surgeon general committee's re- the Western States Meat Packers As- port. He also says he was moved to act sociation convention in Los Angeles. after reading "Equal Time: The Private "Advertisers today have only to use Broadcaster and the Public Interest," by what is already available to become the former FCC Chairman Newton N. new face in the market," he said. "TV Minow. simply makes it easier and faster." Pointing out that food and grocery product manufacturers are now the Commercials largest client category using the medium, he suggested that this was endorsement in production ... enough to prove that television "reaches the American public effectively and economically." Listings include new commercials be- Spot stardom ing made for national or large regional radio and television campaigns. Ap- pearing in sequence are names of adver- Pam Austin, the 23- year-old Also in advertising ... tisers, product, number, length and type "Rebellion Girl" in television of commercials, production manager, commercials for Dodge through Chicago Agency John Volibrecht Ad- agency with its account executive and BBDO in Detroit, has not only vertising has been formed at 743 North producer. been successful selling cars but Wabash, Chicago. Initial client is Buck- she has become an instant per- eye Cablevision Inc., Toledo, Ohio, a Filmex Inc., 300 East 46th Street, New York sonality hit in her own right as a community antenna television division 10017. result of the exposure. BBDO said of Cox Broadcasting Co. Mr. Voll- World Coffee Promotion Bureau, New York last week that although she had brecht was formerly creative supervisor (coffee); two 60's, three 20's for TV, live on done a number of bit parts in at Wade Advertising, Chicago. film, color. Chris Herfew, producer. Agency: films and TV shows, Hollywood McCann-Erickson, New York. Fred Charrows, About new products A new monthly agency producer. didn't discover her until the report, Market Scope, is being dis- Carter Products Inc., New York (Rise hot Dodge role. Now she is in heavy lather); two 60's, one 30 for TV, live on film. demand for personal appearances, tributed by Avery -Knodel, New York, Paul Nemiroff, producer. Agency: Sullivan, is making a TV- series pilot called to all of its client stations. The report, Stauffer, Colwell & Bayles, New York. Gene Perils of Pauline and the agency based on the New Products Digest of Miller, agency producer. BBDO, will describe national advertis- Hat Corp. of America, is publishing air schedules of her New York (Knox Saturn); ing account in one 60 for TV, live on film. Paul Rosen, pro- TV spots in college newspapers activity individual mar- ducer. Agency: Grey Advertising, New York. Ira because of the unexpected campus kets, including information on the name Lassman, agency producer. enthusiasm about her. of the company, the product, name of Mead Johnson & Co., Evansville, Ind. (Metre - markets where the product is being in- cal); three 60's for TV, live on film, color troduced and where it is scheduled for Peter Griffith, producer. Agency: Ogilvy & Mather, New York. Chet Maxwell, agency pro- test and national campaigns. ducer. Campbell, production manager. Placed direct. Approximate cost: $26,000. Color breakdown The Television Bu- Focus Presentations Inc., 400 Park Avenue, New Mid -America Videotape Productions, 2501 West reau of Advertising is distributing a York 10022. Bradley Place, Chicago 60618. pocket -sized booklet describing the Lever Bros., New York (Imperial color facilities of TV stations. The margarine); Jewel Food Stores, Melrose Park, Ill.; one 20 three 60's for TV. on Peter booklet covers film. Cooper, direc- for TV, on tape, color. Dale Juhlin, director. the transmitting and tor. Agency: Ogilvy & Mather, New York. Wil- Agency: Earle Ludgin & Co., Chicago. originating facilities of 487 stations, liam Mann, agency producer. Swift & Co., Chicago (Vigoro fertilizer); three more than 85% of the total outlets. Sinclair Refining Co., New York (gasoline); 60's for TV, on tape. Dale Juhlin, director. two 60's for TV, animated on film, color. Chris Agency: Leo Burnett, Chicago. Miami forecast An analysis of the Ishii, director. Agency: Geyer, Morey, Ballard, Miami radio market is New York. Arnie Leeds, agency producer. Tele -Tape Productions Inc., 135 South LaSalle being made Street, Chicago. available by WIOD, that city. The survey Gene lester Productions, 12642 Ventura Boule- covers in detail such categories as cli- vard, Studio City, Calif. 91604. Jos. Schlitz Brewing Co., Milwaukee (Old mate, economy, labor, media, popula- Milwaukee Beer); two 60's, two 20's, two 10's 20th Century-Fox, Hollywood ( "Do Not Dis- for N, on tape. Jim Hartzer, production man- tion, public facilities, retail outlets, and turb"); 48 varied length for TV. on film. John ager. Agency: Post- Keyes- Gardner, Chicago. transportation.

32 (BROADCAST ADVERTISING) BROADCASTING, February 28, 1966 EVERYBODY'S TALKING COLOR - WE SHOW IT!

GEORGIA AND SOUTH CAROLINA'S FIRST TELEVISION STAT- ION TO BROADCAST ITS ENTIRE LOCAL* SCHEDULE IN COLOR

st ... with live local color ... with slide -film -VTR color ... with Network color (aulBF ... with our viewers CHANNEL... We Get Results - Buy Colorful 6 * Plumbicon Studio Cameras -Ampex VR 2000 - Slides and Film ElAUGUSTA, GEORGIA

REPRESENTED NATIONALLY BY THE GEORGE P. HOLLINGBERY CO. Price of baseball goes up, too

Majors get $27.5 million for radio -TV rights;

production costs rise sharply; there'll be more co!or, and, importantly, no dearth of sponsors

The radio -television rights to major figure of $85 million, but broadcasters It brings to mind the U.S. Supreme league baseball climbed to an estimated have noted that production costs, es- Court's long- standing decision that $27,510,000 this year, according to pecially color, have forced everything baseball is a sport not a business. Base- BROADCASTING'S annual survey of sta- up, and like the high -priced ballplay- ball no longer enjoys the almost- unani- tions, advertisers and teams. ers, good broadcasting talent doesn't mous public sympathy it held 30 and On paper the increase from last come cheap. NBC -TV expects produc- 40 years ago. Today Joe Fan lumps year's $25,670,000 in rights is only $1,- tion costs to run $2 million. baseball with football and basketball as 840,000. But to the baseball magnates However, the major leagues aren't a big -money operation that turns a that figure represents a major step for- the only ones sharing in the rights. The profit on diamonds, gridirons and ward in baseball's quest for a greater 20 teams making up the class AAA Pa- courts, rather than behind counters. share of the mighty broadcasting dol- cific Coast and International leagues Baseball is also suffering in the minor lar. are also getting a share, albeit consider- leagues. It is losing these leagues almost In 1966, baseball will continue with ably smaller. A survey of these clubs as fast as they're created. Part of the the Game of the Week plan it began indicates they will get varying shares blame is put on lack of attendance. The last year. The difference is that the of about $420,000 from radio and tele- minor -league owners see television New York Yankees for the first time vision. Several clubs get nothing in bringing big -league games into their are part of a single network package rights, others' games are not aired on home territories as harmful to local fan and the Yankees are an audience draw, radio-TV, still other clubs are getting interest. There is also concern in the as well as an attendance magnet at any up to $1,500 for each televised game minors about the effect community an- ballpark. and up to $30,000 for season radio tenna TV may have on attendance as In 1966, the weekly package has rights. more major league games are import- moved from ABC -TV to NBC -TV, Family Troubles But the game is ed into small markets. where the 28 regular -season dates will still suffering internally and this is re- Still the major leagues are blamed be covered in color. flected on the air as well as on the for unceremoniously shifting their al- In 1966 there will be more colorcasts field. The continuing struggle of Mil- legiance to minor league clubs, many of more local games than ever before. waukee to either keep the Braves or times without so much as a "thank you" Future Even Brighter For 1967 and prevent them from playing in Atlanta to the city that loses the team. 1968, the ballclubs know they will get has opened a dormant wound in base- Those Cinderella Mets There are the same cut from NBC -TV for the ball. other troubles in baseball. Cellar - weekly participations. And with a good dwellers do not command first -place number of the individual prices, save the New York team contracts The Mets who up for renewal next year, baseball men home of the Braves seem to be in a league by themselves. expect to find themselves in a better A federal judge in Houston last The Kansas City Athletics typify the bargaining position for broadcasting week may have forestalled po- team no one seems to want, yet some- money. tential nightmares for Coca -Cola, one takes -not for big profit, but for In 1966 General William Eckert, the Falstaff Brewing, Pure Oil and P. civic pride. new commissioner of baseball, is ex- Lorillard. Each firm had already In 1964, the status of the A's pected to name a top aide to handle spent an estimated $700,000 for a (whether they were to be shifted to radio -TV liaison. This is a new post share of the Atlanta Braves radio - Oakland, Calif.) and their ownership and one the baseball Establishment has TV game coverage and adjacent (whether Charles Finley was going to put at the top of its priority list. programs on a 34- station radio sell the team just before opening day) The $27.5 million figure includes the and an 18- station TV network. was enough for WDAF -AM -TV to ignore $6 million NBC-TV is paying to 19 Judge James Noel's temporary its option for game rights. A few weeks clubs ($315,000 each) for the Game injunction, in substance, ordered before the season opened KCMO -AM -TV of the Week. (The Philadelphia Phil - the other nine National League picked up the rights for an estimated lies are still out of the package because teams to play the 1966 schedule $300,000. Thus the Athletics shared of a $3.9 million, three -year contract, as set up, with the Braves' home the American League cellar that year now in its second year.) ; the $17,760; games in Atlanta. The move ap- with the Washington Senators in dol- 000 the 20 teams will receive from their peared to squelch any hope Mil- lars and percentage points. local stations, and the $3,750,000 the waukee had of forcing the Braves Advertisers are not overly anxious commissioner's office will get from the to return to County Stadium for to jump into the Kansas City sponsor- All -Star Game and World Series. another year. ship picture and this year the fate of The Line Is Long For the privilege In 1965, when the Braves were the A's games on radio and TV is still of sponsoring the 1,620 season games a lame -duck Milwaukee team, ra- uncertain, although contracts may be and selling their beer, cigars, cigar- dio rights only were sold for signed this week. ettes, soft drinks, gasoline and banking $60,000. In Atlanta this year, The Yankees Situation But for the services, advertisers will ante up about the Braves expect to see about tears, there are also smiles. The Yank- $95 million this year. This is a $10 $1.2 million in radio -TV rights. ees, although losing $250,000 by leaving million increase over the estimated 1965 the CBS Saturday games and joining

34 (BROADCAST ADVERTISING) BROADCASTING, February 28, 1986 NEW CORN'S FAVORITE NINE

WORT V

NEW YORK'S COLOR SPORTS STATION...HOME OF THE COLORFUL METS -FLAGSHIP STATION OF RKO GENERAL BROADCASTING Rights figures are BROADCASTING estimates. Asterisk following the 1965 figure What baseball ggets denotes a revised estimate of rights. The figures do not include rights paid by from broadcasting NBC for nationally televised games. Originating stations for TV and radio are listed with number of stations in each network in parentheses.

National League

Team 1966 Rights 1965 Rights Television Radio Sponsors & Agencies ATLANTA $1,200,000 WSB -TV WSB (MILWAUKEE Coca -Cola (M -E); P. Lorillard (L&N), each 14 radio -TV; Flagstaff Brew (D -F -S), 1/4 radio -TV; 1/12 open. ATLANTA) 210,000' (18) (34) Heileman Brew (M -E), Oak Park Federal (Connor Ass3c.), Serta Mattress (Doner), Buick Dealers (Bronner each CHICAGO 550,000 550,000 WON -TV WON Peoples Gas Light( FC&B) 181 /TV;Hamm Brewo(C -M), 5/18 TV; Phillips Petroleum (JWT), Allstate Insurance (Burnett), Dodge Dealers (BBDO), each 1/6 TV; R. .1. Reynolds (Esty), / TV. Hudephol Brew (Stockton -West- Burkhart), 14 TV; Sun CINCINNATI 500,000 550,000 WLWT(TV) Oil (Katy). % TV; 14 TV local; Geo. Wiedemann Brew WCKY (Rockwell, Wall), Cin- (3) (50) cina RoertAcomb Ad) r adn TreollfsslerOi (Joel Friedman), each / radio. HOUSTON 1,770,000 1,770,000 KTRK-TV KPRC Brew Coca-Cola D nFoodsTL&K Consolidated ' Cigar(Comn ), (16) ) each 1/9 radio -TV. p

LOS ANGELES 1,000,000 1,000,000 KTTV(TV) KFI Union Oil of Calif. (Smock, Debnam & Waddell), Security First Natl. Bank (Y&R), Southern Calif. Chevrolet Dealers (16) (Eiseman, Johns & Laws), each 14 radio -TV.

PHILADELPHIA 1,300,000 1,300,000 WFIL -TV WFIL Atlantic Refining (Ayer), Ballantine (SSC&B), each 14 radio-TV; R. J. Reynolds 1/6 -TV; 1/6 - (4) (24) (Esty). radio radio

NEW YORK 1,200,000 1,200,000* WOR -TV WHN Rheingold Beer (DDB), 571 %; Brown & Williamson (9) (Bates), 30 %, Sun Oil (Esty), 1214 %, all radio-TV.

Atlantic Refining (Ayer), Pittsburgh Brewing (KM &G), PITTSBURGH 450,000 450,000 KDKA -TV KDKA each /4 radio-TV; Chrysler- Plymouth Dealers (Y&R, (5) (27) Ayer), Foodland Markets (Lando), each 1/6 radio; All- state Insurnce (Burnett), part. TV; some TV open.

Anheuser -Busch (Gardner), 14 radio -TV; Shell Oil (O&M), ST. LOUIS 550,000 500,000 KSD-TV KMOX R. J. Reynolds (Esty), each 2/9 TV; Allstate Insurance (Burnett), Union Electric (Gardner), each 1/9 TV; DX (13) (100) Sunray Oil (Gardner), 14 radio; General Finance (PKG). First Natl. Bank (Gardner), each 1/6 radio. Stnd. Oil of Calif. (BBDO), 14 radio -TV; Philip Morris SAN 1,000,000 1,000,000 KTVU(TV) KSFO (Burnett), 5 E. J. Gallo Winery (Burnett), Allstate FRANCISCO (17) Insurance (Burnett), each 1/6 TV; Bank of Calif. (Honig - Cooper & Harrington), Hamm Brew (C -M), each 14 radio.

N. L. TOTALS $9,520,000 $8,530,000* the major league NBC package, have to regional sponsors, with Falstaff '68 the price goes to $6.5 million. picked up an additional $500,000 in Brewing through Dancer- Fitzgerald- NBC will use at least five color local rights -from $1.3 million to $1.8 Sample already on the dotted line for cameras for each primary game and million. The Yankees are a pioneer in an estimated $2,550,000. plans use of instant replay and stop - the field of a club packaging itself and The NBC package has added im- action recordings. Most of the back -up then finding sponsors. The gambit has portance this year since ABC wasted games will be in black- and-white. The since been used with some modifica- no time in getting out of the game of network also has signed Curt Gowdy tions by the Houston Astros, Atlanta the week it had carried last year. ABC to be the top man on the baseball an- Braves and Detroit Tigers, each team reportedly lost $1 million on the ven- nouncing staff, taking him away from getting more than $1 million a year in ture, and the alleged lack of coopera- the Boston Red Sox, whose games he local rights. tion from baseball men left a bad taste had covered for 14 years. Three more The NBC package, of 25 Saturday at the network. announcers are still to be named. afternoon dates, three holiday night NBC Confident With virtually full - On local game coverage, color will games, the All-Star Game and World color programing and the Yankees in be more extensive this year than ever Series, has already attracted $17,- the lineup NBC feels its position is before. Sports Network Inc., which will 550,000 from four sponsors. Gillette stronger than ABC's was last year. In originate some 300 games this year, through Clyne Maxon, and Chrysler addition, the baseball Establishment says about 30% of them will be in Corp. through Young & Rubicam, are knows NBC will have the All -Star and color. Last year only 10% of the games being joined in the package this year World Series for the next three years were colorcasts. by R. J. Reynolds through William and that the network will be paying Another firm, Lew -Ron Ltd., Balti- Esty. Each has paid $5 million for one- quite a bundle under the new contract more, will handle remote color cover- quarter. effective next year. In 1967, NBC will age of 16 California Angels games The remaining quarter is being sold pay $6.1 million for those games, and in from Baltimore, Washington, Cleve -

36 (BROADCAST ADVERTISING) BROADCASTING. February 28, 1988 American League

Team 1966 Rights 1965 Rights Television Radio Sponsors & Agencies Natl. Brew (Doner), 35 radio -TV; Sun Oil (Esty) 1/8 WBAL TV; R. J. Reynolds (Esty), Coca -Cola (M -E), Gen. Cigar BALTIMORE $700,000 700,000 WJZ-TV (Y&R), each 1/9 TV; Tasty Baking (Aitken- Kynett), (60) 1/18 TV; 1/9 TV part; Esskay Meats (Van Sant, Dugdale), 1/3 radio; 1/3 radio part.

WHDH-TV WHDH Narragansett Brew (NH&S), Gen. Cigar (Y &R), Atlantic BOSTON 690,000 690,000 (7) (45) Refining (Ayer), each ;5 radio -TV.

KMPC (Erwin 850,000 KTLA(TV) Stand. Oil of Calif. (BBDO), United Calif. Bank CALIFORNIA $1,000,000 (18) Wasey), Anheuser -Busch (Gardner), each 3 radio -TV.

Gen. Finance (PKG), ßiá radio; Heileman Brew (M -E), Rambler dealers (Powell, Schoenbrod & Hall), Gen. Cigar WCFL (Y&R), each 1/8 radio; Peoples Gas Light (FC &B) 1/8 ra- CHICAGO 900,000 900,000 WGN-TV dio, 1/18 TV; Hamm Brew (C -M) 5/18 TV; Phillips Petro- (80) leum (JWT), Allstate Insurance (Burnett), Dodge Dealers (BBDO), each 1/8 TV; R. J. Reynolds (Esty), i4 TV. Carling Brew (LF &S), R. J. Reynolds (Esty), Sun Oil WERE (Esty), each 3 TV; Duquesne Brew (Lando), Pure Oil 700,000 WJW-Ty (Burnett), each 34 radio, Gen. Cigar (Y&R). 1/8 radio; CLEVELAND 750,000 (3) (25) Royal Castle Restaurants (Marcus). Shaker Heights Ford (Bud Wendle Adv.), alt ',6 radio. Gen. Cigar (Y&R), Pure Oil (Burnett), each 2/9 radio: Stroh Brew (Zimmer. Keller & Calvert), Natl. Bank of WJR WJBK-TV Detroit (C -E), B.F. Goodrich (BBDO), each 1/9 radio: DETROIT 1,200,000 1,200,000* (5) (20) 2/9 radio open. Pabst Brew (K&E), 5/18 TV; Sun Oil (Esty), 3/18 TV; HyGrade Foods (Doner), 1/18 TV; 7/18 TV open. Stations had not signed for games as of Thursday (Feb. KANSAS CITY 300,000 300,000 KCMO-TV KCMO 24). Hamm Brew (C -M) will take SS radio -TV when it is settled.

Hamm Brew (C -M), Twin City Federal (Colle & McVoy), WTCN-TV WCCO each % radio -TV; Western Oil (John Forney), Northern MINNESOTA 600,000 600,000 States Power (C -M), Liggett & Myers (JWT), each 1/9 (14) (44) TV; Pure Oil (Burnett), 2/9 radio; Gen. Mills (Knox Reeves), 1/9 radio.

Ballantine (SSC&B), radio -TV; Gen. Cigar (Y&R), WCBS '.5 NEW Tidewater Oil (Grey), each S radio -TV; Atlantic Refining YORK 1,800,000 1,200,000 WPM (Ayer), 5/12 radio -TV outside New York City; % radio -TV (7) (40) in New York City open.

Natl. Brew (Doner), V radio -TV; Household Finance WTOP (NH &S), S5 radio; Dodge (BBDO), Gen. Mills (Knox WASHINGTON 300,000 300,000 WTOP-TV Reeves), each 1/9 radio; 1/9 radio part; 2/3 TV sold out (15) part.

A. L. TOTALS $8,240,000 $7,440,000'

MAJOR LEAGUE TOTALS $17,760,000 $15,970.000* land, Detroit, Boston, Kansas City, and bankrollers. Nineteen brewers, 13 oil be 10 minutes. Chuck Thompson and Minneapolis -St. Paul -all cities without companies, seven tobacco firms and Frank Messer will handle the radio -TV local color pickups of baseball. nine banks have already signed up (see coverage. More Color Than Ever However, page 40). there will be plenty of color this year- Baseball is looking forward to 1966 Boston Red Sox WHDH -AM -TV Boston especially in Chicago and Cincinnati, as the start of a new era: one of co- is in the last year of a three -year con- where WON -TV and wLwT(TV), respec- operation among teams, and one of tract and the station lineups remain tively, have been carrying games in more money from broadcasting. virtually unchanged from last season. color for years. In addition the Cali- WHDH will feed a 45- station radio net- fornia Angels, owned by Gene Autry, work all of the regular and some pre- AMERICAN LEAGUE will be seen in color on Mr. Autry's season games. WHDH -TV will originate KTLA(TV) Los Angeles, and the Yankees Baltimore Orioles WBAL Baltimore 56 games, including some exhibitions, will be seen in color at home for the expects to feed 176 games, including 14 for a seven- station network in Maine, first time on wPlx(TV). exhibitions, to a 60- station radio net - Rhode Island, New Hampshire and Con- The local stations and NBC antici- work-up from last year's 47 stations. necticut. Although all home games will pate larger audiences for the color - The pregame show, sponsored by Utz be carried in black and white, some casts. Since the game isn't being speed- Potato Chips through Torrieri -Myers road games may be fed in color. Pre ed up by baseball's hierarchy, one Advertising, and the postgame Oriole and postgame shows on radio will be broadcaster noted: "We have to do Wrap -Up are carried on WBAL only. sponsored by Kraft Foods through J. something to liven it up." WJZ -TV Baltimore will carry 52 games, Walter Thompson, Hertz Truck Leasing On the local sponsor front, the beers, 44 of them on the road. Color plans through Allied Allied Advertising and oil companies, cigar and cigarette mak- are unsettled. Pregame shows will run State Street Bank & Trust Co. through ers and banks continue to be the biggest 30 minutes and postgame programs will Bresnick Co. On television, a postgame

BROADCASTING, February 28, 1966 37 show is set for all home games and a show, Lead -Off Man, will be co -spon- Minnesota Twins WTCN -TV Minne- pregame show is tentatively scheduled sored by Nelson Bros. through E. H. apolis-St. Paul will feed 50 games, about for Sunday home games. Mel Parnell Brown and Auto Painting Corp. of 60% of them in color, to a 14-station and Ned Martin will do play -by -play America through Rocklin Irving. The network in Minnesota, North Dakota, and color. 10th Inning postgame show will be co- South Dakota, Iowa and Wisconsin. by Lines WTCN California Angels KTLA(TV) Los An- sponsored United Air through Pregame shows on -TV only are geles will carry 30 games this season, Leo Burnett and Household Finance partially sponsored by Citgo through and for the first time all of them will be through Needham, Harper & Steers. Bob Lennen & Newell, and Clark Clothes in color. Ten exhibition games and 20 Elson and Bob Dinnegan will do the placed direct. The postgame show is regular season contests will be telecast, play -by -play and color on radio, and open. Wcco Minneapolis will originate will 21 of them on weekends. KMPC Los Jack Brickhouse and Lloyd Pettit a 171 -game schedule, including nine ex- Angeles will cover 185 games, including cover for TV. hibitions, to a 44-station network. The pre and postgame shows are fed to the 23 exhibitions. The games will be fed Cleveland Indians WJW -TV Cleveland to an 18- station radio network in Cali- network for local sale. On wcco the is in the second year of a two -year con- pregame Sam Mele Show will be spon- fornia, Nevada and Arizona. Buddy tract and will carry 48 games, 20 of Blattner and Don Wells will handle the sored by Western Air Lines through them at home. A three -station TV net- BBDO, and Woodhead Ford through play -by -play and the pre and postgame work is in the works. Some road games shows. Alpha Beta Markets through Fischbein Advertising; the postgame will probably be shown in color. The will by MacManus, John & Adams, Chrysler Scoreboard be sponsored Ford pregame and postgame shows are sold Thompson. dealers through Young & Rubicam and dealers through J. Walter participating. WERE Cleveland, in the Ray Scott, Herb Carneal and Halsey General Mills through Knox Reeves will fourth year of a five -year pact, will sponsor the warmup and wrapup pro- Hall will handle the coverage on radio feed 172 games, including 10 preseason and TV. grams. weekend games to a 25- station network. New York Yankees The number of Chicago White Sox WCFL Chicago The network is seven stations larger games set for radio and TV has de- will originate the White Sox schedule, than the 18 that took the 1965 feeds. creased this season. WCBS New York 28 preseason games, to an The 15- minute pregame Dugout Inter- including will carry the regular schedule plus the station network in 12 states. Warr- views will be sponsored by Household 80- last week of spring training. (In 1965 will carry 65 games with Finance through Needham, Harper & Tv Chicago it 29 exhibition games.) The in Steers. The 15- minute postgame show, scheduled 52 day home games to be shown 40 in Dug- 10th Inning, will be co- sponsored by radio network will have stations color. The pregame radio feature, York, Pennsylvania and New Eng- Rug Harry Weintraub Clothes and BPS New out, is sold locally, with Magikist land. WPnt(TV) New York plans to Greenwood Paints, both through Cone & Conefeld. Cleaning through D. A. carry 115 games, including three exhibi- it on WCFL. The postgame Harry Jones and Herb Score will handle sponsoring tions, 15 games less than the 130 sched- Scoreboard is open. The TV pregame TV announcing with Jimmy Dudley and Bob Neal doing play -by -play and uled last year. The TV network is made color on radio. up of seven stations in New York, N 0 w Connecticut and Pennsylvania. WPDC Detroit Tigers WJR Detroit, in the hopes to show about 90 games in color, second year of a three -year contract, depending on facilities in other cities. It will feed a 20- station radio network a will definitely show 65 home games in 167 -game schedule, including five ex- color. Red Barber, Jerry Coleman, Joe BILL VEECI( hibitions. The pre and postgame shows Garagiola and Phil Rizzuto will handle are sold locally. Sponsors on WJR will the radio -TV announcing. be Household Finance placed direct, for Washington Senators WTOP -AM -TV one -half of both shows, and Elias Bros. Washington are in the final year of a SHOW through Zimmer, Keller & Calvert, and three -year contract. WTOP will origi- Author, syndicated columnist, Midas Mufflers through Simons-Michel- nate 172 games, including 10 exhibi- 15,000,000 readers follow son, each with one-quarter. WJBtc -Tv tions, for a 15-station radio network Bill Veeck's column each week Detroit will again originate 40 games in Virginia, Maryland and West Vir- in the nation's leading newspapers. to a six- station Michigan lineup that is ginia. The pre and postgame shows will The country's most articulate, being sold as one unit by the ball club's be carried on WTOP only and are open. most colorful, most amusing, least TV division. George Kell and Ray Lane WTOP -TV will again carry 35 games, awed -and soundest -sports will anounce the games on TV, and with no plans for colorcasts. Dan authority-Now Available to You Ernie Harwell and Gene Osborn will Daniels and John MacLean will handle for Radio -5 Minute Show, cover them on radio. the radio -TV coverage. 5 Days a Week ! Kansas City Athletics KCMO -AM -TV NATIONAL LEAGUE Kansas City, Mo., have an option to take the Athletics' games this year, but Atlanta Braves Assuming the team as of Thursday (Feb. 24) the papers plays in Atlanta, WSB -AM-TV there, will hadn't been signed and the sponsors originate for 18- station TV and 34- were holding back. However, both sta- station radio networks. The games are tions and sponsors expected details to being packaged by the Braves and have be ironed out early this week. The sit- been sold in network blocks. There will uation is reminiscent of 1964 when the be 18 road games televised and it is status of Athletics' radio -TV coverage hoped at least a third will be shown in was left up in the air until midspring. color. The radio coverage will include At that time WDAP -AM -TV Kansas City the regular season plus some exhibition Phone, write or wire collect: had an option on the rights but let it games. The pre and postgame shows on PROGRAM ASSOCIATES, INC. lapse when the team's status and owner- radio and TV will be sponsored by Pure 645 North Michigan Avenue, ship were uncertain (BROADCASTING, Oil through Leo Burnett. Milo Hamil- Chicago, Illinois 60611, Phone 337 -4518 Feb. 24, 1964). ton, and Larry Munson will handle

38 (BROADCAST ADVERTISING) BROADCASTING, February 28, 1988 GRAND SLAM: CHRYSLER CORPORATION'S 5 YR./50,000 MI. WARRANTY.* WHY SETTLE FOR A SCRATCH SINGLE?

"Here's how Chrysler Corporation's 5- year /50,000 -mile engine and drive train warranty protects you: Chrysler Corporation warrants for 5 years or 50,000 miles, whichever comes first, against defects in materials and workmanship and will replace or repair at a Chrysler Motors Corporation Authorized Dealer's place of business, without charge for required parts and labor, the engine block, head and internal parts, intake manifold, water pump, transmission case and internal parts (excluding manual clutch), torque converter, driVe shaft, universal joints, rear axle and differential, and rear wheel bear- ings of its 1966 automobiles, provided the owner has the engine oil changed every 3 months or 4,000 miles, whichever comes first, the oil filter replaced every second oil change and the carburetor air filter cleaned every 6 months and replaced every 2 years, and every 6 months furnishes to such a dealer evidence of performance of the required service, and requests the dealer to certify (1) receipt of such evidence and (2) the car's then current mileage.

Plymouth Dodge Chrysler Imperial

CHRYSLER .144 CORPORATION Wherever you find great sports, you'll find Chrysler Corporation. Tune in the All -Star Game, AFL and NCAA Football, the World Series, the Rose Bowl, and other important events.

BROADCASTING, February 26, 1966 39 Tobacco firms head the majors' blue -chip clientele

There are 89 national and regional Allegheny Airlines (KM &G) *Pi- Duncan Foods (TL&K) Astros. sponsors already committed to spon- rates. Duquesne Brewing (Lando) In- sor major league baseball games of Allstate Insurance (Burnett) Cardi- dians. the pre and postgame shows. A large nals, Cubs, White Sox, Giants, Pi- DX Sunray Oil (Gardner) Cardi- number of them have bought more rates. nals. than one team. Anheuser -Busch (Gardner) Cardi- Esskay Meats (Van Sant, Dugdale) At the top of this year's list are nals, Angels. Orioles. R. J. Reynolds and General Cigar, Armour & Co. (Y &R) *Giants. Falstaff Brewing (D -F-S) NBC each with seven purchases. Reynolds Atlantic Refining (Ayer) Phillies, package, Braves. has the Cardinals, Cubs, White Sox, Red Sox, Yankees, Pirates. First National Bank (Gardner) Indians, Orioles, Phillies and the Avis Rent -a-Car (Marcus) *Pi- Cardinals. NBC -TV package. General Cigar rates. Fifth Third Union Trust (Clinton will sponsor the Indians, Tigers, Ori- Ballantine (SSC &B) Yankees, Frank) *Reds. oles, Red Sox, Yankees, White Sox Phillies. Foodland Markets (Lando) Pi- and Dodgers. Bank of Calif. (Honig, Cooper & rates. Hamm Brewing again leads the Harrington) Giants. Ford Dealers (JWT) *Twins. 18 beer buyers with the White Sox, Brown & Williamson (Bates) E. J. Gallo Winery (Burnett) Cubs, Twins and Giants. (It is ex- Mets. Giants. pected to have part of the Athletics Buick Dealers (Bronner & Haas) General Cigar (Y &R) Indians, also.) In the gasoline field, Sun Oil Cubs. Tigers, Orioles, Red Sox, Yankees, with the Reds, Indians, Tigers, Ori- California Packing Corp. (M -E) White Sox, *Dodgers. oles and Mets, leads the 13 -firm field. *Giants. General Finance (PKG) White Strong representation from auto Carling Brewing (LF &S) Indians. Sox, Cardinals. makers this year is led by divisions Carnation Co. (Wasey) *Dodgers. General Mills (Knox Reeves) and dealers of the Chrysler Corp. Chevrolet Dealers (Eiseman, Johns Senators, Twins, *Angels, *Giants, Chrysler has the NBC package; & Laws) Dodgers. *Pirates. Chrysler Dealers have the Phillies, Chrysler Corp. (Y&R) NBC pack- Gillette (Clyne Maxon) NBC Giants, Angels and Pirates; Dodge age. package. Dealers have the Senators, Cubs, Chrysler Dealers (Y &R) *Phillies, Gingiss Bros. (Haag) *Cubs. White Sox and Cardinals, and Ply- *Giants, *Angels, Pirates. B. F. Goodrich (BBDO) Tigers. mouth Dealers have the Pirates. Citgo (L&N) *Twins. Hamm Brewing (C -M) White Sox, Following is a list of the 89 larger Coca -Cola (M -E) Braves, Orioles, Cubs, Twins, Giants. sponsors as reported to BROADCAST - Astros. G. Heileman Brewing (M -E) ING. Asterisk denotes pre or post- Consolidated Cigar (Compton) Cubs, White Sox. game sponsors. Astros. Household Finance (NH &S) Sena- Aamco Transmissions (Wermen & Dodge Dealers (BBDO) Senators, tors, *White Sox, *Cubs, *Indians, Schorr) *Phillies. Cubs, White Sox, *Cardinals. *Giants.

radio -TV coverage, with Ernie Johnson Cincinnati Reds For the second year games will be telecast in color and as joining on the TV dates. in a row the Reds' radio network is many road games as possible will be shrinking. More than 50 stations will be color pick -ups. Announcing will be Chicago Cubs WON -AM -TV will again on the network originated by WCKY handled by Ed Kennedy and Frank carry the Cubs' games sans network. Cincinnati. About 70 stations were on McCormick on television, and Claude WON, in the last year of a three -year the network in 1964 and about 60 sta- Sullivan and Jim McIntyre on radio. contract, will carry 166 games, includ- tions last year. WCKY will feed 182 Houston Astros ing four Sunday exhibitions. WON -Tv games, including 20 preseason games, KPRC and KTRK -TV, will carry 86 games, the 81 home games to the network. The pregame shows are: both Houston, will feed the games in color. A five -minute pregame radio Warmup sponsored by Swallen's Stores, packaged by the Astros Radio and Tele- vision show, Durocher in the Dugout, will be placed direct; Diamond Dope, co -spon- Network to 29 radio and 16 TV sponsored by Jays Potato Chips through sored by Nationwide Insurance through stations in the South and Southwest. In addition to 162 -game Lilienfeld & Co. On radio the pregame Ralph Jones and Schiff's Shoes through the regular schedule, Lead -O$ Man and the postgame Score- L. F. McCarthy Advertising, and News all the exhibitions will be carried board will be half sponsored by Gingiss sponsored by Fifth Third Union Trust on radio network stations within 150 Bros. through I. C. Haag, with one -half through Clinton Frank. The postgame miles of Houston. The full network will get only weekend open. The pregame TV show, Lead-Off programs are: Star of the Game co- exhibitions. The TV schedule will Man, will be co- sponsored by Nelson sponsored by David's Buffet through be made up of 14 Sunday road Bros. through E. H. Brown, and Auto William Holland Advertising and Jake games. No colorcasts are planned this year. Pre and postgame Painting Corp. of America through Sweeney Pontiac through Joe Friedman; shows will Rocklin Irving. The postgame TV pro- Scoreboard by King Kwik Markets also be carried as part of the network package. Loel gram, 10th Inning, will be co- sponsored through Aiken, and News by Swallen's Gene Elston and Passe will do the by United Air Lines through Burnett, Stores. WLw.r(Tv) Cincinnati will again radio -TV broadcasts. and Household Finance through Need- originate 42 games and feed them to Los Angeles Dodgers KFI Los An- ham, Harper & Steers. Jack Brickhouse three other Avco TV stations: WLWD geles will originate a 190 -game schedule, and Lloyd Pettit will handle the radio - Dayton, wtwc Columbus, both Ohio, including 28 exhibitions, to a 19- station TV coverage. and wr.wr Indianapolis. The 12 home radio network in California, Nevada

40 (BROADCAST ADVERTISING) BROADCASTING, February 28, 1966 TV announcing. Hudepohl Brewing (Stockton -West- R. J. Reynolds (Esty) Cardinals, Pittsburgh Pirates KDKA -AM -TV have Burkhart) Reds. Cubs, White Sox, Indians, Orioles, one -third rights to the Pirates in a new Hygrade Foods (Doner) Tigers. Phillies, NBC package. multi-year contract. KDKA -TV will feed Kraft Foods (JWT) *Red Sox. Rheingold Beer (DDB) Mets. 38 road games, the largest number of Kroger Stores (C -M) *Cardinals. Schlitz Brewing (Burnett) Astros. Pirates' games ever televised, to a five - Jays Foods (Lilienfeld) *Cubs. Security First National (Y&R) station network. Some of the games will Liggett & Myers (JWT) Twins. Dodgers. be carried in color. KDKA will originate P. Lorillard (L&N) Braves. Serta Mattress (Doner) Cubs. 177 games, including 15 exhibitions for Lucky Lager Brewing (BBDO) Shell Oil (O &M) Cardinals. a 27- station radio network in Pennsyl- *Giants. Standard Oil of Calif. (BBDO) vania, Ohio and West Virginia. Pre and Magakist Rug Cleaning (Green- Angels, Giants. postgame shows on radio and TV will wood) *White Sox. be locally originated. Pittsburgh Na- Stroh Brewing (Zimmer, Keller & Midas Mufflers (Simons- Michel- tional Bank through Ketchum, MacLeod Calvert) Tigers. son) *Tigers. & Grove will be one -half sponsor of the Sun Oil (Esty) Reds, Indians, Benjamin Moore (Dreher) *Mets. pre and postgame shows on KDKA -TV, National Bank of Detroit (C-E) Tigers, Orioles, Mets. the other half is open. Sponsors for Tigers. Tasty Baking (Aitken -Kynett) Ori- those programs on KDKA will be Avis National Brewing (Doner) Sena- oles. Rent-a-Car through Marcus Advertis- tors, Orioles. Texaco (B &B) Cubs. ing, Allegheny Airlines through KM &G, Narragansett Brewing (NH &S) Tidewater Oil (Grey) Yankees. General Mills through Knox Reeves, Red Sox. Tressler Oil (Friedman) Reds. Western Pennsylvania National Bank Northern States Power (C -M) Twin City Federal (Colle & Mc- through Kenyon & Eckhardt, Milkland Twins. Voy) Twins. Inc. through Thompson & Associates, Oak Park Federal (Connor) Cubs. Union Electric (Gardner) Cardi- Joseph Ziskind through Lou Saute11 and Pabst Brewing (K -E) Tigers, nals. Sipes Paint through Fourth Allegheny *Dodgers. Union Oil of Calif. (Smock, Deb - Corp. Bob Prince, Don Hoak and Jim Peoples Gas Light (FC &B) Cubs, nam & Waddell) Dodgers. Woods will handle the radio -TV cover- White Sox. United Air Lines (Burnett) *Cubs, age. Pepsi -Cola Bottlers (Acomb) Reds. Phillip Morris (Burnett) Giants. *White Sox. St. Louis Cardinals KMOx St. Louis Bank Phillips Petroleum (JWT) Cubs, United California (Wasey) again expects to have the largest radio White Sox. Angels. network in baseball with a 100- station Pittsburgh Brewing (KM &G) Pi- Utz Potato Chips (Torrieri- Myers) lineup to take 174 Cardinals' games, rates. *Orioles. including 12 exhibitions. Pre and post- Pittsburgh National Bank (KM &G) Western Air Lines (BBDO) game shows will go to the network for *Pirates. *Twins. local sale. On KMOx the pregame Dug- Plymouth Dealers (Ayer) Pirates. Western Oil (Forney) Twins. out Interviews will be co- sponsored by Pure Oil (Burnett) Tigers, Twins, Western Pa. National Bank (K &E) Steak & Shake placed direct, and May - *Braves, Indians. *Pirates. rose Packing Co. through Batz-Hodgson- Rambler Dealers (Various) White Geo. Wiedemann Brewing (Rock- Neuwoehner. The postgame Scoreboard Sox, *Mets. well, Quinn Wall) Reds. will be co-sponsored by the Dodge Dealers through BBDO and Kroger stores through Campbell -Mithun. The postgame Star of the Game is still open. and Arizona. The basic television cover- for color. Pregame shows will be spon- KSD-TV St. Louis anticipates putting 13- age of KTTV(TV) Los Angeles will again sored by Benjamin Moore & Co. through together another station network to be limited to the nine games with the Monroe F. Dreher and postgame shows carry 22 road games. Harry Caray and Giants played in San Francisco. Two are bought by Rambler though Need- Jack Buck will handle the radio -TV announcing with Jerry Gross also on additional pickups this season will be ham, Harper & Steers. Lindsey Nelson, TV. exhibition games from Atlanta and San Ralph Kiner and Bob Murphy will han- Diego. The pregame TV shows will be dle the radio -TV announcing. San Francisco Giants Krvu(Tv) sponsored by Pabst Brewing through Oakland -San Francisco will carry an ex- Philadelphia Phillies WFIL -AM -TV Kenyon & Eckhardt and the postgame panded schedule of 19 television games Philadelphia have virtually the same shows will be co- sponsored by Carna- this season, an increase of eight games station lineups they had tion Co. through Erwin Wasey, and programing and over previous years. The staple of the last year. WFIL will feed 182 games, in- General Cigar through Young & Rubi- package is again the nine games played cluding 20 exhibitions, to a 23- station cam. Vin Scully and Jerry Doggett will with the Dodgers in Los Angeles. One radio network. WFIL -TV will originate handle the announcing on radio -TV. Sunday pickup from every other league 64 games, including preseason, for For the ninth straight year KWKw Pasa- two city and two exhibition games complete a four-station network. Day and night dena -Los Angeles will carry the Dodgers the TV lineup. Four games will be color - schedule in Spanish sponsored by Union road games and day home games are on casts. Pre and postgame sponsors are: the TV schedule. On radio, 5- minute Oil of California through Smock, Deb - General Mills through Knox Reeves, 10- and nam & Waddell. and minute pregame programs Household Finance through Needham, an openend postgame show will be car- Harper & Steers, and Volvo Import Inc. New York Mets Wtnv New York will ried. Sponsors for these shows include A 10- minute pregame show with Jackie feed a 190 -game schedule including 28 Aamco Transmissions through Wermen Jensen will be sponsored by Lucky exhibitions, to a nine -station radio net- & Schorr, and Chrysler dealers through Lager Brewing through BBDO and New work in New York and Connecticut. Young & Rubicam. There will be 30 Century Beverage. KSFO San Francisco Won -Tv New York will carry 129 games, minutes devoted to pregame TV pro- will originate 10 exhibitions plus the including three preseason. All 81 home grams. Richie Ashburn, Byrum Saam regular 162 -game schedule for a 17- games and a few road games are set and Bill Campbell will handle the radio- station radio network in California,

BROADCASTING, February 28, 1966 41 Why some of Western Electric's

Devices of microscopic dimensions are playing an ever- increas- has had to devise many new production techniques to meet the ing role in the advanced communications equipment Western challenges caused by the trend toward miniaturization. It's a Electric is manufacturing for the Bell System. And as components basic part of our contribution to the goal we share with our Bell shrink to the point of invisibility, they create bigger and bigger System teammates at Bell Laboratories and the 21 Bell telephone problems for Western Electric. companies. That goal: bringing America the most advanced tele- The basic problem is that many of these miniature components, phone communications in the world at low cost. like most of the equipment Western Electric makes for the Bell 1. One of our smallest devices. These "hearts" of diode System, must be produced in great volume. They must also meet switches are so small that it takes more than 1,000 of them to the high Bell System standards for quality and reliability because fill a thimble. They help control electric current in the new they must work perfectly, both individually and as part of the Electronic Switching System for the Bell telephone network. nationwide Bell communications network, for many years to come. 2. Gold wires used in micro -wiring. An ultra -fine gold wire As the manufacturing unit of the Bell System, Western Electric that is fed through a tiny glass tube is joined to contact points biggest problems are hard to see on this miniature integrated circuit made by Western Electric. coating machine which deposits the film on the glass. This coat- The microscopic transistors and resistors in the circuit are con- ing is so thin it would take 1,000 layers to equal the thickness nected by such wires, many of which are so fine that they are of a human hair. not even visible in this photo enlargement. 5. Magnified 12 times. Miniature devices like these are fused 3. In the eye of a needle. Photographically enlarged to show to each side of a germanium wafer to make an alloy junction its size relative to the eye of a sewing needle is part of a tran- transistor. Although made by the millions, these micro -electronic sistor switching device that can turn on and off in ten billionths devices must adhere to strict Bell System quality standards. of a second. This micro- device is but one of many designed by Bell Labs and made by Western Electric. 4. A circuit four millionths of an inch thin. Shown here Western Electric is a circuit complete with devices and connections that is MANUFACTURING & SUPPLY UNIT OF THE BELL SYSTEM etched on glass. W.E. engineers developed the high vacuum to happen. "What you in broadcasting produce Basketball pays off for Illinois Bell for public consumption -above and beyond its value as entertainment-has to Illinois Bell Telephone Co., al- TV Harrisburg, WEEQ -TV LaSalle, do with such matters as supplying a though a regular broadcast sponsor WEEK -TV Peoria, WGEM -TV Quincy, flow of knowledge for the growth of with much success, has found con- wrvo(Tv) Rockford, WHBF-TV Rock human minds and for the development siderable extra goodwill mileage from Island and wics(TV) Springfield, all or moral values," Mr. Townsend ob- its annual sponsorship of the state Illinois, and KETC(Tv) St. Louis. served. "And what we produce has to high school basketball championships Ed McMahon appears as program do with safe transportation to and from on a regional -TV network. host with sportcasters Jack Drees, their work and recreation of virtually So much so, in fact, that Illinois Vince Lloyd and Bob Starr. all the human beings in the country." Bell has been renewing the telecast "Because of Illinois Bell's long as- each year since 1952 and now has sociation with the tournament tele- well over a million dollar investment cast, sponsor identification is very Computer outfit in the event that spreads 14 hours strong," a company spokesman re- of programing over two days. The ported. "Surveys have shown that acquires Politz agency is N. W. Ayer & Son, Chi- most viewers really associate Illinois cago. Bell with the telecast," he said, "and This year's tournament will be the program has been an excellent In what amounts to an integration of held March 18 -19 in the 16,000 - vehicle for the company to reach its the human touch with the automated seat assembly hall of the University customers throughout Illinois." discipline, Computer Sciences Corp. last of Illinois at Champaign and will be This year all commercials will be week acquired Alfred Politz Research originated by WON-TV Chicago with of an educational nature, informing Inc. The transaction involved an undis- the feed going to another dozen sta- the public of how to get better use closed amount of Computer Sciences' tions throughout the state (BROAD- from their phones rather than trying common stock. CASTING, Feb. 7). The TV crew in- to sell specific services. For example, Alfred Politz Research, with head- cludes 30 technicians for the eight one commercial explains how mother quarters in New York City, is a leading cameras and remote gear needed for can avoid the pushy salesman who market-research firm. It's primarily con- the pickup. won't take no for an answer in his cerned with measuring market potentials In addition to WON -TV, stations phone pitch. Another tells how to get and the reasons behind consumer at- airing the games are wcIA(TV) and the most use from the telephone di- tudes. The research company, which wcttv(TV) Champaign, WICD(TV) rectory and a third tells about phone was founded in 1943, became nationally Danville, wTVP(TV) Decatur, WSIL- employes volunteer social work. prominent in 1953 when it published "A Study of Four Media," a project that compared the one -time and accu- mulative audiences of four magazines Nevada, Hawaii, Alaska and Arizona. regular season in Los Angeles. -Life, Look, the Saturday Evening Pre and postgame sponsors are Cali- In Mr. O'Malley's thinking, home- Post and the Ladies' Home Journal. fornia Packing Corp. through McCann - game telecasts seriously affect attend- Since that time the firm's principal Erickson, Bay Area Chrysler Dealers ance. So the Dodgers abide by O'Mal- thrust has been in print measurement. and Armour & Co., both through Young ley's law: Radio arouses curiosity while But it also has conducted studies to & Rubicam. Russ Hodges and Lon Sim- TV satisfies it. determine the advertising effectiveness mons will do the play-by -play and color of broadcasting. A Politz study in the on radio-TV. 50's, for example, commissioned by the Radio -TV gives extra Henry I. Christal station representative O'Malley eye still has organization, produced extensive infor- mileage to auto sales mation on the radio audience. that pay -TV gleam Under the new organization, Politz The importance of television and ra- Research, which has approximately 250 dio advertising employes, will One baseball voice continues to be a to the growth of the continue to be headed by proponent of pay television. Walter automobile industry was stressed by Alfred Politz, chairman of board, and O'Malley, owner of the Los Angeles Lynn A. Townsend, president of the A. Edward Miller, president and chief Chrysler a talk Dodgers, has his eyes on the sky and Corp., in before the executive officer. Mr. Politz, a one -time International Radio and Television So- feels that satellite -to -home transmissions physicist, once worked for the Elmo ciety in York may be the way pay TV will make sub- New last week. Roper research operation. Mr. Miller stantial progress. Elimination of the "Advertising on the air has become was publisher of McCall's magazine need to wire individual homes is cited increasingly important to us in the auto- from 1959 until 1964. as an enormous economic advantage of mobile industry," he stated. "And no- Computer Sciences Corp. and its sub- satellite transmissions. body will ever know just how much of sidiaries, Communication Systems Inc., The Dodgers make no secret of their the credit you people should get for the Paramus, N. J., and System Sciences desire to see the team carried on pay four great years our industry has en- Inc., Falls Church, Va.; form a large TV rather than free TV. However, the joyed since 1962. My own opinion is publicly owned organization in the field Dodgers realize that any pay -TV come- that your contribution to this long -sus- of information and system sciences. The back (following the 1964 referendum tained growth of car sales has been company provides industry, science and that outlawed pay TV in California) is substantial. But I can't prove it." government with business and scientific still several years away. Until that day He indicated that the "only way to data processing services, systems pro- arrives, the Dodgers want a minimum get a fix" on the value of TV -radio ad- graming, communications systems anal- of games on free TV. Traditionally only vertising to auto sales was to stop using ysis and engineering and systems and the nine games with the Giants in San the media for a year or so. But he project management. Francisco have been carried during the hastened to add that this was not going CSC has offices in seven major U.S.

44 (BROADCAST ADVERTISING) BROADCASTING, February 28, 1966 The soundest sound in broadcasting is the new sound of GATES

Four new portable transistorized remote amplifiers from GATES Four handsome, fully transistorized models. All rugged, for major news coverage or complex remote originations. compact and lightweight. Studio console quality. COURIER "70 "- two -channel amplifier provides two ATTACHE "70 "- three microphone mixing channels. microphone mixing channels, master gain control, illumin- Two are switchable to accommodate tape recorders or turn- ated VU meter. Weighs only 834 lbs. with batteries. tables. Extremely light weight - 10 lbs. with batteries. UNIMOTE "70 "- single- channel, fully transistorized DYNAMOTE "70 "- four channels. Broadcasting's newest remote or utility amplifier is no larger than a table radio. and most deluxe. Accommodates nine signal sources, includ- Ideal for mounting under a lectern or pulpit. ing two high -level inputs, two magnetic phonos and built -in For full details, write for ADV -160, our new attractive tone oscillator. Weighs 121/4 lbs., including batteries. Ideal 8 -page illustrated brochure.

HARRIS INTERTYPE

ON GATES

GATES RADIO COMPANY QUINCY, ILLINOIS 62302 U.S.A. A subsidiary of Harrisintertype Corporation metropolitan areas with headquarters in minute film, The Plumber, with music El Segundo, a suburb of Los Angeles. and sound effects. Exchange As part of the parent company's It's listed on the American Idea good, but no sale (Politz is privately- owned) and as of expansion, Max Katz, previously with last week was selling in the low 30's. Video Pictures Inc., New York, has WXYZ -TV Detroit appeared last been added to the staff as a live- action week to have sold an idea, if not director. BAR lists TV television time, to Detroit's J. L. About 20 major agencies have been Hudson Co., one of the coun- served by Focus. They include BBDO; try's largest retailers. Leo Burnett; Esty; Grey Advertising; ad `infractions' The ABC-owned station had LaRoche, McCaffrey & McCall; Mc- spent $4,000 and six months in Cann- Erickson; Needham, Harper & A total of 31,302 infractions of developing a mixed -media plan Steers; Ogilvy & Mather; J. Walter known commercial standards of adver- and presentation urging Hudson Thompson, and Young & Rubicam. tising agencies occurred on television to reallocate $520,000, the equiva- Among the 25 advertisers for whom stations in the top 75 markets during lent of four pages a week out of Focus makes commercials are Ameri- the last half of 1965, according to a newspaper budget that in one can Home Products, American Tobac- figures compiled by Broadcast Adver- sample week ran to almost 70 co, Anheuser- Busch, Bristol- Myers, tisers Reports on the basis of monitor- pages, to three Detroit TV stations Eastern Air Lines, General Foods, Gen- ing in those markets. (BROADCASTING, Feb. 14). eral Motors and Lever Brothers. In addition, BAR said there were On a 52 -week basis, wxYZ -Tv 8,618 instances of presumed infractions estimated, a TV budget of that of standards of other agencies. These re- size might be expected to pro- Cash register rings lated to agencies that are not BAR duce $5.2 million in "plus -over- subscribers and whose commercial normal" sales for the retailer. from grocery service standards are not specifically known to Last week, WXYZ -TV had its answer from Hudson. According BAR. In compiling this list, officials Approximately $1 million in advertis- of the monitoring firm said, BAR used to ABC station authorities, store ing has accrued to wPsx(TV) New York officials said that the wxvz-Tv its "best editorial judgment" of what over the past seven months as a result plan fits their thinking about the nonsubscribing agencies would con- of the grocery store distribution data media selection, but that sider infractions. they service the station makes available to The figures were reported in "BCG have no extra TV budget avail- advertisers. able now. Communique," a publication of Broad- E. Blaney Harris, vice president of cast Communications Group, the sta- sales for went, estimated that at least tion representation arm of the Avco half of the $1 million in business would Corp. not have been directed to writ if it did The BCG account referred at one not offer the service. Called the "Gro- point to "NAB code infractions." BAR cery Store Distribution Study," the serv- Chairman Phil Edwards said, however, Focus expands, may ice alerts advertisers to the percentage that they were not necessarily infrac- of their products that are displayed in tions of the code, but of standards move into TV pilots 2,700 stores in the New York area; the specified by the agencies themselves. location of the products; pricing and These, he said, vary from one agency Focus Presentations Inc., New York, comparative data on their competition. to another but in all cases are stricter producer of TV commercial films, last The studies are made by Marketing than those of the National Association week stepped into its own 70 x 95 -foot Enterprises Inc., for wpix, which has -of Broadcasters code. sound studio, organized an animation - exclusive rights to its services in the No Definitions "We don't define an and-design film subsidiary and appoint- New York area. MEI uses 27 retail spe- infraction," he said. "We let our clients ed a new film director as part of an cialists who check stores on a daily do that. Then we tell them how often approximately $250,000 expansion basis. it occurs." move. Supervising the project for wpnt is The NAB Code Authority is one of Eli Feldman, president, reported the Richard G. Koenig, manager of special BAR's subscribers. buildup and also hinted at another sales projects. He has announced a new The BCG report similarly noted that move -into TV pilot production. payment structure for advertisers eligi- the figures included some practices- Since its start 10 months ago, he said, ble to receive the MEI studies. Spon- product conflicts, for instance-that are Focus has raised billings from zero to sors of a specific brand that spend at not covered in the NAB code. Other over $1.2 million. Its work has included least $1,650 a week for 13 weeks are irregularities counted in the totals were some 60 TV commercials, over 75% entitled to one study; those that spend "triple -or multiple -spotting, overcom- of them in color. $2,550 a week for 13 weeks, three stud- mercialization in the time period [and] Focus has leased a 15- year-old studio ies and corporate advertisers that invest clipped programs." at 20 West End Avenue, one of the five at least $4,500 for 13 weeks, one study The BCG report also cited varying largest in New York, he observed. Plans for a number of brands. agency practices. Art Heller, vice presi- are to remodel it with a soundstage, The project began seven months ago dent and associate media director of several sets and new lighting fixtures, for five advertisers (Procter & Gamble, Benton & Bowles, was quoted as saying while continuing present operations at Carter Products, General Foods, S. C. that "we insist on NAB television code 400 Park Avenue. Johnson & Son and Quaker Foods) and adherence," while Sam Frey, vice presi- A new subsidiary, Focus Design Inc., now totals 20, covering more than 40 dent and media director of Ogilvy & has been formed by Focus Presentations products. Additional advertisers include Mather, was quoted as saying that "we with Chris Ishii as executive vice presi- Abbott Laboratories, Aerosol, Alberto- do not have a single fast and hard dent, Cliff Roberts as vice president and Culver, Best Foods, Borden's, Drake policy" but use "a flexible approach creative director and Phil Kimmelman Bakeries, General Mills, Heublein's, -that is dictated by the established cri- are to remodel it with a saundstage, Kellogg, Noxzema, Vick Chemical and teria and needs of individual clients." first project is a seven- minute to nine- Warner- Lambert.

-46 (BROADCAST ADVERTISING) BROADCASTING, February 28, 1988 PROGRAMING

10 Get Smart (NBC) 27.2 CBS -TV tops 10th 11 I've Got A Secret (CBS) 27.0 ABA group ponders 12 Batman I (ABC) 26.3 12 Batman Il (ABC) 26.3 issue Nielsen report 12 Dick Van Dyke Show (CBS) 26.3 free -press 15 My Three Sons (CBS) 25.6 Based on definitions and reminders con- CBS -TV assumed the lead in the 10th tained in the NTI report. These are avail- The advisory committee of the Amer- national Nielsen report for the current able upon request. ican Bar Association has been studying season. The network claimed a 21.4 (t) Households reached during the average min- the issues involved in fair trial and free ute of the program. average rating in the 7:30 -11 p.m. EST press. And its recommendations for new period for the two weeks ended Feb. 6. standards may be ready for publication NBC-TV had 19.8, a level close to ABC Films syndicates this summer, the midwinter meeting of its average ratings in the two previous the ABA in Chicago learned last week. reports (19.9 and 20.6). ABC -TV in- outer -space serials creased its average to 19.5, representing Otherwise the subject of news media a growth of 1.4 over the previous re- ABC Films reported last week it took little attention at the meeting. port's rating and 2.8 above its mark in has acquired domestic syndication rights The advisory committee is headed by the seventh report. to 53 episodes of Buck Rogers in the Justice Paul Reardon of the supreme Based on Nielsen estimates in first NTI report 25th Century and Flash Gordon two - judicial court of Massachusetts, assisted for February 1966 weeks (two ending Feb. 6)* reelers that average 22 minutes in by David Shapiro, Harvard University NIELSEN AVERAGE AUDIENCE(t) length. Initial sales by ABC Films have been 1 Bonanza (NBC) 32.4 professor. The committee has been made to WSB -TV Atlanta; xcoP(TV) 2 Bewitched (ABC) 32.1 meeting since December 1964 with 3 Red Skelton Hour (CBS) 32.0 Los Angeles, wsw -TV Cleveland and news media groups and others. 4 Gomer Pyle -USMC (CBS) 30.6 xrvE(TV) El Dorado, Ark.-Monroe, La. 5 Lucy Show (CBS) 29.2 Hal Golden, ABC Films president, Earl Morris, a lawyer of Columbus, 6 Beverly Hillbillies (CBS) 28.4 handled Ohio, was nominated president -elect of 7 Green Acres said the company already had (CBS) 28.0 the ABA. He would take office in 8 Hogan's Heroes (CBS) 27.5 these segments overseas and bought 9 Andy Griffith Show (CBS) 27.4 domestic rights from Vista Industries. August 1967.

Calling Mr. Keen, tracer of lost persons Who is Edward Paul Mattar III? of Maximum Service Telecasters. time may be opened to similarly What is the United States As- Wednesday's mail The letters sponsored programs. Although the sociation of Television Viewers? came to light when some of the con- number of viewers of such shows These questions were being asked gressmen opened their mail Wednes- might be smaller, he said, "their net all over Washington and in state day morning. They had not heard of worth might be substantially more." capitals last week and no one seemed Mr. Mattar or his organization and He said he doesn't believe any to have the answers. began asking questions. good purpose can be served by "flag On Wednesday (Feb. 21) form let- The National Press building said waving and negative approaches." He ters bearing Mr. Mattar's signature Mr. Mattar was receiving his mail at called the approach of the National and listing him as national executive the offices of Chittenden Press Serv- Association For Better Radio and director of USATV began turning ice, a firm that distributes releases to Television in counting the number of up. The only return address was the news offices. However, Chittenden muggings in a program as "irrele- National Press Building, Washington, officials said they were acting only as vant." D. C. 20004. a drop point for the USATV mail. Mr. Mattar intends to locate in the The letters said USATV was a Contacted Friday (Feb. 25) at National Press building as soon as nonprofit association aimed at im- Eastern College, Baltimore, where he USATV has enough funds for office proving TV programing and inviting is acting dean of students and an in- space and a staff. The cost of the the recipients "to become a member structor, Mr. Mattar said he already mailings are coming out of his of our National Advisory Board, and had 12 affirmative responses from his pocket, he said, and financing from to nominate 10 constituents for mem- mailing. He said the letters had been USATV members or supporters will bership on the board." The invita- sent to all representatives and sena- all be voluntary. He hopes "to oper- tions were made for the "board of tors, some governors and others. ate in such a manner to justify foun- trustees "-no names given. Mr. Mattar, 26, said USATV is his dation support." Before the week was out broad- "brainchild" and its purpose is to Other members of the USATV casters were wondering if Mr. Mat - open more TV time to public- service board were identified as Frank T. tar might not be an undercover programing. However, he is aware Relabate, a Baltimore lawyer, and lobbyist for community antenna TV such programs can't be welfare cases, Suzanne Royter, a Washington pub- interests. that the stations and networks have lic- relations executive. The National Community Tele- to be paid for airtime and produc- Mr. Mattar had been active in vision Association said he wasn't tion. New York state politics and worked one of its men and questioned if this To this end he wants to create a for the Republican presidential nomi- idea might not be part of broad- broad base of support to show pro- nation for Governor Nelson Rocke- caster lobby. This premise was de- gramers and advertisers that viewers feller (N.Y.) in 1964. Later that nied by the National Association actively support public-service pro- year he wrote a book, "Barry Gold- of Broadcasters and the Association graming. In this way he hopes more water: A Political Indictment."

BROADCASTING, February 28, 1966 47 Managed news criticized would violate company policy. The original complaint came from Dan at Chicago meeting United we stand ... Rather, another CBS newsman in Sai- gon, who said the orders had come York. Government management of news Kum Houston, country-music from New CBS News's position was that no such order had originated came in for criticism last week by a station, rallied to the cause when in New York but there might have been broadcaster and a congressman in talks the local ABC -TV affiliate, KTRK- before the Inland Daily Press Associa- TV, moved to cancel The Jimmy a misunderstanding. tion meeting in Chicago. Dean Show, on Friday night. The spokesman said the issue will be Walter Cronkite, CBS News, cited Roy L. Lemons, station mana- treated as "an internal matter." The what he said were instances of how the ger of xrxx, ran a special edi- man held responsible will be severely but administration has failed to fully in- torial urging listeners to write rea- reprimanded or discharged, his form the public of facts about man- sons why they thought the show name will be withheld "so that he unemployable," was power needs in Vietnam. He proposed should not be cancelled. To date won't become it that a House subcommittee that has xucx has received 1,122 letters said. been holding hearings on a freedom of that it will send to ABC -TV pro- information bill might become a sort of graming officials in New York. "permanent court" to which citizens Mr. Lemons stated that "the Flying -W has versatile could report instances of managed news. editorial was not discriminatory Representative Donald Rumsfeld (R- in any way toward ABC-TV or photographic airplane Ill.) charged the White House with at- KTRx- TV.... We just wanted our listeners to know that the program tempting to kill the proposed freedom Flying -W Productions Inc., New might be cancelled and they of information legislation. He said York, announced last week that it now should voice their opinion now." "the Johnson administration has been has the capability to carry any type particularly skillful and imaginative in camera from the lightweight 16 mm its use of secrecy and news manipula- movie cameras to 70 mm widescreen tion as a protective device. Within the motion -picture equipment in its North last few years increased government the press gallery." American Photographic Aircraft, a secrecy has resulted in a marked loss of He charged that the President "has twin -engine plane especially adapted confidence by the people in their gov- only to whisper a suggestion that he for photography. ernment." would like to take to television, and all The plane is capable of speeds from the channels are open to him. The ex- 75 miles an hour to 250 miles an hour ecutive branch of the government has with a range in excess of 2,000 miles. Broadcast important those media at its beck and call. I say The craft has camera openings on that the Congress should be brought top, on the bottom, in the nose, in the close to the people," Hill debates -Morse adding that the tail and at both sides, each fitted with people should demand live coverage by mounts capable of holding the specified broadcast news organizations. equipment. According to the company, Senator Wayne Morse (D -Ore.) last He denied the argument that live the nose position is capable of holding coverage week called for broadcast coverage of would encourage "grand- a cameraman, assistant, producer and all major debates, citing the technologi- standers" to attempt to steal the show director. The plane will accommodate a cal advancements of the industry and during coverage by saying: "The Amer- production crew of seven with equip- ican people will saying: "The mechanics could be so ar- take care of grand- ment baggage. It can operate on standers." and ranged that they would not in any way the airstrips with its slow-flight But Representative smallest interfere with the Richard Ichord capabilities. (D-Mo.) said that the televised hear- operation of the Flying-W is at 222 East 44th St. ings of the Foreign Relations Commit- Congress." Telephone MU 7 -9032. Senator Morse tee on Vietnam had demonstrated only is currently in- one thing: that the House "should un- volved in the pol- der no circumstances ever permit its icy debate on the proceedings to be televised." Stations refuse film war in Vietnam Representative Ichord maintained and, according to that the televising of sessions "is the on Vietnam protesters a staff source, he most effective way to convert serious will not introduce deliberative proceedings into a first - Three Binghamton, N. Y., television any legislation to class comedy." stations have turned down a film, allow broadcast Senator Morse "While Brave Men Die," depicting ac- coverage of the tions of those who oppose U. S. inter- live debates. But it is understood that CBS News investigates vention in Vietnam. he would support any legislation intro- Generally, the stations felt the 30- duced to seek this objective. GI payment charge minute film would not be a significant Senator Morse said television and ra- addition to what has already been car- dio have developed to such a degree that CBS News officials in New York are ried on newscasts about such protests. it is possible for the people to be con- investigating charges that a correspond- The film, produced by Newscope tinuously informed through those ent in Vietnam paid servicemen there Inc., Washington, had been purchased media, "without causing the slightest to participate in a network radio pro- by the Southern Tier Freedom Founda- interruption or inconvenience to the gram, Ask CBS Radio about the Draft, tion and was offered to WINR -TV, WNBF- operation of any agency of the govern- and to ask questions fed to them by the TV and WBJA -TV. The group was said ment-including the Senate." reporter. to have been ready to buy the air time, He said the people have "the right A spokesman for Richard Salant, act- if that would have been a requisite. to learn of a historic debate such as ing CBS News president, said last week However, the stations said purchasing this from a more direct medium than such action would be unethical and time had nothing to do with their deci-

48 (PROGRAMING) BROADCASTING, February 28, 1968 sion. The Southern Tier group was to have shown the film in an auditorium last Thursday (Feb. 24) and was offering 'Ll]F it to the public free of charge. This CUI TUBES way the public would have "the opportunity which was denied them by the television stations," according to NOW AVAILABLE James J. Russell Jr., president of the foundation. FOR ALL 3 -INCH The film was narrated and directed by Donald C. Bruce, former Republican TV CAMERAS congressman from Indiana, and Fulton Lewis III. Mr. Bruce said he had received 10 to 15 inquiries about the film from television stations, that "some TV NEW EEV stations have bought it and others are giving it serious consideration." He said the film had been designed for mass showing and not specifically for TV. Binghamton is the first place where there "has been any static," he DION added. LONG -LIFE SELECTED TUBES Program notes... 4415E/4416E Nazi return? An Austrian Affair, a FOR COLOR CAMERAS IMAGE ORTHICONS documentary investigating whether a PLUS ELCON TARGET! neo -Nazi revival is underway in Aus- tria, will be presented by NBC -TV on Sunday, May 15 (6:30 -7:30 p.m. EDT). VISUAL ELECTRONICS announces the availability of the English Electric Valve TV doctor Harry Mynatt, who's re- ELCON matched tubes for Color TV. signed as Midwest sales manager for Proved with exceptional long-life oper- Four Star International, Chicago, has in and set up his own business in Hollywood ating performance black- -white, as a program doctor or troubleshooter. the EEV ELCON 4415E/4416E Tubes Mr. Mynatt, who was vice president of offer substantial savings multiplied three- Queen for a Day throughout the long fold in color. run of the series, will attempt to solve problems of specific programs. He's MATCHED. ELCON TUBES are selected already accepted assignments involving and coded for use in red, green, and blue Talent Associates' Supermarket Sweeps, channels. Selection is made on the basis series and the Dorothy Shay Show on of camera control operating parameters, warts -TV Columbus, Ohio. Mr. Mynatt as well as in tube sensitivities and signal also will operate as a free -lance syndi- cator. current outputs. In most cases, the need for trimming with neutral density filters Dickens special British actor Emlyn is completely eliminated or minimized. Williams will star in a one -hour CBS - TV special devoted to readings from the works of Charles Dickens, to be Plan for the Finest presented sometime next fall. in High Band VTR Color Performance ... For night owls WPRo -Tv Providence, R. I., will schedule feature films all 1 ! night long on an experimental basis on THE 1==1 CONTINENTAL. March 3, 10, 17 and 24. On each of these nights, it will carry four films starring an individual Hollywood per- Visual Allen Model V/A 100G sonality. On March 3, four Humphrey Maste Color Video Tape Recorder Bogart films will be telecast, followed on March 10 by Frank Sinatra features; on March 17 by Robert Mitchum presentations and on March 24 by Marilyn Sold Nationally By Monroe pictures. VISUAL ELECTRONICS CORPORATION Shows from home New Yorkers of 356 west 40th street new york, n. y. 10018 (212) 736 -5840 foreign extraction may soon be able to hear radio broadcasts from their native lands on wRVR(FM) New York. The station has invited broadcast orga- LOOK TO VISUAL FOR NEW CONCEPTS IN BROADCAST EQUIPMENT nizations in over 30 countries to send

BROADCASTING, February 28, 1966 49 WRVR 12 hours of programing repre- Houston; WVUE(Tv) New Orleans; ment is not forthcoming with 60 days, senting what audiences in each country KATU(TV) Portland, Ore.; LATV(TV) the musicians will receive an additional have available to them on an average Little Rock, Ark.; KLAS -TV Las Vegas, 50% of their original salary. broadcast day. During May, WRVR will and WFLA -TV Tampa, Fla. Of the 1,506 musicians eligible to devote a day to each country that par- vote for the new agreement, 859 ballots Jack's songs Songwriters Sammy ticipates, suspending its regular pro- were received. There were 737 votes in Calm and Jimmy Van Heusen have graming from noontime on. In ex- favor of approving the and 122 been signed by NBC -TV to write the contract change, WRVR has offered to supply votes opposing it. each of the participating organizations score of a one -hour musical based on with 12 hours of its own programing. the fairy tale Jack and the Beanstalk. The program is scheduled for next " Ivanov" record RCA Victor Records, season. It's talk, talk, talk New York, has purchased rights for recording Chekov's drama "Ivanov," Number climbs Four Star Interna- around clock at KLAC set for a Broadway run on May 3 and tional has sold its group of 10 musical for subsequent TV exposure. The Al- color programs, Something Special, to Conversation, the art that television WOR-TV New York, raising total num- exander Cohen Production, starring Sir supposedly has torn asunder, is being ber of markets sold to 49. Each of the John Gielgud and Vivien Leigh, was to resurrected by a West Coast radio sta- one -hour specials spotlights a musical be recorded yesterday (Feb. 27). tion. Last week, KLAC, the Metromedia personality. Inc.-owned AM station in Los Angeles New British import Another British - began a 24- hour -a -day, seven days a produced TV series has found a net- Reich specials Wolper Productions week The sta- work slot. CBS -TV will present Hip- will begin production this summer of telephone -talk format. first podrome, a one -hour comedy- variety- three one -hour documentary TV spe- tion claims to be the to have total in circus series in color as summer re- cials based on William L. Shirer's best- listener involvement its programs. placement for The Red Skelton Hour selling book "The Rise and Fall of KLAC calls the format "two -way (Tuesday, 8:30 -9 p.m.), starting July the Third Reich." The programs will radio." The only break in the consist- 5. The series will be produced on tape be produced in association with MGM. ency of the sound is a news break every by Mr. Skelton's Van Bernard Produc- hour on the hour and periodic telephone tions and Rediffusion Television Ltd., calls to people who are in the news. at Rediffusion's Wembley Studios in Re -use and penalty fees The station's disk jockeys have been England. fitted into the new format. The current add to musicians' income roster of six are handling the full day's Do you remember? KYw -TV Phila- programing, with one former DJ work- delphia is producing a one -hour special The hundreds of men who toot the ing a six -hour shift, two presiding over entitled The National Nostalgia Test three hours each and three others on to be telecast in April. Based horns and bang the drums in the mak- on mem- the air for a total of four hours each. ory of "good old days," the program ing of live TV and recorded announce- will draw questions from show business, ments and jingles and phonograph re- The success of the early -morning sports, household items, comic strips, cordings in Hollywood collected nearly telephone -talk Joe Pyne Show prompted radio and famous people as well as a half -million dollars in penalty and in the move. Since starting a 6 -10 a.m. other categories. Answers to the ques- re -use payments last year. This was in talk show last October, in what used to tions will be based on a point system addition to the regular salaries they re- be a comedy -music time slot, Mr. Pyne with a handicap according to age. David ceived for the original recording of the reportedly has measurably improved Brenner will produce and direct the commercials. the station's overall ratings. Earlier in test for KYW -TV. The payments to members of Holly- the year, KLAC'S TV affiliate in the mar- wood Musicians Union Local 47 ranged ket, KrrV, switched to an all -talk format Arf, ad for TV That perennial philo- from about $16,000 paid by one com- in the late -evening hours. sophical waif "Little Orphan Annie" pany, down to $10.80 paid as an addi- and her dog Sandy may be coming to tion to one man's salary for failure to television. In line what's with become reimburse him within the time specified Writers want to return a full -blown trend, Filmways Inc. an- in the union's contract. For the most nounced last week has that it acquired part the penalty payments involved com- to residuals plan television and feature film rights to the panies cancelling dates improperly. The long-lived comic The has strip. project total of $454,204.07 in penalty and been By unanimous accord, members of turned over to writers Hal Good- re -use payments received by the musi- man and Larry Klein, creators and the Writers Guild of America West last cians local does not include similar fees producers of My Little Margie, for de- week voted to revert to a compensation collected from feature -film and televi- position they struck the motion picture velopment. It has not been decided if sion -film producers. the comic strip will be produced as a and television industries for five months feature or TV series or both. In a separate announcement, Local in 1960 to change. In a meeting held in 47's parent body, the American Federa- a Beverly Hills hotel, the guild's mem- Magic at Desilu Desilu Sales Inc., tion of Musicians, confirmed ratification bership ratified a WGAW council and Hollywood, has acquired a magic prop- of a new three -year labor agreement TV board proposal to return to rerun erty, Trick and Treat, a series of five - covering TV -radio spots and jingles. compensation based not on royalties but minute programs featuring a magic The major provision of the agreement on a residual plan. trick and an explanation of how it's calls for a new schedule of penalties for In 1960 the guild went on strike to done. There are 130 color episodes late payment, either of original or re- win foreign payment for use of TV available. Desilu Sales owns world -wide use payments. Under the new contract films by way of the royalty method. distribution rights of the series. Early a 5% penalty will be added to musi- But things didn't work out the way the sales of the series have been made to: cians' salaries if payment is not made writers anticipated. Foreign grosses WON-TV Chicago; KOMO -TV Seattle; within 15 days; an additional 5% (or haven't been as high as hoped. The KCPK -TV Salt Lake City; Kovn(TV) 10% total) will be added if payment is scheduling of more two-hour films on Stockton- Sacramento, Calif.; KPRC -TV not made within 30 days; and if pay- TV has cut into the demand for their

50 (PROGRAMING) BROADCASTING, February 28, 1968

March 21- Broadcasting's Pre - March 28- Broad- Convention coverage of the 1966 Bröádcästing casting's Special NAB Convention. Executives in the Convention issue - programming, creative, technical and delivered to all suites, management fields of network and rooms and exhibits local broadcasting will receive this at the convention in issue before they leave for Chicago. addition to the 28,000 This primer for the convention will regular subscribers. feature: TFE 66 -a complete report on This issue will contain this year's television film exhibits a complete report on with the emphasis on the widening "Where to Find" demand for color; complete convention everything and agenda; problems facing the everyone ...and a final wrap -up report convention and possible solutions; an on the problems facing the 1966 outline of the engineering conference convention. This issue is of vital indicating speakers and topics; and a importance to advertisers wishing to run -down of the major -equipment direct delegates to their exhibits. manufacturers who will be exhibiting Deadline -March 15th. what and where. Deadline -March 10th. April 4- Broadcasting's Post April 11 -the Post -Post Convention Convention issue -a complete report issue -Broadcasting's definitive look on everything that happened, both at the new equipment shown at the for those who could not be there and 1966 convention. A special team of for those who could not be everywhere. convention reporters will analyze the It will include a special feature study new color cameras and accessories, on color programming, present and complete with pictures, availabilities, future ... a report on syndication and where to get them. Also, reports programming and sales at the conven- on video tape advancements, mono- tion...a general, highlight look at all chrome and color TV equipment, the exhibits, including sales made by television transmitters, AM FM exhibitors. Deadline -March 25th. transmitters, television tape equipment, audio equipment, television mobile equipment, TV cameras, control room equipment, AM, FM and TV antenna systems and towers, radio and TV station automation equipment, microwave relay equipment -in fact, all types of equipment used in radio, television and CATV will be studied in this special issue. If you sell equipment -you'll want to reserve your space in this comprehensive guide to the newest broadcast equipment. Deadline -March 31st. Here is a four dimensional sales package which will reach the entire Broadcast spectrum, and it has your name on it. Call or wire your space reservation today to: Washington 20036 Maury Long, Vice President and General Manager; Ed Sellers, Sales Manager; 1735 DeSales Street, N.W. Phone 202 -638 -1022 New York 10022 Warren W. Middleton, National Sales Manager; Eleanor Manning, Institutional Sales Manager; Robert Fennimore, Eastern Sales Manager; 444 Madison Avenue Phone 212 -755 -8355 Chicago 60601 David J. Bailey, Mid West Sales Manager; 360 N. Michigan Avenue Phone 312 -236 -4115 Hollywood 28, California Bill Merritt, Western Sales Manager; 1680 N. Vine Street Phone H011ywood 3 -3148 output. What appeared at the time to Mich.; KSIM Sikeston, Mo.; KXGN Glen- be one of the most attractive features dive, Mont.; KFYR Bismarck,KGPC Graf- of the royalty plan, the so- called "in More praise on blackout ton and KBMW Whapeton, all North perpetuity" clause, which gave a writer Dakota; WPPA Pottsville, Pa.; WDIX a share in a series as long as it was ex- Another government official Orangeburg, S. C., and KDUX-FM Aber- hibited somewhere, has been a particu- praised the efforts of broadcasters deen, Wash. Now in 463 markets. lar disappointment. The writers have during the northeast electrical The World of Money (Signal Pro- found that most series are getting only power blackout Nov. 9 (BROAD- ductions Inc.): WIMA Lima, Ohio, and about two off-network runs. CASTING, Nov. 15, 1965). WMFG Minn. The WGAW starts labor negotiations John W. McConnell, assistant Hibbing, with movie and TV producers next director of the Office of Civil Point of Law (Signal Productions month. The guild's contract with the Defense, credited the broadcast Inc.) : WCTA Andalusia, Ala.; won; producers expires June 15. Now backed media with preventing the appre- by its membership endorsement, the Geneva and WMIX Mount Vernon, both hension that gripped the area Illinois; WCCM Lawrence, Mass., and WGAW is sure to make a switch back And he from turning into panic. KPAY Chico, Calif. to residuals a key part of its demands. praised the ability of some of the radio stations to sustain broadcast Red Foley (Radiozark Enterprises Film sales ... operations through the use of Inc.): WSDR Watertown, S. D.; moil emergency generators. Clinton, Okla., and wcau Columbia, Girl Talk (ABC : -TV Films) KTSM In testimony before a special Miss. El Paso; WRCB -TV Chattanooga; WDSM- subcommittee investigating the TV Superior, Wis.; WNHC -TV New failiire, conducted by Representa- Strangest of All (Radiozark Enter- Haven, Conn.; WNBF -TV Binghamton, tive Walter Rogers (D-Tex.), Mr. prises Inc.): WNVA Norton, Va.; wsoQ N. Y.; WFIL -TV Philadelphia; KFRE -TV McConnell said that the OCD North Syracuse, N. Y.; WCUB Mani- Fresno, Calif.; wrEN(TV) Albany -Vail had assigned priority emphasis towoc, Wis.; WSUN St. Petersburg, Fla.; Mills, N. Y.; KFMB -TV San Diego; to its work with the FCC to de- WMRN Marion, Ohio; KGEZ Kalispell, WBNS -TV Columbus, Ohio, and wsoc -ry velop indoor radio alternating de- Mont.; WBHC Hampton, S. C.; winc Charlotte, N. C. vices to replace outdoor warning Hickory, N. C., and KIML Gillette, Wyo. 20 Grand (ABC Films): WNBF -TV sirens and for improving pro- World Picture (Triangle): KCFA Binghamton, N. Y.; WNHC -TV cedures for transmitting attack New Spokane, Wash., and wiry Danville, Haven, Conn.; KFRE -TV Fresno, warnings over commercial radio Calif.; III. WLYH -TV Lancaster- Lebanon, WFBG -TV stations. Altoona and WFIL -TV Philadelphia, all Pennsylvania, and WLUC -TV Marquette, Mich. AM -FM duplication WLVA -TV Lynchburg, Va.; KARK -TV Harvey Cartoons (ABC Films) : Little Rock, Ark., and WTOL -TV Toledo, deadline moved again KGGM -TV Albuquerque, N. M.; WNEW- Ohio. Tv New York; KMBC -TV Kansas City, Mo.; WTrG(TV) Washington, and KTTV- Felix the Cat (Trans -Lux) : WCEE -TV Some 115 FM stations last week re- (TV) Los Angeles. Freeport- Rockford, III., and WMSL -TV ceived another extension of the dead- Decatur, Ala. line for compliance with the FCC's 8th Man (ABC Films) : Krrv(rv) AM -FM duplication rule. Top Draw Features (Trans -Lux) : Los Angeles, and WGN -TV Chicago. The commission said that it had not WTTG(TV) Washington. One Step Beyond (ABC Films) : reached a decision on their requests for WFrv(TV) Orlando, Fla., and WPM- exemption from the rule and therefore (TV) New York. Radio series sales ... was extending the deadline form March 1 to March 31. Of the 115 requests The Joe Pyne Show (Hartwest Pro- Space Angel (George Bagnall & As- 100 are for permanent exemption. ductions Inc.): WAVY Portsmouth, Va.; sociates) : WLCY -TV Largo -Tampa, Fla.; The rule prohibits FM's in commu- KIDD Monterey, Calif.; KARR Great xvTV(TV) Sioux City, Iowa; KRGV -TV nities of more than 100,000 from du- Mont.; WASK Lafayette, Ind., and Weslaco, Tex.; wrrv(Tv) Bloomington- Falls, plicating the programing of their af- wccM Lawrence, Mass. Indianapolis, and WFAM -TV Lafayette, filiated AM's in the same community Ind. The Shadow and The Green Hornet more than 50% of the time. Adopted WRNL Richmond, 1964, rule was to Superman (Superman TV Corp.): (Charles Michelson): in July the originally Va. have gone into effect in August 1965 WPIX(TV) New York; WNAC -TV Boston; (BROADCASTING, July 6, 1964). wKSs(TV) Burlington, N.J.-Philadel- Here's Heloise (King Features Syndi- Of the 200 stations affected by the phia; wxaD(TV) Detroit; KTVU(TV) cate) : KAST Astoria, KATR Eugene and rule, 146 had requested exemptions. Of Oakland - San Francisco; wivw(TV) KAPT Salem, all Oregon; KIRO Seattle, the 146 requests 31 have since been Evansville, Ind.; KOAT -TV Albuquerque, KHQ Spokane, KTAC Tacoma and KIMA withdrawn or otherwise disposed of. N. M.; WTVM(TV) Columbus, Ga.; Yakima, all Washington; KOGT Orange, In its notice last week the commis- WMAR -TV Baltimore; WDAF -TV Kansas Tex.; wKBV Richmond, Ind.; WAVY sion also said that where individual re- City, Mo.; wrro(TV) Washington; Portsmouth, Va.; WJCM Sebring, Fla.; quests are denied, the rule will become wPTZ(TV) Plattsburgh, N. Y.; WWAY -TV WERB Garden City, wccw Traverse effective at those stations about one Wilmington, N. C.; WCSH -TV Portland, City and WBRB Mount Clemens, all month after release of the decision. In Me.; KFDX -TV Wichita Falls, Tex.; Michigan; wcwR Clearwater, Fla., and addition the FCC staff will be given KGMB -TV Honolulu; WRVA -TV Rich- WRDS South Charleston, W. Va. to further extensions for mond, Va.; wxaC -TV Cincinnati; wrrN- authority grant Earl Nightingale Program (Nightin- up to six months, where necessary for TV Washington, N. C., and RARD -Tv Wichita, Kan. gale- Conant) : WTRP La Grange and the stations to secure the necessary WDAX McRae, both Georgia; wrTR equipment and to make other changes, The Mighty Hercules (Trans -Lux) : Westminster, Md.; WLAV Grand Rapids, the commission said.

BROADCASTING, February 28, 1966 (PROGRAMING) 55 THE MEDIA

Who are this week's bad guys?

The big boys -the TV networks, large TV advertisers -cast in villain's role as House small business group starts hearing

A House Small Business subcommit- close his name, but it is understood he heavy investment in TV advertising by tee began an inquiry into FCC matters feels the control the networks exert over national companies and, finally, the relating to small business last week, programing has limited his employ- difficulty local advertisers have in and left little doubt that big business ment opportunities. breaking into prime television time would be getting rough treatment, at The subcommittee is a special one with their sales messages. least verbally, as the hearing proceeds. on the regulatory agencies, headed by Is This Public Interest? He con- Questions addressed to members of Representative John Dingell (D- cluded by asking the commissioners to the commission referred pointedly to Mich.) He led the questioning, but most submit in writing their views as to how networks' power and wealth, and re- of the questions were prepared by staff the traditional public-interest yardstick flected concern over the small adver- counsel, Gregg Potvin. applies to that situation. He also sug- tiser's difficulty in gaining access to In one lengthy question based on the gested that the commissioners state prime television time. commission's study of network pro- whether broadcasters might be required FCC Commissioner Lee Loevinger graming practices, Mr. Potvin referred to make prime time available to local made the commission's task of appear- to networks as "epitomizing major eco- advertisers at rates they could afford, on ing concerned about small business a nomic concentrations of power," then the same theory that trucking com- difficult one by accusing it of picking went on to ask whether the networks' panies with profitable common -carrier on small stations while giving networks "incestuous" manner of carrying pro- franchises are required to serve less a wide berth -at least in the matter of grams they own in whole or in part re- profitable routes. advertising practices. sults in outstanding quality of program- FCC Chairman E. William Henry, Network programing practices are ing. "Precisely what benefits are flow- who did most of the talking, for the expected to come in for sharp criticism ing . . . from having only three net- commission, said: "No one can justify when the hearing resumes tomorrow works?" the existence of the present structure (March 1), with a former independent At another point Mr. Potvin read a in terms of the quality of the entertain- television producer expected to testify. lengthy statement that discussed the fi- ment program we are getting." But he Subcommittee sources would not dis- nancial health of television stations, the added that "the public affairs and spe-

So who's got time to write to Washington?

Image wise, the FCC dropped a And she meets those needs. She's big and reporter and as a correspondent bomb last week. on local news. She promotes every for wcto Janesville, Wis. It gave a short-term license re- civic activity that comes along. Pub- "Every single Sunday morning newal to Esther Blodgett, of Har- lic service announcements are com- since the first broadcast day," said vard, Ill. (pop. 4,248). monplace. the Beloit (Wis.) Interstate Vista, in Miss Blodgett, 55ish, gray haired, Miss Blodgett's appreciated, too. a feature story on her recently, is licensee of wMCw, a 500 -w day - Mayor Ronald J. Morris said the "Esther Blodgett has been at that timer. And in many ways she is the station "is a million -dollar station" same microphone bringing her lis- ideal licensee. because of its public services. "We've teners the news of Harvard and the She works at her station, located come to count on it so much," he area...." in a converted farm house on a small said. "It is such a great help in so "This station was started as a high - farm in the northern Illinois com- many ways." quality radio service," she is quoted munity. In fact, she is one -fourth of Last year, she was honored by the as saying. "And I've tried to keep it the staff -one -fifth if you count local Lions Club at a party, at which that way." Charlie, the watchdog. a host of public officials and civic Then why the one -year renewal? She works the board, serves as leaders paid her tribute. (Lions Club Why would the commission take an announcer, script writer and adver- members surprised Miss Blodgett in action that so clearly stamps it the tising saleswoman. And she takes a the middle of a newscast to extend villain in the piece? Miss Blodgett, tape recorder with her wherever she the invitation to the party.) according to the commission an- goes. Miss Blodgett put the station on nouncement, has failed to file "re- She's good at her job. She knows the air herself 11 years ago. That quired reports and information." her audiences' needs -her family was after she had done stints as a "She's notorious," said one slightly have long been residents of the area. newspaper advertising saleswoman exasperated commission official, fully

56 BROADCASTING, February 28, 1966 cials ... perhaps do justify it. I sometimes wish that there would be a more selective criticism of TV programing NEM than we find in this country." He also noted, however, that the commission's proposal to prohibit networks from owning or having equity interests in more than 50% of their prime -time programing is aimed at breaking the networks' control of programing sources. "This is what we're concerned with, rather than the number of networks," he said. He also said that the FCC is in touch with the Department of Justice on the question. Chairman Henry touched on the matter of access to prime time in his prepared statement, in which he noted that prime time "is quite expensive" but said that its availability to local advertisers is a matter that the commission prefers to leave to the "day-to -day business judgments of the stations or networks." Commission Concern He went on to say, however, that the commission would be concerned "with any particular practice inconsistent with the paramount public interest." He said the lack of common- carrier regulation in broadcasting "does not insulate licensees in this area from commission scrutiny of practices which are not consonant with operation in the public interest." The commission's principal answer to the problem, he indicated, is encouraging the establishment of additional UHF stations. Chairman Henry noted a growing interest in UHF, with UHF set saturation now at about 25% and increasing by another 10-12% each year. He also said that if the expected sta-

TYPE 112 PHASE MONITOR for DIRECTIONAL A M SYSTEMS aware of all Miss Blodgett's virtues as a licensee. "If it had been anybody else, Compatible With Automatic Logging Equipment they'd be in for a license- renewal hearing. She wouldn't file anything. Adaptable to Remote Operation She ignored the staff. The staff spent (Remote Panel Available) more time on her than on 10 Automatic Day -Night Reference Switching people." Two commissioners for whom No Operating Adjustments- Instant Readout Miss Blodgett's virtues outweighed 1° Phase Accuracy ... 1"/o Current Accuracy the violations are Lee Loevinger and Up to 9 Towers -State Rosel Hyde. Chairman E. Wiliam ...All Solid Henry, Kenneth A. Cox, Robert E. Lee and James J. Wadsworth voted for the sanction. Miss Blodgett, whose difficulties apparently stemmed in part from her use of inexperienced employes, isn't mad at anybody. Her concern is 1111T-17ELECTRON /CS that the publicity given the sanction Producers of NEMS -CLARKE Equipment will make the FCC look bad. "I have no complaints," she said. "I don't A Division of Vitro Corporation of America want to aggravate the situation." 919 Jesup -Blair Drive Sliver Spring, Maryland

BROADCASTING, February 28, 1966 57 tion growth continues, the VHF and "there is no distinction between regu- smaller markets if interested parties UHF commercial stations should in- lating the intrastate transmissions of a can convince the commission to hold crease from 600 to more than 800 by CATV and those of a network." them. 1970. The commission has on several oc- UHF Concern As he has before, The hearing got off on a discordant casions asked Congress for authority Chairman Henry stressed that the com- note when Commissioner Loevinger, to regulate networks, and Chairman mission's concern in the major markets responding to Representative Dingell's Henry did not respond directly to Com- is CATV impact on UHF development request for individual views from the missioner Loevinger's argument. But in and the possible transformation of commissioners, said the commission's answer to a question from Representa- CATV's into wired-pay -television sys- procedures generally are "burdensome" tive Dingell, he indicated that the com- tems. on small stations. And hearings, he mission is moving into network regu- He said the commission had received said, have come to be used as sanctions. lation "one step at a time." conflicting opinions on whether pay But he bore down on the commis- He recalled that the commission sev- television was in the minds of those sion's campaign against overcommer- eral years ago barred networks from companies willing to risk substantial cialization, which he has long opposed serving as spot -sales representatives for capital in CATV ventures in major as a "petty" activity. Last week he said their affiliates, and then killed option markets. He said CATV is now "pay the commission was using it to "harass" time. Currently, he said, the commis- television of a sort." small stations while it ignored the ad- sion is considering its proposal to pro- At one point, there was a surprising vertising rate discounts that networks hibit networks from owning or having disagreement between the chairman on give to multi -million -dollar advertisers. equity interests in more than 50% of the one hand and several commissioners "If the question of broadcast adver- their prime -time programing. on the other as to whether the rule tising is significant," he said, "then requiring carriage of a station's signal rate discounts are more important than applies to commercials. commercials. . . ." Yet, he said, the Chairman Henry, commission policy bears heavily on asserting that the commission small stations and the small advertisers Henry: few had encountered only one or two CATV's were that buy spot announcements costing that substituting own from 50 cents to their commercials for those of the $5. stations whose programs they were The commissioner didn't call for ac- CATV waivers transmitting, said: "This is something tion on the rate -discount issue. He we'll get to." noted that CBS has adopted a new rate Tells House group rules plan that excludes discounts (BROAD- Disagreement Immediately, Com- CASTING, Feb. 14), and said he expects are designed to make it missioners Kenneth A. Cox, Rosel H. the other networks to follow suit. The Hyde and Lee Loevinger, who were issue has become "academic," he said. part of overall TV system present, said their understanding was Public's Idea Chairman Henry de- that the carriage rules clearly applied nied the harassment charge, asserting to commercials. Chairman Henry said that the campaign against overcommer- The FCC doesn't expect any patch- he saw problems with the carriage re- cialization results from complaints from work design of regulation resulting quirement in the event copyright laws the public. He said that the commis- from provisions in its community an- or the Communications Act's rebroad- sion applies the same standards to all tenna television rules permitting waivers cast section are applied to CATV's. licensees. and exceptions. However, commission staff members He and Commissioner Loevinger "We don't intend to grant many later said the chairman probably was also disagreed somewhat on the char- waivers, with a lot of people being "tired" from several hours of testimony, acter of the stations whose commercial treated differently," Chairman E. Wil- and that the carriage rules, as envis- policies and practices have been liam Henry told Congress last week. aged by the commission, would apply studied. Commissioner Loevinger said He was testifying before a House Small to commercials. They noted that the that since January 1964 the commission Business Subcommittee that is looking commission had indicated it didn't in- studied the records of 49 stations. Of into a variety of matters under FCC tend its rules to foreclose congressional these, he said, only three were tele- jurisdiction (see page 56). action but were to deal with the exist- vision stations, and of the radio sta- The chairman, in answer to a ques- ing situation. tions, only one operated with power of tion from subcommittee Chairman John Chairman Henry defended the com- up to 10 kw. The rest, including four Dingell (D- Mich.), said the commission mission's position on CATV as one that FM's, were smaller stations. "It's easier had "merely stated the obvious" in reconciles the conflicting needs of the to regulate small stations," he said. saying, in its announcement on CATV two services in the public interest. The But the chairman said the commis- regulation, that CATV's could seek rules aren't intended to protect stations, sion examined the records of "at least waivers of the rules and stations could as such, he said, but to make CATV six television stations with incomes in request protection beyond that being an integral part of the television sys- excess of $700,000, and four of these provided (BROADCASTING, Feb. 21). tem, instead of permitting CATV to displace free with incomes in excess of $1 million." He also indicated he expects that the broadcasting. These couldn't be considered small hearings to be provided for in the businesses, he said. rules will result in the development of Utility commissioners Commissioner Loevinger also assert- fairly consistent standards that the ed, as he has on previous occasions, commission can use in determining the study CATV plan that if the commission's legal arguments kind of CATV operation to allow in supporting its assertion of jurisdiction various markets. A special committee of the National over community antenna television are Under the rules, hearings will be Association of Railroad and Utilities upheld, then the commission has au- required before a new CATV is per- Commissioners has been named to study thority over networks. mitted to transport the signal of a dis- a proposed model state-utility law for The commissioner, who disagrees tant station into one of the top 100 community antenna television. with the commission's arguments, said markets. Hearings will be held in NARUC authorized the preparation

58 (THE MEDIA) BROADCASTING, February 28, 1966 of a recommended state statute for velop into wired pay -TV systems. But CATV at its annual meeting last fall FCC works the commissioners also feel that legis- (BROADCASTING, Oct. 4, 1965) . lation should provide for exceptions for The proposed code was drafted by some categories of programing. NARUC General Counsel Paul Rodgers on CATV bill Indications were that the commission and was submitted to the organization's will not specify the categories to be ex- Communications Problems Committee cepted. These could be left to future two weeks ago. This committee is It may be submitted rulemaking action. Some commissioners headed by Ben T. Wiggins of the feel they should get guidance from Con- Georgia Public Utilities Commission. to Congress gress on this question. But the kinds of Mr. Wiggins named the following to programing they have in mind when review the draft and to report back before end of week they discuss programing is time, weather to the full committee: Peter E. Mitchell, and possibly, news. California, chairman; Harry T. West - It was certain that any legislation cott, North Carolina, and William F. The FCC last week was preparing a permitting program origination would Hyland, New Jersey. set of legislative proposals that would make clear that CATV's have to abide The model legislation describes permit a considerable degree of flexi- by the same laws and regulations that CATV as a public utility, but exempts bility in charting future regulation of apply to broadcasters -the equal -time systems serving less than 50 people. It community antenna television. law and fairness doctrine, for instance, provides for hearing procedures for Commission officials said substantial and sponsor identification. the certification of new companies, but progress had been made on perfecting The commissioners, reportedly, prefer "grandfathers in" existing CATV serv- the package, and indications were it to take no position on whether CATV's ices. It empowers state commissions to might be submitted to Congress this are public utilities. And they don't want arbitrate any differences that may occur week. The commission made less pro- to spell out in detail the relationship between a CATV system and telephone, gress in fashioning the order to incor- between federal and state -local regula- telegraph or electric utility whose fa- porate the rules that it announced it tion of CATV's. cilities the CATV company may desire would adopt for CATV regulation two Indications were that the commission to use. It exempts from CATV regula- weeks ago (BROADCASTING, Feb. 21). will recommend that Congress simply tions any utility that "merely leases or The commission, as it has indicated, state that states and localities may con- rents to a CATV company wires or will ask Congress for a broad grant of tinue to regulate CATV's to the ex- cables for the redistribution of televi- authority over all CATV's, those that tent their operations do not conflict sion signals to or toward sub- do not use microwave as well as those with federal regulation. This would per- scribers...." that do. This would eliminate the mit states and localities to grant fran- thorny question of whether the commis- chises and set rates. But it would leave sion has the necessary jurisdiction. open the possibility of future federal Gala planned for On two other points -program orig- action. ination by CATV's and whether the The commission rejected a staff sug- WNDT(TV)'s benefit cable systems should be considered pub- gestion that legislation be recommended lic utilities-the commission is prepar- specifying that CATV's are not coming proposals leaving plenty of room mon carriers, even though the commis- Prospects for additional funds for to maneuver. sion is taking that position in a court noncommercial WNDT(TV) Newark - It will make no recommendation on a suit now under way. The commissioners York, New brightened last week when fourth point to be considered. That is felt that if the federal statute stated that the station announced plans for a bene- whether CATV's, like broadcasters, the federal government was not to con- fit show and the New York legislature should be required to seek the permis- sider CATV's as public utilities, states held out hope for increased financial sion of an originating station before would have a difficult if not impossible aid. picking up and relaying a signal. The task trying to regulate them as such. A group of well -known personalities commission will merely ask Congress to And some states have declared CATV's will appear in a theater before a paying explore the question. public utilities. audience on April 24 to help raise funds The commission will recommend that The staff draft of the report and order for WNDT. The performance will be CATV's be prohibited from originating to embody the CATV rules follows the taped and carried on the station the programing. This is a reflection of its announcement that the commission following evening. Last year when concern that CATV's may one day de- made two weeks ago. That provides WNDT presented its first benefit show in its own studio without a paying audience, viewers contributed approximately $55,000 to the station. ABC has agreed to make available for the performance a theater it owns in mid -Manhattan. ABC also will pay a stage crew for the benefit presentation. 40 In Albany, N. Y., Hugh Flick, associate commissioner of the department MALARKEY, TAYLOR and ASSOCIATES of education, told a joint meeting of the senate finance and assembly ways CATV and means committee that when a state- wide educational TV network becomes BROKERS CONSULTANTS ENGINEERING operational, wNDr would receive a maximum of approximately $500,000 a Washington, D. C. year. The station now receives about 1101 17th Street, N.W. Area Code 202-223 -2345 $130,000 a year.

BROADCASTING, February 28, 1966 59 Commissioner Cox replies to editorial

The following letter was received this does not include the areas of curate. They, like the members of from FCC Commissioner Kenneth programing and business. First of the commission itself, have a very A. Cox, in response to an editorial all, the law requires interpretation, real interest in, and concern for, our BROADCASTING ran in its Feb. 7 and interpretations vary. While it is broadcasting system. Many of them issue on his speech at the Georgia quite clear to me that there are ac- are extremely well informed, and all Radio and Television Institute: tions with respect to programing of them have one advantage over the which the Communications Act bars private parties who present matters EDITOR: This is a belated letter about the commission from taking, no one to the commission, namely, they your editorial of Feb. 7 commenting has yet pointed out any such pro- have no private economic interest in on the speech I made before the scribed action on our part. I think the policies developed by the com- Georgia Radio and Television Insti- it is an unreasonable interpretation mission or the individual actions tute. I did note that broadcast profits of Section 326, which quite properly taken by it. While you may not agree were up in 1964, but listed this as a provides that the commission may with some of the things they propose favorable development and certainly not censor broadcasting, to conclude, to the commission, and with some of said nothing which could reasonably as apparently you do, that the corn- the things the commission itself does, be construed as indicating the desire missioners may not express opinions in both cases the only motivation is to control profits which you seem to about the program service provided concern for public interest. While I be attributing to me and to an un- by broadcasters, either as individuals am sure the staff is disappointed identified -and, as far as I know, or in collective statements of policy. when their recommendations are not nonexistent -segment of the com- I am afraid if I tried to observe adopted-and I can speak from mission's staff. your strictures on my right of ex- personal experience, recalling my Similarly, I did refer to this season's pression, I would simply explode days as chief of the Broadcast Bu- television programing, although I with frustration! But quite aside from reau-they have a very realistic un- don't think I expressed any personal my personal feelings, I don't believe derstanding that it is for them to condemnation of it. What I said was: it is in the interests of the broadcast- propose, but for the commission to "It seems to be generally agreed that ing industry to stifle all expressions dispose. If you would do a little the current television season falls of concern about our broadcast serv- more checking, you would find that somewhere in the range between 'un- ice on the part of government of- there are not only instances in which distinguished' and 'calamitous.' " ficals, whether by those of us here I have voted against recommenda- I then went on to express concern at the commission, or the members tions made by the staff, but some over the trend toward increased use of Congress, or the interested repre- in which I was the principal critic of feature film on the networks, the sentatives of other departments of of the position they had taken. I trend toward programing designed the federal government. In my ob- intend to continue to go on taking primarily for children, and some in- servation, broadcasters stand up very a careful look at their recommenda- dications that educational broad- well to any ill- considered comments tions, expecting to agree with them casters have been demonstrating from those of us in government; but most of the time, but by no means greater independence in the docu- at the same time I think that if what all of the time. I am sure the same mentary field than their commercial we say strikes close to home, it may thing will be true of my colleagues. counterparts. These comments did have consequences which operate for You comment on the wisdom of not rest solely, or even in principal the long -range best interests of Congress in establishing a seven -man part, on my own observations, but broadcasting. I don't think anything commission. I quite agree, and in were largely grounded on what I I have said yet has ever forced any fact made a speech at the Idaho As- read in the trade press, including programing off a station, or required sociation of Broadcasters a couple your own magazine. other programing to be carried. But of years ago in which I took issue Even on rereading my speech in I do think I have the right to try to with Newt Minow's proposal that the light of your editorial comment, persuade broadcasters that certain policymaking and administration be I simply can't agree that the matters policies or courses of action would, turned over to a single man. I don't to which I addressed myself are none or would not, be in the public in- know where one would find a single of my business. You deny any pur- terest. person qualified, or physically able, pose to impair my freedom of speech As I have sometimes noted in the to handle all of the many factors of as a citizen, but suggest that as a past, it seems to me that your com- the commission's responsibilities. In commissioner my domain is that ments about the members of our staff addition, even when I disagree with which the law prescribes, and that are not only unfair but really Mac- my colleagues I am satisfied that we for carriage and same -day nonduplica- (BROADCASTING, Feb. 7), keeping in Court backs NLRB tion of local stations by CATV's, and much of the material in that 93 -page requires hearings before CATV's can document. transport distant signals into the top The new staff document fills the gaps on KXTV(TV) case 100 markets. in the bare -bones announcement that However, it came under considerable the commission issued. If adopted, the A federal court has agreed, but re- criticism from some commissioners be- rule would provide for protection for luctantly, that as far as the National cause of its length -it runs 90 pages. 100 -w translators and satellites. It Labor Relations Act is concerned a The staff, working under difficult dead- would also require translators to afford broadcaster is a producer of the goods line conditions, revamped the order nonduplication protection to local sta- he advertises over his station. As such, it had originally drafted last month tions. he can't claim that unions are engaged

60 (THE MEDIA) BROADCASTING, February 28, 1966 get better results by considering the the program section of its application not think the commission issued these views of seven men with different forms are a long established means proposals to see if it has legal power backgrounds and from different sec- employed to get this data. We are to do so, but to get help in refining tions of the country. I don't know not, therefore, engaged in conjuring its tools." that conditions are really so tough up revolutionary new concepts, but I think that a reasonable reading as you imply at present, but do be- are simply trying to improve existing of my comments indicates simply lieve that the situation would really tools with which broadcasting has that I was suggesting that the First be impossible if the commission were lived for years. As Doug Anello Amendment issues had already been substantially reduced in size. We do [general counsel of the National As- resolved in favor of the commission's have a seven -man commission, and sociation of Broadcasters] said in right to gather program information I have never found my colleagues Atlanta, any broadcaster who really -and I am sure they were so under- particularly malleable. They are men feels that the commission is not en- stood by those who heard me. I of judgment and conviction who have titled to the information asked for think it is clear from the action been able to stand up against what can get a judicial determination of eventually taken by the commission I sometimes thought were persuasive the question by refusing to tender the with respect to the revised AM -FM arguments on my part-much less form. This would prove that he is a form that, with the possible excep- the unidentified "devious ways" man of strong convictions, but I think tion of Commissioner Hyde, all of which you ascribe to the staff. it would raise serious questions as to us finally concluded that we are not I was surprised by your partial his mental qualification to be a li- only permitted to seek such informa- quotation of my comments to the censee. I submit that it will then be tion, but should in fact do so. While Federal Communications Bar As- time enough to mount the barricades the form has gone through a series sociation in 1961. I still have the if-and I do not say when -the of changes since I spoke to the text of my speech, and the pertinent commission ever seeks to use the FCBA, I don't think the basic prin- portions read as follows: information obtained through the ciples have changed. I would simply "I'd like to say one word about logs and the forms to prohibit or point out, therefore, that in the final general philosophy or constitutional require the broadcasting of particular outcome the commission has always theory, and then spend the rest of the program matter (save in certain felt that it had well established au- time discussing specific details of recognized areas) contrary to the thority to require the submission of these proposals which have been honest and reasonable judgment of program information. I am sure we highlighted in recent weeks. I cer- the licensee based on sound appraisal did receive some comments which tainly hope that neither you nor your of needs. I don't expect to see this argued that the First Amendment broadcast clients ever surrender the happen. prohibits us from engaging in this right to freedom of expression so "So I would urge you to restrain kind of activity. Obviously, the com- necessary if broadcasting is to per- the temptation to mount a white mission's disposition of these com- form its vital role in our democracy. charger. If you intend your comments was substantially along the On the other hand, I would urge you ments to produce results, rather than lines I suggested. They were, in fact, not to waste your powder in false simply serve as an escape valve, I considered and disregarded. Like my skirmishes over matters which in my would suggest that you direct your colleagues who concurred in the opinion don't even come close to attention to improving our proposals, adoption of the revised form, I raising First Amendment issues. advising us of practical problems we simply cannot agree with the con- "Your clients have voluntarily may have overlooked, and urging the tention that our new form, or FCC entered a calling which Congress has deletion of questions, if you wish, similar practices over the years, is decided must be regulated. The com- not on the ground that the commis- in violation of the Constitution. mission is the agency created to ef- sion has no right to the information, I am afraid this has become un- fect this result, and it is authorized but rather on the ground-if you duly lengthy, as well as belated, but to grant applications only when it believe it to be the case -that the wanted to let you know how I felt can find that the public interest will burden on the broadcaster is so about these matters. Incidentally, be served. The public interest lies great as to substantially outweigh the though you didn't note it in your precisely in the program service usefulness of the material to the editorial, I expressed complete agree- which broadcasters provide. The commission. ment in my Georgia speech with the commission cannot make the deter- "I offer these suggestions in an position on ratings taken in your mination entrusted to it, unless it effort to be helpful -and certainly editorial of Dec. 6, 1965. This must knows in some detail the character not to censor you. If you must wave be something of a landmark, since I of that program service. It therefore the First Amendment, your com- guess we don't often agree about im- needs devices for gathering this in- ments will be read respectfully, sum- portant matters like this -at least not formation, and the program log and marized, and probably ignored. I do in public.

in a secondary boycott when they at- ployes and Technicians). Court. tempt to persuade advertisers to stop The court said that it would have During the labor controversy be- buying time on the station. to follow a U. S. Supreme Court de- tween the station and the unions, the The decision was issued by the Ninth cision in another case that broadly unions issued public statements naming Circuit Court of Appeals on Feb. 9 in interprets the producer provision of advertisers on the stations and urging a five -year -old labor dispute between the labor act. consumers to boycott the advertisers. Kxrv('rv) Sacramento, Calif. (owned Officials of Corinthian and the Na- Kxry complained that this constituted by Corinthian Broadcasting Co.) and tional Association of Broadcasters said a secondary boycott (prohibited by the two unions (American Federation of last week that they are studying the labor act), but the National Labor Re- Television and Radio Artists and the latest ruling to determine whether it lations Board dismissed the complaint, National Association of Broadcast Em- should be carried to the U. S. Supreme holding that a broadcaster is a producer

BROADCASTING, February 28, 1966 81 Sarnoff biography celebrates 75th birthday

The official biography of David In that same year, when people "He had his share of defeats but Sarnoff, being published today (Feb. were wondering whether the radio they were never big or significant 28) as the general starts his 76th would put the phonograph out of enough to match his victories. There year, will surprise no broadcaster by business, he saw the two instead as was no dearth of 'negative' facts and the extent to which it shows him as compatible, and predicted the devel- opinions but somehow they seemed the moving force in the landmark opment of -and shortly afterward trivial in the sum -total of the man's events of radio and television history. instructed his engineers to design - life. Even the most hostile critics His famous 1915 memo envision- radio- phonograph combinations. stopped short of impugning his es- ing a "radio music box" that would In 1926, the same year that NBC sential probity and integrity. make radio a "household utility," was incorporated, he was also be- "David Sarnoff is neither a super- his fight for the development of that coming engaged in a fight for com- man nor a paragon of virtue...." box, his creation of NBC, his battle patibility in another field -the meld- Not Always First The biggest for the introduction of commercial ing of sound and sight in talking "strictures" he found, the author television and later for compatible motion pictures. continues, "were variations on the color TV, his more recent contribu- He also, it is noted, was "among theme that [General Sarnoff] has tions to space technology and com- the first and most outspoken oppo- been less astute in business than is puters and his continuing challenges nents of advertising on the airwaves." generally supposed. RCA was not to engineers to turn his vision into This, the author says, represented the first to broadcast nor the first to fact-all these are well known and "a notable instance of defeat in his sell radio sets. In both manufactur- recounted in this 372 -page volume, long record of victories." ing and broadcasting, at various "David Samoff," by Eugene Lyons. Close Kin The author, an emi- times, it made less money than its But the book also serves as a nent writer and a senior editor of nearest competitors." reminder of less remembered con- Reader's Digest, and his subject are He portrays the RCA leader as a tributions by the man who, born in first cousins. (The March 1966 man "obsessed by the future," far poverty in Russia and the main sup- Reader's Digest contains an article more interested in what he could port of a family of seven by the by General Sarnoff titled "TV Revo- give than in what he could personally time he was barely 10, pioneered lution Ahead!" This kinship, Mr. get. electronics and has been the domi- Lyons notes, calls for special pre- More than any other man, he nant force in RCA since its forma- cautions against painting a portrait writes, General Sarnoff "nourished tion in 1919. "too bright, too eulogistic." and directed" the development of As early as 1916, for example, he "Therefore," he writes, "I have "radio, television, communication was appearing before congressional searched diligently for 'shadows' that satellites, the gadgetry of the elec- hearings to oppose government own- would help make Sarnoff more hu- tronic age," and in the process ership of radio. man and credible. I found a good "probably affected the patterns of the Crystal Ball Even before he told many, of course, and will try to daily lives of more Americans than the RCA board in 1923 that televi- weave them into the narrative. Yet anyone since Thomas Edison." sion would "come to pass in due the quest has not been too produc- Against that sort of influence, the course" (a forecast that itself pre- tive. author concludes, "his rating as a dated the formation of the NBC "If there are in Sarnoff's life any businessman, one way or the other, Radio network by three years), He great scandals and blunders, I was seems somewhat irrelevant if not predicted, in 1922, the advent of not successful in turning them up. I carping." automobile radios, trans -Atlantic could not, alas, discover a single The book was published by Harper broadcasting and personal radio spectacular failure to match the & Row, New York, and includes 16 sets, which he called "radiolettes." many spectacular successes. pages of photographs. Price: $6.95.

in the meaning of the law and that the ducer of such products within the pected to take two or three weeks and unions are permitted to publicize their meaning of the proviso ... the Supreme then the measure will be returned for dispute. Court has spoken in such broad terms the approval of the council and mayor. Corinthian, with NAB backing, ap- ." The decision was written by The council authorization followed pealed this decision and the ninth circuit Circuit Judge Frederick G. Hamley. action of the board of public utilities court reversed the NLRB and remanded Judges Stanley N. Barnes and Gilbert H. and transportation urging such regula- the case for further consideration. Jertberg agreed. tion, stemming from reported excessive Early last year, the NLRB affirmed rate increases and poor service. Under its original ruling, referring this time Regulation approaches current procedures CATV companies to the Supreme Court's decision in an- in Los Angeles do not have to seek other labor case. Again Corinthian and for L.A. CATV's municipal approval for operational NAB appealed. moves. In the latest appeals court decision, The six operating community antenna Councilmen were told that there are the ninth circuit three -judge panel re- television systems in sprawling Los An- four CATV companies operating under ferred to the Supreme Court ruling and geles came one giant step closer to existing franchises in the city, that two stated: authorative control last week when the other CATV's are operating though "It seems to us that it must follow city council authorized the city attorney their franchises have expired and that that one who is engaged in the business to draw up an enabling ordinance that eight more have asked for franchises. of adverising tangible articles manu- would permit regulation of rates and Most are in Santa Monica mountain factured by another is likewise a pro - services. The drafting procedure is ex- areas.

62 (THE MEDIA) BROADCASTING, February 28, 1966 Ordered up: a torrent of data on TV GROUPS COMMISSION DEEP ANALYSIS OF WHAT MAKES TV TICK

Group owners of television stations, least in a technical sense, the commis- subject of how broadcasters operate, re- who number some of the most power- sion's regulations that forbid a single lated to such questions as centralization ful entities in broadcasting, have put owner from owning more than seven of control, economic support, program their future in the hands of college pro- stations. buying and costs. fessors. Research Group In August, CTD Profit and Loss And the probe will Alarmed, harassed and frustrated as announced that it had awarded a con- also attempt to determine what makes they face a rising tide of FCC tract to United Research Inc., and that a station profitable, using such factors regulation, the major groups under the is was prepared to spend $150,000 to as group or single ownership, size of aegis of their Council for Television $300,000 on the project. market, network affiliation, independent Development have undertaken an un- Although URI is based in the Cam- operation, etc. usual project: They have asked a Cam- bridge-Boston think belt, not all of those And the advantages or disadvantages bridge, Mass., "think" group to look working on the CTD study are from of multiple or single ownership in the them over and establish a base on which Harvard University or the Massachusetts areas of economic efficiency, technolog- they can stand up and fight- particu- Institute of Technology. Among those ical advances, and progress in program- larly against the FCC's latest move to from outside the Ivy League area are ing (like the formation of a fourth limit multiple ownership in the first 50 Dr. Harvey Levin of Hofstra Univer- network). markets of the country. sity, Hempstead, N. Y., and Dr. Martin From this mass of information URI And, not so incidentally, the groups Seiden, former special consultant to the will be called on to make judgments in a have asked for an evaluation of what's FCC on community antenna television number of areas some of which involve right, and what's wrong, with some of matters. Two Harvard School of Busi- the national antitrust laws and philoso- the FCC's general policies on multiple ness professors who are working on the phy, the idea of maximum variety in ownership. project are Dr. Paul Cherington and news, information, commentary, editor- The CTD was formed last summer Dr. Paul W. Cook. ials, and the benefits of variegated after the commission announced its so- What is it exactly that CTD expects sources for programs. The researchers called interim policy on multiple owner- to receive from these scholars? As ex- will be called on to determine whether ship. This prohibits any licensee from plained by CTD's Washington counsel, any single group owner, or group of acquiring more than three TV stations W. Theodore Pierson, the reseachers multiple owners, can in fact exercise (of which no more than two may be have been asked to investigate two VHF's) in the top 50 markets. major areas: The genesis for the commission's The facts of broadcasting in toto, action comes from one of the recom- including the relationship of the group mendations the 1957 Barrow Report in owners to the industry as a whole. which suggested that the FCC's multiple - ownership rules be revised to restrict The effectiveness of the FCC's single owners from owning more than policies on multiple ownership (not only three VHF stations in the first 25 mar- the latest moves, but going back to the kets. It was energized into a policy when original limitations) . the FCC issued its three -year rule on By effectiveness, Mr. Pierson empha- station sales and came into focus during sized the other day, is meant the policies' the commission's two-year -old concern ability to accomplish the purpose for with mutual funds' holdings in several which they were enunciated: diversity of voices in the market place. of the group owners -thus violating, at THERE'S ALOT OF LISTENING Broadcasters agree with the FCC, Mr. Pierson noted, that diversity is a desirable goal in broadcasting. But they NEWSMEN are perplexed and frustrated by the WAAC methods the FCC uses to induce $13,000 Yearly March 1, 1966 diversity. Terre Haute has changed its listening habits . . . and WAAC did it! starting minimum The researchers' mission, according From sign on to sign off, WAAC delivers $14,500 Yearly beginning to Mr. Pierson, is two -fold: first to get more minutes of news than the others March 1, 1967 all the facts on television broadcasting, and then to evaluate them as they re- combined .. now open Position at all-news late to the FCC's professed goal of a ADULTS WNUS, fastest Chicago, rising multiplicity of voices in a community. x PULSE: March 1965 major-market radio station in As to the first part, the investigation 9:00 A.M. - 6:00 P.M. America. Applicants must be will encompass a complete description network caliber newsmen. If of the television industry in 1966, in- WAAC A B cluding ownership, operations, charac- *9 A.M. - 12 Noon 5540 qualified, airmail tapes immedi- teristics, who owns what and how prop- 4920 1910 *12 Noon - 3 P.M. 4120 2910 1500 ately to : erties were acquired, nature of the the .3 P.M. - 6 P.M. 2840 3360 ... Gordon McLendon competition (newspapers, magazines, per average radio) and trends in television and other é hour 4170 3730 1520 2008 Jackson Street media. * *TERRE HAUTE, INDIANA Dallas, Texas 75201 Also to be looked into, and resulting, 4 County Metro Area it is hoped, in a definitive study, is the ' - Not Reported

BROADCASTING, February 28, 1966 63 "thought control," and if capable of do- mission's survey of political broadcasting this whether, in fact, he would have ing during the 1964 election campaign. FCC takes action any disposition to do so in the light of Similar letters followed the surveys the myriad social, business, economic made in 1960 and 1962. on dark UHF TV's and cultural influences to which he is The stations being queried are KPOL subject. Los Angeles, and KWSL Ukiah, both Does CTD feel it is taking .a chance California; KCMS Manitou Springs, The FCC is continuing its three - in putting the academicians to work on Colo.; WAYR Orange Park, Fla.; WELZ year-old campaign to activate long -idle this problem? Might not their findings Belzoni, and WESY Leland, both Missis- UHF permits or free them for re- be contrary to the economic and philo- sippi; WNCA Siler City, N. C.; ww.rc assignment to broadcasters who would sophic position of the group owners? Superior, Wis.; WPGM Danville, Pa., and use them. Mr. Pierson agrees that it is a chance. KVAN Vancouver, Wash. The commission last week gave five "But," he adds, "it is worth finding out They indicated they had carried no stations extensions of time to complete if our position has any validity. At the broadcasts by political candidates dur- construction, denied an extension to a least we will know at last whether our ing the campaign, either on a paid or sixth and refused to renew the license viewpoint has any basis in fact." He sustaining basis, or in political spot an- of a seventh. doesn't seem to be worried about the nouncements. Four-month extensions were granted outcome. The commission, in its letters, notes to Mississippi Broadcasting Co. (wcoc- it told Congress in 1963 that it would Tv Meridian, Miss.), D. H. Overmyer be inconsistent with the public interest Communications Co. (WECO -TV Pitts- 10 stations get FCC if stations, "irrespective" of the needs burgh) and Kaiser Broadcasting Corp. of a community, refused to make their [xMTw(Tv) Corona, Calif.]. A six - letters on politics facilities available for political broad- month extension was granted to Pied- casts. The commission said then that mont Broadcasting Corp. (WBTM -TV The FCC will ask 10 radio stations broadcasters should consider political Danville, Va.) and a three-month ex- to clarify policies that appear to pre- activities in seeking out the programing tension to United Broadcasting Co. of clude the broadcast of any political needs of their communities. Eastern Maryland Inc. (WMET -TV Bal- broadcasting. The commission said such Accordingly, the commission, in let- timore). The commission said that all policies may be inconsistent with the ters approved on Wednesday (Feb. 23), five stations had taken steps toward public interest. (CLOSED CIRCUIT, Feb. 7). is telling the stations that their responses completion of construction. The letter, a watered -down version to the political- broadcasting question- The commission denied a request for of a stronger one originally under con- naire raise questions, and it asks for additional time from Elton H. Darby sideration, is a follow -up to the corn- a clarification. (WNVA -TV Tuscumbia, Ala.) and cancelled his construction permit. A request for renewal of license from Connecticut -New York Broadcasters Inc. (wtcc -Tv Bridgeport, Conn.) was again denied on the basis that the li- "Let's get a censee had not complied with a previous order of the commission and had indicated no specific date by which it l;lackb...n app.:.is:.l' could be expected to resume operation. All seven stations were involved in an action last June when the FCC What's it really worth? Blackburn's granted 14 stations six -month extensions of time in which to construct answer will depend on their fa- accurate market cilities. At that time the commission surveys and analyses, potential and pro- also denied the applications of seven stations for additional authority. jected as well as actual earnings, knowl- Among the seven was WICC -TV, edge of the ever -changing market. which was denied a renewal of its license (BROADCASTING, June 21, 1965). What are the services of Blackburn, the reliable broker, really worth to you? Changing hands

APPROVED The following transfer of station interest was approved by the FCC last week (For other commission BLACKBURN & Company, Inc activities see FOR THE RECORD, page 78). WSUN-AM -TV St. Petersburg -Tam- RADIO TV CATV NEWSPAPER BROKERS pa, Fla.: Sold by the City of St. Peters- NEGOTIATIONS FINANCING APPRAISALS burg to WCAR Inc. (H. Y. Levinson), licensee of WCAR -AM -FM Detroit, for WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS $1,315,500. Only other bid for the lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph St. Petersburg-Tampa property was lack V. Harvey William B. Ryan John C. Williams G. Bennett Larson Joseph M. Sitrick Hub Jackson Mony Building Bank of America Bldg. from Lee Gorman, representing New RCA Building Eugene Carr 1655 Peachtree Rd. 9465 Wilshire Blvd. 333 -9270 333 N. Michigan Ave. 873 -5626 274 -8151 England interests with $911,500 offer. 346 -6460 WSUN operates fulltime on 620 kc with 5 kw and is an ABC affiliate. WSUN -TV,

64 (THE MEDIA) BROADCASTING, February 28, 1966 on channel 38 with 200 kw; until last September was affiliated with ABC -TV. Commissioners to write final decisions PROPOSAL WOULD ADOPT COURT RULES OF DISCOVERY New TV Stations The FCC took two steps last week curately reflect the commission's views. KSAN -TV San Francisco (ch. 32), aimed at improving its performance At present, the staff writes all opin- resumed operation on temporary au- and procedures in hearing cases. ions, orders and decisions under in- thorization for period of Feb. 16 to It adopted a policy making individual structions from the commission. Com- March 16. KSAN -TV began operation commissioners personally responsible missioner Loevinger has urged that in 1954 but went dark in 1958. The for the writing of final decisions in all this results in the staff's reasoning, station broadcasts with 16.5 kw and is adjudicatory proceedings. rather than that of the commission's, owned by S. H. Patterson. And it issued a notice of proposed being incorporated in the final docu- rulemaking aimed at incorporating in ments. KSJV -TV Hanford, Calif. (ch. 21), re- commission rules a modified version of The new policy will apply only to sumed operation under CP authoriza- the rules of discovery now employed in final decisions in revocation, renewal tion on Feb. 10. Station, which broad- all federal courts. The rules are de- and comparative hearings that reach casts 20.3 kw signal, had suspended signed to shorten hearings and prevent the commission. Officials estimate there operations as KDAs(Tv) and was bought opposing sides from springing surprises. are some 18 of these each year. for $90,750 by KSJV Television Inc. Commissioner Lee Loevinger has Under the new system, to go into (BROADCASTING, Feb. 14). long urged adoption of both steps. effect on March 1, the staff will still KBIM -TV Roswell, N. M. (ch. 10), Chairman E. William Henry gave the have a drafting responsibility, but it received program test authorization Feb. personal -responsibility proposal his will be discharged under the direct 22. The station, a CBS-TV affiliate, backing in a speech before the Fed- supervision of the commissioner as- broadcasts a 316 kw signal from its eral Communications Bar Association signed to the case. And the decision new 1,839 ft. tower. Permittee Taylor last month (BROADCASTING, Jan. 24). will bear his signature. Broadcasting Co. also is licensee of The FCBA itself and the Administra- President Kennedy in 1961 urged KBIM- AM -FM. tive Conference of the U.S. have urged federal agencies to assign responsibility use of the rules of discovery. for decisions to individual commission Commissioners' Views Commis- members. The practice is followed in WETA -TV gets grants sioner Loevinger and Chairman Henry several agencies, including the Federal have expressed the view that, if com- Trade Commission and the National Washington educational television sta- missioners have responsibility for final Labor Relations Board. tion WETA -TV has received another decisions, those decisions will more ac- Lawyers' Quiz The proposed dis- boost toward its 1966 campaign goal of $1 million through a $15,000 grant from Time Inc. WETA -TV has already received $100,000 grants from Metro- media Inc. and from NBC, and $40,- 000 from the Philip M. Stern Family EXCLUSIVE BROADCAST PROPERTIES! Fund of Washington. In addition the Ford Foundation has agreed to match WEST -Daytimer serving single station market. This profit- 50% of all gift funds raised in 1966. TEXAS able operation makes an ideal owner-operator In a separate grant not included under the Ford provisions the U. S. De- situation. Sale includes valuable real estate. Priced partment of Health, Education and Wel- at $65,000 cash or $75,000 on terms. Contact- fare has also awarded the community - DeWitt "Judge" Landis in our Dallas. office. owned station $387,451 for technical expansion. CALIFORNIA- Single station market fulltimer showing owner KSO joins ABC Radio cash flow $25,000. Valuable real estate included. Priced at $140,000 with long payout. Contact- will become Kso Des Moines, Iowa, Francisco office. an ABC Radio affiliate, effective March John F. Hardesty in our San 1, replacing KCBC Des Moines. Kso, owned and operated by Des Moines Broadcasting Co., is on 1460 kc with 5 kw. KCBC will operate as an inde- CZ;a pendent station. /I/J /J WJKS -TV begins operations & ASSOCIATES, INC. John F. Hardesty. President The newest Rust Craft station, wJKS- NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES TV Jacksonville, Fla., began operation Feb. 19 with full schedule of ABC -TV WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO shows. Telecasts, weekdays 11 a.m. to 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St, Riverside 8 -1175 EXbrook 2 -5671 11:30 p.m. and weekends 10 a.m. to EXecutive 3-3456 DElaware 7 -2754 11:30 p.m., will include local program- RADIO TV CATV NEWSPAPERS ing beginning in a matter of weeks, ac- to general manager Fred P. cording iuiacea r ,.e4zcrrtcc.,l,, iihele.,ie uxCÁ Ó Shawn. á/7d É

BROADCASTING, February 28, 1966 65 covery rules would permit opposing the public interest, according to WSUN- lawyers in all adjudicatory proceedings, TV. to question each other's witnesses and Ford ETV grants climb The request to dismiss the WLCY -TV use other means to learn about the other application was filed by WSUN Inc., the side's case before hearings. The infor- Ford Foundation funds to non- new owner of WSUN -TV. The FCC last mation would not ordinarily be admis- commercial TV stations have week approved the sale of the station sable in the hearing, but it would en- reached $4,736,743 under its $10- and its affiliated AM to WsuN Inc. able the lawyers to prepare their cases million matching funds program from the city of St. Petersburg for and protect themselves against surprise instituted last summer (BROAD- $1,315,500 (see page 64). disclosures. CASTING, July 19, 1965). The FCBA had urged adoption of The monies have been paid to the rules only in renewal and revoca- 27 ETV stations since Sept. 30, Interim operation tion proceedings. But the notice of rule - 1965. Funds are available over making looks to their use in compara- four years on a matching -grant over KWK tive hearings as well. basis and are restricted to some takes Some commission staff members have 30 community outlets operated in opposed use of the rules on the ground 28 cities by nonprofit organiza- The FCC last week granted special that procedures already adopted have tions deriving support from the temporary authorization to Radio Thir- speeded up proceedings to the point general public. Grants range from teen- Eighty Inc. to operate for 60 days where days spent in hearing are rela- $50,000 to $500,000. beginning tomorrow (March 1) on the tively few. Use of discovery rules, they frequency scheduled to be vacated to- argue, will merely add another pro- day by KwK Radio Inc., licensee of cedural layer to the prehearing process KWK St. Louis. and delay the final decision. signal over St. Petersburg and Tampa. Radio Thirteen- Eighty, the interim WSUN -TV said that since losing its grantee, will operate on 1380 kc with ABC network affiliation to WLCY -TV 5 kw day and 250 w night. The com- it has incurred heavy operating deficits mission also authorized Radio Thirteen - WSUN -TV opposes and that its continued operation is now Eighty to use the call letters KWK in economically precarious. connection with the temporary authori- move -in of WLCY -TV WLCY -TV has requested a waiver of zation. the commission's mileage separation re- KWK Radio Inc. had its license re- A UHF TV licensee that lost its net- quirements since its proposed move voked by the commission in 1963 for work affiliation to a VHF competitor would place it about 40 miles short of willful misconduct in connection with has asked the FCC to stop the VHF the minimum co- channel separation re- two treasure -hunt contests broadcast in from moving its transmitter on the quirements in relation to WLBW -TV 1960 (BROADCASTING, June 3, 1963). ground that the move may result in Miami. WSUN -TV argued that the com- The licensee was originally ordered the demise of the UHF operation. mission has consistently held that in to conclude its affairs and go off the air WSUN -TV St. Petersburg -Tampa, Fla., determining whether mileage separa- on July 29, 1963, but since that time last week asked the commission to dis- tion requirements should be waived in has received numerous extensions of its miss the application of WLCY -TV Largo, any particular case, the question of operating authority. Fla., to move its transmitter closer to possible impact on UHF development The interim grantee, Radio Thirteen - St. Petersburg -Tampa. The move would is of vital concern. In this case WLCY- Eighty, is composed of seven applicants enable WLCY-TV to place a city -grade TV's request is clearly inconsistent with for permanent authority.

EQUIPMENT & ENGINEERING

ly since it now involves the FCC's clear - channel. 770 kc case channel decision. The moves were necessitated because The Supreme Court denied without both 760 kc and 1180 kc were removed opinion the petition by the FCC and from U. S. use under the terms of the back to FCC the Department of Justice for scrutiny first North American Regional Broad- of the decision last year by the U. S. casting Agreement. Court of Appeals for the District of Co- Ever since then ABC has sought to Supreme Court upholds lumbia. The appeals court told the force Kos off its frequency. commission that its treatment of the Making the case more complex was lower court's ruling ABC-owned New York clear -channel the commission's call in 1945 for a re- station was unfair because the commis- view of its clear-channel policies. This on 25- year -old problem sion dealt with 770 kc differently than proceeding resulted in 1961 in an FCC it did with the frequencies used by the decision to permit class II stations to op- other New York network stations erate on 13 of the 24 class 1 -A fre- One of the oldest cases in the annals (BROADCASTING, March 1, 1965). quencies. A class 1 -A frequency has of FCC -the 25- year -old WABC New The History The litigation had its only one station operating on it at night. York -Kos Albuquerque 770 kc battle - beginning in 1941 when WABC (then The commission's clear-channel deci- reached what would normally be the wiz) was shifted from 760 kc to 770 sion broke down, among other class 1- end of the line last week when the U. S. kc as a class 1 -A, 50 kw, clear -channel A frequencies, 880 kc, used by the CBS - Supreme Court refused to review a station, and Kos was moved from 1180 owned wcss, and 660 kc, used by the lower -court order. kc to 1030 kc (with 10 kw) but was NBC -owned WNBC, both in New York. But since the case has been up and given special authorization to use 770 Wcss was ordered to share its fre- down in the courts four times already kc with 50 kw. The 1030 kc frequency quency with a new class II station in there's likely to be more maneuvering is used by Westinghouse Broadcasting North Dakota, South Dakota or Nebras- before it's completely closed -especial- Co.'s wsz Boston as a class 1 -B clear ka. WNBC already had an Alaskan class

66 BROADCASTING, February 28, 1968 II station on its channel. In hearing ject the ABC application (BROADCAST- status are two applications for class ING, Feb. 7). NYC TV men upset II operation on 880 kc in Nebraska. While admitting that Comsat was the The Rules Under FCC regulations, instrument through which the U. S. over skyscraper plan a class II station may operate on a would participate in the global satellite clear channel both day and night, but communications system, ABC said not must directionalize at night to protect Broadcasters in New York now all satellites have to be part of the signed to for use of the Em- the class 1 -A dominant station. A class contracts global system. Comsat has argued that pire State building 1,475- foot -high 1 -B frequency requires both stations to under Act the Communications Satellite TV antenna -some up to the Orwellian directionalize at night to protect each only Comsat has authority to participate year 1984 -are becoming more con- other. in commercial satellite communications. ABC charged discrimination because cerned over the proposed 1,350 -foot ABC said that it should be permitted its class 1 -A 770 kc frequency was twin skyscrapers of the World Trade be- to take advantage of space-age developing made a class 1 -B channel whereas Center in lower Manhattan. ments, such as synchronous stationary the other networks' New York outlets This massive structure of interlocking satellites, so long as such uses do not were retaining their class 1 -A status. steel panels is to be erected by New interfere with the global system and The unanimous, three -judge circuit York's Port Authority before 1970. do not endanger a viable common - court decision last year criticized the Its presence, according to broadcasters, carrier service to the public. commission for not having taken action could add seriously to TV interference to alleviate ABC's problem and ordered The ABC application, which was with ghost effects as far north as West- the FCC to reassess its 770 -kc ruling or submitted last September, asks permis- chester county (10 miles) and com- its clear- channel decision to equalize sion to place in orbit a five -channel pletely block off signals south of Man- ABC's position in New York with that TV satellite similar to the Early Bird hattan. satellite now in use by Comsat. The net- of the other networks. industry com- work would send TV signals to the A TV broadcasters all- In asking the Supreme Court to ex- mittee, representing engineers and the amine satellite from which they would be this opinion, the FCC contended legal departments of New York TV that it relayed to earth where they would be should be permitted to consider stations, would like to see the tower's other factors in -kc case as received directly by 30 -foot parabolic the 770 well height cut to 600 feet. In a letter to as the equal- treatment element. dish antennas (BROADCASTING, Sept. 27, 1965). Mayor John V. Lindsay, the committee asked for consideration and offered ABC is now in the process of merg- its services in a study on the building's ing with International Telephone & interference effects. ABC continues plea Telegraph Corp. ITT is one of the principal stockholders of Comsat Many other critics of the building for own satellite through a subsidiary (ITT World Communications). The boards of directors of ABC and ITT have approved ABC has again urged the FCC to the proposed merger (BROADCASTING, grant its application for authorization Feb. 21). Approval also is needed to construct and operate a communica- from the stockholders of the two com- tions satellite to feed its programs to panies and from the FCC. its TV affiliates. In a separate development last week ABC said last week its request pre- ITT World Communications filed an sented basic problems of national im- application with the FCC for permis- portance the commission that should sion place a transportable earth consider on their to merits and not on the station on board the U.S.S. Boxer to basis of technicalities. That advice was provide live coverage of the recovery given in answer to the petition of the of the Gemini 8 astronauts, Neil A. Communications Satellite Corp. to re- Armstrong and David R. Scott. The Gemini 8 flight is scheduled to start March 15. As with GT -6 and 7, ITT plans to beam TV signals to Early Bird, NEWSMEN which will relay them to the ground sta- $13,000 Yearly March 1, 1966 tion at Andover, Me., for distribution to starting minimum the networks. $14,500 Yearly beginning Hits TV picture sizes March 1, 1967 Position now open at all -news Senator Philip A. Hart (D- Mich.), WNUS, Chicago, fastest rising in a speech on the Senate floor Feb. 18, questioned marketing of TV sets as major- market radio station in a "22 -inch set when the picture may be America. Applicants must be only one -tenth inch larger than 21 -inch network caliber newsmen. If set." qualified, airmail tapes immedi- He urged the Federal Trade Commis- ately to: sion to designate exactly how a picture tube sizes should be measured and ad- Gordon McLendon vertised. 2008 Jackson Street Senator Hart is chairman of the Anti- Dallas, Texas 75201 trust and Monopoly Subcommittee of Senate Judiciary Committee.

BROADCASTING, February 28, 1966 67 have started working against its construction, among them Lawrence Wein, Only ABC declines Comsat invitation who heads the Committee for a Rea- sonable World Trade Center. Mr. Wein Communication Satellite Corp.'s connect its TV and radio affiliates. is with a real -estate firm that operates plans to hold a seminar on the estab- Although no meeting date has the Empire State building. lishment of a domestic communica- been set, it is belived such a gather- One report said that Austin J. Tobin, tions satellite for the use of the tele- ing may take place early in April. executive director of the Port Authori- vision and radio networks in feeding Other companies accepting Corn - ty, had offered to make space available programs to affiliates (BROADCASTING, sat's invitation were CBS, National for TV transmission from the proposed Feb. 7) brought acceptances from all Educational Network, AT &T and new towers if it is proven that the but one of those invited. ABC, which General Telephone & Electronics building interferes with TV signals. originally broached the idea of put- Corp. RCA said it would be repre- ting up its own satellite and has an sented by NBC, although it asked application for permission to do this that it be allowed to send an observer Technical topics ... pending before the FCC (see page from its Astro Electronics Division. 67) , declined. ABC's Leonard H. Goldenson re- Solid -state links Raytheon Co., Lex- The responses also brought the minded Comsat that it had proposed ington, Mass., has available automatic disclosure that NBC, in conjunction the idea of a domestic communica- parallel microwave equipment for link- with its parent RCA's Astro Elec- ing a television with its transmitter. tions satellite, and that it had con- tronics Division, had worked out a The KTR -II dual links use solid -state ferred with Comsat officials several plan for using a satellite to pipe pro- circuitry. grams to its affiliates and that it months ago. would present this data at the meet- Comsat has objected to the ABC Need information? A large selection ing. The letter of acceptance to the application on the ground that under of literature on most facets of broad- meeting was from Walter D. Scott, the Communications Satellite Act cast equipment is available from Prode- president of NBC, and included the Comsat is the only U. S. entity au- lin Inc., manufacturer of antenna sys- information that NBC spends $15 thorized to operate communications tems and transmission lines. Requests million yearly for AT &T lines to satellites. for information on specific product areas should be addressed to Dept. L, Prodelin Inc., Hightstown, N. J.

FINANCIAL REPORTS

52-week period while those in 1964 ABC Inc. profits up 43% in 1965 are for 53 weeks. For the year ended Dec. 31: 1965 1964 About 80% of revenue came from company's Earnings per share $3.39 $2.40 Total revenues 476,465,000 420,915,000 Operating net broadcast operations, that accounted for $361 million income 15,721,000 11,019,000 Nonrecurring net (156,000) 177,000 Net income 15,565,000 11,196,000 Revenues and operating earnings at Telegraph Corp. ABC Inc. moved to record highs last The board of directors of both com- year, increasing 13% and 43 %, respec- panies gave their approval to the con- Happy TV year ahead tively, according to Leonard H. Gold - solidation several days ago. The mer- enson, ABC president. ger plan must be approved at special Leo the Lion ABC spokesmen also noted last stockholder meetings expected to be for week that fourth -quarter operating earn- held in April, to be accompanied by ings last year of $4.7 million ($1.01 FCC approval and a favorable tax Metro -Goldwyn -Mayer stockholders a share) compared to the similar ruling. heard good news last week. President quarter in 1964 of $2.99 million (65 Latest estimates of the transaction's Robert H. O'Brien predicted that 1966 cents a share) represented ABC's best value have placed it in excess of revenues from the licensing of MGM quarter in history. $400 million (BROADCASTING, Feb. 21). feature films for TV would jump 20% The record levels carried into the The ABC report noted a net capital over the 1965 total. ABC broadcasting division with rev- loss of $156,000 in 1965 compared to a Mr. O'Brien told the annual stock- enues up 17% for the year, from $310.1 net capital gain of $177,000 in 1964. holders meeting in New York that the million in 1964 to $361.6 million. Mr. Goldenson said the gains in increase would be spurred by a $100,- Theater revenues and earnings in- theater revenues and earnings were 000 price markup bringing average TV creased from $78.8 million to $80.9 ahead in 1965 despite operation of a film costs to $400,000. He stressed this million, and merchandise sales and fewer number of theaters. would be only for the company's stock other activities brought in revenues Mr. Goldenson's report showed a of 170 films not already exposed on TV. of $33.8 million compared with $31.8 continuing surge of broadcasting rev- MGM's library of pictures now avail- million for the previous year. enues, and earnings, compared to ABC's able to TV includes 723 pre -1949 and The optimistic ABC earnings report theater revenues. Broadcast revenues- 318 post-1948 films. coupled with a more impressive showing primarily the radio and TV networks Mr. O'Brien said MGM earnings in by the TV network in the most recent and the owned radio and TV stations - 1966 will grow 30 %. MGM's in- program ratings reports (see page 47) accounted for approximately $4 to come from TV syndication in 1966's gave a rosy tinge to premerger moves every $1 gained in theater revenues. first quarter reached $3,368,000 from of ABC and International Telephone & The 1965 figures are based on a $2,941,000 the year before, while its

68 BROADCASTING, February 28, 1968 TV program and commercial work climbed to $5,921,000 from $5,177;000. Other earnings were reported from records and music operations. Religious broadcaster hits SEC snag MGM reported first -month profits from its 50% ownership in MGM Tele- A religious broadcasting organiza- be offered for a consideration other studios consolidated with Videotape tion in Denver has run afoul of a than cash, that a concurrent offer- Productions of New York Inc. Extent federal agency in Washington. ing of notes was being made to resi- of the profits was not indicated. The Securities and Exchange Com- dents of North Dakota, that deben- Bennett Cerf was reelected as one of mission last week issued an order tures would be offered on a sub- the company directors. Mr. Cerf, board against People's Radio Association, scription basis, and that certain pur- chairman and co- founder of Random temporarily suspending an exemption chasers were promised redemption House, indicated that if the planned from registration that the company prior to the maturity date of the merger of Random House with RCA had received. debentures. takes place, he will relinquish his MGM The company had proposed a pub- People's Radio owns KHRT Minot, post. He expected the RCA -Random lic offering of $225,000 of 6% call- N. D., and has an application pend- House merger to be completed by May able 141 -year debentures and was ing with the FCC for the transfer of this year. If all terms are approved not required to register with the of the license of KsvN Ogden, Utah. he would then become a member of SEC. The SEC requires registration Officers and directors of the firm in- RCA's board of directors (BROADCAST- only for offerings of $300,000 or clude Gordon L. Beck, Gerald M. ING, Jan. 17). more. Swanson, James M. Tannehill and For the 12 weeks ended Nov. 25: The SEC alleged that People's had Alvin O. Helgeson. Mr. Helgeson 1965 1964 failed to disclose that an underwriter was formerly general manager of Earnings per share $0.83 $0.60 KGDN Seattle and Mr. Swanson Gross revenues 37,280,000 36,599,000 would participate in the offering, was Net earnings that certain of the securities would previously program director of KGDN. before taxes 4,379,000 3,486,000 Net income 2,084,000 1,566,000

theater exhibitor realized an extra Trust, Lever Bros. ($6 -8 million for Collins net up $101,127 in capital gains from the Golden Glow), and six General Foods transfer of theater properties. All sub- products ($9 million). sidiaries are operating in the black The annual meeting closed with a 100% in half -year with theater interests contributing the showing of 16 one -minute and 90-sec- major revenues. ond TV commercials, six of them in Collins Radio Co., Dallas, reported Three months ended Dec. 28: color. 1965 1964 record earnings and sales for the first Earnings per share $0.20 $0.18 half of fiscal 1966. Gross income 17,00 ,450 17,413,896 Net income 694,236 644,833 Arthur Collins, president of the company, said: "It now appears that sales for fiscal year 1966 will approach $370 million with earnings in the $3.10 to DDB billings up $3.35 per share range on the number of shares presently outstanding." in 1965 Backlog on Jan. 28 was $320 million 27% compared to $253 million at the same time last year and $288 million at the Doyle Dane Bernbach, New York, beginning this fiscal $46 mil- II of year. reported a billing increase of No. 1 Contributing to the sales increase, the lion against a client dropoff of $9 company said, were increases in com- million in the 15 months including fiscal HOUSEWIFE STATION mercial deliveries and a substantial ac- 1965. celeration of military requirements for Maxwell Dane, secretary- treasurer, equipment currently in production, reported this favorable ratio last week at chiefly in aviation and telecommunica- the company's annual meeting. He said WAAC tions products. the agency's gross billings in fiscal 1965, ** For the six months ended Jan. 28: which ended last Oct. 31, amounted to Terre Haute has changed its listening

27.2% more than the . . . 1966 1965 $134,232,647 or habits and WAAC did it with Earnings per share $1.44 $0.72 previous year (BROADCASTING, Jan. 31). continuous NEWS blocks. Net sales 174,778,000 129,303,000 Income before taxes 6,158,000 3,053,000 DDB's five foreign offices were credited Federal and foreign with $10.5 million in billing for the WOMEN income taxes 2,875,000 1,454,000 Net income 3,283,000 1,599,000 1965 report. * PULSE: March 1965 Number of shares During calendar 1965, DDB billed outstanding 2,280,073 2,230,080 $28.3 million in spot TV, $25.8 million 9:00 A.M. - 6:00 P.M. in network TV and $5 million in spot WAAC A B radio, according to the report. 1320 NGC net up 7% in quarter DDB predicted its billings in the first *9 A.M. -12 Noon 4110 3310 *12 Noon - 3 P.M. 2680 1770 810 quarter 1966 would show more sub- of *3 P.M. - 6 P.M. 1800 1880 * * * Gross income dipped slightly for Na- stantial gains. New client business this per average tional General Corp. in the first fiscal year includes Socony Mobil (estimated 1/4 hour 2860 2320 920 quarter ended Dec. 28, 1965., but net at $4 million corporate, $8.5 million * *TERRE HAUTE, INDIANA income rose almost 7 %. In addition, consumer), Ocean Spray cranberries, 4 County Metr Area the community antenna operator and Gillette ($8 million), Cool -Ray, Bankers .' - Not Reported

BROADCASTING, February 28, 1966 69 CATV activity boosts television stations, outdoor advertising taxes of over $2.4 million, Mr. Nielsen plants in the U.S. and Mexico, a termite said. This compared to nearly $13.5 Viking's fiscal earnings and pest control division, a pesticide million revenue and over $1.9 million firm, a building maintenance division, profit before taxes for the same quarter the year before. Viking Industries Inc., Hoboken, and citrus groves in south Florida. Jan. 31: This resulted in net income after N. J., showed earnings up 120% in For the nine months ended taxes for the quarter of nearly $1.2 fiscal 1965. The company produces 1966 1985 Earnings per share $1.01 $0.40 million or 23 cents per share, he said, coaxial cables, transistorized amplifiers 53,096,880 26,890,038 Revenues an increase of one -third over the same and other electronic components for Operating expenses 41,997,356 20,708,352 Depreciation and quarter the previous year. Nielsen's an- community antenna television. It also amortization 2,878,251 2,262,430 was held Feb_ engineers and constructs complete Other deductions nual stockholders meeting (income) 2,507,172 1,577,407 14 in Chicago. CATV systems and makes wire for the Earnings before federal and foreign communications industry. With the de- income taxes 5,714,101 2,341,849 Net income 3,117,519 1,205,109 velopment of new CATV systems dur- Average shares FC &B set record ing 1966, the manufacturer expects to outstanding 3,097,616 2,985,204 increase coaxial cable sales and replace for '65 billing standard flexible cables with a new type of solid- sheathed aluminum cable. Nielsen's fiscal sales Foote, Cone & Belding Inc. last week For the fiscal year ended Dec. 31: reported record billing and income for 1965 1964 up 14% over 1964 1965 in a preliminary financial state- Earnings per share $0.72 $0.32 Net sales 11,684,000 8,177,250 ment issued by Robert F. Carney, board Net earnings 602,080 272,471 A. C. Nielsen Co. could enjoy in- chairman. The agency's annual report Shares outstanding 840,000 840,000 creased sales this year as high as $65 will be distributed to stockholders at million, nearly $8 million more than the end of March. last year, based on present trends. Pres- For the year ended Dec. 31: Rollins's net up 159% 1965 1964 ident A. C. Nielsen Jr. has informed Net income per company stockholders that sales in fiscal share $1.25 $1.09 Gross billing 228,000,000 191,000,000 in nine -month period 1965 exceeded $57.5 million, up 14% Operating income over 1964. The rating firm's fiscal year (fees and commissions) 34,200,000 28,000,000 Rollins Inc., Wilmington, Del., re- ends Aug. 31. Net income 2,731,000 2,349,000 ported new highs in revenues, earnings Mr. Nielsen said the improvement and cash flow for the nine months end- has come from a number of the com- Audio Devices up in '65 ing Jan. 31. The firm announced last pany's operations, including expanding week that revenues increased 97 %, net foreign business and the newly improved Audio Devices Inc., New York, man- earnings 159 %, cash flow 86% and Nielsen Station Index which provides ufacturer of precision magnetic tapes, earnings per share 152 %. TV audience data in 220 markets. reported unaudited net sales in 1965 up The firm also announced regular Nielsen now operates in 17 foreign 29% and earnings up $681,444. quarterly dividend on common stock of countries. It presently is studying serv- For the year ended Dec. 31: 5 cents a share and on class B common ices for Mexico and Brazil. Spain was 1965 1964 Earnings per share $1.00 $0.25 stock of 21/2 cents a share, both payable added last year. Net sales 12.515,891 9,629,906 April 25 Net earnings 909,439e 227,995 to stockholders of record For the fiscal year's first quarter end- Shares outstanding 908,719 906,719 March 25. ing last Nov. 30, Nielsen had revenues Not included is special 12 cent a share nonrecurring income reported in the first Rollins operates eleven radio and of over $15.3 million and profit before quarter of 1965.

FANFARE

WBTV(TV) Charlotte, N. C., for The Radio -TV get big share of Freedoms awards Political Mix That Makes America; WGN -TV Chicago for A Light Here EDITORIAL AND PROGRAM EFFORTS CITED IN LONG LIST Kindled; WNBC -Tv New York for a program on the Bill of Rights from its Our Legal Profile series; WRC -TV Wash- A list of 1966 award recipients that N. Y., for a Flag Day campaign. ington (with U. S. Marine Band and includes a large sampling of radio and Principal award in the TV category Colonial Old Guard Fife and Drum TV stations, was announced last week went to the Lutheran Church, Missouri Corps, 3d Infantry, U. S. Army) for by the Freedoms Foundation, Valley Synod at St. Louis for its This Is the The Early Light of Dawn; wsn -TV At- Forge, Pa. Life series, and the principal radio lanta for Brotherhood of Freedom; George Washington Honor Medal award went to WEIM Fitchburg, Mass., wTv,r(Tv) Miami, Fla., for Our Chi! - award winners in the broad Americana for Stepping Stones to Freedom. Awards dren Sing of America; wuFT (Tv ) category: NBC (also cited for distin- are encased George Washington Honor Gainesville, Fla., for Hymn to Remark- guished service) for teacher's guides to Medals. able Americans. supplement its Profiles in Courage Other George Washington Medal Honor certificate awards went to series, and other patriotic and historical award winners in TV: KuHT(TV) Hous- KABC -TV Los Angeles; wEnu(Tv) St. programing; WBKB -TV Chicago for edi- ton (and Houston Junior Bar Associa- Petersburg, Fla., and wFTv(Tv) Orlan- torial comments and a booklet listing tion) for Trial by Jury; KDICA -Tv Pitts- do, Fla. people in public office on local, state burgh for Oh Can You See; KNBC(TV) Radio awards also went to KNX Los and federal levels; Taft Broadcasting Los Angeles for Laws for Youth; KTRK- Angeles (editorial); KWAT Watertown, Co., Cincinnati (BROADCASTING, Feb. TV Houston for The Constitution; KTTV S. D. (editorial); icxL Portland, Ore., 21); WBRC -TV Birmingham. Ala. (also (Tv) Los Angeles for Our Nation's for The State of Excitement; NBC and cited in the Taft award) for a Fourth First Christmas; WBBM -TV Chicago for Jewish Theological Seminary in New of July activity, and wDOS Oneonta, "The Noisy Little Voices" editorial; York for the "Champion of Liberty"

70 BROADCASTING, February 28, 1966 segment of Eternal Light religious series (also a distinguished service award); WAYIC Valparaiso, Ind. (editorial); WBT 10 ways to improve a station's image Charlotte, N. C.. for The Last Con- federate; wcaY Macon, Ga. (editorial); A 10 -point program calling on Get involved with the com- WON Chicago for a reading of "The Re- broadcasters to use their own facili- munity and through on -air efforts turn of the Square; wren Philadelphia ties to improve their image "in the let the audience know you are infor The Menace of Communism series; all too oft -clouded mind's eye of a volved. wIP Philadelphia for Founders of Free- critical public" was suggested last Promote remotes with cross - dom; WMAQ Chicago for Iwo Jima; week by Sherril Taylor, vice presi- plugs. WOKE Charleston, S. C. (editorial); dent for radio of the National As- Use station news program to re- WSB Atlanta for Who Speaks for Amer- sociation of Broadcasters. port a worthy news item about the ica? Mr. Taylor told a luncheon meet- station. Several other radio awards included ing of the Wisconsin Broadcasters Have an advertising news pro- Brigham Young University for Spirit of Association in Madison that some gram. '76, The Cleveland Electric Illuminating broadcasters are too concerned with Coordinate with NAB coverage Co. for Charter of Liberty, Hamilton newspaper and magazine coverage of a news item reflecting an industry Savings and Loan Association, Norris- cf broadcast news when they should position. town, Pa., for a program on the flag; be using their own news depart- Seek "anything beautiful or of Paul Harvey for an editorial, and honor ments in this area. good report in broadcasting" and certificates to various organizations in- His 10 -point plan: pass it on to the listeners. cluding these stations: moo Miami, Station promotion and public Have the talent and manager Fla.; IRLC Lewiston. Me.; KRUX Phoe- relations departments should work get together on the air and talk nix; WMAQ Chicago: WFIL Philadelphia; more closely on news and public af- about the station. WAIL Hazelton, Pa.; WRAL Baltimore; fairs to combine community service Do more than report radio's WDAS Philadelphia; WHEB Portsmouth, with a program to in N. H.; wowo Fort Wayne, Ind., and build gcod will. outstanding job emergencies. Build Tell audience what human- interest features around WPIT Pittsburgh. The National Asso- the the sta- it is doing plan public- service ciation of Broadcasters and Major Gen- tion to serve them better. and programs. eral William H. Nutter of the U. S. Army shared an honor certificate for "The Almanac of American Heritage." collect, on those two nights. hotel in Los Angeles; the time was 1 The results: Calls were received from a.m. John Richardson of Radio Free Friendly named for all 50 states, including one each from Europe was holding a news conference Hawaii and Alaska, plus Canada, Puerto in the Cleveland room while another newsmen's award Rico, two Navy ships, two Coast Guard news conference was being held in the cutters and Guantanamo Bay, Cuba. Los Angeles room for the Alcoholism The Radio -Newsreel- Television Work- Tennessee callers led the list with 775; Council of Greater Los Angeles. ing Press Association of New York will Illinois, Ohio and Michigan produced Since many of the television and present its annual Freedom of Infor- 603; Indiana, Florida, North Carolina, radio reporters wanted to cover both mation award to Fred Friendly, recent- Missouri and Texas each had more stories, an arrangement was worked out ly resigned president of CBS News, at than 100. whereby the interview subjects swapped a ceremony in New York March 23. places while the TV and radio men The award will commend Mr. Logistics problem stayed set up. Mr. Richardson switched Friendly for dedicating over 20 years of over to the Los Angeles room when his life and work to the belief that solved for TV -radio his conference was completed and the American freedom and liberty depend members of the Alcoholism Council on an informed people." It was bound to happen and it did moved into the Cleveland room. It Mr. Friendly resigned his CBS News last week: a traffic jam between radio worked out fine for all concerned. Both post after officials refused to clear the and TV newsmen covering conflicting news conferences obtained added cover- CBS -TV network for live coverage of news conferences. age and the TV and radio reporters the Feb. 10 session of a Senate hear- The scene was the Statler Hilton were able to get both stories. ing on Vietnam (BROADCASTING, Feb. 21).

`Opry' fans phone from near and far

Either a lot of people want to know more about Tennessee, are fans of the Grand Ole Opry or just like to make long- distance telephone calls. Whatever the reason wsM Nashville received UNITED PRESS 3,294 calls during a 10-hour period INTERNATIONAL Feb. 10 -11. Ralph Emery, host of the Opry Star Spotlight (10 p.m. -3 a.m.) offered a r 40 -page booklet, "The Four Seasons of Tennessee," and a cast picture of the Opry to anyone who called in, not 71 BROADCASTING, February 28, 1966 INTERNATIONAL

be so linked by satellite. AM -FM Vancouver, B. C., has appointed Satellites plugged Comsat plans to place two synchro- Stephens & Towndrow Ltd., Toronto, nous communications satellites in orbit and CJCH -TV Halifax, N. S., has named for ETV use abroad later this year or early next year. One Stovin-Byles Television Ltd., also To- will hover over the Pacific, linking the ronto. continental U. S. with Hawaii and the The use of a television communica- Far East (principally Japan, which is World rep. CKCO -TV Kitchener, Ont., tions satellite as a main -trunk circuit the only country in that area with a has appointed ABC International Tele- for underdeveloped countries was seen ground station already in being); the vision Inc., New York, as its world -wide as one of the future uses to which other will be used over the Atlantic sales representative. Station is repre- satellites can be put. Ocean as a second Early Bird for serv- sented in Canada by Hardy Radio & The forecast was made by James ice between North and South American Television Ltd., Toronto and Montreal. McCormack, recently elected chairman is countries. Use of the satellite de- Magazine ads on radio -TV Woman's of the Communications Satellite Corp., pendent on the construction of ground Mirror, an English weekly, has ap- in a speech at the 90th anniversary con- stations by each country desiring to use pointed Papert, Koenig, Lois Ltd., vocation at Johns Hopkins University, this form of communications. Baltimore. London, to handle its advertising. The $500,000 billings will be spent in radio, Using India as an example, Mr. Mc- TV and newspapers. Cormack noted that a TV ground dis- NC &K (Canada) g .lts three tribution system there would be costly Vive le network CBS Radio, starting to install and to operate. "Consider, With the acquisition of $500,000 in Sept. 1, will provide news and other however," he said, "the existence of a accounts from three Canadian firms, programing for translation into French satellite for the major distribution sys- Norman, Craig & Kummel Inc., New to CJMS, a Montreal French -language tem, and one begins to think that the York, has reported that its Toronto station. Two English -language Canadian creation of a ground network, primarily office now has total annual billings of stations, CKOM Montreal and CHUM To- for educational purposes, is not such a $4.7 million. ronto, signed last month with CBS fantastic proposition after all." Norman, Craig & Kummel (Canada) Radio. They join the network on or And, he added, "... a national edu- Ltd. will handle the new accounts for before July 10. cational TV system automatically pro- Dunlop Canada Ltd. (all divisions), vides a first -class national communica- North American Van Lines and Dobbie tions system for all purposes." Industries. The office will also extend Gross sets up new The communications satellite, there- operations to temporary quarters in fore, Mr. McCormack concluded, Montreal. Its accounts in 1965 included "could catalyze the creation of needed Chandon Ltd. (Maidenform), Clairol consultant firm ground communications which may Inc. of Canada, Johnson & Johnson otherwise seem so difficult as to be Canada Ltd. (Modess), Pet Milk of Gerald C. Gross, for the last eight outside the realm of practicality." Canada Ltd. (Confectionary division) years secretary -general of the Interna- In the course of his talk, the former and UNAS Investments Ltd. tional Telecommunication Union, has vice president of the Massachusetts In- announced the es- stitute of Technology (he was electeä tablishment of chairman of Comsat last October), also ATV buys electronics firm Telecommunica- said that today a major event in the tion Consultants U. S. or Western Europe can be on Associated Television Ltd., London, International, television on both continents as quick- has bought the entire holdings of Pye with headquarters ly as circuits can be patched together. of Cambridge Ltd., a $137 million elec- in Washington. In two years, he stated, all nations can tronics and television company. ATV Before joining is one of Britain's four major commer- the ITU in 1954, cial TV companies. Mr. Gross served The voting stock was bought by di- during World War British TV's rectors of ATV, and many nonvoting II in the Navy Extension for shares were purchased by the Interna- Mr. Gross as a captain, and tional Publishing Corp. Ltd. and Beaver - delay was assistant and The British government's brook Newspapers Ltd. in deciding on the future of com- then acting chief engineer of the FCC. mercial television there has result. Earlier he was a physicist with the Na- ed in one -year extensions of all Abroad in brief... tional Bureau of Standards. During Mr. Gross's leadership of the existing commercial -TV contracts. NC &K in Scandinavia Norman, Craig The contracts, handled by the In- ITU its staff rose from 30 to approxi- & Kummel Inc., New York, reports its mately 500 and its annual budget moved dependent Television Authority, office in Lockey, Denmark, Norman, from $100,000 to its current $5 million. were due to expire in Lily 1967. & Kummel A has Craig /S, been ap- The ITU, which is based in Geneva, is The ITA, in announcing the ex- pointed to handle new and existing tensions, said that new contracts composed of 129 member nations. brands for Dancrepe A/S of Copen- Television Consultants International cannot be designed to replace the hagen. Dancrepe markets consumer will supply consulting services in engi- old ones until it is known whether goods produced De by Forenede neering, management and operations to or not they must provide for a Papirfabrikker (The United Paper new and developing governments and second commercial channel, and Manufacturer). &K's Denmark of- NC to corporations and individuals. TCI when and in what form this might fice has one agency partner branch in is located at 1735 DeSales St. N.W., be. Norway and two Sweden. in Washington 20036. Telephone: 347- Canadian rep. appointments CHQM- 2724.

7i BROADCASTING, February 28, 1966 & FORTUNES FATES for your tower requirements lr BROADCAST ADVERTISING York, elected VP's. R O H Ir check Gordon Hull and Lester Cohen, VP's Paul D. Myers, executive VP and and management supervisors, Compton general manager of The Ralph H. Jones Advertising, New York, elected senior named president. He Co., Cincinnati, A complete tower VP's. William G. Lopez, formerly with succeeds Charles M. (Chip) Robertson Post -Keyes- Gardner, Chicago, joins Jr., who was elevated to chairman of erection service Compton there as assistant account ex- board. Stanley A. Willer, retiring board that has these ecutive on Wilson & Co. account. chairman, becomes chairman of finance special advantages: committee. Richard C. Arbuckle, DEPENDABILITY with NBC Television Dale N. Harris, VP divi- RELIABILITY Network Sales and account super- ap- sion, New York, visor Geyer, Morey, radio at COMPLETE pointed director, Ballard, New York, spot sales, for NBC, ENGINEERING elected senior VP. Donald A. that city. COAST TO COAST Wolff, formerly with Bob Singer, form- sales staff of WMAQ erly senior VP of SERVICE Mr. Arbuckle Chicago, joins NBC & Bronner Haas, Chi- REPRESENTATIVES Radio spot sales there replacing Rich- Mr. Harris cago, joins Stern, WORLD -WIDE ard Wheat who has been transferred Walters & Simmons

to NBC Spot Sales in New York. there as VP, account supervisor and Be sure to obtain price quota. director of new business development. lions and engineering assist. Robert Campbell (Jake) Embry, once for your complete tower formerly VP and general manager of Richard K. Montgomery, senior VP needs from America's foremost tower erection service. WITH -AM -FM Baltimore (BROADCAST- of Clinton E. Frank Inc., Chicago, ING, Jan. 10), joins Leon Shaffer Gol- elected director. nick Advertising there as VP and di- Western Office - 310 Quinsy Street Reno, Nevado - Phone 702-322-9300 rector of business development, effective Arnold Varga, creative art supervisor Eastern Office - 509 Webster Street Marshfield, Moss. Phone 617 -834.9521 March 1. of art department, BBDO, - and head ROHN Southern Once - Box 877, Richordson Pittsburgh, Edward Tashjian, associate Texas - Phone 214-AD1 .3481 Jack W. DeChamp, account executive Factory - P. O. Box 2000, Peoria media director, and William Curran, Illinois, U.S.A. Phone 309. 637.8416 for The - Biddle Co., Bloomington, Ill director of administration for com- named VP and resident manager of munication design center, BBDO, New agency's Chicago office. York, elected VP's. Floyd W. Clark, SUBSCRIBER Lawrence C. Keller, account execu- with BBDO, Detroit, since 1955, ap- SERVICE tive with Doyle Dane Bernbach, Los pointed account supervisor on Dodge Angeles, named VP- marketing for truck account. Please include a BROADCASTING address label Laura Scudder division of Pet Milk whenever you write about your subscription. G. Boehm Co., Anaheim, Calif. Kenneth Cowan and Frank have expanded duties with RKO Gen- TO SUBSCRIBE mail this form with payment. James F. Devins, Alan R. Koehler Mark new subscription or renew present and William H. Maynard Jr., copy subscription. Subscription rates on pate 7. group heads, Ted Bates & Co., New

4 tti

NEWSMEN ó $13,000 Yearly March 1, 1966 d .á starting minimum Mr. Boehm $14,500 Yearly beginning eral Broadcasting, New York. Mr. March 1, 1967 Cowan, director of information, WOR- AM-TV New York, also assumes co- now open all -news Position at ordination of research and sales de- WNUS, Chicago, fastest rising velopment for RKO General Broad- major -market radio station in casting. Mr. Boehm, director of re- America. Applicants must be search and sales planning for RKO network caliber newsmen. If General Broadcasting's national sales division, promoted to director of re- qualified, airmail tapes immedi- search, marketing and sales develop- É 2 ately to: General Broadcasting, É E ment for RKO EL Gordon McLendon his new duties to be carried out under the supervision of Mr. Cowan. 2008 Jackson Street BROADCASTING William J. McCartney, formerly with Dallas, Texas 75201 1735 DeSales St., Washington. O. C. 20036 BBDO and Compton, joins Needham

BROADCASTING, February 28, 1966 73 Harper & Steers, Chicago, as account with Winius -Brandon Co., Kansas City, Straus Broadcasting Group. Glenn Archibald, previous- Mo., appointed account executive for supervisor. Lee E. Thom, assistant treasurer of ly wi :h Wade Advertising, joins NH &S Barrett /Yehle Advertising, that city. National General Corp., Los Angeles, as account executive. James Sexton, with art department of named treasurer of community antenna B /Y, named art director. Firm moves television and theater exhibitor compa- J. Howard Carter Jr., formerly VP to new offices at 2727 Main. and general manager of Parfums Re- ny. Alan May, who was treasurer, villon, New York, named director of Ed Fricke, formerly film editor of elected to newly created post of finan- sales and marketing for Marcelle Cos- Video Productions Inc., New York, cial VP. named film editor, Mark metics, division of Borden Co., that supervising Keigler E. Flake, formerly general city. Shaw Associates, that city. Jim Nor- manager of San Francisco and north- man, Mr. Fricke's assistant at VPI, TV Inc., Gerald Mulderrig, VP and manager ern operations of Subscription joins Mark Shaw as assistant film edi- San Francisco, named general manager of Metro TV Sales' Midwest office in tor. wHCT(TV) Conn., sub- Chicago, named national sales manager of Hartford, R. TV of KrTV(TV) Los Angeles. Thomas Cronk, formerly with scription station. Robert Eastman & Associates, Chicago, Del Raycee, formerly with WRCH Richard X. G. Irwin, formerly exec- joins sales staff of WIND there. Hartford -New Britain, Conn., re- utive VP Elias /Sergery /Irwin, Chi- of Bob Cohen, TV and motion picture turns to WDEE Hamden -New Haven, & Co. cago, joins Reach, McClinton producer and photographer, joins Sav- Conn., after absence of two years. there as supervisor. account age York, as Friedman, New producer. Douglas Shank, general manager of Joseph S. Murdoch, with Sun Oil David E. Martel and Mark Ian Chait, American Cable Television, Glasgow, Co., Philadelphia, named advertising juniors at Emerson College, Boston, Ky., wholly owned subsidiary of manager for motor products. have formed Collegiate Associates, rep Ameco, named chief accountant of Ameco D. Barker Lockett, formerly with Leo firm for campus radio stations in east- community antenna systems for ern New Burnett Co. and Needham, Harper & England. Firm is at 287 Marl- Inc., Phoenix. borough Street, Boston. Steers, joins The Gerald F. Selinger Henry J. Schaefer named director of Co., Bala-Cynwyd, Pa., as creative di- business affairs, WBBM-TV Chicago. rector and account executive. MEDIA John Everett Crawford, national Deane Long, merchandising manager Warren Guykema, assistant promo- sales manager of WAST(TV) Albany, at Ko0O -TV San Diego, named sales tion manager at KING -TV Seattle, named N.Y., named assistant general manager. manager of Koto -FM, that city. Donald assistant to executive VP, broadcasting, S. Rahiser, media analyst at Barnes - of King Broadcasting Co. there. F. J. Dunleavy, president of ITT Champ Advertising, San Diego, named Europe Inc., and John C. Lobb, VP Donald H. Kingsley, president of account executive for Koto -TV. and group executive, both with Inter- WREB Holyoke, Mass., resigns effective national Telephone & Telegraph Corp., Fremont (Monte) Lounsbury, form- March 6. No future plans announced. New York, named executive VP's. Advertising Co., erly with American John H. Pace, general manager of Hart Perry, treasurer at IT &T, named Madison, Wis., named sales service WOL -AM -FM Washington, named VP. executive VP. supervisor for WTMJ -TV Milwaukee. Caywood C. Cooley Jr., VP in charge E. James Hodgett, assistant sales of community antenna television divi- PROGRAMING manager for WJZ -TV Baltimore, ap- sion, Teleprompter Corp., New York, pointed sales manager effective March Edwin T. Vane, elected corporate VP for engineering. with ABC -TV, New 1. Robert H. Symons, operations director York, appointed di- of Anthony Gonzales, account executive CATV division, will replace Mr. rector of daytime with Cresmer -Woodward- O'Mara & Cooley as division head with title of programs, East Coast. Ormsbee, New York, appointed radio general manager. John Thomas, form- He replaces Len account executive at George P. Holling- er system manager for Teleprompter, Goldberg, recently who has been bery Co., that city. surveying European named VP in charge CATV markets for company, succeeds of current programing Paul Piret, with Benton & Bowles, Mr. Symons as CATV division oper- Mr. Vane for ABC -TV in Holly - New York, and Mark Rosenblatt, with ations director. wood (BROADCASTING, Feb. 21). Ted Bates & Co., New York, named ac- Lansing B. Lind- count executives for The Marschalk Bob Aaron, formerly director of day- quist, consultant Co., that city. in time programing for NBC -TV New broadcast advertising Arthur (Dutch) Hardie, currently on York, appointed executive VP of The ( Lansing B. Lindquist Mery Griffin Co., New York. He will special assignment as commercial co- Associates, New York) ordinator on Jackie Gleason's show be involved primarily in program de- since 1961, and for - velopment and sales area. from Miami, appointed sales and pro- mer advertising agency WSBR motion director for Boca Raton, exec_tive, named gen- Francis E. (Frank) Goerg, editor and Fla. eral manager of com- commentator with WCFL Chicago, Mr. Lindquist S. James Matchett promoted to munity antenna sys- named program director of KNX Los local sales manager of WMAQ Chicago. tems to be operated by General Cable - Angeles. vision Inc. in Coco Beach and Canaveral Ednabelle Drury, media buyer with City, both Florida. Fred Schmutz, program director of KARK -TV Little Rock, Ark., appointed MacManus, John & Adams, Los An- Walter W. Wurfel, affairs Tuley, geles, joins Carson /Roberts there in assistant news di- public director. Jim pro- same capacity. rector of WTSJ(Tv) San Juan, P.R., duction manager, replaces Mr. Schmutz. named assistant to R. Peter Straus, Lance Alworth, of San Diego Chargers Robert F. LyaII, account executive president of WMCA New York and football team, named sports commen-

74 (FATES AND FORTUNES) BROADCASTIN6, February 28, 1966 tator. WCBS -TV as writer -producer of news nator. documentaries. Bruce Still and Lee Alan, with William H. Clarke, promotion man- WXYZ-AM-FM Detroit, named operations Leon Perry, director of news and ager of KOIN -TV Portland, Ore., joins director and program director, respec- community relations at wvoL Berry KING -TV Seattle as assistant promotion tively. Hill, Tenn., joins KATZ St. Louis in manager. same capacity. Richard R. Rector, director of community broadcasts, appointed assistant Wayne Corey, news director at WSJM EQUIPMENT & ENGINEERING director of programs, WCBS -TV New St. Louis, Mich., named news director Sherrill D. Dunn, at WERX Wyoming, York. Mich. Dennis sales promotion man- Charles, wsJM, news editor at replaces ager at Ameco Inc., Bill Scott, director of news for Radio Mr. Corey. Press International, New York, named Phoenix, named ad- public affairs coordinator for Straus Larry Oosterhous, freelance producer vertising director. Al Broadcasting Group, that city. and director, becomes head of Capitol Kline, electronics News Bureau, Annapolis, Md., which group leader with Howard G. Barnes, general television services radio stations and newspapers Lear Jet Corp., Wich- executive with Ashley Famous Agency, in Maryland. ita, Kan., named pro- Hollywood, named to newly created Mr. Dunn duction electronic post of director of film production, Alec Gifford, managing editor at engineer at Ameco in Phoenix. Westinghouse Broadcasting Co., New WDSU -TV New Orleans, joins news de- York. He will supervise and coordinate partment of WNBC-TV New York. Sidney Brandt, general manager for WBC's move in production of feature Jerrold Corp., Philadelphia, joins Jim Buchanan, WFTV films for TV (see story, this issue). formerly with Greentree Electronics Corp., Costa (TV) Orlando, appointed Fla., news Mesa, Calif., as executive VP and gen- Howard Taubman, editor KULR-TV critic -at -large for at Billings, Mont. eral manager. The New York Times, will be con- Thomas W. Finn, from KDKA -TV sultant in planning and development of Norman Pittsburgh, joins news department of Grant, president of Tele- CBS -TV's actors' workshop in Holly- Color Inc., Springfield, Mo., appointed WMAL- AM -FM -TV Washington. wood. director of color coordination- adminis- tration for broadcast operations and Dave Williams, executive with Hel- FANFARE engineering ABC ler- Ferguson Inc., Los Angeles, maker department at -TV, New York. of radio production aids, named VP Merrill (Tad) Myers, manager, corpo- and general manager of Heller Corp., rate information for CBS, New York, Gerald H. Reese, production firm's newly formed sales named PR director for Metromedia coordinator of adver- outlet. Inc., that city. tising and public rela- Alan Rothman, formerly with wcLo Claire McMullen, home fashion edi- tions for Shure Broth- Janesville, Wis., appointed program di- tor for Department Store Economist, ers, Evanston, Ill., rector of KLRA Little Rock, Ark. Philadelphia, joins WFIL- AM -FM, that appointed advertising city, as radio promotion manager. manager for Gates Gary Kneisley, announcer -engineer at Radio Co., Quincy, WPVL Painesville, Ohio, named program Fred Bergendorff, from San Diego Ill., subsidiary of Har- Mr. director. State College, San Diego, named pub- Reese ris-Intertype Corp. licity director Of KOGO- AM-FM -TV, Benjamin Hayeem, that named producer city. Richard Betts, formerly responsible for Spectra Films Inc., New York. for quality control of image orthicon J. Dan Devine, formerly with WBBM and vidicon tubes Hugh Price, formerly with wBTv(Tv) for Canadian Broad- Chicago, joins WMAQ, that city, as casting Corp., Montreal, named camera Charlotte, N.C., joins xuLR -Tv Billings, press manager and promotion coordi- tube engineer at Visual Electronics Mont., as producer -director. Lionel Aldridge, lineman with Green Bay Packers, joins announcing staff of Represented by Edward Petry & Co., Inc. WTMJ -AM -TV Milwaukee until football season resumes. Ed Swanson, with KMSP -TV Minne- apolis, appointed production manager.

NEWS

Howard Tuckner, reporter for WNBC New York, and David Burrington, reporter with KNBC Los Angeles, join NBC News in Vietnam as on- the -air newsmen. Lee Hanna, director of radio news, WE CBS News, since 1964, appointed direc- CAN GET v0 tor of news WCBS -TV New York, effective March 7. He replaces Joseph T. Loughlin, who has resigned. Previously, Mr. Hanna was news director for WNEW f WROC /TV08 A RUST CRAFT STATION New York and earlier had been with ROCHESTER'S KEY STATION

BROADCASTING, February 28, 1868 75 joins John Vogt Advertising Ltd. there as account director. 12 new faces on radio board of NAB Gary McCartle, with cxr.iw New Westminster, B.C., appointed promo- Twelve broadcasters last week District 10: George W. Arm- tion manager. He replaces Glen Gar- were elected to two -year terms on strong, wHs Kansas City, Mo. (re- vin, who becomes public service di- the National Association of Broad- elected). rector. casters radio will 12: Grover S. Cobb, board. Their terms District John R. McKee, previously with John begin elected). March 30, closing day of )(von Great Bend, Kan. (re- Haddon and Co., London, joins Dor- NAB's Al Ross, KGEK annual convention in Chi- District 14: Ster- land Advertising Ltd. there as senior cago. Four incumbents seeking sec- ling, Colo. (Rex Howell, KREX account executive. ond term were reelected. Grand Junction, Colo.). New board members (with cur- District 16: Kenneth Harwood, David Horne, formerly with Dentsu rent members in parentheses) : Kusc(FM) Los Angeles noncommer- Ltd., Tokyo, joins Pritchard Wood and District 2: Simon Goldman, WJTN cial (Loyd Sigmon, KMPC Holly- Partners Ltd., London, as senior copy- Jamestown, N.Y. (John R. Henze], wood). writer. WHDL Olean, N.Y.). Class A: Charles E. Gates, WGN District 4: Jack Younts, WEEB Chicago (John F. Box Jr. WIL St. ALLIED FIELDS Southern Pines, N.C. (Harold Essex, Louis) . wsJS Winston -Salem, N.C.). Class B: Daniel W. Kops, WAVZ Earle C. Clements, District 6: F. C. Sowell, WLAC New Haven, Conn. (reelected). former member of Nashville (Julian F. Haas, KAGH Class C: J. R. Livesay, WLBH both houses of Con- Crossett, Ark.). Mattoon, Ill. (James R. Curtis, gress and former gov- District 8: Raymond A. Plank, KFRO Longview, Tex.). ernor of Kentucky, WKLA Ludington, Mich. (Lester FM: Everett L. Dillard, WASH elected president of Spencer, wtcav Richmond, Ind.). Washington (reelected). The Tobacco Insti- tute, Washington. Mr. Clements succeeds Mr. Clements George V. Allen, who Corp., New York. joins Butler and Gardner Ltd., that becomes director of Foreign Service as marketing services and infor- Institute of Department of State March Michael V. Burridge, sales manager city, 1. for Radio Engineering Laboratories, mation supervisor. Long Island City, N.Y., division of Dy- Gerald Adler, man- Howard F. Roycroft, Washington namics Corp. of America, named com- aging director, NBC communications attorney, made mem- mercial manager. International Ltd., ber of firm of Hogan & Hartson, Wash- London, appointed di- ington. Edward H. Denyer, sales engineer rector, NBC Inter- for Raytheon Co., Lexington, Mass., national Enterprises, DEATHS named communications products sales New York. manager. Charles Linton, 32, director of West Edward Roncarelli, Coast sales for CBS Television Stations Hy Triller, general formerly general man- National Sales, San Francisco, died Feb. manager of Cable - Mr. Adler ager of Breithaupt- 20 after long illness. Vision, Lafayette, Benson & Co., Toronto, named execu- Calif., named mar- Dennis M. O'Neill, 22, news editor, tive VP of Norman, Craig & Kummel keting manager of WEEI Boston, died Feb. 21 of injuries (Canada) Ltd., same city. Ross Bal- Spencer - Kennedy suffered in automobile accident. lard, creative director of NC&K, Toron- Laboratories, Boston. to, elected VP and Gerry Dawson, ac- Howard O'Day, 69, one of first li- Donald G. Haines, count executive, appointed account censed radio operators in U.S., died in after two -month Mr. Triller formerly VP of engi- supervisor. Derek French joins Toronto Baltimore Feb. 22 1961 work- neering for Jensen office as account supervisor on Colgate - illness. He retired in after Industries Inc., joins engineering de- Palmolive. ing at WFBR Baltimore for 25 years. He partment of Zenith Radio Corp., Chi- also had worked at wcBM and WCAO, Wallace W. Elton, cago, as administrative engineer. both Baltimore. VP of J. Walter Carl M. Krueger Jr., with Memorex Thompson Co., New Lillian Devney, 45, wife of Ed Dev- ney, founder of the Devney organiza- Corp., Detroit, named sales engineer. York, on April 1 joins International Execu- tion, died Feb. 17 of cancer. Survivors include daughter and two sons. INTERNATIONAL tive Service Corps. as VP - U.S. operations. Gerald E. Cosgrove, 71, editorial Milton M. Schneiderman, formerly IESC is private non- commentator for WNDU -TV South Bend, in sales department of Artists, profit organization Ind., died Feb. 10 in that city. United Mr. Elton in U.S. and Japan, formed last year to named Far East Richard L. Colwell, transmitter engi- supervisor help privately owned enterprises in and representative of Seven neer at KIVA(TV) Yuma, Ariz., died Arts International, in developing cou ntries. Japan. Feb. 12 of cancer. Alan Keen, senior sales executive John Buxton, formerly producer at Donald Victor Owens, 34, broadcast S. H. Benson Ltd. and Adver- with Radlon (Sales) Ltd., London, Crane personality at WLCY -AM -TV St. Peters- representatives of Radio London, tising Ltd., both London, joins C. Ver- burg-Largo, Fla., died Feb. 14 at named sales director. non and Sons Ltd. there as head of TV. Mound Park Hospital in St. Peters- Douglas Plumbe, marketing director Peter Smith, formerly with David burg of injuries sustained in traffic ac- with Stowe and Bowden Ltd., London, Macaulay Advertising Ltd., London, cident Feb. 7.

78 (FATES AND FORTUNES) BROADCASTING, February 28, 1968 tALrE úJ ttlIbtAtTElit

During national crises such as the military buildup in Viet -Nam and natural calamities such as Hurricane Betsy, the American Red Cross relies heavily on the broadcasting industry in inter- preting human needs. Broad- casters help Red Cross provide essential information on disaster, on services to the military, and on health and lifesaving services available to everyone. For all that the industry does, the 2 million Red Cross volun- teers express their heartfelt appreciation.

MARCH IS RED CROSS MONTH You can help too! Join Up... Join In! This space contributed as a public service egINB For public service material, call your i local Red Cross or telephone the American National Red Cross: In Washington, D.C. (202) 857 -3407 The Advertising Council New York Chicago Hollywood Washington In Hollywood, Calif. (213) Dunkirk4 -5261

BROADCASTING, February 28, 1966 77 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

be determined" in Atlanta; type ant. to GE engineer KOFY, KUFY(FM) San Mateo, As compiled by BROADCASTING, Feb. TY -25B; and decrease ant. height above Calif. Mr. Culver is engineer- announcer for 17 through Feb. 23 and based on Slings, average terrain to 1091 ft. Ann. Feb. 21. same stations. Action Feb. 21. authorizations and other actions of the APPLICATIONS New AM stations FCC during that period. Greeley, Colo. -Meroco Broadcasting Co. APPLICATIONS 92.3mc, channel 222, 27.1 kw. Ant. height above 223 c/o El- Abbreviations: Ann. -announced. ant.-an- J. DaVolt. average terrain ft. P.O. address: tenna. aur.- aural. CATV -community an- Estes Park, Colo.-Maurice wood H. Meyer, 816 9th St., Greeley 80631. tenna television. CH- critical hours. CP- 1470 kc, 500 w, D. P.O. address: c/o Richard Estimated construction cost $28,000; first construction permit. D -Day. DA-direction- Hildreth, Munsey Bldg., Washington, D. C. year operating cost $24,000; revenue $24,000. al antenna. ERP- effective radiated power. 20004. Estimated construction cost $1,867; Principals: Elwood H. Meyer (76 %), George kc- kilocycles. kw- kilowatts. LS -local sun- first year operating cost $15,241; revenue W. Drew (11 %), Barnard Houtchens (10 %), $25,000. Mr. DaVolt is sales consultant for Mr. Meyer is manager of KYOU set. mc-megacycles. mod.-modification. N Denver housing builder, was president and and others. -night. SCA -subsidiary communications Colo., Greeley. Mr. Houtchens is law partner. Mr. authorization. SH- specified hours. SSA - general manager of KLAK Lakewood, Drew Is sales manager with KYOU. Ann. special service authorization. STA- special until 1961. Ann. Feb. 17. Feb. 18. temporary authorization. trans. -transmitter. Columbia, La.- Caldwell Broadcasting Co. Branford, Conn.- Central Connecticut 1540 kc, 1 kw, D. P.O. address: c/o Quinten UHF -ultra high frequency. U- unlimited La. Communications Inc. 104.9 mc, channel 285, hours. VHF-very high frequency. McLemore, 810 Adams St., Winnsboro, 1.85 kw. Ant. above average terrain vis.- 71418. Estimated construction cost $30,450; height visual. w- watts. - educational. revenue 113 ft. P.O. address: c/o Ronald G. Arpin, first -year operating cost $36,000; 68 Rose Hill Rd., Branford 06405. Estimated $50,000. Principals: H. Ted Woods, Kenneth $16,744; first year operating New TV stations R. Harris, Quinten McLemore (each 33!3 %). construction cost Mr. Woods owns printing company; Mr. cost $25,000; revenue $20,000. Principals:P APPLICATIONS Harris owns supermarket; Mr. McLemore is Ronald G. Arpino (35 %), Daniel inc ipal Ann. Feb. 21. (40 %) and Howard Zoarski (25 %). Mr. Ar- Baton Rouge, La. -John M. McLendon tr/ retail grocery partner. pino is engineering student; Mr. Cosgrove is as Tele/Mac of Baton Rouge. UHF channel owner of construction company; Mr. Zoarski 33, (584 -590 mc); ERP 490 kw vis., 49 kw aur. Existing AM stations is with Bracken & Zoarski. Ann. Feb. 18. Ant. height above average terrain 444 ft., Inc. 97.7 mc, chan- 483 Norwich, Conn. -WICH above ground ft. P.O. address: c/o APPLICATION nel 249, 3 kw. Ant. height above average Alvin B. Rubin, Baton Rouge S&L Bldg., Greeley, Colo. -Meroco Broadcasting Co. terrain 300 ft. P.O. address: c/o Richard 101 St. Ferdinand Street, Baton Rouge. Esti- 06361 Esti- mated construction cost $308,200; first -year Seeks CP to make changes in ant. system. Reed, Box 551, Norwich, Conn. Ann. Feb. 18. mated construction cost $37,000; first -year operating cost $382,000; revenue $374,000. operating cost $12,000; revenue not stated. Studio and trans. both located in Baton WICH is owned by The Hall Syndicate Rouge. Geographic coordinates 30° 26 36" New FM stations north lat., 91° 10. 54. west long. Type trans. Inc., New York distributors of syndicated Townsend 30 newspaper columns and majority stockhold- TA- -AT. Type ant. Jampro ACTIONS BY FCC WMMW Ann. 18. JZZ- 4- O -NFS. Legal counsel Prince & Paul, er of Meriden, Conn. Feb. consulting engineer Willis C. Beecher, Wash- Florence, Ala. -Florence Broadcasting Co. Utica, N.Y. -Mohawk Valley F.M. Inc. 94.9 ington. Mr. McLendon is applicant for Granted CP for new FM on 107.3 mc, chan- mc, channel 235, 25 kw. Ant. height above channel 16 in Jackson, Miss.; channel 17 in nel 297, 25 kw. Ant height above average average terrain 657 ft. P.O. address: c/o John Macon, Ga.; and channel 21 in Birmingham, terrain 170 ft. P.O. address: 624 South Chest- T. Dowdell, Box 950, Utica 13503. Estimated Ala. Ann- Feb. 23. nut St., Florence. Estimated construction construction cost $36,797; first -year operating Richmond, Va.- Virginia Telecasters Inc. cost $17,250; first -year operating cost $12,000; cost $20,000; revenue $24,000. Principals: UHF channel 35 (596 -602 mc); ERP 686 kw revenue approx. $12,000. Principals: Joe T. John T. Dowdell, Ralph C. Allinger, William vis., 68.6 kw aur. Ant. height above rverage Van Sandt (87 1/2 %), Velma L. Van Sandt J. Heiderich, Everett A. Radley (each 23.5 %), terrain 1300 ft.. above ground 1289 ft.. P.O. (12 1/2 %). Florence Broadcasting is license WIBX Inc. (6 %). Principals are all employes address: c/o David L. Steel Sr.. 3805 Cut - of WJOI Florence Action Feb. 16. of WIBX Inc. (WIBX Utica). Ann. Feb. 18. shaw Ave., Richmond 23221. Estimated con- Gadsden, Ala.- Gadsden Broadcasting Co. struction cost $659.334; first year operating granted CP for new FM on 103.7 mc, chan- Ownership changes cost $454,280; revenue $470,000. Studio and nel 279, 57 kw. Ant. height above average trans. locations both Richmond. Geographic terrain 530 feet, P.O. address 306.5 Broad ACTIONS BY FCC coordinates 37° 26. 38" north lat., 77° 37, 09^ Street. Gadsden. Estimated construction west long. Type trans. Townsend TA -55AT, cost $25,040; first-year operating cost $8,000; KAMO Rogers, Ark -Granted acquisition type ant. RCA TFU30J. Legal counsel revenue $15,000. Principal: Charles F. Boman of control of licensee corporation, KAMO Samuel Miller, consulting engineer David (100 %). Mr. Boman owns WJBY Gadsden. Inc., by Leon McAuliffe (49% before, 99% L. Steel, Sr., both Washington. Principals: Action Feb. 21. after) through purchase of stock from Mike Harold W. Twisdale, Robert Brooks Ritchie, St. Joseph, Mo. -WSJM Inc. Granted CP Gary (50% before, 1% after). Consideration David L. Steel Sr., D. Wayne Light (each for new FM on 107.1 mc, channel 296, 3 kw. $15,000. Action Feb. 16. 25 %). Mr. Twisdale is Charlotte, N. C., Ant height above average terrain 225 ft. P.O. KNBI Norton, Kan. Granted relinquish- dentist; Mr. Ritchie is Richmond general address: c/o Joseph D. Mackin, 414 State ment of positive control of licensee corpor- contractor; Mr. Steel is broadcast engineer; St., St. Joseph. Estimated construction cost ation, Norton Broadcasting Inc., by N. L. Mr. Light is motel owner. Ann. Feb. 17. $11,410; first year operating cost $1,200; Johnson (53.4% before, 10.1% after) through revenue $1,200. Permittee is licensee of sale of stock to licensee. Consideration $18: Existing TV stations WJSM St. Joseph. Action Feb. 16. 500. Action Feb. 17. Reno-RAESCO Inc. -Granted CP for new KALB -TV Alexandria, La.- Granted ac- APPLICATION FM on 104.5 mc, channel 283, 25 kw. Ant. quisition of positive control of licensee cor- Atlanta, Ga.-Rice Broadcasting Co. Seeks height above average terrain 2,900 feet. P. O. poration, Lanford Telecasting Co., by T. B. mod. of CP authorizing new TV to change address 206 N. Virginia St., Reno. Estimated Lanford (50% before, 51% after), through requency from channel 46 (662 -668 mc) to construction cost $12,900; first-year operating purchase of stock from Grove Stafford and channel 17 (488 -494 mc); change ERP from cost $21,900, revenue $24,000. Applicant cor estate of Willard L. Cobb (each .5% before, 575 kw vis., 110 kw aur. to 448.9 kw vis., poration is owned by Carl E. Rollff (60% is none after). Total consideration $1,000. Ac- 86.3 kw. aur.; change studio location to "to and Craig F. Culver (40 %). Mr. Roliff tion Feb. 21. WXLN Potomac -Cabin John, Md.- Grant- ed transfer of control of permittee corporation, Seven Locks Broadcasting Co., from Herman Norman, trustee for `Verbena Sev- en", to Herman Norman, Philip Shinberg et al. Assignment is for legal convenience and merely returns holdings of "Verbena EDWIN TORNBERG Seven" to Individuals. No financial consideration. Action Feb. 17. WABX(FM) Detroit -Granted assignment & COMPANY, INC. of license and SCA from Panax Corp. to Century Broadcasting Corp. Principal stockholders of Century are George A. Ratel (23.4 %), Howard Grafman, George A. Col - lias (each 22.8 %), Anthony Karlos (7.7 %), Joseph M. Baisch (1.9 %) with 21 others. Mr. Negotiators For The Purchase And Sale Of Rafel is president of electrical engineering firm; Mr. Grafman has been central divi- Radio And TV Stations CATV sion manager of Allied Artists Pictures Inc.: Mr. Collies is attorney; Mr. Karlos is Appraisers Financial Advisors chairman of wholesale grocery firm: Mr. Baisch is general manager of WREX -TV New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 Rockford, Ill. Century owns KSHE Crest- wood. Mo., and KMAP Dallas. Consideration West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 $100,000. Action Feb. 18. Washington -711 14th St., N.W., Washington, D.C. Dl 7.8531 *WROH(TV) Rochester, N.Y. -Granted assignment of CP from University of State of New York to Rochester Area Educational Television Association Inc. No financial con-

78 BROADCASTING, February 28, 1966 PROF SSIONAL CARDS

JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS JANSKY d BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS RADIO & TELEVISION Consulting Engineers National Press Bldg. CONSULTING ENGINEERS 527 Munsey Bldg. Box 798, Upper Montclair, N.J. 07043 2411 - 2419 M St., N.W. Wash. 4, D. C. STerling 3 -0111 Phone: 1201) 746 -3000 Washington 4, D. C. Washington 37, D. C. 296 -6400 Telephone District 7 -1205 Member AFCCE Member APOCE Member A FOCE

COMMERCIAL RADIO D. A. Ring d Associates GAUTNEY & JONES Lohnes d Culver EQUIPMENT CO. 42 Years' Experience in Radis Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Munsey Building District 7 -8215 Engineering Edward F. Lorentz, Chief Engr. 930 Warner Bldg. National 8 -7757 Washington 5, D. C. PRUDENTIAL BLDG. 1710 H St.. N. W. 298 -6850 Washington D. DI 7 -1319 WASHINGTON 6, D. C. 4, C. Member dFOGB WASHINGTON, D. C. 20005 Member APCOE Member APOOB Member AFOCE

SILLIMAN, MOFFET A. EARL CULLUM, JR. GUY C. HUTCHESON KEAR d KENNEDY & KOWALSKI CONSULTING ENGINEERS 817 CRestview 4 -8721 1405 G St., N.W. 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE P. 0. Box 808 Republic 7 -6646 WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Washington 5, D. C. MElrose 1 -8360 Member Arlington, Texas 76010 Member APOCE APOCE Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT d EDISON JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television Associate 9208 Wyoming PI. Hiland 4 -7010 Box 68. International Airport Communications-Electronics George M. Skim 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 KANSAS CITY 14, MISSOURI Diamond 2 -5208 Federal 3 -1116 Riverside. III. (A Chicago suburb) Member 4.700B Member APOCE Member AFOOE

A. E. Towne Assocs., Inc. JULES COHEN CARL E. SMITH VIR N. JAMES CONSULTING RADIO ENGINEERS TELEVISION and RADIO ASSOCIATES CONSULTING RADIO ENGINEERS d Applications and Field Engineering ENGINEERING CONSULTANTS 345 9th Floor, Securities Bldg. 8200 Snowville Road Colorado Blvd. -40206 420 Taylor St. Phone: Area Code 303) 333 -5562 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio San Francisco 2, Calif. DENVER, COLORADO Washington 5, D. C. Phone: 216 -526 -4386 PR 5 -3100 Member 4700E Member AFCCE Member AFOOE

RAYMOND E. ROHRER PETE JOHNSON MERL SAXON WILLIAM B. CARR d Associates CONSULTING ENGINEERS Consulting Radio Engineers Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER P. 0. Box 13287 436 Wyatt Bldg. Applications Engineering 622 Hoskins Street -Field Fort Worth, Texas Washington 5, D. C.

P.O. Box 4318 342 -6281 Lufkin, Texas BUtler 1 -1551 Phone: 347 -9061 Charleston, West Virginia NEptune 4-4242 NEptune 4 -9558 Member AFCCE Member APOCE

JAMES F. LAWRENCE, JR. E. HAROLD MUNN, JR. JOHN H. MULLANEY E. E. BENHAM and ASSOCIATES ASSOCIATES FM and TV Engineering Consultant BROADCAST ENGINEERING & Construction. Inc. Applications and A Division of Multronics, Precision Measurements. CONSULTANT Multronics Building Consulting Engineers Frequency Box 220 5712 Frederick Ave. Rockville, Md 3141 Cahuenga Blvd. TELETRONIX ENGR. CO. a of Washington) suburb Los Angeles 28, California 308 Monterey Rd., S. Pasadena. Cal. Coldwater, Michigan -49036 Phone: 301 427 -4666 HO 6 -3227 Phone 213 -682 -2792 Phone: 517-278.6733 Member .4 POOR

COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY TERRELL W. KIRKSEY PRECISION Service FREQUENCY MEASURING SERVICE ENGINEER MEASUREMENTS CONSULTING SPECIALISTS FOR AM -FM -TV e AM -FM -TV E. Park Valley Drive 445 Concord Ave., 525 ®4e 103 S. Market St., 1Jg»+e`e1 l Lea's Summit, Mo. Cambridge 38, Mass. Hopkins, Minnesota 55343 Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Phone (Area code 612) 935 -7131

79 BROADCASTING, February 28, 1966 WTTI Broadcasters Inc., by Sanford J. Willis (50% before, 25% after) through sale of stock to J. P. Turner and Erwin Mitchell SUMMARY OF COMMERCIAL BROADCASTING (each none before 8.5% after) and James Edward Brown (none before, 8% after). Mr. Compiled by BROADCASTING, Feb. 24 Turner is mill vice president; Mr. Mitchell is attorney; Mr. Brown is owner of printing company. Considerations $50,000. Ann. Feb. ON AIR NOT ON AIR TOTAL APPLICATIONS 17. Lic. CP's CP's for new stations KSYL Alexandria, La. -Seeks transfer of control of licensee corporation, KSYL Inc., AM 4,036 20 80 366 from Edna Fox, testamentary executrix of FM 1,425 40 211 206 succession of Milton H. Fox, to Sylvan Fox. TV-VHF 471 22 18 217' Transfer is to fulfill will of Milton H. Fox. TV-UHF 90 20 78 No financial consideration. Ann. Feb. 21. KXKW Lafayette, La. -Seeks relinquishment of positive control of licensee cor- AUTHORIZED TELEVISION STATIONS poration, General Communications Inc., by Edward E. Wilson (56.5% before, 36.5% Compiled by BROADCASTING, Feb. 24 after), through transfer of stock to Diane D. Wilson (none before, 20% after). No finan- VHF UHF Total cial consideration. Ann Feb. 18. Commercial 513' 191 704 WTEV(TV) New Bedford, Mass. -Seeks 135 assignment of construction permit from Noncommercial 68 67 WTEV Television Inc. to WGAL Television Inc. WTEV is owned 55% by E. Anthony STATION and Sons, 45% by New England Television COMMERCIAL BOXSCORE Co. Purpose of application is to end broadcast connections of E. Anthony & Sons. Compiled by FCC, Jan. 31, 1966 WGAL is principally owned by families of J. Hale and John F. Steinman; WGAL is AM FM TV licensee of WGAL -TV Lancaster, Pa.; Licensed (all on air) 4,034 1,417 556 KVOA -TV Tucson, Ariz.; KOAT -TV Al- air stations) 17 37 41 buquerque, N.M. Consideration $5,775,000. CP's on (new Ann. Feb. 17. 210 99 CP's not on air (new stations) 82 KOYN Billings, Mont.-Seeks assignment Total authorized stations 4,134 1,664 702 of license from Erleen S. Williams, execu- Applications for new stations (not in hearing) 290 173 142 trix of estate of D. Gene Williams deceased. Applications for new stations (in hearing) 70 41 67 and Delbert Bertholf, co- partners, to Meyer Broadcasting Co. Meyer Broadcasting is li- Total applications for new stations 360 214 209 censee of KFYR -AM -TV Bismarck, KMOT- Applications for major changes (not in hearing) 208 40 37 TV Minot, and KUMV -TV Williston, all Applications for major changes (in hearing) 37 1 7 North Dakota. Consideration $120,000. Ann. Total applications for major changes 245 41 44 Feb. 23. Licenses deleted 1 0 KLCB Libby, Mont. -Seeks transfer of control of licensee corporation, Lincoln CP's deleted 2 1 o County Broadcasters Inc., from Oliver G. Coburn, William G. Hagerman and Ambrose ' Breakdown on UHF and VHF applications not available. G. Measure (100% before, none after) to ' Includes three noncommercial stations operating on commercial channels. Frank E. and Georgia M. Krshka, Eileen A. and Frank A. Whetstone, Earl D. Lovick, Albert H. Uithof, J. F. Fennessy Jr., and David W. Robinson (none before, 100% after). Consideration $47,500. Ann. Feb. 17. Mayaguez and Ponce, P.R.- Electronic En- terprises Inc. seeks assignment of CP authorizing new TV's to El Imparcial Broadcast. ing Corp. El Imparcial is licensee of WFrA- sideration. Action Feb. 16. Monen and Goodfriend are joint and indi- AM-FM (and holder of CP for WITA -TV) WRLO(TY) Portsmouth, Ohio-Granted vidual owners of several retail clothing San Juan and WJRS San German, P.R. Elec- assignment of CP from Reynard L. Osborne and factory outlet stores in Tennessee and tronic Enterprises is wholly owned by to WRLO -TV Inc. Transfer is for purposes Georgia. Consideration $110,000. Action Feb. Antonio Ayuso Valdivieso and El Imparcial of incorporation only. No financial con- 18. is a wholly owned subsidiary. No financial sideration. Action Feb. 16. APPLICATIONS consideration. Ann. Feb. 17. KYNG Coos Bay, Ore.-Granted acquisi- KBMT Beaumont, Tex. -Seeks relinquish- Pa- KMOP Tucson, Ariz.-Seeks assignment of ment of negative control of licensee cor- tion of control of licensee corporation, license from Paul Baker, receiver, to Golden poration, Television Broadcasters Inc., by cific Broadcasters Inc., by Phillip F. Waters State Broadcasting Corp., owned by William (50% before, 100% after) through purchase Randolph C. Reed (45% before, none after) Milton A. Poland and George L. Mlles, Robert H. Scholz (each 40 %) and and Thomas S. Reed II (5% before and of stock from Joseph R. Scholz (20 %). Robert H. Scholz is after) through sale of stock by Randolph C. F. Brice Jr. (each 25% before, none after). KGB Diego. $30,000. Feb. 17. newsman with San Joseph R. Reed to Essex Corp. (none before, 45% Consideration Action Scholz is retired. Mr. Miles is radio station after). Essex Corp. is Oklahoma City in- WRSC State College, Pa.- Granted assign- manager looking for station to purchase. vestment corporation with real estate, bank- ment of license from Suburban Broadcasting Consideration $100,000. Ann. Feb. 21. ing, and oil equipment holdings, but no Corp. to Edorea Corp. Suburban is wholly Atlantic Beach, Fla. -Alumni Radio Inc. other broadcast interests. Consideration owned subsidiary of Edorea and purpose of seeks assignment of construction permit $562,500. Ann. Feb. 18. application is to allow for liquidation of authorizing new FM to WKTX Inc., owned Suburban. Both companies are owned 100% by William F. Acks and Louis Neale (50% by Michael M. Rea. No financial considera- each). Mr. Acks is president Hearing cases tion. Action Feb. 17. of American Dielectrics Corp. Mr. Neale is sales manager INITIAL DECISION WKAQ -AM -FM San Juan, P. R.-Granted and account executive of WEAR -TV Pen- transfer of control of licensee corporation, sacola, Fla. WKTX Inc. was formed to pur- Hearing Examiner Forest L. McClenning El Mundo Broadcasting Corp., from Mrs. Ar- chase WKTX Atlantic Beach. Sale is to issued initial decision looking toward (1) gentina S. Ramos, Jose Oviedo and Pablo allow Alumni Radio to purchase WEBL granting application of Seashore Broadcast- Vargas Badillo, executors of estate of Angel (FM) Jacksonville, Fla. (see below). Con- ing Corp. for new FM to onerate on channel Ramos deceased, to Mrs. Argentina S. Hills, sideration $10. Ann. Feb. 17. 224 (92.7 mc) at Toms River, N. J., and (2) voting trustee of Fundacion Angel Ramos WKTX Atlantic Beach, Fla. -Seeks assign- denying application of Ocean County Radio Inc. Stock is beneficially held. No financial ment of license from John J. Wheeler to Broadcasting Co. for same facilities. Action consideration. Action Feb. 16. WKTX Inc. (see above). Assignment is to Feb. 21. WKAQ -TV San Juan, P. R.- Granted as- allow Mr. Wheeler to purchase stock interest FINAL ACTIONS signment of license from El Mundo Inc. to in Alumni Radio Inc. Consideration $78,000. Telemundo Inc., beneficially controlled 99.82% Ann. Feb. 17. By memorandum opinion and order re- by Mrs. A. S. Hills, voting trustee of Fun - WIVY and WEBL(FM) Jacksonville, view board denied joint aopeal by Char- dacion Angel Ramos Inc. Transfer is to ful- Fla. - lottesville Broadcasting Corp. (WINA), Seeks assignment of license from WIVY Charlottesville, and WBXM Broadcasting fill provisions of will of Angel Ramos. No Inc. (Edward J. Oberle, 100 %) and Edward financial consideration. Action Feb. 16. Co.. Springfield, both Virginia, from ex- J. Oberle, respectively, to Alumni Radio Inc. aminer's adverse ruling of Nov. 8 which WKTA(FM) McKenzie, Tenn. -Granted re- Alumni Radio is owned by Jan L. Brundage denied their joint petition for leave to linquishment of negative control of licensee (26 %), Albert M. Crabtree Jr. and Nadine amend AM applications to reflect for WBXM corporation, Carroll Broadcasting Corp., by G. Brundage (each 25 %), and John J. decrease in daytime power, change in tower each Michael R. Freeland and Flora Ellen Wheeler (24 %). Messrs. Brundage hold height and transmitter site, and for WINA Freeland (50% before, 37.5% after) through Volkswagen and Porsche dealerships, and change from nondirectional to a directional sale of stock to James W. Freeland (none have holding company investments. Mr. operation. Action Feb. 21. before 25% after). Consideration $250. Action Crabtree is Jacksonville attorney with real Feb. 16. estate interests. Mr. By memorandum opinion and order, Wheeler is owner of commission (1) held that there has been no WDEH Sweetwater, Tenn. - Granted as- WKTX Atlantic Beach, Fla., and 50% owner improper ex parte solicitation by hearing signment of license from William M. Bryan of WCRY Macon, Ga. Consideration $265,000 examiner and dismissed as moot appeal by to Sweetwater Radio Inc., owned by Robert for WIVY and $35,000 for WEBL(FM). Ann. Plains Television Corp. (WIC.% channel 20), Lynn Sherlin, Simon Monen, and Morris Feb. 17. Springfield, Ill., from examiner's ruling David Goodfriend (each 333 5). Mr. Sherlin WTTI Dalton, Ga. -Seeks relinquishment In commercial manager of WDEH; Messrs. of negative control of licensee corporation, (Continued on page 87)

ID IFOR THE RECORD) BROADCASTING, February 28, 1966 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- MONDAY preceding publication date.) SITUATIONS WANTED 25e per word -$2.00 minimum HELP WANTED 30¢ per word -$2.00 minimum. DISPLAY ads $25.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising require display space. (26 X rate$22.50, 52 X rate -$20.00 Display only). 5" or over Billed R.O.B. rate. All other classifications, 35e Der word-$4.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. APPLICANTS: If tapes, films o: packages submitted, $1.00 charge for handling (Forward remittance separately please) All transcrip- tions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Announcers Announcers-- (Cont'd) Wasted-Management Bored announcers -step into selling. Write Experienced announcer -salesman for 5kw, Help copy -cut it-sell it. Good music group sta- plus FM, in Virginia. Must be sober -depend. tion in New England. No bored tricks. Lib- able. Good sales area. , . good working con. Imaginative sales manager for new fulltime eral base plus. Clients waiting for right man ditions. Send tape, sales experience, picture major market Ohio radio station. Fine to sell them. Resume, salary req. to Box and other details. Immediate opening. Box opportunity. Box B -259, BROADCASTING. B -145, BROADCASTING. No tapes. B -347, BROADCASTING. Opening for selling manager. Country and western station in North Caroina. Excellent Immediate opening for experienced .,ta! Triple threat announcer with 1st ticket- right man. Prefer age 35 announcer. Good opportunity for advance- sales, Contemporary format station in good opportunity for Missouri market. Pressure? You'll feel re- to 45. Send all particulars first letter. Box ment. Play by play experience helpful. tired in B -268, BROADCASTING. Northeast Texas. Box B -265, BROADCAST- our relaxed operation. Send tape re- ING. sume Box B -351, BROADCASTING. One man station -sales manager for fine Pennsylvania medium-market. Strong radio Announcer with experience in continuity, Self- start- All night jock , . . at top rated West Vir- play-by-play, sales or news. KLTI, Macon, retail sales background essential. ginia swinger 36 hours some ex- MissourL er, age 30-40. Excellent spot for smaller market management ready advance. Sub- perience and 3rd ticket ... $350. send To plus resume. Box B -269, Announcer with 1st ticket needed. Excel- stantial group operation.. $10,000 BRO r e, tap IN and lent opportunity for right man. Write strong incentive. Complete resume, snap- KNIM, shot. Box B -330, BROADCASTING. Maryville, Missouri, Sports -Radio and TV operation. Send VTR WJIC Salem, New Jersey, AM under con- or SOF along with resume and salary re- Experienced announcer for morning shift struction, openings: Manager, announcers, quirements to Box B -282, BROADCASTING. Do some servicing of established accounts. engineer, salesmen. Box B -349, BROAD- Can attend local four -year state college. CASTING. Bill Bigley, General Manager, KVMA, Mag- Small midwestern station needs announcer nolia, Arkansas. Sales with 3rd class ticket. Send tape, photo and resume with salary requirement. Box B- Immediate Leading good -music AM -FM station in 289, BROADCASTING. opening for experienced an- major southwest market seeks top -notch nouncer . middle of the road format . . . endorsement of 3rd ticket required salesman with sales management experience. with ability to sell and gather Right man can earn up to $30.000. Box M -29. Announcer Contact Manager, WATM, Atmore, local news needed by small market station Ala. ... Tel. 368 -2128. BROADCASTING. in Missouri. Must have 3rd class ticket. Massachusetts station offers established list, Include background and photo in first Wanted: Immediate opening for early morn- five figure income, plenty of potential, to letter. Ability to type and write good copy ing announcer. Easy working hours. important. Box B -290, BROADCASTING. solid salesman, Our salesmen sell -we leave Network station. . . WBHC -MBS 943 -2831 the announcing, copy, production to a pro- Hampton, S. C. Send tape, resume & pay gram staff. Box B -183, BROADCASTING. Top -rated modern station, long established with first letter. in Southwest, has opening for first-class di Florida medium market adult station is -ups. Newsmen also Kentucky music now considering adding another salesman. who can talk to grown adult station seeks top to double in brass, announc- for award -winning desk /mobile department. combo announcer. Right pay for right man. Should be able Exceptional opportunity for good men to Third class broadcast ticket required. Ken- ing. Require references, complete history, tucky man preferred. Mail complete resume and photo. Box B -193, BROADCASTING. join low- turnover organization in one of nation's first 70 markets. Tape, resume, references and salary requirement to Men-Wives $8,000 -$15,000 annual commis- salary desired, to Box B -297, BROADCAST - Charles Spradlin, WBLG, 130 Barr St., sions selling Radio Community Promotions ING. Lexington, Ky. for national organization throughout United States. Can advance to Campaign Man- Wanted -lst class combo man for middle of agers- larger earnings. Replies to Box Phoenix, Arizona. Outstanding opportunity the road music, network station. No rock. B -204, BROADCASTING. to join this city's most progressive adult Experience a must. Top pay for right man. music radio station as morning man. Trade WBNR Beacon, N. Y. Growing Iowa station has opening for ex- in your overcoat, boots, and big city prob- perienced salesman. 20% commission with lems for the perfect climate in the nation's Wanted . Experienced announcer. Good $125 tteee 1st 6 months. Box B -231, fastest growing metropolis. Send tape, re- music station. Send tape and resume to g ara sume, salary requirements, photo to Box WCVI Connelsville, Penna. B -299, BROADCASTING. 50,000 watt western station -rock format - Suburban Chicago, combo, 1st class license, rapidly becoming "the station" needs ex permanent, open now. Send complete in- perienced radio salesman. Send actual sales Experienced country- western air personality formation and tape to WEAW Evanston, experience past 5 years. If you have stamina ticket. No maintenance. Illinois. and can sell on ideas and are not afraid with first class can Eastern Seaboard 5 kw. Tape, resume, refer to hit the pavement regularly you entes. Box B -301, BROADCASTING. Immediate opening! -For announcer with make money in this market of above 350; basic broadcast skills in production, writing, 000. Draw against commission. Write Box and running a tight board. Our Stereo B -275, BROADCASTING. Newscaster, dl -for southwest metropolitan. sound is in the foreground, easy, middle -of- Radio time salesman for one of south Jer- Excellent security. Salary open. Send tape the -road swing. The exclusive (and only) sey's fastest growing AM stations. Adver- and resume. Your tape will be returned. FM stereo station in a market of 700,0001 tising sales experience, creativity and hard Box B -304, BROADCASTING. Good pay, fringe benefits. Growth possibili- work will make highly profitable career. ties unlimited! If you're draft -exempt, have a well -rounded education, are a reliable Salary plus commission. Reply to Box B- NBC Affiliate needs experienced 278, BROADCASTING. Midwest citizen, and desire to get in on the ground mature voice to handle air shift, write some floor with a company on the move, RUSH San Francisco bay area. Station dominant copy. Adult music format. Good salary. tape and resume to: Dan Covell, Gen. Mgr., Negro market, also strong general rating Send resume to Box B -307, BROADCAST- WGMZ -FM, 740 S. Saginaw, Flint, Michigan. has opening for aggressive, experienced ING. 313 -239 -3143, salesman. Strong retail. Good guarantee and commission, expect you to earn five figures Announcer, some rock, copy and produc- in year. Send resume immediately to New Jersey -if you are an announcer able tion important -send tape and resume to Walter Conway, General Manager, KDIA, to deliver news & commercials in a friendly, WGHM. Skowhegan, Maine. 327 22nd Street, Oakland, Calif. relaxed manner send tape and resume. In- terview required. Box B -315, BROADCAST- WGY-WGFM-WRGB now accepting appli- $10,000 a year guarantee to start if you can ING. cations for summer relief announcers. produce. Top 40 station in Washington. D. C. Guaranteed 18 -36 weeks. Starting date ap- market. Must have record as dynamic pro- proximately May 1st. Must be experienced ducer. Personal and business references will Immediate opening -Ist phone announcer in all phases of broadcast operations. Send be thoroughly investigated. Send resume, for midwest fulltimer. Tape, photo in 1st tape and resume. No tapes returned. current picture and references to Harry letter. Box B -316, BROADCASTING. Averlll, WEAM, Arlington, Va. Washington, D. C. metropolitan area is first Solid future for solid salesman- assistant Contemporary di wanted by major Virginia ranked. WHMC, serves expanding region. manager. WHRT, Hartselle, Alabama. Call radio operation. Send resume, photo and Immediate opening for first phone, bright Mr. Newman 205 -773 -2558. tape to Box B -333, BROADCASTING. announcer. Quick, call 301- 948 -9400.

BROADCASTING, February 28, 1966 .81 Announcers -- (Coned) Technical -(Coned) RADIO Knoxville, Tennessee, WIVK Country music, Immediate opening for chief engineer with Situations Wanted -Management soon to be 50 kw. Announcer -salesman experience and mature radio voice. Want needed to replace good man who has been family man that wants to settle down in drafted. No Cornball. Send complete in- small market. Must be sober, reliable, and General manager, 50,000 market. Experi- formtaion on announcing and sales to James capable of equipment maintenance on AM- ence: Announcer-engineer, PD, sales chief A. Dick, Owner -Manager. FM, also some announcing. Salary open. engineer directional daytimer, general man- Call Darrell Speck, WANY Radio, 387 -33M, ager. 37, married, children. Ohio, Pennsyl- Central New York directional daytimer in Albany Kentucky, Hurry. vania. Box B -116, BROADCASTING. seeks an announcer with 1st ticket (a must) that can do maintenance and take over as Manager -sales manager. Young Pennsyl- chief engineer. Send full particulars with WCOA Pensacola, Florida, 5,000 watts non - vania broadcaster 12 years present em- tape to John Dempsey, P.D., WIZO Radio, directional daytime with 5,000 watts three ployer. Strong sales, administration and Johnstown, New York. Station ready to go towers directional array at night, AM & promotion minded. Background will stand FM fulltime. Air work necessary. FM seeks permanent qualified professional rigid investigation. Large, medium or small chief engineer. All new equipment. Send markets. Will invest. Box B -221, BROAD- WJBC Radio in Bloomington, Ill. has open- references, resume and requirements. CASTING. ing for experienced and creative top flight announcers. If you are interested in work- First ticket engineer suburban Washington - Experienced radio manager with particular ing for a full time established station with Going 5 -kw. Excellent conditions. Send re- emphasis on national selling is interested network affiliation send resume and tapes sume-WPRW, Manassas, Va. in affiliation with group or major market to Don Newburg, WJBC, 209 E. Washington station. 30 years background includes every Bloomington, Ill. phase of the business. and references are News from the leaders in the industry. Reason WMBR, Jacksonville, Florida looking for for leaving present position in which I mature voiced middle road announcer -dj. News director-If you are over 30, a really showed a profit of nearly $400,000 is that I Production a must -no screamers or sleep- experienced news man. If you can uncover desire a top -50 market in which my earn - ers. Send tape, resume & salary needs. and search out news. If you can write news, ing potential can be commensurate with Opening for pitch or rock and roll an- edit news and intelligently draft editorials. sales record. Box B -242, BROADCASTING. nouncer, also copy writer announcer. Salary If you can deliver news on four newscasts employed station manager with open for top man. Bill Goodson, WMJM, daily. If you can run a news department Currently Cordele, Georgia. with two wire services and assistants. Then 17 years experience, looking for move to there is an excellent secure opportunity in medium market. Have doubled billing at Suburban Cleveland adult music station has a large market 5kw -AM, 50 -kw -FM inde- current station. Strong in sales and pro- immediate opening mature, experienced an- pendent midwest station. Send photographs graming. For resume and personal interview nouncer with 1st phone. Salary open. Send and resume -All applicants strictly confi- write Box B -263, BROADCASTING. resume and tape to Mr. Lee, WPVL, Paines- dential. Box B -102, BROADCASTING. ville, Ohio or call for audition. General manager -Outstanding profit record and excellent sales background. 8 years Now! Morning man to wake up audience Fast paced NYC area news department has General manager with nation's top inde- with bright, happy sound. Excellent work- immediate opening for experienced news- pendent group in major markets. Desires ing conditions, fringe benefits. Prefer agri- man with initiative. Good salary and fringe new opportunity. Box B -274, BROADCAST- culture background, not mandatory. Send benefits. Send tape and resume with first ING. tape and resume to Chuck Morkri, WRCO letter. Inquire: Box B -246, BROADCAST- AM -FM Richland Center, Wisconsin. ING. Experienced manager is interested in re- locating. Best references, first phone, all WRIG, the leading modern music station Local good music in Mid- Wisconsin needs you if you're a newsman for progressive around experience especially in sales. In- bright happy sounding station. Short air shift also required. Send terested in managing and investing in small personality. For a tape and resume to WEER Warrenton, Vir- to medium station. Box B -277, BROAD- good deal in a good community, send tape, ginia. picture, and resume to PD, WRIG AWFM, CASTING. Wausau, Wisconsin. WRAN- Dover, New Jersey, 35 miles from Old enough to have 18 years management, Leading station in southeast has opening New York City Has immediate opening for young enough for many more years, smart for mature night man to take over "They're newscaster -writer- reporter. News gathering enough to know which rock to turn over, Playing Our Song." Some TV if qualified. ability and judgement a must. Contact clever enough to originate, prudent enough WSAV Savannah, Georgia. News Director, 201 -366 -1510. to be trustworthy, cautious enough to keep healthy, concerned enough to live moderate- Immediate opening, announcer, 3rd phone. have excellent record. Call WTRE, 812 -663 -3000. News -production man with Negro market ly, lucky enough to experience-R&B background helpful. Im- Are you interested enough to ask for proof? Want beginning announcer who can read mediate opening. Tape, resume, photo, first Box B -283, BROADCASTING. and interpret commercials. Contact WSKI letter. Bill Moss, WVKO Radio, Columbus. Montpelier. Vermont. Ohio. Manager with proven record. Sales, management, announcing. In N. C. now. Sta- 2 top 40 Jocks-real swinging station! Rush tion sold. Available soon. Prefer Md. to Fla. tape, resume -Lou Skelly, WWOW, Con- Production -Programing, Others Sober, dependable. Box B -286, BROAD- neaut, Ohio. CASTING. Production manager, copywriter, five hour Announcer with 1st ticket. Call MA 2 -7788, di shift and sick relief. Must be imagina- Successful, large market sales manager with Collect in Tucson. tive. creative, selfstarting. Southwest city major group wants relocation because of in excess 400,000 Start $115.00 per week. station sale. Billings prove me a profit Experienced announcer with 1st phone to Send late sample, resume, air check and maker. References are top industry figures. handle established all night show. Call photo to Box B -230, BROADCASTING. Current income $19,000. Box B-317, BROAD- Frank Teas, 603- 882 -1590. CASTING. Copywriting Production specialist. Commer- Technical cial air voice.- Handle program log and de- Manager for small midwest market. Thir- tail. Southwest city in excess of 400.000. teen successful years all phases large mar- Send recent sample work. per week kets. Knowledgeable, imaginative, educated, First class technical men wanted for Eastern $100.00 organized, AM expanding into CATV. Growth oppor- start. Box B -237, BROADCASTING. hard -working, married- executive. tunity with a solid future. Liberal fringe Box B -329. BROADCASTING. benefits. Box A -4. BROADCASTING. Metropolitan. Program director with experience, initiative & imagination. Excellent op- Looking for a shirt- sleeve working manager New Skw directional in midwest seeks two portunity with a growing station. Box B- who has had 30 years of managerial ex- first phone engineers for transmitter watch. 258, BROADCASTING. perience? I've run local, regional and 50 Prefer beginners willing to learn. Average kw stations and my record is top- rated. pay and benefits to start. Advancement on Imaginative operations manager needed for Well acquainted nationally. Excellent in- merit. Write Chief Engineer. Box B -135, new fulltime major market Ohio radio sta- dustry references. Salary no object. Write BROADCASTING. tion. Must know FCC procedures along Box B -331, BROADCASTING. with ability to handle administrative and Wanted: First class ticket, strong on tech- operations. Fine opportunity. Box B -260, Announcers nical, some announcing, 5000 watt day - BROADCASTING. timer, resort area, northern Wisconsin. Box B -190. BROADCASTING. Are you an idea man? Can you gimmick Knowledgeable first phone country jock up a station with audience- getting promo- seeking P/MD position. Box B -85, BROAD- Engineer wanted for midwest broadcast tions? Can you produce selling spots using CASTING. consultants office. Knowledge of math and station talent and sound libraries? Can you drafting required. Send resume. Box B -194, increase station ratings with one hard California -First phone top 40 swinger re- BROADCASTING. hitting promotion after another? If so. turned home from top markets in mid -west, you're our man! We want an ambitious, wants position with good top 40 swinger. Engineer wanted: Stable 1st phone engineer young man seeking to establish himself. I'll call you. Box B -200, BROADCASTING. wanted immediately to fill staff vacancy. but we want evidence of your past success- Send references and background to Box es. The OK Group Stations are Negro pro- B -291, BROADCASTING. gramed, but we do not necessarily 1st phone announcer. B.A. degree in speech. require 2 years experience. Versatile: production, Combination Negro station experience. Hard rock and announcer -chief engineer. Top top 40 experience would be helpful but news, and combo. Box B -261, BROADCAST- 50 market. Permanent position. Send tape. ideas, imagination and enthusiasm most im- ING. Box B -303, BROADCASTING. portant. Salary is open, with a sizable Chief Engineer- Announcer bonus if you produce ratings and increase Major market personality pro -format jock for C &W. I'm a billings. Openings in . 26 looking . drivetime mean taskmaster, my last chief stood me for two OK Group Sta- five years. Dean Wickstrom, tions. Send details resume including pact teen ... $200 minimum ... TV experience KWOW Po- earnings and photo. The OK Group, 505 1st ticket . . . Box B -264, BROAD- mona, California. Baronne Street, New Orleans. CASTING.

82 BROADCASTING, February 28, 1966 Announcers-(cont'd) Announcers- (Cont'd) TELEVISION DJ, tight board, strong news, commercials, Announcer -bright, happy sound. No floater Help Wanted happy sound. Box B -266, BROADCASTING. or prima donna. Family man. Box B -338 BROADCASTING. Management Deejay, draft exempt, experienced -tight board, mature, voice. Box B -267, BROAD- Progressive top 40, beginner di. Production, CASTING. program and music director ability. Draft Wanted -Comptroller -salary open-Air Mail exempt. Endorsed 3rd. Box B -339, BROAD- applications to the Rahall Stations, WLCY- Experienced announcer authorative news- CASTING. TV, Box 14,000, St. Petersburg, Florida. caster, bright happy dj. Tight board operator. Married, young veteran. Not a floater Sportscaster, all sports -wants move up, will Announcers or prima donna. Box B -270, BROADCAST- relocate anywhere for right offer, prefer ING. west. southwest. Box B -344, BROADCAST- Versatile announcer wanted by mid -west ING. group station. Opportunity to learn direc- Northeastern metros -2 years experience- tion. Send resume, salary expected, audio - dj- personality for rock medium market good Competence the keynote. As a team or video tape to Box B -205, BROADCASTING. production & tight board. Box B -279, single ... husband and wife. Well known BROADCASTING. in Country and Western. Broadcasters, not Staff announcer /sportscaster: We are seek- entertainers. Husband with 15 years all ing a young but experienced person who is Top minor baseball announcer desires mar- phases including operating engineer. Wife ready to move up into a major market. ket that will add other major sports. Mini- expert bookkeeper, traffic di. Phone 714- Send a complete resume and a video or mum- baseball, college or pro basketball. 245 -8635. audio tape to Box B -232 BROADCASTING. Best references. Box B -288, Equal and football. Announcer sixteen months experience tight opportunity employer. BROADCASTING. board. Looking for opportunity. Contact- 2933 Cherry St., Falls Church, Major radio -TV operation needs experi- Announcer, topnotch, versatile, mature, Albert Mapes, enced professional announcer. Excellent ap- family, degree, excellent salary. Box B -293. Virginia. JE 4 -6420. pearance and commercial delivery essen- BROADCASTING. I'm Gabriel, and I'm able. 15 years experi- tial. Good five figure salary for right man. Send VTR, to Box B -234, BROADCASTING. DJ /announcer, young, competent, draft ex- ence, 3rd phone, R &B dj. 5616 Enright, Apt. empt. Desires to settle in West, Southwest. 401, St. Louis, Mo. 63112. Fully experienced, tight board, up to any Staff announcer for expanding VHF in top situation. Tops in production, copy -writing; Technical 50 markets. Must be experienced in broad- comfortable with Top 40, town and country. casting. Send tape or film, resume and Versatile, personable, keen sense of humor. Challenging assignment as technical director salary requirements in first letter. Box Worked with /under the best. Resume, tape, or chief engineer. Long experience includes B -319, BROADCASTING. glowing recommendations on request. Salary multi- towered directionals. Presently with a point. 3rd endorsed. Box B -295, operation. Box B_ Top ten East Coast network affiliate, staff talking announcer for radio & TV, must know BROADCASTING. 174,e BROADCAASTINer G. middle of road formats, only experienced, First phone -country, contemporary, middle Chief engineer $150 seeks: Better treatment, no drifters. Send photo with resume and road. Now in top 15 markets. $800.00 mini- working freedom, ten kilowatt AM. Experi- tape. Box B -324, BROADCASTING. mum. Box B -296, BROADCASTING. ence: Construction, proofs, FM, directionals. Box B -306, BROADCASTING. Technical Tight combo -dj (swinger) Newscaster, Mar- ried, good show from 8 to 80. Box B -296, Engineer, announcer, experienced manage- Immediate requirement for experiencd chief BROADCASTING. ment sales, former owner, manager, de- engineer- northeast network VHF, small pendable. 614- 774 -5414. market TV station. Good salary, many Polished pro, dj- newsman. Metro back- benefits. Box A -310, BROADCASTING. ground, now at major. First phone. 312- News 244 -7016 or write Box B -302, BROADCAST- Experienced television technician for large ING. -Experienced newsman northeast metropolitan station. Excellent Attention Southwest salary. Box B -99, BROADCASTING. Swinging personality- Authoritative news- wants place in news hungry operation. 8 Family man. De- years radio. First phone. Box B -272, BROAD- caster, dj, sportscaster. CASTING. First phone engineer -TV transmitter work pendable, continuity. Box B -309, BROAD- -no announcing northern Michigan area. CASTING. Newsman; five years experience; working Excellent opportunity for man to learn major midwest market. Want advancement, television technical operation. Box B -144, Announcer (disc jockey) not floater or BROADCASTING. prima donna. Willing to work. Graduate or smaller market as news director . N.Y.S.A.S. Box B -310, BROADCASTING. Family; want permanent position. Box B- 334, BROADCASTING. Chief engineer - northcentral U.S. Experi- Country disc jockey. First phone. Want air enced, preferably married. 5 figure salary work. Box B -311, BROADCASTING. Mature man, voice and delivery. Have worked 100,000 market for past 2 years. transmitter . Fringe benefits. Send compel to Enthusiastic, happy top 40 swinger! First Station now going rip and read. Have been resume & salary expected. All inquiries phone -draft free. Experienced in produc- correspondent for major newspaper during confidential. Box 8 -254. BROADCASTING. tion and programing. Present station switch- this time, also. Excellent references from ing formats. Box B -320, BROADCASTING. station and newspaper. Married, family, Three ambitious technicians, first class li- like midwest. Start $150 week. Contract, cense, car and one year experience on radio, Announcer -engineer willing to work hard if desired. Available April 1st. 319 -363 -4012. TV operation, state required salary, experi- and follow direction, wants to settle. Box ence and militay status in resume. Box B -32I, BROADCASTING. Production -Programing, Others B -318, BROADCASTING. Young announcer, good voice and writing 1st class engineer - Call Chief Engineer, ability, seeks position in creative news de- Sports director or sports -news combination KCND TV. Pembina, North Dakota 58271, partment. 1st phone. Box B -322, BROAD- position in east or midwest. Some TV ex- 701- 825 -6292. CASTING. perience. Box B -203, BROADCASTING. Studio technician with first phone. Send Negro announcer /newscaster /dj. Experi- resume to Leo W. Reetz, Chief Engineer, a Professional broadcaster 20 years radio & enced 3rd phone will relocate. Not floater. TV announcer -executive Big voice (can KCRG -TV Cedar Rapids, Iowa. Family man. Box B -323, BROADCASTING. scream), production specialist Solid record. 20 NE said' Box B -262, BROAD- Immediate: Need Chief Engineer. Should Need real pro? years contemporary mu- Prefer 'null have administrative as well as technical sic. Good radio. Top ratings. Top produc- CASTING. competency. Going to full power and com- tion. News. TV -Film. Third ticket. 513 -351- plete color in new building facilities sched- 6949 or Box B -327, BROADCASTING. Program /music director dj. first phone, com- uled for competition January 1967. Excel- Telephone talk show -top personality avail- plete format knowledge, 26, Rick Knapp, lent state benefits, working conditions and able. This performer is world-traveled -news 206- 744 -1022, or Box B -284, BROADCAST- location. Contact General Manager, KUAT- oriented -glib. Solid commercial conversa- ING. TV, Channel 6, Radio -TV Bureau, Universi- tionalist. Has starred in countless major years ty of Arizona, Tucson. news and sports shows. Guarantees top Production man -personality-7 experi- audience. Will rattle the men; charm the ence - hard worker - best references - top First phone television engineer with mini- Pulse in 9 station market. Looking for mum three year's experience. Excellent op- ladies. Top offer gets him. Will relocate. production minded station married, 2 Call 212 -KI 3 -3498 or Write Box B -332, - portunity. Write P.E. Eppley, WALE -TV. children -now working afternoon drive Albany, Georgia 31701 BROADCASTING. shift. Box B -300, BROADCASTING. C &W di seeking work in New Mexico or Have engineering position open with new Texas. Third class endorsed, have car. 15 Polished sportscaster desires minor league channel 9 station. First class license re- months experience. Box B -335, BROAD- baseball -College sports; excellent refer- quired. Contact John Gort, Chief Engi- CASTING. ences. Box B -312, BROADCASTING. neer, WAOW -TV, Wausaw, Wisconsin. Does your Hite show need phazazz? Do you P.D. -Assistant Mgr. to create, develop, Experienced 1st class TV -radio engineer for need a tape splicing production nut? Host promote saleable shows. Build brochure, University FM radio and TV stations, Call of characters included. Southwest top 75 merchandise, serve in station relations & or write William Leutx, WBGU -TV, Bowl- preferred. Rick O'Shea after 7 p.m. 617- community affairs. Build image. Net calibre ing Green, Ohio. Bowling Green State Uni_ 799 -0583 or Box B -336, BROADCASTING. set of cultural assets. versity is an equal opportunity employer air work. Unusual and will give consideration fast -paced Negro Over 20 years experience. Metro market, as such for em- Experienced, intelligently station only. $11,000 minimum. Box ployment without regard to race, color, dj- newscaster, relocate 212- 455 -4239 or Box prestige creed, religion, or national origin. B -337, BROADCASTING. B -340, BROADCASTING. 83 BROADCASTING, February 28, 1966 Technical-(Coned) Technical FOR SALE -Equipment Washington, D. C. UHF now in final con- First class engineer desires position in struction needs TV experienced 1st class northeast area. Box B -280. BROADCAST- continued licensed technicians for studio and trans- ING. mitter equipment installation, construction For sale, RCA type TTU 1B UHF television and maintenance duties. Experience with Presently employed in maintenance-super- transmitter. Immediate delivery "as is" solid state technique desirable. Good start- visory position small full -power TV station. basis. Presently tuned to Channel 20. 6 ing salary plus benefits. Send resume or Seven years experience includes RCA and weeks delivery if tuned to your channel phone D. Kilbrith, D.E., WDCA -TV, 5202 GE equipment and station construction. In- and reconditioned. Box M -98, BROADCAST- River Rd., Washington 16, D.C. 301 -654 -2600. terested in position opening this summer. ING. Write Box B -343, BROADCASTING. Write, Call or wire about information cover- WJZ -TV Baltimore, Maryland, has opening ing trade -in used tape cartridge equipment for 1st class engineer. Broadcast experi- Director of engineering -Currently in charge of all makes. Sparta Electronic Corpora- ence or good technical school background. of AM, FM, TV group. Extensive experience tion, Box 8723, Sacramento, California. Reply by letter to Chief Engineer. in broadcasting, automation and related fields. Desires position with similar respon- 95822, 916 -421 -2070. sibilities. Box B -346, BROADCASTING. WTOC- AM- FM -TV, Savannah, Georgia, has GEL S kw never used, complete with stereo opening for first class engineer. Reply by and SCA. Call 213 -465 -7177 or Box B -22, letter to Chief Engineer. NEWS BROADCASTING. Used broadcast equipment One con- Custom Television equipment manufacturer News director -Extensive major market venient source for buyers and sellers. Broad- has immediate openings for construction experience, imaginative writing, top rated cast Equipment and Supply Co., Box 3141, and service. All levels. Good pay and many delivery, production knowhow add up to Bristol. Tennessee. special benefits. Bionic Instruments, Inc., efficient operation producing top ratings. 221 Rock Hill Road, Bala Cynwyd. Pennsyl- Heavy experience in public affairs, special Self supporting 238 ft. insulated Truacon vania, (near Philadelphia) TE 9 -3250, Mr. events and editorial programing. Box B -308, tower and RCA FM Pylon antenna 97 to Latif. BROADCASTING. 108 mc. Power six times. Dismantled again e Wisconsin.. TelephonelC 608-784-7373. Expanding communications company needs Production -Programing, Others 0 three technicians with VTR, studio and Remote control Gates RCM -20 super delux video maintenance experience. These are cost $1500.00. Used only 2 years top quality jobs located in the Gulf Coast Traffic and /or sales service director. Versa- original tile and experienced. Master of detail and excellent Schafltz, area. Send resume and salary requirements: #21 Sharon, Pa. 16148. Bill Davis, Taft Broadcasting Co., 4808 San administration. Box B -287, BROADCAST- Felipe Rd., Houston, Texas 77027. ING. For sale: Completely factory reconditioned Gates ST -101 spot tape machine with remote Creatve opportunity light production, en- controls. Contact Charlie Brewer or Lee News gineering, art, photo background. Box B -348, Raines at WHIN Gallatin. Tennessee. Tele- BROADCASTING. phone 452 -4747. Assistant news director experienced self- starter for mornings. Must know 35, 16mm, Leaving Air Force mid -April. Background Used equipment for sale 3 -RCA 74B mikes. be able to gather, write, air. College. Rocky includes all types announcing from classical 1- Electrovoice V -3 mike, 1- Schaffer model Mountain VHF. Box B -313, BROADCAST- (QXR Affiliate) to top 40 (number one 400 remote control studio portion only, 1- ING. evening show in major market.) TV booth Gates RCM -12 remote control and Gates announcer, cameraman and director. Also M 4611 RF amp., 2 -pick up arms for RCA written copy and produced VTR spots for 70 -D turntable. Box B -276, BROADCAST- We need good on -the -air newsman who can agency. 27 years old. College. AFTRA mem- write, who can report and who can deliver ber with Vietnamese press clearance. Ask ING. news authoritatively. The right man can your Saigon man about Ade Cronauer on be our news director. We are expanding in AFRS. Then write for tape and resume. Ampex 601 excellent never used commercial- both news and public affairs, but we have MACOI -AFRS, APO San Francisco 98309. ly, alignment tape, mike cable, Electro 636 the time to do it and are not rushed, need mike new -best offer over $395. Tape full information, including picture, kine- JIFFYRASE P -30 new $20. Two Gates jack scope or tape to Box B -328, BROADCAST- WANTED TO BUY fileds new $25. Cashiers check, FOB. Box ING. A personal interview will be arranged B -292, BROADCASTING. at a later date. Equipment Two Ampex VR 1002 video recorders-corn- pletely equipped for direct color. One also News photographer must be experienced in equipped with Editor and Editec. Both have all phases of TV news photo operations. We need used 250, 500 1 kw & 10 kw AM Amtec, Colortec, SS MDA's, SS processor, Extra consideration to man who can gather transmitters, no junk. Broadcast Elec- 05 intersync. Low hours both units. For and write. Send resume and sample work to tronics Corp., 1314 Iturbide St., Laredo, details contact: Chief Engineer, LOGOS Ron Voigt, News Director, WREX -TV. Rock- Texas 78040. Teleproduction Center, 3620 South 27th ford, Ill. Street, Arlington, Virginia or call area code ETV station wants 2 -3 late model (Transis- 703 -671 -1300. Production -Programing, Others torized, if possible) studio or field chains. Call 518 -377 -8517. 5 kw Collins AM transmitter 1460, 250 watt composite. Three 170 ft. self supporting Scenic designer needed. Position opens We need a refiectometer and directional towers with lighting. Phaser on 1460. An- April 7 in nation's third market. Must be coupler for an RCA 77U-1B television tenna tuning units. Phase monitor modula- proficient in rendering, shop drawings. De- transmitter. We are also interested in any tion monitor. limiting amplifier. Condition: manding schedule of live production and extra parts.I Please write us immediately: Fair to good. Ike Lee, WMBR Jacksonville, syndicated taping in color requires talented KLOC, P.O. Box 338, Ceres, California 95307. Florida. party to fill position. Salary open. Send resumes to Box B -294, BROADCASTING. s price sale limited quantity 75 omh coax 1 kw FM transmitter, monaural or stereo, underground Armor cable. Specs on request. & FM frequency and modulation monitor. Write Cable, 1430 Hardy Court, McLean, TELEVISION 533 Marguerita Avenue, Santa Monica, Cali- fornia. Virginia. Situations Wanted Used cartridge equipment. '64 models or MISCELLANEOUS newer. Write: Troy Hoskins, KWSL Radio, Box 340, Grand Junction, Colorado. 30,000 Professional Comedy Lines! Topical Management laugh service featuring deejay comment introductions. Free catalog. Orben Comedy Used 400 foot self- supporting tower and Books. Atlantic Beach, N. Y. Experience - Versatility -Iniative. TV execu- complete UHF station package plus con- tive, 16 years all phases of TV (Admin., trol and production studio equipment for Production, Sales). Excellent for Film Prod. AM. John Kreiger, KVET, 113 West 8th, "DEEJAY MANUAL" -A collection of di Executive, Foreign Rep, 1st or 2nd man in Austin, Texas. A.C. 512 -GR 8 -8521. comedy lines, bits, breaks, adlibs, thoughts. station. Here's your man for major problems $5.00. Write for free "Broadcast Comedy" and challenges. Box B -314, BROADCAST- Catalog. Show -Biz Comedy Service, 1735 E. ING. FOR SALE 26th St., Brooklyn, N. Y. 11229. DEEJAYS! 4,000 classified gag -lines, $4.001 Currently program manager top 20 market. Equipment Comedy catalogue free. Ed Orrin, 8034 Twelve years, all phases, small- medium- Gentry. No. Hollywood, Calif. 91605. large markets. Must move to dryer climate for child's health. Mountain west, Television radio transmitters, monitors. northwest, tubes, microwave, cameras. audio. Electro- TEKNITAPES - Amazingly- effective, fast! southwest. Box B -342, BROADCASTING. find, 440 Columbus Ave. N.Y.C. Announcing, newscasting. Beginners, professionals. Boadcast Guides, 678 Medford, Patchogue, New York 11772. Announcers Parabolic antennas 6' aluminum complete with dipole and 4" pole mounting bracket. How does your job rank in prestige? 120 1750 mc $125.00 complete. Tuned to 950 mc occupations ranked according to their so- Radio sports and newscaster desires first 6175.00 complete. S. W. Electric Co., Phone cial status. "Prestige Ratings of Occupa- television opportunity. Box B -345, BROAD- 415-832 -3527, 24th & Willow Streets. Oak- tions," 250. Resumes, P.O. Box 1178, Wash- CASTING. land, Calif. ington, N. C. 27889.

84 BROADCASTING, February 28, 1966 INSTRUCTIONS RADIO -Help Wanted RADIO FCC license and A.S.E.E. degree programs, by home study and resident instruction. Situations Wanted -Announcers Resident FCC courses available in Washing- ton, D. C.; Seattle, Wash., and Hollywood, RADIO STATION RE- STAFFING Calif. Home study conducted from Holly- wood. Write for free catalog. Dept. 5 -K, Applications including resume and Grantham Schools, 1505 N. Western Ave., TOP RATED PRO Hollywood, Calif. 90027. audition tape will be considered for MORNING PERSONALITY the following positions: DJ's, top -forty Be prepared. First class FCC license in and popular concept, with and without Best Radio Cr TV Stations 20 years. HI- six weeks Top quality theory and labora- LARIOUS at times . SERIOUS at times first class ticket. Traffic and copy, tory training. Elkins Radio License School (without sounding maudlin) . and of Atlanta, 1139 Spring St., N.W., Atlanta, male or female. Aggressive sales Mgr., VERSATILE enough for TALK or MUSIC Georgia. format. Funny Warm and salesmen. All material confidential, . . . Human & Happy. Polished showman . . . excellent The nationally known 6 weeks Elkins trot,. -interview required. J. Rogers & Co., air -salesman. Have P.D.'d. Lag for an FCC First Class License. Out- Box 437, Rockford, Ill. Tape, brochure, etc. if desired . . . but standing theory and laboratory instructions prefer PERSONAL INTERVIEW . . . any- Elkins Radio License School of New Orleans, body can send edited tape. Emloyed at 333 Saint Charles, New Orleans. Louisiana. one of nation's Top -10 stations with valid reason for change. FCC first phone license In six weeks. TWENTY GRAND (or near) FEE BUT Guaranteed instruction in theory and BROADCAST BUILDUP WILL MAKE MYSELF WORTH EVERY laboratory methods by master teachers, PENNY ... and MORE! GS. approved. Request free brochure. This $21/2 million Mid -West Agency Elkins Radio License School, 2603 Inwood BOX B -241, Broadcasting. Road, Dallas, Texas. of 30 people wants broadcast billing. Now principally print and collateral, Elkins Radio License School of Chicago- we intend to Six weeks quality instruction in laboratory build radio and TV sub. methods and theory leading to the FCC stantially within three years. Need an First Class License. 14 East Jackson St., experienced, talented young man or WILL RELOCATE Chicago 4, Illinois. woman to head it up. Must be able to Robert Kelley, radio Announcing programing, console operation. create, supervise production and time announcer s i n c e Twelve weeks intensive, practical train- buying. We'll help you sell, back you working with spe- ing. Finest, most modern equipment avail- up the best in cial service in the able. G.I. approved. Elkins School of with merchandising, Broadcasting, 2603 Inwood Road, Dallas 55, and add to your staff as billings war- army, 82nd Air Texas. rant. Located two hours from Chicago Borne 1949. WMOK The masters. Elkins Radio License School in heart of lake country. Send resume r a d i o Metropolis, of Minneapolis offers the unmatched suc- and salary requirements in full con- Illinois 1952 - 56. cess of the Famous Elkins Laboratory and fidence. KFQD - Anchorage, Theory Classes in preparation for the First Class FCC license. Elkins Radio Licen =e Box B -285, Broadcasting Alaska 1957. WDXR School, 4119 East Lake Street, Minneapolis, - N B C Paducah, Minnesota. Kentucky 1958 -59. Since 1946. Original course for FCC first phone operator license in six weeks. Over RADIO Negro Announcer -Dee -Jay is 35. 420 hours instruction and over 200 hours Completed Junior College and guided discussion at school. Reservations Help Wanted -Management Broadcasting School. Mr. Kelley is required. Enrolling now for classes starting seeking a desirable position March 16, June 15, August 17, Octo- only by ber 19. For information, references and contract. Tape upon request. P.O. reservation, write William B. Ogden Radio Box 4915, Chicago, III. 60680, Operational Engineering School 1150 West Phone 723 -7922 7PM. Olive Ave., Burbank, California. RADIO GROUP TOP EXEC. after America's pioneer. 1st In announcing since We seek combination Sales and Figures 1934. National Academy of Broadcasting. genius to eventually succeed President at 514 74 St. NW. Washington 1. D. C. N.Y.C. headquarters. Heavy radio sales and management background with ability to con- "It's AEI and Here's Why!" First phone tinue outstanding profit record through tight weeks we guarantee it. license in (5) -and cost controls. Age 30 -40, stable. Excellent A VANISHING AMERICAN Tuition only $295. Rooms $8 -$12 per week. salary, unlimited potential with stock inter- Classes begin every 5 weeks in beautiful est in future station buys, profit sharing, Sarasota by the sea, on Mar. 14- when ability proven. Only fully detailed re- Apr. l8-May 23 -June 27. Call or write sumes, photo One of radio's few remaining fine morn- Radio Engineering Institute, 1336 Main St., ing men wants immediate change. Must Boa B -305, Broadcasting. Sarasota. Fla. have reasonable free hand to create, Announcing, programing, first phone, all entertain and motivate audiences. High phases electronics. Thorough. intensive income man. Major markets only. Sug- practical training. Methods and results proved many times. Free placement serv- gest personal interview and audition at ice. Allied Technical Schools. 207 Madi- Help Wanted- Announcers your station. Available with 30 days son. Memphis. Tennessee. notice. Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. day and evening classes. Placement assist- Talk Personality Box B -273, Broadcasting. ance. Announcer Training Studios, 25 W. 43rd, N. Y. OX 5 -9245. Top rated eastern station wants news F.C.C. First Phone -plus -250 hours theory oriented talk man. Excellent 5 figure & practical application. 8 weeks $345. salary, ideal working and living condi- Rooms $10.00 a week, on campus. License tions. Rush tape & resume fo News guaranteed. Orlando Technical College, 535 N. Magnolia, 415, Orlando, Florida. BOX A -278, BROADCASTING. F.C.C. First Phone in 8 weeks plus 300 hours theory and practical application. License guaranteed. Free placement service. Flori- HOTLINE TO VIET NAM da Institute of Electronics, 3101 Main St., RADIO Weirton, W. Va. Veteran newsman Stan Maier is leaving New England's only 10 week, First Phone Situations Wanted for Viet Nam shortly ... to interview course. Classes offered eves, so if you can servicemen from your area. These short commute to Boston. no need to your quit Management interviews will be available lob and relocate. Classes limited to 20 stu- exclusively dents! Starting dates: May 2. Sept. 8. to you. Write to: Northeast Broadcasting School, 883 Boylston Street, Boston. Mass. 02116. Contact 312- 428 -8441 or P.O. Box 403, MANAGER OR PROGRAM DIRECTOR Chicago (Oak Lawn), Illinois 60454 Voice improvement by famous teacher. Can bring 17 years well rounded exper- IMMEDIATELY. Home -training. Free literature. VOICE - ience; air work, production, programing, CRAFT. 1709 -B Fremont, Madison, Wis- sales, and management to your operation. Need anything be said about the pub- consin 53704. (8 years with McClendon & Bartell) Family service, man desiring to locate mid -west-eastern lic promotional, sales and rat- First Class License. Ten week course. 350 ing aspect of this fine exclusive service. hours theory, lab and practical U.S. Immediately available training. Birrell $395. Atlanta School of Broadcasting, 52 11th Harry HURRY Street, N.E., Atlanta, Georgia. 714- 463 -8640

BROADCASTING, February 28, 1966 85 TELEVISION Technical- (Contd) MISCELLANEOUS Help Wanted BRAIN FOR SALE Hong Kong Television Weekly idea service for radio Color VTR stations. One subscriber per mar- Television Broadcasters Ltd., have been ket. Write today for free sample. awarded the license to establish a wire- Sales Engineer less UHF television service in Hong BROADCASTER'S EXCHANGE Kong. Applicants for key positions cur- 1015 Hartford Bldg. Dallas, Texas rently being filled must be Citizens of The television industry's swing to a British Commonwealth Country. color has created need INSTRUCTIONS General Manager the for alert, aggressive Sales Engineers. Must have experience in like position LEARN MORE in competitive commercial station; 3- VTR experience essential. If you EARN MORE year contract. are the kind of person we're Radio & TV Chief Engineer Production Experience in all technical phases neces- looking for, you're assured an Announcing & sary. Knowledge of UHF desirable; 3- outstanding future with the lead- DON MARTIN SCHOOL year contract. ing manufacturer of Color Tele- OF RADIO & TV Production Manager 1653 N. Cherokee HO 2.3281 Intimate knowledge of staging, lighting vision and related broadcast Hollywood, Calif. 90028 and directing techniques necessary for equipment. proposed heavy live programing sched- EMPLOYMENT SERVICE ule; 18 months contract. Address all inquires to: Salary is commensurate with ex- NBC International Ltd. perience and ability. Interviews Room 902 will be 30 Rockefeller Plaza conducted in major cities, New York, N. Y. or interview travel expenses paid. PLACEMENTS Stations and Applicants use our service with confidence 292 -3130 Help Wanted -Technical Send complete resume 1615 California St., 1303) or call Mr. Charles Denver, Colorado 80202 Spicer, Visual Elec- tronics corporation, 356 West 40th Street. SOMEWHERE New York, N.Y. 10018, Telephone (212) 736- Radio -TV 5480. There is a Chief Engineer, probably Placement working who knows just about everything n there is to know about GE MANAGEMENT T'Minere, micro-wave systems, color, VTR. * PROGRAMING If there is such a , he won't ears NEWS SALES whether it takes 3 hours day or 24 * PRODUCTION hours a day to do the job. He 'll get it Ló Li RV L8 1920' Li Cdr SS done and be a take-charge man. He'll * ENGINEERING worry about tube replacement bills as if TV NEWSMAN CONFIDENTIAL they were coming out of his own pocket. CALL OR WRITE TODAY! If there Is such a CE, he'd like to move RADIO -TV immediately to a small market Cal. TV KOVR station, be happy at $650.700 a month EMPLOYMENT plus bonus on profits if any. He'll proba- Sacramento, Calif. bly call me up and say I'm ready to go to Experienced newsman capable of gath- AGENCY w ork as soon s I can get there. ering, writing and delivering on camera. 645 North Michigan Ave., Is there such a usan? If there is,, he Submit resume and film or video Pape, should call me rigrt now at (209) 439- if available, to: Chicago, Ill. 2955. 1 must talk to hint. Personnel Department Phone area code 312 337 -7075 McCLATCHY BROADCASTING 925 Federal Blvd., 21st 8Q Denver, Colo. Sacramento, California Q ,J h AM AO AM AM AM AM Al AM AM _FOR SALE BROADCAST FIELD Equipment ENGINEERS Production -Programing, Others

DRAMATIZE TV WEATHER REPORTING RCA DOCUMENTARY FILM PRODUCER -SATELLITE STYLE- Receive instant pictures from orbiting weather Career c;!snrtunities for field engineers Major eastern market station searching for documentarian capable of directing, filming satellites -right on camera -for authentle TV experienced in the maintenance of RCA Weather Reporting. and editing. Must be versatile in handling 1. Meteorological satellites, carrying Automatic VHF and UHF television transmitters or all related equipment. Send complete par- Picture Transmission (APT) tacl11ttes are color studio equipment. Positions are in ticulars including credits in first letter. now being launched. 2. Be the ant TV station in your market to the East, South and Midwest. Box B -350, Broadcasting show viewers these exclusive pictures -In- etantly -via the newest Alden Electronic RCA offers outstanding benefits, including APT facsimile recorders. 8. These same recorders are now being built liberal vacation, 8 paid holidays, life infor the U.B. Weather Bureau. U.B. Navy, surance, retirement plan. Plus free medi- Situations Wanted -Management and U.B. Air Force. Reception is instant- -line -by -line as pictures are scanned In the cal insurance for you and your family. satellite. No photographic processing or de- Write: D. K. Thorne, RCA Service Com- lay. They also will resale* up -te- the- mlaute official Weather Maps directly from the U.S. pany, Bldg. 201-1, Cherry Hill, Camden Weather Bureau. 8, N. J. T.Vr -Gent Sales Mgr. Alden Electronic Facsimile Equipment is to use nationwide by the U. S. Weather Bureau, TV stations. Universities; and worldwide by An Equal Opportunity Employer Proven performance national, local, regional and sales; successful management and sales governments and other meteorological groups. Lease plans available. Write or call: Irving R. management; complete experience and back- Tatra. Manager Meteorological Systems. ALDEN RADIO CORPORATION OF AMERICA ground; top references. Employed. ELEOPRONIC & IMPULSE RECORDING EQUIPMENT CO.. INC., Westboro. Mass. 01581 Box B -341, Broadcasting TeL 617 -388 -4487.

86 BROADCASTING, February 28, 1966 (Continued from page 80) new AM's, all Homestead, Florida, review WANTED TO BUY board granted petition by Broadcast Bureau denying short postponement of evidentiary to extend time to Feb. 28 to flue responsive hearing in proceeding on application of pleadings to Redlands petition to enlarge Stations Midwest Television Inc. for new TV on issues. Action Feb. 18. channel 49 in Springfield; (2) vacated stay of evidentiary hearing imposed by review Review board granted motion by Mar - commissions bro Broadcasting Co., to extend time to board pending instant action, Feb. 24 to file replies to oppositions to its WANTED TO BUY and (3) granted request by Plains for waiver of page limitation of filing pre- petition to enlarge issues with respect to scribed by Sec. L301 (b) of rules. Chair- Supat Broadcasting Corp. in proceeding on Radio Station, Eastern location. man Henry concurred and issued statement. their applications for new TV's to operate Replies on channel 58 in San Bernardino, Calif. By confidential. Action Feb. 16. separate action. dismissed as moot motion OTHER ACTIONS Harriscope Inc. change issue and Reply: Box B -281, Broadcasting. by to By memorandum opinion and order in petition by Marbro to enlarge issues as to Lebanon. Pa.- Catonsville, Md., AM pro- Harriscope. Harriscope application was dis- ceeding in Doc. 15835 et al., granted petition missed Feb. 11. Action Feb. 18. FOR SALE by Broadcast Bureau to enlarge issues to Review board dismissed petition by include Sec. 307(b) considerations con- Spanish International Co. (KMEX -TV), Los sistent with its policy statement for broad- Angeles, for leave to intervene, motion to Stations cast facilities involving suburban commu- reopen record and exceptions and brief in nities. Member Nelson not participating. support therof in proceeding on application JCIIIIIIIIIIIIII] IIIIIIIIIIIIn IIIIIIIIIIIIUIIIIIIIII111U111111IIIIII C1111111IIIIIID ï Action Feb. 23. of International Panorama TV Inc. for new Review board granted request by Keith TV to operate on channel 40 in Fontana. FOR SALE: _ L. Reising to extend time to Feb. 25 to file Action Feb. 18. responsive pleadings to motion by Ken - AM 5,000 watt tuckiana Television Inc. to enlarge issues in FM 100,000 watt proceedings on their applications and that Routine Roundup Good Market of Kentucky Central Broadcasting Inc. for new FM's in Louisville, Ky. Action Feb. 23. ACTIONS ON MOTION Write Box B -325, Broadcasting. Review board granted petition by D. H. Overmyer Communications Co. to extend By the Office of Opinions and Review :ñ 111U1111111111110111111111111C1IIIIIIIIIIIRIIIIIIIIIIIIIUIIIIII IIIIIICIIIIIIIIIII11E time to March 3 to file reply to opposition Granted petition by Ottawa Broadcast- to its petition to enlarge issues in proceeding Corp. to extend time from Feb. 21 to ing on Overmyer's application and that of Feb. 28 to file application for review of re- UHF -TV & C.A.T.V. Maxwell Electronics Corp. for new TV's to view board's decision of Dec. 3, 1965, which operate on channel 29 in Dallas. Member application to change operation i Operating denied its =station small midwest mar- Nelson not participating. Action Feb. 23. of WJBL, Holland, Mich. Action Feb. 17. ¡ ket. New, favorable contracts. Expan- Review board granted request by Con- sion underway. C.A.T.V. potential about necticut Coast Broadcasting Co. to extend By Chief Hearing Examiner James D. Cunningham 5000. Priced about like a radio station. time to March 14 to file reply to exceptions to supplemental initial decision in proceed- Box B -223, on Designated Examiner Elizabeth C. Smith Broadcasting. ing its application for new AM in Bridge- to preside at hearings in proceeding on ap- port, Conn. Action Feb. 21. plications of Richard O'Connor and Kops Review board granted petition by Broad- Communications Inc. for new FM's in Al- cast Bureau to extend time to Feb. 18 to bany, N. Y.; scheduled prehearing confer- file responsive pleadings to petition by ence for March 14 and hearing for April 21. N.E. small daytime $100M terms Erway Television Corp. to enlarge issues in Action Feb. 14. proceeding on its application and that of Gulf medium AM &FM 200M 58M Chesapeake Engineering Placement Service Designated Examiner Jay A. Kyle to Inc. for new TV's to operate on channel 45 preside at hearings in proceeding on appli- South metro power 300M 29% in Baltimore. Action Feb. 16. cations of The Corinth Broadcasting Co. and Review board scheduled oral argument The Progressive Broadcasting Co. for new N.E. major daytime 200M 50M for March 15 in proceeding on application FM's in Corinth, Miss.; scheduled prehear- cf Effingham Broadcasting Co. for license ing conference for Mar. 7 and hearing for M.W. TOP 50 AM &FM 1MM 29% covering increase in power of WCRA Effing- April 12. Action Feb. 14. ham, Ill. Action Feb. 16. Hearing Examiner Basil P. Cooper CHAPMAN ASSOCIATES In proceeding on applications of Seven By League Productions Inc. for renewal o Denied motion by Ultravision Broad- 2045 PEACHTREE. ATLANTA, GA. 30309 license of WIII, and South Dade Broadcast casting Co. to reopen record for limited ing Co., and Redlands Broadcasting Co., for purpose of taking testimony of party con- cerning proposed loan commitment to Ultra - vision in proceeding on its application and LA RUE MEDIA BROKERS, INC., Reports sales of $7.5 million within the last that of WEBR Inc. for new TV's to operate 16 months on Radio, TV and CATV properties. We currently have listings in on channel 29 in Buffalo, N. Y. Action following states. Feb. 15. M.W. METRO FULL $1.3 million By Hearing Examiner Charles J. Frederick S.W. METRO FULL 50 kw $1.5 million TERMS Granted motion by Triple C Broadcast- N.Y. SUBURBAN AM -FM $600,000 TERMS ing Corp. (WLOR), Thomasville, Ga., to ex- N.E. 3 million in .5 coverage TERMS tend time from Feb. 15 to March 1 to file $400,000 proposed findings and replies, if any, from VA. DAY $60,000 yearly cashilow $400,000 TERMS Feb. 28 to March 11 in proceeding on its AM W. COAST TWO AMs application. Action Feb. 15. HONOLULU, HAWAII Attractive AM situation By Hearing Examiner Walther W. Guenther .Itt Xtue giteDin prokers Inc. Pursuant to request by Hi -Desert Broad- MADISON AVENUE casting Corp. (KDHI), Twenty -Nine Palms, 654 Calif.. scheduled further hearing conference NEW YORK, N. Y. for Feb. 18 in proceeding on its AM application, et al. Action Feb. 18. ITE 2 -9362 HUGH BEN LA RUE, PRESIDENT In proceeding on AM applications of Pa'metto Broadcasting System Inc. (WAGL), Lancaster, S. C., and WPEG Inc. (WPEG), FOR SALE NEWSPAPER Winston -Salem, N. C., granted request by WAGL to continue further hearing from "Illllllllllllllllllllrll!'llll;l!:III:'l': Feb. 25 to March 22. Action Feb. 14. _ Hearing Examiner H. Gifford Irion FOR SALE By As result of informal conference held Feb. 10 in proceeding on applications of 40 YEAR OLD AWARD WINNING Iowa State University of Science and Tech- nology (WOI), Ames, Iowa, cancelled previously established procedural dates, in- FLORIDA WEEKLY cluding March 1 hearing, and scheduled new 3 dates as follows: March 1 -Final exchange of WOI engineering evidence; March 4- Only newspaper (and no radio station) in coastal city of 12,000. Banker owned, Hearing, without presence of witnesses, for purpose of ruling on objections to exhibits must dispose of because of other activities. Tremendous potential as multi- which have previously been exchanged; and million dollar beach development opens this year. Three new shopping centers further ordered that date for notification in last 12 months. 100% population growth anticipated within next six years. of witnesses desired for cross -examination, if any, shall be determined at March 4 PRICED $160,000. TERMS Brokers Protected hearing session. Action Feb. 15. By Hearing Examiner Jay A. Kyle Box 8 -326, Broadcasting. Granted petition by D. H. Overmyer Co. for leave I to amend its l' l' I I I I I I I I I I s:I instonrossmussinsurismommunswomosiotsrmssimmimminummortsismiti. Communications

BROADCASTING, February 28, 1966 (FOR THE RECORD) 87 application as to financial qualifications, but increase in ant. height; and decrease in install alternate main nighttime and aux- denied its request to amend as to its staffing ERP. iliary daytime trans. at main trans. location. proposals in proceeding on its application WOKK Meridian, Miss. -Granted license Granted renewal of licenses for following and that of Maxwell Electronics Corp. for covering changes in ant. trans. location and main stations and copending auxiliaries: new TV's to operate on channel 29 in Dallas. KING KINY Action Feb. 17. ant. system. KBOY Medford, Ore.; Seattle; KLAY -FM Wash. Juneau, Alaska; KOHU Hermiston, Ore.; Tacoma, -Granted li- KSPO Wash.; KLYN -FC Lynden, By Hearing Examiner Forest L. McClenning cense covering changes in ant. system, in- Spokane, crease in ant. height; and installation of Wash.; KSLY San Luis Obispo, Calif. Pursuant to request of all parties, sched- new trans. WDHO -TV Toledo, Ohio- Granted mod. uled hearing conference for Feb. 17 in pro- vis., ceeding on revocation of licenses of Quality WINF Manchester, Conn. -Granted li- of CP to change ERP to 363 kw (DA) Broadcasting Corp.'s stations WKYN and cense covering changes in auxiliary ant.- 72.4 kw (D) aur.; studio location, type trans. trans., and ant.; increase ant. height to 1410 WFQM (FM), San Juan, and Radio Amer- location; remote control permitted. ft.; and make changes in ant. struc- icas Corp.'s station WORA -FM, Mayaguez, WRR- FM- Dallas- Granted CP to install ture; condition; and granted extension of P. R. Action Feb. 14. new trans. and ant.; change ant. system; completion date to Aug. 17. increase ERP to 100 kw. By Hearing Examiner Sol Schildhause Granted extension of completion dates Actions on Feb. 15 In proceeding on applications of J. C. for following stations: WONN Lakeland, Granted CP for new VHF TV translator Stallings and Texan Broadcasting Co. for Fla., to April 15; KVII -FM Amarillo, Tex., station to Baze Radio & TV, Fort Stockton, new FM's in Nacogdoches. Tex., granted to May 1, and change name to John B. Tex., on channel 12, to rebroadcast pro- petition by Texan for leave to amend its Walton Jr. tr /as KVII -FM; WZMF(FM) grams of KMID -TV Midland; subject to application to change type transmitter and Menomonee Falls, Wis., to Aug 28; WSTM outcome of proceedings in Doc 15971. transmit In stereo. Action Feb. 17. (FM) St. Matthews, Ky., to Aug. 22; WRSA Elkhart, Ind. CP (FM) Decatur, Ala., to April 30; WREK WXAX(FM) -Granted By Hearing Examiner Herbert to replace expired permit for changes in Sharfman (FM) Woodstock, Ill., to July 6; condition; ant.-trans. and studio location, type ant., and Granted request by Broadcast Bureau to WDAO (FM) Dayton, Ohio, to Aug. 31; in ERP and ant. height. further extend from Feb. 28 to Mar. 16 time WMVB -FM Millville, N. J. to June 12; to file step II proposed findings in Boston, KPLT -FM Paris, Tex. to Sept. 6; and KOB- Granted licenses for VHF TV translator Mass., TV Channel 5 proceeding. Action FM Albuquerque, N. M., to Aug. 23. stations KO7GT, Gettysburg TV Booster Feb. 17. Club, Gettysburg, S. D., and K13HD, Herald Action of Feb. 18 Corp., Clarinda. Iowa. BROADCAST ACTIONS Granted CP for new VHF TV translator Granted licenses for UHF TV translator station to Tellico Development Assn. Inc., stations K77B1, K79AZ, K81AN, Television By Broadcast Bureau Jellico, Tenn., on channel 12 to rebroadcast Improvement Co., Cherokee and Alva, Okla. Actions of Feb. 21 programs of WBIR -TV Knoxville. Renewal of licenses dismissed for failure KMEX -TV Los Angeles -Ganted mod. of Action on Feb. 16 to prosecute KYFM (FM) Oklahoma City, and KSOM (FM) Tucson, Ariz. CP to change ERP to visual 182 kw DA, Granted renewal of licenses for following aural 36.3 kw DA; and modify visual transmitter; condition. VHF TV translator stations: KO2CC, KO8CK, City of Ord, Ord, Neb.; KO4DN Wauneta New Granted extension of completion date to Junior Chamber of Commerce, Wauneta, call letters requested Aug. 18 for following stations: KSAN -TV Neb.; and KO9CT, K13AX, Philip Television Cochran, Ga.-Bleckley County Broad- San Francisco; WAEO -TV Rhinelander, Assn., Philip, S. D. casting Co. Requests WVMG. Wis.; WJKS -TV Jacksonville, Fla.; WRLH renewal (TV) Lebanon, N. H.; and KNME-TV Al- Granted of licenses for following Charlotte, N. C.- Charlotte Telecasters UHF TV translator stations: K74BM, K78AW, Inc. Requests WCTI -TV. buquerque, N. M. K82AN, Carroll Area Television Inc., Carroll, Remote control permitted following sta- Iowa. Mesa, Ariz.-Maricopa County Broad- casters Inc. -FM. tions: WAMD Aberdeen, Md., daytime only; KBOE -FM Oskaloosa, Iowa -Approved en- Requests KMND conditions; and KLVI Beaumont, Tex.; con- WKMI -FM Kalamazoo, Mich. Steere ditions. gineering data submitted in compliance with - commission's report and order of Jan. 5 Broadcasting Corp. Requests WSEO -FM. KNIX(FM) Phoenix -Granted license cov- to show operation on channel 285A (104.9 Orlando, Fla.- American Homes Stations ering change in ant. trans. studio location; mc); conditions. Inc. Requests WWQS (FM). Actions on Feb. 17 KBMT(TV) Beaumont, Tex. - Granted Rulemakings mod. of CP to change ERP to aur. 42.7 kw, DA, vis. 214 kw, DA, and change type ant.; PETITIONS FOR RULEMAKING FILED conditions, KSMN Mason City, Iowa -North Central Human WMCB -FM Michigan City, Ind. -Granted Iowa Broadcasting Co. seeks amendment of mod. of CP to change type trans. and ant.; FM table of assignments: Mason City, decrease ant. height to 220 ft.; remote con- Iowa -add 260; Austin, Minn. - delete 260, Engineered trol permitted. add 291 or 221A. Rec. Feb. 10. KVOE -FM Emporia, Kan. -Granted mod. Memphis, Tex. -Jerry Hooser, Dick Fow- of CP to increase length of trans. line. ler and Frank I. Guess db /as MWC Broad- KPLT -FM Paris, Tex,- Granted mod. of casting Co. seeks assignment of FM channel CP to change type ant. 279 to Memphis. Rec. Feb. 11. WXTA(FM) Greencastle, Ind -Granted KBIZ Ottumwa, Iowa -KBIZ Inc. seeks to mod. of CP to change studio location; re- add FM channel 223 to Ottumwa and sub- mote control permitted. stitute 221A for 224A in Trenton, Mo. Rec. WKYR Cumberland, Md.- Granted CP to Feb. 16.

COMMUNITY ANTENNA ACTIVITIES

The following are activities in com- educational TV and time- weather -news. Kaiser -Cox brings a new degree (BRoAucAm to, Feb. 21) . of sophistication in "human munity antenna television reported to Bourbonnais, III.-Kankakee T. V. Cable BROADCASTING Feb. Co., (L. H. Small, Kankakee, nl., president) engineering" to CATV equip- through 23. Reports has applied for a franchise. The company ment design. The "plug -in" include applications for permission to will charge an installation fee of between $15 and $19 and a monthly service charge modular construction of the install and operate CATV's and for of $5. new Phoenician series ampli- expansion of existing CATV's into new Springfield, 111. -First Illinois Cable TV fiers assures Inc., Chicago (William Clancey, president) ease of installa- areas as well as grants of CATV fran- has been granted a franchise. tion, efficient field-testing, low chises and sales of existing installations. Harford co., Md.- Multiview Cable Co. maintenance cost and maxi- (owned by WASA Havre de Grace, Md.), has been granted a nonexclusive mum convertibility. franchise More rea- Indicates a franchise has been granted. to serve Havre de Grace, Bel Air and Aber- sons to depend on Kaiser -Cox deen, all Maryland. Final details on the franchise will be worked out with the towns for CATV leadership today and Orange co., Calif.- Franchises have been and the county commissioners. tomorrow. granted to the following firms. The Irvine Brunswick, Ohio -Ohio Co., received a 25 -year nonexclusive fran- -Mid Cable Co. chise to serve ranch (William Nigro, president) has applied for Depend on .. . property. Installation a franchise. fee is $5 $10 Installation fee would be $10 to and monthly rate is $6. with a monthly rental fee of $5.90. The Orange County Signal Service was awarded city a 25 -year franchise for in return would receive 3.8% of the KAISER-COX the Brea, Orange fee. The company has also applied for a and Tustin areas, all Orange co., California, in Medina, and McRae Co. has been granted a franchise franchise Ohio. for Woodsfield, Ohio-David Ruble, Ruble's the Dana Point and San Juan Capistrano TV and Appliance Co., Woodsfield, has been areas, also Orange co. Warner Brothers awarded a 25 -year franchise. TV Services, an affiliate of Warner Brothers Toole, Utah -Community Television KAISER -COX CORPORATION Inc., also was an applicant for the Dana of Point and San Juan Capistrano Utah (group owner) has applied for a P.O. Box 9718. Phoenix, Ariz. 85020 Phone (602) 944.4411 areas. franchise. Atlanta-Georgia Cablevision Corp., 80% Martinsville, Va. -Three firms have ap- owned by a subsidiary of Cox Broadcasting plied for a franchise. They are Clearview Co. and 20% by Georgia Theatre Co. has been Cable Television Co., Martinsville, WLW granted a franchise. The company hopes to Corp., Danville, Va., and Booth American make available eight channels including Co., Detroit.

88 (FOR THE RECORD) BROADCASTING, February 28, 1966 FROM his 24th -floor window in the "Remember, he flew the Mosquito new ABC building on the Avenue The wide, wide (fighter) for the Royal Canadian Air of the Americas, Don Coyle on a dis- Force during the war and that plane mal, foggy day can hardly see past was made out of plywood and could the New York Hilton across the street. world is his readily fall apart in the air." But the papers on his desk take him Over 20 years ago, Mr. Coyle's mis- as far as Beirut, Lebanon, and its Tele- sion was to chase after and shoot down Orient (channel 11) and Australia's TV stage Japanese balloons moving toward the Wollongong and its wTN-4 (channel 4). U. S. and Canada while carrying lethal This isn't the paper -tiger world of explosives. It was his squadron's assign- Coyle says. For the most part, he notes, a dreamer but the real -life operation ment to catch them at 30,000 feet be- stations are independent and are run of ABC International Television Inc. fore they dropped in the Northern locally. It does business with more than 60 Hemisphere. A past associate who knew Mr. Coyle broadcast stations in about 25 countries The world has changed since then and at the network and before he was elected that dot the globe but exclude Europe Mr. Coyle's function along with it. Now president at ABC International found ( "If there's any concentration, it's in he considers Japan a foremost target him strong in research, particularly as Latin America. "). for TV advertisers. an administrator. Mr. Coyle was pic- The world is shrinking admits ABC International, Mr. boasts, fast, tured as dedicated to success, with an Coyle Mr. Coyle, president of ABC Interna- "incredible and uncalculated" capacity has "turned the situation around" in five tional and its intrepid expert in the for work and yet a concern for people the last or six years. "Ford is buy- affairs of TV overseas. Yet, he notes, who work for him. ing abroad the same FBI it sponsors here on ABC -TV. And when within a technology hasn't gone far enough: "I Noted was a certain physical courage. can go to Argentina by air in 12 hours short time after a Batman becomes a but it takes eight days to get a conver- hit in the U. S., advertising has been sation over the phone and then maybe WEEK'S placed along with the program interna- we can't achieve an understanding." PROFILE tionally." Mr. Coyle will fly 5,000 miles round Such moves, he emphasizes, offer trip over a weekend when it's necessary cost savings to international advertisers to get that understanding. He had spent who can make multi-market program just such a weekend, that capped a buys. schedule that included: six hours in Mr. Coyle speaks intimately of London on the previous Tuesday, then "Worldvision," a term coined to repre- on to Rome and onward to "another sent countries all over the globe work- market that must remain unidentified" ing together in all aspects of TV. where he spent two- and -a-half days. He "ABC International," he says, "is the estimates he spends about half of his catalyst in bringing the world stations working time in travel overseas. together." His Own Language An astute ad- Fall Plans The organization, he ministrator and former loan analyzer at explains, "comprehends the importance a commercial bank in New York (an of world TV," provides engineering and experience that in the late 1940's gave technological help, deals with program- him an intimate knowledge of ABC's ing ideas and aids in the search for the potential), Mr. Coyle accepts no mis- "best programs" while bringing in ad- understanding- domestic or internation- vertisers to buy time. "Just now," he al. notes, "we, too, have been screening "I do business in my own language," new network product for the fall but he responds when asked if his position for overseas sponsorship decision." carries with it the need to speak several His scope ranges from ground sta- languages. "We prepare and go over tions to CATV and ITT. our contracts in English. The lawyers Is CATV in the future for ABC have no trouble in finding interpreters." International? Most certainly, Mr. Mr. Coyle has directed ABC Inter- Coyle replies, though he refuses to say national since 1959. Donald Walton Coyle -Pres., ABC Inter- where or when. The story told at ABC is that Presi- national Television Inc., New York; b. Because of its size, "ITT can shelter dent Leonard Goldenson in the fall of June 17, 1922, London, Ont.; family ABC," Mr. Coyle notes of the planned 1959 returned abroad convinced moved to U. S. when he was a boy, from lived in New Jersey and elsewhere in merger that will make ABC a part of of an important future in overseas TV, the U. S. and abroad; attended Amherst, a $2-billion -a -year organization. ITT is and set out to select a man to direct played varsity football; joined Royal Cana- overseas -oriented and strong in the com- an international operation for ABC. Don dian Air Force as pilot, 1942; flying in- munications business. With the merger, Coyle, who had a background of nine structor in Canada then with operational he notes, ABC (and ABC Internation- fighters; logged hours years in the network, got the job. squadron of 1,500 of flying time; now a licensed pilot; real) should become more substantial ABC International since then has turned to Amherst after WW II, BA, 1946; with the ability to do things that mushroomed. It sells neither equipment loan analyst, Commercial Bank & Trust couldn't be accomplished before. nor film abroad, but involves itself in Co., New York, 1947-50; joined ABC in But this week, Mr. Coyle is vacation- merchandising, 1950; ABC -TV director of station, network and program produc- research, 1953; director of sales developing with his two feet on the ground and tion operations overseas. ment and research, 1956; elected VP, in skis, maneuvering the snow slopes It holds an investment in nearly 1957; VP and general sales manager, in Colorado. Typically a self -taught operation but has equity control 1958; pres., ABC International, 1960; m. (and avid) skier, Mr. Coyle has his every lives we Patricia Robinson, June 6, 1946; family with him and hopes to be on in none. "In some cases assume Ridgewood, N. 1.; three children: in York time, management prerogatives but only Lorne, Deborah and Sharon; hobbies - the trails by 8:30 a.m. New where it is almost mandatory," Mr. ski enthusiast and sports car driver. "before I can get a telephone call."

BROADCASTING, February 28, 1966 89 EDITORIALS

For the people Anti -advertising rustlings

THE television coverage of the Senate Foreign Relations PRESIDENT Johnson, according to responsible sources, Committee's hearings on Vietnam (not to mention CBS's will send a special message to Congress on consumer noncoverage of George Kennan's testimony disagreeing with protection. Presumably he will endorse the Hart Bill (S -985) administration policy) has reawakened interest in an ex- that, in various versions, has been kicking around the Senate pansion of broadcast access to both Senate and House. for several sessions. Presently it is pending before the Senate At the discretion of their chairmen, Senate committees Commerce Committee, which last week gave it a preliminary have for years admitted cameras and microphones, though and far from optimistic reading. the main chamber is still closed to broadcast paraphernalia. Encouraging though that may be, a strong message from The House and its committees have so far kept themselves the President, with arm -twisting overtones, could change the away from television's prying eye and radio's discerning legislative outlook. The Hart bill is directed against decep- ear. There is talk of changing all that. tive labeling and packaging. But it is nonetheless an oblique But the talk tends to be influenced by political motiva- attack upon all advertising. tions. A good many members of the Congress make it evi- It is the old story of socking the many good guys because dent that they would like to turn broadcasting on and off of the sins and omissions of the few bad guys. Ostensibly according to their own desires of the moment. As for the the feds are after false, misleading and deceptive advertis- administration, it has avoided mention of the television ex- ing, but in so doing they encourage the hard -core consumer posure that the Senate's Vietnam hearings got, but nobody zealots who in the extreme believe all advertising is wasteful supposes that it was as pleased to see Mr. Kennan go live and iniquitious and that products should be purchased by coast -to -coast on NBC as it was to see Dean Rusk get government grade- labels rather than through advertised full -text coverage by both NBC and CBS. brand names. It is just possible that the mood is right for another The Advertising Federation of America, which has done serious attempt by broadcasters to persuade the Congress a good job of guarding against the Hart bill and other that this is 1966 and that radio and television are the 1966 - restrictive legislative thrusts, takes a reasoned position. With- style news media. out resorting to expletives it argues that there is adequate The broadcasters ought to make it clear that what they authority now vested in such agencies as the Federal Trade seek is the right to cover Congress according to journalistic Commission and the Food and Drug Administration to deal judgment. If hearings are to be public, broadcasting ought effectively with advertising miscreants. to be free to cover them live and in complete detail, to We concur. The Hart bill would let these agencies write record them for condensed presentation or to ignore them. their own criteria on what constitutes improper advertising, As James Reston, the perceptive columnist of the New packaging or marketing. York Times, remarked last week, the choice ought to be Anyone who has ever had to deal with government wider than that between a trickle and a torrent. agencies endowed with broad discretionary powers knows that business rarely gets a fair shake. Sarnoff at 75 If the Congress wants to know at firsthand what advertising contributes to our economy and why it must be kept free IF David Sarnoff were an ordinary man he would have re- of bureaucratic fiat, let it call in The Advertising Council, tired 10 years ago, at 65, and after 50 years in commu- the voluntary organization of media, advertising and mar- nications and electronics, to reflect upon an extraordinary keting men that administers all of the public -service cam- career in art, industry and science. paigns for the federal establishment. But David Sarnoff is no ordinary man. Yesterday he observed his 75th birthday and his 60th anniversary in the communications arts and industry. He is still chairman of the board of RCA, the company he joined in 1919 upon its formation. And he still propagates ideas as readily as he did a half century back. Still active in the policy direction of RCA and its sub- sidiaries, including NBC, General Sarnoff should be content with what he sees. His eldest son, Robert, is president of RCA, having come up through the ranks at NBC. His second son, Thomas, is executive vice president of NBC's West Coast operations. RCA is in the forefront of electronics, doing in excess of $2 billion a year (10 years ago the goal was $1 billion). TV color is but the latest of the Sarnoff crusades. And NBC is breaking all records. It has been General Sarnoff's custom, at testimonials tendered him, to "commission" his engineers and scientists to create devices, systems and methods that seemed to be science -fiction to the layman. He has seen many of his man- dates carried to fruition. At 75 General Sarnoff is as attuned to the space age as he was, in his youth, to the era of the squeaking wireless. Drawn for BROADCASTING by Sid Hix

The RCA laboratories have by no means heard his last "Pretty soft for him. . . just sitting down in a warm command. studio to do his selling."

90 BROADCASTING, February 28, 1966 ` t',,s 7',

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