FEBRUARY 28, 1966 50 CENTS g, 35TH YEAR Broadcasting THE BUSINESS WEEKLY OF TELEVISION AND RADIO Sponsors grab up next season's network schedule. p23 Ammunition for radio: a national head count. p26 The price of baseball rights: $27.5 million. p34 FCC swings commercial ax at seven stations. p30 COMPLETE INDEX PAGE 7 War...with a twist of Lemmon TACK LEMMON, RICKY NELSON,STAR IN °WACKIEST SHIP IN THE ARMY.".A STORY OF A 19TH CENTURY SCHOONER FIGHTING A 20TH CENTURY WAR )NE OF THE SIXTY GREAT POST-60's. THERE IS MORE OF WHAT YOU'RE LOOKING FOR WITH THE NEW SCREEN GEMS POST60's.SCREEN GEMS from tap to total system more than 500 Jerrold products will satisfy your CATV needs Only Jerrold offers a complete line of compatible CATV equipment from head end to subscriber. Take antennas as an example -we manu- single source for everything in CATV - facture more than 100 types. And you'll including cable, subscriber hardware, and find our microwave equipment ideal for a test equipment. If more than 500 depend- short one -hop or a complex multi -channel, able products are not enough, our exten- multi -hop link. At the head end we offer sive engineering facilities stand ready to everything from preamplifiers to the Chan- design, manufacture and, if necessary, nel Commander signal processor that modify any component to meet your unique made 12- channel systems a commercial requirements. When in need, simply phone reality. For the criterion of all -band distri- 215 -226.3456, or write: bution "Look to Starline" the solid- state, CATV Systems Division 12- channel system. JERROLD ELECTRONICS CORPORATION The main point is: Jerrold is your one best, 15th & Lehigh Ave., Philadelphia, Pa. 19132 JERROLD The nation's largest, most experienced manufacturer /supplier of CATV equipment and services. A "lassie" came home, thanks to Romper Room It was a one -in -a- million chance -and it The reunion, as you can see, was joyous. happened. At KTVI we find our responsibility to our A hasp slipped in transit, a door was audience can be a pleasure -a real pleasure. knocked ajar, and only an empty crate met two And with Romper Room, it's a business doing broken -hearted little boys in St. Louis. pleasure. Their collie, soon after its escape from a St. Louis television is a brand -new ball game. freight office, was picked up by the Humane Society. Seeing the dog's out -of -town license, officials turned to Romper Room. THE The wayward lassie went on camera, and EXCITING Vib' in minutes, neighbors, knowing of the boys' NEW KTV plight, were calling their home. ST. LOUIS BROADCASTING, February 28, 1966 3 In Dallas-Ft. Worth... KRLD-TV delivers more in PRIME TIME *... 28.6% more Homes than the second station. 22.7% more Men than the second station. 28.2% more Women than the second station. 3.7% more Teens than the second station. 23.8% more Children than the second station. Contact your Advertising Time Sales representative for a most effi- cient prime time schedule on KRLD -TV, the station that delivers more. r 111. # ` Air ow, ` ,r a * Nov. 1965 ARB Audience Estimates Station Audi- ence Summary 6:30 PM- 10:00 PM Mon. through Sun. Average quarter hour represented nationally by Advertising Time Sales, Inc. CTS Clyde W. Rembert, Presiden! MAXIMUM POWER TV -TWIN to KRLD radio 1080, CBS outlet with 50,000 watts 4 BROADCASTING, February 28, 1966 Memory lane CLOSED CIRCUIT' Robert W. Lishman, general coun- sel of old House Oversight Subcom- of RCTO(TV) Denver to WGN Conti- Expansion plans mittee during heyday of former Repre- nental Broadcasting Co. By 6 -1 or 5 -2 sentative Oren Harris's probe of quiz - vote, commission will distinguish ap- show and payola scandals seven years FCC is house hunting. General proval of sale from interim policy Administration has advised ago, has quietly gone back to old Services barring sales that would result in Post haunts. He has become general coun- commission that Office Depart- broadcasters owning three VHF's in ment, in which FCC now is headquar- sel to Investigating Subcommittee top 50 markets. WON is seeking waiver tered, needs space, and quest is on for headed by Representative Harley O. of policy, since WON -TV Chicago and not less than 225,000 square feet to Staggers (D.- W.Va.), who is also wPlx(Tv) New York are under com- enable FCC to consolidate operations chairman of parent Commerce Com- mon ownership, and Denver is 40th buildings. Com- mittee. Mr. Lishman left govern- now in two separate market. Commission's decision will mission wants to stay in "downtown" ment employ in 1961 and has been conclude that excellent showing made area rather than move to suburbs in in general private practice in Wash- by WON in oral argument two weeks nearby Maryland or Virginia as have ington area since then. Mr. Lishman ago (BROADCASTING, Feb. 21) justifies other agencies. Likelihood is nothing may be involved in forthcoming com- transfer. Channel 2 independent will concrete will happen until next year, munity antenna hearings by full com- become KWON and will be managed by however. mittee, but says there's nothing else Richard E. Jungers under policy direc- under consideration that calls for con- tion of Ward L. Quaal, president of FCC will pitch for increase in ap- cern by broadcasters. WON Continental. propriations (current year is $16 mil- lion) to defray added overhead result- Hard facts ing from expanding communications Warm up technology. In addition to space com- munications, it wants to enlarge tech- How serious was that softness in Senator John O. Pastore (D -R. I.), TV business that salesmen were fret- nical staff to cover CATV regulation chairman of Communications Sub- in face of severe shortage of engineers. ting about back in January? It didn't committee, who's preparing for hear- even exist, according to figures com- Technicians without engineering de- ings on FCC's fairness doctrine, has grees are now being used for lower - piled by Broadcast Advertisers Re- written letters to all program syndi- ports (BAR), based on monitoring in echelon assignments formerly handled cators requesting information on by professionals. top 75 markets. BAR says there were whether their programs are "contro- 612,239 nonnetwork commercials (lo- versial" or have waged any "personal cal as well as national and regional attack." Included is copy of FCC Bulls in the wire spot) in those markets, and estimates primer on fairness doctrine giving they represented $75,627,548 in net guidelines for determining controver- Index to reaction of CATV indus- billing, as against 553,058 announce- sial issues. try and investment houses to FCC's ments at $65,258,967 in January action on CATV regulation was re- 1965. Dollar figures are based on If syndicators answer in negative flected in activity of CATV -oriented maximum- discount rates. At one -time to questions, everything's rosy. But if stocks-most of them up, bucking gen- gross rates, BAR estimates January not, subcommittee wants to know pro- erally adverse market trend last week. nonnetwork business in these markets gram name, principal talent involved, Although FCC's public notice, re- at $117,382,118 (but has no com- scheduling plans, form of distribution leased Feb. 15, was regarded as hav- parable data for January 1965). and whether transcripts are available ing "something for everyone" and re- in firm's files. Questionnaire also asks BAR's estimates, which figure out ceived mixed reactions from CATV name of person attacked or group to almost 11% gain in commercial zealots, market response was inter- claiming to have been attacked. units and almost 16% rise in net dol- preted as meaning that it was far more lars, are by- product of preparations favorable to CATV entities than had been anticipated. for new service that BAR plans to an- Almost on ice nounce shortly. It will offer advertis- Here are typical examples of quota- ers, agencies and stations regular re- Television network deal is said to tions on Feb. 14-day before FCC an- ports showing both net and gross dol- be close for coverage of National nouncements- and Feb. 24: H &B spend- lar estimates of nonnetwork Hockey League games in 1966 -67, American, 51/2 -71/4; Ameco Inc., 315% - ing, broken down by brand and by starting with this year's Stanley Cup 321/2; Entron Inc., 101/- 111/ -13- market. spot Currently available playoffs on April 7. NHL's asking 131/2 ; Jerrold Corp., 21-213/8-251/2; spending Bu- data, through Television price for rights is reported at about Cox Broadcasting Corp., 367/8 -3$1/2. reau of Advertising, is in gross dol- $50,000 per game for playoffs this lars only but is based on reports from year and next. Separate rights for Double header some 390 stations throughout country weekly Sunday afternoon schedule- and excludes local sales. There are with all games colorcast-are said to Bill Veeck, former president of Chi- indications that these, too, will show be priced at just under $2 million for cago White Sox, signed by WFLD(TV) January business this year comfortably package. League was doubled in size Chicago as host of new five -weekly ahead of last. to 12 teams earlier this month, pav- half -hour TV tape series of contro- ing way for TV negotiation (BROAD- versial conversations on general topics Waiver due CASTING, Feb. 14). Stanley Cup play- with name guests. Show will be first off can run up to seven games (win- major entry in national TV syndica- This week or next FCC will an- ner must take four out of seven tion market by Field Communications nounce approval of $3.5 million sale games).