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Usiivr International *4°5 Issue Decbiber 1995

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AK,N USIIVR INTERNATIONAL *4°5 ISSUE DECBIBER 1995 Thi.,) 14' ;;L4N t...outo ),> NewW Getting Into Japan USHUAIA UPER ADVENNURES OF WEIRD TV NICOLAd HULOT DAVE TFI & 3rote'cria 52 Unbelievably 22 One Hours Wacky Erisodes 13 One Hours TRANSAT:ANI1C FiL. TRANSATL.NTIC FILMS PRESENTS PRESENTS HISTORY'S GREEK TURNING FIRE POINTS 13 Half Hours 10 Half Fours 16 DAYS SiklITH SON IAI51 OF GLORY VIDEO SMITHSONIAN Barak na LIBRARY WORLD 2.5 Hours Oi-insaurs Lilleha Tuner '94 Penguins 3 Howl Voicanoes Wiales 12 One Hours In..ects BURRUD PRODICT1CNS BURRUD PRODUCTIONS PRESENTS PRESENTS ANIMAL TREASURE ODYSSEY 13 [fall Hours LAURIE HOME COOKS SIMPLY GREEN LIGHT AND STYLE HOME EASY with Leah Feldon IlalIlours 60 Half Hours 4515VANNUYISAkt. SUI1E 3016HERNIANOAKS, CA 91403 USA TEL (EM8) 784-3337 FAX(818) 848-7934 UtIAPIX E.11rRTAINIvr Is A PUIM I ArvrTacnn STOCK EXC3-1AWIL (3'"M1301UP.X) COME SEE US AT: `MIP' ASIA, STAND #N1 AND NATPE, BOOTH #9500 TBI TBI CONTENTS 18 ASIA PACIFIC DEPARTMENTS Interesting Monitor limes 6 Asian Games Gather An Eager Crowd Asia: promising market or impenetrable maze? There's plenty to make distributors bullish. Japan is 7 CLT Takes Direct Path To Poland opening up to foreign programs, while India's exploding tv market is a goldmine for producers- 7 CanWest Plots Takeover Of Wic as long as they are prepared to sell airtime as well. 8 Rivals Call Off Feud To Take To Skies 18 Out There, Somewhere 10 Wharf Prepares For Pay -TV Battle 24 Commercially -Minded 28 Kiwis Fly High Cover: The Great Wave by Hokusai reproduced by 10 Religious Net Kicks Back courtesy of the Board Of Trustees of the Victoria and 32 Asia Programming Survey Albert Museum, London 12 Newsworld: Care About Hardware 38 MARKET INTELLIGENCE 14 Pay -TV Change Spurs Soccer War 14 Antena 3 TV In The Black Harbor View 15 NBC/ZDF To Share Newsgathering 'FBI's comprehensive preview of the second Mip Asia program market. EDITOR'S NOTE 38 Market News 48 Contact Directory Exploring the Inner Limits 50 Mip Asia Product Listings PERSPECTIVE 56 DISTRIBUTION The Lessons Of Rule -Making 4 COMMENT Partners A -Plenty How Far Will They Go? 16 Now the U.S. networks are allowed to distribute their own shows, everyone's looking HARD TECH to get together and strategize Channel Surf Is Net Surf 64 60 MARKETING DATA Pav Dream Believers? 66 Image Conscious AT LARGE Broadcasters are seeing the benefits of branding. Forecasts From The Past 68 Television Business International Decuber 1995 1 EDITOR'S NOTE TELEVISION111111 BUSINESS Exploring The Inner Limits TBIINTERNATIONAL PublisherPaul Nicholson Imean no disrespect to Television of Inner Mongolia. But when the pre-Mip Asia press material highlights a quote from someone hailing from that little -visited terri- EditorTim Westcott tory, you can't help wondering about the significance of the event in the calendar Editor At LargeRich Zahradnik of the world's international tv business. Hong Kong Bureau ChiefSarah Walker Walt Disney and Paramount won't set up shop in the Hong Kong Exhibition Cen- Contributing Editors tre, and didn't last year. Among those who did, but who won't be there this time Les Brown, Wilfred Ahrens, around, are the BBC, Columbia Tristar, 20th Century Fox, Warner Bros. and Worldvi- Jean -Luc Renaud, Chris Dziadul, Barbara Bliss Osborn (U.S.) sion. India's busy production industry also seems to have given Mip Asia the cold Editorial AssistantDominic Schreiber shoulder. People will probably be talking about the big names who won't be there. Or will they? Certainly smaller companies, many of which reported good business Director of SalesSally -Anne Wilse last year, won't mind. And the cat won't be entirely away. The majors can always Publishing & Sales Co-ordinator send regional managers to snoop around the market incognito or receive buyers in Caroline 1-laybyrne the exclusive splendor of a hotel suite. Sales ManagerLydia Blackwood Maybe there is a hint of pique at the loss many of the big exhibitors undoubtedly European Sales Manager Helen Strecicici made last time out. Sales Representative Mip Asia seemed to blend seamlessly into Mipcom at the tail end of the year. David Field (Australasia Attracted by the general idea that Asia was a booming market, and in particular by Art Editor/Business Publications the prospect of 50 -odd buyers from Chinese tv stations, exhibitors signed on the dot- Matthew Humberstone ted line, possibly in a haze of post -market euphoria, possibly dogged by the fear of DesignerMarie Calvert missing out on an exclusive multi -year output deal with the CCTV. ProductionDebbie Williams This time, they say they are adequately served by their regional offices and are Managing Director, able to keep up with their big clients in the region either by making trips to see them 21st Century PublishingNick Snow (though I bet Inner Mongolia isn't yet on that itinerary) or at other markets through Correspondents: Argentina Mike Galetto the year. Australia Liz Fell; Brazil Michael Kepp; Canada Noel Meyer, Karen Murray: Czech Besides, this year's crop of network and off -network shows have now been touted Republic Normandy Madden; Denmark Thomas Dodd; France Serge Siritzky; around since May, and some may be starting to look a little the worse for wear. Germany Jack Kindred; Greece Stylianos Some have already flopped on domestic tv and suffered cancellation. Papathanassopoulos; Hong Kong Sarah Walker, Owen Hughes; India Asoka Raina, And yet, despite the absentees, the attendance is expected to be slightly up on last Anil Wanvari; Ireland Hugh Oram; Israel year (although judging by the organizers' figures there will be 400 buyers who came Barry Chamish; Italy Cecilia Zecchinelli; Japan Mark Schilling; Kenya Kazunga Ka last year who aren't coming back). Netherlands Dick Versteeg; New Zealand Paul Smith; Nigeria Titus Ogunwale; Portugal The majors may have formed an opinion about the marketplace, but others are Eduardo Cintra Torres: South Africa Dezi open-minded. There is a big turnout from Japan, the real power in this region, and a Rorich; Spain Justin Webster; Sweden Berm Hermele, GOran Sellgren; Turkey Erhan Yarar host of distributors looking to meet demand for documentaries, action series, anima- U.K. (Editorialand Advertising) tion and telenovelas, all of which rate well in the region. And two of the majors - I C3King's Road. London SW10 OTZ Tel: 1+44 171) 352 3211 MCA and MGM/UA - are going to be there. Fax: (+44 171) 352 4883 or (+44 171) 352 9657 There are buyers out there, many of whom may be interested in buying foreign e-mail: [email protected] Telex: 925030 programming but not so much that they would travel all the way across the world to New York (Editorial) Suite 900, 226 W. 47th St. see what's on offer. It makes sense to support a market that brings the international New York, N.Y. 10036 Tel: (+1) 212 997 7470 Fax: (+1) 212 997 7472 tv business to their doorstep. Not just in hopes of future demand, but in order to e-mail: 100135.530ecompuserve.com shape it. Hong Kong (Editorial) 2E Twilight Court, Discovery Bay You might even hazard a guess that the majors will be back in force as early as Lantau, Hong Kong Tel/Fax: (+852 2) 987 0797 next year - whether Mip Asia is in Hong Kong, Sydney, Singapore, or perhaps Inner e-mail: 100311.176©compuserve.com Mongolia. Australia (Advertising) Tel: (+61 2) 439 4730 Fax: (+61 2) 439 3103 TBI Is published monthly except January and August. 10 Issues (ISSN 0953-6841) try Television Business International, a 21st Century Puhlisting company. TBI is available by subscription only at an annual subscription pnce of 1.50 United Kingdom. US$102 Europe and US$89 USA US$110 Outside Europe including air speed delivery. Send address changes to: TBI, 531.-533 King's Road, London SW10 012.0 All contents copyright 21st Century Publishing Printed in England by Headley Brothers Ltd Ashford Kent. Reproduction by Graphic Ideas Studios, 1.11 Roches Street, London Ni 61)L Tv\AOWT The Editor U.S.A. POSTMASTERS: Send address changes to Television Business htemational. Publications Expediting, Inc.. 200 Meacham Ave., Elmont. N.Y. 11003. Air freight and mailing in the U.S.A. by Publications Expediting, Inc.. 200 Meacham Ave. Elmont, N.Y. 11003. Second class postage paid at Jamaica, N.Y. 11431. Television Business International December 1995 2 ENTERTAINMENT PERSPECTIVE NEW YORK In earlier times, one of the idle topics for industry discussion was whether commercial tv in the U.S. was a profes- sion or a business. Most executives liked having it bothThe Lessons Of ways and prided themselves on being professional broadcasters who worked diligently at raising their profit margins. Deregulation ended that kind of talk in the mid -80s. The new wave of station and network owners never had to give a Rule -Making moment's thought to broadcasting as a profession. In a seismic shift, the tradi- tional primary obligation of serving the needs of the citizenry (however theoreti- cal) gave way unabashedly to serving as having some educational component first and foremost the interests of the or value. stockholders. The plot thickened when, in the midst I offer this as background to the story of it all, Group W Broadcasting was pres- I'm about to tell, which otherwise would sured into pledging three hours of good seem absurd, or at least mystifying, to kidvid programming a week when it most professionals across the oceans. acquires CBS. The announcement served Since midsummer a debate has been to call off a petition opposing the merger raging in Washington on how to interpret from three public interest groups which and enforce a law that was passed by would have delayed approval for Congress in 1990.
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