NHoly Cross HarvestD · Douglas Road · Innovation Prize · BioEyes

NVol. 10, No. 7 · January D10, 2013 News for Notre Dame faculty and staff and their families ‘Scent marketing’ stinks, say researchers A form of subliminal doing all it can to get them to buy. Scented air can do more than advertising? Bradford and co-author Debra M. trigger buying impulses, however. Desrochers of London’s Middlesex The authors cite studies showing BY ED COHEN, MENDOZA University disagree. In their article that certain scents seem to aid in COLLEGE OF BUSINESS published in the November 2009 memory and can even improve issue of the Journal of Business job performance. In one study Scent sells. Ethics, they compare potential scent referenced by The New York Used-car dealers know it when manipulation to the purported effect Times in 1989, keypunch they spray their vehicle interiors with of subliminal advertising. operators at a Japanese firm “new car smell” to make the cars The classic attempt at subliminal were found to make 50 seem newer. advertising involved a movie theater percent fewer errors when Real estate agents know it when that began splicing a few frames of exposed to a lemon scent and 80 they suggest homeowners bake an image of buttered popcorn into a percent fewer with lavender. cookies before a showing to make film. Moviegoers weren’t conscious But here again, the marketing their houses seem more homey. of seeing the image, but a study researchers raise concern over Now retailers are attempting to reported that it prompted some the possibility that, though the use scents in more subtle ways. It’s to head to the snack bar. As the intentions may be good, this is still all in an effort to influence shoppers authors note, such advertising has manipulation of a human being. “In to make purchases without the been banned since the 1970s. Also, the long run, initiatives that began consumer being conscious of it. the reported sales effect of inserting as efficiency improvements,” they A member of the Mendoza images into movies has since been warn, “may evolve into abuse of the marketing faculty thinks that stinks. disproved. employees.” In the article “The Use of Scents The researchers say there’s nothing to Influence Consumers: The Sense unethical about people finding Reprinted from Notre Dame of Using Scents to Make Cents,” themselves craving bread when Business Magazine Associate Professional Specialist they visit a bakery and smell the Kevin D. Bradford argues that such bread baking. That’s an authentic manipulation is unethical because, scent resulting from the bakery’s unlike other forms of advertising that operations. Where manipulation we can tune out, “smell is a sense we comes in, they say, is when retailers cannot suspend.” import foreign scents into an As Bradford explains, our sense of environment with the intention of smell is primal and deeply rooted. influencing buyers without their Emotional memories enhanced by REM sleep Sleeping brain preserves When we smell something, odor knowledge. scene—a wrecked car on a street, Notre Dame assistant professor of receptors in the brain produce an The authors mention a 2005 study memories of what’s most for example—had superior memory psychology who specializes in sleep’s immediate instinctive reaction. We published in the Journal of Business important for the emotional object compared impact on memory, creativity and the literally act without thinking. Research, in which the air in a store to subjects whose sleep was delayed ability to process new ideas. To some this may sound like a was enhanced with artificial scents BY SUSAN GUIBERT, PUBLIC for at least 16 hours. This increased We know that emotional events retailer’s dream. And, in fact, an known to appeal to one gender or the RELATIONS memory for the emotional object occupy a privileged position in entire scent-marketing industry has other (rose maroc for men, vanilla corresponded with a diminished our memories—they shape our developed that promises to boost for women). In its scented state, the Witnessing a car wreck or memory for the neutral background personalities, represent defeats and sales. In one scent-industry study store was evaluated more favorably encountering a poisonous snake of the scene, such as achievements, mark referenced in the book “Brand Sense: by shoppers. They spent about 50 are scenes that become etched in the street on which the milestones in our lives Build Powerful Brands through percent more time in the store, our memories. wrecked car was parked. and often drive anxiety Touch, Taste, Smell, Sight, and bought almost twice as many items But how do we process and These results suggest and mood disorders. Sound,” 84 percent of people were and spent more than twice as much store these emotional scenes that the sleeping brain cashore matt This study shows found to be more likely to buy money. so that they’re preserved more preserves in long- that the sleeping brain shoes or liked them better when in a The authors argue that retailers efficiently than other, more term memory only doesn’t just consolidate pleasantly scented room. In another should not try to influence neutral memories? those scenes that are all recently encountered study, a sweet citrus odor added to consumers’ behavior without In a new study published emotionally salient and information. It the air nearly doubled average total shoppers having the opportunity to recently in Frontiers in aid in adaptation. appears to select for purchases in a retail setting. “acknowledge or defend against the Integrative Neuroscience, “Our results suggest consolidation only the Bradford acknowledges that many persuasion attempt.” They don’t have Notre Dame researchers that REM sleep, which Payne most emotional part people would say that there’s nothing that opportunity with scents because Jessica Payne and Alexis has long been thought to of the experience, and wrong with such atmospheric scents cause us to react without Chambers found that people play a role in emotional processing the evidence suggests that REM sleep engineering. No law prohibits scent thinking and because relatively few who experienced rapid eye and emotional memory, helps us critically modulates memory marketing, defenders point out, and consumers are even aware of scents movement (REM) sleep soon selectively preserve in memory only for highly arousing emotional consumers know when they step being used this way, the researchers after being presented with an what is most important and perhaps information. into a store that management will be say. emotionally charged negative beneficial to survival,” says Payne, a

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Concerned aboutaddresses, and photos, data videos and privacyand linked to an individual.on the Internet?personal information. Youand should identity. be January 28 is Data social network profiles that are If you have a common name, What can you do to protect your To remove your profile Privacy Day publicly available. personal information from others name and personal information? information from Spokeo, visit Worried yet? with the same name may be included Type in your name in different spokeo.com, scroll to the bottom of BY LENETTE VOTAVA, OIT You CAN take steps to preserve under your name. For example, John search engines and find out what the front page and click “Privacy.” your privacy online. Smith III can be easily confused with personal information is included Scroll to the bottom of the page and You might be surprised (and Start by Googling yourself and John Smith II (his father), because under your name on the Internet. follow the instructions. alarmed) to find out how much of searching your name on other they likely lived in the To correct errors in the Remember, your online identity your personal information is publicly available search engines. same house for years. information listed with your name, can be viewed by anyone—including available online. Check periodically to Additionally, data you can file a correction request your employer, coworkers, students, You can find out by visiting a site keep tabs on what collectors often miss with the listing organization or the family and friends. Be aware of where such as spokeo.com and typing in information is senior and junior organization that maintains the information exists and periodically your name and city. Publicly available available about you designations. original data (e.g., the Department of review the content to ensure accuracy. is information such as your general and your family. If a family Motor Vehicles). In addition, the sponsor of Data age and the street you live on (with Sites such member or If you prefer not to have your Privacy Day, StaySafeOnline. a map). as pipl.com unrelated person information on these sites, you org, has joined with Reputation. But by paying a small fee ($3.95 and spokeo. who shares your can request that your information com to offer victims and survivors of to $4.95 per month), anyone can com specialize in name has bad be removed—although it can be a domestic violence the opportunity to access information including your harvesting public credit, questionable challenge. If the listing organization safeguard privacy online and remove phone number, email address, records information history or other negative is unwilling to remove your personal data from the Internet. family members’ names, your LinkedIn profiles, public Facebook information available on the Internet, information, you can contact one of For additional information, go to occupation and education, the value information, and even old MySpace it is possible these undesirable records several companies that specialize in staysafeonline.org/data-privacy- of your home, current and previous accounts. This data is matched up may be intermingled with your cleaning up your online reputation day. News briefs Holy Cross Harvest takes College of Arts and O’Shaughnessy Dean of the College of Arts and Letters, notes, “Given Letters announces Notre Dame’s educational mission, place Jan. 28 through Feb. 15 new Ph.D. programs its Catholic foundation and our recent investments in faculty who are Matching grant will double do not have food or program is free for The College of Arts and Letters recognized leaders in sacred music, the value of some donations access to nutritious eligible children and has announced the launch of the University is uniquely poised to food.” Forty-four their families. Your two new doctoral programs, a develop young musicians to serve the BY CAROL C. BRADLEY, NDWORKS percent of those donation of $140 Ph.D. in the Department of Church and the world.” receiving food can sponsor a child Anthropology and a Doctor of The doctoral program, he notes, Last year’s Holy Cross Harvest, assistance are younger for one academic Musical Arts (DMA) program in will be a core component of the a charitable project of Notre Dame, than 17. year. the Department of Music. University’s larger Sacred Music at Saint Mary’s and Holy Cross colleges, This year, People Gotta The new anthropology Notre Dame initiative and has been raised $15,383 and more than donations will be split Eat (PGE) is a program will focus its curriculum generously supported by a Lilly 2,100 pounds of food for local food between the Food group of 17 local and training on integrative Endowment grant of nearly pantries. This year the focus is on Bank of Northern Indiana’s Fun food pantries that have combined anthropology, says Susan Blum, $2 million. raising money, but food will still be Packs Program and People Gotta under the United Way of St. Joseph professor and chair of the The program will offer majors collected at a few locations around Eat. County to pool resources for department. in organ and choral conducting, campus. The Food Bank’s Fun Packs awareness and fundraising. “The strengths of Notre Dame’s beginning in fall 2013. Anne Kolaczyk, senior technical Program sends food home with This year, funds donated to PGE anthropology department are training professional with OIT’s needy children each week. Formerly will be doubled in value through in its commitment to multiple Notre Dame MBA ranks No. academic and administrative services, known as the Backpack Program, the a United Way matching grant. All approaches to understanding spearheads the drive. Focusing on emergency food assistance program donations of nonperishable food humanity and its diversity, 1 for ethics in Bloomberg collecting money rather than food serves grade-school-age children (K- will go directly to PGE. Donation willingness to face big questions, Businessweek survey makes a lot of sense, she says. “Each 6) at schools identified as having a bins will be available in several individual excellence in teaching dollar donated can buy $8 to $10 high number of children eligible for locations around campus. and scholarship, exceptional The University’s MBA program worth of food.” free lunch programs. If you’d like to help by donating mentoring of students and ranked No. 1 for ethics in the Why is the Holy Cross Harvest The program helps improve the online, visit holycrossharvest. engagement beyond academia,” Bloomberg Businessweek MBA held in January and February? physical, mental and overall school nd.edu (you’ll need to choose she says. Specialty Ranking announced Thanksgiving and Christmas performance of chronically hungry between the two agencies) or you When the program launches Monday, Dec. 17. The ethics are popular times for donations to children by providing immediate, can write a check and give it to in fall 2014, it will be the only ranking was released as part of the food pantries, but after Christmas, confidential and direct assistance. your department representative. For doctorate in anthropology offered publication’s 2012 Best B-Schools donations fall off. Hunger is a year- Every Friday through the school more information or to schedule by a Catholic university in the ranking, where the Notre Dame round issue, notes Kolaczyk. year, food-insecure children receive a donation pickup, contact Anne United States. MBA program landed at No. 20, Says Marijo Martinec, the Food nutritious, kid-friendly food for Kolaczyk, 631-8679 or harvest@ Of the new DMA program, improving four slots compared to its Bank of Northern Indiana’s director times—on weekends and holidays— nd.edu. John T. McGreevy, I.A. 2010 result. of community impact, “More than when they are not in school. The cost 18 percent of the people in Northern of food and delivery is approximately Indiana are food insecure—they $3.50 per week per child, but the

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NDWorks Today@ND The Week@ND Calendar NDWorks, the faculty/ Today@ND The Week@ND, The University Calendar, staff newspaper, is (today.nd.edu), the a summary of the calendar.nd.edu, published by University University’s internal week’s events and provides a list of Communications. The communications opportunities, arrives campus events by day, deadline for copy is 10 website for faculty and by email every Monday week or month, as well business days before the staff, offers news and morning. The latest as by category (arts following 2012-2013 features, University- issue is also available and entertainment, athletics). Categories or individual events publication dates: July wide announcements and other information of interest to on Today@ND, may be downloaded directly into your Outlook or Google 19, Aug. 16, Sept. 13, faculty and staff. today.nd.edu. Submit events to [email protected] calendar. We welcome your comments and suggestions! Oct. 11, Nov. 8, Dec. by noon Thursday of the week before the event. 6, Jan. 10, Feb. 14, March 21, April 18, May 23. Download a PDF of the current issue or obtain PDFs of back issues by clicking the “NDWorks Archive” tab Contact NDWorks/Today@ND Managing Editor Carol C. Bradley, 631-0445 or [email protected], on today.nd.edu. or submit a comment or story idea via the “Contact Us” tab on Today@ND. Like Us! January 10, 2013 | NDWorks | 3

GoalRealignment for completion of Douglas Road approved, under way will be added, one near the current is mid-August 2013 Douglas-Juniper intersection and another further northwest. BY CAROL C. BRADLEY, NDWORKS The existing traffic light at the cashore matt north entrance to Saint Mary’s After nearly a year of research, College (Bro. Andre Drive and including traffic counts and 933) will be retained, Sexton says. engineering studies, 100 meetings “The traffic warrants it.” with key stakeholders and unanimous approval from the St. Joseph County Address safety issues Council and St. Joseph County Commissioners, construction has There’s a considerable amount begun on a project to re-route of campus pedestrian and vehicle Douglas Road north of its current traffic crossing Douglas at Juniper location between Juniper and State Road from St. Michael’s Laundry, Road 933. Mason Services Center, Landscape Services and the Food Services Why was this project a priority? Support Facility. “This will improve safety for those employees,” says There were a number of goals Sexton, “by greatly reducing the the University had in mind, volume of traffic traveling west of says Tim Sexton, associate vice this intersection.” president for state and local public Safety concerns about the new Pictured, the intersection of the current Douglas Road at SR 933, facing east toward campus. This traffic light at the affairs. “The project will improve four-lane road raised by residents of entrance to Saint Mary’s (Bro. Andre Drive) will remain in place. safety and consolidate 120 acres of University Village and Roseland’s University-owned property for future Indian Village have been addressed Develop a connected system of biking Improve Douglas Road’s development, “without a public road development.” by adding to the plan two HAWK and walking trails traffic flow through the middle,” adds Sexton. (high-intensity activated crosswalk Create an attractive and safe beacon) systems, one at the The road relocation project, Sexton St. Joseph County has a long-term What’s the timeline? northwest entrance to campus entrance to University Village says, affords the opportunity to connect plan to develop Douglas—the only and another near the planned to existing biking/walking paths, creating through street to the University Park Work such as soil testing is already “The east side of SR 933 at the roundabout near the existing a 10-foot-wide trail around the northern Mall area between Edison Road to being done. Construction will begin Toll Road exit, property owned by Juniper-Douglas Road intersection. perimeter of the University. The path the South and Cleveland Road to early in 2013, and the new road is the University, is not attractive,” HAWK is a traffic signal that will also connect to additional campus the north—into a major east-west anticipated to be complete by mid Sexton says. stops all road traffic to allow exercise trails and the Indiana-Michigan corridor. “This project will make to late August, in time for the first The exit also is something of a pedestrians to cross safely. The River Valley Trail. the road four lanes in this section, football game. traffic hazard. The exit is a short system is activated only when “The pedestrian exercise trails are accomplishing a major section in the As far as the impact on campus distance north of the current Douglas a pedestrian or bicyclist pushes going to be a fantastic benefit to Notre county’s long-term transportation traffic in the meantime, Sexton adds Road, and vehicles exiting the Toll a button to activate it or their Dame and the community,” Sexton says. plan,” says Sexton. that Juniper Road will be closed only Road to the south or entering to presence is triggered by sensors and Best of all, these bike trails are separated The University has asked the for a few days, in late summer. The the west must cross several lanes of includes countdown “walk” and from the vehicular travel lanes of the county to widen Douglas to four existing Douglas Road will be in use traffic, often heavy, within a short “don’t walk” signals. road. lanes between Ironwood and until the new road is completed, after distance, at Douglas. White Field will still be used for North of campus, St. Joseph County Twyckenham. Those discussions are which the current Douglas Road will In the new plan, a four-lane game day parking, but the project will add a six-foot-wide asphalt path on still under way. be closed to complete construction. Douglas Road, with a 40 mph speed should improve traffic flow and both sides of Juniper Road for bike and An additional advantage is that limit, will travel through White make it much easier to get on and pedestrian safety; south of the viaduct, when the project is completed, Field to connect to 933 at the Toll off campus. the University will extend bike lanes 120 acres of land contiguous to Road entrance. Two roundabouts north to Pendle Road. campus will be available for future

The Education of a ScienceProceeds of bookDean benefit that includes the Ara Parseghian Parseghian Medical Research Medical Research Foundation in the

matt cashore matt Foundation fight against NPC disease. The book details Notre Dame’s relationship BY GENE STOWE, FOR NDWORKS with the Parseghian Foundation and Crawford’s three cross-country bike Gregory Crawford, dean of the rides to raise awareness for NPC. College of Science, has written a Other book chapters describe personal account of his experiences Crawford’s encounters with President since he accepted the position in Jimmy Carter and President Barack 2008. Obama; catching muskie with Father “The Education of a Notre Dame Ted Hesburgh at Land O’Lakes; Science Dean: My Four-Year Ride meeting legendary Notre Dame with the Irish” has been published professors, innovative administrators by Corby Books (corbypublishing. and inspiring entrepreneurial com, $19.95). All students; watching a professional proceeds support football game with Condoleezza the Ara Parseghian Rice and pilot “Sully” Sullenberger; Medical Research sponsoring the Pink Zone luncheon Foundation to find a to honor breast cancer survivors, cure or treatments for researchers and doctors; dancing Niemann-Pick Type C with a professional to raise money (NPC) disease. for the Center for the Homeless; and Crawford, whose participating with Father Tom Streit great-uncle Pomp in the University’s extensive work played football for in Haiti, both before and after the Knute Rockne at earthquake. Notre Dame, visited The story includes nearly 150 Blue-Gold and other names and diverse locations. “It’s an games while he example of how learning happens not was growing up in only for undergraduates and graduate northeastern Ohio. students but even for a Notre Dame His boyhood dream science dean,” Crawford says. of playing for a Notre The 200-page book is for sale at Dame coach was fulfilled, he says, the Hammes Notre Dame bookstore when he became part of the team and through Corby Books. Crawford 4 | NDWorks | January 10, 2013

Schurz Innovation Prizes honor students’ mobile app designs Winner is photo-sharing app BY GENE STOWE, FOR NDWORKS

Students from Assistant Professor

Christian Poellabauer’s mobile photos: carol c. bradley computing class presented six out- of-the-box, media-related mobile applications on Dec. 10 in the first Notre Dame-Schurz Innovation Prize competition. Schurz Communications, owners of the South Bend Tribune and other media outlets across the United States, cosponsored the contest, in which science and engineering students develop and test digital media solutions. The final competition was held in the auditorium of the Eck Visitors Center. Juniors Taylor Seale and Ryan Shea won the $3,500 top prize with “Map Pics,” an application From left, Todd Schurz, CEO of Schurz Communications; Nitesh Chawla, Frank M. Freimann Collegiate Associate Professor of Computer Science and Engineering; that broadens photo sharing from a winners Taylor Seale and Ryan Shea; Christian Poellabauer, associate professor, and Pat Flynn, professor, both in the College of Computer Science and Engineering; friends-based model to a location- and Frank Schurz, chairman of Schurz Communications. based model. The app displays a map of all the images taken in a certain area— The app can make money with enter a phrase given by the station different locations on campus on both traditional and sponsored would boost listenership. a football Saturday, for example. advertising. It can include features Other competing apps were: During big events, Seale and Shea to limit a search to a certain section, “Room Me” by Everaldo Agular, point out, there are a lot of people such as sports or news. Keywords are aimed at matching roommates by sharing photos via presented in different comparing profiles and scoring Twitter and Facebook. sizes to indicate their similarity. The Facebook-like app Rather than seeing frequency in stories. could be attractive to apartment photos in a friend’s news “Searching for complex owners and utility providers feed, users could click news is boring,” as well as a market of 21.6 million a pin on a map and see Lopes says. “We college students and others across the all the photos uploaded don’t know what we country seeking shared housing. from that location, from want to read about “iReporter” by Jonas Elias Flesch, all users. sometimes; we just which connects ordinary people The app, which can want to be shown who supply content to journalists, be linked to Facebook, what’s hot.” who fashion the material into also would make Justin Bartlett professionally presented stories. The advertising available, and Eli Kloswick app could be developed to include Todd Schurz announces the winners of the competition. such as restaurant won the $1,000 user authentication, moderation dinner specials in the third prize with of contributions, tracking of build playlists from the broadcast. has committed $25,000 per year to location searched. It “Mobile Radio contributors and a social media-style Users also can listen to a 30-second the contest for two years, or the apps can be developed to filter photos Contest,” which offers an update to website with a section for submitted song preview and click to buy the could be developed commercially. more specifically and to exclude the already passé text-based contest material that was not used by the song from iTunes. Schurz was on the prize jury along undesirable photos. entry. Contestants enter by shaking journalist. “There are not a lot of great with Pat Flynn and Nitesh Chawla, David Lopes and Nathan their phone—the app provides instant “What the FM?” by William digital ideas around radio,” says both professors in the College of Wickham won the $1,500 second feedback about whether you won and McGough and Patrick Raycroft— Todd Schurz, CEO of Schurz Computer Science and Engineering, prize with “News Cloud,” an app where you placed. both pianists and passionate Communications, who praised the and Frank Schurz, chairman of that helps readers find the stories they Users would provide email musicians—brought together students for developing two ideas Schurz Communications. Schurz want to read. The app offers floating addresses to sign up, and necessary traditional radio and smartphones. around the medium. Participants Communications is funding a similar keywords that readers can combine to information would be stored under The app allows users to identify songs could potentially be recruited for media innovation challenge at pinpoint articles. usernames. Requiring contestants to they hear on the radio, and tap and work at the media company, which Indiana University in Bloomington.

Students to lease iPads in lieu of textbooks Course materials will be free “The goal is to experiment with a born-mobile pedagogy that includes a teaching and learning style with BY LENETTE VOTAVA, OIT assignments, collaboration opportunities, software tools and strategies built for the unique experience and attributes This spring students in three classes—under a new pilot of mobile devices such as the iPad,” says Visconsi. program—will lease iPads instead of buying books and According to Murnieks, the iPad is a valuable emerging other standard course materials. technology for designers. “Mobile is one thing, but touch Andre Murnieks, assistant professor of art, and Elliott and gestural input is another realm of interaction design Visconsi, associate professor of law, will offer classes with all together,” he says. “Every design student has access iPads at the heart of the learning experience. and complete control over the device, and this has made a Students will lease an iPad in lieu of a textbook for significant impact on my classes.” $70 per semester through the bookstore. All course The classes that will be part of the pilot program are materials are free to students, including a custom-built “Design and Intro to the First Amendment: Freedom iBook textbook. Introductions will be recorded each week of Expression in the Digital Age” (Law School); and as students use the iPad as a platform for out-of-class “Introduction to Web-Based Interactivity, and Data- discussion and collaboration through Google Apps such as Driven Design” (Department of Art, Art History and Drive and GooglePlus. Design). Software applications include a group of free consumer A partnership between the Registrar’s office, Office and edtech software tools, including iTunesU and of Information Technologies, Hammes Bookstore, iBooks Author, Twitter, Google+, Poll Everywhere and Financial Aid, Student Accounts, the Law School and Flipboard. Students will learn how to navigate the current the art department was behind the design of this valuable information ecosystem as content creators rather than pilot project. researchers. January 10, 2013 | NDWorks | 5

Engineering for intermediate school students Fluid dynamics competition pile of stuff and transform that into a machine that will do some kind of is third at the University work. They find it stimulating. It’s project-based stuff, which is what we BY GENE STOWE, FOR NDWORKS think education should be.” Although the project involves For the third consecutive year, engineering, the skills have a broad photos: carol c. bradley Notre Dame cosponsored the range of applications, Davis says. National Fluid Power Association “These guys will remember what Fluid Power Challenge for they’ve done here when they’re 70,” intermediate school students in the he says. “They’ll take lessons from South Bend Community School what they’re doing here into life and Corp. The event was held Dec. 7 in refer back to this time. It’s the world Stepan Center. of work—administration, military, Thirteen teams from 10 schools manufacturing. It’s what we all want. spent the morning building We’re trying to move education machines that they had designed and along. prototyped over six weeks as part “We’ve always had a fascination of the program. Judges evaluated with improving education by virtue portfolios, including blueprints, of what we’re able to hire and the lack drawings and discarded designs, and of ability and skill. We know it all observed the students’ teamwork, starts with education and how kids safety and other skills. are prepared. We’ve been hunting The students build a lifter of for ways to improve education that wood and paper and operate it with advance and move that bar. We’ve compressed air from syringe pumps. been a partner with Notre Dame for Their machine’s success at the task of three years.” moving a wooden block was one-fifth Davis says the program operates of their score. Overall competition in four other U.S. locations and is winner was the team from Clay attracting more attention. Intermediate School. “Other people throughout the Organizer Larry Davis, owner of country are interested in promoting Daman Products in Mishawaka and a similar things,” he says. “What’s member of the National Fluid Power unique about our deal versus similar Association, said the program is deals that go on is Notre Dame is designed to introduce young people really engaged and has volunteered to real-world skills. mentors from their mechanical “It gives them an opportunity to engineering program to come into experience three-dimensional stuff, the schools and help teachers. Notre mechanical engineering concepts Dame is looking for ways to reach and hydraulic concepts, in a fun out into the community and have environment,” he said. “They learn an impact. This is an awesome to manage their time. They learn connection for them.” utilization of resources. They learn they are more effective if they work together. They come out of here Thirteen teams from 10 intermediate understanding how to build things schools competed in the third annual in 3-D. Fluid Power Challenge on Dec. 7. “They’re good at working two Students designed and prototyped their dimensions. When you add that models over six weeks; judges evaluated third dimension, it’s news to them. their portfolios, including blueprints, They’re using different parts of their drawings and discarded designs. brain. They have to start with this Top, working models are put through their paces before the judges. Bottom, readying projects for competition.

BioEYES introduces schoolchildren to scienceA similar effort with Bowman Program has reached 12,750 Creek, the most polluted local K-12 students tributary of the St. Joseph River, could link BioEYES with NDeRC’s BY GENE STOWE, FOR NDWORKS Enviro program, which has engaged college of science 2,000 students in environmental Over the past five years, BioEYES, stewardship programs such as testing a community outreach program of groundwater in 160 wells and the Notre Dame extended Research mapping contaminants. Community (NDeRC), has Tom Loughran, a professional introduced more than 12,750 local specialist in the Department of K-12 students to scientific research Physics and the managing co- and biology concepts using zebrafish. principal investigator for NDeRC, The program, which has says the management team led by cooperated with 85 teachers in 41 principal investigator Mitchell schools, reached the end of its grant Wayne, chair of the Department of funding this year, but will resume for Physics, is working to find funding to middle school students next semester sustain BioEYES. with support from the College of The program involves weeklong Science and the departments of observations of zebrafish hatching Physics and Biology. and growing, with simple lessons for BioEYES, which originated at younger students and sophisticated Thomas Jefferson University, was genetics instruction in high school. recommended by David Hyde, “It’s a promising program, very Notre Dame professor of biological scalable, and extremely popular,” sciences and director of the Center Loughran says. for Zebrafish Research. NDeRC will host the sixth annual It was adapted locally with Collaborating for Education and expanded teacher training connected Research Forum from 8:30 a.m. to research and graduate students on to 2 p.m. Saturday, Feb. 23. Local campus. In some places, such as the educators will learn about numerous The BioEYES community outreach program has introduced more than 12,750 local students to science, using zebrafish. Chesapeake Bay area, BioEYES has opportunities to integrate research connected with the local community into their curricula and partner with to conduct water quality projects. Notre Dame faculty. 6 | NDWorks | January 10, 2013

F.A.S.T. (Faculty and Staff Training) For Families Classes open to employees, spouses and retirees. Classes meet Jan. 21-May Register online via RecRegister at 17, unless otherwise noted. Registration opens online via RecRegister at recsports.nd.edu. Fitness Classes 7:30 a.m. Thursday, Jan. 17. “Try it, You’ll Like it” week of free fitness and Registration opens online via RecRegister at 7:30 a.m. Thursday, Jan. 17, at F.A.S.T. is Jan. 14-20. Classes will meet during Spring Break, March 9-17, Even Fridays 5:30-7:30 p.m. recsports.nd.edu. “Try it, You’ll Like it” week of free fitness and F.A.S.T. is but will not meet Easter Break, March 29-April 1. Deadline to receive full Jan. 25 Family Bowling Jan. 14-20. Classes meet Jan. 21-May 1. Classes will not meet during Spring refunds is 10 p.m. Sunday, Feb. 3; half refunds 10 p.m. Sunday, Feb. 17. Feb. 8 Family Dive-In Movie Break, March 9-17, or Easter Break, March 29-April 1. Deadline to receive Feb. 22 TBD full refunds is 10 p.m. Sunday, Feb. 3; half refunds 10 p.m. Sunday, Feb. 17. Mondays March 8 Family Swim Time Class Instructor Location Fee March 22 Family Volleyball Clinic Mondays 9-10 a.m. Flex N Tone Indiana RSRC AR 2 $34 April 12 Family Activity Night Time Class Instructor Location Fee 12:15-12:45 p.m. Cardio Express Patty RSRC AR 2 $28 April 26 TBD 6:15-7 a.m. Sunrise Cycle Indiana Rockne B026 $49 11-11:45 a.m. Gentle Healthy Toning Patty RSRC AR 2 $24 Tuesdays 12:15-1 p.m. Pilates Mat Jenn RSRC AR 1 $56 9-10 a.m. Zumba Kimmi RSRC AR 1 $34 Family FIRST Classes 5:30-6:15 p.m. Aquacise Patty Rockne Pool $24 9-10 a.m. Cardio Sculpt Jenn RSRC AR 2 $34 Sundays 5:30-6:15 p.m. Indoor Cycling – 45 Keshia Rockne B026 $49 12:15-12:45 p.m. Flex N Tone Indiana RSRC AR 2 $28 Family Climbing I Feb. 3-24 5:30-6:30 p.m. Yoga Steve Rockne 205 $59 Family Climbing II April 7-28 5:30- 6:30 p.m. Zumba Gisele RSRC AR 1 $26 Wednesdays 5:30-6:30 p.m. Pure Barre Bre RSRC AR 2 $26 9-10 a.m. Yoga Steve RSRC AR 1 $77 6:30-7:15 p.m. Indoor Cycling – 45 Angela Rockne B026 $49 12:15-12:45 p.m. Cardio Express Indiana RSRC AR 2 $28 Learn-To-Swim Swim Lessons 6:45-7:45 p.m. Power Flow Yoga Steve Rockne 205 $59 Register online via RecRegister at 6:45-7:45 p.m. Cardio Kickboxing Lisa RSRC AR 1 $26 Thursdays recsports.nd.edu. 6:45-7:45 p.m. Body Sculpt Indiana RSRC AR 2 $26 9-10 a.m. Cardio Sculpt Indiana RSRC AR 2 $34 12:15-12:45 p.m. Flex N Tone Indiana RSRC AR 2 $28 Tuesdays 5:30-6:30 p.m. Body Sculpt Alyssia RSRC AR 1 $34 Session I 6-7:15 a.m. Power Yoga Steve RSRC AR 1 $67 Swim Assessment is 5:30-7:30 p.m. 12:10-12:50 p.m. Yoga Linda RSRC AR 1 $60 Fridays Jan. 18 and 5:30-7:30 p.m. 12:15-12:45 p.m. Cycle Express Chris Rockne B026 $46 9-10 a.m. Pilates Mat Jenn RSRC AR 1 $72 Jan. 25 at Rockne Memorial Pool 5:30-6 p.m. Tabata Plus Lisa RSRC AR 2 $23 12:15-12:45 p.m. Cardio Express Indiana RSRC AR 2 $26 Register for Session I opens 5:30-6:15 p.m. Indoor Cycling – 45 Chris Rockne B026 $53 9 a.m. Monday, Jan. 21, online 5:30-6:30 p.m. Pilates Mat Judith Rockne 205 $63 Instructional Series via RecRegister; closes 5 p.m. 5:30-6:30 p.m. Zumba Jennifer RSRC AR 1 $28 Registration opens online via RecRegister at 7:30 a.m. Thursday, Jan. 17. Friday, Feb. 1. 6:10-6:30 p.m. Core Conditioning Kari RSRC AR 2 $21 Classes meet for series of weeks rather than semester-long. Classes will not Mondays and Wednesdays 6:30-7:30 p.m. Full Cycle Indiana Rockne B026 $60 meet during Spring Break, March 9-17, or Easter Break, March 29-April 1. 4:30-5:30 p.m. Feb. 4-27 6:45-7:45 p.m. Pilates Advanced Patty Rockne 205 $63 Deadline to receive refunds is 11 p.m. the first Friday after the class meets. Saturdays 6:45-7:45 p.m. 20/20/20 Annie D. RSRC AR 1 $28 11 a.m.-2 p.m. Feb. 2-Feb. 23 6:45-7:45 p.m. Cardio Sculpt Kari RSRC AR 2 $28 Certification Series Sundays Sundays Feb. 4-March 3 11 a.m.-2 p.m. Feb. 3-Feb. 24 Wednesdays 3:30-7:30 p.m. S.C.U.B.A. Kathy Rockne Pool $215 6:15-7 a.m. Sunrise Cycle Indiana Rockne B026 $53 Sundays TBD Noon-1 p.m. Yoga Steve RSRC AR 1 $63 TBD Lifeguard Training TBD TBD $TBD Session II 5:15- 6 p.m. Indoor Cycling – 45 Indiana Rockne B026 $53 Tuesdays Feb. 5-April 23 Make-Up Swim Assessment 5:30- 6:15 p.m. Aquacise Patty Rockne Pool $26 6-9 p.m. Water Safety Instruction Sarah Rockne 110 $150 is 5:30-7:30 p.m. March 22 at 5:30- 6:30 p.m. Yoga Challenge Steve Rockne 205 $63 Wednesdays TBD Rockne Memorial Pool. 5:30- 6:30 p.m. Flex N Tone Annie S. RSRC AR 1 $28 TBD Lifeguard Instructor (LGI) TBD TBD $200 5:30- 6:30 p.m. Cardio Core Kari RSRC AR 2 $28 Wednesdays TBD Registration for Session I opens 9 a.m. 6:15- 7 p.m. Indoor Cycling – 45 Keshia Rockne B026 $53 TBD Lifeguard Training Sarah Rockne 110 $TBD Monday, March 25, online 6:45- 7:15 p.m. Tabata Plus Kari RSRC AR 2 $23 via RecRegister; closes 5 p.m. 6:45- 7:45 p.m. Zumba Gisele RSRC AR 1 $28 Dance Series Friday, April 5. 6:45- 7:45 p.m. Yoga Basic Patty Rockne 205 $63 Mondays and Wednesdays Jan. 28-April 10 Mondays and Wednesdays 7:55-8:50 p.m. Beginner Ballet JoAnn RSRC AR 2 $60 4:30-5:30 p.m. April 8-May 1 Thursdays Mondays and Wednesdays Jan. 28-April 10 Saturdays 11 a.m.-2 p.m. April 6-27 12:15-12:45 p.m. Zumba Express Kimmi RSRC AR 1 $21 8:55-9:50 p.m. Intermediate Ballet JoAnn RSRC AR 2 $60 Sundays 11 a.m.-2 p.m. April 7-28 12:15-12:45 p.m. Cycle Express Chris Rockne B026 $43 Mondays Jan. 28-April 10 5:30-6:15 p.m. Indoor Cycling – 45 Chris Rockne B026 $43 8-9 p.m. Hip Hop Dance Bre RSRC AR 1 $35 5:30-6:30 p.m. Pilates Mat Patty Rockne 205 $59 Tuesdays Jan. 29-April 9 5:30-6:30 p.m. 20/20/20 Indiana RSRC AR 2 $26 8-9 p.m. Jazz Dance Bre RSRC AR 2 $35 6:45-7:45 p.m. Zumba Jennifer RSRC AR 1 $26 Thursdays Jan. 31-April 11 6:45-7:45 p.m. Flex N Tone Indiana RSRC AR 2 $26 8-9 p.m. Partner Latin Dance Ramzi RSRC AR 1 $35

Fridays TRX Series 6:15-7 a.m. Sunrise Cycle Indiana Rockne B026 $45 Mondays Jan. 28- Feb. 25 5:30-6:30 p.m. Cardio Funk Megan RSRC AR 2 $22 12:15-12:45 p.m. TRX 101 TBD Rockne 109 $TBD Tuesdays Jan. 29-Feb. 26 Saturdays (Meets six weeks: Jan. 26-March 2) 5:15-6 p.m. TRX 101 TBD Rockne 109 $TBD 12:15-1:15 p.m. Power Flow Yoga Steve RSRC AR 1 $27 Wednesdays Jan. 31-Feb. 27 12:15-1:15 p.m. Cardo Core Annie D. RSRC AR 2 $12 12:15- 12:45 p.m. TRX 101 Jenn Rockne 109 $20 1:30-2:30 p.m. Body Sculpt Indiana RSRC AR 2 $12 Thursdays Jan. 31-Feb. 28 6-6:45 p.m. TRX 101 TBD Rockne 109 $25 Sundays Mondays March 18-April 15 1:15-2:15 p.m. Full Cycle Indiana Rockne B026 $20 TBD TRX 101 TBD Rockne 109 $20 1:30-2:30 p.m. Yoga Patty RSRC AR 1 $47 Tuesdays March 19-April 17 1:30-2:30 p.m. Cardio Kickboxing Megan RSRC AR 2 $50 5:15-6 p.m. TRX 202 TBD Rockne 109 $25 2:45-3:45 p.m. 20/20/20 Patty RSRC AR 1 $22 Wednesdays March 20-April 11 4-5 p.m. Pure Barre Bre RSRC AR 2 $22 TBD TRX 202 Jenn Rockne 109 $20 Thursdays March 21-April 18 6-6:45 p.m. TRX 202 TBD Rockne 109 $25 Wellness Series Saturdays Feb. 2-Feb. 26 1:30-2:30 p.m. Pre/Post Natal Yoga I Sue RSRC AR 1 $22 For more information Saturdays April 6-May 4 1-2 p.m. Pre/Post Natal Yoga II Sue RSRC AR 1 $22 or to register via RecRegister, University Village Series Mondays Feb. 4-March 4 visit recsports.nd.edu 7:30-8 p.m. Flex N Tone Sue University Village $8 Mondays March 18-April 15 8-9 p.m. Yoga Sue University Village $22 January 10, 2013 | NDWorks | 7

Personal training to help Service Anniversaries The University congratulates the following employees who celebrate significant service anniversaries in January, including Victor J. DeCola, meet fitness goals Business Process Advisory Services, 35 years. John W. Goodwine, aerospace 30 years and mechanical engineering Carrie F. McCann, Office of Terrence W. Rettig, physics the Chief Information Officer Gerald L. Zerkle,

photos: matt cashore photos: matt Daniel J. Myers, Office of preventive maintenance the Provost 25 years Stephen Sporinsky, Customer Support Services Mary R. Erickson, Morris Inn Kevin J. Wangler, music Loretta J. Logan, Kevin Whelan, Dublin Program Custodial Services 10 years 20 years Theresa Bollinger, Integrated Richard S. Bullene, School Imaging Facility of Architecture Nancy Chapleau, Office of Julia B. Ettl, Notre Dame the President Magazine Lori Dutka, Law Library Jeffrey L. Feder, Bridget Filipski, biological sciences Custodial Services Bozena E. Karol, Leigh A. Hayden, Hesburgh Library DeBartolo Performing Arts Center Richard A. Lipinski, security Pamela J. Hutchings, psychology Mark M. Richmond, Program tailored to client’s Diane Navarre, Morris Inn or small-group training, says Jennie a trainer stand around and count Micro Electronics Laboratory William G. Schmitt, Alliance assessment results Phillips, fitness assistant director, someone’s reps,” says Phillips. for Catholic Education recreational sports. “People will learn to use the 15 years Aaron Striegel, computer BY GENE STOWE, FOR NDWORKS “The trainer will develop a equipment safely and effectively, Brent A. Bach and Yahya science and engineering program tailored specifically to a so they can continue to exercise on C. Kurama, civil engineering Stephen Tapp, EIS – The RecSports personal trainer client’s assessment results and goals,” their own on campus, at home or and geological sciences Core Services program provides expert help for she says. “The trainer and client on the road.” George E. Bailey, Morris Inn Christopher S. Temple, registrar individuals and small groups (both will then work together towards Personal training packages Steven J. Brady, First Year Edward L. Verhamme, students and non-students) in improvement and goal achievement. of three, six or 10 sessions are of Studies Accounts Payable meeting fitness goals, from general We’re fortunate to have a dedicated available for employees, their Daniel R. Brewer, Christopher J. Waller, toning to targeted improvement in a training studio at the Rockne spouses, retirees and students. Procurement Services economics and econometrics specific area, such as improving a golf Memorial. The setting allows clients Registration and payment take swing or running a 5K. to learn and gain confidence in their place via RecRegister, recsports. The 5-year-old program, with 10 exercise abilities without having lots nd.edu. Registration packets can mostly part-time trainers, offers a of other people around.” also be downloaded at recsports. fitness assessment and one-on-one Trainers are focused on functional nd.edu/programs/personal- training. A workout training. Submit completed session might use packets to RecSports in Rolfs Sports new employees equipment such Recreation Center. Someone will The University welcomes the following employees who began as dumbbells, contact you to schedule a fitness work in November: resistance tubing, assessment. medicine balls, “We’re capable of much more Lindsay R. Burnside and Linda Kurtos, Campus Services kettlebells or than we give ourselves credit for, Nathan Morris, Donald M. Mester, balance pieces, as when a trainer is there to hold biological sciences General Services well as strength us accountable and motivate us Danilton G. Clarke, varsity Elizabeth J. Metz, training, cardio, towards a goal. Don’t just make a strength and conditioning Alumni Association balance and resolutions for 2013,” she says. “Let Evan Grantham-Brown, Michael Mueller, flexibility. RecSports help you make a long- academic and administrative Hesburgh Libraries “It’s definitely term commitment to your health services, OIT Augustine T. Welsh, Joyce Center not about having and fitness.”

Pink Zone spin-a-thon RecSports has teamed up once again with Women’s Basketball and the College of Science to raise money for breast cancer awareness and local research. The 24-Hour Pink Zone Spin-A-Thon takes place matt cashore matt from noon Friday, Jan. 25, through noon Saturday, Jan. 26, in the Rockne Memorial Cycling Studio B026. Registration is open online via RecRegister at recsports.nd.edu. Reserve your bike and time slot with your donation—minimum suggested donation is $1. Please help us in our goal to reach $15,000 with the event. Ride for one, two, or 24 hours! The event is open to the Notre Dame campus and local community members. Questions? Contact RecSports Fitness, 631-3432. photo provided 8 | NDWorks | January 10, 2013

Plaque installed for ‘Homage to Pythagoras’ 86-year-old artist’s work recognized BY GENE STOWE, FOR NDWORKS

Artist John J. Dunn was exhibiting some of his ceramic tiles photos: L ucette M oramarco at a furniture show in South Bend in the early 1960s when someone showed him a big roll of architectural plans for the construction of McKenna Hall. On a specification sheet, Dunn noticed the name of a company in Pennsylvania that once fired him after four months’ work. He decided to compete against them for the mural- making job in the building. A plaque with the work’s name and the artist’s name was Within two weeks, he built a scale recently installed on the 60-by-30-foot mural, which was model of a mural for the wall along completed in 1966 and restored as part of a McKenna Hall the open staircase in the building, overhaul in 2010. drawing each of the 2,000 foot- Dunn, who was born in 1926 in Liverpool, England, came square tiles at a scale of one-half inch to South Bend to teach at Saint Mary’s College in 1961, after he to one foot. Dunn won the contract. answered an ad in Craft Horizons magazine. “It took a whole year of very, very Dunn was living in a Buckminster Fuller-style geodesic dome hard labor,” he recalls. “I did it single- and working in a farmer’s large barn in Jones, Mich., when he handedly. It was a monumental, won the mural job. massive job. They (the tiles) could He later quit his teaching job in protest after Sister Mary weigh up to 12 pounds. It was 16- Renate, C.S.C., Saint Mary’s president, banned his nude hour days and sometimes 18-hour sketches from an exhibition at the college. She had ordered days. I also built a 200-cubic-foot the drawing removed after receiving a complaint from an kiln to fire tile. I had to build that administrative assistant, who found the works “vulgar and before I made any tile.” suggestive.” The tiles are composed of several He moved to Minneapolis to teach in the late 1960s, then clays mixed with other materials to Kansas City and Wisconsin before he settled in Boulder, and fired in the specially made kiln. Colo., where he made murals, pots and sculptures. He moved to One tile in the geometric set, in the California in the late 1970s, where he still works, most recently middle of a main panel, includes the on a series of hexagonal lanterns. Pythagorean theorem, lending the “Homage to Pythagoras” is still his favorite work. “I made name “Homage to Pythagoras” to the sculptures and murals and things like that,” Dunn says, “but that was the biggest and best.” installation. Above, artist John J. Dunn, 86, who created the McKenna Hall mural in 1966, at work in his studio in Fallbrook, Calif.

University Hairstylists aThey werefamily so busy that Emmons’ returning affair to the chair full-time. In wife, Cindy, a registered nurse, addition to his businesses, Emmons moved into hairstyling, followed recently became the first elected

carol c. bradley in time by their son Zak, daughter school board official in Mishawaka. Robyn Stone, Robyn’s husband University Hairstylists, located in Andy for a while, Andy’s sister Katy the basement of LaFortune, sees a Austin, and the youngest Emmons rare variety of customers, from guys daughter, Abby, who recently went from one-stoplight towns who’ve on maternity leave—she’s expecting never been to another barber (and triplets. are shocked at the $16 rate for a Zak Emmons was already studying man’s haircut) to cosmopolitans from at Vogue School of Beauty in the coastal cities who’ve never paid less afternoons when he graduated from than $30. Mishawaka High School in 1996. And although the shop is centrally Today he’s the owner/manager of the located on campus, customers campus salon. Zak’s sisters, Molly are never taken for granted. “Just and Caitlin, are in other businesses. because you’re on campus, you’re not Another sister, Sarah, is a professional guaranteed the business. You have to hair model for Redken. do a good job,” says Emmons. Notre Dame permitted Emmons Of the salon business, he says, to serve off-campus customers, but as “It’s really been a great experience the business grew in the early 1980s, for my family. My kids grew up he opened another shop in South sweeping the floor, folding towels Bend to handle the overflow and and collecting change from under avoid conflicts with campus parking the pop machine. Half of them have The Emmons clan, from left: Aaron and Katy Austin, who are moving to Kentucky in January. Katy’s brother is married and traffic. Equipment moved from become hairstylists. It’s been a very to Robyn Emmons Stone (in turquoise), the oldest of the Emmons children. Seated, patriarch Jeff Emmons with wife the old Notre Dame shop, including blessed business. Notre Dame has Cindy; Zak Emmons, owner and manager of University Hairstylists, and at far right, Abby Emmons Mullins, who’s a shoeshine chair, furnishes Jeff’s on always been our family, and I’m glad currently on maternity leave—she’s expecting triplets! Lincoln Way (1316 Lincolnway East, my family can carry on the business Mishawaka), where he moved about here.” hair salon for women, just a few years chairs to five to seven, incorporating 15 years ago. They deal every day with people— A campus tradition after the campus went coeducational. a mop room and closets as they Emmons, who graduated from students, faculty—who are stressed, since the ’70s Emmons bid on the job and won. outgrew the space. When the Mishawaka High School in 1963, Emmons adds. “Getting your hair “We started off in Badin Hall,” he men’s barber retired, Emmons took worked his way through Indiana done should be a relaxing experience. BY GENE STOWE, FOR NDWORKS remembers. “There was a shoe store over that side, recruiting family State University (tuition: $6.50 per We want people to leave feeling and an eight-chair barbershop. They members—and coworkers who credit hour) by cutting hair at $1 per better than when they came in.” Jeff Emmons was cutting hair took four of the barber chairs out. became like family—to meet the head. His father had hired an Italian For more information and a price at somebody else’s salon in the late We put partitions down the middle growing demand. The business barber from Elkhart to teach him the list, visit universityhairstylists.com, 1970s when a friend who worked of the room and I started hairstyling relocated to the basement of trade. He earned a degree in geology, 631-5144. at Notre Dame told him that the on the other side.” LaFortune Student Center after a served a stint in the military and University was planning to open a The business grew from three mid-1980s renovation. worked in business for a while before