Getting “Extra” Over Love Island How Audiences Fuel a Smash Hit Neil Mortensen June 2019

Getting “extra” over Love Island How Audiences fuel a smash hit Neil Mortensen June 2019

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“OH MY GOD” “LIKE” “WHERE’S YOUR HEAD AT” “SALTY” “THE DO BITS SOCIETY” “GIRL CODE” “BEV” Heading here WALKING INTO THE SUMMIT LIKE Sub-title here

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Audience teams plugged into viewers and the business

Bringing a brand back to life We are the voice of the audience for ITV, helping programme makers, schedulers, commissioners, creative, online, marketers, strategists and the commercial teams in ITV to understand our audiences better HeadingOur aim here is to get Sub-titleaudience here input into as many decisions . Youras we text can.goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt

“It’s mandatory” HeadingOur audience here research process follows the life stage of a programme Sub-titlefrom here development to recommission, international distribution and advertising impact . Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt . YourDevelopment text goes here Testing– please use minimumOn air 18 pt Performance Return Distribute

Bringing the Gauging Responding to Measuring Help our Tailoring the world outside reactions to the audience success and advertising format to work into ITV existing ideas, and making recommending clients measure in other markets pilots and changes next steps the impact that across the globe programmes on screen ITV delivers for their brands

HeadingAnd so here for Love Island? Sub-title here

. Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt LoveHeading Island here has changed the realitySub-title genre.here It has driven younger audiences back to TV and has viewers obsessed with . Your text goes here – please use minimum 18 pt 9pm! . Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt At ITV, audiences have been at the heart of the show since day dot… HeadingWe did here lots of development work Sub-titlebehind here the scenes

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. Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt HeadingWe make here sure we try Sub-titleand learnhere every lesson to feed into the creative process . Yourfor textthe goes next here series – please use minimum 18 pt . Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt Heading here Sub-title here

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. Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt 4 Screen viewing

3,953k 1,058k

Total: 5,095k

Love Island 1,847 1,229 877 83 1,058

TV Set Live TV Set VOSDAL TV Set TS1-7 TV Set TS8-28 Other Devices More live viewing over the last three series Time-shifted viewing: % of viewing that is time-shifted

31%

25% 22% 17%

Series 1 Series 2 Series 3 Series 4 Love Island by episode on TV since the beginning Series 5

5000 Series 1 Series 2 Series 3 Series 4

4500

4000

3500

3000

2500

2000

1500

1000

500

0 Impact on ITV2: 16-34s All Time Share

Share (%)

0 Love Island in 2018

ITV2’s Biggest Biggest 1 biggest 2 digital 3 16-34 & 4 5 16-24 audience audience ITV2 won the audience on TV Biggest Digital ever! since 9pm slot on 16 2010. this year, outside 16-34 & 16-24 of the England show since The occasions World Cup games. Inbetweeners in 2010 6 Averaged 4.0m 7 8 10 for its fourth 9 series. Averaged 2.0m Biggest Weekly Reached 20.0m 16-34s for Hot List episode Biggest viewers. Up +2.1m YOY. ever. Aftersun ever. series 4. Up +3.9m on last year. Up +0.5m YOY, Averaging 2.2m. Up +0.6m YOY. averaged 1.3m. Heading here Sub-titleWe madehere sure that we created the maximum . Yourvalue text goes from here the – please show use and minimum 18 pt . Yourhelped text goes our here advertisers – please use minimum 18 pt . Yourrealise text goes its here benefits – please foruse minimum 18 pt their customers Commercial Partnerships HeadingWe measured here Linear TV, Digital and non-digital VoD, in-app Sub-titleand here browser exposures related to all things Love Island

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AWARENESS BRAND CONSIDERATION ONLINE ACTIVITY IN STORE FOOTFALL

86% +9% +500% +14%

Source: On Device Research/Love Island Partnership Effectiveness Research: Linking real-world behaviours to reality TV HeadingWhat next? here Sub-title here

. Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt Supporting Love Island extensions through our Direct to Consumer research

Merchandise Love Island Sunglasses Love Bust Make up Mobile Game

Water Bottles Live Event Heading here Sub-titleWe have here been researching other markets to get the best case ready for format sales worldwide . Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt . Your text goes here – please use minimum 18 pt HeadingThe Love here Island format is travelling around the world, Sub-titlecurrently here sold to 11 countries

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Coming soon: USA (CBS) Poland (Polsat) Belgium/Netherlands (SBS/RTL) Heading here Sub-title here

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