DOCSLIB.ORG

Produce Business May 2011

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Produce Business May 2011 DOLE Fresh.qxd:Layout 1 4/21/11 11:52 PM Page 1 TOC.qxd:Layout 1 4/26/11 4:53 PM Page 1 MAY 2011 • VOL. 27 • NO. 5 • $9.90 p.50 features COVER PHOTO BY TOMMY HULTGREN cover story 47 MERCHANDISING FOR YEAR-ROUND GREENHOUSE SALES Focusing on a few basic merchandising points will keep greenhouse sales going year-round. 27 H-E-B: PARTNERING FOR SUCCESS 50 STATE DEPARTMENTS OF AGRICULTURE: THE HARBINGERS OF LOCALLY GROWN H-E-B’s familial tie to its Texan — and Continuing to focus on ‘buy local’ programs, state departments work Mexican — communities bolsters its hand-in-hand with retailers to shine a light on their state’s bounty. sustainability goals and provides a competitive edge. 55 SOUTH AFRICAN CITRUS: STILL A GROWTH OPPORTUNITY With plenty of varieties to keep consumers’ interest, South African citrus provides a wealth of options to the summer produce department. commentary 60 TASTE IS KEY IN RIPENED FRUIT PROGRAMS With proper communication and a keen eye on merchandising, 10 THE FRUITS OF THOUGHT retailers can have a thriving ripened fruit program. Pesticide Usage Under Attack Again 67 SOUTHERN SPLENDOR 113 RETAIL PERSPECTIVE Southern vegetables occupy a treasured spot at the table. The Pricing Conundrum 74 SUPPORTING PLAYERS TAKE ON FEATURED 114 EUROPEAN MARKET ROLES IN THE PRODUCE DEPARTMENT Morpholine And Miscommunication Smart marketing and product placement allow tie-ins to add incremental sales to an already busy produce department. 116 VOICE OF THE INDUSTRY Turn Up The Volume p.60 p.74 Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. MAY 2011 • PRODUCE BUSINESS 3 TOC.qxd:Layout 1 4/25/11 5:50 PM Page 2 MAY 2011 • VOL. 27 • NO. 5 • $9.90 in this issue 6 THE QUIZ p.102 p.106 8 WASHINGTON GRAPEVINE 12 PRODUCE WATCH departments ORGANIC PRODUCE MARKETING 20 RESEARCH PERSPECTIVES 77 Get Bullish On Organic Berries With properly timed promotions and front-and-center displays, 21 COMMENTS AND ANALYSIS organic berries have earned a rightful place in the produce department. 108 IFE AISLE-BY-AISLE BOOTH REVIEW MERCHANDISING REVIEWS 84 Make Way For Mangos 117 INFORMATION SHOWCASE Consumer education and smart marketing will move more mangos. 94 Make The Most Of The Short Cherry Season 118 BLAST FROM THE PAST Promotional planning, creative cross-merchandising and front-and-center displays take full advantage of this high-impulse seasonal item. 102 EightRipeWaysToSellTreeFruitYear-Round Seamless year-round supply and varietal development that delivers on flavor is creating ripe sales opportunities for stone fruit. DRIED FRUIT AND NUTS 106 Portable Snacks Pack A Nutritious Punch With a focus on health-conscious, on-the-go consumers, dried fruit and nuts are stealing the spotlight as portable snacks. FLORAL AND FOLIAGE MARKETING 110 Focus On Care And Handling Beyond pinching pennies, floral retailers will want to emphasize to store level p.118 personnel the value of following basic care and handling procedures. p.110 special features 24 FROM THE PAGES OF THE PERISHABLE PUNDIT Reality Check For Locally Grown Advocates: Economics Don’t Measure Up 25 MEXICAN PRODUCE EXPORTER OF THE YEAR AWARD Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. 4 PRODUCE BUSINESS • MAY 2011 Fresh Taste.qxd:Layout 1 4/21/11 11:58 PM Page 1 Quiz.qxd:Layout 1 4/21/11 3:44 PM Page 1 PRODUCE QUIZ THIS MONTH’S WINNER Dana Ostwald MAY 2011 • VOL. 27 • NO. 05 • $9.90 Produce Specialist P.O. Box 810425 • Boca Raton • FL 33481-0425 Phone: 561-994-1118 • Fax: 561-994-1610 Dan’s Supermarket [email protected] Bismark, ND Dana Ostwald has been load our own trucks from there. Our guy with Dan’s Supermarket, a works his way through the state getting what PRESIDENT &EDITOR-IN-CHIEF Bismark, ND, chain of six we need,” he notes. “We also load trucks James E. Prevor stores, for 34 years. During from California and the Northwest regions, [email protected] his tenure at the store, which especially for stone fruit.” has been around for 50-plus years, Ostwald has Ostwald enjoys the challenge of the pro- PUBLISHER/EDITORIAL DIRECTOR always been involved in the produce depart- duce business. “Plus, it’s very fast-paced,” Ken Whitacre ment. “Nothing else in the grocery store has he says. “There is never a dull moment, and [email protected] any interest to me,” he admits. “It is the most every day brings something new. He stays SPECIAL PROJECTS EDITOR creative and dynamic. I started as a produce on top of the industry by reading Mira Slott clerk, and worked my way up to produce man- PRODUCE BUSINESS regularly. “I have been [email protected] agement. I’ve been in procurement for the past reading it for 20 years, at least. Given my ASSISTANT EDITOR 14 years.” position in procurement, it gives me good Jennifer Leslie Kramer Despite the geographical location, Dan’s ideas and new contacts in the grower/ship- [email protected] sells a great deal of Florida produce. “We per arena.” pb CIRCULATION MANAGER How To Win! To win the PRODUCE BUSINESS Quiz, the first thing you have to do is enter. The rules are simple: Read through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the Kelly Roskin questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a [email protected] business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from the responses received before the publication of our July issue of PRODUCE BUSINESS. The winner must agree to submit EXECUTIVE ASSISTANT a color photo to be published in that issue. Fran Gruskin [email protected] WIN A 101-PIECE TOOL SET PRODUCTION DIRECTOR Diana Levine This set contains all of the necessary tools for around-the-house jobs or [email protected] minor automotive repairs. Stored in a well-organized protective aluminum briefcase for easy transport, the set includes seven SAE combination PRODUCTION LEADER wrenches, 10 hex-key wrenches, 20 bits and a bit-driver handle, 14 screw- Jackie Tucker drivers, an adjustable wrench, long-nose pliers, wire cutters, a 12-oz claw hammer and many more useful tools. PRODUCTION DEPARTMENT SUNSHINE GORMAN FREDDY PULIDO QUESTIONS FOR THE MAY ISSUE TRADE SHOW COORDINATOR Jackie LoMonte 1) What is the phone number for Baero ? _____________________________________________ [email protected] 2) What two cherry programs does CMI promote? _____________________________________ CONTRIBUTING EDITORS Carol Bareuther, Julie Cook Ramirez, ______________________________________________________________________________ Bob Johnson, Kim Morgan, Jodean Robbins, Amy Sawelson, Trish Wooldridge 3) What is the booth number for Crunch Pak at United Fresh? ____________________________ ______________________________________________________________________________ ADVERTISING Eric Nieman, Associate Publisher 4) In what educational program does Green Giant participate? ____________________________ [email protected] Sandy Lee ______________________________________________________________________________ [email protected] Bill Martin 5) Who is the New Jersey Secretary of Agriculture ? _____________________________________ [email protected] Colleen Morelli ______________________________________________________________________________ [email protected] 6) Name two collections offered by USA Bouquet. ______________________________________ Ellen Rosenthal [email protected] ______________________________________________________________________________ FLORAL DEPARTMENT MARKETING E. Shaunn Alderman [email protected] This issue was: ❏ Personally addressed to me ❏ Addressed to someone else Send insertion orders, payments, press releases, photos, letters to the editor, etc., to Name ______________________________ Position ______________________________ PRODUCE BUSINESS, P.O. Box 810425 Boca Raton, FL 33481-0425 Company __________________________________________________________________ PH: 561.994.1118 FAX: 561.994.1610 PRODUCE BUSINESS is published by Phoenix Media Network, Address ____________________________________________________________________ Inc. James E. Prevor, Chairman of the Board P.O. Box 810425, Boca Raton, FL 33481-0425. City _______________________________________________________________________ Entire contents © Copyright 2011 Phoenix Media Network, Inc. All rights reserved. State _____________________________________ Zip _____________________________ Printed in the U.S.A. Publication Agreement No. 40047928 Phone ______________________________ Fax __________________________________ Photocopies of this form are acceptable. Please send answers to: MAY QUIZ PRODUCE BUSINESS • P.O. Box 810425 • Boca Raton, FL 33481-0425 6 PRODUCE BUSINESS • MAY 2011 Grower Express.qxd:. 4/22/11 12:00 AM Page 1 Grapevine.qxd:Layout 1 4/18/11 4:46 PM Page 1 ON G GT RA N P I E H V S I A N W E More Fruits and Vegetables Coming to School Meals By Lorelei DiSogra, Ed.D., R.D., Vice President, Nutrition & Health,
Load more

Recommended publications
  • Cross-Merchandising Gives Consumers Solutions
    Cross-Merchandising Gives Consumers Solutions Millennials crave healthy but interesting snack combinations By Bob Johnson display their foods in combination rackers and cheese, bread and deli cross-merchandising, items C with related items. wine, and more recently hummus that make for a quick but nutri- "Our field team consistently and pita go together in consumers’ tious snack satisfy the Millennial looks for opportunities to improve eyes, in the deli display. in us. our customers' ring size and Many new and interesting The Millennials are snacking overall profitability by cross-mer- mixes can be effectively merchan- because they don't have time, and chandising with pre-packed deli dised together in the deli if they if they're going to snack, they meats and cheeses, sliced and combine to answer a question. want healthier snacks," says Paul dried meats, hummus, spreadable "The most effective cross-mer- Cipolla, president of Plocky's Fine cheese and various dips: says Eric chandising is a presentation that Snacks in Hinsdale, IL. "The trend Van De Wal, vice president of provides a complete pairing the last four or five years has been marketing at The Snack Factory in solution to the customer," says toward the healthier snacks." Princeton, NJ. Cara Figgins, vice president at High nutritional value and clean Industry experts recommend Partners, a Kent, WA-based labels matter in the eyes of the displaying a variety of interesting cracker company "With effective generation setting the standard in items that can be quickly and cross-merchandising the retailer the deli. easily assembled into an exciting could increase from selling just Plocky's chips are gluten free, meal.
    [Show full text]
  • Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs
    Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs Xavier Drèze* Stephen J. Hoch** Abstract We investigate two ways to increase sales and customer loyalty by taking advantage of a store’s installed base of current customers. We propose a classification of products into two types. Products of Type 1 are products for which consumers have a loyalty to a specific retailer and as far as possible always shop that retailer for these products. The other products (Type 2) are not associated with any retailer and are bought at whichever retailer consumers happen to shop when they plan or remember to buy the product. With this in mind, we test the potential of two marketing tools to help retailers increase their share of sales of the Type 2 segment. Using a category destination program we show that one can successfully transform Type 2 into Type 1 products. Using cross-merchandising promotions, we show that one can increase the sales of Type 2 products thereby getting a larger share of discretionary purchases than what one would receive from a straight random allocation. Both series of tests yielded significant increases in sales and profits and were deemed successful by the retailers who implemented them. * Xavier Drèze is Assistant Professor of Marketing at the Marshall School of Business, University of Southern California. ** Stephen J. Hoch is John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania. 2 Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs Food retailers in the U.S. and Europe face a hostile environment characterized by slow population growth and excess retail capacity.
    [Show full text]
  • Masters of Merchandising Supplement Masters of Merchandising
    Sponsored by 8th Annual MASTERS OF MERCHANDISING SUPPLEMENT MASTERS OF MERCHANDISING As retailers consolidate, they are in a position to expect more support from producers, and intellectual capital is just about the most valuable support one can provide. Each vendor worked hard to produce a piece of advice for the industry on how to more effectively merchandise the product category at hand. By sharing 8th Annual knowledge acquired while working with retailers throughout North America, these vendors help retailers move more product, help producers find outlets for production and help the world by encouraging a more healthful diet. Increasing sales of fruits and vegetables is not only a matter of big pro- MASTERS OF nouncements, such as the Fruits & Veggies — More Matters! program. Sales in general can increase only if sales of specific items increase. That means knowing how to build consumer trial and how to offer the most effective assortment; it MERCHANDISING means knowing how to market things on a day-to-day basis and how to do some out-of-the-box things just to keep consumer interest high. SUPPLEMENT Retailers, please take the time to review this offering carefully. When did you Every once in a while, the opportunity presents itself to do well while also last think about how to increase sales of celery? Or plantains? Or leafy greens? doing good. Such is the case with this, our eigth annual Masters of Merchandis- Here is a chance to think of things in a different way. When did you last really ing supplement. The industry owes a tip of the hat to the collection of industry consider how to best sell bananas — was it when you were a produce department leaders who elected to invest with us in a marketing vehicle that is both promo- manager 10, 20 or 30 years ago? Here is an opportunity to revisit old subjects tional and educational.
    [Show full text]
  • Roadside Stand Marketing of Fruits & Vegetables
    The University of Georgia Center for Agribusiness and Economic Development College of Agricultural and Environmental Sciences Road Side Stand Marketing of Fruits and Vegetables Prepared by: Kent Wolfe & Sharon Kane August 2013 CR- 13-05 TABLE OF CONTENTS Introduction Marketing Trends and Market Potential ......................................................................... Page 1 Customer Profile and Statistics ......................................................................................... Page 6 Merchandising Tactics....................................................................................................... Page 9 Advertising, Publicity and Promotion.............................................................................. Page 17 Salesmanship and the Customer....................................................................................... Page 35 Marketing Budget .............................................................................................................. Page 37 Summary of Objectives and Tactics ................................................................................. Page 38 Appendix A New Leads Format ..................................................................................... Page 41 Appendix B Promotional Suggestions ............................................................................ Page 43 Appendix C Trademark Information ............................................................................. Page 45 Introduction Producers are looking for alternative
    [Show full text]
  • Reminder List of Productions Eligible for the 88Th Academy Awards
    REMINDER LIST OF PRODUCTIONS ELIGIBLE FOR THE 88TH ACADEMY AWARDS ADULT BEGINNERS Actors: Nick Kroll. Bobby Cannavale. Matthew Paddock. Caleb Paddock. Joel McHale. Jason Mantzoukas. Mike Birbiglia. Bobby Moynihan. Actresses: Rose Byrne. Jane Krakowski. AFTER WORDS Actors: Óscar Jaenada. Actresses: Marcia Gay Harden. Jenna Ortega. THE AGE OF ADALINE Actors: Michiel Huisman. Harrison Ford. Actresses: Blake Lively. Kathy Baker. Ellen Burstyn. ALLELUIA Actors: Laurent Lucas. Actresses: Lola Dueñas. ALOFT Actors: Cillian Murphy. Zen McGrath. Winta McGrath. Peter McRobbie. Ian Tracey. William Shimell. Andy Murray. Actresses: Jennifer Connelly. Mélanie Laurent. Oona Chaplin. ALOHA Actors: Bradley Cooper. Bill Murray. John Krasinski. Danny McBride. Alec Baldwin. Bill Camp. Actresses: Emma Stone. Rachel McAdams. ALTERED MINDS Actors: Judd Hirsch. Ryan O'Nan. C. S. Lee. Joseph Lyle Taylor. Actresses: Caroline Lagerfelt. Jaime Ray Newman. ALVIN AND THE CHIPMUNKS: THE ROAD CHIP Actors: Jason Lee. Tony Hale. Josh Green. Flula Borg. Eddie Steeples. Justin Long. Matthew Gray Gubler. Jesse McCartney. José D. Xuconoxtli, Jr.. Actresses: Kimberly Williams-Paisley. Bella Thorne. Uzo Aduba. Retta. Kaley Cuoco. Anna Faris. Christina Applegate. Jennifer Coolidge. Jesica Ahlberg. Denitra Isler. 88th Academy Awards Page 1 of 32 AMERICAN ULTRA Actors: Jesse Eisenberg. Topher Grace. Walton Goggins. John Leguizamo. Bill Pullman. Tony Hale. Actresses: Kristen Stewart. Connie Britton. AMY ANOMALISA Actors: Tom Noonan. David Thewlis. Actresses: Jennifer Jason Leigh. ANT-MAN Actors: Paul Rudd. Corey Stoll. Bobby Cannavale. Michael Peña. Tip "T.I." Harris. Anthony Mackie. Wood Harris. David Dastmalchian. Martin Donovan. Michael Douglas. Actresses: Evangeline Lilly. Judy Greer. Abby Ryder Fortson. Hayley Atwell. ARDOR Actors: Gael García Bernal. Claudio Tolcachir.
    [Show full text]
  • National MS Society Southern California & Nevada Chapter
    Commit to the Cause. Commit to the Care. Commit to the Cure. Volume XVI, Spring 2016 Wellness It’s no secret that wellness plays a large role in quality of life. However, not all wellness aspects that apply to the general population will be true for those living with MS. Last year, the National MS Society put a spotlight on wellness, defi ning it as self-directed lifestyles, activities, and behaviors that individuals choose and practice themselves in order to improve their health and how they feel about themselves. Currently, more than $15 million has been allocated to multi-year research projects exploring different areas of wellness including diet, physical activity, and emotional well-being. DIET Maintaining a healthy diet is important for everyone. Researchers are currently making signifi cant connections concerning diet, which may eventually impact the lives of people with MS. A well-balanced diet is critical for sustaining health, and this is highlighted by a recent study out of Oregon Health & Science University which found a relationship between adolescent obesity in teenaged girls and MS development. Another study is currently investigating whether or not a hormone elevated by obesity is responsible for the increase in MS susceptibility, but the underlying fact remains that maintaining a healthy diet and weight can possibly help stave off disease. Furthermore, research has shown that lower levels of vitamin D could be a risk factor for developing MS. Eating foods high in vitamin D, such as mushrooms, egg yolks, and fatty fi sh, is one way to increase your levels of the vitamin, as well as taking a vitamin supplement approved by your doctor, and spending a few minutes of time in the sun each day when possible.
    [Show full text]
  • DIGESTIVE WELLNESS Lights, Camera, Take Action! Actress and Advocate Emmanuelle Chriqui Puts the Spotlight on Colon Cancer
    AN INDEPENDENT SUPPLEMENT FROM MEDIAPlanET TO THE WashINGTon PosT All editorial content is The nutritional know Bacterial balance produced by Mediaplanet Our experts chew over and did not involve the news The benefits or editorial departments of the tough questions of probiotics The Washington Post. August 2012 DIGESTIVE WELLNESS LIGHTS, CAMERA, TAKE ACTION! Actress and advocate Emmanuelle Chriqui puts the spotlight on colon cancer. “We don’t realize the damage done each day. We must do a better job taking care of ourselves.” Sharon Osbourne raises money to promote colon cancer awareness for those in need. COVER PHOTO: GRAHAM DUNN / TEASER PHOTO: SHARON OSBOURNE MANAGEMENT AN INDEPENDENT SUPPLEMENT FROM MEDIAPlanET TO THE WashINGTon PosT 2 · AUGUst 2012 CHALLENGES More than 60 million Americans confront digestive health issues in their day-to-day lives. WE RECOMMEND Web sensation Patients with IBD log on and link up for a common cure PAGE 6 “If you look at twenty or fifty thousand patients, you have so much more information that The ‘insides’ scoop can be accrued. It is all really about the power ost Americans preventable. The American Col- patients make colonoscopy easier in numbers.” have experi- lege of Gastroenterology (ACG) “If you have now than ever. enced unwanted wants you to get screened for this symptoms or digestive symp- potentially deadly disease, and Speak up for toms, such as recommends colonoscopy as the need screening, the silent majority heartburn, indi- preferred strategy for colorectal don’t let Digestive diseases are a fact of life Mgestion, nausea, gas, constipation, cancer detection and prevention.
    [Show full text]
  • How Merchandising and Layout of Ikea Influence the Consumer Behavior?
    HOW MERCHANDISING AND LAYOUT OF IKEA INFLUENCE THE CONSUMER BEHAVIOR? João Pedro Dias Soares Santos Project submitted as partial requirement for the conferral of Master in Management Supervisor: Prof. Susana Maria dos Santos Henriques Marques, Assistant Professor, Marketing, Operations and General Management Department September 2019 Resumo Esta tese é um projeto empresa focado nas áreas de marketing, merchandising e comportamento do consumidor adaptadas à Ikea. O comportamento do consumidor é estudado com muita frequência e abordado por muitas perspectivas devido à sua elevada importância. A estratégia e ferramentas de marketing utilizadas podem ter grande influência na imagem que o cliente tem da empresa, assim como a estratégia de comunicação visual definida é crucial para divulgar a mensagem. O foco principal deste estudo é analisar como o merchandising e o layout da loja influenciam o comportamento do cliente, especificamente nas lojas Ikea. Deste modo, é pertinente entender se o layout da loja e as caraterísticas de loja são adequados para um cliente cada vez mais exigente. Para entender as perceções dos consumidores, foram testados muitos aspetos da experiência de marketing e loja da Ikea. Após a análise dos resultados conclui-se que a Ikea tem uma presença de marketing bastante vincada para o consumidor e quase todas as variáveis da loja têm um efeito positivo no consumidor. Por fim, foram apresentadas algumas sugestões como: desenvolver a conexão digital com o consumidor; A segunda recomendação consiste numa alteração no design da loja: nesta ótica pretende-se atender à necessidade da criação de um caminho mais curto e prático para visitar a loja; A terceira recomendação consiste na elaboração de showrooms virtuais nas lojas, dando a oportunidade de armazenar mais material; A quarta recomendação é a execução de produtos de classe premium e ainda elaboração de uma classe de produtos personalizada.
    [Show full text]
  • Jurassic World
    JUNE 2015 | VOLUME 16 | NUMBER 5 MAN DINO CHRIS P R AT T TALKS JURASSIC WORLD PUBLICATIONS MAIL AGREEMENT NO. 41619533 EMMANUELLE CHRIQUI AND THE BOYS ON ENTOURAGE, PAGE 28 CONTENTS JUNE 2015 | VOL 16 | Nº5 COVER STORY 40 PARK ATTRACTION Jurassic World cements Chris Pratt’s transformation from pudgy TV funnyman to buff big-screen action star. In this exclusive interview, Pratt explains why his dino-fighting character evokes John Wayne, and how he’s learning to put his insecurities aside to enjoy his surging career BY BOB STRAUSS REGULARS 4 EDITOR’S NOTE 6 SNAPS 8 IN BRIEF 12 SPOTLIGHT CANADA 14 ALL DRESSED UP 16 IN THEATRES 44 CASTING CALL 46 RETURN ENGAGEMENT 48 CINEPLEX STORE 50 FINALLY… FEATURES 24 MIND READERS 28 GIRL POWER 34 WAHLBERG QUIZ 38 LONG MISSION A look at Amy Poehler and Canadian Emmanuelle Chriqui Mark Wahlberg and his talking Celebrate Tom Cruise’s fifth the other perfectly cast comic talks about returning to her teddy bear are back in Ted 2. Mission: Impossible pic with actors who portray a little girl’s most famous role, sexy Sloan, Test your Wahlberg movie a look back at his first turn emotions in Pixar’s Inside Out for the Entourage movie knowledge with this tricky quiz as spy Ethan Hunt BY INGRID RANDOJA BY MARNI WEISZ BY INGRID RANDOJA BY MARNI WEISZ JUNE 2015 | CINEPLEX MAGAZINE | 3 EDITOR’S NOTE PUBLISHER SALAH BACHIR EDITOR MARNI WEISZ DEPUTY EDITOR INGRID RANDOJA ART DIRECTOR TREVOR THOMAS STEWART GRAPHIC DESIGNER KATIE CRANE VICE PRESIDENT, PRODUCTION SHEILA GREGORY CONTRIBUTORS TREVOR THOMAS STEWART, BOB STRAUSS ADVERTISING SALES FOR CINEPLEX MAGAZINE AND LE MAGAZINE CINEPLEX IS HANDLED BY CINEPLEX MEDIA.
    [Show full text]
  • Module 1: the Importance of Merchandising
    Module 1: The Importance of Merchandising Merchandising, or how products are displayed in the store, plays a critical role in the overall success of your business. After all, when customers come into your store, you want them to buy. Effective merchandising is a tool that gets them closer to that purchase decision. But having effective merchandising demands discipline and planning. It’s hard work. You must pay attention to detail on a daily basis. You also must realize that many of your competitors have effective merchandising. That means your customers are used to seeing it, so they expect it from you, too. In this course, we’ll discuss the techniques and best practices that make up an effective merchandising strategy. We’ll begin by talking about why merchandising is so important. Merchandising makes several important contributions to your store. It increases sales by making a store appealing to your customers. It improves profitability by generating more margin dollars. It controls costs by improving the productivity of the salesfloor as well as each employee. Appeals to Customers • Good merchandising makes shopping easier for customers and gives them reasons to come back often and spend more money. Remember that many consumers may not consider shopping fun. A merchandiser’s goal is to take the hassle out of shopping and make it easier. • Good merchandising can also create customer loyalty. Consumers shop where they feel certain they can find the merchandise they want. They will be loyal to your store if you can create a pleasing shopping experience and provide what they need.
    [Show full text]
  • FOX SEARCHLIGHT PICTURES Presents a BROKEN LIZARD
    FOX SEARCHLIGHT PICTURES Presents A BROKEN LIZARD INDUSTRIES and CATALAND FILMS Production JAY CHANDRASEKHAR LYNDA CARTER KEVIN HEFFERNAN EMMANUELLE CHRIQUI STEVE LEMME MARISA COUGHLAN PAUL SOTER TYLER LABINE ERIK STOLHANSKE HAYES MACARTHUR WILL SASSO with ROB LOWE and BRIAN COX DIRECTED BY ........................................................................................ JAY CHANDRASEKHAR WRITTEN BY .......................................................................................... BROKEN LIZARD PRODUCED BY ...................................................................................... RICHARD PERELLO EXECUTIVE PRODUCERS .................................................................... CHARLES STIEFEL .................................................................................................................. PETER E. LENGYEL .................................................................................................................. TODD STIEFEL .................................................................................................................. BRENT STIEFEL .................................................................................................................. MICHAEL HASSAN .................................................................................................................. RICHARD HASSAN .................................................................................................................. KRIS MEYER .................................................................................................................
    [Show full text]
  • SUPERMAN & LOIS: a Must-See Premiere Now Available on HBO Max!
    SUPERMAN & LOIS: a must-see premiere now available on HBO Max! Since the arrival of HBO Max to Latin America on June 29th, audiences have been able to enjoy a wide variety of content that the streaming service offers in its catalog.One of the titles that it offers is the successful series from DC Comics, “ SUPERMAN & LOIS", which is set in the “Arrowverse”, where other productions like “The Flash”, “Supergirl” and “Legends of Tomorrow” also take place.After years of facing megalomaniacal super villains, monsters wreaking havoc on Metropolis and alien invaders intent on wiping out the human race, the world’s most famous superhero, The Man of Steel, known as Clark Kent (Tyler Hoechlin - Teen Wolf) and comic books’ most famous journalist, Lois Lane (Elizabeth Tulloch - Grimm), come face to face with one of their greatest challenges ever: dealing with all the stress, pressures and complexities that come with being working parents in today’s society. In addition to Hoechlin and Tulloch, SUPERMAN & LOIS stars Erik Valdez (Graceland), Jordan Elsas (Little Fires Everywhere), Alex Garfin, Inde Navarette (13 Reasons Why), Wole Parks (All American) and Adam Rayner (Mistresses), along with Dylan Walsh (Nip/Tuck) and Emmanuelle Chriqui (Entourage).Based on the DC characters created by Jerry Siegel and Joe Shuster, SUPERMAN & LOIS was developed by Greg Berlanti (Arrow, The Flash, Batwoman, Supergirl) and Tod Helbing (The Flash, Black Sails), who is executive producer together with Sarah Schechter (All American, Riverdale) and Geoff Johns (Titans, Stargirl de DC, Wonder Woman). Posted on 2021/07/21 on hbomaxlapress.com.
    [Show full text]