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Nova Entertainment & Fox Sports Australia Enter Wednesday 3 March 2021 NOVA ENTERTAINMENT & FOX SPORTS AUSTRALIA ENTER STRATEGIC SALES RELATIONSHIP NOVA Entertainment and Fox Sports Australia today announced the launch of a strategic commercial relationship to amplify and extend the reach of their podcasting audiences. The partnership will see the NOVA Entertainment Podcast Network and Fox Sports become one of Australia’s leading destinations for sport podcast content and scalable audio advertising solutions, allowing brands to target the highly sought-after NRL, AFL, NBA, Supercars and cricket code audiences. Martin Medcraf, Foxtel Media Sports Sales and Partnerships Director said “NOVA Entertainment is a powerhouse in the audio entertainment industry and we are delighted to be collaborating with them to reach their wide listener network, provide dynamic sports content, and help brands engage even more deeply with Australia’s passionate sports audiences. “This partnership will allow devoted fans to engage with their favourite sports beyond live or streaming television broadcasts. These podcasts will be readily available at any time so that fans can choose when and how they listen - a factor that has become increasingly important to today’s audiences.” The new partnership will create comprehensive access to Fox Sports Australia’s premium audiences, via integration opportunities through host read and dynamic ad insertion. Kane Reiken, NOVA Entertainment’s Digital Commercial Director said, “We are proud to be working with Fox Sports, the undisputed home of sport in Australia. With audiences increasingly looking to extend the post-match commentary and conversation within the podcasting environment, we are excited to partner with FSA to allow brands to tap into this engaged community. ‘The partnership will see NOVA develop, package and commercialise Fox Sports Australia’s podcast audience, providing compelling brand integration opportunities. We know podcasting works for brands wanting to reach premium audiences in an intimate audio environment and this partnership solidifies our #1 position for sport podcast content in Australia, and kicks of an ambitious 2021.” This new commercial relationship is part of NOVA Entertainment’s wider strategic partnership with News Corp Australia, which also includes Sky News Australia, which was formed in August 2019. JANE ELLIOTT Publicity Director 0428 508 628 [email protected] NOVA Entertainment is home to the best Australian and international podcast titles across business & technology, entertainment, news, sport, investigative journalism, health & wellness and lifestyle; including the popular podcasts The Matty Johns Podcast, It’s A Lot with Abbie Chatfield, The Space with Casey Donovan, Fear & Greed, The Money Café, The Juggling Act and Brenda, Call Me! with Courtney Act and Vanity. For more details contact: Jane Elliott Nicole Florio Publicity Director Head of Marketing& Communications NOVA Entertainment Foxtel Media P 03 9425 2804 M 0428 508 628 P 02 9209 6628 M 0473 048 130 E [email protected] [email protected] About NOVA Entertainment NOVA Entertainment is Australia’s fastest growing audio entertainment business, creating experiences loved and shared by audiences. NOVA Entertainment owns and operates the Nova Network, the most listened to metro network in Australia, which includes Nova 96.9 Sydney, Nova 100 Melbourne, Nova 106.9 Brisbane, Nova 93.7 Perth and Nova 919 Adelaide. In addition, NOVA Entertainment also owns and operates Australia’s feel good station, smoothfm, in Sydney and Melbourne, the talk station FIVEaa in Adelaide, Star 104.5 on the NSW Central Coast and the DAB+ stations - smoothfm, smooth Relax, smooth 80s, smooth 90s, Nova Throw Back, Nova 90s, Nova 10s, Nova Noughties and Coles Radio. The company’s broadcast offering is complemented by a range of on-demand assets across digital, social, mobile and podcasting, with a comprehensive local and international content slate, in addition to Australia’s premium intimate live music brand, Nova’s Red Room. About Foxtel Media We are Foxtel Media, established in 1997 as the Multi-Channel Network, we are the award-winning sales house for the Foxtel Group. As a pioneer of innovative advertising solutions we have led the development of local and world leading initiatives including Australia’s largest TV audience panel, Multiview, Australia’s most advanced trading platform, Landmark, and the world’s first integrated programmatic private marketplace for TV. Now, as a part of the Foxtel Group we continue to command the attention of our audience by putting their viewing experience first. Using the rich data, exciting new ad formats and deep integration we create a closer connection. JANE ELLIOTT Publicity Director 0428 508 628 [email protected] .
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