Vita Ronald A. Nykiel, B.A., M.A., Ph.D., CHA, CHE
Residence: Office: 6 Sand Trap Court University of Maryland Eastern Shore Ocean Pines John T Williams Hall, Suite 3111 Maryland 21811 Princess Anne, Maryland 21853 Phone: 443-397-8173 Phone: 410-651-6502 [email protected] [email protected]
Contents Page
Summary of Experience 3
Chronology of Experience 4
Education 6
Academic Career Experience 8
Corporate and Government Experience 11
Teaching and Student Learning 16
Research, Scholarship, and other Creative Production 16
Grantsmanship and Fundraising 35
Service 35
VITA Dr. Ronald A. Nykiel, CHA, CHE SUMMARY OF EXPERIENCE
SUMMARY Multiple sector leadership experience in higher education, industry and government.
HIGHER EDUCATION Provost and Vice President Academic Affairs Vice Chancellor for Financial Affairs and CFO - State University System Treasurer of the Board of Trustees - State University System Dean, College of Business – Private University Endowed Chair and Tenured Professor Emeritus- Major Urban University/College Board of Advisors - College of Business Administration Chairman - Industry Related Institutes Professor, Associate Professor, Assistant Professor, Instructor Visiting Professor, Adjunct Professor, Lecturer Program Director Publisher and Executive Editor - Business Review Journal BUSINESS Chief Administrative Officer - Multinational Corporation Chief Marketing Officer - Multinational Corporations Chief Planning Officer - Multinational Corporations Board Director - Private and Public Corporations, U.S. and Multinational Board Director - National and International Associations Board Director and Chairman- Non-Profit Entities Department Director and Manager GOVERNMENT Consultant to United States Presidential Commissions Co-Chair Advisory Commission to State Governor Senior Planning Officer- Quasi-Government Entity Review Board - State Department of Economic Development - Tourism
FUNCTIONAL AREAS OF EXPERTISE Administration Development Management Marketing Strategic Planning
BUDGETARY RESPONSIBILITIES In Excess of $100 Million Chronology of Experience
University of Maryland Eastern Shore, Princess Anne, MD January 2013 to Present PROVOST AND VICEPRESIDENT ACADEMIC AFFAIRS Serve as the Chief Academic Officer and in the absence of the President as CEO at a Doctorial granting University of over 4500 undergraduate and 600 graduate students. Responsible for all Schools, Programs, accreditations, international programs, MOU'S, Institutional Research, Instructional Technology, the Honors Program, and Registrar's Office. Serve on various University System of Maryland Councils/Committees, on the President's Cabinet and Chair the Dean's Council.
Husson University, Bangor, Maine August 2010 to January 2013 DEAN, COLLEGE OF BUSINESS AND PROFESSOR Lead the largest COB in Maine serving over 1400 students through four Schools and three campuses. Generate 40% of the revenue of the University. Established a new MBA Degree and new undergraduate majors. Authored and implemented the Strategic Vision Plan which increased enrollments and reinvigorated the College. Attracted new human and financial resources to the College.
University of Houston, Conrad N. Hilton College, Houston, TX January 1994 to July 2010 CONRAD HILTON DISTINGUISHED CHAIR AND PROFESSOR EMERITUS Repositioned the College to the top of its field and enhance the reputation of the University. Raised multi-million dollar contributions to the College. Lectured in marketing, business strategy, management and operations. Founder and served as Chairman of the Hospitality Industry Hall of Honor, the Industry Diversity Institute and publisher of the Hospitality Business Review. Serve as liaison with the industry.
Avenues January 1994 to Present CHAIRMAN AND CHIEF EXECUTIVE OFFICER As principal of this management consulting consortium, provide business strategy, marketing and organizational development expertise to clients.
Grand Metropolitan PLC, Pearle Inc. Dallas, Texas 1992 -1993 CHIEF MARKETING OFFICER AND SENIOR VICE PRESEIDENT BRAND MANAGEMENT Repositioned the brand resulting in successful disposition by the parent company. Responsible for $60 million budget, advertising, merchandising, pricing, promotions, purchasing, and sales development. Served on Board of Directors.
Nestle USA – Stouffer Hotels and Resorts, Solon, Ohio 1983-1992 SENIOR VICE PRESIDENT-MARKETING As a senior officer of the company responsibilities included all marketing and strategic planning functions. Served on the executive and policy committees, and Board Director of Mexican Company.
Ramada Hotel Group, Phoenix, Arizona 1981-1983 EXECUTIVE VICE PRESIDENT, WORLDWIDE MARKETING As chief marketing officer and board member of the Ramada Inter-National Association, responsibilities included marketing functions. Overall budget of $30 million.
University of New Hampshire, Lee, New Hampshire 1978-1981 VICE CHANCELLOR AND TREASURER, CFO As chief financial officer of this multi-campus system, responsibilities included: Handling all business affairs for this $100 million plus operation.
Holiday Corporation, Memphis, Tennessee 1975-1978 GROUP SENIOR VICE PRESIDENT – PLANNING AND ADMINISTRATION Planning and administration responsibilities included: all planning, finance and business development functions. Served on the franchise committee and chaired the corporate strategic planning committee.
United States Postal Service, Washington, D.C. 1974-1975 SENIOR PLANNING OFFICER Focus on operating long term plans, plus special assignments for Congressional hearings and the Board for this $10 billion quasi-government corporation.
Marriott Corporation, Bethesda, Maryland 1971-1974 DIRECTOR STRATEGIC AND OPERATIONAL PLANNING Responsible for planning and development of new hotels/resorts; market research and marketing planning.
Xerox Corporation – Xerox Education Group, Stamford, CT 1968-1971 MANAGER, MARKET RESEARCH AND PLANNING Activities centered on strategic planning and market research for this $150 million operating group.
Prior Experience • Instructor at the Pennsylvania State University and State University of New York Director Overseas Study Program • Research Analyst in Human Resources at IBM • Sales Manager for Compton’s Publishing • Advertising Assistant at Ted Bates & Co.
SELECTED ACCOMPLISHMENTS:
• Implemented a Transformational Leadership process for all Academic Areas of a University • Established a College, four Schools, new MBA degree program, new curriculum and attracted new faculty and resources. • Doubled a multi-million dollar endowment fund in 36 months. • Developing a strategic plan which increased state revenue and funding for higher education programs. • Resolving a $20 million liability through aggressive management of cash flows and investment strategies for a state university system. • Repositioning a mid-market brand to the top of the industry, doubling market value from $600 million to $1.25 billion and growing revenue and profit counter to industry downtrend. • Developing the restructuring strategy for a billion dollar corporation including brand segmentation, divestitures, and new business entry into gaming. • Reversing a 20% annual sales decline to a positive +5% performance by innovative marketing, merchandising, and purchasing practices with a net cost reduction of $10.0 million or 17% in 18 months. • Implementing a three tier brand segmentation strategy which set the trend for the industry and provided the company a new momentum. • Developing promotions producing $75.0 million annually on a $1.0 million investment.
EDUCATION
Summary: Ph.D., Master of Arts, Bachelor of Arts Degree Certified Governance Fellow, National Association of Corporate Directors Certified Hospitality Educator, Certified Hotel Administrator Certificado de Suficiencia en la Lengua Espanol Certificado en la Literatura Espanol Numerous management development programs
Degrees:
Walden University Minneapolis, MN Institute for Advanced Studies Naples, FL Ph.D. in Management and Administration 1975 Accreditation: North Central Association of Colleges and Schools Major Specializations: Organizational Behavior
Quantitative and Qualitative Research Methodologies
Dissertation Topic: “A Multidimensional Assessment of Behavioral and Attitudinal Change - An Evaluation of the President’s Commission on Executive Interchange.”
The Pennsylvania State University University Park, PA The Graduate School 1967 Master of Arts Accreditation: Middle States Association of Colleges and Schools Major Specialization: Spanish Language and Literature Italian Literature
Dissertation Topic: “Las Mujeres en la Vida de Don Quijote.”
State University of New York New Paltz, NY College at New Paltz 1966 Bachelor of Arts Accreditation: Middle States Association of Colleges and Schools
Certifications:
National Association of Corporate Directors New York, NY Directors Professionalism Program Certified NACD Governance Fellow 2013 American Hotel and Lodging Association East Lansing, MI The Educational Institute Certified Hospitality Educator (CHE) 1995, 2000 American Hotel and Lodging Association East Lansing, MI The Educational Institute Certified Hotel Administrator (CHA) 1985 Universidad Internacional Santander, Spain Certificado de Suficiencia en la Lengua Espanol 1964 Certificado en la Literatura Espanol
PROFESSIONAL DEVELOPMENT
Leadership Institute New Orleans, LA Thurgood Marshall Scholarship Fund 2013 NACD/CTP Institute on Board and Committees New York Independence and Effectiveness 2009 University of Houston Cleveland, OH Diversity Institute 1999 Leadership Through Executive Development University of Houston La Jolla, CA Diversity Institute 1998 Best Practices in Diversity Program
University of Houston Houston, TX Diversity Institute 1998 Impact of Technology on Learning Conference University of Houston Orlando, FL Diversity Institute 1997 Quality and Diversity Program University of San Diego San Diego, CA School of Business Administration 1977 Advanced Management Program University of Pennsylvania Philadelphia, PA The Wharton School Fundamentals of Finance and Accounting Rutgers University New Brunswick, NJ School of Business Administration 1975 Corporate Development Institute University of Maryland College Park, MD School of Business Administration 1970 InterIndustry Input - Output Analysis Model Seminar American University Washington, DC Participant in the Techno - Economic Forecasting 1970 Institute Nestle Management Institute Rive-Reine, Switzerland Senior Management Development Program 1988 American Management Association New York, NY Advanced Marketing Research Course 1969
ACADEMIC CAREER EXPERIENCE
20 years in higher education- administration as Vice Chancellor of Financial Affairs and Treasurer of the Board and Dean of a College, Chair and all faculty ranks Guest Lecturer/Visiting Professor at 10 higher education institutions/University and College awards for teaching excellence traditional classroom and ITV/Distance Education and for research excellence.
* University of Maryland Eastern Shore January, 2013 to Present Provost and Vice President Academic Affairs Princess Anne, MD *Husson University August 2010 to January,2013 Dean, College of Business and Professor
University of Houston* January 1994 to August 2010 Conrad N. Hilton College of Hotel and Restaurant Houston, TX Management Conrad N. Hilton Distinguished Chair* and Associate Professor Publisher, Hospitality Business Review Founder, Chairman, Hospitality Industry Hall of Honor Founder, World Institute for Peace and Prosperity Though Travel and Tourism Development Chairman, Hospitality Industry Diversity Institute Chairman, President and CEO, Hospitality Industry Hall of Honor University of California – Los Angeles 1998 U.C.L.A. Extension Program Los Angeles, CA executive lecturer on brand strategy
Loyola Marymount University Graduate School of 1997 Business Los Angeles, CA MBA Program Guest Lecturer lecture on business strategy
Harvard University 1988-1991 Graduate School of Business Cambridge, MA Professional Management Development Program Visiting Professor lectured on business strategy, marketing and strategic planning participated in the development of a state-of-the-art multi-media based case study with the PMD faculty
James Madison University College of Business 1989-1990 Guest Lecturer Harrisonville, VA marketing strategy member Board of Advisors
Florida International University 1983-1990 Guest Lecturer Miami, FL marketing, development and hotel management
Pepperdine University 1989-1990 Graduate School of Business and Management Malibu, CA Guest Lecturer business strategy, marketing and strategic planning
Wake Forest University 1986 Babcock Graduate School of Management Winston-Salem, NC Guest Lecturer keynote presentation on yield management systems
Hiram College 1983-1989 Visiting Professor Hiram, OH organizational behavior, marketing and management
University System of New Hampshire* 1978-1981 Treasurer of the Board and Chief Financial Officer Lee, NH Vice Chancellor for Financial Affairs*
University of New Hampshire 1978-1981 Whittemore School of Business Durham, NH Adjunct Professor hotel marketing, advertising and promotion
University of Southern California 1976 Graduate School of Business Los Angeles, CA Executive Development Program Guest Lecturer business strategy presentation
National Defense University 1971-1980 Industrial College of the Armed Forces Washington, DC Visiting Professor business strategy, futurism, marketing and market research
State University of New York* 1967-1968 College at Potsdam Potsdam, NY Director Overseas Study Program Assistant Professor* Spanish
The Pennsylvania State University* 1966-1967 College of Liberal Arts University Park, PA Graduate Assistant Instructor (Fellowship)*
*Indicates full-time positions.
ACADEMIC RECOGNITION
University of Houston Elizabeth D. Rockwell University President’s Award for Outstanding Faculty (twice received) Dean’s Award for Teaching Excellence University Distance Education / ITV Award for Teaching Excellence Dean’s Award for Research Excellence University of Houston Image Campaign – Outstanding Faculty Professor Emeritus Harvard University - Graduate School of Business Letter of Recognition for Contributions to the Professional Management Development Program Letter of Recognition for Co-development of Major Inter-active Harvard Case Study James Madison University Special Recognition for Service to the College of Business Board of Advisors Wake Forest University - Babcock Graduate School of Business Special Recognition for Keynoting the First Yield Management Conference Letter of Recognition for Senior Management Judge of MBA Competition Pepperdine University - Graduate School of Business Letter of Recognition for Contributions to the MBA Program University of New Hampshire - Whittemore School of Business Highest Teaching Evaluation/Ranking from Student Evaluations of Faculty. University of San Diego - Graduate School of Business Special Recognition for Contributions to the Executive Development Program National Defense University - Industrial College of the Armed Forces Commandant’s Recognition for Program Contributions as a Visiting Professor
SUMMARY OF ACADEMIC PERFORMANCE
For over ten consecutive years and based on annual reviews ranked “Outstanding” on teaching, “strong to outstanding” on research, and “outstanding on service.
CORPORATE AND GOVERNMENT EXPERIENCE
Summary: 25 years industry experience, all with multinational corporations Senior officer – 4 multinational corporations/companies Board member of associations, corporations, educational institutions, and government entities Served United States Presidential Commissions (2) and Co-chaired a Governor’s Commission
Government: President’s Commission on Travel and Tourism 1972 Corporate Sector Representative Washington, DC
President’s Commission on Executive Interchange 1973-1975 Consultant Washington, DC
United States Postal Service 1974-1975 Senior Planning Officer* Washington, DC
New Hampshire Public Television 1978-1981 Treasurer* Durham, NY
State of New Hampshire 1979-1980 Governor’s Commission on Revenue Forecasting Concord, NH Co-Chair
State of Texas – Department of Economic Development 1998-1999 Travel and Tourism Austin, TX Advertising Evaluation Committee
Travel Industry Association of America 2000-2003 Board of Directors Washington, DC
*Indicates full-time position.
CORPORATE, GOVERNMENT AND ASSOCIATION RECOGNITION:
Corporate:
Nestle USA Special Recognition Award for managerial contributions in the area of Brand Management Performance Ramada Inc. Recognition Award for Performance Contributing Advertiser Award for Creativity in Media Usage - Corporate
Government:
President’s Commission on Executive Interchange Special Recognition for Research Study and Program Improvements to this Presidential Commission. United States Congressional Oversight Committee Letters of recognition for service State of New Hampshire Governor’s Recognition for Leadership of the Revenue Forecasting Commission
Associations:
American Marketing Association Executive Member Recognition for publications Hotel Sales and Marketing Association International *Certification Commissioner Letter of Recognition Adrian Award for Best Overall Marketing Gold Award for Advertising Campaigns Gold Award for Collateral Materials Gold Award for Television Advertising Gold Award for Print Advertising Institute of Certified Travel Agents Distinguished Service Award – Fellow Promotional Association of America Robbie Award for Best Promotion Public Relations News Association Golden Bell Award for Best Advertising, Public Relations and Promotions Campaigns Golden Bell Award for Top Public Relations In the Travel Industry Sector Golden Bell Award for Top Public Relations Effort All Industry Category Travel Industry Association of America *Recipient of the prestigious Odyssey Award in Education and Training (1998) *Board of Directors Service Recognition (2000-2003) *Leadership and Service Award (2003-2004) Travel Trade Advertising Association Sam Award for Best Trade Advertising EXECUTIVE DEVELOPMENT
Boardroom Consultants 2002-2005 Advisor/Mentor New York, NY Pantheon Chemical CEO Phoenix, AZ
Coca Cola Worldwide 2001 Executive Lecturer Atlanta, GA marketing and industry strategy
Royal Bank of Scotland 2001 Faculty Presenter Boston, MA marketing strategy
Armed Forces of the United States 1995-2000 Faculty Presenter Houston, TX marketing strategy strategic planning
Choice Hotels International 2000 Conference Faculty Presenter San Diego, CA customer service revenue production
Pearle University; Grant Met, PLC/Pearle Inc. 1992-1993 Executive Lecturer Dallas, TX marketing, promotional strategies
Ramada Management Institute 1981-1983 Executive Lecturer Phoenix, AZ management and executive development program marketing and development
Holiday Inn University 1975-1978 Executive Lecturer Olive Branch, MS executive development program topics
United States Postal Service 1974-1975 Management Institute Bethesda, MD Management Instructor management by objectives, operational planning
BOARDS
Board of Directors - Current and Past Service *World Institute Associates (Chairman) Houston, TX Pearle Incorporated Dallas, TX Stouffer Presidente Hotels and Resorts Mexico City, Mexico Hopresto Mexico City, Mexico University System of New Hampshire Lee, NH New Hampshire Public Television Durham, NH Theater by the Sea Portsmouth, NH The Laurelwood School Memphis, TN *Pantheon Chemical Corp. Phoenix, AZ Ramada International Association Phoenix, AZ Hotel Sales and Marketing Association Washington, DC *Hospitality Industry Hall of Honor (Chairman) Houston, TX Hospitality Industry Diversity Institute (Chairman) Houston, TX *Travel Industry Association of America Washington, DC
Board of Advisors *Coca Cola, Hospitality Sales Worldwide Atlanta, GA James Madison University, College of Business Harrisonburg, VA Institute for Certified Travel Agents Boston, MA Hotel and Travel Index Secaucus, NJ *Hotel Sales and Marketing Association Intl’ Washington, DC Certification Commission (CHME) *Texas Association of Convention & Visitors Bureau Woodlands, TX *Texas Department of Tourism Austin Texas *Pantheon Chemical Corporation Phoenix, AZ Tri County Council Maryland Eastern Shore Salisbury, MD
Memberships and Affiliations
AASCU-American Association of State Colleges and Universities ACE - American Council on Education American Hotel and Lodging Association American Marketing Association American Market Research Association Council on Hotel, Restaurant and Institutional Education (CHRIE) Eta Sigma Delta Hotel Sales and Marketing International IACBE National Restaurant Association National Association of Corporate Directors Promotional Association of America SAGE- Senior Advising Group for Engagement The Newcomer Society of America Phi Kappa Phi United States Travel Industry Association The Travel Research Association World Congress on International Tourism World Future Society
TEACHING AND STUDENT LEARNING
Summary: Ranked outstanding 1 year, 5 year, and tenure reviews in teaching Developed 8 new courses for classroom and distance education application Chaired over 50 professional papers/theses Brought in 30 key industry leaders/executives as guest lecturers Recipient of Dean’s Award for Teaching Excellence Recipient of the University of Houston Distance Education/ITV Award for Teaching Excellence Earned the Educational Institute’s CHE/Certified Hospitality Educator Certification (1995 and 2000
Evaluations: Consistently ranked among the highest above the mean and in quality of instruction for all undergraduate, and graduate courses. The one-year, five-year and tenure evaluations were all outstanding.
EVALUATION MATRIX I – *SUMMATION Time Frame College Average Mean Nykiel Average Mean 16 Years of Teaching 101.97 109.21 3.44 3.56
RESEARCH, SCHOLARSHIP, AND OTHER CREATIVE PRODUCTIVITY
Summary: Ranked outstanding on 5 year and tenure year reviews in research and scholarship Authored 13 books and contributed to 3 others Published over 80 articles. Have now written 200 articles, technical and feasibility studies, and proprietary reports. Recipient of the Dean’s Award for Research Excellence Twice received the Elizabeth D. Rockwell President’s Award for Outstanding Faculty Founded the Hospitality Business Review (also publisher and executive editor) Through grantsmanship and fund raising have produced: a visiting international scholar program an endowed full four year scholarship a future endowed named professorship a Hall of Honor for the hospitality industry, and numerous scholarships Generated $6.0 million from all forms of grantsmanship and fundraising Instrumental in obtaining $25.0 million for capital improvements and $16.5 million for a new School
SCHOLARLY CREATIVE WORK
BOOKS:
Nykiel, Ronald A.(2010) Marketing in the Hospitality Industry (5th edition). East Lansing, MI, Educational Institute/AH&LA. Nykiel, Ronald A. (2007) Handbook of Marketing Research Methodologies for Hospitality and Tourism, New York, NY, Haworth Press Nykiel, Ronald A. (2005) Marketing Your Business. (Chinese Edition). Beijing, China Watertower Press Nykiel, Ronald A. (2005). Hospitality Management Strategies. Upper Saddle River, NJ: Prentice Hall. Nykiel, Ronald A. (2004) Marketing Your Business, (editions for India, Pakistan, Nepal, Myanmar, Bhatan, Bangladesh and Sri Lanka). New Delhi, Atlantic Press Nykiel, Ronald A. (2003). Marketing In The Hospitality Industry, 4th Edition. East Lansing, MI: American Hotel and Lodging Association – Educational Institute. Nykiel, Ronald A. (2003). Marketing Your Business – A Guide To Developing A Strategic Marketing Plan. Binghamton, NY: Best Business Books. Nykiel, Ronald A. (2003). Hospitality Management Strategies – Strategy Analysis, Formulation, and Application. New York: AMARCOR. Nykiel, Ronald A. (2002). Marketing Strategies – Brands – Products – Services. New York: CORMAR Business Press. Nykiel, Ronald A. (2001). The Art of Marketing Strategy. Kingston, N.Y.: AMARCOR. Nykiel, Ronald A. (2001) Hotel Sales. Washington, D.C.: HSMA. Nykiel, Ronald A. (1998). Marketing Your City, USA: A Guide to Developing a Strategic Tourism Marketing Plan. Binghamton, NY: Haworth Press. Nykiel, Ronald A. (1998). Points of Encounter. Kingston, NY: AMARCOR. Nykiel, Ronald A. (1997). Marketing in the Hospitality Industry. East Lansing, MI: American Hotel and Motel Association Educational Institute. Nykiel, Ronald A. (1992). Keeping Customers in Good Times and Bad. Stamford, CT: Longmeadow Press. Nykiel, Ronald A. (1990). You Can’t Lose if the Customer Wins. Stamford, CT: Longmeadow Press. Nykiel, Ronald A. (1989). Ten Steps to Service Success - Overcoming Customer Cynicism. San Diego, CA: Libra Publishers, Inc. Nykiel, Ronald A. (1989). Marketing in the Hospitality Industry 2nd Edition. New York, NY: Van Nostrand Reinhold. Nykiel, Ronald A. (1983). Marketing In The Hospitality Industry, 1st Edition, New York, NY: Van Nostrand Reinhold.
BOOK CONTRIBUTIONS:
Nykiel, Ronald A. (2004). Sales and Marketing in Hotel and Lodging Management, 2nd Edition, by Alan T. Stutts and Jim Wortman. Hoboken, NJ: John Wiley & Sons, Inc. Chapter 6. Nykiel, Ronald A. (1999). Customer service concepts. In Marketing for Hospitality and Tourism by Philip Kotler, John Bowen, and Jim Makens. Upper Saddle River, N.J.: Prentice Hall. Chapter 2, pp. 55-56. Nykiel, Ronald A. (1996). Public relations applications and dealing with the media. In Public Relations For The Hospitality Industry by Albert Kudele and Mel Sandler. New York, NY: John Wiley & Sons Inc. Chapter 2, pp. 20-25, Chapter 7, p. 106. Nykiel, Ronald A. (1992). Customer attitudes. In Aftermarketing by Terry G. Vavra, New York, N.Y.: Richard D. Irwin, Chapter 2, p. 27. Nykiel, Ronald A. (1988). Corporate strategy in the hospitality industry. In The Complete Travel Marketing Handbook by Andrew Vladimir. Lincolnwood, IL: National Textbook Company. Chapter 14, pp. 132-141.
BOOKS IN PROGRESS:
Nykiel, Ronald A. (2014). Benjamin the Cat, Peachtree Press, Atlanta, GA. Nykiel, Ronald A (2014). Schizophrenia in the Executive Suite, Far Hill, NJ., New Horizon Press
MONOGRAPHS AND CASE STUDIES:
Nykiel, Ronald A., Buzzell, Robert D. (1990, Rev. 1991). Stouffer hotels and resorts: Competitive strategy. A Case Study.,Harvard Graduate School of Business. Nykiel, Ronald A., Buzzell, Robert D. (1990, Rev. 1991). Stouffer hotels and resorts: Strategy for the 1990’s, A Case Study, Harvard Graduate School of Business. Nykiel, Ronald A. (1989). Strategic planning. In the Hotel and Sales Management Educational Series #2. Washington, DC. Section 3, pp. 1-5. Nykiel, Ronald A. (1987). The Art of Hotel and Travel Advertising. [Booklet]. Washington, DC: Hotel Sales and Marketing Association International, 26 pgs.
ARTICLES – JOURNALS AND PERIODICALS: Nykiel, Ronald A. (2010-2012). The Bangor Daily News/ WSJ Weekend Business Section- The Dean’s Column Surviving In Business Now a Matter of Providing Convenience In The Event of a Crisis Will Your Business Be Ready Tourism: The Motor of Diversity and Prosperity Maine Marketing Makeover Co-Ops and Consortiums: Are They Right for You Navigating the Seas to Business Success Consumer Behavior: 20 Trends In Defense of “Fat Cat” CEO’s in Corporate America Customer Retention About More Than Service How To Deal With the Only Constraint In Business: Change Matching Financial Strategies with Aims A Simple Touch Will Get You What You Desire The Ultimate Partnership- You and Us What Are the Ingredients In A Great Place to Work Twelve Steps to Maximize Your Business In 2012 A “Destination” Versus A “Vision” New Approach to Economic Growth for Maine Understanding the Value of Brand Strategy Franchising - A Successful Way to Grow Business Use a Customer Perception Audit to Watch Your Business Business and Education Must Raise the Bar Toward Competence Nykiel, Ronald A., Makens, James C., Hurtado, Lucia de and Ascoli, Jose. Models for Economic Enhancement and Sustainable Development of Third World Countries (2009). The Journal of Global Studies. 1/8. Nykiel Ronald A. The Brand Houston – City of Diversity, Houston Business Journal, June 2008. Nykiel, Ronald A. (2006). Does Diversity Need Focus? The Consortium Journal of Hospitality and Tourism. 10(1). *Nykiel, Ronald A. (2005). Expenditures and returns from the electronic channels of distribution. The Journal of Tourism and Hospitality Research. 5(4). Nykiel, Ronald A. (2005). An Assessment of the Many Contributions of Native American Gaming — Connecticut Now and Then. Gaming Research and Review Journal Nykiel, Ronald A. and Makens, James C. (2005). Co-ops, consortiums, and clusters: Pros, cons, and cautions for hotel owners. This article was syndicated on the following electronic worldwide sites: Hotel-online.com (February 2, 2005). New York. 4 hoteliers.com (February 7, 2005). Abu Dhabi, UAE. Hotelresource.com (February 4, 2005). Ontario, Canada. IHRAnews.com (February 7, 2005). Paris, France. Traveldailynews.com (February 16, 2005). New Delphi, India. Hsyndicate.com (February 3, 2005). Centreville, VA and the Netherlands. (Note: Hsyndicate.com distribution sites include: AH&LA, HSMAI, Hospitality Financial and Technology Professionals, IHRA, AH&LA State Associations, hospitality net, ONHTEL.com, wired hotelier.com, hospitality Under Attack, IH/M&RS, XML, Newsgate, hospitality school websites, and select corporate sites.) Nykiel, Ronald A. (2005). A Guide to Developing a Strategic Marketing Plan. Home Business Magazine Online, July, 2005. Nykiel, Ronald A. (2005). Marketing Your Business. Home Business Magazine Online, March, 2005. Nykiel, Ronald A. (2005). Conducting a commitment gap analysis. The Consortium Journal of Hospitality and Tourism, 9(1). Nykiel, Ronald A. (2004). From the unthinkable to the corporate heart attack—are you ready for it. Hospitality Business Review, 6(2). *Nykiel, Ronald A. (2004). Diversity, prosperity and cultural enrichment: The many contributions of the Native American gaming. Consortium Journal of Hospitality and Tourism 8(3). *Nykiel, Ronald A. (2004). Outsourcing, is it for you. Journal of Human Resources in Hospitality and Tourism, 1(2).
*Nykiel, Ronald A. (2004). Customer versus managerial perspectives. Consortium Journal of Hospitality and Tourism, 8(1). Nykiel, Ronald A. (2004). Leadership and customer driven solutions. Hospitality Business Review, 6(1). *Nykiel, Ronald A. (2003). Organizational strategies for idea generation: Does your organization have an ideation strategy? Consortium Journal of Hospitality and Tourism, 7(2). *Nykiel, Ronald A. (2003). Achieving top level performance from a multicultural workforce. Journal of Human Resources in Hospitality and Tourism, 1(1). Nykiel, Ronald A. (2003). In defense of the CEO. Hospitality Business Review, 5(1). *Nykiel, Ronald A. (2003). Multicultural managerial motivation. Consortium Journal of Hospitality and Tourism, 7(1). Nykiel, Ronald A. (2003). Does your company have an ideation strategy? Hospitality Business Review, 4(3). *Nykiel, Ronald A. (2002). An assessment of brand preference, image and value. Journal of Hospitality and Leisure Marketing, 8(3). Nykiel, Ronald A. (2002). Global brands: Now more than ever. Hospitality Business Review, 4(1). *Nykiel, Ronald A. (2002). Enhancing brand image and preference by using globally recognized brand leaders. Consortium Journal of Hospitality and Tourism, 6(2). Nykiel, Ronald A. (2001) ROI for new technology – the test of five. Hospitality Business Review, 4(1). *Nykiel, Ronald A. (2001). Assessing the marketing function through a comprehensive marketing audit. Journal of Hospitality and Leisure Marketing, 7(6). *Nykiel, Ronald A. (2001). A qualitative assessment and comparative analysis of marketers and politicians at work. Journal of Hospitality and Leisure Marketing, 7(5). *Nykiel, Ronald A. (2001). Why some politicians shouldn’t become marketers. Consortium Journal, 7(1).Nykiel, Ronald A. (2000). Human and technological incompetence, the challenge of the decade. Hospitality Business Review, 3(2). Nykiel, Ronald A. (2000). Raising the bar for industry and institutions. A.A.H.O.A. Hospitality Magazine, 5(6). Nykiel, Ronald A. (2000). Service excellence strategies. Hospitality Business Review, 3(1). *Nykiel, Ronald A. (2000). Education and industry’s greatest challenges – overcoming incompetence. Journal of Hospitality and Leisure Marketing, 7(4). *Nykiel, Ronald A. (2000). Diversity, from an issue to a norm. Consortium Journal, 6(1). *Nykiel, Ronald A. (2000). Technology, convenience, and consumption. Journal of Hospitality and Leisure Marketing, 7(4). Nykiel, Ronald A. (2000). The next wave in marketing. Marketing Review, HSMAI, Summer/Fall. Nykiel, Ronald A. (2000). Perceptions, politics and marketing. A.A.H.O.A. Hospitality Magazine, 5(11).
Nykiel, Ronald A. (2000). Technological acceleration and the consumption pipeline. Hospitality Business Review, 3(3). *Nykiel, Ronald A. (1999). Current promotional concepts in the hospitality industry. Consortium Journal, 5(4). *Nykiel, Ronald A. (1999). Teaching techniques for televised and taped classes. Consortium Journal, 3(2). *Nykiel, Ronald A. (1999). Promotional strategies in the hospitality industry.” Journal of Leisure and Hospitality Marketing, 6(2). *Nykiel, Ronald A. (1999). Effective teaching techniques for alternative learning. Journal of Hospitality and Tourism Education, 11(1). Nykiel, Ronald A. (1999). Twenty one keys to positive results and consumer reaction. A.A.H.O.A. Hospitality Magazine, 4(4). Nykiel, Ronald A. (1999). Promotions – more than miles or points. Feature article in Marketing Review – HSMAI, Spring-Summer. *Nykiel, Ronald A. (1999). An assessment of hotel and travel advertising. Journal of Leisure and Hospitality Marketing, 6(2). Nykiel, Ronald A. (1999). A menu for successful lodging promotions. A.A.H.O.A. Hospitality Magazine, 4(2). Nykiel, Ronald A. (1999, Spring). Get on-board, on-air or on line now! Degree, Magazine of Distance Learning. Nykiel, Ronald A. (1999, Spring). Meeting the challenges of the next millennium. Feature article in the Hospitality Business Review. Nykiel, Ronald A. (1999). The keys to sound advertising in the hospitality business. Feature article in Marketing Review – HSMAI, Winter. Nykiel, Ronald A. (1999). Adaptation . . . The key to surviving and thriving in the next millennium. Feature article in A.A.H.O.A. Hospitality Magazine 4(1). *Nykiel, Ronald A. (1999). An analysis of topical and creative approaches to hotel and travel advertising. Consortium Journal, 3(2). Nykiel, Ronald A. (1998). An assessment of diversity practices. Feature article in A.A.H.O.A. Hospitality Magazine Vol. 3(8), pp. 57-59. Nykiel, Ronald A. (1998). Before you invest or switch, understand the value of a brand strategy. Innfocus Spring, pp. 12-13. Nykiel, Ronald A. (1998). The brand business and your investment. Feature article in the Hospitality Business Review Winter, pp. 30-35. Nykiel, Ronald A. (1998, July). Finding quality through diversity. Cover page featured article. National Hotel Executive. Nykiel, Ronald A. (1998, July). A board of directors guide to evaluating corporate diversity practices. Feature article in Boardroom Reports, pp. 12-13. *Nykiel, Ronald A. (1998). Signals sent for selectivity of diversity oriented organizations. Consortium Journal, 3(1). Nykiel, Ronald A. (1998). Understanding the components of a brand strategy. Feature article in Marketing Review – HSMAI Winter, p. 16-17. Nykiel, Ronald A. (1998, June). A corporate guide to diversity practices. Feature article in the Houston Business Journal 28(6), p. 25. Nykiel, Ronald A. (1998, May). Brand strategy. Feature article in Hotel and Motel Management, p. 23.
*Nykiel, Ronald A. (1998). The ins and outs of marketing in the next millennium. The Consortium Journal, 2(2), pp. 17-22. Nykiel, Ronald A. (1998). Diversity – The best practices. Feature article Lodging Magazine, p. 119. *Nykiel, Ronald A. (1998). Managing in a multicultural millennium. Consortium Journal, 2(1), pp. 81-84. Nykiel, Ronald A. (1998). The best practices in diversity. Feature article in the Hospitality Business Review Spring – Summer, pp. 40-45. Nykiel, Ronald A. (1998). Facilitating franchisee and franchisor communications. AH & MA Hospitality Magazine 3(1), pp. 53-55. Nykiel, Ronald A. (1998). The key is gone, the touch is coming. Hotel-On-Line, January 6. http://www.hotel-online.com/Neo/index.html Nykiel, Ronald A. (1998). Before you switch, understand the value of your brand equity. Hotel-On-Line, January 6. http://www.hotel-online.com/Neo/index.html Nykiel, Ronald A. (1997, November). Ten trends to the millennium. Hotel-On-Line. http://www.hotel-online.com/Neo/index.html Nykiel, Ronald A. (1997, October 15). Enhancing quality through diversity. Hotel-On-Line. http://www.hotel-online.com/Neo/index.html Nykiel, Ronald A. (1997, October). Brand marketing success. Feature article in Hotel & Motel Management 212(17), pp. 22-23. Nykiel, Ronald A. (1997, October). How does your brand strategy rate? Feature article in Hotel & Motel Management, pp. 25-26. Nykiel, Ronald A. (1997, October). Enhancing quality through diversity. Feature article in the Hospitality Business Review Fall-Winter, pp. 43-48. Nykiel, Ronald A. (1997). Before you invest understand the value of a brand strategy. A.A.H.O.A. Hospitality Magazine 2(10), pp. 65-67. Nykiel, Ronald A. (1997, August). Enhancing quality through diversity. Feature article in the Dallas Business Journal, pp. 19-20. Nykiel, Ronald A. (1997, July). Diversity pays many dividends in the workplace. Feature article in the Houston Business Journal 27(7), pp. 17-18. Nykiel, Ronald A. (1997, Summer). The key is gone, the card is going, the touch is coming. Feature article in Marketing Review – HSMAI, 14(2), pp. 23-25. *Nykiel, Ronald A. (1997). Enhancing quality through diversity. Feature article in the Journal of Leisure and Hospitality Marketing Spring - Summer), 4(4), pp. 65-70. Nykiel, Ronald A. (1997). Diversity pays dividends. Hotel Business, p. 48. Nykiel, Ronald A. (1997, May). Quality through diversity. Lodging Magazine, p. 97. Nykiel, Ronald A. (1997). Enhancing quality through diversity. Marketing Review – HSMAI 14(1), pp. 12-14. (Journal of the Hotel Sales and Marketing Association International.) Nykiel, Ronald A. (1997). Open communications and ethical practices build strong franchise systems. Feature article in A.A.H.O.A. Hospitality Magazine 2(12), pp. 62-64. *Nykiel, Ronald A. (1997). The key is gone, the card is going, the touch is coming. Feature article in the Journal of Leisure and Hospitality, 5(5), pp. 45-51.
*Nykiel, Ronald A. (1996). Ten trends to the millennium. Feature article in Journal of Leisure and Hospitality Marketing, 4(2), pp.77-80. Nykiel, Ronald A. (1996, Jan. – March). Ten trends to 2000. Feature article in LEADERS MAGAZINE 19(1), p. 46. Nykiel, Ronald A. (1996, April). Ten trends to 2000. Feature article in the Houston Business Journal, pp. 25a-26a. Nykiel, Ronald A. (1990, Jan.-March). Strategies for service excellence. Feature article in LEADERS - Annual Service Industry Volume published by LEADERS MAGAZINE, 15(1), p. 46. Nykiel, Ronald A. (1989 March - April). Service success for the future. Feature article in Hotel and Travel Index -Hotel Line p. 3. Nykiel, Ronald A. (1989). Service excellence in the travel industry. Article in Journal of the Institute of Certified Travel Agents, pp. 21-22. Nykiel, Ronald A. (1988, October). Marketing in the hospitality industry. Feature article in The Renard Report, pp. 1-2. *Nykiel, Ronald A. (1987, May). Total travel purchasing and the lodging pyramid. Cornell Quarterly, p. 6. Nykiel, Ronald A. (1987, Jan.). MegaTravel 2000. Editorial contribution in Business Travel News, p. 19.
* Refereed
ARTICLES, PAPERS AND STUDIES – TECHNICAL AND PROPRIETARY
Education:
Nykiel, Dr.R.A. (2013). Academic Strategic Plan for a University. Princess Anne, MD.65 pgs. Nykiel, Dr. R.A. (2010). Vision Plan for the School of Business. Bangor, ME. 18 pgs. Nykiel, Dr. R.A. (2010). Development Plan for the Dyke Center for Family Business. Bangor, ME. 8 pgs. Nykiel, Dr. R. A. (2003). Strategic Plan 2004-2009. A strategic plan for the Conrad N. Hilton College. Houston, TX: University of Houston, 30 pgs. Nykiel, Dr. R. A. (1996). Strategic Plan 1996-2003. A strategic plan for the Conrad N. Hilton College. Houston, TX: University of Houston, 30 pgs. Nykiel, Dr. R. A. (1995). The Conference Center of the Americas. A concept paper for the Conrad N. Hilton College. Houston, TX: University of Houston, 18 pgs. Nykiel, Dr. R. A. (1994). A Marketing Plan for the Conrad N. Hilton College. A recommended strategy plan. Houston, TX: University of Houston, 21 pgs. Nykiel, Dr. R. A. (1979). A Funding Plan for New Hampshire Public Television. A study on funding alternatives for public television and a business plan for financial stability, 42 pgs. Lee, NH: University System of New Hampshire. Nykiel, Dr. R. A. 1979). A Financial Planning Model for In-state/Out-of-state Tuition Revenue in the 1980’s. A comprehensive study, 47 pgs. Lee, NH: University System of New Hampshire. Nykiel, Dr. R. A. (1978). Long Range Planning System for Higher Education in the State of New Hampshire. A study on long-term financial requirements for the university and colleges in the state of New Hampshire, 37 pgs. Lee, NH: University System of New Hampshire. Nykiel, Dr. R. A. (1978). A Conference Center Development Plan for the New England Center. A financial study, 87 pgs. Durham, NH: University of New Hampshire. Nykiel, Dr. R. A. (1978-1979). A Revenue Forecasting Model and Plan for the State of New Hampshire. A comprehensive study, 128 pgs. New Hampshire: Governor’s Council on Revenue Forecasting, Nykiel, Dr. R. A. (1976). An Assessment of Educational Conference Center Development. A proprietary study. Minneapolis, MN: 3M Corporation, 104 pgs. Nykiel, Dr. R. A. (1975). A Concept of Financial, Developmental, and Administrative Management for Institutions of Higher Learning. Paper, 36 pgs. Olney, MD: Cormar Research International. Nykiel, Dr. R. A. (1975). Management By Objectives Planning System for the United States Postal Service. A proprietary study, 38 pgs . Washington, DC: USPS. Nykiel, Dr. R. A. (1972). An Assessment of the President’s Commission on Executive Interchange. An analysis and evaluation of the interchange program submitted to the White House and Congress of the United States. Washington, DC, 152 pgs. Nykiel, Dr. R. A. (1971). A Corporate Perspective on Travel and Tourism. An opinion paper, 20 pgs. submitted to the President’s Commission on the travel industry on behalf of the Marriott Corporation and hotel sector. Washington, DC. Nykiel, Dr. R. A. (1971). Digest of Market and Economic Trends in Education 1970 - 1980. Study, 40 pgs. Stamford, CT: Xerox Corporation. Nykiel, Dr. R. A. (1970) Trends in Middle Schools. Study, 26 pgs. Stamford, CT: Xerox Corporation. Nykiel, Dr. R. A. (1969). Education Trends in the Philippines. Report, 26 pgs. Stamford, CT: Xerox Corporation. Nykiel, Dr. R. A. (1969). The Japanese EI - HI System and Education Trends in Japan. Report, 48 pgs. Stamford, CT: Xerox Education Division.
EXECUTIVE DEVELOPMENT:
Nykiel, Dr. R. A. (1998). Brand Assessment and Strategy Development. An executive development seminar/program for Stations Casinos senior management team. Las Vegas, NV. Nykiel, Dr. R. A. (1976). Executive Development Design and Program Implementation. A proprietary executive development program for the senior management of the Holiday Inn Corporation developed in conjunction with the business school faculty of UCLA, USC, University of San Diego, and Northwestern Universities. Memphis, TN. Nykiel, Dr. R. A. (1975). An Executive Development Program for “Service” Management. A proprietary program for executives of the U.S. Postal Services. Washington, DC: USPS. Nykiel, Dr. R. A. (1974). Business and the public enterprise; A relationship in transition. Group Discussion Leader, President’s Commission on Executive Interchange. Airlie, VA.
GAMING:
Nykiel, Dr. R. A. (1993). A Crisis Management Plan, and A Marketing Planning Concept for the Showboat Hotel and Casino. Las Vegas, NV. Nykiel, Dr. R. A. (1987). A Strategic Assessment of the Gaming Industry. A proprietary study for potential market entry for the Stouffer Hotel Co., 46 pgs. Solon, OH. Nykiel, Dr. R. A. (1982). A Marketing Plan for the Pre and Post Opening of the Tropicana Resort Hotel and Casino in Atlanta City. A proprietary study and plan for Armada, Inc. 52 pgs. Phoenix, AZ. Nykiel, Dr. R. A. (1978). Potential Gaming Revenue Sources. A proprietary study for new revenue sources for the Governor’s Commission of Revenue Development in the State of New Hampshire, 20 pgs. Concord, NH. Nykiel, Dr. R. A. (1976). A Strategic Assessment of the Gaming Business. A proprietary strategic plan/paper for entry into the gaming/casino business by Holiday Inns, 98 pgs. Memphis, TN.
GENERAL MANAGEMENT:
Nykiel, Dr. R. A. (1997). An assessment and audit of customer service for the Houston Rockets Organization. Houston, TX, 47 pgs. Nykiel, Dr. R. A. (1996). A Strategic Plan for the Environmental Quality Company. Ypsilanti, MI, 73 pgs. Nykiel, Dr. R. A. (1996). An Analysis of the History of Management Contracts 1980 to 1996. Fulbright and Jaworski LLP. Houston, TX, 98 pgs. Nykiel, Dr. R. A. (1996). Strategies for the future and Ten trends to the millennium. Articles. Renard Report. Toronto, Canada, 2 pgs. Nykiel, Dr. R. A. (1993). A Marketing Plan and Assessment for Future Development for the Island of Lanai. Lanai, Hawaii, 108 pgs. Nykiel, Dr. R. A. (1990). Managing Brand Equity. An internal paper, 16 pgs. Nestle. Solon, OH. Nykiel, Dr. R. A. (1990). Automation - An industry Assessment. Paper, 26 pgs. A status update and technical assessment prepared for Stouffer Hotel Co. Solon, OH. Nykiel, Dr. R. A. (1989). Positioning Map and Analysis. A positioning paper, 26 pgs. Nestle U.S.A. Cleveland, OH. Nykiel, Dr. R. A. (1989). Yield Management Systems. Paper, 14 pgs. Presented at the First Yield Management Conference. Winston-Salem, NC: Wake Forest University. Nykiel, Dr. R. A. (1986). Brand Alternatives. A proprietary study on alternate branding strategies, 18 pgs. Solon, OH: Stouffer Hotel Co. Nykiel, Dr. R. A. (1981). A Study on Brand and Product Segmentation for Ramada, Inc. Proprietary study, 34 pgs. Ramada Inc. Nykiel, Dr. R. A. (1976). Survival-Evolution of the Futurist and Planner in the Corporate Environment. Address to the Graduate Business and Industry Studies Group, National Defense University. Washington, DC. Nykiel, Dr. R. A. (1976). A Strategic Plan for Business Divestitures. A proprietary study on business divestitures for Holiday Inns, Inc. Memphis, TN 2 Vols., 330 pgs. Nykiel, Dr. R. A. (1976). Product Hybriding and Branding Strategies. A proprietary study on long-term strategies for Holiday Inns, Inc. Memphis, TN, 47 pgs. Nykiel, Dr. R. A. (1975). A Multidimensional Assessment of Executive Behavior and Attitudinal Change. Study presented to President’s Commission on Personal Interchange. Washington, DC, 252 pgs. Nykiel, Dr. R. A. (1975). The Concept of Management. Address, 29 pgs. Cormar Research International. Olney, MD. Nykiel, Dr. R. A. (1975). The Next Thirty Years - A Study of Significant Quantitative and Qualitative Trends Affecting the Business Climate and Lifestyle in America. 2 volumes, 461 pgs. Prepared for U.S. Postal Service Executive Training Institute. Washington, DC. Nykiel, Dr. R. A. (1975). Synopsis of Quantitative Research Techniques. Paper, 8 pgs. Cormar Research International. Olney, MD. Nykiel, Dr. R. A. (1973). Marketing Planning Process. 3 volumes, 300 pgs. Marriott Corporation. Nykiel, Dr. R. A. (1973 Updated 1975). Market Segmentation and its Application to Sales and Advertising. Paper, 20 pgs. Marriott Corporation. Washington, DC. Update Cormar Research International. Washington, DC. Nykiel, Dr. R. A. (1973). A Qualitative Study of the Domestic Lodging Market Needs by Segment. Study, 66 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. (1973). The Vacation Market’s Preferences and Needs. Study, 46 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. (1969 update 1971). Developing a Corporate Information Center. Paper, 46 pgs. Xerox Corporation. Stamford, CT. Update Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. and Haigh, Dr. R. W. (1970). A Cure for Presidential Insomnia or the Right Answer to Five Essential Questions. Speech to North American Society of Corporate Planning. New York, NY. Nykiel, Dr. R. A. (1969). Value of a Mailing List Name. Paper, 36 pgs. Middletown, CT: Xerox Education Publications. Nykiel, Dr. R. A. (1969). Management Information System Design. Paper, 10 pgs. Middletown, CT: American Education Publications. Nykiel, Dr. R. A. (1968). A Guide for Conducting Surveys. Paper, 20 pgs. Middletown, CT: American Education Publication. Nykiel, Dr. R. A. and Haigh, Dr. R. W. (1968). Future Shock and the Crossroads of Planning. Speech to the Harvard Business Club Membership. Middletown, CT. Nykiel, Dr. R. A. (1968). Computer terminology - Definitions for management. Paper, 25 pgs. New York, NY: American Education Publications.
TRAVEL AND TOURISM:
Nykiel, Dr. R. A. (1998). An Assessment of Travel Management Polices and Recommended Guidelines. A study and recommended plan for Administaff, Inc., Kingwood, TX, 148 pgs. Nykiel, Dr. R. A. (1995). A Tourism Marketing Plan For the City of Nassau Bay. A comprehensive strategic marketing and development plan for the home city of “Space Center Houston.” Houston, TX, 127 pgs. Nykiel, Dr. R. A. (1993). A Strategic Assessment of the Travel Industry - Now Through the Year 2000. Research study, 49 pgs. World Institute Associates: Dallas, TX. Nykiel, Dr. R. A. (1993). A Tourism Marketing Plan for the Island of Lanai. Proprietary study for Castle and Cook Properties, Honolulu, Hawaii, 118 pgs. Nykiel, Dr. R. A. (1990). Travel 2000. A property research paper, 34 pgs. Property research on key travels, trends for Stouffer Hotel Co., and Nestle. Solon, OH. Nykiel, Dr. R. A. (1989). A Global Development Plan. A proprietary study on global expansion and market potential for hotel and resort development, 65 pgs. Stouffer Hotel Co. Solon, OH. Nykiel, Dr. R. A. (1988). A Strategic Assessment of Canada for Resort Development and Acquisitions. A proprietary research study, 87 pgs. Nestle-Stouffer Hotel Co. Solon, OH. Nykiel, Dr. R. A. (1987). A Strategic Assessment of Hotel and Resort Development in Florida and California. A proprietary research study, 88 pgs. Nestle-Stouffer Hotel Co. Solon, OH Nykiel, Dr. R. A. (1987). A Strategic Assessment of Hotel and Resort Development in Hawaii. A proprietary research study, 32 pgs. Nestle-Stouffer Hotel Co. Solon, OH. Nykiel, Dr. R. A. (1987). A Strategic Assessment of Hotel and Resort Development in the Caribbean. A proprietary research study, 27 pgs. Nestle-Stouffer Hotel Co. Solon, OH. Nykiel, Dr. R. A. (1982). A Strategic Assessment of Hotel and Resort Development in Germany. A proprietary research study, 47 pgs. Ramada International. Phoenix, AZ. Nykiel, Dr. R. A. (1982). A Strategic Assessment of the Hotel Portfolio in the United States. A proprietary study of divestment opportunities, 66 pgs. Ramada, Inc. Phoenix, AZ. Nykiel, Dr. R. A. (1981). Hotel Development in Canada. A proprietary study on Eastern Canada for hotel acquisitions and new projects, 54 pgs. Ramada of Canada. Montreal. Nykiel, Dr. R. A. (1981). A Strategic Assessment of Hotel and Resort Development in Mexico. A proprietary research study, 88 pgs. Nestle-Stouffer Hotel Co. Solon, OH. Nykiel, Dr. R. A. (1975). Factors Influencing the Domestic and International Hotel Development Process. Paper and speech to the business and economics graduate program, Industrial College of Armed Forces. Washington, DC, 47 pgs. Nykiel, Dr. R. A. (1974). An Analysis of Hotel Development Potential in Sao Paulo and Rio. Marriott Corporation. Washington, DC, Study, 78 pgs. Nykiel, Dr. R. A. (1974 February). U.S. Leisure Industry and the Energy Shortage. Speech. N.Y.C. Financial Analysts Group.
Nykiel, Dr. R. A. (1974). Cruise Market Trends. Study, 34 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. (1972, 1973). The Incentive Travel Market. Study, 2 volumes, 186 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. (1973). Trends in Gambling. Report. Marriott Corporation. Washington, DC. Cormar Research International. Olney, Maryland, 26 pgs. Nykiel, Dr. R. A. (1973). A Suggested Process for Hotel Development. Paper, 8 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. and Transportation Analysis International (1973). Global Strategy for Hotel Development. Study, 3 volumes, 686 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. and Transportation Analysis International (1973). An Analysis of Hotel Development Potential in Rome. Report, 68 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. and Transportation Analysis International (1973). An Analysis of Hotel Development Potential in Israel. Report, 195 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. and Transportation Analysis International (1973). An Analysis of Hotel Development Potential in the Pacific Basin. Report, 184 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. and Transportation Analysis International (1973). An Analysis of Hotel Development Potential in the Middle East. Report, 319 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. and Transportation Analysis International (1973). An Analysis of Hotel Development Potential in Morocco. Report, 184 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. and Transportation Analysis International (1972). An Analysis of Hotel Development Potential in Europe. Report, 383 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. (1973). The Prospects for Future Growth in International Pleasure Travel. 175 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. (1973). The Japanese Travel Market-Outbound. Paper, 28 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. (1973). Away From Home Eating Trends. Report, 46 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. (1973). Vertical and Horizontal Integration of the Travel Business. Study. 66 pgs. Marriott Corporation. Washington, DC. Nykiel, Dr. R. A. (1972). Blue Collar Travel Through Payroll Deduction. Study, 96 pgs. Marriott Corporation. Washington, DC.
FEASIBILITY STUDIES:
Studies were conducted for conference centers, clubs, hotels, multiuse developments, recreational facilities, and full-service resorts for corporate, institutional and individual investors. Projects ranged from approximately 250 rooms to thousands and were both domestic U.S. and other global markets. Over 75 domestic and international market studies conducted. Markets studied are listed on the next page
MARKETS
Alberta, Canada Netherlands Antilles Amelia Island, Florida New Orleans, Louisiana Aruba Oaxaca, Mexico Atlanta, Georgia Orlando, Florida Austin, Texas Palm Beach, Florida Barbados Paris, France Birmingham, Alabama Portland, Oregon Boise, Idaho Portsmouth, New Hampshire Calgary, Canada Princeton, New Jersey Cancun/Yucatan, Mexico Rio de Janeiro Chicago, Illinois Rochester, New York Cozumel, Mexico San Diego, California Curacao San Francisco, California Dallas, Texas Sanibel Island, Florida Denver, Colorado Sao Paulo, Brazil Fort Worth, Texas Scottsdale, Arizona Guatemala Sea Pines, South Carolina Halifax, Nova Scotia Seattle, Washington Indian Wells, California St. Louis, Missouri Ixtapa, Mexico St. Petersburg, Florida Jamaica St. Thomas, Virgin Islands Lanai, Hawaii Stamford, Connecticut London, England Suburban New York City Loreto, Mexico Suburban Philadelphia Los Angeles, California Taos, New Mexico Los Cabos, Mexico Tampa, Florida Madisonville, Texas Texarkana, Arkansas Madrid, Spain Toronto, Canada Mexico City, Mexico Trinidad Minneapolis, Minnesota Vancouver, British Columbia Mobile, Alabama Whistler Mountain, Canada Monterey, California Williamsburg, Virginia
Nashville, Tennessee Winnipeg, Canada Nassau Bay, Texas Winston-Salem, North Carolina
BOOK REVIEWS FOR REFEREED JOURNALS:
Nykiel, Ronald A. (1996, Fall). [Review of the book Public Relations for Hospitality Managers]. Journal of Leisure and Hospitality Marketing, 4(2), pp. 81-82. Michigan State University, Eli Broad College of Business: East Lansing, Michigan. Nykiel, Ronald A. (1996, April). [Review of the book Public Relations for Hospitality Managers]. Cornell Quarterly, p. 14. Nykiel, Ronald A. (1990, September). [Review of the book Hospitality and Travel Marketing]. Tourism Management, pp. 275-277.
BOOK REVIEWS FOR PUBLISHERS
Nykiel, Ronald A. (2005, Spring). [Review of video cases on Hospitality Management]. Chicago, Illinois: Thomson/Delmar Learning Nykiel, Ronald A. (2005, Spring). [Review of book Marketing and Selling the Travel Product]. Albany, New York: Thomson-Delmar Nykiel, Ronald A. (2003, Fall). [Review of the book Handbook of Product Placement to the Mass Media: New Strategies in Marketing Theory, Theory, Practice, Trends, and Tactics.]. Binghamton, NY: The Haworth Press. Nykiel, Ronald A. (2003, Fall). [Review of the book Strategic Marketing]. New York, NY: McGraw Hill. Nykiel, Ronald A. (1999, Spring). [Review of the book Strategic Management In the Hospitality Industry]. International Journal of Hospitality Management, Vol. 18, pp. 221-222. Nykiel, Ronald A. (1996, Spring). [Review of the book Marketing for Hospitality and Tourism First Edition]. Upper Saddle River, N.J.: Prentice Hall. Nykiel, Ronald A. (1992, Winter). [Review of the book Aftermarketing]. New York, NY: Richard D. Irwin. Nykiel, Ronald A. (1989, Fall) [Review of the book Marketing Hospitality First Edition]. New York, N.Y.: John Wiley and Sons. Nykiel, Ronald A. (1988, Winter). [Review of the book The Complete Marketing Handbook]. Lincolnwood, IL: NTC Business Books.
CONFERENCE PROCEEDINGS AND PRESENTATIONS
NYKIEL, RONALD A. ( 2013 SEPTEMBER) THE ROLE OF TECHNOLOGY AND CURRICULUM REDESIGN IN THE TRANSFORMATION OF HIGHER EDUCATION-THE NEW CRITERIA FOR A GLOBAL UNIVERSITY KEYNOTE ADDRESS TO THE MODERN TECHNOLOGY AND MANAGEMENT INSTITUTE, ANNUAL CONFERENCE, VIRGINIA BEACH, VIRGINIA.
NYKIEL, RONALD A. (2010, OCTOBER). VISION PRESENTATION TO THE BOARD OF
TRUSTEES, HUSSON UNIVERSITY, BANGOR, ME. NYKIEL, RONALD A. (2010, OCTOBER) THE IMPORTANCE OF A GLOBAL PERSPECTIVE IN A BUSINESS CURRICULUM IN MAINE. KEYNOTE SPEECH TO THE 2010 MAINE CHINESE CONFERENCE. BANGOR, ME. NYKIEL, RONALD A. (2010, SEPTEMBER) TRANSFORMATIONAL LEADERSHIP IN A CHANGING UNIVERSITY. DEAN’S LECTURE SERIES , HUSSON UNIVERSITY,. BANGOR, ME. Nykiel, Ronald A. (2009, July) Moderator, International CHRIE Conference, San Francisco,CA. Nykiel, Ronald A. (2009, May) Moderator Graduate Symposium, Houston, Texas. Nykiel, Ronald A. (2008, June) Presentation. Models for Enhancing Sustainable Development in Third World Countries. Global Studies Conferences, Chicago, IL. Nykiel, Ronald A. (2007 October) New Brands In the Hospitality Industry. Panel Chair. Hospitality Industry Hall of Honor Think Tank Seminars. *1Nykiel, Ronald A. and Chernish, William. (1999, August). Proceedings for the “Leadership Through Executive Development” conference, Cleveland, Ohio. *1Nykiel, Ronald A. (1999, August). Paper presentation. Diversity – From an issue to a norm. “Leadership Through Executive Development” conference, Cleveland, Ohio. *1Nykiel, Ronald A. (1998, July). Paper presentation. An assessment of the best practices in diversity in the hospitality industry. The Best Practices In Diversity Conference Proceedings, La Jolla, CA, pp. 55-59. *1Nykiel, Ronald A. (1998, May). Understanding the relationship between brand equity and marketing strategy. EURO-CHRIE Conference Proceedings, Oslo, Norway. (Accepted for presentation.) *1Nykiel, R. and Abbott J. (1998, February). Facilitating clear communications between the franchisor and franchisee and related topics. Proceedings of the Society of Franchising, Las Vegas, Nevada. (Accepted for presentation). Nykiel, Ronald A. (October, 1998). Effective Television Teaching. Presentation at The Next Generation: The Impact of Technology on Learning Conference. University of Houston, Houston, Texas. 1Nykiel, Ronald A. (1998, July). Editor of Conference Proceedings from The Best Practices In Diversity Conference, La Jolla, CA, 86 pgs. Nykiel, Ronald A. (1998, January). Presentation on Understanding the Components of Brand Equity Before You Invest or Switch. UCLA Investment Conference, Los Angeles, California. Nykiel, Ronald A. (1998, January). Enhancing Quality Through Diversity. Speech. Elizabeth D. Rockwell Presidential Lecture Series, University of Houston, Texas. *1Nykiel, Ronald A. (1997, September). Paper presentation. Enhancing Quality Through Diversity. Quality Through Diversity Conference Proceedings, Orlando, Florida, pp. 103-107. Nykiel, Ronald A. (1997, April). Ten Trends to the Millennium. Speech. Elizabeth D. Rockwell Presidential Lecture Series, University of Houston, Texas. Nykiel, Ronald A. (1992, March). Macro and Micro Trends and Their Impact on Strategy. Speech. Hotel Investment Conference: Dallas, Texas. *Refereed 1 Also served as Conference Chair.
Nykiel, Ronald A. (1992, January). Keeping Customers In Good Times and Bad. Keynote address at the INC. Annual Conference on Customer Service: San Francisco, California. Nykiel, Ronald A. (1990, April). Communications - When Two Plus Two Equals More Than Four. Speech at International Association of Business Communicators Annual Conference: Anaheim, California. Nykiel, Ronald A. (1989, May). Yield Management Today. Keynote address at First Annual Yield Management Conference: Wake Forest University, Winston Salem, North Carolina. Nykiel Ronald A. (1987, July). Quality Service – A Definition. Speech at The First International Quality Service Conference and Summit: Boston, MA. Nykiel, Ronald A. (1987, May). Future Technologies and Their Implications for Marketing and Customer Service. Speech at the First Travel and Hospitality Industry Conference on the Future of Technology: St. Petersburg Beach, FL. Nykiel, Ronald A. (1983, August). Security Issues In the Services Sector. Speech at Annual Conference of The American Association of Security Directors: Washington, D.C., August. Nykiel, Ronald A. (1982, July). A Global Perspective on Customers. Speech at the Travel Industry Association of America, DATO Conference: Philadelphia, PA. Nykiel, Ronald A. (1977, May). Future Trends Impacting the Hotel Industry. Speech for the New York Financial Analysts Conference on the Hospitality and Leisure Industries. New York. Nykiel, Ronald A. and Haigh, Robert W. (1970, June). The Crossroads of Corporate Planning. Speech at the North American Society of Corporate Planners: New York, NY.
EDITORIAL WORK (REPRESENTATIVE)
Executive Editor - The Hospitality Business Review, Conrad N. Hilton College, University of Houston. Houston, Texas
A partial list of leaders who have been made aware of the College and University and have contributed content (articles, speeches) to the journal include:
Stephen F. Bollenbach, President & CEO, Hilton Corporation George W. Bush, President of the United States of America Don Carty, Former Chairman & CEO, AMR Corporation Kenneth Chenault, Chairman & CEO, American Express Kim B. Clark, Dean, Harvard Business School Alfred C. DeCrane, Former Chair & CEO, Texaco Peter F. Drucker, Hon. Chairman, P. F. Drucker Foundation Carly Fiorina, Chair & CEO, Hewett-Packard Company Steve Forbes, Editor-in-Chief, FORBES Randy Garfield, President, Walt Disney Travel Company Bill Gates, Chairman and Chief Software Architect, Microsoft Corp. M. R. Greenberg, Chairman & CEO, American International Group Alan Greenspan, Chairman of the Board of Governors, Federal Reserve System Roger Kenny, Managing Partner, Boardroom Consultants Shelly Lazarus, Chairman & CEO, Ogilvy & Mather Worldwide Ken Lewis, Chairman & CEO, Bank of America J. W. Marriott, Jr., Chairman & CEO, Marriott International Inc. Helmut Maucher, Honorary Chairman, Nestle John H. Newhall, Former Chairman of the Newcomen Society of America William Nickerson, Chairman, Cato Institute Tom Olliver, Chairman & CEO, InterContinental Hotels and Resorts Colin Powell, Secretary of State A. Barry Rand, Chairman & CEO, The Avis Group Alvin and Heide Toffler, Futurists and Authors Rick Wagoner, Chairman & CEO, General Motors James D. Wolfersohn, President, The World Bank
Associate Editor - Global Studies Journal, Melbourne, Australia. Director, Editorial Advisory Board – Journal of Hospitality and Leisure Marketing, Eli Board of Business, Michigan State University: East Lansing, Michigan. Review and contribute articles. Director, Editorial Advisory Board and Contributing Writer, Marketing Review: Washington, DC. Contributed multiple articles. Director, Editorial Advisory Board and Contributing Writer, A.A.H.O.A. Magazine: Atlanta, GA. Contributed multiple articles. Director, Editorial Advisory Board on Journal of Human Resources for Hospitality and Tourism, Purdue University, West Lafayette, Indiana. Review and contribute articles. Director, Editorial Advisory Board and Contributing Writer, Conventions South Magazine: Gulf Shores, Alabama. Contributed articles and commentary. Book Reviewer, Cornell Quarterly: Ithaca, NY. Book Reviewer, Tourism Management: London, UK. Book Reviewer, Van Nostrand Rhinehold, New York, NY. Book Reviewer, Prentice Hall, Upper Saddle River, N.J. Book Reviewer, John Wiley & Sons, New York, NY. Book Reviewer, NTC Business Books, Lincolnwood, IL. Book Reviewer, McGraw-Hill, New York, NY Book Reviewer, The Haworth Press and Best Business Books, Binghamton, NY Book Reviewer, Thomson-Delmar, Albany, NY Book Reviewer, Thomson/Delmar Learning, Chicago, Illinois Graduate Conference Paper Reviewer Guest Commentator, Houston Business Journal and Business Journal Network Feature Writer, Hotel & Motel Management, Executive Forum, Cleveland, Ohio. Masters Thesis and Professional Paper Advisor and Reviewer Writer, The Renard Report, Toronto, Canada.
AWARDS – Scholarship and Research
Dean’s Award for Research Excellence Elizabeth D. Rockwell President’s Award for Outstanding Faculty (1997, 1998) Conventions South Editorial Board Service Award American Marketing Association Executive Member Recognition for Publications Award
GRANTSMANSHIP AND FUNDRAISING
Summary: Generated $3.0 million from all forms of grantsmanship and fundraising for the University of Houston/Conrad N. Hilton College, with matching funds and gifts in-kind total is $6.0 million. Funding included full four-year endowed scholarships, as international visiting scholar program, two institutes, a full professorship, numerous scholarships and capital improvements.
Specifics funded: Full four year endowed scholarship International Visiting Scholar Program Two Institutes (Research and Diversity) Full Professorship Numerous capital improvements Large number of scholarships
SERVICE
Summary:
Ranked outstanding on all reviews for service Selected for University of Houston Image Campaign- Outstanding Faculty Recipient of the Travel Industry Association’s prestigious Odyssey Award for Education and Training Founded and served as the Chairman of the Hospitality Industry Hall of Honor Established an Industry Diversity Institute and served as Chairman for five years Received Board of Directors Leadership and Service Award from the Travel Industry Association of America Named Certification Commissioner for the Hotel Sales and Marketing Association International and Examiner for the Texas Convention and Visitor Bureaus Certification program
Husson University Moved School of Business to College of Business Established Maine’s School of Hospitality Management Implemented new MBA Degree Revised curriculum and presentation thereof Introduced Dean’s Distinguished Lecture Series Formed College Advisory Board Conceived new Development and Marketing Plans for the College and Schools University of Houston Ranked outstanding on all reviews for service Selected for University of Houston Image Campaign – Outstanding Faculty Recipient of the Travel Industry Association’s prestigious Odyssey Award for Education and Training Founded and served as the Chairman of the Hospitality Industry Hall of Honor Established an industry Diversity Institute and served as Chairman for five years Received Board of Directors Leadership and Service Award from the Travel Industry Association of America Named Certification Commissioner for the Hotel Sales and Marketing Association International and Examiner for the Texas Convention and Visitor Bureaus Certification program Founded The World Institute for Peace and Prosperity through Travel and Tourism Development
COMMITTEE SERVICE INCLUDES: University
University of Maryland Eastern Shore/UM System Academic Affairs Council - USM Budget Committee Chair, Dean's Advisory Council Strategic Planning Committee Policy and Procedures Committee Husson Dean’s Advisory Council Graduate Academic Affairs Council Vision Committee Houston Continuous Quality Improvement Committee Research Awards Committee Graduate and Professional Studies Committee Policy and Planning Committee (Executive Committee) Strategic Planning Sub-committee (Chair) Graduate Academic Affairs Undergraduate Academic Affairs Vision Sub-committee on Distance Learning (Chair) College Strategic Planning Committee (Chair) Marketing Committee (Chair) Committee on Knowledge Integration (Chair) Undergraduate Studies and Curriculum Review Committee (Vice Chair) Promotion and Tenure Committee Academic Standards and Honesty Committee Career Counseling and Placement Committee Scholarship Committee (Chair) Development Committee Professional Papers Committee (Chair) Academic Advisory Council Faculty Search Committees Image Committee Graduate Conference Paper Review Committee Other and Adhoc Dean’s Review Committee Southern Regional Accrediting Association (College representative on university task force) Committee on University Restructuring (sub-committee) Industry Related American Hotel & Lodging Association – Chairman’s Task Force American Hotel & Lodging Association Sales and Marketing Committee American Hotel & Lodging Association – Diversity and Human Resources Committee Hotel Sales & Marketing Association International – Certification – Commission for the CHME designation State of Texas Travel and Tourism Advertising Evaluation Committee Texas Association of Convention & Visitors Bureau - Examiner - Marketing Certification Travel Industry Association of America – Board of Directors and Chairman’s Committee Travel Industry Association of America – Research Committee Travel Industry Association of America – Awards Committee
SERVICE TO THE COMMUNITY AND PUBLIC AND OTHER CONTRITUTIONS:
Interviews:
Bangor Daily News and Portland Bangor Broadcast and Electronic Media- numerous interviews on wide variety of subjects CNN - “Managing With Lou Dobbs” - Second Anniversary Show on customer service. Channel 5 - “The Morning Exchange” - focus on customer service. CNR - Cable News Radio - focuses on quality and diversity. KMNY - Money Radio; Pomona, CA. - focus on customer service. WCEO - San Diego, CA. - focus on strategic planning. WMBD - Peoria, IL. - focus on marketing and service. Black Enterprise Magazine - customer service Business Week - hotel trends and marketing Conde Nast Traveler Magazine - focus on resorts and REITS Forbes - customer service in the travel market Fortune - hotel development Wall Street Journal - numerous related to travel industry USA Today - numerous related to variety of marketing topics New York Times - travel and hotel related Akron-Beacon Journal - hotel industry related Convention South Magazine - story on site selection/diversity Cleveland Plain Dealer - numerous including feature Crain’s Chicago Business - story on accomplishments Hotel Motel Management - stories on diversity and brand management Houston Chronicle - numerous hotel industry and educational *Houston Business Journal - feature editorial on future trends *Minneapolis Business - focus on “start-up” businesses and brands *Los Angeles Times - hotel development and travel marketing Manchester Union Leader - higher education funding Phoenix Gazette - hotel and resort development San Francisco Chronicle - hotel development Other major city newspapers in the U.S., Mexico, U.K. and Germany Sales and Marketing Magazine - numerous and various topics *Most major hotel and restaurant industry trade publications on a variety of subjects, editorial commentary, and article contributions
PRESENTATIONS AND SPEECHES
Maine Chinese Conference, Keynote Speaker, Bangor, Maine, 2011. Board of Trustees, Husson University, Vision Presentation, Bangor, ME 2010. Husson University, Dean’s Lecture Series, Transformational Leadership Speech, Bangor, ME 2010. Hospitality Industry Hall of Honor Think Tank Seminars, Houston, TX, 2008 University of Houston – Executive Development Through Leadership Conference, Cleveland, Ohio, 1999 Texas Association of Convention and Visitor Bureaus, Annual Meeting, Seguin, TX, 1999 University of Houston - Best Practices In Diversity Conference, San Diego, CA, 1998 University of California - Los Angeles U.C.L.A. Extension Program Investment Conference - Brand Strategy Presentation, 1998 University of Houston, Elizabeth D. Rockwell Series - Enhancing Quality Through Diversity, 1998 Diversity Institute Conference, Presentation - Enhancing Quality Through Diversity - Orlando, FL. 1997 AH & MA/University of Houston Diversity Conference - Conference Chairman 1997, 1998 University of Houston, Elizabeth D. Rockwell Series - Ten Trends To The Millennium INC. Annual Conference on Customer Service, luncheon keynote address, San Francisco, CA Wall Street Journal’s National Sales Meeting, keynote speech, New York. USA Today’s National Sales Meeting, keynote speech, Washington, D.C. American Association of Security Directors, Washington, D.C. Florida Hotel & Motel Association, Orlando, FL Hotel Sales and Marketing Association International, New York, NY Institute of Certified Travel Agents, Boston, MA Institute for International Research, New York, NY International Association of Business Communicators, Anaheim, CA International Quality Service Summit, Boston, MA North Carolina Tourism Association, Charleston, NC Texas Hotel & Motel Association, Austin, TX Austin Hotel & Motel Association, Austin, TX Hospitality Industry Hispanic Development Institute, Houston, TX Harvard University Graduate School of Business, Cambridge, MA National Defense University, Washington, D.C. Pepperdine University, Graduate School of Business, Malibu, CA City of Nassau Bay, Texas Board of Trustees, University System of New Hampshire Board of Trustees, New Hampshire Public Television President’s Commission on Executive Interchange, Washington, D.C. North American Society of Corporate Planning, New York, N.Y. Wake Forest University Yield Management Conference, Winston Salem, NC New York Financial Analysts Conference, New York, NY Travel Industry Association DATO Pow-Wow, Philadelphia Nestle Management Institute, Vevey, Switzerland United States Postal Service Educational Institute, Bethesda, MD Annual meetings and franchise conferences of numerous corporations
SEMINARS
Corporate American Express - customer service and other topics AVIS - future technologies, customer service and other topics Best Western International - sales, marketing and customer service Choice Hotels and Resorts International – marketing customer service and trend implications Dow Jones Inc./The Wall Street Journal - advertising and marketing creativity Environmental Quality Co., - strategic planning Grand Met PLC - various marketing related topics Hilton Conference - maximizing your marketing and sales efforts Holiday Inns, Inc. - development and strategic planning topics Hospitality Industry Food and Beverage Directors - revenue maximization Merrimack Corporation - strategic planning, international development Ramada - various marketing topics Showboat Hotel and Casino - crisis management and marketing topics Society Bank Corporation - customer service Station Casinos - brand strategy Technology Training Corporation – marketing strategy Royal Bank of Scotland – marketing strategy
Academic Academy for Educational Development Georgia/Armenia/Russia - marketing and customer service Beijing Institute- China - marketing and customer service Ebino - Kohgen International College - Japan - marketing topics Harvard University - Graduate School of Business - marketing, business strategy, planning
National Defense University - Washington, D.C. - futurism, strategic planning Pepperdine University - Graduate School of Business - advertising, marketing, business strategy University of Houston - marketing and customer service University of Houston - Executive Development Services - revenue maximization University of Houston - Continuing Education - maximizing your marketing efforts University of Nevada - Las Vegas - crisis management and customer service University of New Hampshire - strategic planning and marketing University of Houston Gaming Education Institute - casino marketing
Other United States Air Force Club Managers - customer service and marketing United States Army Club Managers - customer service and marketing Catering Institute - sales and marketing Hospitality Industry Diversity Institute - quality and diversity and best practices
CONSULTING
AREAS OF CONCENTRATION:
Brand Strategy Business Strategy Executive Development Finance Grants and Contracts Marketing Research Marketing Strategy Organizational Development Private Investors Service Excellence/TQM Strategic Planning Travel and Tourism
ASSOCIATION SECTOR - Expertise has been provided to the following association entities:
American Hotel and Motel Association in Washington, DC Program Evaluation for the AH&MA Educational Institute Program Development for the Quality Through Diversity Committee Diversity Conference - Chairman American Marketing Research Association in New York, NY Customer service training program and seminar development American Association of Security Directors in Washington, DC Management development and strategic planning seminar Coca-Cola Worldwide in Atlanta, GA Marketing strategy and industry analysis Florida Hotel and Motel Association in Orlando, FL Marketing and sales development seminar Revenue maximization through yield management systems workshop Hotel Sales and Marketing Association in Washington, DC Study/research paper on the art of hotel advertising Seminar in sales strategy, market research, and marketing Workshop on yield management Incremental Systems Inc., in Sydney, Australia Seminar on marketing strategy Institute of Certified Travel Agents in Boston, MA Seminar on service excellence International Association of Communications Executives in New York, NY Seminar on marketing and public relations strategy North Carolina Tourism Association in Charlotte, NC Seminar of travel and market trends impacting the Carolinas PriceWaterhouse, in New York Studies on marketing, management, contracts, and procurement Royal Bank of Scotland in Boston, MA Seminar on marketing strategy Texas Association of Convention and Visitor Bureaus in Seguin, TX Workshop on marketing your city Travel Industry Association of America Multiple research projects and studies Texas Hotel and Motel Association in Austin, TX Workshops and seminars on sales, marketing, and future trends Society of Travel Agents in Government in Washington, DC Workshop on product/service development
EDUCATIONAL SECTOR - Institutions and affiliated entities served include:
American Educational Publishers Association in Washington, DC An assessment of the elementary and secondary school market for educational publications Harvard University in Boston, MA Case study program developed for the Professional Management Development Program at the Graduate School of Business James Madison University in Harrisonburg, VA Revenue generation plan for the School of Business
National Defense University in Washington, DC A strategic assessment of futurism and futuristic trends with curriculum implications for the Industrial College of the Armed Forces State University of New York in Potsdam, NY A plan for overseas study program for foreign language majors University System of New Hampshire in Lee, NH A long-term planning system to address financial liabilities and revenue generation University System of New Hampshire in Durham, NH A conference center and hotel and restaurant development plan for the New England Center A financial and business strategy plan for New Hampshire Public Television A business plan for Theater by the Sea Wake Forest University in Winston-Salem, NC Babcock Graduate School of Business Seminar on yield management and keynote address Xerox Education Group in Stamford, CT An assessment of the elementary and secondary school market Alternative learning approaches; a field research program for the classroom of the future A study on federal grants and contracts for private education A study on multi-media approaches to flexible textbook development Assessment of the market for reference book education market publicity Sales and marketing training program development for adults
EXECUTIVE SECTOR - Clients and related activities:
Administaff, in Kingwood, TX Development of corporate travel policy and guidelines American Express in New York, NY Customer service training for credit card field service organization AVIS in Garden City, NY Management development seminar Best Western International in Phoenix, AZ Business and marketing strategy plans for owners and operators Bogatin, Lawson and Chiapello Multiple projects in areas of real estate development and franchising Choice Hotels International in Silver Springs, Maryland Expert witness and litigation research Seminars and workshops on marketing related issues Coca-Cola Worldwide in Atlanta, GA Industry trends analysis Marketing strategy Dole/Castle & Cook Properties Marketing plan for their land holdings Dow-Jones Inc./Wall Street Journal in New York, NY Sales training and advertising spaces sales development program Environmental Quality Company in Ypsilanti, Michigan Corporate strategic plan development Excel TQM in Huntsville, TX Resort/Conference Center plan development Fulbright and Jaworski in Houston, TX Litigation advice and expert witness General Motors/National Car rental in Minneapolis, MN Strategic assessment of the travel industry and positioning plan for National Potential divestiture approaches and acquisition candidate development Master franchising agreement for Mexico Grand Metropolitan PLC/Pearle Vision in Dallas, TX Brand strategy assessment and plan A marketing plan Agency evolution and research Franchise marketing and promotional guidebook plan and session facilitation Holiday Inns, Inc. in Memphis, TN A strategic assessment and entry plan for the gaming business A long term development plan Brand segmentation study Executive development program A divestiture plan for select products Houston Rockets Organization, in Houston Texas Customer Service Assessment Incremental Systems Inc. in Sydney, Australia Marketing strategy seminar In-flight Advertising Inc. in Valley Stream, NY Marketing planning KPMG in St. Louis, MO Study on the feasibility of a service industry planning institute and publication center Liddell, Sapp, Ziveley, Hill & LaBoon, L.L.P. in Houston, TX Expert witness and litigation research McKinsey & Co., Inc. in Atlanta, GA Industry assessment and future trends Merrimack Corporation in Houston, TX Strategic Plan development 3M in Minneapolis, MN Evaluation of the conference center market for new product development Nestle SA/Stouffer Companies in Cleveland, OH Positioning strategy and brand assessment for Nestle USA in the institutional and investor markets Travel industry seminar for the Nestle Management Institute in Vevey, Switzerland Product development matrix for food and beverage brands A new product development process Repositioning study for the Stouffer Hotel Company brand Revenue maximization program focusing on automated yield management systems Study on the decade of the 90’s and projections to the year 2000 for travel related products and services Pantheon Chemical Corp. in Phoenix, AZ Marketing strategy for product entry Price Waterhouse in New York, NY Reward programs and procurement practices assessments Royal Bank of Scotland in Boston, MA Marketing strategy seminar for funded businesses
Sandals Resorts in Jamaica, VI Customer service and marketing seminars Showboat Hotel and Casino in Las Vegas, NV Crisis management and customer service Starwood Lodging Trust in Phoenix, AZ Brand Development and acquisitions strategy Station Casinos in Las Vegas, NV Brand strategy and customer service Robinson, Yesawich, and Brown in Orlando, FL Advertising related Society Bank Corporation in Cleveland, OH Customer service and supervisory level point of contact training program Technology Training Corporation in Los Angeles and Mexico City Marketing strategy seminar Walker Group in Phoenix, AZ Brand strategy and marketing strategy Weight Watchers International in Jackson, MS An assessment of market potential and entry for the country of Venezuela Wendy’s International in Dublin, OH A market overview of Latin America for future expansion World Houston in Houston, TX A feasibility study and structuring of a joint-venture for a total investment Wyse Advertising in Cleveland, Ohio Marketing planning Yamaichi in Tokyo, Japan An investment evaluation of $100 million hotel and resort equity program
GOVERNMENT SECTOR - Federal Executive Branch, state and local government entities include:
Department of Defense in Washington, DC An assessment of the futurist movement and its implication for the Industrial College curriculum Executive Branch in Washington, DC Study committee representative for total sector for the “National Tourism Resources Review Commission” jointly sponsored by the Executive Branch Office of the President and the Congress of the United States of America
An Assessment of the “President’s Commission on Executive Interchange” focusing on Behavior, and Attitudinal Values and an administrative practices assessment for the Congressional Sub-Committee and White House State of New Hampshire in Concord, NH Revenue development plan and an assessment of incremental revenue source development for the “Governor’s Commission on Revenue Forecasting” A financial development plan for New Hampshire Public Television State of Texas in Austin, TX An evaluation of tourism advertising proposals and bids for the Department of Economic Development and Tourism Division United States Postal Service in Washington, DC A management by objectives program for top service management Strategic planning system for regional implementation United States Army Clubs International in Washington, DC A comprehensive marketing and planning seminar City of Nassau Bay in Nassau Bay, TX Tourism marketing plan for Space Center Houston area
MISCELLANEOUS - Individual investors and other miscellaneous areas of consultation involvement include:
Financial feasibility studies for various hotel, resort, and ski lodge developments Marketing plans for numerous hospitality industry related businesses Brand and image development and repositioning studies.
Co-Founder of Eta Sigma Delta - Global Hospitality Management Honor Society. Member of Phi Kappa Phi - Honors Society