Annual Report 2019

Contents About Us 1 A Message from Chris Glover 4 A Message from Joe Cressy 6 A Message from Michael Emory & Janice Solomon 7 Board of Directors 8 District Statistics 9 BIA Strategic Plan 11 Promote 13 Advocate 15 Collaborate 17 Enhance 19 2019 Budget 21 Contact Us 23

About Us Established in 2008, in support of the businesses of this area, the Entertainment District BIA’s mandate is to promote, improve and preserve this dynamic area of Toronto. Benefitting from economic, environmental and social factors driving downtown growth, the Entertainment District has established itself as a thriving and vibrant district for living, creating, working and entertainment.

With distinct architecture both old and new, the Entertainment District is a thriving commercial hub of everything from banking and financial services to creative houses, hospitality and retail.

From the Scotiabank Arena to the for the Performing Arts, the Entertainment District includes many of Toronto’s most iconic cultural landmarks including the CN Tower, Steam Whistle Brewing, Toronto Railway Museum, Ripley’s Aquarium of Canada, Canada’s Walk of Fame, Metro Toronto Convention Centre, Metro Hall, , , Princess of Wales Theatre, Royal Alexandra Theatre, TIFF Bell Lightbox, 401 Richmond, Canadian Broadcast Corporation and Bell Media. The District is also home to , National Ballet of Canada, Toronto Symphony Orchestra, Toronto Blue Jays, Toronto Maple Leafs and Toronto Raptors.

1 2 3 A Message from Chris Glover Member of Provincial Parliament | Spadina-Fort York As the provincial representative of Spadina-Fort York, I look forward to continue working on behalf of the residents and businesses of this great community. The BIA is a valuable resource in strengthening our relationship with the businesses of the Entertainment District. 4 5 A Message from Joe Cressy City Councillor | Ward 10 Spadina-Fort York This is an area that continues to experience extraordinary growth, evolving and changing into a true mixed-use neighbourhood success story.

I remain committed to my work with the Entertainment District BIA and the stakeholders of King-Spadina to ensure our City plans align with the economic vitality and interests of the businesses of this community.

6 A Message from Michael Emory & Janice Solomon Chair & Executive Director The transformation of this neighbourhood has been extraodinary. The decision in 1994 to rezone King-Spadina as a Regeneration Area (RA) has created one of the most important success stories we see today. This is a thriving neighbourhood of businesses and residents with continued growth underway.

The BIA plays a valuable role in helping to shape the future of this community while supporting and advocating on behalf of our business members.

We would like to thank the Board of Directors and members for their commitment and support in 2019. We look forward to working with you in 2020.

7 Board of Directors

Chair, Michael Emory Lorenz Hassenstein President and CEO | Allied Properties REIT President & CEO | Metro Toronto Convention Centre Vice Chair, Sarah Turney David Kelley Partner | Fasken Martineau DuMoulin LLP General Manager | SoHo Metropolitan Hotel Treasurer, Laura Weyland Steven Sorensen Pharmacist/Owner | Shoppers Drug Mart Vice President, Operations | The Cadillac Fairview Corporation Limited Secretary, Jim Aldridge General Manager | TicketKing/ Deborah Scott Principal | Scott Shields Architects Inc. Veronica Maggisano Director, Development | Oxford Properties Group Sarah Kanakos Government Relations, Community Engagement & Communications Oliver Geddes | Brook Pooni Toronto Owner | The Fifth Inc. Simon Gitalis Salesperson | Abe Gitalis Real Estate Ltd. Scott Henderson Vice President Communications | Bell Media

8 District Statistics The Entertainment District continues its transformation with a surge of development projects making it a desirable place to live, work and play. As a result, our residential and working population is expected to continue to experience steady growth over the next five to ten years.

Residential Population 35,000+ Population Growth 40,000 100% Live in Apartments 30,000 57% Renters 20,000 78% Under the age of 45 67% University Educated 10,000

2005 2010 2015 2020

$117, 934 $3,870 $2,146 $353 10,000+ Average Spent on Food Spent on Spent on Dog Owners Household Income from Restaurants Alcoholic Beverages Performing Arts Living in condos

9 Visitor Population 21,000,000+

43% Sports & Entertainment Venues

16% Live Theatre Development Stats (as of December 2018) 15% Meetings & Conventions 13% Attractions Residential Units in Process Submitted 7% Hotels 14,606 6 6% Nightclubs

Average Storeys Approved 47 11

Working Population 100,000+ Average Height in Meters Appealed 140 7

Commercial Assessment Value Total Non-Residential GFA in Process Under Construction 8,014,131,582 606,745 sq m 12

Total Commercial Square Footage Total Residential GFA in Process Completed 22,689,711 Sq. Ft 1,117,373 sq m 23

Expected Commercial Growth 500,000 Sq. Ft

10 BIA Strategic Plan

Our Vision The Toronto Entertainment District is the concentrate of arts, culture, hospitality, sports and business to bring a unique and vibrant urban experience.

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Prospective Tenants Visitors out of country (Commercial & Retail) Visitors out of Province Residents of Toronto GTA visitors Direct Stakeholders Commercial Property Owners Commercial Tenants Retail Tenants Residential Developers Residents Associations Employees of Tenants

Our Objectives

Promote Advocate Collaborate Enhance

Our Outcomes The Toronto Entertainment District is the concentrate of arts, culture, • Continue support of direct stakeholders by elevating our social media presents hospitality, sports and business to bring a unique and vibrant urban • Ensure the BIA is playing an active role and taking positions to help its direct stakeholders on various issues experience. • Ensure a strong collaboration system between stakeholders by continued communication and awareness of relevant activities • Ensure the district continues beautification and improvement projects

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Objectives • Develop & reinforce an experiential brand • Develop digital platforms to support the BIA brand and member businesses (direct stakeholders)

13 Social Media & Platforms: Facebook, Twitter, 500+ Posts Instagram, LinkedIn Generated Blogs Business Directory Over 450K Walk TO Art (ArtWalk) Social Impressions Digital Promotions More than 2700+ Press Releases Engagements Visitor & Hospitality Guides Entertainment District Videos 450+ New BIA Statistics Research Followers Data Collection Partnerships

14 Advocate

Objectives • Work with members on concerns and specific issues • Advocate to ensure member voices are heard • Advocate and take positions on issues impacting BIA stakeholders • Represent stakeholders on plans, reports, and policies impacting the district

15 Corridor Improvements 60 Development Projects City TOcore Downtown Plan Tracked and Under Review Canada’s Walk of Fame Plan 75+ City Council and Committee Development: Review and Report Meetings Monitored Master Plan: Streetscape Retail Plan Cycle Track Plan 40+ BIA Positions Taken on King-Spadina Secondary Plan CIty and Provincial Items Transit Plan Commercial Tax Reform Social Services/Street Involved Activity Affordable Rental/Social Housing Metrolinx: Electrification of GO Rail Network Flood Mitigation Parks Maintenence Transit Oriented Development Public Safety & Security

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Collaborate

Objectives • Ongoing member communications and engagement • Adjudicate conflicts • Setup a strong ecosystem between businesses, developers, residents, other • Regular meetings and communications with business security & operations, police, City of Toronto

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Newsletters 750+ BIA Subscribers Member Notifications and Newsletters: Road Closure Infrastructure Work 85+ Member Notices Filming Important City Meetings Member Opportunities 30+ Member “Call-Outs” Surveys Community Public Safety Meetings Member Partnerships and Opportunities: Conferences and Conventions Collaboration With Local Residents Safety and Security

18 Enhance

Objectives • Ensure safety • Beautification projects • Ensure cleanliness • Daily tracking and reporting of deficiencies to the CIty

19 4,000+ Hours in Public Realm Pole Wraps/Anti-graffiti Paint Maintenance BIA Custom Poles BIA Branded Icons 1,000+ BIA Streetscape Tree Grates Assets Flower Program BIA Planters 36,000+ Flowers Bike Lane Planters Planted Annually Union Station/Front Street Planters University Ave. Triangle 6,500+ Deficiencies Street Wayfinding Reported Deficiency Reporting Asset Management Clean Streets Program: Illegal Dumping Litter/Garbage Removal Graffiti Removal Poster Removal Powerwashing Snow Removal Asset Cleaning

20 2019 Summary

In 2020, we will continue to expand our experiential priority that adds value for property owners and their brand through online engagement, strategic business tenants. We will employ services for year- promotions and key partnerships focused on round streetscape and asset maintenance, continue attracting visitors and residential tenants. Additionally, our flower program and support initiatives aimed at we continue to build on the success of our online creating a better sense of community. We will also business directory to promote businesses and allow continue to assess all streetscape elements and report you and your employees to use this convenient digital issues to their various agencies. tool. There are numerous city-related matters that we With an ever-increasing amount of traffic moving continue to monitor on behalf of our members and through our community, the need for a safer, cleaner address through letters, deputations, meetings and and well-presented public realm has become a major formal positions.

21 2020 Budget

We will continue to build our connection with our business members, the residential community and key stakeholders involved with contributing to the success of our district.

Revenues 3,155,761 BIA Levy (including 10% provision) 3,085,761 Other Revenue 70,000

Expenditures 3,408,813 Administration 540,324 Capital 984,350 Communications, Marketing & Promotion 694,653 Maintenance 908,962 Provisions for Tax Appeal Expenditures 280,524 22 Contact Us Janice Solomon Executive Director [email protected]

Frank Paul Communications Manager [email protected]

Jiajing Chen Urban Planning Manager [email protected]

Anojan Sathasivam Urban Planning Manager [email protected]

Angie Alhaik Executive Assistant [email protected]

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Toronto Entertainment District BIA 119 Spadina Avenue, Suite 200 Toronto, ON M5V 2L1 416.926.1337 www.torontoed.com