Monday, July 18, 2016 (All times are Central Time Zone)

1:30pm Opening Comments Dr. Loup Langton, Director School of Journalism & Broadcasting Western Kentucky University

Dr. Larry Snyder, Dean Potter College of Arts and Letters Western Kentucky University

Dan Vallie, President National Radio Talent System Boone, NC

Announcements & Agenda Preview Dick Taylor, Certified Radio & Digital Marketing Consultant Assistant Professor/Broadcasting Western Kentucky University

2:00-3:15pm “Getting in, Becoming an Entrepreneur” Lynn Martin President LM Communications Lexington

3:30-4:45pm “Interactive Media” Elaina Smith NASH NIGHTS Live Co-Host Cumulus Media / Westwood One Nashville

5:00-6:00pm Social Hour at Overtime Sports Bar & Grill with Industry Professionals

*Evening Assignment: RAB Training Module #1 – “The Role of a Radio Marketing Consultant”

Tuesday, July 19, 2016 (All times are Central Time Zone)

8:45am Announcements and Agenda Preview Dick Taylor

9:00-10:15am RAB Training Module: Kristin Cantrell #2 – “Prospecting - Finding and Owner/CEO Evaluating Prospects” CapCity Communications & Seven Mountains Media Kentucky and Pennsylvania

10:30-11:45am RAB Training Modules: Kristin Cantrell #3 – “Getting First Call Appointments” #4 – “How to Conduct a Great Client Needs Analysis”

12:00noon Lunch

1:00-2:15pm RAB Training Modules: Mike Tarter #5 – “Elements of a Good Written President/CEO Proposal” Forcht Broadcasting Kentucky #6 – “The Difference between Features and Benefits”

2:30-3:45pm RAB Training Modules: Tom Ulmer #7 – “Understanding Competitive Media” General Sales Manager #8 – “Why Radio” Alpha Media Louisville

4:00-5:00pm Social Hour at Overtime Sports Bar & Grill with Industry Professionals

*Evening Assignment: RAB Training Module #9 – “Scheduling for Success” and #10 – “The Role of Creative”

Wednesday, July 20, 2016 Heading to Music City (All times are Central Time Zone)

8:00am Board Bus to Nashville

9:45am Arrive at LP Field/Tennessee Titans

10:00-11:30am “NFL Titans Football and Sports Mike Keith Broadcasting” Voice of the Tennessee Titans Nashville

Dwight Spradlin Asst. Director of Media Relations NFL Tennessee Titans Nashville

11:30-12:45pm Lunch…then follow the puck to Bridgestone Arena

1:00-2:15pm “NHL Predators Hockey and Sports Willy Daunic Broadcasting” Radio Play-by-Play NHL Nashville Predators

2:30pm Depart Nashville and Return to Bowling Green

*Evening Assignment: RAB Training Modules: #11 – “The Best Presentations” and #14 – “Making Money with RAB Resources”

Thursday, July 21, 2016 (All times are Central Time Zone)

8:45am Announcements and Agenda Preview Dick Taylor

9:00-10:15am RAB Training Modules: Derron Steenbergen #12 – “Addressing Objections and Chief Revenue Officer Closing” Commonwealth Broadcasting #13 – “More Sales through Buyer Glasgow, KY Style Identification”

10:30-11:45am "Student to Superstar" Christine Hillard President/COO Forever Communications Bowling Green, KY

12:00noon Lunch

1:00-2:15pm “Marketing and Promotions – Doing Meredith Mazanek It Right” Marketing Director Mix 92.9 / 96.3 JACK-fm / i106.7 Midwest Communications Media Nashville, TN

2:30-3:45pm "Radio’s Digital Content and Social Billy S. Garland Media” Promotions Director 102.3 The Max & 99.7 WDJX Alpha Media Louisville

4:00-5:00pm Social Hour at Overtime Sports Bar & Grill with Industry Professionals

*Evening Assignment: RAB Training Modules: #15 – “The Fundamentals of Co-op Advertising” #16 – “How to Find Alternative Revenue Sources”

Friday, July 22, 2016 (All times are Central Time Zone)

5:00-8:30am “The Ben Davis and Kelly K Show” Ben Davis Operations Manager/ Morning Host/WDJX Alpha Media Louisville

8:45am Announcements and Agenda Preview Dick Taylor

9:00-10:15am “Show Prep” Ben Davis & Alex Clark

10:30-11:45am RAB Training Module: #17 – “Goal Setting and Time Tincy Crouse Management” General Manager & National Sales Manager Cromwell Group Nashville

12:00noon Lunch

1:00-2:15pm “How to Get In and Win” Steve Newberry President/CEO Commonwealth Broadcasting Glasgow, KY

2:30pm RAB Radio Marketing Professional Certification Exam

4:00-5:00pm Social Hour at Overtime Sports Bar & Grill with Industry Professionals

Saturday, July 23, 2016 (All times are Central Time Zone)

8:45am Announcements and Agenda Preview Dick Taylor

9:00-10:15am “Music Scheduling – How and Why” Zigz Program Director 102.9 The Buzz Cromwell Group Nashville

10:30-11:45am “On-Air: Developing Your Voice, Your John Ivey Style…You” Senior Vice President, Programming Program Director KIIS-FM iHeartMedia Los Angeles

12:00noon Lunch

1:00-2:15pm “How to Get a Good Job” Don Anthony Publisher, Morning Mouth & Jockline Creator & Host, Morning Show Boot Camp and Talk Radio Boot Camp Founder & President, Talentmasters Atlanta, GA

2:30-3:15pm Air Check Sessions

Monday, July 25, 2016 (All times are Central Time Zone)

8:45am Announcements and Agenda Preview Dick Taylor

9:00-10:15am “How to Do a Great Talk Radio Show” Kelly Carls Director of Spoken Word Programming National News/Talk Brand Coordinator iHeartMedia Louisville/Nashville/Lexington

10:30-11:45am “Today’s News Radio: Put It Together Will Clark and Deliver it” Anchor/Reporter/Social Media Editor NewsRadio 840 WHAS/KNN iHeartMedia Louisville

12:00noon Lunch

1:00-2:15pm “Basics of Doing a Great Radio Show”” Gary Moore Air Talent KLOS Cumulus Media Los Angeles, CA

2:30-3:45pm “On-Air Delivery, Inflection, Pacing, Bryan Sargent Communicating” Assistant Brand Manager / PM Drive Host WJXA - Mix 92.9 Midwest Communications Nashville

4:00-4:45pm Air Check Sessions

5:00-6:00pm Social Hour at Overtime Sports Bar & Grill with Industry Professionals

Tuesday, July 26, 2016 (All times are Central Time Zone)

8:45am Announcements and Agenda Preview Dick Taylor

9:00-10:15am “Basics of Great Voice Work Alan Austin and Production” Grand Pooba of Creative Production WBVR/WUHU/WLYE/WBGN Afternoon Drive – WBVR Forever Communications Bowling Green, KY

Dan Jackson Creative Genius and Radio Personality - WBVR Forever Communications Bowling Green, KY

10:30-11:45am “Radio Production Essentials; Writing it – Dave Taylor Producing it” Vice President/Creative CapCity Communications/ Seven Mountains Media Kentucky & Pennsylvania

12:00noon Lunch

1:00pm-2:15pm “Branding on the Air & On the Web ” John Shomby Director of Programming NASH-FM Cumulus Media Nashville

2:30-3:45pm “Adjusting from College to the Pros” Terry Forcht Founder, Chairman, CEO Forcht Group of Kentucky

4:00-4:45pm Air Check Sessions

5:00-6:00pm Social Hour at Overtime Sports Bar & Grill with Industry Professionals

Wednesday, July 27, 2016 (All times are Central Time Zone)

8:45am Announcements and Agenda Preview Dick Taylor

9:00-10:15am “What the PD Looks for in You” Sarah Jordan Program Director & Air Talent WXMA / 102.3 The Max Alpha Media Louisville

10:30-11:45am “What You Have to Know to be the Charlie Cook Program Director” VP/Country, Cumulus Media Operations Mgr., Cumulus Nashville

12:00noon Lunch

1:00-2:15pm “Now is the Time to Start Thinking Bud Walters Like a Pro” President The Cromwell Radio Group Nashville, TN

2:30-3:00pm Closing Comments Whit Adamson President Tennessee Association of broadcasters Nashville, TN

Henry Lackey President/CEO Kentucky Broadcasters Association Frankfort, KY

Dan Vallie President National Radio Talent System Boone, NC